Shows
The Product Entrepreneur Podcast#106: Make the Right Pick: Dior Forever Skin Glow or Fenty Sheer FoundationWhether you’re a full-face glam type or a natural face girlie, you probably already know one of the most important (and hard to perfect) steps of the makeup routine: Your foundation. I was struggling with this myself this past year. My usual go-to—the Fenty Sheer Glow foundation—just never really agreed with my skin, no matter what I tried. It looks so bomb on other people, but on me, it just sat kind of cakey and dry. My skin never drank it up like I wanted it to. Enter my new fav: the...2024-04-2416 minThe Product Entrepreneur Podcast#105: The REAL Reason Your Product Isn't Flying Off the Shelves (and how to fix it!)Picture this: You’ve poured hundreds (if not THOUSANDS) of hours into designing the perfect product. You know it works. You went through dozens of prototypes to iron out every single kink. It addresses a particular problem and makes things 10X easier. Heck, you use it yourself! People should love this. And yet…it’s not flying off the shelves. Lots of you are probably in this predicament yourself. And if you are, I want to tell you something super important: You have a great product—but that’s not en...2024-04-1019 minThe Product Entrepreneur Podcast#104: Pitch With Confidence To Get Funded Faster With Kat WeaverCould you use more money? Maybe the answer to that is obvious. As entrepreneurs, we’re always asking ourselves where we can get funding. Funding gives us the chance to pour ourselves into our business. It gives us opportunities to grow our product lines, our inventories, and our marketing outreach. It gives us peace of mind as we use our time for our families, our projects, and our brand. Funding gives us freedom. We talk a lot about how to increase our sales, but there’s another source of funding out there: i...2024-03-2726 minThe Product Entrepreneur Podcast#103: What's In and Out In Marketing In 2024If you’re looking back on the last three months of 2024 and still feeling lost, then today’s message is for you! A long, long time ago (aka December 2023), I found myself wistfully thinking ahead to what 2024 might have in store. (Not to toot my own horn, but I’m pretty good at nailing down trends!) Now, I’ve gotten to see some of those trends in action, and I’m bringing my results straight to you! Think of where you’re at now that we’re into the thick of 2024. Maybe the thing...2024-03-2028 minThe Product Entrepreneur Podcast#102: Here are 4 Common Reasons Why You Are Experiencing A Sales Plateau or Capped GrowthAs we head into Q2, you may be pouring over the bills on the table with a heavy heart. It probably feels like there’s not enough to work with—too little in the bank, too many expenses popping up, and no room to breathe in between. You may have even seen your sales plateau, despite doing EVERYTHING right. You’re showing up, you’re putting in the work, and yet, your sales aren’t matching your energy. If this hits close to home for you right now, then I’m here to share one of th...2024-03-1325 minThe Product Entrepreneur Podcast#101 Who Should You Hire To Support The Growth of your eCommerce BrandPicture this: You’re doing all the right things. Your content is getting clicks, your sales are trickling in. Things are finally starting to move in the right direction. In fact, things are almost going too well. As the CEO, you are the one responsible for everything. The planning, the marketing, the writing, the accounting. Everything. And you are tired. So what do you do? The marketing gurus online seem to all point to one thing: hiring a team. That should make things easier, but now you’re faced with anot...2024-03-0646 minThe Product Entrepreneur Podcast#99 Q1 Sales Don't Have to Suck! Ditch the One-Size-Fits-All Trap (and Watch Your Profits Soar)If you’re bracing for poor sales in Quarter 1 this year, then I need to tell you: Inevitably low Q1 sales are a myth. “But Maureen,” I hear you say, “everyone says that Q1 sales are always low. My market is dead right now!” Trust me, I’ve been there. Q4 is full of a lot of highs (thanks, Black Friday + Cyber Monday), so we’re used to seeing things cool off a bit right after. But the fact that Q1 sales have to be poor is a self-fulfilling prophecy—and something that’s f...2024-02-2120 minThe Product Entrepreneur Podcast#98: Make It Bigger: Transitioning To Product-Based Entrepreneurship With The CEO Of Necessary NutritionGrowing up, Robin’s mother always told her to “take what I have and make it bigger”. First, she put that advice to work 15 years ago by getting serious about nutrition. She went from being prediabetic, overweight, and clueless about nutrition to fully discovering just how powerful food was—and making it her life’s mission to reach others how to use food and nutrition to build their bodies for the better. Hence, Necessary Nutrition was born! Robin started out Necessary Nutrition as a service-based brand, but over time, she had a dream to sh...2024-02-1441 min
Food Biz Wiz231. Know Your Numbers, Know Your Customers: Using Data to Get Past PlateausDownload the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
We often get into this trap of thinking: we've put hours of work in, so the sales will automatically follow. Right? The truth is that it's not always a 1:1 relationship, especially in e-commerce. That's why we're thrilled to have Maureen Mwangi, the Founder of Startward Consulting, e-commerce expert and brand strategist behind many o...2024-02-0856 minThe Product Entrepreneur Podcast#97 From Likes to Sales: Learn How To Turn Your Followers Into SalesYour follower count on social media is climbing. Your site is getting hits. Likes, comments, and shares are rolling in. And yet, no matter how good those numbers are, they’re not turning into conversions. Attention is great, but it can’t pay your bills. You need sales. And now, I’m here to tell you how to get them! In this week’s podcast episode, we dive into the first part of a two-part series on this meaty topic, AKA: how you can turn your window-shoppers into repeat c...2024-02-0727 minThe Product Entrepreneur Podcast#96: How to Align Your Brand, Business, and Marketing Strategies To Achieve Your eCommerce Annual GoalSo many entrepreneurs get scared of looking at their numbers. It’s frustrating, it’s disheartening, and it can even be paralyzing. If this sounds like you, then I have to ask you: . What if you could get excited to look at your numbers every month—BEFORE those major sales start to come in? What if looking at your numbers could feel you with hope, energy, and excitement? What if everything just stopped feeling like a slog and more like the start of something new? And now, you don’t have to do...2024-01-3127 minThe Product Entrepreneur Podcast#95: How To Speak To Your Ideal ClientHave you ever tried to make friends as an adult? It kind of sucks! Things just seemed so much easier as a fourth grader. You shared your juice box, told each other your favorite animal (unicorns, duh) and then BAM, you were bonded for life. When did things get so complicated? It’s hard enough to make connections in your personal life, but the stakes are ramped up even more when your business is on the line. Now, you don’t want to make friends with just anyone. You...2024-01-2420 minThe Product Entrepreneur Podcast#94: Dreams Do Come True: From Inconsistent Sales To Consistent Daily Sales With CEO Of Glow VillageWhat would it take for a mother of three and registered nurse to transition into full-time entrepreneurship? Just ask my friend Maame! Maame is the founder of Glow Village, a beauty brand for the wellness-conscious. She’s also a teacher, mother to three wonderful kiddos, and an RN to boot. When we met her, her brand was ten years in the making. And yet, she hadn’t gotten nearly as far as she had hoped. Over the past decade, she had started over and over again. She always th...2024-01-1740 minThe Product Entrepreneur Podcast#93: Conversion Content For eCommerce Brands Part 2The content that you make can help get your customers unstuck from wherever they are in “The Funnel.” Whether it’s the person who just scrolled across your ad online to someone who finally hits that “add to cart”, you can hold their hand through the journey—without being pushy or annoying. You can design your content calendar to address key points about your offer, all carefully timed to nudge your customer in the right direction. Imagine: No gaps or writer’s block when it comes to your content calendar. Data-driven stra...2024-01-1011 min
Make Each Click Count Hosted By Andy SplichalMistakes To Avoid When Building Your eCommerce Brand with Maureen MwangiPodcast Episode 181 of the Make Each Click Count Podcast features Maureen Mwangi, the founder and CEO of Startward Consulting.Maureen emphasizes the importance of being the voice of the customer and using data to make informed decisions in scaling a product-based brand. She shares actionable steps for audience engagement and increasing sales from existing customers, highlighting the value of connecting with the audience at a deeper level. Throughout the conversation, Maureen provides insights into customer experience, adding new products to a brand, and the changing landscape of consumer demands with the rise of AI. She...2024-01-0521 minThe Product Entrepreneur Podcast#92: Conversion Content For eCommerce Brands Part 1Many of us lean heavily on organic marketing strategies to grow our business. This can be a world-changing way to bring your business to new heights—as long as you leverage it the right way. Getting attention for your product is great. Getting sales is even better. In fact, that’s the thing that really moves the needle. So what DO you need to do to create content that ACTUALLY converts? In this week's podcast episode, we’re going to talk about the three things you need to know to make c...2024-01-0412 minThe Product Entrepreneur Podcast#91: It's Not Your Marketing Plan - The #1 Reason Why You're Missing Your eCommerce Annual Sales GoalsAs an entrepreneur, you face constant stress, decision fatigue, and cashflow concerns. In this episode, Maureen shares the top reasons that people don't achieve their eCommerce business goals. Her #1 tip? Plan for your priorities and goals! You'll learn how to... ✨ Prioritize profit to bring lifeblood to your business, support growth, and pay yourself ✨ Prioritize product and product mix to maintain consistent sales ✨ Prioritize production to prevent surplus product or shortages Ultimately, without a strategy to prioritize profit, it will be impossible for you to hit your annual goals. If...2023-11-0827 minThe Product Entrepreneur Podcast#90: Is your E-Commerce Business Ready For 2024 Success?Learn 3 Strategies to Increase Your Visibility and Exceed Your Sales Goals in 2024 ✨ GET CUSTOMERS LIKE CLOCKWORK IN 2024 LIVE WORKSHOP Join our LIVE Annual E-Commerce Planning Workshop and discover the 3 Strategies to Increase Your Visibility and Exceed Your Sales Goals in 2024: SAVE YOUR SEAT HERE ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. ✨ CONNECT WITH MAUREEN: 🖥 Website: Startw...2023-11-0113 minThe Product Entrepreneur Podcast#89: Dreams Come True: The Google Maps I needed To 3X My Profit Margins & Launch With Scientific Precision feat. ColetteCollette Small is the CEO and Founder of Superstar Naturals hair products. In this episode, she shares how Maureen coached her into growing an extremely profitable product business through branding, marketing, and sales systems. Listen to see how you can implement the same strategies and 3x your profits! ________________________________________________________________________________ ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ WORK WITH MAUREEN: Ready...2023-10-2539 min
The Women's Vibrancy Code: Women's Health And Wellness w/ Maraya Brown93. Owning Your Voice: Standing Out in a Saturated Market featuring Maureen MwangiWelcome back to another episode on the Women’s Vibrancy Code podcast! In this compelling episode, we're joined by Maureen Mwangi, a distinguished brand growth strategist known for her transformative work with some of America's most cherished brands, including L'Oréal, Chobani, Dove, and Lays. As the visionary force behind Big Brand Academy, The Product Profit Lab, and Startward Consulting, Maureen's mission is clear: to empower product-based entrepreneurs with the precise sales and marketing strategies needed to elevate their brands into household names. Maraya and Maureen share personal stories and strategies on how to overcome self-imposed limitations and...2023-10-2533 minThe Product Entrepreneur Podcast#88: The Secrets to Building a Product Brand That ScalesI often get asked, Maureen, why do I feel like I will never get there? Why does this feel so hard? My answer tends to be: Most product based business owners struggle to succeed because they start with a bloated product assortment and a confusing brand message. This then creates a lot of complexity in the initial stages making it impossible to quickly take off at the rate the CEO desires. It is important to recognize that while there are several strategies to scale your brand, you need to identify what wor...2023-10-1815 minThe Product Entrepreneur Podcast#87:Success Sabotage: Why You Keep Saying "It's Not Working" and How to StopAre you stuck in a strategy slump that doesn’t seem to be paying off? I’m not even talking about a FAILING strategy. At least then we can see what’s working and what’s not. The worst thing that can happen is if nothing happens. Because then, we’re not even getting any feedback after putting in all this effort. Plateaus SUCK. And unfortunately, they’re also inevitable. Maybe you’re not seeing the changes you were hoping to see, and you’re starting to wonder if you need to change gears befo...2023-10-1127 minThe Product Entrepreneur Podcast#86: GRWM: How I would Market the Different Products in My Everyday Skincare RoutineWe don’t always think about ourselves in the marketing equation. However, the products we pick have an impact on us. The question typically is - what’s the reason why you swiped your credit card to purchase? Is there anything you can glean from your own purchasing behavior? For a fun peek at my own newly minted skincare routine (and my thoughts on how I would market those same products, based on my experience), be sure to check out my newest podcast and Youtube episode on Getting Ready WIth Maureen - aka Learn...2023-10-0415 minThe Product Entrepreneur Podcast#84: Why eCommerce Holiday Plans Fail and How to Fix ThemThe top 4 mistakes I see eCommerce brands making (and how to fix them). If you: ✨think you have to run a promotion because everyone else is doing it. ✨don’t have a clear goal for the holiday sale you’ve planned. ✨aren’t in tune with matters most to your customers RIGHT NOW. ✨Know you need to shift the trajectory of your sales, but you don’t know how. This episode is for you. Let’s fix those today! ✨ JOIN OUR HOLIDAY PLANNING BUSINESS RETREAT 2023-09-2023 minThe Product Entrepreneur Podcast#83: Never Feel Overwhelmed Again - Mastering the Art of Holiday PrepIf you want to get as much as you give this holiday season, check out this week’s podcast episode to learn more about: What to avoid in Q4 when trying to increase conversions, How to stay relevant with your audience during this time How to strategically plan discounts and make them profitable How to drive excitement with your audience by tapping into relevant cultural moments, …and more. ✨ JOIN OUR HOLIDAY PLANNING BUSINESS RETREAT Let’s create your Holiday Planning Blueprint together! On September 23...2023-09-1322 minThe Product Entrepreneur Podcast#82: Holiday Sales 101 - Your Go-To Guide for Scoring the Best SalesSales are a touchy subject any time of year, but around the holiday season, they take on a life of their own! Is your holiday sales season an exciting or frustrating time for you? If you said the latter, you’re not alone; many brands struggle to balance having an enticing discount that doesn’t cripple them in the long run. In this episode, we talk about the dreaded question that every brand asks themselves around the holiday season: what kind of seasonal promotion should I do this year? Am I stuck giving a steep holiday...2023-09-0644 minThe Product Entrepreneur Podcast#81: Growth Series: Strategies to Reach Seven-Figure Goals in Your Ecommerce BusinessOne thing I have personally learnt in this journey is that making money is the easiest part of business. However, the hardest part is maintaining that money. You may ask me why? It’s because when you move to new levels of growth, you have to shift your identity to adapt to the things you want. So what do you need to do in order to break past your fears and accept the success you’re stepping into? In this week’s podcast, we’re diving into the Mindset and Strategy required to...2023-08-3014 minThe Product Entrepreneur Podcast#77: Dreams Do Come True: The Magnetic Pull of a Unique Brand Message With Veerpal Founder of EO Healing“Maureen, you talk pretty big about the power of my brand message, but how do I know if it’ll actually work for me?” If you’ve ever asked yourself that question—or anything similar along those lines—then this week's episode is a must-hear for you! Because this week, we’re not just talking in hypotheticals. This week, we talk to the wonderful Veerpal, the founder of EO Healing and a true believer of the brand message magic! How Veerpal went from medical professional to brand builder...2023-08-0245 min
The Road to SevenWhat It Takes To Build Successful Brands With Maureen Mwangi“It’s so easy for you to come in and price yourself at market level. It’s another thing for you to understand the transformation that you’re offering people and price accordingly.”- Maureen MwangiWhat do businesses need to do in order to become the breakout brands that define their industry?Maureen Mwangi’s superpower is turning raw data into incredibly successful brand growth strategies. Growing up in Kenya, Maureen’s parents were the only entrepreneurs she knew. She enjoyed their dinner table conversations about business strat...2022-05-0327 min
Quantum Revenue ExpansionMaking Your First Million as a Product-Based EntrepreneurMoney is hard to make ...Or, is it?Where did this belief come from?...and what would our lives look like if we could operate outside of that belief?This is where the story of my guest Maureen Mwangi began. Growing up in an entrepreneurial home where daily hustle was the reality she watched her parents struggle to find continued growth and success, especially in the area of money.Fast forward to her adult years and the desire to create her own business. Every day Maureen combated the idea and that money i...2022-04-1232 min
Ecommerce Speak with Vincent TandionoMaureen Mwangi - Marketing & Sales Strategies To Focus On For Each Phase Of Business LifecycleIn this episode, Maureen shares the metrics, strategies and tactics businesses should focus on depending on their lifecycle stage.Maureen Mwangi of Startward ConsultingToday’s guest is Maureen Mwangi. She is the brand growth strategist behind some of America’s most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting - a consulting firm dedicated to teaching product-based entrepreneurs the sales and marketing strategies you need to scale with scientific precision, so you can turn your product brands into...2021-12-2125 min
The Real Life BuyerHow can you launch new products on a budget? Maureen Mwangi shares her thoughts.PODCAST GUESTToday I'm excited to introduce you to Maureen Mwangi from the state of Texas. Maureen was born in Kenya to entrepreneurial parents with a flair for business success. Being surrounded by innovation, energy and business competence Maureen was soon learning and contributing to the family business and was drawn to product development and marketing. It wasn't long before Maureen then moved to the US to study for a master's degree in marketing. Maureen is a highly sought after at brand growth expert due to her unique track record for launching and...2021-12-2143 min