Stephen Noch And Andrew Bailiff

Shows

That Amazon Ads Podcast #109 - Amazon PPC Stats: Prime Day 2025 vs 2024Amazon PPC Stats: Prime Day 2025 vs 2024 shocked us, and the numbers don't lie.Discover the real winners, losers, and jaw-dropping ACoS swings that Amazon's press release skipped!We unpack Amazon PPC Stats: Prime Day 2025 vs 2024 with raw data from 80 "apples-to-apples" accounts plus 659 extra profiles, revealing why Day 1 still rules and how a four-day sale diluted urgency.See how bids, CPCs, and conversion rates shifted hour by hour, why Friday's low spend actually delivered elite Conversion Rates, and what our AdLabs dayparting playbook did to...

2025-08-1920 min

That Amazon Ads Podcast #108 - N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match KeywordsN-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords?If you're struggling to lower ACOS or control wasted spend, this episode is for you!Discover how N-Gram Analysis for Amazon PPC can reveal hidden and wasted ad spend, empower you to add the perfect negative phrase match keywords, and dramatically boost your results.Stephen and Andrew break down N-grams, from unigrams to bigrams and trigrams, and show how you can spot high-ACOS terms and negative opportunities even in the messiest search term reports.You'll learn hands-on...

2025-08-1217 min

That Amazon Ads Podcast #107 - Why Placement ACoS Doesn't Matter on Amazon PPC#whyplacementacosdoesntmatter #amazonppc #amazonadsWhy Placement ACoS Doesn't Matter on Amazon PPC?This week, Stephen and Andrew reveal the truth about placement ACoS and why optimizing for it can cost you money on Amazon PPC.If you're still chasing low placement ACoS, you're missing the real secret, why placement ACoS doesn't matter on Amazon PPC.We break down why keyword bids, not placement adjustments, truly control your cost and performance.Learn how relying on historical ACoS numbers leads to inefficient spending and what data actually matters for...

2025-07-2914 min

That Amazon Ads Podcast #106 - 5 Steps To Auditing Your DSP Account5 Steps to Auditing your DSP Account is the Amazon Advertising guide you've been missing.If "5 Steps to Auditing your DSP Account" doesn't scream clarity, this episode will, because we show exactly how to fix viewability, incrementality, and KPIs without burning cash.Amazon PPC pros: we split campaigns into granular line items, bid up for Amazon-owned inventory, cap frequency, rotate creatives, and clean audiences so you're not paying for invisible impressions.We also match attribution windows to each funnel stage and wire the tech right (brand/ASIN associations, pixels). Bottom line: treat...

2025-07-2938 min

That Amazon Ads Podcast #105—3 Ways to Ruin Performance with Dayparting on Amazon PPC#3waystoruinperformancewithdaypartinginamazonppc #amazonads #amazonppcYou're Doing Dayparting Wrong: 3 Ways to Ruin Your Amazon PPC Performance, and it is costing you sales!In this week's episode, Stephen and Andrew expose the top mistakes Amazon advertisers make with day parting.If you rely on sales trends, pause campaigns at random, or use "day budgeting," you're risking lost revenue and unpredictable results.We break down why these strategies don't work, how they ignore key conversion data, and why "You're Doing Dayparting Wrong: 3 Ways to Ruin Your Amazon PPC Performance" should be on...

2025-07-1526 min

That Amazon Ads Podcast #104 - The Secret to Maximum Efficiency Bid Optimizations on Amazon PPC: Macro vs Micro Bid Changes#amazonppc #bidoptimization #macrovsmicrobidsEpisode 104 dives deep into the difference between macro and micro bid optimizations for Amazon Ads, emphasizing the need to use the right time frames for each approach.Macro optimizations leverage longer date ranges and tighter bid adjustments to manage overall account performance with stability, while micro optimizations focus on recent data to quickly correct sudden spikes in spend or ACoS by targeting only the most problematic campaigns or keywords.Stephen and Andrew highlight the importance of not overreacting with account-wide changes...

2025-07-0833 min

That Amazon Ads Podcast #103—Can You Bid Against Yourself on Amazon PPC?#Amazon #AmazonPPC #CanYouBidAgainstYourselfOnAmazonPPCUnlock the truth behind Amazon PPC and the burning question: "Can you bid against yourself on Amazon PPC?"In this episode, Stephen and Andrew bust the keyword cannibalization myth, explaining how Amazon's second-price auction prevents self-competition, even with identical keywords across campaigns.They reveal insider insights, Amazon rep confirmations, and real case studies to show why your CPC stays low, even if bid automation runs wild.Don't stress about isolated keywords, focus on strategic bid ceilings instead!

2025-07-0106 min

That Amazon Ads Podcast Off Amazon Placements for Amazon Sponsored Products – Are They a Scam?Amazon is quietly sending Sponsored Products ads to other websites.These off-site placements crush performance: conversion rates collapse, ACoS jumps to around 80%, and most of the spend never shows up in your ad console.Every campaign starts in "Maximize Reach", so you end up paying for clicks you can't track—and you can't fix it in bulk unless you use a tool like AdLabs.Off-site spend that used to be pocket change now eats 6-7% of some budgets, and no one knows where the ads even appear.Andrew and Stephen switched th...

2025-05-2714 min

That Amazon Ads Podcast Amazon Search Query Performance—Advanced Reporting Dashboard Unlocked#ThatAmazonAdsPodcast #AmazonPPC #AmazonAds #Ecommerce #AmazonFBAAmazon has finally opened its Search Query Performance (SQP) API—and we've plugged straight into AdLabs!🚀In this episode of That Amazon Ads Podcast, the brand-new Advanced SQP Dashboard that auto-downloads weekly reports, back-fills 18 months of data, and pre-calculates the KPIs you actually need.🔍You'll learn how to:• Pull first-party SQP data (no more third-party guesses and spot real search-volume trends.• Compare total purchase rate vs conversion rate to diagnose traffic or listing issu...

2025-05-1328 min

That Amazon Ads Podcast The New Amazon AI Image Generators are AWFULEpisode 94 of That Amazon Ads Podcast reviews the new Amazon AI images generator, which turns out to be awful.Andrew and Stephen test the in-platform image generator on several products and find it mostly pastes the main product photo onto awkward backgrounds, delivering far poorer results than the same prompts run through DALL·E.They stress that effective lifestyle creatives must place the item in a believable context and note Amazon's tool is "years behind."A brighter spot is Amazon's AI-driven Business Performance Insights panel, which quickly summarizes year-over-year sales and traffic, though i...

2025-04-2923 min

That Amazon Ads Podcast The 7 Biggest Amazon PPC Myths — BUSTED!🎯 Amazon Ads EXPOSED: 7 PPC Myths That Are Wasting Your MoneyIn this episode of That Amazon Ads Podcast, we’re breaking down 7 of the Biggest Amazon PPC Myths that are draining your budget and hurting your performance. From the false promise of high bids and budgets to the misleading hype around auto campaigns, broad match, and brand defense, we’re setting the record straight with real data, real examples, and a decade of Amazon PPC experience.💥 If you've ever been told that ACOS is a vanity metric or that changing your bids daily “keeps them alive,” this...

2025-04-1533 min

That Amazon Ads Podcast Auto vs Broad vs Exact – How Much Should You Spend on Amazon PPC?#thatamazonadspodcast #amazonppc #amazonads💰Auto vs Broad vs Exact - How much should you spend on Amazon PPC? Learn the best Amazon PPC strategy to optimize your ad spend, master keyword targeting, and maximize conversions with the perfect budget allocation across auto campaigns, broad match, phrase match and exact match.Are you spending your Amazon PPC budget the right way?In this episode of That Amazon Ads Podcast, Stephen Noch and Andrew Bailiff break down the Auto vs Broad vs Phrase vs Exact match types and...

2025-03-1816 min

That Amazon Ads Podcast Budget Allocations for Sponsored Products vs. Sponsored Brands vs. Display — What’s the Right Mix?Budget Allocations for Sponsored Products vs. Sponsored Brands vs. Sponsored Display - What's the Right Mix? 🚀Want to maximize your Amazon Ads ROI? Stephen Noch and Andrew Bailiff break down the ultimate Amazon PPC budget allocation strategy!Learn how to split your ad spend between Sponsored Products, Sponsored Brands and Sponsored Display for the best results. Discover why 80-90% of your budget should go to Sponsored Products, how to use Sponsored Brands effectively, and why Sponsored Display deserves only 5% (or less).🔥Listen to the episode now! Don't forget to Lik...

2025-03-1122 min

That Amazon Ads Podcast Amazon Path-To-Purchase Report Explained#thatamazonadspodcast #amazonppc #amazonads #amazonadvertising #amazonpathtopurchasereport📊 Discover the new Amazon Path-to-Purchase Report! Stephen & Andrew break down how to analyze customer journeys and ad effectiveness on Amazon PPC.Watch the episode on Youtube.🚨 New! Amazon Path-To-Purchase Reports | That Amazon Ads Podcast Episode 87In this episode of That Amazon Ads Podcast, Stephen and Andrew dive into the brand-new Amazon Path-to-Purchase Report, offering a fresh perspective on customer journeys and ad effectiveness in Amazon PPC. With insights showing that 64% of sponsored product sales come from new-to-brand custom...

2025-03-0417 min

That Amazon Ads Podcast How Often Should You Harvest Or Negate Keywords On Amazon PPC?Episode 86 - How Often Should You Harvest Or Negate Keywords On Amazon PPC?In this episode of That Amazon Ads Podcast, Andrew and Stephen dive into the optimal frequency for keyword harvesting and negation of Amazon PPC campaigns. They explain that new campaigns should update keywords weekly, mature campaigns monthly, and very mature campaigns (over a year old) only need tweaks once per quarter.Frequent early-stage optimizations are crucial, but adjustments become less critical as your campaigns stabilize. For deeper insights, be sure to watch previous episodes 83 and 84, where they break down...

2025-02-2510 min

That Amazon Ads Podcast 10 Steps To A Successful Launch On AmazonReady to launch a winning Amazon product? Join Owais Ghori and the team on That Amazon Ads Podcast as they unveil 10 Steps To A Successful Launch on Amazon. In this episode, we break down a comprehensive PPC strategy that starts with a rock-solid product foundation - because no PPC campaign can fix issues like poor review or missing components.Discover the 3 key ranking factors - relevancy, visibility, and offer - and learn why the conversion rate is the most critical metric for your success. We explain why starting with single keyword campaigns is essential, why you should...

2025-02-1842 min

That Amazon Ads Podcast 🔥You're Doing NEGATIVE KEYWORDS WRONG!🔥#thatamazonadspodcast #amazonppc #amazonads⁠Should you prefer the video version, catch us on YouTube.Get your FREE Amazon PPC Bid Optimizer.Join your FREE Discord Community of Amazon PPC professionals.SIGN UP for That Amazon Ads Masterclass.Get your FREE Amazon PPC Audit.====================================Episode 84 - 🔥You're Doing NEGATIVE KEYWORDS WRONG! 🔥🔎Struggling with Amazon PPC? Many advertisers overuse negative keywords and kill their sales! In this episode, Andrew & Stephen break down 3 majo...

2025-02-1123 min

That Amazon Ads Podcast Don't Make This Keyword Harvesting Mistake#thatamazonadspodcast #amazonppc #amazonads Should you prefer the video version, catch us on YouTube. ---------- Get your FREE Amazon PPC bid optimizer Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads MasterclassGet your FREE Amazon PPC Audit ---------- 🚨 𝐃𝐨𝐧’𝐭 𝐌𝐚𝐤𝐞 𝐓𝐡𝐢𝐬 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐇𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐌𝐢𝐬𝐭𝐚𝐤𝐞! | 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 🚨 Are you making this critical keyword harvesting mistake? 𝐒𝐭𝐞𝐩𝐡𝐞𝐧 & 𝐀𝐧𝐝𝐫𝐞𝐰 break down 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐰𝐚𝐲 𝐭𝐨 𝐦𝐚𝐧𝐚𝐠𝐞 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 for success! 🔥 𝟏. 𝐀𝐯𝐨𝐢𝐝 𝐜𝐨𝐦𝐦𝐨𝐧 𝐡𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 that could be hurting your Amazon PPC campaigns. 🔑 𝟐. 𝐒𝐞𝐭 𝐮𝐩 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐡𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐜𝐫𝐢𝐭𝐞𝐫𝐢𝐚 to improve ad performance and keyword efficiency. 📊 𝟑. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐤𝐞𝐲𝐰𝐨𝐫𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 strategies that will 𝒃𝒐𝒐𝒔𝒕 𝒚𝒐𝒖𝒓 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏'𝒔 𝑨𝑪𝑶𝑺 𝒂𝒏𝒅 𝑹𝑶𝑨𝑺. ⏳ Don’t let bad keyword harvesting 𝒘𝒂𝒔𝒕𝒆 𝒚𝒐𝒖𝒓 𝑨𝒎𝒂𝒛𝒐𝒏 𝑷𝑷𝑪 𝒃𝒖𝒅𝒈𝒆𝒕! Watch now and optimize your ads the right way! 👍 𝐋𝐢𝐤𝐞, 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 & 𝐡𝐢𝐭 𝐭𝐡𝐞 𝐛𝐞𝐥𝐥 to master Amazon PPC with Stephen & Andrew! #DontMakeThisKeywordHarvestingMistake #KeywordHarvesting #AmazonAdvertising ========== 🔗Connect with Stephen & Andrew: Stephen

2025-02-0421 min

That Amazon Ads Podcast How Many Keywords Should Your Campaign Have on Amazon PPC?#thatamazonadspodcast #amazonppc #amazonads Prefer to watch than listen? Click here. How many keywords should your campaign have? Stephen & Andrew tackle this hot topic with insights beyond the usual "it depends". Get your FREE Amazon PPC bid optimizer Join your FREE Discord Community of Amazon PPC managers Sign up for That Amazon Ads Masterclass. Get your FREE Amazon PPC Audit How Many Keywords Should Your Campaign Have in Amazon PPC? Stephen and Andrew don their tinfoil hats and...

2025-01-2930 min

That Amazon Ads Podcast Zero Impressions#thatamazonadspodcast #amazonads #amazonppc Why aren't your Amazon Ads getting impressions? Andrew & Stephen break down the top 5 reasons your campaigns are underperforming. Get your free Amazon PPC bid optimizer: https://adlabs.app Join your FREE Discord community of Amazon PPC Managers : https://discord.com/invite/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com Get your free Amazon PPC Audit: https://docs.google.com/forms/d/e/1FAIpQLSfCW1kxxOXL14FzuTP66qdjs_px2sTkh9...

2025-01-2716 min

That Amazon Ads Podcast How To Manage Your PPC Budget?

2025-01-1436 min

That Amazon Ads Podcast Mastering The New Amazon Marketing Cloud Features with BTR Media's Dustin WassnerMastering New Amazon Marketing Cloud Features | Insights from Dustin Wassner This week, Andrew and Stephen are joined by Dustin Wassner from BTR Media to explore the brand-new features of the Amazon Marketing Cloud unveiled at the recent Amazon Unboxed event. Discover how these innovative tools, including the ability to give sponsored ads a bid boost using custom audiences, are set to transform the Amazon Advertising landscape. In this episode, Dustin shares his expertise on leveraging these new features to enhance your advertising strategies, improve targeting, and drive better campaign performance. Learn how these updates can...

2025-01-0732 min

That Amazon Ads Podcast Should You Do Brand Defense on Amazon PPC?#thatamazonadspodcast #amazonppc #amazonads Should you defend your brand on Amazon PPC? Andrew & Stephen weigh the pros and cons of brand defense and share best practices for protection. ---------- Get your FREE Amazon PPC bid optimizer: Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit ---------- CHAPTERS ========== 00:00 – Teaser 00:22 – Title Card 00:27 – Introduction 02:20 – What is Brand Defense and how it works? 03:50 – 3 Top Mistakes That Managers Make When it Comes to Brand Defense 05:36 – Investment Levels 07:14 – Fixing the Segmentation Issue 09:05 – Placements Settings matters 12:37 – Testing sales incrementality 19:14 – Who needs Brand Defense More? 21:17...

2024-11-2636 min

That Amazon Ads Podcast Amazon Search Query Performance Reports: Seller Central Utilities with Uri RahimiDiscover the ultimate Amazon productivity tool! Andrew, Stephen, and Uri Rahimi explore Seller Central Utilities and the free SQP fetcher for Amazon Sellers. Amazon Search Query Performance Reports: Seller Utilities with Uri Rahimi This week, Andrew and Stephen welcome a special guest, Uri Rahimi, creator of Seller Central Utilities, to discuss how these tools are revolutionizing productivity for Amazon sellers and advertising professionals. Among the powerful features is the SQP fetcher, a free Google Chrome extension that simplifies access to Search Query Performance reports and more. Whether you’re an Amazon se...

2024-11-1930 min

That Amazon Ads Podcast How To Grow An Amazon Brand To $1 Million In 1 Year - Part 7: Continued OptimizationsCan you grow an Amazon brand to $1 million in a year?Andrew & Stephen share the challenges of scaling Insaltd and how they’re optimizing for success. How To Grow An Amazon Brand to $1 Million in 1 Year - Continued Optimizations This week, Andrew and Stephen continue their journey of growing the electrolyte brand Insaltd on Amazon, sharing the challenges they’ve faced along the way. They discuss the year-to-date performance, the strategy pivots they made, and the continued optimizations they're implementing to overcome sub-par results.

2024-11-1321 min

That Amazon Ads Podcast How To Structure Your Amazon PPC Campaigns - Sponsored Products Edition#thatamazonadspodcast #amazonppc #amazonads In this week’s episode, Andrew and Stephen share their thoughts and experiences on why campaign structure is crucial for Amazon PPC success. They explain the purpose behind a solid campaign structure, the types of structures that work best, and show how it all comes together with a helpful diagram. Most importantly, they dive into the essential campaigns you need to create to maximize your Sponsored Products' effectiveness. Whether you're new to Amazon advertising or looking to refine your existing campaigns, th...

2024-11-0809 min

That Amazon Ads Podcast Should You Target "Gift" Keywords on Amazon PPC#thatamazonadspodcast #amazonppc #amazonads Should you target "gift" keywords in Amazon PPC? Andrew & Stephen discuss the pros and cons of using gift keywords for holiday sales on Amazon. Get your FREE Amazon PPC bid optimizer Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit CHAPTERS: ========== 00:00 – Introduction 01:02 – The answer 02:30 – Andrew on ‘Gift-related’ keywords on campaigns or Search Term Reports 04:48 – Stephen's experience 07:18 – Case studies 10:54 – Generic keywords dominance 14:16 – Isolating the campaign 15:57 – To gift or not to gift 16:20 – Final thoughts ========== Should You Target Gift Keywords on Amazo...

2024-10-2918 min

That Amazon Ads Podcast The Best Data Available on Amazon: Search Query Performance#thatamazonadspodcast #amazonads #amazonppc What is Amazon Search Query Performance? Andrew & Stephen break down how to access and use this first-party data to boost your Amazon PPC Strategy. The Best Data Available on Amazon: Search Query Performance In this week's episode, Andrew and Stephen dive deep into Amazon's Search Query Performance Report, one of the most powerful first-party data sets available to Amazon sellers. They explain what it is, how you can access it, and why it's a game-changer for optimizing your PPC campaigns. Learn how to interpret the essential...

2024-10-2244 min

That Amazon Ads Podcast How to Launch Your Product on Amazon: A Complete GuideEpisode 71

2024-10-1547 min

That Amazon Ads Podcast Should You Segment Campaigns by Match Type in Amazon PPC?Episode 72 #thatamazonadspodcast #amazonppc #amazonads Join Stephen Noch and Andrew Bailiff on another episode of That Amazon Ads Podcast to discuss the pros and cons of segmenting campaigns by match type. Discover if this strategy can help avoid keyword cannibalization and improve your Amazon PPC performance. Learn about search term isolation and how to implement it effectively. Don't miss this insightful episode on Amazon advertising best practices.

2024-10-1541 min

That Amazon Ads Podcast How To Grow an Amazon Brand to $1Million in 1 Year (Part 6: The Best Sponsored Brands Strategy for Amazon PPC#thatamazonadspodcast #amazonppc #amazonads Episode 70 - The Best Sponsored Brands Strategy for Amazon PPC Discover how to achieve $1 million in sales in just one year with our expert guide to Amazon Sponsored Brands. Join Stephen, Andrew, and Stefan Dulca from Trivium Group as they share their insights on best practices and strategies for maximizing your Sponsored Brands campaigns. #amazonadvertising #sponsoredbrands #amazonppctutorial #adlabs #thatamazonadspodcast #thatamazonadsmasterclass #amazonppcstrategy ---------- ⁠Get your FREE Amazon PPC bid optimizer⁠ ⁠Join your FREE Discord community of Amazon PPC managers⁠ ⁠Sign up for That...

2024-10-0136 min

That Amazon Ads Podcast How To Grow an Amazon Brand to $1 Million in 1 Year (Part 5: Keyword Harvesting and Single Keyword Campaigns)Episode #69 How To Grow an Amazon Brand to $1 Million in 1 Year (Part 5: Keyword Harvesting and Single Keyword Campaigns) #thatamazonadspodcast #amazonppc #amazonads Join Stephen Noch and Andrew Bailiff on That Amazon Ads Podcast as they teach you the art of keyword harvesting and building highly efficient single-keyword campaigns. Discover how to conduct effective keyword research and optimize your campaign structure for maximum sales. Learn from experts and unlock the potential of your Amazon brand. Watch now! ========== 🔗Connect with Stephen & Andrew: ...

2024-09-2436 min

That Amazon Ads Podcast Amazon PPC Debate: Harvested Keyword Negation#thatamazonadspodcast #amazonppc #amazonads Join Stephen Noch and Andrew Bailiff on That Amazon Ads Podcast as they discuss the controversial topic of harvested keyword negation. Hear from experts Mina Elias and Carly McMillen as they present their arguments on whether to negate harvested keywords in your Amazon PPC campaigns. Discover the pros, cons, and best practices for optimizing your ads. Don't miss this heated debate! #amazonadvertising #keywordnegation #keywordharvesting #amazonppcstrategy #amazonppcbestpractices #amazonppctips #amazonppcmanagement #amazonppcoptimization #harvestedkeywordnegationdebate #amazonppcexpertopinions #amazonppccase #adlabs #thatamazonadsmasterclass ---------- Get your FREE Amazon PPC bid optimizer ...

2024-09-1750 min

That Amazon Ads Podcast How to Grow an Amazon Brand to $1 Million in 1 Year (Part 4: The Main Image)

2024-09-1056 min

That Amazon Ads Podcast Product Targeting and Product Page Placements for Amazon PPC with Mike Danford#thatamazonadspodcast #amazonppc #producttargetingandproductpageplacementsforamazonppc ---------- Get your FREE Amazon PPC bid optimizer: https://adlabs.app/ Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- Episode 66 of That Amazon Ads Podcast is back with another episode on Amazon PPC optimization. Join Stephen...

2024-09-0350 min

That Amazon Ads Podcast The Best Keyword Research Methods For Amazon PPCEpisode 65 of That Amazon Ads Podcast #thatamazonadspodcast #amazonppc #amazonads That Amazon Ads Podcast is back with another episode on Amazon PPC Keyword Research. Join Stephen Noch and Andrew Bailiff as they dive into the best keyword research methods to boost your Amazon advertising game. Discover the difference between 1P and 3P sources and learn how to find relevant and high-volume keywords that drive sales. From Amazon SEO to search term analysis, this episode has it all! Get ready to level up your Amazon PPC strategy...

2024-08-2732 min

That Amazon Ads Podcast How to Grow an Amazon Brand to $1 Million in 1 Year (Part 3: The Media)Episode 64 of That Amazon Ads Podcast Join Stephen Noch & Andrew Bailiff as they continue their journey to growing the brand, InSalted™ to $1 Million in a year! This episode dives deep into Amazon PPC optimization, product listing perfection, and conversion rate magic. Plus, a surprise guest joins the fun! Don't miss this another epic episode packed with actionable tips. ---------- Get your FREE Amazon PPC bid optimizer: Join your Discord community of Amazon PPC managers: Sign up for That Amazon Ads Ma...

2024-08-2251 min

That Amazon Ads Podcast TRIGGER WARNING: We Vent About The Amazon PPC IndustryEpisode 63 of That Amazon Ads Podcast Stephen Noch & Andrew Bailiff expose the truth about the Amazon PPC influencer culture! Learn why to be cautious of software promises, the impact on PPC management, and the dangers of agencies focused on growth over profit. Don't miss this eye-opening episode! ---------- Get your FREE Amazon PPC bid optimizer: Join your Discord community of Amazon PPC managers: Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit ----------

2024-08-1530 min

That Amazon Ads Podcast How to Grow an Amazon Brand to $1 Million in 1 Year (Part 2: The Campaign Launch)Episode 62 of That Amazon Ads Podcast Learn how to scale your Amazon brand from $6k to $100k+ monthly with Stephen Noch & Andrew Bailiff! This second episode of the series dives deep into Amazon PPC optimization, campaign restructuring, and ACOS management. Master PPC for beginners with actionable tips and strategies. ---------- Get your FREE Amazon PPC bid optimizer: https://adlabs.app/ Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ...

2024-08-0639 min

That Amazon Ads Podcast Transitioning from 1P Vendor to 3P Seller on Amazon (with Ruben Alikhanyan)Episode #61 of @ThatAmazonAdsPodcast In this week's Amazon Advertising deep dive, Stephen and Andrew sit down with Ruben Alikhanyan, the mastermind behind PAS Agency, to unravel the complexities of 1P vs 3P. Confused about Amazon Vendor Central and Seller Central? This episode is your golden ticket to understanding the differences. Discover how to leverage both models for maximum Amazon advertising success. Learn expert strategies for Amazon Advertising, Amazon PPC, Amazon SEO, Amazon product listing optimization, and Amazon brand building. Don't miss out on this essential knowledge for dominating the Amazon marketplace.

2024-07-3022 min

That Amazon Ads Podcast How to Grow an Amazon Brand to $1 Million in 1 Year (Part 1: The Audit)Grow Your Amazon Brand to $1 Million in 1 Year (Part 1!) Episode 60 of That Amazon Ads Podcast NEW EPIC SERIES! Stephen Noch and Andrew Bailiff reveal the strategies to scale an Amazon brand from $6,500 to $100,000 monthly in sales! This episode is packed with actionable tips on Amazon PPC (Sponsored Products, Sponsored Brands, Display Ads) for beginners & veterans alike. Learn from the experts & take your Amazon Advertising to the next level! ---------- Get your FREE Amazon PPC bid optimizer: https://adlabs.app/ Join your FREE Discord community of Amazon PPC managers: https...

2024-07-2347 min

That Amazon Ads Podcast How To Rank Better on Amazon with Data Dive CEO - Brandon M. YoungEpisode Number 59 of That Amazon Ads Podcast Struggling to rank on Amazon? This podcast episode with Data Dive CEO Brandon Young is your secret weapon! Discover how keyword research, performance & conversion rates skyrocket your organic ranking with Data Dive's powerful tools. Learn from the experts Stephen Noch and Andrew Bailiff on what affects your listings and PPC campaign's success! Get our FREE Amazon PPC bid optimizer Join our FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit Brandon Young on...

2024-07-1630 min

That Amazon Ads Podcast Is ACOS a Vanity Metric? (Part 2: TACOS for Individual SKUs)Is ACOS a Vanity Metric? ACOS vs ACOTS Episode 58 Confused by ACOS and its role in your Amazon Advertising success?Join Amazon Advertising experts Stephen Noch & Andrew Bailiff as they debunk the myth of ACOS being just a vanity metric. Learn powerful strategies to analyze, optimize, and leverage ACOS and ACOTS for profitable ad campaigns. In this episode, we'll cover: Relation between ACOS and ACOTS. How to use Target ACOS to control ACOTS. Practical optimization tips Want to master ACOS and dominate your Amazon Ads? Subscribe...

2024-07-0934 min

That Amazon Ads Podcast Is ACOS a Vanity Metric? (Part 1)Is ACOS a Vanity Metric? ACOS vs ACOTS Episode 57 Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- CHAPTERS: 00:00 – Introduction 00:19 – Title Card 00:25 – Understanding the misunderstood metric 01:38 – Is ACOS a vanity metric? 03:20 – Case Study 05:03 – Why ACOS doesn’t look like it correlates to ACOTS? 07:10 – Why Ad type allocation matters? 11:00 – Both have Ad Cost hence the correlation 12:30 – Linear regression analysis 14:00 – Average benchmark of Ad sales to Total sales 1...

2024-07-0220 min

That Amazon Ads Podcast How to Audit an Amazon PPC AccountEpisode 56 Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- CHAPTERS: 00:00 – Introduction 00:45 – Title Card 01:10 – A rant against a 3rd grader’s homework 01:21 – How to properly audit an Amazon PPC account in an 11...

2024-06-2548 min

That Amazon Ads Podcast Improve Your Amazon Listings with PickFu A/B Split Testing (with Justin Chen)Episode 55 Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---------- CHAPTERS: 00:00 – Introduction 01:07 – What is PickFu 3:02 – Journey and milestones 04:59 – Refining audiences 05:36 – Case Study 1: Tanking Sales 08:28 – Case Study 2: Pricing Point 10:17 – What makes a good split test? 13:38 – Split Testing Sponsored Brands Ads...

2024-06-1830 min

That Amazon Ads Podcast What Should My Starting Bids be on Amazon PPC?Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---------- CHAPTERS: 00:00 – Introduction 01:03 – Poll Results 2:03 – Getting them right, right from the start 04:52 – Overview 06:20 – Method 1: The Amazon suggested bids 09:16 – Method 2: The start low and inch up 10:30 – Thoughts on placement modifiers 12:56 – Method 3: The (Account) Average CPC 15:09 – Pseudo RPC Method 16:51 – Method 4: Th...

2024-06-1135 min

That Amazon Ads Podcast Advanced Bidding Strategies with Dustin Wassner from BTR MediaGet our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---------- 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast YouTube: https://www.youtube.com/@Th...

2024-06-0642 min

That Amazon Ads Podcast How to Retain Clients with Better Reporting CallsGet our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ----------🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast YouTube: https://www.youtube.com/@ThatAmazonAdsPo...

2024-05-3053 min

That Amazon Ads Podcast Why Does Lowering CPC Increase ACOS?Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---------- 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast YouTube: https://www.youtube.com/@ThatAmazon...

2024-05-2229 min

That Amazon Ads Podcast Scaling Your Amazon Brand through Off-Amazon Tactics (with Brett Messieh)Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---- On today’s milestone 50th episode, we bring on the friend who inadvertently made us do this podcast for almost an entire year just to get him on. You won’t want to miss this one. He shares how deploying an “Omni-Channel” media strategy off-Amazon helped his brand rapidly scale ON Amazon. We talk about:

2024-05-1545 min

That Amazon Ads Podcast Does PPC Actually Help with Organic Ranking on Amazon? (with Carly McMillen)Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ------ CHAPTERS: 00:00 Introduction 02:15 Meet Carly McMillen 04:00 Does PPC help with Organic Ranking? 06:30 The "Customer Happiness" Index 9:35 Why SEO Doesn't Always Work 13:37 How PPC can sometimes HELP your organic rank 20:52 How PPC can sometimes HURT your organic rank 22:45 Using Deals to boost organic rank 28:17 Testing and Re-testing your keyword ranking strategies 34:19 Does Amazon like you? 37:55 Ranking strategies with Helium 10 40:00 Final Thoughts and Conclusion ▶️ Connect with Carly: LinkedIn: http...

2024-05-0842 min

That Amazon Ads Podcast How to Determine Your Target ACOS in Amazon PPCGet our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---------- CHAPTERS: 00:00 Introduction 02:53 Why Target ACOS Matters 04:30 The Key to Breakeven ACOS: Pre-Ad Profit Per Sale 16:59 The Nuances in Vendor Central 21:17 What to Consider with Target ACOS 23:31 The Strategy Behind Breakeven Advertising on Amazon 24:52 Diving Deeper into Advertising Strategies and Tactics 25:23 Understanding and...

2024-04-3049 min

That Amazon Ads Podcast How Often Should You Optimize Bids on Amazon PPC?Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ --------- 00:00 Introduction 02:21 Optimizing Bids: How Often Should You Do It? 03:17 The Nuances of Bid Optimization 12:20 Understanding Optimization Frequency and Its Impact 16:55 The Importance of Timing and Time Frames in Bid Optimization 21:38 Special Considerations for New Campaigns and High AOV Products 32:54 The Philosophy of Doing Nothing: When Not...

2024-04-2339 min

That Amazon Ads Podcast Understanding Amazon Vendor Central Dynamics with Josh CowanGet our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---- Today, we’re diving into the world of Vendor Central with former Vendor Manager and true expert, Josh Cowan. We’ll be discussing many of the challenges facing Amazon Vendors and provide some thoughts on when it might be time to make the switch from Vendor to Seller. ▶️ Connect with Josh:

2024-04-1636 min

That Amazon Ads Podcast Should You Be Running TikTok Ads? The Opportunities and Risks for Amazon Brands with Eric MartindaleGet our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---- Get ready to dive deep into the world of TikTok ads with Eric Martindale, founder and CEO of Elite Commerce Group. Explore the benefits, challenges, and strategic approaches to utilizing TikTok for brand growth. From privacy concerns to the vibrant user engagement on the platform, you’ll gain valuable insights into navigating TikTok's ad ecosystem and ho...

2024-04-0948 min

That Amazon Ads Podcast The BEST Way to Optimize Campaign Placements for Sponsored Products & Sponsored Brands in Amazon PPCGet our FREE Amazon PPC bid optimizer! Join our FREE Discord community of Amazon PPC managers. Sign up for That Amazon Ads Masterclass! ---- We’ve covered this topic before… and we’re doing it again. And we're doing it BETTER. We’ve refined our formulas (formulae?) and built out the strategy for Sponsored Brand placements so that YOU can take your ads to the next level. Get the Campaign Placement Calculator here! CHAPTERS: 00:00 - Introduct...

2024-04-0235 min

That Amazon Ads Podcast How to Make Better Amazon Video Ads that Grow Sales on Amazon PPC with Luke MelroseGet our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---- Today we’re answering the question: “What makes a good video ad?” With Amazon increasing the opportunity for videos, both on- and off-platform, getting your video right is more important than ever before. Luke Melrose, creative director and video ad specialist, guides us through the following key points:

2024-03-2655 min

That Amazon Ads Podcast Started from the Bottom Now We’re at the Top of the Funnel with Destaney WishonGet our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---- Tune into this week’s episode to hear from the one and only, Destaney Wishon. Destaney needs little to no introduction as she has been a leading mind in the Amazon space for many years. Destaney is the CEO of btr media, formerly Better AMS, and is a regularly featured speaker at many Amazon events and conferences. Desta...

2024-03-1948 min

That Amazon Ads Podcast Product Target Isn’t What You Think It Is! New Discoveries in Sponsored Product Search Term ReportOur FREE bid optimizer is live! Join the waitlist to gain access. Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ -------- In this episode, Stephen & Andrew discuss a brand new development inside the Sponsored Product Search Term Report. Uncover the truth about product targeting. It isn’t what you think! Tune in to find out more on this week’s episode of That Amazon Ads Podcast...

2024-03-1227 min

That Amazon Ads Podcast Amazon PPC Debate: Single Keyword CampaignsGet our FREE Amazon PPC bid optimizer! Join our FREE Discord community of Amazon PPC managers! Sign up for That Amazon Ads Masterclass! — Back with another epic Amazon PPC debate, this week we’re talking about Single Keyword Campaigns. Should you be limiting your campaigns to 1 keyword in each? 5 in each? Or is it 10? FInd out on this week’s episode! We’re joined once again by the always insightful Elizabeth Greene, Co-Founder of Junglr, and an awesome special guest, Keith Mander, who is the Founder of Yuca, and got connected to us thr...

2024-03-0657 min

That Amazon Ads Podcast Increasing Bids on High ACOS Keywords in Amazon PPCOur FREE bid optimizer is live! Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community. Sign up for That Amazon Ads Masterclass. -------- In this episode, Stephen & Andrew share the 4 scenarios where increasing bids on High ACOS targets makes sense. And it’s probably not what you’re thinking…. Key Topics: The 4 Scenarios where you should increase bids on High ACOS targets The math behind increasing bids on non...

2024-02-2736 min

That Amazon Ads Podcast The Psychology of Branding & Copywriting in E-Commerce with Emma Schermer TamirGet our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---- Tune into this week’s episode to hear Branding and Content Optimization Expert, Emma Schermer Tamir. Emma is the founder of Marketing by Emma, an Amazon Branding & Design agency. In this episode, she shares her expertise on all things branding and marketing, giving away golden insights that you can use to improve your content strategy on Amazon. ...

2024-02-2056 min

That Amazon Ads Podcast CPC vs. CPM: What's Better for Amazon PPC?Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ -------- In this episode, we discuss the differences and nuance between different cost types in Amazon PPC: CPC, CPM, and vCPM. Stephen and Andrew break down their thoughts on the topic and shed some light on the benefits and limitations of each. K...

2024-02-1441 min

That Amazon Ads Podcast Mastering the Art of Auditing Amazon Accounts with Hannah WhitlockGet our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---- Tune into this week’s episode to hear from Hannah Whitlock of RedDog PPC. In this episode, we break down how to audit your Amazon account. We leave nothing out, as this discussion spans outside the realm of just PPC and brings the full picture of selling on Amazon into view. Throughout this conversation, we discu...

2024-02-0734 min

That Amazon Ads Podcast How to Pick the Right Data Range When Optimizing Amazon PPC CampaignsOur FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ -------- In this episode, we talk about how to choose a date range when optimizing your Amazon PPC campaigns. When you’re optimizing bids, the date range you use or the data you s...

2024-02-0134 min

That Amazon Ads Podcast Why RPC (Revenue-Per-Click) is King in Amazon PPCTHE MASTERCLASS IS LIVE: ⁠https://thatamazonadsmasterclass.com/⁠ Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb —-------- In this episode, Stephen and Andrew dig into the Revenue-Per-Click (RPC) bidding model, explaining why it works best for Amazon PPC and how it can help you hit your target ACOS every time. Key Topics: Why your...

2024-01-2358 min

That Amazon Ads Podcast How to Calculate Bid Ceilings to Prevent Wasted Spend in Amazon PPCOur FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb —-------- In this episode, Stephen and Andrew break down the concept of using bid ceilings when calculating your Amazon PPC bids. In this over-the-shoulder style video, you’ll see exactly how to calculator your bid ceilings using formulas in your Amazon PPC bulksheets. Key Topics: Why you should use bid ceilings in Ama...

2024-01-1654 min

That Amazon Ads Podcast 7 Reasons Why Bid Automation Doesn’t Work in Amazon PPCOur FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb —-------- In this episode, Stephen and Andrew share the cold hard truth about bid automation tools in Amazon PPC. This no B.S. episode might change your perspective on using AI and completely automated softwares to manage your bids… Key Topics: A deep-dive on the 7 reasons bid automation won’t work for Amaz...

2024-01-091h 15

That Amazon Ads Podcast How the Elite Amazon Ads Specialists Plan Their Strategies for 2024 with Adam MellottGet our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG ---- Tune into this week’s episode to hear from Adam Mellott, Head of Service Delivery at Better AMS, an Amazon Advertising Agency. Adam shares his wit and wisdom learned from 7 years working in e-Commerce to help you better serve your clients through effective communication, goal setting, and producing results for clients. 📨Connect with Adam: Better AMS: https://betterams.com/ LinkedIn: https://w...

2024-01-0537 min

That Amazon Ads Podcast What It Takes to Scale to 7-Figures on Amazon with Mina EliasGet our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG ---- Tune into this week’s episode to hear from Mina Elias of Trivium Group. Mine shares EXACTLY what it took to grow MMA Nutrition to over 7-figures on Amazon. Hear grit and wisdom from the trenches of Amazon to fasttrack your success. 📨Connect with Mina: Trivium Group: https://triviumco.com/ LinkedIn: https://www.linkedin.com/in/theminaelias/ 🔗Con...

2023-12-2051 min

That Amazon Ads Podcast Amazon PPC Debate: Is TACOS the King of PPC Metrics? Debate with Joe Shelerud and Phillip D’OrazioIn this special PPC debate episode, we’ve got TACOS on the menu. Joe Shelerud of AdAdvance and Philip D’Orazio state their case on why you SHOULD or SHOULDN’T use TACOS as your guiding metric on Amazon 🤔 Find out on this week’s episode of That Amazon Ads Podcast! 📨Connect with Joe: AdAdvance: https://www.adadvance.com/ LinkedIn: https://www.linkedin.com/in/joeshelerud/ 📨Connect with Phillip: PDMG: https://palmettodigitalmarketinggroup.com/ LinkedIn: https://www.linkedin.com/in/phillipdorazio/

2023-12-1355 min

That Amazon Ads Podcast The Largest Database for Amazon Sellers That We’ve Ever Seen with Nathan Rigby, CEO of Analytic IndexOur FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ You should also join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb —------- In this special guest episode, we hang out with Nathan Rigby from Analytic Index to talk about how you can leverage the largest Amazon database that’s not Amazon, Analytic Index. Nathan shares what he thinks will shape the future of retail media in the coming years. You won’t want to miss this one! Connect with Nathan: Linked...

2023-12-0642 min

That Amazon Ads Podcast AI Taking Over Amazon? Selling on Amazon Will Never Be the SameOur FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ You should also join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb —-------- In this episode, Stephen and Andrew discuss the coming revolution of AI on Amazon and across industries. Prepare yourself for the coming wave of technological acceleration. THIS IS NOT A DRILL! Key Topics: How to leverage AI to give yourself an edge How AI is taking over Amazon Tips for prep...

2023-11-301h 08

That Amazon Ads Podcast The Evolution of Amazon PPC & Digital Marketing with Abe ChomaliGet our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG ---- In this featured guest episode, we've got Abe Chomali from XP Strategy joining us to talk about Amazon and the trajectory of digital marketing. Hear Abe’s story about how he got sued, and how he was the only advertiser ever who had a credit line with Google. 📨Connect with Abe Chomali: XP Strategy: https://www.xpstrategy.com/free-account-audit/ LinkedIn: https://w...

2023-11-2147 min

That Amazon Ads Podcast Advanced Tactics & Strategies to Capture Low-Hanging Sales in Amazon PPCOur FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ You should also join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb We plan to have some exclusive perks for those in the Discord, such as: - Live Q&A sessions - Free toolkits - Cash giveaways - Exclusive premium content - Special guest appearances —-------- In this episode, Stephen and Andrew share their own tactics and stra...

2023-11-1455 min

That Amazon Ads Podcast Amazon Streaming TV and OTT Strategies for Growing Amazon Brands with Will HaireJOIN OUR FREE DISCORD: https://discord.gg/AYfMkfBPzG We plan to have some exclusive perks for those in the Discord, such as: - Live Q&A sessions - Free toolkits - Cash giveaways - Exclusive premium content - Special guest appearances ---- In this featured guest episode, we've got Will Haire from BellVix joining us to talk about Amazon Streaming TV and OTT. Will brings his fresh insights and perspectives on STV and OTT, sharing practical tips and strategies for setting yo...

2023-11-0844 min

That Amazon Ads Podcast How to Use Dayparting in Amazon PPC: Calculate Bid Adjustments, Schedule, & Improve PerformanceJoin our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb We plan to have some exclusive perks for those in the Discord, such as: - Live Q&A sessions - Free toolkits - Cash giveaways - Exclusive premium content - Special guest appearances -------- In this episode, Stephen and Andrew introduce to topic of dayparting as Amazon has rolled out its new scheduled rule bidding, where you can optimize your bids throughout the day and week right inside the Amazon Ads UI. No third-party tool necessary. Key Topics: - Learn how to pull and analyze your hourly...

2023-10-311h 04

That Amazon Ads Podcast Amazon Sponsored Product Reports (Part 4): Mastering Your Amazon PPC Data Using the Campaign Performance ReportJoin our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb We plan to have some exclusive perks for those in the Discord, such as: - Live Q&A sessions - Free toolkits - Cash giveaways - Exclusive premium content - Special guest appearances ----------------------- In this episode, Stephen and Andrew wrap up the series on all of the Amazon advertising reports, breaking down each one so you can use them to their fullest potential and learn how to get the most o...

2023-10-2435 min

That Amazon Ads Podcast Amazon Sponsored Product Reports (Part 3): Maximizing the Potential in Advertised Product ReportsJoin our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb We plan to have some exclusive perks for those in the Discord, such as: - Live Q&A sessions - Free toolkits - Cash giveaways - Exclusive premium content - Special guest appearances ____________________________ In this episode, Stephen and Andrew continue a series on all of the Amazon advertising reports, breaking down each one so you can use them to their fullest potential and learn how get the most out of your data. Key Topics: - Deep dive on the data availability and capabilities - The top use...

2023-10-1826 min

That Amazon Ads Podcast How to Set Yourself Up for Success Getting Started on Amazon DSP with Sam LeeJOIN OUR FREE DISCORD: https://discord.gg/AYfMkfBPzG We plan to have some exclusive perks for those in the Discord, such as: - Live Q&A sessions - Free toolkits - Cash giveaways - Exclusive premium content - Special guest appearances ---- In this featured guest episode, we've got Sam Lee from DLVRD Media on to talk about how you can set yourself up for success when getting started on Amazon DSP. We cover the common misconceptions advertisers have about DSP, h...

2023-10-1238 min

That Amazon Ads Podcast 7 Excel Tips & Tricks for FASTER Amazon PPC Reporting & AnalysisIn this episode, Stephen and Andrew share 7 Excel tips and tricks for faster Amazon PPC reporting and analysis. These 7 tips are just the tip of the iceberg, but they’re the tried and true, the most frequently used Excel tools that we use every day. Listen in to see how you can utilize these 7 tips to improve your data reporting and analysis skill set. Key Topics: How to aggregate data use Pivot tables & many use cases The one excel function that saved us thousands of hours...

2023-10-0754 min

That Amazon Ads Podcast Sponsored Product Reports (Part 2): Search Term Impression ShareIn this episode, Stephen and Andrew continue a series on all of the Amazon advertising reports, breaking down each one so you can use them to their fullest potential and accelerate your Amazon ads. They tackle all the nuances, capabilities, and different ways you can use the report, showing you quick ways to extract the value and use it in your day-to-day management of accounts. Key Topics: Breaking down all the insights Search Term Impression Share reports can bring The top use cases for Search Term Impression Share re...

2023-10-0332 min

That Amazon Ads Podcast Sponsored Product Reports (Part 1): How to Use Search Term ReportsIn this episode, Stephen and Andrew kick off a series on all of the Amazon advertising reports, breaking down each one so you can use them to their fullest potential. They break down all the different capabilities, share ideas for different ways to use the report, where to download it, and then share a variety of ways they use it in their day-to-day management of accounts. Key Topics: The top use cases for search term reports that no one is doing How to get super granular with your re...

2023-09-2638 min

That Amazon Ads Podcast Amazon PPC Debate: CTR vs CVR with Steven Pope from My Amazon GuyIn this special bout, we get Steven vs: Stephen, Pope vs: Noch, CTR vs: CVR, the Ultimate Showdown of the Amazon ages! Right from the sound of the first bell, these two get after it. Throwing curveballs and bringing the heat straight from the jump, Pope defends the focus on CTR in 2023, while Noch bobs, weaves and tries to avoid Pope’s powerful left hook. Noch recovered and fired back late in the rounds, for a historic Amazon PPC debate finish. Will this one make it to the final bell for a decision? Or...

2023-09-1855 min

That Amazon Ads Podcast Data Storytelling and Advanced Reporting on Amazon with Elizabeth GreeneIn this episode, we try something a little different by bringing on a guest to share their expertise and knowledge with you. We had a value-packed conversation with Elizabeth Greene from Junglr, an Amazon agency for 7-figure brands with 8-figure ambitions. We dive deep into Amazon analytics, you won’t want to miss the gold inside this episode. Key Topics: The 3-step reporting process for drawing out actionable insights from your data to steer your Amazon business Analytics tools you can use to streamline your data-collection with Amazon The log...

2023-09-1250 min

That Amazon Ads Podcast The Only 3 Ways to Grow Sales on AmazonIn this episode, Stephen and Andrew break down one of the most important formulas for growing your Amazon sales, so you don’t want to miss it! They cover the 3 factors that determine the growth of an Amazon account, giving you the tools and knowledge you need to go back and scale your Amazon brand. Key Topics: An overview of the 3 (and only 3) variables that grow your Amazon sales The tools and frameworks for diagnosing low sales Deep-dive on the relationships between Traffic, Conversion Rate & Average Sa...

2023-09-0554 min

That Amazon Ads Podcast How to Calculate Campaign Placement Bidding Adjustment Settings for Amazon PPC: Hit Your Target ACOSIn this episode, Stephen and Andrew teach you how to calculate your top-of-search bid multipliers so that you can hit your target ACOS across all ad placements, every time. While most managers stick to standardized top of search increases of 10-20%, we’re going to show you the formulaic way to calculate your placement settings. Key Topics: Breaking down the Sponsored Product placements on Amazon The logical frameworks behind increasing bid modifiers How to calculate your percentage increases for bid modifiers - THE SECRET FORMULA Here is the...

2023-08-2948 min

That Amazon Ads Podcast The 6th Sense of Successful Amazon PPC ManagersIn this episode, Stephen and Andrew reveal The 6th Principle You Need to Succeed in Amazon PPC (throwback to Episode 1: The Top 5 Principles) Though it might surprise you, the 6th principle isn’t tangible or quantifiable… it’s instinctual. You have to feel it. That’s why we call it the 6th Sense of PPC managers. It’s about finding the balance on the wide spectrum of tools and capabilities. Listen in to see how you can utilize this special ability to improve your advertising performance. Key Topics: Pur...

2023-08-151h 03

That Amazon Ads Podcast Amazon PPC Debate: AI vs Manual OptimizationsWelcome to That Amazon Ads Podcast’s very first Amazon PPC DEBATE! In this highly anticipated episode, we’re discussing the topic of AI vs Manual optimizations, with an expert representing each point of view. Saif Elhager of AiHello explains and defends AI automation while Mina Elias of Trivium Group argues for doing things the old school way–through manual bulk files. Join us in this epic conversation about which method produces the best results and will own the future of Amazon PPC. Connect with Sa...

2023-08-0956 min

That Amazon Ads Podcast The Secret to Maximizing Sponsored Brand Ads Performance in Amazon PPCIn this episode, Stephen and Andrew cover Sponsored Brands, what to do, what not to do, and how to get the best performance with this ad type. This episode is full of practical tips for helping you craft winning Sponsored Brands campaigns, and they cover some pretty interesting, high-level marketing topics that you won’t want to miss. Key Topics: Capabilities and features of Sponsored Brands - Conceptual understanding Unique strategies you can use to dominate competitors with Sponsored Brands How to come up with endless cre...

2023-08-0151 min

That Amazon Ads Podcast Eliminate Wasted Ad Spend on Amazon PPC with Negative KeywordsIn this episode, Stephen and Andrew break down how to effectively use negative keywords to reduce wasted ad spend and improve Amazon PPC performance. They cover a quick Prime Day performance recap, share their post-Prime Day strategy, then dive right into how they use negative keywords, showing you how to identify negative keyword opportunities and quickly apply them to your campaigns. Key Topics: Stephen & Andrew answer your question about post-Prime Day What are negative keywords? Common mistakes people make when identifying negative keywords Negative E...

2023-07-251h 02

That Amazon Ads Podcast How to Scale Amazon PPC with Keyword & Product TargetingIn this episode, Stephen and Andrew break down how to scale your ad campaigns with effective keyword harvesting principles. They share their opinions on hot topics like “Whether you should negative match your keywords in their source ad groups?,” and “When to use manual keyword selection over research campaigns.” This episode is nothing short of value-packed and sure to help you in your journey to becoming the best Amazon ads manager you can be. Key Topics: - Stephen & Andrew answer your question about whether or not to negate your keywords in their source/harvesting ad group - What advertising reports...

2023-07-1953 min

That Amazon Ads Podcast The Best Campaign Structure for Amazon PPCIn this episode, Stephen and Andrew are talking about campaign structure, and which one YOU should use to maximize your Amazon Ad sales! This is a touchy subject for alot of Amazon PPC’ers. Stephen & Andrew break down their framework for thinking about campaign structure and share the biggest mistakes most advertisers make when launching their campaigns. Key Topics: Stephen & Andrew answer your questions about how often to optimize your ads after a product launch and prevent losing visibility using the RPC meth...

2023-07-131h 00

That Amazon Ads Podcast The Amazon PPC Blueprint for Prime Day 2023In this special episode, Stephen and Andrew break down the ultimate Prime Day PPC strategy, whether you’re a big brand gearing up for large demand, or a smaller brand just looking to capture a little extra traffic. Key Topics: Historical Prime Day trends that you can leverage to your advantage this year The common mistakes and misconceptions people have about Prime Day A framework we’ve used that has proven to drive results Connect with Stephen & Andrew on LinkedIn: Stephen: https...

2023-07-0638 min

That Amazon Ads Podcast When to Increase Bids on Amazon PPC (How to Optimize Bids - Part 4)In Part 3 of our “How to Bid Properly” series, Stephen and Andrew show you how to optimize bids on keywords with the highest revenue growth potential. Key Topics: Criteria for increasing bids Calculating how much (and how frequently) to increase your bids Applying ceilings to your bid caps Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ Follow That Amazon Ads Podcast: Linked...

2023-06-2748 min

That Amazon Ads Podcast How to Optimize Non-Converting Keywords, High Spend and No Sales (How to Optimize Bids - Part 3)In Part 2 of the “How to Bid Properly” series, Stephen and Andrew show you how to optimize bids on non-converting keywords to hit your Amazon PPC target ACOS. Key Topics: - How to classify targets as “High Spend” without using arbitrary numbers - Understanding Cost-per-Acquisition and how it plays into your ACOS - The formula for calculating bids on high spend, non-converting keywords Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ YouTube: https://www.youtube.com/chan...

2023-06-2051 min

That Amazon Ads Podcast Achieve Your ACOS Goals on Amazon PPC with this Bidding Formula (How to Optimize Bids - Part 2)In Part 1 of our “How to Optimize Bids” series, Stephen and Andrew reflect on their quick trip to NYC and the Amazon Ads offices. They dig into yet another LinkedIn poll…Yay! Then, they share their technique for optimizing bids that have a high ACOS. Key Topics: Review of the 4 main bidding criteria How to calculate bids to hit your target ACOS Using the RPC formula, the do’s and don’ts Connect with Stephen & Andrew on LinkedIn: Stephen: https://www...

2023-06-1343 min

That Amazon Ads Podcast The 4 Criteria for Making Bid Changes in Amazon PPC (How to Optimize Bids - Part 1)In this episode of That Amazon Ads Podcast, Stephen and Andrew start by digging into a LinkedIn poll that got them fired up. Oooo! Then, if you’ve ever wondered if there are any special, secret formulas people use to make bid changes to their Amazon ads – there are. And we’re giving them all away in this episode. (Also, Stephen wants to apologize for his poor audio quality on this episode -- he says it won't happen again) Key Topics: Keyword Selection vs: Bidding; Which...

2023-06-0651 min

That Amazon Ads Podcast The Top 5 Principles to Succeed in Amazon AdvertisingIn the premier episode of That Amazon Ads Podcast, Stephen and Andrew share their 5 core principles for success in Amazon ads. They share the backstory of how they met and the purpose behind the creation of the podcast. If you're looking to improve your Amazon advertising game, this episode is packed with valuable insights to help you achieve your goals, hit your targets, and crush KPIs. Key Topics: > The importance of continuous learning in Amazon ads > How effective bidding strategies can save your account > The power of breaking things to discover what works > How mathematics play a pivotal role...

2023-05-3043 min