Shows
Growth Masterminds: mobile growth podcastMegapanel: can you trust your growth data?Can you trust your growth data?Bottom line … can you trust the data you use to grow?This is a special LIVE episode of the Growth Masterminds podcast. We’re live on LinkedIn, YouTube, and Facebook.We're here to answer a critically important question- When Meta says you got 20,000 installs ... can you trust it?- When Google says that … can you?- How about TikTok?- Or any other partner?We’re not talking...2025-06-2441 min
News and Views by the Fintech TimesEpisode 180: UK Neobank Rise & Inclusivity Within Banking ServicesOn this week's episode of News & Views, sponsored by Vanta, The Fintech Times Podcast team speak about UK neobanks edging out traditional legacy banks in app downloads, according to a recent study by global software company SplitMetrics & explore whether enough is being done regarding inclusivity within Banking services.2024-12-2218 min
The Curious Creator PodcastMastering Mobile App Growth: David Vargas on UA & ASO Strategies for App Marketers | EP 5Mobile app marketing is a topic and skill I became widely interested in after consulting with Audible back in 2022 (using paid channels to scale free-trial signups!) - this was my first introduction to the world of User Acquisition/Mobile Measurement Partners (MMP) and App Marketing in general.
I didn’t realise there was a whole world, community and movement in the area of the economy AND marketing.
I then transitioned into working full-time at Circl as a UA/Growth Manager and rapidly learned all I could about full-funnel growth using levers beyond UA/ASO.
I then started to see po...2024-08-2849 min
The Curious Creator PodcastMastering Mobile App Growth: David Vargas on UA & ASO Strategies for App Marketers | EP 5Mobile app marketing is a topic and skill I became widely interested in after consulting with Audible back in 2022 (using paid channels to scale free-trial signups!) - this was my first introduction to the world of User Acquisition/Mobile Measurement Partners (MMP) and App Marketing in general.
I didn’t realise there was a whole world, community and movement in the area of the economy AND marketing.
I then transitioned into working full-time at Circl as a UA/Growth Manager and rapidly learned all I could about full-funnel growth using levers beyond UA/ASO.
2024-08-2849 min
Apptivate: App Marketing ExplainedNext-level ASO: How AI Is Revolutionizing App Discovery - Thomas Kriebernegg (App Radar)Apptivate’s newest host, Taylor Lobdell, interviews Thomas Kriebernegg, the co-founder of App Radar, an App Store Optimization (ASO) platform. They talk about how mobile marketers can use generative AI to reduce production time, improve the outcomes of their ASO efforts, and elevate their paid user acquisition (UA) campaigns. Listen now for more details.Questions Thomas answered in this episode:What is app store optimization?How can smaller apps compete with big brands on ASO?How can mobile marketers use AI for ASO?What is paid UA?How are you bringing in AI to help with paid...2024-07-1020 min
Women in B2B Marketing54: Driving B2B Marketing Growth while Navigating Life Transitions - with Olga Noha, CMO at SplitMetricsIn this episode of "Women in B2B Marketing," host Jane Serra engages with Olga Noha, CMO at SplitMetrics, in a candid conversation about her unique journey from electrical engineering in Ukraine to leading marketing in the US. Olga shares the challenges and triumphs of her career, emphasizing the importance of content marketing, account-based marketing, and the impact of events in driving growth. She also touches on the difficulty of measuring event ROI and the "go giver" approach. The episode is a deep dive into Olga's professional growth, her expansion efforts in the US market, and her resilience in...2024-04-0341 minGrowth Masterminds: mobile growth podcastThe best ad networks on the planetWelcome to a podcast crosspost from SplitMetrics' App Growth Talks. Host Lina Danilchik chats with usual Growth Masterminds host John Koetsier as they talk about Singular's ROI Index for 2024 highlighting the best ad networks on the planet.
I chat about the significance of Singular's ROI Index, detailing the best mobile ad networks across various geographies and verticals. Lina asks me about my background in mobile ad tech and my path from journalist to VP of Insights at Singular, plus my philosophy on app growth and user acquisition.
Key topics include the effectiveness of various ad networks like Google Ads...2024-03-2037 min
Renegade Marketers UniteABM on the Cheap Low budget and high ROI expectations? No problem. This episode of Renegade Marketers Unite is all about how B2B CMOs are building, optimizing, and tracking ABM programs with low-to-no budget. Tune in as Julie Kaplan of CareMetx, Olga Noha of SplitMetrics, and Julie Feller of U.S. Legal Support share their top tips for setting up an ABM program that maximizes results without maxing out your team. We’ll cover how to find your target a2023-12-0852 min
Renegade Marketers UniteTuesday Tips: In-Person Event TipsThis is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Shirley Macbeth of Forrester, Gabi Zijderveld of Smart Eye, Olga Noha of SplitMetrics, Bernd Leger of Cornerstone OnDemand, Eric Eden, and Heather Salerno of Appcast. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/2023-08-2204 min
Humans of Martech79: Aliaksandra Lamachenka: The rise of data product managers and the organic evolution of AI in marketingWhat’s up folks, today we’re joined by Aliaksandra Lamachenka, Marketing Technology Consultant and Nonprofit founder.Summary: Aliaksandra takes us on a journey through the evolving AI landscape in marketing, promising a future shaped by deep human expertise and broad understanding, all areas where AI is still playing catch up. The episode is ripe with insights about the rise of hybrid, business-savvy data product managers, who are subtly revolutionizing martech by marrying marketing perspectives with innovative thinking. They are unearthing overlooked insights, much like Duolingo, which leveraged data science to redefine its target metrics and boost its...2023-07-1146 min
SaaS Backwards - Reverse Engineering SaaS SuccessEp. 76 - Education in their marketing DNA – with Olga Noha CMO of SplitMetricsWe talk a lot with our customers about the 97%. The people who have problems you solve, but don’t know there’s a solution and certainly don’t know about you.That’s what we talked about with Olgo Noha, CMO of SplitMetrics at the recent Ascent Conference in San Francisco.Split Metrics is in a relatively new market with little competition—but there is little solution-awareness.Therefore, their strategy has focused on education. And when you have a complex product that requires education—customer creation is the name of the game.Also in...2023-07-0717 min
Renegade Marketers UniteTuesday Tips: Better B2B Customer MarketingThis is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Michael Callahan of Acronis, Rashmi Vittal of Productiv, Olga Noha of SplitMetrics, Dean Nicolls of Jumio Corporation, and Patti Newcomer-Small of FieldRoutes To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/2023-05-2305 minGrowth Masterminds: mobile growth podcastSurprise: Apple Search Ads drives organic App Store optimizationApple Search Ads is now in second place among top ad networks apps choose for user acquisition campaigns, at least for Singular clients. And according to Splitmetrics CMO Olga Noha, ASA campaigns help drive organic App Store optimization by as much as 4X.
In this Growth Masterminds, John Koetsier chats with Noha about:
- how important ASA is
- how important ASO is
- how ASA and ASO are related
- how Apple's newest ad units are performing
- what percentage of apps are running Custom Product...2023-03-1627 min
Renegade Marketers UniteThe B2B Customer Event Episode What’s a surefire way for B2B brands to grow customer champions, drive cross-sell and upsell, and spread brand love? A robust event marketing strategy will do the trick. Especially in a world where budgets are being cut and CMOs are being asked to do more with less, a well-run event (virtual, hybrid, or in-person) can get you the most bang for your buck. Tune in for an insight-packed episode—we explore everything from event planning and promotion to being a stellar host to post-event follow-up with a customer obsessed CMO panel: Shirley Macbeth of Forrester, Olga...2023-02-2453 min
Kira Kuzmenko PodcastРазбор анонимных резюме Product Managers в международные компании в прямом эфире от 22.03.2022 В прямом эфире эксперты NEWHR вместе с нанимающими менеджерами из продуктовых компаний будут оценивать и комментировать резюме, каждый со своей стороны.Очередной эфир посвящен Product Managers в международные компании.Кто оценивал резюме?Со стороны работодателя: Mike Ilin, Chief Product Officer, SplitMetrics (London).Со стороны рекрутеров: Кира Кузьменко, фаундер NEWHR и Екатерина Веселкина, эксперт найма Product Managers.Как подписаться на рассылку, чтобы не пропустить новые анонсы разборов резюме? В нашем блоге new.hr/5775Где можно посмотреть расписание всех ближайших разборов резюме? Также в нашем блоге new.hr/5779 2022-03-211h 33Kira Kuzmenko's Podcast (NEWHR)Разбор анонимных резюме Product Managers в международные компании в прямом эфире от 22.03.2022 В прямом эфире эксперты NEWHR вместе с нанимающими менеджерами из продуктовых компаний будут оценивать и комментировать резюме, каждый со своей стороны.Очередной эфир посвящен Product Managers в международные компании.Кто оценивал резюме?Со стороны работодателя: Mike Ilin, Chief Product Officer, SplitMetrics (London).Со стороны рекрутеров: Кира Кузьменко, фаундер NEWHR и Екатерина Веселкина, эксперт найма Product Managers.Как подписаться на рассылку, чтобы не пропустить новые анонсы разборов резюме? В нашем блоге new.hr/5775Где можно посмотреть расписание всех ближайших разборов резюме? Также в нашем блоге new.hr/5779 2022-03-211h 33
App Growth TalksApp Growth Talks: Tom NguyenListen to this episode of App Growth Talks with Tom Nguyen, Digital Marketing Enthusiast & Tucmedia Founder. In this interview, Tom shares a lot of personal experience, thoughts and tips in terms of his professional journey in mobile marketing, entrepreneurship, work with prominent mobile game titles, ASO, mobile ads and various user acquisition channels.2021-06-1757 min
App Growth TalksApp Growth Talks: Jevgen TarasenkoThis is an episode of App Growth Talks, interviews with experts on mobile marketing and growth. This episode’s special guest is Jevgen Tarasenko, Head of ASO at Tilting Point. Jevgen is an expert on mobile gaming, app store optimisation and growth. From this interview, you will learn everything about promising genres in mobile gaming, how to scale with creatives, steps before a new game title’s launch, if it’s possible to re-use visuals, what Jevgen thinks of Apple Search Ads, how ASO interacts with UA, whether it affects lower funnel metrics and much, much more!2021-04-2934 min
App Growth TalksApp Growth Talks: Mariusz GąsiewskiThis episode’s special guest is Mariusz Gąsiewski, CEE Mobile Gaming Lead at Google. Mariusz is also a founder of GameCamp, one of the biggest mobile app & game communities in Europe.We'll cover a lot of interesting topics:- How the mobile gaming industry changed under the influence of the pandemic- What are the most important KPIs for mobile gaming businesses- How to measure LTV and what are some early signs of a good LTV- How to choose the right monetization strategy- What is the purpose of Gam...2021-03-2445 min
App Marketing by App MastersA/B Testing to Increase App DownloadsA/B testing your app store listing is an important strategy to growing your organic downloads.
This week is you will discover what elements should you test first, what's more important for screenshots - the messaging or the graphics, and so much more.
Our guest is Lina Danilchik is the Marketing & Communications Manager at SplitMetrics.
Topics Covered:
02:14 A/B testing on the app stores
03:27 What elements should we test first?
04:43 A/B Testing App Icons Increase Downloads by 20%
16:22 CBT Good App Audit
17:14 What’s more important for screenshots - the messaging or the graph...2021-02-041h 11
App Growth TalksApp Growth Talks: Peter FodorIt's the second season of App Growth Talks and we begin it with Peter Fodor - a prominent expert on mobile marketing, user acquisition, strategy and growth. Peter is a founder & CEO at AppAgent – Strategic & Creative Mobile Marketing Agency based in Prague.We'll be talking about mobile app marketing in 2021:➡️ How to optimize app store creatives in 2021➡️ Mobile marketing and ASO tips for mobile games➡️ How AppAgent team uses Apple Search Ads➡️ What UA channels will gain popularity in 2021 due to the IDFA deprecation➡️ Which app categories are on the rise today➡️ Peter's predictions on mob...2021-01-2837 min
App Growth TalksApp Growth Talks: Daniel Peris MolinaIn our 7th episode of App Growth Talks we are talking with Daniel Peris Molina - Entrepreneur, Growth Engineer, CEO and co-founder of TheTool and PickASO.Tune in to hear about the latest app growth and ASO tips & tricks from this app marketing guru: ➡️ ASO hacks that are efficient today and that don't work anymore➡️ How to increase the app visibility in the App Store and Google Play store search➡️ App store optimization tips for mobile games➡️ What KPIs to rely on in terms of app marketing➡️ The most powerful tool for app store optimizati...2020-10-0740 min
App Growth TalksApp Growth Talks: Thomas KrieberneggIn our 6th episode of App Growth Talks we are talking with Thomas Kriebernegg, keynote speaker, app enthusiast, CEO and co-founder of App Radar.Tune in to get plenty of invaluable advice and interesting tips on mobile marketing & app growth: ➡️ some time management tips from a successful mobile industry entrepreneur➡️ key app store trends for 2021➡️ how to increase app visibility and grow downloads➡️ what the future holds for Apple Search Ads➡️ correlation between Apple Search Ads and organic keyword rankings➡️ ASO and user acquisition tips➡️ tools for successful app marketingand more.2020-09-1734 min
App Growth TalksApp Growth Talks: Steve P. YoungIn our 5th episode of App Growth Talks we are talking with Steve P. Young - Founder and CEO at App Masters - who is a prominent expert on app store optimization, Apple Search Ads and mobile marketing.Tune in to hear all about app marketing, mobile games promo, Apple Search Ads: ➡️ how to start with mobile marketing in 2020➡️ how mobile game promotion differs from app promotion➡️ hacks that could be new to even experienced app growth experts➡️ what KPIs Steve uses to measure the mobile marketing performance➡️ Apple Search Ads tipsand more...2020-09-0329 min
Imaguru Startup LabB2B маркетинг для enterpriseАнтон Татаринович, ex- Head of Marketing в SplitMetrics, рассказал основы маркетинга для B2B.
Данное видео даст ответы на вопросы:
• Стоит ли работать с enterprise предприятиями?
• Как продавать большим компаниям?
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Send in a voice message: https://podcasters.spotify.com/pod/show/imaguru/message2020-08-3141 minImaguru Startup LabHow to Build a Scalable Sales MachineTanya Laura Fernandes давно работает в команде Splitmetrics и знает, как выстроить правильный процесс продаж.
Данное видео даст ответы на вопросы:
• Как стартапу начать продавать?
• Какая идеальная структура отдела продаж
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Send in a voice message: https://podcasters.spotify.com/pod/show/imaguru/message2020-08-3139 minImaguru Startup LabСтартап метрики и аналитикаMax Kamenkov, CEO at Splitmetrics, на основе своего опыта поделился необходимыми лайфхаками, как стартапу работать с метриками.
Данное видео даст ответы на вопросы:
• Как гарантировать, что с потраченных денег на клиента я получу прибыль?
• Как оптимизировать показатели?
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Send in a voice message: https://podcasters.spotify.com/pod/show/imaguru/message2020-08-301h 11
App Growth TalksApp Growth Talks: Andrea RaggiHere’s our 4th episode of App Growth Talks featuring Andrea Raggi - user acquisition and performance marketing expert from Phiture, Mobile Growth Consultancy.Tune in to get eye-opening insights on Apple Search Ads: ➡️ advice on how to start with Apple Search Ads➡️ best practices and tips on how to scale with Apple Search Ads➡️ what KPIs you can optimize and what results you can achieve with Apple Search Ads➡️ how to find the perfect bid➡️ tips for using Creative Sets and moreLearn from the best with SplitMetrics!Read this intervi...2020-08-2037 min
App Growth TalksApp Growth Talks: Johannes von CramonFor our 3rd App Growth Talk we invited Johannes von Cramon - a prominent expert on Apple Search Ads, ASO, mobile analytics & retention. Johannes von Cramon shared some invaluable tips and advice about: ➡️ top app store trends and the most overlooked ASO tips➡️ the minimal budget to begin with Apple Search Ads➡️ how to utilize Creative Sets in Apple Search Ads➡️ how to deal with IDFA ➡️ crucial markers of the performance of Apple Search Ads campaigns and more...Learn from the best with SplitMetrics!Read this interview on our blo...2020-08-0629 min
App Growth TalksApp Growth Talks: Nadir GaroucheNadir Garouche joins us in the second episode of App Growth Talks. Nadir is Growth Marketing Manager at Oh BiBi. He is also mobile analytics and attribution expert who is pretty savvy in SEO, SEM, ASO, UA, branding, and mobile games marketing in particular. Tune in to hear Nadir's thoughts and advice about all of these things:- mobile promotion- paid user acquisition- impact of Apple Search Ads on ASO- UA mistakes to avoid- iOS 14 and the elimination of the IDFA- potential cannibalization of the organic...2020-07-2235 min
App Growth TalksApp Growth Talks: Thomas PetitThomas Petit joins us in the first episode of App Growth Talks. Thomas is a mobile growth consultant for Deezer, Lingokids, Playspace, AppAgent, and many more companies. He’s spoken at App Growth Summit, App Promotion Summit, Mobile Growth Europe, ASO Conference, and the list may go on and on. To cut the long intro short we’ve got a real expert on mobile marketing and Apple Search Ads here to share best practices, tips, valuable advice, and more.Read this interview on our blog: https://splitmetrics.com/blog/app-growth-talks-thomas-petit-on-apple-search-ads/Learn more about SplitMetrics: https://splitmetrics.com...2020-07-0946 min
Mobile Growth IstanbulBireysel Geliştiriciler #5 ASO - Mustafa BüyükkaraMobileAction ürün yöneticisi Mustafa Büyükkara, canlı yayında Celil Bozkurt'un sorularını yanıtladı ve bireysel geliştiriciler için App Store Optimization yöntemlerinden bahsetti.Slack kanalımıza katılmak için:https://join.slack.com/t/mobilegrowth...Topluluğumuzu aşağıdaki linklerden takip edebilirsiniz.https://twitter.com/mobilegrowthisthttps://medium.com/mobile-growth-ista...https://kommunity.com/mobile-growth-i...Yayında bahsedilen linkler:* Celil Bozkurt'un ASO Kaynakları reposu: https://github.com/celil/ASOKaynaklari* Phiture ajansının yaptığı Popularity / Impression Correlation çalışması: https://splitmetrics.com/blog/app2020-06-111h 04
Deconstructor of FunImprove Marketability, Save MillionsAt its core, improving marketability means the increase of IPM (installs per 1000 impressions), which in turn leads to decreased CPI (cost per install). In lame man terms: the better your ad and your App Store page performs, the cheaper it is to acquire players.
But while the formula is straightforward, increase of marketability doesn't necessarily result in positive effects. In fact, incorrect use of the data may very well lead you astray creating a scenario where you're acquiring the wrong players more effectively.
Companies like Geeklab and Splitmetrics provide a platform that allow developers and publishers to test the marketability...2020-04-1446 min
The App Guy Archive 3: Episodes 201 to 300 of The App Guy Podcast interviews with Paul Kemp - The App GuyTAGP299 Max Kamenkov + Eugene Nevgen : The Best Episode On App Analytics I've Ever Published
Max Kamenkov & Eugene Nevgen co-founders of SplitMetrics help me with the the best episode on app analytics i've ever published.2016-04-0800 min
Appintop — продвижение мобильных приложений39. Евгений Невгень. SplitMetrics. Как оптимизировать страницы приложенияИногда в команде разработчиков вспыхивает нешуточная война по поводу выбора оформления приложения в сторе. Даже специалисты с огромным опытом ошибаются и выбирают неправильно оформленную иконку. Есть ли решение для такой проблемы? Да. В этом выпуске мы поговорим о том, как правильно оптимизировать страницы приложений.2015-02-2431 min