Shows
20/20 MONEY: The Business of OptometryFractional Services like a CMO with Daniel PalmerWelcome to this episode of 20/20 Money! My guest on today's show is Daniel Palmer. Daniel joins me back on the show to talk through a growing service and role in small businesses (optometry included), which is the Fractional C*O service. I use the * to depict the fact that this role could be Chief Operating, Marketing, Information/Technology, and yes Financial Officer. We talk about the differences between a consultant and a fractional C*O and how to think about each of those roles in your organization, how a practice can think about if & when they're ready to add...
2025-03-1045 min
Deconstructing DataMarketing Impact: Attribution, Web Traffic and Conversions and Contact Saturation with Daniel CmejlaIn this episode, we'll welcome Daniel Cmejla.
The companies he has joined ended up growing by 300% so we are looking forward to hearing what we can learn from him.
Here are the discussion topics we'll cover:
- Attribution - Is It Real?
- Relationship Between Organic Social and Web Traffic and Conversions
- Over Saturation of Outbound to a Finite List of Contacts
- Tech Stack
Join us for a smart, tactical session that will leave you armed with new knowledge on proving and improving...
2024-11-0449 min
20/20 MONEY: The Business of OptometryCreating a StoryBrand framework for an optometry practice with Daniel PalmerWelcome to this episode of 20/20 Money! My guest on today's show is Daniel Palmer, founder of Morether Creative, a Fractional CMO for optometrists nationwide. In this conversation, we talk through and explain the Story Brand process and the SB7 framework. We talk about the common marketing mistakes that biz owners (not just ODs) make when it comes to marketing their brand, how to think of the SB7 framework through the patient experience, and some of the Next Best Steps that ODs can take based on our conversation. Daniel also shares a really impactful framework called t...
2024-10-1458 min
Checked In with SplashHow to Build B2B Communities Customers Actually Want to Be Part Of with Daniel CmejlaIn this week's episode, host Camille Arnold sits down with community expert and marketing executive Daniel Cmejla. Daniel has led exponential growth and employee evangelism at some of the most recognized companies in the B2B space, including Chili Piper and Apollo. He also has years of experience organizing political campaigns and events for Bernie Sanders, Hillary Clinton, and most recently, Kamala Harris.Tune in to hear Daniel share:What a community is and whether or not you should have oneThe four foundational pieces for building a thriving community How to start a community with limited r...
2024-08-161h 07
That's Growth OpsEP06. Creating Community Creates OpportunityOn today's episode, Richard, Christopher, and Daniel discuss various topics related to growth operations, including the challenges with WordPress plugins, the imperfections of Google's ranking system, and the impact of AI on sales and community marketing. They touch on the future of outbound SDR, building relationships and trust in community marketing, and the need for human involvement in AI-powered tools. The conversation covers the power of organic word-of-mouth, the role of community in recruiting and brand building, and the importance of diversity and inclusion. Daniel shares his plans for starting a community marketing agency and insights on effective hiring practices...
2024-07-041h 01
The GTM Pack ShowEpisode 78: How to approach investing in B2B community marketingIn this episode of #TheGTMPack podcast, we interview Daniel Cmejla, VP of Community at Apollo.io based in Burlington, Vermont.
In this conversation, we dig into:
💡 How to get the best out of your community marketing team
💡 How executive teams should view investing in “community”
💡 How community strategies align with other parts of the organization
& more!
#communitymarketing #b2b #gtm #leadership
2024-05-2022 min
Growth Marketing CampInside Strategies for Community-Powered Growth with Daniel Cmejla from ApolloHave you ever wondered how to grow your business through the power of community?You’re in luck because today, we bring you Community Building 101 from a true powerhouse in building partnerships, community, and brand loyalty. We’re excited to welcome Daniel Cmejla, the VP of Community at Apollo, to Growth Marketing Camp.In this episode, we delve into the innovative growth strategies behind this successful brand and offer a treasure trove of advice for marketers aiming to leave a lasting impression and drive brand growth and user acquisition. We discuss:🔥 Community Building 101 (how & w...
2024-05-0758 min
The Dave Gerhardt Show (from Exit Five)#134: Community | How This B2B Brand is Building Community with (Daniel Cmejla)Dave is joined by Daniel Cmejla, VP of Community at Apollo.io. Before Apollo, Daniel was the VP of Brand and Community at Chili Piper. In this episode, they discussHow to use LinkedIn to build communityThe difference between building community vs. building ‘a’ communityUsing internal team members LinkedIn profiles to lift the companies brandCommunity building and how to measure the impact on the bottom line
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to y...
2024-04-221h 02
Bridge the Gap™ by Revenue ReimaginedEpisode #20 Power in Partnerships 🤝 ft. Daniel CmejlaToday Adam and Dale are joined by Daniel Cmejla, the VP of Community at Apollo.Daniel is a powerhouse when it comes to building partnerships, community, and brand loyalty around a product and company.Since joining Apollo, Daniel has helped fuel their LinkedIn page following from 800 new followers a month to now 6,000 a month! 😳Founders, marketers, and sales leaders will want to listen in as he shares the secrets that have propelled Apollo's evangelic following.Daniel dives DEEP into how they build relationships with customers, how they find their target audience onl...
2023-11-2936 min
The Daily Sales ShowHow Sales Communities Can Level-Up Your Prospecting GameA well-structured community can be a game-changer for your sales process. But many sales professionals feel they have to do it alone.Many sales reps don’t even know they need a community, or how to find one that best serves their needs. We don’t want you to feel like you’ve been left in the dark. So in this episode, we’ll dive into how to find the right community for you, and how these communities can help you be a better seller.You'll Learn:The difference between a community and a rec...
2023-10-1743 min
The Hype Within: Journeys of Authentic Leadership[TRAILER] The Hype Within: Exploring Journeys of Authentic Leadership and GrowthThe Hype Within: Exploring Journeys of Authentic Leadership and Growth, is launching soon!
On the show, I explore the personal journeys of some of the most innovative, authentic, and successful leaders in the tech industry and beyond. Leaders like Kimi Corrigan, VP, Marketing Operations & Strategy @ Expel, Sherri Schwartz, Head of Marketing @ OvationCXM, Matt Lyman, VP of Demand Generation @ LeanData, and Daniel Cmejla, VP of Community @ Apollo.io will share stories of:
🫡 Developing their leadership skills
😰 Challenges faced
🪞Approaches to self-reflection and personal growth
👷🏼♀️Building a foundation of authenticity
Whether you're a C-suite leader, first-time people manager, startup founder, or individual contributo...
2023-05-0601 min
In Before The Lock🔓 97: People, time, money, and outcomesHow to operationalize your plans and collaborate for success from pre-launch to maturity. Community Industry News: Holly Rieke joined Board International as Director of Community Jay Elango joined Sprinklr as Community Manager Allison Fasching joined LogicMontior as Director of Customer Community Nichol Goldstein was promoted to Community Manager at Progress Daniel Cmejla joined Apollo.io as Vice President of Community
2022-12-0658 min
DigiMarCon PodcastThe Battle or B2B Influencers and How Certain Companies Are Winning - Daniel Cmejla, Chili PiperB2B marketing is constantly changing and this new era is characterized by rising customer acquisition costs for paid digital advertising and outbound email marketing. To compound this, the rise of B2B peer communities, and the Revenue Operation function, has led to buyers who increasingly self-educate in a space we call "the dark funnel." As a result, organic social and word of mouth are increasingly potent levers to pull. This talk dives into the nature of operating in the dark funnel with a focus on how to ensure that those who hold influence are evangelising for your brand...
2022-08-1545 min
Market-to-Revenue🤯 Daniel Cmejla: Chili Piper, Director of Partnerships, Community & Social MediaMarket through your customers. A bad-ass, true social media presence. Your customers are on social? You're on social. Fire your social media consultant and stop producing super basic boring stuff. Nobody wants that corporate version of you. They want an authentic version of you. Invest in community. Dark funnel. Customer referrals and user-generated content. Theory of leverage. Self-determination theory. Emotional withdrawals and deposits. Building a customer advisory board. Read Robert Cialdini's book, Influence.Here’s what Arthur Castillo said about Dan:High leverage principles. I was taught this by my manager, Dan, as I...
2022-05-1028 min
Funky (B2B) MarketingDaniel Cmejla: How to use LinkedIn page to create community and insanely increase impressions?In this episode, Funky Marketing guest was Daniel Cmejla, Director, Partnerships, Community, Social Media at Chili Piper.
Daniel is a highly interesting character. Community Expert, Marketing Leader, Founder, Political Operative.
As a first person to handle the community, he Increased Chili Piper's organic impressions by 27,000% (700k organic impressions per month) over the 18 months. We got into details on how they've been able to do that.
He's a Former General Manager at Modern Sales Pros, where he brought membership from 1,000-14,000.
...
2022-01-0658 min
Marketing Routines5 - Daniel Cmejla, Director of Partnerships, Social and Community at Chili PiperDaniel Cmelja is the Director of Partnerships, Social and Community at Chili Piper, which is a one click meeting scheduler that's used by some big names around the world like Spotify, Shopify, Airbnb and Twilio among others.
Daniel's background isn't only in marketing and sales, as he's also managed the political persuasion program for Bernie Sanders and ran a super pack for Joe Biden. Chili Piper recently raised an incredible $33 million and is growing at a fast rate.
In this episode, Daniel talked about his daily habits and routines as a marketer, the tools he us...
2021-07-0237 min
20/20 MONEY: The Business of OptometryFinancial Decision-Making for Optometrists with Dr. Jeremy CianoWelcome to another episode of The Dose. In this episode, I'm joined again by Dr. Jeremy Ciano, an optometrist located in Carmel, IN (where my office is located) and the owner of two practices: RevolutionEyes and Little Eyes, a pediatric practice. Jeremy and I talk again to get "generally specific" about all things related to making financial decisions for optometrists both in their practice as well as in their personal lives. Our conversation definitely blurred the lines around managing your finances…part of the episode could be applicable to any professionals that invest in themselves and own a business wh...
2019-02-111h 10