Shows
The Wholly Fractional PodcastHow We Got Here and Where We're Going on The Wholly Fractional Podcast with Andrew Graft and Todd HinesIn our milestone 10th episode, co-hosts Andrew Graft and Todd Hines pull back the curtain on what it really took to get Holy Fractional off the ground, and why this show matters to the growing community of fractional professionals. From heartfelt reflections and early lessons to guest recaps and bold aspirations, this episode is part celebration, part strategy, and all heart. Watch as we highlight standout moments from past guests, share our learnings from launching this show, and talk openly about everything from impostor syndrome to the future of work. If you’re building your own fractional ca...2025-07-0959 min
Building Great Experiences w/ Drew BurdickIn a World of AI, Be Irreplaceably Human - Interview w/ Joel PuthoffOverview:Welcome to the *Building Great Experiences podcast, with your host Drew Burdick, a 15-year veteran in Customer Experience and Managing Partner at StealthX.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.In this episode, Drew interviews Joel Puthoff, Founder & CEO of Linxy. They explore the critical role of authentic human connection in customer experience and how businesses can create environments that foster real, meaningful relationships. Joel shares his fascinating origin story—from his early days as a student entrepreneur and athlete to coaching CEOs and ultimately founding Linxy...2025-05-191h 03
Story of a StartupStealthX with Drew BurdickJessica and Dominick interview Drew Burdick, founder at StealthX who are a team of anti-consultants— "your SEAL team for quickly launching great digital experiences that create lifelong customers."Drew discusses his journey from founding and exiting Boxybots, going corporate and the accompanying "golden handcuffs", to returning to his passion and entrepreneurship with a fresh perspective. 2025-05-1155 min
The Wholly Fractional PodcastHow Drew Burdick Built StealthX by Being The Anti-ConsultantIn this episode of Holy Fractional, Andrew Graft interviews Drew Burdick, founder of StealthX, who shares his journey from freelancer to corporate leader and back to entrepreneurship. Drew reveals how he's building a company focused on execution over strategy in industries that others overlook. Key takeaways include: Why execution matters more than strategy in today's AI-powered business landscape How to leverage AI tools to dramatically shorten consulting timelines and deliver more value The importance of narrowing your ICP (Ideal Customer Profile) to stand out in a crowded market Drew's "Clients, Content, Community" strategy for sustainable business growth Why...2025-04-3044 minBuilding Great Experiences w/ Drew BurdickTrust is the new growth strategy - Interview w/ Jenn GrabenstetterOverviewWelcome to the Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode DetailsIn this episode, Drew interviews Jenn Grabenstetter, Consulting Director at Slalom. They explore the evolving landscape of marketing, focusing on trends beyond AI, operational challenges, the quest for personalization, and the importance of addressing digital experience debt. They discuss the shifting nature of customer loyalty, emphasi...2025-04-271h 02Building Great Experiences w/ Drew BurdickThe Power of a Handwritten Note - Interview w/ David Wachs, Handwrytten CEOOverviewWelcome to the Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode DetailsIn this episode, Drew interviews David Wachs, founder of Handwrytten, a company that automates the process of sending personalized handwritten notes. They discuss the importance of customer service, employee empowerment, and the impact of organizational culture on business success. They explore the value of money-back guara...2025-04-2143 minBuilding Great Experiences w/ Drew BurdickGetting people on the same page - Interview w/ Eric GormanOverview:Welcome to the Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode of the Building Great Experiences podcast, Drew sits down with Eric Gorman, Founder of Wily, to unpack why most meetings suck and what to do instead. They talk about the power of well-designed workshops, the importance of involving stakeholders early, and how great facili...2025-04-0148 minBuilding Great Experiences w/ Drew BurdickTrust-driven design is the future - Interview w/ Adam IscrupeOverviewWelcome to the Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode DetailsIn this episode, Drew interviews Adam Iscrupe - Director of Product Design at Boatsetter.They discuss the evolution of customer experience, the impact of AI and personalization, and the importance of trust in digital interactions. They explore practical strategies for enhancing user experiences and...2025-03-2444 minBuilding Great Experiences w/ Drew BurdickThe Future of User Experience - Interview w/ Andy VitaleOverviewWelcome to the Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode DetailsIn this conversation, Andy Vitale shares his journey through the design industry, discussing the impact of AI on user experience and the evolving role of designers. He emphasizes the need for designers to adapt to new technologies, leverage AI as a partner, and focus on creating pers...2025-03-1755 minBuilding Great Experiences w/ Drew BurdickDesign Overpromised, Now What? - Interview w/ Jake HeberlieWelcome to the Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode, Drew interviews Jake Heberlie - Chief Experience Officer at Rentvine. They discuss the future of customer experience and user experience, exploring the evolution of design, the impact of AI, and the importance of community. They emphasize the need for hyper-personalization and localized experiences, while also highlightin...2025-03-1049 minBuilding Great Experiences w/ Drew BurdickThe next big shift: Full-stack Experience Engineers - Interview w/ Wes DewsWelcome to the Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode, Drew interviews fellow StealthXer Wes Dews, Director of Engineering.They discuss the evolving landscape of software engineering and user experience, focusing on the concept of 'experience engineering.' They explore Wes's journey into the tech industry, the importance of collaboration across teams, and how AI is tr...2025-02-2739 minBuilding Great Experiences w/ Drew BurdickWTF is an anti-consultant? - Interview w/ Ronnie BattistaWelcome to the Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode Drew interviews Ronnie Batista, a leader in user experience design. They discuss Ronnie's journey from consulting to corporate roles, the evolving landscape of customer experience, and the importance of execution over mere ideas.Mid-way through the episode, Ronnie flips the script and interviews Drew...2025-02-1850 minBuilding Great Experiences w/ Drew BurdickGood Data = Better CX: How to Get It Right - Interview w/ Mike VandenstocktOverview:Welcome to theBuilding Great Experiences podcast, with your host Drew Burdick, a 15-year veteran in Customer Experience and Managing Partner at StealthX.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode, Drew interviews Michael Vandenstockt, Principal Consultant at Veestockt. They explore how data architecture is the backbone of a great customer experience and why bad data is one of the biggest hidden problems in business today.Michael breaks down how businesses can create a sin...2025-02-1152 minBuilding Great Experiences w/ Drew BurdickThe best marketing won’t save your trash CX - Interview w/ Madison GatesOverview:
Welcome to the Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.
This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode, Drew interviews Madison Gates, VP of Marketing at Reliable Residential. They discuss the critical intersection of marketing and customer experience. They explore how businesses can enhance customer interactions through innovative marketing strategies, community engagement, and the importance of trust. The conve...2025-02-0141 minBuilding Great Experiences w/ Drew BurdickFuture of CX: Beyond Product, Into Ecosystems - Interview w/ Skipper Chong WarsonOverview:
Welcome to the Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode, Drew interviews Skipper Chong Warson, Founder at How This Works Co. They discuss the future of customer experience, emphasizing the importance of understanding customer journeys, the role of AI, and the need for businesses to collaborate across departments. They explore how companies ca...2025-01-2932 minBuilding Great Experiences w/ Drew BurdickStop selling & start connecting with customers - Interview w/ John MaderOverview:
Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode, Drew interviews John Mader the CEO at Working Title Partners. They discuss the intersection of customer experience and marketing, exploring how behavioral science influences customer behavior, the importance of effective communication, and the challenges faced by larger companies in maintaining a consistent custo...2025-01-1842 minBuilding Great Experiences w/ Drew BurdickMagic moments: Power of experiential alchemy w/ Jock SallquistOverview:
Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.
This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode, Drew interviews Jock Sallquist an artist and experiential designer. They explore the concept of experiential alchemy, emphasizing the importance of designing meaningful experiences in both B2B and B2C contexts.
They discuss the role of art in experience design, the significance...2025-01-1245 minBuilding Great Experiences w/ Drew BurdickYour team will never be the same - Interview w/ Nande SilvaOverview:
Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.
This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode, Drew interviews Hernande (Nande) Silva, a human-centered futurist. They explore the evolving landscape of work influenced by AI, emphasizing the shift towards smaller, agile teams and the increasing reliance on freelancers and contractors. They discuss the significant changes that organizations will face, the evolving dyn...2024-12-2338 minBuilding Great Experiences w/ Drew BurdickImpact of soundscape on customer experience - Interview w/ Brian CullinanOverview:
Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.
This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode, Drew interviews Brian Cullinan, Partner at Canopy Music. They explore the profound impact of music on customer and employee experiences. Brian shares his journey through the music industry and how it led him to focus on the intersection of music and retail...2024-12-181h 11Building Great Experiences w/ Drew BurdickHappy employees = happy customers - Interview w/ Beth JacksonOverview:
Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.
This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode, Drew interviews Beth Jackson, Founder at Talent Development Specialists. They explore the critical relationship between employee experience, customer experience, and organizational culture. They discuss the importance of talent development, the nuances of change management, and how a resilient culture can foster innov...2024-12-0847 minBuilding Great Experiences w/ Drew BurdickTransforming the Healthcare Experience - Interview w/ Blair PrimisOverview:
Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode, Drew interviews Blair Primis, Co-Managing Partner at Primtos. They discuss the critical intersection of customer experience and healthcare. They explore the complexities of the U.S. healthcare system, the importance of understanding the business side of healthcare, and the need for incremental changes to improve patient...2024-12-0247 minBuilding Great Experiences w/ Drew BurdickB2B Marketing x Customer Experience - Interview w/ Tracy CollinsOverview
Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.
This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details
In this episode, Drew interviews Tracy Collins, VP of Marketing at Six3Tile — a manufacturing company with a unique tile product for contractors and homeowners.
Tracy shares her extensive experience in the building product manufacturing industry, discussing the challenges and opportunities in B...2024-11-2350 minBuilding Great Experiences w/ Drew BurdickQuitting corporate to start a company - Interview w/ John Espey (Part 2)Overview:
Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.
This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this two-part episode, Drew interviews John Espey, Founder at CEO at Defiance Digital. They discuss the critical role of infrastructure in shaping user experiences and the evolution of technology over the past two decades. John shares his journey through various tech companies, highlighting the importance of us...2024-11-1825 minBuilding Great Experiences w/ Drew BurdickBuilding a strong UX infrastructure - Interview w/ John Espey (Part 1)Overview:
Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.
This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this two-part episode, Drew interviews John Espey, Founder at CEO at Defiance Digital. They discuss the critical role of infrastructure in shaping user experiences and the evolution of technology over the past two decades. John shares his journey through various tech companies, highl...2024-11-1136 minBuilding Great Experiences w/ Drew BurdickHow to build CX that drives real value - Interview w/ Steven KeithOverview:
Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.
This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode, Drew interviews Steven Keith, Founder at CX Pilots. They dive into the real, no-nonsense essentials of customer experience. With over 25 years in the field, Steven shares powerful insights on crafting CX that truly adds value, not just buzzwords. From the role of AI a...2024-11-0446 minBuilding Great Experiences w/ Drew BurdickBuilding Strong Brands - Interview w/ Joel TraceyOverview:
Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.
This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode, Drew interviews Joel Tracey, Principal Brand Strategist at JTC Marketing. In this conversation, Drew and Joel discuss the significance of brand strategy and equity in marketing. Joel, a creative marketing expert, emphasizes the importance of consistency in branding and how it builds tr...2024-10-2837 minBuilding Great Experiences w/ Drew BurdickMarketing & CX: A winning mix for customer success - Interview w/ Joe BellOverview:
Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.
This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode of the Building Great Experiences podcast, Drew Burdick and Joe Bell discuss the critical intersection of marketing and customer experience (CX). They explore how understanding customer needs and experiences can significantly impact business success. The conversation covers the importance of measuring CX...2024-10-2142 minBuilding Great Experiences w/ Drew BurdickBrands w/ No Differentiated Experience Will Fail - Interview w/ Lauren KerwellOverview:
Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.
This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode, Drew, sits down with Lauren Kerwell, a creative director specializing in experiential design, to explore what it takes to create memorable, impactful experiences. They dive into how experiential design goes beyond aesthetics to evoke emotions that resonate with people long after the m...2024-10-1451 minBuilding Great Experiences w/ Drew BurdickUnlocking business success w/ inclusive design - Interview w/ Jennifer BorchardtOverview:
Welcome to the Building Great Experiences podcast, with your host Drew Burdick. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode of the Building Great Experiences podcast, Drew Burdick sits down with Jennifer Borchardt, Senior Vice President of Digital Transformation at Merevie Consulting, to dive deep into the concept of inclusive experiences. Jennifer shares her insights on the broader meaning of inclusivity beyond just accessibility, emphasizing the need to consider people with language barrier...2024-10-0734 minBuilding Great Experiences w/ Drew BurdickDriving successful product adoption - Interview w/ Conor McFerranOverview:
Welcome to the 5th episode of the Building Great Experiences podcast, with your host Drew Burdick. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode, Drew interviews Conor McFerran, Founder at Lift Collective. They explore the essential elements of driving successful product adoption, the importance of prototyping and assumption testing, and the need to identify core problems in product development. They discuss strategies for ensuring that products meet user needs and the role of feedback...2024-10-0139 minBuilding Great Experiences w/ Drew BurdickThe Intersection of Product & CX - Interview w/ Justin FischgrundOverview:
Welcome to the 4th episode of the Building Great Experiences podcast, with your host Drew Burdick. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode Drew interviews Justin Fischgrund, Principal at Fischgrund Consulting. They explore the intricacies of product management and customer experience. They also discuss the importance of defining product management, balancing desirability, feasibility, and viability, and the necessity of a balanced team in product development. The conversation emphasizes the significance of a customer-centric approach and shares practical tips for improving produc...2024-09-2339 minBuilding Great Experiences w/ Drew BurdickThe Intersection of Marketing & CX - Interview w/ Matt CoffeyOverview:
Welcome to the 3rd episode of the Building Great Experiences podcast, with your host Drew Burdick. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode I interviewed Matt Coffey, Director of Marketing at Threshold Brands.
Matt is a former colleague and has spent over a decade working in marketing. For a good chunk of that time, Matt has specialized in driving customer acquisition and customer lifetime value for franchise brands.
We cover a lot of g...2024-09-1631 minBuilding Great Experiences w/ Drew BurdickThe intersection of storytelling & CX - Interview w/ Brent KunzeOverview:
Welcome to the 2nd episode of the Building Great Experiences podcast, with your host Drew Burdick. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode I interviewed Brent Kunze the Executive Producer at EngineThree, an award-winning production company creating narrative, documentary and branded entertainment.
Brent is a lifelong storyteller and has worked with a variety prestigious brands including Universal Pictures, Warner Bros, FOX Sports, Disney, The NFL Network, and NASCAR.
We cover a lot of g...2024-09-1241 minBuilding Great Experiences w/ Drew BurdickAgile Dogma, Hiring 10x Talent, & Startup CTO's － Interview w/ Andrew DuncanOverview:
Welcome to the 1st episode of the Building Great Experiences podcast, with your host Drew Burdick. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode, I interview Andrew Duncan - the Founder and CEO at Vertice Labs. Duncan (as friends call him) is a software engineering leader that has worked in a variety of companies, including most recently as CTO at Wonder Cave and Stash Wealth. He and his team at Vertice Labs work with...2024-08-2742 min