Shows
The CPG GuysMessage to CPG CEOs: Lower Your EPS Targets Significantly! with RBC Capital Markets’ Nik ModiThe CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets.In this episode, Nik discusses his recent communication equity research newsletter called “Attention CPG Management/Boards: It’s Time to Cut EPS Significantly”Nik argues that cutting numbers significantly would not only provide a floor on valuations, but also provide ample flex for investments that are critically needed, especially in marketing, innovation, supply chain and AI talent/capabilities.Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/F...2025-04-2646 minThe CPG GuysShoptalk 2025 Recap With The CPG GuysThe CPGGUYS cover the recently concluded Shoptalk spring 2025 from Las Vegas. What a show! Besides our opening networking reception, we had a chance to meet up with many brands, retailers and of course all our sponsors. This episode is collectively sponsored by Epsilon, Dunnhumby, Osmos, Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/Find Sri Rajagopalan on Linkedin at : https://www.linkedin.com/in/sri-rajagopalan-09a0062/Find Peter VS Bond on Linkedin at : https://www.linkedin.com/in/pvsbond/Find CPGGUYS on Li...2025-04-0153 minThe CPG GuysThe CPG Guys February 2025 Industry Rank PunditryThe CPGGUYS Sri Rajagopalan & Peter VS Bond muse the month that passed by. February means CAGNY - the annual Wall St analyst conference (Consumer Analyst Group of NY). Here, we got to meet several of the financial analysts and were able to discuss and learn what 2025 holds for us in the CPG industry.Find Sri Rajagopalan on Linkedin here : https://www.linkedin.com/in/sri-rajagopalan-09a0062/Find Peter VS Bond on Linkedin here : https://www.linkedin.com/in/pvsbond/Find the CPGGUYS on Linkedin here : https://www.linkedin.com/company/56451211/Find...2025-03-091h 00The CPG GuysTHE OMNIES -The 2024 CPGGUYS Omnichannel Awards with NielsenIQThis special episode of The CPGGUYS features four guests - the WINNERS of our 2024 Omnichannel awards - 'The OMNIES'. The Omnies recognizes a select few every year that have dedicated a career to evolving from brick & mortar to being truly omnichannel and championing it in the industry. Our four winners this past year have done exactly that. Our sincere CONGRATS to Doug Jossem from Walmart Connect, Tonya Douglas from Giant Foods (part of the ADUSA family), Cely Moreno from PepsiCo and Cara Pratt from Kroger precision marketing/84.51. Find Doug Jossem on Linkedin at : https://www.linkedin.com/i...2025-02-2247 minThe CPG GuysThe Big Picture with Danone's Christian StammkoetterThis is a special episode from our partner podcast - The FMCG Guys. They recently had Christian Stammkoetter, who is Danone’s President AMEA (Asia Middle East Africa) and Member of the Executive Committee. He joins Efrain and Daniel to speak about how, in the course of his career, has worked on multi-billion mergers, moved geographies, led teams, grown as a leader and developed a reliable routine to manage frequent long-haul travel.Find Christian Stamkoetter on Linkedin at : https://www.linkedin.com/in/christian-stammkoetter/Find Danone on Linkedin at : https://www.linkedin.com/co...2025-02-1553 minThe CPG GuysRetail Media Executive Education May 2025 with Cornell University's Dan HookerThe CPG Guys are joined in this episode with Cornell University executive director for the food industry programming and faculty at the Johnson School of Management to discuss the first Executive Education programming on retail media offered May 5-8 at New York City. This program has been carefully designed in partnership with us at the CPGGUYS. Sri Rajagopalan has a decade plus experience of omnichannel retail and is an OG and pioneer of retail media. Partnering with the CPGGUYS for day 4 is modern merchandising programming by Thinkblue - Sri's other management consulting firm focused on the cutting edge of...2025-02-0547 minThe CPG GuysBoard Seats CEOs & C-suite Recruitment with Spencer Stuart’s Greg WelchThe CPG Guys feature a special episode that our very own Sri Rajagopalan hosted with his Thinkblue partner Manish Sharma & Greg Welch - partner at Spencer Stuart in the executive practice. They had a discussion on how board seats, CEO's, and C-suite leaders are found and placed at the world's largest market cap brands. Find Greg Welch on Linkedin at : https://www.linkedin.com/in/gwwelch/ Find Spencer Stuart on Linkedin at : https://www.linkedin.com/company/spencer-stuart/posts/?feedView=all Find Spencer Stuart online at : https://www.spencerstuart.com/ Here's what we...2025-01-2249 minThe CPG GuysAI and Digital Creative with CreativeX CEO - Anastasia LengTHE CPGGUYS are joined in this episode LIVE from the Cannes Lions international festival of creativity at the Amazon pod - by Anastasia Leng, CEO of CreativeX. It's a conversation centered around the immense power of AI and how digital creative is changing by the hour. We are joined by special guest Ajay Sharma, VP at Bayer, who has also been our special guest interviewer on a previous episode with Nicole Vinson from Kellanova.Find Anastasia Leng on Linkedin : https://www.linkedin.com/in/aleng/Find CreativeX on Linkedin : https://www.linkedin.com/company/creativex/Find...2024-09-0520 minThe CPG GuysShoptalk Europe Omnichannel Retail Recap with The FMCG Guys & The CPG GuysThe CPG Guys and FMCG Guys collaboratively recap the recently concluded Shoptalk Europe conference. Sri Rajagopalan & Daniel Torres Dwyer attended the conference LIVE and are interviewed by CPGGUYS co-host Peter VS Bond as he digs deep on trends, retail participation and what's next.Follow Sri Rajagopalan on Linkedin : https://www.linkedin.com/in/sri-rajagopalan-09a0062/ Follow Daniel Torres Dwyer on Linkedin : https://www.linkedin.com/in/danieltorresdwyer/ CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguys2024-06-1256 minThe CPG GuysPrivate Equity Market Condition for CPGs with Stride’s Sharon FoxThe CPG Guys welcome Sharon Fox, operating partner of Stride consumer partners.Stride Consumer partners is a private equity firm that specializes in partnering with talented and dynamic founders, entrepreneurs, and business leaders to build the next generation of great consumer brands. Follow Sharon on LinkedIn at: https://www.linkedin.com/in/sharon-fox-b979265/Follow Stride consumer partners on LinkedIn at: https://www.linkedin.com/company/stride-consumer-partners/Follow Stride consumer partners online at: https://www.strideconsumer.com/Here's what we asked Sharon: 1. Could you share insights into the current trends shaping t...2024-01-2041 minThe CPG GuysWhat's In Store For Retail Media Networks? A Conversation With STRATACACHE's Jonathan Rosen and Kevin CarboneIn this episode The CPG Guys are joined by Jonathan Rosen and Kevin Carbone from STRATACACHE to discuss both the future of retail media networks in the physical store and the "What's In Store For Retail Media Networks" event coming up on January 13 in New York City. This episode is sponsored by StratacacheRegister for the STRATACACHE/NRF event: https://nrfbigshow.nrf.com/special-programs/retail-media-networksFollow Jonathan on LinkedIn at: https://www.linkedin.com/in/jonathan-rosen-024b161/Follow Kevin on LinkedIn at: https://www.linkedin.com/in/kevincarbone/Follow STRATACACHE on Li...2024-01-0639 minThe CPG GuysThe 2023 OMNIES AwardsIt’s our annual OMNIES Awards episode!Emcees:Andrea K. LeighMelissa BurdickBryan GildenbergSri RajagopalanPeter V.S. BondLiz Buchanan - NielsenIQ President, North AmericaMarta Bowles - NielsenIQ Chief Marketing OfficerAwards & Winners:Best eCommerce Retailer or Marketplace: KrogerBest Omnichannel Retailer or Marketplace: TargetBest Retail Site Functionality: SephoraBest Retail Mobile App: AmazonBest Retailer for Supplier Partnerships: WalmartBest Digitally-Forward CPG: PepsiCoBest DTC CPG Brand Experience: NYX by L’OrealBest Digitally-Driven Campaign of the Year: Mars Wrigley HalloweenBest Omnichannel Insights Provider: NielsenIQBest Retail Media Platform: Amaz...2023-12-2730 minThe CPG GuysNeutral Retail Media Measurement with Incremental's Dave Pollet and Skye FrontierThe CPG Guys are joined by Dave Pollet, CEO and Skye Frontier, Chief Growth Officer for Incremental which helps brands unlock incremental growth through cross-channel predictive analytics with the Science of More.This episode is sponsored by Incremental.Follow Dave on LinkedIn at: https://www.linkedin.com/in/davidpollet/Follow Skye on LinkedIn at: https://www.linkedin.com/in/skyefrontier/Follow Incremenetal on LinkedIn at: https://www.linkedin.com/company/incrementalinc/ Follow Incremental online at: https://incremental.com/Dave and Skye answer the following questions1) Can you tell u...2023-10-1149 minThe CPG GuysEngaging Consumers through Last Mile Delivery with Shipt’s Katie StrattonThe CPG Guys are joined by Katie Stratton, Chief Growth Officer at Shipt which provides personal shopping and delivery and is available to 80% of households in more than 5,000 U.S. cities. Follow Katie Stratton on LinkedIn at: https://www.linkedin.com/in/katieserkinstrattonFollow Shipt on LinkedIn at: https://www.linkedin.com/company/shipt/Follow Shipt online at: http://shipt.com Katie answers the following questions:Can you tell us about your journey to becoming the Chief Growth Officer for Shipt and what made you leave a successful stint at Meta to t...2023-09-2336 minThe CPG GuysRetail Media Summit 2023 RecapThe CPG Guys co-hosts PVSB & Bryan Gildenberg are joined by Allume Group CEO and #Fresh4 co-host Andrea Leigh recording in Chicago at the Path to Purchase Institute Retail Media Summit 2023.Follow Andrea Leigh on LinkedIn at: https://www.linkedin.com/in/andreakleigh/Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegroup/Follow Allume Group online at: https://allumegroup.com/Follow the Path to Purchase Institute online at: http://p2pi.orgAndrea, Bryan & PVSB recap key themes that were discussed at this year's event.Thanks to P2...2023-07-0153 minThe CPG GuysSports Marketing to Advancing Women with NextUp's Lisa BairdThe CPG Guys are joined in this episode by Lisa Baird, the newly appointed CEO of NextUp, formerly known as Network of Executive Women.Follow Lisa Baird on LinkedIn at: https://www.linkedin.com/in/lisa-baird-4b91991/Follow NextUp on LinkedIn at: https://www.linkedin.com/company/nextupisnow/Follow NextUp online at: http://www.nextupisnow.org Lisa answers these questions:1) Lisa, your career has some elite brands in your background but you are clearly the marketing queen.Take us through the years at NFL, USOC, IBM, GM, P&G...2023-06-0344 min
Off the Beat Dance PodcastOff Season Chats - On Community Building & Sustainability in the DiasporaIn an epilogue to our Off Season Chats, we bring a very special roundtable discussion that we led as part of our first collaboration with Rasabodhi Arts Foundation for its 2023 festival EVAM. We co-hosted a panel discussion with six brilliant classical dancers from around the world. Our in-depth conversation was recorded on January 30, and it covers a wide range of topics especially relevant for Indian classical dance in the diaspora, including communities and dance spaces, sustainability and funding, as well as opportunities and hopes for building a new dance future. We’ve edited the conversation for length and...2023-03-0159 minThe CPG GuysThe 2022 OMNIES AwardsThe CPG Guys Present the 2022 OMNIES Awards featuring:Andrea Leigh from Allume GroupMelissa Burdick from PacvueBryan Gildenberg from Confluencer CommercePeter V.S. Bond from FetchSri Rajagopalan is the episode emcee.The following award categories are discussed:* Best Retail UX* Best Shoppable Media Experience* Best New Commerce Experience* Best Retailer Mobile App* Best Omnichannel Insights Provider* Most Innovative Marketplace* Most Innovative CPG* Best Omnichannel Retailer* Rising Star CPG* Rising Star Marketplace* Rising Star Retailer* Best...2022-12-2553 minThe CPG GuysScaling Brand Content Creation with It's Rapid's Dave FeinleibThe CPG Guys, PVSB and Sri are joined in this episode by Dave Feinleib, Founder & CEO of It's Rapid, a platform that helps its clients scale content creation, while adhering to brand style guidelines that they have established. A special appearance by Bryan Gildenberg, host of The Gildenberg Omnicomment, is made in this episode.This episode is sponsored by It's Rapid.Follow Dave Feinleib on LinkedIn at: https://www.linkedin.com/in/feinleib/ Follow It's Rapid on LinkedIn at: https://www.linkedin.com/company/itsrapid/Follow It's Rapid online at: http://itsrapid.io2022-09-1741 min
Off the Beat Dance PodcastOff Season Chats - Gangadhar Venkat on Dancing to Empower & Uplift CommunitiesFor a special two-part Off Season Chat, Ameya and Kiran speak with Sai Venkata Gangadhar, a Kuchipudi dancer and teacher from Hyderabad. This week, Gangadhar delves deeper into the impact of social media on dance and the next generation of dancers. He also discusses powerful ways dance can connect, empower, and uplift communities. Off Season Chats is a new series in which we have intimate conversations with dancers who are forging new paths in their artistic, personal, and professional lives. Our special guests are accomplished artists whose works span across many genres of South Asian dance including: K...2022-07-1438 min
Off the Beat Dance PodcastOff Season Chats - Gangadhar Venkat on Dance in the Age of Social MediaFor a special two-part Off Season Chat, Ameya and Kiran speak with Sai Venkata Gangadhar, a Kuchipudi dancer and teacher from Hyderabad. This week, Gangadhar reflects on his dance journey and begins delving into the impact of his dance training, education, and social media on his art. Off Season Chats is a new series in which we have intimate conversations with dancers who are forging new paths in their artistic, personal, and professional lives. Our special guests are accomplished artists whose works span across many genres of South Asian dance including: Kathak, Kandyan, Kuchipudi, Bharatanatyam, Manipuri, Odissi, a...2022-07-0741 minThe CPG GuysConsumer 360 Live! with Walmart's Whitney CooperThe CPG Guys, Sri & PVSB, are joined in this episode by Whitney Cooper, Senior Director of Omnichannel Transformation & CommercializationFollow Whitney Cooper on LinkedIn at: Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/Follow Walmart online at: http://walmart.comFollow Walmart Connect online at: http://walmartconnect.comThis episode is sponsored by NielsenIQ and was recorded on stage at the NielsenIQ Consumer 360 Conference #360Whitney answers these questions:1) Whitney, happy to share...2022-05-2142 min
Off the Beat Dance PodcastOn Embodied PracticeIn the season finale, Ameya and Kiran ponder over what embodied practice looks like for Indian dancers with special guest Dr. Yashoda Thakore. Dr. Thakore discusses how to define embodied practice, bridge academia and performance, and find meaningful ways to connect dance to the world around us. Ameya and Kiran reflect on what they have from Dr. Thakore’s brilliant conversation and throughout all six episodes to bring Season 1 to a close. Call to Action: Dance in service to your life, your community, and the world around you. Dive deeper: Jaya Senapati: Nrtta Ratnavali (2013) - translated b...2021-10-1544 min
Off the Beat Dance PodcastOn Rasa RevolutionsIn Part 2 of a special two-episode arc on Rasa, Ameya and Kiran explore the application of Rasa theory to devotional pieces, delve into Bhakti as a rasa, and unearth power structures that might be lurking within these texts. They bring it full circle by teasing apart the implications of the history of Rasa theory on the practice of Indian classical dance today. Call to action: Dance a piece for someone without telling them what to expect. Tell us how they respond!Dive deeper: ● Mandakranta Bose – Movement and Mimesis: Idea of Dance in the Sanskritic Tra...2021-09-2341 minOff the Beat Dance PodcastOn Rasa & RasamAmeya and Kiran muse over rasam recipes while diving deep into the foundations of Rasa theory in the Natya Sastra in Part 1 of this special two-episode arc. They discuss how it is understood today and present a compelling alternative theory from ancient Tamil Literature.Call to action: What changes would you make to the Navarasa list? Dive deeper: ● Mandakranta Bose – Movement and Mimesis: Idea of Dance in the Sanskritic Tradition● B. M. Chaturvedi and Sriramachandrudu Pullela – Some unexplored aspects of rasa theory● Bharata’s Natya Shastra – Chapter 6, which is on rasa (Ameya’s go-to edition is the...2021-09-1639 minOff the Beat Dance PodcastOn Hands, Eyes, & Ancient TextsIn the inaugural episode, Ameya and Kiran set the intention for this podcast. They then explore the slokam “Yato Hastas Tato Drishti” through their personal relationships with this Sanskrit verse, the connection between eyes and body control, and their exploration of ancient texts as they relate to the practice of dance. They also discuss rasa, bhava, abhinaya, and how to get invited to high school parties. Call to action: Think back to some of the early lessons of your dance classes. What did you learn then that has stayed with you until now? Dive deeper - here are some o...2021-09-0940 minThe CPG GuysProduct Information Management with Syndigo's Mark DetelichThe CPG Guys, Sri & PVSB, are joined in this episode by Mark Detelich, Chief Product Officer at Syndigo which enables commerce by supporting the efficient transfer of product information through its network of brands and their customers. The company provides descriptive product and nutritional information, images and other digital media, powered by deep analytics to empower engaging brand experiences online and in store. Follow Mark Detelich on LinkedIn at: https://www.linkedin.com/in/mark-detelich-5537714/Follow Syndigo online at: https://www.Syndigo.com/cpg-guys/Mark answers these questions:1) The rapid growth of...2021-08-1448 minThe CPG GuysGoing Omnichannel with American Fireglass CEO Matt DollThe CPG Guys, Sri & PVSB, are joined in this episode by Matt Doll, founder & CEO of American Fireglass, the world's premier manufacture of Fireplace, Fire Pit Glass and related burner products. Follow Matt on LinkedIn at: https://www.linkedin.com/in/%F0%9F%94%A5-matt-doll-%F0%9F%94%A5-61313532/ Follow American Fireglass online at: http://americanfireglass.comMatt answers these questions:1) How exactly did you get into fireglass - how was it born - what is the history of the company2) I imagine you were distributing primarily through the store...2021-07-2841 minThe CPG GuysCPG & Retail Mobile Loyalty Platforms with Fetch Rewards' Wes SchrollThe CPG Guys, Sri & PVSB, are joined in this episode by Wes Schroll, co-founder & CEO of Fetch Rewards, a mobile shopping platform that rewards shoppers for buying the brands they love. Follow Wes on LinkedIn at: https://www.linkedin.com/in/wes-schroll-98164418/Follow Fetch Rewards online at: http://fetchrewards.comDownload the Fetch Rewards app for iOS: https://apps.apple.com/us/app/fetch-rewards-for-receipts/id1182474649Download the Fetch Rewards app for Android: https://play.google.com/store/apps/details?id=com.fetchrewards.fetchrewards.hop&hl=en_US&gl=USWes answers these q...2021-07-2448 minThe CPG GuysAccelerating Omnichannel & eCommerce with Crossmark's Chris MoyeThe CPG Guys, Sri & PVSB, are joined in this episode by Chris Moye, CEO of Crossmark, a leading sales and marketing services agency that specializes in growing retail brands throughout nearly every category of the consumer goods industry. For more than 100 years, CROSSMARK has accelerated the world’s most powerful companies—ultimately driving sales and managing brand success. Our core services include Headquarter Sales, Retail Services, and Marketing Services. Follow Chris on LinkedIn at: https://www.linkedin.com/in/moyechris/Follow Crossmark online at: http://www.crossmark.com/ Chris answers these questions:1) Since...2021-07-2131 minThe CPG GuysRetail Media with Sam's Club's Abi SubramanianThe CPG Guys, Sri & PVSB, are joined in this episode by Abi Subramanian, Senior Director & head of advertising & brand partnerships at Walmart's Sam's Club division.Follow Abi on LinkedIn at: https://www.linkedin.com/in/abishake/Follow Sam's Club online at: http://samsclub.comAbi answers these questions:1) Is retail media - shopper marketing 201 or is it media 201? Audience or conversion?2) Could you please explain to our audience why retail media is the single most important vehicle for vendors to gain audience and drive innovation? How does this compare to the...2021-07-1746 minThe CPG GuysScaling Brands Through Digital Tooling with Isomr Group's Michael HauckThe CPG Guys, Sri & PVSB, are joined in this episode by Michael Hauck, founding partner & CEO of Isomr Group, a global digital consulting firm that works with industry-leading organizations to transform and grow their businesses with digital strategies across a number of industries including consumer packaged goods, agriculture, hardlines, manufacturing and distribution.Follow Michael Hauck on LinkedIn at: https://www.linkedin.com/in/michaelhauck/ Follow Isomr Group online at: http://isomr.group Michael answers these questions:1. The pandemic was in full swing when, in the summer of 2020, you decided to venture out f...2021-07-1434 minThe CPG GuysHealth & Wellness Product Attributes with Label Insight's Tim Whiting & NielsenIQ's Josh GoldmanThe CPG Guys, Sri & PVSB, are joined in this episode by Tim Whiting, VP of Marketing at Label Insight and Josh Goldman VP NA Product Operations at NielsenIQ. In May of 2021, NielsenIQ announced the acquisition of Label Insight.This is the third episode in a 3 part series with Label Insight.Follow Label Insight online at: http://www.labelinsight.comFollow NielsenIQ online at: http://www.nielseniq.comTim and Josh answer these questions: 1) Josh, this is the third time we’ve spoken to Label Insight so we understand quite a bit...2021-07-1035 minThe CPG GuysTransforming CPG Decision-Making with Absolutdata's Anil Kaul & Rohit NagpalThe CPG Guys, Sri & PVSB, are joined in this episode by Anil Kaul CEO and Rohit Nagpal, Chief Customer Officer for Absolutdata, an Infogain company. Absolutdata transforms how the world makes decisions by building AI-based scalable solutions enabling their clients to compete at a higher level and see the results in their top and bottom line.This is the the first in a two-part partnership with Absolutdata.Follow Absolutdata online at: http://absolutdata.comFollow Infogain online at: http://infogain.com Anil & Rohit answer these questions:1) Tell us a little b...2021-07-0344 minThe CPG GuysBrand-Powered Shoppable Recipes with Chicory's Joey Petracca & Megan HowardThe CPG Guys, Sri & PVSB, are joined in this episode by Joey Petracca, co-founder & Meagan Howard VP of Sales from Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like Nestlé and grocery retailers like Wakefern to serve hyper-relevant ads to consumers in the moments when they’re planning their grocery purchases. As the pioneer of shopp...2021-06-2642 minThe CPG GuysGrocery Retail Loyalty with TCC’s Simon HayThe CPG Guys, Sri & PVSB, are joined in this episode by Simon Hay, CEO of TCC Global, an international marketing company that specializes in creating loyalty platforms and campaigns that change the way shoppers think, act and feel.Follow Simon Hay on LinkedIn at: http://linkedin.com/in/simonhay999 Follow TCC Global online at: http://www.tccglobal.comSimon answers these questions:1. What changes are you seeing in the US grocery loyalty rewards space?2. How about retailers without a pre-existing fuel rewards program. How does tcc fit there?3. How do...2021-06-2327 minThe CPG GuysIn-Home Brand Experience with Brandshare’s Alan VerdunThe CPG Guys, Sri & PVSB, are joined in this episode by Alan Verdun, the President at brandshare, the leader in Connected Sampling that creates omnichannel brand experiences to accelerate purchase conversion. Through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity, they can engage millions of consumers monthly – connecting brands to their target consumers.This is the second in a 3 part series with brandshare.Follow Brandshare online at: http://www.brandshare.usAlan answer these questions: Please share for your audience your journey from Syracuse university to Brandshare in New Yor...2021-06-1941 minThe CPG GuysMaking the World Smile through Personalization with Mars' Sam ChangThe CPG Guys, Sri & PVSB, are joined in this episode by Sam Chang, Global Head of Data Science & Advanced Analytics at Mars. Sam is also joined by Risa Crandall from Aki Technologies.Aki Technologies has partnered with The CPG Guys in a 3 part series to discuss how personalized moments can be delivered at scale. This is part 3 of the series.Follow Aki Technologies online at: http://a.kiFollow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/aki-technologiesSam answers these questions:Tell us a little bit about yourself...2021-06-1238 minThe CPG GuysGlobal Commerce Platform for Brands with Wish's Heidi Burns - EPISODE 100!!!The CPG Guys, Sri & PVSB, are joined in this special 100th episode by Heidi Burns, Senior Category Manager for CPG Brands at Wish, a mobile e-commerce platform that connects hundreds of millions of consumers with the widest selection of products delivered directly to their doors. Their mission is to provide everyone access to the most affordable and convenient shopping experience on the planet. Wish supports 500,000 merchant partners as well as over 100mm monthly active users. Follow Wish online at http://www.wish.comFollow Wish on LinkedIn at https://www.linkedin.com/company/wishshopping/...2021-06-0934 minThe CPG GuysImproving SEO with Label Insight's Dagan Xavier & NielsenIQ's Roy WoodhouseThe CPG Guys, Sri & PVSB, are joined in this episode by Dagan Xavier, co-founder & CPO of Label Insight & Roy Woodhouse NA Commercial Lead for Brandbank at NielsenIQ. In May of 2021, NielsenIQ announced the acquisition of Label Insight.This is the second in a 3 part series with Label Insight.Follow Label Insight online at: http://www.labelinsight.comFollow NielsenIQ online at: http://www.nielseniq.comDagan and Roy answer these questions: We had the opportunity to speak with Todd Morris the CEO of Label Insight recently about the Label Insight business. A...2021-06-0540 minThe CPG GuysDigital Beauty Experiences with E.L.F. Beauty's Ekta ChopraThe CPG Guys, Sri & PVSB, are joined in this episode by Ekta Chopra, Chief Digital Officer at E.L.F. Beauty which builds brands designed to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility.Follow E.L.F. Beauty online at: http://www.elfbeauty.comFollow E.L.F. Beauty on LinkedIn at: https://www.linkedin.com/company/e-l-f-beauty/Ekta answers these questions: How is the role of CDO at ELF? What does your daily routine look like at work?Talk to us about digital content and its i...2021-06-0235 minThe CPG GuysPersonalization at Scale with PepsiCo's Kate BradyThe CPG Guys, Sri & PVSB, are joined in this episode by Kate Brady, head of media innovation and partnership development at PepsiCo NA. Kate talks about how PepsiCo leverages Aki Technologies to deliver powerful personalized moments for consumers.Aki Technologies has partnered with The CPG Guys in a 3 part series to discuss how personalized moments can be delivered at scale.Follow Aki Technologies online at: http://a.kiFollow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/aki-technologiesKate answers these questions: Tell us a little bit about yourself, Ka...2021-05-2224 minThe CPG GuysProduct Label Transparency & Searchability with Label Insight's Todd MorrisThe CPG Guys, Sri & PVSB, are joined in this episode by Todd Morris, CEO of Label Insight which drives growth for CPG brands and retailers through unparalleled product transparency. As the trusted partner of over 300 retail banners, over 30,000 CPG brands and organizations. Label Insight has partnered with The CPG Guys in a 3 part series to discuss how product label transparency improves product searchability and accelerates the path to purchase for consumers seeking to live authentic health-based lifestyles.Follow Label Insight online at: http://www.labelinsight.com Follow Label Insight on LinkedIn at: https://www...2021-05-1531 minThe CPG GuysPersonalized Digital Acceleration with Aki Tech's Risa CrandallThe CPG Guys, Sri & PVSB, are joined in this episode by Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising.The CPG Guys have partnered with Aki in a 3 part series to talk about how brands are personlizing consumer moments through region, weather, buying preferences, and other historical and present factors. Follow Aki Technologies online at: http://a.kiFollow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/aki-technologies/ Follow Risa on L...2021-05-0133 minThe CPG GuysThe Walmart Way with 8th & Walton's Jeff ClapperThe CPG Guys, Sri & PVSB, are joined in this episode by Jeff Clapper, CEO of Arkansas-based 8th & Walton, a consulting & training group which supports Walmart Suppliers in three ways:Walmart Training ClassesAdvisory and Custom TrainingFull Service SupportLearn more about 8th & Walton at http://www.8thandwalton.com Follow 8th & Walton's own podcast at https://www.8thandwalton.com/podcasts/Jeff answers these questions:You came to 8th & Walton a decade ago. What drew you to this opportunity that had been operating for 5 or so years?What is the origins of 8th & Walton and what...2021-04-2437 minThe CPG GuysUnified Commerce Insights with Stonehenge Tech Labs' Meagan Kinmonth BowmanThe CPG Guys, Sri & PVSB, are joined in this episode by Megan Kinmonth Bowman, founder & CEO of Stonehenge Tech Labs, the company behind Stopwatch, a cloud-based, omni-channel commerce software delivering unified commerce metrics across multiple retail platforms.Meagan answers these questions posed to her:Did we hear that right? Several years ago, Several years ago, you and your partner predicted the next digital buzz would be all around walmart.com and packed bags and relocated to Bentonville? True? If so, what was the calling?We often say its all about the data, insights and analytics...2021-04-1545 minThe CPG GuysTaste Intelligence with Halla's Henry Michaelson & Spencer PriceThe CPG Guys, Sri & PVSB, are joined in this episode Spencer Price & Henry Michaelson, 2 of the 3 founders of Halla, a real-time personalization AI engine designed for grocers generating increases in basket size & customer retentionSpencer & Henry answers these questions posed to them:What were the consumer needs that you as founders identified as the fundamental value proposition that Halla’s solution is trying to address?Most grocers (and brands for that matter) were caught off guard by the rise in eCommerce stemming from the pandemic. Suddenly, they are investing against the digital shelf. How does personalization pla...2021-04-1039 minThe CPG GuysWinning Federal Government Work with Merzier Process Group's Darnley MerzierThe CPG Guys, Sri & PVSB, are joined in this episode by Darnley Merzier-Bryan, founder & President of Merzier Process Group, a CVE certified Service-Disabled Veteran-Owned (SDVOSB) and Women-Owned Small Business information technology (IT) consulting firm founded in 2008 and headquartered in the Washington D.C. Metro area. Merzier's entire client focus is on the U.S. federal Government.Darnley answers these questions posed to her:Take us through the journey of how you started up a process improvement company and began working as a US Federal Government contractor?Working with the US government must mean process and a...2021-04-0839 minThe CPG GuysWhy We Buy with Author Paco UnderhillThe CPG Guys, Sri & PVSB, are joined in this episode by Paco Underhill, legendary author of the seminal book on shopping behavior, "Why We Buy" which has been in continuous print for 20+ years.Paco answers these questions posed to him:Your book “Why We Buy” was published over 2 decades ago yet remains, to this day, in publication in 28 languages to the tune of 100,000 copies per year? What, in your opinion, is the timeless constants of its content that keeps people wanting to buy it and learn from it?Is North America still the epicenter of retail inno...2021-04-0344 minThe CPG GuysEnabling Brand DTC Part 2 with Shoppable's Heather Marie UdoIn this episode of The CPG Guys podcast, Sri & PVSB speak with Heather Marie Udo. the founder & CEO of Shoppable, a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. Shoppable's solutions enable advertisers, retailers, and publishers to create shoppable sites, content, ads, videos, mobile apps, recipes and other innovative commerce. The CPG Guys have partnered with Shoppable to report on this solution that provides brands all of the benefits of a 1P customer relationship without being the merchant of record.Please provide feedback to the CPG Guys here: http...2021-03-2439 minThe CPG GuysInstacart for CMOs with Kiri Masters & Stefan JordevThe CPG Guys, Sri & PVSB, are joined in this episode by Kiri Masters & Stefan Jordev, co-authors of the new book "Instacart for CMOs"Kiri is the founder & CEO of Bobsled Marketing where Stefan works as Director of Marketplace Strategy & Insights.Kiri & Stefan answer these questions posed to him:What prompted you to pick Instacart and focus on them vs other retailers?What is an ideal surround sound brand focus on Instacart look like?Retail media - what are the key pieces of this for Instacart. SEM, display, promo based display etc?Who controls t...2021-03-1921 minThe CPG GuysWinning at Target with J&J's Russ HeilbrunThe CPG Guys, Sri & PVSB, are joined in this episode by Russ Heilbrun, Director of eCommerce, Category Management & Business Insight at Johnson & Johnson supporting Target.Russ answers these questions posed to him:Your career has passed through retail including being a buyer for several categories at Target and now CPG. Decompose this for our audience and tell us how different it is.The pandemic has obviously changed shopper behavior for good it seems - do you agree. In the role you play how are you responding to this and preparing for the transformation?Taking you back t...2021-03-1534 minThe CPG GuysDigital Commerce Design with Astound Commerce's Michael KahnThe CPG Guys, Sri & PVSB, are joined in this episode by Michael Kahn, CEO of Astound Commerce.At Astound Commerce, they live and breathe the customer experience. They design interactions that forge lifelong brand loyalty. They generate and capture consumer demand. They push technology to the edge of what it can do.To learn more about Astound Commerce, click here.Michael answers these questions posed to him:Your story starts as a Wisconsin badger, and is cemented in advertising and performance marketing. Now you lead Astound commerce, a UX and eCommerce agency...2021-03-0940 minThe CPG GuysUnified Commerce with 5 New Digital's Michael ZakkourThe CPG Guys, Sri & PVSB, welcome to the podcast Michael Zakkour, the founder & CEO of 5 New Digital, a brand consultancy focused on enabling unified commerce across enterprises. He is also the author of "New Retail Born in China Going Global" and "China's Super Consumers." He's a expert in emerging commerce capabilities in China & APAC.Michael joins the CPG Guys to discuss these questions:Your experience in China goes deep and perhaps when digital was a phenomenon in the US. Why did you start working in the far east and if there are overall learnings of Asian...2021-03-0145 minThe CPG GuysDigital Drinking with Constellation Brands' Wayne Duan & Sara MasterThe CPG Guys Sri Rajagopalan & Peter V.S. Bond are joined in this episode by Wayne Duan VP of eCommerce & Digital Commerce and Sara Master Director of eCommerce Marketing & Catalog Management, both from Constellation Brands, makers of iconic brands like Corona, Modelo, Kim Crawford, Meiomi, Casa Noble & Mi Campo.Sara & Wayne talk about the unique requirements in marketing controlled substances, particularly in leveraging retail media. They also discuss insights in consumption behavior during the pandemic.Questions they address in the interview:Unlike other food & beverage categories, alcohol is subject to additional restrictions in how...2020-12-2148 minThe CPG GuysSam's Club Media with Steven H. CarrollThe CPG Guys Sri & PVSB are joined in this episode by Steven H. Carroll Associate Director - Retail Media and Advertising Product at Sam's Club.Steven discusses all of the targeted media capabilities that Sam's Clubs offers to brands. Questions answered by him include: WMG and Walmart in general have really stepped up in all things digital and eCommerce in 2020 from WalmartPlus to drones to click & collect penetration & even the partnership with Instacart - what is Sam’s club following through on and leveraging from WMG?Retail media has been around for years, it was...2020-11-1652 minThe CPG GuysWalmart Media Group with Matthew SmithThe CPG Guys Sri & PVSB are joined in this episode by Matthew Smith, industry manager of beauty & pharma at Walmart Media Group.Interested in learning more about Walmart Media group? Visit: http://www.walmartmedia.comHere are the questions that Matthew answers:Your career has intersected several brands and analytics companies. How has moving from one brand to another built upon your expertise and what are learnings one gets when they embark on new journeys with a new brand?As head of ecommerce analytics, what are your primary activities & deliverables? What...2020-11-1054 minThe CPG GuysAmazon Readiness with OrcaPacific's John GhiorsoThe CPG Guys Sri & PVSB are joined this week by John Ghiorso, founder & CEO of OrcaPacific, a MightyHive company,Questions explored:“Why do brands selling on Amazon seek the assistance of a consultancy like Orca Pacific and what types of services do you provide that improves success? Can scaled brands run the race alone in your experience?”“On this podcast, Peter and I have talked at length about 1P and 3P selling on Amazon. Would you please explain the differences between Vendor Central and Seller Central Management and how you help brands determine what is the right...2020-11-021h 01The CPG GuysProfitability Part 5 - eCommerce Trade AllowancesIn the final episode of the 5 part series on eCommerce profitability, Sri & Peter discuss how to address trade allowances & chargebacks.For the. companion material, please visit http://cpgguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 2020-11-0120 minThe CPG GuysOmnichannel Transformation with Walmart's Whitney CooperThe CPG Guys Sri & PVSB welcome Whitney Cooper, Director of Omnichannel Transformation & Acceleration at Walmart.To learn more about Walmart Media Group brand solutions, visit walmartmedia.comTo find our content, please visit http://cpgguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 2020-10-2835 minThe CPG GuyseCommerce Insights with J&J's Cristina MarinucciThe CPG Guys Sri & PVSB are joined by Cristina Marinucci, NA Head of eCommerce Insights for Johnson & Johnson consumer goods.Questions covered in the discussionYour career has intersected several brands and analytics companies. How has moving from one brand to another built upon your expertise and what are learnings one gets when they embark on new journeys with a new brand?As head of ecommerce analytics, what are your primary activities & deliverables? What are you focused on? Is it retail, DTC?Do you work on the results from retail media? What role does this play...2020-10-2646 minThe CPG GuysProfitability Part 4 - DTC eCommerceThe CPG Guys Sri & PVSB continue their 5 part series on eCommerce Profitability. In this issue, they address DTC.Topics covered include:The types of DTC eCommerceThe ‘hot issues top of mind’Margins and DTCHow to approach starting DTCCompanion documents can be found at http://cpgguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcas...2020-10-2352 minThe CPG GuysOwning Leadership with Catherine Roggero-Lovisi CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 2020-10-2155 minThe CPG GuysThe Power of Engaging Packaging with SGSco’s Hollie Gonzales & Rob McCarthy CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 2020-10-1942 minThe CPG GuysProfitability Part 3 - eCommerce & MediaPart 3 in a 5 part eCommerce profitability series CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 2020-10-1631 minThe CPG GuysWhere Shoppers are Going with Wendy Liebmann from WSL Strategic RetailThe CPG Guys Sri & PVSB are joined in this episode by Wendy Liebmann, CEO and Chief Shopper at WSL Strategic Retail and host of the shopper-centric podcast Future Shop.The three retail/CPG industry thought leaders explore a number of relevant topics:6 months into the pandemic...what shopping habits have been disrupted and are they irreparable?Can a company, regardless of size, survive without an omnichannel strategy now?Why are super regional food & beverage retailers successful in digital consumer engagement vs others? Small, regional retailers have leveraged Instacart as have the big guys like...2020-10-1451 minThe CPG GuysAlcohol eCommerce with Drizly's Cathy LewenbergThe CPG Guys Sri & PVSB are joined by Cathy Lewenberg COO of Drizly, the alcohol delivery eCommerce marketplaceTopics discussed:After a successful run leading omnichannel digital at CVS Health, a Fortune 5 company, you decided to join Drizly as its COO. What appealed to you about the company and the role?You arrived at Drizly 2 months into the global pandemic as its sales were skyrocketing and everyone there was working both overtime and often double duty. I heard that senior executives were even answering the customer service line. What were your learning priorities from day 1?How...2020-10-1239 minThe CPG GuysProfitability Part 2 - eCommerce Supply ChainSri & Peter explore the supply chain components of eCommerce CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 2020-10-0922 minThe CPG GuysHoliday 2020 Shopper Spending Plans with Carol Krakowski from PowerReviewsCarol Krakowski, Director of Insights at PowerReviews, joins The CPG Guys Sri & PVSB to reveal the results of a new attitudinal report of over 5K shoppers as to their 2020 holiday shopping plans. The following questions are covered:What types of insights does PowerReviews provide to its brand and retail clients and what makes this different than its competitive class?PowerReviews just released a Holiday Consumer Report 2020, please share with us the details behind this including the sample size?What have we learned about consumer expectations this holiday season from the survey...2020-10-0737 minThe CPG GuysEntrepreneurial Passion with Gia Cyrier from Twenty20Sri and Peter are joined by Gia Cyrier - founder of Twenty20 Boutique, an online fashion apparel retailer CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 2020-10-0550 minThe CPG GuysProfitability Part 1 - The Econometrics of eCommerceIn the first part of The CPG Guys series on eCommerce profitability, Sri & PVSB tackle the econometrics of eCommerce with a detailed breakdown of an eCommerce pro forma.Companion documents may be found on http://CPGguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 2020-10-0226 minThe CPG GuysRewarding Shoppers with Pat Burke from Fetch RewardsThe CPG Guys Sri & PVSB are joined by Patrick Burke, Chief Revenue Officer at Fetch Rewards, a mobile app-based brand-building loyalty platform.In this episode, we cover the following topics with Patrick:Where does Fetch fit into the loyalty space? What is your core proposition for B2B and B2C?How does the application work for users? How is it different from other “comparable” applications like some of the well-known rebate platforms?Why would a brand choose to work with you versus investing in other options like retailer personalization platforms, FSIs, etc?Who are the user...2020-09-2851 minThe CPG GuysMastering Omnichannel Perishables with Bimbo Bakeries' Omar HaqueThe CPG Guys Sri & PVSB are joined by Omar Haque, VP of eCommerce for the Acelerada business unit of Grupo Bimbo's Bimbo Bakeries USA division. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 2020-09-2139 minThe CPG GuysInstacart Advertising with Josh RiderJosh Rider head of brand partnerships at Instacart joins Sri & PVSB on the CPG Guys podcast to discuss the explosive growth of eCommerce grocery sales in the pandemic era. Questions answered by Josh include:The pandemic radically altered the shopping habits of consumers across the world. In particular, we’ve read a great deal about Instacart’s response to this new demand for home delivery and click & collect commerce solutions. Would you please share with our audience some thoughts on this and how you’ve been able to scale so successfully?Are you able to share with us...2020-09-1445 minThe CPG GuysSuccessful Selling on Amazon with Kiri MastersSri and PVSB are joined on this episode of The CPG Guys podcast by Kiri Masters, Founder of Bobsled Marketing, an Amazon Consulting Agency & host of the eCommerce Brain Trust podcast.Topics covered include:What really is happening in the world of Amazon and 3P marketplaces - so much noise everyday?What insights has bobsled found on this during the pandemic? Is it category specific? Advice for startups - amazon or dtc?Media and Search - are they the same? Should one just double down on AMS?AMS : what are the various tactics available to small b...2020-09-0856 minThe CPG GuysBalance of Year '20 Outlook with Chris PerryChris Perry returns to the podcast for a second guest-host engagement, joining Sri Rajagopalan as they explore what the rest of 2020 has in store for the omnichannel commerce world.www.cpgguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 2020-09-0452 minThe CPG GuysIn-Store Engagement with Ecrebo's David BuckinghamPeter is joined by guest co-host Chris Perry, co-founder of FirstMovr, as they interview David Buckingham, CEO of Ercebo, a consumer engagement platform that leverages register receipts to deliver real-time personalized offers. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 2020-08-3141 minThe CPG GuysMarketing Asset Management with Coca-Cola's John MountThe CPG Guys, Sri and PVSB, are joined by John Mount, VP of Sports Marketing and Regional Assets at the Coca-Cola Company.Topics discuss include:Why move from sales to marketing?In 2018, he assumed responsibility for sports marketing and regional assets. What doe this role involve?How does his team ensure that the assets they manage are applied in engaging consumers either directly through Coca-Cola’s marketing or in partnership with your retail customers?How do you match the investments you make in sports assets to the consumers who buy specific brands in your portfolio?What ar...2020-08-2438 minThe CPG GuysThe Current State of RetailThe CPG Guys Sri and Peter discuss current topics of interest in the omnichannel retail world.Walmart quarterly earning release and Wall Street's unexpected reactionIs Amazon still the odds-on favorite to win in eCommerce?What happens to food and bev grocery digital retail done?Is Instacart winning and why?Should all retailers have marketplaces?Supply chain woesWhat is the go forward plan for Club retailers?What's next for retail?How should eCommerce talent be leveraging this transformational workplace? CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential...2020-08-1953 minThe CPG GuysOperational Excellence with Emerson Group's Anu BlissSri and Peter speak with Anu Bliss, GM of eCommerce at The Emerson Group CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 2020-08-1341 minThe CPG GuyseCommerce Talent with Suzanne CrettolSri & Peter welcome Suzanne Crettol to the podcast CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 2020-08-1046 minThe CPG GuysThe Entrepreneurial Calling with Jeff SmithWhat happens when a 35 year #cpgindustry #brandbuilder from Procter & Gamble and Johnson & Johnson the ex group chair of consumer NA Jeff B. Smith runs a few startups1.) Incredibly rewarding2.) Never worked harder3.) Learned to be a practitioner all over again4.) The quest to keep learningPeter V.S. Bond & Sri Rajagopalan discussed the future of retail, how to get started in the digital journey of a large brand and why he follows the Nike way -'just do it...2020-08-0342 minThe CPG GuysLuxury Brand Management with Revlon's Oshiya SavurThis week we discuss the world of luxury #brandmarketing with Oshiya Savur - VP of luxury marketing at Revlon Inc. : In this clip she explains how shopper psychography reveals a surprising result that 'you don't need a million bucks to feel a million bucks'. Luxury brands are all about the 'good feeling' and 'pick me up'. We hit up this, the future of #ecommerce vs #departmentstore retail. The role of #DTC and predictions for the category. Is Amazon the anchor of luxury brands, and what...2020-07-2748 minThe CPG GuysMastering Selling on Amazon with Pharmapack's Aisha KhanWondered how the world of third party marketplaces works on Amazon? Want to sell incremental distribution in eCommerce? You're not sure if this right for you? Need the secret sauce of how to do this without disturbing the equilibrium of channel management you have created over decades for your brand? Pharmapacks is here for you. We talked to the chief strategy officer Aisha Khan on what makes them the # 1 3P seller on Amazon. Find answers to this, and much more in this video :Her personal career evolution from procurement to DTC to PharmapacksWhy did you choose e...2020-07-2055 minThe CPG GuysBuilding Female-Focused Brands with Krista KarpanEver thought about Milking your media? That’s how Sri and Peter's conversation with the CEO of Milked Media Krista Karpan started. Some takeaways :1. Career paths are no longer linear2. She’s worked with Randi Zuckerberg3. Strong supporter of #femaleempowerment4. #paidsocial is the future of adsvertising5. Creating a #brandvoice consistently is not easy6. #socialmedia is likely how your brand interacts and is found by #consumers7. #facebookads do work8. Website #userexperienceux i...2020-07-1732 minThe CPG GuysCustomer Data Science with dunnhumby's José Luis-GomesAll week Peter V.S. Bond & Sri Rajagopalan bring to you our discussion with Jose Luis-Gomes president NA dunnhumbyWe discussed various topics :1.) The mission of #dunnhumby2.) What has the pandemic done to shopper behavior?3.) Is #amazon the winner4.) Are store visits changing?5.) Is #ecommerce sticky and here to stay?6.) Has #omnichannel retail arrived - this and many more topics he answered can be found on our channel : 👉 Consumer Engagement in an Omnichannel World 👈Fi...2020-07-1345 min