Shows
The MotUS Edge#95 - What Causes Mental Blocks in Athletes—and How Can They Overcome Them?On this episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, and Sean Timmons sit down with elite performance and mindset coach Jen Graffice, founder of Q Life, to explore the psychology behind mental blocks, confidence, pressure, fear of failure, and peak performance in youth sports. Jen explains why a mental block may have very little to do with the skill itself, how parents and coaches can unintentionally add pressure, and why building confidence requires more than telling an athlete to "just do it." The conversation also dives into work-life balance for high achievers...
2026-10-2153 minThe MotUS Edge#94 - How Can Cheer Gyms Make Extra Money During the Holiday Season? The holiday season doesn't have to mean slower revenue for your cheer gym. In this episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, and Sean Timmons share practical, creative ways cheer gym owners and youth sports facilities can increase revenue during the holidays while strengthening their gym community. From Halloween events, haunted houses, holiday camps, Black Friday "shop till you drop" clinics, Christmas markets, Santa workshops, parent nights out, New Year's Eve events, and seasonal fundraisers, the crew digs into ideas they've actually seen work in gyms. They also discuss using...
2026-10-1444 minThe MotUS Edge#93 - How Can Cheer Coaches Become Better Tumbling Coaches?On this episode of The MotUS Edge Podcast, Stacy Rowe and Sean Timmons sit down with Rommel Osuna, Tumbling Director at World Cup New Jersey and creator of TumbleCon and Tumble for Troops, to talk about coaching, education, tumbling technique, athlete safety, and the power of sharing knowledge throughout the cheerleading industry. Rommel shares how TumbleCon grew from conversations among some of the industry's leading tumbling coaches into a hands-on educational conference where coaches learn different approaches to teaching, spotting, drills, and skill development. The conversation explores why there is no single way to coach...
2026-10-0739 minThe MotUS Edge#92 - How Do You Grow a Successful Cheer Gym That Athletes Want to Stay At?What does it really take to grow a successful cheer gym—and keep athletes and families coming back year after year? Recorded live at the MotUS Business Expo, Casey Jones sits down with experienced cheer gym owners and directors Mallory Ortiz, Randy Dickie, and Pam Puckett for candid conversations about the business behind All Star cheerleading. They dive into athlete retention, enrollment, gym pricing, staffing, leadership, facility growth, customer experience, gym owner burnout, and why success goes far beyond trophies and wins. You'll hear why retaining athletes may matter more than co...
2026-10-0232 minThe MotUS Edge#91 - How Can Cheer Gym Owners Grow Their Business Through Better Connections?What does it really take to grow a successful cheer gym business? Sometimes the best ideas, partnerships, and breakthroughs happen outside the classroom—and in the conversations between cheer industry leaders. In this special live episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, and Sean Timmons come together in Nashville at the MotUS Business Expo to talk about cheer gym growth, leadership, networking, collaboration, and the value of learning from other business owners. They also pull several friends from across the cheerleading industry into the conversation, including Jason Larkins of...
2026-09-3027 minThe MotUS Edge#90 - Why Is Cheerleading Scoring So Inconsistent—and How Can It Be Better?Why can an All Star cheer team score a 98 one weekend and a 96 the next—even with a stronger routine? In this episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, and Sean Timmons sit down with Tannaz Kirichkow, owner of the California All-Stars, for a candid conversation about one of the most debated topics in competitive cheerleading: scoring and judging consistency. The group discusses subjective scoring, judge education, technique and execution scores, the challenges of AccuScore, differences between regular-season and Worlds scoring, and why better communication between coaches, judges, an...
2026-09-2353 minThe MotUS Edge#89 - Are You Building a Cheer Program That Will Last or Setting It Up to Fail?What makes a successful cheer gym last for decades while others struggle to survive? Stacy Rowe, Casey Jones, and Sean Timmons tackle one of the biggest challenges facing All Star cheer leaders: balancing elite team success with long-term program growth. They discuss athlete progression, youth development, level placement, parent expectations, Worlds teams, competition structure, and how gym owners can avoid common mistakes that lead to declining programs. Whether you're building athletes from the ground up or trying to strengthen your gym culture, this episode offers practical insights on creating sustainable success without sacrificing the future o...
2026-09-161h 02The MotUS Edge#88 - Can Your Mindset Change Your Life? The Science of Joy, Resilience & Peak PerformanceCan your mindset truly transform your health, business, and life? In this inspiring episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, Sean Timmons, and special guest Nicole Kernohan—TEDx speaker, high-performance coach, and bestselling author of Audacious Joy—explore the powerful connection between mindset, resilience, gratitude, and peak performance. Nicole shares her extraordinary journey from being partially paralyzed after a multiple sclerosis diagnosis to living symptom-free for more than 20 years, revealing how belief, gratitude, and intentional thinking reshaped her future. Together, the hosts discuss overcoming adversity, breaking limiting beliefs, avoiding perfectionism, and creating last...
2026-09-0949 minThe MotUS Edge#87 - Why Does Success Feel So Stressful for Business Owners?Success is exciting—but why does it often come with more pressure instead of more peace? In this episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, and Sean Timmons have an honest conversation about the hidden cost of entrepreneurship, leadership, and building successful businesses. They discuss burnout, balancing family and business, knowing when to pivot instead of quit, managing stress, finding purpose, and creating a lasting legacy while leading others. Whether you own a cheer gym, dance studio, youth sports business, or any small business, this episode offers practical leadership insights and enc...
2026-09-021h 05The MotUS Edge#86 - Encore Episode: Is a Full Parking Lot a Sign Your Gym Is Growing Too Fast?In this fun episode, we tackle the counterintuitive truth about All Star Gyms - if you're not struggling with parking issues, you might not be growing fast enough! Join us as we dive into the real-world challenges of rapid gym expansion and what it means for your business. We field questions from gym owners nationwide, addressing crucial concerns maximizing limited floor space, and navigating the complexities, and navigating the crazy gym owner world. Whether you're dealing with overflow lots or wondering how to balance your competition calendar, this episode delivers practical solutions for gyms at every stage of growth.
2026-08-2635 minThe MotUS Edge#85 - How Can Parents Build Confident Athletes Without Adding More Pressure?How do parents and coaches help young athletes build confidence without creating more pressure? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with coach, gym director, and author Becky Acra to discuss the powerful lessons from her new book, Raise the Athlete. Becky shares her perspective as a gym owner, coach, and parent, offering practical advice on athlete confidence, sports parenting, communication between coaches and parents, handling pressure, preventing burnout, encouraging multi-sport participation, and helping athletes develop an identity beyond sports. Whether you're raising...
2026-08-1956 minThe MotUS Edge#84 - Encore Episode: Should You Hire Parents to Work at Your Gym—or Is It a Disaster Waiting to Happen?Got parent employees? This quick-edge episode of The MotUS Edge Podcast Short is for you! Join Stacy and Casey for an essential conversation about the unique dynamics of hiring parents at your gym – whether they're spotting back handsprings or managing your front desk. In this power-packed session, we're tackling the dos and don'ts of bringing parents onto your payroll. Get practical tips for maintaining professional boundaries, setting clear expectations, and creating a positive work environment that benefits everyone. Our dynamic duo shares real-talk advice on navigating those tricky situations when personal and professional relationships overlap....
2026-08-1226 minThe MotUS Edge#83 - What does it take to build a stronger cheer gym while helping grow the entire All Star industry?In this episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, and Sean Timmons discuss the future of All Star cheer, why collaboration beats competition, how business owners can create sustainable careers, and the vision behind MotUS, the MotUS Business Expo, and the new CHEER & DANCE NOVAS Awards. They also explore leadership, industry innovation, employee development, business growth strategies, and why investing in the next generation of athletes and professionals matters more than ever. ✅Perfect For: cheer gym owners, dance studio owners, youth sports entrepreneurs, program directors, coaches, event producers, and industry leaders wh...
2026-08-0558 minThe MotUS Edge#82 - How Can Cheer Gym Owners Build Long-Term Wealth Without Hurting Their Business?What are the smartest financial decisions youth sports business owners can make? In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with financial advisor and Knoxville Summit founder Mark Pancratz to discuss practical financial strategies for cheer gym owners, dance studio owners, and youth sports entrepreneurs. From building emergency reserves and separating business and personal finances to hiring at the right time, increasing revenue, avoiding common financial mistakes, and planning for long-term wealth, Mark shares actionable advice that every business owner can implement immediately. You'll also hear why...
2026-07-2153 minThe MotUS Edge#81 - How Can Small Business Owners Build a High-Performing Team?In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Angelo D'Amico to unpack leadership lessons every small business owner can use: building high-performing teams, creating a strong company culture, delegating with trust, making principled decisions, and leading people through pressure without losing sight of profit, purpose, or long-term stewardship. This conversation connects leadership, team management, athlete-first decision-making, and business sustainability in a practical way for cheer and dance gym owners. ✅Perfect For: This episode is perfect for cheer gym owners, dance studio owners, youth sp...
2026-07-081h 01The MotUS Edge#80 - Should Small Gyms and Mega Gyms Compete Separately in All Star Cheer?Should small gyms and mega gyms be competing on the same playing field in All Star Cheer? In this episode of The MotUS Edge, Stacy Rowe and Casey Jones dive into one of the most debated topics in the cheer industry: the Small Gym Summit, D1 vs. D2 classifications, flex divisions, age grids, athlete participation, and the impact of competitive structures on gym growth and athlete opportunities. They explore how industry rules affect business decisions, community growth, competitive fairness, and the future of All Star Cheer. Whether you're a gym owner, coach, program director, or...
2026-06-2438 minThe MotUS Edge#79 - How Do You Build Confidence in Teens?In this episode of The MotUS Edge, Stacy Rowe and Casey Jones sit down with Brayden Black to talk about how to build confidence in teens, motivate young athletes, and help kids separate self-worth from performance. They unpack trust, autonomy, honest coaching, and comparison so parents, coaches, and gym owners can better lead the next generation. ✅Perfect for: Cheer gym owners, coaches, parents, and youth leaders who want practical ways to connect with teens, build confidence, strengthen mindset, and support young athletes with clarity and trust. Brayden on Instagram: https://www.in...
2026-06-1752 minThe MotUS Edge#78 - How Do You Build a Winning Team Culture in Cheerleading?In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with mental performance coach and Mind Body Cheer founder Jeff Benson to talk about one of the biggest challenges gym owners and coaches face today: building a healthy, lasting team culture. From leadership struggles and parent communication to athlete identity, emotional regulation, and handling criticism in the social media era, Jeff shares practical tools for creating champion-minded athletes and stronger gym environments. This episode is packed with real conversations, honest leadership lessons, and actionable advice for all-star cheer and dance...
2026-06-101h 04The MotUS Edge#77 - Why Are Cheer Gym Owners Struggling More Than Ever in 2026?In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with returning guest Sean Timmons, the new Executive Director of MotUS, for a raw and honest conversation about the real challenges facing cheer gym owners in 2026. From skyrocketing rent and rising operating costs to burnout, leadership, business growth, and adapting after COVID, this episode dives deep into what it truly takes to survive and thrive in the all-star cheer industry today. Sean shares lessons learned from decades in cheerleading, gym ownership support, event production, and leadership development while offering practical...
2026-06-0352 minThe MotUS Edge#76 - How Has All Star Cheerleading Changed Over the Years?How has all star cheerleading evolved—and is it better than ever? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones break down the biggest changes in competitive cheerleading, from hard floors to spring floors, rubric-based scoring, music restrictions, roster sizes, and the growing cost of the sport. They dive into how modern cheer score sheets impact creativity, athlete development, safety, team structure, and gym business strategy. If you're a gym owner, coach, parent, or athlete wondering how the evolution of all star cheer affects championship season pressure, team culture, and lo...
2026-05-2755 minThe MotUS Edge#75 - What does it really take to build a successful youth sports business that lasts over five decades?In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Jeff Metzger, founder of Kids First Sports Center, to unpack the leadership lessons, delegation strategies, and mindset shifts that fueled 53 years of continuous growth. From learning the difference between mistakes and irresponsibility to mastering delegation and decentralization, Jeff shares hard-earned wisdom on scaling a business without losing your sanit or your culture. This episode dives into leadership accountability, hiring for character, setting clear expectations, and creating systems that empower your team to thrive. If you've...
2026-05-2054 minThe MotUS Edge#74 - How Can Leaders Use Brain Science to Build Stronger, More Engaged Teams?What if the key to better leadership, stronger teams, and less burnout was understanding how the brain actually works? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with neuroscience-based leadership expert Dr. Sherry Yellin to uncover how brain science can transform the way you lead. From understanding how "threat brain" shuts down creativity and performance to learning how clarity, communication, and connection can unlock your team's full potential, this episode delivers practical strategies you can apply immediately. Dr. Yellin shares how leaders can reduce stress, increase engagement, and...
2026-05-131h 13The MotUS Edge#73 - How Do You Manage End-of-Season Chaos in a Cheer Gym Without Burning Out?What does it really take to survive—and succeed—during the most chaotic time of the cheer season? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Orson Sykes, owner of Twist and Shout, to break down the realities of end-of-season pressure, tryout planning, staff management, and business growth in the all-star cheer industry. From juggling competitions, staffing decisions, and financial planning to avoiding burnout and building sustainable systems, this episode delivers real-world strategies from leaders who have lived it. You'll learn how to prioritize what matters most, plan...
2026-05-0656 minThe MotUS Edge#72 - What's it like to be an All Star Cheer ParentWhat is it really like to be a cheer parent in the world of all star cheerleading? In this entertaining and insightful episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with comedian and cheer dad Jay Yoder to pull back the curtain on the real cheer competition experience. From long award ceremonies to emotional highs and lows, they explore the passion, pressure, and humor that come with raising an athlete in competitive cheer. ay shares hilarious and relatable stories from the parent perspective, while also diving into deeper conversations...
2026-04-291h 21The MotUS Edge#71 - How Do You Successfully Run a Cheer Gym While Coaching Full-Time?What does it really take to run a successful all-star cheer gym while still coaching athletes every day? In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with gym owner Alex Csiernik of JPAC Radiance All Stars to talk about the realities of starting and managing a competitive cheer program. Alex shares how she opened her gym during COVID, how she balances leadership, coaching, and business responsibilities, and why knowing every athlete and family in your program still matters. This episode dives into gym ownership, building a strong...
2026-04-2254 minThe MotUS Edge#70 - How Do You Run Cheer Tryouts Without Chaos or Costly Mistakes?Cheer tryouts can make or break your entire season—but are you setting your program up for success or stress? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Nelson De Dios, co-owner of OC All Stars and creator of the CheerSync app, to unpack real-world tryout horror stories, team placement challenges, and the growing pains of running a cheer business. From lost athlete packets to misplacements that impact a full season, this episode dives into the systems, strategies, and tools that help gym ow...
2026-04-1537 minThe MotUS Edge#69 - What Does It Take to Coach Cheer and Dance Under One Roof?Is all-star dance finally stepping into the spotlight alongside competitive cheerleading? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Nikki Sticka, All-Star Director at Premier Athletics NKY, to break down the evolution of cheer and dance score sheets, division growth, music changes, performance quality, and the business realities of gym ownership. From the differences between dance and cheer judging criteria to the impact of music licensing changes and athlete development, this conversation dives deep into how programs can grow smarter, adapt faster, and build stronger cultures. Nikki...
2026-04-0854 minThe MotUS Edge#68 - What Hard Lessons Do Gym Owners Learn Building their Cheer & Dance Business?In this candid and powerful episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, Cole Stott, and Kevin Brubaker unpack the hard lessons they've learned as gym owners and entrepreneurs in the cheerleading and dance industry From costly real estate decisions and lease negotiations to staffing challenges, culture fit, delegation, and leadership growth, this episode dives deep into the realities of running a successful youth sports business. If you own a cheer gym, dance studio, or youth sports facility, this conversation will help you avoid common mistakes, think strategically about...
2026-04-0154 minThe MotUS Edge#67 - What Do Cheer Parents Really Think About Competitions and Gym Life?Recorded live at CX Brands Nashville Nationals, this Bonus MotUS Edge Podcast episode brings you real, unfiltered insights from All Star cheerleading parents. Host Casey Jones sits down with multiple parents to discuss their experiences at competitions, communication with coaches, financial expectations, team culture, and what truly matters most in their athlete's journey. If you've ever wondered what parents are really thinking—but not always saying—this episode pulls back the curtain. ✅Perfect For: This episode is perfect for cheer gym owners, coaches, and All Star program leaders who want to better...
2026-03-2740 minThe MotUS Edge#66 - How Do You Run a Successful Cheer Gym for 20+ Years Without Burning Out?What does it really take to build and sustain a successful All Star cheerleading gym for more than two decades? In this episode of the MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with Megan Gomarlo, owner of Northern Lights Athletics, to talk about the real journey behind 20 years of gym ownership. They discuss the transition from passionate coach to business-minded leader, navigating difficult parent relationships, building strong gym culture, and making tough business decisions while still putting athletes first. Megan also shares lessons about leadership, mentorship, communication with parents, and why...
2026-03-2557 minThe MotUS Edge#65 - How Do You Create a Cheer Competition Experience Families Never Forget?What does it really take to create a standout cheer competition experience? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones record live from The CheerExpo Nashville Nationals to talk about event production, leadership under pressure, building community at cheer events, and why family fun still matters in All Star cheer. With a surprise appearance from Lucky the Duck, CX Brands' mascot, this episode blends laughter, behind-the-scenes event insight, and real conversation about resilience, pivoting when plans change, and keeping kids at the center of every decision. This episode is a g...
2026-03-1830 minThe MotUS Edge#64 - How Does the Pro Cheer League Work—and Is It Changing the Future of Cheerleading?What does it take to launch the first-ever professional cheerleading league—and what does it mean for the future of the sport? In this episode of the MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Bill Seely and John Newby of Varsity Spirit to talk about the creation of the Pro Cheer League, the challenges of launching a live broadcast sports league, and how this new platform is creating professional opportunities for cheerleaders beyond college and all-star. They dive into the behind-the-scenes logistics, the role of athletes and team managers, viral moments like the "Free the Qu...
2026-03-111h 13The MotUS Edge#63 - Are You Actually Preparing Your Athletes for Championship Week?Championship week isn't just about what happens on the mat—it's about everything that leads up to it. In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones dive deep into how to manage pressure, prepare your athletes mentally and physically, and avoid the chaos that can derail your biggest weekend of the season. Whether you're a new coach or a seasoned gym owner, this episode delivers real talk and proven strategies to help you lead with confidence when it matters most. From warm-up room chaos to parent stress to competition mindset, get the tools you ne...
2026-03-0450 minThe MotUS Edge#62 - How Do You Build a Strong Gym Culture That Parents and Athletes Protect?Gym culture doesn't "just happen"—it's built on purpose. In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with Chasity Carter, owner of Premier Athletics Columbia, to break down how to create a values-driven cheer gym culture that holds up under pressure. They dig into parent education (including Chasity's parent bootcamp), setting clear expectations, reducing lobby drama, handling the politics of youth sports, and why "winning practice" matters more than chasing trophies. Plus: measurable culture tools like hit-tracking, celebration circles, and accountability systems that help teams grow—especially in s...
2026-02-2548 minThe MotUS Edge#61 - How Do Coaches Lead Teams Through Loss and Disappointment?n this deeply human episode, Stacy Rowe and Kevin Brubaker open up about leadership in the hardest moments — from heartbreaking personal loss to championship disappointments that shake a team to its core. They share raw stories, including Stacy's iconic "Angel Routine," Kevin's journey after losing his longtime coaching partner, and the lessons every coach, parent, and athlete needs when life doesn't follow the script. If you lead anyone — on a mat, a stage, or in a business — this conversation will steady your hand and strengthen your heart. https://www.youtube.com/watch...
2026-02-1832 minThe MotUS Edge#60 - Did Too Many Rules and Divisions Break Cheer?Is competitive cheerleading really too expensive—or are we asking the wrong questions? On this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Roger Schonder of Stingray All-Stars for a candid, no-nonsense conversation about rising costs, division overload, culture buy-in, youth sports comparisons, and what's truly shaping the future of cheerleading. From tough leadership decisions to the evolution of college and professional cheer, this episode pulls back the curtain on where the industry's been—and where it's headed. ******************************************* C...
2026-02-1157 minThe MotUS Edge#59 - Why Is Emotional Intelligence Critical for Gym Owners and Leaders?When tempers flare, emotions run wild, and the cheer world gets loud, great leaders learn to stay steady. In this MotUS Edge episode, Stacy Rowe and Casey Jones unpack real stories and hard-earned lessons on emotional intelligence—from reading the room to handling parent chaos to leading with heart and logic. Whether you're coaching, directing a program, or keeping your gym afloat, this episode gives you the mindset tools to lead with strength, grace, and a whole lot of humanity. ******************************************* Connect with the MotUS Team: Online | www.jo...
2026-02-041h 02The MotUS Edge#58 - What Are We Missing in Cheer Training? Cat Haley on Flexibility and Athlete HealthStacy Rowe and Casey Jones sit down with Cat Haley of Cat Haley Cheerleading to talk athlete longevity, flexibility, injury prevention, and their opinions of the Pro Cheer League. Cat shares her powerful personal story, breaks down why flexibility is neurological—not muscular—and explains how coaches, gym owners, and parents can better protect athletes' bodies for long-term success. From injry prevention to practical stretching strategies, this episode is a must-listen for anyone serious about building stronger, healthier cheer programs. ******************************************* Cat's Website: https://www.cathaleycheerleading.com/ Follow Cat...
2026-01-2854 minThe MotUS Edge#57 - How Can Pain and Mindset Create Real Leadership Power?In this powerful MotUS Edge Podcast episode, Stacy Rowe and Casey Jones sit down with motivational speaker David Solomon of David Power Talk to unpack how pain can become purpose. From childhood trauma and addiction to burning the boats and choosing growth, David shares raw stories and practical mindset shifts that help leaders, gym owners, and everyday grinders reclaim their power. This episode dives deep into choice, resilience, leadership, mental health, and why mindset truly is everything. If you're ready to stop surviving and start leading—with clarity, courage, and conviction—this conversation is your wake-up call.
2026-01-211h 00The MotUS Edge#56 - How Is Data Changing the Future of All Star Cheerleading?In this MotUS Edge Podcast, Stacy Rowe and Kevin Brubaker sit down with Alex Gaggioli, founder of Cheer Theory, to unpack the data-driven backbone of All Star cheerleading. From tracking over 1,300 competitions a season to understanding industry trends, scoring transparency, and the evolution of Worlds teams, Alex shares how Cheer Theory became the go-to resource for coaches, gym owners, and fans. This candid conversation covers cheer history, technology, positivity in coverage, and what it will take for cheerleading to truly grow as a sport ******************************************* Connect with the MotUS Team:
2026-01-1453 minThe MotUS Edge#55 - What Have We Learned After One Year of The MotUS Edge Podcast?In this milestone episode of the MotUS Edge Podcast, Stacy Rowe, Casey Jones, Cole Stott, and Kevin Brubaker celebrate one full year behind the mic and reflect on the wins, challenges, and growth of 2025. From business expansions, mergers, book launches, and leadership lessons to balance, health, family, and bold plans for 2026, this episode is equal parts reflection and forward momentum. Honest insights, real talk, dad jokes, and rapid-fire questions make this a must-listen for gym owners and industry leaders ready to build smarter and lead stronger into the new year. ******************************************* Connect...
2026-01-0742 minThe MotUS Edge#54 - 🎄 Christmas Traditions, Laughs & Cheer: A MotUS Edge Holiday Mini EpisodeIn this festive MotUS Edge Mini Christmas Podcast, Stacy Rowe, Casey Jones, and Kevin Brubaker swap holiday traditions, favorite Christmas movies, family memories, and a perfectly groan-worthy dad joke. From Italian Christmas Eve feasts and potluck breakfasts to Santa visits, candlelight services, and Die Hard debates, this lighthearted episode is a reminder to slow down, laugh often, and cherish the season. A warm, witty holiday sendoff from the MotUS Edge crew before the new year kicks in. ******************************************* Connect with the MotUS Team: Online | www.joinmotus.com ...
2025-12-2417 minThe MotUS Edge#53 - How Can Leaders Be Honest Without Being Jerks?In this power-packed episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with leadership truth-teller and author Tilmer Wright to unpack his hit book How to Manage Without Being a Jackass. From the sacred duty of leading humans to the messy art of honest feedback, the trio dives into real-life stories, hard-won lessons, and the humanity at the heart of great leadership. If you've ever wondered whether you might be part of the problem—or how to avoid becoming the kind of boss people dodge in the hallway—this episode delivers the clarity, humor, and gut...
2025-12-171h 08The MotUS Edge#52 - Why Is Budgeting the Secret Weapon of Successful Gym Owners?Stacy Rowe, Casey Jones, Cole Stott, and Kevin Brubaker tackle one of the most essential—and misunderstood—topics in business and life: budgeting. From running a profitable gym to managing personal finances, the crew dives into how to build a budget that's not a restriction but a roadmap to freedom. They share hard-earned lessons, common mistakes, and tips on balancing financial discipline with life experiences—all wrapped in classic MotUS humor and honesty. ******************************************* Connect with the MotUS Team: Online | www.joinmotus.com Email | info@joinm...
2025-12-101h 00The MotUS Edge#51 - How Do You Rebuild a Business After a Life-Altering Setback?In this powerful episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, and Cole Stott sit down with Carmine Silano, founder of CheerSounds, to talk about transforming cheer music, scaling a business with tech, and overcoming life's toughest challenges. Carmine shares his journey from computer science to cheerleading, the creation of CheerSounds' groundbreaking music platform, and how he rebuilt his business while facing brain surgery. He also dives into the future of AI in cheer music, the importance of processes like OKRs, and why giving every team—big or small—the best service matters. Packed with inspiration, entrepreneurship less...
2025-12-031h 00The MotUS Edge#50 - Why Would an Ordinary Family Take on an Extraordinary Challenge?The Jones family takes us inside their grueling 29029 Everesting adventure — eight climbs, 36 hours, no excuses. Stacy and Casey sit down with Heather and Emily Jones to unpack the training, the fear, the grit, and the life-changing triumph of summiting again and again. From near-quitting moments to powerful family breakthroughs, this unforgettable story shows what happens when ordinary people choose an extraordinary challenge. Perfect for athletes, coaches, parents, and anyone hungry for a spark of courage. 29029 Eversting Website: https://29029everesting.com/ ******************************************* Connect with the MotUS Team: ...
2025-11-261h 31The MotUS Edge#49 - What Does the ONE Prime Finals Merger Mean for Cheer Gyms?In this special bonus episode, Stacy Rowe sits down with Cole Stott and Ann Lehrmann to unpack the historic merger between The ONE and Prime All-Star Finale. They dive into how the ONE Prime Finals came to be, what this united vision means for gyms, athletes, parents, and EPs, and why this partnership might just reshape the cheer and dance postseason forever. Fresh clarity, big-picture strategy, and a whole lot of heart—straight from the leaders making it happen. Press Release: https://www.theonefinals.com/uploads/4/3/7/1/43710525/one_prime_press_release_final_11.21.25.pdf
2025-11-2442 minThe MotUS Edge#48 - How Do Athletes Become Industry Leaders After Cheer?In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones welcome Tara Harris—Prime All-Star Finale Executive Director and Chief Sales Officer for MotUS and CX Brands. Tara shares her incredible journey from gymnast to collegiate cheerleader to industry leader, reflecting on her early days at GymTyme with James Speed, lessons from Jamfest, and her philosophy on transformational leadership. Tune in for inspiring stories, industry insights, and a look at how MotUS is driving growth and innovation in the all-star cheer community. ******************************************* Connect with the MotUS Team:
2025-11-191h 02The MotUS Edge#47 - What Does It Take to Compete at the Highest Levels of Cheerleading?In this inspiring episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, and Kevin Brubaker sit down with world champion cheerleader Liam Potolsky to talk about his journey from middle school cheer to Weber State and the Pro Cheer League. Liam opens up about perseverance, creativity, and redefining what it means to win in cheerleading. Tune in for insight, motivation, and laughs from one of cheer's most talented and humble athletes. Follow Liam Here: https://www.instagram.com/liampotolsky ******************************************* Connect with the MotUS Team...
2025-11-121h 01The MotUS Edge#46 - How Did iClassPro Become the Go-To Software for Gyms Worldwide?In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with iClassPro founder Chris McNabb to talk about his incredible journey from a power tumbler and gym owner to the creator of one of the most trusted software systems in the cheer, gymnastics, swim, and youth sports industries. Chris shares how a simple Rolodex inspired iClassPro, the lessons learned through two decades of entrepreneurship, and why passion—not profit—drives true success. Packed with insights for gym owners, coaches, and business leaders, this episode dives deep into innovation, leadership, and the technology shaping the...
2025-11-051h 01The MotUS Edge#45 - Going All Out: How Passion and People Built a Cheer EmpireIn this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Kevin Brubaker sit down with James Kersey and Emilee Fenn from All Out Brands to talk about their journey through cheer to founding one of the most respected independent event brands in all-star cheerleading. They share how All Out Championships began, the challenges of building a company during the rise of The Summit, and their mission to create top-tier events that truly serve coaches, athletes, and parents. Plus, hear their take on what's changed most in today's youth and why understanding people is the heart of good...
2025-10-2950 minThe MotUS Edge#44 - Where Is the Cheer Industry Headed Next?In this MotUS Edge Podcast bonus episode, host Casey Jones sits down live at the MotUS Business Expo with keynote speaker Aaron Flaker, Kari Pickering from iClassPro, and Sean Timmons from Nfinity. Together, they discuss the evolution of the cheer industry, leadership lessons, entrepreneurship, and the importance of athlete experience in All Star cheer. From the early days of JAMBrands to the next generation of event innovation, this episode is full of inspiration, nostalgia, and insight for gym owners and youth sports professionals alike. ******************************************* Connect with the MotUS Team: ...
2025-10-2430 minThe MotUS Edge#43 - How Do You Start Cheer Season Strong Without Peaking Too Early?In this episode of The MotUS Edge Podcast, Stacy Rowe and Kevin Brubaker dive into the keys for starting cheer competition season strong. From setting realistic expectations with athletes, parents, and coaches to building confidence through consistent training, they share strategies that help programs thrive under pressure. Stacy and Kevin discuss the importance of communication before and after events, balancing enthusiasm with high standards, and keeping the athlete experience at the center of every decision. Whether you're a gym owner, coach, or cheer parent, this conversation will help you navigate the highs and lows of competition season with clarity...
2025-10-2235 minThe MotUS Edge#42 - Who Is Shaping the Future of Cheer Competitions?In this special MotUS Edge Podcast bonus episode, host Casey Jones goes live from the MotUS Business Expo with some of the biggest names in the cheer and dance event world — All Out Brands, American Spirit Championships, Choice Events, and World Cheer Co. Hear powerful insights from James Kersey, Paul Skinner, Dennis Worley, and Jabreel Rayam as they share stories of innovation, collaboration, and community in the all star cheer industry. From building gyms to shaping the future of competition, this episode highlights the leaders driving growth and connection in youth sports. ******************************************* C...
2025-10-1740 minThe MotUS Edge#41 - How Do Gym Owners Survive Competition Season Without Losing Their Minds?On this episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, Kevin Brubaker, and Cole Stott share their funniest and most chaotic competition season stories—from missing team music at CHEERSPORT to building haunted house backdrops that nearly collapsed. Beyond the laughs, they dive into real strategies for gym owners: setting clear expectations with athletes and parents, improving competition communication, preparing classes for the new year, and defining what growth really means for your business. With dad joke face-offs, football talk, and practical advice, this episode blends humor with leadership lessons every gym owner can use.
2025-10-1556 minThe MotUS Edge#40 - What Does It Take to Build a Cheer Program That Lasts 30 Years?In this episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, and Kevin Brubaker sit down with Orson Sykes, the visionary founder of Twist and Shout. Orson shares his journey from NCAA gymnastics champion to one of the most respected leaders in All Star cheer. He opens up about starting his gym, the challenges of hiring and retention, building strong athlete foundations, and navigating parent expectations. The conversation dives into when to push or pull back on skill progression, the future of All Star cheer, and the business lessons that have shaped his success over nearly three...
2025-10-081h 01The MotUS Edge#39 - What Are Gym Owners Really Talking About Behind the Scenes?The first podcast where the gang is all together in person - Join Stacy, Casey, and Cole from the 2025 Business Expo as they get ready to kick off this year's event. Enjoy clips from some of the guests that have joined the expo in making it our largest and best yet! ******************************************* Connect with the MotUS Team: Online | www.joinmotus.com Email | info@joinmotus.com Facebook | www.facebook.com/joinmotus Instagram | @joinmotus ******************************************* ...
2025-10-0127 minThe MotUS Edge# 38 - How Can Cheerleading Open Doors Beyond the Mat?In this episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, and Kevin Brubaker sit down with special guest Jenna Kennedy to unpack her inspiring journey through cheerleading, sports, and business. Jenna shares how she grew up in all-star cheer, earned life-changing opportunities with the New York Yankees and Charlotte Hornets, and eventually found her way back to the cheer world through MotUS and CX Brands. From coaching athletes to helping build national cheer events, Jenna opens up about her career, lessons learned, and the friendships that fuel her success. Plus, you'll hear plenty of laughs, inside...
2025-09-241h 04The MotUS Edge#37 - What Should Parents Know Before Entering the All Star Cheer World?In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with Jason Larkins, and host of Let's Talk Cheer Podcast. Jason shares how he launched his show during COVID, the hurdles he overcame, and the lessons he's learned about transparency and leadership in the cheer industry. He also gives us a behind-the-scenes look at his brand-new book, Upside Down and Back Again: A Parent's Guide to All-Star Cheerleading, offering invaluable insights for parents navigating the All-Star cheer world. Packed with inspiration, laughter, and even a dad joke challenge, this episode is a must-listen...
2025-09-171h 02The MotUS Edge#36 - How Do Leaders Make Decisions When There's No Clear Right Choice?In this short but powerful episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones dive into the challenge of making tough decisions when there's no perfect answer. From navigating life-changing choices during COVID to handling emergency situations in the gym, they share real strategies on gathering input, trusting your instincts, and knowing when to pivot. They also discuss the importance of emergency action plans, mentorship, and sticking to your principles—even when it's hard. Whether you're a gym owner, coach, or business leader, this conversation will help you build confidence in decision-making and leadership.
2025-09-1026 minThe MotUS Edge#35 - How Do You Build a Leadership Pipeline Inside Your Gym?On this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Kevin Brubaker dive into the importance of building a leadership pipeline inside your gym. From junior coaching programs to developing directors and future owners, they share real stories of how athletes can grow into strong staff members and leaders. Stacy and Kevin unpack the traits that make a great leader, the role of mentorship, and the difference between managing and leading. Whether you're a gym owner, coach, or athlete, this episode will inspire you to create systems that grow people, strengthen culture, and set your program up...
2025-09-0339 minThe MotUS Edge#34 - Is Pro Cheer League the Future of Professional Cheerleading?In this special episode of The MotUS Edge Podcast, hosts Stacy Rowe, Cole Stott, and Kevin Brubaker welcome Varsity's Bill Seely and John Newby to reveal the launch of the Pro Cheer League. From tryouts and team selection to league expansion and athlete pay, they unpack everything about this groundbreaking step toward a professional cheerleading path. Hear how Pro Cheer League combines the best of all-star, stunt, and collegiate cheer, what cities will host the inaugural season, and why this bold vision could transform the future of cheerleading for athletes, gyms, and fans alike. Plus, get a dose of...
2025-08-2757 minThe MotUS Edge#33 - Stacy's Writing Journey: From Award Winning Novelist to The Pioneers of All Star CheerJoin Casey, Cole, and Kevin as they dive deep into co-host Stacy's incredible writing career! From her four published novels to her latest passion project, "The Pioneers of All Star Cheer," Stacy shares how her fiction writing background led her to tackle the untold history of the All Star cheerleading sport. Discover the extensive research process that involved interviewing over 100 pioneers and industry leaders to piece together this comprehensive tribute to the sport's founding figures. Stacy opens up about the challenges of transitioning from fiction to non-fiction, the emotional weight of preserving these stories, and...
2025-08-201h 00The MotUS Edge#32 - How Do You Transition from Coach to Gym Owner Without Losing Your Identity?Join Casey and Stacy on The MotUS Edge Podcast this week as they dive deep into the transition from coach to director or owner. In this insightful episode, they explore the key mindset shifts required to move from being an individual contributor to becoming an effective leader. Learn how to build your business acumen without losing your passion for coaching, navigate the delicate balance of managing former peers, and establish credibility in your new leadership role. In addition, Casey and Stacy answer some fantastic listener questions, offering practical tips and real-world advice. And don't worry—they've included so...
2025-08-1344 minThe MotUS Edge#31 - What Does Athlete Safety Really Look Like in Cheerleading Today?In this powerful episode of The MotUS Edge Podcast, Stacy and Casey sit down with Joey Gamper Cuthbert, author of Squad Safe, to talk about creating real change in the culture of cheerleading. From moving past performance-at-all-costs mindsets to fostering environments where athlete wellbeing, transparency, and mental health come first, Joey shares practical strategies that empower coaches and uplift entire programs. We explore what safeguarding really looks like in action, how to support athletes without overstepping as a coach, and why investing in coach development is key to retention and success. As always, we sprinkle in some dad jokes...
2025-08-061h 00The MotUS Edge#30 - How Do Gym Owners Prepare for a New Season Without Burning Out?Summer's ending with a bang in the All Star cheer world, and Stacy, Casey, and Kevin are here to share all the chaos! From wrapping up the summer season to pivoting into back-to-school mode, this trio dives into the whirlwind that is gym life during transition time. Fair warning: they rarely stick to the script in this one, veering off into hilarious stories and uncontrollable laughter that'll have you cracking up right along with them. Of course, no episode would be complete without Casey's legendary dad joke of the day – and this one's a doozy. They also get serious (br...
2025-07-3051 minThe MotUS Edge#29 - Why Is Respect the Most Overlooked Leadership Skill?Join hosts Stacy and Cole as they dive into the essential role of respect in achieving success. In this episode, they explore how respect is a two-way street—something you must give freely while also earning from others. Through their signature banter and dad jokes that'll make you groan (in the best way possible), Stacy and Cole break down why respect forms the cornerstone of meaningful professional relationships and personal achievement. Tune in for laughs, insights, and practical wisdom about building the respect that takes your success to the edge! For More information on The Mot...
2025-07-2333 minThe MotUS Edge#28 - Should Gym Owners Diversify Their Business or Focus on One Thing?Join Casey and Stacy on today's episode of The MotUS Edge podcast as they dive into the game-changing strategy of business diversification! 🔍 Discover why expanding your business offerings can be the key to long-term stability and growth 💡 Get actionable strategies for identifying new revenue streams that align with your core business 🚀 Explore creative diversification ideas you might never have considered ⏰ Learn the art of effective delegation - because you can't (and shouldn't!) do it all yourself As always, we share our s...
2025-07-1636 minThe MotUS Edge#27 - What Is the Hardest Part of Your First Year as a Gym Owner?Join Stacy, Casey, and Kevin as they sit down with fresh gym owners Brinti Walker and Jenni Brown for an honest conversation about the realities of starting a gym business. From navigating unexpected challenges to finding your footing in those crucial first months, Brinti and Jenni share their real-world experiences while our hosts offer practical tips and hard-earned wisdom for anyone considering or just beginning their gym ownership journey. Whether you're dreaming of opening your own facility or currently in the trenches of early ownership, this episode delivers the insider guidance you need to build a thriving business.
2025-07-091h 04The MotUS Edge#26 - How Do Gym Owners Celebrate the Fourth of July During Competition Season?Casey, Stacy, Kevin, and Cole take a quick break from the usual format to celebrate Independence Day with some patriotic spirit and groan-worthy dad jokes that are sure to make you red, white, and blue in the face! Join the crew as they share how they're celebrating the holiday and deliver some star-spangled humor that's almost as explosive as the fireworks. It's a bite-sized dose of freedom, fun, and questionable comedy to kick off your 4th of July festivities. Happy Independence Day from all of us at The MotUS Edge! For More information on The M...
2025-07-0214 minThe MotUS Edge#25 - Why Do the Best Business Owners Never Stop Learning?In this dynamic episode, Cole and Stacy dive deep into why continuous learning is the ultimate competitive advantage for business owners. Discover why the moment you stop growing is the moment your business starts dying. Stacy shares her personal "learning addiction" and how it's transformed her business approach, while Cole reveals practical strategies for making education a cornerstone of your operation. Plus, get the inside scoop on the upcoming MotUS Business Expo—the can't-miss event where serious owners connect, collaborate, and level up. Learn why this powerhouse gathering has become essential for businesses that want to...
2025-06-2531 minThe MotUS Edge#24 - How Do You Choose the Right Choreographer for Your Gym?In this episode, Casey and Stacy dive into the art of selecting the perfect choreographers for your gym programs and teams. They share insider tips on how to identify choreographers whose style aligns with your gym's vision and how to prepare your coaches and athletes to make the most of these valuable sessions. Whether you're a coach looking to elevate your routines or a gym owner wanting to maximize choreography investments, this episode offers practical strategies to transform your team's performance through effective collaboration with choreographers. As always, enjoy our signature da...
2025-06-1842 minThe MotUS Edge#23 - How Important Is Nutrition for Young Athletes' Performance and Health?This week, Kevin and Casey sit down with Brittany Sterkle, owner of Motion Athletics in Bozeman, Montana, for a conversation filled with laughs and valuable insights. Brittany shares her journey from teaching cheer classes in her now-husband's dance studio during college—admitting with humor that "back then, no one knew what they were doing!" But what started as humble beginnings has evolved into something much deeper. Brittany opens up about her true passion: the critical role nutrition plays in athletic performance. At Motion Athletics, she's made it her mission to teach not just cheerleading skills, but to instill healthy ea...
2025-06-1148 minThe MotUS Edge#22 - What Are the Different Types of Cheerleading and How Are They Scored?Join us as we sit down with Carlos Foster and Andrew Day from All Day Cheerleading to explore the fascinating evolution of cheerleading. Our guests share insights on how this dynamic activity has transformed over the years to become the diverse sport it is today. From traditional school squads to recreational programs and competitive all-star teams, we break down the different pathways and styles that make up modern cheerleading. Whether you're a cheerleading veteran or simply curious about this increasingly popular sport, this episode offers valuable perspective on cheerleading's past, present, and exciting future. All D...
2025-06-0459 minThe MotUS Edge#21 - How Do You Go from All Star Cheerleader to Touring Musician?Join hosts Stacy, Casey, and Cole for an electrifying conversation with multi-talented performer Bettis Richardson! From his roots as an all-star cheerleader and dancer to choreographing across the nation, Bettis shares his journey to Los Angeles, California where he pursued his dreams of becoming a singer-songwriter and entertainer. Now crushing life as the frontman of the internationally acclaimed tribute band "Prince Again," Bettis delivers an uncanny performance that has taken his show global. Discover the passion, perseverance, and purple inspiration behind this remarkable artist's rise to success! Prince Again Website: https://www.theallstarpremiers.co...
2025-05-281h 00The MotUS Edge#20 - How Do You Turn Passion for Cheer into a Successful Business Exit?n this episode of The MotUS Edge Podcast, we sit down with All Star Pioneer Kevin Jones, whose passion for All Star cheerleading has shaped his entrepreneurial journey. After successfully building and selling his business, Kevin took a well-deserved break before returning to the industry with his latest innovation: The All-Star Premiers—a turnkey showcase solution for All Star gyms looking to kick off their seasons with professional, hassle-free events. Join us for a laughter-filled conversation as Kevin Jones, Kevin Brubaker, and Stacy Rowe take a stroll down memory lane, sharing entertaining stories from their ea...
2025-05-2136 minThe MotUS Edge#19 - Can Technology Really Fix the Cheer Tryout Process?Join hosts Casey and Stacy as they welcome Nelson De Dios, creator of the innovative CheerSync App. In this episode, Nelson takes us behind the scenes of developing a specialized application designed to transform the All Star Cheer tryout experience. Discover how CheerSync streamlines the complex team formation process, giving coaches powerful tools to make more effective decisions while saving valuable time. Whether you're a cheer coach looking to optimize your team selection or a tech enthusiast interested in niche application development, this conversation offers valuable insights into solving real-world problems through thoughtful digital solutions. Fo...
2025-05-1451 minThe MotUS Edge#18 - How Do College Cheer Combines Help Athletes Get Recruited?Join us as we sit down with Sean Timmons, a respected figure in the cheerleading community. Sean takes us on a journey through his early days in cheer and shares heartfelt reflections on his interviews with Stacy for "The Pioneers of All Star" book—an honor that meant a lot to him. The conversation shifts to Nfinity's passion project: The College Combine. Learn how this innovative program operates across four states, creating an incredible opportunity for high school freshmen through seniors to connect directly with college coaches. Sean details how these combines serve as the pe...
2025-05-0751 minThe MotUS Edge#17 - What Makes a Summer Camp Truly Life-Changing for Athletes?Join us for a delightful conversation with Kali Seitzer! Kevin shares hilarious stories from Kali's early days in his gym, revealing the journey that shaped her coaching philosophy. Discover how Kali's psychology background gives her unique insights when working with young athletes, creating meaningful connections that go beyond skills training. Plus, get an inside look at her renowned Cheerfest camp, where participants don't just improve their cheer techniques but also build lasting confidence and character. This episode perfectly showcases how Kali's approach transforms technical training into opportunities for genuine personal growth. For More information on T...
2025-04-3054 minThe MotUS Edge#16 - Why Is Networking So Important for Gym Owners—and How Do You Do It Right?Join Casey and Stacy in this week's episode as they dive into the art of gym industry networking! Discover why building professional connections is crucial for gym owners and how to do it effectively. The duo shares hilarious stories about the most unexpected places they've convinced people to sign up for their gyms - from jury duty to the gynecologist's office. Don't miss this entertaining and insightful conversation packed with practical networking tips and unforgettable anecdotes that will both inspire and have you laughing out loud. For More information on The MotUS Business Expo:
2025-04-2330 minThe MotUS Edge#15 - When Is the Right Time to Take a Leap of Faith in Business?From graceful pirouettes to powerful business moves! Join us on The MotUS Edge Podcast as we sit down with , former all-star and collegiate dancer turned dynamic entrepreneur. Sierra shares her inspiring journey of founding Imago Dei Consulting and reveals what sparked her bold leap from the stage to the boardroom. Get ready for an energetic conversation as Sierra unpacks the thrills and challenges of building her consulting empire from the ground up. Discover how she channels her performer's discipline and creativity into helping clients transform their businesses. From unexpected victories to honest lessons learned, Sierra...
2025-04-1652 minThe MotUS Edge#14 - How Do Dance Programs Build Leaders, Not Just Performers?Join us this week as we sit down with the incredible Molly Williams! From dazzling audiences as an all-star dancer to becoming the brains behind Stage 8 Dance's ambassador program, Molly's journey is as inspiring as it is entertaining. Molly takes us back to her early days in dance studios, sharing hilarious behind-the-scenes stories from her competitive dance career and how those experiences shaped her unique approach to leadership. We'll dive into her transition from performer to brand ambassador for Stage 8 Dance, and how she ultimately took the reins of the entire ambassador program!
2025-04-0944 minThe MotUS Edge#13 - Is a Full Parking Lot a Sign Your Gym Is Growing Too Fast?In this fun episode, we tackle the counterintuitive truth about All Star Gyms - if you're not struggling with parking issues, you might not be growing fast enough! Join us as we dive into the real-world challenges of rapid gym expansion and what it means for your business. We field questions from gym owners nationwide, addressing crucial concerns maximizing limited floor space, and navigating the complexities, and navigating the crazy gym owner world. Whether you're dealing with overflow lots or wondering how to balance your competition calendar, this episode delivers practical solutions for gyms at every stage of growth.
2025-04-0235 minThe MotUS Edge#12 - How Should Gym Owners Handle Competition Day Wins, Losses, and Parent Drama?Join Stacy, Cole, Casey, and Kevin as they tumble through the ups and downs of competition season. We unpack essential strategies for helping coaches manage aspects of event day - from celebrating winning routines to bouncing back from falls, handling parent interactions, and navigating event officials with grace. Drawing from decades of combined experience, the team shares battle-tested wisdom alongside their signature dad jokes and personal stories from the trenches of competition floors across the country. This weeks podcast delivers practical advice with plenty of laughs along the way. For...
2025-03-2653 minThe MotUS Edge#11 - How Can Gym Owners Maximize Space Without Expanding Their Facility?How do you make the most of every square foot in your gym? Join us on The MotUS Edge as we unveil creative strategies and practical solutions for maximizing your facility's potential. Our team shares insider tips that prove bigger isn't always better - it's about working smarter with the space you have. Whether you're running a compact gym or a sprawling facility, you'll discover innovative ways to optimize your layout and operations. Plus, tune in as the crew reveals what they love most about MotUS and addresses burning questions from our dedicated listeners. This e...
2025-03-1935 minThe MotUS Edge#10 - How Did Apolla Socks Go from Shark Tank to a Global Performance Brand?From famiy produce store, to dance studio, to Shark Tank success: Join us for an inspiring conversation with Bri Zborowski, co-founder of Apolla Performance Socks! This episode takes you on Bri's remarkable journey, from her early days working at her family's produce store to becoming a powerhouse entrepreneur. Together with her best friend Casey Jones, Bri transformed her passion for dance and wellness into a thriving business that's revolutionizing performance wear. As a working mom who's done it all, Bri opens up about balancing family life with entrepreneurship, her unforgettable Shark Tank appearance, and building a successful brand from...
2025-03-121h 00The MotUS Edge#9 - Who Coined the Term "All Star" Cheerleading?In this captivating episode of The MotUS Edge, we sit down with cheerleading pioneer Lance Wagers, whose 45+ year journey influenced the All Star industry as we know it today. Lance and his wife Carol made history when they coined the term "All Star" - a phrase that would become synonymous with competitive cheerleading worldwide. From establishing Dallas's first cheerleading gym with a new her borrowed from Herky, "Cheerobics," to the humorous tales of a navigating fatherhood and the unexpected challenges of raising girls (yes, including emergency tampon runs for his daughters!). ...
2025-03-0534 minThe MotUS Edge#8 - Should You Hire Parents to Work at Your Gym—or Is It a Disaster Waiting to Happen?Got parent employees? This quick-edge episode of The MotUS Edge Podcast Short is for you! Join Stacy and Casey for an essential conversation about the unique dynamics of hiring parents at your gym – whether they're spotting back handsprings or managing your front desk. In this power-packed session, we're tackling the dos and don'ts of bringing parents onto your payroll. Get practical tips for maintaining professional boundaries, setting clear expectations, and creating a positive work environment that benefits everyone. Our dynamic duo shares real-talk advice on navigating those tricky situations when personal and professional relationships overlap....
2025-02-2626 minThe MotUS Edge#7 - How Did All Star Challenge Change Cheerleading Forever?Step into cheerleading history with The MotUS Edge Podcast! Join us for a special pioneer episode featuring the legendary Dennis Worley, one of the masterminds behind All Star Challenge. Get ready for an incredible behind-the-scenes journey as Dennis shares untold stories of working alongside Don Collins to create All Star Challenge, giving us a front-row seat to the birth of themed events in competitive cheer. With his signature warmth and humor, Dennis pulls back the curtain on those groundbreaking early days and takes us down the fascinating rabbit hole of scoring analysis that has become...
2025-02-191h 04The MotUS Edge#6 - What Was All Star Cheer Really Like in the Early Days?Join us for a nostalgic and laughter-filled episode featuring special guests Billy Dunlap and Shane Robbins from Cheer Infinity All Stars. Listen in as we reconnect with these industry veterans, sharing cherished memories from the golden days of CHEERSPORT and the stories of how our paths first crossed. Through hilarious anecdotes and heartwarming reflections, Billy and Shane share the valuable lessons they've learned along their journey in the cheerleading world. For More information on The MotUS Business Expo: https://www.joinmotus.com/business-expo For more information on Cheerfest camp:...
2025-02-1237 minThe MotUS Edge#5- Why Is Communication the Biggest Leadership Skill Business Owners Ignore?Effective communication is vital yet challenging for many business owners. In this episode, our team breaks down essential strategies for tackling conflict head-on and transforming difficult conversations into opportunities for growth. Join Stacy and the crew as they share their ambitious goals for the new year and reveal their tried-and-true methods for staying motivated and achieving success. They'll inspire you to set and pursue your own meaningful objectives for the year ahead. The entrepreneurial journey can be a rollercoaster of challenges and triumphs. Discover how our team navigates daily obstacles while...
2025-02-051h 05The MotUS Edge#4 - Who Is James Speed and Why Is He a Pioneer of All Star Cheer?Join us for a special edition of The MotUS Edge featuring James Speed, the legendary head coach of University of Louisville Cheerleading. In this intimate conversation, James takes us through his remarkable journey - from his early days in cheerleading to building the powerhouse GymTyme program, developing the renowned Speed Camps, and creating Spirit Sports Events. Listen in as we walk down memory lane, sharing stories and insights from one of All Star cheerleading's most influential pioneers. Whether you're a veteran in the sport or just getting started, this episode offers a perfect blend of...
2025-01-2953 minThe MotUS Edge#3 - Do All Gym Owners Have Horror Stories—or Is It Just Us?Join us for a laughter-filled episode where the team reveals the unglamorous side of gym ownership through their most outrageous stories - from unexpected mud disasters and flat tires to the adventures of cleaning out training pits. The crew - Stacy, Cole, Casey, and Kevin - reflect on their proudest achievements of 2024 and invite listeners to celebrate their own successes. They also share valuable business insights and tips to kick off the new year. Packed with inspirational quotes, groan-worthy dad jokes, and plenty of good vibes, this week's episode of The Mo...
2025-01-2246 minThe MotUS Edge#2 - What to Look forward to at The MajorsJoin Stacy Rowe for a Quick Edge Episode with Justin Carrier, President of Competition Experience with Varsity Spirit as they briefly dive into The Majors Event taking place January 17th, 2025. This event is an incredible showcase of the highest level of all-star cheerleading. The MAJORS is a show unlike any other. Find out whats new and what to look forward to at the 2025 Majors. Tune in Next week with all four hosts as they share gym owner horror stories that will make you cry you'll laugh so hard. Congratulations to ATA Atomic - Medium All G...
2025-01-1518 minThe MotUS Edge#1 - Who Are the Hosts of The MotUS Edge Podcast and What Do They Talk About?Meet your hosts, Stacy Rowe, Cole Stott, Casey Jones, and Kevin Brubaker. The MotUS Edge celebrates business, primarily youth sports facility management, leadership, and motivation. Fill your cup with knowledge, laughter, affirmation, and comfort knowing that you're not alone. You can and will succeed with The MotUS Edge. Angel routine link mentioned in this episode: https://youtu.be/x9wuhUZHUdY?si=KVyI8IxIthqTxSDN ******************************************* Connect with the MotUS Team: Online | www.joinmotus.com Email | info@joinmotus.com
2025-01-0848 min