Shows
The AI Advertising PodcastAI Agents & the Future of AdvertisingAI in advertising is entering a new phase of autonomy. This episode unpacks what agentic AI really means, how Ivy™ is evolving into a true marketing agent, and why the Model Context Protocol (MCP) is quietly becoming one of the most important technologies in ad tech.Our guests are:Yang Han, CTO at StackAdaptLee Odden, CEO at TopRank Marketing
2025-12-1015 minThe AI Advertising PodcastAI Can Scale, But Can It Feel? Creativity, Authenticity & The Human EdgeAs AI floods the marketing world with faster content, scalable workflows, and voice clones that sound eerily human—one big question remains:Can AI create work that actually feels human?In this episode, we dive deep into that question with two guests on the front lines of AI-powered content:Lee Odden, CEO of TopRank MarketingShaun Benoliel, Creative Straegy Lead, StackAdapt
2025-11-2616 minThe AI Advertising PodcastAI and Audience Intelligence: Unlocking Hidden Segments at ScaleHow do you discover audiences you didn’t even know to look for?This episode explores how AI is transforming audience intelligence, making it faster, more precise, and more predictive. From probabilistic modeling to clean room collaboration, today’s experts break down how brands and agencies are redefining how they understand, segment, and engage with their customers.Jeremy Lo, Managing Director at AlikeAudience, shares how his team uses generative AI and mobile-first data to deliver custom audience segments globally—without cookies.Karan Saggi, Director of Client Services at StackAdapt, explains how AI models like NLP and DCO ar...
2025-11-1213 minThe AI Advertising PodcastHow AI is Supercharging Digital Out-of-Home AdvertisingDigital Out-of-Home (DOOH) advertising is having a major comeback—and artificial intelligence is the reason why. This episode explores how AI is transforming DOOH into one of the most dynamic and measurable ad channels today. From audience targeting and creative personalization to footfall attribution and omnichannel integration, AI is giving advertisers unprecedented precision in the physical world.Cristiano Winckler, Director of Operations and Digital Marketing at Somebody DigitalNick Ortega, Director DOOH and Emerging Channels at StackAdapt
2025-10-2915 minThe AI Advertising PodcastThe New Gatekeepers: AI Search and the Future of AdvertisingAs AI Overviews begin to dominate Google search results, marketers face a stark new reality: fewer clicks, fuzzier attribution, and a fundamental shift in how users discover and engage with content. In this episode of The AI Advertising Podcast, host Diego Pineda unpacks the rise of AI-powered search and what it means for the future of advertising.You’ll hear from:Greg Boone, CEO of Walk West,Michael Shang, SVP of Advertising Technologies at StackAdapt
2025-10-1516 minThe AI Advertising PodcastAI and Company Culture: Leading Change from the TopWhat does it really mean to be an AI-first company? And how do you bring your team and your culture along for the ride?In this episode, we have three industry leaders who are building AI adoption from the inside out:Ashwin Navin, Co-founder & CEO of Samba TVVitaly Pecherskiy, CEO of StackAdaptRyan Nelsen, CMO of StackAdaptTogether, they unpack the real cultural shifts that need to happen for AI to make an impact. From retraining teams to redefining success, this episode explores how top companies are embedding AI not just into products, but into...
2025-08-1315 minThe AI Advertising PodcastAI and Brand Safety: What Marketers Need to Know NowAs generative AI transforms the way we create and distribute content, it’s also reshaping the brand safety conversation. In this episode, we speak with:Matt Shapo, Director of Digital Audio and Video at the Interactive Advertising Bureau (IAB)Connie Yan, Director of Platform Quality at StackAdaptTogether, they unpack how AI is influencing media quality, contextual targeting, and the evolving standards of brand suitability. If you’re a marketer, media buyer, or brand leader trying to balance innovation with integrity, this episode is packed with insights you can use today. Learn more about brand safety and AI h...
2025-07-3015 minThe AI Advertising PodcastAI Tools for Marketers: The New Martech StackThe martech landscape is changing fast—and AI is at the center of it. But with so many new tools launching every week, how do marketers know what’s worth their time? In this episode, we unpack the AI tools that are making a real impact for creative teams, media buyers, and marketing strategists—and where the tech is heading next. We’re joined by:Scott Brinker (VP of Platform Ecosystem, HubSpot) – on how AI is augmenting marketing tech stacksAmélie Moritz (Technical Product Manager, StackAdapt) – on building Ivy, the AI assistant for advertisers
2025-07-0915 minThe AI Advertising PodcastAI, Personalization, and Privacy: Striking the Right BalanceConsumers expect personalized ad experiences, but they also demand stronger privacy protections. So how can advertisers deliver relevant ads while staying compliant with evolving privacy laws?In this episode, we explore how AI-driven personalization is reshaping advertising—and the challenges of balancing relevance with ethical data use.Our expert guests break it all down:Ned Dimitrov (VP of Data Science, StackAdapt) – On AI-powered contextual personalization and the cookieless futureYang Han (CTO, StackAdapt) – On navigating privacy regulations in different verticals and jurisdictionsCarole Lawson (Chief Data Officer, MarketStorm) – On ethical data collection and how brands can ensure c...
2025-06-1810 minThe AI Advertising PodcastHow AI Is Changing the Way Marketers Use Martech and AdtechAI is no longer just a new tool in the marketer’s tech stack—it’s transforming the way we use the stack itself. From campaign planning to performance insights to creative production, generative AI is changing how marketers interact with martech and adtech platforms every day.In this episode, we speak with:Scott Brinker (VP, Platform Ecosystem at HubSpot)Winston Zhu (Director of Platform Engineering at StackAdapt)Together, they explore how AI is evolving the roles of marketers, reimagining user interfaces, and shaping the future of campaign execution.
2025-06-0415 min
Beyond B2B MarketingHuman + AI = B2B ROI with Christiana Marouchos, StackAdaptOn this second episode of the Beyond B2B Marketing Podcast, host Lee Odden sits down with Christiana Marouchos, VP of Marketing at StackAdapt. She shares how she scaled her team from 10 to 50 while keeping bold creativity at the center. Christiana explains how StackAdapt's AI-native platform fuses adtech and martech to extract more performance from every programmatic dollar. Their conversation explores why B2B brands should retool SEO now for Google's AI Overviews and how original, human-driven content fuels those algorithms. Christiana closes by urging leaders to pursue "impact efficiency," blending data discipline with human imagination to drive sustainable...
2025-06-0333 minThe AI Advertising PodcastMartech Convergence: The Future of Full-Funnel MarketingThe marketing tech stack is shifting from fragmented tools and isolated data to unified platforms that support a full-funnel view of the customer journey. AI is the catalyst, but convergence is the destination. In this episode, we are joined by three StackAdapt leaders to explore how martech and adtech are coming together—and what that means for strategy, execution, and team culture:Vitaly Pecherskiy, CEO and co-founder of StackAdaptRyan Nelsen, CMO at StackAdaptWinston Zhu, Director of Platform Engineering at StackAdaptThey discuss the realities of implementing AI, activating first-party data across channels, and how marketing teams ca...
2025-05-2116 min
The Campaign | A Marketing Podcast by 97th FloorHow Smart B2B Teams Evaluate, Launch, and Win on New Channels w/ Ryan Nelsen, CMO @ StackAdaptHow Smart B2B Teams Evaluate, Launch, and Win on New Channels w/ Ryan Nelsen, CMO @ StackAdapt
Most B2B marketers stick to LinkedIn and Google Ads, but buyers are everywhere. A multi-channel strategy ensures you reach them at the right time, in the right place.
In this episode of The Campaign, Ryan Nelsen, CMO of StackAdapt, joins 97th Floor’s CEO Paxton Gray to break down the Multi-Channel B2B Growth Framework—a step-by-step approach to mapping the buyer’s journey, selecting the right channels, and optimizing ad spend for maximum ROI. Plus, we’ll take y...
2025-05-1630 minThe AI Advertising PodcastAI and Predictive Analytics: The Next Step in TargetingWhat if you could predict exactly when and where your next customer will convert? AI-powered predictive analytics is making that possible, helping advertisers shift from educated guesses to data-driven certainty. In this episode, we explore how AI is revolutionizing audience targeting, media buying, and budget optimization. Our expert guests break it all down:Carole Lawson (Chief Data Officer, MarketStorm) – How AI-powered segmentation is reshaping audience targetingYang Han (CTO, StackAdapt) – How AI models analyze real-time data to predict conversionsNed Dimitrov (VP of Data Science, StackAdapt) – How AI evaluates ad auctions in milliseconds to optimize spendPredictive analytics is tra...
2025-05-0715 min
This Week in Retail MediaEp 020: Zenapse gets Emotional; Lyft Teams with StackAdapt; and AIPIA Packaging Network (Again) - 26/04/25Jonathan is BACK and joins Kate to talk through how much we should care about emotional segmentation in television advertising, the future of driverless cars, and just how many initialisms are too many initialisms in a news story. Register your interest in STRATACACHE’s evening Retail Media Changemakers Experience in Antibes, France on June 17th here: https://bit.ly/4ljnD4mJoin Chris Riegel at P2PI’s Retail Media Summit (May 6-8th) in Rosemount, Illinois https://events.p2pi.com/retailmediasummit2025Chris Riegel also delivers a keynote as part o...
2025-04-2633 minThe AI Advertising PodcastAI vs. Humans: Is AI Taking Over Advertising?Is AI replacing marketers and creatives, or is it simply a tool to enhance their work? As AI continues to automate tasks in advertising, the question remains: who’s really in control?In this episode, we explore:The real impact of AI on creative work, ad targeting, and decision-makingWhat AI can do better than humans—and where it still falls shortHow advertisers and marketers can leverage AI without losing the human touchOur expert guests weigh in:Yang Han (CTO, StackAdapt) – How AI is designed to assist, not replace, human decision-makingDavi...
2025-04-2314 minThe AI Advertising PodcastAI in CTV: Smarter Targeting and Seamless BuyingAs streaming platforms continue to dominate, connected TV (CTV) is becoming one of the most powerful advertising channels. But how can advertisers ensure better targeting, seamless media buying, and smarter ad placements in this evolving landscape? The answer lies in AI.In this episode, we explore:How AI is transforming CTV targeting and ad buyingThe role of AI in real-time optimization and predictive audience segmentationHow AI reduces ad fatigue and enhances viewer experienceOur expert guests break it all down:Greg Joseph (VP, Inventory Development, StackAdapt) – AI’s role in m...
2025-04-0914 minThe AI Advertising PodcastThe Cookie Crumbles: How AI is Changing Ad TargetingWith 3rd-party cookies disappearing, the digital ad industry is at a turning point. But while cookies crumble, AI is stepping in to fill the gap, offering smarter, privacy-friendly ways to target audiences. In this episode, we unpack:What’s next after cookies and why advertisers must rethink their targeting strategiesHow AI is transforming ad personalization without relying on 3rd-party dataPrivacy-first alternatives like contextual targeting, universal IDs, and AI-powered segmentationWe’re joined by industry experts to break it all down:David Wells (Industry Principal, Snowflake) – AI’s role in identity resolution and predictive targetingRandy Newman (CEO, Col...
2025-03-2613 min
Digital & DirtNick Ortega - Head of DOOH, StackAdaptSend us a textIn Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Nick Ortega, Head of DOOH at StackAdapt, an AI-powered programmatic advertising platform. Nick shares how he landed at a career in StackAdapt and in adtech after working in a music recording studio in LA and taking on leading roles at Yahoo and Amazon.
2025-03-191h 02
Digital Politics with Karen JagodaAI-Powered Programmatic Advertising Platform Optimizes Voter Targeting with Mark Positano StackAdaptMark Positano is the Head of Political at StackAdapt, a programmatic digital advertising buying platform. With a focus on advertising outside the "walled gardens" like Facebook and Google, StackAdapt uses AI and data analytics to optimize ad buying and targeting for political campaigns across a wide range of media properties and streaming platforms. We talked about: Getting beyond micro-targeting using a more nuanced approach to targeting voters Growth of political digital ad budgets outpacing growth of traditional ad budgets Digital ad buying strategies How response to digital ads can inform traditional ad strategies Metrics of success...
2025-03-1222 minDigital Politics with Karen JagodaAI-Powered Programmatic Advertising Platform Optimizes Voter Targeting with Mark Positano StackAdaptMark Positano is the Head of Political at StackAdapt, a programmatic digital advertising buying platform. With a focus on advertising outside the "walled gardens" like Facebook and Google, StackAdapt uses AI and data analytics to optimize ad buying and targeting for political campaigns across a wide range of media properties and streaming platforms. We talked about: Getting beyond micro-targeting using a more nuanced approach to targeting voters Growth of political digital ad budgets outpacing growth of traditional ad budgets Digital ad buying strategies How response to digital ads can inform traditional ad strategies Metrics of success...
2025-03-1222 minThe AI Advertising PodcastThe AI Advertising Podcast Trailer: AI, Ads, and Aha MomentsComing soon! The first episode will launch on March 26, 2025. The AI Advertising Podcast pulls back the curtain on the world of AI-driven advertising. This isn’t your typical talking-heads podcast—each episode is a storytelling journey packed with real-life anecdotes, expert commentary, and insider insights that uncover how AI is transforming digital marketing. The AI Advertising Podcast is hosted by Diego Pineda and produced by StackAdapt. Visit us at www.stackadapt.com for more information about AI-powered advertising.
2025-03-0301 min
The Hard Part with Evan McCannVitaly Pecherskiy from StackAdaptVitaly Pecherskiy is the CEO and Co-Founder ofStackAdapt.StackAdapt is a digital advertising platform specializing in native, display, video, connected TV, audio, in-game, and DOOH advertising.Takeaways - Vitaly's time at AdParlour, Hussein Fazal's (Super.com Co-Founder) first company.- Bootstrapping StackAdapt early days.- Capital efficiency has been a core principle for StackAdapt's growth.- Maintaining a startup culture even as the company scales.- PMF is an ongoing evolution, not a one-time achievement.- Thoughts...
2025-02-1248 min
The FPC PodcastEpisode 10: Stackadapt raises $235M, Kevel acquires Nexta and a Q&A with Paul Silver, Global President of Corp Dev, MIQ Chapters00:00 Intro01:20 StackAdapt's $235M Funding Round04:38 Insights on StackAdapt's Business Model07:08 Serving the SMB & indie agency segment12:47 Kevel's Acquisition of Nexta15:29 The Evolution of Retail Media and Commerce Media18:52 MIQ's Involvement in Retail Media24:25 MIQ's Corporate Development Strategy26:30 The Impact of AI on Advertising33:43 What's next for MIQ? Hosted on Acast. See acast.com/privacy for more information.
2025-02-1237 min
AdTechGod PodAccelerating Growth in Advertising with StackAdapt's Vitaly PecherskiyAdTechGod interviews Vitaly Pecherskiy, CEO of StackAdapt, discussing the company's recent funding of $235 million, its innovative approach to advertising technology, and the importance of company culture.Vitaly shares insights on how StackAdapt aims to accelerate growth for its clients through their core pillars of Solutions, Automation and Experience while maintaining a focus on responsible advertising practices.TakeawaysStackAdapt focuses on accelerating growth for its customers.The company culture is shaped by every employee's actions.AI and automation are key areas of investment for StackAdapt....
2025-02-0519 min
The Business of MarketingVitaly Pecherskiy, CEO, StackAdaptVitaly Pecherskiy, Co-founder and COO of StackAdapt explains how they are revolutionizing programmatic advertising with innovative solutions and data-driven strategies. Vitaly shares insights on the evolution of the ad tech industry, the impact of AI, and the importance of creativity in B2B marketing. Learn how StackAdapt is helping brands and agencies navigate the complexities of digital advertising to drive success.
2024-06-1733 min
This New WayVitaly Pecherskiy, Co-Founder at StackAdapt, on the Role of the CEO, Mental Models, and Employee OnboardingVitaly’s journey from COO to CEO of StackAdapt, a thriving programmatic advertising company, is marked by substantial role diversification and a refined approach to leadership. In discussion with host Aydin Mirzaee, Vitaly highlights the nuanced differences between the roles.
👉 Visit our website to get all the details: https://fellow.app/supermanagers/vitaly-pecherskiy-stackadapt/
As COO, operational efficiency and internal management were his forte. However, stepping into the CEO role required a shift towards more strategic decision-making and external representation of the company.
Understanding that effective leadership requires relia...
2024-05-1644 min
How Agencies ThriveS4 E11 | Strategies for Travel MarketingUnlock programmatic ads, personalization, and trends shaping up in travel marketing for 2024. Discover success metrics, privacy insights and challenges in the evolving landscape of digital travel marketing. Sneha Suhas is joined by Yehia ElKhouly and Munem Nasif from StackAdapt to discuss.
2024-02-0733 minHow Agencies ThriveS4 E10 | Political Advertising: Trends & StrategiesDelve into the evolving world of political advertising to explore trends, challenges, and effective strategies in the digital age. Sneha Suhas is joined by Thom Josephson, Media Director at Blue State, and Charlie McDonald, Account Executive at StackAdapt to discuss.
2024-01-2441 minHow Agencies ThriveS4 E9 | Must-Know Digital Advertising Trends for 2024Step into the future of advertising as we unravel the anticipated marketing trends which are set to redefine 2024's digital landscape. Discover the strategies shaping the next wave of programmatic advertising and gain invaluable insights to stay ahead. Sneha Suhas is joined by Ashley Britton from StackAdapt and David Nicotra from Foundry to discuss.
2024-01-1037 minHow Agencies ThriveS4 E8 | Quick Strategies for Holiday Advertising SuccessIn this special episode we're uncovering last-minute strategies that will supercharge your holiday campaigns. Sneha Suhas is joined by programmatic experts, John Carvalho and Aarjav Thakore from StackAdapt, to discuss actionable tips and tailored strategies that will make this holiday season your most successful yet.
2023-11-2228 minHow Agencies ThriveS4 E7 I B2B SaaS Marketing: How to Navigate Unique ChallengesFor your B2B SaaS marketing to thrive, you need to create compelling content that explains complex products through a personalized approach. Sneha Suhas is joined by Preetish P., Marketing Director at Bettermode, to unpack the intricacies of B2B SaaS marketing. Tune in to learn tailored strategies that will help you win at nurturing leads in extensive sales cycles.©StackAdapt Inc.2023
2023-11-0840 minHow Agencies ThriveS4 E6 | Cart to Conversion: How to Harness E-commerce TrendsLearn how you can leverage personalization to enhance customer experiences, and drive conversions for your e-commerce business. Sneha Suhas is joined by Henry Marshall, Founder at Silvertip Digital to discuss the latest trends and game-changing strategies that are revolutionizing the online retail landscape.©StackAdapt Inc.2023
2023-10-2524 minHow Agencies ThriveS4 E5 | Global Trends in Advertising SpendWe're unpacking year-over-year growth in ad spend across global markets including Europe, Asia, and North America. Sneha Suhas chats with industry experts Karan Saggi, Samantha Allison, and Louise Hutley from StackAdapt about the unexpected trends in consumer behavior that are influencing ad spend. Tune in to learn valuable advertising insights.©StackAdapt Inc.2023
2023-10-1123 min
The Marketing StirVitaly Pecherskiy (StackAdapt) - A Little Bit of LuckVitaly Pecherskiy, the COO of StackAdapt chats with us about his experiences as co-founder of StackAdapt, and shares his perspective on entrepreneurship, marketing, and innovation.
2023-10-0329 minHow Agencies ThriveS4 E4 | Audience Segmentation Strategies With HubSpotLearn how audience segmentation can enable marketers to personalize content and create a consistent brand message. Host Sneha Suhas from StackAdapt is joined by Kelly Sarabyn from Hubspot to explore audience segmentation strategies.
2023-09-2723 minHow Agencies ThriveS4 E3 | AI and The Power of ProgrammaticDive into the world of AI and programmatic advertising to learn the advantages of AI-driven platforms. Get an informed look into an exciting future where AI might generate ad content, and redefine KPIs. Host Sneha Suhas joined by AI experts Zeynep Akkalyoncu and Arthur Faisman from StackAdapt.©StackAdapt Inc.2023
2023-09-1330 minHow Agencies ThriveS4 E2 | Lights, Camera, Digital: The Art of Entertainment MarketingLearn how the digital landscape is transforming the way entertainment is promoted. Join host Sneha Suhas as she chats with entertainment marketing expert Amanda Au. They uncover the power of analytics, best practices in entertainment marketing, creative approaches that draw audiences, and emerging trends in the world of entertainment marketing.©StackAdapt Inc.2023
2023-08-3035 minHow Agencies ThriveS4 E1 I Marketing Funnels Demystified: Strategies for SuccessLearn how to build a full funnel marketing strategy, how non-linear customer journeys work, and how to optimize your marketing funnels across platforms and industries. Host Sneha Suhas is joined by marketing experts Chris Barr and Adam Ansoff from Add3 to discuss.©StackAdapt Inc.2023
2023-08-1624 minHow Agencies ThriveS3 Bonus Episode 6 | Decoding Marketing Attribution: Data Driven SuccessLearn how new strategies and technologies are enhancing the world of marketing attribution. Sneha Suhas explores how Jewelry Television shifted their marketing attribution strategy to thrive in the evolving digital landscape. Take away insights on selecting an attribution model that aligns with your business and marketing efforts, with expert input from Ryan Mcclurkin, Chief Analytics Officer at Jewelry Television.©StackAdapt Inc.2023
2023-07-2636 minHow Agencies ThriveS3 Bonus Episode 5 | Strategies for Success in Marketing Financial ServicesSneha Suhas is joined by experts in financial services marketing to unpack the latest trends shaping finance, and to share strategies for marketers in the finance industry. Daniel Allocca, Partner and Head of Digital and Integrated Marketing, Alli Van Spankeren, Vice President, Digital and Integrated Marketing, both from Prosek Partners and Sam Jensen from StackAdapt join Sneha Suhas to discuss actionable insights in the competitive financial marketing landscape.©StackAdapt Inc.2023
2023-07-1236 minHow Agencies ThriveS3 Bonus Episode 4 I Top Strategies for Healthcare MarketingSneha Suhas is joined by industry experts Katey Watkins from Lever Interactive and Carly Foy from StackAdapt to unpack the dynamic world of healthcare marketing. They discuss marketing strategies for healthcare that drive patient acquisition, enhance brand reputation, and foster meaningful patient-provider relationships.©StackAdapt Inc.2023
2023-06-2829 minHow Agencies ThriveS3 Bonus Episode 3 I Must-Know Trends and Strategies in B2B MarketingIn this episode, host Sneha Suhas is joined by Julian Lo from StackAdapt and Jillian White, Media Director at MRM to unpack the current B2B landscape. They discuss the latest trends in B2B marketing, and the best strategies for winning B2B campaigns.©StackAdapt Inc.2023
2023-06-1424 minHow Agencies ThriveS3 Bonus Episode 2 I The Power of Personalized TargetingSneha Suhas and creative expert Rebecca Damiani from StackAdapt explore how personalized ads can drive programmatic advertising success. They discuss what personalization is, how ad creative can be personalized, and how to optimize for personalization.©StackAdapt Inc.2023
2023-05-3118 minHow Agencies ThriveS3 Bonus Episode 1 | Programmatic and the PR LandscapeJoin host Sneha Suhas, Glenn Frates, Regional Vice President at Cision, and Ben Brodie from StackAdapt as they explore how PR has evolved in recent years, unpack the current traditional media landscape, and how that can complement a digital marketing strategy.©StackAdapt Inc.2023
2023-05-1718 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthWhy Programmatic is Growing? -- Vitaly Pecherskiy // StackAdaptVitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. In today’s advertising landscape, programmatic advertising is the standard way in which media is bought and sold. However, programmatic technology is unable to automatically solve the problems of customer acquisition and still requires an understanding of your ideal customer profile and the buyer journey to maximize results. Today, Vitaly discusses why programmatic advertising is actually growing. Show NotesConnect With: Vitaly Pecherskiy: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and C...
2023-04-1714 minHow Agencies ThriveS3 E12 | Programmatic Pulse: Unpacking the Latest Digital Advertising TrendsIn this season finale, we’re checking the pulse on all things programmatic. Matt Evered chats with experts from StackAdapt, Mark Shannon and Brandon Langevin about the latest digital advertising trends, and explores emerging channels in the programmatic space.©StackAdapt Inc.2023
2023-02-2230 minHow Agencies ThriveS3 E11 | Beyond Billboards: Digital-Out-of-Home ExplainedMatt Evered and Chris Allison from Vistar Media discuss how marketers can leverage digital out-of-home (DOOH) ads to drive programmatic performance. Learn why programmatic DOOH will help you engage your target audience in public spaces, driving brand awareness and engagement. ©StackAdapt Inc.2023
2023-02-0823 min
Coffee with a RecruiterLayoffs, hiring freezes and what recruiters can do with Zumar Dean (StackAdapt)Zumar Dean (Director of Talent - StackAdapt) joins me as a co-host on the podcast to discuss the job market, hiring freezes, layoffs and what recruiters can do during these moments.(1:20) Intro to Zum and StackAdapt(3:50) The UK/US labour market, hiring freezes and layoffs(9:15) What caused these layoffs, differences between the US and UK(18:30) What can recruiters do in these circumstances?I cite the following articles from Yahoo, Information Age and Forbes.Enjoy! Hosted on Acast. See acast.com/privacy for more...
2023-01-3034 minHow Agencies ThriveS3 E10 | Hit the Right Note With Audio AdvertisingMatt Evered and Kevin Linger from Xero unpack how marketers can leverage programmatic audio advertising to connect with listeners, right in their ears. Learn what programmatic audio is, how it works, and how to leverage audio to reach quality audiences in screen-free moments. ©StackAdapt Inc.2023
2023-01-2526 minHow Agencies ThriveS3 E9 | Forecasting a Successful Weather Targeting CampaignMatt Evered and Bobbi Whyte from Big Partnership (UK) discuss how the weather can influence consumer habits and buying behaviour. Learn what weather targeting is, weather targeting strategies, and how you can leverage this tactic to tap into the influence of weather. ©StackAdapt Inc.2023
2023-01-1120 minHow Agencies ThriveS3 E8 | How to Add Programmatic to Your Marketing MixMatt Evered and programmatic expert Helene Parker unpack the basics of programmatic advertising. Learn how to add programmatic to your marketing mix, how to scale with programmatic, and best practices for programmatic ads. ©StackAdapt Inc.2022
2022-11-2324 minHow Agencies ThriveS3 E7 | Footfall Attribution: From Digital Ads to In-Store TrafficEver wondered how digital efforts can lead to in-store conversions? In this episode, host Matt Evered discusses how digital efforts can drive traffic to a brick-and-mortar location and what footfall attribution is all about with experts from North Strategic and StackAdapt.©StackAdapt Inc.2022
2022-11-0922 minHow Agencies ThriveS3 E6 | How to Drive Performance With B2B MarketingMatt Evered chats with Mohan Ram and Mike Partin from DigitalOcean to learn tactics for driving B2B marketing performance. Learn how to define a full-funnel strategy, B2B marketing best practices, and programmatic strategies for B2B campaigns. ©StackAdapt Inc. 2022
2022-10-2629 minHow Agencies ThriveS3 E5 | Leveraging Programmatic Creatives That ConvertMatt Evered and creative expert Farzin Ghayour from StackAdapt discuss why creative is king when it comes to digital advertising, and what it takes to build creatives that lead to conversions. ©StackAdapt Inc.2022
2022-10-1218 minHow Agencies ThriveS3 E4 | Global Trends in Advertising SpendJoin Matt Evered as he unpacks global marketing and advertising trends with StackAdapt experts from around the globe. Learn insights in agency spending, consumer behaviour in markets around the world, and the buying signals that are forecasting future digital advertising trends. ©StackAdapt Inc.2022
2022-09-2827 minHow Agencies ThriveS3 E3 | Reach Voters With Digital Political AdvertisingMatt Evered explores how programmatic advertising can drive political campaign performance with guests Todd Van Etten, Chief Digital Strategist at The Herald Group, and Nathan Saxman, Senior Account Executive at StackAdapt. Learn how a diverse media mix can benefit political messaging, and how programmatic strategies can drive political campaign success. ©StackAdapt Inc.2022
2022-09-1434 minHow Agencies ThriveS3 E2 | Score Big With In-Game AdvertisingThere’s a new kid on the digital advertising block: In-game advertising. Join Matt Evered and Aditi Ramesh, Director of Programmatic at Anzu, as they break down what in-game advertising is, how advertisers can get in the game, the benefits of this programmatic channel, and more. ©StackAdapt Inc.2022
2022-08-3119 minHow Agencies ThriveS3 E1 | Winning E-commerce With Programmatic CampaignsMatt Evered and Praveen Victor, Head of Growth at Clutch, explore how digital marketers can leverage programmatic advertising for e-commerce campaigns. Learn the latest e-commerce trends, how to track programmatic performance throughout the conversion funnel, and discover how programmatic advertising is a disruptor in the automotive industry.©StackAdapt Inc.2022
2022-08-1721 minHow Agencies ThriveS2 Bonus Episode 04 | How to Avoid Ad FatigueIn the final one of the How Agencies Thrive Bonus Episode series, Matt catches up with StackAdapt’s creative expert, Allie Hobbs who gives well-sought-after advice on ad fatigue, how to avoid it and what creatives techniques could be adopted to slay your ads.©StackAdapt Inc.2022
2022-08-1014 minHow Agencies ThriveS2 Bonus Episode 03 | Trends in Programmatic AdvertisingIn this bonus episode of How Agencies Thrive, Matt Evered, Education and Development Manager at StackAdapt leads a discussion with Pierce McManus about the top three trends that advertisers need to be paying attention to right now.©StackAdapt Inc.2022
2022-07-1312 minHow Agencies ThriveS2 Bonus Episode 02 | Using Marketing Data to Impact Your CampaignsIn this bonus episode of How Agencies Thrive, Matt Evered, Education and Development Manager at StackAdapt leads a discussion about marketing data with Alex Billington from Funnel and Mark Shannon from StackAdapt.©StackAdapt Inc.2022
2022-06-1518 minHow Agencies ThriveS2 Bonus Episode 01 | How to Escape the Walled GardensHow Agencies Thrive is back with bonus episodes before Season 3 takes off in full swing! Join Matt Evered as he chats with Shiv Gupta from U of Digital, to unpack the shift in advertising beyond the walled gardens, and how agencies can best leverage programmatic in their upcoming digital campaigns.©StackAdapt Inc.2022
2022-05-1815 min
How Agencies ThriveS2 E12 | The Power of Programmatic for Political AdsLearn how political advertising is evolving, and how programmatic technology is helping agencies run political campaigns that thrive. We’re joined by Ryan Horn from Bullhorn Communications and Katrina Moore from StackAdapt to discuss.©StackAdapt Inc.2022
2022-02-2338 min
How Agencies ThriveS2 E11 | Certified Strategies for Higher Education MarketingLearn how education marketers have adopted new strategies to stay relevant and competitive in a rapidly changing climate for higher education institutions. We’re joined by Alison Baumann from TCS Education System, and Ben Masters from StackAdapt to discuss.©StackAdapt Inc.2022
2022-02-0953 min
How Agencies ThriveS2 E10 | Leveraging Programmatic for a Vertical Marketing StrategyIn this episode, we’re joined by Maz Tannir and Anup Patel from the Canadian agency, WS, to discuss innovative ways that programmatic advertising technology can be used for niche verticals and showcase best practices for campaign performance.©StackAdapt Inc.2022
2022-01-2634 min
How Agencies ThriveS2 E9 | Driving Performance With Contextual AdvertisingWe’re joined by Yang Han, Vitaly Pecherskiy, and Ned Dimitrov from StackAdapt to explore the future of contextual advertising. They discuss current contextual advertising technology, industry trends to look out for in 2022, and the bright future of contextual advertising in the programmatic landscape.©StackAdapt Inc.2022
2022-01-1244 min
How Agencies ThriveS2 E8 | Driving The First Click With CreativesIn this episode, we're joined by Denis Melnik of JC+CO Growth Accelerants Inc. to discuss innovative ways in which marketers can drive the first click on their creatives. We dive into uncovering engagement tactics, creative strategy, and catering to the right audience segments to provide insight into how to accelerate that first audience interaction.©StackAdapt Inc.2022
2021-12-0149 min
The Alldus Podcast - AI in ActionE282 Nedialko Dimitrov, VP of Data Science at StackAdaptToday's guest is Nedialko Dimitrov, VP of Data Science at StackAdapt in Toronto, Canada. Founded in 2014, StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV and audio ads. StackAdapt's state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience.
In the episode, Ned will discuss:
His background & transitioning from academia to industry,
StackAdapt’s interesting work in the AdTech sector,
Problems they are solving in the data science team,
What a typical project lifecycle lo...
2021-11-1519 min
How Agencies ThriveS2 E7 | How to Cultivate Thriving Cannabis Marketing CampaignsCannabis is a highly regulated industry, but in 2020, sales grew by 67%. We’re joined by Peter Reitano from Abacus Agency and Amika Evans from StackAdapt to learn how using compliant tactics and leveraging emerging technology can help advertisers thrive, even when working in sensitive verticals like cannabis marketing.©StackAdapt Inc.2022
2021-11-1031 minHow Agencies ThriveS2 E6 | The Right Prescription for Healthcare MarketingWe’re joined by Alexander Romero-Wilson of Eko Health to discuss how the pandemic has driven innovation in healthcare marketing, from unique strategies to healthcare compliance. Listen in to learn how healthcare marketers can thrive despite impacts of COVID-19 on the industry, and the future of healthcare advertising.©StackAdapt Inc.2022
2021-10-2741 min
How Agencies ThriveS2 E5 | The Greatest Assets for Financial Services Marketing The last two years have been defined by career changes, relocation, and urgency when it comes to making financial decisions. We’re joined by Cash Meyerhoffer and Jennie Anderson from thomasarts, and Zach Van Kerrebroeck from StackAdapt, to learn how financial services marketing has shifted strategically to build consumer trust, and foster growth during uncertain times.©StackAdapt Inc.2022
2021-10-1329 min
How Agencies ThriveS2 E4 | How to Plan Your 2021 Holiday Marketing CampaignsLast year’s uncertain holiday season saw limited in-store shopping options and online shopping taking the spotlight., The way consumers purchase products has changed significantly in the last 18-months, and needs to be taken into consideration for your 2021 holiday planning. In this episode, we’re joined by three campaign experts from StackAdapt to discuss past learnings and future strategies for holiday shopping as we head into this year’s busiest retail season.©StackAdapt Inc.2022
2021-09-2942 min
Growth Marketing CampThat One Time Content Marketing Saved the World (for StackAdapt)It’s every marketer’s worst nightmare that their entire database disappears overnight. And while that’s not exactly what happened to Christiana Marouchos and the StackAdapt marketing team in March of 2020, the impact of the pandemic was nearly as severe. The majority of their go to market motion relied on in-person value creation, and the company looked to Christiana for what to do next as their Director of Digital Marketing. She took hold of the digital-first opportunity and found ways to increase brand familiarity without the handshakes. Her team’s strategies paved the way for growth that’s taken Stac...
2021-09-2741 min
How Agencies ThriveS2 E3 | Strategies to Succeed in B2B Digital Marketing Without conferences and business travel, B2B marketers have shifted their focus to other strategies, like demand generation and account-based marketing. We’re joined by Rob Bridgens from Reflect Digital, and Brandon Langevin from StackAdapt, to discuss how B2B has embraced digital marketing tactics, and how marketers can thrive in this new landscape.©StackAdapt Inc.2022
2021-09-1537 min
How Agencies ThriveS2 E2 | The Future of Travel and Tourism Marketing Since 2020, nearly every aspect of the travel and tourism industry has had to adapt. With strict travel regulations, stay-at-home orders and plans put on hold, marketers have had to embrace changes to navigate the waters ahead. We’re joined by Jim Reagan from MediaOne and Jason Laronde from StackAdapt to reflect on consumer trends, impacts to the industry, winning strategies, and the future of travel and tourism marketing. ©StackAdapt Inc.2022
2021-09-0147 min
How Agencies ThriveS2 E0 | Season 2 OverviewHow Agencies Thrive is back! In this season preview, host Matt Evered fills you in on the guests and topics that you can expect to hear in upcoming episodes. Tune in to learn how this season of the show will help your agency thrive.©StackAdapt Inc.2022
2021-08-1803 min
How Agencies ThriveS2 E1 | Navigating the New Normal in 2021 In this roundtable discussion, we’re exploring how agencies can thrive in the new digital marketing normal. Chris Kane of Jounce Media, Nadine Tull from Mirren, and StackAdapt’s Vitaly Pecherskiy discuss how the digital marketing landscape has evolved, the silver linings that the pandemic has brought the advertising industry, and what digital marketers can expect moving forward.©StackAdapt Inc.2022
2021-08-1839 min
Marketing News CanadaVitaly Pecherskiy (StackAdapt)The one where Darian interviews Vitaly from Stackadapt.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram...
2021-05-0732 min
Innovators#32 - StackAdapt - Working at a Fast Growing CompanyIn this episode, we spoke with Vitaly Pecherskiy, Co-Founder & COO and Natalia Vassilieva, VP of People & Culture at StackAdapt. Vitaly shares with us the inception story of StackAdapt's innovative programmatic ads platform while Natalia talks about their overseas expansion plan and growth opportunities available to the entire StackAdapt team. As of 2020, StackAdapt is ranked 6th in Deloitte’s Technology Fast 50 ranking, and 23rd in Fast 500 in North America. Link to StackAdapt: www.stackadapt.com
2021-04-0933 min
Marketing Over CoffeeBack with Vitaly Pecherskiy, Co-Founder and COO at StackAdapt!In this Marketing Over Coffee: In this episode Vitaly Pecherskiy brings us up to speed on programmtic advertising and more!! Direct Link to File Brought to you by our sponsor: Terminus When we last talked with Vitaly it was all about native advertising, now it’s multi-channel Working with a Demand Side Platform (DSP) Creative team […] The post Back with Vitaly Pecherskiy, Co-Founder and COO at StackAdapt! appeared first on Marketing Over Coffee Marketing Podcast.
2021-04-0927 min
Marketing Over CoffeeBack With Vitaly Pecherskiy, Co-Founder and COO at StackAdapt!In this Marketing Over Coffee: In this episode Vitaly Pecherskiy brings us up to speed on programmtic advertising and more!! Direct Link to File Brought to you by our sponsor: Terminus When we last talked with Vitaly it was all about native advertising, now it's multi-channel Working with a Demand Side Platform (DSP) Creative team going from 1 to 14 in 2 years, and expected to double again in six months 9:11 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing...
2021-04-0927 min
How Agencies ThriveS1 E13 | Holiday Special: Tactical Strategies to Maximize this Year’s Shopping Season: StackAdaptIn this special holiday episode from StackAdapt, Vitaly Pecherskiy, Co-founder and COO, is joined by Meredith Hentschel, Solutions Manager, to discuss the transformative impact of COVID-19 on the advertising industry as a whole. Meredith reveals how different buyer demographics have reacted differently to COVID-19. While a baby boomer with significant passive income might be less concerned with the ongoing situation, your sales might have witnessed a significant dip if you are targeting a younger clientele. Listen in while Vitaly and Meredith discuss how the pandemic has...
2020-11-0552 minHow Agencies ThriveS1 E12 | Building Agency 2.0: Alex Panousis, CaratIn this episode, Vitaly Pecherskiy, StackAdapt’s Co-founder and COO, talks with Alex Panousis, CEO, Carat Canada about the bigger picture and building agency 2.0. While most sectors have managed to run their operations relatively smoothly, others have been completely devastated in the 6 months since the world went into lockdown mode owing to COVID-19. Alex emphasizes the importance of understanding the intricacies of a business can enable an agency to develop innovative ideas that can ensure growth even in this challenging environment. Listen in while Vitaly and Alex discuss how to utilize data while giving due imp...
2020-09-0938 min
How Agencies ThriveS1 E11 | Why Agile Ad Agencies are the Need of the Hour: Ashley Shuey, Allen & GerritsenIn this episode, StackAdapt’s Carly Foy is joined by Ashley Shuey, Media Director at Allen & Gerritsen to discuss the fluidity of agencies in 2020. When most of the world went into a complete shut-down in mid-March, many organizations pressed the panic button and pulled the plug on advertising - albeit temporarily. Ashley highlights why purely buying media from a mathematical standpoint is flawed - because at the end of the day you are marketing to people not pixels. Listen in while Ashley and Carly discuss how the scenario changed completely when organizations resumed advertising. Consumer perc...
2020-08-2627 min
How Agencies ThriveS1 E10 | How Schools and Colleges are Pivoting for Today and Tomorrow: John Miller, Vermont Law SchoolIn this episode, Pam McBride of StackAdapt learns some valuable lessons about how to pivot on a dime from the Vermont Law School’s John Miller. The Vermont Law School was able to leverage the expertise of its marketing team to mitigate the negative fallout of COVID-19. John shares how having an in-house team allowed the school to adopt a nimble approach and quickly pivot its marketing strategy after the virus broke out. John built an in-house next-generation marcomm team nearly 5 years ago that was instrumental in adopting a nimble approach and quickly pivoted their marketing strategy ac...
2020-08-1240 min
How Agencies ThriveS1 E9 | Creative Strategies to Protect and Revive the Travel Industry Post-COVID: Mikey Sadowski, Intrepid TravelThe overarching theme of this episode with StackAdapt’s Jason Laronde and Mikey Sadowski from Intrepid Travel, is COVID-19 and its far-reaching impact on the travel industry. With the World Health Organization estimating that the pandemic will result in a 78% contraction for the travel industry, Mikey shares some insights into how to both protect and revive travel in these challenging business conditions. From negligible to moderate to severe – the virus has had a varying impact on mobility and hence, travel in different regions of the world. Listen in while Jason and Mikey discuss how Intrepid has a...
2020-07-2253 min
How Agencies ThriveS1 E8 | All Things Measurement and AttributionIn today’s show, Michael Shang, Director of Partnerships and Product Solutions, Stackadapt interviews Rachel Gantz, GM, Activation, Comscore Inc. We start this show with Rachel sharing her background information. Rachel started as a strategic consultant. However, she soon realized that industry stakeholders were finding it difficult to access granular data. And soon she pivoted towards market research and advertising. Next, listeners will learn about the different benefits of using Comscore solutions. Comscore provides advertisement planning and buying solutions that enable media buyers to make correct business decisions. Additionally, using Comscore solutions, media buyers can also...
2020-07-0839 min
How Agencies ThriveS1 E7 | Digital Advertising in the Finance WorldIn this episode, Rob Assimakopoulos of CIBC and Share Ryan from StackAdapt discuss digital transformation in the financial services and banking industry, and how it has been greatly accelerated in the past few months due to the coronavirus outbreak. As we practice social distancing and attempt to carry out business in a contactless manner, going digital has become a necessity. So, what are some of the biggest challenges that banks and financial institutions face as they attempt to increase digitalization? Listen in while Rob and Share dig into companies, messaging and how several of them tend...
2020-06-2453 min
How Agencies ThriveS1 E6 | Go-to-Strategies for Crisis Communications: Lanny Cardow, NATIONAL Public RelationsIn this episode, Brandon Langevin and Amika Evans of Stackadapt, talk with Lanny Cardow of NATIONAL Public Relations about the important distinctions between brand communications and crisis communications and how agencies do, and should, approach these as different niches. In the wake of the coronavirus pandemic, are companies altering their messaging and changing the way they function? While it is true that some businesses have come to a complete standstill, there are some businesses that are operating and need to communicate and advertise. Listen in while Brandon, Amika and Lanny talk about the difference between brand...
2020-06-1737 min
How Agencies ThriveS1 E5 | Harnessing Changing Consumer Habits to Reshape the Future: John Shaughnessy, LiveRampIn this episode, Christian St. Louis from StackAdapt and John Shaughnessy of LiveRamp examine the impact of COVID-19 on the advertising world. While some businesses have completely stopped advertising, others have doubled down on their advertising spend. While digital ad spends is down by a third, social media usage has shot up by 70% right now. This anomaly has created a unique situation where businesses can reach a much larger audience for every marketing dollar spent. Listen in while John and Christian cite historical data as well as current statistics to reveal why advertising right now can...
2020-06-101h 01
How Agencies ThriveS1 E4 | Current Trends in B2B Digital Marketing: Nick Rennard and Andrew Seidman, Digital Reach AgencyIn this episode, Alex MacArthur from StackAdapt is joined by Nick Rennard and Andrew Seidman from Digital Reach Agency to discuss the latest trends in B2B digital marketing, reveal some of the biggest opportunities, and share how to avoid some common mistakes organizations make. The impact of the ongoing outbreak has drastically impacted brick and mortar businesses, however contrary to popular perception, SaaS and technology companies are feeling the impact as well.Listen in as Nick and Andrew discuss the pros and cons of work-from-home and also speculate how this shift in work styles w...
2020-05-2755 min
How Agencies ThriveCurrent Trends in B2B Programmatic Advertising: Nick Rennard and Andrew Seidman, Digital Reach AgencyIn today’s show, we discuss the latest trends in B2B digital marketing, reveal some of the biggest opportunities, and share how you can avoid some common mistakes that organizations often make.Joining Us:Nick Rennard, Director of Paid and Search Engine Marketing, Digital Reach AgencyAndrew Seidman, Co-founder, Digital Reach AgencyAlex McArthur, Account Director, StackadaptWe start this show by discussing the impact of the ongoing virus outbreak on SAAS and technology companies. Of co...
2020-05-2756 min
How Agencies ThriveS1 E3 | Why Advertisers Are Gravitating From Linear TV to Connected TV: Jeremy Smith, TelariaIn this episode, Jeremy Smith from Telaria joins Meredith Henstchel to dig into all things TV, starting with all of the industry acronyms that tend to be befuddling—OTT, CTV and linear TV. The advantages of advertising on CTV are endless but not everyone has made the leap. Contrary to linear TV, advertisers can access real-time data which allows instant performance evaluation and a strategy shift, if required. Listen in as the differences of advertising on CTV compared to linear TV and traditional TV are revealed. Certainly, the audiences on CTV are far more engaged and...
2020-05-2051 min
How Agencies ThriveS1 E2 | Managing the Challenges of Political Advertising: Jeff King and Nicholas Giustino, ArenaIn this episode, Eli Bardikoff is joined by Jeff King and Nicholas Guistino of Arena to discuss in-depth how agencies manage the challenges of political advertising. Unlike a traditional corporate advertising campaign, agencies do not have the luxury of time while devising a strategy for a political ad campaign. Moreover, because of the need to deliver results in a short period, agencies handling political campaigns need to choose reliable platforms with proven service. Listen in as the conversation touches on how the ongoing COVID-19 crisis has set the stage for an intense and keenly contested election later t...
2020-05-1446 min
How Agencies ThriveS1 E1| Digital Advertising Today: StackAdapt RoundtableIn this episode, Vitaly Pecherskiy Co-Founder and COO of StackAdapt is joined by members of the StackAdapt team in a roundtable discussion exploring the challenges facing agencies, budgets, brands, messaging and channels in the wake of the virus outbreak. As the virus has brought the whole world to a grinding halt, companies and brands are slowly but surely waking up to the fact that they have no choice but to wholeheartedly embrace digital advertising. The current situation might alter buying behaviour forever, which leaves little option for companies but to embrace a “new normal”. Listen in as we spe...
2020-05-1249 min
How Agencies ThriveS1 E0 | Welcome To How Agencies ThriveIn this episode, Vitaly Pecherskiy Co-Founder and COO of StackAdapt explains the journey of making How Agencies Thrive finally happen from the concept, to the why and what, and who you can expect to hear in future episodes. Learn more: https://www.stackadapt.com/©StackAdapt Inc.2022
2020-05-0613 min
The Tyler Wagner ShowLidia Vijga: Account Executive at StackAdaptLidia Vijga is an Account Executive at StackAdapt which is a native advertising platform powered by machine learning and is in the top 25 start ups in Canada ranked by LinkedIn. You can learn more about Lidia here: https://www.stackadapt.com/
This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite here: http://authorsunite.com/.
Thank you for listening to The Business Blast Podcast!
Tyler
2018-09-0609 min
Lessons Learned in MarketingVitaly Pecherskiy - Co-Founder & COO StackAdaptVitaly Pecherskiy, Co-Founder & COO of StackAdapt, joins Kevin Hayes for an in-depth conversation on native advertising.
They cover the native advertising landscape, quality vs quantity in native advertising, outcomes and measurement, and content production. Along the way, they explore examples of brands that use native well and clear up some of the terminologies.
Enjoy the...
2018-04-2336 min
Entrepreneurs in Small Rooms Drinking CoffeeStackAdaptRob Kenedi speaks with Vitaly Pecherskiy of StackAdapt, a branded content native advertising platform. Fresh of their Series A, Vitaly explains how the team bootstrapped their way to finding a product, getting a $1 million seed followed shortly thereafter by a $1 million Series A and balancing HR as product-market fit is being discovered.
2016-02-0437 min