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Showing episodes and shows of
Sophie Michaud And Kristina Knut
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like, is this legit?
Is AI in marketing legit? (Part 2)
Part two of us getting existential and asking: is AI in marketing legit? Is it going to take our jobs? In this episode, we’re tackling the fails—yes, the epic, cringe-worthy, and sometimes downright disastrous AI mishaps in marketing. Think biggest blunders that have left us scratching our heads (and sometimes laughing out loud). But it’s not all fun and games—we’re also diving into the darker side of AI in marketing. Data privacy breaches, environmental impacts, and the rise of AI-generated scams, oy vey! ...
2025-02-02
47 min
like, is this legit?
Is AI in marketing legit? (Part 1)
Two-parter! In the next two episodes, Kris and Soph tackle one of the hottest topics in the marketing world: AI. And so, we ask: is AI in marketing legit? From its practical uses to its pitfalls, we dive into: The basics: What AI in marketing is and isn’t (spoiler: don’t trust it with your analytics). The do’s and don’ts: How to use AI to amplify creativity, simplify workflows, and avoid embarrassing mishaps. Content creation truths: Why AI can get you 80% there, but the human touch is...
2025-01-26
52 min
like, is this legit?
Are VC's legit?
In this episode of Like, Is This Legit?, Sophie and Kris dive into the world of venture capital (VC). After last week’s startup exploration, it’s time to uncover what VC funding is all about and whether it’s truly a blessing or a double-edged sword for startups. Here’s what we cover: Like... what do VCs actually do?: Are they just moving money, or is there more to their strategy of high-stakes investments? Bootstrapping vs. VC funding: Real answers from founders and VCs at Slush about the pros, cons, and why...
2025-01-19
53 min
like, is this legit?
Are startups legit?
Startups — innovation hubs or hype factories?In this episode of Like, is this legit?, we delve into the fast-paced, jargon-filled world of startups. With promises of world-changing innovations and billion-dollar valuations, startups are captivating – but how many are, like... actually legit?To dig deeper, we went straight to the source (Slush!) and spoke with founders, investors, and startup enthusiasts who live and breathe this ecosystem. Here’s what we cover:The stats behind startups and fundingThe cult-like characteristics of startup culture, from charismati...
2025-01-12
1h 05
like, is this legit?
Is dropshipping legit?
Dropshipping—is it a legitimate business model or just another hustle disguised as opportunity? In this episode of Like, is this legit?, Sophie and Kris examine the world of dropshipping, exploring its roots, rise, and the murky waters it's wading through today. We unravel: The evolution of dropshipping, from 1960s Sears catalogs to today’s viral TikTok products. The fine line between clever marketing and outright deception in dropshipping. Dropshipping "gurus"—are they genuine entrepreneurs or just selling you a dream? Plus, we discuss the environmental and ethical questions lurking behind those cheap, trendy...
2024-12-15
1h 12
like, is this legit?
Is that email legit?
In this eye-opening episode, we dive deep into the dark world of email scams and phishing tactics. From the early days of Nigerian prince emails to today's sophisticated AI-powered attacks, our hosts break down the shocking evolution of digital scams that could target anyone. In this episode, we delve deep into the shadowy world of online deception. We'll dive into: A shocking timeline of email scams from the 1990s to present day How scammers have adapted their tactics using advanced technologies The devastating impact of scams on individuals and small businesses Learn about: The...
2024-12-08
1h 15
like, is this legit?
Is that marketing job legit?
What starts as a routine marketing job recruitment or an urgent ad platform notification quickly spirals into a sophisticated cybercrime operation designed to drain your ad accounts and compromise your digital identity. In this deep-dive episode, we unravel the shocking world of ad fraud targeting marketers—a digital minefield where scammers are always one step ahead. Following the digital breadcrumbs of real-world scam campaigns, we expose the intricate strategies cybercriminals use to infiltrate marketing teams and steal sensitive information. Join us as we explore: Why marketers are the perfect prey for sophisticated on...
2024-12-01
50 min
like, is this legit?
Is 9-to-5 legit?
In this episode, we dive into one of the internet's most debated questions: Is the traditional 9-to-5 job a scam? Or has hustle culture and anti-work rhetoric skewed our perception of what work-life balance should look like.We explore:- The history of how the 9-to-5 became the norm (spoiler: it wasn’t corporate generosity that made it happen).- Why the COVID-era work-from-home boom and economic downturn left so many questioning corporate structures.- Who’s calling the 9-to-5 a scam—r/antiwork redditors, MLM re...
2024-11-24
1h 34
like, is this legit?
Is the health water trend legit?
What starts as an innocent DM from an influencer quickly unravels into a web of deception, expensive water filters, and promises of digital entrepreneurship.In this eye-opening episode, Kris shares her recent encounter with a sophisticated MLM scheme that's taking Nordic countries by storm.Following the digital breadcrumbs, we discovered a complex operation combining two scams in one: a $5,000 Japanese water filter promising miracle health benefits wrapped in the alluring package of "digital entrepreneurship training."Join us as we dive deep into:The ar...
2024-11-17
57 min