Shows
PR Resolution podcastWhich PR data should we trust in 2026?In a world where trust is declining, confidently communicating the success of communications has never been more crucial. Even slight confusion or mistrust in metrics can damage stakeholder relationships and impact budgets.In this episode of the PR Resolution Podcast, I bring the most frequently asked questions on measurement from PR teams to two leading independent measurement consultants: Paul Hender and Steph Bridgman.Both are impartial on platforms and data points and serve as board members of the Association for Measurement and Evaluation (AMEC). Paul also leads the AMEC...
2025-12-0256 min
PR Resolution podcastEpisode 2025: Relate to Innovate: The Secret Behind Jukebox PR's Scene-Shaping SuccessIn this special episode of the PR Resolution Podcast, Stella is joined by Alex Jukes, founder of Jukebox PR and host of the Loud and Unfiltered podcast. They discuss the unique culture at Jukebox, where team members live and breathe their industry; dance music.
Just like the fast-paced nature of the music, the conversation bounces from launching the latest super club, sharinmg their secret to making new tracks 'go viral' and to how they sell out global events with their unique approach to PR.
With a client roster that includes major global brands like Pacha...
2025-08-2939 min
PR Resolution podcastPRs’ Growth Opportunity in AI Search & how to get startedYes, this is another podcast about AI in PR BUT the difference between this and other content on the topic is; I guarantee that in 30minutes you’ll feel confident to talk to your stakeholders about their new online reputation strategy and you’ll have your first 5 steps in how to get started.
This is your practical introduction to PR and AI Search strategy.
In this episode I interview Celia Harding, the founder of LEOPRD, the world’s first sole PR and AI Search visibility agency.
After two decades in PR working with global...
2025-07-2636 min
PR Resolution podcastThe strategy behind the industry’s most awarded PR firmWelcome to Episode One, Season Two of the PR Resolution Podcast.
We're returning strong! In this episode Stella interviews Lucy Hart, Executive Strategy Director at The Romans; the most awarded PR agency in the industry.
Often in PR there can be too much focus on media and not enough on the public. That's why this interview is so inspiring. Lucy talks about her passion for social anthropology and you can tell she means it. Its clear that her deep curiosity in people and the psychology of minds is one of the reasons her agency's campaigns...
2025-05-2930 min
The Digital PR Podcast#31 How To Future-Proof Your PR Reporting with Stella BaylesIn this episode of the Digital PR Podcast, we’re joined by Stella Bayles, Co-Founder and Director of PR Tool CoverageBook and author of ‘PR's Digital Resolution’, to talk about how PR measurement is evolving – and where it still needs to catch up. Stella shares her perspective on how automation, AI, and SEO techniques have transformed PR reporting, from saving time to proving true business impact. Join us for a conversation that challenges traditional PR practices as we know them!Try the CoverageBook calculator here.00:05:30 - CoverageBook: Stella explains the creation of CoverageBook, highlighting its aim to s...
2025-05-0143 min
PR Resolution podcastCoverageImpact. Will it solve the PR Industry's number 1 problem?In this episode I interview the person that has inspired me the most in my career; Gary Preston.
Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’.
We discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful software founder in the PR industry has led to the launch of this new PR tool.
In a time when PR budgets are being cut and in-house teams are admitting its often down to lack of confidence in measurement, Gary beli...
2024-02-2242 min
PR Resolution podcastHow to prove PR value in 2024In the 25 years Steph Bridgeman has been working PR measurement, the world, media consumption and data has changed. But at a time when technology and data is abundant, why are we hearing of PR budget cuts and team struggles with proof of outcomes?
In this fascinating podcast chat Steph and I explore why this is; from pivot table and design skills to senior management experience being involved, we delve into what PR measurement needs to be a success in 2024.
Steph Bridgeman is the founder of ‘Experienced Media Analysts’. As well as help many teams win PR m...
2024-02-0747 min
PR Resolution podcast2024 PR Forecast with Stephen WaddingtonIt's January 2024, offcially back to work. But before you dive into your next campaign its important to consider focus and development for the year. What do you as an individual, your team and as a collective industry need to work on to move forward and succeed this year?
I have enlisted the help of PR powerhouse Stephen Waddington to help us do exactly this. So grab a coffee and listen to this 30 minute episode of the PR Resolution to set your 2024 off to the best start possible.
Stephen Waddington (AKA Wadds) is the Founder and...
2024-01-0431 min
PR Resolution podcastHow Influencers are Sharing the 'Essence of Cinema' for Cineworld UKIn this episode Stella interviews Carla Boyd, Senior Social & Content Marketing Manager at Cineworld Cinemas
Live from the Cineworld London Head Quarters they delve into influencer relations and why Cineworld UK has decided to switch nearly all of their communications to working only with social influencers over journalists.
Carla explains how the essence and the feeling of cinema is being brought to life by the social influencers they’re working with, which traditional comms struggles to portray the same magic.
Carla shares the how talent selection is key to the success; how and her...
2023-12-0127 min
PR Resolution podcastWhy the UK’s biggest corporates are at risk of reputational damageIn this episode Stella interviews the Chief Executive of the CIPR (Chartered Institute of Public Relations) Alastair McCapra.
They talk about FTSE 100 businesses and the lack of PR expertise in executive leadership teams and on boards in the UK.
Alastair and Stella explore the reasons for this; including reputation management being viewed as a ‘when it happens’ scenario right through to senior opinions on the financial value of PR.
Alastair Shares examples of what can happen when PR and reputation isn’t being considered at board level and the risks businesses face financially.
...
2023-11-1037 min
PR Resolution podcastHow Cultural Understanding & Rapid Media Response is Saving the World's AnimalsBev Boyle, who is the Global Head of Media at World Animal Protection, plays a pivotal role in shaping the narrative around animal welfare on a global scale. She's at the forefront of crafting media campaigns that not only raise awareness but also inspire action.
In this episode of the PR Resolution Podcast, Stella and Bev discuss a current campaign that is making change; Bev shares how the ‘Stop TUI from profiting from dolphin cruelty’ emerged as an issue, how the content is reaching a wide audience and how the result of audience engagement is encouraging a majo...
2023-09-2844 min
PR Resolution podcastHow to Make Your Agency ProfitableHow healthy does your agency feel? Are there uncertainties around budgets? Are some of your retainers switching to projects? Is your pipeline flowing or in need of some work?
If your agency finances are feeling like a challenge right now you’re not alone.
Research has confirmed that PR budgets are being reduced. Data gathered in June 2023 from the world’s 100 most powerful communicators (Provoke 100 research) found that there has been a drop in public relations investment in the past 12 months of more than $1bn, from $4.8bn to $3.7bn.
Although agencies can’t control...
2023-09-0743 min
PR Resolution podcastThe Power of Music PartnershipsIn episode 40 Stella interviewed Rebecca Jolly and Joe Bellioti; the authors of best-selling book; ‘How Music Grows Brands’. They discussed the benefits music can have on a brands business but what about the other side of the partnership?
The music artist.
How does the involvement of a track in a PR campaign, advert, or TV show affect the artist?
What does it mean to the target audience?
Can it make or break an artist?
In this episode, Stella Bayles interviews Jelena Grozdanich, director of film and television at Columbia Reco...
2023-08-1835 min
PR Resolution podcastHow Crime Journalism led to a Leading UK Charity PR NewsroomIn this episode I’m joined by Martin McGlown who was once a crime journalist at the London Evening Standard newspaper and went on to head-up media relations at the world's leading cancer charity; Cancer Research UK.
We talk about the moment Martin made his career-defining decision and why he and the charity have never looked back.
We cover the changing media landscape and how Martin’s journalism background and skills have shaped the way his team operate as a newsroom.
Martin shares the Cancer Research UK overall objective and how that flows into...
2023-07-3145 min
PR Resolution podcastHow a musical shoe led to a PR investment firmMargo Neely is the Chief Creative Officer of Neely & Daughters a New York based start-up business consultancy. She is also the creator of the Neely Air TR-808 “Disturb the Peace” drum machine shoe concept: a digital tap shoe (of sorts) that allows the user to create digital beats and rhythms with movement.
This interesting breadth of experience has a one key point in common; PR. and specifically how PR coverage helps attract investors and gains funding.
Margo experienced this first hand when her concept design of the sneaker that made music with movement, had stayed stati...
2023-06-2237 min
PR Resolution podcastInside Secret CinemaDue to its success ‘Secret Cinema’ isn’t so secret anymore. The London-based entertainment company that specialises in immersive film events now has fans throughout Europe and has recently launched in the US.
The magic of the immersive performances has led to a cult following. But how much of the following is driven by PR and marketing and how do they retain and grow that audience?
Stella Bayles interviews Simon le Grice the new VP of Marketing at Secret Cinema to find out!
Having originally come from a performance marketing background Simon is very r...
2023-05-3127 min
PR Resolution podcastHow a PR team helped evacuate 54 Ukrainian orphans to the UKAs a rule I don’t discuss PR agency’s values on the show. They are for staff and should stay on slides or post-its. But when I heard this story of how one ‘agency value’ resulted in a team helping to evacuate 54 orphans from Ukraine, I broke that rule and dedicated a whole episode to it!
I interview David Fraser, the Founder & Managing Director of Ready10, who are a consumer agency, best known for creative digital PR for the likes of McDonald’s, Paddy Power, Flora and Brewdog. However it's the launch of their for-good arm ‘Ready to Hel...
2023-05-0543 min
PR Resolution podcastCoverage to CapitalIn this episode I interview PR measurement experts, Richard Bagnall and Darryl Sparey on their latest joint research that explores the effects PR has on attracting investors and gain funding for tech start-ups.
We delve into the research results including the types of business that see this success, the PR approach needed to gain these results and specifically how important a CEO or founder can be in the process.
This conversation is fascinating, not just because of the correlation the research found between PR and financial funding but because both Darryl and Richard have so...
2023-04-3049 min
PR Resolution podcastHow Music Grows BrandsIn this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business.
I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses.
I’m joined by ex-Head of Global Music at Coca-Cola, Joe Belliotti and Rebecca Jolly who is a global business consultant focused on growing business through culture.
Former MD at Mixmag and now MD at new generation media company Woo from ITV, Rebecca has extensive music m...
2023-03-0635 min
PR Resolution podcastConfidence in data: Behind the scenes at H+K StrategiesThis episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies.
I interview global head of data and analytics - Allison Spray alongside PR Agency One MD James Crawford.
James and I co-wrote two chapters in a recent PRCA paper; ‘Data literacy in PR’. We looked at how to use tech to build confidence and improve data use as well as a chapter on how to build a ‘data culture’ in your team. It was the latter chapter that Allison Spray’s team at H&K was noted as...
2023-02-2340 min
PR Resolution podcastBrands & fans in sport & entertainment in 2023In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment.
Amar spent time at data-football specialists, Squawka. He worked in-house at Budweiser as Head of global football content and then at West Ham United where, as Head of Content, he helped the club grow its audience to a global level across multiple platforms.
Now at MKTG as Vice President of content and communications, Amar and has team are experts at understanding fans on a deeper level and often on a large global scale.
...
2022-12-1242 min
PR Resolution podcastGetting the most from AMEC Measurement Month 2022AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms.
Held in November its the perfect time to learn and refresh your approach ready for new KPIs in a new year.
There are just over 4 weeks of events and content releases from AMEC (Association of Measurement & Evaluation) members and most are available for free to all.
In this special episode of the PR Resolution Podcast I interview the Global Managing Director of AMEC; Johna Burke.
We share the best of the...
2022-11-0442 min
PR Resolution podcastPR & the most controversial World Cup in historyAt the time of publish, we are 3 weeks away from the 2022 Fifa World Cup in Qatar. Normally at this stage we’re at the height of World Cup hype, fans are excited about team selections, journalists are reporting from training camps and tabloids are on WAG watch.
This year is very different. Nearly all lead-up stories have been negative; covering the human rights issues, corruption, timing and infrastructure problems.
So what does this mean to the huge World Cup audience? How does this affect the associated brand sponsors? Are there the same news-jacking opportunities for no...
2022-10-2348 min
PR Resolution podcastHow one PR report is helping gain funding to connect Dads with soulStella Bayles interviews Dan Flanagan, founder of the growing community interest group 'Dad La Soul'.
From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k dads through art, tech and music events & in turn helps them beat loneliness, and live happy lives.
Dad La Soul attributes a lot of its growth and success down to PR, and specifically their PR & social impact report that has become popular among funders, partner stakeholders and volunteers.
In...
2022-08-2433 min
PR Resolution podcastThe PR powerhouse on every tech founders (& investors!) wish listIn this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened.
Having started journalism at just 10 years old; helping at a local newspaper network that her family managed, Donna progressed & became a global journalist for Reuters and the BBC.
It was when she was reporting in the Valley during the .com boom that Donna swapped sides to PR and started to stories on behalf of tech start ups.
Her experience of launching new tech to market, building founders and business reputation and e...
2022-07-0844 min
Black Magic Woman with Mundanara BaylesProfessor Chelsea WategoOn episode #85 I have the absolute pleasure of yarning with Professor Chelsea Watego. Chelsea is a Munanjahli and South Sea Islander woman with over 20 years of experience working within Indigenous health as a health worker and researcher. Chelsea’s work has drawn attention to the role of race in the production of health inequalities.Chelsea is a prolific writer and public intellectual, having written for @indigenousx NITV, The Guardian, and The Conversation. She is a founding board member of Inala Wangarra, an Indigenous community development association within her community, a Director of the Institute for Collaborative Race R...
2022-05-031h 00
PR Resolution podcastThe creative comms formula that drives b2b salesThis episode explores the business success that occurs when two areas of marketing combine and work together really well.
I interview Grace Keeling and James Beverage, co-founders of Made by Giants.
Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, it couldn’t of gone better.
I find out how remote working restrictions and influences from James’ brand experience led to a very unique ‘investigative’ approach to insight and creative.
Their indepth research and planning has resu...
2022-03-1046 min
PR Resolution podcastGary Preston, CoverageBook take 2!The day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch.
So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first!
We start with our journey; our agency pasts, and the measurement and reporting experiences that led to the birth of CoverageBook.
Gary shares his aims for the second version of the platform; making every PR practitioner ‘an accidental analyst’ and how he hopes confidence in measurement will return with credible metrics and simple reports.
He talk...
2021-11-1653 min
Social PR Secrets by Lisa BuyerStella Bayles: CoverageBook Gives PR Reporting a Meta MakeoverBreaking news today: Public relations reporting just got a makeover thanks to CoverageBook. Originally launched in 2014, the latest update gives public relations measurement and reporting simple yet supersonic powers and metrics to prove value and ROI.
PR reporting like it’s 1999? Proving the public relations ROI has always been a challenge, until now. Say hello to CoverageBook 2 and goodbye to wasting time and energy with boring power points, reporting with manual screenshotting, and creating excel sheets that nobody opens.
Two SEO-PR geeks talk publicity, search behavior, and media coverage like it’s the beginning of a new e...
2021-11-1629 min
PR Resolution podcastHow a PR infographic secured an NBA player a $64million dealIn this episode I interview Brian Wallace Founder of NowSourcing, the top rated infographic agency in the United States.
If you thought using infographics in PR activation had its day, think again. Brian and his team recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, all through data visualisation.
It doesn't end there; Now Sourcing only use infographics to secure coverage for their clients on the biggest US news sites every week and they drive awareness, SEO impact and big organisational impact.
I...
2021-11-0459 min
PR 360Deciphering SEO in PR with CoverageBook’s Stella BaylesIn This Episode…We talk with Stella Bayles about PR and SEO. We talk about measuring what’s important, about what not to do when creating reports, how influence marketing is changing PR, and how to listen to your customers. Show Notes· [00:46] Are you a coffee or tea drinker?· [01:35] Can you summarize your expertise?· [03:06] How do PR pros accurately measure?· [04:38] What is better engagement or reach?· [07:14] Is PR and influence marketing about finding your niche?· [10:09] How important is mixing content with SEO?· [11:27] What are the missteps...
2021-11-0329 min
Digital Download with Paul SuttonIs Share of Search the Missing Link in Comms Measurement?Share of search has been used in the advertising industry for years as a way to prove a causal link between advertising and business results. It follows the line of thought that one of the first things a person does if they become aware of something that interests them is to search for it on Google. So if you can track how many people search for your brand or product over time, you can start to correlate this heavily with core business outcomes.
While at first glance Share of Search may seem to have more in common with search engine...
2021-10-2730 min
PR Resolution podcastMeet the PR team increasing the influence of the UK's biggest lifestyle mediaMedia readership and influence is one of the most important elements of PR planning, but who is responsible for growing that influence?
In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher 'Hearst UK' which includes Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health, media titles many of us sell-in to!
I ask Effie about her journey from agency consumer comms to her in-house role at one of the world's largest publishers and the flip of objectives in helping to grow media, rather than target it.
2021-07-0249 min
PR Resolution podcastEthics & doing the right thing in PRIn this episode I interview Anthony Hayes, founder of the Hayes Initiative, based in NYC. We discuss his experience of upholding ethics in public affairs PR, where responsibility lies in mis-information in the media and why following your heart in communications is so important.
Hayes Initiative, a certified LGBTQ-owned and operated public affairs firm, was recently recognized with an honorable mention at the 2021 PRWeek Awards for “Best in Public Affairs”. This was for their work with Time's Up, a charity that supports victims of sexual harassment, and specifically those involved in the Harvey Weinstein case.
Anth...
2021-05-1828 min
PR Resolution podcastThe truth about news site trafficUnderstanding how people interact with news and media sites is essential in PR planning and measurement.
It has been an on-going challenge in Public Relations to understand the true volume of people arriving on news sites due to publishers' secrecy on traffic figures. There was further focus on this topic recently, when UK news site, The Guardian reported that The Telegraph online is planning to link journalists’ pay to traffic and popularity of their articles.
So, in this episode, I interview digital communications consultant Andrew Smith on his research into publisher traffic.
We di...
2021-04-0649 min
PR Resolution podcastWho are you talking to?Understanding your audience is the most important stage in developing PR strategy.
It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, where on earth do you begin that kind of research?
Step forward Alex Judd, Alex is the head of Impact and Planning at Clarity PR. Alex is passionate about combining the art of communications with the science of research and data.
In this episode we discuss:
The difference between researching B2...
2021-02-1944 min
PR Resolution podcastPR without bordersIn this episode Stella interviews Brendon Craigie, the co-founder and managing partner of Tyto. A global PR agency that uniquely has a team working across multiple communications disciplines and international borders, without physical offices.
Brendon shares his experience in setting up and running a completely remote global PR agency, not because of lockdown restrictions but because their ‘PR without borders’ strategy truly engages local markets and delivers the best possible results for clients.
As we start 2021 with most PR agencies around the world working with pandemic-led restrictions, Craigie shares Tyto’s challenges but also huge success...
2021-01-1844 min
PR Resolution podcastDiversity in Public RelationsIn this episode Stella interviews Sarah Waddington, founder and curator of the FuturePRoof book series and discusses the latest edition, 'celebrating BME talent'.
Stella and Sarah explore representation in Public Relations, from an inclusivity perspective on the communicators side but also our responsibility in truly understanding, connecting and relating to the public.
As well as curating the FuturePRoof books, Sarah Waddington is managing director of Astute communications, an agency in the north of England. Sarah also led the CIPR's gender policy for many years, improved social mobility within the UK PR industry and is now...
2020-11-0941 min
PR Resolution podcastUnderstanding public feeling part 2: Crisis CommunicationsThe second episode in our ‘public feeling’ mini-series, Stella Bayles interviews crisis communications expert, Amanda Coleman, on why understanding ‘how the public is feeling during a time of crisis’ is paramount to PR strategy.
With 20 years' experience working in emergency services communication, Amanda Coleman is the former Head of Corporate Communications for Greater Manchester Police. During that time, Amanda managed the public communications during significant crises including the Manchester Arena terrorist attack in 2017 and riots in 2011. Public feeling insights were key to build the stages of communication.
In this episode Stella and Amanda discuss;
Why ex...
2020-10-2941 min
PR Resolution podcastUnderstanding public feeling (part 1)With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling.
Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations.
In this episode I speak to Stephen Waddington. Wadds is an advisor and consultant on communications, he has led the CIPR and authored multiple PR books including #BrandVandals, ShareThis and Brand Anarchy.
He has spent over 25 years understanding the public and the most effective way organisations should understand an...
2020-10-1343 min
PR Resolution podcastShare of voice or share of search?'Share of voice' is a term used to describe how a brand is being talked about against it’s competitors.
Share of voice is worked out very differently in Public Relations in comparision to other areas of marketing. This is mainly down to earned, owned and paid media all having different data and what we're allowed access to.
At the end September 2020, Mark Ritson wrote an article for Marketing Week, which pitched why 'share of search' could be a better alternative measure of how popular a brand is among consumers.
When I read th...
2020-10-0657 min
Black Magic Woman with Mundanara BaylesStella de Cos - Director, Business Solutions program Indigenous Business AustraliaIn episode 39 of the Black Magic Woman Podcast I yarn with Stella de Cos an Arrernte woman born in Canberra, with family ties to central desert and Alice Springs. As director of the Business Solutions program at Indigenous Business Australia, Stella is an integral part of the team providing business relief support to Indigenous businesses including the $50m package that NIAA announced in April for COVID-19 support.Support this show http://supporter.acast.com/black-magic-woman. Hosted on Acast. See acast.com/privacy for more information.See omnystudio.com/listener for p...
2020-08-2852 min
PR Resolution podcaststorytelling with dataPublic Relations professionals excel in storytelling. PR has also been known not to use data as well as other areas of marketing. So when I came across the wisdom of Cole Nussbaumer Knaflic, the founder & CEO of storytelling with data, I had to interview her on the PR Resolution Podcast.
Cole is the author of the best-selling book, ‘storytelling with data: a data visualization guide for business professionals’ and, through her courses has helped thousands of people around the world tell better stories with their data, but what does she think about PR data?
In one...
2020-07-1656 min
PR Resolution podcastHow to sell in to news desks during a pandemicThe PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we've never had a news agenda like this.
In this episode I'm joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks in the United States and the UK.
I interview Daniel Johnson-Kim and Rick Maughan, Heads of Editorial and Media Liaison at 72Point Inc, New York, to discuss the changes at the major news-desks and how to sensitively navigate them.
2020-05-0145 min
PR Resolution podcastWhy FMCG PR needs to be amazon-readySince the world went into lockdown, millions have turned to Amazon. The online retailer is due to release sales and profit figures on 30 April, however analysts have already forecast a sales increase of at least 22%.
It’s been predicted that during the pandemic Amazon has experienced sales of $10,000 every second, day and night!! wow.
Just before the pandemic was announced, I met Jim Hawker, co-founder of agency PR & marketing agency, Threepipe to find out about a new growth area for them; Amazon optimisation.
It’s not a common skill-hire or PR service we talk...
2020-04-2437 min
PR Resolution podcastHow PR should work with paid mediaIt's 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better?
In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.
Having developed her career in the paid media space, Shanna has helped hundreds of US brands grow their business through interactive and integrated campaigns.
I wanted to find out how a leading paid agency approach earned media, where Shanna thinks paid and PR fit in the marketing mix, how...
2020-02-2738 min
PR Resolution podcastA simple guide to attribution with russell mcathyIn this episode I step out of Public Relations and interview an expert in marketing measurement; Russell McAthy.
Russell has been helping businesses attribute success (often revenue) to various lines of marketing for years. Without his insight into customer behaviour, millions in marketing budgets are likely to have been misspent.
The term 'attribution' has come up a lot recently in PR recently so, I wanted to get back to basics. Russell and I cover what 'attribution' means, how PR fits into overall marketing evaluation and how you can talk about it to your stakeholders.
2020-01-2244 min
PR Resolution podcastShould you be affiliate marketing in 2020?We've seen a lot of development in comms techniques in 2019. However one area of digital marketing I didn't expect to hear in PR merging was affiliate marketing.
That was until I interviewed Rich Leigh and Will Roberts at Radioactve Talent in December 2019. After that meeting, the marketing mix completely made sense!
I went to their office to find out how they're bringing years of influencer and publisher knowledge from PR and merging it with Will’s expertise in online affiliate and revenue share deals.
If you haven't heard of affiliates before, don't worry. Th...
2019-12-3145 min
PR Resolution podcastPR measurement: Sentiment analysis explainedSentiment is a crucial part of measuring Public Relations. It’s the process of understanding if a brand is being described in a positive or negative light. But what if you’re in a crisis team and most of your clips are expected to be negative? Or you’re running a youth campaign and the social posts include negative/positive slang in multiple languages?!
Sentiment is difficult, but without it we’re not fully evaluating Public Relations. So what steps can we take to fully analyse our work?
In this special ‘measurement month’ episode I’m joined by AM...
2019-11-2737 min
The Pressboard PodcastDancing with the Marketers: Steps Digital Marketing and PR Can Teach Each Other: S1E9
Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers.
This week on the show, we’re chatting with Stella Bayles, Director of CoverageBook which has rescued thousands of PR professionals from that mundane task of manually building press coverage reports for their clients. You may also know Stella from her own PR Resolution Podcast, but today she'll be on the other side of the mic discussing the world of public relations, how building Myspace pages for bands kicked off her career, and what digital marketing and PR can learn f...
2019-09-2633 min
PR Resolution podcastAn award-winning campaign: Tinder for cowsIn many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together?
You get, Tinder for Cows!
In this episode, I interview Doug Bairner, the CEO of Hectare, an agriculture technology business along with his PR agency lead, Jon Lonsdale at Octopus Group to find out how their working relationship formed an international campaign.
I uncover how a CEO really views marketing and...
2019-09-1038 min
PR Resolution podcastHow much influence is left on Insta?'Instagram influencer' is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold?
In this episode I get two opinions. Scott Guthrie, an influencer marketing consultant share his views on the industry. Lucy Piper, a 19 year old PR consultant from TalkerTailorTroubleMaker also shares her and her friends experiences of following influencers throughout their teenage years and now working with them in PR.
Is still trust in this influencer group, how much...
2019-07-2632 min
PR Resolution podcastHow to make your news story last longerWith the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say 'public relations'! But what if there was a way to keep it in front of people for longer?
In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging area of marketing where PR meets paid and editorial stories can be boosted to a bigger audience.
Listen to find out how.Special Guest: Jerrid Grimm.
2019-07-1235 min
PR Resolution podcastshould you be meme marketing?With shows like Love Island in full swing this summer, the meme machines have been in action on social media. But should memes be part of brand marketing?
In this episode, I interview Elliott Kurjan & Ricky Williams, the duo behind a new agency Wagyu social.
Ricky & Elliott are experts in Instagram influence. They are the brains behind the growth of huge Instagram accounts including Ladbible and UniLad. Elliott is also the meme-king that runs Instagram profile 'Awful Banter'. They know what creates the thumb-stopper moment!
Now working with brands, Elliott and Ricky explain...
2019-06-0524 min
PR Resolution podcastCan PR make TV?Stella interviews Danny Bell, a video director, and producer in the UK and US. He's produced popular shows such as Big Brother and LOVEIsland and had work featured on major TV channels including MTV, C4, ITV, Sky, and NBC. Danny is increasingly working with agencies and brand teams on creating editorial video content for online and social platforms.
In this episode, Stella interviews Danny on the development of TV and online video consumption, the change in brand involvement and how audience engagement is leading the change.Special Guest: Danny Bell .
2019-05-2538 min
PR Resolution podcastSocial media measurement with Katie Paine (queen of metrics)Stella interviews Katie Paine on social media measurement. Having led the charge on social and PR measurement development for almost 30 years Katie has picked up the well-deserved title of 'queen of metrics'.
Katie shares her thoughts on why impressions are a misleading metric in reports and how PR teams can attribute organisational goals to social activity.
If social media is part of your campaigns this year, this episode is gold-dust.Special Guest: Katie Paine .
2019-03-0920 min
PR Resolution podcastThe news industry in 2019 & how it affects PRIn this episode, I interview SWNS Media Group news editor Jim Rich on his career and experiences in the US news industry.
The former New York Daily News Editor-in-Chief was once named one of the most powerful people in New York media by The Hollywood Reporter. He has seen the industry go through huge changes and he is now using his unique experience to help PR teams.
Jim talks about the way news consumption has changed publishing, its effect on news teams and knock-on effect to Public Relations.
We talk about the new...
2019-01-3133 min
PR Resolution podcastCreating an award winning PR agency with Steve StricklandSteve Strickland is the co-founder of new award-winning PR agency Talker Tailor Trouble Maker. He has led the agency for two years alongside partner and long term colleague, Gary Wheeldon. Before starting Talker Tailor Steve held three creative director roles at agencies; Weber Shandwick, freuds and most recently M&C Saatchi PR. Where he was tasked with safe-guarding the quality of creative product globally across its 8 offices.
In this episode, Steve shares how he and his and co-founder Gary’s experiences in the PR industry led to their decision to create Talker Tailor and how they have po...
2018-12-1137 min
PR Resolution podcastMulti-channel marketing part 2: Measuring paid, earned, shared & ownedGini Dietrich is the founder and CEO of Arment Dietrich communications, editor of one of the most popular US PR sites, Spin Sucks and has been pioneering paid erned social and owned (PESO) strategies in communications for years.
Gini sets PESO strategies for businesses as well as trains PR pros on how to build plans, work with clients and measure effectively. She is an expert in multi-channel communications.
In this episode Stella asks Gini what the PESO model is, how it can help achieve business goals, why Public Relations should be leading this activity and...
2018-10-2525 min
PR Resolution podcastMulti-channel marketing part 1: How Diageo measures PESOStella Bayles interviews James Alexander, the head of influence and advocacy at global drinks business Diageo.
Stella and James discuss the multi-channel marketing campaigns Diageo run and why measurement of the activity is so key to the business.
Stella finds out how Diageo marketing teams and agencies use a version of the PESO (paid, earned, shared and owned) model to organise and measure activity.
James shares details of how he developed a standardised reporting process to measure and compare success. Including their tool-stack and metrics.
if you’re curious to know ho...
2018-10-0251 min
PR Resolution podcastPR Measurement with AMECStella interviews Nicole Moreo, who is North American chair of AMEC and one of Ketchum's global research and analytics leaders on PR measurement.
Stella finds out how PR teams can guage how well they're analysing their communications activity and compare with others in the industry through a new free tool from AMEC.
Nicole also shares her fascinating career journey of going from economics to public relations to measurement. And reveals how everyone in PR can develop their own analytical skills. Special Guest: Nicole Moreo .
2018-08-2928 min
PR Resolution podcastInbound PRPodcast host, Stella Bayles interviews HubSpot's Global Partner Program Manager, Iliyana Stareva on new Public Relation's approach 'Inbound'.
Coming from a traditional PR background and now working in software whilst consultaing agencies, Iliyana is an expert in the techniques of Inbound PR. She believes this is more powerful for brands than traditional proctive media relations programs and
In this episode, Stella finds out about Iliyana's journey, why 'Inbound' can be powerful for brands, what activity it involves, how we talk about it and measure success. Special Guest: Iliyana Stareva.
2018-08-0728 min
PR Resolution podcastAI in PRThis episode of the PR Resolution podcast covers the whole spectrum of artificial intelligence and how it's affecting Public Relations now and in the future.
Stella interviews technology expert Adam Hirsch on the topic. Together they cover how PR teams should be talking to clients and stakeholders about AI, the difference between automation, technology and AI and how Public Relations needs to develop the use of AI in workflow and output.
Adam Hirsch is the current senior vice president of emerging media and technology at Edelman Digital. He is also ex-chief operating officer at Mashable...
2018-08-0740 min
PR Resolution podcastWho is Stella & why listen?In episode zero, the first in the series of the PR Resolution podcast, host Stella Bayles explains her background and why she believes the industry needs a straight-talking, plain language knowledge source right now.
The PR Resolution podcast will cover hot topics in Public Relations. Stella, promises to dispels the myths and with the help from an expert each episode, will break down the jargon and explain the facts so you're clued up as you hit the office.
2018-08-0606 min