Shows
Connected to ASC PodcastEmbracing The Era of Disruption: Adapt, Redesign, PivotIn this episode, I speak with Stephan Liozu, an organizational scientist and a renowned "Agent of Disruption." He gives his take on the latest business disruption (tariffs), how companies are responding, strategies to manage disruption, and how to live in this interconnected world of continued disruption.
2025-07-2225 min
Impact PricingUnderstanding Context-Driven Pricing: The Key to Maximizing Willingness to Pay with Mark StivingMark Stiving is a pricing expert and the host of the Impact Pricing podcast, where he explores the intricate relationship between pricing, value, and context. With a wealth of experience in pricing strategies, Mark is passionate about helping companies maximize their revenue through effective pricing techniques. Steven Forth is the co-founder and Managing Partner at Ibbaka, a leading pricing strategy consultancy. With deep expertise in B2B SaaS pricing and value-based pricing models, Steven has been at the forefront of pricing innovation for over two decades. He's passionate about the intersection of pricing strategy, customer value, and...
2025-06-0926 min
Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives2025 Pricing Predictions: Insights from Industry ExpertsHow will AI, inflation, and shifting market dynamics impact pricing in 2025?In this special episode of Pricing Heroes, we asked nine top pricing experts to share their boldest predictions for the year ahead. From the rise of AI-driven pricing to the risks of dynamic pricing missteps, this episode explores the biggest trends shaping the future of pricing—and what retailers must do to stay ahead.Featured Experts:🎙️ Stephan Liozu – Chief Value Officer, Zilliant🎙️ Per Sjöfors – Author of The Price Whisperer🎙️ Oliver Banks – Retail Transformation Expert, Author of Driving Retail Transf...
2025-01-3024 min
Impact PricingPricing Transformation: Insights on Software, Segmentation, and Change Leadership with Stephan LiozuStephan Liozu is a business executive with deep knowledge in pricing strategy, value-based pricing, monetization, and transformations. He speaks the language of sales, pricing, finance, and the C-suite. In this episode, Stephan highlights the need to combine value-based pricing with strong change management for successful transformations. He shares practical segmentation strategies tailored to diverse business needs. Reflecting on his move into pricing software, he explores its potential and the challenges of gaining C-suite support. Why you have to check out today's podcast: Delve into the nuances of value-based pricing and its implementation...
2025-01-0623 min
My Blog » lowe5^Download or Read epub The Pricing Journey: The Organizational Transformation Toward Pricing Excellence BY Stephan Liozu OnlineLink To Download : https://recomendedbook.com/?book=080478874X To Read or Download The Pricing Journey: The Organizational Transformation Toward Pricing Excellence by Stephan Liozu Available versions: EPUB, PDF, MOBI, DOC, Kindle, Audiobook, etc. Reading The Pricing Journey: The Organizational Transformation Toward Pricing Excellence Download The Pricing Journey: The Organizational Transformation Toward Pricing Excellence PDF/EBooks The Pricing Journey: The Organizational […]
2024-10-0500 min
Impact PricingPricing for the Planet: Leveraging Sustainability as a Competitive Advantage with Fabien CrosWith 10+ years in strategic data-marketing, digital, AI and management consulting across sectors like automotive, travel, pharma, and BPO, Fabien Cros has been recognized for his knack to develop and deploy impactful, data-driven solutions. His expertise spans data consulting, AI solutions, UX, marketing analytics, and more. In this episode, Fabien shares successful case studies, such as Patagonia and Decathlon, demonstrating how companies can transition to more sustainable business models and achieve higher profitability. Also, learn practical advice and strategies that can be directly applied to a company's business operations, helping make informed decisions and drive impact.
2024-07-1531 min
Exit Coach RadioStephan Liozu - Intentional Pricing Strategies
Stephan Liozu, Founder and Disruptor at Value Innoruption Advisors, is a designer of disruptive and innovative value and pricing strategies. With over 25 years in business, he noticed that people very easily get stuck in their comfortable, existing models, but leaders should constantly be innovating. Stephan defines disruption as learning to do things differently. Comfortability may be your enemy, and a bit of innovation can go a long way towards improving your bottom line.
In his interview, Stephan discusses common misconceptions in the fiel...
2024-04-2220 min
Impact PricingSegmentation Strategies Uncovered: Driving Revenue through Focus and Value with Stephan LiozuStephan Liozu has studied, researched, and practiced value-based pricing for over 15 years now. That includes training, speaking, consulting, managing pilot projects, and coaching large scale pricing transformations. In this episode, Stephan highlighted the utmost importance of understanding the value delivered to customers before setting prices, emphasizing a value-first approach to pricing strategies. Why you have to check out today's podcast: Learn the significance of focusing on a specific market segment to avoid distractions, streamline operations and increase chances of success Find out why you don't need to excessively customize your products Discover w...
2024-04-2228 min
Szymon Darowski - Intymnie o StrategiachJakie błędy popełniasz przy wycenie? - Ekspert od Pricingu - IoS#16simpliteca.com - butikowa agencja marketingu branżowego
Kliknij i sprawdź czy mogą pomóc Twojemu biznesowi: https://simpliteca.com/
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Za ile sprzedać swój produkt? Jak działa pricing? Krzysztof Szyszkiewicz odpowiada a pyta Go Szymon Darowski
Krzysztof jest współzałożycielem Valueships i jednym z największych ekspertów od wyceny w Polsce. Pomaga firmom zwiększać przychody poprzez ustanie cen oraz strategii.
Kanał finansuję obecnie 100% ze środków własnych, chcesz wesprzeć powstawanie treści?
https://www.youtube.com/@ostrategiach/join
🤙👊✌️
Strona Valueships:
https://www.valueships.com
Niepublik...
2024-02-293h 18Pricing Heroes: The Retail Pricing Podcast for Practitioners & ExecutivesMonetizing and Pricing Sustainability with Stephan LiozuToday's guest is Dr. Stephan Liozu, the Founder of Value Innoruption Advisors, which is a consulting boutique specializing in industrial, digital, and value-based pricing. He is the author of 14 books on pricing, including his most recent book, Monetizing and Pricing Sustainability, which he co-authored with Fabien Cros. Stephan has also written many articles on strategic pricing for the Journal of Professional Pricing. Stephan currently sits on the Advisory Board of the Professional Pricing Society and LeveragePoint Innovation.In this episode, Stephan discusses how pricing experts can lead sustainable innovation within their organizations by helping them understand the...
2024-02-2945 min
Impact PricingConfidently Increase Prices and Double Your Business with SaaS Pricing with Maciej WilczynskiMaciej Wilczyński is a pricing expert and Partner at Valueships, a consultancy boutique specializing in software, cloud, subscription, and digital businesses. He is also a lecturer and faculty at the Wroclaw University of Economics, where he has finished his PhD title in strategic management, writing a thesis about software-as-a-service companies and their pricing capabilities. He gained consulting experience at McKinsey & Company, where he led the EMEA part of Agile Insights solutions focused on digital marketing and customer insights. In this episode, Maciej discusses the potential positive impact on your SaaS pricing when considering the r...
2024-01-1533 min
The Pricing For The Planet PodcastEco-Innovate to Elevate: Stephan Liozu's Guide to Profitable SustainabilityJoin us in a compelling conversation with Stephan Liozu, Ph.D., co-founder of PricingForThePlanet, on this episode where we explore the synergy between sustainability and economic growth. Stephan imparts his expertise on avoiding the pitfalls of digital transformation, harnessing existing assets for sustainable development, and the crucial role of ROI in sustainability efforts. He shares great insights on customer-centric approaches, the power of supplier relationships, and innovative business models that can lead to a sustainable and financially robust future. Delving into the '8 Steps of Pricing Sustainability,' Stephan provides actionable strategies for businesses to integrate sustainability into their...
2023-11-1526 minPricing Heroes: The Retail Pricing Podcast for Practitioners & ExecutivesChange Management and Pricing Tactics with Stephan M. LiozuOur today's guest is Stephan M. Liozu.Stephan M. Liozu is the Founder of Value Innoruption Advisors, a consulting boutique specializing in industrial, digital, and value-based pricing. He is the author of 12 books on pricing. He has also written many articles on strategic pricing issues for the Journal of Professional Pricing. Stephan sits on the Advisory Board of the Professional Pricing Society and LeveragePoint Innovation.Dive deeper into the details of Change Management and Pricing Tactics explained by Stephan M. Liozu.Get in touch with us
2023-03-0941 min
Impact Pricing#CLASSIC Value-based Pricing: How to Get Started and How to Succeed with Stephan LiozuStephan Liozu is the Founder of Value Innoruption Advisors, a boutique consulting firm specializing in disruptive approaches in value, pricing, and strategic management. He helps leaders in organizations that want to get started in pricing by conducting assessments and building road maps. In this episode, learn all about value pricing and how to use the right pricing toolbox to come up with a price based on how much a customer believes a product is worth. Why you have to check out today's podcast: Discover why value-based pricing is the most neglected step...
2022-11-2826 min
Impact PricingPricing Power: Making Pricing Profitable with Ayon BhattacharyyaAyon Bhattacharyya is the Founder of Biz Growth Spurt, a consulting firm based out of New Zealand. He has experienced pricing in half a dozen companies, and he's a passionate animal welfare advocate. In this episode, Ayon discusses pricing power as he enumerates its four different levels while talking about value-based pricing. Why you have to check out today's podcast: Understand how pricing power relates to price elasticity Find out what Ayon's four different levels of pricing power are all about Discover how Mark's will I? which one? concept relates to these l...
2022-06-2727 min
Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptionsSubscriptions in the Industrial and Manufacturing Industry with Stephan M. Liozu, Ph.D., Founder & Disruptor at Value Innoruption AdvisorsIn the latest episode of Subscriptions Scaled, we speak with Stephan M. Liozu, Ph.D., Founder & Disruptor at Value Innoruption Advisors.Value Innoruption Advisors is a boutique consulting firm focusing on disruptive approaches in value management, industrial pricing, and digital pricing strategies.Stephan has around 30 years of experience in the manufacturing and industrial space. He fell into pricing and decided to do his Ph.D. in value-based pricing and how to transition companies from cost to value.When the subscription boom happened around five years ago, Stephan thought that new pricing models should...
2022-06-2739 min
Science of Business by ValueshipsValue-Based Pricing and XaaS transitions with Stephan M. Liozu, Ph.DIn this episode of Science of Business Podcast I will be speaking with Stephan M. Liozu, PhD about science and practice of setting prices in modern firms.
Dr Liozu is a leading expert in value-based pricing, supporting businesses from different branches in XaaS transitions. Through over 15 years of experience he published 10+ books and written scientific papers for renown journals in the field, including Journal of Revenue & Pricing Management, MIT Sloan Management Review, and Industrial Marketing Management.
Some of the questions on my list include:
➡How important is innovation in pricing for modern firms?
➡What are price setting and price getting skil...
2022-05-1543 min
B2B ReimaginedEp 32 | Pricing: The New CEO Imperative w/ Stephan LiozuWe are joined by author and pricing evangelist Stephan Liozu on the eve of the release of his new book, Pricing: The New CEO Imperative. Liozu has spent the better part of two years interviewing C-Suite executives, pricing consultants and software vendors around the globe to curate this first-of-its-kind tome. The book represents a collective effort by the key players in the pricing profession to articulate the value of pricing to the C-Suite. Host Lindsay Duran interviews Liozu about the writing and curation process, Zilliant's chapter on the massive opportunity in B2B to increase pr...
2021-06-1722 min
Let's Talk Pricing PodcastThe Successful Pricing Transformation JourneyDid you know that complex organizational structures can make or break your pricing journey? The navigation of these structures is a required skill. So how would you spend the first 6 months of a pricing transformation journey?
In our latest Pricing Podcast, Stephan Liozu of Thales is sharing how he approached their transformation under his leadership.
Do you want to learn more and ask Stephan your questions about Pricing Transformation? Join us for the 2020 PPS Virtual Summit on March 4 to hear even more and ask your questions live. The Summit is By Practitioners, For Practitioners. Secure your seat today! pricingsociety.com.
2020-02-0714 min
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLDEpisode 203 - Pricing Expert Stephan LiozuEd and I are honored to have on our Professional Pricing Society colleague Stephan Liozu. Stephan has written several articles on strategic pricing issues for the Journal of Professional Pricing and is a regular presenter at Professional Pricing Society conferences in Europe and North America as well as the Strategic Account Management Association conferences. He authored four books, Value Mindset, (2017), Dollarizing Differentiation Value (2016), The Pricing Journey (2015) and Pricing and Human Capital (2015). He also co-edited three books, Innovation in Pricing – Contemporary Theories and Best Practices (2012) and The ROI of Pricing (2014), and Pricing and the Salesforce (2015). Join us for a fascinating discussion on...
2018-08-0355 min
Let's Talk Pricing PodcastStephan Liozu Talks Value-Based PricingWe chat with pricing expert and author Stephan Liozu, and he answers some of the more popular questions surrounding Value-Based Pricing.
About Stephan:
Stephan Liozu has over 20 years experience in business, working for both Fortune 500 companies and family-owned businesses. He specializes in crafting and designing unique innovation and business strategies leading to differentiated business models. Liozu moderates brainstorming, mind mapping and creativity sessions with executives, partners and customers to generate ideas, value models, value propositions and innovation strategies.
For more information about Stephan, view the full blog post: https://pricingsociety.com/stephan-liozu-talks-value-based-pricing-pricingpodcast/
2017-02-1011 min
Product Chats PodcastPricing Power
To do pricing well, you have to create innovative products and understand how valuable those products are to others. Join Pragmatic Marketing instructor and pricing expert, Mark Stiving, along with pricing consultant and former CEO of Ardex, Stephan Liozu, as they discuss how to establish a solid foundation for your organization to improve pricing power. You’ll learn how to properly organize pricing teams and assign roles and responsibilities to the right resources. Listen to find out how.
For practical strategies on optimizing revenue, check out our Price training course.
We love feedback and answering questions! Send us a...
2016-05-1926 min
The Purposeful BankerPrice Setting vs Price GettingAccording to the research of Stephan Liozu, author of "The Pricing Journey," there are two dimensions of pricing capability, Price Setting and Price Getting, and in order to excel at pricing, companies must master both dimensions.
2016-01-1119 min