Shows
Brand Master Podcast303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)Brand physics is how brands embed in the brain—through memory, emotion, and instinct. In this episode of the Brand Master Podcast, Stephen sits down with Dan Wallace—marketing professor and co-author of The Physics of Brand—to unpack how brands earn value, hold it, and sometimes lose it.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/This episode breaks down the mechanics of brand value—not from a spreadsheet, but from how people feel, remember, and decide. Dan walks through how memory structures affect choice, how the Experience Economy changes what brands need to deliver, and why the “Beer on Mind” model still...
2025-04-1543 min
Headsmack: Conversations with MisfitsStephen Houraghan / Brand Builder. Brand Master Academy. BrandBuilder.aiThe Branding Blind Spot That’s Costing You CustomersIn this conversation, Paul Povolni and Stephen Houraghan explore the multifaceted world of branding, discussing their personal backgrounds, the journey into branding and design, and the importance of understanding brand strategy. They delve into the definitions of brand, branding, and marketing, emphasizing the human experience and the depth of meaning behind branding. The conversation highlights the significance of consistency and clarity in shaping brand perception and the need for a strategic approach to branding. In this conversation, Paul Povolni and Stephen Houraghan delv...
2025-02-0253 min
Brand Master Podcast300 | Top AI Marketing & Branding Tools & Strategies (w/ Neil Patel)Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman. This episode is a must-watch for anyone looking to refine their approach to branding with strategic frameworks and real-world applications.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this discussion, Stephen, Rob, and Robin provide valuable perspectives on the necessity of structured processes in brand identity design, drawing from the updated version of Alina Wheeler's renowned book. Learn how to appl...
2024-09-1938 min
Build Better BrandsFounding Brand Master Academy with CEO Stephen HouraghanDanielle spoke with Stephen Houraghan, brand strategist, consultant, CEO and Founder of Brand Master Academy and BrandBuildr.ai. He hosts The Brand Master Podcast, featuring guests like Seth Godin and Marty Neumeier.With a background in business and finance, he later gained qualifications in design and marketing, founding the Iconic Fox Agency, and offering brand strategy and creative services globally. Stephen has contributed to publications such as Hubspot, Marketo, Creative Bloq and has appeared as a guest on countless industry podcasts and summits.KEY TAKEAWAYSStephen talks about his early career...
2024-06-2050 min
Brand Master Podcast299 | Designing Brand Identity With Structure & Processes With Rob Meyerson & Robin GoffmanExplore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
This episode is a must-watch for anyone looking to refine their approach to branding with strategic frameworks and real-world applications.
In this discussion, Stephen, Rob, and Robin provide valuable perspectives on the necessity of structured processes in brand identity design, drawing from the updated version of Alina Wheeler's renowned bo...
2024-04-2543 min
Great X Courses - Learn Online With New Courses & SoftwaresStephen Houraghan – Brand Master Secrets – Free Download Course AcademyStephen Houraghan – Brand Master Secrets – Free Download Course Brand Master Academy – Stephen H.
Get this course here => https://www.greatxcourses.com/courses/brand-master-secrets-by-stephen-houraghan-free-download-course
This is the only program you need to become an In-Demand Brand Strategist and attract High-Paying Clients who are looking for more than just a logo!
For More Courses & Latest Episodes Downloads => https://www.greatxcourses.com
2024-03-0611 minGreat X Courses - Learn Online With New Courses & SoftwaresStephen Houraghan – Brand Master Secrets – Free Download Course AcademyStephen Houraghan – Brand Master Secrets – Free Download Course Brand Master Academy – Stephen H.
Get this course here => https://www.greatxcourses.com/courses/brand-master-secrets-by-stephen-houraghan-free-download-course
This is the only program you need to become an In-Demand Brand Strategist and attract High-Paying Clients who are looking for more than just a logo!
For More Courses & Latest Episodes Downloads => https://www.greatxcourses.com
2024-03-0611 min
Healthy Brand with Howie ChanEP. 31 From Stockbroker to Brand Master: The Journey of a Brand Strategist with Stephen HouraghanStephen Houraghan is the founder of Brand Master Academy and host of the Brand Master podcast. He started his journey as a stockbroker and now trains creatives on brand strategy.Learn more about Stephen:Brand Master AcademyInstagramLinkedInYouTubeLessons:Transition to design and journeyOrganic growth in brand strategyNavigating career transitionsEmbracing change in the marketValue of education in strategyBuilding an audience through contentPersonal connections for brand expansionPodcasting and industry trendsA devastating client storyConnect with Howie:LinkedIn
2024-02-211h 15
Brand Master Podcast295 | 3 Pillars Brand Positioning To Find A Competitive AdvantageExplore the three pillars of brand positioning and develop processes for an effective differentiation strategy
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
The discussion starts by analyzing audience demographics and psychographics, creating a tailored brand persona. It then examines competitors to identify market gaps and opportunities.
The focus then shifts to crafting a unique differentiation strategy, rooted in audience insights and competitive analysis, to stand out in a crowded market.
Stephen also highlights the role of creativity in brand positioning, urging a deep market understanding and leveraging insights for a unique brand narrative.
In summary, this...
2024-02-0112 min
Brand Master Podcast288 | How To Use Strategy In Personal Branding (Ghetto Country Brandmother)Welcome to a fascinating journey of brand evolution with Phyllis Williams Strawder, known as the 'Ghetto Country Brand Mother', in this engaging episode of the Brand Master Podcast.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Explore the transformation from a booming barbecue business to the vibrant field of brand strategy. Learn about Phyllis' strategies for overcoming imposter syndrome, realizing self-worth, and harnessing the power of strategic personal branding.
Join Stephen Houraghan and Phyllis Williams Strawder for an inspiring discussion that will transform your perception of brand strategy and personal branding. This episode not only unve...
2023-11-2730 min
The Remote CEO Show600: Brand Building: A Strategic Blueprint with Stephen HouraghanIn this episode of The Remote CEO Show, I had the pleasure of interviewing Stephen Houraghan.
Stephen Houraghan, a seasoned brand strategist and CEO of Brand Master Academy, combines his finance and business acumen with expertise in design and marketing to pioneer proprietary brand-building systems. His processes and systems shared through Brand Master Academy programs, a podcast, a YouTube channel, and the growing Brand Strategy Community, have empowered countless businesses worldwide.
2023-09-0134 min
Follow The Brand Podcast with Host Grant McGaughSeason 7 Brand Masters Episode 11: Mastering the Art of Brand Strategy: Insights from Stephen Houraghan CEO and Founder of Brand Master AcademySend us a textIntroduction:In this captivating episode of the Follow The Brand Podcast, we are thrilled to welcome the esteemed brand strategist Stephen Houraghan. Join us as we dive into the world of branding and marketing, and uncover the secrets to building powerful brands that leave a lasting impact. Get ready for a wealth of knowledge and inspiration as Stephen shares his expertise and insights.Key Takeaways:The Power of Emotional Branding:Stephen emphasizes the importance of evoking emotions through your brand. Discover how tapping into your target audience's emotional...
2023-05-2956 min
Branding Deep Dive with Ahmed Cheema55. Becoming a Brand Strategist with Stephen HouraghanToday we’re talking to Stephen Houraghan. Stephen is a freelancer turned brand strategist and the founder of Brand Master Academy where he helps freelancers evolve into brand strategists using his proven system. His program has helped over 20,000+ students including clients that have gone from charging just a few thousand dollars to winning projects worth over $60,000. Stephen’s unconventional approach has transformed struggling agencies into highly paid and sought-after brands.On his ‘Brand Master’ podcast, Stephen has interviewed leaders in the branding industry including Sunny Bonnell, Douglass Davis, Michael Janda, and Marty Neumeier.In this episode...
2023-04-0544 min
The Unified Brand - Branding PodcastThe Importance of Building a Human Brand With Stephen Houraghan from Brand Master AcademyToday we are joined by Steven Houraghan brand strategist, (agency owner), podcast host and founder of Brand Master Academy.In this episode, Stephen talks about the importance of building a human brand and how that can increase connection with your audience, build revving fans and grow your business.Check out Stephen's links below. ------------------------------------------------------------Stephen's LinksBrand Master Academy Course - https://brandmasteracademy.com/brand-master-secrets/Facebook - https://www.facebook.com/brandmasteracademy/Website - https://brandmasteracademy.com/Linkedin - https://www.linkedin.com/in/stephen-houraghan/...
2023-02-2340 min
SIMPLE brand With Matt LylesStephen Houraghan - Becoming a Brand Strategy MasterIn this week’s episode of the SIMPLE brand podcast, I talk with Stephen Houraghan, host of The Brand Master Podcast! Stephen’s a brand strategist, consultant, the CEO and Founder of Brand Master Academy, and the host of one of my favorite branding podcasts, The Brand Master Podcast.Stephen and I discuss his lessons all around what branding and brand strategy truly are and how you can use his processes and f...
2023-02-2247 min
The Master Your Business Podcast6. How to Make Sure Your Brand Doesn’t Blend in With Stephen HouraghanSend us a textIn this episode, we delve deep into all things branding! The importance of a brand strategy, brand identity, your audience and much more with Stephen Houraghan. Stephen is a brand strategist, consultant, the CEO and Founder of Brand Master Academy and the host of The Brand Master Podcast. Stephen has helped tens of thousands of students and followers to transform their businesses and multiply their revenues by leveraging the brand strategy systems, processes, and tools he provides through his teaching and programs.Enhance your listening experience with our detailed s...
2023-02-0745 min
The Traffic & Conversions ShowHow to Attract Dream Clients That Respect Your Talent and Value Your Offering with Stephen HouraghanJoining me today is Stephen Houraghan who is a Brand Strategist and Founder of Brand Master Academy. He has created a proven system that provides the keys to a structured framework that helps freelancers and agencies evolve into brand strategists. Stephen is on a mission to revolutionize the way branding professionals operate.So today is all about how to attract dream clients that respect your talent and value your offering!Let’s talk about…What positioning is and why it’s important for brandsThe difference between going deep instead of wide when it comes to you...
2022-06-2936 min
The Selling ShowBecome a Brand Master with Stephen HouraghanStephen Houraghan is a freelance designer turned brand strategist and the CEO and Founder of Brand Master Academy and the host of The Brand Master Podcast. His programs and systems have helped thousands of brand-builders to understand, develop and implement effective brand strategies for their own brands and their clients' brands. Stephen talks about the benefits of niching your business for your branding, the difference between branding and brand strategy, the direct link to sales and branding, and so much more!
2022-04-1438 min
Brand Tuned - Rounded Business DesignStephen Houraghan on The Changed Branding IndustryStephen Houraghan, founder of the Brand Master Academy, is a brand strategist who helps designers and brand builders to package up their creative thinking and specialise as brand strategists. He teaches graphic designers abd copywriters, who are executing within the brand on the tactical side, on how to focus more on the strategic side. In this episode, Stephen discusses that everything starts with the audience, The brand exists in the mind of the audience, without which it has no reason to exist. This episode covers:How the brand starts from within and then looks outwa...
2022-01-1441 min
Brand Master Podcast078 | Brand Personality TraitsBy the end of this episode, you’ll have a 7-step process that you can use within your brand strategy development processes to define brand personality traits and build a brand with character.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll explore the human brand philosophy and why it’s becoming increasingly important for branding and marketing strategies to communicate with empathy and human engagement.
Next, we’ll go through the 7-step process that will give you the tools and techniques to define brand personality traits for your brand. And that’s it.
You now...
2021-03-2307 min
Brand Master Podcast077 | How To Use StorytellingBy the end of this episode, you’ll know how to use brand storytelling in your marketing strategy so you can connect with your audience through their innate instinct and weave your brand into their lives as you do it.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll cover a bit of brand storytelling 101 and define what a brand’s story should not be about.
Then we’ll begin to uncover the objective and end goal of a brand story so you can clearly understand what you should be aiming to achieve from storytelling. ...
2021-03-2007 min
Brand Master Podcast076 | Mailchimp RebrandBy the end of this episode, you’ll have a clear understanding of the brand strategy and rebranding of Mailchimp, which you can use as an example and case study when strategizing how to rebrand your business or a client’s.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
If you’re considering a rebrand, you want to understand the rebranding process or you just want an example of a successful rebrand then this video is for you.
First, we’ll dive into the history of Mailchimp and how the founders grew the brand from a small startup to...
2021-03-1812 min
Brand Master Podcast075 | Personal Branding vs Business BrandingBy the end of this episode, you’ll have clarity on the difference between personal branding and business branding which will enable you to make confident strategic decisions for the brand you want to build.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll define the difference between a business brand such as Nike, Apple, or Red Bull and a personal brand such as Tony Robbins, Gary Vaynerchuck, Oprah Winfrey, and Chris Do.
Then we’ll look at the structural difference and how modern business brands are evolving into human brand personas including brand personalit...
2021-03-1607 min
Brand Master Podcast074 | Brand Strategy Workshop MistakesBy the end of this episode, you’ll have a list of 6 brand strategy workshop mistakes that brand strategists most commonly make in a strategy session.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
If you want to become a brand strategist and learn how to run a brand strategy workshop, then avoiding these mistakes is critical.
First, we’ll cover what a brand strategy workshop is and the objective of running a strategy session.
Then we’ll cover the six most common mistakes you need to avoid.
[1] Not Setting the mood
[2] N...
2021-03-1308 min
Brand Master Podcast073 | How Brand Storytelling Is The Future Of MarketingBy the end of this episode, you’ll have the how and why behind brand storytelling in marketing helping you to create a brand story that connects.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
2021-03-1105 min
Brand Master Podcast072 | Brand Strategy ExplainedBy the end of this episode, you’ll understand the brand strategy process and have a roadmap to become a brand strategist.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, I’ll break down what branding, brand identity, and brand strategy is and why these specific definitions matter.
Next, you’ll discover how the brand strategy aims to make the business and brand more appealing to the audience by being more relevant.
Next, you’ll learn what is included in a brand strategy and how to develop a brand strategy from scratch.
By the end of...
2021-03-0909 min
Brand Master Podcast071 | #1 Personal Branding Mistake You Need To AvoidIn this episode, I’m gonna talk a little about personal branding 101, and more specifically, how to avoid the biggest mistake you could possibly make if you want to build a personal brand in 2020.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, I’ll share with you how terrible I was when I began to build my own personal brand and how important this period was in avoiding bigger mistakes.
I also share how I’ve taken inspiration from some of the biggest names in the business including Marty Neuemeir, Chris Do, Al Reiss, Seth Godin, and...
2021-03-0610 min
Brand Master Podcast070 | Discovery Session vs Brand Strategy WorkshopBy the end of this episode, you’ll be crystal clear on the difference between a brand strategy workshop and a brand discovery session and how they work within the brand strategy sales process.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you learn about the brand strategy sales process and the importance of having a structured funnel in place to generate leads so you can sell your strategies.
Next, you’ll learn how the discovery session and the strategy session fit into the sales process and the decision you need to make about how you struct...
2021-03-0408 min
Brand Master Podcast069 | Brand Strategy Workshop QuestionsBy the end of this episode, you’ll have 10 effective brand strategy workshop questions you can use to take control of your client meeting like a pro-brand strategist.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn what a brand strategy workshop is and how professional brand strategists guide the business leadership team to develop the brand strategy collaboratively.
Then, you’ll discover how to run and brand strategy workshop using these questions as a framework and how each question opens up multiple questions to expand the conversation and the session.
Next, you’ll se...
2021-03-0208 min
Brand Master Podcast068 | Profitable Branding Niche.In this episode, you’ll learn a step-by-step process you can use to find profitable niches from branding and creative professionals.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll discover that finding a profitable niche is about taking some logical steps to identify businesses that have the budget for your services.
Then we’ll discuss why it’s so important to find and develop an effective positioning strategy for your branding & creative business.
Next, we’ll just into the actionable steps you need to take to uncover profitable niches.
Step 1: Identify Ind...
2021-02-2709 min
Brand Master Podcast067 | Branding ROI vs Marketing ROIBy the end of this episode, you’ll know how to take control of the branding R.O.I. vs marketing R.O.I. conversation with your clients to illustrate the value of branding and increase their desire to invest in it.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn why business owners over-invest in marketing by chasing a return on interest (or return on investment) while under-investing in branding to their detriment and why measurement capability doesn’t mean success.
Next, you’ll learn that a lack of branding metrics doesn’t mean waste...
2021-02-2506 min
Brand Master Podcast066 | How To Name Your BrandBy the end of this episode, you’ll have a simple 7-step process you can use to strategically name your brand, company, business, or product to land in the minds of your audience.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn the biggest brand naming mistakes that entrepreneurs and business owners make when naming their business and brand [and how to avoid them.
Next, you’ll learn why the name is more than a sentimental tag and the critical role it plays in your overall brand strategy.
Then, we’ll uncover the deta...
2021-02-2309 min
Brand Master Podcast065 | Brand Personality & AuthenticitySo what is brand personality & brand authenticity? How do they work together and how can you develop personality & authenticity for your brand?
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, I’m going to show you why authenticity in personal branding and business branding are slightly different before breaking each down one at a time.
I’ll show you how to extract the right level of personal brand authenticity using a specific technique and also highlight the dangers of misusing it.
Then. I’ll uncover the scientific framework I use to first develop the busin...
2021-02-2008 min
Brand Master Podcast064 | Brand Promise vs TaglineSo, do you know the difference between brand promise vs tagline… or do you?
You see, these are two of the most misrepresented brand strategy tools today but if you use them incorrectly, you’re sabotaging your brand strategy.
In fact, this episode goes beyond just the breakdown of brand promise vs tagline and illustrates the impact your brand communication strategy has on your entire brand strategy.
By the end of this episode, you’ll be able to articulate the difference between brand promise vs tagline, describe why and how the brand promise shapes th...
2021-02-1810 min
Brand Master Podcast063 | How Long Does It Take To Build Brand AwarenessSo, what is brand awareness anyway and how do you go about building brand awareness for your brand?
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
I’m going to show you how you can go about defining your brand awareness campaign to raise awareness for your brand and what most and the secret the best marketers use to connect.
Then, I’ll dive into the tools and techniques you can use to raise awareness for your brand before answering the question “How long does brand awareness take?”.
In the end, you’ll understand what bran...
2021-02-1610 min
Brand Master Podcast062 | Target Audience vs Target GroupsSo, you’re building a brand and defining who it is you need to target. Is it a single large group of people? Is it multiple groups of people? And what is the difference between target groups vs target audiences?
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In fact, not knowing these critical audience distinctions or building a brand without strategically targeting your audience effectively, could be the difference between brand success and failure.
With that, here’s what you’re going to learn I’m going to break down what your target audience is and how you can...
2021-02-1304 min
Brand Master Podcast061 | Importance Of Target Audience In MarketingSo, you’re building a brand and defining who it is you need to target. Is it a single large group of people? Is it multiple groups of people? And what is the difference between target groups vs target audiences?
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In fact, not knowing these critical audience distinctions or building a brand without strategically targeting your audience effectively, could be the difference between brand success and failure.
With that, here’s what you’re going to learn I’m going to break down what your target audience is and how you can...
2021-02-1111 min
Brand Master Podcast060 | Double Meaning TaglinesWe’ve all seen double-meaning tagline examples before, but why are they so effective?
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Brands that are able to make neural connections in the brain associated with the idea they want their audience to remember have a significantly greater chance own owning that position in their mind.
With that, here’s what you’re going to learn First, I’ll show you why the strategic role of the tagline plays an important part in positioning a brand and how a double-meaning tagline can help the brain to associate a brand...
2021-02-0911 min
Brand Master Podcast059 | Advantages Of Brand PositioningWhat are the advantages of brand positioning and how can you leverage them to dominate your market?
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Building a brand without a strategy is branding for show and without strategic advantages, it has little hope for success.
With that, here’s what you’re going to learn in this video First, I’m going to show you how different brand positioning approaches offer different advantages in your branding and marketing efforts.
Then, we’ll discover how some of the biggest and most popular brands in the world gain sign...
2021-02-0614 min
Brand Master Podcast058 | Brand Positioning Strategy ExamplesWhen it comes to brand positioning, how do the best brands in the world do it? Do they use strategy? Do they use creativity? How do they find a unique position?
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Before we motivate you to find a unique position for your brand with these exceptional brand positioning examples, let’s take a second to take stock of this strategic task.
When it comes to building a brand, no task is more critical than developing the brand positioning strategy. Think about it…
The entire end goal of brandi...
2021-02-0412 min
Brand Master Podcast057 | Differentiation Strategy ExamplesSo, you’re putting a brand together, you’re doing it right and you’re looking for differentiation strategy examples to spark ideas right?
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
It’s no secret that developing a strategic brand needs a differentiation strategy to differentiate your brand from the swarms of other brands all offering similar products or services… But here's the thing.
Everything about the brand speaks to their proud British heritage and they leverage the characteristics that come with this association How could this apply to the brand you’re building? Can you leverage herit...
2021-02-0210 min
Brand Master Podcast056 | Tagline vs SloganSo, you’re building a brand, and its time to come up with that tagline or slogan or catchphrase, or motto that people will remember.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
But which do I need to help my brand grow? That’s your slogan, right? Or is it your tagline? Is there a difference? Are they one and the same? Or are they strategic tools for specific scenarios?
In this article, we’re gonna dissect the two and put them side by side so you won’t need to ask any of the above question...
2021-01-3005 min
Brand Master Podcast055 | Building Brand EquityIn this episode, you’ll learn how to create brand equity so you can increase the value and awareness of your brand, and the willingness of your audience to choose you.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First I’ll give you a quick brand equity explanation so you understand the meaning and importance of this branding term.
Then, I’ll dive headfirst into this 10-step process that you can take into your branding and marketing efforts to ultimately grow your brand including these techniques.
Building Visual Awareness Using Effective Positioning Communicating You...
2021-01-2708 min
Brand Master Podcast054 | What Is Brand Equity?In this episode, you’re going to learn exactly what brand equity is and how you can leverage this model to grow your brand and demonstrate your branding expertise.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’re gonna learn how marketing gets you sales but it doesn’t build you an asset that investors look to for value in your business in the way that brand equity does.
Next, you’ll discover how the willingness of a customer to choose your brand or to pay a premium for it can be quantified into an asset that...
2021-01-2605 min
Brand Master Podcast053 | Brand Storytelling ExamplesIn this episode, you’ll learn how the most loved brands in the world use brand storytelling in their content marketing and digital marketing with these brand storytelling examples.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll quickly cover what brand storytelling is and why the biggest brands in the world leverage this strategy to connect with their target market and build deep relationships.
Then, using brand storytelling case studies we’ll dive into brand story examples from some of the most well-known brands in the world including
Spotify,
Dove,
Airbnb,
Warby
Parker and ...
2021-01-2208 min
Brand Master Podcast052 | Brand Strategy WorkshopIn this episode, you’ll learn the two main brand strategy workshop approaches you can use in your branding agency and how to define the best approach for your business.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn the role and goal of a brand strategy workshop and how it forms the foundation of any effective brand strategy.
Next, you’ll learn the formation and structure of each of these strategy session approaches and the shared goal across all formats.
Then we’ll dive into the in-person workshop structure and how it leads to...
2021-01-2012 min
Brand Master Podcast051 | What Is Brand ArchitectureIn this episode, I’m going to explain what brand architecture is so you can leverage this brand strategy to provide structure and support growth.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, I’ll break down what brand architecture means and how both big brands and small brands can leverage it.
Then I’ll break down the technique that brand strategists use to develop sub-brands from products, services, divisions, and companies.
Next, I’ll provide a practical example of why you might need or should consider brand architecture when planning for brand growth.
...
2021-01-1509 min
Brand Master Podcast050 | What Is Brand StorytellingBy the end of this episode, you’ll know what brand strategy is, why it’s the most effective communication strategy known to man, and how you can leverage it to make connections with your customers.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn what exactly brand strategy is and debunk the biggest myth and mistake that small businesses and brands make.
Then, we’ll highlight exactly who the brand story should shine a light on and how the journey of your audience takes center stage.
Then you’ll discover the end goal...
2021-01-1308 min
Brand Master Podcast049 | Brand Personality ExamplesBy the end of this episode, you’ll have seen how 10 of the most charismatic and most loved brands in the world use brand personality and characteristics to connect with their audiences through human emotion.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
The brand personality examples include: Lego Alfa Romeo Dove Nike Lynx / Axe TOMS Shoes Mercedes Benz Coke Ikea Apple The examples outline how each brand leverages human characteristics and personality to engage and resonate with their audiences.
We’ll uncover each brand's visual identity style, language, tone of voice, and characteristics used throughout the...
2021-01-0814 min
Brand Master Podcast048 | Brand Positioning MistakeBy the end of this episode, you’ll know the #1 brand strategy mistake made by entrepreneurs, business owners, and professional brand builders so you can avoid it to position your brand effectively.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll discuss an idea put forward by an industry influencer that unless you plan to change your entire industry then you don’t have a strategy.
Then I’ll debunk that myth to focus on what positioning and brand strategy is actually about and what professional brand strategists know to be true.
Contrary to the b...
2021-01-0604 min
Brand Master Podcast047 | What Is A Brand AuditBy the end of this episode, you’ll know what a brand audit is, why it's an effective tool, and how you can use it to demonstrate your expertise and get more clients.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll break down exactly what a brand audit is and what objectives and goals the audit aims to achieve.
Then you’ll discover why an audit is beneficial to any business at any level whether they’re losing money on marketing or growing fast.
Next, we’ll break down what a brand strategist co...
2021-01-0307 min
Brand Design Masters PodcastStephen Houraghan - Using Branding and Content To Differentiate Your BusinessJoining me on the podcast today is Stephen Houraghan of the Brand Master Academy. He helps designers and brand builders learn the art of brand strategy to enhance their career all while better helping the people they serve.The Brand Strategist and Brand Strategy Educator shares his own journey of getting started with content creation, being comfortable with the discomfort of not really doing well in the early years, and finally achieving the little wins that got him to where he is today — a thriving personal brand with robust engagements on multiple platforms....
2020-12-2857 min
Brand Master Podcast046 | Sell First Brand StrategyBy the end of this episode, you’ll have a detailed 10-step technique you can use to sell your first brand strategy.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn how selling brand strategy becomes easier as you grow your brand strategist profile with experience and case studies.
But to get to where you need to get your first clients and case studies you can use to generate new business.
You’ll learn how to warm up your relationship with your existing brand design clients to land you back on their radar be...
2020-12-2507 min
Brand Master Podcast045 | Brand Strategy ExplainedBy the end of this episode, you’ll have a clear and complete understanding of what brand strategy is and why it’s becoming increasingly important for brands and business owners.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll dissect brand strategy and separate it from brand and visual identity design. Then we’ll look at a 10,000-foot view of branding and uncover the science and psychology behind how brands connect.
Next, we’ll look at the deliverables of brand strategy including audience persons, competitive research, positioning and differentiation strategy, brand personality and tone of voice, a...
2020-12-2312 min
Brand Master Podcast044 | Brand Naming PrincipalsBy the end of this episode, you’ll have a set of 9 brand naming principals you can use in naming your brand, business, product, or service to increase the chances of your audience remembering you.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn that the brand name is far more important than most business owners realize and the biggest mistake to avoid that most entrepreneurs make.
Then, you’ll discover the individual and combined strategic role of the brand name and how an effective name can help to solidify a strategic brand position. ...
2020-12-1813 min
Brand Master Podcast043 | What Is Brand PositioningBy the end of this episode, you’ll be crystal clear on what brand positioning is and how to articulate its value to clients and colleagues.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn where positioning has come from and why the concept which came from a book titled “Positioning: A Battle for your mind”, is more effective than ever in modern branding.
Then we’ll break down the psychological influence of positioning and how it aims to shape the perceptions of your audience.
Next, we’ll cover the critical components of...
2020-12-1610 min
Brand Master Podcast042 | Identify Target MarketAs a brand builder, your job is to bring the business and the group of people who need it closer together but before you do, you need to know everything you can about that target market.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this episode, you’ll have the tools to uncover exactly who your audience is so you can craft a branding message that resonates with their wants and needs.
First, you’ll learn about finding clarity in the problems you solve before Identifying the group of people that most want or n...
2020-12-1109 min
Brand Master Podcast041 | Brand Strategy ProcessBy the end of this episode, you’ll have a 14-step brand strategy process you can take into your business right now to build a strategic brand from scratch.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn the importance of the discovery session and how this influences the relationships you have with your client and the strategic brand you build.
Then, step by step, you’ll begin developing a strategy for your brand starting with a solid foundation.
Next, you’ll learn about positioning and differentiation to set your brand apart from th...
2020-12-0913 min
Brand Master Podcast040 | What Is Target MarketBy the end of this episode, you’ll have a complete understanding of what a target market is so you can identify your audience and craft a brand message that resonates.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn what a target market is not and how broad categorizations can work against your brand clarity and messaging.
Then you’ll learn how brands spend millions in wasted advertising because their audience is not refined.
Next, you’ll discover the levels of control and influence you have over how your brand is perceived...
2020-12-0406 min
Brand Master Podcast039 | Brand Strategist Income StreamsMost freelancers spin their wheels selling their labor for hire and their time for dollars without ever growing. In this episode, you’ll learn 6 creative ways to offer your clients more, generate more revenue, and help them to manage their brands.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn about separating your execution services from your thinking and how you can potentially add more execution services to what you already provide.
Then you’ll learn how to take part of your existing process and add to it to create an entirely new income strea...
2020-12-0211 min
Brand Master Podcast038 | How To Speak About BudgetsSpeaking about client budgets is not something they teach you in design school and most freelance designers struggle with it, but if you learn how, you can dramatically increase your conversions and revenue.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this episode, you’ll learn how to raise the issue of price and budget in a way that frames your value for increased conversions.
First, you’ll learn about the value-based approach and the cost-based approach and how to select what works for you.
Then, you’ll learn about the importance of an integrated...
2020-11-2710 min
Brand Master Podcast037 | How To Price BrandingBy the end of this episode, you’ll be armed with a 3-step process to effectively price your branding services to illustrate your true value by using the contrast principal and anchoring technique.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Pricing branding services has never been more challenging in a world of low-cost design and DIY software.
In this video, you’re going to learn how to navigate your clients’ expectations and frame your services to demonstrate your value using the contrast principal.
First, you’ll learn what the contrast principal is, how it influences h...
2020-11-2509 min
Brand Master Podcast036 | 12 Identities Of Brand ArchetypesGrab your free brand archetypes cheat sheet at the link belowhttps://brandmasteracademy.com/brand-...
In this episode, you’ll learn about the 12 archetypes developed by renowned psychiatrist Carl Jung are taking on increasing significance in modern branding and brand strategy.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn about the science behind the framework of how we all instinctively recognize certain collections of behaviors through our collective unconscious, and how this applies to brands.
Then, one by one, we’ll cover each archetype, breaking down their common traits an...
2020-11-2018 min
Brand Master Podcast035 | Using Archetypes For BrandingThe more you explore brand strategy, the more you realize that branding is about the science and psychology of people and not about logos, typography, or colors.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this episode, you’ll learn why brand archetypes have become such an important element of brand strategy and how to use them effectively with this 5 step framework.
First, you’ll learn how going beyond demographics and psychographics allows you to identify the personality of your audience and the archetype they’re most aligned to.
Then, you’ll discover how to com...
2020-11-1806 min
Brand Master Podcast034 | Introduction To Brand ArchetypesIn this episode, you’ll learn about the 12 archetypes developed by renowned psychiatrist Carl Jung are taking on increasing significance in modern branding and brand strategy.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn about the science behind the framework of how we all instinctively recognize certain collections of behaviors through our collective unconscious, and how this applies to brands.
Then, one by one, we’ll cover each archetype, breaking down their common traits and characteristics and where you may have experienced these characters in your life.
You’ll learn the scientifi...
2020-11-1305 min
Brand Master Podcast033 | Sunny Bonnell: Rare Breed Leaders & Differentiating Your AgencyIn this chat on the Brand Master Podcast, I have the highly influential highly innovative Ms. Sunny Bonnell from the Motto agency in New York.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In our chat, we dive into Motto’s groundbreaking approach to branding which has taken them from providing creative work to advising brands on diversity inclusion, and big-picture meaning.
Sunny gives us a sneak peek into her book “Rare Breed” and how the traits and vices of leaders can act as a spearhead to the brands they lead.
We also discuss the evo...
2020-11-1050 min
Brand Master Podcast032 | How To Run A Brand Discovery SessionIn this episode, you'll learn how to run a discovery session in a way that positions you as an expert, gathers critical information, and helps your clients to realize just how valuable you can be for their business.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn about the primary and secondary goals of the discovery session so you go in knowing what you need to get out.
Then, you’ll learn about the discovery session approaches so you can choose the right approach that works for you, your clients, and your business. ...
2020-11-0606 min
Brand Master Podcast031 | Cost vs Price vs ValueMost people can’t distinguish between Costs vs Price vs Value but there is a distinct difference that you need to understand, so you can influence how your prospects see your business and how much they’ll pay for your services.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First I’ll break down the most critical pricing mistake freelancers make and how to fix it so you stop undercharging and losing money.
Then I’ll break apart what you NEED to charge in your quotes so you’re effectively covering your outgoings.
You’ll discover how t...
2020-11-0408 min
Brand Master Podcast030 | How Much To Charge For Brand StrategyWhen you transition from providing logo design services to brand strategy services, deciding how much to charge and what way to charge takes some work.
In this video, I’ll save you months of trial and error by showing you how you can go about charging for your brand strategy services, so you feel confident and your clients feel comfortable.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll break down the two most common pricing structure approaches for both creative and strategic branding services.
You’ll discover the benefits of each approach inc...
2020-10-3008 min
Brand Master Podcast029 | Get Paid For Brand StrategyWhen it comes to selling brand strategy, you need to understand how you can charge for it and the fee structure you should use.
In this episode, you’ll learn the different ways you can generate revenue from selling brand strategy services so you can get paid more for the branding work you do.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Before we cover how to get paid for strategy, we’ll cover the psychological shift you need to undertake before so you can confidently position yourself to charge premium fees.
You’ll learn how to s...
2020-10-2812 min
Brand Master Podcast028 | Charge More For BrandingOne of the most asked questions I get is “How do I get more clients?”, but the better question is “How can I charge more for my services?”.
In this video, you’ll learn 5 techniques you can take into your branding business today to change your client conversations and charge more for your work.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn the key to distancing yourself from the cheap design market through differentiation.
Then, you’ll learn how to earn trust by directing your conversations through strategically placed questions, intent listeni...
2020-10-2310 min
Brand Master Podcast027 | Win New ClientsThe #1 question I get asked when it comes to building a branding business is “How do I get more clients?” because every business needs revenue to survive.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this episode, I’ll show you 10 actionable techniques you can use to convert leads into sales.
First, you’ll learn about the value of speaking business, asking strategic questions, and listening actively.
Then, you’ll discover the power of empathy and how your prospect will see you as an expert without you saying much.
Finally, I’ll show you how your...
2020-10-2111 min
Brand Master Podcast026 | Market Your Branding BusinessWhen I first became a freelance brand builder, I was naïve.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
I had no idea how to build an actual business with processes that attracted leads and systems to convert them into paying clients.
In this episode, I want to give you the tips and techniques it took me years to figure out so you can build a profitable branding business in minimal time.
First, I’ll show you the most important brand strategy for your own business so can attract the right type of client with...
2020-10-1615 min
Brand Master Podcast025 | Strategic Brand Design ProcessFreelancers and graphics designers might know their brand design craft, but having a documented process is what builds design businesses.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
If you’re still winging it with your processes and designing off the cuff, you’re not building a business, You’re selling your skills.
In this video, you’ll learn an 11-step brand design process to build strategic brands from a brand strategy.
This should also set the wheels in motion for you to begin documenting every process within your business so you can start moving the ne...
2020-10-1417 min
Brand Master Podcast024 | Time Management For DesignersSo many entrepreneurs, solopreneurs, freelancers and designers struggle with managing their time effectively which ultimately sabotages their business..
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Those that don’t control it go nowhere. Those that do, open up endless possibilities to move their business forward.
In this episode, you’re going to learn 15 actionable time management tips & techniques to conquer time-sapping obstacles to become a productivity machine.
First, you’ll learn about the power of combining the time blocking technique and productivity software and the biggest killer of your attention and concentration.
Then, you’ll...
2020-10-0919 min
Brand Master Podcast023 | Graphic Designer ConfidenceBuilding a business is a lonely job and there are plenty of obstacles that lead to self-doubt.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
The power of the mind plays a critical role in the success or failure of your business. Learn to control it to build your self-esteem and it becomes the driver of your success.
In this episode, you’ll learn 7 realistic and actionable ways to take control of self-doubt and insecurity to boost your confidence and build your self-esteem, so you can become the business leader you were meant to be.
First...
2020-10-0714 min
Brand Master Podcast022 | Make Money From DesignAs the old adage goes, in the design world, it’s either feast or famine. But most businesses don’t have the reserves to withstand a wave of famine for long.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
If you need revenue to get you through, then there are plenty of ways to use your design skills to bring it in.
In this episode, I’ll show you that there’s more to earning money from your graphic design skills than freelance client work.
In fact, I’m, going to show you 10 specific and creativ...
2020-10-0213 min
Brand Master Podcast021 | Freelance To Profitable Branding BusinessSo you’re a freelance designer who’s ready to level up an build a profitable branding business for growth and scale right?
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Well, you’re in luck, because in this video, you’re going to learn the 4 key strategies you need to increase your revenue, get more clients, and grow your branding business.
First, you’ll learn about the key business strategies you need to consider in order to implement scalable processes and develop a compelling offer.
Then, you’ll learn about developing an effective brand strateg...
2020-09-3015 min
Brand Master Podcast020 | Melinda Livsey: Marketing And Selling Brand Strategy ServicesLearn how to market and sell brand strategy services and the brand strategist skillsets you need to develop.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this chat on the Brand Master Podcast, I have a well-known brand strategist and co-host with Chris Do on The Futur, Ms Melinda Livesey.
In our chat Melinda uncovers a little about her journey to become a brand strategist though we quickly move on to marketing and sales tactics that have helped her to grow her personal brand, reparation as a brand strategist and of course her strategy agency. M...
2020-09-2349 min
Brand Master Podcast019 | What Is A Brand Strategy Session [How To Plan Yours Effectively]In this episode, I’m going to break down a brand strategy session into the three phases so you can effectively structure and plan a brand strategy session with your clients.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, I’ll show you the different types of brand strategy sessions including the brand strategy workshop and the remote strategy session and how to choose an approach that works for your clients and your branding business.
Then we’ll cover the overarching goals of the brand strategy session so you stay on point to get the information...
2020-09-1811 min
Brand Master Podcast018 | The Deliverables Of Brand Strategy [The Definitive Guide]In this episode, I’m going to show you the three levels of brand deliverables and the 23 individual elements you need to consider.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
With that, here’s what you’re going to learn: First, I’m going to show you how planning deliverables and execution deliverables differ and why you need to decide your position.
I’ll highlight your customer journey and why it’s critical for you to decide the role you’ll play in that journey.
Then, section by section, element by elements, I’ll go through the 23 br...
2020-09-1620 min
Brand Master Podcast017 | How To Sell Brand Strategy in 6 StepsIn this episode, I’m going to dissect a proven 6-step framework you can use to take control of the conversation and lead your prospect to your offer.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
With that, here’s what you’re going to learn.
First, I’ll show you the importance of how your prospect see’s you and how you can influence their perceptions through your position.
Then, I’ll show you how to use science and emotional intelligence to build rapport, trust and professional status.
Finally, I’ll show you a technique th...
2020-09-1108 min
Brand Master Podcast016 | Marketing vs Branding [The Strategic Difference]In this episode, I’ll define branding, then I’ll define marketing but you’ll only get a glimpse of the difference from those definitions.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
It’s not until we understand what comes first, where they fit into the big picture and exactly how and when they are different, can we see clearly.
From here we’ll separate the individual goals of each and how they’re used to achieve those goals.
Finally, this analogy will instantly solidify the difference for you so you’ll never confuse them again...
2020-09-0907 min
Brand Master Podcast015 | Mr. Matt Davies: How To Become A Brand Strategy ConsultantIn this chat on the Brand Master Podcast, Experienced brand strategist and consultant Matt Davies shares his lessons from his extensive branding career.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, Matt shares his journey from building a successful agency and working with brands such as U.K. based Boots and Specsavers, to selling his agency and becoming a creative director.
He then shares how he moved away from brand and branding execution services to charging exclusively for his thinking through his consultancy agency.
Later on in the episode, we dive into how Matt runs...
2020-09-0349 min
Brand Master Podcast014 | How To Develop A Brand Personality [6-Step Framework]Want to know how to develop a brand personality with a proven 6-Step framework?
In this episode, I’m going to show you the steps to develop a realistic and relatable brand personality you can use to resonate with your audience.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn how audience research provides the groundwork for aligning your audience to an archetype, making it easier to resonate with them.
Then, you’ll discover how the audience archetype helps to define the brand archetype best suited to attract them through relevant characte...
2020-09-0207 min
Brand Master Podcast013 | What Is Brand Personality? [Why it’s so effective in 2020]What is brand personality and why is it so effective in 2020? In this episode, I’m going to break down the increasingly important role of brand personality within a modern brand strategy.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In fact, you’re going to learn not just why it’s so effective but why it’s an absolute necessity of any modern branding that wants to connect with their audience on a human level. With that, here’s what you’re going to learn.
First, we’ll dissect the main goal brand personality aims to achieve and how...
2020-08-2808 min
Brand Master Podcast012 | The Importance Of Brand MessagingSo what is a brand messaging strategy anyway, and how do you go about nailing one?
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this episode, I’m going to show you 6 principles to follow when developing your brand messaging strategy.
In fact, I’m going to uncover the biggest misconception about brand messaging and what pro brand strategists do instead.
With that, here’s what you’re going to learn First, I’ll break down the importance of your brand messaging strategy in comparison to your visual brand.
Then, We’ll jump into the 6...
2020-08-2612 min
Brand Master Podcast011 | 9 Effective Brand Positioning ApproachesSo you need to position your brand, and there are many brand positioning approaches… But what’s the best brand positioning approach for your brand strategy?
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this episode, we’re going to take a look at some for the most well positioned brands defined their positions.
When it comes time to position your brand, there are many brand positioning approaches you might leverage.
The positioning of your brand requires an intimate understanding of the market landscape.
If you want to dive deeper, check out the full...
2020-08-2114 min
Brand Master Podcast010 | Become A Brand Strategist (In 7 Steps)By the end of this episode, you’ll have a 7-step process you can use to become a brand strategist.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’re going to learn why brand strategy has become such a significant and in-demand topic in branding in recent years.
You’ll learn why entrepreneurs and business owners are going in search of brand strategy services and how graphic designers and copywriters are stepping up to meet demand.
Then you’ll discover why brand strategy is mission control for branding and why it's important to get so...
2020-08-1911 min
Brand Master Podcast009 | 16 Brand Strategy Mistakes That Kills BrandsBy the end of this episode, you’ll know the 16 most common brand strategy mistakes and what to do instead to grow your brand and business.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn why so many businesses go to market without a brand strategy and how the majority that do, fail on brand strategy execution.
Then, step by step we’ll run through each and every one of the most common brand strategy mistakes including
Revenue Tunnel Vision
Meaningless Strategy Statements
Undefined Target Audiences
Weak positions and differentiation strategies
Inconsist...
2020-08-1414 min
Brand Master Podcast008 | What Is A Brand Discovery SessionLearn what a brand discovery session is, what the goal is and why discovery sessions are the key to developing a brand strategy.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
What are the goals of the discovery session, why is it so important and where does it fit into the brand development process?
In this episode, you’ll learn the answer to all of these questions, which can help you to structure effective discovery sessions for your clients and their businesses.
First, you’ll get some context of the discovery session, which will help you i...
2020-08-1208 min
Brand Master Podcast007 | How To Find Your Branding NicheLearn how to find your branding niche and position yourself so your prospects think they need you to do your thing for their business.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
Most branding service providers overlook a fundamental principal of branding which is effective positioning and end up competing on price in a sea of “Me too” competitors.
By the end of this episode, you’ll have an 8-step process you can use to find a profitable niche to position your branding business so you can stand apart from the rest as a branding specialist.
2020-08-0710 min
Brand Master Podcast006 | 12 Brand Strategist Skills & Traits You Need To Develop
Want to become a successful brand strategist? These are the 12 core skills and traits you need to develop.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
When I began to build brand strategies for my clients, some of my skills and traits translated perfectly but there were others I needed to take the time to develop.
In this episode, you’re going to learn the core skills and traits that you need to either have or develop if you want to become a successful brand strategist.
You’ll learn about the core skills yo...
2020-08-0512 min
Brand Master Podcast005 | Brand Strategy Case Study: Southwest AirlinesIn this episode, we pull back the curtains on an iconic brand with this brand strategy case study of Southwest Airlines so you can use the strategies and techniques that have made them a success into your own brand.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll look at how and why southwest was started and the gap in the market exploited by the founders.
We’ll uncover how their strategic decision-making and focus on their differentiation strategy disrupted the exclusive airline industry in the early ’70s.
We’ll then dive into the simpl...
2020-07-3109 min
Brand Master Podcast004 | How To Create A Brand Strategy In 14 StepsSo you’re building a brand, you want to do it right, so you want to know how to create a brand strategy right?
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this episode, I’m going to show you a 14-Step brand strategy framework used by some of the biggest and most loved brands in the world to build their strategic brands.
In fact, this framework will show you the exact steps that you need to take to build a strategic brand to connect and resonate with your audience on a human level so they choo...
2020-07-2917 min
Brand Master Podcast003 | Brand Strategist Imposter SyndromeBy the end of this episode, you’ll hopefully have a few psychological shifts that will help you to overcome brand strategist imposter syndrome and help you realise your value and worth.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First we’ll break down the impact of the imposter phenomenon and highlight that you’re not on your own with this.
Then, one by one, we’ll cover six psychological shifts I had through experience that made me realise where this feeling of being a fraud, an imposter or a fake was coming from and how to...
2020-07-2410 min
Brand Master Podcast002 | Critical Brand Strategy ElementsIn this episode of the Brand Master Podcast, you'll learn the 10 critical elements every brand strategy MUST have.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
These are the elements I use when developing a brand strategy and I won’t build a strategic brand without them.
If you’re skipping any of these strategic branding elements then you’ll be missing one of the fundamental pillars that all successful strategic brands have in place.
Whether you’re a brand builder building your own brand from scratch, or a creative building brands for your client...
2020-07-2120 min
Brand Master Podcast001 | Welcome To The Brand Master PodcastHi, I'm Stephen Houraghan from Brand Master Academy.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this episode, I share what you can expect from the Brand Master Podcast in upcoming episodes. I explain a little of who I am, what my background is and the value you'll get from the Brand Master Podcast Then, I jump into the format of the podcast and the content we'll be covering including:
Brand Strategy
Positioning
Brand Personality
Archetypes
The Human Brand Persona
Personality & Voice
Messaging & Communication
Storytelling Frameworks
Strategy Workshops
Psychology
Human Behaviors
Emotional...
2020-07-1010 min
JUST BrandingS01.E07 - Brand Personality, Personas & Archetypes with Stephen HouraghanStephen Houraghan joins Jacob Cass & Matt Davies to discuss customer personas and brand archetypes and how these tools can be used to help better understand your audience and define your brand’s personality.
2020-06-0841 min
The Logo Geek PodcastWhat it takes to be a Brand Strategist - An interview with Stephen HouraghanBrand Strategy has become a buzz word in design communities. Some designers, with very little experience are calling themselves brand strategists, but it’s a deep topic that can take years to master. So what does it really take to become a brand strategist? How can you learn everything you need to develop brands from the ground up? How do you conduct a strategy session, and what do you provide as a deliverable?
On this weeks episode, Ian interviews Stephen Houraghan to answer these questions. Stephen is the founder of Brand Master Academy, a training course developed to hel...
2020-03-151h 08