Shows
AI for UEp. 35: AI Is the Medium, Not the Message: How to Stay Authentic in an AI WorldHow do you stay authentic when AI touches everything you create? In this episode, we talk with Stu Eddins, Chief Digital Strategy Officer at Stamats, about the human side of artificial intelligence and why authenticity matters more than ever. Stu shares how AI has quietly shaped digital marketing for years and why technology alone will never replace genuine connection. The conversation turns to higher education and the growing pressure to sound real in a world of automated tools and machine-written messages. Stu explains how schools and marketers can use AI to amplify their voice instead of losing it, focusing...
2025-12-1830 min
EdTech ConnectEp. 64 - Mariah Tang: Why Storytelling Still Wins in the Age of AIJeff Dillon and Mariah Tang dive deep into the philosophy that content marketing is more about people than platforms. Mariah explains the critical mindset shift marketers need to make—from creating generic "AI slop" to crafting content that uniquely answers people's questions.
They explore the concept of "Search Everywhere Optimization" (SEO), the importance of niching down, and how to effectively repurpose long-form content across multiple channels—even with a small team. Mariah shares practical advice on using AI as a creative partner for ideation and efficiency without losing the human touch, and reveals how higher ed can lear...
2025-12-0529 min
Songs for the Struggling ArtistMy TypeI recently decided I wanted to get back into acting and to do that I felt that I needed to get headshots taken for the first time since I was 21. In approaching the task, I confronted a question I hadn’t considered for many decades and that question was “What’s my type?”To keep reading My Type visit the Songs for the Struggling Artist blog. This is Episode 475Song: Not Your TypeImage is my headshot by Kacey Anisa StamatsTo support this podcast:Give it 5 stars in Apple...
2025-12-0216 min
Education Marketing Leader with Chris RapozoThe Art of Effective Prospect Nurturing with Lisa Starkey-WoodIn this episode, I talk with Lisa Starkey-Wood, VP of Enrollment Strategy at Stamats, about what breaks most prospect journeys—and what to fix first.We cover:RFI roadblocks: Why many teams can’t even find their own inquiry form and how to fix basic CTA and form placement so students don’t stall on step one.Day-zero done right: What a strong confirmation experience looks like (thank-you page, instant email, timely counselor outreach) and why waiting for “perfect” personalization is a mistake.Real personalization: Moving beyond “Hi, [First Name]” to program-specific, audience-specific content that actually reflects what...
2025-11-2038 min
The Application with Allison TurcioEp. 82: Don’t Lose Them at Hello: Build Prospect Nurturing Plans That WorkEvery email, text, and touchpoint with a prospective student matters. Get it right, and you move them closer to enrollment. Get it wrong, and you may lose them to another institution. In this episode, we sit down with Lisa Starkey-Wood, Sr. Director of Digital Strategy at Stamats. She breaks down the must-dos of prospect nurturing: from mapping communication by stage and student type, to delivering quick wins that keep your funnel strong. You’ll hear why “day zero” response is critical, how to avoid overwhelming prospective students, and why student workers may lead you to your most valuable insights.J...
2025-11-0426 min
Higher Ed Storytelling University#96 - Creating Content for International Students for Recruitment and Retention w/ Chris Rapozo From StamatsChris Rapozo shares his journey from Germany to the United States, discussing his experiences as an international student and the cultural challenges he faced. He emphasizes the importance of addressing the emotional needs of international students and the role of content in supporting their retention. The conversation also touches on the significance of personal connections and the impact of life decisions.Key takeaways:Invest in yourself for a 100% return.Repurpose long-form content into short-form videos.Address the fear of looking stupid in new environments.Loneliness is a big deal for people moving to...
2025-10-2253 min
Education Marketing Leader with Chris RapozoRelationship-building in admissions isn’t what it was five years agoOn the latest Education Marketing Leader Podcast, I sat down with Ryan Trout, Director of Admissions at Northeastern Illinois University.We revisited his 2020 Stamats article, “Three Ways Relationship Building Helps Admissions Teams Excel,” and discussed how those lessons look different in 2025.Here are the key takeaways for higher ed marketers and enrollment leaders:🔹 Admissions is more competitive than ever.Test-optional is the norm, discount rates keep climbing, and students arrive less prepared for college-level work. Institutions that fail to adapt risk falling behind.
2025-09-2544 min
Education Marketing Leader with Chris RapozoWhat Happens When Marketing Leads Strategy—A Conversation with Mike BarzacchiniIn this episode of The Education Marketing Leader, I talk with Mike Barzacchini, Director of Marketing Services at Harper College, about how to stop being seen as a service desk, and start being viewed as a strategic leader.Mike shares how his team made that shift by putting strategy first, building credibility through clear planning frameworks, and creating a culture of collaboration with leadership. One of the biggest takeaways: Slow down to move smarter.Key ideas you’ll hear:How Harper’s 55-page goals and outcomes doc keeps everyone alignedThe valu...
2025-06-1934 min
Songs for the Struggling ArtistTwenty Smiles a DayA doctor I heard on a podcast said he prescribes all his patients to smile twenty times a day. It sounded very convincing on the podcast and I thought, I can do that! Then I hesitated. For women, it can be a little loaded to be told to smile more. I don’t LOVE this for that reason but I do understand the benefits and the rationale. Smiling is good for you! And then I thought about how dramatically my relationship with smiling has changed over the years. As a girl, and then as a young woman, I smiled AL...
2025-05-2713 min
Education Marketing Leader with Chris RapozoWhy Niche Content Is Your SEO Advantage in 2025 - A Conversation with Mariah Tang On this episode of the Education Marketing Leader podcast, I sat down with Mariah Tang, Chief Content Marketing Officer at Stamats. We unpack why niche content is the most underrated growth strategy in higher ed marketing right now, and how to actually make it work for you. This isn’t another talk about SEO basics. It’s a roadmap for building search-visible, AI-resilient, and student-relevant content using the tools and team you already have.Here’s what higher ed marketers need to know 👇𝐓𝐡𝐞 𝐫𝐢𝐬𝐞 𝐨𝐟 𝐧𝐢𝐜𝐡𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐧 𝐚𝐧 𝐀𝐈 𝐰𝐨𝐫𝐥𝐝🔎 Search has changed. Long-tail questions now dominate. “Do you have my program?” has become “Will this get me to my next step?”✏️ Generic content...
2025-05-2236 min
Wild VoicesEp. 8: Mushroom Hunting with David BlackwoodWelcome to the Wild Voices podcast, hosted by Donna Thomas and Nicci Gano, where nature speaks and stories come alive.In this episode, we chat with David Blackwood about all things mushrooms. David is the Director of the West Tennessee River Basin Authority by day, but mushroom hunting is his passion. This fascinating conversation includes tips on when and where to forage, the two deadly shrooms in West Tennessee, David’s favorite fungi, how to grow mushrooms with cardboard, and so much more! Big shout out to TheCo in Jackson, TN, for the recording space during this co...
2024-12-1240 min
Higher Ed PulsePulse Check: A Guide to Graduate Marketing in 2024 — Part 4In the final episode of this Pulse Check series on Graduate Marketing, host Shane Baglini is joined by four of the industries most passionate graduate professionals to discuss all things GEM. This episode provides insights from a director of graduate admissions, a 15 year GEM pro turned agency strategist, graduate marketing pro and a view from the cabinet as we discuss post-COVID graduate marketing and enrollment, current trends, marketing to graduate students and how graduate enrollment is supplementing the undergraduate enrollment cliff. Guest Names:Kittie Pain, Director of Graduate Admissions, Kutztown UniversityMarcus Hanscom, Director of E...
2024-02-2251 min
Voice of the ArtsHaley Stamats - Pittsburgh Opera's "Proving Up"Pittsburgh Opera presents "Proving Up" February 17th through the 25th at the Bitz Opera Factory. WQED-FM's Anna Singer spoke with Stage Director Haley Stamats about the looks she wants for the opera. Thanks for tuning in to WQED's Voice of the Arts, Pittsburgh's trusted
source for arts and culture in our region. Whether you're passionate
about classical music, film, theater, opera, or local music, we’re here
to bring you closer to the heart of Pittsburgh's local arts scene.
Don’t miss our musician interviews, the latest local music news, and
performing arts insights from across the Southwestern Pennsylvania
region.
Subsc...
2024-02-1507 minVoice of the ArtsHaley Stamats - Pittsburgh OperaPittsburgh Opera presents Gluck's "Iphigenie en Tauride" from January 20th through the 28th at the CAPA Theater. Stage Director Haley Stamats spoke with WQED-FM's Anna Singer about her vision of the opera. Thanks for tuning in to WQED's Voice of the Arts, Pittsburgh's trusted
source for arts and culture in our region. Whether you're passionate
about classical music, film, theater, opera, or local music, we’re here
to bring you closer to the heart of Pittsburgh's local arts scene.
Don’t miss our musician interviews, the latest local music news, and
performing arts insights from across the Southwestern Pennsylvania
region.
Subsc...
2024-01-1903 min
Songs for the Struggling ArtistYour Work Isn't TrashMy storage unit was filled with show shit. That is, it was full of props, set pieces, costumes, puppets, mask molds, rehearsal materials, marketing stuff and lots of random creative remains. I hadn’t seen these things in a long while so when it began to emerge, I said, “Well, a lot of this is going in the garbage!”
Meanwhile, it’s complicated. I saved a lot of this stuff out of a sincere hope that I’d find a way to produce the shows again. I have those giant gold frames, the hat boxes and the portable r...
2022-11-0810 min
Omnichannel by OmnichannelXEp. 15 – What skills should UX and content marketing people focus on? – Mariah ObiedzinskiIn this episode, we hear from Mariah Obiedzinski, AVP of Content Services at Stamats.
Mariah Obiedzinski and Noz Urbina discuss current and upcoming trends in the omnichannel space, including crucial methodologies and technologies that drive results.
“The ability to listen to what your audiences are doing. What they want from you and what they’re asking before they’re forced to ask. Being proactive and translating those findings into real applications. Keeping that relevance and your user experience top-notch at every point you can will drive that brand stickiness and loyalty generating even more positive sentime...
2022-10-2048 min
TG Geeks WebcastTG Geeks Webcast Episode 352The Two Gay Geeks have a chat with Crystal Manich, Director of The Copper Queen film. Crystal shares her background and how she came to Arizona Opera to direct the then stage production of The Copper Queen and then on to the film version and how this film is on the forefront of transforming the way we look at opera. Have a listen and we hope you enjoy this as much as we did. Photo by Zach MendezAbout Crystal ManichCrystal Manich is a Puerto Rican director w...
2021-11-1559 min
TG Geeks WebcastTG Geeks Webcast Episode 352The Two Gay Geeks 🏳️🌈 have a chat with Crystal Manich, Director of The Copper Queen film. Crystal shares her background and how she came to Arizona Opera to direct the then stage production of The Copper Queen and then on to the film version and how this film is on the forefront of transforming the way we look at opera. Have a listen and we hope you enjoy this as much as we did.
Photo by Zach Mendez
About Crystal Manich
Crystal Manich is a Puerto Rican director with almost 70 credits of operas, plays, and musicals. Credits include several productions in Argentin...
2021-11-1559 min
Songs for the Struggling ArtistSome Invisible Gifts of Theatre TrainingA lot of my theatre friends have been working in other fields lately, partly due to not being able to actually work in theatre in these times. I’ve had a fair number of conversations about how weirdly non-theatre people do things. (Apologies to all you non-theatre folk. I know we’re really the weird ones but you’re weird to us in some ways!) This has made me think about some of the things the performing arts train us for, that aren’t just singing high notes and how to do pas de Bourrees.
To keep reading...
2021-03-1621 min
REAL MARKETERSCreating a Culture for Content CreationIn this episode, we chat with Christoph Trappe, Content Strategist at Voxpopme and Chief Content and Marketing Officer at The Authentic Storytelling Project. He has more than 20 years of experience in content marketing and journalism. He’s previously worked at Stamats, MedTouch, United Way of East Central Iowa, BVS Performance Solutions, The Gazette Company, and Lee Enterprises. We’re talking about how getting your executive team on board with strategic content, creating a culture for content within your business, how designers and content writers should work together, and so much more.
2021-01-0417 min
REAL MARKETERSCreating a Culture for Content CreationIn this episode, we chat with Christoph Trappe, Content Strategist at Voxpopme and Chief Content and Marketing Officer at The Authentic Storytelling Project. He has more than 20 years of experience in content marketing and journalism. He’s previously worked at Stamats, MedTouch, United Way of East Central Iowa, BVS Performance Solutions, The Gazette Company, and Lee Enterprises. We’re talking about how getting your executive team on board with strategic content, creating a culture for content within your business, how designers and content writers should work together, and so much more.
2021-01-0417 min
Stamats InsightsIn 2020, Agency Success = Agency CollaborationSome agencies say “NOPE!” when asked to collaborate with other vendors. But Stamats says "YES." Find out why in this week's podcast. Listen now.
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2020-03-3005 minStamats InsightsWorking From Home Now? A Therapist’s Advice on Maintaining Healthy Family RelationshipsMillions of workers have suddenly transitioned to working at home to wait out the coronavirus pandemic. Relationship therapist Megan Bearce, MA, shares tips for maintaining your family relationships when you’re all under stress and cooped up in the same house.
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2020-03-2022 minStamats InsightsWill Your Institution Thrive in 2020 and Beyond?Challenging in the higher ed landscape yield the opportunity to retool your school’s marketing vision for maximum effect. Is yours compelling enough to drive the results?
In this #HigherEdVoices podcast, Bob Sevier, Senior Vice President, Strategy for Stamats, shares expert tips for developing a marketing vision based on your organization’s resources and what you want the future to look like. Listen now.
Want to learn more? Attend Bob’s session on this topic at the Stamats 2020 Conference in Savannah, GA. Register now.
2020-01-2107 minStamats InsightsInspired Collaboration: Three Agencies, One SystemWhen more than one agency joins forces on a project, the outcome can be awful – or amazing. In this episode of the #HigherEdVoices podcast, I discuss with Mariah Obiedzinski, Sr. Director of Content Services, how The Thorburn Group collaborated with two other agencies to exceed our mutual client's expectations.
Want to learn more? Attend my session with Terri Giltner, System Director of Marketing at Kentucky Community and Technical College System on this topic at the Stamats 2020 Conference in Savannah, GA. Register now.
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2020-01-2010 minStamats InsightsYou CAN Do a Content Audit in House – Here's How!Successful website revamps start with a content audit: What do we have? What do we need? What's good as-is?
It's a big undertaking, but with the right resources and team members, you can conduct a content audit in house.
In this #HigherEdVoices podcast, I visit with Joan Benson, our Associate Vice President, Digital & Creative Strategy, to discuss how to get started – and when to ask for expert help. Listen now.
Want to learn more? Attend Joan’s session on this topic at the Stamats 2020 Conference in Savannah, GA. Register now.
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2019-12-3017 minStamats InsightsWhy 'Annual and Manual' Audience Data Won't Fly in Modern PublishingSome tenants of publishing never change: Know your audience. Give them what they want. But successful publishing today requires more frequent review than the historical "annual and manual" qualification process.
On this week's podcast, find out how Stamats is evolving with the audience-centric publishing and data revolution. Listen now.
Get the latest Stamats Insights in your inbox. Sign up for our e-newsletter now.
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2019-12-3011 min
Marketing Results Club (B2B)How to Succeed as a B2B Influencer (with Tips from Mariah Obeidzinski)Mariah Obiedzinski is Sr. Director of Content Services for Stamats, a marketing agency specializing in healthcare, B2B and higher education. In this interview she explains how to succeed as a B2B influencer and how companies can leverage this rapidly growing trend.
2019-12-1908 min
Let's Get Digital LiveLet's Get Digital Live Ep. 7: Content MarketingLive recording from Let's Get Digital event on September 18, 2019 on the topic of content marketing. We get into the nitty gritty of good content and how to make it.
This episode features all-star expert content marketers:
- Nick Westergaard, Chief Strategist at Brand Driven Digital
- Mariah Obiedzinski, Senior Direct of Content Services at Stamats
- Heather Fuessley, Marketing Director at Geonetric
Topics we covered include:
- How to be more successful at content marketing (the do's and don'ts)
- Best tips for getting started...
2019-12-1843 minStamats InsightsDiscover Your Brand Story Through the 3 Es of BrandingA solid brand foundation is the core of your organization's success. Your brand is what drives prospective students to engage with email messaging, respond to a mailer, and ultimately apply to your institution.
In this week's #HigherEdVoices podcast, Bill Thorburn, CEO and Executive Creative Officer with The Thorburn Group, Stamats’ brand engagement agency, shares how his creative team helps higher ed institutions discover their brand voice through the Three Es of Branding: Engagement, elevation, and experience. Listen now.
Want to learn more? Attend Bill's session on this topic at the Stamats 2020 Conference in Savannah, GA. Re...
2019-11-1609 minStamats InsightsDashboards + Workflows = Data-Driven Marketing Success"Data-driven marketing" is more than a buzzword. It's an ongoing challenge for higher ed marketing teams – how can you more effectively gather data, and what do you do with it all once it's collected?
In this week's #HigherEdVoices podcast, Dave Olsen, marketing technologist, shares how the University Relations - Digital Services unit at West Virginia University implements dashboards and workflows to achieve their marketing goals. Listen now.
Want to learn more? Attend Dave's session on this topic at the Stamats 2020 Conference in Savannah, GA. Register now.
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2019-11-0112 minStamats InsightsAgile Marketing Basics: Sprints, Roles, and More: A Stamats 2020 Sneak PeekThe marketing team at University of Wisconsin-Stout – inspired by the IT field – has adopted a workflow called Agile Marketing. This program makes the team's jobs easier while continually improving our outcomes.
Mariah Obiedzinski, Director of Content at Stamats, invited me to the #HigherEdVoices podcast to discuss our Agile Marketing philosophy and approach. Listen now.
Want to learn more about Agile marketing? Come to my session at the Stamats 2020 Conference in Savannah, GA. Register now.
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2019-11-0111 minStamats InsightsWhy Demand Generation Works Wonders in Higher Ed Marketing: A Stamats2020 Sneak PeekIn this week's #HigherEdVoices podcast, Stamats Director of Content Mariah Obiedzinski and I discuss the most effective ways to market a new higher ed program. At the top of my list? You guessed it – Demand Generation, with email and social media as our primary distribution channels. Listen now.
Want to learn more? Attend my Demand Generation session at the Stamats 2020 Conference in Savannah, GA. Register now.
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2019-11-0109 minStamats Insights6 Quick Tips to Doom Your Brand TransformationHigher ed marketing teams face unique challenges when it comes to content: What words does the institution want to use? What words will prospective students understand? Who should be part of creating our messaging?
Darren White, principal consultant at D. White and Company, discusses transformational vs. transactional content on the #HigherEdVoices podcast. Listen now.
Want to learn more? Attend the Stamats 2020 Conference in Savannah, GA. Register now.
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2019-10-2414 minStamats InsightsHigher Ed + Modern Publishing = One StamatsStamats has long been known for working with higher education clients on research, branding, and digital marketing initiatives.
But we are also a leading B2B publisher, with 100 years of traditional marketing expertise and three digital and print publications: BUILDINGS, interiors+sources, and Meetings Today.
On this week's podcast, find out how we're merging to become One Stamats.
Get the latest Stamats Insights in your inbox. Sign up for our e-newsletter now.
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2019-10-2412 minStamats InsightsFlexible MBA + Digital Marketing: William and Mary's Data-Driven ApproachA major hurdle in marketing MBA programs is reaching and engaging busy working professionals. These nontraditional students have specific needs – especially when it comes to preferred communication platforms.
When William and Mary College – Raymond A. Mason School of Business revitalized our Flexible MBA program, we knew we needed to think big (and local) in marketing to prospective students.
Mariah Obiedzinski, Director of Content at Stamats, invited me to the #HigherEdVoices podcast to discuss our data-driven, multichannel marketing approach. Listen now.
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2019-10-1413 minStamats InsightsHow to Get Your Optimal Academic Program OfferingsHow is your academic program positioned in the marketplace? What enrollment potential does it have for the future? In this week's #HigherEdVoices podcast, Patrick Stark, Director of Consulting of Marketing Research, discusses how an academic program demand assessment can help you make revenue-impacting decisions about marketing your programs. Listen now.
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2019-09-1815 minStamats InsightsCentral College Puts Students First with Bold, Transparent Tuition PricingCentral College, located in Pella, Iowa, will implement a novel tuition pricing standard in Fall 2020. Shedding discounts, their published tuition will be $18,600—far lower than their former listed price. Listen now.
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2019-09-1316 minStamats InsightsUsing Tech to Personalize the Digital Journey for StudentsOver the last 5-10 years, we've seen rapid change in enrollment practices shifting from traditionally introspective marketing to a more "what's in it for you" approach to reaching traditional prospective students. In this #HigherEdVoices podcast, John McLoughlin, Senior Director of Enrollment at Concordia College New York, discusses how marketers can use technology and CRM tools to personalize the digital student journey, both online and offline. Listen now.
Register for the Stamats 2020 conference now
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2019-08-0616 minStamats InsightsThe Dangers of Data Silos and How to Overcome ThemData is often stored in silos - aka different departments at companies. That can be a problem when you want to make sure your data is accurate across the organization and can create issue when analysis is happening.
Stamats Account Manager Melissa Chapman discusses this problem with me and shares ideas how to overcome it in this episode of our Stamats Insights Podcast.
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2019-07-2312 minStamats InsightsThe Difference Between a Marketing Lead and Sales Lead Marketing and sales teams need to work together to pass leads at the right time. That's easier said than done, of course.
In this episode of the Stamats Insights Podcast I'm chatting with Jill Fetcher, VP of Client Services at Buffalo-based Farm, about when a person becomes a lead, when they are considered a marketing lead and when a sales lead.
We discuss nurture strategies and how content plays a role as well.
This episode was recorded in Minneapolis where we were both speaking at the Insurance Marketing and Communications Associations annual...
2019-06-2810 minStamats InsightsHow to Use Email Marketing to Extend Your Conference's ReachIn this episode of our podcast we are discussing how your team can use email marketing, dailies and different content assets to extend your conference's message.We are sharing tips on:
finding stories
sending emails that matter
workflow
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2019-06-1322 minStamats InsightsWhat Marketers Must Know About Artificial Intelligence In this episode of the Stamats Insights Podcast, I talk with author Jim Sterneabout artificial intelligence in marketing. Jim wrote the book on the topic and shares:
why marketers should care about the topic
how to communicate with data scientists
how to understand the barriers and opportunities AI presents
Other links:
Jim's Marketing Analytics Summit
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2019-06-0721 minStamats InsightsHow Publishers Can Use Gated Content to Drive ResultsIn this Stamats Insight Podcast Christoph Trappe talks with Joyce Neth, VP of audience development at Watt Global Media. She shares how her publications use gated content for 80 percent of all site content.
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2019-05-3009 minStamats InsightsDo Keywords Still Matter? Writing for IntentWhat's the deal with keywords and SEO? In this Higher Ed Voices podcast, three content experts discuss keywords, writing for events, and the virtuous journey of creating exception digital content. Listen now.
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2019-05-2914 minStamats InsightsData Hygiene: How to keep your data clean for marketing successNow that we know what databases are and why marketers should care, let's talk about keeping data clean. That's officially called data hygiene
In this episode of the Stamats Insights Podcast, we are discussing data hygiene as it relates to all types of data, including:
basic contact information such as name, address, phone, email
demographic data such as company size, household income, number of units, etc.
Stamats Account Manager Melissa Chapman tells me that "good data hygiene requires thought and planning to insure that all of your data fields- both contact information and demographic...
2019-05-2315 min
Meetings Today PodcastDestination Spotlight: Meeting in AnaheimIn this edition of Destination Spotlight, I chat with Christoph Trappe and Sandra Fancher—who work for Stamats, our corporate parent—about their recent trip to Anaheim for a meeting. We discuss the best airports serving the Anaheim area, meeting spaces at Hyatt Regency Orange County and ways to enjoy the outdoors after work hours such as an evening meal on a rooftop bar overlooking the Disneyland fireworks show.
Learn more about outdoor venues in Anaheim in our related article Planning Your Event: Outdoor Venues in Anaheim and Orange County.
Enjoying this episode? View more episodes...
2019-05-2020 minMeetings Today PodcastDestination Spotlight: Meeting in AnaheimIn this edition of Destination Spotlight, I chat with Christoph Trappe and Sandra Fancher—who work for Stamats, our corporate parent—about their recent trip to Anaheim for a meeting. We discuss the best airports serving the Anaheim area, meeting spaces at Hyatt Regency Orange County and ways to enjoy the outdoors after work hours such as an evening meal on a rooftop bar overlooking the Disneyland fireworks show.
Learn more about outdoor venues in Anaheim in our related article Planning Your Event: Outdoor Venues in Anaheim and Orange County.
Enjoying this episode? View more episodes...
2019-05-2020 minStamats InsightsThe Anatomy of a High-Performing Facebook AdWhat’s the best performing Facebook ad type—single image, carousel, or video? Digital Analyst Andrew Rohlf and Chief Content Officer Christoph Trappe from Stamats discuss the results of reviewing 1 million Facebook ads. What goes into creating a strong Facebook ad that will bring in results? Find out now.
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2019-05-2017 minStamats InsightsHow Data-Driven Decision-Making Affects Tech Integration in MedEdHow can schools of medicine use data to drive informed marketing decisions and improve admissions, student retention and degree programs? We’re joined by John Lynn, founder and editor of Healthcarescene.com. John has more than a decade of experience in healthcare and higher education data driven marketing.
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2019-05-1533 minStamats InsightsHow smaller teams can win at higher ed social media engagementIn this episode of the Stamats Insights Podcast I chat with Shannon Nicholson, program director at the West Virginia University Graduate Admissions and Recruitment office. She shares her top tips on how even small teams can maximize social media engagement.
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2019-05-1019 minStamats InsightsHow to create evergreen content for longterm content successIn this episode of the Stamats Insights Podcast, I'm chatting with Janelle Penny, editor-in-chief of Buildings.com about evergreen content.
Janelle shares tips on how she consistently turns stories relevant to facility managers into articles that have a long shelf life.
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2019-05-0611 minStamats InsightsMaking the Most of Social Media with Influencers Coverings 2019, a global stone and tile expo, is utilizing a modern makerting technique: influencers. Staff writer Adrian Thompson chats with Becca Sass, account supervisor for Coverings social media, on working with influencers like John McClain to digitally promote and cover this year’s show.
Worried your own social media is falling behind? Contact us today for a 30-minute consultation.
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2019-05-0312 minStamats InsightsWhat marketers should know about databases to drive marketing resultsIn this episode of the Stamats Insights Podcast I’m chatting with Stamats Account Manager Melissa Chapman about what databases are, why the basics are important to marketers and how to start driving results when you structure your databases well.
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2019-04-3019 minStamats InsightsInfographics Best Practices Infographics are an additional way to add value to your digital content. But it’s more than just copying and pasting information from your article or blog post and putting it in a design. Eric Andersen and Mariah Obiedzinski discuss best practices of creating useful infographics for your marketing content.
Read the transcript.
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2019-04-3011 minStamats InsightsLive Social Media Checklist: Pro-Tips to Engage Your Audience Social media remains an important engagement tool for your audience. Mariah Obiedzinski speaks with Top 100 Digital Health Influencer Jared Johnson about some best practices when utilizing live media channels. Included is the Social Media Live Checklist to download to make sure you don't miss any steps.
Read the transcript
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2019-04-3030 minStamats InsightsTips for Crisis Communication in the Digital AgeCrisis communication in the digital age is complex. In this podcast, Christoph Trappe, Sandra Fancher, and Andrew Rohlf from Stamats discuss tips for higher ed organizations to ensure sensitivity to crisis events and turn potentially negative industry news into positive, trustworthy digital and real-world experiences.
Click here to read the transcript.
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2019-04-0815 minStamats InsightsLead Generation: Creating Demand for Your Academic ProgramsFind out how demand generation can take your institution’s lead generation program several steps further with a more holistic approach that improves yield. Stamats’ vice president Randy Burge speaks with Mariah Obiedzinski, director of content services, about this important process.
Click here to check out the transcript.
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2019-04-0808 minStamats InsightsLead Generation: Creating Demand for Your Academic ProgramsFind out how demand generation can take your institution’s lead generation program several steps further with a more holistic approach that improves yield. Stamats’ vice president Randy Burge speaks with Mariah Obiedzinski, director of content services, about this important process.
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Support this podcast: https://anchor.fm/stamats/support
2019-04-0107 minStamats InsightsThe Difference Between LinkedIn Company Pages and GroupsWith over 260 million active users every month, brands of all shapes and sizes have no excuse for ignoring the professional social platform LinkedIn. That being said, it's important to understand the different means of engagement that LinkedIn offers. Whether just starting out or a power-user, one key area seems to mystify many on LinkedIn; pages versus groups. Choosing the right one for your brand can mean all the difference for growing followers.
I'm Michael Leonard. This is Stamats Insights.
LinkedIn currently hosts over 26 million companies, and many of them no doubt asked the same question...
2019-03-2503 minStamats InsightsCollege Admissions Scandal: Talking Points for Higher Ed Professionals On March 12, prosecutors from the Department of Justice charged 50 people with crimes ranging from fraud to racketeering as part of a larger conspiracy to cheat and bribe their children into elite colleges across the country.
According to an article in the New York Times, the massive investigation involved over 200 Department of Justice agents in 6 states. Many of the defendants are celebrities who are accused of plotting to buy college admissions for undeserving students.
Admissions staff in higher education can expect a wave of concerns and questions from parents and current and prospective students. Becky...
2019-03-1512 minStamats InsightsWhy Every Admissions Office Should Do a Non-Matriculant StudyIt’s yield season! For many in higher education, this is the time when you shift focus from generating and reading applications to convincing admitted students to enroll. It’s a time filled with events, direct outreach to admitted students, and the all-important enrollment deposit reports.
Yield is a complicated animal; the factors that influence a student to choose College A over College B are as varied as the students themselves. It is essential, therefore, for admissions professionals to know why admitted students chose to go somewhere else. In our experience, surveying these students with a non-matriculant stud...
2019-03-1115 minStamats InsightsWhy your brand must use Facebook Messenger ads today!Digital analyst Andrew Rohlf and chief content director Christoph Trappe review research in this podcast that evaluates 1 million ad impressions on Facebook. Andrew reports that Facebook Messenger ads are currently performing extremely well, with a higher click-through rate and at a lower cost.
In this episode, you’ll hear Christoph and Andrew discuss ways you can maximize this strategy now.
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2019-03-0513 minStamats InsightsThe Missed Opportunities of Ignoring Community College TransfersA 2018 report from the Jack Kent Cook Foundation explored the number of transfer students enrolling at 4-year colleges and universities in the US. The researchers found that just 5% of new students at colleges considered to be “most competitive” transfer in from community colleges.
Colleges are missing out on an opportunity to not only increase their graduation rates, but also the diversity of their programs. Grant De Roo joins Mariah Obiedzinski to discuss.
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2019-02-2111 minStamats InsightsHow Medical Schools Can Leverage Social Media InfluencersMedical schools can join forces with active social media leaders from within their organizations to grow the school’s brand and encourage more active, relevant engagement across multiple audiences. Jared Johnson, a top 100 digital health influencer, podcaster and keynote speaker who spent his entire 16-year career in healthcare and education joins us to discuss the benefits, when to centralize the brand message, and managing expectations.
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2019-02-0545 min
Wild Business Growth#28: Christoph Trappe - The Authentic Storyteller, From Football to Content Marketing Christoph Trappe, the Founder of the Authentic Storytelling Project, Director of Content at Stamats Business Media, Author, and Keynote Speaker joins the show to share his journey from playing football in Germany to becoming a top content marketer based in Iowa. Hear how he transitioned from journalism to nonprofits to speaking, what you can do to become a better storyteller, the power of trying new things, and the potential of virtual reality (VR). Connect with Christoph at AuthenticStorytelling.net, on Twitter at @CTrappe, and on LinkedIn
2019-01-3021 min
Wild Business GrowthChristoph Trappe - The Authentic Storyteller, From Football to Content MarketingChristoph Trappe, the Founder of the Authentic Storytelling Project, Director of Content at Stamats Business Media, Author, and Keynote Speaker joins the show to share his journey from playing football in Germany to becoming a top content marketer based in Iowa. Hear how he transitioned from journalism to nonprofits to speaking, what you can do to become a better storyteller, the power of trying new things, and the potential of virtual reality (VR). Connect with Christoph at AuthenticStorytelling.net, on Twitter at @CTrappe, and on LinkedIn
2019-01-3021 minStamats InsightsThe Connection Between Unemployment and Higher EdGrant DeRoo's experience in applied higher education research, data analytics, predictive enrollment modeling, and leading expansion strategies in new recruitment markets provides him a unique understanding of how to address institutional needs and enrollment issues through applied research. In our latest podcast, Grant discusses the data behind the connection between unemployment and higher ed.
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2019-01-2820 minStamats InsightsBalancing Student Relations with Data CollectionCollecting the data of prospective students is a necessity in the 21st century. However, asking for too much can dissuade prospective non-traditional students from finishing their application.
Non-traditional students seek value for their time, as well as respect for their privacy. By reducing the amount of hurdles, those potential students that began at the top of the marketing funnel come closer to conversion.
However, the difference between too much data collection and just enough is a thin line, which is why Katie Booth, director of admissions at Mount Vernon...
2019-01-0922 minStamats InsightsGoing Viral With Your Non-traditional Student MarketingReach and engagement are more important than ever in 2019. Crafting viral content is the key to long-term success in non-traditional student marketing. Once perceived as a matter of luck, viral content requires thoughtful storytelling through visuals, relevance, and emotion.
In our latest podcast, Christoph Trappe speaks with Dr. Wes Sumner, VP of marketing and communications at Florida Institute of Technology, about creating viral videos that help achieve your business goals.
Dr. Sumner led the breakout session Lightning in a Bottle: How Your Viral Video Can Spark Media Attention at the Adult Student Marketing...
2019-01-0222 minStamats InsightsMarketing to military personnel as non-traditional studentsActive service members are an important audience among nontraditional students in higher education marketing. While all branches of the military offer financial assistance, it's important to understand the nuances of each program. Effective active duty marketing requires an understanding of the best recruitment tactics.
In this podcast, we're joined by Ali-Reza Rajabzadeh, Area Coordinator of Troy University, for a conversational overview on the facts, methods, and logistics of active service member recruitment.
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2018-12-1821 minStamats InsightsHow to target nontraditional student prospects in your higher ed marketingReaching the right prospects for your nontraditional student marketing can be a challenge. The amount of tools and channels available to optimize your outreach can appear overwhelming, but are integral to your marketing's success.
In this podcast Stamats Chief Content Engagement Director Christoph Trappe and Davia Lassiter, director of marketing at College of Continuing and Professional Education at Kennesaw State University, discuss the enrollment funnel and share tips on how to hit your target prospects.
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2018-12-1120 min
BUILDINGS PodcastExpress Listen: Wellness Activities for Commercial BuildingsEmployee wellness in commercial buildings is trending for facilities managers and building owners. Christoph Trappe is on the frontlines at the 2018 BOMA International Expo in San Antonio, Texas. He is seeing this evolution of wellness in the workplace on the expo floor and he speaks with Jeff Stirling from Fitspot Wellness.
Find out what Jeff has to say about how companies across the country are utilizing this idea of happiness and health at work. When you're done, email Christoph at christoph.trappe@stamats.com to share your workplace wellness stories.
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2018-06-2504 minBUILDINGS PodcastExpress Listen: Wellness Activities for Commercial BuildingsEmployee wellness in commercial buildings is trending for facilities managers and building owners. Christoph Trappe is on the frontlines at the 2018 BOMA International Expo in San Antonio, Texas. He is seeing this evolution of wellness in the workplace on the expo floor and he speaks with Jeff Stirling from Fitspot Wellness.
Find out what Jeff has to say about how companies across the country are utilizing this idea of happiness and health at work. When you're done, email Christoph at christoph.trappe@stamats.com to share your workplace wellness stories.
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2018-06-2504 min
The Rhys Show#10: Doing Good Together—Coordinating the Effective Altruist Community with BlockchainThis video is a response to William Macaskill’s post on the “key idea of EA Global”, Doing Good Together. I think that blockchain could be a great way to achieve Will’s ends.
Support me on Patreon at: https://www.patreon.com/rhyslindmark
Thanks to Keith Klundt, John Desmond, Colin Wielga, Harry Lindmark, John Lindmark, Veronica Stamats, Jacob Zax, Katie Powell, Jonathan Isaac, Ryan X Charles, Chris Edmonds, Ramsay Devereux, Ned Mills, Kenji Williams, David Long, Scott Levi, Peter Rodgers, Kenzie Jacobs, Jon Frechin, Nathan Schneider, and Kash Dhanda for supporting me on Patreon!
2017-08-1218 min
The Rhys Show#9: Rhodri Davies — How Blockchain Will Impact CharityWe focus on Blockchain for Social Good by exploring how blockchain impacts charity with Rhodri Davies. Rhodri is the program director of Giving Thought, a department at the Charities Aid Foundation that focuses on future-facing policy work within philanthropy. He also has this awesome podcast on the #FutureOfCharity, called Giving Thought. Show notes here: http://bit.ly/2hOwBez
Support me at https://www.patreon.com/rhyslindmark
Thanks to Keith Klundt, John Desmond, Colin Wielga, Harry Lindmark, John Lindmark, Veronica Stamats, Jacob Zax, Katie Powell, Jonathan Isaac, Ryan X Charles, Chris Edmonds, Ramsay Devereux, Ned Mills, Kenji Williams, David Long, Scott...
2017-08-1032 min
The Rhys Show#8: Scaffolding Information and Coordinating WorkIn podcast episode #8 of Creating a Humanist Blockchain Future, we focus on The Attention Economy by diving into how we can scaffold information and coordinate work. Show notes here: http://bit.ly/2vCI1aU
Support me at https://www.patreon.com/rhyslindmark
Thanks to Keith Klundt, John Desmond, Colin Wielga, Harry Lindmark, John Lindmark, Veronica Stamats, Jacob Zax, Katie Powell, Jonathan Isaac, Ryan X Charles, Chris Edmonds, Ramsay Devereux, Ned Mills, Kenji Williams, David Long, Scott Levi, Peter Rodgers, Kenzie Jacobs, Jon Frechin, Nathan Schneider, and Kash Dhanda for supporting me on Patreon!
2017-08-0941 min
The Rhys Show#7: Nathan Schneider—Platform Cooperativism on the BlockchainWe dive into Platform Cooperativism with Nathan Schneider, the leader of the platform cooperativism movement and editor of the main book on the subject, Ours to Hack and to Own. In my opinion, many more people in the blockchain space should be aware of this parallel movement of platform cooperativism! Show notes here: http://bit.ly/2u1TVen
Support me on Patreon! https://www.patreon.com/rhyslindmark
Thanks to Keith Klundt, John Desmond, Colin Wielga, Harry Lindmark, John Lindmark, Veronica Stamats, Jacob Zax, Katie Powell, Jonathan Isaac, Ryan X Charles, Chris Edmonds, Ramsay Devereux, Ned Mills, Kenji Williams, David Long...
2017-08-0139 min
The Rhys Show#6: Simon de la Rouviere — Curation MarketsIn podcast episode #6 of Creating a Humanist Blockchain Future, we focus on the Attention Economy by diving into Curation Markets with Simon de la Rouviere, the Engineer of Societies at ConsenSys and a lead at Ujo Music. Show notes here: http://bit.ly/2veH6gU
Support me on Patreon at https://patreon.com/rhyslindmark
Thanks to Keith Klundt, John Desmond, Colin Wielga, Harry Lindmark, John Lindmark, Veronica Stamats, Jacob Zax, Katie Powell, Jonathan Isaac, Ryan X Charles, Chris Edmonds, Ramsay Devereux, Ned Mills, Kenji Williams, David Long, Scott Levi, Peter Rodgers, Kenzie Jacobs, Jon Frechin and Kash Dhanda for supporting...
2017-07-2833 min
The Rhys Show#5: Blockchain Social Entrepreneurship with Vince Meens of TechruptionIn this podcast, we dive into Blockchain for Social Good with Vince Meens. He leads the blockchain social entrepreneurship ecosystem in the Netherlands at Techruption and Brightlands. Show notes here: https://medium.com/@RhysLindmark/creating-a-humanist-blockchain-future-5-blockchain-social-entrepreneurship-with-vince-meens-of-97522b3811bc
Support me on Patreon at https://patreon.com/rhyslindmark
Thanks to Keith Klundt, John Desmond, Colin Wielga, Harry Lindmark, John Lindmark, Veronica Stamats, Jacob Zax, Katie Powell, Jonathan Isaac, Ryan X Charles, Chris Edmonds, Ramsay Devereux, Ned Mills, Kenji Williams, David Long, Scott Levi, Peter Rodgers, Kenzie Jacobs, Jon Frechin and Kash Dhanda for supporting me on Patreon!
2017-07-2435 min
The Rhys ShowCreating a Humanist Blockchain Future #4: The Attention Economy with Ryan X Charles of Yours.orgIn this podcast, we dive into the Attention Economy with Ryan X Charles, the co-founder of Yours.org, a blockchain-based content platform that uses LiteCoin to implement “Medium with a Paywall”. Show notes here: http://bit.ly/2vHmn1A
Support me at https://patreon.com/rhyslindmark
Thanks to Keith Klundt, John Desmond, Colin Wielga, Harry Lindmark, John Lindmark, Veronica Stamats, Jacob Zax, Katie Powell, Jonathan Isaac, Ryan X Charles, Chris Edmonds, Ramsay Devereux, Ned Mills, Kenji Williams, David Long, Scott Levi, Peter Rodgers, Kenzie Jacobs, Jon Frechin and Kash Dhanda for supporting me on Patreon!
2017-07-2134 min
The Rhys ShowCreating a Humanist Blockchain Future #2: Effective Altruism + BlockchainExploring the intersection of Effective Altruism and Blockchain.
See my accompanying blog post for a text overview and links: https://medium.com/@RhysLindmark/creating-a-humanist-blockchain-future-2-effective-altruism-blockchain-833a260724ee
Thanks to Colin Wielga, Harry Lindmark, John Lindmark, Veronica Stamats, Jacob Zax, Katie Powell, Jonathan Isaac, Ramsay Devereux, Kenji Williams, David Long, Scott Levi, Peter Rodgers, Kenzie Jacobs, Jon Frechin and Kash Dhanda for supporting me on Patreon!
patreon.com/rhyslindmark
2017-07-0327 min
The Rhys ShowBlockchain-Based Attention Economy #1: OverviewSee accompanying google doc here: https://docs.google.com/document/d/1otHh51VZNJhjC4238Ok5AwmqS_9qUryVD7tDzVk8hhk/edit?usp=sharing
Thanks to Colin Wielga, Harry Lindmark, John Lindmark, Veronica Stamats, Jacob Zax, Katie Powell, Jonathan Isaac, Ramsay Devereux, Kenji Williams, David Long, and Jon Frechin for supporting me on Patreon!
2017-06-2115 min
Hey Bob, it's Eric.Episode 12: Escape the Blur of CompetitionBob and Eric review why creativity and innovation are key ways to escape the blur of competing institutions. When money is tight and enrollment is low, only educational establishments with strategic, grand-new ideas come out on top.
2016-08-0909 min
Hey Bob, it's Eric.Episode 11: Measuring Your MarketingBob and Eric discuss the complicated reality of measuring marketing return on investment at your school. It takes a deep commitment to establishing internal benchmarks to measure year over year.
2016-07-2607 min
Hey Bob, it's Eric.Episode 10: The Value of a College DegreeBob and Eric discuss what's on everyone's mind: is a college degree worth the cost? The question deserves to be answered—but what's the right equation and are students the determining variable?
2016-06-1307 min
Hey Bob, it's Eric.Episode 9: The New PresidentBob and Eric discuss the role of a new president at a college or university. A momentous and often contentious occasion for any institution, a new president should consider these tips.
2016-05-0908 min
Hey Bob, it's Eric.Episode 8: What We Have Learned as Higher Ed ConsultantsBob asks Eric about what he has learned about himself and the intricacies of higher education in his tenure as a consultant for colleges and universities. They discuss what it's like working with different types of people across higher education.
2016-04-1808 min
Hey Bob, it's Eric.Episode 7: Essential Qualities of a Higher Ed Senior Leadership TeamBob and Eric discuss the importance of forming a strong senior leadership team in higher education that can work together around the vision of the institution and what to do when the team is not in sync.
2016-04-1208 min
Hey Bob, it's Eric.Episode 6: Someone with Adult ResponsibilitiesEric and Bob discuss the changing market of adult students and post-traditional learners. They talk about the difficult task of recruiting an adult student, but more importantly keeping that student happy, succeeding, and ultimately holding a degree.
2016-03-2208 min
Hey Bob, it's Eric.Episode 5: Is Higher Ed Marketing Fair?Eric calls Bob to discuss how to prioritize marketing initiatives on a college campus. They discuss the importance of ruthless prioritization with the big picture in mind.
2016-03-0307 min
Hey Bob, it's Eric.Episode 4: Why the CAO is the New CMOEric calls Bob to discuss what the senior team of a college/university should do to improve the institution's marketability. They discuss the importance of the Chief Academic Officer (CAO) and creating programs that are in demand.
2016-02-2908 min
Hey Bob, it's Eric.Episode 3: Strategy is More Important Than Strategic PlanningThe strategic planning process should inspire your team, not wear everybody out. Bob and Eric discuss the best way to approach the strategic planning process.
2016-02-0406 min
Hey Bob, it's Eric.Episode 2: Making Change StickJust in time to help campus communities embrace New Year’s Resolutions that involve shifting paradigms and challenging the status quo, Bob and Eric discuss strategies for making change “stick.”
2015-12-2108 min
Hey Bob, it's Eric.Episode 1: The Sriracha EffectEric calls Bob to discuss his most recent post to Stamats Insights, titled, “The Sriracha Effect.” Bob explains the importance of thinking about the way colleges and universities approach marketing.
2015-12-0505 min