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StealthX
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The Wholly Fractional Podcast
How We Got Here and Where We're Going on The Wholly Fractional Podcast with Andrew Graft and Todd Hines
In our milestone 10th episode, co-hosts Andrew Graft and Todd Hines pull back the curtain on what it really took to get Holy Fractional off the ground, and why this show matters to the growing community of fractional professionals. From heartfelt reflections and early lessons to guest recaps and bold aspirations, this episode is part celebration, part strategy, and all heart. Watch as we highlight standout moments from past guests, share our learnings from launching this show, and talk openly about everything from impostor syndrome to the future of work. If you’re building your own fractional ca...
2025-07-09
59 min
Building Great Experiences w/ Drew Burdick
In a World of AI, Be Irreplaceably Human - Interview w/ Joel Puthoff
Overview:Welcome to the *Building Great Experiences podcast, with your host Drew Burdick, a 15-year veteran in Customer Experience and Managing Partner at StealthX.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.In this episode, Drew interviews Joel Puthoff, Founder & CEO of Linxy. They explore the critical role of authentic human connection in customer experience and how businesses can create environments that foster real, meaningful relationships. Joel shares his fascinating origin story—from his early days as a student entrepreneur and athlete to coaching CEOs and ultimately founding Linxy...
2025-05-19
1h 03
Story of a Startup
StealthX with Drew Burdick
Jessica and Dominick interview Drew Burdick, founder at StealthX who are a team of anti-consultants— "your SEAL team for quickly launching great digital experiences that create lifelong customers."Drew discusses his journey from founding and exiting Boxybots, going corporate and the accompanying "golden handcuffs", to returning to his passion and entrepreneurship with a fresh perspective.
2025-05-11
55 min
The Wholly Fractional Podcast
How Drew Burdick Built StealthX by Being The Anti-Consultant
In this episode of Holy Fractional, Andrew Graft interviews Drew Burdick, founder of StealthX, who shares his journey from freelancer to corporate leader and back to entrepreneurship. Drew reveals how he's building a company focused on execution over strategy in industries that others overlook. Key takeaways include: Why execution matters more than strategy in today's AI-powered business landscape How to leverage AI tools to dramatically shorten consulting timelines and deliver more value The importance of narrowing your ICP (Ideal Customer Profile) to stand out in a crowded market Drew's "Clients, Content, Community" strategy for sustainable business growth Why...
2025-04-30
44 min
Building Great Experiences w/ Drew Burdick
Trust is the new growth strategy - Interview w/ Jenn Grabenstetter
OverviewWelcome to the Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode DetailsIn this episode, Drew interviews Jenn Grabenstetter, Consulting Director at Slalom. They explore the evolving landscape of marketing, focusing on trends beyond AI, operational challenges, the quest for personalization, and the importance of addressing digital experience debt. They discuss the shifting nature of customer loyalty, emphasi...
2025-04-27
1h 02
Building Great Experiences w/ Drew Burdick
The Power of a Handwritten Note - Interview w/ David Wachs, Handwrytten CEO
OverviewWelcome to the Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode DetailsIn this episode, Drew interviews David Wachs, founder of Handwrytten, a company that automates the process of sending personalized handwritten notes. They discuss the importance of customer service, employee empowerment, and the impact of organizational culture on business success. They explore the value of money-back guara...
2025-04-21
43 min
Building Great Experiences w/ Drew Burdick
Getting people on the same page - Interview w/ Eric Gorman
Overview:Welcome to the Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode of the Building Great Experiences podcast, Drew sits down with Eric Gorman, Founder of Wily, to unpack why most meetings suck and what to do instead. They talk about the power of well-designed workshops, the importance of involving stakeholders early, and how great facili...
2025-04-01
48 min
Building Great Experiences w/ Drew Burdick
Trust-driven design is the future - Interview w/ Adam Iscrupe
OverviewWelcome to the Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode DetailsIn this episode, Drew interviews Adam Iscrupe - Director of Product Design at Boatsetter.They discuss the evolution of customer experience, the impact of AI and personalization, and the importance of trust in digital interactions. They explore practical strategies for enhancing user experiences and...
2025-03-24
44 min
Building Great Experiences w/ Drew Burdick
The Future of User Experience - Interview w/ Andy Vitale
OverviewWelcome to the Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode DetailsIn this conversation, Andy Vitale shares his journey through the design industry, discussing the impact of AI on user experience and the evolving role of designers. He emphasizes the need for designers to adapt to new technologies, leverage AI as a partner, and focus on creating pers...
2025-03-17
55 min
Building Great Experiences w/ Drew Burdick
Design Overpromised, Now What? - Interview w/ Jake Heberlie
Welcome to the Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode, Drew interviews Jake Heberlie - Chief Experience Officer at Rentvine. They discuss the future of customer experience and user experience, exploring the evolution of design, the impact of AI, and the importance of community. They emphasize the need for hyper-personalization and localized experiences, while also highlightin...
2025-03-10
49 min
Building Great Experiences w/ Drew Burdick
The next big shift: Full-stack Experience Engineers - Interview w/ Wes Dews
Welcome to the Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode, Drew interviews fellow StealthXer Wes Dews, Director of Engineering.They discuss the evolving landscape of software engineering and user experience, focusing on the concept of 'experience engineering.' They explore Wes's journey into the tech industry, the importance of collaboration across teams, and how AI is tr...
2025-02-27
39 min
Building Great Experiences w/ Drew Burdick
WTF is an anti-consultant? - Interview w/ Ronnie Battista
Welcome to the Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode Drew interviews Ronnie Batista, a leader in user experience design. They discuss Ronnie's journey from consulting to corporate roles, the evolving landscape of customer experience, and the importance of execution over mere ideas.Mid-way through the episode, Ronnie flips the script and interviews Drew...
2025-02-18
50 min
Building Great Experiences w/ Drew Burdick
Good Data = Better CX: How to Get It Right - Interview w/ Mike Vandenstockt
Overview:Welcome to theBuilding Great Experiences podcast, with your host Drew Burdick, a 15-year veteran in Customer Experience and Managing Partner at StealthX.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode, Drew interviews Michael Vandenstockt, Principal Consultant at Veestockt. They explore how data architecture is the backbone of a great customer experience and why bad data is one of the biggest hidden problems in business today.Michael breaks down how businesses can create a sin...
2025-02-11
52 min
Building Great Experiences w/ Drew Burdick
The best marketing won’t save your trash CX - Interview w/ Madison Gates
Overview: Welcome to the Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology. Episode Details: In this episode, Drew interviews Madison Gates, VP of Marketing at Reliable Residential. They discuss the critical intersection of marketing and customer experience. They explore how businesses can enhance customer interactions through innovative marketing strategies, community engagement, and the importance of trust. The conve...
2025-02-01
41 min
Building Great Experiences w/ Drew Burdick
Future of CX: Beyond Product, Into Ecosystems - Interview w/ Skipper Chong Warson
Overview: Welcome to the Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology. Episode Details: In this episode, Drew interviews Skipper Chong Warson, Founder at How This Works Co. They discuss the future of customer experience, emphasizing the importance of understanding customer journeys, the role of AI, and the need for businesses to collaborate across departments. They explore how companies ca...
2025-01-29
32 min
Building Great Experiences w/ Drew Burdick
Stop selling & start connecting with customers - Interview w/ John Mader
Overview: Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology. Episode Details: In this episode, Drew interviews John Mader the CEO at Working Title Partners. They discuss the intersection of customer experience and marketing, exploring how behavioral science influences customer behavior, the importance of effective communication, and the challenges faced by larger companies in maintaining a consistent custo...
2025-01-18
42 min
Building Great Experiences w/ Drew Burdick
Magic moments: Power of experiential alchemy w/ Jock Sallquist
Overview: Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology. Episode Details: In this episode, Drew interviews Jock Sallquist an artist and experiential designer. They explore the concept of experiential alchemy, emphasizing the importance of designing meaningful experiences in both B2B and B2C contexts. They discuss the role of art in experience design, the significance...
2025-01-12
45 min
Building Great Experiences w/ Drew Burdick
Your team will never be the same - Interview w/ Nande Silva
Overview: Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology. Episode Details: In this episode, Drew interviews Hernande (Nande) Silva, a human-centered futurist. They explore the evolving landscape of work influenced by AI, emphasizing the shift towards smaller, agile teams and the increasing reliance on freelancers and contractors. They discuss the significant changes that organizations will face, the evolving dyn...
2024-12-23
38 min
Building Great Experiences w/ Drew Burdick
Impact of soundscape on customer experience - Interview w/ Brian Cullinan
Overview: Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology. Episode Details: In this episode, Drew interviews Brian Cullinan, Partner at Canopy Music. They explore the profound impact of music on customer and employee experiences. Brian shares his journey through the music industry and how it led him to focus on the intersection of music and retail...
2024-12-18
1h 11
Building Great Experiences w/ Drew Burdick
Happy employees = happy customers - Interview w/ Beth Jackson
Overview: Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology. Episode Details: In this episode, Drew interviews Beth Jackson, Founder at Talent Development Specialists. They explore the critical relationship between employee experience, customer experience, and organizational culture. They discuss the importance of talent development, the nuances of change management, and how a resilient culture can foster innov...
2024-12-08
47 min
Building Great Experiences w/ Drew Burdick
Transforming the Healthcare Experience - Interview w/ Blair Primis
Overview: Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology. Episode Details: In this episode, Drew interviews Blair Primis, Co-Managing Partner at Primtos. They discuss the critical intersection of customer experience and healthcare. They explore the complexities of the U.S. healthcare system, the importance of understanding the business side of healthcare, and the need for incremental changes to improve patient...
2024-12-02
47 min
Building Great Experiences w/ Drew Burdick
B2B Marketing x Customer Experience - Interview w/ Tracy Collins
Overview Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology. Episode Details In this episode, Drew interviews Tracy Collins, VP of Marketing at Six3Tile — a manufacturing company with a unique tile product for contractors and homeowners. Tracy shares her extensive experience in the building product manufacturing industry, discussing the challenges and opportunities in B...
2024-11-23
50 min
Building Great Experiences w/ Drew Burdick
Quitting corporate to start a company - Interview w/ John Espey (Part 2)
Overview: Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology. Episode Details: In this two-part episode, Drew interviews John Espey, Founder at CEO at Defiance Digital. They discuss the critical role of infrastructure in shaping user experiences and the evolution of technology over the past two decades. John shares his journey through various tech companies, highlighting the importance of us...
2024-11-18
25 min
Building Great Experiences w/ Drew Burdick
Building a strong UX infrastructure - Interview w/ John Espey (Part 1)
Overview: Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology. Episode Details: In this two-part episode, Drew interviews John Espey, Founder at CEO at Defiance Digital. They discuss the critical role of infrastructure in shaping user experiences and the evolution of technology over the past two decades. John shares his journey through various tech companies, highl...
2024-11-11
36 min
Building Great Experiences w/ Drew Burdick
How to build CX that drives real value - Interview w/ Steven Keith
Overview: Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology. Episode Details: In this episode, Drew interviews Steven Keith, Founder at CX Pilots. They dive into the real, no-nonsense essentials of customer experience. With over 25 years in the field, Steven shares powerful insights on crafting CX that truly adds value, not just buzzwords. From the role of AI a...
2024-11-04
46 min
Building Great Experiences w/ Drew Burdick
Building Strong Brands - Interview w/ Joel Tracey
Overview: Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology. Episode Details: In this episode, Drew interviews Joel Tracey, Principal Brand Strategist at JTC Marketing. In this conversation, Drew and Joel discuss the significance of brand strategy and equity in marketing. Joel, a creative marketing expert, emphasizes the importance of consistency in branding and how it builds tr...
2024-10-28
37 min
Building Great Experiences w/ Drew Burdick
Marketing & CX: A winning mix for customer success - Interview w/ Joe Bell
Overview: Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology. Episode Details: In this episode of the Building Great Experiences podcast, Drew Burdick and Joe Bell discuss the critical intersection of marketing and customer experience (CX). They explore how understanding customer needs and experiences can significantly impact business success. The conversation covers the importance of measuring CX...
2024-10-21
42 min
Building Great Experiences w/ Drew Burdick
Brands w/ No Differentiated Experience Will Fail - Interview w/ Lauren Kerwell
Overview: Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology. Episode Details: In this episode, Drew, sits down with Lauren Kerwell, a creative director specializing in experiential design, to explore what it takes to create memorable, impactful experiences. They dive into how experiential design goes beyond aesthetics to evoke emotions that resonate with people long after the m...
2024-10-14
51 min
Building Great Experiences w/ Drew Burdick
Unlocking business success w/ inclusive design - Interview w/ Jennifer Borchardt
Overview: Welcome to the Building Great Experiences podcast, with your host Drew Burdick. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology. Episode Details: In this episode of the Building Great Experiences podcast, Drew Burdick sits down with Jennifer Borchardt, Senior Vice President of Digital Transformation at Merevie Consulting, to dive deep into the concept of inclusive experiences. Jennifer shares her insights on the broader meaning of inclusivity beyond just accessibility, emphasizing the need to consider people with language barrier...
2024-10-07
34 min
Building Great Experiences w/ Drew Burdick
Driving successful product adoption - Interview w/ Conor McFerran
Overview: Welcome to the 5th episode of the Building Great Experiences podcast, with your host Drew Burdick. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology. Episode Details: In this episode, Drew interviews Conor McFerran, Founder at Lift Collective. They explore the essential elements of driving successful product adoption, the importance of prototyping and assumption testing, and the need to identify core problems in product development. They discuss strategies for ensuring that products meet user needs and the role of feedback...
2024-10-01
39 min
Building Great Experiences w/ Drew Burdick
The Intersection of Product & CX - Interview w/ Justin Fischgrund
Overview: Welcome to the 4th episode of the Building Great Experiences podcast, with your host Drew Burdick. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology. Episode Details: In this episode Drew interviews Justin Fischgrund, Principal at Fischgrund Consulting. They explore the intricacies of product management and customer experience. They also discuss the importance of defining product management, balancing desirability, feasibility, and viability, and the necessity of a balanced team in product development. The conversation emphasizes the significance of a customer-centric approach and shares practical tips for improving produc...
2024-09-23
39 min
Building Great Experiences w/ Drew Burdick
The Intersection of Marketing & CX - Interview w/ Matt Coffey
Overview: Welcome to the 3rd episode of the Building Great Experiences podcast, with your host Drew Burdick. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology. Episode Details: In this episode I interviewed Matt Coffey, Director of Marketing at Threshold Brands. Matt is a former colleague and has spent over a decade working in marketing. For a good chunk of that time, Matt has specialized in driving customer acquisition and customer lifetime value for franchise brands. We cover a lot of g...
2024-09-16
31 min
Building Great Experiences w/ Drew Burdick
The intersection of storytelling & CX - Interview w/ Brent Kunze
Overview: Welcome to the 2nd episode of the Building Great Experiences podcast, with your host Drew Burdick. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology. Episode Details: In this episode I interviewed Brent Kunze the Executive Producer at EngineThree, an award-winning production company creating narrative, documentary and branded entertainment. Brent is a lifelong storyteller and has worked with a variety prestigious brands including Universal Pictures, Warner Bros, FOX Sports, Disney, The NFL Network, and NASCAR. We cover a lot of g...
2024-09-12
41 min
Building Great Experiences w/ Drew Burdick
Agile Dogma, Hiring 10x Talent, & Startup CTO's - Interview w/ Andrew Duncan
Overview: Welcome to the 1st episode of the Building Great Experiences podcast, with your host Drew Burdick. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology. Episode Details: In this episode, I interview Andrew Duncan - the Founder and CEO at Vertice Labs. Duncan (as friends call him) is a software engineering leader that has worked in a variety of companies, including most recently as CTO at Wonder Cave and Stash Wealth. He and his team at Vertice Labs work with...
2024-08-27
42 min