Shows
C-Suite Sales & Marketing PerspectivesCMOs: How to Execute the Perfect Buyer's JourneyStaci Firios, a 3x B2B CMO with over 25 years of marketing experience, discusses the challenges of the non-linear buyer's journey and the need for a multi-channel strategy. She also highlights the importance of combining "book smart" marketing theory with "street smart" customer insights to create an optimal buyer experience. "Nothing interesting happens in the office. Get out of the office, have conversations, know your customers, understand their challenges." - Staci FiriosShe emphasizes the role of content in the buyer's journey and its impact on revenue growth. She shares examples of how analyzing the b...2023-10-1931 min