Shows
Better Business OutcomesLooking back in 2024 and forward to 2025Sarah and Stephen Waddington review some of the big issues in management and public relations over the past 12 months and look forward to 2025.They discuss:The Omnicom-Interpublic merger creates the largest marketing and public relations group. This will create opportunities for independent agencies as the merged entity focuses on cost efficiencies rather than innovation.AI in PR is overhyped. We need to see harder evidence of efficiency and effectiveness gains and better consideration of risk issues. There will be a back-to-basics focus on authentic communication and human relationships in 2025.Despite 2024...2024-12-2622 min
Better Business OutcomesJohna Burke - Why measurement is key to the credibility of public relations in managementIn this episode, Stephen Waddington discusses the measurement and performance management of public relations with Johna Burke, CEO, AMEC.They discuss:How data helps practitioners prove their value to senior leaders and gain credibility and influence in management.The importance of reliable, ethically sourced data, ensuring that data is properly vetted to maintain trust and integrity.How to use real-time data to manage the performance and effectiveness of public relations campaigns.How the AMEC framework helps link public relations work to business goals and helps understand outputs, outtakes...2024-11-2126 min
#FuturePRoof podcastPitch ForwardHey, you, remember us? It's Sarah and Stephen Waddington here and we're migrating our #FutureProof podcast over to our Better Business Outcomes podcast and we're hoping that you're gonna join us! Link to listen below, but here is episode four of our new season!---In this episode, hosts Sarah and Stephen Waddington cover key industry topics and share insights from recent events in management, public relations and communications. They discuss:Creative challenges in leadership and how to stay motivated as a director, including using practical tools such as the wh...2024-11-0623 min
#FuturePRoof podcastNathalie Agnew – Bringing the world’s brands to Scotland and taking Scotland’s brands to the worldHey, you, remember us? It's Sarah and Stephen Waddington here and we're migrating our #FutureProof podcast over to our Better Business Outcomes podcast and we're hoping that you're gonna join us! Link to listen below, but here is episode three of our new season!-------On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Nathalie Agnew, Managing Director of Muckle Media. They discuss:- Scotland as a buzzing, competitive PR hub delivering outcomes for global brands- Acquisitions and the need to consider cultural an...2024-11-0421 minBetter Business OutcomesPitch forwardIn this episode, hosts Sarah and Stephen Waddington cover key industry topics and share insights from recent events in management, public relations and communications.They discuss:Creative challenges in leadership and how to stay motivated as a director, including using practical tools such as the wheel of life.The latest Wadds Inc. research report for NewsWhip which explores the digital transformation of the communication function and the use of technology in corporate communications.A recent Co-op and DEMOS event that explored how social mobility drives innovation and business growth in the UK. It’s aligned with th...2024-10-3122 min
Better Business OutcomesNathalie Agnew – Bringing the world’s brands to Scotland and taking Scotland’s brands to the worldOn this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Nathalie Agnew, Managing Director of Muckle Media. They discuss:- Scotland as a buzzing, competitive PR hub delivering outcomes for global brands- Acquisitions and the need to consider cultural and values alignment, new capabilities, complementary offers and team footprint according to client need and the ambition for the business- The challenges and benefits of introducing a four-day week, Muckle’s resulting working patterns and the role of tech- Imperfection in the...2024-10-1720 min
#FuturePRoof podcastA podcast from IndiaHey, you, remember us? It's Sarah and Stephen Waddington here and we're migrating our #FutureProof podcast over to our Better Business Outcomes podcast and we're hoping that you're gonna join us! Link to listen below, but here is episode two of our new season!-------Sarah and Stephen Waddington talk about the key themes from PRAXIS in Pune, India, and key media stories.Public relations practice is not currently part of the debate about AI within society. The PRCA says that needs to change and that it intends to lead the wayCulture, community and c...2024-10-0721 minBetter Business OutcomesA podcast from IndiaSarah and Stephen Waddington talk about the key themes from PRAXIS in Pune, India, and key media stories.Public relations practice is not currently part of the debate about AI within society. The PRCA says that needs to change and that it intends to lead the wayCulture, community and creativity was the topic of PRAXIS, one of the largest public relations conferences that takes place in India each yearThe abuse of power and influence within the creative industries continues to silence victims. Better governance is needed and compromise agreements should have little to no role in practiceLabour has...2024-10-0320 min
#FuturePRoof podcastIntroducing Better Business Outcomes!Hey, you, remember us? It's Sarah and Stephen Waddington here and we're migrating our #FutureProof podcast over to our Better Business Outcomes podcast and we're hoping that you're gonna join us! Link to listen below, but here is episode one of our new season!---Sarah and Stephen Waddington return with your favourite management communications and public relations podcast. · Socially Mobile, the not-for-profit PR school aimed at changing the leadership demographic of the industry, has launched a '25 for 2025' fundraising scheme. We’re looking for 25 leaders to donate £750 to help ensure we...2024-09-1918 minBetter Business OutcomesBetter Business Outcomes is back!Sarah and Stephen Waddington return with your favourite management communications and public relations podcast. · Socially Mobile, the not-for-profit PR school aimed at changing the leadership demographic of the industry, has launched a '25 for 2025' fundraising scheme. We’re looking for 25 leaders to donate £750 to help ensure we’re sustainable in 2025.· Both Sarah and Stephen spoke at the PRCA conference in London this week. It explored a range of issues facing practitioners from the challenging economy to diversity and from artificial intelligence to changing media consumption.· We knew the shift from traditional print...2024-09-1917 min
Fuse - The PR, Marketing and Communications PodcastElevating Social Mobility in PR with Stephen and Sarah WaddingtonJoin us on this insightful episode of Fuse, as Dan meets the influential PR power couple, Stephen and Sarah Waddington.
Stephen, a seasoned business advisor and Visiting Professor at Newcastle University, brings over two decades of experience, having founded and led agencies like Ketchum, Metia, Rainier PR, and Speed. As a former President of the CIPR and a prolific author, his contributions to public relations theory and practice are widely acknowledged.
Sarah, with 20+ years in PR, is a trailblazer in helping organisations articulate purpose and achieve social impact, earning her a CBE in 2021 and the CIP...2024-02-0647 min
Behind the BobBehind the Bob - the one with Lewis WilliamsIn this episode of Behind the Bob, Carrie-Ann talks with Lewis Williams, Senior Communications Officer at NHS Blood and Transplant, about his career to date and his advice for improving the diversity of the communications profession.04:06 - routes into public sector comms11:01 - the Socially Mobile programme 16:47 - the value of work experience (and the hidden cost)20:44 - diversifying the industry28:10 - the benefits of networking36:50 - commitment to learning and developmentIn this episode Lewis gives shout outs to Stephen and Sarah Waddington for...2023-08-0248 min
Better Business OutcomesClive Ormerod: Creating a fitter planetOn this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Clive Ormerod, CEO of Les Mills International. They discuss: · Les Mills International’s mission to create a fitter planet.· Its new partnership with Adidas and how it is helping Les Mills to scale and also reach Gen Z.· Making diversity, equity and inclusion a mindset and a culture. · The biggest challenges and opportunities facing the wellbeing and fitness industries right now.· How to keep mentally and physically well during this time of sustained political and...2023-03-0125 min
Better Business OutcomesEmma Thwaites: Inspiring organisations to innovate with data to improve societyOn this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Emma Thwaites, Corporate Affairs Director, Open Data Institute.They discuss:How open data leads to better insights, decision making, innovation and societal impactUsing open data to tell stories: ODI fuel poverty and food poverty data projectsHow organisations can build a data culture and best practice data infrastructureThe impact of open data on the banking industry and improving access to sporting infrastructureHow risk and experimentation based on data...2023-02-2224 min
Better Business OutcomesCaroline Marrows: Speaking truth to power for those without powerOn this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Caroline Marrows, Head of News at Citizens Advice.They discuss:· The role and origin of Citizens Advice in supporting people with issues related to legal, debt, consumer, and housing · Managing demand for services from the public, and insight from the media while maintaining high levels of customer satisfaction and quality outcomes · Navigating a complex stakeholder environment and speaking truth to power for those without power · The benefit of strong leadership communication and engag...2023-02-1516 min
Better Business OutcomesProfessor Lee Edwards: Building bridges between theory practice as a driver of innovationOn this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Lee Edwards, Professor of Strategic Communications and Public Engagement in the Department of Media and Communications at LSE. They discuss:· Whether public relations is a force for good or a means for organisations to corrupt the public conversation?· Environmental, Societal and Governance concerns as a mean of greenwashing but also a way of building a better society· The impact of research on mental health and how to avoid becoming frustrated· Small events and communities as a bridge between public...2023-02-1516 min
Better Business OutcomesProfessor Lee Edwards: Building bridges between theory practice as a driver of innovationOn this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Lee Edwards, Professor of Strategic Communications and Public Engagement in the Department of Media and Communications at LSE. They discuss:· Whether public relations is a force for good or a means for organisations to corrupt the public conversation?· Environmental, Societal and Governance concerns as a mean of greenwashing but also a way of building a better society· The impact of research on mental health and how to avoid becoming frustrated· Small events and communities as a bridge between public...2023-02-0821 min
Better Business OutcomesKatie King: Understanding the potential of artificial intelligenceOn this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Katie King, the CEO of AI in Business. They discuss:· The potential of artificial intelligence as a tool to support marketing and public relations activity· The risk issues that business leaders should be concerned about in thinking about data and the application of AI · The UK as a centre of excellence for the development of AI and an understanding of its impact on culture and society· The division of labour between people and machines· ...2023-02-0122 min
Better Business OutcomesTom Levitt: Building socially responsible companies that support their communitiesOn this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Tom Levitt, author of The Company Citizen and associate lecturer in sustainability for the University of West London’s Business School. They discuss:● Leaders as people to follow and Frances Perkins as one of history’s lesser-known female trailblazers ● Delivering good at scale from a political, business and societal perspective and the positive and negative imprint created by every organisation● Why implementing an activist approach should be a consideration for every brand● The Community Interest Company...2023-01-2521 min
Better Business OutcomesSarah Dewar: Leadership through humility and authenticityOn this episode of Better Business Outcomes, Sarah Waddington from Wadds Inc. welcomes Sarah Dewar from Mental Health Concern. They discuss:· How great leaders have humility and authenticity and see people holistically, not just as employees· Social network theory and the importance of relationships in the workplace· Rounded wellbeing strategies· What leaders should be thinking about in terms of their health and their employees’ wellbeing during this cost-of-living crisis· The services available for people needing help and what companies can do to make a return to work easier · ...2023-01-1820 min
Better Business OutcomesAlison Goldsworthy: It can physically hurt to change your mindOn this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes author and a practitioner and researcher in the sphere of polarisation, Alison Goldsworthy.They discuss:Why Alison started investigating polarisation after a she spoke out about a sexual assault that colleagues failed to recognise or acknowledgeTechnology is a factor in amplifying polarisation but it isn’t the trigger. It results from societal, political and cultural issuesPolarisation can make a constructive contribution to discussion, debate and innovationHow Alison wrote Poles Apart with Laura Osborne and Alexandra Chesterfield during loc...2022-12-1430 min
Better Business OutcomesTokunbo Ajasa-Oluwa: Youth empowerment and support in fulfilling potentialOn this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Tokunbo Ajasa-Oluwa, CEO of national social mobility charity, Career Ready.They discuss:· Vulnerability as a trait of good leaders and the qualities embodied by the late Dame Anita Roddick DBE· Career Ready’s overarching mission in preparing young people facing barriers to education and employment for the world of work· The structural issues currently preventing a pipeline of diverse talent from school leaver age upwards in UK industry· Tokunbo’s time as a Cabinet Officer appointed Social Ent...2022-12-0722 min
Better Business OutcomesDr Stephanie Hare: Are you using technology, or is it using you?On this episode of Better Business Outcome, Stephen Waddington from Wadds Inc. welcomes author and geo-political risk researcher Dr Stephanie Hare.They discuss: · Why technology has such an outsized share of voice and the issues and the range of issues that it is blocking out of the news agenda · Why the enthusiasm and optimism that characterised the web in the eighties and nineties has given way to a much bleaker perspective · Regaining control of data and technology, and looking forward to the social media era of the web· The need fo...2022-11-3022 min
Good Journeys with Ben Veal007 | Sarah Waddington CBEWhy is creative industry growth disproportionately benefiting the privileged? Are working class people behind held back from progressing within the PR industry? What are the barriers that are preventing the communications industry from becoming more diverse and inclusive?
Our guest for episode seven of the #GoodJourneysPod is Sarah Waddington CBE - social mobility activist, chartered PR practitioner and highly experienced management consultant.
Subscribe to our YouTube channel for exclusive video content: www.youtube.com/@secondmountaincomms
With over 20 years' experience in helping organisations to articulate their purpose, create value and deliver social impact, Sarah rea...2022-11-2851 min
Better Business OutcomesJon Geldart: “The pale, male and stale days of the IOD are over”On this episode of Better Business Outcome, Sarah Waddington from Wadds Inc. welcomes Jon Geldart, Director General for the Institute of Directors (IoD). They discuss: · Jon’s personal leadership journey and Sir Ernest Shackleton· The IoD as the home of diverse leadership talent and a place where better directors are made· The thorny business issues facing directors right now and Jon’s predictions for the year ahead· The unique challenges faced by membership bodies compared to other business models· Communications as core to organisational strategy and the avoidance of ambigu...2022-11-2318 minBetter Business OutcomesWelcome to Better Business OutcomesIntroducing a new podcast from Sarah and Stephen Waddington of Wadds Inc.Better Business Outcomes talks to leaders and senior communicators about the areas where you should be focusing to build personal and organisational resilience.This podcast for directors and management teams explores how public relations can support the creation of value through strategy planning, decision making, risk management and stakeholder engagement. Societal inequalities, the environment and cost of living crisis mean that it is more important than ever for organisations to understand the role of public relations PRs and their own contribution to...2022-10-1201 min
PRmoment PodcastA discussion about the underrepresentation of working class people working in public relations, on The PRmoment PodcastOn the PRmoment podcast this week we’re talking about the lack of working class people working in public relations in the UK. In an attempt to increase the opportunities for working class people in PR Sarah Waddington and Stephen Waddington have launched Socially Mobile.Socially Mobile is a not for profit that offers training to people with a 1 to 3 years’ PR experience to turbo charge their careers.It deliver trainings to those from lower socio-economic backgrounds, as well as under-represented and under-served groups including black, Asian and ethnic minority practitioners, women returners and those with...2021-11-2931 min
#FuturePRoof podcast#FuturePRoof podcast: Socially Mobile update#FuturePRoof podcast: Socially Mobile update With Stephen and Sarah Waddington Socially Mobile is a not for profit public relations school that aims to help practitioners achieve their earning potential. It is applying an executive education model to help address socio-economic diversity within the industry. The project expects to launch its first cohort of students in October. The learning design is complete and content production underway. We're looking for support sharing the story of Socially Mobile with industry networks, candidate recruitment, and assessment and marketing. We're grateful to the growing Socially Mobil...2021-08-0817 min
#FuturePRoof podcast#FuturePRoof podcast: Socially Mobile launch#FuturePRoof podcast: Socially Mobile launch With Stephen and Sarah Waddington In this latest edition of the #FuturePRoof podcast we discuss: Big news as Sarah is awarded a CBE for services to public relations and the voluntary sectors in the Queen’s Birthday Honours. The launch of Socially Mobile – we’d love your support and will shortly be recruiting assessors – please watch this space and get involved. Research from the National Centre for Universities and Business and the University of Cambridge shows the pandemic has caused a hiatus in R&D and innovation. The findings are a matter...2021-06-1221 min
#FuturePRoof podcast#FuturePRoof: Rethink and reconnect#FuturePRoof: Rethink and reconnect With Stephen and Sarah Waddington The Conservatives had a good local election last week however Labour seems more disconnected than ever. Meanwhile the SNP has extended its lead in Scotland and is demanding a second vote on independence. Actor, director and writer Noel Clarke was awarded the prize for outstanding British contribution to cinema by the British Academy of Film and Television Arts (BAFTA). Two weeks earlier BAFTA was informed about the existence of several allegations of verbal abuse, bullying and sexual harassment. Income for the top 150...2021-05-1120 min
#FuturePRoof podcast#FuturePRoof podcast: lockdown eases in England#FuturePRoof podcast: lockdown eases in England With Stephen and Sarah Waddington Report backlash: A commission on Race and Ethnic Disparities report claims that the UK "no longer" has a system rigged against people from ethnic minorities. Denial doesn’t help anyone Hybrid workplace: Employers reporting increased productivity benefits from homeworking compared to last summer according to the CIPD. We’ve found our home working rhythm Shocking social: Amazon has gone on the offensive last week replying directly to critical tweets. 'Fake' Twitter users have rushed to Amazon's defense over unions and work...2021-04-0221 min
#FuturePRoof podcast#FuturePRoof podcast: Can I go back to the office yet?#FuturePRoof podcast: can I go back to the office yet? With Stephen and Sarah Waddington When is a PR disaster not a PR disaster? – Ryanair on UK government support for airlines, Allen vs Farrow, and Gordon Beattie’s resignation Royal protocol – statements from both Buckingham Palace and Meghan Markle are an extraordinary breach of traditional protocol Future of the office - we should listen to the voice of the future workforce as we make plans for the future Blowing smoke - British American Tobacco’s use of influencers and emerging...2021-03-0821 min
#FuturePRoof podcast#FuturePRoof podcast: We are all Jackie Weaver#FuturePRoof podcast: We are all Jackie Weaver With Stephen and Sarah Waddington Democracy is alive and well – Clerk Jackie Weaver bring orders to a chaotic and bad tempered Handforth Parish Council Share of search - The IPA is promoting share of search as a metric for advertising effectiveness. There’s limited evidence of its validity outside large FMCG markets Charity Commission - Charities that support contentious causes should expect scrutiny if they campaign on those issues according to the outgoing chair of the Charity Commission Tina Stowell PR industry boun...2021-02-0817 min
#FuturePRoof podcast#FuturePRoof podcast: An end of year thank you letter#FuturePRoof podcast: An end of year thank you letter With Stephen and Sarah Waddington · Communicators: Marcus Rashford, Burger King, and Unilever’s Alan Jope · Media: BBC’s Hugh Pym, Sky’s Kay Burley, Manchester Evening News’ Jennifer Williams and editorial teams at CNN, The New York Times and Tortoise · Writing we’ve admired: Marina Hyde, Nafisa Ali Shafiq, Katrina Marshall, and Sharon O’Dea Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonn...2020-12-2322 min
#FuturePRoof podcast#FuturePRoof podcast: a week is a long time in PR#FuturePRoof podcast: a week is a long time in PR With Stephen and Sarah Waddington As the US election count continues the US media has found its voice and is calling out the President’s lies. What took you so long? Sarah is proofing the fifth edition of #FuturePRoof. It tells the story of how the NHS managed the first wave of the crisis through the voices of communication practitioners Stephen has been investigating search listening. It’s a way of understanding what people are saying about brands and markets and the questions that they are aski...2020-11-0722 min
My Friends In The NorthStephen Bell OBEMy Friends in the North My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business and community figures. Here she chats to Stephen Bell OBE, chief executive of Changing Lives, about: Changing Lives and its charitable purpose The Theory of Change as a way to transform people’s opportunities, resources and help them achieve independence The new ‘lost generation’ of young people failed by the system The impact of confused Government messaging on mental health The benefits of havin...2020-10-1224 min
#FuturePRoof podcast#FuturePRoof podcast: Asif Choudry is our #CommsHero#FuturePRoof podcast: Asif Choudry is our #CommsHero With Stephen and Sarah Waddington The latest #FuturePRoof practitioner survey finds one in five PR teams hit by COVID-19 infections, with a quarter managing furloughs and redundancies Sarah handed over #FuturePRoof to the BAME community for her latest book. Topics range from audience targeting to social media and from internal comms to the psychology of decision-making It's CIPR election time. We’re both backing Pete Holt for President in 2022, a moderniser with fresh thinking on governance and member engagement, and areas of practice including ESG and IC. All the can...2020-10-0817 min
#FuturePRoof podcast#FuturePRoof podcast: new books in the works#FuturePRoof podcast: new books in the works With Stephen and Sarah Waddington In the latest edition of the #FuturePRoof podcast we discuss: Agencies and communication teams continue to navigate a challenging environment, but their work has never been more valued The UK’s reputation internationally is under scrutiny because of Brexit negotiations Demos finds society more divided than ever before, and no sign of leadership to bring together polarised factions Kellogg’s, the manufacturer of Pringles, and Rio Tinto are two companies under scrutiny because of corporate and social responsibility issues Sarah has two...2020-09-1318 min
#FuturePRoof podcast#FuturePRoof podcast: tackling the PR industry’s lack of diversity and organisational racism#FuturePRoof podcast: tackling the PR industry’s lack of diversity and organisational racism With Stephen and Sarah Waddington In the latest edition of the #FuturePRoof podcast we discuss: Cultural grief following the tragic and unlawful death of George Floyd in the US and how organisations should respond, with reference to Katrina Marshall’s thoughtful article for #FuturePRoof, published on #BlackoutTuesday Why the white community needs to educate itself about the #BlackLivesMatter movement and practical steps we can all take, with thanks to guidance from BME PR Pros founder Elizabeth Bananuka The good - and mainly ba...2020-06-1622 min
#FuturePRoof podcast#FuturePRoof podcast: Business interventions for COVID19#FuturePRoof podcast: Business interventions for COVID19 With Stephen and Sarah Waddington In the latest edition of the #FuturePRoof podcast we discuss: The #FuturePRoof COVID-19 survey finds industry bosses continuing to come to terms with rapid change and uncertainty: (35.9%) and access to customers (53.0%). 45.9% of employers are worried about trading through the crisis. The survey remains open and the data continues to be passed to CIPR, PRCA and the Government to inform interventions. The CIPR and PRCA have been lobbying central Government. Both organisations have published advice and toolkits for members. Financial support announced so...2020-03-3020 min
#FuturePRoof podcast#FuturePRoof podcast: do your best, keep calm, wash your hands, and carry on#FuturePRoof podcast: do your best, keep calm, wash your hands, and carry on With Stephen and Sarah Waddington In the latest edition of the #FuturePRoof podcast we discuss: It’s been a long week as COVID-19 impacts the UK The challenge of shifting a workforce to virtual working How to manage uncertainty, leadership and practical steps to take Job security and finding PR and marketing work Dealing with disinformation: social media and messaging The crisis response starts in the community www.futureproofingcomms.co.uk/Thanks so much for listening to ou...2020-03-2027 min
#FuturePRoof podcast#FuturePRoof podcast: #bekind #FuturePRoof podcast: #bekind With Stephen and Sarah Waddington In the latest edition of the #FuturePRoof podcast we discuss: Press and social media regulation following the Caroline Flack story. It’s an issue that Paul Sutton covers in the latest edition of Digital Download Not your cup of tea? Where is the limit for brand banter? LNER and Yorkshire Tea take different approaches to customer service and promotion Noisy news cycle: Boris baby has bumped big news stories down the agenda including floods, Coronavirus and high profile political resignations Coronavirus: clarity, consistency and honesty are cri...2020-03-0324 min
#FuturePRoof podcast#FuturePRoof podcast: media in a mess#FuturePRoof podcast: media in a mess In the latest edition of the #FuturePRoof podcast we discuss: City PR firm Tulchan has appointed former Scottish Tory leader Ruth Davidson as an advisor. You can’t legislate and lobby Are you helping your organisation prepare for Brexit? We talk about the opportunity for PR practitioners It’s not just social media that is being used to share disinformation. Journalists need to be critical voices and name sources Facebook is facing pressure in the UK and US over political ads. Legislation is urgently required but isn’t forthcoming A new #F...2019-10-2821 min
#FuturePRoof podcast#FuturePRoof podcast: a short rant for our listenersIn the latest edition of the #FuturePRoof podcast we discuss: Sarah spent her summer holidays writing a guide to countering disinformation for professional communicators The CIPR Election is underway and both Sarah and Stephen are backing Mandy Pearse for President in 2021 Stephen is working with Scott Guthrie and Vuelio to write a guide to earned and owned media governance for influencer marketing Home Secretary Priti Patel, herself a professional communication, has pitted police social media managers against front line officers this week The PRCA has a pulse survey underway to characterise the market for virtual agencies We share...2019-09-0217 min
#FuturePRoof podcast#FuturePRoof podcast: Celebrating Mary MeekerIn the June edition of the #FuturePRoof podcast Sarah and Stephen Waddington celebrate the latest State of the Internet Report by analyst Mary Meeker. The 300+ page annual report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets.Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and w...2019-06-2523 min
#FuturePRoof podcast#FuturePRoof podcast: Celebrating over 60s in public relationsIn the May edition of the #FuturePRoof podcast we discuss: Protecting your creative ideal and intellectual property with a shout out to Manifest’s work for Brewdog The PRCA Census 2019 which finds the PR industry in the UK is worth £15billion and employs 95,000 people but isn’t making progress on diversity and socioeconomic issues despite best efforts The Cision Global State of the Media Report 2019 with insights for pitching to time-pressed over worked journalists The influence of the Trump playbook in local politics in the North East during the North of Tyne Mayoral election Book recommendations: Airhead by Emily...2019-05-1020 min
#FuturePRoof podcast#FuturePRoof podcast: LinkedIn porn, don’t do it kidsIn this edition Sarah and Stephen discuss: Tim Berners-Lee and the Internet at 30; the House of Lords Select Committee report on Internet regulation; Senator Elizabeth Warren‘s blast at tech platforms in Presidential bid; Facebook and Instagram outage; the Organ Donation 'opt out' bill receives Royal Assent; Red Nose Day backlash; International Women’s Day washing; #CommsSchool on how to blog; and environmental activist Greta Thunberg.Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeti...2019-03-1820 min
#FuturePRoof podcast#FuturePRoof podcast: Socially MobileIn this latest edition of the #FuturePRoof podcast we ask whether the Fyre Festival was less a PR disaster or more bad business. We explore the Edelman Trust Barometer and find good news for employee advocacy. Professional blogging is changing as people find news ways to create content and build networks. There’s a new initiative from the CIPR on procuring professional services and the PRCA has launched a virtual agency group. Stephen’s created a virtual school to help students build their professional profile and get ahead, and Sarah’s launching a charity to tackle social mobility through educat...2019-02-1725 min
#FuturePRoof podcast#FuturePRoof: Robots to try at homeThanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!2019-01-0636 min
#FuturePRoof podcast#FuturePRoof podcast (Series 2, Ep 4): A conversation at BledComSarah Hall and Stephen Waddington talk about the highlights of BledCom 2018, the 25th international public research symposium. Presentations and panel discussions tackled the conference headline - A World in Crisis: The Role of Public Relations. Sarah and Stephen talk about PR for good and bad, media, professionalism, organisational purpose, education and the relationship between academia and practice.Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management a...2018-07-0833 min
#FuturePRoof podcast#FuturePRoof podcast (Series 2, Ep 3): Celebrating the NHS at 70 and the future of healthcareIn this edition of the #FuturePRoof podcast Sarah Hall and Stephen Waddington discuss: the value of earned media and the Royal Wedding; Twitter timeline troll tweaks; WPP post-Sorrell; the impact of tech on PR skills; Facebook’s dating app; Google Home Assistant and other robots; Childish Gambino’s This is America; the Government Communication Plan 2017/18; a new Platinum podcast with Prof Anne Gregory and Dr Jon White on PR as a management discipline; and the Cluetrain Manifesto.Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podca...2018-05-3033 min
#FuturePRoof podcast#FuturePRoof podcast: stop posting shit on the internetIn this edition of the #FuturePRoof podcast Sarah Hall and Stephen Waddington discuss the CIPR; Facebook; Wetherspoons; #AIinPR; and the #FuturePRoof NHS project. #1 CIPR President’s update: CBI membership It’s been a while since we caught up to record a podcast. Sarah’s been busy juggling her commitments as President of the CIPR, with her day job as agency boss. She‘s reinstated the quarterly report and talks through the highlights of her first three months. The CIPR has joined to CBI to assert the value of public relations to business. #2 Facebook data scr...2018-04-2429 min
#FuturePRoof podcast#FuturePRoof podcast: how was half term for you?In this edition of the podcast Sarah Hall and Stephen Waddington discuss accountable leadership in the charity sector; persuasion and polarised media; influencing Brexit; the PRCA’s diversity toolkit; tech in public relations; and upcoming events.Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to...2018-02-1830 min
#FuturePRoof podcast#FuturePRoof podcast: breaking and mending stuffIn this #FuturePRoof podcast we discuss abuse on social media, diversity, Storify’s closure, Time’s person of the year, #AIinPR and our goals for 2018.Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!2017-12-2431 min
#FuturePRoof podcast#FuturePRoof podcast: slurp, slop and scrawlThanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!2017-11-2224 min
#FuturePRoof podcast#FuturePRoof podcast: celebrating the CIPR and the NHS at 70#CIPR70, Twitter discourse, the implications of a declining regional media on society, a new #FuturePRoof project, and new contributions are all among the topics discussed on the latest podcast.Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!2017-10-2132 min
#FuturePRoof podcast#FuturePRoof podcast: waterproofs and winter clothesThe PRCA's ruling on Bell Pottinger, OFCOM and European Communication Monitor reports, the CIPR election, social media platform updates, and Twitter's application as a customer service tool are all among the topics discussed on the latest #FuturePRoof podcast.Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! C...2017-09-0522 min
#FuturePRoof podcast#FuturePRoof podcast: strawberry picking#PRFest, Cannes, the General Election, the Meeker report and image recognition are all among the topics discussed by Sarah Hall and Stephen Waddington on the latest #FuturePRoof podcast.Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!2017-06-2228 min
#FuturePRoof podcast#FuturePRoof podcast: an afternoon snifterFake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed by Sarah Hall and Stephen Waddington on the latest #FuturePRoof podcast.Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!2017-05-0629 min
#FuturePRoof podcast#FuturePRoof podcast: you’re such a teaseA special edition of the FuturePRoof podcast reviewing the upcoming PRFest in Edinburgh. Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!2017-04-1015 min
#FuturePRoof podcast#FuturePRoof podcast: squeaky toysSarah Hall and I recorded a new edition of the #FuturePRoof podcast this week. Here’s what you’ll learn. Big Mac Twitter hack The McDonalds corporate Twitter account posted a tweet criticising President Trump earlier in the month. It was live for around 20 minutes before it got pulled. The management of social media accounts must be incorporated into corporate governance. Use two-factor authentication for the highest level of security. How to fight flawed metrics in public relations Advertising Value Equivalent (AVE) festers as a public relations metric. AMEC’s data suggests...2017-03-2833 min
#FuturePRoof podcastA week is a long time in a #CIPRelectionThanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!2016-09-1818 min
#FuturePRoof podcastSarah Hall on the CIPR election campaign trailSarah Hall in conversation with Stephen Waddington on her motivation and plan for standing as CIPR President for 2018. For more information please visit: www.sarahhallconsulting.co.uk/cipr-election/Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!2016-09-0519 min
#FuturePRoof podcast#FuturePRoof at #PRfestThanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!2016-06-1612 min
#FuturePRoof podcastPR Census, mental health, community of practice, second book in the works, and more…Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!2016-06-1223 min