Shows
GTM Secrets053 | Adam Griffen: Outreach That Works in a 3-Year Sales CycleTired of spray-and-pray sales tactics that go nowhere—especially when your buyer’s locked into a five-year government contract? In this episode of GTM Secrets, Stephen Lowisz pulls back the curtain on one of the most misunderstood markets in SaaS: government sales. Whether you think B2G is slow, bureaucratic, or impossible to crack, think again.Stephen sits down with Adam Griffin, a 20-year GovTech sales veteran currently at Cot Systems, to break down what it really takes to succeed in this niche but high-potential space. From navigating long sales cycles and RFP landmines to building trust with...2025-06-1131 minGTM Secrets052 | Nick Tomic: Unlock $62K ARR in Just 4 WeeksLooking to supercharge your go-to-market strategies and unlock new growth for your SaaS business? Join host Stephen Lowisz as he dives deep into the world of sales, marketing, customer success, and revenue operations, bringing actionable insights from top industry leaders.In this episode, Stephen is joined by Nick Tomic, founder of Face2Face and ProductMarketFit.io, to explore innovative solutions that redefine customer engagement and boost conversion rates. From Nick’s inspiring entrepreneurial journey as a high school dropout-turned-SaaS expert to practical advice on improving customer onboarding and leveraging data for success, this conversation is packed with va...2025-04-1624 minGTM Secrets051 | Sue Funke: How Social Media Algorithms Shape Your Go-To-Market StrategyUnlock the secrets behind successful go-to-market strategies with GTM Secrets, hosted by Stephen Lowisz. This dynamic podcast dives deep into the world of sales, marketing, rev ops, product launches, social branding, and so much more. Stephen chats with industry luminaries to uncover actionable insights, fresh perspectives, and proven tactics that help businesses scale, adapt, and thrive.Each episode is packed with practical advice and thought-provoking discussions, and Stephen's natural curiosity and humor keep things engaging and relatable. Recent guests include powerhouse social marketer Sue Funk, whose expertise in B2B branding, LinkedIn newsletters, and building authentic audience e...2025-04-0930 minGTM Secrets050 | Eddie Casado: Breaking Through Busy Markets with Data and CreativityHow does a small but mighty team compete in one of the busiest spaces in marketing tech? This episode of GTM Secrets dives into the brilliant and actionable insights of Eddie Casado, Head of Growth Marketing at Mouseflow, a dynamic competitor to platforms like Hotjar in the behavioral analytics arena.Host Stephen Lowisz sits down with Eddie to explore what it takes to thrive in a crowded market with limited resources. They unpack Mouseflow’s innovative strategies for standing out, from turning raw data into actionable insights to leveraging friction scores to optimize user experiences. Eddie dives deep...2025-03-2634 minGTM Secrets049 | Miranda Follis: Cracking the Code of Government MarketingWelcome to GTM Secrets, the no-nonsense podcast where host Stephen Lowisz dives deep into the strategies, challenges, and insights that shape the world of go-to-market success.This episode features a candid conversation with Miranda Follis, a seasoned government marketing expert and product marketer with over a decade of experience. Together, Stephen and Miranda dissect the complexities of government procurement, the grueling sales cycles, and the art of positioning technical solutions for non-technical decision-makers.Miranda shares invaluable insights into how she balances marketing and sales in a highly niche market, why trusting relationships are non-negotiable for s...2025-03-1923 minGTM Secrets048 | Rob Testa: AI-Powered Marketing Strategies That WorkJoin Stephen Lowisz as he dives deep into the world of demand generation with industry expert Rob Testa. Rob brings a unique perspective from his dual roles as a demand gen leader at Samsung SDS and the founder of his own small business, RKT MKTG. The conversation untangles the intricacies of bridging the gap between marketing and sales, crafting effective account-based marketing (ABM) strategies, and leveraging AI-powered tools to supercharge campaigns.Whether you’re navigating the challenges of taking a new product to market, operating in B2B or B2C spaces, or looking for practical insights to...2025-03-1227 minGTM Secrets047 | James Chin: Mastering the Chessboard of Enterprise SalesWhat does it take to master the art of enterprise sales? On this episode of GTM Secrets, host Stephen Lowisz sits down with James Chin, Director of Enterprise Sales at MaintainX, to uncover the strategies, challenges, and triumphs behind closing complex, high-stakes deals. With over 500 employees and a dedicated enterprise sales team, MaintainX is making waves in asset management—and James is leading the charge.Listen as James shares how his career in sales is more like a game of chess, requiring strategic thinking and a consultative approach to solve customer challenges. Explore the emotional highs and lows...2025-03-0526 minGTM Secrets046 | Ben Belcher: Cracking the Code on Demand Generation SuccessHosted by Stephen Lowisz and featuring industry expert Ben Belcher, GTM Secrets dives deep into the world of go-to-market strategies, sales, marketing, demand generation, and the critical role of content in driving results. Stephen’s candid approach and Ben’s wealth of experience make for an insightful and actionable conversation packed with real-world strategies tailored for marketing and sales professionals.From demystifying demand generation to crafting content that converts, GTM Secrets explores the tools, tactics, and data-driven approaches that unlock growth. Learn how to create targeted campaigns, leverage intent signals, and build content frameworks that resonate with your...2025-02-2629 minGTM Secrets045 | Zach Vidibor: The Truth About AI and Modern Revenue OpsDive deep into the world of go-to-market strategies with Stephen Lowisz as he unpacks the nuances of sales, marketing, product positioning, and revenue ops. This episode features a no-holds-barred conversation with Zach from Octave, a seasoned sales expert and AI innovator. Together, they tackle the realities of modern sales, including calling out the inefficiencies of AI SDRs and discussing the evolving role of technology in building authentic connections with customers.From Zach’s unique approach to leveraging generative AI for smarter, more tailored messaging, to Stephen's bold takes on industry trends, this episode offers actionable insights for th...2025-02-1929 minGTM Secrets044 | Jack Knight: Transparency Over Tricks and A Fresh Approach to OutreachJoin Stephen Lowisz as he dives deep into the evolving world of sales development with SDR coach and expert Jack Knight. Together, they tackle some of the hottest topics in sales today, including the rumored "death" of the SDR model and why it's far from the truth. Jack shares his insights on how the traditional SDR role is being reshaped by AI and technology, introducing the concept of a "cyborg" SDR—human reps empowered by specialized tools and streamlined processes.
Discover why cold calling still reigns supreme in sales engagement and why outdated methods like researching LinkedIn pr...2025-02-0633 minGTM Secrets043 | Matt Charney: Becoming a Unicorn with Social & PRJoin host Stephen Lowisz as he dives into an epic conversation with marketing maverick Matt Charney. From his unexpected leap from screenwriting into recruiting and marketing, to his current role juggling multiple brands as a solo marketer, Matt brings a wealth of unique experiences and insights to the table.
Discover how Matt has built powerful brand awareness for companies like Employer.com and Recruiter.com, leveraging strategic domain acquisitions, PR buzz, and commanding social media presences. Learn his secrets for growing a following of over 200,000 on LinkedIn, engaging with influencers, and using content to differentiate in crowded...2025-01-2931 minGTM Secrets042 | Noah Jacobs: Why Execution Beats Ideas Every Time in EntrepreneurshipJoin host Stephen Lowisz as he sits down with Noah Jacobs, co-founder of Bird Dog, an innovative platform designed to help sales reps and account executives focus on the right opportunities through detailed account research. This episode dives deep into the highs and lows of startup culture, exploring Noah's fascinating pivot from a finance background to tackling development, sales, and leadership within the tech space.
Discover Noah’s candid insights on navigating the challenges of entrepreneurship, from 70+ hour workweeks to debugging code and no-show sales calls. He shares practical lessons on validating product ideas, prioritizing execution over fl...2025-01-2228 minGTM Secrets041 | Shane Sabine: Insights from a Venture Capitalist and Early Stage Startup SuccessJoin host Stephen Lowisz in this insightful episode of GTM Secrets as he sits down with venture capitalist Shane Sabine, founder of Punch Capital. Shane offers a unique look into the world of VC, sharing his expertise on backing immigrant founders, navigating pre-seed and seed-stage funding, and leveraging the power of networking to uncover high-potential startups.
Beyond the boardrooms, Shane reveals his personal story—his international experiences, the cultural challenges he faced while living abroad, and how these shaped his approach to venture capital. The conversation also dives into the practical side of entrepreneurship, offering actionable advice for...2025-01-1530 minGTM Secrets040 | Russell Wojcik: The Art of Distribution and Getting Your Content SeenJoin host Stephen Lowisz as he dives into the world of content marketing with Russell Wojcik, Senior Content Marketing Manager at Liquibase, on this episode of GTM Secrets. Tackling the challenges of B2B tech marketing, Stephen and Russell explore the art and science behind creating impactful content that stands out in the crowded DevOps space.
Gain insights into the evolving role of AI in content creation, and learn how to balance SEO with quality storytelling to deliver content that resonates with your audience. Russell shares actionable advice on effective distribution strategies, navigating the tricky waters of...2025-01-1330 minGTM Secrets039 | Nick McGuire: Inside the Long Game of Healthcare Sales CyclesJoin Stephen Lowisz in this insightful episode of GTM Secrets as he sits down with healthcare marketing expert Nick McGuire. Together, they explore the dynamic and often challenging world of marketing within the highly-regulated healthcare industry.
Nick shares his 15+ years of experience crafting creative strategies while navigating obstacles like HIPAA compliance and the complexities of targeting diverse healthcare audiences. Discover how healthcare marketers can get creative without cutting corners, working within the bounds of restrictions to drive meaningful impact.
Topics covered include:✅ The art of balancing creativity with compliance in healthcare marketing✅ Identifying and ta...2025-01-1031 minGTM Secrets038 | Agnel J D'Cruz: How ZoomInfo Stays Ahead in a Competitive Data MarketJoin host Stephen Lowisz in this eye-opening episode of the GTM Secrets podcast featuring Agnel D'Cruz, an expert in data partnerships and Principal at ZoomInfo. Together, they explore the world of data and its pivotal role in marketing and sales strategies.
Agnel dives into how ZoomInfo leverages its expertise in third-party data acquisition to close data gaps, ensuring their enterprise customers receive high-quality, actionable insights. He provides a behind-the-scenes look at the challenges of merging disparate data sources, building effective partnerships, and maintaining compliance in a complex digital landscape.
Key topics include the common pitfalls...2025-01-0829 minGTM Secrets037 | Zach Presnall: AI, Ads, and Actionable Marketing InsightsJoin Stephen Lowisz and internet marketing veteran Zach Presnall for an in-depth, no-fluff conversation about the evolving landscape of internet marketing. With over 20 years of experience, Zach shares hard-hitting insights on the pitfalls of email marketing, the critical role of content creation in go-to-market strategies, and how to effectively align sales and marketing teams to drive revenue.
Dive into a rich discussion on the tools that marketers swear by—like Eloqua, Mailchimp, and HubSpot—and uncover how AI is revolutionizing ad creation, from automated design to optimized messaging. Hear their takes on intent signals, creative ad channels, and...2025-01-0629 minGTM Secrets036 | Christy Behnke: 450% Conversion Gains and the Recipe Behind ThemJoin host Stephen Lowisz on this compelling episode of GTM Secrets as he sits down with Christy Banky, VP of Marketing at SMG, to uncover the secrets behind mastering go-to-market strategies and demand generation. With a career spanning technical writing, marketing communications, and data-driven demand gen, Christy shares her unique approach to blending creativity with analytics to drive meaningful results.
Hear Christy talk about her evolution as a marketing leader and her formula for aligning sales and marketing teams to achieve remarkable success, including a 450% increase in B2B conversions. Learn how she incorporates metrics into communication st...2024-12-2330 minGTM Secrets035 | Derek Boggs: Guerrilla Marketing, SEO, and AI—Marketing That WorksJoin GTM Secrets podcast host Stephen Lowisz with special guest Derek Boggs as they unpack a masterclass in go-to-market strategies, demand generation, and the art of adapting to unique customer personas. Derek shares his dynamic career path, from his early days at InsideSales (now Zant) to leading marketing initiatives in the physical security industry.
Dive into a thought-provoking discussion on the challenges of reaching diverse audiences in cybersecurity and physical security, and how to build trust in mission-critical markets. Derek reveals the innovative tactics driving growth at LVT, including leveraging AI for content creation, winning high-intent leads...2024-12-2032 minGTM Secrets034 | JD Miller: Navigating Growth in Private EquityWelcome to GTM Secrets, the podcast where host Stephen Lowisz dives deep into all things go-to-market strategy, sales, marketing, revenue operations, and beyond.
In this episode, Stephen sits down with JD Miller—an accomplished CRO, private equity expert, and author of the upcoming book The CRO’s Guide to Winning in Private Equity. With 25 years of B2B tech sales experience and a history of guiding companies through high-pressure PE-backed environments, JD brings a wealth of knowledge and actionable insights to the table.
Together, Stephen and JD explore topics like:
The evolving role of the...2024-12-1832 minGTM Secrets033 | Derek Weeks: Unfair Mindshare and the Power of Community in B2BWhat does it take to truly resonate with technical audiences like DevOps professionals? Join Stephen Lowisz and Derek E. Weeks, CMO of Katalon, as they explore the art and science of go-to-market strategies in the B2B software world. With over 30 years of marketing experience, Derek shares invaluable insights into reaching skeptical, hyper-curious personas with authentic, human-centered campaigns.
This engaging conversation dives into the challenges of B2B marketing, including creating demand in complex industries and overcoming resistance to promotional hype. Derek unpacks his passion for community-led marketing, offering actionable tips on building thriving communities that drive...2024-12-1635 minGTM Secrets032 | Dasha Samson: Breaking Down ABM SuccessGet ready for an insightful deep-dive into cutting-edge go-to-market strategies with host Stephen Lowisz and guest Dasha Samson, Director of Demand Generation at inMoment. Together, they unravel the art and science of demand gen, with fresh takes on topics like account-based marketing (ABM), hyper-targeted personalization, and the pivotal role of data in driving success.
Discover how Dasha uses tools like Terminus and Dream Data to optimize targeting and segmentation, craft tailored customer journeys, and keep acquisition costs under control. Learn about the practical ways AI is reshaping marketing, from streamlining content creation to enriching customer insights. And...2024-12-1320 minGTM Secrets031 | Div Manickam: Fuel Your Growth with Bold IdeasJoin Stephen Lowisz and Div Manickam in this thought-provoking episode of "Studio Sessions," where he dives deep into transformational insights that inspire personal growth and peak performance. Stephen and Div explore strategies for elevating leadership, developing resilience, and unlocking untapped potential in both professional and personal life.
Through engaging stories, practical advice, and groundbreaking ideas, this episode offers a roadmap to mastering challenges and achieving success. Whether you're a budding entrepreneur, seasoned leader, or someone seeking inspiration, Stephen’s candid discussions will leave you motivated to take action.
Don't miss this dynamic session packed with wi...2024-12-1124 minGTM Secrets030 | Keith Wright: The Truth About Digital Ads—Bots, Budgets, and Better ResultsJoin Stephen Lowisz as he dives deep into the world of go-to-market strategies with marketing expert and entrepreneur Keith Wright. From the boardrooms of General Motors and Google to building his own venture, SweepLift, Keith’s story is packed with valuable lessons and actionable insights.
In this episode, you’ll discover how Keith leveraged incentives to revolutionize lead generation, developed strategies to overcome challenges in digital advertising, and mastered platforms like LinkedIn and Meta for B2B marketing. Whether you’re dealing with bots, struggling to optimize ad spend, or looking for that perfect campaign formula, their conver...2024-12-0929 minGTM Secrets029 | Jean-Paul Elbekian: Scaling Smartly with First-Party Data and AI InsightsJoin host Stephen Lowisz as he sits down with Jean-Paul Elbekian, a marketing leader in the consumer financing space, to uncover the secrets behind creating a frictionless go-to-market experience in home improvement financing. Jean-Paul dives into how his company uses cutting-edge technology and user-friendly design to simplify the financing process—bringing results as seamless as scanning an ID and receiving a decision in just 30 seconds.
This engaging conversation highlights the power of partnerships and the importance of relationship-driven growth over relying solely on traditional advertising. Together, they explore the intricacies of marketing to home service professionals, why un...2024-12-0626 minGTM Secrets028 | Austin Fuller: Secrets to Making Technical Products Click with BuyersJoin Stephen Lowisz and Austin Fuller in this value-packed episode of GTM Secrets as they dive into go-to-market strategies and the fascinating world of product marketing. Austin shares his unique career journey, transitioning from sales to becoming a seasoned product marketer with experience at startups and enterprises alike. He reveals the secrets behind launching successful products, from pre-launch customer validation to creating buzz and engagement through smart messaging and education.
Discover how Austin makes complex, technical products more appealing to buyers by understanding customer pain points and crafting solutions that truly resonate. You'll also hear about the cr...2024-12-0433 minGTM Secrets027 | Jared Barol: Mastering Market Penetration and Competitor TakeoutsIn this episode of GTM Secrets, host Stephen Lowisz sits down with Jared Barol, an accomplished B2B SaaS strategist with a wealth of experience spanning startups, Salesforce, and Reputation. Jared shares his fascinating career journey, from entrepreneurship to leading multi-billion-dollar go-to-market strategies for industry giants.
This insightful conversation dives into the challenges of innovating within large enterprises and contrasts them with the agility of mid-market companies. Jared offers actionable advice for startups, emphasizing the importance of focusing on repeatable sales motions and identifying ideal customer profiles (ICPs). He breaks down the nuances of competitor takeout campaigns...2024-11-2930 minGTM Secrets026 | Kristy Morrison: The Evolution of Demand Generation in AIJoin us for an engaging and insightful episode of GTM Secrets as we sit down with Kristy Morrison, the leader of the digital intelligence and optimization team at F5. With her impressive background in both consulting and corporate roles, Kristy brings a wealth of knowledge on go-to-market strategies, customer experience, and digital optimization.
In this episode, Kristy dives deep into the art of understanding customer personas and how vital they are for creating impactful marketing strategies. She unpacks the role of AI in transforming customer experiences, offering a glimpse into the future where technology meets human needs...2024-11-2736 minGTM Secrets025 | Kaitlin Waite: Relationship-Driven Marketing Secrets to Partner SuccessWelcome to another insightful episode of GTM Secrets, hosted by Stephen Lowisz. In this episode, Stephen is joined by Kaitlin Waite, a seasoned expert in partner marketing, to delve into the nuances of crafting robust partner marketing strategies. Kaitlin shares her journey from an accidental start in the tech space to leading successful partner marketing organizations.
This episode is a treasure trove for anyone looking to enhance their understanding of partner marketing. Kaitlin emphasizes the critical role of relationships in driving partner success and offers tactical advice on how to effectively engage with partners. She explores the...2024-11-2525 minGTM Secrets024 | Brian Coleman: Redefining Demand Generation with Customer-First ApproachesIn this engaging episode of "GTM Secrets," host Stephen Lowisz sits down with marketing expert Brian Coleman, whose impressive career includes tenures at Accenture and American Express. Together, they delve into the intricate world of sales and marketing strategy, focusing on the pivotal role of being customer-first. Brian shares his profound insights on understanding the psychological dimensions of customers, a crucial yet often overlooked aspect of effective marketing.
Listeners will gain a deeper appreciation for the art of cross-selling and the evolving nature of the buyer journey in today’s market landscape. As they navigate through the co...2024-11-2229 minGTM Secrets023 | Keith Rabkin: Future-Proofing Go-To-MarketIn this captivating episode of "GTM Secrets with Stephen Lowisz," join host Stephen as he delves into the dynamic world of go-to-market strategies with Keith Rabkin, the Chief Revenue Officer of PandaDoc. With an impressive career spanning giants like Google, Johnson & Johnson, and Adobe, Keith brings a wealth of knowledge and experience to the table.
Tune in as Keith discusses the power of customer focus and the critical importance of maintaining options in career growth. He shares invaluable insights into the alignment of sales and marketing, revealing how PandaDoc competes against industry leaders like DocuSign with innovative...2024-11-2028 minGTM Secrets022 | Ben Stokes: Crafting Exceptional Buyer ExperiencesWelcome to another episode of the GTM Secrets podcast, where host Stephen Lowisz delves into the dynamic world of sales, marketing, and revenue operations. In this insightful episode, Stephen is joined by Ben Stokes, the head of sales at Responsive, who brings over two decades of diverse sales experience across industries such as cybersecurity, fintech, and risk management.
Throughout the conversation, Ben and Stephen explore the unique challenges of selling in these complex sectors and emphasize the critical importance of achieving product-market fit. Ben offers his expertise on crafting exceptional buyer experiences and outlines strategies for building...2024-11-1825 minGTM Secrets021 | Justin Steinman: Dissecting the Challenges of Healthcare MarketingWelcome to another insightful episode of GTM Secrets, where host Stephen Lowisz sits down with Justin Steinman, the Chief Marketing Officer of Therapy Brands. With a dynamic background spanning Accenture, GE Healthcare, and CVS, Justin dives deep into his journey in healthcare IT and marketing. In this episode, he reveals his leadership philosophy centered around team building and strategic direction-setting, offering invaluable lessons for current and aspiring marketing leaders.
Justin shares his expertise on crafting effective inbound marketing strategies, reducing dependency on paid search, and leveraging content to drive engagement and conversions. He also discusses the pivotal...2024-11-1528 minGTM Secrets020 | Rachel Weeks: Penetrating Tough Niches: Demand Gen & BrandingIn this engaging episode of "GTM Secrets," host Stephen Lowisz sits down with Rachel Weeks, the dynamic Vice President of Marketing at MP Wired for HR, to unravel the intricacies of demand generation and brand awareness in the HR marketing landscape. Rachel brings a wealth of experience from her extensive career in HR tech, offering invaluable insights into the integration of marketing and sales as a unified growth team.
Listeners will discover the importance of a balanced approach to brand awareness and demand generation, with Rachel emphasizing the power of integrated marketing strategies. The episode delves into...2024-11-1329 minGTM Secrets019 | Kevin Rippon: Mastering Conversion Rate OptimizationWelcome to GTM Secrets, the podcast where we delve into the intricacies of sales, marketing, and revenue operations in the B2B SaaS and services arena. In this episode, join host Stephen Lowisz as he sits down with Kevin Rippon, the innovative Head of Marketing at VTS, a leading force in commercial real estate technology.
Kevin shares his compelling career journey, from his beginnings in product marketing to his consulting role with Goldman Sachs, and his impactful leadership at VTS. Discover how VTS has evolved from a small startup to a formidable player in the commercial real...2024-11-1139 minGTM Secrets018 | Jacob Hagemeyer: Crafting a Compelling Middle-of-Funnel StrategyWelcome to another insightful episode of GTM Secrets, your go-to podcast for all things go-to-market, sales, marketing, and revenue operations. In this episode, host Stephen Lowisz welcomes Jacob Hagemeyer, the Director of Marketing at Cultivate Advisors, to explore the complexities of selling and marketing professional services.
Join us as Jacob dives into the unique challenges of standing out in a saturated market. He talks about the critical role of showcasing expertise and credibility, and how Cultivate Advisors leverages their extensive experience to differentiate themselves. Learn about the strategic shift from traditional paid advertising to a more content-driven...2024-11-0824 minGTM Secrets017 | Michael Fertman: Go-To-Market Strategies for SaaS SuccessIn this engaging episode of GTM Secrets, host Stephen Lowisz sits down with Michael Fertman, a seasoned B2B marketing professional with a wealth of experience across startups and enterprise environments. Dive deep into the intricacies of go-to-market strategies as Michael shares invaluable insights from his extensive career in product and brand marketing. Discover the crucial differences between product marketing and general marketing, and learn why brand building is essential for long-term success. Michael also shares how his passion for improv and stand-up comedy has honed his marketing skills, offering unique perspectives on storytelling and audience engagement. Whether you're...2024-11-0634 minGTM Secrets016 | Saad Shaikh: Building the Perfect Tech Stack for RevOpsIn this riveting episode of GTM Secrets, host Stephen Lowisz sits down with RevOps expert Saad Shaikh to delve into the transformative power of revenue operations in driving business growth. Saad shares his unconventional journey from a finance background to becoming a key player in RevOps at renowned companies like Medalia and AppDynamics. Together, they unpack the often-confused realms of sales ops, marketing ops, and RevOps, clarifying how each functions within the go-to-market strategy.
Listeners will gain valuable insights into the strategic execution and processes that differentiate companies stagnating at $5 million from those scaling rapidly to $100 million...2024-11-0432 minGTM Secrets015 | Michael Freeman: Harnessing the Power of Customer AdvocacyIn this episode of GTM Secrets, join host Stephen Lowisz as he delves into the eclectic career of Michael Freeman, the VP of Marketing at Airbase. Michael shares his unique journey from the world of supply chain to becoming a leader in the marketing sphere, exploring his seamless transition into the SaaS industry. With a wealth of experience across different sectors and geographies, Michael offers invaluable insights into crafting effective go-to-market strategies for B2B SaaS companies.
Tune in to discover the critical importance of understanding market dynamics and how brand building can significantly reduce friction throughout...2024-11-0137 minGTM Secrets014 | Ryan Milligan: Using Data Science in RevOpsDive into the latest episode of GTM Secrets, where host Stephen Lowisz sits down with Ryan Milligan, a seasoned revenue operations leader from Quotapath. Ryan shares his compelling journey from working in data science at Wayfair to spearheading revenue operations and sales teams.
This episode is packed with valuable insights on structuring compensation plans that drive performance, aligning incentives with business goals, and harnessing data to craft compelling business narratives. Ryan also sheds light on common pitfalls in compensation planning and offers strategies to reduce friction in the sales process, ensuring a seamless customer journey. Discover how...2024-10-3035 minGTM Secrets013 | Sam Johnsen: Becoming a B2B Sales SniperIn this enlightening episode of GTM Secrets, host Stephen Lowisz is joined by Sam Johnsen, a seasoned account executive in the tech industry. Together, they delve into the intricacies of go-to-market strategies and effective sales techniques. Sam shares his remarkable journey in tech sales and unveils his secrets to consistently hitting quotas by focusing on intentional development and introspection.
Discover how Sam's unique approach to personalized outreach and his "sniper" method—targeting specific, high-value accounts—sets him apart in a crowded marketplace.Listeners will gain practical insights into the importance of human connection and the art of chal...2024-10-2822 minGTM Secrets012 | Marina Kalika: Demand Generation Strategies for Long Sales CyclesIn this insightful episode of "GTM Secrets," host Stephen Lowisz is joined by Marina, a former software engineer turned marketing expert, to delve into effective go-to-market strategies. Marina brings a unique perspective, having navigated both startups and large enterprises, including experiences that led to acquisitions by major corporations like Microsoft. Together, they explore the intricacies of transitioning from engineering to marketing, and how this background provides an edge in bridging technical language with consumer understanding.
Listeners can expect to gain valuable marketing insights, particularly for B2B SaaS companies. Marina shares her expertise on demand generation strategies...2024-10-2530 minGTM Secrets011 | Stephanie Harris: Mastering Demand Gen in a Niche VerticalWelcome to another enlightening episode of "GTM Secrets" with your host, Stephen Lowisz. This time, Stephen sits down with Stephanie Hart Harris, the dynamic marketing leader at Headlight, a cutting-edge construction tech firm. Dive deep into the intricacies of effective go-to-market strategies as Stephanie reveals her secrets to success in a niche market.
In this episode, Stephanie breaks down the art of audience segmentation and the critical role of cross-functional collaboration in marketing. Discover how she achieved a remarkably low cost per lead and generated a substantial pipeline despite the challenges of a niche industry. Learn how...2024-10-2322 minGTM Secrets010 | Allen Thorton: What Mid-Market Companies Can Learn From Enterprise AI GTM StrategiesIn this episode of GTM Secrets, host Stephen Lowisz welcomes tech industry veteran Allen Thornton for an enlightening discussion on go-to-market strategies, sales, marketing, and the transformative impact of AI on these fields. With over a decade of experience in leading tech companies like EMC, Rubrik, and Salesforce, Allen reveals his unique insights into AI applications beyond the usual content creation, delving into its potential in sales calls, real estate, and more.
Listeners will gain a deeper understanding of the rapidly evolving AI landscape and how businesses can adapt to thrive in this new era. Allen shares...2024-10-2134 minGTM Secrets009 | Joshua Smith: Revamping CX with AIIn this episode of GTM Secrets, join host Stephen Lowisz as he engages in an enlightening conversation with Joshua Smith, a recognized top digital marketing voice on LinkedIn and a seasoned expert in B2B marketing. Dive into the world of conversational AI and uncover practical strategies for integrating AI into B2B marketing to enhance customer interactions and streamline operations. Joshua shares his journey to becoming a leading voice on LinkedIn, offering invaluable insights into building a personal brand and engaging effectively with a digital community.
Discover the nuances of creating an engaging community-first strategy and...2024-10-1830 minGTM Secrets008 | Doug Laux: CIA Case Officer's Take on Intelligence in Sales & MarketingIn this captivating episode of "GTM Secrets," host Stephen Lowisz sits down with Doug Laux, a former CIA officer turned bestselling author and media personality, to explore his extraordinary journey from intelligence operations to the bright lights of Hollywood. Doug shares invaluable insights on managing stress in high-pressure environments, a skill he honed at the CIA and now applies in the business and media worlds.
Listeners will delve into the importance of understanding personal motivations, particularly the role of money in influencing and building relationships. Doug also recounts his experiences writing successful shows for platforms like Netflix...2024-10-161h 02GTM Secrets007 | Jesse Osborne: AI, Creativity, and Connection in SalesWelcome to this episode of GTM Secrets, where host Stephen Lowisz dives into the world of go-to-market strategies with Jesse Osborne, a seasoned sales development leader with over two decades of experience. Jesse shares his journey from non-software roles to leading sales development at Tupalti, where he discovered the complexities and dynamic nature of the SDR landscape.
Join us as we explore the evolving challenges of outbound sales, including the buzz and pitfalls of AI tools and the critical importance of creativity and human connection in prospecting. Jesse offers invaluable insights into using intent data from platforms...2024-10-1424 minGTM Secrets006 | Brandon Pascal: Ad Tech Trends and TV Advertising InsightsJoin host Stephen Lowisz in this engaging episode of "GTM Secrets" as he sits down with Brandon Pascal, a seasoned sales expert with a rich background at leading companies like Salesforce, G2, Amazon, and Mountain. Delve into a captivating conversation that unpacks the intricacies of sales, marketing, and go-to-market strategies in the B2B space. Brandon shares his firsthand insights on the latest trends in ad tech and the growing challenges of demand generation, offering solutions to navigate the increasingly saturated market.
Explore the distinct differences between mid-market and SMB strategies, emphasizing the importance of agility and...2024-10-1123 minGTM Secrets005 | Hal Bennick: Best Tools for Enterprise SalesWelcome to the GTM Secrets Podcast, where host Stephen Lowisz dives into the intricacies of going to market, exploring the realms of sales, marketing, and product rev ops. In this episode, Stephen is joined by seasoned sales expert Hal Bennick, who brings over two decades of experience in the field. Hal shares his journey from selling in some of the most challenging environments to leading enterprise sales in the competitive software development industry.
Together, they unpack strategies for standing out in a crowded market and highlight the critical role of treating engineers with respect...2024-10-0924 minGTM Secrets004 | Eli Kauffman: AI Innovation in RevOpsWelcome to another insightful episode of the GTM Secrets Podcast! Join host Stephen Lowisz as he delves into the world of Revenue Operations (RevOps) with special guest Eli Kaufman, the RevOps lead at Nova Credit. In this episode, Eli shares his unique career journey from entertainment sales to becoming a leader in the fintech industry, highlighting the unexpected paths that often lead to RevOps.
Stephen and Eli explore the current trends and innovations in RevOps, especially the role of AI and its integration in enhancing business strategies. They discuss essential topics like lead scoring, account intelligence, and...2024-10-0722 minGTM Secrets003 | Kevin Hopp: Mastering Cold Calling in 2024Welcome to GTM Secrets, the podcast where we dive deep into the world of go-to-market strategies with industry experts. In this episode, host Stephen Lowisz is joined by cold calling aficionado, Kevin Hopp, to explore the enduring relevance of cold calling in today's sales landscape.
Together, Stephen and Kevin discuss the evolution of cold calling, debunking the myth that it's a relic of the past. They delve into the transformative role of technology in modern sales processes and how innovations like parallel and agent-assisted dialers are changing the game. Kevin shares his insights on building confidence within...2024-10-0430 minGTM Secrets002 | Mike Eckhoff: Top Enterprise Sales Practices Startup Should StealWelcome to another enlightening episode of "GTM Secrets," where host Stephen Lowisz delves into the world of sales, marketing, and growth with industry experts. In this episode, Stephen is joined by Mike Eckhoff, a seasoned sales professional whose journey from chemical engineering to sales leadership offers a wealth of insights.
Mike shares his unique path, highlighting his experiences from working with giants like HP to navigating the dynamic landscape of startups. He discusses the art of crafting go-to-market strategies, emphasizing the critical role of understanding customer needs and the importance of balancing enterprise-level strategies with the agility...2024-10-0223 min
GTM Secrets001 | Elric Legloire: Mastering Outbound SalesIn this episode of GTM Secrets, host Stephen Lowisz welcomes Elric Legloire, dubbed the Outbound Chef, to discuss effective go-to-market strategies in the B2B tech and SaaS sectors. Elric recounts his journey into outbound sales, which began when he was tasked with creating a marketing strategy for a small company with no budget. He turned to outbound sales tactics using LinkedIn, inspired by the book "Predictable Revenue."
Over the past six years, Elric has observed significant changes in outbound sales, noting a shift towards quality over quantity due to increased market saturation and advances in AI...2024-09-3017 min
The Sales EvangelistStephen M. Lowisz | Finding the Right Blend of Personalization and Automation In Outbound SalesFinding the Right Blend of Personalization and Automation In Outbound Sales There has to be a balance between personalization and automation in outbound sales. The question is, how do you keep the right blend of the two? In this episode, we’ll discuss how to personalize the method of automation. Stephen Lowisz always says that he sucks at everything except sales. He was 16 when he started selling consulting solutions. He didn’t make any money at first but even with no formal training he was able to study the process and he mad...2020-07-1300 min
Cold Star ProjectStephen Lowisz - Scaling SaaS Sales Teams and Igniting Revenue - The Cold Star ProjectWorking with European and North American SaaS firms, Stephen Lowisz of 21 LEAP provides the sales systems and personnel to ignite fast growth.
You should be looking to grow your revenue by at least $1.2 million to work with Stephen's organization.
The entire lead nurturing sequence to get the prospect ready to talk to a live human being is also in 21 LEAP's scope. Automation without the perception of spam is the result, as Stephen segments large prospect lists into different and relevant pain points.
Talk to Cold Star: http://bit.ly/talktocoldstar 2019-03-1830 min
Rise or DieEpisode 159: UrgencyTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!
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Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala.
Join the Rise or Die pod...2018-08-2600 min
Rise or Die PodcastEpisode 159: UrgencyTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!---- Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala. Join the...2018-08-2606 min
Rise or DieEpisode 158 Never Stop ExpandingTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!
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Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala.
Join the Rise or Die pod...2018-08-2200 minRise or Die PodcastEpisode 158 Never Stop ExpandingTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!---- Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala. Join the...2018-08-2204 min
Rise or DieEpisode 157 Lifestyle KPIsTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!
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Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala.
Join the Rise or Die pod...2018-08-2100 min
Rise or DieEpisode 156: Did It HappenedTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!
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Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala.
Join the Rise or Die pod...2018-08-2100 min
Rise or DieEpisode 155 Beauty In PainTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!
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Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala.
Join the Rise or Die pod...2018-08-2000 min
Rise or DieEpisode 154 Entitled to NothingTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!
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Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala.
Join the Rise or Die pod...2018-08-1600 min
Rise or DieEpisode 153 Pooping At A VolcanoTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!
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Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala.
Join the Rise or Die pod...2018-08-1600 min
Rise or DieEpisode 152 There is No Grey AreaTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!
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Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala.
Join the Rise or Die pod...2018-08-1500 min
Rise or DieEpisode 151 Facebook FailTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!
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Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala.
Join the Rise or Die pod...2018-08-1300 minRise or Die PodcastEpisode 150 Go To War With Your Body So You Can Go To War With The Market PlaceTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!---- Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala. Join the...2018-08-1204 min
Rise or DieEpisode 150 Go To War With Your Body So You Can Go To War With The Market PlaceTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!
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Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala.
Join the Rise or Die pod...2018-08-1200 minRise or Die PodcastEpisode 149 Be The ManTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!---- Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala. Join the...2018-08-1106 min
Rise or DieEpisode 148 A Million Dollars Still Scared To ActTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!
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Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala.
Join the Rise or Die pod...2018-08-1100 min
Rise or DieEpisode 149 Be The ManTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!
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Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala.
Join the Rise or Die pod...2018-08-1100 min
Rise or DieEpisode 147: Lead From The FactsTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!
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Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala.
Join the Rise or Die pod...2018-08-0900 min
Rise or DieEpisode 146: Family MattersTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!
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Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala.
Join the Rise or Die pod...2018-08-0800 min
Rise or DieEpisode 145: Watch What I Do Not Just What I SayTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!
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Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala.
Join the Rise or Die pod...2018-08-0700 min
Rise or DieEpisode 144: You Are Being WatchTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!
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Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala.
Join the Rise or Die pod...2018-08-0600 min
Rise or DieEpisode 143: Daily WarTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!
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Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala.
Join the Rise or Die pod...2018-08-0500 min
Rise or DieEpisode 142: Self-Worth Is A Requirement For Net-WorthTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!
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Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala.
Join the Rise or Die pod...2018-08-0500 minRise or Die PodcastRise Or Die Episode #135 Over Promise and Over DeliverTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!---- Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala. Join the...2018-07-2805 min
Rise or Die PodcastEpisode 126: Stop Clocking In and OutTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!---- Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala. Join the...2018-07-1506 minRise or Die PodcastEpisode 125: Be A Black SheepTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!---- Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala. Join the...2018-07-1406 minRise or Die PodcastEpisode 124: I Just Got Ripped OffTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!---- Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala. Join the...2018-07-1306 minRise or Die PodcastEpisode 123: My Face Is NakedI used to hide. It's not that I was intentionally being a coward, it's that I was indoctrinated with who I should and shouldn't be my whole life. We all are. I was told I was too intense, worked too hard, etc. I started to hide who Stephen was until I lost sight of who I was altogether.I used to come home after work to my wife and sob. Yes, literally sob, because I felt isolated and alone. I hated who I was when I tried fitting into others' boxes, and yet, I wouldn't just give myself...2018-07-1204 minRise or Die PodcastEpisode 122: Intentions Are EverythingThere's a thin line between influence and manipulation: it comes down to intention. Too many people are trying to manipulate others into paying them rather than focusing on bringing value. I used to do the same thing without realizing it.See, if I genuinely believe that I am doing right by a prospect, a friend, or even my wife, and I'm 100% committed to delivering on whatever I'm selling (yes, even friends and family), we call that influence. I'm invoking action out of others to help move them forward toward their targets.Manipulation, which is far too...2018-07-1104 minRise or Die PodcastRise Or Die Episode 121: I Just Got Shit On By A BirdYour ego can be your amigo. It can drive you. It can give you confidence and help you set a needed frame in your life. However, it can also be your downfall. It can make you think you're better then you are, capable of what you're not, and responsible for circumstances you have no control over. We all need a good kick in the dick - AKA an ego check. As humorous as it is, I got shit on by a bird. The, I got dumped on by the rain while trying to speak with a client. It...2018-07-1005 minRise or Die PodcastRise or Die Episode 120: 90 Day ChallengeToday, on July 9th, have you kept your New Year's resolutions? Doubtful. In fact, I'd bet money that you haven't. No one does. The problem is people set huge, lofty goals on a year's timeline and then do nothing about it. The problem isn't usually the target in and of itself, but the lack of time sensitivity and prioritization. See, when we have 365 days to do something, it's out of sight and out of mind. The way that I have been able to create massive expansion in my life over the last 2 years is by setting 90...2018-07-0906 minRise or Die PodcastEpisode 119: Great Results Require Great ChangeTo spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an impact we can have!---- Join Stephen M. Lowisz in his everyday life as an entrepreneur. Learn from his wins and losses in his pursuit to have it all across body, being, balance, and business. In this first series of episodes you’ll learn how his journey began, lessons he learned and challenges he surpassed, all while building his business, marriage and moving from Michigan to Guatemala. Join the...2018-07-0805 min
Rise or Die PodcastEpisode 118: I Don't Need YouA mindset of scarcity says there's not enough money, clients, or even love in the world. It dictates that you are constantly in survival mode, always looking to just get by. A mindset of abundance is the opposite. It says there are enough clients, money, love, and more to go around. There's no shortages. Your decision to choose between scarcity and abundance is one of the most critical you can make. It's the difference between taking shit from people you don't need in your life or being in mutually beneficial relationships. You see, I don't need any of...2018-06-2005 minRise or Die PodcastEpisode 117: Fear Of The OceanI'm from Michigan. The ocean is a foreign concept to us. However, after spending a week on the beach, I realized that the ocean is an intimidating place to be. But the funny part is that it's not because of sharks. It's because it's full of the unknown.We are afraid of the unknown in our lives. Will a decision work out, or will it fail? Should we choose option A or B? The ocean is a joy to few who understand the power and opportunities it holds. This idea holds true to those who understand the power...2018-06-1904 minRise or Die PodcastEpisode 116: Fail Very FastParalysis from analysis. You've probably heard this phrase a hundred times. Yet, so many, including myself, stop acting for fear of failure. Yet, when I look back across every area of my life, I realize that if I was to have acted faster, I would be 10x further than I am today.Yes, even if I failed faster, I'd be in a better place than I am now. How in the world does that make sense? When we have the attitude of action and results, not comfort and fear, we make shit happen. Failure is going to happen...2018-06-1805 minRise or Die PodcastEpisode 115: Don't Forget Where You Came FromEpisode 115: Don't Forget Where You Came From by Stephen M. Lowisz2018-06-1509 minRise or Die PodcastEpisode 114: Monday Morning SoccerThere's no point in living life and grinding everyday if we don't learn to have fun. I went years without realizing this, and each one was miserable. I worked my ass off, but never took the time to enjoy the relationships I have and the fun others were having. Spend some time every single week having a little fun that keeps you going… like Monday Morning Soccer. ---- To spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and YouTube. The more subscribers we have, the more of an...2018-06-1405 minRise or Die PodcastEpsiode 113: Huntington Beach and Creating SpaceWe grind, hustle, and work our asses off every single day. We do the work and push across every area of our lives each and every day. However, we often forget space. We forget about ourselves. We cannot be the creators of businesses, movements, and family foundations if we don't have the ability to breathe and create space in our lives. We can do this through meditation, running, biking, or hundreds of other activities. At the end of the day, how we do it is not important. What is important is that we enable ourselves to create space...2018-06-1106 minRise or Die PodcastEpisode 112: Build Your ArmyI used to want to feel like the coolest guy in the room. I wanted to have others look up to me based on what I've done and who I was. The funny part is that I essentially wanted to be king of the shitheads. It's easy to be the leader of idiots. It's easy to be admired by fools. What's difficult is surrounding yourself with powerful men that rise up each and every day and push you to be your best. Why? Because you are only one of many that are crushing it and expanding each and...2018-06-1105 min
Rise or Die PodcastEpisode 111: This Isn't Pretty, But It Is NecessaryWe're in a culture where we praise hard work, yet we don't work hard. We look at the pain and grind others go through to get to the top, we find it motivating, and then we come crashing down the second the hard work becomes our own reality. I used to look up "motivational videos" on YouTube, get pumped to go for a run, then quit about a mile in because the going got too hard. It's bullshit. We admire entrepreneurship. We admire health and fitness. We admire good dads and Godly men. Yet, we often forget that...2018-06-1007 minRise or Die PodcastEpisode 110: Being Right Can Be WrongWhat matters more: being right, or getting what you really want - expansion? I was, and still occasionally am to a certain extent, a stubborn, type-A, ass. Then it hit me… What I want isn't to be right in an argument with my wife, a business partner, or a client. What I wanted was peace and expansion. When I realized this, I stopped looking at my fights with my wife as a battle I had to win. I looked at them as an opportunity for us to grow and expand. I started focusing on what was best for us...2018-06-0904 minRise or Die PodcastEpisode 109: There's No Such Thing as a Spending ProblemI was raised under the belief that good things come when you save. You're supposed to save for a rainy day, save for college, and save for retirement. It wasn't until I spent years trying to save that I realized you simply cannot save yourself into prosperity. All in all, saving is a principle for those in scarcity. It is the belief that there is only so much money in the world to go around, and you need to hold on to yours and claim it. Investing is how you become financially successful. And, the best investment you...2018-06-0806 minRise or Die PodcastEpisode 107: Show Your FlawsI have an intense, and often polarizing personality. I was told that this was bad, so what I learned to do was subdue who I was. I was afraid to show my flaws, my mistakes, and vulnerabilities. I wanted to be like the guys on social media that are “killing it” and look like everything is fine and dandy.I started to realize that everyone is jacked up. Everyone goes through hard times. And, bluntly put, entrepreneurship isn’t pretty. Yet, everyone wants to make entrepreneurship look sexy. Once I started to let loose and show who I...2018-06-0605 minRise or Die PodcastEpisode 108 - Burning BridgesI had my priorities all wrong for far too long. I thought wealth was purely what I had in the bank and could buy with my cash. Although you'll never hear me knock money - I'm a hardworking entrepreneur - I also had the wrong idea of what wealth was. I used to focus every ounce of energy into building a business and growing my wallet. I ignored relationships that should've matter the most. I alienated myself and even let my health and wellbeing slip. What kind of life is that? There's zero point in making money if...2018-06-0506 minRise or Die PodcastEpisode 106: Road RageWe all have a chip on our shoulders. We all have pent up energy. Most spend time bottling this energy up, and then it explodes in all the wrong places. When you learn to harness this energy for productivity, your entire life changes. Get up every day and use that energy to create results. Use the naysayers to move you forward. Get leverage on yourself with this energy and explode across body, being, balance, and business! ----To spread this movement, share #RiseOrDie with friends and family, and make sure you subscribe on iTunes and...2018-06-0506 minRise or Die PodcastEpisode 105: Continuous EvolutionSure, let’s kick ass and take names when it comes to business. However, life is about expansion across all areas: body, being, balance and business. Expansion means getting uncomfortable and growing at any costs. The Rise Or Die Podcast started out as just that, a podcast. However, just like I encourage you to do, I’m evolving and expanding. Rise Or Die is just the first of three video series I’m launching. My aim is to give you the most real and raw insight into what it means to have it all and be a four-dimensional man. N...2018-06-0407 min