Shows
BABBELKICK#15 Max Lindblad, Stapho Thienpont & Sam Van BellingenMax, Stapho and Sam are all Brazilian Jiu Jitsu black belts and high level international competitors. Max is head coach and founder at Stark Stockholm, Sam also lives and works in Sweden and teaches BJJ at Stark Stockholm. Stapho is the head coach and founder at Stark Gent. We talk to them about competing, training methods and goals, dealing with injuries and the road to getting your black belt.
2024-12-221h 40
Full-Funnel B2B Marketing ShowEpisode 115: How to create a cross functional content creation machine that generates revenue and leverages SMEs with Stapho ThienpontSign up to all live workshops and podcasts here: https://lu.ma/fullfunnelIn the new episode of Fullfunnel Live, we are going to share a step by step framework we use to develop a joint content creation and demand generation playbook for marketing and sales teams.You'll learn:- How to get sales buy-in and involve them in demand gen- How to simply content creation involving SMEs- How to systemize content creation and content publishing processes instead of sporadic publicationsRESOURCESOn-Demand B2B...
2023-09-2548 min
Full-Funnel B2B Marketing ShowEpisode 114: Why your MQLs don't convert. Implementing an MQL model that drives pipeline with Stapho ThienpontSign up to all live workshops and podcasts here: https://lu.ma/fullfunnelIn this podcast, we're going to discuss what is a Marketing-qualified lead, and why your MQLs don't convert. Next, we will explore an MQL model that will effectively drive pipeline growth. By the end of the episode, you'll know how to improve your MQLs and convert more leads!We cover:- What is broken in MQL playbook and the real conversion from MQL to sales opportunity we see in B2B companies- The correct definition of MQL...
2023-09-181h 02
unbillable hours - a podcast about better professional services marketingS22E1 - Account-based marketingIf you haven't been living under a rock (or stuck at your desk for this one big proposal), you have heard about "ABM." But what, exactly, is it - and how could you make it work for your consultancy? We asked someone who knows: Fullfunnel.io's Stapho Thienpont.
Episode guest: Stapho Thienpont, Fullfunel.io.
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Pls. find the shownotes for this episode at unbillable-hrs.com.
2023-06-3046 min
Full-Funnel B2B Marketing ShowEpisode 113: How To Run Marketing & Sales Alignment & Sync Meetings with Stapho ThienpontSign up to all live workshops and podcasts here: https://lu.ma/fullfunnelTo make marketing and sales work together, make sure you’ve scheduled these 4 sync meetings.1. 𝐖𝐞𝐞𝐤𝐥𝐲 𝐣𝐨𝐢𝐧𝐭 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐫𝐞𝐯𝐢𝐞𝐰 𝐦𝐞𝐞𝐭𝐢𝐧𝐠.Agenda:- Leading indicators report for every joint campaign- Wins: what moves us forward?- Challenges: what’s holding us back?2. 𝐀𝐁𝐌 𝐬𝐲𝐧𝐜 & 𝐫𝐞𝐯𝐢𝐞𝐰 𝐦𝐞𝐞𝐭𝐢𝐧𝐠𝐬.Agenda:- Leading indicators report- Target account engagement, updates, and insights collected- Next actions per account- What accounts should be removed from the program- What accounts should be added to the program3. Quarterly sales & marketing planning.Agenda:- Sales pipeline velocity review- Reve...
2023-06-121h 01
Full-Funnel B2B Marketing ShowEpisode 112: How to target and warm up B2B buyers with Zero Social Presence with Stapho ThienpontSign up to all live workshops and podcasts here: https://lu.ma/fullfunnel3 ways to target and warm up B2B buyers if they are not active on social.If you're selling to technical teams or conservative industries, your buyers may not be active on social. Hence, ads and cold outreach are doomed.Here are several ways to reach and warm up them.1. Partner with niche associations and communities.Do a co-marketing activity (event, webinar, panel discussion, market research, etc) making sure that the association or community will help...
2023-05-2457 min
Full-Funnel B2B Marketing ShowEpisode 109: Marketing and sales playbooks: how both teams SHOULD work together with Stapho ThienpontSign up to all live workshops and podcasts here: https://lu.ma/fullfunnelIn this video, we're going to show you how both teams should work together to create effective marketing and sales strategies.By understanding how marketing and sales work together, you'll be able to create effective strategies that will help your business grow! We'll discuss the different aspects of marketing and sales, and show you how to combine them to create a successful marketing and sales strategy.Watch this video to learn:- Executional marketing and sales al...
2023-03-2748 min
Full-Funnel B2B Marketing ShowEpisode 107: Building powerful ABM teams: from sales buy-in to execution with Stapho ThienpontSign up to all live workshops and podcasts here: https://lu.ma/fullfunnelRESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogJoin me and Stapho Thienpont sharing our experience of building efficient ABM teams and getting support from sales.
2023-03-1358 min
Full-Funnel B2B Marketing ShowEpisode 105: Brand strategy for B2B tech companies with Stapho ThienpontSign up to all live workshops and podcasts here: https://lu.ma/fullfunnelJoin me, Stapho Thienpont, and Stef Hamerlinck, brand builder at Alan sharing:- The step-by-step process of creating a B2B brand strategy with examples from Alan: raising $490mln, growing to $258mln ARR and acquiring 20k customers in 3 countries.- How to make sure people recognize and connect with the brand at every stage in the funnel- How to make media talking about your brandRESOURCESTOn-Demand B2B Marketing Courses: https://fullfunnel.io...
2023-02-271h 04
Full-Funnel B2B Marketing ShowEpisode 104: How to use intent data to identifi engaged accounts for ABM with Stapho ThienpontSign up to all live workshops and podcasts here: https://lu.ma/fullfunnelIn this episode I will tell you how to unlock the power of intent data and use it to determine who is engaging with your brand and what they're looking for. By understanding the intent of your audience, you can create more effective marketing campaigns that truly resonate with your target audience.On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our...
2023-02-2256 min
Full-Funnel B2B Marketing ShowEpisode 102: How to measure B2B marketing for companies with long sales cycle with Stapho ThienpontSign up to all live workshops and podcasts here: https://lu.ma/fullfunnelIn this episode we are covering: - The consolidated revenue report that demonstrates marketing impact on pipeline and revenue - How to measure different ABM campaigns - How to measure B2B demand generation and intertwine it with the revenue report. RESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers...
2023-01-311h 01
Impact със Стан и Никола"Дойдох да правя Бизнес в България " From College Dropout to Business Owner - Stapho Thienpont'sВИДЕОТО ИМА СУБТИТРИ НА БЪЛГАРСКИ - АКТИВИРАЙТЕ ГИ ПРЕДИ ДА ГО ПУСНЕТЕ!
Stapho Thienpont is a dear friend of ours and one of the leading LinkedIn Marketing experts in the world as well as a BJJ brown belt.
His story is unique, to me, because it is somewhat backwards of what we usually promote in Impact.
Stapho came to Bulgaria, to start his online marketing business. The business itself was quite successful, but it wasn't fulfilling enough and Stapho moved to a corporate job in a start-up, where he can fully develop his marketing prowess.
We spoke about marketing, books and Brazilian Jiu-Jitsu. Please leave your comments below to support us and...
2021-05-171h 28
The UnNoticed EntrepreneurWhat is an MQL - and why is it the most important metric when it comes to measuring your social media marketing effectiveness?Get Noticed! Send a text.B2B Lead Generation is hard. The competition is fierce, the landscape changes daily and half the "Gooroos" have no idea how to replicate their success. How do you even start with cold outreach ? How do you leverage social media content without wasting your resources? And how do you generate leads through LinkedIn?B2B LeadGen expert Stapho Thienpont shares his expertise on this episode of the UnNoticed.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate...
2021-04-1520 min
The UnNoticed EntrepreneurWhat is an MQL - and why is it the most important metric when it comes to measuring your social media marketing effectiveness?Get Noticed! Send a text.B2B Lead Generation is hard. The competition is fierce, the landscape changes daily and half the "Gooroos" have no idea how to replicate their success.How do you even start with cold outreach ? How do you leverage social media content without wasting your resources? And how do you generate leads through LinkedIn?B2B LeadGen expert Stapho Thienpont shares his expertise on this episode of the UnNoticed.This is a transcript for the full show.Support the showSubscribe to my...
2021-04-1400 min
The Marketing PicnicWant to Nail Your Instagram Brand, But Are Sick of Amateur Tactics with Laura HaleydtPersonal branding and the right social media platform can be crucial to the success of your online business.
Our guest today has experience working as a Brand Manager for four global brands.
Laura Haleydt has award-winning marketing skills to help clients reach their full personal branding potential. She does this by offering tips and tricks on how to build an online business with the power of Instagram.
Laura is an Instagram Marketing and Personal Branding Strategist. Helping her clients scale their businesses using Instagram strategies and p...
2021-01-2658 min
The Marketing PicnicHow to Build Landing Pages That Convert With Waseem BashirTargeted landing pages can make or break your visitor-to-lead conversion rate.
This means that we should always be looking for the best ways to increase the quality of our landing pages.
Waseem Bashir has created over 500 different landing pages that increase these conversions.
Waseem Bashir is the Founder and CEO of Apexure. Waseem's agency helps businesses generate leads with conversion-focused landing pages and sales funnels.
He is also the Founder of LeadGen App. This app helps businesses and marketers capture more leads with effective online fo...
2020-10-271h 01
The Marketing PicnicHow to Build Viral Communities, Get PR and Push Creativity with Kenny VermeulenThe world of marketing can be very magnetic. With content coming from everywhere, you may wonder how you can stand out from the rest and even go viral.
Kenny Vermeulen has the sheer creativity needed to go viral and knows exactly how to spot trends.
Kenny Vermeulen is the Creative Content Director at Happiness Brussels. Facebook post turned full campaign; Happiness Brussels helps brands spread more happiness.
With his many successes, Kenny shows how to build viral communities. He has proven that he is...
2020-10-2059 min
Full-Funnel B2B Marketing ShowEpisode 21. LinkedIn inbound lead generation with Stapho ThienpontNever miss a new episode: https://sendfox.com/lp/mnyll3How to generate leads on LinkedIn?There are two approaches:Send cold mass outreach playing the game of numbers and praying for the replyBuild a relationship with the target audience, leverage thought leadership for brand awareness and create everyday opportunities for targeted and personalized outreachLast year I published a book called "LinkedIn Content Marketing: How to generate high-quality B2B leads on LinkedIn without cold messaging and ads" that was awarded as the best B2B marketing ebook and...
2020-06-031h 05
UX MarketingHow to Use 1:1 Communication to Scale Your LinkedIn w/ Stapho ThienpontAll right. On the podcast today, I have Stapho Thienpont who is here to talk LinkedIn with us. Somebody that is not only a consultant about this thing, but he's, he actually acts on his own advice. You can go check them out on LinkedIn and we'll get to that later on. First off, Stapho, how are you doing today?
Ah, I'm doing great. I just came off my own show and you know, I'm just enjoying talking so much on the nice thing like this. Nice to be like here in Europe.
Do you like hearing your...
2020-05-1900 min
The Marketing PicnicReddit Marketing and Tech That Changes The World with Brian SwichkowOur guest today is one of the few true "evil-ish" geniuses of 2020.
You could say that many of his projects sound straight out of a Black Mirror Episode. Sharp. Suspenseful. Satirical.
Brian Swichkow has many exemplary successes. Such as, making a virtual clone of himself as an AI chatbot. Yes, you read that right.
Among other things, Brian has built mythosone. A non-linear note-taking tool that allows you to take notes from a "single-truth" perspective. He has even used his skills to pull off one of the most elaborate pranks on hi...
2020-05-0800 minThe Marketing PicnicCreatively Crushing the Corona Crisis in Your Company Through Calmness With Anke HerrmannFear can kill your creativity.
Fear can stop you from making connections you need and seeing what’s right in front of you for the taking.
When a crisis hits, your typical everyday thinking is not what’s going to get you to change this fear.
More than ever, you need to be able to see the reality and the market as it is.
Adapt to this change and overcome it.
Look into new moves based on the changing data. In this time, you need your creativity.
O...
2020-05-0600 minThe Marketing PicnicThe B2B Marketing Principles That Never Change, Crisis or Not with Andrei ZinkevichMany marketers turn to that next big hack, social media presence, or fancy AI algorithm to stand out.
Before you can get to that, it's crucial to understand the things in the process that do not change. Learning from the processes that will always be the same in marketing can lead you to success.
Andrei Zinkevich is the founder of Getleado, a B2B marketing and sales company.
Andrei has also co-founded ROIplan, a community for B2B marketers and founders. This community has over 3,000 members in the field! R...
2020-04-2700 minThe Marketing PicnicHow Vaibhav Sisinity Tripled His Income By Generating Passive Income on LinkedInHave you ever wondered how you can achieve more LinkedIn profile search appearances?
I have talked to many LinkedIn experts, growth hackers, and entrepreneurs on LinkedIn. I have never received a straight answer on how to make your profile more easily found on search. Our guest today has been able to explain that!
He stood out to me because he seemed to be the only person who has been able to figure out how to do LinkedIn search appearances correctly.
Vaibhav Sisinty defines himself as a growth ha...
2020-04-1700 minThe Marketing PicnicHow to Get New Users to Use Your SAAS Product? Atanas Nasko Terziev!Most companies think about how to get new users. Many will turn to acquisition to be their key to reaching success. But what companies are missing is one huge thing: activation.
You must have a product that will drive growth! Relying on viral posts, PR, or cool giveaway will not guarantee returning users.
Nasko Terziev is a growth specialist at WoodWing and a community ambassador for B2B Marketers & Founders. Nasko uses data to build activation projects that will attract and maintain users!
N...
2020-04-1500 minThe Marketing PicnicDoes Corona Affect Digital Marketing with Trevor DudeckThe recent events worldwide have left many of us feeling uncertain of the future. It has made us reevaluate what is important when making decisions.
This makes it very discouraging then to look at the state of marketing and growth today. Here to bring his insight on the topic is one of my partners and also one of the best marketers I know.
Trevor Dudeck is the CEO of Lemonade, an engaging storytelling agency. Lemonade sends companies to the next level using advertising and branding.
Trevor's aim is to drive brand growth for c...
2020-04-1000 minThe Marketing PicnicHow to Tackle Growth Marketing During Corona and the Recession with Justin WuTo understand how to be an effective growth marketer, you have to learn to adapt to new trends fast.
Justin Wu has become famous for this.
He is the founder of one of the biggest growth marketing companies in Los Angeles, Growth.ly.
Justin has become a proficient growth hacker with no shortage of accomplishments.
Justin Wu has run over three million USD worth of kickstarter launches. He has also launched a SaaS company, bringing in one million ARR in the first y...
2020-04-0800 minThe Marketing PicnicHow to Overcome Social Anxiety and Grow your Podcast with Bestselling Author and Top 100 Podcast Host Mark MetryHave you ever felt like you had no control over a situation? Like your cards were already dealt.
Some may feel like they have no control over their position in life. I have struggled for years on how to communicate how much power people actually have. Now, I tell them to look at Mark Metry.
Mark has been able to transform himself to help others and watch people change for the better.
Mark Metry is only twenty-two and is already a bestselling author of his new book, Screw Being Shy.
Mark...
2020-04-0300 minThe Marketing PicnicHow to Scale to 6 Figures In Profit In Under Two Years With Zero Ads Spend with Estie RandWhen I first read Estie Rand's list of accomplishments, I was like.
"Sure, scaling to 6 figures in revenue in 2 years with no ad spend, no biggie, I've done that."
"Wait, what."
"Six figures in PROFIT?"
"In 2 years, while raising five kids and without ad spend."
"How the hell?"
Well, that's we're going to be figuring out today during the live.
Here's what we're going to discuss in more detail:
What does #Productivity really mean?5 steps to take any business idea and turn it into a r...
2020-04-0200 minThe Marketing PicnicHow to Create a Rediculous amount of Social Media Content and Use It for Social Selling with Nico De BruynNico De Bruyn does whatever it takes. And so can you.
Selling empty apple boxes? ✔️
Direct messaging 100's of people? ✔️
Writing a book? ✔️
Whatever it takes.
Not everyone from my generation has what it takes to get where they want to go.
It's not because you don't take a straight path to the top that you don't have it.
Nico and I are living proof.
But we both did whatever we need to build our Social Media agencies.
I have The Marketing Family...
2020-04-0100 min
The Good Advice Podcast: Do Business Better with Blake Binns#112 - Stapho Thienpont, Spamming People Ethically -- Is It Possible?B2B Lead Generation is hard -- and if you're not careful, you'll be downright obnoxious to your prospective buyers. But is there a way to stay top of mind with your potential customers? Is there a way to keep them engaged in your latest and greatest offers without manipulation or sleezy sales tactics? Stapho Thienpont, host of the TMF Picnic, joins the podcast to share all things related to marketing mastery.
Check out the TMF Picnic on Spotify and follow Stapho on LinkedIn.
2020-03-3035 minThe Marketing PicnicHow Working With VA's Allowed Nathan Hirsch Scale to 7 Figures as a 20 Year OldLaunching an entrepreneurial business can be daunting. Growing success involves a leadership that can create a profitable delegation style. The aim is to find the perfect trifecta.
What is the perfect trifecta?
Skills.
Positive Attitude.
Clear Communication.
Someone who has perfected this is, Nathan Hirsch, co-founder of OutsourceSchool.
Nathan has displayed compelling leadership that has brought him immense success and recognition.
Nathan Hirsch started his entrepreneurial journey over ten years ago. Nathan had his first million-dollar company at t...
2020-03-2700 minThe Marketing PicnicHow AI Can Be Used By SME's and Corporates Today and How It'll Affect Your Job With Dan FaggellaThe guy who kept me fed when I lived in a gym turned out to be a world-renowned AI expert.
I've often told the story of me sleeping on the mats.
But I don't usually mention how I made ends meet.
I wrote articles for a Brazilian Jiu-jitsu blog called "Science of Skill".
Dan Faggella ran that blog.
That's where I honed my writing
But he taught me so much more than that, he:
Showed me the techniques I used to...
2020-03-2600 minThe Marketing PicnicHow AI Can Allow People to Be More Human and Live Happier Lives with Gabriel FairmanIt's not every day that you meet a man like Gabriel.
He's been my friend for half a year now; still, I've been struggling to write this post. I've thought about it for weeks.
There's too much to unpack.
There's no way to turn this member of the Forbes Tech council into a catchy headline.
Here's a man, who took a simple translation company and turned it into a hotshot, AI-driven Localization startup, with offices on multiple continents.
That should be enough, the box should be filled.
2020-03-2500 minThe Marketing PicnicHow Nikola Tomov Became the #1 Scientific Fitness Expert in Bulgaria and How That Scaled Into A Business EmpireOne of the most raw, honest and profound interviews we've done.
Nikola Tomov and I tackled some subjects close to my heart
- The importance of experimentation in entrepreneurship
- How to deal with balance in life and business
- How to keep yourself effective every single day
- How to grow a YouTube channel
- How to scale
Truly a wonderful guest and conversation. Surely an episode I'll be mentioning during conversation on a weekly basis.
Thanks for hopping on The Picnic!
2020-03-2400 minThe Marketing PicnicHow B2B Growth Works and Why Retention Is King With Jean BonnenfantWhen you delve deep into marketing, beyond just the “likes” and first impressions of a company, you will find what really matters is the real growth marketers of the field who are changing the way marketing is being perceived.
Using cutting edge programming models and full-funnel marketing, growth marketers are able to drive innovation through data.
One of these top players in the field is Jean Bonnenfant. A lead speaker and international growth marketing trainer for Growth Tribe France.
What’s really distinctive about Jean is that he is not just another marketer, he real...
2020-03-2300 min
Connection Loop by DubbHow to Use LinkedIn to Promote Your Business during #COVID19 with Stapho ThienpontHow to Use LinkedIn to Promote Your Business during #COVID19 with Stapho Thienpont
- LinkedIn as a content system
- working from home
- staying positive
- dealing with FEAR
Want to learn more from Stapho Thienpont? The story continues at dubb.com.
Learn more about Dubb at https://dubb.it/up5c
Chat with us on social media:
Dubb
Facebook: https://www.facebook.com/dubbapp
Linkedin: https://www.linkedin...
2020-03-2253 minThe Marketing PicnicTK Gondo AKA The Founder of Polygon Students5 Reasons to listen to TK, the unlikely bootstrapper
✔️Moved to the UK at 4 Years Old.
✔️ Self-Employed at 21 generating leads of financial advisors
✔️ Bootstrapped to a working product with zero funding
✔️ Had the guts to pivot when the data demanded it
✔️ Has the buff Harry Potter as his marketing advisor
I know tons of people my age, scared shitless of pursuing their dreams.
Sure they're gonna start that startup.
They just need an extra 1000 euros in the bank.
Just a year more of experience.
Ju...
2020-03-2000 minThe Marketing PicnicBruno Aregger AKA The Swiss OptimizerWhat is a Philosopheur?
How do you become a bestselling author and TEDx speaker?
Who is the most Swiss Optimizer?
What does it take to start a company that scaled TOO fast?
Who is Bruno Aregger?
I wouldn't claim to know.
Not yet.
Here's what I do know.
Instead of taking over his father's company, he said goodbye.
Instead of chaos, he's got a model for everything.
Instead of working more, he cut 95% of his working time.
Wait. ...
2020-03-1900 minThe Marketing PicnicChris Cooke AKA the Turtle-Saving NO-BS Marketer"You need to have Chris Cooke on."
That's what LinkedIn told me when I asked for the best marketers and founders to interview.
Chris is both a marketer and a founder:
He's founded two successful startups in Thailand, and now a B2B software startup in Europe.
After his initial success, he moved back to the UK to start from zero.
Now he has 3 dev teams and 13 Atlassian apps as a top vendor.
As a marketer,
his strength is connecting sales-driven...
2020-03-1800 minThe Marketing PicnicJulian Smit AKA The Master of all Traits, Jack of None✅People spent 4.1 Million Minutes watching his videos.
✅Making another new tiny, baby-type person.
✅Making the opening track for a movie.
✅Having 20+ years of marketing experience
✅Founding J.D. Nevin Communications, a slick marketing agency.
✅Owning and running the Marketing Summit Academy, a marketing trying platform.
✅Hosting a podcast with an NSFW title that features cool guests like the buff Harry Potter.
Clearly, Julian is doing something right.
I mean, who has time for all that?
And who can maintain such a high degree of...
2020-03-1700 minThe Marketing PicnicRaj Goodman AKA The Founder of Goodman LanternWithout Raj, we would have lost 30 000 USD in Revenue.
Our client was getting frustrated.
We were hired to turn him into a LinkedIn thought-leader.
But we hit a wall.
His industry and mind were highly technical, and we needed someone to translate his thoughts into "human language."
We had great storytellers, but they struggled to understand the tech.
The client who's a tech genius and innovator couldn't simplify his message.
We tried copywriter after copywriter.
But no one was able...
2020-03-1600 minThe Marketing PicnicCurt Mercadante - 7-Figure Agency Founder, Keynote Speaker, Author and Freedom CoachIf there's anyone on LinkedIn that does not cut and corners, it's Curt Mercadante.
This bearded brute says what he wants, whenever he wants. He couldn't give any less fu*** whether you like him or not.
He's charming like that.
In his new book, he talks about shutting down his 7 figure agency to pursue "The Freedom Lifestyle." He also claims only to work 12 hours per week.
While forging strong bonds with his family and raking in the dough.
Does this man really possess superpowers? Or is it all baloney?
2020-03-0900 minThe Marketing PicnicGerard Compte AKA The Man Who Sends Emails With Love ❤️Want to hear about my first "Growth Hack"?
It all starts with Roel De Cock, in 2017.
One of Belgium most critically acclaimed videographers.
He came to me with an odd request.
"There's no place for Belgian Video
Creators to hang out online."
The sole forum had long been abandoned.
He wanted to build a Facebook group.
He'd be the Video Guy; I'd be the marketing guy.
"Sure, let's do it!"
We knew how to run a group.
...
2020-03-0600 minThe Marketing PicnicNatalia Wiechowski AKA Think Natalia The LinkedIn CoachsultantIf you’ve ever been interested in how to improve your personal branding, or even if this is the first time that you are hearing this term, I highly recommend that you give this episode a listen! If you’re a beginner to this idea or have been on the journey for some time, this interview with Natalia Wiechowski will leave you with a better understanding and desire to truly understanding yourself and your purpose.
The first time that I logged into LinkedIn, about two or three years ago now, I kept seeing Dr.
2020-03-0500 minThe Marketing PicnicBobby Umar AKA That One Guy Who Actually Does Get Personal BrandingThrow a rock at your LinkedIn Feed and you'll hit 17 personal branding experts.
Most of them figured out how to get engagement and views on LinkedIn.
But only a few have really mastered the science of personal branding.
Because that's what it can be.
A science.
There's a big difference between understanding your own personal brand.
And having the skill to develop someone else's.
When Bobby Umar let me peek at his method I saw:
- Core Story Work
...
2020-03-0400 minThe Marketing PicnicRoger Wilkerson AKA the #1 Bearfluencer on LinkedInHe's the first bearfluencer since the sneezing panda.
The first bear to make it big on LinkedIn.
AND
The only bear that has written a book about Social Media.
Of course, I'm talking about Bobby The Bear
And his mentor Roger Wilkerson
They first appeared on my radar when I saw them interview literally every LinkedIn influencer I know.
His funny style AND him being a bear unlocked new levels of honesty in his guests.
We're going to talk about:
2020-03-0300 minThe Marketing PicnicDaniel Doan AKA One Multy Figury BoiiiBlog with 30k monthly readers
Facebook group with 21k Members
Steam community with 45k members
500k+ sales on a game he coded himself
Selling Over 2.1 Million Indie Video Games
He did all that over the past 12 years. Before that, he relied on food stamps to pay for chicken instant ramen. While living with his mom.
These are Daniel Doan's results. They're so crazy I wouldn't even dare to make them up.
His tech skills, ingenuity, and copywriting skills know no bounds.
...
2020-02-2800 minThe Marketing PicnicSuzie Nguyen AKA String, The Queen of Fried ChickenOur next Picnic Live-show guest is so good at personal branding hundreds of people knew who she was based on just an emoji.
She hasn't just used her personal brand to anchor an emoji tho.
She's also used it to:
- Work with brands that align with her values
- Start "master your video" which helps you unleash your inner String. (link below)
- Make vegetarians buy her KFC.
Tune in if you want to learn how to be so famous people recognize you by...
2020-02-2700 min
Knucklehead PodcastE101 - Mistakes to avoid on LinkedIn with Stapho ThienpontSome quick stats on Stapho - despite the mistakes and screwups that he ran into along the way.
- 3+ Million Organic LinkedIn views
- 5 Million Organic Sticker views
- First ever LinkedIn course entirely on a Messenger bot
- An incredibly engaged Facebook Group with 2k+ members
- The TMF Picnic, a weekly Live show that's has reached thousands of viewers.
Check out more from Stapho - Follow and engage directly with Stapho below:
LinkedIn: https://www.linkedin.com/in/stapho
Book a call: http://tmfam.rocks/strategy
2020-02-2638 minThe Marketing PicnicKotryna AKA The Lithuanian Queen of Personal Branding1 Full-Time Job
5 Podcast Interviews
5 Article/ Magazine Interviews
14 Paying Clients
20+ Speaking Gig Opportunities
30+ Collaborations
99+ Valuable Connections
These are the life-changing results Kotryna Kurt got from her personal brand.
Us marketers always talk about the webinar that did a million dollars. How we got 10 million views. Or how we got our MRR to 70k.
Those are unicorn results. That take decades of work, patience, and luck.
Kotryna Kurt's results are attainable by anyone.
Anyone that:
...
2020-02-2600 minThe Marketing PicnicJohan Johansson AKA One Data-Driven Boiiii“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore
Why are so many founders in the middle of the freeway?
We all know that we need to be data-driven.
Data is knowing what your customers want.
Data is solving problems before they arise.
Data is knowing what's going on.
People bombard us with praise for data 24/7.
But let's be honest.
Most are not using it to their full potential.
Sure...
2020-02-2500 minThe Marketing PicnicDavid Brier AKA One Brand-y BoiiiiNobody cares about your pitch.
We see more than 5000 marketing messages a day.
That's a lot of noise.
90% of those messages are forgotten instantly.
That's why you need to rise above the noise.
You need to be seen as different.
Enter David Brier.
World-renown branding expert and Bestselling-author.
He's worked with everyone from Rolling Stones Magazine to startups and even cities.
"Branding is the art of differentiation."
It's not just about making a logo.
2020-02-2400 minThe Marketing PicnicJon Buchan AKA One Drunk Cold Emaily Boiiiiii"My colleague forwarded me your spam email and we'd like to meet you to discuss opportunities."
Not the response you expect after a night of drunk cold emailing.
Why did he even send pictures of ferrets anyway?
Especially to senior management of The Coca-Cola Company, Symantec Hewlett Packard Enterprise etc.
It was an act of desperation.
The warm leads had dried up.
Payroll was coming.
So he got drunk and started emailing.
Probably expecting to close shop soon.
But something crazy...
2020-02-2100 minThe Marketing PicnicMikko Alasaarela aka One Visionary BooiiiiiiHave you ever met a true visionary?
Someone way ahead of his time?
That knows what's coming?
I have.
His name is Mikko Alasaarela.
This 7x founder with 3 exits has always been on the cutting edge.
He started his first tech startup in 1999.
Success despite the dotcom crash.
He's always a step ahead.
Right now he's working on Inbot/ Intoken.
An AI powered platform to facilitate B2B introductions.
With a powerful cryptocurrency to back...
2020-02-2000 minThe Marketing PicnicHugo L-Hamel AKA One Custom BoiiiiAt 13 he started building websites.
At 15 he started his first IT company.
At 25 he was hired as a Growth Hacker for Yellow Pages.
Not something just anyone can accomplish.
Personalization.
Hype word for most.
Science for Hugo.
But what does it mean?
Well, I'll give you an example.
Currently, Sonny De Meester and I are reaching out to barbershops.
We send them a series of emails.
If they don't respond.
We...
2020-02-1900 minThe Marketing PicnicDylan Hey AKA The Hardest Kicker in MarketingWe're talking about:
- How to build and leverage a Personal Brand.
- How to scale an agency FAST.
- Vipassana retreats.
- Coaching.
- Life and stuff
2020-02-1800 minThe Marketing PicnicMark Metry AKA One Podcasty BoiiiMark's the host of World's top 100 Podcast, humans 2.0.
Honestly, I could leave this introduction to that.
But here's something interesting.
When I asked Mark what his proudest achievements were. He didn't lead with his podcast.
He didn't lead with founding a 6-figure business at age 15 either.
None of that superficial stuff.
He led with:
"I've learned to love and forgive myself."
Anyway, back to the podcast. What do you need to know?
One thing would be that...
2020-02-1700 minThe Marketing PicnicKatie Wallace AKA The Pocahontas of LinkedInIf you want a no-bs approach to becoming an influencer, giving jobs to the jobless and saving the planet, Katie is your woman.
She's another one of those people that make you think: What am I doing with my life?
This Disney Princess had to overcome though challenges to survive her own heroine's journey.
She had to:
- Overcome a drug addiction
- Overcome serious mental health issues.
- Leave corporate to start a company with 0 experience.
But it paid off.
2020-02-1400 minThe Marketing PicnicJaime Cohen AKA The Girl Who Helps You Find #TheRightWordsA boss lady who delivers first and asks questions later.
Someone that never compromises on her vision.
A rare kind soul who's seen adversity.
In 6 months time, she lost her job, her mom and her greatest dream.
She never let that stop her.
Her kickass mode is on 24/7, i.e:
In 2011 she started a business based on Fiverr. Not a 2011 thing.She's an influencer status on Instagram, LinkedIn, and even on the first social media platform.Jaime also invented #TheRightWords method to level up personal brands...
2020-02-1300 minThe Marketing PicnicSonny Tannan AKA Jack of all Trades, Master of LifeHere's what I'm going to grill him on:
1) How can brands communicate effectively
2) What's the secret to Positioning
3) How do you write a book
Which of these topics do you want this LinkedIn influencer to address?
PS: I think Sonny De Meester is a bit worried I might have a new favorite Sonny
2020-02-1200 minThe Marketing PicnicLila Smith AKA The One Who Says Things BetterFrom this Picnic, you can expect to learn:
- How better communication affects your bottem line
- The 5 steps of the say things better method.
- How to always get the 'YES'
- Making people feel comfortable and included
- The wonderful world of eating cheese
See you there!
2020-02-1100 minThe Marketing PicnicFotis Panagio AKA The Mentor HackerFrom this picnic, you can expect to learn:
- How to make decisions
- How to find a mentor and what to look for
- How to create processes for your business.
Check out www.growthmentor.io if you want to find and expert and pick his brain.
- Stapho
2020-02-1000 minThe Marketing PicnicBaptiste Dbv AKA The Man That Will Read Your Customer's MindHere's something that I didn't realize when I started my business.
My "genius" ideas, workflows and processes might not be that.... genius.
Often, they make life uncomfortable for my clients. Things that seem obvious to me are often not to my clients.
This can be very frustrating.
Your customers too might be getting pissed off at something easily fixable.
And you wouldn't even know it.
This kind of misunderstandings can be overcome at the personal level in a small company.
But forget about that when...
2020-02-0700 minThe Marketing PicnicAngelo Sorbello AKA The Marketing Fortune TellerI'll never forget the first time I got on the phone with Angelo.
He has this rare mix of elite skill and humility.
He's the only marketer I know that shows up on the first page of Google for all the cutting edge marketing niches:
- Messenger Chatbots
- LinkedIn Lead Generation
- Generating evergreen Traffic
He ran an online magazine with thousands of monthly visitors when he was in high school for god's sake.
One of the few people that has both...
2020-02-0600 minThe Marketing PicnicCharlie Price aka The King Of Cold OutreachIf there would be one person, I'd consider a mentor for Marketing it would have to be Charlie Price.
When I first decided to get started with Social Media Marketing, I started looking for a community to hone my craft.
Traffic and Copy was that community for me.
There Charlie and Vin Clancy taught everything they knew. They spoke I listened. I wouldn't have gotten this far without them.
Matter of fact, most of you wouldn't see this post if I hadn't met him.
There's a lot...
2020-02-0500 minThe Marketing PicnicSarah Grosz aka The Internet BreakerSarah is a badass who got hired by BAMF after she got kicked out of school for growth hacking too hard.
She's also an epic content creator, and she totally talked shit to me after I sent her an automated message.
Oh,
you want to hear about why she got kicked out of school?
Sure, so imagine this:
You're a beautiful, smart young lady and you're the president of the entrepreneurship club at your uni.
You have this huge entrepreneurship planned and you know it's going to...
2020-02-0400 minThe Marketing PicnicCurt Mercadante AKA The Dumbeldore of LinkedIn.What is this? A crossover episode?
That's right witches, this is a Hogwarts special. Dumbledore and Harry Potter are reunited in this one-off special.
Enough Jokes, I need to introduce this wizard and I need to do it properly. So here we go.
Curt's one of those coaches that decide to succeed first and coach later. Before his current adventure, he ran a successful public relations/ advertising company.
He made some millies there and he was great at what he did but after many years he discovered something...
2020-02-0300 minThe Marketing PicnicNicholas D'hondt AKA the Granddaddy of Scheduling MeetingsOh god, how did we even make it to episode 11? Didn't expect this when we came up with The Picnic.
I also didn't see epic guests like Nicholas coming.
Who knew that there were so many cool Belgian boiiis in the marketing scene?
I sure didn't, but I'm always ready to support my countrymen.
Although I don't think a baller like Nicholas needs much help.
I mean look at what he's achieved so far:
1) He started a planning tool named Plann3r. This tool looks...
2020-01-3100 minThe Marketing PicnicAndrei Zinkevich AKA The Lead WhispererAs you guys know, there is nothing I enjoy more than feeling stupid. And if there's one person that has consistently made me feel stupid over the last 6 months, it's my main man Andrei.
He's an absolute God when it comes to b2b marketing.
If I have any question about b2b marketing, I'll always check his blog (getleado) first.
That's why I shared an excerpt of his blog here, earlier this week.
What I admire most about his approach is that it's extremely logical and well thought out. If...
2020-01-3000 minThe Marketing PicnicJanosch Lenzi aka The King of LinksWe have Janosch, the founder of Joturl.
Joturl is an exceedingly clever, all-in-one suite for your marketing links.
It's what we use to track link open rates, figure out the destinations, track conversion, remarket people, deep link and so much more.
It's really a crazy effective tool that we use every day, so I'm stocked AF to get a chance to talk to the founder. (that you're gonna be there to watch is just a lucky by-product for me tbh).
But this Picnic won't just be about this epic tool, it's...
2020-01-2900 minThe Marketing PicnicProf. Scott Davis aka The Only Marketing Professor I've Ever Listened ToMy friend, Professor Scott Davis teaches courses about Marketing Management, Integrated Marketing Communications, and the Sales Force.
He does that at The University of Houston-Downtown Davies College of Business. He's also passionate about making online education better.
---
He also has an extremely interesting podcast called the "Marketing Mixtape".
It's one of the only podcasts I listen too and coincidentally, a podcast that I've appeared on! (I'll link it in the comments).
And it's actually that last part that impresses me so much. You see, most marketing professors talk...
2020-01-2800 minThe Marketing PicnicGuillaume Moubeche aka The CEO of The Friendliest Cold Email Tool In The GameWho's that peeping in my inbox?
POW
Personalized memes and videos in your inbox now.
Our guest for this Episode is a disruptor, an innovator, and a pretty cool guy. One of those people that changed the game for the better.
Before I talk about Lemlist I want to tell you some fantastic stuff about the man:
- He's an engineer and a marketer
- He loves Gifs, Cats, meeting people and learning
- He hates people with inflated ego's
...
2020-01-2700 minThe Marketing PicnicRuss Johns aka Gandalf The White of Lead GenerationI was so ashamed, here I was, looking at the replay of me interviewing a marketing legend. A man who's been actively marketing since before the internet.
Someone with true skill lead nurturing.
He was spitting fire from the first second, answering every question with skill, finesse, and clarity. Russ was a real champ.
However, I looked distracted and disrespectful.
What you can't see in the Live stream is the number of technical difficulties we had. It was so bad that I had to use my laptop as a...
2020-01-2400 minThe Marketing PicnicDylan Hey aka The Guy Who Pissed Me Off Once With a Post About "Stealing Your Competitor’s Customers"We're here with top 50 UK SaaS Sales leader, aka Top 15 podcast host AKA THE GINGER BEARD EVANGELIST HIMSELF.
Who's also a generally top bloke. So psyched to have him.
2020-01-2300 minThe Marketing PicnicRicardo Ghekiere aka An Actual, Real-Life "Growth Hacker" With Great Hair"Download my latest growth hack!"
"3 ways to growth hack your personal brand"
"7 secrets to growth hacking your broccoli soup"
You might have clicked on links like that before. And it might have changed your life. Or it might have been a disappointment.
BUT, chances are, you still don't really know what a "growth hacker" is.
Do they actually hack stuff? Are they criminals? Do all of them have fluffy hair?
Well, you're about to find out. Because our next guest, Ricardo, is a purebred growth hacker.
2020-01-2200 minThe Marketing PicnicLila Smith aka the Queen of Networking.Lila Smith is the Director of Communications and E-Commerce at DNA Footwear.
But she's also:
- LinkedIn Influencer
- Super nice person
- LinkedIn Local Co-Host in NYC
- Master Networker
- My Favourite person on LinkedIn.
One time Lila told me that her brother got her a reminder once, that said: "You can't make everyone happy, you're not a Taco".
Lila isn't a Taco. But damn it I've never met anyone who comes as close as her.
Her...
2020-01-2100 minThe Marketing PicnicJeannette Bridoux aka The Spiritual, Personal Branding/ Instagram Coach From The WestIt's tiiiiiiiiiiiiiime for another episode of the TMF Picnic! As you've realised by now, I only invite people that I really really like.
Matter of fact, I've accused myself of using the Picnic as a cheap excuse to hang out with hard to reach people.
I've spent the whole week applying some techniques I learned from Lila Smith last week.
Every week I learn. And I'm, sure this week won't be any different.
So, what about Jeannette? What do I like about her so much?
I could start with...
2020-01-2000 minThe Marketing PicnicDaniel Bechsgaard aka The Guy Who Made $70/h 3 Months After Starting To Freelance.You guys are not gonna believe what you're hearing on this one. Daniel is the king of making money online and I'm stoked that I can introduce him to you guys.
To get his in-depth story, you're gonna need to turn on your audio below,
But here is what you need to know :
1) Daniel runs the "freelancer success community" which is one of the 5 Facebook groups I actually check. (and I'm not even a freelancer).
2) He's a master copywriter / Marketing Strategist.
3) He knows how to make a shit ton...
2020-01-1700 min
To Market with Scott DavisCross Platform Growth Hacking and Chatbots with Stapho ThienpontStapho Thienpont is a successful social media strategist across multiple platforms. We discuss the secret sauce to diversifying your social media channels and building other platforms with your pillar content. We dig into automation and chatbots.Show NotesThe Marketing Family - http://jo.my/hopaboardStapho's LinkedIn -https://www.linkedin.com/in/stapho/
2018-04-2333 min
Marketing Mixtape with Scott DavisCross Platform Growth Hacking and Chatbots with Stapho ThienpontStapho Thienpont is a successful social media strategist across multiple platforms. We discuss the secret sauce to diversifying your social media channels and building other platforms with your pillar content. We dig into automation and chatbots. Show Notes The Marketing Family - http://jo.my/hopaboard Stapho's LinkedIn -https://www.linkedin.com/in/stapho/
2018-04-2333 minMarketing Mixtape with Scott DavisCross Platform Growth Hacking and Chatbots with Stapho ThienpontStapho Thienpont is a successful social media strategist across multiple platforms. We discuss the secret sauce to diversifying your social media channels and building other platforms with your pillar content. We dig into automation and chatbots. Show Notes The Marketing Family - http://jo.my/hopaboard Stapho's LinkedIn -https://www.linkedin.com/in/stapho/
2018-04-2333 min