Shows
Chief AdvertiserBoosting Brand Recognition With Creative CampaignsStephen Racano is the Head of Growth at Geologie, a personalized skin, hair, and body care brand. In his role, he has delivered over 5x year-over-year growth for two consecutive years. Stephen has more than 15 years of digital marketing experience and provides online marketing, tag strategy, and management consulting services. In this episode… Building brand awareness in a socially driven market requires more than creating flashy logos and stunning designs. Instead, lifestyle brands must generate viral content that captures consumers' attention and leaves a lasting impression. How can companies build their brands while remaining authentic and innovative?...
2025-02-0338 minChief AdvertiserBoosting Brand Recognition With Creative CampaignsStephen Racano is the Head of Growth at Geologie, a personalized skin, hair, and body care brand. In his role, he has delivered over 5x year-over-year growth for two consecutive years. Stephen has more than 15 years of digital marketing experience and provides online marketing, tag strategy, and management consulting services. In this episode… Building brand awareness in a socially driven market requires more than creating flashy logos and stunning designs. Instead, lifestyle brands must generate viral content that captures consumers' attention and leaves a lasting impression. How can companies build their brands while remaining authentic and innovative?...
2025-02-0338 min
Subscription Prescription | Weekly Doses to Boost Ecommerce RevenueMaximizing Subscription Growth: Insights from Geologie's Stephen RacanoUnlock the secrets to boosting your subscription business with data-driven strategies from Stephen Racano, a leading expert in the field and a key figure at Geologie. In this insightful interview, Stephen delves into:Understanding Lifetime Value (LTV): Learn how to accurately assess and leverage LTV to drive sustainable growth. Data-Driven Decision Making: Discover the importance of data in shaping effective subscription strategies.Proven Growth Tactics: Gain actionable insights to enhance customer retention and acquisition.Whether you're a seasoned subscription business owner or just starting out, Stephen's expertise offers valuable guidance to elevate your approach.Connect with Stephen Racano: h...
2024-11-2632 min
The Unofficial TikTok Shop Podcast with Jordan WestEp 542: Does Brand Marketing Even Matter In 2024? With Stephen Racano, GeologieSend us a textOptimizing towards brand-level metrics and customer lifetime value, and the pivot towards a unisex brand positioning based on customer feedback and insights.In this episode, Jordan West and Stephen Racano, Head of Growth at Geologie discuss the landscape of direct-to-consumer, omnichannel approach, and the potential solutions for their industry challenges. We learned about the importance of speed in agency partnerships, customer feedback driving brand evolution, and the value of TikTok Shop for brand exposure.Listen and learn in...
2024-04-0534 min
Don't VLOOKUPStephen Racano @ GeologieStephen Racano is the Head of Growth at Geologie, a personalized skin, hair & body care brand. In this edition of Don't V*LOOKUP, he tells us why data accuracy and integrity is at the heart of making good decisions to grow an eComm business.
2024-01-0435 min