Shows
Attributed - A podcast by DreamdataThe JOLT Effect: What Marketers need to know with Ted McKennaJoin Ted McKenna, co-author of "The JOLT Effect," in a live interview hosted by Steffen Hedebrandt, CMO and Co-founder of Dreamdata, as they explore groundbreaking insights into overcoming B2B customer indecision.Based on an unprecedented study of 2.5 million sales conversations, this session will reveal the critical role marketers play in addressing the "fear of failure" that stalls deals and how to turn "I need to think about it" into closed wins.Key Learnings for B2B Marketers:- The JOLT Effect: Leverage findings from 2.5 million sales...2025-05-0650 min
Attributed - A podcast by DreamdataThe Dynamic B2B Duo: Marketing & Ops – Why Collaboration WinsTired of marketing and ops teams working in silos?In today's dynamic B2B landscape, the synergy between marketing and operations is no longer nice to have – it's a necessity. When these teams align, magic happens: leads convert faster, budgets are optimized, and marketing's impact resonates across the entire organization.Join Orum's Rebecca Rissinger (Marketing Operations Manager) and Justin Van Nostrand (Demand Marketing Manager—growth) for a discussion with Steffen Hedebrandt that will reveal the secrets to building this powerful partnership.You'll Discover:1...2025-04-2250 min
Attributed - A podcast by DreamdataFrom Founding Vivino to YouTube Success: Heini Zachariassen’s Raw LessonsHow do you go from building the world’s largest wine app to creating a thriving YouTube channel with over 100,000 subscribers?Heini Zachariassen, Founder & Chairman of Vivino and host of Raw Startup, has done both—turning ideas into global successes.In this exclusive interview, Dreamdata CMO Steffen Hedebrandt dives deep with Heini to uncover:- How he grew Raw Startup from zero to 100,000+ subscribers- The challenges of building a YouTube brand as a startup founder- The strategies that help...2025-04-1552 min
Attributed - A podcast by DreamdataNudging B2B Buyers: Behavioral Science for Growth w/ Nancy HarhutB2B buyers like to think they make decisions based on logic, data, and careful evaluation. But research shows that subconscious biases and psychological shortcuts play a significant role in business purchasing decisions.So how can B2B marketers use behavioral science to nudge buyers in the right direction?In this interview with Nancy Harhut, award-winning author of Using Behavioral Science in Marketing, we will explore:- The Science Behind B2B decision-making and Why Buyers Rely on instinct more Than They Realize2025-04-0851 min
Attributed - A podcast by DreamdataCompetition in B2B Marketing: What Matters (and What Doesn’t)B2B marketers spend a lot of time thinking about the competition. But how much of it actually impacts your revenue—and how much is just noise?Some competitive insights help you win more deals, optimize campaigns, and sharpen positioning. Others are distractions that drain time and resources.In this session, Steffen Hedebrandt will be joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo.io and the creator of Healthy Competition to break down:- The competitive insights that actually move the needle...2025-04-0153 min
Future Fuzz - The Digital Marketing PodcastEp. 95 - Stop Wasting Half Your Ad Budget - Steffen HedebrandtCheck out Dreamdata.io for your free trial!In this episode, Steffen Hedebrandt, CMO and co-founder of Dreamdata, discusses how B2B companies can solve the complex challenge of marketing attribution. He explains how Dreamdata connects siloed data to reveal which campaigns actually drive revenue, offering marketers a clear picture of long, multi-touch customer journeys. Steffen also shares insights on audience targeting, real-time buying signals, and how AI is being integrated meaningfully into the platform.Guest BioSteffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables...2025-03-2638 min
Attributed - A podcast by DreamdataPanel: How to run efficient B2B audiencesReaching the right audience is the difference between wasted ad spend and marketing that actually works. But how do you consistently target the right audiences?In this session, B2B marketers will share proven audience strategies for building efficient B2B audiences and syncing them across major ad platforms. You’ll get real-world examples and practical tips you can apply immediately.What you’ll learn:- Must-have B2B audiences that drive pipeline & revenue- How to sync audiences across ad networks for instant activation2025-03-1851 min
Attributed - A podcast by DreamdataThe Marketing Playbook That's Secretly Killing Your B2B ContentThe content "best practices" that have worked since 2021 are now actively hurting your pipeline.While most B2B teams are still chasing keywords and churning out content, a small group of companies have quietly shifted to a radically different approach – and they're capturing 80% of the market.Join Brendan Hufford (Founder, Growth Sprints) and Steffen Hedebrandt (CMO, Dreamdata) as they reveal:- The costly "checkbox marketing" trap that even sophisticated B2B teams fall into (and why it's worse than doing nothing)- A...2025-03-1150 min
Attributed - A podcast by DreamdataAdoption, Action and Accuracy: Steffen Hedebrandt's Take on AttributionIn this special episode of Attributed, we’re featuring a conversation from Attribution Nation, where Steffen Hedebrandt, CMO and co-founder of Dreamdata, joined host Andrew (Drew) Smith to dive deep into multi-touch attribution. Steffen shares insights on building a strong attribution framework, driving organizational adoption, ensuring consistency with UTMs and campaigns, and much more. Tune in to learn how to make data-driven decisions that fuel growth!Follow Andrew (Drew) Smith on LinkedIn: https://www.linkedin.com/in/drewsmitty/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Attribution Nation Podcast: https://po...2025-02-1843 min
Attributed - A podcast by DreamdataMake It Punchy: Messaging That Sells in B2B TechJoin us for a session with Emma Stratton, founder of Punchy and author of Make It Punchy. Emma has helped top B2B tech companies sharpen their positioning and messaging to stand out and sell more.In this conversation, hosted by Steffen Hedebrandt, we’ll explore:- How to craft messaging that resonates and drives action.- Why clarity and buyer-focused language are your ultimate marketing tools.- Practical tips to tell stories that connect, differentiate, and boost sales.This session is perfect fo...2025-02-1153 min
Tech Marketing TrendsGTM Benchmarks That Matter - Aligning Revenue Attribution for B2B Growth - Steffen HedebrandtHow can B2B companies effectively align marketing and sales to drive growth and optimize customer journeys?
In this week’s episode of Tech Marketing Trends, Steffen Hedebrandt, Co-Founder and CMO of Dream Data, guests. Dream Data, with over 50 employees and offices in Copenhagen and New York, offers a platform that attributes revenue to specific marketing activities, helping B2B businesses gain clarity on their customer journeys and optimize marketing performance.
Steffen discusses:
Shift from Google to LinkedIn ads – Due to cost-effectiveness and improved targeting capabilities, LinkedIn has become a more strategic choice for B2B m...2025-02-0530 min
Attributed - A podcast by Dreamdata2025 B2B Marketing: Trends, Tactics, and PredictionsThe future of B2B marketing is here. What trends will define 2025? Which tactics will deliver measurable results? And how can you position your strategy to thrive in an ever-changing landscape?Join us for a panel discussion featuring top industry leaders as we explore the insights, tactics, and predictions you need to stay ahead.Meet the Panelists:Brad Diamandis – Vice President of Global Marketing at ConfigitBrian Austgen – Director of Demand Generation at MaxioLiam Collins – VP of Paid Acquisition at Cog...2025-01-2853 min
Attributed - A podcast by DreamdataCracking The Code of Revenue Attribution with the CMO & Co-Founder of Dreamdata, Steffen HedebrandtOn this episode of Attributed, Steffen Hedebrandt, Co-Founder and CMO of Dreamdata.io is a guest on The RevOps & ABM Alignment Podcast hosted by Romeo Mann. Steffen shares his journey in B2B marketing, from his early career to his current role, where he helps companies make sense of their go-to-market data and drive growth. He discusses his experience scaling businesses like Upwork and Airtame using a data-driven approach and offers insights into marketing challenges, customer journey optimization, and resource allocation.Steffen also explores the pros and cons of self-reported attribution, drawing from his c...2024-11-0448 min
The B2B Playbook#152: Dreamdata's CMO reveals their Demand Generation Strategy and Growth Secrets - Steffen HedebrandtHow can B2B marketers navigate and measure your impact on long, complex B2B buying cycles? This week we sat down with Dreamdata We sat down with Steffen Hedebrandt, Co-founder and CMO of DreamData. We explore the complexities of long B2B buying cycles, innovative strategies for demand generation, and how to measure marketing impact across the entire funnel.Steffen shares invaluable insights from Dreamdata's own growth journey, discussing everything from early-stage marketing tactics on a budget to leveraging content collaboration and the rise of B2B influencers. We also delve into Dreamdata's unique approach to...2024-09-0142 min
Remarkable Content with Ian FaisonBusiness Influencers: B2B Marketing Lessons from Chris Walker, Jason Lemkin, and more with Co-Founder & CMO of Dreamdata, Steffen HedebrandtWe content marketers all want to put out high quality content all the time. But you might get writer’s block or just feel stuck sometimes. And one of the best ways to get unstuck, to feel inspired and motivated to get better and better is to look to content creators who do their job really, really well. So in this episode, we encourage you to be influenced by some of the top thought leaders in business, including Gary Vaynerchuck, April Dunford, Chris Walker and Jason Lemkin. Together with the help of our speci...2024-07-3051 min
The Revenue LoungeImproving Customer Experience by Knowing your Data ft. Steffen HedebrandtThe Revenue Lounge Podcast - Season 3 Episode 8 ft. Steffen Hedebrandt, Chief Marketing Officer and Co-Founder at Dreamdata Episode Guest - https://www.linkedin.com/in/steffenhedebrandt/ Episode Host - https://www.linkedin.com/in/randy-likas-323241/ Podcast Details: Podcast page - https://bit.ly/3nJHmRA Spotify - https://open.spotify.com/show/3DUOqnTpPOJ2xbyl7HdgN3 Google Podcasts - https://podcasts.google.com/u/0/search/the%20revenue%20lounge Apple Podcasts - https://podcasts.apple.com/in/podcast/the-revenue-lounge/id1645044872 Episode Details: Data is...2024-04-0323 min
Attributed - A podcast by DreamdataApril Dunford presents “Sales Pitch”Author and positioning extraordinaire April Dunford will be joining Dreamdata CMO Steffen Hedebrandt on this episode of Attributed on her highly anticipated book, "Sales Pitch."April is a renowned expert in the field of product positioning and sales strategy, and the insights in her 2019 “Obviously Awesome” have helped transform countless businesses across the globe.We will dive deep into the world of persuasive communication that resonates with your audience. April will explore the art and science of identifying your unique value and delivering a sales pitch that not only capt...2024-03-1155 min
The StackB2B Attribution Strategies to Drive Growth and Increase ROI with Andy Caron (RP), Drew Smith (Attributa), and Steffen Hedebrandt (Dreamdata)Understanding B2B attribution can feel overwhelming with the array of tools, platforms, and models. While attribution isn't a cure-all for marketing issues, it's a crucial optimization tool. Approaching it with realistic goals can effectively steer marketing investments.Industry experts Andy Caron, President of Revenue Pulse, Drew Smith, Co-founder and CEO of Attributa, and Steffen Hedebrandt, Co-founder and CMO of Dreamdata, share strategies and what to watch out for in 2024.Main TakeawaysDefine clear goals for your attribution efforts, focusing on the tools and the desired outcomes for your organization.Start simple with the...2024-02-2740 min
Attributed - A podcast by DreamdataMastering the Art of Sales with Dreamdata Reveal!Tune in to this episode of the Attributed Podcast, "Mastering Sales with Dreamdata Reveal!" Join Steffen Hedebrandt, co-founder and CMO, alongside Sander Luckow, EMEA & APAC Sales Team Lead, for an insider's look at Dreamdata's winning sales strategies. Discover how Dreamdata Reveal powers the team, learn their proven tactics for success, and gain insights into the product-driven sales process that keeps them ahead in the game!Follow Sander Luckow on LinkedIn: https://www.linkedin.com/in/sander-luckow/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning...2024-01-2921 min
Attributed - A podcast by DreamdataHow to do revenue attribution the right way?On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the Grow Your B2B SaaS Podcast hosted by Joran Hofman. They are discussing how to master revenue attribution. Discover how understanding this crucial process goes beyond tracking customer origins—it's about comprehending the entire customer journey and optimizing marketing strategies.They delve into key steps, metrics, mistakes, and effective strategies to empower your B2B SaaS growth.For more episodes go to the Grow Your B2B S...2024-01-1535 min
Bonzer Sessions#3: B2B Marketing Attribution – Steffen Hedebrandt & Ulrich SvarrerSteffen Hedebrandt fra Dreamdata er gæst i denne session, hvor vi zoomer ind på B2B marketing attribution og en række nærtliggende temaer.
Steffen har mere end 10 års erfaring inden for marketing. Han er i dag CMO og Co-Founder hos Dreamdata, og tidligere har han bl.a. arbejdet med marketing hos Airtame og Upwork.
Vært: Frederik Thyssen
Gæster: Steffen Hedebrandt, Ulrich Svarrer2024-01-101h 10
Attributed - A podcast by DreamdataB2B Marketing for Founders and Small BusinessesOn this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on The Marketing Mix Podcast hosted by Steve Cummins. Marketing Attribution helps you determine which investments are paying off, whether it's PPC ads, SEO, or events. Learn more in this episode, where we discuss the importance of tracking customer journeys, different attribution models, data hygiene, and the limitations of Google Analytics in B2B attributionFor more episodes go to The Marketing Mix Podcast: https://www.buzzsprout.com/2135856/13507537Follow Steve Cummins on L...2023-11-2032 min
More Than A TitleScaling Success: Steffen Hedebrandt's Growth Hacking SecretsGet ready for a masterclass in growth hacking with Steffen Hedebrandt, the marketing maverick who knows how to scale your success to new heights!?? In this riveting episode of More Than A Title, hosts Jarrett and Chadeo dive deep with Steffen, the Chief Marketing Officer of DreamData, and uncover the growth hacking secrets that have propelled businesses forward.
From black tees to American Couture shoutouts, this episode isn't just about ramping up your revenueit's a full-on strategy session that connects marketing activities to tangible results. Discover how Steffen's journey from a small Danish town to mastering the art of growth...2023-11-162h 36More Than A TitleScaling Success: Steffen Hedebrandt's Growth Hacking SecretsGet ready for a masterclass in growth hacking with Steffen Hedebrandt, the marketing maverick who knows how to scale your success to new heights!?? In this riveting episode of More Than A Title, hosts Jarrett and Chadeo dive deep with Steffen, the Chief Marketing Officer of DreamData, and uncover the growth hacking secrets that have propelled businesses forward.
From black tees to American Couture shoutouts, this episode isn't just about ramping up your revenueit's a full-on strategy session that connects marketing activities to tangible results. Discover how Steffen's journey from a small Danish town to mastering the art of growth...2023-11-162h 36
Attributed - A podcast by DreamdataAre we doing B2B marketing attribution all wrong? | Steffen HedebrandtOn this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the CMO Convo Podcast hosted by Will Whitham. They dive deep into the world of marketing attribution, particularly in the context of B2B. In B2B marketing, where buying cycles are often lengthy and the customer journey involves multiple touchpoints, tracking each step of the process is crucial to making informed decisions about your marketing investments.However, there's a challenge that many B2B marketers face. The tools commonly found in modern B...2023-11-0630 min
Full-Funnel B2B Marketing ShowEpisode 116: Holistic B2B marketing attribution. How to measure B2B marketing and make the right decisions with Steffen HedebrandtSign up to all live workshops and podcasts here: https://lu.ma/fullfunnelThe Social selling "playbook" for most companies (because it's rarely an actual and formalized process) is this by the new episode of Fullfunnel Live we're going to cover with Steffen Hedebrandt, CEO @Dreamdata, the holistic b2b marketing attribution or how to measure B2B marketing the right way.We'll cover:How to see an impact on revenue of all offline and online touchpoints with target accounts and prove the efficiency of a specific programHow to inspect the...2023-10-1659 min
Attributed - A podcast by DreamdataContent ROI: How B2B Teams Measure & Optimize for SuccessOn this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the Revenue Rehab Podcast hosted by Brandi Starr. Steffen brings a wealth of expertise in bridging marketing efforts with revenue generation. He possesses a strong growth-oriented mindset, is deeply rooted in data-driven approaches, and has a passion for scaling the commercial aspects of a company.With a reputation as a growth strategist and a history of successfully expanding businesses and assembling teams at Upwork and Airtame, Steffen intimately understands the challenges of rapidly scaling marketing and g...2023-10-0234 min
The Run Revenue ShowMaster the Craft of B2B Marketing and Sales Analysis with Steffen Hedebrandt, CMO and Co-Founder of DreamdataIf you’re not using data to understand the customer journey, it’s like you’re sailing without a map. Many revenue leaders are missing out on opportunities because they don’t know what’s happening inside their existing. Steffen Hedebrandt, Chief Marketing Officer and Co-Founder of Dreamdata is here to share his playbook with us on just HOW to fix that problem. Steffen shares his lessons learned from taking Dreamdata’s revenue to new heights. In this episode, you’ll learn: Focus on the customer journey. Understanding the customer journey ti...2023-09-2533 min
Attributed - A podcast by DreamdataRevamping Sales Processes: Lessons from the Field with Steffen Hedebrandt Part 2On this episode of Attributed Steffen Hedebrandt Co-founder and CMO at Dreamdata is a guest on the Selling SaaS Podcast hosted by Duane Dufault. In this second part of the interview, Steffen Hedebrandt emphasizes the importance of balancing intuition with rational decision-making and detaching oneself from ideas. They point out that many people struggle with being emotionally attached to their preconceived ideal customer profile, which may not match the actual market.To overcome this challenge, Steffen suggests a framework where one can use intuition and passion when brainstorming ideas. However, they also e...2023-09-1824 min
Attributed - A podcast by DreamdataDreamdata: Solving the Problem of Attribution and Connection for Data with Steffen Hedebrandt Part 1On this episode of Attributed Steffen Hedebrandt Co-founder and CMO at Dreamdata is a guest on the Selling SaaS Podcast hosted by Duane Dufault. Steffen highlights the significance of tracking data and optimizing for the right things in order to achieve financial effectiveness. He points out that many companies fail to effectively track their marketing activities, which makes it impossible to measure the effectiveness of their spending. To track data effectively, he emphasizes the need for the right tools.For more episodes go to theSelling SaaS Podcast: https://selling-saas.s...2023-09-1122 min
The Marketing Mix: Thought-starters for B2B Business LeadersMarketing Attribution: Understanding where your customers come from, w/ Steffen HedebrandtYou’re spending money on PPC ads, on improving SEO performance, and attending multiple events. How do you know which of these investments is paying off? That’s what Marketing Attribution is all about.In this episode of The Marketing Mix, we’re talking to Steffen Hedebrandt, CMO and co-founder of Dreamdata, about the importance of marketing attribution for small and mid-sized B2B companies. We discuss the challenges of tracking complex buyer journeys, and the different attribution models that can be used – from First Touch to Last Touch and everything in between. S...2023-09-0632 min
Attributed - A podcast by DreamdataHow to Build A predictable Growth Engine with Steffen HedebrandtIn this episode of Attributed Steffen Hedebrandt, co-founder and CMO of Dreamdata is a guest on The Messy Growth Show hosted by Christian Godoy Jørgensen.They are talking about a repeatable revenue growth machine. What it actually is, how it works, and what tracking is needed. You will also learn how to properly set it up. For more episodes go to the The Messy Growth Show: https://messygrowthshow.com/Follow Christian Godoy Jørgensen on LinkedIn: https://www.linkedin.com/in/christianjorgensen/F...2023-09-041h 00
Grow Your B2B SaaSS2E6 - How to do revenue attribution the right way? With Steffen HedebrandtWhen it comes to achieving accurate and insightful revenue attribution, mastering the right approach is crucial for the success of your business. In this episode, Joran Hofman hosts Steffen Hedebrandt the Co-founder of Dreamdata. In this episode, our guest expert helps us to understand How to do revenue attribution the right way.
Revenue attribution isn't just about tracking where your customers come from; it's a strategic process that involves understanding the entire customer journey, identifying successful tactics, and optimizing your marketing efforts. To do revenue attribution the right way, start by implementing a comprehensive data collection strategy...2023-08-1529 min
Attributed - A podcast by DreamdataEmpowering Data Analysis for B2BIn this episode of Attributed Steffen Hedebrandt is a guest on B2B Marketing: The Provocative Truth hosted by Benedict Buckland. They will uncover what B2B marketers really need to know about the buyer journey and data analysis.It is often assumed that B2B marketers have a firm grasp on data and the buyer journey. However, the truth is that many marketers lack the precise tools and accurate analysis methods necessary to truly understand what is happening at any given moment in the buyer journey. To gain a clear picture o...2023-08-1426 min
Attributed - A podcast by DreamdataWhat Epic Thought Leadership Content Looks Like with Steffen HedebrandtIn this episode of Attributed Steffen Hedebrandt is a guest on the Notorious Thought Leader Podcast hosted by Erin Balsa. They are discussing the importance of using your audience’s language in your content, what actually epic thought leadership content looks like, and why SEO can not be the only play for B2B companies. For more episodes go to the Notorious Thought Leader podcast: https://motionagency.io/notorious-podcast/Follow Erin Balsa on LinkedIn: https://www.linkedin.com/in/erinbalsa/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/...2023-08-0737 min
Attributed - A podcast by DreamdataThe Power of Alignment: Driving Revenue through Marketing and Sales SynergyIn this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on Demand Gen Made Simple hosted by Janelle Amos. The alignment of different departments in organisation is a powerful tool in modern GTM strategy. Steffen goes through his experience and what impact it has on the growth and performance of organizations.For more episodes go to the Demand Gen Made Simple Podcast: https://elevate-growth.com/podcastFollow Janelle Amos on LinkedIn: https://www.linkedin.com/in/janelleamos/Follow Steffen Hedebrandt on Li...2023-07-0325 min
Attributed - A podcast by DreamdataMaximizing LinkedIn with Ideal Customer Profile & Social SellingIn this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on Interesting B2B Marketers Podcast hosted by Steve Goldhaber.Steffen is going through his experience on defining an ideal customer profile (ICP) and leveraging social selling on LinkedIn to increase company momentum and growth!Get to know Steffen, his past experience from his first marketing job and learnings on the importance of connecting marketing tactics to revenue to avoid losing money and going bankrupt. For more episodes got to Interesting B2B...2023-06-2638 min
Attributed - A podcast by DreamdataAligning Sales & Marketing Teams Through Customer Journey MappingOn this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on B2B Revenue Leaders Podcast hosted by Dustin Tysick.They are discussing the importance of:having a shared ICP to align sales and marketing efforts accountability, efficiency, and collaboration between sales and marketing teams.the importance of high-quality leads from high-intent channels. accurate customer journey tracking.For more episodes got to B2B Revenue Leaders Podcast: https://www.testimonialhero.com/b2b-revenue-leaders-podcastFollow Dustin Tysick on LinkedIn: https://www.linkedin.com/in/dustintysick/...2023-06-2225 min
Attributed - A podcast by DreamdataAccelerating Growth with Data- Attribution Benchmarks and Efficient GTM StrategiesIn this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on the Markigy Podcast hosted by Leanne Dow-Weimer. Steffen is sharing his best practices for data-driven attribution.You will learn about:Dreamdata’s approach to data-driven marketing strategy.Why benchmarking is so impactful for marketers.What obstacles or mistakes do marketers encounter when developing a data-driven strategy?Why UTM codes and best practices are a bigger blindspot than you think.Which marketing channels should we prioritize first?When is attribution and data collection not effective?F...2023-06-0126 min
Demand Gen Made SimpleEp. 54 - The Power of Alignment: Driving Revenue through Marketing and Sales Synergy with Steffen Hedebrandt, co-founder and CMO of DreamdataJanelle is joined by Steffen Hedebrandt, co-founder and CMO of Dreamdata to discuss the world of marketing and sales alignment and the pivotal role it plays in a modern go-to-market (GTM) approach.
Steffen shares his expertise on how businesses can harness the power of alignment to drive revenue and achieve scalable success.
We break down common challenges companies face when aligning their marketing and sales departments, unveil their impact on overall performance and organizational growth, and share useful tips for fostering a more collaborative partnership.
Explore more about Revenue Marketing f...2023-05-3025 min
Attributed - A podcast by DreamdataHow do we in Dreamdata decide on which content to write about?Quality Content engages your audience, attracts new customers, moves your prospects down the funnel and educates your existing customers.But this takes more than just good writing. Choosing which topic to write about, targeting your audience with the right content at the right stages of the journey, and succeeding with distribution, takes time to get right.For us at Dreamdata, getting this right requires consistency, plenty of experimentation and quality data to tell us what’s worked and where.Steffen will be joined by Je...2023-05-2534 min
The SaaS SEO ShowAttribution and Content Impact to Revenue Pipeline with Steffen Hedebrandt, CMO & Co-Founder at Dreamdata #75In this episode of The SaaS SEO Show, we’ve interviewed Steffen Hedebrandt, CMO & Co-Founder at Dreamdata, and discussed attribution, content impact to revenue pipeline, and more.************************Timestamps:(01:46) - Who is Steffen Hedebrandt
(02:35) - Steffen’s background.
(03:34) - What is Dreamdata?
(06:14) - Case study of Dreamdata and attribution importance.
(09:00) - How can you attribute value to a piece of content?
(14:31) - What kind of metrics does Dreamdata collect?
(18:32) - Attribution difficulties.
(21:46) - Tactics that help to attribution.
(24:03) - Which is the best attribution mode...2023-05-2347 min
Attributed - A podcast by DreamdataWhat to do in the first 100 days as a Marketing LeaderThe first 100 days in a marketing leading role are challenging, nerve-wracking, exciting, and extremely important. You need to use this time to build the credibility you need to position your leadership for high impact.Our guest Andreas Obel Director of Marketing at Neurons and Steffen Hedebrandt CMO at Dreamdata are digging into the topic of leadership.- How to succeed in a Marketing Leader Role in the first 100 days- What are the first steps to focus on- What worked well from their personal...2023-05-1840 min
Attributed - A podcast by DreamdataHow to do product-led sales as a B2B company - by UserflowWhy flipping from Sales-Led to Product-Led can give customers greater value and increase revenue?Join Esben Friis-Jensen Co-Founder and Chief of Growth at Userflow and Steffen Hededebrand Co-founder and CMO at Dreamdata talking about successful product-led growth strategies for B2Bs.Some insights:- Why is product-led growth important- How do you build a successful product-led B2B business?- How to still stay customer-focused?- Turning your product into a growth engine2023-05-1132 min
B2B Marketing: The Provocative TruthEmpowering Data Analysis for B2B with Steffen Hedebrandt, CMO and Co-Founder of DreamdataIn this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Steffen Hedebrandt to discuss what B2B marketers really need to know about the buyer journey and data analysis.While it may seem that B2B marketers are masters of data, the reality is that very few actually understand what’s happening at any given moment in the buyer journey. This mostly comes down to marketers not having precise tools and accurate analysis methods to get a clear picture of what’s happening. Marketers need to invest in the time and resources to q...2023-05-1026 min
B2B Revenue LeadersAligning Sales & Marketing Teams Through Customer Journey Mapping | Steffen Hedebrandt (Dreamdata)Steffen Hedebrandt, Co-Founder of Dreamdata, joins Dustin on this week’s episode to discuss the importance of having a shared ICP to align sales and marketing efforts. In this episode, Dustin and Steffen emphasize the importance of high-quality leads from high-intent channels and accurate customer journey tracking. Also, about how essential accountability, efficiency, and collaboration between sales and marketing teams are.
You can reach out to Steffen via his Linkedin profile if you have any questions or insights on the topics discussed today. You can also learn more about Dreamdata on their website.2023-05-0925 min
Markigy: The Science of Marketing StrategyAccelerating Growth with Data- Attribution Benchmarks and Efficient GTM Strategies w/ Steffen HedebrandtHaving trouble scaling your marketing strategies? Not sure why your marketing strategies aren't as effective as they could be? We may have the answer…The easiest way to scale a marketing strategy is to see what worked in the past, make the necessary adjustments, and iterate. If you want effective, data-driven marketing strategies, you need to focus on data-driven attribution and benchmarking.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Steffen Hedebrandt, CMO & Co-Founder of Dreamdata, to share his best practices for data-driven attribution.In this episode, we discuss:Dr...2023-05-0926 min
Attributed - A podcast by DreamdataIlluminating the B2B buying journeyOn this episode of Attributed Steffen Hedebrandt is a guest on the Loop Podcast hosted by Alice de Courcy Group CMO at Cognism.B2B Buying behavior has changed tremendously during the last few years. It has shifted toward omnichannel, B2C-like experiences and personalization.Steffen and Alice discuss those changes and how can we use attribution to illuminate the multitude of touch points within that journey.For more episodes got to the Loop Podcast: https://podcasts.apple.com/gb/podcast...2023-04-2440 min
Attributed - A podcast by DreamdataHow to Attribute B2B Marketing Activities to RevenueOn this episode of Attributed Steffen Hedebrandt is a guest on SaaS Marketing Superstars hosted by Aaron Zakowski. Steffen is sharing his experience of working with various B2B companies. He will go through topics like:How to properly evaluate B2B attribution insightsMetrics and touchpoints that can be used to determine meaningful customer engagementWhat are the biggest problems B2B companies are facing with attribution and how to solve them? How to use LinkedIn and Podcast to grow your audience. Us...2023-04-2036 min
Attributed - A podcast by DreamdataHow to achieve sales and marketing alignmentOn this episode of Attributed Steffen Hedebrandt is a guest on the Be a B2B Leader Podcast hosted by Felicjan Rybka. Any conversation about a B2B go-to-market funnel needs to start with Sales and Marketing alignment. And vice versa. But it’s not as easy…Steffen is sharing his recipe of how to achieve Sales and Marketing alignment in just three steps and explains why you should look at data to repeat the success. He will also go through self-reported attribution and its role in analytics as well as how to us...2023-04-1329 min
Interesting B2B MarketersEpisode 19: Maximizing LinkedIn with Ideal Customer Profile & Social Selling | Steffen HedebrandtIn this episode of Interesting B2B Marketers, Steve sat down with Steffen Hedebrandt, Chief Marketing Officer & Co-Founder of Dreamdata. He shares his experience on how defining an ideal customer profile (ICP) and leveraging social selling on LinkedIn can help companies increase their momentum and growth.Steffen also shared his experience with his first full-time job in marketing, which involved working with a partner who had created an online marketplace for vintage music instruments. They had 10,000 vintage music instruments listed on their website, and the goal was to get physical shops to upload their products to the...2023-04-1138 min
Attributed - A podcast by DreamdataWhat's the best way to do B2B LinkedIn Ads?Is LinkedIn the place to run your Ads? Let’s see:- Ads on LinkedIn reach more than 13% of the entire world population.- 4 out of 5 LinkedIn members are decision-makers.- The average ROI of LinkedIn ads is 17.60%.- You can target exactly the accounts on your target listLinkedIn is especially useful for B2B businesses. If you want to reach your target audience as a B2B Marketer you should learn the best practice of applying LinkedIn Ads as a part of...2023-03-1646 min
The Purposeful Marketing Podcast#37: What should B2B marketers know that we know now? Ft. Steffen Hedebrandt, Co-Founder of Dreamdata.ioB2B marketers have to make a thousand little decisions every day on the road to success. Understanding that path becomes easier with the right tools and right guides to get you there. Today we chatted with co-founder of Dreamdata.io, Steffen Hedebrandt, about key lessons we’ve learned along our B2B marketing journey.
Check out Steffen Hedebrandt on LinkedIn for revenue attribution content:
https://www.linkedin.com/in/steffenhedebrandt/
Check out Dreamdata - The leading B2B revenue attribution platform:
https://dreamdata.io/2023-03-1430 min
The Messy Growth ShowHow To Build A Predictable Growth Engine - Steffen Hedebrandt, DreamdataIn this episode we talk to Steffen Hedebrandt, founder and CMO of Dream Data, about what a repeatable revenue growth machine looks like. So if you want to know what this is, how it works, what tracking is needed, and how to set it up, then this episode is for you.
Connect with Steffen
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2023-03-091h 00
Exploring GrowthBuilding the House of Revenue Attribution with Steffen HedebrandtWelcome back to the Exploring Growth Podcast! In this episode, Lee interviews Steffen Hedebrandt, CMO of Dreamdata.io, on building the proverbial house of revenue attribution for B2B mid-market companies.
With buying cycles typically lasting between three to nine months, it can be tough to connect the dots. Our guest shares some valuable tips on starting with simple, low-cost approaches to improve revenue attribution. These include having salespeople ask prospects how they heard about the company and implementing a "How did you hear about us?" form on the website. If you're a mid-market B2B company...2023-02-2835 min
SaaS Marketing SuperstarsHow to Attribute B2B Marketing Activities to Revenue with Steffen HedebrandtIn this episode of SaaS Marketing Superstars podcast, I spoke with Steffen Hedebrandt. Steffen, is the co-founder and CMO of Dreamdata, a B2B attribution platform that helps connect marketing activities with revenue. Steffan is an expert in measuring a content strategy's impact on revenue pipeline. Episode Highlights:• Steffen shares what he has learnt from working with various B2B companies (0:36)• How he got introduced to the founders of Dreamdata and how they tackle the problem of attribution (2:31)• The importance of properly evaluating B2B attribution insights (5:03)• How Dreamdata helps B2B companies estimate the length of their customer journeys (7:32)• Why B2B co...2023-02-2736 min
Attributed - A podcast by DreamdataAchieving Marketing Alignment with SalesSteffen Hedebrand, CMO and Co-Founder at Dreamdata is a guest on the B2B Power Hour Podcast hosted by Nicholas Thickett and Morgan Smith. Steffen shares his recipe on how to align marketing and sales teams. A well-oiled go-to-market team will mean better targeting, nurturing, and selling; ultimately leading to more pipeline and revenue. But what is the best way and what are the metrics that drive real success? Listen to more episodes of the Power Hour Podcast: https://b2bpowerhour.com/Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in...2023-02-2730 min
B2B Growth HacksGoing Where Google Analytics Has Never Gone Before with Steffen Hedebrandt Steffen Hedebrandt, Chief Marketing Officer and Co-founder of Dreamdata, brings his marketing and software expertise to the pod for a discussion about B2B attribution. Steffen’s team at Dreamdata have determined through analyzing customer data that it takes, on average, 192 days and 32 sessions for a B2B company to get through its sales cycle. Steffen and Sarah discuss the complicated analytics behind this sales cycle measurement and how B2B companies can optimize their sales cycle with Dreamdata’s software. Timecoded Guide: [00:00] Podcast begins [01:08] 192 days stuck in a B2B sales cyc...2023-02-2327 min
Attributed - A podcast by DreamdataMarketing Operations perceptions | How to do AttributionIn this episode, Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the What’s MOPs got to do with it Podcast hosted by Karla Wentworth and Simon Daniels. Steffen is sharing his thoughts and experience on B2B attribution and what role MOPs have to play in measuring marketing success. For more episodes go to What’s MOPs got to do with it Podcast: https://www.whatsmops.com/podcastConnect with Simon Daniels: https://www.linkedin.com/in/simondaniels/Connect with Karla Wentworth: https://www.linked...2023-02-201h 12
Be a B2B LeaderHow to achieve sales and marketing alignment - Steffen HedebrandtB2B is much easier if your teams are aligned. The thing is that alignment isn’t easy. More often than not you’ll have problems and in the end, you will have to follow a process to reach it. In this episode, you will learn how to do it!Our guest is Steffen Hedebrandt - the Chief Marketing Officer & Co-Founder of Dreamdata which helps companies solve one of the biggest problems in B2B - Revenue Attribution.Steffen will tell us how we can facilitate the alignment of sale...2023-02-0929 min
Attributed - A podcast by DreamdataUnlocking Revenue AttributionIn this episode, Steffen Hedebrandt, Co-Founder and CMO at Dreamdata is a guest on The Revenue Engine Podcast, hosted by Rosalyn Santa Elena. Understanding the impact of every touchpoint in the customer journey is still a matter Marketers struggle with. Steffen is a subject matter expert in connecting marketing and sales activities with revenue. He shares his expertise and insights about what revenue attribution is, why it is important, and how to best approach it.For more episodes go to The Revenue Engine Podcast: https://www.salesiqglobal.com/podcasts/the-revenue-engine-podcastC...2023-02-0633 min
Attributed - A podcast by DreamdataWhat is MQL Attribution?Steffen Hedebrandt CMO and Co-fonder at Dreamdata is a guest on Metric Stack Podcast by Klipfolio. Together with Allan and Lauren, host of the show they are discussing marketing qualified leads and how to attribute them. Everything from tracking MQLs and how MQL attribution actually works to chatting about differences between account-based attribution and lead attribution. Are you curious which metrics matter while trying to attribute MQLs buckle up and listen to this episode. For more episodes subscribe to Metrick Stack: https://www.klipfolio.com/metric-stack/ep...2023-01-1225 min
If You MarketAttribution is Dead, Long Live Attribution, with Steffen HedebrandtWould you like to know which half of your marketing budget is wasted?This week on the If You Market podcast we talk with Steffen Hedebrandt about lead attribution and how you can assure your content is leading to revenue.Steffen Hedebrandt is a subject matter expert in connecting marketing activities with revenue. He is data-driven and loves all parts of scaling the commercial side of a business. Learn more about your ad choices. Visit megaphone.fm/adchoices2022-12-0659 min
Attributed - A podcast by DreamdataHow to use attribution to see ROI from content and SEOThis week we are sharing the episode of “The SEO Growth Podcast” hosted by Maeva Cifuentes CEO of Flying Cat Marketing Agency. Steffen Hedebrandt, CMO and Co-founder of Dreamdata talks about how to properly use attribution to see ROI from Content and SEO. If you want to be able to make data-driven decisions and drive the most ROI - You need to differentiate two types of content. There is Content that drives traffic to your website and there is Content that helps buyers make decisions during the buying process and learn more about your product. Whic...2022-12-0527 min
eCommentary - A Digital Marketing and eCommerce Podcast by The GraygencyGetting Real About Revenue Attribution with Steffen Hedebrandt, Co-Founder at Dreamdata.ioOur guest this week, Steffen Hedebrandt, is a B2B Revenue Attribution Specialist and Cofounder at Dreamdata.io. Steffen was super generous with his answers and shed light onto some of the go-to-market best practices he and his team employ at Dreamdata. Andy and Steffen discussed quantitative and qualitative data, non-linear customer journeys, hot–topic growth tactics, the value of MQLs and what it takes to understand your customer and their pain points truly. This is a super valuable episode for anyone looking for a deeper dive into revenue attribution. The line Steffen walks is an interesting one as the fo...2022-12-0143 minFull Funnel Paid Media PodcastGetting Real About Revenue Attribution with Steffen Hedebrandt, Co-Founder at Dreamdata.ioOur guest this week, Steffen Hedebrandt, is a B2B Revenue Attribution Specialist and Cofounder at Dreamdata.io. Steffen was super generous with his answers and shed light onto some of the go-to-market best practices he and his team employ at Dreamdata. Andy and Steffen discussed quantitative and qualitative data, non-linear customer journeys, hot–topic growth tactics, the value of MQLs and what it takes to understand your customer and their pain points truly. This is a super valuable episode for anyone looking for a deeper dive into revenue attribution. The line Steffen walks is an interesting one as the fo...2022-12-0143 min
eCommentary - A Digital Marketing and eCommerce Podcast by The GraygencyGetting Real About Revenue Attribution with Steffen Hedebrandt, Co-Founder at Dreamdata.ioOur guest this week, Steffen Hedebrandt, is a B2B Revenue Attribution Specialist and Cofounder at Dreamdata.io.
Steffen was super generous with his answers and shed light onto some of the go-to-market best practices he and his team employ at Dreamdata.
Andy and Steffen discussed quantitative and qualitative data, non-linear customer journeys, hot–topic growth tactics, the value of MQLs and what it takes to understand your customer and their pain points truly.
This is a super valuable episode for anyone looking for a deeper dive into revenue attribution. The line Steffen wa...2022-12-0143 min
Attributed - A podcast by DreamdataUnlocking B2B Buying Group Journeys to Drive Revenue FasterDreamdata CMO and Co-founder Steffen Hedebrandt was a guest on B2B Uncovered Podcast hosted by Paul Denham. The world around us is shifting and B2B sellers have to catch on to the fact that B2B buying behavior is changing as well. B2B Buyers are now creating their path to purchase before they even connect with sales. Customer journey is no longer a straight line - Today’s customer journey is much more complex than ever before.In this episode, Steffen shares his knowledge on how to unlock these complex journeys an...2022-11-2144 min
RAMPING DEMAND066 - 2023 bets med Steffen Hedebrandt, co-founder & CMO @ Dreamdata.ioAfsnit 2 af interview serien om 2023 bets - i denne episode har Frederik besøg af Steffen Hedebrandt fra den danske revenue attribution virksomhed, Dreamdata.io.
Hør, hvad Steffen har at sige om gode bets, dårlige bets, tilbagevenden til marketingdyderne og hvor folk bruger for meget tid i øjeblikket.
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Steffen Hedebrandt: https://www.linkedin.com/in/steffenhedebrandt/
Dreamdata.io: www.dreamdata.io
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saabyemedia er et B2B Demand Generation Firma, som hjælper med at øge omsætningen fra marketing for B2B virksomheder gennem innovati...2022-11-1148 min
Attributed - A podcast by DreamdataExploring B2B Go-to-market benchmarks 2022In Q2 2022, Dreamdata released our first B2B go-to-market benchmarks report, in this episode Laura, Steffen, Jeremy and Lars are going through the report’s main findings, and what these reveal about the B2B customer journey.They cover: - How long does the average B2B customer journey take?- How many touches are there before closing a deal?- How many stakeholders are involved in customer journeys?- How does the first touch channel influence the customer journey?Connect with our hosts and guests:Laura Erdem: https://ww...2022-10-3131 min
Attributed - A podcast by DreamdataWelcome to Attributed - A Podcast By DreamdataAn intro to Attributed - A new Podcast By Dreamdata, with main hosts, Laura Erdem and Steffen Hedebrandt.
Connect with our hosts:
Laura Erdem: https://www.linkedin.com/in/lerdem/
Steffen Hedebrandt: https://www.linkedin.com/in/steffenhedebrandt/
Visit Dreamdata's website: https://dreamdata.io/2022-10-2800 min
Drop The Mic with Jason Hunt154 | How To Connect Your Marketing to Revenue - Steffen HedebrandtHow To Connect Your Marketing to Revenue
Is your marketing plan working for you? is it helping you scale your business and growth? If these questions linger, then this episode is yours. When examining your marketing plan, You need to look at and explore that entire customer journey from that initial touchpoint to the point of sale. And that initial touchpoint could be an organic Facebook post; it could be a billboard, an email, or a conversation.
It's essential to leave a digital trace in your marketing campaign. This way, you can get crucial data...2022-10-2527 min
Essential B2B | Sales | Marketing | RevenueSteffen Hedebrandt - Dreamdata, Growth Hacking and WellbeingThis week on the podcast, Joe was joined by Steffen Hedebrandt, co-founder of Dreamdata!Steffen talks through how he got started with the company, steps YOU can take to begin growth hacking and the importance he puts on wellbeing and decompression from his work.Lead Forensics LinkedINLead Forensics TikTokLead Forensics InstagramLead Forensics TwitterLead Forensics FacebookFind out how Lead Forensics can help your business here! Hosted on Acast. See acast.com/privacy for more information.2022-10-1217 min
We Are Sales PodcastEp24 Steffen Hedebrandt | How to get insights on the whole Customer JourneyDo you know how long it takes, on average, between the first time your prospect hears about your company and when you close a deal with them?
Do you know what really brings in new revenue month after month?
Do you know what marketing activities you should be focusing on?
Do you know when exactly sales must take action to secure an SQL?
All solid questions we, as revenue leaders, ought to ask ourselves.
Well, let’s bring someone on the show that can help us with this. We have invited Steffen Hedebrandt t...2022-10-0444 min
The SEO Growth PodcastHow to use attribution to see ROI from content and SEO w/ Steffen Hedebrandt“At the end of the day, we’re not trying to say we do magic. We're just trying to say, ‘we'll take all the information that you have first-party collected inside of your company, and we'll make it available for you.’”Hello, hello! In this episode of the Flying Cat Marketing podcast, we’re joined by Steffen Hedebrandt, CMO and Co-Founder of Dream Data to talk about how to properly use attribution to see ROI from content and SEO.We start by discussing the question that has all of LinkedIn fired up: How accurate is attribution...2022-08-0227 min
Breaking B2B - B2B Marketing & Demand Generation Podcast#256 How To Connect Marketing Activity To Revenue - Steffen Hedebrandt► Why should you connect your marketing activities to revenue?
Steffen Hedebrandt is the Co-Founder & CMO @ Dreamdata.
🎧 Have a listen to Steffen & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 What are the key points to be measuring
👉 How to show management that marketing is working?
👉 Can everything in marketing really be measured/attributed?
👉 How to do it: step-by-step
STEFFEN HEDEBRANDT
★ LinkedIn: https://www.linkedin.com/in/steffenhedebrandt
★ Web: https://dreamdata.io/
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their...2022-07-1132 min
Data Beats OpinionRevenue Attribution and B2B Sales with Steffen Hedebrandt - Data Beats OpinionPotent Quotes:Steffen Hedebrandt: No. Even just for ourselves, I know, obviously, we do multi-touch tracking all itself, and just for a demo call to be booked on our website, normally, it takes five sessions. And that typical pattern will be the true referral source initially, which could be an ad or something else, then it could be an organic visit, and then maybe you see three direct visits afterwards. And if you want to look at the original source fields in your CM system, it'll tell you, "Oh, this is one converted from a direct visit."2022-06-2233 min
Market Mentors68. Series 2 | Ep 31 How to Master Attribution and Improve Your Marketing Performance in the B2B Tech Sector, with Steffen Hedebrandt, Co-Founder and CMO at DreamdataIn the current B2B tech sector, your customer journeys are often long, complex, and happening across a variety of different channels and touch-points. As a result, marketing attribution has become increasingly challenging, but also increasingly important in helping us understand where our marketing strategies are succeeding or failing. In this episode, Steffen Hedebrandt, Co-Founder and CMO of Dreamdata, discusses with Matt Dodgson how to use attribution to improve your marketing performance in the B2B tech sector. They cover;Why attribution is so important for B2B marketers todayWhat's wrong with h...2022-06-0722 min
UI Breakfast: UI/UX Design and Product StrategyBDTP. B2B Marketing Attribution with Steffen HedebrandtToday we have another episode of Better Done Than Perfect. Listen in as we talk with Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDreamdata — Steffen’s productTrustpilot — a popular review platformB2B go-to-market benchmarks 2022 — a study by DreamdataHubSpot, Segment — marketplaces to list your productICP — ideal customer profileCapterra, G2 — other popular review sitesFollow Steffen on LinkedInTry Dr...2022-05-2438 min
Better Done Than PerfectB2B Marketing Attribution with Steffen HedebrandtMarketing attribution remains the biggest “black box” for SaaS people. What’s the right way to think about it? In this episode, we talk to Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more.Visit our website for the detailed episode recap with key learnings.Dreamdata — Steffen’s productTrustpilot — a popular review platformB2B go-to-market benchmarks 2022 — a study by DreamdataHubSpot, Segment — marketplaces to list your productICP — ideal customer profileCapterra, G2 — other popular review sitesFollow Steffen on...2022-05-2438 min
Eric SchwartzmanRevenue Attribution in Marketing and Sales Analytics with Steffen HedebrandtIn this episode we go deep into revenue attribution with Steffen Hedebrandt, chief revenue officer and cofounder at Dreamdata.io in Copenhagen, Denmark, an expert in digital revenue attribution, purchase intent and user tracking.
But before we get into the interview, here are some revenue attribution basics...
What is Revenue Attribution?
Revenue attribution is the aspect of marketing and sales analytics that allows businesses to understand how different digital touchpoints contribute to revenue generation. It involves identifying and assigning value to each interaction a customer has with a company, helping organizations optimize their marketing funnel so they can allocate their...2022-05-1942 min
B2B Lead Gen PodcastRevenue Attribution in Marketing and Sales Analytics with Steffen Hedebrandt
In this episode we go deep into revenue attribution with Steffen Hedebrandt, chief revenue officer and cofounder at Dreamdata.io in Copenhagen, Denmark, an expert in digital revenue attribution, purchase intent and user tracking.
But before we get into the interview, here are some revenue attribution basics…
What is Revenue Attribution?
Revenue attribution is the aspect of marketing and sales analytics that allows businesses to understand how different digital touchpoints contribute to revenue generation. It involves identifying and assigning value to each interaction a customer has with a company, helping organizations optimize their ma...2022-05-1942 min
CHURN FMEP 159 | Steffen Hedebrandt (Dreamdata) - How turning customers away increases retention.Today on the show we have Steffen Hedebrandt, Co-founder and CMO of Dreamdata.In this episode, Steffen shared how documenting quality content and sharing it on social opened many doors for him, he also what Dreamdata does and how they offer multitouch account-based attribution.We then dove into the power of positioning and understanding who your ideal customer profile is on churn and retention, how Steffen and the team orient all their marketing and sales efforts around their ICP for healthier retention, and he explains why they turn customers away that don’t fit their IC...2022-03-3033 min
Rockstar CMO FMThe Dream of Data with Steffen Hedebrandt, Branding with Jeff Clark and Making the Donuts over a Cocktail with Robert Rose EpisodeThis week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor continue the Five F'in' Marketing Fundamentals series, this week diving into branding or what kind of band do you want to be?Ian interviews Steffen Hedebrandt, the Co-Founder and CMO at Dreamdata, a B2B revenue attribution platform, which enables algorithmic decision making in marketing and sales.Steffen has a successful track record of scaling businesses and building teams, previously holding marketing and commercial leadership positions at Upwork and Airtame, as you’ll hear his...2022-02-261h 10
MarTech Podcast ™ // Marketing + Technology = Business GrowthDecloaking the Customer Journey -- Steffen Hedebrandt // DreamDataToday we're going to discuss how and why B2B data flows like a stream to the ocean. Joining us is Steffen Hedebrandt, the Co-Founder and Chief Revenue Officer at Dream Data, which delivers tools and enables algorithmic decision making in marketing and sales. In part 2 of our conversation, we're going to discuss how to use data to decloak the customer journey. Show NotesConnect With:Steffen Hedebrandt: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy...2021-11-1411 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthDecloaking the Customer Journey -- Steffen Hedebrandt // DreamDataToday we're going to discuss how and why B2B data flows like a stream to the ocean. Joining us is Steffen Hedebrandt, the Co-Founder and Chief Revenue Officer at Dream Data, which delivers tools and enables algorithmic decision making in marketing and sales. In part 2 of our conversation, we're going to discuss how to use data to decloak the customer journey. Show NotesConnect With:Steffen Hedebrandt: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not...2021-11-1411 minMarTech Podcast ™ // Marketing + Technology = Business GrowthEnabling Growth Through Actionable Insights -- Steffen Hedebrandt // DreamDataToday we're going to discuss how and why B2B data flows like a stream to the ocean. Joining us is Steffen Hedebrandt, the Co-Founder and Chief Revenue Officer at Dream Data, which delivers tools and enables algorithmic decision making in marketing and sales. In part 1 of our conversation, we are going to talk about enabling growth through actionable insights. Show NotesConnect With:Steffen Hedebrandt: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https...2021-11-1319 minMarTech Podcast ™ // Marketing + Technology = Business GrowthEnabling Growth Through Actionable Insights -- Steffen Hedebrandt // DreamDataToday we're going to discuss how and why B2B data flows like a stream to the ocean. Joining us is Steffen Hedebrandt, the Co-Founder and Chief Revenue Officer at Dream Data, which delivers tools and enables algorithmic decision making in marketing and sales. In part 1 of our conversation, we are going to talk about enabling growth through actionable insights. Show NotesConnect With:Steffen Hedebrandt: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2021-11-1319 min
Paris Talks MarketingEp.42 - The Secret to Doing More With Attribution Modeling with Steffen Hedebrandt, CRO and Cofounder at Dreamdata.
The majority of purchasing paths are not in a straight line. Customers can discover your brand, interact with it, and progress further down the sales funnel in a variety of ways. As a result, attribution models have become a must-have tool for B2B SaaS marketers wanting a bird's-eye view of the entire customer journey from the start to the finish with data.
Meet Steffen Hedebrandt, CRO and Cofounder at Dreamdata, a revenue attribution platform. For marketers who run campaigns across multiple platforms, it can be challenging to figure out which channels directly generate the most leads that move efficiently...2021-10-0852 min
THE TECH MARKETING PODCHATB2B Attribution: follow the deals not just the leads! with Steffen Hedebrandt (CRO at Dreamdata)Steffen Hedebrandt is cofounder and Chief Revenue Officer of Dreamdata. He is also a talented growth hacker with a successful track record of scaling businesses and building teams.He created Dreamdata to solve b2b revenue attribution. Long sales cycles, multiple decision makers, multiple media channels, complex tech-stack - the b2b buying (and selling) process is complex and multi-touch. So how do you know where to focus your marketing efforts to generate deals?Dreamdata collects all your revenue related data, joins it and presents it in a clear, insightful way that can add massive value for y...2021-08-2627 min
SaaS SessionsS4E8 - Unscripted sessions ft. Steffen Hedebrandt, Cofounder of Dreamdata.ioIn this episode, we hosted Steffen Hedebrandt, Cofounder of Dreamdata.io to talk about B2B revenue attribution.Dreamdata.io is a B2B revenue attribution platform.We discussed how Steffen started Dreamdata and what piqued the idea in his mind.We also talked about the GTM strategies and playbooks their team is using to conquer this market.All this and more with Steffen in this episode.Connect with Steffen on LinkedIn - https://www.linkedin.com/in/steffenhedebrandt/Visit our website - https://saassessions.com/...2021-04-0627 min
Humans of Martech19: Steffen Hedebrandt: Reaching B2B attribution nirvanaSteffen Hedebrandt is co-founder of Dreamdata.io. Transcripted borrowed from here.For a deep dive into attribution see this article.Phil Gamache:What's up, guys? Welcome to the Humans of MarTech podcast. His name is Jon Taylor, my name is Phil Gamache. Our mission is to future-proof the humans behind the tech so you can have a successful and happy career in marketing.Phil Gamache:Today on the show, we have a super special guest. We're joined by Steffen Hedebrandt. Steffen got his start in the world of...2021-02-0241 min
The Growth Hub PodcastSteffen Hedebrandt - CRO at Dreamdata - How To Map The Customer Journey & Attribute RevenueSteffen Hedebrandt is Chief Revenue Officer at Dreamdata and today we’re talking about how to map the customer journey and attribute revenue.
A big challenge all marketers face is connecting marketing activities with revenue. To do that, you need attribution. In this episode we dig into mapping the customer journey and attributing revenue to different touchpoints. We cover how to map the customer journey, how to attribute revenue between different teams and marketing channels, which attribution model Steffen thinks B2B SaaS marketing teams should use, and how Steffen and his team do attribution at Dreamdata.
Links
Dreamdata >> https://dr...2020-10-1128 min
The Nordic Growth ShowUnderstanding Attribution Models and The Buyer's Journey in B2B Marketing With Steffen HedebrandtThis podcast episode is all about B2B attribution and entrepreneurship! We were lucky enough to have one of the co-founders of Dreamdata.io – Steffen Hedebrandt – join us for a talk and share his insights on the significance of understanding the B2B sales journey and the challenges we all encounter in marketing analytics. Steffen also shared his journey from having established a successful track record of scaling the businesses and building teams at Upwork and Airtame as the Head of Marketing to embarking on the entrepreneurship and founding Dreamdata. So, tune in if you’re ready to hear an ins...2020-03-3041 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthDecloaking the Customer Journey -- Steffen Hedebrandt // DreamDataToday we're going to discuss how and why B2B data flows like a stream to the ocean. Joining us is Steffen Hedebrandt, the Co-Founder and Chief Revenue Officer at Dream Data, which delivers tools and enables algorithmic decision making in marketing and sales. In part 2 of our conversation, we're going to discuss how to use data to decloak the customer journey. Show NotesConnect With:Steffen Hedebrandt: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter2020-02-1400 minMarTech Podcast ™ // Marketing + Technology = Business GrowthDecloaking the Customer Journey -- Steffen Hedebrandt // DreamDataToday we're going to discuss how and why B2B data flows like a stream to the ocean. Joining us is Steffen Hedebrandt, the Co-Founder and Chief Revenue Officer at Dream Data, which delivers tools and enables algorithmic decision making in marketing and sales. In part 2 of our conversation, we're going to discuss how to use data to decloak the customer journey. Show NotesConnect With:Steffen Hedebrandt: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not...2020-02-1411 minMarTech Podcast ™ // Marketing + Technology = Business GrowthEnabling Growth Through Actionable Insights -- Steffen Hedebrandt // DreamDataToday we're going to discuss how and why B2B data flows like a stream to the ocean. Joining us is Steffen Hedebrandt, the Co-Founder and Chief Revenue Officer at Dream Data, which delivers tools and enables algorithmic decision making in marketing and sales. In part 1 of our conversation, we are going to talk about enabling growth through actionable insights. Show NotesConnect With:Steffen Hedebrandt: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2020-02-1319 minMarTech Podcast ™ // Marketing + Technology = Business GrowthEnabling Growth Through Actionable Insights -- Steffen Hedebrandt // DreamDataToday we're going to discuss how and why B2B data flows like a stream to the ocean. Joining us is Steffen Hedebrandt, the Co-Founder and Chief Revenue Officer at Dream Data, which delivers tools and enables algorithmic decision making in marketing and sales. In part 1 of our conversation, we are going to talk about enabling growth through actionable insights. Show NotesConnect With:Steffen Hedebrandt: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter2020-02-1300 min
Marketing BriefEP #220: Om 250.000 kr. på Display, et væddemål og linkbuilding feat. Steffen HedebrandtDownload episoden Steffen Hedebrandt - CMO i Airtame - er gæst i EP #220 af Marketing Brief. Vi kommer omkring dengang Steffen brugte 250.000 kr. på Display-annoncering i en måned; Steffens og Emils linkbuilding-væddemål; og de nye praktikanter i Airtame efter sommerferien. Lyt med her!2018-06-1913 minMarketing BriefEP #042: Du skal ikke tjene penge på din markedsføring ft. Steffen Hedebrandt Download episoden Steffen Hedebrandt er CMO hos danske Airtame, der laver en gadget til trådløs HDMI. I episode #42 taler Halfdan, Emil og Steffen om, hvorfor du ikke skal tjene penge på din markedsføring i 2017 - det er i hvert fald Steffens mening. Det hænger sammen med attribuering - og mangel på samme.2017-03-2010 min