Shows
It's No FlukeE228 Stephanie Stabulis: The Shift from Attention to IntentionStephanie Stabulis is a 15-year veteran influencer marketing strategist working exclusively in the industry since the early days of modern influencer marketing. She’s developed impactful, award winning programs and campaigns across a wide range of consumer industries for icons such as Southwest Air, ESPN, Budweiser, Nestle, Nickelodeon, McDonalds, TJMaxx, KellaNova, Sanofi, and Smirnoff. She has worked at both large and small marketing and ad agencies, has freelanced, owned a business and been a full-time employee. She is a VP of Strategy & Analytics at OneFluential, servicing the L’Oreal US portfolio of beauty brands. As a speaker, writer, colleague and...
2025-08-2236 min
Women in Influencer MarketingA Freelancer Who Went Back to Agency LifeToday we’re speaking with Stephanie Stabulis of McCann Content Studio.
Stephanie is the VP, Influencer Marketing US at McCann Content Studios. She is a veteran influencer marketing leader specializing in develop influencer marketing strategies and programs for brands. She’s designed and managed award-winning campaigns for start-ups through Fortune 500 companies including icons such as Southwest Air, ESPN, Budweiser, Nestle, Nickelodeon, McDonalds, TJMaxx and Kellogg’s. Her focus lately has been on creating better efficacy in influencer marketing for brands, while protecting the intimate relationship between influencer-creators and their followers.
Step...
2024-02-201h 08
2022-05-261h 00The Era of Creation01: How I Almost Quit the Influencer Industry4 Years ago, I almost quit the influencer marketing industry. Instead, it became a turning point in my career as a professional. This is THAT story. Learn...- The downfalls of the influencer marketing industry- The benefits of true influence- Responsibilities of the industry- Principles for putting out better partnerships
2022-04-0748 min
Sweet Bytes with SandraNIL the Byte: Dr. Sandra Colton-Medici + Guest Stephanie StabulisIn Episode 42 of Sweet Bytes with Sandra, your host, Dr. Sandra Colton-Medici talks with Social Media Marketing Expert, Stephanie Stabulis about NILs and how their new legal status can impact the NCAA athletes, the difference between content creators and influencers and the toll of social media on mental health. Book Your Brand Audit HERE Take 15% Off of Your First Order of $50 or More onShopCollegeOfStyle.com - Use Code: HELLO15 Sign up for the Cool Hunter Newsletter - Click this LINK. Follow Sandra on Clubhouse - Click this LINK. RSVP for Social Strategy Sundays on TikTok - HERE ...
2021-11-1831 min
The Era of Creation17: Brand Deals for Student Athletes in the Era of NIL (REPLAY)This is a REPLAY episode of a featured conversion with Kristi Dosh of the Business of College Sports Podcast. The podcast spans a wide range of topics around what to expect as NCAA athletes are now able to monetize their Name, Image and Likeness. Quick Links:Business of College Sports - https://businessofcollegesports.com/ Podcast - https://businessofcollegesports.com/category/podcast/
2021-10-2154 minThe Era of Creation16: Creating, Centralizing & Monetizing a Blog with Mindy MarzecWhat kind of role do blogs play in modern Creator Culture and Influencer Marketing? What better way to find out than to chat with someone who's ran a successful one! In this episode I sit down with Mindy Marzec of This Fairytale Life / Fairytale Social to chat all things blog. - A brief history of blogging- How she got inspired to start- Making the leap from blogger for fun to blogging as a business- Keeping a blog in the era of social platforms- Why web and blog is centric to...
2021-09-1552 minThe Era of Creation15: The Bigger Picture - Mental Health & Wellness for Creators and Brands with Whitney LauritsenWe've had social media in our lives for years now, but have we stopped for a moment to think about how it has impacted our mental health and wellness? I chat with Whitney Lauritsen, a 10 year plus content creator, about some of the greatest shifts that have occurred in content creation and influence and how it's impacted what I call the "bigger picture". We chat through some of the implications that your online identity can have and contribute to as well as how creators can think differently to protect their own mental health and wellness. We chat:...
2021-07-271h 21The Era of Creation14: Managing your Mood to Bring your Best to Work (Solo Chat)Do you know how to control your mood toward work? We all experience hard days, times where we feel tired and burnt out - those days where we may make choices to take short-cuts and bring our best, which can translate into many missed opportunities. In this quick solo chat, I recap how I change my environment to help manage my mood so that I can bring my best to my work and have less "hard" days. In this episode, I chat:- Managing your Energy- Speed & Space in Schedule- Physical Environment ...
2021-05-1016 minThe Era of Creation13: How to Grow Your Existing Business with a Talent Manager with Johanna VossWhen is the perfect time to hire a talent manager? I was #blessed to sit down with Johanna Voss who gave the 411 on everything talent management, from the skill sets she brings to your business to exactly what value she provides (and doesn't provide!) We also had the opportunity to prove that when it comes to what is needed to succeed in a brand partnership - brands and talent want the same things! In depth, we cover:- The skillsets that brought her talent management- Creativity vs. Operational Mindset - what do brand partnerships need...
2021-04-291h 22The Era of Creation12: 3 Rules for Conscious Content Creation (Solo Chat)When you create content, why are you doing it? Are you feeling the need to just "keep up" with the online world or are you creating from a place of true personal reflection? Is there intention behind your content? Most marketers will not talk about the massive about of tune-out happening online. Do you feel it? Do you feel there are moments when you are simply LIKING without awareness to what you are liking? Do you sometimes feel forced to create to keep up with "best practices" that other accounts are telling you you must follow? We are...
2021-04-2129 minSweet Bytes with SandraInfluence the Byte w/host Dr. Sandra Colton-Medici + Guest Stephanie Stabulis In Episode 30 of Sweet Bytes with Sandra, your host, Dr. Sandra Colton-Medici discusses the following: Sandra gives her top tips for creating calls to action on social media posts. Listener question: What part of your job do you like the most? Sandra interviews the Founder of Social Creates Impact, Stephanie Stabulis. Sandra highlights one of her favorite gigs, performing in a music video with The Dream. Affiliate Mentions/Links: Toms Shoes, Webinarninja Your Chance To Be FEATURED on Sandra's Spotify Playlist: Click HERE to submit your music to be featured on...
2021-04-0130 minThe Era of Creation11: Forming a Legal Entity as an Influencer or Content Creator with Bobby RobinsonSo you are actually getting brand partnerships and earning money from your social media feeds - now what? I sat down with Bobby Robinson, AKA The Influencer Attorney to go over some of the first steps you should taking in forming a business and why it's so important! In this episode, we chat:- At what point does a content creator or influencer need a legal entity?- What's the purpose of having a legal entity and what is it necessary?- Separation of personal vs. professional as it relate to finances & liability- What...
2021-03-2954 minThe Era of Creation10: Resetting Expectations + Addressing Challenges in Influencer Marketing with Courtney CanfieldTwo strategist collide (well, serendipitously come together) to talk about some of the hottest challenges that both brands and influencers are facing in the influencer marketing industry. In this episode, we chat:- What has influencer marketing evolved to?- How IS influencer marketing going? What are its downfalls? It’s challenges? It’s uncomfortable moments? - Does influencer marketing make sense for every brand? - How Competitive is it?- What happens when influencer marketers or influencers really don’t know what they are doing?- Challenging brand expectations as both a market...
2020-12-0353 min
The Business of College SportsBrand Deals for Student Athletes in the NIL EraI'm joined today by Stephanie Stabulis of Social Creates Impact, who I've been partnering with on some educational programming for coaches, administrators and student athletes as we enter the NIL era.Stephanie is a former award-winning, top influencer marketing agency executive passionate about bringing more training, resources and education to influencers and brands. She has designed campaign strategies for hundreds of brands from small-startups to dream clients like ESPN, OREO, Nickelodeon, Southwest Airlines, Macy's, Gilden Apparel, and Sour Patch Kids.In this episode, I tapped into Stephanie's knowledge on a variety of topics related to...
2020-12-0152 min
Inner SirclePerspective shared by Stephanie Stabulis about Instagram KPIs and tactics to achieve them.On this episode, I talk about some perspective shared by Stephanie Stabulis about Instagram KPIs and tactics to achieve them.
From her:
👉🏽 DMs are actually the number one ranked factor for who's content you see. As a consumer, you see more content of the stories you react to and the people you DM the most. This wasn't even LISTED on this rank, but it's so key to give people opportunities to respond to your stories content to increase the % of your audience that you engage with.
👉🏽 The algorithm is machine learning and its personalized...
2020-10-1603 minThe Era of Creation09: Differentiating & Developing Identity through Brand Design with Nekhira McLaurineIn this episode we sit down with Nekhira McLaurine, Branding & Brand Design Strategist, to talk about what "brand" is and how it can help creators stand out as new "creators" are born each day. We chat:- What Is a "brand" and why Is It relevant to creators?- The Dangers of Copy Aesthetic + Branding- Creating a Unique Identity- The balance between differentiation vs. familiarity- Branding for Creators: Messaging, Personality, Audience, Visuals- The Delivery of "Your Art"- The Alignment Between "Self" Development & "Brand" Development...
2020-10-141h 15
The Distinct Brand PodcastThe Distinct Brand Podcast | Ep. 5 - Founder of Social Creates Impact, Stephanie Stabulis.The Distinct Brand Podcast | Ep. 5 - Founder of Social Creates Impact, Stephanie Stabulis.
In this episode, Alex Onaindia and Jonathan Lubic, co-founders of Distinction Agency, speak with Stephanie Stabulis, Founder of Social Creates Impact.
Alex and Jonathan speak with Stephanie about how she became involved in the influencer marketing industry. Stephanie entered the industry as public relations was evolving into the digital age and influencer marketing was getting started. Stephanie worked as an executive for HireInfluence prior to starting Social Creates Impact. She was inspired early on by campaigns from Taco Bell and Wendy's and would a...
2020-08-2728 minThe Era of Creation08: Finding Perspective, Passion & Purpose in Your Creative Process with John HiersIn this episode we sit down with John Hiers, a long time friend and photographer specializing in travel and street photography. We talk about his creative process, his purpose and mission behind what he creates and how he allows his art to be fueled by his passion. We chat:- Finding Your Own Perspective & Integrating Personal Spin- Establishing a Creative Process for Shooting- Finding the best spots to shoot while traveling- New Angles In Common Photo Spots- Migrating from Left brain to Right brain - How Purpose functions...
2020-08-0435 minThe Era of Creation07: 3 Approaches to Set Pricing as an Influencer & CreatorHow do you put a price on your partnership with brands? It's a HARD question because it requires a conversation around putting a price on personal worth. While I will never be in a position to assess the worth of another human, I CAN bring knowledge to the table about how to set your pricing in a way that is going to be create mutually positive outcomes with ROI for both brands and creators. I CAN help you consider and understand the wide diversity in pay offers and asks, the goals of brands and much more.In this...
2020-07-161h 01The Era of CreationREPLAY: Creating a “Legacy” vs. Creating a “Business" on the Goal Getter Podcast with Erica MartinREPLAY of "The Goal Getter Podcast with Erica Martin" on Creating a Legacy vs. Creating a business. Original Episode / Erica's Podcast on iTunes: https://podcasts.apple.com/us/podcast/goal-getter-podcast/id1511654077?i=1000475730656We chat:- The catalyst behind creating Social Creates Impact- Why it’s a “legacy” rather than a “business” - What “legacy” means - Bouncing between entrepreneurship and the corporate world - My start in Influencer Marketing - Why I’m passionate about mending influencer marketing issues - The future of Influencer Marketing- The importance of di...
2020-06-1738 minThe Era of Creation06: Making Your Own Blueprint through Consuming and Creating with Jake ThompsonLONG OVERDUE EPISODE with the one and only Jake Thompson, Founder and Chief Encouragement Officer of Compete Every Day, Keynote Speaker and newly published author. We touch on everything from comparison vs. competition to storytelling and legacy, as he took me through the story of how and why he created Compete Every Day, how it colors his life story, and how his brand has expressed itself through apparel, content, coaching, speaking and his brand new book Compete Every Day: The Not So Secret Secret to Winning In Your Work and Life. Most importantly, we chat about how both CONSUMING from...
2020-06-1159 min
The Marketing School Podcast2: Taking the leap to becoming an entrepreneur and leaving a legacy vs. just a company with guest Stephanie Stabulis.Becoming an entrepreneur isn’t an easy road, there is a lot of back and forth when it comes to making the decision on running your own business. My guest Stephanie Stabulis has worked in the corporate world with companies like Nickelodeon. Stephanie, like me, knew there was something more her dream job wasn’t fulfilling. She struggled between whether she belonged in the entrepreneur world or corporate world and what path would lead her to her personal goals.
Stephanie's niche is in the influencer marketing space, she has a ton of experience in branding and marketing.
2020-05-2538 minThe Era of Creation05: 6 Ways to Tap Into a More Creative Mindset (Solo Chat)Are you creative? I was a creative at heart, evident through my childhood, but I lost that dominance of creativity when I choose to allow my logic and strategy to dominate. So how do we shift from logic based thinking into a more creative mindset, when we really need to? We Talk About 6 different ways to tap into a more creative mindset:- Slowing Down- Getting Inspired- Tweaking vs. Copying of Ideas- Being nonsensical- Questioning the Status Quo- Paying Attention to Surroundings
2020-05-1319 minThe Era of Creation04: Authentically Creating Through MLMs With Michelle RoccoI sat down with Michelle Rocco to tackle a really BIG question - how do you stay "authentic" to yourself when working with an MLM? MLMs are notorious for their opposition, yet provide outstanding opportunities for many to create and cultivate a side hustle. How does she overcome the opposition? Our chat dives into:// - // overcoming opposition to joining or selling through an MLM // - // being authentic when something is so obviously new to your lifestyle// - // where to "self-teach" so your actions don't less templated or copied// - // taking pressure off of selling...
2020-05-0658 minThe Era of Creation03: How Influential Impact Is Accessible to All Size Creators (Solo Chat)This episode is a preview of the Creator Elevation Digital Workshop (https://www.socialcreatesimpact.com/digital-workshops). We chat -- Rewriting what an "influencer" actually is- What it means to "influence"- How influence is scaled in influencer marketing- The formula brands use to establish value from an influencer partnership- The things GOOD influencers have (that are not a huge following) - Some starter points on what is ACTUALLY valuable to brands- Preview of the 7 Influencer PrototypesYou can find more information about the course socialcreatesimpact...
2020-04-2224 minThe Era of Creation02: The Impact of Extra Time & Social Distancing on Creation (Collective Voices)This episode features short-clips from 7 creators from different businesses and backgrounds sharing some of the changes or new directions they are taking in life and business with the extra time created by social distancing and quarantine. With extra time comes opportunity to build something - and I wanted to dig into some creative ideas for pivots, hobbies and ideas for how to use this extra mass of time. The episode dives into:- Some things to do differently if you are job searching at this time- Balancing self-care and the need to "create" or be...
2020-04-0231 minThe Era of Creation01: Creating Purpose from The PanicThis is a special issue about some of the impacts that COVID19 has had on my life (personally) and how I choose to break through much of the panic to find the purpose in where life is suppose to take me. In this solo talk episode, I go into:- How I found PURPOSE in what I do for a living and how it matters to the END END customer or GREATER social work- How the impact of the pandemic was calling me to step up into a role that required me to share my views...
2020-03-2522 minThe Business of College SportsStudent Athletes Monetizing Their InfluenceI'm joined this episode by Stephanie Stabulis, VP and Senior Strategy Director at HireInfluence, an influencer marketing agency. We talk about the types of opportunities out there for student athletes if they can monetize their name, image and likeness and the role she thinks athletic administrators should play. Stephanie also gives advice on how student athletes can best position themselves to capitalize on these opportunities and also mistakes to avoid. Linked below are articles I wrote for Forbes and Entrepreneur that included Stephanie and the topics discussed in this podcast:Marketers Bullish on Monetization Opportunities...
2020-02-2542 min