Shows
The Responsible Edge PodcastEpisode 112: The Paint Industry’s Dirty Secret — And What It Says About Business | Edward BulmerWe’ve been painting with plastics for decades — but at what cost? Edward Bulmer, historian, designer, and founder of Edward Bulmer Natural Paint, reveals how the humble tin of paint exposes deep flaws in business thinking, greenwashing, and capitalism itself. A must-listen for anyone who cares about sustainability — and beautiful walls.2025-07-0755 minThe Responsible Edge PodcastEpisode 111: The Health Crisis We’re Breathing In | Louise ThomasWe breathe it every day — but most of us barely think about it. Air pollution is now the second biggest environmental threat to our health, yet it’s still off the radar for many businesses. Louise Thomas, CEO of Air Aware Labs, joins The Responsible Edge to explain why this silent crisis should be top of every company’s agenda — and how innovative data can help.2025-07-0738 minThe Responsible Edge PodcastEpisode 110: Why Accountability Starts Before the Boardroom | Andy NorrisAccountability isn’t a boardroom buzzword — it’s a mindset forged long before leadership titles are handed out. In this episode, Andy Norris shares how his global experience in governance has shaped his belief that real responsibility starts with people, culture, and courage — not just policies.🎧 Subscribe for more conversations shaping the future of responsible leadership.2025-06-3058 minThe Responsible Edge PodcastEpisode 109: AI Will Reshape Business—But Only if Humans Step Up | Neil SahotaCan AI create a better world—or will it widen existing divides? UN AI Advisor Neil Sahota joins The Responsible Edge to unpack the real risks, opportunities, and leadership challenges in our AI-driven future. From algorithmic ethics to global collaboration, this conversation goes beyond the hype to explore what responsible AI really means.2025-06-3044 minThe Responsible Edge PodcastEpisode 108: Magali Anderson | Why We Need Secret Sustainability Spies (Not More CSOs)Ex-Holcim CSO Magali Anderson shares why she walked away from the C-suite to build a network of intrapreneurial changemakers—and why the next sustainability revolution will be quiet, embedded, and everywhere.2025-06-2152 minThe Responsible Edge PodcastEpisode 107: How Banijay Is Embedding ESG in Every Format (and Why It Matters)What does authentic sustainability look like in the creative industries? Banijay’s ESG Director Edouard Minc, CCO Kate Humphreys, and Format Manager Alma Santo reveal how a decentralised media powerhouse is embedding real change—off-screen and on.2025-06-211h 02The Responsible Edge PodcastEpisode 106: Why the Best Brand Stories Make Us UncomfortableMartin Kann, one of Scandinavia’s most provocative creative strategists, joins The Responsible Edge to explore why meaningful communication starts with friction—not polish. In this episode, we unpack the link between trust, tension, and corporate courage—and how brands can build integrity by being boldly imperfect.2025-06-1645 minThe Responsible Edge PodcastEpisode 105: Why Biodiversity Must Be a Financial MetricHow do you value nature in a spreadsheet? In this episode of The Responsible Edge, we explore the future of biodiversity in ESG with Cédric Olivares-Jirsell, Director of Sustainability Data at Matter. Learn how financial systems are starting to grapple with nature loss, and why that could reshape everything from regulation to risk models.🔔 Subscribe for more insights on ESG, systems thinking, and the future of responsible business.2025-06-1651 minThe Responsible Edge PodcastEpisode 104: Why ESG Data Alone Won’t Save Us | Will Ennett on Systemic SolutionsOn this episode of The Responsible Edge, Will Ennett—recently named one of the UK’s top 100 environmental professionals—explains why ESG success isn’t about targets or disclosure, but industry-wide collaboration and strategic clarity. Learn what it really takes to decarbonise complex supply chains, engage boards, and turn sustainability from a compliance exercise into a business opportunity.2025-06-0856 minThe Responsible Edge PodcastEpisode 103: Redesigning Justice | How Behavioural Science Can Deter Sexual ViolenceKatie White, strategist and co-founder of enough., joins The Responsible Edge to share how she’s using behavioural insights and design thinking to radically reimagine the process of reporting sexual violence. From trauma-informed technology to cultural disruption, this conversation is a must-listen for anyone working in ethics, innovation, or social impact. Find out more at myenough.com or @enoughtoendrape2025-06-0848 minThe Responsible Edge PodcastEpisode 102: From Lost at Sea to ESG Leader | Seneca Cottom’s Sustainability Wake-Up CallWhat happens when your sustainability journey begins with surviving the Atlantic Ocean? Seneca Cottom, Head of Sustainability at Alshaya Group, shares how trauma, recovery, and a relentless drive for legacy have shaped her approach to waste, value, and systems change. This is more than a leadership story—it’s a lesson in seeing sustainability with new eyes.2025-06-0251 minThe Responsible Edge PodcastEpisode 101: The Hidden Costs of Social Media | Josh Pizey on Ethics, Empathy & InnovationJosh Pizey, Global Head of Social at HX Expeditions and former lead for Unilever and Save the Children, dives deep into the emotional and ethical terrain of digital media. From behavioural psychology to burnout, discover why Josh believes social platforms must evolve—and why mental health support for social media teams isn't a luxury, it's a necessity. This is a must-watch for marketers, communicators, and digital leaders.2025-06-0254 minThe Responsible Edge PodcastEpisode 100: Why Aren’t We Funding the Best Climate Solutions?Investor and serial entrepreneur Carmel Rafaeli joins The Responsible Edge to ask the trillion-dollar question: If female founders outperform their male counterparts in returns, why do they only receive 2% of VC funding?In this episode, Carmel shares her journey from policy and fashion to climate innovation, and the hard truths she’s uncovered about gender bias in investment. We explore:- Why the climate tech sector is missing out on critical solutions- The myth that there’s a “pipeline problem” with women in VC- How Th...2025-05-2042 minThe Responsible Edge PodcastEpisode 99: Play Your Carbon Right: Why Sandwich Labels Might Be the Secret to Sustainable FoodGina Camfield (Head of ESG at Aramark UK & Global Offshore) joins The Responsible Edge to reveal what carbon labelling on sandwiches is really teaching us about consumer behaviour. From recipe reformulation to in-house chef engagement and playful carbon education tools, this episode explores what it really takes to create change—without putting all the pressure on the consumer.🔔 Subscribe for more ethical business insights and behaviour change strategies that go beyond the usual ESG checklists.2025-05-2049 minThe Responsible Edge PodcastEpisode 98: The Swiss Army Knife of Business | Why Sustainability Needs Support, Not SlogansJack Cunningham joins The Responsible Edge to reveal the messy, misunderstood reality of corporate sustainability. From boardrooms to back offices, ESG teams are doing more with less—and it's not sustainable. Tune in for a masterclass on ethics, leadership, and the future of corporate responsibility.🎧 Subscribe for more episodes that uncover an ethical path to growth.2025-05-2052 minThe Responsible Edge PodcastEpisode 97: How Interiors Brands Can Turn Sustainability Into a Competitive AdvantageMirry Christie, founder of B·ABLE and co-creator of The Green Room, shares how the interiors industry can tackle sustainability with creativity, clarity, and collaboration. Learn what’s holding brands back, why storytelling matters, and how the smallest design details can drive the biggest impact.🔔 Subscribe to The Responsible Edge for more insights from the frontlines of ethical business.2025-05-2046 minThe Responsible Edge PodcastEpisode 96: Why Small Businesses Might Just Save the PlanetIn this episode of The Responsible Edge, sustainability consultant Kat Christopoulos argues that SMEs aren’t just part of the solution to the climate crisis — they are the solution. Drawing on two decades of ESG leadership, Kat explores the agility of small businesses, the systemic obstacles they face, and why ethical leadership is non-negotiable for meaningful change.🔔 Subscribe for more insights on ethical growth and responsible business.2025-05-1152 minThe Responsible Edge PodcastEpisode 95: Why Your Ads Might Be Killing Journalism — And What To Do About ItOzone CMO Bryan Scott joins The Responsible Edge to unpack the hidden cost of advertising blocklists and how they threaten the future of quality journalism. In this powerful episode, Bryan explores the growing divide between ethical advertising and the reality of media buying in a platform-dominated world—and offers a compelling alternative through the idea of the premium web.🔔 Subscribe for more episodes exploring the ethical path to business growth.📣 Brought to you by The Anti-Greenwash Charter.2025-05-1152 minThe Responsible Edge PodcastEpisode 94: How the Right Hire Can Make or Break Your ESG Strategy | Ellen Weinreb on The Responsible EdgeEllen Weinreb has been recruiting Chief Sustainability Officers for over 20 years—and she’s seen it all. In this episode of The Responsible Edge, she joins Charlie to reveal how the CSO role has evolved, the biggest hiring mistakes companies make, and why the future of business depends on embedding sustainability everywhere. A must-watch for anyone working in ESG, recruitment, or leadership.2025-05-0546 minThe Responsible Edge PodcastEpisode 93: Can Startups Save Us From Climate Collapse? | Kate Chilton on The Responsible EdgeKate Chilton (CSO at BamCore) joins The Responsible Edge to discuss why real sustainability isn’t easy—or cheap. From eco-anxiety and funding gaps to why climate finance is broken, this episode explores how startups can survive and thrive inside a system that often rewards doing the wrong thing.2025-05-0546 minThe Responsible Edge PodcastEpisode 92: How Purpose-Driven Companies Will Outperform in the Next EraIn this episode, communications expert Clayton Hirst joins The Responsible Edge to explore the real power of corporate purpose. Why do purpose-led companies innovate faster, retain talent, and deliver stronger financial returns? How is the business world splitting between those who double down on purpose — and those who quietly abandon it? Dive deep into a wide-ranging conversation on purpose, authenticity, and long-termism with one of the UK's sharpest corporate minds. 🎙️Subscribe for new episodes uncovering an ethical path to growth.2025-04-2754 minThe Responsible Edge PodcastEpisode 91: Why Construction Must Change | Brogan Macdonald on Waste, Value, and RegenerationThe construction industry is responsible for more than a third of the world's waste — but what if we saw that waste as a resource, not a problem? In this episode of The Responsible Edge, Brogan Macdonald (UK Green Building Council) offers a bold vision for a regenerative built environment — one where waste is minimised, materials are given new life, and the industry moves beyond ticking sustainability boxes.In conversation with Charlie Martin, Brogan challenges conventional thinking about how we design, build, and measure value in construction. If we don't radically shift our mindset now, she...2025-04-2747 minThe Responsible Edge PodcastEpisode 90: Why Business Needs to Reimagine Organisational Structures to Solve Sustainability ChallengesLaura Hunter grew up in the shadow of deindustrialisation. Raised in a coal mining village in South Yorkshire, she witnessed first-hand how progress for some meant devastation for many. That early understanding of inequality and its deep social consequences shaped the trajectory of her career—and the powerful insights she shares today.In the latest episode of The Responsible Edge, Laura joined us to explore how the structures underpinning business are holding back progress on sustainability—and why redesigning them is now urgent.2025-04-2154 minThe Responsible Edge PodcastEpisode 89: Reinventing Women’s Health | How 28X is Building a New Model for Ethical TechIn an era where digital health solutions are booming, Amber Vodegel is proving that innovation doesn’t have to come at the cost of ethics. Speaking to The Responsible Edge podcast, Amber shared the remarkable story behind her new venture, 28X—a revolutionary period tracking app aiming to transform women’s health by putting data ownership, accessibility, and integrity at its core.🎙️ “We need to give women the power back over their own data,” Amber explained, detailing a blueprint for business that challenges the profit-first model dominating today’s tech landscape.2025-04-2151 minThe Responsible Edge PodcastEpisode 88: How Smarter Storage Can Unlock the UK’s Clean Energy FutureIn this episode of The Responsible Edge, we welcomed Robin Stopford, CEO of British clean tech innovator PowerVault. With a career that began at Rolls-Royce developing large-scale coal power stations, Robin's journey has taken a decisive and deliberate turn—from heavy industry to household-level sustainability. His story isn’t just a reflection of professional evolution, but a window into how decentralised energy, behavioural nudges, and pragmatic system thinking can drive systemic change.PowerVault is pioneering affordable residential battery storage, helping consumers harness solar energy and store it for use when the grid is under pres...2025-04-1447 minThe Responsible Edge PodcastEpisode 87:From Plot to Plate | How Personal Sustainability Can Empower Entire Communities“Waste is money.” It’s a simple phrase—but in the hands of South African sustainability leader Tozama Kulati Siwisa, it becomes a blueprint for transforming lives, rethinking business, and tackling climate change from the ground up.In this episode of The Responsible Edge, Tozama joins host Charlie Martin to share her deeply personal and professional journey—from becoming a mother at 15 and putting herself through university, to leading sustainability for some of South Africa’s biggest companies. But this isn’t just a story of corporate ESG frameworks—it’s about how self-sufficiency and environmental...2025-04-1450 minThe Responsible Edge PodcastEpisode 86: Marketing with Meaning | The Rise of Cultural Intelligence in Brand StrategyOn this episode of The Responsible Edge, host Charlie is joined by Kian Bakhtiari—founder of The People, a purpose-driven creative consultancy working with some of the world’s most recognisable brands. Kian also sits on the advisory board for the British Fashion Council and was formerly part of UNLEASH, a global innovation lab for the UN Sustainable Development Goals.This conversation explores the uncomfortable space between progressive messaging and commercial interest—shedding light on why well-meaning marketing campaigns often backfire, and how a deeper understanding of cultural intelligence might be the missing link betwee...2025-04-1252 minThe Responsible Edge PodcastEpisode 85: From Fast Furniture to Forever Pieces | Reimagining Interiors Through Sustainability and StorytellingOn The Responsible Edge, we’re constantly exploring how ethics, responsibility, and sustainability can shape the future of business. This week’s episode was no exception, as host Charlie Martin sat down with interior designers Chloe Bullock and Matthew Freeman, two of the UK’s most thoughtful advocates for sustainable interior design.Their journey through design—spanning from childhood memories of carefully curated living rooms to pioneering work with The Body Shop and British standards committees—showcases a vital transition in the sector. At the core of the conversation? The need to redefine luxury, rethink ma...2025-04-081h 00The Responsible Edge PodcastEpisode 84: Fuel for Thought: | Why Policy Must Power the Next Phase of Sustainable AviationOn The Responsible Edge podcast, host Charlie Martin sat down with Sophia Haywood, Director of UK & EU Government Affairs, Policy & Sustainability at LanzaJet, to explore how sustainable aviation fuel (SAF) is poised to transform the aviation industry—and what’s holding it back. In a wide-ranging but focused conversation, Sophia unpacks the policy and investment gaps that threaten to stall an industry critical to net zero.From aviation mandates to ethanol conversion tech, she makes a compelling case for immediate action—and smarter policy—to drive both demand and production of SAF in the UK and E...2025-03-3150 minThe Responsible Edge PodcastEpisode 83: Power First | Why Energy Access Must Come Before ESG in Africa“Until people have reliable electricity, you can’t ask them to prioritise the environment.” That’s the reality, according to David Drew – former Coca-Cola sustainability lead for Africa – who joined The Responsible Edge podcast to share his unique perspective on the sustainability paradox facing the Global South.Born and raised in Durban, South Africa, David grew up catching snakes in the garden and birdwatching in the tropics. His love for nature was sparked early, but his career took him deep into the world of plastics, business growth, and complex trade-offs. It’s this blend of personal co...2025-03-311h 03The Responsible Edge PodcastEpisode 82: Licence to Publish | Why Social Media Needs GuardrailsIn a recent episode of The Responsible Edge, Charlie sat down with Marissa Rosen, founder of US-based consultancy Climate Social, to explore the changing role of digital communication in sustainable business—and the unsettling blurring of truth and influence across our feeds.It was a conversation grounded not only in strategy, but in lived experience. Marissa, who has spent over a decade supporting sustainable organisations in their use of digital platforms, offered a unique perspective on how platforms like Meta are shaping (and warping) public discourse, what brands can do to communicate responsibly, and wh...2025-03-2440 minThe Responsible Edge PodcastEpisode 81: From Pride Cocktails to Purpose | Rethinking Hospitality MarketingOn this episode of The Responsible Edge, Charlie is joined by marketing and hospitality professional Kieran Corbitt — a self-confessed advertising obsessive whose passion for brand storytelling started as a child and has evolved into a mission to bring ethics, diversity and meaning into an industry not always known for its progressive roots.In a wide-ranging and personal conversation, Kieran reflects on the formative power of advertising, the significance of authentic representation, and how his work at The Alchemist and KG Hospitality shows that purpose-driven marketing is not just relevant for hospitality — it’s urgently needed...2025-03-2451 minThe Responsible Edge PodcastEpisode 80: Beyond Box-Ticking | How Boards Can Make Sustainability a Business ImperativeOn The Responsible Edge podcast, Veronica Heaven, founder of The Heaven Company, issued a direct challenge to corporate leaders: sustainability must be driven from the top, or it will never be more than a box-ticking exercise.2025-03-1751 minThe Responsible Edge PodcastEpisode 79: From Formula One to Flooring | Engineering Sustainability at SpeedSustainability is often perceived as slow-moving, requiring long-term strategies and systemic change. But what if it could be approached with the same urgency and precision as high-performance engineering?On The Responsible Edge, Jamie Shaw shares his experience embedding sustainability into industries that thrive on speed—Formula One, automotive manufacturing, and now, luxury flooring. His insights reveal how industries focused on performance and efficiency can accelerate sustainability without compromising their core business objectives.2025-03-1757 minThe Responsible Edge PodcastEpisode 78: What Would Nature Do? Rethinking Business StrategyIn this episode of The Responsible Edge, host Charlie Martin sits down with Nicky O’Malley, a leader in nature-positive business strategy. With a career spanning conservation, corporate responsibility, and high-impact campaigns, Nicky has a clear message: businesses must move beyond sustainability and towards regeneration.2025-03-0946 minThe Responsible Edge PodcastEpisode 77: What It Really Takes to Build a Sustainability SaaS BusinessThe Responsible Edge podcast, hosted by Charlie Martin, recently featured Julien Lancha, co-founder of Advizzo, a purpose-driven SaaS platform helping water and energy utilities drive efficiency and sustainability through data. From Julien’s corporate tech career to his entrepreneurial pivot, his journey offers hard-won lessons for sustainability startups trying to carve out market space and create lasting impact.2025-03-0951 minThe Responsible Edge PodcastEpisode 76: Embracing Complexity | Rethinking Land Use and Sustainability in the UKIn a recent episode of The Responsible Edge, Peter Mitchell shared invaluable insights into the evolving role of landowners, estate managers, and sustainability leaders in shaping the future of UK land use. With a career spanning military ambitions, rural estate management, and now sustainability leadership, Peter’s journey offers a unique perspective on the challenges — and opportunities — facing landowners in a climate-conscious era.2025-03-0347 minThe Responsible Edge PodcastEpisode 75: Why Corporate Marketing Supply Chains Are Undermining Sustainability AmbitionsOn a recent episode of The Responsible Edge, host Charlie Martin sat down with Lauren Wilkinson, a sustainability professional with experience at a leading global drinks brand and a recently completed master’s in Energy, Society and Sustainability at the University of Edinburgh.Through her experience, Lauren uncovered a hidden weakness in corporate sustainability strategies — the environmental blind spot created by marketing supply chains. From branded bar mats to pop-up displays and giveaway merchandise, these materials often escape sustainability oversight, despite being produced at scale.2025-03-0352 minThe Responsible Edge PodcastEpisode 74: Enoughism | Rethinking Growth and Purpose in BusinessOn a recent episode of The Responsible Edge, Matt Hocking, founder of Leap, a certified B Corp design agency, shared his philosophy on enoughism—the idea that businesses should redefine success not by relentless expansion, but by understanding what is truly enough.As businesses worldwide scramble to prove their sustainability credentials, Matt challenges the assumption that scaling up is always the goal. Instead, he advocates for a model where impact, purpose, and resilience outweigh unchecked growth.“For any ecosystem to thrive, it has to have balance. Growth for growth’s sake...2025-02-2453 minThe Responsible Edge PodcastEpisode 73: Climate Literacy | The Missing Link in the Built Environment’s Sustainability EffortsOn a recent episode of The Responsible Edge, Mina Hasman, Sustainability Director at Skidmore, Owings & Merrill (SOM), shared her insights on why climate literacy is the most overlooked but crucial element in the built environment’s sustainability transition.With a career spanning architecture, environmental engineering, and policy advocacy, Mina has worked at the forefront of embedding science-based sustainability frameworks into the industry. However, despite the growing push for net zero and ESG commitments, she warns that many professionals still lack the foundational knowledge needed to implement real change.“Many peop...2025-02-2445 minThe Responsible Edge PodcastEpisode 72: Why Governance Is the Most Overlooked but Essential Pillar of ESGGovernance is often treated as the third, less exciting pillar of ESG—overshadowed by environmental and social concerns. But as Rob Sherwin, a corporate affairs leader with extensive experience in the energy sector, pointed out in his discussion on The Responsible Edge podcast, governance is actually the foundation that makes ESG work.2025-02-2452 minThe Responsible Edge PodcastEpisode 70: Why Sustainability in Construction Fails Without Changing the Way We LiveSustainability in the built environment has long been framed as a technical challenge—optimising energy efficiency, using lower-carbon materials, and designing smarter buildings. But as Marc Seligmann, Head of Sustainability at Maccreanor Lavington, pointed out in his conversation on The Responsible Edge podcast, the real challenge isn’t just how we build—it’s how we live.While technological advancements have given us the tools to construct low-carbon buildings, the industry is still grappling with deeply ingrained social expectations that promote high-carbon lifestyles. If sustainability is going to work at scale, Marc argues, we need to...2025-02-2455 minThe Responsible Edge PodcastEpisode 69: The Food Industry’s Greatest Trick | How Big Brands Shift the Blame for Unhealthy DietsFor decades, the conversation around diet and health has been framed as a matter of personal responsibility—a narrative pushed so effectively by the food industry that many of us don’t even question it. But what if the real problem isn’t individual choices, but the system itself?On The Responsible Edge podcast, Nicki Whiteman, Chief Brand & Youth Officer at Bite Back, broke down how major food companies manipulate public perception, quietly shaping a world where unhealthy food is the easiest, cheapest, and most accessible option—then placing the blame squarely on consumers when health issues arise.2025-02-2455 minThe Responsible Edge PodcastEpisode 68: Beyond ESG | Rethinking Sustainability in a Changing MarketFor decades, ESG (Environmental, Social, and Governance) has been the dominant framework guiding corporate sustainability efforts. Yet, as businesses struggle to balance environmental responsibility with financial performance, cracks are beginning to show. On The Responsible Edge podcast, John Elkington, a pioneer of corporate sustainability and the creator of the Triple Bottom Line concept, challenged the effectiveness of ESG and argued for a new approach to market transformation.2025-02-0351 minThe Responsible Edge PodcastEpisode 67: Mining’s Social License | Why Community Trust is the Key to Sustainable Resource ExtractionAs the demand for lithium and other critical minerals surges to fuel the green economy, the mining industry is under increasing pressure to prove it can operate responsibly. While environmental regulations set the legal framework, the real determinant of a project’s success is something much less tangible: community trust.
On The Responsible Edge podcast, Lucy Crane, ESG & Sustainability Manager at Cornish Lithium, explained why securing mining’s “social license to operate”—the informal but essential approval of local communities—is just as
important as obtaining government permits.2025-02-0346 minThe Responsible Edge PodcastEpisode 66: Bridging the Gap in Climate Tech Adoption | Unlocking Practical SolutionsVictoria Chen-Englert’s journey from marketing executive to climate tech advocate highlights the pressing need to close the gap between innovation and adoption in sustainable technologies. Speaking on The Responsible Edge podcast, she offered a pragmatic perspective on the challenges facing climate tech startups and how targeted solutions can accelerate progress.
2025-01-2646 minThe Responsible Edge PodcastEpisode 65: Governing for Impact | Bernie Bulkin’s Vision for a Sustainable Commercial WorldThe world of corporate governance and sustainable development often struggles to balance ambition with pragmatism. Bernie Bulkin, former Chief Scientist at BP and current chairman of VH Global Sustainable Energy opportunities, has spent decades navigating this tension. Speaking on The Responsible Edge podcast, Bernie shared his insights on the evolution of corporate responsibility, the role of materials in global development, and how governance can drive meaningful change.
2025-01-261h 11The Responsible Edge PodcastEpisode 64: Game On | How Attain is Transforming Learning in Sustainable FinanceThe financial services industry is often criticised for its rigidity in training and development, prioritising compliance over meaningful learning. Nick Reed, COO of Attain and a seasoned veteran of the financial world, is on a mission to change this dynamic. Speaking on The Responsible Edge podcast, Nick shared how Attain’s innovative game-based learning approach is reshaping how financial professionals engage with critical topics like sustainable finance.2025-01-2156 minThe Responsible Edge PodcastEpisode 63: Fighting Greenwashing with Radical Transparency | A Pragmatic ApproachGreenwashing has become one of the most significant challenges in corporate sustainability. The term, which describes misleading or exaggerated claims about environmental efforts, undermines trust and diverts attention from genuine progress. On The Responsible Edge podcast, John Pabon, founder of Fulcrum Strategic Advisors, zeroed in on a pragmatic solution to this pervasive issue: radical transparency.2025-01-2047 minThe Responsible Edge PodcastEpisode 62: A Global Perspective on Sustainability | Lessons from a Life Lived Across ContinentsAnne Nai-Tien Huang’s journey into sustainability is far from conventional. Speaking on The Responsible Edge podcast, Anne shared her experiences growing up across three continents and how these formative years shaped her unique approach to sustainability. With a background spanning urban planning, corporate social responsibility (CSR), and sustainable supply chain management, Anne offers a global perspective on sustainability challenges and solutions.2025-01-1650 minThe Responsible Edge PodcastEpisode 61: Reframing the Climate Narrative | Simplifying Language to Drive ActionIn a world where complex acronyms and ambiguous jargon often dilute the urgency of climate action, Nick Lyth, President of Green Angel Ventures, offers a refreshingly direct perspective. Speaking on The Responsible Edge podcast, Nick explored the critical role of language in shaping the climate conversation and why simplification is the key to galvanising
real change.2025-01-1450 minThe Responsible Edge PodcastEpisode 60: Transition Plans | The Key to Turning Sustainability Promises into ActionIn the ever-evolving landscape of sustainability, bold commitments have become a norm. But what happens after a company pledges net-zero goals or ambitious ESG targets? According to Lucy Smaill, Head of Communications at Sillion,
the answer lies in transition plans. On The Responsible Edge podcast, Lucy provided a deep dive into why these plans are the linchpin for turning high-level commitments into practical, measurable progress.2025-01-1046 minThe Responsible Edge PodcastEpisode 59: The Scandinavian Way | Embedding Empathy and Collaboration in Corporate CultureThe transition to sustainability is often discussed as a technical challenge, requiring new metrics, frameworks, and innovations. But in a recent episode of The Responsible Edge, Malin Cunningham, founder of Hattrick and a trustee at the Carbon Literacy Project, argued that the key to real change lies in a mindset shift. Drawing from her Swedish upbringing, Malin made a compelling case for embedding empathy, collaboration, and honesty into corporate culture to accelerate progress toward sustainability.2025-01-1051 minThe Responsible Edge PodcastEpisode 58: Sustainability Recruitment | Bridging the Green Skills GapIn a world increasingly focused on sustainability and ESG (Environmental, Social, and Governance), the role of recruitment has shifted dramatically. Jack Porter, Head of Professional Services at Acre, shared his insights on The Responsible Edge podcast, highlighting the challenges and opportunities in sustainability recruitment. From addressing the green skills gap to empowering organisations with the right talent, Jack emphasised the critical role recruitment plays in driving sustainable business practices.2025-01-0351 minThe Responsible Edge PodcastEpisode 57: Emotional Intelligence as the Foundation of Modern LeadershipOn The Responsible Edge podcast, Ryan O’Keeffe, founder of Jago and an advocate for purpose-driven business, explored how emotional intelligence (EQ) is reshaping leadership. By sharing his own transformative journey, Ryan offered a nuanced perspective on why empathy and self-awareness are critical for leaders who aspire to create meaningful impact.2024-12-2147 minThe Responsible Edge PodcastEpisode 56: Generative AI and ESG | Unlocking Potential While Avoiding GreenwashingJonathan Ha, the Founder and CEO of Seneca ESG, shared a thought-provoking perspective on generative AI’s potential to reshape sustainability practices during his recent appearance on The Responsible Edge. Known for his innovative use of technology in environmental, social, and governance (ESG) management, Jonathan dove deep into the transformative promise of generative AI and the critical need for guardrails to prevent unintended consequences like greenwashing.2024-12-1552 minThe Responsible Edge PodcastEpisode 55: From Protest to Progress | Jamie Klingler’s Fight for Women’s Safety and Police ReformJamie Klingler, activist, co-founder of Reclaim These Streets,
and a national campaigner for women’s safety, has carved a distinct
space in the fight for equality and reform. Speaking on The Responsible
Edge podcast, Jamie shared her remarkable journey from a career in media
and events to becoming a pivotal figure in the women’s safety movement.2024-12-1345 minThe Responsible Edge PodcastEpisode 54: The Quiet Revolution in Corporate Sustainability | A Conversation with Tom CarrIn a recent episode of The Responsible Edge, Tom Carr, sustainability Strategy Director at SB+CO, shared profound insights into the evolving role of sustainability in business. Drawing from his multifaceted career—from growing up on a farm to advising FTSE100 companies—Tom’s journey underscores a vital shift in how organisations approach sustainability.2024-12-1043 minThe Responsible Edge PodcastEpisode 53: From Crisis to Impact | Tanya Larsen’s Journey to Sustainable EntrepreneurshipTanya Larsen’s entrepreneurial journey is a testament to resilience and purpose. With roots in Ukraine’s coal-mining regions, Tanya witnessed firsthand the destructive impact of unchecked industrialisation on communities and the environment. Now a successful entrepreneur and advocate for sustainability, Tanya shared her insights on The Responsible Edge podcast. Her story offers a compelling blueprint for leveraging business acumen to address systemic environmental and social challenges.2024-12-1044 minThe Responsible Edge PodcastEpisode 52: Reputation and Equity | Redesigning Systems for a Sustainable FutureRob Cobbold, co-founder of Native, has a vision: to redesign the systems that drive market economies, making them reward ethical and sustainable behaviour instead of short-term greed. In his recent appearance on The Responsible Edge podcast, Rob shared his journey from a profound personal awakening at 21 to co-founding a transformative initiative. His insights offer a compelling argument for leveraging reputation and economic incentives to drive systemic change.2024-12-0447 minThe Responsible Edge PodcastEpisode 51: Redefining Value Chains | Glo Anne Guevarra on the Case for Living WagesIn the race to achieve sustainability, businesses often focus on environmental metrics. But for Glo Anne Guevarra, Global Head of Impact and Sustainability at Boldr, the conversation must also include social equity—specifically, the implementation of living wages across global value chains.2024-11-2946 minThe Responsible Edge PodcastEpisode 50: How the Berlin Wall Shaped a New Approach to SustainabilityIn this episode, Sarah Schaefer, Vice President of Sustainability at Electrolux, shares her insights on how businesses can make sustainable choices the default for consumers. Drawing on principles of behavioural economics and innovative strategies, Sarah discusses how to align quality and convenience with sustainability.2024-11-1247 minThe Responsible Edge PodcastEpisode 49: Building Green from the Ground Up | Closing the Skills GapIn this episode, Amanda Williams, Head of Environmental Sustainability at The Chartered Institute of Building (CIOB), explores the urgent need to bridge the green skills gap within the construction industry. Amanda discusses how achieving net-zero targets requires sustainability competencies not only in specialised roles but across every area of the sector.2024-11-0744 minThe Responsible Edge PodcastEpisode 48: A Sustainable Foundation | How One Property Firm Leads by ExampleIn this episode, Tom Roundell Greene, Partner and Head of Sustainability at Carter Jonas, shares insights on embedding sustainability into core business strategies within the property sector. Drawing from his experience at JLL and Carter Jonas, Tom discusses the shift from compliance-driven approaches to meaningful, value-focused sustainability efforts.2024-11-0642 minThe Responsible Edge PodcastEpisode 47: Rewiring Business | The Power of Thinking Differently for Real ImpactIn this episode, sustainability strategist and systems thinker Louisa Harris shares her insights on how purpose-driven business are reimagining narratives to transform strategy, drive innovation and deliver impact. Drawing from her experience as a tutor for the Cambridge Institute of Sustainable Leadership and Head of Sustainability and Systems Change at Brandpie, Louisa discusses the importance of courageous leadership, thinking differently, and making sustainability part of everyone’s role.2024-10-311h 01The Responsible Edge PodcastEpisode 46: Truth in the Age of AI | Fighting Climate Misinformation with Conscious AdvertisingIn this episode, Harriet Kingaby, co-founder of the Conscious Advertising Network, delves into the ethical challenges AI brings to climate communication. She explores how AI-driven tools can fuel climate misinformation and the pivotal role advertisers play in fostering responsible narratives. Harriet shares insights on reaching “persuadable” audiences and offers practical strategies for brands to promote transparency and truth in today’s digital landscape.2024-10-2949 minThe Responsible Edge PodcastEpisode 45: Unlocking Social Value | Bridging Sustainability and EquityIn this episode, sustainability expert Claudia Dommett-Nöhren, currently the Group Head of ESG at nGAGE Talent, shares insights on integrating social equity into the green economy. She discusses practical strategies for embedding sustainability into business operations, closing the green skills gap, and fostering a just transition.2024-10-2449 minThe Responsible Edge PodcastEpisode 44: How Brands Can Avoid Social Washing: PR’s Role in Driving Authentic ImpactIn this episode, PR and media specialist Katie McIlvenny shares her insights on the role of PR in helping brands navigate social responsibility. Drawing on her experience working with creative agencies, Katie discusses the pitfalls of “social washing” and how brands can authentically support social causes. She emphasises the importance of radical transparency and offers strategies for PR professionals to guide clients in aligning their messaging with meaningful impact.2024-10-2248 minThe Responsible Edge PodcastEpisode 43: Driving Sustainability Through Open Source EducationIn this episode, Chris Brookman, founder of Back to Earth and the open-source education platform Fibres Academy, explores how open-source education can support sustainable practices in the construction industry. He discusses his experience working with natural building materials and highlights the importance of sharing knowledge to drive corporate responsibility and reduce the environmental impact of construction.2024-10-1750 minThe Responsible Edge PodcastEpisode 42: What 30 Conversations with Leading CEOs Revealed About Ethical LeadershipIn this episode, we speak with Pablo Hepworth Lloyd OBE, Chair of Twin Group and a seasoned social entrepreneur with over 20 years of experience, about what 30 conversations with leading CEOs reveal about ethical leadership. Drawing from his extensive background in education and social impact, Pablo discusses how leaders can navigate tough decisions, go beyond regulatory compliance, and create lasting value through principled leadership.2024-10-1559 minThe Responsible Edge PodcastEpisode 41: Driving Behavioural Change | The Key to Authentic SustainabilityIn this episode of The Responsible Edge, Helen Dodd, Head of Sustainability at Instinctif Partners, and Tom Morgan, Senior Director at Truth Consulting, dive into how businesses can go beyond surface-level sustainability messaging to drive real behavioral change. They explore the critical role of behavioral science, the importance of transparent, human-centered storytelling, and how companies can close the “green gap” between intention and action.2024-10-081h 11The Responsible Edge PodcastEpisode 40: Greenwashing or Genuine? How Brands Can Stand Out in SustainabilityIn this episode, Silvia Sigrist, Head of Marketing at Seep, explores how brands can navigate the growing challenge of greenwashing in the sustainability space. She shares key insights on maintaining authenticity in marketing, educating consumers about real environmental impact, and avoiding misleading claims.2024-10-0347 minThe Responsible Edge PodcastEpisode 39: Can Capitalism Be More Than Making Money and Enjoying Ourselves?In this episode, Lise Pretorius, Chief Sustainability Analysis Officer at Matter, explores how businesses can redefine corporate responsibility by incorporating nature-based systems and sustainable practices. Drawing from her expertise in environmental economics and corporate sustainability, Lise discusses the challenges of balancing profit with societal and environmental well-being, addressing overconsumption, and driving systemic change toward a more sustainable future.2024-10-0158 minThe Responsible Edge PodcastEpisode 38: From Compliance to Storytelling | Simplifying ESG for Real ImpactIn this episode we sit down with Steve John, a seasoned ESG and Corporate Social Responsibility leader, currently serving as ESG Manager at newcleo. Steve shares his insights on the evolving role of ESG in industries like oil, gas, and nuclear, emphasising the balance between idealism and pragmatism.2024-09-2656 minThe Responsible Edge PodcastEpisode 37: Oiling the Machine | How Communication Drives ESG IntegrationIn this episode, sustainability expert Julia Hoy, Associate Partner and Sustainability Communications Lead at Sefiani, and Michael Gonzalez, Head of Corporate Strategy at Clarity Global, discuss the vital role of communication in aligning ESG with corporate strategy. They explore how clear, authentic messaging can help businesses avoid greenwashing, build trust with stakeholders, and drive meaningful, long-term sustainability outcomes.2024-09-241h 06The Responsible Edge PodcastEpisode 36: From Boardroom to Startup | How Corporates and Entrepreneurs Can Speak the Same LanguageIn this episode, Ken Valledy, Director of Startup Ecosystems at Anthesis Group, shares his insights on how startups and corporates can learn to speak the same language to build ethical and sustainable partnerships. Drawing from his journey from the corporate boardroom to mentoring startups, Ken explores the role of strategic communication and empathy in bridging the gap between these two worlds. Discover how aligning language can lead to meaningful collaborations and long-term success.2024-09-1952 minThe Responsible Edge PodcastEpisode 35: Why Great Sustainability Leaders Should Aim to Make Themselves ObsoleteIn this episode, we speak with sustainability expert Dax Lovegrove, who has held leadership roles at renowned brands like WWF, Jimmy Choo, Versace, and Swarovski. Now leading his consultancy, Planet Positive, Dax shares insights on how visionary leadership can transform sustainability efforts into competitive advantages. He discusses why great sustainability leaders should aim to make themselves obsolete by embedding sustainability into every facet of business.2024-09-1750 minThe Responsible Edge PodcastEpisode 34: Behind the Green Curtain | Unveiling the Truth in Impact InvestingIn this episode, we sit down with Roman Cassini, Head of ESG at Hosking Partners, to uncover the realities behind impact investing and the growing issue of greenwashing. Roman shares his insights on the importance of long-term strategies in ESG investing and how active ownership can influence corporate behavior.2024-09-121h 05The Responsible Edge PodcastEpisode 33: Taking Sustainability to Pieces | Lessons from Dismantling Music TechIn this episode, Andy Land, Head of Sustainability at the Focusrite Group and Director at the Music Industries Association, discusses the value of dismantling products to drive sustainability in the music tech industry. Discover how breaking down products piece by piece uncovers innovative strategies for integrating sustainability into design and manufacturing, and learn why collective action is essential for meaningful industry-wide change.2024-09-0455 minThe Responsible Edge PodcastEpisode 32: How Can Data Liberate Businesses from Compliance to Focus on Sustainable Innovation?In this episode of The Responsible Edge Podcast, Chief Sustainability Officer Alina Arnelle explores how data can revolutionise business sustainability practices, moving beyond mere compliance to enable true innovation. Discover how platforms like BeCause empower organisations to efficiently manage sustainability data, allowing them to focus on impactful, sustainable initiatives. Tune in to learn actionable strategies for leveraging data to drive meaningful change and build a more sustainable future.2024-08-2853 minThe Responsible Edge PodcastEpisode 31: Is Great British Energy Just Political ‘Low Hanging Fruit’?In this episode, sustainability consultant Andrew Nind, with over 30 years of experience in the energy sector, explores whether the UK’s Great British Energy initiative is a genuine step towards sustainability or merely political “low hanging fruit.” Andrew shares his insights on the need for reshaping corporate culture to prioritise the public good, tackling greenwashing, and the importance of transparency in driving real progress in the energy transition.2024-08-2152 minThe Responsible Edge PodcastEpisode 30: From Letters and Pigeons to Real-Time Solutions | The Evolution of Strategic PartnershipsIn this episode, Rafi Addlestone, Chief Strategy Officer at Pineapple Sustainable Partnerships, delves into the evolution of strategic partnerships, highlighting the shift from traditional communication methods to the power of real-time data sharing. Rafi discusses the importance of bold, collaborative approaches in creating scalable solutions to today’s most pressing sustainability challenges. Tune in to discover how partnerships can drive systemic change and why embracing innovative business models is essential for a sustainable future.2024-08-1551 minThe Responsible Edge PodcastEpisode 29: Unrealistic Ideals | The Roadblock to True SustainabilityJoin us as we explore the challenges of sustainability in the food industry with Richard Pike, Technical and Sustainability Director at COOK Trading Ltd. This episode delves into the unrealistic marketing ideals that have led to significant food waste and the need for more realistic approaches to achieve true sustainability. Learn about COOK’s innovative practices, the importance of transparent supply chains, and practical steps towards a more sustainable future.2024-07-3055 minThe Responsible Edge PodcastEpisode 28: How Sustainability Drives Employee HappinessAmanda Campbell, a seasoned executive and sustainability consultant, shares her journey through various industries, highlighting the crucial link between sustainability and employee well-being. She discusses how integrating sustainable practices not only benefits the environment but also fosters a happier, more engaged workforce. Learn practical strategies for driving sustainable change and enhancing workplace culture from an expert who’s been at the forefront of corporate transformation.2024-07-2250 minThe Responsible Edge PodcastEpisode 27: "The Fight for Trust Is the Battle That Defines Our Age"In this episode of The Responsible Edge Podcast we sit down with Josh Matthews, founder of Critical Mass for Sustainability and former Parliamentary candidate. Discover the implications of Labour’s recent victory on the green agenda, the importance of radical transparency, and the challenges of combating greenwashing. Josh shares his journey from chemical engineering to sustainability advocacy, offering valuable insights into driving systemic change and aligning with global sustainability goals.2024-07-1651 minThe Responsible Edge PodcastEpisode 26: From Altruism to Profit | The Business Case for SustainabilityJoin us on the Responsible Edge Podcast as we chat with Sammi Gower, co-founder and partner at Pollen&Co, about transforming sustainability from an altruistic endeavor to a profitable business strategy. Discover how aligning sustainability initiatives with core business values drives both environmental impact and financial success. Learn practical insights on transparency, stakeholder engagement, and the triple bottom line approach.2024-07-1058 minThe Responsible Edge PodcastEpisode 25: Why We Need Broad Experience to Create Ethical EngineersIn this episode of The Responsible Edge Podcast, John Kraus, CEO of Engineers Without Borders UK, delves into the crucial role of ethics in engineering. He discusses the dangers of echo chambers, the importance of broad experiences, and how EWB-UK’s initiatives are fostering a new generation of ethical engineers. Listeners will gain insights into the challenges and opportunities in creating sustainable engineering solutions and the vital need for holistic, people-centric approaches.2024-07-0257 minThe Responsible Edge PodcastEpisode 24: A Call to Arms | Leading the Charge in Advertising for GoodThis week, we sat down with Thomas Kolster, founder of Goodvertising Agency and author of “Goodvertising” and “The Hero Trap.” Thomas shares his insights on the evolving landscape of advertising and its potential to drive positive change. He delves into the challenges of balancing consumer engagement with sustainability, emphasising the need for transparency and accountability in the industry. Through a candid discussion, Thomas offers practical advice for marketers and brands striving to make a genuine impact in today’s complex digital environment.2024-06-2554 minThe Responsible Edge PodcastEpisode 23: Redefining PR | Promoting Transparency Over DeceptionThis week, we sat down with Aisling Connaughton, co-founder & sustainability solutionist at Cyd Connects, discusses the evolving role of PR in ethical business practices. Aisling highlights how PR has historically masked unethical practices but now has the potential to foster transparency and trust. She shares insights on stakeholder engagement, the importance of sustainability frameworks like B Corp, and how businesses can balance profitability with ethical responsibility.2024-06-1956 minThe Responsible Edge PodcastEpisode 22: Can Marketing Be Ethical? The Uncomfortable RealityThis week Charlie sat down with Neil Wilkins, founder of The Mindful Collective and Managing Director of Viper Marketing, to explore a provocative question: Can marketing truly be ethical? With over 35 years of experience, Neil offered a nuanced perspective on the challenges and opportunities in aligning marketing practices with ethical principles.2024-06-1149 minThe Responsible Edge PodcastEpisode 21: Out-of-Home Advertising | The Most Sustainable Media Choice?This week we’re joined by Alex Fahey, Head of International Sales at Clear Channel Europe. Alex delves into the world of Out-of-Home (OOH) advertising, sharing his expertise on sustainability within the industry. He highlights key research by KPMG and PWC, demonstrating OOH’s minimal carbon footprint and significant societal contributions. Alex also discusses Clear Channel’s innovative project and their commitment to achieving their sustainability targets, providing valuable insights on how ethical practices and sustainability can drive the future of advertising.2024-06-0647 minThe Responsible Edge PodcastEpisode 20: Ethics in Marketing | Why a ‘Person-First’ Approach is Non-NegotiableThis week on The Responsible Edge Podcast, we are joined by Margaret Ward, founder and strategist at Claddagh Creative and a devoted advocate for ethical marketing. Margaret shares her expertise on implementing 'person-first' marketing, stressing the importance of aligning company values with ethical practices.2024-05-2948 minThe Responsible Edge PodcastEpisode 19: Retaining Gen-Z Employees | The Generation That Expects MoreThis week we’re joined by James Skirrow, Head of Customer Sustainability at Futureproof and a dedicated advocate for sustainability in business. James offers his expertise on engaging and retaining Gen-Z employees, highlighting the importance of aligning company values with the expectations of younger generations.2024-05-2154 minThe Responsible Edge PodcastEpisode 18: No More Excuses | How Recycling Is Accessible to Big Corporates and the 'Little Guy'This week we're joined by Richard Hills-Ingyon, Co-founder of The Recycled Candle Company and a passionate advocate for environmental sustainability in business. Richard shares insights into the innovative world of creative recycling and how small businesses can make a significant impact. He discuss's the journey of turning discarded materials into valuable products and the challenges and opportunities of maintaining ethical practices in a competitive industry. Richard also sheds light on his personal experiences and the importance of community engagement and transparency in fostering a responsible business ethos.2024-05-1452 minThe Responsible Edge PodcastEpisode 17: Navigating Founder Identity and Avoiding BurnoutThis week on The Responsible Edge Podcast, we’re joined by our very own Charlie Martin, usually the host but now on holiday, with Zacc stepping in as host. As founders of The Anti-Greenwash Charter, they delve into the trials and triumphs of managing a startup with a focus on maintaining ethical standards and transparency in business. In a honest conversation, they explore the challenges founders face, particularly how to manage stress and avoid burnout while passionately pursuing business goals. They share personal coping strategies and the importance of maintaining a balanced identity separate from their entrepreneurial roles.2024-05-0745 minThe Responsible Edge PodcastEpisode 16: Ethical Business Strategies Inspired by Earth’s SystemsThis week, we’re joined by Sarah O’Sell, Principal Consultant and Founder of Anim8 Collective. Sarah brings over a decade of experience in technology, communications, and circular economy strategies to discuss regenerative growth and its impact on modern marketing. She delves into how businesses can implement sustainable and ethical practices by learning from Earth’s regenerative systems, offering actionable insights for companies looking to align profitability with environmental stewardship. Tune in to discover how integrating nature’s principles into marketing strategies can foster long-term success and resilience.
Unlock big impact with Sarah O’Sell. Join A...2024-04-2951 minThe Responsible Edge PodcastEpisode 15: Unpacking What Went Wrong at FTX: A Senior Marketer's ViewThis week’s guest is Amber Skinner-Jozefson, CEO and Co-Founder of ePOP AI, a company at the forefront of analysing retail consumer behaviour within the fintech sector. Amber has a diverse background that includes leading marketing and communications at SWIFT and various other fintech startups. Transitioning from journalism to fintech leadership, Amber has consistently prioritised ethical marketing and transparency. Her experiences provide valuable insights into the importance of ethics in marketing, especially in light of the FTX collapse.2024-04-1959 minThe Responsible Edge PodcastEpisode 14: The Role That Psychological Safety Plays in a Marketing TeamThis week, our guest is Rebecca Heald, a leadership and well-being consultant renowned for her approach to fostering healthier, more productive teams within organisations, emphasising the crucial role of psychological safety. Transitioning from secondary school teaching to overcoming personal adversities and mental health challenges, Rebecca’s journey showcases her resilience and commitment to empowerment, underlining the importance of creating safe environments for innovation and growth.2024-04-1248 minThe Responsible Edge PodcastEpisode 13: How a Marketing Team Can Responsibly Enhance Competitive Advantage Through SustainabilityThis week, we welcome Johannes Wassenberg, an expert in sustainability and finance. As the founder of S-Cubed Strategic Sustainability Solutions, Johannes offers innovative solutions for embedding sustainability into the fabric of business operations. His journey from the COO of Moody’s ESG Solutions Ltd, where he played a pivotal role in its exponential growth, to his accumulation of over 25 years of experience at Moody’s, provides him with a unique vantage point on the importance of sustainable practices in business.2024-04-0551 minThe Responsible Edge PodcastEpisode 12: Using AI in Marketing | Insights from the Wonka ExperienceThis episode features Núria Antoja, a veteran in the FMCG industry, who delves into the integration of artificial intelligence within marketing frameworks. With extensive experience leading marketing for iconic companies like Mondelēz and Reckitt, Núria offers her insights on maintaining ethical standards in the digital age. She discusses the lessons learned from the Willy Wonka promotional campaign and the significance of aligning AI-driven marketing with consumer expectations and ethical practices.2024-03-2949 min