Shows
Wisdom From Wizards with Nitin KartikWisdom From Wizards #276: Balancing Logic and IntuitionWe recently worked with Spencer Wixom, CEO at The Brooks Group. Here we discuss how CEOs should balance logic and intuition when making tough decisions.For founders and CEOs scaling from $1M to $5M in revenue, decision-making rarely comes with perfect data or unlimited time.Spencer challenges the idea that leaders must choose one extreme. Instead, he explains why the best decisions come from blending structured logic with seasoned intuition. Think of it like scissors. One blade alone does not cut. Both working together do.
2026-02-0401 min
Life Fulfilled Podcast — Where leadership, self awareness and workplace performance actually connect.Ep 190 Maximizing the Potential of a Multigenerational WorkforceIn episode 190 you'll meet Spence Wixom, President and CEO of The BrooksGroup. We discussed the impact of multigenerational dynamics in the workplace, focusing on the Baby Boomers, Gen X, Millennials, and Gen Z. Three key discussion points are:1️⃣ Communication Preferences Across Generations: Spence highlights the unique communication preferences of each generation. Baby boomers prefer face-to-face and deeper relationship communication, Gen X leans towards email and text, millennials favor social networking and instant messaging, and Gen Z is drawn to video communication. Leaders should consider adapting their communication styles to accommodate the preferences of their multigenerational teams...
2024-07-0834 min
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.The Most Overlooked Aspect of Sales: Process Adherence with Spencer WixomIn this podcast episode, Spencer Wixom, President & CEO of The Brooks Group, shares his insights on the importance of sales process adherence and how to overcome the challenges of implementation and execution. Learn about: The three basic rules for sales process adherence How to adapt the sales process to changing market dynamics The importance of investing in sales team skill development Listen now to improve your sales process and sales team skills development.
2023-11-1423 min
Sales Talk for CEOsReimagining Sales for the New Era with Spencer WixomWouldn’t you love to get into the mind of your sellers and understand exactly what they are thinking? Wouldn’t you love to know what they are struggling with most?If you could read their minds, or if you asked, what would your sales leaders say it is and what would your sellers say? Spencer Wixom from The Brooks Group says that his research shows the answer you likely will get if you ask is prospecting and discovery calls. Why, because it’s hard. Harder these days than ever and leaders are still teaching and dep...
2023-09-2056 min
ABM Done Right - A Personal ABM PodcastAccount-Based Selling and the Enablement That's Needed to Accelerate Accounts to RevenueSend us a textAs GTM teams are building pipelines with ABM but are struggling with accounts going dark (especially after sales engagement), Spencer Wixom (former SVP of Sales and Marketing and Chief Customer Officer at Challenger and current CEO at The Brooks Group) joined us on the ABM Done Right Podcast to discuss:1. The fundamentals that's needed for account-based selling that most organizations (both traditional and SaaS firms) are missing.2. What is absent in most sales teams' communications and in their behavioral profile that is limiting success in account-based selling with tier 1...
2023-08-1852 min
Sales Pipeline RadioThe Widening Buyer/Seller Gap & How to Fix it
his week's show is entitled, "The Widening Buyer/Seller Gap & How to Fix it". My guest is Spencer Wixom, CEO at The Brooks Group.
Tune in to hear more about:
Why is there still a gap between buyers and sellers in terms of understanding and communication?
How has the temperament of sellers shifted in recent years and what factors may be contributing to this shift?
What are some successful strategies for engaging with buyers and building trust and empathy?
How can sales enablement and marketing teams help sales organizations have more effective conversations with pr...
2023-05-2518 min
Evolvers153: Best of the Year 2021Well, EVOLVERS, we made it to the end! Please take a few minutes to listen to this years Best Of moments with Tom and just a select few of our wonderful guests, such as Spencer Wixom of Challenger, Caroline Tien-Spalding of Aptology, and Jeff Collins of Coupa.
Enjoy, and have a wonderful transition into 2022!
#Salesenablement #digitalsales #evolveinto2022
2021-12-2823 min
Always Next YearALWAYS NEXT YEAR - TRAILERPreview for the Always Next Year Podcast where Spencer Wixom and I (Skyler Sinks) will be giving a preview of the goals of our show. We will be talking about our home town team the Utah Jazz, the NBA, the NFL, and all aspects in between. We hope you enjoy the topics of future discussions and please subscribe as we build a community for small market sports fans through this podcast. Message us discussion topics and/or questions at alwaysnextyearpod@gmail.com, and we will address them in future episodes!--- This episode is sponsored by · Anc...
2021-07-1613 min
Train Like You ListenEp.67 What are some essential elements of effective sales training? with Challenger's Spencer WixomThe most effective sales training in the world doesn't simply rely on a sales model. According to Spencer Wixom, Senior Vice President at Challenger Inc, the ability to listen to training participants trumps both a trainer's sales experience and a training program's instructional design.
2021-06-0721 min
Modern Marketing Engine podcast hosted by Bernie BorgesMarketing's Role in the Modern Sales ExperienceB2B buyers have changed dramatically, especially during COVID. Consider these three recent trends, for example: B2B buyers are looking critically at any opportunity that comes to them, whether it comes from marketing content or from a sales conversation. B2B buyers are giving less access to sales people and traditional conversations. In fact, 83% of the buyer journey does not include a sales rep. B2B buyers place a greater priority on perspective and recommendations from people who aren't sales people, from their peers and from subject matter experts via content marketing. So, as marketers, how...
2021-03-1742 min
Evolvers93: Challenger Evolved: Inspiring Change AND Sense Making w/ Spencer Wixom (Challenger)B2B buyers indicated just how important selling experience is in creating customer loyalty, far more than brand, delivery and price, and those sellers who create a better experience are leverage these five key traits.
We had the opportunity to interview Challenger's Senior Vice President of Marketing, Spencer Wixom, to get all the details on this new research, how the Challenger Sales Methodology has evolved as a result, and what you need to do now to meet elevated buyer expectations and deliver a better selling experience.
https://www.linkedin.com/in/spencer-wixom-26a1a837/
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2021-02-0239 min
Sales Game Changers | Tips from Successful Sales LeadersInsights on How the Challenger Sales Approach Could Transform Your 2021 Sales Efforts with Spencer WixomThis is episode 316. Read the complete transcript on the Sales Game Changers Podcast website. SPENCER'S TIP TO EMERGING SALES LEADERS: "What is the quality of experience we're trying to have with customers? Do I have a message that's at the fingertips of my sellers and they're capable of delivering it and we can engage with it and measure it and know that it's being delivered properly? Then are we bringing the right mindset to help those customers come to a decision? Are we doing research before our conversations? Are we setting proper expectations and next...
2021-01-2246 min
Change Management Executive"The Signals Leaders Send" with Spencer WixomCameron talks with Spencer Wixom, Director of Sales Enablement at Challenger Inc. Spencer points out that part of facilitating change is also, as leaders, creating the right climate for that change to happen.
2021-01-2123 min
ALYNMENT - Private Networks Technology to Business Alignment for EnterprisesEp #16: New Practices Sales Must Adopt in the New Normal with Spencer WixomWe all know that the B2B sales process is becoming increasingly complex. Over the past many years, we have seen a shift in how B2B buyers make decisions. They are much more informed, have too many options, and are digitally well connected to validate their choices. Sellers struggle and often fail to provide their buyers with the right answers. This alignment gap between buyer’s expectations and seller’s skills continue to grow, and the new normal with COVID-19 isn’t helping.But, is the gap because the sellers are less capable, or is ther...
2020-09-2532 min
Priant le Rosaire avec Soeur Hyacinthe OP et FrèreS2 E24: Thunder get ready for Game 3*SPECIAL EDITION* Chuck Chaney steps in while Brady Trantham is on assignment. As the Oklahoma City Thunder get ready for the Utah Jazz in Game 3, I spoke with Spencer Wixom, aka @JazzJargon, on Game 3. We learn Russell Westbrook is his favorite Thunder player and he's not mad at Enes Kanter anymore. We also re-live our most memorable Thunder-Jazz game.
2018-04-2154 minPriant le Rosaire avec Soeur Hyacinthe OP et FrèreS2 E24: Thunder get ready for Game 3*SPECIAL EDITION* Chuck Chaney steps in while Brady Trantham is on assignment. As the Oklahoma City Thunder get ready for the Utah Jazz in Game 3, I spoke with Spencer Wixom, aka @JazzJargon, on Game 3. We learn Russell Westbrook is his favorite Thunder player and he's not mad at Enes Kanter anymore. We also re-live our most memorable Thunder-Jazz game.
2018-04-2154 min
Salt City Hoops Utah Jazz PodcastSalt City Hoops Ep. 148: Big Win, All-Star Selections and SLC StarsWith a huge win under their belts against the champs, imminent All-Star announcements, and a couple of D-League assignments, there was just way too much going on for us to NOT have a podcast. Spencer Wixom, our resident expert on all things relating to the Utah Stars, joins Dan Clayton to share his thought on the Raul Neto and Alec Burks D-League cameos, reflect on the Cavs-Jazz game, debate whether it makes sense for Dante Exum to make an appearance with the Stars, and more. Author informationDan ClaytonDan covered Utah Jazz basketball for more than 10 years, including as a radio an...
2017-01-1346 min
Jedi & JERMSJedi & Jerms Episode 70: NBA Draft with Spencer WixomNBA Draft talk with Spencer Wixom. This week features NBA Draft coverage. Spencer Wixom (@JazzJargon) joins the show to go deep into the upcoming draft. John and Spencer breakdown the top picks as well as discuss the options for the Utah Jazz at the 12th pick. Spencer gives his favorites in the draft and a couple of […]The post Jedi & Jerms Episode 70: NBA Draft with Spencer Wixom appeared first on TornBySports.
2016-06-171h 15
The Sports BrosSports Bros Podcast: Harvey Langi and Gordon HaywardJoin the Sports Bros Podcast tonight at 7:00 MDT as the Bros welcome Torn By Sports contributor Spencer Wixom to talk about Gordon Hayward getting a max deal with the Jazz. Also, the Bros discuss Ute-turned-Cougar running back Harvey Langi.The post Sports Bros Podcast: Harvey Langi and Gordon Hayward appeared first on TornBySports.
2014-07-1037 min