Shows
Marketing Speak®536. Intentional Marketing in the AI Era with Stephan SpencerIn a world where ChatGPT can write 50,000 words in 5 minutes, how do you create content that actually ranks and converts? In this week's Marketing Speak episode, I reveal my framework for the AI era—and it's not what you'd expect. Instead of fighting AI with more tactics, I advocate for plugging into "Universal Intelligence" for truly original insights, writing for the "linkerati" and not just your audience or search engines, creating curiosity gaps that make influencers unable to resist linking, and coordinating cross-channel campaigns that leverage social for SEO gains. I also explain why citation an...
2026-01-1444 min
Marketing Speak®535. SEO in an AI World with Stephan SpencerIs SEO dead in the age of AI? Not even close. Google's AI overviews are literally making up statistics, citing fake sources, and providing dangerous medical advice. People are actively searching "how to turn off AI overviews" because they can't trust the results. I had an incredible conversation with Samantha Riley on her podcast Influence By Design, where we broke down why SEO is more critical than ever. While Google Ads stop working the moment you stop paying, SEO builds an actual ASSET. An asset that appears on your balance sheet. An asset...
2026-01-0749 min
Get Yourself Optimized®539. The Intersection of AI and Consciousness with Stephan SpencerAre you using AI as a yes-man or as an interface to infinite intelligence? In my latest solo episode of Get Yourself Optimized, I reveal why most people are getting mediocre results from ChatGPT, Claude, and other AI platforms—and how to transform your AI sessions into channels for genuine intuitive insights. Here's what's costing you breakthrough ideas: ❌ Treating AI as a conversation partner instead of a tool ❌ Skipping the "before unit"—the critical priming phase ❌ Accepting surface-level outputs without discernment ❌ Ignoring your intuition when selecting platforms and modes
2025-11-1326 min
Marketing Speak®527. The Business of Awakening with Stephan SpencerMost entrepreneurs ask: "How do I get my first client?" My answer: Stop asking. Start delivering value—uninvited, uncompensated, and unapologetically. When I dropped out of my PhD program in 1995 (drowning in student loan debt), I had no portfolio, no speaking experience, and no business asking Fortune 500 companies for their money. But I understood something most don't: Your playing small does not serve the world. In this Marketing Speak episode, I reveal: The "willing suspension of disbelief" that opens miraculous opportunities Why I transform every interaction with the...
2025-11-1251 min
Marketing Speak®526. Curate Your Google Presence with Stephan SpencerMost CEOs and entrepreneurs are neglecting their most important asset: their personal brand. Kara Goldin (founder of Hint Water) asked me a great question on her show: "How does SEO vary for a brand versus an individual?" My answer surprised her—and it might surprise you too. In this special crossover episode on Marketing Speak, I explain why most business leaders focus exclusively on their company's brand while ignoring their own. The problem? Your personal brand is the only one you take with you throughout your career. Companies come and go, but your name is fo...
2025-11-0549 min
Marketing Speak®522. Turn Podcast Episodes into Clients with Stephan Spencer🚨Podcasters: If you're ignoring YouTube, you're flushing growth down the algorithmic toilet. In this episode of Marketing Speak, I break down why YouTube is non-negotiable—even if your download numbers are laughably low. 🎯 Inside the episode: • The lazy podcaster's guide to turning transcripts into SEO machines • How to clone your content with the "Evil Twin" strategy • Why your client interviews should be stealth case studies • The 3 SEO pillars every podcaster must master (yes, even you) 700 downloads? 70,000? Doesn't matter. If you're podcasting without a strategy, you're podcasting blind. ▶️ Listen now. Your pod...
2025-10-081h 02
Marketing Speak®500. Building Relevance and Resilience into Your SEO with Stephan SpencerMAJOR SEO SHIFTS HAPPENING NOW: "AI cannot write about experiences," I explained to John Jantsch on his Duct Tape Marketing podcast. I had the pleasure of sharing how Google's updated E-E-A-T principles now emphasize genuine experience over credentials, and offering practical strategies to future-proof your digital presence. We discussed content pruning techniques that quickly boost rankings and voice search optimization that prepares you for what I call "the Star Trek computer future"—approaches that will position you far ahead of competitors. Listen to our conversation now! The show notes, including the transcript and checklist to thi...
2025-05-0725 min
Get Yourself Optimized®500. Rewire Your Reality with Stephan Spencer10 years. 500 episodes. And a complete paradigm shift. For this milestone Get Yourself Optimized episode, my amazing wife, Orion Talmay, takes over the host chair and interviews ME about my evolution from SEO expert to spiritual seeker. In this special conversation, I opened up about my 2021 spiritual awakening, which changed everything and discussed how to make decisions using divine guidance. I also shared practical tools for protecting your energy while scaling your impact. After 10 years and 500 weekly episodes (never missed one!), I'm grateful to share the profound lessons that have transformed my life and business. This...
2025-02-131h 03
Marketing Speak®464. Leveraging AI as a Podcaster with Spencer ShawUnderstanding and connecting with your audience is irreplaceable. Even with AI, human connection keeps podcasts relatable. In my conversation with Spencer Shaw in the latest Marketing Speak episode, we explored ways AI is reshaping the podcasting landscape. It's intriguing to see how AI tools are not just enhancing production efficiency but also creating immersive and personalized content experiences. Spencer Shaw is a serial entrepreneur whose ventures span software, real estate, and podcasting. Owning and operating a specialized podcast production company, Spencer has leveraged AI to innovate in podcast creation, producing hundreds of episodes for diverse industries, including...
2024-08-2849 min
Get Yourself Optimized®463. Faith, Miracles, and Divine Intervention with Andrew Windham, Dr. Angelo Brown, and Spencer ShawExperiencing miracles and being open to divine guidance can transform lives. In this incredible episode of Get Yourself Optimized with Andrew Windham, Dr. Angelo Brown, and Spencer Shaw, we delved deep into the profound impacts of faith, community, and divine guidance in our lives. Here are a few highlights from our conversation: 🌟 An incredible story of how Andrew Windham's timely gesture rekindled their faith. 🌟 Dr. Angelo Brown shares his profound experiences with divine interventions and how being open to God's guidance brings miracles into his life. 🌟 Spencer Shaw and I explored moving fr...
2024-06-0644 min
Marketing Speak®397. How to Build a Digital Marketing Agency with Stephan Spencer and Greg MerrileesWhen you're true to your mission and commit to changing others' lives, your business flourishes. In this episode of the Marketing Speak podcast, my good friend and the founder of Studio1 Design, Greg Merrilees, interviews me. Greg and I had a great time discussing SEO strategies. I also share insights on how to boost magnetic leads through effective website design and branding. I want to give a huge shout-out to Studio1 Design for their amazing creativity, and the hard work they've put into my websites. When it comes to achieving marketing goals, a reliable and talented team...
2023-05-1747 min
Marketing Speak®386. SEO Working Session for Silicon Valley Startups with Stephan SpencerI am honored to have been hosted by Global Innovation Tours — a platform that offers unique educational and networking experiences connecting Silicon Valley investors, entrepreneurs, and experts in various fields. Today's Marketing Speak is an actionable, informational workshop I led with a handful of entrepreneurs to discuss the three pillars of SEO — content, architecture, and links. We checked out the sites of my brave and willing guests to dissect what works, what doesn't, and how to fix issues. As a fly on the wall in one of my SEO working sessions, you can better grasp the boots-on-the-ground imple...
2023-03-0151 min
Marketing Speak®384. SEO and Conversion Office Hours with Stephan SpencerIn today's Marketing Speak episode, join me as I share my METal International:SEO and Conversion talk. In this informal workshop, I showcase an excellent way to master the practical implementation of SEO and conversion optimization. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/384.
2023-02-1557 min
Marketing Speak®382. SEO AMA (Ask Me Anything) with Stephan Spencer, Bruce Clay, and Duane ForresterHere's another jam-packed "Ask Us Anything" session with Bruce Clay and Duane Forrester from the Affiliate Summit West. In this Marketing Speak session, Bruce, Duane and I answer the audience's most frequently asked SEO questions regarding their websites. If you're curious about your own website's performance, you might get some valuable (and free) insights from experts here. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/382.
2023-02-0154 min
Marketing Speak®380. SEO Fundamentals for Bloggers with Stephan Spencer and Chloe SpencerYou don't need to be a tech geek to leverage SEO in your business. In this Marketing Speak episode, I'm delighted to share my talk with my daughter, Chloe Spencer, on BlogHer2017 as we discuss how to conquer search engine algorithms. We also critique some blogs and websites and share some of our favorite tools and strategies for SEO success. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/380.
2023-01-181h 23
Marketing Speak®378. How to Hire an SEO Practitioner with Stephan SpencerHiring the right person for your SEO job can save you money and time. Check out my talk at BrightonSEO Conference as I share my 7-step process for hiring a great SEO expert for your business! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/378.
2023-01-0427 min
Marketing Speak®376. Ask Us Anything About SEO with Stephan Spencer, Bruce Clay, and Chloe SpencerI am excited to share my Q&A session with Bruce Clay and Chloe Spencer at Affiliate Summit West 2020, where we answer the audience's most pressing SEO questions. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/376.
2022-12-2148 min
Marketing Speak®374. SEO for Bloggers with Stephan SpencerLearning about SEO gives you leverage against your competitors. Check out my talk with my daughter, Chloe Spencer, on BlogHer2020 as we discuss the biggest SEO mistakes bloggers make and how to deal with them. We also constructively critique some websites from the audience and advise audience members on some of SEO's low hanging fruit they can implement. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/374.
2022-12-0730 min
Marketing Speak®372. Your SEO Is Broken, Let Me Prove It with Stephan SpencerWant to learn the low-hanging fruit in SEO that will help you rank your site? Check out my talk on SuperfastBusiness Live as I reviewed some of the audience's websites on the fundamentals of SEO! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/372.
2022-11-231h 01
Marketing Speak®370. SEO Mistakes Podcasters Make with Stephan SpencerLike blogging, podcasting needs an SEO strategy so people can find it on the internet. Having an SEO strategy in place in your podcast will give you an advantage over your competitors in your niche. Check out my interview on Podcast Coaching with Christine O'Donnell as I talk about SEO and its impact on podcasting. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/370.
2022-11-091h 00
Marketing Speak®364. Content that Ranks with Stephan SpencerCheck out my interview on The Eventual Millionaire with Jaime Masters, where I shared some proven tips in writing SEO content, picking and testing the right SEO keywords, and some link-building tactics. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/364.
2022-10-021h 00
Get Yourself Optimized®373. On the Spiritual Path with Stephan SpencerIt's great to have a meaningful conversation with Harry Duran of Podcast Junkies. In this episode, I talked about how my life rebooted when I went to a Tony Robbins event. I also shared my amazing story of how I met my lovely wife and started my spiritual awakening in India. In addition, I talked about the things I've learned while taking Kabbalah classes. Tune in! The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/373.
2022-09-181h 16
Marketing Speak®361. Mixing Search and Social with Stephan SpencerWant to learn how to apply SEO on social media - especially on Youtube? In my interview on The Maximize Your Social Influence Podcast with Neal Schaffer, I talk about applying SEO to your YouTube channel and videos and how to get SEO value from social media posts. I also share some content marketing strategies - coming up with hooks, getting links, etc. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/361.
2022-09-1457 min
Get Yourself Optimized®369. From Skeptic to Spiritual with Stephan SpencerIn my conversation with CK Lin on The NobleWarrior Podcast, I talked about why habit changes don't work - but identity shifts do. I also talked about how to step into the vortex and manifest your desired life, the difference between 1% reality and 99% reality, what is permanent awakening, and much more. I also shared my journey from skepticism to spirituality. In addition, I talked about the masterminds that offered the biggest shifts in my life, relationships and business. I hope this interview will motivate you to start your transformation journey and see how the universe works miracles in everyone's...
2022-08-281h 11
Marketing Speak®358: SEO Is Dead, Long Live SEO with Stephan SpencerI want to share my interview on Roger Dooley's Brainfluence Podcast, where I talk in-depth about SEO. Roger features conversations with thought leaders, CEOs, bestselling authors, and renowned scientists. In this episode, I shared some of my stories and insights about my journey to becoming an SEO specialist, how the book I co-wrote, The Art of SEO, came to be, and more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/358.
2022-08-2435 min
Marketing Speak®357. Podcast Storytelling with Spencer LodgeInternationally recognized serial entrepreneur, author and business expert Spencer Lodge compares podcasting to therapy. To him, it's one of the best types of media to get one's thoughts out there and make valuable connections and conversations. In this episode, Spencer and I exchanged stories about our experiences in podcasting and set out some valuable tips on how to grow a podcast. From his most unforgettable interview down to which guest changed his life, Spencer's way of storytelling leaves an impact on anyone who's on the fence about starting their show. Tune in! The show notes...
2022-08-1757 min
Get Yourself Optimized®366. The Basics of Total Personal Transformation with Stephan SpencerIt's great to have a fun, engaging and entertaining conversation with my friend, Jonathan Levi, on the Superhuman Academy podcast. In this episode, I share my incredible personal transformational story - from having a skeptic mindset to completely transforming every area of my life. Jonathan and I talk about personal growth as a field, tips to spark your own transformation, how to move past skepticism into awareness and openness, and believing in the Higher Power. Tune in! The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/366.
2022-08-1452 min
Marketing Speak®354. SEO 101 with Stephan SpencerIt's great to converse with my SEO industry friends, Ross Dunn and John Carcutt. Talking about the latest news on SEO inspires me to expand my knowledge as an expert in the field. In this episode of The SEO 101 Podcast, I described my journey into SEO - how everything started. I also shared excellent tips on future-proofing a business, basic SEO practices, creating remarkable content, link building, digital PR, artificial intelligence for SEO, and more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/354.
2022-07-3152 min
Get Yourself Optimized®361. Unlocking the Power of Masterminds with Stephan SpencerMany people think that being in a mastermind is just about networking - meeting people to grow and market your business. But it is more than that. It is investing your money, time, energy and focus on growing the different aspects of your life - spiritual, mental, physical, and many more. In this episode on Strategy Sprints™ with Simon Severino, I share all the valuable things that I've received through joining masterminds. I also talk about the following: my personal and spiritual transformation, The Art of SEO, consciousness, friendly universe, synchronicity, and much more. Tune in! The show notes, in...
2022-07-1743 min
Marketing Speak®349-A. Foundational SEO with Stephan SpencerSearch Engine Optimization (SEO) is an important part of marketing your business. This process will allow your site to increase visibility when people search for products or services related to your business in search engines. However, many business owners are still confused about what SEO is and what it does. It was amazing to be on David Newman's Do It! Marketing Podcast and share my knowledge on SEO. In this episode, I gave a crash course on better SEO practices and where it should be applied. I also shared how I structured my business and service offerings to tailor...
2022-07-0344 min
Get Yourself Optimized®357-A. Let Go and Let God with Stephan SpencerI want to share this amazing conversation with my wife, Orion, on her show, The Stellar Life podcast. If you're interested in knowing about my spiritual journey, this episode is where I shared my remarkable transformation when I let go of fear and awakened my spiritual side. I talked about the event that woke me up, how I went from an agnostic to highly spiritual, and my advice on how you can start your transformation journey. Tune in! The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/3-A.
2022-06-2656 min
Marketing Speak®347-A. The Perfect Keyword Strategy with Stephan Spencer (BrightonSEO's Podcast)It's great to talk at the BrightonSEO Conference, one of the world's most popular and biggest search marketing conferences. During the conference, I discussed the four critical elements for the perfect keyword strategy and some examples of picking the wrong keywords. I also shared some free and paid tools to help your keyword research. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/BE3.
2022-06-1925 min
Get Yourself Optimized®353-A. This Was My Wakeup Call with Stephan SpencerFor my first 42 years of life, I didn't even believe in God. I wasn't completely atheistic; I was agnostic. Until something happened that started my spiritual journey. In my interview on My Wakeup Call with Dr. Mark Goulston, I shared how my spiritual awakening journey started and opened up a lot of blessings in my life. I also talked about how the Creator guides the course of my life and how He protected me in amazing ways so that I can do my destiny in this world to bring light to others. Tune in to this episode filled with m...
2022-05-2947 min
Marketing Speak®343-A. SEO Secrets and Common Sense with Stephan SpencerIt was an honor to be a guest on Mitch Joel's Six Pixels Of Separation – The Mirum Podcast. In this episode, I shared the ins and outs of the world of SEO. I talked about how to use technology to make marketing exponentially better and some SEO strategies so that you can rank on Google. I also shared some of my tips on hiring a legit SEO person. This episode is filled with information that will help you jumpstart SEO in your business. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com...
2022-05-2251 min
Get Yourself Optimized®351-A. From Adversity to Awakening with Stephan SpencerI'm glad to be a guest on Anna David's podcast, Launch Your Book. In this episode, I talked about my journey from poverty and foster care to success and love. I shared some of my life experiences that made me antifragile, leading to my personal life and business success. I also talked about my spiritual awakening, how I met my wife, Orion, and many more. I hope that this episode will inspire you to face your circumstances or struggles head-on without fear to achieve the success you want. Tune in! The show notes, including the transcript and checklist to...
2022-05-1549 min
Marketing Speak®340-A. SEO Nonsense and Common Sense with Stephan Spencer (The Bob Pritchard Show)I want to share my interview on the Bob Pritchard Show a few years ago, where I discussed some intel on SEO and marketing. In this episode, I addressed some of the myths and the framework and structure of good SEO. I talked about the importance of remarkable content and shared some of my clients' case studies on how SEO impacted their businesses. I also gave tips and strategies for entrepreneurs on how to start SEO for their websites. If you're interested in improving your rankings, this is an hour worth investing in. Tune in! The show notes, including th...
2022-05-011h 01
Marketing Speak®292. Transform Your Business Using SEO with Stephan Spencer (interviewed by James Schramko)We're going to do things a little differently on today's Marketing Speak episode. In this session, my dear friend James Schramko interviews me about my SEO and marketing journey. I'm not particularly eager to toot my own horn, and it's not something I really do on the Marketing Speak podcast, but I feel like this is the perfect opportunity to give you all an update on what's been going on in what I do and why I do all of it. James and I talk about the intricacies of SEO and my passion for it. You'll know how to g...
2021-05-2656 min
Get Yourself Optimized®300. A Glimpse of The Matrix with Stephan SpencerToday marks the 300th episode of Get Yourself Optimized! Almost six years of podcasting without missing a week is not an easy feat, but it is one of the most rewarding experiences. I have interviewed hundreds of inspirational people and learned a lot from these conversations. Some of these episodes have even given me a glimpse into the matrix, which inspired me to find a new mission. On the other hand, I want to take this opportunity to thank the listeners of my show. If you've been following the podcast since its early episodes, I want you to know t...
2021-05-2045 min
Marketing Speak®210. Stephan Spencer Solo Episode on How to Hire an SEOOn this Marketing Speak episode, I wanted to try something new and see if it works. This is my first ever solo podcast session and hopefully not the last, especially if you guys find value in it. So if you do, let me know what you think. Also, if you have any SEO topics you'd like me to discuss, feedback is much appreciated! This session is crucial for businesses and professionals who own websites because it's something that most of you may have dealt with in the past—hiring a competent SEO. With the seven key steps I...
2019-10-3050 min
Get Yourself Optimized®200. The 200th Episode! Life Hacks, Reflections, and Highlights with Stephan SpencerI've been podcasting for four years and it feels like just yesterday that the first episode was published. As we wrap up Get Yourself Optimized's 200th episode, I can't help but look back and reflect on the last 100 guests who have graciously agreed to be on the show. It was such an honor interviewing some of the best experts, influencers, and trailblazers in the world of biohacking, business, and self-development. So many lessons learned and tips and tricks gained to live a highly optimized life. This special episode is hosted by my lovely wife, Orion Talmay, who happens to...
2019-06-2057 min
Get Yourself Optimized®153. From Homeless to Philanthropist with Jabez LeBretJabez Lebret turned his life around by getting his GED and studying finance. He became a financial analyst, an international public speaker, an author, and a Forbes contributor. Recently, Jabez sold his award-winning marketing agency to pursue his passion in education as co-founder of Sisu Academy. Tune into this episode to learn more about how he turned his life around, his advice for others who are considering selling their companies, and much more! Find Out More About Jabez Here: Jabez LeBretJabez LeBret on LinkedIn@jabezlebret on TwitterSisu Academyjabez...
2018-07-261h 02
Marketing Speak®136. Get The Skills to Close Big Deals with Kelly FidelKelly Fidel is a business turnaround expert, sales strategist, author, and professional speaker whose clients include the NFL, Mercedes Benz, and Warner Brothers among many others. In this episode, she shares her wisdom and experience to help you understand how you, too, can complete incredible deals. We'll talk about why it's so important to be a strong leader, the role of webinars in the sales process, the different kinds of "yes" you might hear, and much more. Find Out More About Kelly Here: Kelly FidelKelly Fidel on LinkedInKelly Fidel on FacebookKelly Fidel on TwitterNo Glass Ceiling...
2018-05-301h 05
Marketing Speak®135. Leverage Your Social Network Like Never Before with David BurkusDavid Burkus, a bestselling author and sought-after speaker, joins me in this episode to explore how to get better results from your social networking. His newest book, Friend of a Friend, offers readers a fresh perspective on how to grow their networks and build key connections. If you want to learn scientifically based tips, tools, and techniques for tapping into the power of your network, tune in to this episode! Find Out More About David Here: David Burkus David Burkus on Facebook David Burkus on LinkedIn @davidburkus on Twitter In This Episode: [01:17] - David launches off...
2018-05-231h 03
Marketing Speak®131. WordPress SEO Deconstructed by the Master with Joost de ValkToday's guest, Joost de Valk, is here to talk about how his plugin helps you assess the quality of your content, but also to take a deep dive into WordPress SEO. He's the creator of the Yoast SEO plugin, which is currently active in over 8.5 million WordPress websites. It's easy to say that the key to good SEO is quality content. But what exactly counts as quality content? How do you know whether your content is good enough to optimize your site? Listening to today's podcast is a step in the right direction. Find Out More About Joost...
2018-04-2548 min
Get Yourself Optimized®138. Tapping into Creativity and Flow with Barnet BainToday, Barnet Bain is here to help you unleash your own inner creativity in every aspect of your life. Barnet is the author of The Book of Doing And Being: Rediscovering Creativity in Life, Love, and Work, and an award-winning filmmaker who has directed Milton's Secret and worked as a producer of What Dreams May Come. You'll learn all about focusing on desire, expectation, imagination, and much more in an episode that's all about tapping into your creativity and achieving a flow state. Find Out More About Barnet Here: Barnet Bain Barnet Bain on Facebook @BarnetBain on...
2018-04-1258 min
Marketing Speak®128. How to Onboard Customers So They'll Never Leave with Joey ColemanIf you know how to chase and catch customers or clients, but aren't really sure what to do once you've caught them, you'll want to listen to today's conversation with award-winning speaker Joey Coleman! His first book, Never Lose a Customer Again, includes his methodology for what businesses need to do in the first 100 days to improve customer experience and retention. Joey has applied his methodology at organizations including Hyatt, NASA, and Zappos. Today, he'll share this same methodology with you, and explain exactly how to turn any sale into a lifelong customer. Find Out More About Joey...
2018-04-041h 04
Get Yourself Optimized®136. How to Speak Powerfully with Tamsen WebsterTamsen Webster, an acclaimed keynote speaker, idea whisperer, and change strategist, is here today. Tamsen brings 20 years of marketing experience and 13 years as a Weight Watchers leader together to create a new public speaking concept. Her revolutionary "red thread" may be exactly what you need to take your speaking to the next level. So if you're ready to become a better communicator and speaker, especially when presenting to groups, you're in the right place! Find Out More About Tamsen Here: @tamadear on Twitter @TamsenWebster on Facebook TamsenWebster.com Find the Red Thread on YouTube In This...
2018-03-2957 min
Marketing Speak®127. Fresh Ideas to Kick Your Revenue Up a Notch with Brad CostanzoBrad Costanzo is an entrepreneur and growth strategist who helps business owners grow and expand. Like me, he's also a podcast host, and he'll share some words of wisdom specific to podcasters! Most of the episode, though, is relevant to anyone who wants to expand or create their business regardless of industry. He offers creative tips and insights that you can apply to your own situation. Check out this episode whether you're an ultra-successful business owner, someone considering starting a new business or podcast, or anywhere in between. Find Out More About Brad Here: Bacon...
2018-03-281h 03
Get Yourself Optimized®135. Tap into the Power of Reconnective Healing with Dr. Eric Pearl and Jillian FleerThis is such a special episode that I have two guests instead of just one! Dr. Eric Pearl is a pioneer in the field of energy healing, and the author of The Reconnection: Heal Others, Heal Yourself. The book has become an international bestseller and is now available in 40 languages. Jillian Fleer is Dr. Pearl's co-instructor for their various programs. Together, they'll explain how reconnective healing works, why it doesn't require training or rules, and how much it's backed by science. Find Out More About Eric and Jillian Here: The Reconnection Dr. Eric Pearl - The Reconnection...
2018-03-221h 04
Marketing Speak®126. Smart Ways to Repurpose Your Content with Hani MourraHani Mourra is here today to talk with us about creating great content. He's passionate about creating automation and content-repurposing tools, including the fantastic Repurpose. In our conversation today, we'll go in depth about various topics related to podcasting, video, the future of content creation, and the need to listen to your audience. Tune in to learn much more! Find Out More About Hani Here: Hani Mourra @hanimourra on Twitter Hani Mourra on YouTube In This Episode: [00:56] - We learn where Stephan and Hani met. Hani then discusses whether podcasting or video is the future, and...
2018-03-2159 min
Marketing Speak®124. Mastering High Ticket Selling with Jennifer DiepstratenMy guest today, Jennifer Diepstraten, is an expert on getting paid top dollar and closing big sales. She has successfully and rapidly grown her own business to multiple six figures, so she definitely walks the talk! In our conversation, she'll address various aspects of how to command dramatically higher rates for your services. You'll learn how to identify your quantum benefits, raise rates for your existing clients, and more. Find Out More About Jennifer Here: Jennifer Diepstraten on Facebook Jennifer Diepstraten on LinkedIn Jennifer Diepstraten on Twitter Jennifer Diepstraten on FamilyCo High Ticket Sales Success In...
2018-03-071h 01
Get Yourself Optimized®131. Unlock the Secrets of Your Soul with Eliyahu JianEliyahu Jian was my very first Kabbalah teacher. He's been teaching for nearly three decades, and has developed an uncanny ability to simplify esoteric wisdom. In addition to being a spiritual teacher, he's a coach, speaker, and founder of the nonprofit Vital Transformation. The mind is split into two parts: the positive and the negative. Whatever you feed grows stronger, and it takes a lifetime of work to ensure that negative thoughts don't take over. You need to act on positive thoughts or they will eventually become rotten. This is just one of many gems of wisdom from Kabbalah...
2018-02-221h 00
Get Yourself Optimized®130. Shining the Light on Light Therapy with Jacob LibermanHere to dig into all the nuances of light, color, vision, and consciousness is Dr. Jacob Liberman. He's a groundbreaking expert in color and light therapy whose work is admired by such luminaries as Deepak Chopra and Eckhart Tolle. Light is inseparable from life..Plants, animals and humans all need light to exist and survive. He and I talk about this and so much more in this illuminating discussion. Find Out More About Jacob Here: Jacob Liberman Jacob Liberman on Wikipedia @DrJacobLiberman on Facebook @DrJacobLiberman on Twitter In This Episode: [01:31] - Jacob talks about light therapy...
2018-02-151h 09
Get Yourself Optimized®128. Finding a Higher Level Consciousness Through Extreme Biohacking and Spirituality, Part 2 of 2 with Luke StoreyToday, Luke Storey generously joins me for a third time to talk about lots of great new topics that we didn't get to cover in his first two episodes. We'll spend quite a bit of time digging into the fascinating strengths of personality assessments, and why you (and just about everyone in your life) should take them. We also cover imposter syndrome, disempowering beliefs, sleep hacks, kinds of light, health gadgets, and so much more! This Week's Guest: If you're a faithful Optimized Geek listener, you've probably already heard my recent conversation with Luke Storey. Luke, who...
2018-02-011h 15
Marketing Speak®119. The Psychology Behind Conversion Rate Optimization with Tim AshMarketers focus on taking actions that will result in increased conversions. Tim Ash joins me today to talk about optimizing and increasing conversions through compelling customer experiences. We used to think people made conscious buying decisions. We now know that it's largely the other way around. People make unconscious decisions when it comes to making purchases or choosing products or services. Tim shares how to use this information to help you optimize your conversion rate and grow your business presence. Find Out More About Tim Here: Tim Ash Tim Ash on Facebook Tim Ash on LinkedIn SiteTuners...
2018-01-3158 min
Marketing Speak®118. Common Technical SEO Mistakes and How to Avoid Them with Dawn AndersonIn this conversation, Dawn Anderson and I are going to take a deep dive and geek out about technical SEO. She's an internal SEO and digital marketing consultant for brands and startups alike. We've spoken at many of the same conferences, so I already know she's a fantastic expert and the perfect guest for the show. As you'll learn in this episode, a true mobile-first approach is more important than it's ever been -- and will only keep growing in importance. Find Out More About Dawn Here: Dawn Anderson on LinkedIn Dawn Anderson on Search Engine Land...
2018-01-2453 min
Get Yourself Optimized®126. Finding a Higher Level Consciousness Through Extreme Biohacking and Spirituality, Part 1 of 2 with Luke StoreyLuke Storey joins me in an episode that is a fascinating combination of biohacking and spirituality. We'll talk about both extreme higher-level consciousness topics as well as extreme self-experimentation. Because we are fundamentally unable to access ultimate truth, we shouldn't think of our beliefs as true or false. Rather, we should view our beliefs as either empowering or disempowering. Choosing empowering beliefs leads to an empowered life! This is one of my favorite episodes, and I think it'll be one of your favorites too! Find Out More About Luke Here: Luke Storey @MrLukeStorey on Twitter...
2018-01-181h 00
Marketing Speak®117. The Magic Phrases That Will Turn Your Prospects Into Clients Christian MickelsenChristian Mickelsen joins me to teach you all about speaking the language of your potential clients. Christian is a #1 bestselling author and self-made multi-millionaire who has shared the stage with luminaries including Tony Robbins. He also manages to charge $100,000 for a full day of coaching. Find Out More About Christian Here: Christian Mickelsen Christian Mickelsen on Facebook Christian Mickelsen on LinkedIn Christian Mickelsen on YouTube @ClientRush on Twitter In This Episode: [01:30] - Christian starts off by talking about his book Get Clients Today: How To Get A Surge Of New, High Paying Coaching Clients Today & Every...
2018-01-1754 min
Get Yourself Optimized®124. Getting Clear About Your Calling with Jeffrey Van DykToday's guest, Jeffrey Van Dyk, is both an insightful expert in personal development and a powerful, inspiring speaker. We discuss wounding childhood experiences, which are fundamentally confusing and lead to us blame ourselves. As a result, we feel unworthy, unlovable, inferior, and unwanted. If you're ready to overcome that battle and step into your life's legacy, this is the episode for you! Find Out More About Jeffrey Here: jeffreyvandyk.com jeffreyvandyklive.com tribalmarketing.biz Jeffrey Van Dyk on LinkedIn @jeffreyvandyk on Twitter In This Episode: [01:29] - Jeffrey mentions the series of breakthroughs that it has taken...
2018-01-0454 min
Marketing Speak®113. Crank Up Your Website's Conversion Rate with Chris GowardToday's guest, Chris Goward, is here with valuable strategies and tips for optimizing your website's conversion rate. His advice will help you get more people to sign up for your newsletter, buy your products, make inquiries, and more. Chris is an expert on conversion rate optimization and is the author of the best-selling book You Should Test That. He's also the founder of WiderFunnel. Find Out More About Chris Here: Chris Goward on WiderFunnel Chris Goward on LinkedIn @chrisgoward on Twitter Widerfunnel.com WiderFunnel Blog In This Episode: [01:16] - Chris begins by taking a...
2017-12-2052 min
Marketing Speak®111. Build an Audience and your Personal Brand with Podcasting with Cliff RavenscraftCliff Ravenscraft joins me in this episode to talk about something all of us have in common: podcasts! There's an incredible amount to learn from podcasts whether you're a host or a listener. We talk about podcast creation, consumption, and much, much more. Cliff has been an invaluable mentor to many of today's biggest names in podcasting. In fact, his clients created over half of the top 100 business podcasts on iTunes. So sit back and listen to my chat with the "Podcast Answer Man"! Find Out More About Cliff Here: Podcast Answer Man Cliff Ravenscraft on YouTube...
2017-12-0658 min
Marketing Speak®110. Rocking It on YouTube, the Second Largest Search Engine with Jeff MartinJeff Martin, the Senior Vice President of Search and Social at Touchstorm, joins me today. In this super tactical episode, we talk about all things YouTube including keyword tools, search ranking trackers, optimizing your thumbnails, the importance of descriptions, and whether having your YouTube content translated is worth the extra effort. Hit the play button, and listen now! Find Out More About Jeff Here: Touchstorm Jeff Martin on LinkedIn @Jeff_Martin on Twitter In This Episode: [01:16] - Jeff talks about the single most important thing to do on YouTube, which is also the hardest thing: consistently...
2017-11-291h 00
Marketing Speak®109. Fine-Tune your Technical SEO, Page Speed, and Security with Patrick StoxToday's guest, Patrick Stox, is the technical SEO for IBM and the organizer of the Raleigh SEO Meetup. He's also a frequent writer for many search blogs and an accomplished speaker. You might not know the difference between HTTP, HTTPS, and HTTP2. But understanding the difference is more important than ever. Chrome users will soon be warned that sites using HTTP are no longer secure. How can you protect your site? You can make the switch to HTTPS. Join us to learn about SEO and development to keep your site running smoothly. Find Out More About Patrick Here:
2017-11-2259 min
Get Yourself Optimized®117. Dismantling the Story That Runs Your Life with Pamela BrunerHave you ever felt that you're unloveable or not good enough? We develop coping mechanisms to deal with these feelings. There are four types of limiting stories that we all tell ourselves If you're ready to shed the stories that hold you back, you've come to the right place. Pamela Bruner is joining me to give you the tools to move beyond these stories and dismantle your coping mechanisms. Find Out More About Pamela Here: Make Your Success Real Pamela Bruner Music Pamela Bruner on Facebook Pamela Bruner on LinkedIn Real Social Media Success In This...
2017-11-1650 min
Get Yourself Optimized®116. Hustle Your Way to Multiple Income Streams with Nick LoperNick Loper is an expert at helping people earn money outside of their day job. He's here to explore the possibility of starting a side hustle and to give it the attention it deserves. You know you need to follow your passion, but getting started may sound daunting or even impossible. The first step, as you'll learn today, is to start and develop a side hustle. He'll share his successful tactics, strategies, and tools that have helped many people develop a side hustle without completely sacrificing their work-life balance. Find Out More About Nick Here: Side Hustle...
2017-11-0955 min
Marketing Speak®107. Outside the Box Ideas that Lead to Extraordinary Results with Doug AllenI'm joined today by Doug Allen. Doug is a five-time best-selling author, hedge fund manager, business development consultant, and the founder of the Destiny Partnership Mastermind Group. Doug shares some of the fascinating and powerful studies, tools, and technologies that he explored in a mastermind that I recently attended. Join us to get some valuable insights into presenting yourself to others. Find Out More About Doug Here: Doug Allen Doug Allen on LinkedIn Doug Allen on Amazon In This Episode: [01:42] - Doug starts things off by sharing the history of how he became someone who helps...
2017-11-0852 min
Get Yourself Optimized®113. Tapping In to Your Infinite Potential with Dr. Robert PopeDr. Robert Pope is the creator of the Transperative Method as well as a healer, minister, and transformational coach. We'll talk about how to access more power and clarity, the difference between deciding and choosing your destiny, and why you shouldn't struggle to get ahead in life. We tend to struggle and fight against failure, a more productive response is to meet failure with love and acceptance even as it's happening, as difficult as that may seem. Find Out More About Robert Here: Dr. Robert Pope on LinkedIn Transperative Coaching and Mentoring Health and Happiness for Humanity
2017-10-191h 03
Marketing Speak®103. How to Automate Your Business with a Membership Site with Melodie MooreToday's show features Melodie Moore. She's the founder of Business Tech Ninjas, a company that specializes in creating membership sites. We'll geek out together and talk about Infusionsoft as well as various tools that integrate with it. We'll also talk about marketing campaigns, indoctrination sequences, membership sites, online courses, and a ton more. Find Out More About Melodie Here: Business Tech Ninjas @Melodiem47 on Twitter Melodie Moore on LinkedIn melodie@businesstechninjas.com In This Episode: [01:10] - Let's talk about systems! Melodie offers some of her best tips for avoiding mistakes and mishaps with scaling and growth...
2017-10-111h 00
Get Yourself Optimized®109. Demystifying the Process of Seduction with Ross JeffriesToday's guest is Ross Jeffries. He's a self-proclaimed "attraction engineer," and he's been called the godfather of the pickup artist community. As he'll explain in this episode, the techniques he teaches are valuable not only for seducing women, but for influencing, persuading, and inspiring almost anyone -- even yourself. I attended one of his workshops in 2010 and can personally vouch for the power of his techniques. Find Out More About Ross Here: @RossJeffries on TwitterRoss Jeffries on FacebookSpeed Seduction on FacebookSpeed Seduction In This Episode: [02:58] - What is a pick up artist, and why...
2017-09-211h 00
Marketing Speak®100. 100 Episodes of Marketing Wisdom from the Best in the BusinessTo host this ultra-special 100th episode of Marketing Speak, I'm turning the reins over to none other than my amazing wife, Orion. She thinks I don't always give myself enough credit, so in her interview, she makes sure I have the chance to shine. We'll reflect on the last hundred episodes of Marketing Speak and talk all about various tips, tricks, and insights I've learned and discussed. We also touch on the past, present, and future of SEO, and whether it's true that SEO is dead. In This Episode: [02:04] - why he started the podcast and...
2017-09-2059 min
Marketing Speak®99. Making Data-Driven SEO Decisions with Bill HuntToday, I'm joined by the remarkable Bill Hunt, the President of Back Azimuth Consulting and a true expert in SEO. He consults with high profile companies and has his own suite of tools. He also wrote the book on Search Engine Marketing. He shares advanced SEO strategies and best practices for site migration, increasing search yield, finding more of those "not provided" keywords, and advanced search operators. If this sounds like your cup of tea, you'll enjoy this episode as much as I did. Find Out More About Bill Here: Back-azimuth.com Hrefbuilder.com Whunt...
2017-09-131h 03
Marketing Speak®98. Using Publicity to Appear Larger Than Life with Heidi Krupp-LisitenOn today's Marketing Speak, we are going to workshop PR strategies and processes with world recognized publicity expert Heidi Krupp-Lisiten. She is the Founder of Krupp Kommunications or K2 located in Manhattan. We'd all like to have more publicity and a bigger audience. Reaching this goal may seem difficult, but a huge part of it boils down to workshopping the answers to three relatively simple questions: who cares, so what, and finally, why me? If you aren't clear on how to answer these questions, or know why they're so significant, tune into this episode. Find Out More About...
2017-09-0653 min
Get Yourself Optimized®106. Transform Your Relationship With Money with DC CordovaDame DC Cordova is my guest today on Optimized Geek. I took her excellent seminar Money & You a couple years ago. It was so powerful and had such an impact that I just had to bring her on the show to share her perspective and abundant wisdom with you. As you'll learn in this powerful episode, you have to let go of your attachment to money in order to become financially wealthy. Money is a manifestation of energy and it needs to be treated and respected accordingly. Find Out More About DC Here: DC Cordova...
2017-08-311h 03
Get Yourself Optimized®105. From Debilitating Helplessness to Life Mastery with Jay FisetMy guest today is Jay Fiset. Jay is the founder of Mastermind to Millions and author of the bestselling book Reframe Your Blame, which he'll give listeners for free in this episode! Many of us go through life feeling like we're victims of circumstance and have no control over our world. This feeling of victimization is as natural as breathing, but that doesn't mean it's a positive force in our lives. Instead, living a fulfilled life comes from a place of accountability and responsibility. Jay and I go into depth about reframing your blame, the importance of accountability, why...
2017-08-241h 06
Marketing Speak®96. Build and Deliver the Most Powerfully Persuasive Presentations of Your Career with Dustin MathewsToday I'm talking with Dustin Mathews. Dustin is the co-founder of Speaking Empire and the co-author (along with the incredible Dan Kennedy) of No B.S. Guide to Powerful Presentations. He's here to explain the best techniques for selling, reaching out to new customers, and making the most of your in-person presentations. Whether you conduct sales in person, from presentations on stage or virtually through webinars, Dustin's advice will offer incredible value. Find Out More About Dustin Here: Dustin Mathews @dustinmathews on Twitter Dustin Mathews on LinkedIn In This Episode: [01:24] - What's the secret...
2017-08-2357 min
Marketing Speak®95. Link Building Secrets of the Masters, Part 2 with Christoph CemperIf you're a faithful listener of the show, you probably remember the remarkable episode from a few weeks ago with Christoph Cemper. In that episode, we discussed analyzing your link profile, different types of redirects, and much more. In this second half of the conversation, we spend more time digging into 302 versus 301 redirects. We then go into depth about what to do if you've received penalties (whether algorithmic or manual) and how to perform an effective cleanup process. In the lightning round at the end, Christoph offers even more amazing value, including a chance to win a free spot...
2017-08-161h 11
Get Yourself Optimized®102. The Art of Building Wealth (and Keeping It!) with Loral LangemeierToday's guest, Loral Langemeier, is an expert in all matters money-related. She talks the talk and walks the walk, which aligns perfectly with her philosophy of only listening to advice from people who are successful and know what they're doing. We'd all like to make more money, and put that money to even better use for us. Loral is the bestselling author of several books, was in the film The Secret, and has been on many TV shows to share her strategies for how the average person can make millions. In our conversation, Loral talks about her secrets for...
2017-08-031h 03
Marketing Speak®92. Subtle Selling and Building a Community in Social Media with Gavin McGarryIf you love sweets, which do you think would be a better option: practicing and developing willpower by keeping a bag of candies in the house but only allowing yourself to eat one a day, or not bringing candy into the house at all to avoid expending your willpower reserves? While this podcast is about marketing rather than dieting, this is a perfect analogy for social media in terms of having apps on our phones and constant easy access. In today's episode, Gavin McGarry and I take differing stances on this question as part of a conversation that covers...
2017-07-261h 02
Get Yourself Optimized®100. The 100th Episode! Lessons, Highlights, and Insights with Stephan SpencerFor episode 100, Orion Talmay takes the reins and turns the tables on her husband, Stephan Spencer. In our conversation today, Stephan pulls together some incredible information from past episodes, talking about some of the very best wisdom, tips and tricks, tools, and insights he's gleaned from these 100 episodes of the Optimized Geek. If you aren't a regular listener, this is a great place to start, because this episode is something of a snapshot of the very best and most valuable conversations that have taken place throughout the course of this podcast. In This Episode: [02:15] - Looking back to...
2017-07-2058 min
Get Yourself Optimized®98. Connecting to Infinite Energy with Yehuda AshkenaziOn the show today is Yehuda Ashkenazi. Yehuda is my Kabbalah teacher here in Los Angeles at the Kabbalah Centre, so I can vouch firsthand for his deep understanding of Kabbalistic principles and his ability to explain them clearly. Don't worry if this Kabbalistic concept isn't immediately clear, he will help to reveal and demystify some of the teachings and secrets of Kabbalah. We talk about transforming the negative into the positive, and how to align our outer physical world with our inner spiritual world. He has dramatically improved many lives, including mine, and I look forward to him...
2017-07-0658 min
Marketing Speak®89. Link Building Secrets of the Masters, Part 1 of 2 with Christoph CemperMy guest today is Christoph Cemper, a guru at link analysis who has been a noteworthy figure in the online marketing space since the early 2000s. He created the remarkable LinkResearchTools, an amazing toolset that can help you triage your bad links. One of the tricky (and frustrating) things about SEO is that once you're penalized by Google, it can be hard to recover. This is particularly true for manual penalties, as opposed to algorithmic penalties. Today, we'll chat about analyzing your link profile, the important differences between 302 and 301 redirects, and much more. Find Out More About...
2017-07-0552 min
Marketing Speak®88. Close Six and Seven Figure Deals with These Powerful Distinctions with Ephraim OlschewskiMy guest, Ephraim Olschewski, is someone who has had a profound impact on my life -- and I hope he will on yours as well. Ephraim is a high-performance coach for executives and business owners, with his rates starting at $100k a year for individuals and $1 million a year for organizations. Despite these high-value deals, he doesn't use contracts at all. In this conversation, he explains the compelling reason why, and offers insight into how to show up powerfully in your business and the world. I hope that all of my Marketing Speak episodes offer valuable informative learning, but...
2017-06-281h 07
Get Yourself Optimized®96. Optimize Your Soul with Adam SiddiqMy guest on today's podcast is Adam Siddiq who believes in using energetic discipline to optimize your soul, life and emotions to achieve peak performance and leave a positive impact on the world. If you're listening to this show, you're probably the type of person who's enlightened enough to know that the healthy response to being cut off in traffic isn't to succumb to shallow road rage, but rather to plug into forgiveness, understanding, and calm. But let's be realistic: that's far easier said than done. Adam brings incredible value to our conversation today, partly in his explanation of...
2017-06-221h 08
Get Yourself Optimized®93. Avoiding Cyber Threats Through Smart Security with Tom PattersonToday's guest, Tom Patterson and I talk about the dangers of the modern online world. A world in which just about everything about you is tracked by various machines and companies and is then sold -- after you willingly give away your rights to this information. A world in which there's a second version of the internet, full of people selling nefarious services. A world including innumerable people ready to steal your entire online identity and then ransom it back to you. Luckily, he's here to teach you some tips and tricks to help you stay safe in an...
2017-06-0157 min
Marketing Speak®83. Mobile Ranking Factors and How to Be Number One with Cindy KrumMy guest today, Cindy Krum, is the CEO and founder of the mobile marketing consultancy MobileMoxie. It's more and more important every day to have a strong mobile presence, and while building native apps for Android and iOS may sound like the standard choice, it's not necessarily the way to go. If it comes as a surprise to you that there are other options, or you knew that there are but want to learn more about them from a true expert, this is the perfect episode for you. Find Out More About Cindy Here: Cindy...
2017-05-2457 min
Get Yourself Optimized®91. How Everyday Habits Affect Telomeres and Cellular Aging with Elissa EpelElissa Epel, today's guest, is an expert in the field of telomeres. She co-wrote the The Telomere Effect with Dr. Elizabeth Blackburn, who won a Nobel Prize for discovering telomerase. Elissa, an associate professor at UCSF, explains in this conversation how certain behaviors and experiences can impact telomere length. She talks about stress, for example, which affects telomeres differently depending on the kind of stress. She also offers insight into how to protect yourself from premature cellular aging through mindset and lifestyle choices. Find Out More About Elissa Here: Elissa Epel at UCSF@Dr_Epel...
2017-05-1853 min
Marketing Speak®82. Advanced Digital Marketing Strategies That Get Results with Marty WeintraubToday I'm delighted to bring you Marty Weintraub, the author of Killer Facebook Ads, The Complete Social Media Community Manager's Guide and a guru at all things related to online marketing. In our conversation today, we take a deep, high-level dive into the world of marketing. If you've already got a solid grip on the basics and are hungry to expand your knowledge, this is the episode for you. We go into depth about topics such as segmentation, retargeting, and the importance of being platform-agnostic. Marty explores the cookie pool concept, discusses the difficulties with keywords on Google, and...
2017-05-171h 02
Get Yourself Optimized®89. What your Chronic Pain and Other Health Conditions are Telling You with Pete EgoscueIf you know much about pain management, body alignment, and chronic pain relief, chances are you've already heard of the Egoscue Method. As the creator and developer of the method, Pete -- who I have the pleasure of introducing as today's guest -- knows it intimately and understands exactly how it works. This exercise therapy program is globally acclaimed for treating chronic musculoskeletal pain and offering safe, effective, permanent relief from chronic pain. To hear how it works, as well as to learn about tips and techniques you can use to keep yourself fit, healthy, and pain-free, tune into...
2017-05-0453 min
Get Yourself Optimized®86. Get off Autopilot and Start Living with Intention with Brent CharletonToday's guest, Brent Charleton, is a true expert in "chair work". This remarkable experience, which is the culmination of a four-day journey, can be like the equivalent of six months of therapy accomplished in just one morning. He's licensed in psychotherapy as well as marriage and family therapy, but he's certainly not your typical therapist. We discuss ways to increase your sense of worth, his thoughts on psychotherapy, and how to cope with Trauma. Find Out More About Brent Charleton Here: BrentCharleton.net In This Episode: [01:45] - What is chair work, and how different...
2017-04-131h 04
Marketing Speak®76. Supercharge Your YouTube Marketing with Sean CannellToday we're talking to Sean Cannell, who is an avid YouTuber and a cofounder of the popular YouTube channel Video Influencers. As you might suspect, that means he's an expert on YouTube marketing. He's the go-to guy if you want to improve your YouTube engagement or deepen your understanding of the platform. We get down to the nitty-gritty on how you can improve your presence on YouTube and Beyond! Find Out More About Sean Here: Sean Cannell@SeanCannell on Twitterlearnyoutubetoday.com In This Episode: [02:03] - Sean discusses the difference between tactics and strategy as...
2017-04-051h 04
Marketing Speak®74. Making the Most of Your Facebook Ad Spend with Keith KranceWhen it comes to advertising on Facebook, Keith Krance is the expert. He's the author of the bestselling book The Ultimate Guide to Facebook Advertising. And today he's here with us! You'll hear him get into the nitty gritty of Facebook advertising, sharing tips, strategies, and techniques for how to get the most out of your Facebook ad spend. We also talk about how to scale campaigns on Facebook, explaining why using a smaller budget and letting Facebook have time to do its work can be an effective strategy. Find Out More About Keith Here: ...
2017-03-221h 02
Marketing Speak®73. The Strategies and Techniques Behind Viral Videos with Jamie SalvatoriToday we're talking to Jamie Salvatori, an expert in viral videos. He's the founder of Vat19.com, which is an eCommerce store featuring unique and quirky gifts, toys, candy, and curiously awesome oddities. Its YouTube channel currently boasts 3.5 million subscribers and nearly 3 billion video views. We discuss his views on marketing, and how to "try everything" in order to get your video seen. Find Out More About Jamie Here: Jamie Salvatori on LinkedIn In This Episode: [01:02] - Jamie talks about reaching that high level of YouTube success, crediting a lot of it to luck. [02:28...
2017-03-1556 min
Marketing Speak®72. Elevate Your Speaking Skills to Get Your Message Across with Tamsen WebsterToday's guest is Tamsen Webster who's a brilliant keynote speaker and change strategist. She's also an insightful "idea whisperer" who knows how to bring a talk or presentation to life. Her experience with the topic runs deep; she's the executive director of the oldest (and one of the largest) locally organized TED talk events in the world. She's particularly noteworthy for her simple yet powerful "red thread" framework, which she'll explore in depth in this episode. Find Out More About Tamsen Here: @tamadear on Twitter@TamsenWebster on FacebookTamsenWebster.comFind the Red Thread on YouTube
2017-03-0855 min
Marketing Speak®71. Sharing SEO Insight, Tips, and Tricks with Marcus TandlerToday's episode features Marcus Tandler who cofounded and runs the enterprise SEO software company OnPage.org, which has the goal of helping people create better websites that rank better in search engines. Marcus, a native of Munich, Germany, is a former super affiliate who was at one point in Commission Junction's top 5 earners in all of Europe. also runs a super-exclusive conference (or think tank, to use his terms) called SEOktoberfest in Munich every year. In our chat, Marcus takes the time to share much many of his work experiences with us. Find Out More About Marcus...
2017-03-011h 02
Marketing Speak®70. Transforming Your Business Through Mentors, Modeling, and Masterminds with Roland FrasierThis Week's Guest: There are three "M"s in transforming your business: mentors, modeling, and masterminds. In this episode, we'll hear about all three from the remarkable Roland Frasier. Roland is a principal partner at DigitalMarketer.com, which produces the Traffic & Conversion Summit. If you don't recognize DigitalMarketer.com in that context, you may recognize it because we've had two guests from the company on previous episodes of this podcast: Molly Pitman and Christine Hass. But let's get back to Roland. He started in real estate at 18 years old, then went on to found one of the...
2017-02-2154 min
Marketing Speak®62. Using SEO to Its Full Potential with Jay Abraham Interviews Stephan SpencerOn the off chance that you haven't already heard of him, Jay is a legend in the marketing world. In fact, he's known as the godfather of marketing. He's the CEO and founder of the Abraham Group, and has written two books: Getting Everything You Can Out of All You've Got and The Sticking Point Solution. It's fitting -- and only fair -- that Jay gets a turn to ask me questions, since he was the guest on one of my earliest Marketing Speak episodes. Once you've finished listening to this episode, go listen to that one...
2016-12-2857 min
Get Yourself Optimized®66. Establishing Accountability and Goals for Your Health and Fitness with Rob DionneRob Dionne is a certified personal trainer and nutrition expert, and -- with his wife -- half of the team behind Open Sky Fitness. He's the creator and co-host of the Open Sky Fitness podcast. He's been featured in Men's Health and on Wellness Force Radio, and, at 39 years old, is in the best shape of his life. It hasn't always been like this. Like many of us, he was athletic and active growing up. After college, though, he stopped working out and gained 30 pounds. It wasn't until he was 30 that he realized he needed to make...
2016-11-241h 06
Marketing Speak®41. How Celebrity Status Boosts Your Credibility and Profits with Mitch CarsonMitch Carson is the bestselling author of The Silent Salesmen and an experienced speaker and seminar promoter. He has produced and starred in infomercials that have grossed over 8 figures in sales. EPISODE Mitch Carson knows how to make you into a 'star' – not a Hollywood star, but a celebrity in your own field. Whether that's Digital marketing or dentistry, becoming a celebrity, or thought leader, in your niche can give you a competitive advantage that leads to more business for your brand. We Discuss: The 'Trifecta" of platforms yo...
2016-08-031h 02
Marketing Speak®24. Rank on Page One with Keyword Targeting and Link Building with Chloe Spencer Chloe Spencer is a 21-year-old internet entrepreneur who started her first business at 14 years old. She monetized her page one rankings into cold hard cash at age 15. She is now working as an individual consultant for web development, SEO and social media, as well as a professional writer. EPISODE While most teenagers are earning minimum wage at the local pizza joint, Chloe Spencer was earning over $1000 per month in passive income after building and starting an SEO campaign on her Neopets fan website. Chloe is living proof that to start a bu...
2016-04-061h 15
Get Yourself Optimized®17. How A Rockstar VA Can Give You More Freedom And Peace Of Mind with Carolyn Ketchum Carolyn Ketchum is the writer and creator of alldayidreamaboutfood.com, a popular blog dedicated to low-carb, gluten free recipes. She was the former VA for Stephan Spencer. EPISODE You might know Carolyn Ketchum for her highly popular food blog, All Day I Dream About Food, which receives over a million views per month. What you probably don't know her from is her past as my rockstar virtual assistant. That's right, in this very special episode I'm baring all and breaking down the secret entrepreneur technique of having a virtual assistant. Carolyn was a...
2015-12-171h 15