Shows
On the NoseBipartisan Empire: Foreign Policy, Regional War, and the 2024 ElectionOn this special episode of On the Nose—recorded live on November 4th at McNally Jackson Books in Manhattan—Jewish Currents senior reporter Alex Kane hosts a discussion about foreign policy and the 2024 presidential election. Historian Stephen Wertheim, Arab American Institute executive director Maya Berry, and national security reporter Spencer Ackerman discuss Donald Trump’s and Kamala Harris’s foreign policy visions, regional war in the Middle East, and the bipartisan consensus on upholding US empire. Thanks to Jesse Brenneman for producing and to Nathan Salsburg for the use of his song “VIII (All That Were Calculated Have Passed...
2024-11-051h 13
The Playlist Podcast Network‘Teacup’: Yvonne Strahovski Discusses Producing Her New Horror Series, ‘The Handmaid’s Tale’ Final Season, ‘The Tomorrow War 2’ & More [Bingeworthy Podcast]In today’s episode of Bingeworthy, our TV and streaming podcast host Mike DeAngelo makes sure not to step over "the line" while discussing “Teacup.” The Peacock series follows a group of neighbors that must put aside their differences and unite in the face of a mysterious and deadly threat. The horrific mystery series stars Yvonne Strahovski, Scott Speedman, Rob Morgan, Chaske Spencer, Boris McGiver,and more.
READ MORE: ‘The Old Man’: Jeff Bridges & Amy Brenneman Discuss Their Spy Drama, ‘Tron: Ares’, ‘Heat’ & More [Bingeworthy Podcast]
Joining Bingeworthy to discuss the thrilling genre-hopper is star, Yvonne Strahovski (“The...
2024-10-1029 minOn the NoseLabor’s Palestine ParadoxThe US labor movement has had an exciting few years. Labor unions are gaining popularity among the general public as workers organize at new shops from Amazon to Starbucks to Harvard. Perhaps most critically, legacy unions are experiencing a democratic upsurge, with both the Teamsters and the United Auto Workers (UAW) recently electing militant leaders. This revival has also been expanding labor’s purview, with unions increasingly taking on demands that exceed “bread-and-butter” concerns about wages and benefits. But the renaissance in labor is now being tested, as rank-and-file workers begin to demand that their unions break long-st...
2024-01-0339 min
Inspired Nonprofit LeadershipWhat You'll Want to Know About Messaging My guest for this episode is Douglas Spencer. Douglas is president of Spencer Brenneman, which helps mission-driven organizations renew their focus and reframe their messages to thrive in any environment. A lifelong volunteer, including two years as chairman of a $100 million community health center and research institute, Douglas is intimately aware of the challenges facing mission-driven organizations. That first-hand experience helps Spencer Brenneman adapt the latest private-sector strategies to help nonprofits and social enterprises sharpen their focus and create messaging that secures all the support they need to do their important work. Before starting Spencer...
2023-10-0535 min
Simpli.fiThe Power of Strategic Messaging | Douglas SpencerDouglas Spencer, President and Chief Message Builder at Spencer Brenneman, LLC
Ann Kraus and Douglas Spencer discuss the importance of strategic messaging in organizations, including non-profits. Douglas introduces the concept of a "chief message builder" that can apply to any organization. He explains the ABC methodology (Ask, Build, Connect) for crafting effective messages. They emphasize the need to periodically update messages and consider the role of digital platforms. Douglas notes that organizations must have an internal desire for change to reframe their messages successfully. The conversation highlights the importance of a compelling mission in both non-profit and...
2023-08-1709 min
Messaging on a MissionSEO OptimizationYou've probably heard a thousand times that Search Engine Optimization (SEO) is a valuable and essential digital marketing tool. But do you know how it works and how your organization can reap its benefits? In this episode of Messaging on a Mission, we dive into the importance of SEO and how to implement best practices to make your brand more discoverable than ever online. Key Takeaways Who your audiences are, where you can find them, and how to get your brand in front of them are the aspects of digital marketing that everyone in charge...
2022-12-1623 minMessaging on a MissionLove in Your MessageKim Sorrell discusses her book, Love Is, which is about her year-long quest to figure out the true meaning of love. She talks about that journey and what she’s learned about leading with love and incorporating it into your message. Episode Guest(s): Kim Sorrelle is an entrepreneur, director of a humanitarian organization, a popular speaker, and the author of two books. Her first book, Cry Until You Laugh is about her breast cancer experience and her husband's battle with pancreatic cancer after being diagnosed four months apart. Her second book, Love Is...
2022-11-3025 minMessaging on a MissionPublic Speaking & Your MessageFor many, the topic of today’s episode ranks right up there with having a root canal, attending a party filled with multiple exes, or fighting city hall. Yet, speaking in public about the work of your organization is one of the most powerful tools for getting your message out in the world. Our guest today gives us lots of concrete steps we can take to get better at public speaking. Episode Guest(s): Brenden Kumarasamy is the founder of MasterTalk; he coaches ambitious executives & entrepreneurs to become the top 1% of communicators in thei...
2022-11-1627 minMessaging on a MissionCrisis CommunicationsCrises occur when they're least expected, which is why crisis communications are necessary for every organization. Although life would be so much easier if emergencies arrived with a fair warning, you and your organization would be better off having an effective plan to help avoid catastrophe and permanent reputation damage. In this episode of Messaging on a Mission, David Oates, a renowned Crisis PR expert, sheds light on how individuals and organizations can avoid potential PR disasters and reveals the best things to do during pre-crisis, crisis, and post-crisis situations. Episode Guest(s): D...
2022-11-0232 minMessaging on a MissionAnnual ReportsThe idea of the annual report fills people with yawns, dread, and thoughts about practically anything else. It doesn’t have to be that way! In this episode of Messaging on a Mission, an expert explains why the annual report can not only be a powerful tool for telling your story and building your brand, but it can also supply your organization with great content to last you throughout the year! Episode Guest(s): Katharine Ramsden has helped leading organizations and their leadership teams tell their stories for over 30 years. Her career began as...
2022-10-1929 min
Scoped Exposure Podcast203 - Chase Brenneman [COMEBACK KID, LIVING WITH LIONS]On today's podcast, we talk with Chase of COMEBACK KID and LIVING WITH LIONS.
Keep up with what Chase is up to:
https://www.instagram.com/chase_head/
https://www.comeback-kid.com/
https://linktr.ee/livingwithlions
Thumbnail Photo by Miquel Casey: https://www.instagram.com/mikecaseyphoto/
Season 3 Podcast Intro Bumper
Written, Recorded, and Mixed by Tommy Wood: https://www.instagram.com/intommywerust/
Scoped Exposure Podcast is created by:
Spencer: https://www.instagram.com/spicyspence_/
Jordan: https://www.instagram.com/ilambchopz/
Check out the...
2022-10-181h 25Messaging on a MissionIntergenerational CommunicationFor organizations to thrive, they have to have intergenerational teams and constituents. With that, however, can come to some unexpected communication challenges. Understanding how to speak to everyone based on their specific needs is the hallmark of good communication. In this episode of Messaging on a Mission, we hear about ways to make intergenerational communication clear and effective. Episode Guest(s): Peter Yawitz (peteryawitz.com) is the President of Clear Communication (clearcommunication.net) and founder, host, author, and advice columnist at Advice from Someone Else’s Dad (someoneelsesdad.com). He has been a com...
2022-10-0532 minMessaging on a MissionWriting IntentionallyWriting Intentionally Episode Summary: Writing is an essential aspect of our lives since we learned our ABCs. We write every day; whether we’re drafting a document for our colleagues at work, writing an email to a client, or texting a loved one on Instagram, it is a unique skill. However, it should be done purposefully. How do you pass your message with clarity if you’re writing for a group of people? This episode of Messaging on a Mission reveals insights from Erin Lebacqz – an expert in writing intentio...
2022-09-2126 minMessaging on a MissionPhotography and Your MessageWhen we think of the messages we send out in the world, we always think about the words. But how often do we think of photography? Not enough. Your message is more than what you say with vowels and consonants. It’s also about the story you tell, the emotions you show, and the authenticity you create with photography. In this episode of Messaging on a Mission we speak with renown photographer Joel Benjamin on how to think about photography when telling your story. Episode Guest(s): Joel Benjamin is a commercial and edi...
2022-09-0731 min
KAJ Masterclass LIVEHow brands can create meaningful connections with those important to their successDouglas Spencer, president of Spencer Brenneman, LLC, and earlier Vice President, Global Head of Brand Management for Thomson Reuters explains "How can brands create meaningful connections with those important to their success."
Watch here: https://youtu.be/9ZQGW7_I4rM
Listen on top podcast platforms here: https://pod.link/thekajstudio
For instant updates on Lives and episodes follow/subscribe me here on this platform, on YouTube at https://bit.ly/3jm0q2N, or on my LinkedIn Page The KAJ Masterclass LIVE, and do tell a few friends if you can.
2022-09-0342 min
The SuccessGrid PodcastThe One Question All Businesses Should Ask Themselves with Douglas Spencer - SG97Douglas Spencer is president and chief brand strategist at Spencer Brenneman, LLC, which helps companies articulate who they are at their core, what they should sound and look like, and how best to bring it all to life. He is also the author of Do They Care? The one question all brands should ask themselves, continually, is a book that shows business leaders how they can create meaningful connections with customers, employees, and others. Douglas is a frequent speaker on how strong brands improve business performance through strategic alignment, employee engagement, brand governance, verbal and visual identities, and more.
2022-07-2934 min
The SuccessGrid PodcastThe One Question All Businesses Should Ask Themselves with Douglas Spencer - SG97Douglas Spencer is president and chief brand strategist at Spencer Brenneman, LLC, which helps companies articulate who they are at their core, what they should sound and look like, and how best to bring it all to life. He is also the author of Do They Care? The one question all brands should ask themselves, continually, is a book that shows business leaders how they can create meaningful connections with customers, employees, and others. Douglas is a frequent speaker on how strong brands improve business performance through strategic alignment, employee engagement, brand governance, verbal and visual identities, and more.
2022-07-2934 min
The SuccessGrid PodcastThe One Question All Businesses Should Ask Themselves with Douglas Spencer - SG97Douglas Spencer is president and chief brand strategist at Spencer Brenneman, LLC, which helps companies articulate who they are at their core, what they should sound and look like, and how best to bring it all to life. He is also the author of Do They Care? The one question all brands should ask themselves, continually, is a book that shows business leaders how they can create meaningful connections with customers, employees, and others. Douglas is a frequent speaker on how strong brands improve business performance through strategic alignment, employee engagement, brand governance, verbal and visual identities, and more.
2022-07-2934 minMessaging on a MissionHow to Hire a ConsultantIt’s impossible to go it alone; especially when your organization is lean and your to-do lists are fat! Enter “the consultant.” How do mission-driven organizations find the right one though? Today’s guest is the co-founder of Nonprofit.ist an online community that connects consultants with the mission-driven organizations they can help. Episode Guest(s): Heather Yandow is a collaborative co-conspirator and creative thinker with over 20 years of experience in the nonprofit world. Inspired by issues that touch her heart and organizations invested in relationships, Heather gets joy out of help...
2022-07-2026 minMessaging on a MissionFood for LifeSome ideas are easy to communicate. Others are not as easily embraced. Our guest for this episode of Messaging on a Mission is Paul Rodney Turner, founder of Food for Life Global, the world’s largest vegan food relief with 211 projects in 60 countries serving up to 2 million meals daily. We hear about his journey from monk to the leader of a global nonprofit (as well as billiards champion). Plus, we learn his views on the energetic connection between all living things—and how that connection can help us end world hunger. Episode Guest(s): As...
2022-07-0623 minMessaging on a MissionA Conversation on CopywritingThis episode of Messaging on a Mission, is a conversation on copywriting! Spencer Brenneman Lead Copywriter Anthon Greer sits down with Douglas Spencer to talk about why he loves copywriting, what it can do, and how to start, even when you have a block. Episode Guest(s): Anthony Greer specializes in content writing and brand messaging development. By listening to what you’re saying (and not saying), he creates content worth remembering and tells stories worth repeating. By creating engaging, optimized, on-brand content, Anthony helps you captivate your audience and convey the awesome wor...
2022-06-2220 minMessaging on a MissionHow to Tell If Your Message is Failing YouWe’re doing something a bit different this week! No guest, just host Douglas Spencer talking about some of the most common ways that messages fail the organizations they’re created to support. You’ll hear about specific actions you can take to see if your message is up to the task of supporting your important work. Episode Guest(s): Douglas Spencer is president of Spencer Brenneman, LLC, which helps lo mission-driven organizations reframe their focus and remaster their messages to thrive in any environment. In 2021, Douglas launched the podcast, Messaging on a Mission. In it, he ta...
2022-06-0819 minMessaging on a MissionData and Your MessageThe relationship between data and your message is an important one. If your message cannot reach the right people, what good is it? And how do mission-driven organizations ensure that their message is reaching the right audience? By carefully managing the data behind the people most important to your success. In this episode of Messaging on a Mission, we talk to Isaac Shalev about the kind of technology considerations nonprofits need to keep top of mind when developing both their messaging and their technology strategies. Episode Guest(s): Isaac Shalev is the founder a...
2022-05-2533 minMessaging on a MissionGrassroots MessagingAccording to Forbes (https://www.forbes.com/lists/top-charities/?sh=1b5c50295f50), the top two charities in the United States are United Way Worldwide and Feeding America. The United Way started slowly over time as more and more “federated giving” organizations came together. Feeding America had a faster, but still slower start as one man’s volunteerism took on a life of its own. Not all organizations start slowly. Many are borne out of a specific need. Such is the case with The Kindness Project, which we’ll hear about today. Grassroots organizations, in my mind, d...
2022-05-1128 minMessaging on a MissionInclusion Decisions from Inclusive ConversationsInclusion decisions are made when everyone those decisions impact are included in the process. Today’s episode focuses on inclusive decision-making and—perhaps just as importantly—the conversations that enable it. Episode Guest(s): Mer (pronounced “mair”) Joyce is the Founder and Principal of Do Big Good, a Seattle-based firm that trains and facilitates inclusive decisions. Mer has committed her life to social change innovation. She was New Media Operations Manager on President Obama’s 2008 campaign, led the creation of the 2010 book, and managed a first-of-its-kind activism data set as a fellow of the National Science Found...
2022-04-2725 minMessaging on a MissionCreating a Content StrategyAlthough we all believe—and know—that reinventing the wheel is bad, we all do it none-the-less. Why is that? Most often it’s because we don’t think we have enough time to stop and think about our work more broadly. The content we produce certainly falls into that category. So in addition to having a well-thought-out messaging strategy, our guest today gives us clear steps on how to repurpose content smartly and efficiently. Episode Guest(s): Stephanie Cory, CAP®, CFRE, is Principal of Stephanie Cory Consulting. She has dedicated her career to the non...
2022-04-1326 minMessaging on a MissionCreating a Fundraising BoardDespite the fact that data show being asked by someone to support an organization is one of the most effective ways to fundraise, many nonprofit board members are not comfortable asking their communities for support. This episode of Messaging on a Mission looks at why as well as how to change that. Episode Guest(s): Scottie Seawell is Principal Consultant and Co-founder of Leading and Governing Associates, a governance education and leadership consulting practice working with public purpose governing boards – nonprofit and elected – on public engagement, public values decision-making, strategic planning, and navigation, and organizational capac...
2022-03-3028 minMessaging on a MissionDiscussing Mental Health in the WorkplaceDiscussing mental health has never been easy, especially in the workplace. After two years living under the weight of a deadly pandemic, it’s more important than ever. In this episode of Messaging on a Mission we speak with Workplace Mental Health Strategist Michelle Dickinson about how organizations create and promote psychological safety within their workplaces. Episode Guest(s): Michelle E. Dickinson is a Workplace Mental Health Strategist and passionate mental health advocate. She is also a TEDx speaker and a published author of a memoir entitled Breaking Into My Life. Michelle goes first and sees hers...
2022-03-1624 minMessaging on a MissionEthical Digital MarketingIs it possible to create an ethical digital landscape? Katrina German of EthicalDigital.ca believes so. In this episode of Messaging on a Mission, she outlines how her organization is using research and strategy to create an internet that is respectful and kind. From increasing the number of women in technology-focused venture capital to expanding the number of indigenous women pursuing technology careers, she and her colleagues have a plan. Episode Guest(s): Katrina German is an award-winning entrepreneur specializing in communications, technology, and digital strategy. As the CEO and founder of EthicalDigital.c...
2022-03-0238 minMessaging on a MissionDigital marketing for mission-driven organizationsMost leaders of organizations—especially small ones, startups, not-for-profits— know that digital marketing is critical to an organization’s success. Still, its complexity and perceived expense hold leaders back from taking advantage of the channel. This episode of Messaging on a Mission dives into how and why digital marketing is a must-have for any organization with a message on a mission. Episode Guest(s): Jeff Kelly is the Strategy Director at Butterflyly, a fundraising and digital marketing agency for nonprofits. We are a small passionate team on a mission to help nonprofits grow in the...
2022-02-1639 minMessaging on a MissionCollege Communications CurriculaEvery year new communicators join the workforce—which is desperately needed. But what are the college communication curricula that are preparing them for the world we have today and the world we’ll have tomorrow? This episode looks at what today’s students are learning and how are they preparing for careers in communications. Episode Guest(s): Dr. Cody Clemens’ primary research and teaching foci are in Health, Organizational, Relational, and Gender Communication. His scholarly work has appeared in the Journal of Communication Pedagogy, Health Communication, Ohio Communication Journal, The Forensic of Pi Kappa Del...
2022-02-0240 minMessaging on a MissionInterpreting Results of Your Year-End CampaignPOSTSCRIPT: This episode of Messaging on a Mission was recorded in November of 2021, slightly more than a month before our guest’s untimely death from a heart attack. We are airing the episode to honor his memory and share his insights with those who can benefit from them. For most organizations, the end of the calendar year is when you do a fundraising push. People can get that last bit of tax benefit before they file their returns. Now is the time organizations are interpreting the results of that end-of-year campaign. In this episode, we look...
2022-01-1943 minMessaging on a MissionMessaging For ImpactYour organization makes an impact. Clearly, or you would not do what you do. However, why doesn’t anyone know about your impact? There are a lot of reasons why and that’s exactly what we cover in today’s episode of Messaging on a Mission. Fundraising expert Megan Amundson walks us through why should create a culture of impact and how, both internally and externally. Episode Guest(s): Megan Amundson helps nonprofit organizations raise more money from individual donors by training and coaching leaders to develop fundraising skills and confidence and implement best pra...
2022-01-0537 minMessaging on a MissionBest of 2021!In the first year of Messaging on a Mission, we produced 22 episodes, all of which were designed to help you think about your messaging strategy differently. We think they were all pretty good, but nonetheless, this episode covers conversations with: Grace Moreno Darren LaShelle Kim Vanni Tom King Liz Page Jamie Brogioli Brian Forest Michael Tate Sharon McIntosh Matt Montgomery
2021-12-1541 minMessaging on a MissionInternational FundraisingEpisode Summary: International fundraising has its own challenges—not the least of which is getting people “here” to care about “there.” In today’s episode, we speak with the Founder and CEO of Project Alianza, Kristin Van Busum. Project Alianza is closing the education gap in rural Central America by building safe schools and providing literacy programs and scholarships. We are a women-led organization that has provided education to over 13000 children. Kristin speaks with Messaging on a Mission Host Douglas Spencer about the challenges of creating a message that inspires people in the United States to join her organiza...
2021-12-0238 minMessaging on a MissionSpeeches and Your MessageSpeeches are one of the most powerful forms of communication available to us as we send our message out on a mission. They have the power to inspire, educate, and console. In this episode, we speak with a former U.S. Senate and White House speechwriter about not just speeches, but what they can teach us about our entire messaging approach. Episode Guest(s): Brian Forest is a seasoned speechwriting, messaging, and public affairs veteran who has worked on nearly every major policy issue of the last decade. He has years of experience pr...
2021-11-1035 min
Relish THIS: The Nonprofit Marketing PodcastEp 60: Reframe and Remaster Your Messaging To Thrive with Douglas Spencer of Spencer BrennanWhat message are you trying to share with your stakeholders? On this week's Relish This, I chatted with Spencer Brennan, the founder and CEO of Boston agency Douglas Spencer. He and I met on an online group called Nonprofit.ist that enables those working in the nonprofit sector to connect with other nonprofit and purpose-focused experts.Spencer helps mission-driven clients reframe their focus and remaster their messaging so they can thrive in any environment.As you might imagine, he knows all the ins and outs of m...
2021-11-0952 minMessaging on a MissionThe Technology Behind Your MessageTechnology is such an integral part of our lives for everything we do. How we share our message with the world is no different. In a minute we’ll hear from a brilliant woman who will walk us through the key issues. Episode Guest(s): Trina L. Martin is a technologist, international speaker, best-selling author, podcaster, and a proud retired US Naval Officer. Through her experience in technology management and consulting including 20+ years of work as a computer programmer and 10 years as a cyber intelligence analyst, Trina has seen how minor miscommunications at wor...
2021-10-2729 min
Nonprofit Mission: ImpactStrategic Messaging for Nonprofits with Doug SpencerIn episode 34 of Nonprofit Mission: Impact, Carol, her guest, Doug Spencer talked about: What branding really is What gets in the way of having a unified message that all your stakeholders are ready to share Why our expertise can actually get in the way of having a clear message Guest Bio:Douglas Spencer is president of Spencer Brenneman, LLC, which helps mission-driven organizations reframe their focus and remaster their messages to thrive in any environment. In 2021, Douglas launched the podcast, Messaging on a Mission. In it he talks to leaders of nonprofits, social enterprises...
2021-10-2627 minMessaging on a MissionAssociations, Non-profits, and their Corporate SponsorsMost corporations no longer limit their community support to sponsorships. However, if constructed carefully, these sponsorships could be important sources of visibility and engagement. In this episode of Messaging on a Mission, we talk to an expert in bridging the gap between associations/non-profits and the for-profit partners who support them. Episode Guest(s): Bruce Rosenthal has advanced corporate partnership programs for more than 20 years. He is a strategic advisor, consultant, and educator to associations and not-for- profit organizations, creating corporate partnership programs that increase revenue, add m...
2021-10-1328 minMessaging on a MissionMarketing with ContentOne of the best ways to use content effectively is to repurpose it. So, that’s what we’re doing with this episode of Messaging on a Mission. The same content will also air in an episode of the Relish This! podcast! Relish This! Host Stu Swineford and Messaging on a Mission Host Douglas Spencer talk about all the opportunities content marketing presents mission-driven organizations. Key Takeaways: For the best search engine optimization (SEO), start with the audience in mind and make sure that you're writing for them, that you're creating valuab...
2021-09-2944 minMessaging on a MissionMessaging through Strategic PlanningChange! That’s something with which we’re all intimately familiar these days. Sometimes change is something that is forced upon us and sometimes it’s something that we drive. When working through a strategic planning process it’s important to remember that communication to all stakeholders is critical. Organizational effectiveness consultant Carol Hamilton walks us through how and why. Episode Guest(s): Carol Hamilton is an organization effectiveness consultant who helps nonprofits become more strategic and innovative for greater mission impact. She facilitates strategic planning, (online and in-person), helps organizations prepare for executive transitions, and prov...
2021-09-1526 minMessaging on a MissionUsing video to share your messageUsing video has always been a powerful tool for sharing compelling messages. Since the advent of camera phones, short-form social media apps like Tik Tok, and a global pandemic that kept people inside, it’s gotten even more powerful. In the episode, we speak with Tyler Pyburn, co-founder of 5 Tool Productions, a video and content marketing company about what’s most important in using video to craft compelling stories, what most folks get wrong, and how to get the most out of the content you create. Episode Guest(s): Tyler Pyburn. Tyler Pyburn is a co-ow...
2021-07-2830 minMessaging on a MissionStorytelling DeconstructedStories—personal, memorable, and moving—have the capacity to change people’s minds, touch their hearts, and excite their brains. But what makes for a good story? This episode features Sophie Wadsworth, who coaches leaders to be better storytellers. She and host Douglas Spencer look at what a good story requires and how to find it within yourself or others. Douglas also takes a stab at storytelling himself. Key Takeaways: Stories have to have relatability, conflict or tension, and resolution or change. They should also have specificity and detail about you—the speaker...
2021-07-1432 minMessaging on a MissionMessaging Through Graphic DesignGraphic design plays an integral role in any messaging strategy—but many organizations continue to get it wrong. Kim Vanni, Senior Art Director for Spencer Brenneman, joins this episode of Messaging on a Mission to talk through the best ways to ensure that graphic design supports your work in the most effective way possible. Key Takeaways: Design is like a puzzle, made up of various pieces, like the organization’s mission, its audience, and what it’s trying to accomplish. The messaging strategy doesn't just apply words, talking points, to a voice. How a brand...
2021-06-3030 minMessaging on a MissionFoundation MessagingIn 2019, foundations contributed $75 billion to the philanthropic ecosystem, making them a crucial player in affecting positive change. How they talk about their work is therefore incredibly important. In this episode of Messaging on a Mission, we talk about the challenges and opportunities foundations have for their messaging strategies. Key Takeaways: A lack of focus is one of the most significant challenges foundations face It’s more than just writing checks. The best foundations are also partners with their beneficiaries The most significant mistake foundations make in their messaging is over...
2021-06-1622 minMessaging on a MissionMessaging in Real-Time: Tales from an AuctioneerRemember the black-tie gala? There’s a part of those evenings that can either be painful or hugely entertaining, productive, and moving. Michael Tate, auctioneer and fundraising consultant has mastered how to do the latter. In this episode, we learn about how and why auctioneers must communicate—on the fly—on three different levels: strategically (who is the organization and what is their overall message); emotionally (how’s the room feeling, are they getting it?); and tactically (who’s raising their hand to give money!). Episode Guest(s): A San Francisco resident since 1998, Michael is a...
2021-06-0228 minMessaging on a MissionMessaging to Different Age GroupsFrom Baby Boomers to Gen Xers, Millennials to Gen Zs, there are a lot of different generations consuming a lot of different messages? But, does messaging to different age groups require different approaches? This episode of Messaging on a Mission features master communicator, Guy Felixbrodt, who doesn’t seem to think so. He believes that to keep the message consistent, you should turn to emotion. Talk to people based on how the message will make them feel. Episode Guest(s): Guy Felixbrodt is a social entrepreneur, educator, and juggler of many trades, literally. Guy believes dee...
2021-05-1932 minMessaging on a MissionMarket Research and Your MessageMarket research provides a critical foundation for any messaging strategy. So often, we all assume that we know what our constituents are thinking based on our years of experience. Often, we are mistaken. That’s where market research comes in. Nothing beats market research for getting actionable data. Data that inform how you decide to present yourself to the world. As with most things, market research can be as straightforward or as complex as you like. If the thought of a full-on market research study overwhelms you, don’t worry. You’re not alone. This episode f...
2021-05-0535 minMessaging on a MissionNorthern California Public MediaOne of the many challenges facing any media outlet is keeping up with the constantly changing media landscape in the United States. Broadcasters, or as they’re called now, legacy media, have had a tough time, in general, trying to stay ahead of the trends. Layer on top of that the competition they face from one another, regardless of geography, and you have a unique messaging challenge. In order to differentiate itself from other outlets and non-traditional media, learn how Northern California Public Media found a way to differentiate itself using content—specifically in the form of the Center for...
2021-04-1532 minMessaging on a MissionBrand Implementation with TenTenIf it hasn’t happened to you in your career, it probably will. It, of course, is a rebrand. Whether you were on the wrong side of a trademark challenge, you were part of two or more organizations coming together, or you’re starting an organization from scratch, you’ll need to understand and manage brand implementation. Otherwise, it will manage you. In this episode of Messaging on a Mission, Douglas Spencer talks with Darren Horwitz, Founder of TenTen, a brand implementation firm that helps organizations plan, build, and manage change. The pair have known each other for qui...
2021-04-0135 minMessaging on a MissionIntellectual Property and Your Organization | Kalamaras Law OfficeIntellectual property—trademarks, copyrights, patents, etc.—is a topic most organizations don’t think about enough. That’s especially true for mission-driven organizations. But as we’ll learn in this episode, intellectual property should very much be a concern of mission-driven organizations. Episode Guest(s): Stacey C. Kalamaras is the Founding Partner of Kalamaras Law Office, LLC and is a seasoned trademark, copyright, and advertising attorney with nearly 30 years of branding experience. She helps startup and emerging businesses creatively identify, register, protect and commercialize their brands both in the U.S. and abroad, having worked for some of...
2021-03-1823 minMessaging on a MissionMIT Alumni Association and the future of live and virtual eventsFor years, with members all around the globe, the MIT Alumni Association produced events both big and small to keep alumni connected to their alma mater. In this episode, we hear from Jamie Brogioli, Director of Alumni and Friends Engagement for the MIT Alumni Association. He walks us through all the stop-on-a-dime twists and turns of shifting a global event program online. Episode Guest(s): Jamie Brogioli is the Director of Alumni and Friends Engagement at the MIT Alumni Association. He oversees the Association’s events and class programs teams and works closely with MIT’s fun...
2021-03-0429 minMessaging on a MissionNew England Innocence Project and the future of live and virtual events.There’s one thing we all had to do in some form or another in 2020—pivot! Nowhere is that more clear than when it comes to holding events, especially when those events are a significant driver of income for your organization. No one did that better than the New England Innocence Project. Led by their Director of Development and Communications, Jordan Salvatoriello, with the help of Liz Page and her team at Liz Page Associates, the 2020 event exceeded both their goals for the event and the amount raised the year before! In this episode of Messaging on a Mission, we l...
2021-03-0434 minMessaging on a MissionSharon McIntosh: All About Internal CommunicationsWhen we think about messaging, we typically think of what we say about our work to the outside world. Although that’s important to be sure, some would argue that what we say internally is just as, if not more, important. In this episode of Messaging on a Mission we hear from Phil Finch, a former VP of communications at a large not-for-profit, Sharon McIntosh, a world-renowned expert in internal communications, and Sara Jackson, executive director of Internal Comms Pro. Key Takeaways Experience -Internal communications start with the leadership team and the...
2021-02-1839 minMessaging on a MissionUsefullAlison Rogers is the Founder and CEO of USEFULL, a safe and convenient, app-based, reusable cup and container system based in Boston. She founded USEFULL to solve her own personal dilemma—she loved to-go food and drink (doesn’t it always taste better when someone else makes it?!) but felt guilty by the trail of waste this habit creates. And yes, she has a cabinet full of reusables at home but always forgot them or found lugging them inconvenient. Alison is a lover of the outdoors at the core, as she loves sailing, biking...
2021-02-0422 minMessaging on a MissionTrustees of ReservationsFrom tackling pandemic-induced changes in their offering to addressing the changing demographics of their constituents, The Trustees of Reservations has had their fair share of messaging challenges. Hear their Chief Marketing Officer, Matt Montgomery, talk us through them all. Founded by landscape architect Charles Eliot in 1891, The Trustees of Reservations has, for more than 125 years, been a catalyst for important ideas, endeavors, and progress in Massachusetts. They care for more than 100 special places—nearly 27,000 acres—all around Massachusetts. Each year, more than 2 million people visit our reservations, 250,000 people participate in our more than 5,000 programs and events...
2021-01-2137 minMessaging on a MissionGrace Moreno: A new nonprofit’s messaging journeyGrace Moreno has over 20 years of experience leading state and national not-for-profit organizations. Within those ten years, Grace has been a change-maker in politics, health, housing, civic education, and economic development. She has served in previous roles as Vice President of Community Programs at The Community Builders, Inc. and Vice President for Operations and Finance at the Edward M. Kennedy Institute for the US Senate, among others. Currently, Grace is the CEO and Executive Director of the Massachusetts LGBT Chamber of Commerce, a statewide non-profit that cultivates inclusive relationships between LGBT-owned and ally-owned businesses and the corporate sector that d...
2021-01-0627 minMessaging on a MissionWelcome to Messaging on a MissionMessaging on a Mission is hosted by Douglas Spencer, the President of Spencer Brenneman. Each episode, Douglas will talk to leaders of nonprofits, social enterprises, associations—any organization working to affect positive change. We’ll learn about their journeys and the messages they’re using to thrive.
2021-01-0502 min
The Brand ManualDouglas Spencer - Spencer BrennemanDouglas Spencer has been in the brand development/marketing game for decades and brings his expertise, insights, and good humor to this episode of the Brand Manual.
2020-12-2822 min
Mitchell Levy Presents AHA MomentsSarah Lawrence, Douglas Spencer, & Kami Huyse on Thought Leader Life Credibility SpecialsGet to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields.Sarah Lawrence is an award-winning speaker, writer, speaking coach, and TEDx organizer. She believes in helping people to find their story and message and to make the impact they have always wanted. If you say to yourself, “I really rocked that stage but kind of sucked at this other one,” and you need clarity in your message, reach out to Sarah Lawrence at Sarah@Sarah-Lawrence.net.Douglas Spenc...
2020-12-0326 min
AMPUP Your Digital MarketingEpisode #138 - How to Approach Millennial Branding for a Changing WorkforceMillennial branding is more important today than ever before with the growing number of millennials in the workforce. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Douglas Spencer, President of Spencer Brenneman, LLC., a brand strategy consultancy based in Boston. On the show, they discuss the growing number of millennials in the workforce, and how organizations can approach millennial branding. This refers to brands being mindful of millennials in their target market and employee population. You'll learn: Why you need to keep millennials in mind more than eve...
2020-07-0720 minAMPUP Your Digital MarketingEpisode #133 - The Importance of the Right Brand MessagingDuring the time of the pandemic, the importance of the right brand messaging is magnified. It could be great, be a cookiecutter, or it could even be costly. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Douglas Spencer, President of Spencer Brenneman, LLC., a brand strategy consultancy based in Boston. They discuss how brands can go about brand messaging the right way, some good examples of brands doing a great job of this, some that did not go so well, and keys of brand messaging to abide by. You'll learn:...
2020-05-2626 min
EE VoiceEpisode #35: Hey, Internal Comms: Marketing needs youDouglas Spencer knows brand strategy. The former VP Global Brand Management for Thomson Reuters and founder of Boston-based consultancy Spencer Brenneman has spent two decades traversing the globe to work with brands in every sector from financial services to nonprofits.
He has the same advice for all of them: Embrace brand strategy as “your business’ very best friend – part coach, conscience, parent, partner, judge, jury, conductor and station agent.”
The same advice applies to internal communicators. And in this episode of EE Voice, you’ll hear why.
Tune in as we talk with Douglas ab...
2019-04-1723 min
The Spaniard ShowAMX349 Find Your LimitsIn today's AMX, we talk: consequences, humility in leadership and one of the all-time wrestling greats, Spencer Lee. Visit charliespaniard.com for group and individual program info and to opt-in to the BOLD Blueprint, your weekly guide for living BOLDLY.
2017-11-0900 min
AMPlifyEP8: Finding Your Employees VoiceSocial media is a powerful tool but you need to make sure that your content strategy on those platforms aligns with the brands goals, in each and every post. Employees have a great capacity to reinforce a brand’s core message and personality but only if they are properly prepared. This is the message of Douglas Spencer President of Spencer Brenneman. He joined us for AMPlify to discuss how to find the right voice for your employees.
2017-09-0429 minThe Spaniard Show#87 Interview: Spencer Lee, State Champion 3.99 Times No state has high school wrestling more competitive than Pennsylvania's, yet Spencer Lee had a perfect record all four years--until his final match in his final state tournament. His classmates were astounded. And you will be astounded by how easily he discusses that loss in this episode. That's because he never pursued titles anyway--only getting the most from himself. This is a fascinating conversation with a fierce-yet-balanced competitor wise beyond his years. We can all follow his career at national powerhouse Iowa and beyond. He has all the tools to continue to impress.
2017-05-2300 min
AMPUP Your Digital MarketingEffective Brand Marketing in Social Media with Douglas SpencerDouglas Spencer is a marketing and branding expert and is president at Spencer Brenneman, LLC. As a brand strategy consultant, he has 25 years of experience in branding and marketing. He ensures that brand strategies build businesses by connecting with customers and employees. Douglas recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss brand marketing on social media.
“Get a handle on who is representing you on social. Understand where your voice is being amplified - and by whom. Do they have what they need?”
Douglas discusses tips for effective brand marketing in social media:
1.Strong brands are bu...
2015-01-2700 min