Shows
Steve Smedberg's Marketer MorselsBonus Content - WIIFM, is it a Tattoo or a Radio Station? - a chat with client and prospect engagement wizard Cindy ZuelsdorfSend us a textAre you ready to transform your trade show experience into a realm of genuine connections and opportunities? Our conversation with Cindy Zuelsdorf delves into the art of engagement at trade shows, where she shares her strategic insights on maximizing visibility and building lasting relationships.Throughout the episode, we discuss the critical importance of recognizing the unique motivations of the attendees. This allows you to tailor your engagements and ensure prospects feel legitimately valued. Cindy’s insights highlight how simple strategies—like effective pre-event communication and asking thoughtful questions—can invite meaningful conver...2025-03-0429 minSteve Smedberg's Marketer MorselsEpisode 5 - Have I Got Something Special Just for YouSend us a textIn this episode, we talk about that middle tier of messaging, the stuff below your sign and maybe tagline that people can see as they walk past your booth. It’s a great chance to connect with genuine prospects by zeroing in on what’s in it for them. We’ll also preview our next Bonus Content, a conversation with client and prospect engagement expert, Cindy Zuelsdorf. Support the show2025-02-2507 minSteve Smedberg's Marketer MorselsSeason 1 Episode 4 Three Tiers and a Hanging SignSend us a textGetting to the pointChapter two of Trade Show Tidbits focuses on messagingEpisode 4 - Three Tiers and a Hanging Sign explores the layered messaging funnel most effective for getting people to your booth, telling them who you are and what that’s good for them, and ultimately, getting the. To stop and engage with you. We’ll also start at the top of that pyramid and offer a nugget or two about the big sign above your booth or stand. Support the show2025-02-1005 minSteve Smedberg's Marketer MorselsBonus Content: A Room with Many Doors - a conversation with brand expert Carol PhillipsSend us a textA Room with Many Doors A conversation about your brand with Carol Phillips Maximize your investment when you make your trade show presence the embodiment of your brand. In this free bonus content Steve sits down with Carol Phillips who shares her insights on how to think about and maximize the benefit of your brand strategy before, during, and after your next trade show. Carol Phillips is the founder of Brand Amplitude and adjunct professor emeritus at the Mendoza College of Business at the University of Not...2025-01-2820 minSteve Smedberg's Marketer MorselsTrade Show Tidbits Episode 3 Quick Start Guide - When and WhereSend us a textIn this episode we’ll help you start organizing the calendar and the logistics for your next trade show. The final episode in our Quickstart will explore the power of planning and paper. Yes good old-fashioned paper. You’ll even hear the word briefcase in this episode. Like who has a briefcase these days? Whatever it is you’re into, a messenger bag, satchel, or a trusty backpack, you’ll save room for a few things after this episode. Support the show2025-01-2806 minSteve Smedberg's Marketer MorselsTrade Show Tidbits Episode 2 Quick Start Guide - Who and WhatSend us a textIn this episode, we take a first look at who and what who’s going to the show both from our team and who are we expecting to meet and one of the biggest question of all of course what is the budget? The budget, of course drives all of and we wanna make sure that it matches the “why” that we talked about in the first podcast.Like peeling an onion over the next 13 weeks we’re going to be diving into greater detail on all of the topics important to succe...2025-01-2403 minSteve Smedberg's Marketer MorselsSeason 1 - Trade Show Tidbits Episode 1 WhySend us a textEpisode 1 WhyMarketer Morsels with Steve Smedberg Season 1 - WhyIn this episode we dive into the essential question. Why? Why do a podcast? (answer: to share out what we’ve already figured out so you can branch out )Why are we going to this trade show? Good question, we dive into that a bit, too, right here in this episode. ▶️Season one will roll out over the next 13 weeks with a few episodes each week. Bonus content...2025-01-2204 min
Steve Smedberg's Marketer MorselsEpisode 0 - The PromoSend us a textMarketer Morsels with Steve Smedberg debuts January 22, 2025. Focused on sharing out expert sales, marketing, and business development knowledge in bite sized chunks, episode zero introduces you to Steve and the showSupport the show2025-01-1302 min
UnderrättelsepoddenBonusavsnitt: Professionalisering, Napoleon & KGBEtt bonusavsnitt med enbart Tony som medverkande, producerat för tankesmedjan i Underrättelseanalys vid Lunds universitet. En kort genomgång av en av Tonys senaste artiklar, på temat beslutsfattande och professionalisering inom militär utbildning och underrättelseverksamhet. Napoleon och KGB analyseras utifrån ett Clausewitz-perspektiv, för att illustrera varför man bör ta hänsyn till den roll en intelligent motståndare spelar inom såväl militärt beslutsfattande som underrättelseanalys.Källor:A Tradecraft Primer: Structured Analytic Techniques for Improving Intelligence Analysis, 2009. Central Intelligence Agency. https://www.cia.gov/library/publi...2020-07-2041 min