Shows
The SponsorshipX PodcastTotal Sports PerformanceKey Takeaways | TranscriptFrom the Croisette to the Metrics: A Cannes Conversation on the Future of SponsorshipWhat happens when two sponsorship minds connect on the Riviera? You get a candid, forward-looking podcast straight from the Cannes Advertising Festival.In this latest episode, SponsorshipX founder Mark Harrison sits down with Jay Prasad, CEO of Relo Metrics, to reflect on how Cannes has evolved from rosé-fueled parties to real, business-building conversations. One of the most notable shifts? The rising profile of sports marketing. From headline panels to high-profile activations, sport i...2025-07-1533 min
The SponsorshipX PodcastData in Real-Time Sponsorship: Tools and TechniquesKey Takeaways | TranscriptEpisode 7 of our ROI-focused season explores how real-time data reshapes sponsorship strategy and performance measurement.SponsorshipX ROI Forum - Speaker Images - Yoeri Gerrits 3 (1) Yoeri Geerits, Senior Consultant at YouGov Canada, joins us to discuss the tools, techniques, and insights that help brands capture what audiences think right now—and why that matters more than ever. This episode, hosted by Norm O’Reilly, Dean of the University of New England and Partner at T1, reveals how public opinion tracking, consumer sentiment, and cultural pulse...2025-07-0848 min
The SponsorshipX PodcastThe Evolution of Sports Sponsorship: Data-Driven Fan EngagementKey Takeaways | TranscriptIn our latest episode, we’re exploring the intersection of fandom, data, and measurable impact. Host Espanda Ghorbannia, Founder & Principal of CONVOY COMMUNICATIONS, leads a powerhouse panel featuring:🔹 Mark Jeffery, Founder & CEO, Aquimo🔹 Armaan Ahluwalia, former Head of Strategic Commercial Solutions, Alpine F1🔹 Matthew Hoffmann, EVP, Two Circles Together, they unpack how data changes the game—from traditional stadiums to digital platforms—by creating smarter fan connections and unlocking real ROI for rights holders and brands alike. 🎙️ This is wh...2025-07-0130 minThe SponsorshipX PodcastValuation vs. Performance: Maximizing Asset ImpactKey Takeaways Transcript🎧 Recorded live at the inaugural ROI Forum — hosted by Julian Franklin.If you’ve ever struggled with determining what your sponsorship is worth—or how to make it work harder—this episode is for you.Episode 5: “Valuation vs. Performance: Maximizing Asset Impact” brings together two of the industry’s leading minds in sponsorship measurement for a frank and insightful discussion on how brands and properties can better understand, price, and optimize their partnerships.Featuring:📊 Francis Dumais, Managing Partner, Elevent🧠 Julian Franklin, Principal, Fr...2025-06-2330 min
The SponsorshipX PodcastFan Sentiment as a MetricKey Takeaways TranscriptIn Episode 4 of the SponsorshipX Podcast, we dive into one of the most timely and transformative topics in sponsorship: fan sentiment—and how it’s fast becoming a leading indicator of marketing success.“Fan Sentiment as a Metric” was recorded live at the inaugural ROI Forum, where host Mark Harrison sat down with three influential marketers to explore how emotional connection is measured, managed, and turned into meaningful ROI.Featuring insights from:🎤 Chris Schoengut, Director of Brand & Partnerships, Great Outdoors Comedy Festival💼 Kyle Si...2025-06-1649 min
The SponsorshipX PodcastPost-Event Metrics: The Long-Term Impact of SponsorshipsKey Takeaways TranscriptWhat happens after the confetti falls and the crowds go home? That’s where the real ROI work begins.In Episode 3 of The SponsorshipX Podcast, we tackle “Post-Event Metrics: The Long-Term Impact of Sponsorships”—a must-listen conversation about proving value after the final fan interaction.Join Host Julian Franklin, Principal, Franklin Management Group with Melissa Moskal, Manager, Partnerships, PNE and Jamie Corr, Managing Director Sports & Entertainment, Burson.🎙 Show Notes | S1 E3 | The SponsorshipX PodcastPost...2025-06-0939 min
The SponsorshipX PodcastMeasuring Success in Cause-Driven SponsorshipsKey Takeaways TranscriptExploring how organizations can effectively measure the impact of purpose-led partnerships, blending actionable insights with real-world case studies.PanelJennifer Frees, Chief Business and Marketing Officer, TIFFBob Park, Chief Brand Officer, GE Appliances CanadaJenny Yuen, Group Head & Executive Vice President, People, Culture & Partnerships, Kids Help PhoneHost: Espanda Ghorbannia, Founder & Principal, CONVOY COMMUNICATIONS🎯 Key TakeawaysCore Points:Cause-driven sponsorships require true alignment between brand values and the cause, going beyond transactions to create meaningful imp...2025-06-0252 min
The SponsorshipX PodcastROO: Beyond ROI - Measuring Objective OutcomesKey Takeaways TranscriptPress play to uncover key strategies and fresh perspectives as we explore how to measure success beyond monetary returns, with a focus on objective outcomes with Mary Beech, Chief Growth Officer, Thorne and Mark Harrison, Founder, MH3 Collective.Show Notes Episode Summary This episode of Sponsorship X dives into ROI in sponsorship with Mary Beach, Thorne’s Chief Growth Officer. Mary shares real-life case studies, analytical approaches, and how sponsorship fuels business growth, highl...2025-05-2047 min
Production Value Matters: The Business Event PodcastPrescriptive Storytelling and Meaningful Connections: The Future of Events with Mark Harrison, Founder of MH3 GroupIn this episode of Production Value Matters, host Matthew Byrne is joined by Mark Harrison, the founder of MH3 Group. Join them as they discuss The evolution of SBX Academy and its goals of inspiring individuals, improving education, and building communityThe importance of removing barriersFostering meaningful connectionsPromoting innovation in the event industry. How true innovation comes from a place of freedom and creativityAnd more!Mark Harrison is a public speaker and the founder of The T1 Agency, sponsorshipX and MH3 Group. MH3 Group is a group of ventures that includes advertising, sponsorship marketing, and integrated communications, and edu...2024-04-2336 minProduction Value Matters: The Business Event PodcastPrescriptive Storytelling and Meaningful Connections: The Future of Events with Mark Harrison, Founder of MH3 GroupIn this episode of Production Value Matters, host Matthew Byrne is joined by Mark Harrison, the founder of MH3 Group. Join them as they discuss The evolution of SBX Academy and its goals of inspiring individuals, improving education, and building communityThe importance of removing barriersFostering meaningful connectionsPromoting innovation in the event industry. How true innovation comes from a place of freedom and creativityAnd more!Mark Harrison is a public speaker and the founder of The T1 Agency, sponsorshipX and MH3 Group. MH3 Group is a group of ventures that includes advertising, sponsorship marketing, and integrated communications, and edu...2024-04-2336 min
It Takes A C-Tribe Village#15 - Mark Harrison - Origins of MH3, Reflections on the Movement for Equality, and Selling YourselfPreface: The origins of the phrase are a mystery. It takes a village to raise a child is a proverb spirited from African or Native American cultures. The phrase translates into saying that it takes an entire community of different people interacting with children for children to experience and grow in a safe environment.
The thought leaders, game-changers, and innovators we look up to are often impacted by the same thing: they’ve been exposed to people, environments, and interactions that have helped shape and define who they are today.
The It Takes a C-Tribe Village Podcast aims to id...2024-03-071h 02
Oilersnation RadioLive from Toronto for All-Star WeekendTyler, Liam and Baggedmilk were joined by Jay today as the four guys sat down in their hotel room in Toronto to record a quick episode of Oilersnation Radio. They talked about all the news that's broken this week, like the trades involving Sean Monahan and Elias Lindholm, and they also hit on a few other stories from around the NHL. They also talked about their experiences in Toronto over the last 48 hours as they participated in 'SponsorshipX'. Hosted on Acast. See acast.com/privacy for more information.2024-02-0334 min
Leafs Morning TakeNHL All-Star At SponsorshipX - Day 2 ft. Adam EDGE Copeland & Frank SeravalliNHL All-Star 2024 is off to a flying start. Join Nick Alberga and Jay Rosehill as they once again broadcast LIVE from the Seagram's VO Whisky Studio at Sponsorship X. They react to Thursday night's player draft, plus look ahead to the weekend's on-ice festivities. Also AEW's Adam Copeland and NHL Insider Frank Seravalli drop by the set for a chat.This episode is brought to you by Betano. Check it out https://www.betano.caYou can find the show on YouTube: https://www.youtube.com/@theleafsnation401Follow us on Instagram @TLNDC...2024-02-0247 minLeafs Morning TakeNHL All-Star At SponsorshipX - Day 1 ft. Anthony Stewart, Jackie Redmond, & Shane O'BrienThe hockey world has congregated in Toronto & it's all systems go for NHL All-Star Weekend. Join Nick Alberga & Jay Rosehill from the Seagram’s VO Whisky Studio at SponsorshipX for an intimate chat about all things Toronto Maple Leafs. Additionally, Anthony Stewart, Jackie Redmond and Shane O'Brien join the boys on set for a chat.This episode is brought to you by Betano. Check it out https://www.betano.caYou can find the show on YouTube: https://www.youtube.com/@theleafsnation401Follow us on Instagram @TLNDCFollow us on Twit...2024-02-0135 min
BSB Podcast- Episode 1 - Welcome to the BSB PodcastBSB Podcast: Episode 4- Mark Harrison (T1 Agency & Black Talent Initiative) Welcome to a compelling episode of the BSB Podcast as we kick off 2024 with an extraordinary Canadian business trailblazer, Mark Harrison. Described as an Entrepreneur, Author, Speaker, Coach, and Human, Mark is the only black agency owner in Canada, leaving an indelible mark in the realms of sport partnership and social impact.Mark's impactful journey includes founding organizations under The Collective umbrella. Humanity, a creative agency for the Human Age; Sidekick, a team of purpose-driven strategy consultants; T1, a sponsorship agency collaborating with impactful brands; and SponsorshipX, a global community of marketing practitioners. Moreover, he co-founded the...2024-01-111h 02
Marketing News CanadaDr. Norm O'Reilly (University of Maine and T1 Agency)The one where Ted interviews Dr. Norm O'Reilly from The University of Maine and T1 Agency about:His upcoming study: 16th annual "Canadian Sponsorship Landscape Study / Étude sur l’industrie de la commandite au Canada"What's the most exciting thing he's seeing in Sports Marketing and Sponsorship MarketingHow Cause Marketing must be ingrained in any activation marketingPresenting at SponsorshipX Montreal on November 23rdBest place he's done a Triathlon in the world!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open...2022-11-1840 min
Gryph Nation RadioEpisode 32: Mark Harrison | Gryph Nation RadioFor Episode 32 of Gryph Nation Radio, we are thrilled to be joined by Mark Harrison, one of Canada's most successful and inspiring entrepreneurs in the world of sponsorship and marketing. After graduating from the University of Guelph in 1988 (BA, political science), Mark went on to become the Founder, President & CEO of one of Canada’s most successful marketing and event firms, The T1 Agency. In nearly 30 years of running his own company, Mark has gone to work with countless major international brands, sports properties and causes – including the NFL & Nike, to develop game-changing mark...2021-04-151h 02
Productivity MasteryMastering Self-Management: Coffee & Productivity #6 with Mark HarrisonMeet Mark Harrison, president & CEO at The T1 Agency, founder & chairperson at SponsorshipX, and above all a NO-BS leader who has a thing or two to share about self-management and productivity.
In this episode about Mastering Self-Management, Mark shares his experience in leading his 80-people agency through the crisis, talks about intuitive system that helps him to stay focused & effective, and gives a good insight into highly Effective Stress Management tools.
Get your coffee, sit comfortably, and enjoy a cozy discussion!2020-05-1945 min
Influencers of Sponsorship Marketing - a Roth Revenue Podcast#13: Mark Harrison - Founder, The T1 Agency & SponsorshipXMark is President & CEO of T1 – one of Canada’s top experiential marketing agencies. He is the definition of an Influencer of Sponsorship Marketing. He has parlayed his passion for meaningful connections, events and helping brands drive business results into a successful business. And he’s never short on opinion.
T1 turns 25 on May 16th. And sponsorshipX – the world class sponsorship marketing conference Mark and his team developed in 2005 – was on this past week in Nashville and end of May in Toronto.
Mark has been Globetrotting over the past couple years, speaking at sponsorship conferences around the world. We discuss the trends...2019-04-2839 min