Shows
Gatty Rewind PodcastEpisode 129: "E" Elissa Badiqué, Department of Performance and Media Arts, Cornell UniversityIn this episode, guest co-host Iris Luo (Cornell PhD candidate in Human-Centered Design) joins host Francine Barchett to interview Elissa “E” Domingo Badique, a Cornell PhD candidate in Performance and Media Arts. E describes their winding journey—from serving as a community advisor at Harvard to working as a makeup artist in Japan. But it was a fandom studies class that sparked their research into K-pop dance covers! E traces these performances back to Filipino variety shows, where choreography became a tool for myth-making and expressing diasporic Filipino identity, particularly through the lens of Asian male figures like K-pop idols...2025-05-081h 06
Speaking of LanguageS15E13 - Katie Fiorella - Cornell Migrations ProgramDr. Katie Fiorella is the director of the Cornell Migrations Program. We discuss the policies and outcomes related to the movement of living things across borders, and learn about how this initiative has developed since we first discussed it in 2020.
https://einaudi.cornell.edu/programs/migrations-program
Subscribe to the Migrations mailing list: https://cornell.us16.list-manage.com/subscribe?u=da35890acf22b2437aeb5bb67&id=c45499fc3f
#oyaore
2025-04-2318 min
Cornell (thank) URooted in Cornell: Josh Gully - Finance, Flowers, and Five Generations!Here’s what you can look forward to in this episode with Josh Gully:What it’s like to be part of a five-generation Cornell legacyHow he almost majored in horticulture—and why he didn’tHis unexpected journey into family financial planningThe story behind the flower empire he and his dad ran from their backyard How legendary coach Richie Moran changed his lifeWhy Cornell continues to hold deep personal meaning for himTune in for a thoughtful, fun conversation about the many ways Cornell shapes a life.Thank you to Laurie Barkman for the introduction (her episo...2025-04-1432 minSpeaking of LanguageS15E11 - Monti Wilkins - Cornell Language HouseWe will learn all about Cornell's Language House and how it benefits campus life from residence hall director Monti Wilkins.
https://cornell.campusgroups.com/tonimorrison/home/
https://scl.cornell.edu/residential-life/housing/campus-housing/upper-level-undergraduates/program-houses/language-house
https://lrc.cornell.edu/news/language-house-opens-students-learning-asl
#bonsoir
2025-04-0915 min
Startup CornellEpisode 43: Tech company co-founder John Bicket is Cornell's 2025 Entrepreneur of the YearOur new episode features John Bicket ’02, chief technology officer and co-founder of tech firm Samsara and this year’s Cornell Entrepreneur of the Year 2025. He will be honored on campus April 10 and 11 at the Entrepreneurship at Cornell Celebration Ezra Event.
Samsara offers an AI-powered platform to help physical operations organizations improve their safety, efficiency and sustainability by using data from sensors and connected devices.
Bicket earned his bachelor’s in computer science from Cornell and a master’s in computer science from MIT.2025-04-0337 minCornell (thank) UScott Oliaro’s Playbook: Cornell Football, UNC Sports Medicine, and LeadershipScott Oliaro won’t say it himself, but we will—he’s a Cornell Football legend. A two-time captain, multiple record holder, and Cornell Athletic Hall of Famer, Scott embodies the ultimate team player, both on the field and in his role as Director of Sports Medicine at UNC.From the moment he set his sights on sports medicine, Scott dedicated his career to keeping athletes healthy, preventing injuries, and optimizing performance. In this episode, he takes us behind the scenes of his work with elite college athletes.And - he’s also a Cornell Human Ec...2025-03-1041 min
Spark & Ignite Your MarketingHow Service-Based Businesses Can Make Black Friday a Success | Beverly CornellSend us a textBlack Friday isn’t just for retail—service-based businesses can join the action too! In this episode of Spark & Ignite Your Marketing, Beverly Cornell shares powerful tips to help service-oriented businesses create irresistible Black Friday offers. There's a lot to consider, from percentage-based discounts and bundling services to non-sales promotions like exclusive content.Remember to grab the FREE resource to help you define your Black Friday offer—without the overwhelm. Read Our Blogs: Next Level Small Business Marketing Blog - BC & Associates Market...2025-02-1308 min
Spark & Ignite Your MarketingSparks of Inspiration: Transforming Ideas into Tangible Success | Beverly CornellSend us a textIn this episode of Spark and Ignite Your Marketing, host Beverly Cornell dives into the world of inspiration, or as we call it around here, sparks—those moments of insight that bring clarity, excitement, and a fresh perspective to your business. But with every spark comes a choice: which ideas will push you forward, and which may lead you off course?Beverly shares how service-based entrepreneurs can harness these sparks strategically to align with their goals, explore innovative ideas without distraction, and keep the spark alive without losing focus. From staying co...2025-02-1311 min
Spark & Ignite Your MarketingFinding Your Niche Can Transform Your Purpose-Driven Brand | Beverly CornellSend us a textFinding your niche is the key to success, especially for creative entrepreneurs and purpose-driven brands. In this episode of Spark & Ignite Your Marketing, Beverly Cornell, founder of BC & Associates Marketing, reveals how honing in on a specific focus can amplify your message, create deeper connections, and spark real change. Whether you’re a wellness coach, artist, or boutique brand owner, this episode is packed with actionable insights to help you stand out and grow.✨ Don’t miss out—download our Find Your Niche Worksheet to discover how to align your bus...2025-02-1310 min
Spark & Ignite Your MarketingStructure Your Homepage for Maximum Impact | Beverly CornellSend us a textIs your website’s homepage turning visitors into clients, or are they leaving after just 15 seconds? In this episode of Spark and Ignite Your Marketing, Beverly Cornell reveals the essential elements every service-based business needs to structure a high-converting homepage. Using a chiropractor’s site as an example, Beverly breaks down each section—headlines, calls to action, testimonials—and offers a free worksheet to help you craft your own winning homepage. Whether you're a chiropractor, coach, or consultant, you’ll learn how to guide visitors on a journey from identifying their pain points to solving...2025-02-1308 min
Spark & Ignite Your MarketingIs It Time to Redesign? Website Audit Essentials | Beverly CornellSend us a textIn this episode of the Spark & Ignite Your Marketing podcast, host Beverly Cornell dives deep into a critical question for business owners: is your website still aligned with your evolving business? If you’re seeing high bounce rates, experiencing lower leads, or have gotten feedback that your site feels outdated or confusing, it’s time for a website audit. Beverly walks you through the steps of evaluating your site’s design, content, and performance, and shares key insights on when to opt for a refresh or a complete redesign. Grab our free Website Audit...2025-02-1305 min
Spark & Ignite Your MarketingAnticipating Holiday Success? Make It Happen! | Beverly CornellSend us a textThe holiday season is a powerful time for service-based businesses to connect with their audience, elevate their brand, and increase revenue. In this episode of Spark & Ignite Your Marketing, host Beverly Cornell goes through actionable holiday marketing strategies specifically tailored for service providers. Whether you’re in consulting, wellness, home services, or beyond, these tips will help you create exclusive value-packed bundles, engage your local community, and enhance personalized outreach. Plus, we’re offering a downloadable holiday marketing worksheet filled with prompts and planning tools to guide you through every step of your seas...2025-02-1308 min
Spark & Ignite Your MarketingPodcasting: Your Next Best Business Move | Beverly CornellSend us a textIn this episode of the Sparking & Igniting Your Marketing podcast, Beverly Cornell, founder and reputation growth strategist at BC & Associates Marketing, dives into the transformative potential of podcasting for service-based businesses. Podcasting isn’t just a trend—it’s a powerful tool to build relationships, showcase expertise, and expand your reach.If you’re ready to explore how podcasting can position you as a leader in your field, develop deeper client connections, and maximize your content strategy, this episode is for you. Plus, don’t miss out on a free “Podcasting Basics” down...2025-02-1206 min
Spark & Ignite Your MarketingBusiness Growth Through Strategic Collaborations | Beverly CornellSend us a textIn this episode of the Spark & Ignite Your Marketing podcast, host Beverly Cornell, founder of BC & Associates Marketing, delves into the transformative power of strategic collaborations for service-based businesses. Beverly explains how partnering with like-minded organizations can help you grow your email list, expand your reach, and connect with your ideal clients. Whether you're a small business owner or a marketing professional, this episode will help you harness the power of collaboration to amplify your marketing efforts.Here are three key takeaways from the discussion: Tapping into E...2025-02-1208 min
Spark & Ignite Your MarketingSetting Goals: Breaking Down Big Dreams into Doable Steps | Beverly CornellSend us a textIn this episode of Spark and Ignite Your Marketing, Beverly Cornell dives into one of the biggest challenges for entrepreneurs: setting and achieving business goals. It’s easy to dream big, but without breaking down those goals into actionable steps, they may never come to life. This week, Beverly walks through how service-based businesses, like photographers, can take their lofty revenue goals and turn them into manageable, strategic plans. Whether you're aiming to book more weddings, schedule additional portrait sessions, or secure more corporate events, this episode will provide you with the tools an...2025-02-1208 min
Spark & Ignite Your MarketingThe Secret to More Leads: Powerful CTAs | Beverly CornellSend us a textIs your website turning visitors into customers? If not, you might be missing the magic of a powerful Call to Action (CTA). In this episode of Spark & Ignite Your Marketing, host Beverly Cornell reveals how optimizing your website’s CTAs can increase leads and conversions. Using real-life success stories from clients like Tom's landscaping business, Beverly breaks down actionable tips on crafting CTAs that guide visitors effortlessly toward taking action. Whether you're aiming to improve your website’s user experience or drive more business, this episode is a must-listen. Tune in and...2025-02-1207 min
Spark & Ignite Your MarketingThe Secret to Growing Your Service-Based Business with Email Marketing | Beverly CornellSend us a textDiscover why email marketing is an absolute must-have for service-based businesses in this episode of Spark and Ignite Your Marketing. Host Beverly Cornell dives into the key reasons why email marketing remains one of the most powerful tools for growing your business. Whether you're running a consulting firm, fitness studio, or freelancing, email marketing helps build stronger client relationships, keeps your brand top of mind, and drives consistent growth.From the importance of owning your audience to real-world success stories, this episode is packed with actionable insights that will transform your...2025-02-1207 min
Spark & Ignite Your MarketingThe Power of Symbols: Why Your Logo Means More Than You Think | Beverly CornellSend us a textIn this episode of the Spark & Ignite Your Marketing podcast, host Beverly Cornell dives into a crucial yet often overlooked element of branding—symbols. Discover why symbols, like the ampersand in our logo, are more than just decorative elements. They are powerful communicators of your brand’s values, mission, and personality. Beverly shares the fascinating history of the ampersand and explores how iconic symbols like Nike’s swoosh and Apple’s bitten apple encapsulate brand essence and forge emotional connections. Join Beverly Cornell as she explores the story behind the ampersand in our lo...2025-02-1208 min
Spark & Ignite Your MarketingThe Power of Storytelling for Service-Based Businesses | Beverly CornellSend us a text Discover how storytelling can transform your service-based business in this episode of the "Spark & Ignite Your Marketing" podcast with Beverly Cornell. Learn why storytelling matters, how to craft your brand's narrative, and the impact real customer stories can have on your business. Tune in for actionable insights that will help you connect with your audience on a deeper level and grow your business.In this episode, you'll learn:Why Storytelling Matters: Discover the impact of storytelling on your business.Crafting Your Brand Story: Learn the key e...2025-02-1215 min
Spark & Ignite Your MarketingThe Biggest Mistake Service-Based Businesses Make in Marketing | Beverly CornellSend us a textWelcome back to the "Spark & Ignite Your Marketing" Podcast! I’m your host, Beverly Cornell, founder and growth strategist at BC & Associates Marketing. In today's episode, we're diving into a critical topic for service-based business owners: the biggest marketing mistake you're likely making. This episode is packed with insights you won't want to miss. Key Topics:Identifying the Big Mistake: Many service-based businesses try to appeal to everyone, diluting their message and reducing effectiveness.Finding Your Niche: Sarah's journey from broad marketing to targeting busy pr...2025-02-1208 min
Spark & Ignite Your MarketingThe Branding Best Practices You Need to Know! | Beverly CornellSend us a textWelcome back to the Spark & Ignite Your Marketing Podcast! In this episode, host Beverly Cornell explores the art of building a brand that truly stands out in 2024. Whether you're just starting or looking to refine your existing brand, this episode is packed with insights and actionable tips to help your service-based business connect with customers on a deeper level. This engaging discussion covers everything from understanding the true essence of branding to creating detailed customer personas and crafting a compelling brand story.Key TopicsUnderstanding Your Brand: B...2025-02-1213 min
Spark & Ignite Your MarketingTop 5 Social Media Trends Service-Based Businesses Can't Ignore | Beverly CornellSend us a text Welcome back to the Spark and Ignite Your Marketing Podcast! In this episode, your host Beverly Cornell dives into the top five social media trends service-based businesses absolutely cannot ignore in 2024. Whether you run a dental practice, a candle-making store, a doggy daycare, a holistic vet, or a chiropractic office, these trends will help you stay competitive and engaged with your target customers. Listen on your favorite streaming platforms or watch on YouTube to discover how to leverage short-form video content, social commerce, private communities, influencer marketing 2.0, and augmented reality to keep your m...2025-02-1204 min
Spark & Ignite Your MarketingAchieve SEO Success: Mastering 2024's Top Trends | Beverly CornellSend us a textJoin Beverly Cornell in this episode of the Spark & Ignite Your Marketing Podcast as she talks about the future of SEO and what's changing in 2024. SEO is an ever-evolving field, and staying on top of the latest trends is crucial for maintaining your online presence. Whether you're a seasoned marketer or new to the game, this episode will help you navigate the changes and optimize your strategy for the coming year. Listen now on your favorite streaming platforms or watch on YouTube! Key topics covered:Enhanced User...2025-02-1209 min
Spark & Ignite Your MarketingAvoid These Common Marketing Mistakes in 2025 | Beverly CornellSend us a textWelcome to the latest episode of the Spark & Ignite Your Marketing Podcast, hosted by Beverly Cornell. Today, we're diving into a crucial topic: avoiding common marketing mistakes in 2024. Whether you're in health and wellness, the pet industry, or tech, these insights will help you sidestep the pitfalls many businesses encounter. Grab your coffee, settle in, and let's get started!Ignoring Data Analytics: In 2024, data is more accessible and valuable than ever. Yet, many businesses still rely on gut feelings rather than solid data. For example, a tech startup launched a...2025-02-1207 min
Spark & Ignite Your MarketingRediscover Your Entrepreneurial Why: Embrace Boldness and Ignite Your Passion | Beverly CornellSend us a text In this powerful episode of Spark & Ignite Your Marketing, Beverly Cornell takes you on a journey to rediscover the core of your entrepreneurial spirit. Whether you're just starting out or need a fresh perspective, this episode is packed with strategies and insights to help you find your 'why' and embrace boldness in your business endeavors. Discover Your Why: Learn how to pinpoint the moments that spark your entrepreneurial spirit. Beverly guides you through three critical questions: What problems are you passionate about solving? What are your unique strengths? How d...2025-02-1203 minCornell (thank) UThe Write Stuff: How ESPN's Jeremy Schaap Turned a Cornell Passion into Unrivaled Sports Reporting GreatnessYou’ll love this conversation with the legendary Jeremy Schaap, Cornell alum and Emmy-winning ESPN sports journalist. From his roots at the Cornell Daily Sun—where he spent more time than anywhere else on campus—to his 30+ years at ESPN, Jeremy has covered every major sporting event and the most fascinating athlete stories.Known for award-winning documentaries like E:60 and Outside the Lines, he brings unparalleled depth and passion to his storytelling.Today, Jeremy reflects on his time at Cornell—his favorite classes, close friendships, and how both his college years and his father, fellow Cornell...2025-01-0652 min