Shows
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesSpeed Up Your Sales Cycle with a Productized Offer with Spencer Powell | Ep #787Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you have a sales system in place for showcasing your agencies services at a low-cost price point that creates an easy “yes” for your prospects? Many agencies are giving away insights in order to land big projects. However, a well-crafted foot-in-the-door offer helps you close clients faster by giving them a taste of what it’s like to work with your agency, but also allows you to qualify whether a prospect is the right fit for your agency and team. ...2025-04-2720 min
PowerTips UnscriptedThe Evolution of SEO with Spencer Powell – [Best of PowerTips Unscripted]
Marketing is getting more complicated, and search engine optimization can seem like voodoo or black magic. The SEO landscape is always changing, as Google adjusts its algorithms every day.
The goal remains the same, though — growing your organic traffic online to rank higher in the search listings, so you get found by the people who will become your clients.
Spencer Powell joins Victoria and Mark to explain how to maximize your SEO, and share the recipe for a successful SEO strategy.
Spencer is the founder and president of Builder Funnel, a digital marketing agen...2025-03-2731 min
Builder Funnel Radio307 - Remodeling Business Owners, This is Preventing You From ScalingAre you the bottleneck in your own business? It might be the #1 thing holding you back from scaling. In this episode, Spencer Powell shares his personal experience of breaking through growth ceilings by strategically removing himself from day-to-day operations. Learn how to identify when it’s time to delegate, what roles to hire first, and how to make overhead investments that actually pay off. If you’re stuck in the cycle of working in your business instead of on it, this episode is for you.2025-02-1115 min
Builder Funnel Radio306 - Defining Leads vs. MQLs vs. SQLs for RemodelersNot all leads are created equal. In this episode, Spencer Powell breaks down the key differences between Leads, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs) for remodelers. With over 6,000 leads generated for our clients in the last 12 months, it’s time to clarify what truly counts as a lead. Listen now!2025-02-0408 minBuilder Funnel Radio305 - How to Nail Your 2025 Business GoalsAre you ready to crush your 2025 business goals? In this episode, Spencer Powell shares the exact process he’s used to exceed Builder Funnel’s revenue goals year after year. From identifying constraints to breaking down targets and crafting actionable plans, you’ll walk away with a roadmap to tackle your biggest challenges and achieve your growth objectives. Whether it’s generating more leads, scaling your team, or optimizing processes, this episode will set you up for success.2025-01-2809 minBuilder Funnel Radio304 - How Much Should Remodeling Companies Spend on MarketingHow much should remodeling companies and custom home builders allocate to their marketing budget? In this episode, Spencer Powell dives into the factors that determine the ideal marketing spend for your business, offering practical insights to help you balance growth goals with financial sustainability. Whether you're just starting out or looking to scale, this episode provides actionable tips to make every marketing dollar count.2025-01-2115 minBuilder Funnel Radio303 - Incremental Gross Margin: How to 5x Your ProfitIn this episode, Spencer Powell breaks down the concept of incremental gross margin and shows how small changes in your marketing investment can lead to massive profit leaps. With a practical example and real-world insights, you'll learn how to calculate and exploit incremental gross margin to drive growth and boost profitability in your business. Listen now!2025-01-1409 minBuilder Funnel Radio302 - 5 Reflections + Lessons Learned from 2025Spencer Powell reflects on the lessons learned and key insights gained throughout 2024. From hiring and onboarding to understanding key metrics like cost to acquire and gross margin, Spencer shares the highs, the mistakes, and the strategies that helped Builder Funnel grow and scale. He dives into the power of tracking the right metrics, the importance of following up with leads, and how to stand out in a competitive market. It’s an honest look at what worked, what didn’t, and what every business owner can do to improve their own operations in the year ahead. Listen now!2024-12-2032 minBuilder Funnel Radio300 - Company Goal Planning and Systems for 2025Learn how to set your business up for success in 2025 with proven strategies and systems that drive results. Spencer Powell shares the key frameworks Builder Funnel uses to plan, align teams, and hit big goals year after year. Whether it’s setting priorities, tracking progress, or improving workflows, these insights will help you create focus, build momentum, and grow sustainably.2024-12-1718 minBuilder Funnel Radio299 - Remodelers, Here’s How to Shift from Large Paid Ads Budgets to Organic LeadsWhat’s the best approach when your paid advertising budget feels too high? Spencer Powell breaks down how remodelers and custom builders can shift from relying heavily on paid ads to building a sustainable organic lead-generation strategy. Drawing on real-world examples, Spencer explores when to scale paid ads, how to integrate organic tactics, and what to consider when balancing marketing channels for maximum ROI. Listen now!2024-12-1109 min
The Construction Leading Edge Podcast5 Steps to Creating a Foolproof Customer Acquisition System for Builders with Spencer Powell | E363EPISODE 363: Is your construction business relying too heavily on referrals? It’s time to rethink your marketing strategy. In this week’s episode, we’re joined by Spencer Powell, founder of Builder Funnel, where we discuss in-depth on how to create a customer acquisition system that attracts the right customers consistently. Spencer reveals the risks of depending solely on word-of-mouth marketing, the power of targeted marketing, how to craft messaging that truly resonates with potential clients, and how to design a marketing strategy that converts. From defining a niche to measuring ROI, this episod...2024-11-251h 03The Construction Leading Edge Podcast5 Steps to Creating a Foolproof Customer Acquisition System for Builders with Spencer Powell | E363EPISODE 363: Is your construction business relying too heavily on referrals? It’s time to rethink your marketing strategy. In this week’s episode, we’re joined by Spencer Powell, founder of Builder Funnel, where we discuss in-depth on how to create a customer acquisition system that attracts the right customers consistently. Spencer reveals the risks of depending solely on word-of-mouth marketing, the power of targeted marketing, how to craft messaging that truly resonates with potential clients, and how to design a marketing strategy that converts. From defining a niche to measuring ROI, this episod...2024-11-251h 03Builder Funnel Radio293 - Adopting Technology with Steve Yates of BuildxactSpencer Powell and Steve Yates from Buildxact discuss how technology can streamline remodeling businesses. They dive into overcoming adoption challenges, gauging ROI, and tips for effective change management. Steve also shares success stories and offers a glimpse into future tech trends shaping the industry. Tune in to learn how adopting new tools can drive growth and efficiency in your business.2024-10-2941 min
Builder Funnel Radio291 - Worried About Getting Too Many Leads?Is there such a thing as too many leads? In this episode, Spencer Powell, CEO of Builder Funnel, tackles a common concern among remodelers and custom builders: managing an overflow of leads and finding time to pre-qualify them. If you’re struggling to handle an influx of inquiries while keeping your processes efficient, this episode is for you. Spencer shares strategies to manage lead flow, improve your pre-qualification process, and ensure you’re targeting the right clients for your business.2024-10-1611 min
Builder Funnel Radio289 - Old School vs. New School SEO for Remodelers & Custom BuildersIs your SEO stuck in the past? Spencer Powell, CEO of Builder Funnel, breaks down the difference between old-school SEO tactics and modern strategies that actually work. Learn how to spot outdated practices and discover new approaches focusing on quality content, good user experience, and relevant site flow. If you’re a remodeler or custom builder trying to stay ahead, this episode is packed with actionable advice.2024-10-0111 min
The Home Builder Digital Marketing PodcastThe Power of Content Marketing - Spencer PowellThis week on The Home Builder Digital Marketing Podcast, Spencer Powell of Builder Funnel joins Greg and Kevin to discuss the power of content marketing for home builders in attracting, engaging, and capturing new home buyers. https://www.buildermarketingpodcast.com/episodes/236-the-power-of-content-marketing-spencer-powell2024-09-2534 minBuilder Funnel Radio288 - Remodeler SEO: Is It Working?Is your SEO strategy delivering real results, or are you wasting money? In today’s episode, Spencer Powell, CEO of Builder Funnel, tackles your most pressing SEO questions. Learn how to evaluate your SEO performance, whether you're handling it in-house or working with an agency. From traffic analysis to local SEO impact and competitor evaluation, Spencer covers it all to help remodelers assess whether their SEO strategy is on the right track.
Want to know if your SEO is really paying off? Listen now!2024-09-1720 min
In The ZoneEpisode 30: Find Success on the Other Side of Discomfort with Spencer PowellConstruction Executives Live Find Success on the Other Side of DiscomfortWe have all heard the quotes on what could be found after going through uncomfortable, stressful and fearful situations – success, pot of gold or business and personal growth! Learn from industry expert and CEO of Builder Funnel – Spencer Powell – as he shares his journey from overcoming fear to finding success!Powell will also share his strategies on the importance of relationships, business culture and creating the kind of content that breaks through our distracted society.In The Zonehttps://businessinnovatorsradio.com/in...2024-07-021h 00Business Innovators RadioEpisode 30: Find Success on the Other Side of Discomfort with Spencer PowellConstruction Executives Live Find Success on the Other Side of DiscomfortWe have all heard the quotes on what could be found after going through uncomfortable, stressful and fearful situations – success, pot of gold or business and personal growth! Learn from industry expert and CEO of Builder Funnel – Spencer Powell – as he shares his journey from overcoming fear to finding success!Powell will also share his strategies on the importance of relationships, business culture and creating the kind of content that breaks through our distracted society.In The Zonehttps://businessinnovatorsradio.com/in...2024-07-021h 00
Passive Income Adventures064 - Taking Care of Family - Spencer CarpenterUnlocking Success in Podcasting and Real Estate through Personal Stories and Strategic Insights
This video features enlightening discussions that explore the synergies between podcasting, real estate investing, and entrepreneurship. Spencer Carpenter shares his journey from the music industry to founding Outlier Audio, a podcast booking agency, highlighting the significance of podcasting for business growth and the power of leveraging personal stories. Through the lens of his experiences, viewers learn about the strategic benefits of podcast hosting, such as credibility enhancement, effective networking, and business promotion. Carpenter’s methods for balancing income generation with investment, an...2024-04-161h 05
The Construction Leading Edge PodcastHow Referrals Can Hurt You & Other Insider Marketing Secrets with Spencer PowellEPISODE 318: Referrals can hurt your construction business. Relying on referrals alone is certainly a risky business. They’re more like an anchor that’s holding you down. So, what does an effective construction marketing look like? In this week's episode, I had the pleasure of speaking with Spencer Powell, founder and CEO of Builder Funnel, a strategic marketing agency that helps remodelers and builders achieve sustainable business growth. Spencer and I talk about all things marketing–what's working and not working and the problems with relying solely on referrals. He also shares some valuable tips on how...2024-01-151h 09The Construction Leading Edge PodcastHow Referrals Can Hurt You & Other Insider Marketing Secrets with Spencer PowellEPISODE 318: Referrals can hurt your construction business. Relying on referrals alone is certainly a risky business. They’re more like an anchor that’s holding you down. So, what does an effective construction marketing look like? In this week's episode, I had the pleasure of speaking with Spencer Powell, founder and CEO of Builder Funnel, a strategic marketing agency that helps remodelers and builders achieve sustainable business growth. Spencer and I talk about all things marketing–what's working and not working and the problems with relying solely on referrals. He also shares some valuable tips on how...2024-01-151h 09
Modern Craftsman#281 - Spencer Powell of Builder FunnelNick and Tyler are joined by Spencer Powell this week to discuss how a proper marketing strategy can help your business grow. Spencer has found his niche in residential remodeling and custom building companies and describes why that market works for him. In an industry that has previously relied on word of mouth referrals for new leads, Spencer shares why adopting newer marketing techniques can bring in more targeted clients. Check out the episode to hear more! The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Guest: Spencer Powell Find Our Hosts: ...2023-10-021h 43PowerTips UnscriptedFocusing on What Matters Most with Spencer Powell – [Best of PowerTips Unscripted]The most common marketing mistake host Mark Harari sees is a focus on tactic without regard for strategy. It is important to avoid adopting new fad marketing tactics, and start with a strategic foundation. Guest Spencer Powell agrees, and he is here to share how to focus on what matters most to your business so […]
The post Focusing on What Matters Most with Spencer Powell – [Best of PowerTips Unscripted] appeared first on PowerTips Unscripted.2023-09-2826 min
Keyboard Kimura Audio NetworkKeyboard Kimura Podcast, Episode 36: Discussing Greatness with Severe MMA's Harry PowellHarry Powell of Severe MMA drops by to discuss the way we talk about and measure greatness in mixed martial arts over the generations. The conversation touches on Israel Adesanya, Conor McGregor, and greats of previous eras like Anderson Silva, Georges St-Pierre, and Demetrious Johnson.The old team is back together and it's as thoughtful a conversation as ever!Be sure to sign up for the Keyboard Kimura Substack in order to get all the content produced by this channel directly in your inbox as soon as it drops: https://spencerkyte.substack.com...2023-09-1257 min
The Contractor Fight with Tom ReberTCF802: Maximizing Your Marketing ROI with Spencer Powell of Builder FunnelInvesting in marketing is essential to grow your business, but it's tough when you're not seeing the returns from your marketing. Tom welcomes Spencer Powell from Builder Funnel, who brings his 13 years of experience in strategic marketing for remodelers and custom home builders. Spencer shares tips and actionable strategies contractors can use to learn what's working and what's not with their marketing so they can optimize their marketing strategies and grow their business. In this episode, they discuss: How Builder Funnel helps contractors grow their businesses through strategic marketing Why tracking m...2023-08-3029 min
Construction Champions PodcastConstruction Champions Podcast E-57 Spencer Powell– Do you want a $1 million or a $100 million dollar companyOn this episode of Construction Champions Spencer Powell and
Ron Nussbaum talk about the intention it takes to set your business up for success. Do you want a $1 million dollar company or a $100 million dollar company? This is a real question you must ask.
About Spencer
Spencer Powell is CEO of Builder Funnel, an inbound marketing
agency in Colorado Springs, Colorado. Spencer comes from a long line of
builders who have been in business for over 110 years now, dating back to his
great grandfather. Spencer got started in marketing when his uncles’ business
mad...2023-08-1726 min
Building Freedom PodcastTurn Your Website Into a Revenue Generating Machine (feat. Spencer Powell - Builder Funnel)In this episode of The Building Freedom Podcast, Randy welcomes back Spencer Powell to discuss high performing websites and turning your website into a revenue generating machine. Spencer is the CEO and Founder of Builder Funnel, a premier inbound marketing agency serving remodelers and custom home builders. Since 2010, Spencer and his team have generated hundreds of thousands of website visits, tens of thousands of leads, and tens of millions in revenue for their clients.If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you...2023-08-0449 min
Titans of the Trades | Stories of How to Win from Construction PowerhousesBreaking the Mold by Updating Marketing Priorities in the Construction Industry With Spencer PowellSpencer Powell, President of Builder Funnel, and I dig deep into the significance of having a top-notch website and leveraging the right SEO strategies to bolster your business's online presence. Support Titans of the Trades: If you found this episode insightful, please subscribe, share, and leave a review for Titans of the Trades. Your support goes a long way in helping us bring more impactful discussions your way.2023-05-3132 min
The Gamers 4 Life Podcast105. Are Phil Spencer's Days Numbered with Xbox?In this episode, Jerrell, Arthur, and Church jump in to discuss the talk of the town: RedFall failing at launch, and Phil Spencer's transparent interview with XCast at Kinda Funny. We talk about it!2023-05-061h 20The Gamers 4 Life Podcast105. Are Phil Spencer's Days Numbered with Xbox?In this episode, Jerrell, Arthur, and Church jump in to discuss the talk of the town: RedFall failing at launch, and Phil Spencer's transparent interview with XCast at Kinda Funny. We talk about it!2023-05-061h 20Building Freedom PodcastGoogle vs. Social Media (feat. Spencer Powell - Builder Funnel)In this episode of The Building Freedom podcast, Randy welcomes back Spencer Powell, the Founder, and CEO of Builder Funnel. Builder Funnel is a strategic marketing agency that specifically works with Remodelers and Custom Home Builders to grow their businesses. Randy and Spencer discuss Google vs. Social Media and between the two where your leads are being generated from.If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get r...2023-04-0636 min
Unscripted DirectEpisode 54 - Don't call it "word pictures" (Suggested Plagiarism with Jerry Powell)(0:00:01) Spencer enjoyed the ambience of a New York restaurant, but is rudely selective in his invite list. Justin is busy in Westwood, and planning a hectic itinerary for the week. Also we learn about a new character for next week’s episode. (0:04:40) The break. (0:06:15) Suggested Plagiarism. Baylor Law’s Professor Jerry Powell steps out of retirement to teach us another lesson on how to make words come to life. But first he shares the highlights of retirement, discusses how the tension between demonstrating for students while also helping them find their voice, and explains the penalty for...2023-03-301h 24The Contractor Fight with Tom ReberTCF700: GET EYEBALLS - Marketing Strategies and Tactics with Spencer PowellIn this episode, Tom talks to Spencer Powell — CEO of Builder Funnel, a marketing agency in Colorado, and the author of the book The Remodeler Marketing Blueprint. During the conversation, they discussed some marketing strategies and tactics for contractors, the best practices for attracting high-profit, design-build clients, perfecting the art of targeting your ideal clients and reaching them efficiently through proper marketing, and much more! Conversation Highlights: [00:00] - Intro [02:03] - About Spencer and his business [03:35] - Reasons to narrow your niche [05:03] - Spencer’s definition of marketing 2022-10-2643 minBuilding Freedom PodcastStrategic Marketing (feat. Spencer Powell - Builder Funnel)In this episode of The Building Freedom podcast, Randy speaks with Spencer Powell, the Founder, and CEO of Builder Funnel. Builder funnel is a strategic marketing agency that specifically works with Remodelers and Custom Home Builders to grow their businesses. Randy and Spencer, discuss what we refer to as The Client Acquisition Machine. You can’t have this machine without some powerful marketing and sales. Spencer goes on to explain the journey a client goes on when they sign with Builder Funnel and how they can help you create a marketing machine that produces consistent qualified opportunities. You...2022-09-2342 min
The Tim Faller ShowThe Impact Your Production Team Has on Marketing with Spencer Powell – [Best of The Tim Faller Show]
Raise your hand if you are a salesperson… Maybe a few business owners raised their hands, but most likely, our production people and our Project managers, Lead carpenters, and Production managers all kept their hands down. Not so fast!
In this episode, we step out of our comfort zone a little and talk about your production teams’ impact on sales and marketing. For this discussion, we bring in an expert in the marketing world who has worked with hundreds of remodelers and home builders all over the country, Spencer Powell.
Spencer is the President of Build...2022-09-1239 min
🏹 Agency Growth Mastermind PodcastProductizing Your Services, Discoveries + Courses (Spencer Powell of Builder Funnel)Great discussion with Spencer Powell of Builder Funnel about things he's tried. Productizing, discoveries, etc. Tons of value in this one, you'll want to be sure to listen. Please rate, and review the podcast!2022-09-0134 min
S&P Finances Podcast1.5: Fed Chairman Jerome Powell's SpeechToday, we will discuss a developing story regarding the Federal Reserve Bank's Chairman Jerome Powell's speech at Jackson Hole. We will talk the effects on the market along with our thoughts on how the speech turned out, and if it contained any surprising information about inflation. Follow this link to find our website and socials:https://linktr.ee/spfinancespodcast2022-08-2709 min
The Construction Leading Edge PodcastConstraints Make You More Effective & Using Marketing as a Lever with Spencer PowellEPISODE 252: Are you wasting marketing dollars? How can you use your website as a “lever” to automate your sales process? What’s the 80/20 on marketing activities you should be focused on now, even if you’re busier than ever? Listen to my conversation with Spencer Powell to learn all that and more. What you’ll learn about in this construction podcast episode with Spencer Powell: Using marketing as a lever for adjusting lead flow. What you could be wasting your marketing dollars and energy on. How people really find you online. The 80/20 on marketing activities, and the question...2022-06-221h 07The Construction Leading Edge PodcastConstraints Make You More Effective & Using Marketing as a Lever with Spencer PowellEPISODE 252: Are you wasting marketing dollars? How can you use your website as a “lever” to automate your sales process? What’s the 80/20 on marketing activities you should be focused on now, even if you’re busier than ever? Listen to my conversation with Spencer Powell to learn all that and more. What you’ll learn about in this construction podcast episode with Spencer Powell: Using marketing as a lever for adjusting lead flow. What you could be wasting your marketing dollars and energy on. How people really find you online. The 80/20 on marketing activities, and the question...2022-06-221h 07
Remodelers On The RiseHow to Use Your Website & Marketing to Save Time, Pre-Qualify Leads, Leverage Automation, and Close Higher-Margin Projects with Spencer PowellMy friend and colleague, Spencer Powell, with Builder Funnel joins me to discuss How to Use Your Website & Marketing to Save Time, Pre-Qualify Leads, Leverage Automation, and Close Higher-Margin Projects! Are you ready to save time and money with the Canvas app? Click here to download it! Use the code RISE2022 for $100 off your first scan to CAD order! Are you struggling to stay in touch with your previous clients? Try Remodelers AutoPilot for $1 today! 2022-06-0940 min
Keyboard Kimura Audio NetworkThe Next Day Takeaways, Episode 10: UFC 274 with Harry PowellWith so much to digest following Saturday’s UFC 274 pay-per-view, I had to reach out for assistance in breaking it all down and figuring out what it all means.Harry Powell of SevereMMA answered the call and joins me on this episode to parse the takeaways and talking points going forward from Charles Oliveira’s first-round submission win over Justin Gaethje, the perplexing strawweight championship between Carla Esparza and Rose Namajunas, Michael Chandler’s violent finish of Tony Ferguson, and much more.It’s the best episode of The Next Day Takeaways yet and it’s ready fo...2022-05-081h 04Unscripted DirectEpisode 30 - Jerry PowellThey say imitation is the most sincere form of flattery. This week's motion in limine puts that to the test ... (0:00:37) Spencer performs manual labor, and Justin recommends a TV show. (0:04:12) Mailbag. We answer two good questions and one mean one from TYLA's Brandon Draper. (0:08:30) Breaking News! Baylor's Rob Little announces the 16 schools that will compete in Top Gun 2022. (0:09:19) Motion in Limine. Drexel's Phil Pasquarello talks about Fresh Cut Friday; he explains how a mock trial led to a real job; and he defames Justin with a story about a Californian in Philadelphia weather. Then...2022-04-281h 44
The Powell MovementMichael Spencer, Sports AgentMichael Spencer is a powerhouse of an agent who represents some of the top athletes in ski and snowboard. I’m talking about Shaun White, Gus Kenworthy, Simon Dumont, Torin Yater-Wallace and more. On the podcast, we talk about deep connections to his athletes, starting brands with them, all things agent and of course, Michael’s backstory. It’s a peek into the life and times of a super-agent. Jossi Wells asks the inappropriate Questions. Michael Spencer Show Notes: 3:30: Shaun White, his new brands, his image in the world of snowboarding and beyond 14...2022-02-281h 27
The Small Business SafariHe's Been in the Business for 110 Years! | Spencer PowellSend us a textHe only used hand tools!...Spencer Powell dives deep with us in this episode of all things social media and marketing! He comes from a line of entrepreneurs with a background in building and contracting. He started with stuffing envelopes when he was a kid for his family business and decided there was no way he wanted to do that for the rest of his life. Years later out of college, he started a social media agency. His uncle then reached out and asked if he wanted to run the social...2022-02-1549 min