Steph Taylor - Podcast Details

Shows

Rooted & Relentless Two Leaders, One Goal: Building Communities That Support Other Powerhouse Women in Business (featuring Taylor Smith of The Power Table)In this episode of Rooted and Relentless, host Steph Rubio welcomes Taylor Smith of The Power Table to discuss the theme of collaboration over competition. They are both uniquely positioning to discuss this emerging theme because they are "competitors" in the very real sense of the word and Steph has her own mastermind while being a part of Taylor's. They explore the importance of authentic visibility and the power of community in growing a business. Taylor shares insights on membership retention, the significance of mentorship, and how to navigate competition with grace and integrity, leveraging it as a tool...

2025-11-0431 min

The Power Table with Taylor Smith How to Sell Out Your Mastermind or Group Coaching Program with Steph RubioSOLD OUT launches with a tiny audience? No problem. In this fireside chat, Taylor & Power Table Mastermind Member Steph Rubio swap strategies and personal brand tips for launching any kind of group coaching, membership, or group program that helped Steph sell out her very first mastermind cohort!In this episode of the Power Table Podcast, host Taylor Smith and guest Steph Rubio discuss the intricacies of launching and selling out group offers, such as masterminds and coaching programs. They explore the importance of building relationships, pre-selling offers, and creating urgency through bonuses. Steph shares...

2025-10-1643 min

Drop Everything Now: A Taylor Swift Podcast Episode 46: Taylor Swift on New Heights!On this episode of the Drop Everything Now podcast recorded on August 14 2025, Steph and Steph react to and discuss Taylor Swift's podcast interview on New Heights with Travis and Jason Kelce; in other words, this is a podcast episode about a podcast episode (podcast inception). They talk about The Life of a Showgirl, they gush over Travis & Taylor's relationship and interactions, and react to everything that Taylor, Jason, and Travis talked about throughout the 2 hour podcast!!! Time Stamps: 1. Overall review and reaction the entire New Heights episode with Taylor Swift (general discussion about t...

2025-08-191h 44

Drop Everything Now: A Taylor Swift Podcast Episode 43: They Belong With Her (Taylor Swift Buys Back her Life's Work!!)Taylor Swift has done it! She's bought back her masters, and all artistic materials, for her original six albums. Truly the BEST news and the only topic this episode! We do start with some AMA's theories and go on plenty of tangents along the way, but this episode is all about the MASTERmind (see what I did there) of Taylor Swift! We're SO proud of her and happy for her!! Happy Taylor Swift Independence Day! Email: @dropeverythingnowpodcast@gmail.com Instagram: @DropEverythingNowPodcast TikTok: @theStephs13

2025-06-092h 33

Drop Everything Now: A Taylor Swift Podcast Episode 41: Songs feat. Taylor SwiftOn this episode, Steph and Steph dive into all the collaborations Taylor's been apart of over the years. More specifically, songs she's featured on. These songs tend to fly under the radar in terms of discussion within Taylor Swift's discography, so we decided to give them their shine. We also give our take on who we HOPE she'll collab with in the future! Songs Discussed In Order: Best Days of Your Life Two Is Better Than One Half of My Heart Both of Us Highway Don't Care

2025-03-201h 49

Drop Everything Now: A Taylor Swift Podcast Episode 39: Taylor Swift & The Grammy's (a Complete History)With the Grammy's just a few weeks away, Steph and Steph dedicated this episode to a comprehensive review of Taylor Swift & her history with the Grammy's. We start with her 2025 nominations, then rewind all the way back to 2008 to detail her 16 year journey with musics' most prestigious awards show! We hope this episode gets you excited for February 2nd when TTPD/Taylor are up for 6 awards! Follow and/or Contact Us: Email- ‪@DropEverythingNowPodcast‬@gmail.com‬ Instagram - ‪@DropEverythingNowPodcast‬ TikTok: TheStephs13 (our old stuff is still there no matter the ban!) Twitter...

2025-01-202h 29

Imperfect Action Ask Steph: I already have multiple offers. Should I launch a high ticket offer?Today, I'm answering a question from a listener who has multiple offers within her business already but is stuck on what to launch next. As her current offers are at a lower price point, she's questioning if the next product should be positioned at a higher price point. In this episode, I'm sharing my suggestions for her next steps.- How evaluating your business to take stock of where you're at will help you to understand what gaps exist in your offer suite.- Why getting really specific on the problem your offer is trying to solve...

2024-08-1812 min

Imperfect Action Ask Steph: I have so many ideas, so how do I choose?Today I am answering a question from a listener who has multiple business ideas but doesn't know which one to pursue. In today's episode, I'm sharing how I've used the wrong ideas in the past and reveal the 6-step process I now follow when making decisions.- Why unique ideas are not always the best ideas—or what people actually want.- Why starting with the market you intend to sell to and brainstorming (their problems and solutions) is the first step.- The power of 1:1 client research to gain insight into their problems and what th...

2024-07-1819 min

Imperfect Action Ask Steph: Should I continue with my current offers or create something new?Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In today's episode, I'm sharing some of the pros and cons around this important decision as well as offering a couple of alternatives.- How scaling one product can minimise the risk and allow more time for focusing on the next thing.- The challenges that present themselves whilst scaling up.- Why creating a new offer and increasing the lifetime value of your existing customer is easier...

2024-06-2515 min

The Spiritual Shiftworker: Enjoy the shift, one breath at a time 89: WHERE ARE THEY NOW: Steph TaylorThis week we welcome back Steph Taylor to the Podcast in the WHERE ARE THEY NOW SERIES. You can listen to Steph's first episode here (Spotify): Episode 19: The Basics Listen on Apple here: Episode 19: The Basics Homesteader made entrepreneur. Steph turned her mess into her income in order to ditch the need for a j.o.b. She now helps women and mothers learn the skills our great-grandparents lived by. By teaching the skills with the strategy of reducing reliance on the system as quickly as possible. She "got ou...

2024-05-2944 min

Imperfect Action The biggest takeaways from 800 episodes of this show (Part 2)Today marks 6 years since I launched this podcast and it's changed so much in that time. I've changed the name, the content, the cover art and so much more. The thing is, if I'd waited for it to be perfect before I started, I'd never have started it. Instead, here we are—800 episodes later. In today's episode, I'm sharing 5 more takeaways from these last 6 years.- How launching is a rinse and repeat process that helps you to grow your income and impact faster, without needing to come up with something new every time.- Why most of...

2024-04-3020 min

Imperfect Action Ask Steph: How can I create a valuable freebie that doesn't give away too much?When creating a lead magnet, I see many business owners trying to give away as much value as possible. And while value can be important, it's usually *not* what will get them over the line. What's more important is figuring out what your ideal client needs to be ready to buy your offer. In today's episode, I'm answering a listener's question about creating a freebie that's valuable *and* meets their audience where they're at.- Why giving away value does *not* equal sales and conversions and what you can focus on instead.- The questions you can...

2024-04-2312 min

Imperfect Action Ask Steph: How can I get out of my head and take action to build my business?Today I'm answering a question from a listener who feels like they have a lot of knowledge and experience in different areas, but are struggling to get it out in the world in a consistent and persistent way. In this episode, I'm sharing why this may be happening and what you can do to get back on track.- Why skipping from one thing to the next means that you have no idea if your offer is actually working or not.- The three main reasons why you're jumping around and how to focus on one thing...

2024-04-0416 min

Vitamin G with Steph Gee How Taylor Frankel, Co-Founder of Nudestix, Started Building The Business at 17, The Dynamics of Running a Global Beauty Brand and Her POV On What Makes A Brand Successful At Big Beauty RetailersIn this episode, Steph sits down with Taylor Frankel, Co-Founder and Chief Brand Officer of Nudestix, a multi-tasking focused, global beauty brand. Taylor shares her story of building the brand alongside her mom and sister while in high school, their retail launch strategy, how she manages her wellness while travelling the world for work, the realities and balance of working with family, and what it takes to stay on the shelves of big beauty retails. Taylor also shares their exciting, recent launch at Shoppers Drug Mart all across Canada. Steph and Taylor speak to their synergistic professional lives and...

2024-03-2045 min

Beauty Behind The Brand Steph Taylor, The Beauty Behind: ALT SUNSend us your feedback about the episode!Join us as Steph shares her journey from aspiring entrepreneur to industry leader, offering valuable insights into the world of sun-kissed beauty and business. With a passion for helping others feel confident and beautiful in their skin, Steph has built ALT Sun into a go-to destination for flawless tans and expert advice.In this episode, Steph opens up about the challenges and triumphs of building her brand, from navigating the competitive beauty market to overcoming obstacles along the way. She shares her secrets to success, offering practical tips...

2024-03-1239 min

Business Beyond the Mic 023: Insider Strategies to Successfully Launch and Grow Your Show with Steph TaylorWhat if your podcast could become your business’s strongest lead generator? Today on the show, we welcome Steph Taylor, an online business strategist helping service-based business owners build businesses that are profitable when they are not at their laptops. She is the host of the Imperfect Action Podcast, which has clocked more than 2 million downloads and counting, and the creator of Podcast Launch Plan, where she equips fellow hosts on their journey to success.During this conversation, you’ll learn how your life can begin to change when you stop overthinking every choice you make and inst...

2024-02-2627 min

Drop Everything Now: A Taylor Swift Podcast Episode 31: TIME’s 2023 Person of the Year (Taylor’s Version)Both Steph's are BACK to discuss everything from Taylor Swift's Time Person of the Year Article. This episode is packed with discussion around the article and other things to catch up on since our hosts were together to discuss 1989 (Taylor's Version). First 50 minutes are catch up, "You're Losing Me" & Midnights timeline and some TS11 speculation. The rest of the episode is all TIME Article discussion. Follow and/or Contact us: Instagram: @dropeverythingnowpodcast TikTok: @thestephs13 Email: dropeverythingnowpodcast@gmail.com

2023-12-202h 31

Imperfect Action Best of 2023: 5 essential questions to help you price your next offer (or update the price of your existing ones!)Here's another one of your favourite episodes from 2023! The key to pricing your offer is NOT about how much content you provide, or what other people are charging or what you THINK people will pay. Instead, you need to be super clear on what outcome you're delivering in each offer. In today's episode, I am sharing 5 questions to ask yourself when you're pricing your online course, 1:1 coaching, programs or memberships.- Why clarifying the outcome will dictate the value (and therefore the pricing).- Understanding the difficulty of achieving the outcome and how long it will take...

2023-12-1913 min

Smart Mouth Podcast | Brand Strategy, Marketing & Entrepreneurship Building Community, Motherhood & Sunless Solutions with Steph Taylor RiosSend us a textIn this Daring Made episode, Sasha welcomes celebrity spray tan artist, Steph Taylor Rios. Steph is a Southern California celebrity spray tan artist with over 12+ years in the industry. She has built her sunless empire while being a wife to a touring musician, mother to twins, and a corporate marketing guru.Steph discusses her journey from being an actor to running successful ventures such as Bronzed Ambition and the newly launched Alt Sun. She shares her experiences navigating business expansion, the struggles she faced becoming a mother of twins, and her...

2023-12-1947 min

Imperfect Action Ask Steph: How can I troubleshoot unsubscribes from my email list?Today I'm answering a question from a listener to wants to know how to troubleshoot the unsubscribers from his email list. While there will always be people who unsubscribe from you, in this episode I share the common reasons why they do and how you can mitigate these.- The importance of looking at the number of unsubscribers within the context of your email list size.- How understanding *why* people are unsubscribing can you clues about their expectations.- Why matching their expectations for your emails is important.- Why meeting your unsubscribers where...

2023-12-1410 min

No Straight Path Taking Imperfect Action with Steph TaylorJoin us today for our live conversation at Podcast Movement with online business strategist, podcaster and speaker Steph Taylor. She helps business owners build profitable and sustainable online businesses that continue to grow even when they’re offline. She is also the host of Imperfect Action, a podcast where Steph uses her experience of building a million-dollar online business to help listeners as they navigate their journey. She provides mindset advice, actionable marketing tips and strategies to build a business that brings you more profit, more freedom and even more joy. Imperfect Action has over two million listeners, and Ste...

2023-11-2933 min

Drop Everything Now: A Taylor Swift Podcast Episode 29: 1989 (Taylor’s Version) FULL ALBUM REVIEWThe pop bible is owned by Taylor Swift once again! Listen in as Steph and Steph breakdown 1989 (Taylor's Version) from overall thoughts, to the INCREDIBLE vault songs, and every song in between. What an amazing release and we're so happy we got to be together for it and share our thoughts in this episode! No time stamps necessary, we start with 1989 (TV) general thoughts, then dive into the vault songs before going track by track from WTNY to Clean. Oh and the last 15 minutes are reserved for the latest Swelce updates for those of you that are i...

2023-11-012h 21

Imperfect Action Here's how I keep coming up with fresh content ideas after 720 episodesWhen I first started this podcast, I had no idea what I'd be talking about 100 episodes later—let alone 720 episodes in! It can be tricky to keep the content fresh and sometimes I do run out of ideas. In today's episode, I'm sharing the methods I use to keep coming up with fresh content to share with my audience.- How brainstorming content ideas with your team can help you to reveal what you may not know, or what you may be missing.- The benefits of using your audience's feedback to create content that is relevant fo...

2023-10-2410 min

Beyond Billables Steph Taylor - Online Business Strategists & EntrepreneurOn this week's show I sat down with my friend and incredibly successful online business strategist Steph Taylor. Steph helps service-based business owners build profitable and sustainable online businesses that continue to grow even when they're offline. This was a great discussion on Steph's business journey, what's worked and what hasn't, and how she has managed to find success. Steph and I worked together for 2 years, so it was great fun to revisit that time, reflect on her journey and hear all her insights on online business. From business to mental health, this is a great discussion o...

2023-10-1149 min

Drop Everything Now: A Taylor Swift Podcast Episode 27: Current-ish Taylor Events (we’ll talk about Travis Kelce next time...)This episode was recorded PRIOR to the 1989 vault track titles were revealed, and prior to the TRAVIS KELCE news heard round the world! But don't worry, the next episode will include both hot topics. In the meantime, THIS episode covers the announcement of 1989 TV, the Eras Tour Movie, and just in general how Taylor Swift has been seen everywhere taking over the world. Episode Breakdown With Time Stamps: 1. 0:51 Intro and Steph & Steph updates/ramblings -- Steph is getting married -- YAY! 2. 12:33 Speak Now TV Opinions & Updates -- WHY doesn't TSwift care about SNTV?!?

2023-09-251h 18

Imperfect Action Ask Steph: How do you grow your email list outside of social media?We put so much pressure on social media to grow our business. But there are other ways to do this! In today's episode, I'm answering a listener's question about how she can grow her email list outside of social media.- How understanding the value that your email list offers will guide the language you need to use to encourage subscribers.- Why clarifying *what* you're sharing through your email list is important for subscribers to find value.- How sharing your lead magnet on social media is more than just posting about it with a...

2023-08-1710 min

Drop Everything Now: A Taylor Swift Podcast Episode 26: ...and they said ”Speak Now (Taylor’s Version)”Steph and Steph give their initial reactions to Speak Now (Taylor's Version), the day after the release! Listen to the ep to hear the good, the bad, the vault songs, and what just Hits Different ;) Contact and/or follow us! Instagram: @DropEverythingNowPodcast TikTok: @theStephs13 Gmail: dropeverythingnowpodcast@gmail.com YouTube: @DropEverythingNowPodcast

2023-07-131h 18

The Wellthy CEO with Shae Invidiata 028: Enough Food For A Year With This Prepped Home [With Steph Taylor]In today’s episode we learn the basics with how to detach our needs away from the system to become as self-sufficient as possible. After losing her job and relationship almost simultaneously, Steph Taylor had no choice but to reinvent her life, finding Homesteading to be the way forward. The process of relying on oneself to create enough income and food, not relying on the government or anyone. Now, Steph teaches others how to do the same, in ways that feel comfortable for them no matter how big or non-existent their backyard is. TIME STAMP

2023-07-1044 min

Imperfect Action Ask Steph: How can I develop the right lead magnet for a particular offer, and do I need more than one?Today I’m answering a question from a listener who wants to know how to develop the right lead magnet for a particular offer. In this episode, I’m sharing the essential elements to consider when creating a new lead magnet to grow your email list.- How retiring my most popular lead magnet allowed me to build an email list with *more* of my ideal clients.- Why jam-packing your lead magnet with lots of information can lead to overwhelm (and other mistakes I see business owners making).- How attracting the right people is more...

2023-07-0913 min

Drop Everything Now: A Taylor Swift Podcast Episode 25: Speaking on Speak Now (PRE Taylor’s Version Release)Join Steph and Steph as they gear up for the release of Speak Now (Taylor's Version). With just two days left before the re-release, Steph and Steph dive back into one of their personal favorite albums and discuss all things Speak Now, including Swiftie Survey results, vault track theories, and SO MUCH MORE! Contact and/or follow us! Instagram: @DropEverythingNowPodcast TikTok: @theStephs13 Gmail: dropeverythingnowpodcast@gmail.com YouTube: @DropEverythingNowPodcast

2023-07-052h 39

Imperfect Action Ask Steph: How does your live launch strategy change when what you are launching is a low ticket offer?This is a *great* question! It's easy to think that launching is only for high ticket offers. But launching is important for *any* offer (one at a time of course!). So in today's episode, I'm answering Morgan's question about launching a low-ticket $57 masterclass and how the strategy changes accordingly.- Understanding the differences between live launching a high ticket offer vs a low ticket offer using the Magician's Gap.- Why having deadlines are so important—even when launching your low ticket offer.- Why considering your client's "total lifetime value" is important when launching offers

2023-07-0211 min

The Angela Henderson Online Business Show Is Launching Dead? To Launch or Not to Launch with Steph TaylorAre you thinking about launching or is that a thing of the past? Join me in this episode as Steph Taylor, an online business strategist, and I talk about what launching is and whether it is an essential element in your business’ path to success. Steph will share her insights into the latest trends and predictions in the coming months; discuss the current economic climate and its impact on launching; and delve into AI's effect on launching. She will also guide you through the essential initial steps you must embrace when embarking on your own launch.Guest Li...

2023-06-1244 min

Imperfect Action Ask Steph: Why didn’t your membership work?Having a membership as part of your offer suite is a trendy topic right now, and they're popping up everywhere. Memberships CAN be incredibly successful IF they're executed well. But mine wasn't, and so I ended up closing it down after a few months. In today's episode, I answer a question from a listener who is planning to create an online course that funnels into a membership and asked me about why my membership didn't work.- Why closing down my membership was the best decision for my business.- Why creating a membership is not always...

2023-06-0112 min

Imperfect Action 5 essential questions to help you price your next offer (or update the price of your existing ones!)The key to pricing your offer is NOT about how much content you provide, or what other people are charging or what you THINK people will pay. Instead, you need to be super clear on what outcome you're delivering in each offer. In today's episode, I am sharing 5 questions to ask yourself when you're pricing your online course, 1:1 coaching, programs or memberships.- Why clarifying the outcome will dictate the value (and therefore the pricing).- Understanding the difficulty of achieving the outcome and how long it will take them to get there.- The link...

2023-05-1813 min

Imperfect Action Ask Steph: What do you do to keep the fire going in your business?Today I'm answering a question from a listener who wants to know how to keep the fire going in her business. Let's be honest, it can be hard to always stay motivated when it comes to running your own business, so in this episode, I share how I stay inspired and excited about my business.- Why enjoying life outside of your business can help you to feel more present and excited when working in your business- How being super selective about the content you consume can minimise overwhelm and those 'I'm not doing enough' feelings

2023-05-0709 min

Imperfect Action Ask Steph: Do you have to have live calls in your online course? Nope! (Here are 6 alternatives to coaching and Q&A calls)Today I'm answering a question from a listener who wants to know whether it's necessary to include live Q&A and coaching calls in her cohort-based courses. Whilst I am a big advocate for Q&A calls, in this episode I break down 6 alternatives and how to determine what's right for your program.- How understanding the transformation your audience needs within your course will help determine the engagement level that's required- The benefit of offering a community within your program and how to get the most out of it- How running accountability groups...

2023-04-3018 min

Imperfect Action Ask Steph: When you have too many ideas, how do you decide which one to pursue?Today I am answering a question from a listener who has multiple business ideas but doesn't know which one to pursue. In today's episode, I share how I've used the wrong ideas to create unsustainable businesses and reveal the process I now follow when making decisions.- Understanding the reality: not all ideas make viable business models.- Why starting with the market you intend to sell to and brainstorming (their problems and solutions) is the first step.- The power of 1:1 client research to gain insight into what they need.- Key considerations when...

2023-04-2019 min

Imperfect Action Ask Steph: Is it okay to repeat content topics or do you always need to come up with fresh ones?Today I'm answering a question from a listener who's wondering if it's okay to repeat content topics on her podcast or whether each episode needs to be fresh and new. I'm a big believer in repeating content topics, perhaps with a slightly different spin and in this episode, I'm sharing my views on why this is beneficial to your audience - and your business.- How to ensure your audience won't get bored when you repeat the same content- Why repetition is actually a good thing and can help your audience- Capitalising on your...

2023-04-0408 min

Redefining Wellbeing Why Sleep is Vital for Your Health with Frances TaylorThis episode is all about sleep and the importance of sleep for our wellbeing. I had some real struggles with sleep and insomnia at the age of 40. I really started to have a bad relationship with sleep, and it slowly it just got worse and worse and worse. It got to the point when I knew I had to seek help. So, I am delighted to be interviewing Frances Taylor who is a sleep expert and helped me get back on track. She is a fellow of the International Stress Management Association. She's trained in CBTI, which i...

2023-03-3039 min

Imperfect Action Ask Steph: How often should I email my subscribers?Today I am answering a question from a listener who is excited to start doing email marketing in her business, but is unsure how often she should email her list and has no idea what to send them. In this episode, I'm sharing advice for anyone who is stuck when it comes to starting with email marketing in their business:- Why you should avoid emailing for the sake of emailing—and instead create structure for accountability and consistency- The benefit of emailing your subscribers and repurposing your content, even when you don't have anything to se...

2023-03-2112 min

Imperfect Action Hear from my Launch Magic students about their experience with the programIn today's episode, Steph speaks with previous Launch Magic students to find out what challenges they were having with their launches before they did the program, their experience in Launch Magic and the results from their launches.Doors are currently open for Launch Magic until 22 March 2023. Find out more and sign up at the link below.SHOW LINKS:- Sign up to Launch Magic: https://stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks

2023-03-1622 min

Imperfect Action How to boost sales of your online course, membership or group program in 2023Today Steph talks about:- What sells and what doesn't sell in 2023- The simple strategy for sharing content that sells without sounding sales-y- The profitable framework you can repeat again and again to generate sales on demandThere's still a ton of opportunity to grow your business with your online course, group program or membership...but the strategy behind how you sell your offers has never been more important.SHOW LINKS:- Want to join Launch Magic? Sign up: https://stephtaylor.co/magic- Get my Daily Biz...

2023-03-1442 min

Imperfect Action Ask Steph: Will lower cost programs be the way to go in 2023?Today I'm answering a question from a listener who is wondering if lower-cost offers are a better approach in 2023 given the skyrocketing cost of living. In this episode I share my views on this topic.- Why payment plans are more appealing in this tough economic climate - but a tripping hazard to beware of- Why I believe we are experiencing 'low-cost offer fatigue' and the impact of this on our business- The growing trend towards programs with higher touch points- The benefit of ensuring you are pitching the right offer to...

2023-02-2810 min

Imperfect Action Ask Steph: How can I use a waitlist to nurture my audience for my upcoming online course?Today I am answering a question from a listener who is wondering how to best utilise their course waitlist to generate sales for their upcoming launch. In this episode I share my feelings about waitlists and explore methods to encourage course sales when you launch.In this episode, we chat about:- Why waitlists aren't a reliable indicator of demand and the benefit of reaching beyond this list- How launching 60 to 90 days prior to cart open is super effective as a nurturing process- Why creating a sales process and deadlines in your launch...

2023-02-1612 min

How I Do Content How to take your online business from $100K to $1 million as an introvert with Steph TaylorAs I always say – you don’t need to be an extrovert to be good at business or to have a successful business. You can be an introvert AND build a 6 or 7-figure business.But being an introvert and growing a business in the online space means that sometimes you gotta step out of your comfort zone and do things that feel a little uncomfortable.Let me be clear – it’s not about completely changing who you are, it simply means taking into consideration your strengths and doing things a little bit differently.And...

2023-02-0656 min

Imperfect Action Ask Steph: How do I boost email list engagement?Today I am answering a question from a listener who is struggling to engage her email list and get them to click through on her emails. Whilst her list is growing well, she is concerned that her email marketing is not generating results. In this episode, I break down the steps to overcome this issue.- How to evaluate the open rate of your emails- The factors that impact deliverability and how to navigate these- How to improve your click-through rate by nailing your copywriting skills and mixing up your email structure...

2023-01-2917 min

Imperfect Action Ask Steph: How do you know when to start hiring or outsourcing?Today I'm answering a question from a listener hoping to identify when is the best time to hire and/or outsource elements of her business. This is a common concern of small business owners that often presents a catch-22, generating enough income to hire versus hiring to free up your time to grow.In this episode I chat about:- Why biting the bullet early can be such a valuable decision for your business- The benefit of exploring the varied options available for online assistance- Understanding what's holding you back and evaluating the...

2023-01-1911 min

RESONATE Ep.55 Thinking of a career start over or entrepreneurship? You NEED to hear this! w/ Steph TaylorFeeling uninspired at work and need a change? Contemplating entrepreneurship or building a business that gives you more freedom & flexibility? Feeling fear or uncertainty around it but don’t want to let it stop you from making change? This episode is for you! Guest, Steph Taylor, is Australian online business strategist & podcaster who has helped thousands of clients to launch and build their own online businesses. In 12 months, Steph took her online business from $100K to $1 million, and the best bit she says? This didn’t come with the trade-off of more hustle and less free time. (I’m s...

2023-01-171h 06

Imperfect Action Ask Steph: How can I increase my price when there are more affordable options available?Today I'm answering a question from a listener wanting to increase the price of her offer in a market saturated with more affordable options. She is worried about the perception of this price increase given the outcome promises are similar to her competitors even though her offer promotes a different learning method. In this episode, I am sharing my strategy to overcome this objection.- How highlighting the benefits of your approach versus the uniqueness of your offer is far more important- Why focusing on social proof that praises your method can establish confidence in your offer

2023-01-1210 min

Imperfect Action Ask Steph: How can I transition from 1:1 to a group program without risking client success?Today I am answering a question from a listener who is wanting to scale her offer to six figures, however, her current 1:1 model is not sustainable at that level. She is hoping to move it towards a group program, but she's wondering how she can still get her clients the kind of results they've seen in the 1:1 format.In this episode I share- Why replicating 1:1 success in a group format can be tricky- How to ensure you're providing enough support in a group format- How a group format can create advantages that...

2023-01-0511 min

Imperfect Action Ask Steph: How many hours do you really work?Today I’m answering a question from a listener who is curious about work-life balance and whether it’s possible to run a business that’s profitable without working 60+ hours a week.In this episode, I’m sharing a snapshot of my journey, including:- Getting clarity on the factors that affect your work hours, beyond business demand- Why assessing the next phase of my business is critical to laying the foundations for what's to come- The very real value of not trading time for money...plotting your own path- Why freeing...

2022-12-1820 min

Imperfect Action Ask Steph: What can I do to re-engage my audience and sell to them after months of silence?Today I am answering a question from a listener who wants to re-engage with their audience following a period of silence. They are seeking to understand how to best share content that will not only re-engage these people but also grow their audience. In this episode, I'm sharing: - How successfully sharing content builds audience engagement and promotes new growth- The importance of showing up consistently as an instrumental means of re-engagement- Evaluating our commitment to social media and seeing this as a nurturing platform- Strategies for attracting a new audience ...

2022-12-1310 min

Imperfect Action Ask Steph: How do you create long-form content that converts into sales?Today I am answering a listener's question around long-form content creation. A very common query, in this episode, I am sharing with you the 5 key considerations when creating content that's longer than a standard reel or an Instagram caption...- Why content alone will rarely convert to sales but will bring your audience closer to being ready to buy from you- The power of a strategic sales processes - turning browsers into buyers and followers into clients- Nurturing your audience to be ready to buy by bridging the gap between where they are versus where...

2022-12-0610 min

Imperfect Action Ask Steph: How do you get your groove back when you're feeling down about business?Today I'm answering a question from a listener who is struggling with a lack of inspiration in her business. She is feeling weighed down by the long to-do list and the ever-present ebbs and flows of running a business. Today I share my own experiences and the tips and strategies that I have used to break out of this slump.- How reconnecting to your 'Why' can provide a great source of renewed motivation - When re-evaluating your mental load to an 'essential' to-do list can help you seek clarity through the overwhelm- How identifying...

2022-11-2915 min

Imperfect Action Ask Steph: Should I focus on 1:1 offers until I'm more experienced?Today I am answering a question from a new online business owner who is wondering if her offers are meeting the needs of her audience and whether she should be rethinking her strategy. In today's episode, I offer some suggestions on how to approach this dilemma- How drilling down on 'the why' behind our feelings of insecurity can be so enlightening in delivering greater clarity on offer outcomes - Why small group format courses can hold so much benefit to developing and refining your offers- The proof is in the purchase...the only way to...

2022-11-2216 min

Imperfect Action Ask Steph: Should I scale my existing offers or create something brand new?Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In this episode I answer this question by detailing some of the pros and cons around this important decision as well as offering a couple of alternatives...- How scaling one product can minimise the risk and allow more time for focussing on the next thing.- The challenges that present themselves whilst scaling up.- Why creating a new offer and increasing the lifetime value of your...

2022-11-1515 min

Imperfect Action Ask Steph: I don't know what to launch next. Should I launch a higher ticket offer?Today, I'm answering a question from a listener who has multiple offers within her business but is stuck on what to launch next and she is questioning if the next product should be positioned at a higher price point. In this episode, I am sharing my advice on solving this issue.- How to evaluate your business at a higher level to really understand what gaps exist and breaking down the reality of low ticket offers vs high ticket items.- What is the problem that you solve? Getting specific on the transformation your audience is seeking will...

2022-11-0813 min

Imperfect Action Ask Steph: What should I create and launch first? I'm so overwhelmed.Overwhelmed to the point of inaction, today's listener is struggling to decide which of their many ideas she should be focusing on to develop their first launch. A common problem faced by business owners at all stages, today I'm sharing tips to overcome this issue:- How to choose your ONE path to success by finding the best person to follow and invest in, whose content aligns with your business's current position and vision- The 3 key factors to building and creating a sustainable business and avoiding the misstep of putting the cart before the horse....

2022-10-3018 min

Drop Everything Now: A Taylor Swift Podcast Episode 19: Taylor Swift MIDNIGHTS (FULL ALBUM REVIEW)No summary necessary, listen in as Steph and Steph recap their release weekend and discuss every single song on Taylor Swift's 10th album, Midnights. Episode Breakdown with Time Stamps: Weekend Recap (Start to 14:55) General Album Discussion (14:58 to 35:35) Track 1 - Lavender Haze (35:40 to 44:20) Track 2 - Maroon (44:25 to 49:40) Track 3 - Anti Hero (& Music Video) (49:41 to 59:50) Track 4 - Snow on the Beach (59:55 to 1:07.42) Track 5 - You're on Your Own, Kid (1:07.50 to 1:16.15) Track 6 - Midnight Rain (1:16.18 to 1:22.17) Track 7 - Question...? (1:22.19 to 1:29.55) T...

2022-10-252h 34

Imperfect Action Ask Steph: How can I grow my income beyond just selling services?Today I'm answering a question from a listener struggling to grow her business beyond sales, allowing her to get off the hamster wheel of working IN the business instead of ON the business. In this episode, I'm sharing a few ways she can solve this problem. - How to find clarity on your vision so you can let it guide you in designing your business the way you want it. - Identify what 'lights you up' and move in an intentional way to formulate a business that not only meets your audience needs but brings you joy!

2022-10-2315 min

Imperfect Action Ask Steph: How can I get potential students to see the value in my online group program?Today I am answering a listener question around overcoming the objection of perceived value and support offered within this listener's online program. Here are my tips on how to address this common problem:- Identifying the audience categories who will value your offer, so you can avoid selling it to people who won't ever see the value.- How to show your potential buyers why they should value your product. - How to strategically create a bonus that overcomes a key objection—so the perceived value of your offer goes up in their eyes. Ha...

2022-10-1110 min

Wilde On Season 4 - Episode 16: Steph De LanderSteph De Lander is an ex-pat Aussie forging her own path, beyond the walls of WWE. She talks a little about her days as #PersiaPirotta plus the unexpected bounty of possibilities that came along with free agency. Then the conversation turns to piercings, rap music, and which country has the biggest cockroaches. There’s always something a little different on Wilde On. If you like what you see, please don’t be shy. Hit that subscribe button and get Wilde every Wednesday. Cheers! -TW Steph De Lander: Inst...

2022-09-1437 min

BUSINESS BABES COLLECTIVE 96 | Creating a Passive Income Stream By Launching a Digital Product or Online Course with Steph Taylor of SocialetteToday we have an incredible guest on the Podcast, Steph Taylor! In this episode, we dive into Steph's journey of entrepreneurship, and how she pivoted multiple times until she found her niche in helping business owners launch digital products. We also dive into tips on launching, so If you've been thinking of adding a passive income stream to your business, this Episode is for you! More about Steph: Steph Taylor is a digital product launch strategist for business owners who are tired of selling services, and want to scale with their first digital offer...

2022-09-0842 min

She Dreams All Day Launching made easy peasy lemon squeezy with Steph Taylor 🍋In today’s episode, I’m joined by the digital product launch queen herself, Steph Taylor.We dive into:Tips for first-time launchesBenefits of building your email listTools to plan and schedule your launchManaging your energy and self-care for launch weeksAbout StephSteph Taylor is a digital product launch strategist for business owners who are tired of selling services, and want to scale with their first digital offer. Whether it’s starting a podcast or selling a digital course, Steph helps her students reach more people, grow their audien...

2022-08-0327 min

Intentional Conversations with The Cake Canvas Studio Intentional Conversations with The Cake Canvas Studio - Episode 14 with StephIntentional Conversations with The Cake Canvas Studio is a carefully curated speaker series bringing light to the diverse stories that have shaped our journeys. This series is intended for the Creative Culinary Industry. This includes everyone involved in the creation of edible art. In this episode, I interviewed Steph of @sdluxurybakes on Instagram. Steph is a full-time cake artist who recently relocated from Atlanta, Georgia to Dallas, Texas. Steph shared the experiences and challenges that she has faced relocating and deciding to do baking full time. Listen to this episode to learn more about Steph and some of...

2022-07-301h 06

Imperfect Action Bonus episode from Italy: The reality of building a business, travel and freedom with Bec MillerComing to you from a tiny town in Italy! Today, my good friend Bec Miller (@health_with_bec) and I are chatting about how we built businesses that give us the freedom to travel. We also answer all of the questions you asked on Instagram, including:- Why and how we started our businesses - How we take action when we feel unmotivated - The biggest lessons we've learnt - The most vital step to take when you're launching a product - How we move forward when we feel like giving up

2022-07-081h 31

Body Bites With Bec #78: (BONUS in Italy) The Reality of Building a Business, Travel and Freedom with my Friend Steph TaylorToday, I am coming to you from a little beach town in Northern Italy with my friend Steph (who's an online marketing business genius that I used to fan girl HARD 3 years ago). Steph and I both run businesses from our laptops that allow us to have the freedom to travel and not be chained to the 9-5 grind and non-stop hustle lifestyle that society hsa normalised. But, it hasn't been easy - it's taken us both around 6 years to get to this stage and we have SO much to share about how we've done i...

2022-07-081h 27

Drop Everything Now: A Taylor Swift Podcast Episode 15: Let’s Get Lyrical (Discussing Taylor’s Most Well Written Songs)In episode 15, Steph and Steph try to tackle Taylor's most well written songs and lyrics without leaving ANYTHING out. Over 100 Swifties responded to a survey to help with the discussion and give their expertise on the best of the best! Episode Breakdown: 1. Catch Up (1:00 - 6:30) 2. Most Well Written Songs by Album (Intro 6:35 - 15:50) 2a. Debut, Fearless & Speak Now (15:56 - 1:03.30) 2b. Red, 1989 & Reputation (1:06.05 - 1:47.30) 2c. Lover, folklore, evermore (1:47.45 - finish) !!!RATE & SUBSCRIBE!!! Contact and/or follow us on: Instagram - @d...

2022-05-032h 32

The Merri-Cast Steph Taylor: ON Fear of Success, Procrastination, and Imposter SyndromeToday, I am joined by internationally renowned Digital Product Launch Entrepreneur and podcast host, Steph Taylor. Through her e-books, including ‘The Digital Product Kickstart Kit, ‘Socialette’ podcast, launch plans, online masterclasses, and much more besides, Steph is an expert in everything you need to launch your digital product. In this episode, however, she talks about her early struggles as an entrepreneur from imposter syndrome and procrastination, to fear of success. Steph also provides us with her backstory and honest insight on how to negotiate these and other rabbit holes and move on to success. You ca...

2022-02-0821 min

The Dagger Basketball Steph or KD?On this week's episode, there are some interesting questions that the guys will go over. Steph Curry or Kevin Durant? The Boston Celtics Dilemma on whether Jaylen Brown and Jayson Tatum can still co-exist on the same team? Cleveland Cavaliers, Memphis Grizzlies, and Washington Wizards, which team has been the most surprising thus far in the NBA season? All of this and more on this episode including also the usual weekly awards and the "Out of Bounds" question of the week.

2021-12-141h 41

Everyday Burnout Conversations Steph Douglas | Managing overwhelm and why 'doing it all' is never sustainableIn this episode, I share an everyday burnout conversation with Steph Douglas. Steph is a mum of three and a business owner. She launched her company, Don't Buy Her Flowers, in 2014, after having her first baby and being inundated with floral bouquets. Steph appreciated that traditional gifts for new mums weren't always what they truly needed at a vulnerable and overwhelming time. So rather than give her friends something that requires looking after, Steph opted to give new mums something that would encourage them to embrace a little TLC instead.Don't Buy Her Flowers prepares a...

2021-11-291h 07

Drop Everything Now: A Taylor Swift Podcast Episode 10: All Too Unwell Over Red (Taylor‘s Version) (A Review & Analysis of Red TV)On today's JAM PACKED episode, Steph and Steph unpack everything about Red (Taylor's Version) they day after its release. They dissect All Too Well 10 Minute Version as well as the short film, they get into all of the vault songs, and then of course they discuss the rest of the re-recorded songs. Episode Breakdown With Time Stamps: 1. 0:00-20:31 Intro and general reaction to Red (TV) 2. 20:32-38:08 All Too Well 10 Minute Version Analysis & Discussion 3. 38:09-1:02:49 All Too Well Short Film Reaction & Discussion 4. 1:02:50-1:06:01 Vault Songs: RONAN 5. 1:06:02-1:09:12 Vault Son...

2021-11-152h 37

The Perfectionism Project Ep 298: Launching, Podcasting + Making A Million Dollars With Steph TaylorIn this episode I'm interviewing Steph Taylor on launching and podcasting as a perfectionist. Steph is a digital product launch strategist for business owners who are tired of selling services and want to scale with their first digital offer. Whether it's starting a podcast or selling a digital course, Steph helps her students reach more people, grow their audience and become the go-to in their industry. She's host of the Socialette podcast, with over 1 million downloads to date, and has taught more than 100,000 entrepreneurs how to launch their own podcasts and digital products. I know y...

2021-11-071h 38

Imperfect Action Emma Troy on how launching her design templates has changed her business (+ tips for designing a sales page that converts)Emma Troy is an Australia Showit designer, obsessed with creating high-converting websites. She's the genius behind my own branding and website, a client of mine and a Launch Magic alumni who has had some epic results in her business from launching her own Showit website templates. This episode, Emma and I are chatting about: - How her business and life has changed as a result of launching her website templates - The process she went through from idea through to launching her website templates (as well as some of the challenges she faced along the way) - How she launched...

2021-07-1132 min

Drop Everything Now: A Taylor Swift Podcast Episode 4.5: RED ALERT!!! (Red Taylor's Version is COMING)On today's EMERGENCY minisode, Steph and Steph react to Taylor Swift's shocking announcement that Red (Taylor's Version) will be dropping in November. In 24 minutes they discuss and analyze what is coming, what might be coming, and WHY it is all happening this way. Contact and/or follow us! Instagram: @dropeverythingnowpodcast Tik Tok: @thestephs13 Gmail: dropeverythingnowpodcast@gmail.com

2021-06-1924 min

Drop Everything Now: A Taylor Swift Podcast Episode 2: The Official Review of Fearless (Taylor's Version)In Episode 2, Steph and Steph give their reactions and thoughts on Fearless (Taylor's Version) on the day of the release. Episode Breakdown: 1. Fearless Release Party Recap 2. Vault Song Analysis ("We Were Happy"; "Don't You"; "Bye Bye Baby"; "That's When") 3. Fearless (Taylor's Version) Album Breakdown 4. Taylor Swift Song Guessing Game Disclaimer: Our microphones cut out about half way through and the audio is being picked up from our computer, so we apologize in advance for some of the quality. This hopefully will not be an i...

2021-04-1156 min