Shows
FP&A UnboxedHow Finance Pros Influence Decisions Using Storytelling and Better Questions with Soufyan HamidWant to find out how your FP&A function stacks up against the best in class? Take our FREE FP&A Assessment and get personalised insights. đ https://bit.ly/fpand-a-maturity-assessment**********************************************************************In this episode of the FP&A Unboxed Podcast, host Tejas Parikh is joined by Soufyan Hamid, a global expert in storytelling and finance business partnering with over 17 years of experience. Soufyan is the founder of The Finance Circle and creator of the Financial Storytelling Program, followed by over 400 finance professionals worldwide. He helps FP&A teams enhance their ability to communicate insights effectively, making fin...
2026-05-1847 min
The Owner Seat#12 - Why Storytelling Is Now a Non-Negotiable for Finance Leaders with Soufyan HamidIn this episode of The Valisights Podcast, host Albert Ramos sits down with Soufyan Hamid â founder of The Finance Circle and a global leader in financial storytelling, influence, and human-centered FP&A.With experience spanning Deloitte, Proximus, and years coaching thousands of finance professionals, Soufyan delivers a clear message: storytelling is no longer optional. As AI takes over data prep, dashboards, and even forecasting â the differentiator for modern finance leaders is the ability to interpret, influence, and own the narrative.Together, they dive into:Why precision isnât the same as persuasion â and how that...
2025-07-0749 min
Business Partner - Conseils finance corporate et contrĂŽle de gestionRediff - Le strorytelling en Finance et en gestion ? C'est primordiale Avec Soufyan Hamid !đ»đ Un bon business partner c'est avant tout quelqu'un qui sait se mettre dans les chaussures de son interlocuteur et avec une bonne comprĂ©hension du business ! Et pour ça il faut bien communiquer ! Qui de mieux que le king du Financial Storytelling pour cet Ă©pisode ! Merci Soufyan HamidđLâimportant pour un bon Business Partner c'est de s'adapter.C'est de savoir se mettre dans les chaussures de nos interlocuteurs.On n'est pas lĂ pour imposer la comptabilitĂ© et la finance Ă tout le monde.On e...
2025-07-0650 min
FP&A UnlockedHow to Communicate Complex Financial Data Like a Pro with Soufyan HamidIn this episode of FP&A Tomorrow, host Paul Barnhurst dives into the future of Financial Planning and Analysis (FP&A) with guest Soufyan Hamid. The discussion focuses on the evolving role of FP&A, from its traditional technical functions to a more business-focused and communicative role. Soufyan shares his journey and insights into improving presentation skills, communication, and becoming a valued business partner in the finance world.Soufyan Hamid has over 17 years of corporate experience in finance, starting in auditing and consulting with PwC before becoming a finance business partner. Today, he leads The Finance Circle...
2024-10-1053 minThe FP&A Guy NetworkHow to Communicate Complex Financial Data Like a Pro with Soufyan HamidIn this episode of FP&A Tomorrow, host Paul Barnhurst dives into the future of Financial Planning and Analysis (FP&A) with guest Soufyan Hamid. The discussion focuses on the evolving role of FP&A, from its traditional technical functions to a more business-focused and communicative role. Soufyan shares his journey and insights into improving presentation skills, communication, and becoming a valued business partner in the finance world.Soufyan Hamid has over 17 years of corporate experience in finance, starting in auditing and consulting with PwC before becoming a finance business partner. Today, he leads The Finance Circle...
2024-10-1053 min
Flow PodcastData Storytelling Tips for CFOs w/ Soufyan HamidKey Skill for Future CFO Jobs | In this episode, we explore a key skill for future CFOs with Soufyan Hamid, a master of financial presentations and narrative. Joining us from Brussels, Soufyan shares how to transform financial data into compelling stories, helping finance professionals craft impactful visuals and master their delivery. Discover how to turn data into persuasive narratives that captivate and convince! Â RESOURCES & LINKS MENTIONED: đ Earn CPE credits: www.cpeflow.com đ Soufyan Hamid LinkedIn Profile: https://www.linkedin.com/in/soufyanhamid/ đ Soufyanâs Website: https://www.thefinanceci...
2024-08-0139 min
The Adam Shilton PodcastImposter Syndrome Cured - âTech for Financeâ is now âThe Adam Shilton PodcastâIntroducing 'The Adam Shilton Podcast'!It's been a while! Almost 2 months since I spoke at GrowCFOs Global Finance Summit, and a LOT has happened. Tech for Finance was my passion project alongside my full-time job, but as of July 2024, I'm now working for myself. This transition has brought some identity crises, especially feeling imposter syndrome in finance. A big shoutout to my friend Soufyan Hamid for his perspective: âYou donât need to have had cancer to cure it.â Yet, I realized the content I've been producing isn't 100% me. So, I've decided to align...
2024-07-1202 min
Business Partner - Conseils finance corporate et contrĂŽle de gestionLe strorytelling en Finance et en gestion ? C'est primordiale et ça va t'aider pour ta carriĂšre.đ»đ Un bon business partner c'est avant tout quelqu'un qui sait se mettre dans les chaussures de son interlocuteur et avec une bonne comprĂ©hension du business ! Et pour ça il faut bien communiquer ! Qui de mieux que le king du Financial Storytelling pour cet Ă©pisode ! Merci Soufyan HamidđLâimportant pour un bon Business Partner c'est de s'adapter. C'est de savoir se mettre dans les chaussures de nos interlocuteurs. On n'est pas lĂ pour imposer la comptabilitĂ© et la finance Ă tout le monde. On e...
2024-07-0750 min
FP&A TodayGetting to a Winning FP&A Story
A compelling FP&A story is essential. In this second (and final) session from FP&ACon 2024, Glenn hosts Soufyan Hamid, FP&A leader for 16 years who runs the Financial Storytelling Program, and Matthew Herbert, Chewy Director of Finance.Â
First poll: How confident are you in your ability to craft a compelling FP&A Story:?
The move from numbers to storytelling
Soufyan on why the finance director was always frustrated by my business presentations (when I was even invited to meetings)
By contrast Matthew was forced to get to grips with storytelling early in investment ba...
2024-06-1856 minFP&A TodayGetting to a Winning FP&A Story
A compelling FP&A story is essential. In this second (and final) session from FP&ACon 2024, Glenn hosts Soufyan Hamid, FP&A leader for 16 years who runs the Financial Storytelling Program, and Matthew Herbert, Chewy Director of Finance.Â
First poll: How confident are you in your ability to craft a compelling FP&A Story:?
The move from numbers to storytelling
Soufyan on why the finance director was always frustrated by my business presentations (when I was even invited to meetings)
By contrast Matthew was forced to get to grips with storytelling early in investment ba...
2024-06-1856 minCFO 4.0 - The Future of Finance181. 2024 Mid-Year Highlights: Transformative Conversations with Finance LeadersSend us your thoughtsIn this special episode of CFO 4.0, Mark Blackmore steps in for Hannah Munro to provide a mid-year roundup of our podcast's most impactful conversations from 2024. Join us as we revisit the wisdom, laughter, and ground-breaking ideas shared by our remarkable guests.Key Highlights:January:Scott Buchanan on the challenges and preparations for taking a company through the IPO process.Dominique Highfield from Purple Bricks on the dynamics of financial and operational leadership.Soufyan Hamid on the transformative power of storytelling in finance.Chris Ortega on generative AI...
2024-06-1835 min
The Modern CPA Success ShowCrafting Financial Narratives: Strategies for Storytelling in Accounting with Soufyan HamidâTelling the story behind the figures is not about compliance; it's about triggering an action in the heads of business owners.â âSoufyan HamidThe finer details of this episode:Importance of storytelling in financePractical tips for effective financial communicationTransforming financial data into compelling narratives Episode resources:Summit Virtual CFO by Anders website: https://www.summitcpa.net/If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comCheck out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/https://soufbp.com/ Timestamp...
2024-05-1345 min
Strategy Meets FinanceNavigating Beyond the Numbers with Soufyan Hamid | Ep 106How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Steve Coughran sits down with Soufyan Hamid, Founder of the Finance Circle, to delve into "Navigating Beyond the Numbers." The conversation kicks off with a discussion on the challenges finance professionals, especially those with an accounting background, face in focusing on the core message without getting bogged down by the minutiae. Soufyan shares insights on what's often missing in finance presentations, emphasizing the importance of structuring them differently from the traditional Profit & Loss format. He...
2024-03-1818 min
Count Me InÂźEp. 254: Soufyan Hamid - Mastering the Art of Finance StorytellingWelcome to the Count Me In Podcast! In this episode, host Adam Larson invites Soufyan Hamid, a highly experienced finance professional with over 15 years in the industry. Soufyan is also the founder of SouFBP, a global consulting firm that helps finance professionals enhance their presentation delivery. Join Adam and Soufyan as they delve into Soufyan's remarkable journey in the accounting field, from working with top-tier firms to transitioning into corporate finance. They discuss the challenges of effective storytelling in the finance world and the importance of clear communication to effectively convey complex financial data. If you're eager to gain...
2024-03-0427 min
Building the Premier Accounting FirmPower Up Your PowerPoint: Mastering the Art of Financial Storytelling with Soufyan HamidWelcome to the latest episode of Building the Premier Accounting Firm with Roger Knecht, the podcast full of tips for growth at your accounting firm. Today, we're focusing on how to elevate your PowerPoint game, especially when it comes to presenting complex financial data with financial storytelling expert Soufyan Hamid. In this episode, Roger and Soufyan unpack the strategies that can transform your slides from snooze-fests into compelling narratives. Key Insights from Soufyan: The Power of Visuals Over Text: Soufyan explains why visuals are your best ally in keeping your audience engaged.
2024-02-1341 minBuilding the Premier Accounting FirmThis Week on BPAF : Soufyan HamidJoin us this Wednesday for a new episode where Roger discusses storytelling with Soufyan Hamid Â
2024-02-1200 min
The Forward Thinking CFONumeritas - Episode 24 - Soufyan Hamid - SouFBPIn this episode of The Forward Thinking CFO, we were joined by the inspirational Soufyan Hamid, founder and financial storytelling trainer at SouFBP.
With a background in auditing and consulting at top firms like PwC and Deloitte, Soufyan discovered the power of storytelling during his time as a finance business partner in the telecommunications industry.
Soufyan's journey taught him the importance of winning over internal stakeholders, and now he's on a mission to revolutionise finance presentations by transforming them into captivating business stories told by finance professionals.
During their discussion, Stephen and Soufyan delve into:
- Identifying and addressing the...
2024-01-1841 minCFO 4.0 - The Future of Finance160. Transforming Numbers into Stories: The Power of Financial Communication with Soufyan HamidSend us your thoughtsJoin Hannah Munro and guest Soufyan Hamid, Financial Storytelling Trainer at The Finance Circle, for an enlightening discussion on the transformative power of storytelling in finance. This episode explores how finance professionals can effectively communicate complex data through compelling narratives. Key points covered include:The Journey to Storytelling: Soufyan shares his transition from a technical auditor role to mastering storytelling in finance.Strategies for tailoring financial presentations to different audiences.Understanding the SCQA technique (Situation, Complication, Question, Answer) for engaging financial presentations.Tips on finding t...
2024-01-1641 min
GrowCFO Show#158 How to Master Financial Storytelling with Soufyan Hamid, Founder at SouFBP
Soufyan Hamid, founder and financial storytelling trainer at SouFBP joins Kevin Appleby on the GrowCFO Show. They discuss storytelling in finance presentations.
Soufyan started his career in auditing at PwC, then moved to consulting at Deloitte. He realized the importance of storytelling when he became a finance business partner for a telecommunications company in Belgium, as he needed to convince internal stakeholders who did not automatically trust him like external consultants. Soufyan now trains others in storytelling and presentation skills, drawing from his experience of making mistakes and learning over time.
He shared five common...
2023-11-1439 min
The Adam Shilton PodcastChris Bell - Creating a Junior Accountant using AI (ChatGPT) | Ep.015Episode - 015: - Where we learn from Chris, how Luka was born out of frustrations with the accuracy of finance data, how to automate workflows and searches, what types of questions you can ask the finance bot, how to prolong the life of your existing systems, the tools Chris uses to run his business and much much more.
After studying Aerospace Engineering, Chris first worked in Audit before moving into Data Analytics for KPMG. He then moved into finance where he eventually became Director of Finance & Operations for VenueScanner. Since then heâs become a CFO advisory to...
2023-03-0748 min
The Adam Shilton PodcastSoufyan Hamid - How to Present like Netflix & Make Finance Addictive | Ep.011Episode - 011: Where we learn from Soufyan Hamid - FP&A Freelancer and the Finance Presentation Skills master â Choosing what to contact to communicate and how, how you can present like Netflix, how to use teaser & cliffhangers, how to use the PowerPoint rehearsal tool, why doing things manually might help your creativity, the cool apps Souf uses in his day to day, and much much more.
'Souf' started his career at PwC, spent almost 5 years as a manager at Deloitte and 7 years at Proximus as a Finance Business Partner and manager of Strategic projects. Souf is now an...
2023-02-1555 min
CFO THOUGHT LEADERWhy FP&A Designs the Questions - A Planning Aces Episode Itâs no secret, professionals from various departments must work together to correctly calculate Customer Lifetime Value (CLV), Customer acquisition cost (CAC) or Lead-to-customer ratios. This episode we explore how collaboration and communication is always essential to ensure these calculations and others take into account all relevant factors. This episode features the FP&A insights and commentary of CFO Thomas Fennimore of Luminar Technologies, CFO Jared Poff of Designer Brands, and CFO John McCauley of Calendly. About our Guest Host: Soufyan Hamid FP&A troubleshooter Soufyan Hamid helps...
2023-01-2830 min