Shows
Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flowFive Ways to Boost Revenue with New Light Financial SolutionsIn this episode of Getting to the Bottom Line, host Stephanie Smith of New Light Financial Solutions is joined by her husband and business partner, Kris Smith, for a practical breakdown of five key revenue drivers that every business owner should understand. While many entrepreneurs believe increasing sales volume is the only path to more profit, Stephanie and Kris reveal smarter, more strategic levers that can dramatically impact your bottom line—without always needing more customers.From improving lead generation and conversion rates to maximizing customer retention, purchase frequency, and transaction value, they explain how minor tweaks in...2025-07-1813 min
Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flowExit Ready from Day One with Pete MohrThinking about selling your business someday—whether that day is next year or 10 years out? In this episode of Getting to the Bottom Line, Stephanie Smith sits down with lifelong entrepreneur and exit-planning coach Pete Mohr to unpack what “exit ready” really means. Pete explains why the right time to plan your exit is now and how the daily pursuit of creating value sets you up for the highest possible payout when you finally step away.You’ll hear real-world stories of owners blindsided by forced exits, the shocking ups-and-downs of business valuations, and the critical role clean bo...2025-07-0427 min
Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flowInvisible Businesses Don't Get PaidIn this solo episode of Getting to the Bottom Line, host Stephanie Smith shares a childhood story about a lemonade stand gone wrong—and how it perfectly mirrors what many business owners experience today. No leads. No conversions. No revenue.Stephanie breaks down two essential financial drivers every business owner must understand: leads and conversion rates. Through simple examples and real-world stories, she helps demystify how you can attract more of the right people and turn them into paying customers. Whether you're just starting out or looking to boost revenue, this episode offers practical, actionable advice to mo...2025-06-2009 min
Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flowBoost Your Revenue with Qualified Leads with Janine HaydenIn this episode of Getting to the Bottom Line, Stephanie Smith sits down with Janine Hayden—owner of Hayden Digital Group and lead-qualification expert—to uncover exactly how smart funnels and interactive quizzes can turn cold prospects into paying customers. Janine shares her journey from self-taught coder to sales-enablement strategist, and explains why asking the right questions up front not only filters out unqualified leads but also educates potential clients and keeps everyone engaged.Together, Stephanie and Janine dive into the “Core 4” framework for gathering high-quality leads: collecting the right data, optimizing existing lists, raising awareness of all your...2025-06-0624 min
Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flowWhere Did the Money Go? Let’s Talk Cash FlowIn this solo episode of Getting to the Bottom Line, Stephanie Smith tackles one of the most misunderstood topics in small business: cash flow. While most business owners obsess over profit or revenue, the real reason businesses fail is a lack of cash. Stephanie walks you through why cash—not profit—is the lifeblood of your business, how to track it, and what metrics actually matter when managing your money.Using real-world examples (and a bathtub analogy you won’t forget), she breaks down the six drivers of cash flow: receivables, inventory, payables, asset purchases, debt...2025-05-2116 min
Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flowStop Chasing Revenue and Focus on This InsteadIn this solo episode of Getting to the Bottom Line, Stephanie Smith breaks down a topic that every business owner needs to understand but few actually master: the difference between revenue, profit, and cash flow. If you’ve ever wondered why your sales look great on paper but your bank account still feels tight, this episode is for you.Stephanie walks through how each financial metric plays a role in your business, why cash flow is king, and how a high-revenue company can still fail without it. She shares practical examples—including the hidden costs of doing busi...2025-04-2313 min
Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flowHow to Turn Customers into Raving Fans with Eric DinglerMarketing doesn’t have to be overwhelming or expensive—especially when you have a clear framework to follow. In this episode of Getting to the Bottom Line, Stephanie Smith sits down with global marketing strategist and digital nomad Eric Dingler to break down the four essential stages of his Marketing Momentum Framework: Awareness, Consideration, Purchase, and Advocacy.Eric shares real-world insights from his travels to 15+ countries and how constantly being a “first-time customer” helped him pinpoint what makes a brand stand out. Learn how small businesses can turn silently satisfied customers into vocal raving fans, the power of email...2025-04-0936 min
Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flowWhy Your Money Mindset is Blocking Your Cash Flow with Pericles RellasIn this powerful episode of "Getting to the Bottom Line," I sit down with Money Mindset Expert Pericles Rellas to talk about the hidden beliefs and subconscious patterns that silently sabotage business success. With over 25 years of experience, Pericles has helped individuals and entrepreneurs reset their "financial thermostat"—the internal setting that dictates how much wealth we allow ourselves to earn, keep, and enjoy.We dive into the four-step process to clear financial blocks, what it means to truly be open to receiving money, and why more income doesn’t always equal less stress. Whether you're constantly feel...2025-03-2631 min
Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flowHow to Turn Existing Customers into Repeat Buyers with Andrew LawsWhat if the key to growing your business wasn’t just getting more leads, but keeping the customers you already have? In this episode of Getting to the Bottom Line, I sit down with Andrew Laws of Yeso I.O. to talk about one of the most overlooked but powerful business drivers: customer retention. We explore creative ways businesses can re-engage past customers, build long-term loyalty, and increase revenue—all without chasing after new leads.Andrew shares unique marketing strategies that have helped businesses thrive, even in challenging times. From engaging email lists in unexpected ways...2025-03-1232 min
Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flowAvoiding Costly Cyber Mistakes in Your Business with Justin KaneIn today’s digital world, cybersecurity isn’t just for big corporations—small businesses are now prime targets for hackers, phishing scams, and data breaches. In this episode of Getting to the Bottom Line, I sit down with Justin Kane, CEO of DoubleChecked, to discuss the most common cybersecurity mistakes business owners make and how to protect your business, data, and reputation.From multi-factor authentication (MFA) and password management to cyber insurance policies and phishing scams, we break down simple, cost-effective strategies that every business owner can implement to reduce risk and prevent costly cyber attacks. Learn how to...2025-02-2633 min
Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flowUncovering Hidden Gems: How Website Analytics Can Boost Your Bottom Line with Philippa GamseStep into the world of web analytics with our guest, Philippa Gamse, who brings over 25 years of expertise in digital marketing strategy and analytics. Philippa takes us on a fascinating journey, sharing how businesses can transform raw data into impactful strategies that drive profitability. We explore the nuanced art of optimizing calls to action for better conversions, using tools like Google Analytics to track and enhance user behavior. Philippa's insights reveal how even small adjustments in web content can significantly improve audience engagement and retention, as demonstrated in a compelling case study. Moreover, we confront the underrepresentation of women...2025-02-1227 min
Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flowConquering Chaos: How Business Owners Can Take Back Control with Scott BeebeWhat if you could transform chaos into clarity and reclaim control over your business operations? Join us as we uncover the intriguing journey of Scott, the visionary founder of Business on Purpose, who shares his extraordinary shift from telemarketer and pastor to becoming a transformative business coach. Scott's mission is to liberate business owners from the never-ending cycle of chaos by focusing on four critical pillars: purpose, people, process, and profit. Through our conversation, you'll learn how these elements can unlock your business's potential and ensure sustained growth.Scott introduces a strategic roadmap, guiding business owners through...2025-01-2924 min
Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flowUnlocking Sales Success Through Personality Styles with Nancy ZareUnlock the secrets of successful sales with Nancy Zare, the renowned sales whisperer, as she joins me, Stephanie Smith, on "Getting to the Bottom Line." Nancy's unexpected journey into sales began in her childhood, navigating her parents' rocky marriage. She has since transformed those experiences into a powerful likability system that aligns communication with the personalities of prospects. Discover how this method can reduce sales resistance and foster trust, leading to more prosperous business relationships. Nancy offers a unique perspective on recognizing and adapting to different personality styles, much like love languages, to enhance your sales techniques....2025-01-1526 min
Let’s talk about Sex with Stephanie SmithA Vibe a Day Keeps the Doctor Away ..... 100% guaranteed!Ever wondered how a vibrator can be your secret weapon to a healthier body? Prepare yourself for a no-holds-barred discussion on the health benefits of vibrators, aimed to surprise you. I'm Stephanie, your host, and I'm here to introduce you to a whole new world of vibration therapy. We'll explore how this often-overlooked device can help reduce body tension, boost blood flow in often-neglected areas, and even improve the function of your liver. Trust me, by the end of this episode, you'll be rethinking the role of vibrators in your daily routine.But we won't just stop...2025-01-0119 minLet’s talk about Sex with Stephanie SmithVibrating to a Better You: Health, Pleasure, and the Wonders of Vibration TherapyEmbark with me, Stephanie Smith, on a revelatory path where the quest for a vibrant sex life meets the pursuit of holistic well-being. As we peel away layers of conventional health wisdom, I'll take you through my transformative journey where alternative therapies like vibration therapy play the starring role, offering benefits from weight management to enhanced sexual vitality. Forget the old adage of an apple a day, and join the 'vibe a day' movement to discover how shedding pounds and toning muscles through this innovative method can do wonders for your self-image and bedroom escapades. I'll get candid about...2024-12-2811 minLet’s talk about Sex with Stephanie SmithGilfy says- A Vibe a day keeps the doctor away! Check out ALL the benefits!Imagine shedding unwanted pounds, enjoying better sleep, and even reducing incontinence issues with just 15 minutes of 'vibing' each day. That's the transformative power of vibration therapy, a wellness practice backed by science and personal success stories. Join your host, Stephanie Smith, as we delve into this incredible approach to health, exploring how regular vibe sessions can benefit everything from liver health to pelvic strength. For both men and women, this fascinating therapy has the potential to revolutionize your wellness journey.But wait, there's more. Beyond the health benefits, we'll also equip you with practical tips to effortlessly...2024-12-2521 min
Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flowYour Story Matters: Writing a Book to Grow Your Business with Kate AllysonCurious about how writing can revolutionize your business? In this episode, we welcome the inspiring Kate Allyson, a book writing coach, editor, speaker, and author, who transitioned from a music educator to a beacon for neurodivergent women entrepreneurs. Kate shares her insights on the transformative journey of writing a book—not just as a business tool to draw in the perfect clients and capture media attention, but as a personal voyage that builds confidence and tackles imposter syndrome. Listen as we unravel the art of storytelling and its power to connect, making any book a compelling lead magnet.2024-12-1818 min
Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flowFrom Social Media Overwhelm to Strategy Success with Kate GilbertUnlock the secrets to social media success with me, Stephanie Smith, and our dynamic guest, Kate Gilbert. A social media virtuoso and compassionate coach, Kate transitioned from running an online knitting magazine to coaching entrepreneurs through the digital landscape upheaval during the pandemic. We'll unpack her transformative 30 Day Sprint program that helps business owners effectively navigate platforms like LinkedIn, Instagram, and Facebook, promising to turn social media from a stressor into a strategic asset for your business.Get ready to rethink your approach as we tackle the dynamic world of social media content. Like a game of...2024-11-2628 min
Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flowHow Better Copywriting Can Transform Your Business with Jon ClemenceEver wondered how precise language can shape the success of your business? This episode promises to unlock the secrets of elevating your writing skills, with insights from our esteemed guest, Jon Clemence. Transitioning from a 15-year corporate stint to running his own editing agency, Jon shares his strategic journey and the pivotal role of meticulous word choice in boosting a company's financial health. From common pitfalls to strategies for improving written content, his expertise is a goldmine for anyone looking to refine their business communication.Join the lively discussion on the dynamic interplay between human creativity and...2024-11-1328 min
Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flowFinancial Clarity for Entrepreneurs with New Light SolutionsWhat if you could revolutionize your business's financial approach with just one episode? Join us for a transformative conversation as Stephanie Smith and her husband Kris Smith, co-owners of New Light Financial Solutions, uncover the secrets of financial empowerment for entrepreneurs. We share our personal journey of expanding our business into a larger space to better serve you and discuss the critical role an outsourced CFO can play in businesses of all sizes, not just the giants like Coca-Cola. Together, we aim to dismantle the anxiety and confusion that financial matters often bring to business owners, providing the clarity...2024-10-3011 min
Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flowGrow Your Customer Base With Digital Accessibility with Nicole NaultDiscover how embracing digital accessibility can transform your business landscape with insights from web designer and certified digital accessibility specialist, Nicole Nault. Driven by her personal journey with visual impairment, Nicole transitioned from event management to crafting inclusive digital spaces, and she’s here to share her expertise. Learn why making your website accessible isn’t just a legal obligation but a strategic advantage. By implementing features like alternative text for images and closed captions for videos, businesses can not only enhance user experience but also tap into a wider audience, considering that one in five people have a disa...2024-10-1629 min
Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flowKnow your Price or Pay the Price with The Price WhispererUnlock the secrets of pricing strategies that can revolutionize your business's profitability with insights from Per, the Price Whisperer. Join me, Stephanie Smith, owner of New Light Financial Solutions, as we discuss the hidden power of minor pricing adjustments. You'll discover how a mere 1% increase in prices or reduction in discounting can yield an astounding 11.3% rise in profitability. This episode will guide you through the strategic nuances of pricing, revealing how even small changes can significantly enhance your revenue, profit, and cash flow, ensuring your business’s long-term success.From large corporations to small consulting firms, strategic pr...2024-08-0738 min