Shows
Brand StoryEngineering Brand Love ft. Rick MilenthalWhat happens when marketing becomes more automated, data-driven, and efficient — but less human? In episode 102 of Brand Story, we sit down with Rick Milenthal, Chairman, Founder, and CEO of The Shipyard, to explore why emotion still matters more than technology, how fear can hold brands back, and why understanding people is the key to building brands that last.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to...
2026-01-2242 min
The Impactful Engineer Project - Mentorship, Career Growth, and Personal & Professional Excellence for Aspiring EngineersEpisode 137 – You’re Already Building a Personal Brand… It Might Be Working Against You!Most engineers think personal brand is fluff—or something reserved for influencers and executives. That mindset is costing careers. In this episode, Steve Maxey and Jake Maxey break down what “personal brand” actually means for engineers, why you already have one whether you like it or not, and how unintentional behavior is quietly working against you. This isn’t theory—this is practical, tactical advice grounded in real engineering careers and real outcomes. Episode 137 - TranscriptKey Topics Covered • What personal brand really is: reputation plus awareness • Why “doing good work quietly” is no lo...
2026-01-1231 min
Master Connector ShowChanging How You're Seen with Steve Spiro & Rob Genovesi | Master Connector Show #238🔥 Ready to change the way the world experiences YOU? 🎥 Join us LIVE for Episode 238 of The Master Connector Show! 👥 Hosted by Steve Spiro, The Master Connector, and Rob Genovesi, Brand Builder. 📅 Tuesday, November 19th at 1:00 PM EST🎙️ Topic: “Changing How You’re Seen” ⭐ Featuring the latest insights, updates, and breakthroughs from Steve & Rob!✨ Bullet Points 🔍 Changing how you're seen begins with understanding that your true brand is the experience peopl...
2025-11-1933 min
Media Training PodcastBuilding your personal brand so journalists find you firstMedia Training Podcast - Building your personal brand so journalists find you first.With Steve Blears and guest Penny Haslam, author of Make Yourself a Little Bit FamousIn this episode of the Media Training Podcast, Steve Blears is joined by former BBC Business News presenter, broadcaster, author and confidence expert Penny Haslam to explore how to make yourself visible and credible before the camera starts rolling.Together they unpack what it really means to build your personal brand off-camera — the kind of presence that makes journalists take you seriously when they come kn...
2025-11-1419 min
Stoked PodcastSteve Van Doren on Building Vans: Mentorship, Music & Action SportsIn this conversation, Steve Van Doren shares the rich history of Vans, detailing its origins, the brand's purpose, and its commitment to community engagement and mentorship.
He emphasizes the importance of integrity, the role of action sports in shaping the brand's identity, and the significance of nurturing talent within the community.
Steve also discusses the impact of partnerships and the legacy of mentorship, offering insights into how brands can create lasting connections and influence.
Takeaways
- Vans was built on the foundation of community and action sports.
- Integrity...
2025-10-2931 min
Doing Business with a Servant's HeartAlexandra Watkins: How a Name Can Serve, Brand & Transform Your BusinessSend a textWhat if everything your business stands for can begin with one word? In today’s episode of Doing Business with a Servant’s Heart™, host Steve Ramona sits down with branding‑maven Alexandra Watkins to explore how naming isn’t just a marketing checkbox—it’s a profound act of service and impact.Meet Alexandra: she spent 16 years writing advertising copy until a chance discovery revealed her true calling—crafting brand names that don’t just sell, they serve. With a contagious laugh, rich experience, and deep empathy for how people perceive la...
2025-10-2528 min
The Photography PodBrand and Business Photography - Marcus AhmadSteve and Nick's guest this episode is Marcus Ahmad. Marcus has had a long and varied career in photography, including fashion, advertising and now brand photography. He is also a qualified senior lecturer in fashion and advertising photography. Marcus somehow also finds time to play bass guitar for a variety of bands and venues. Steve is nursing a hangover from sampling real ales in Birmingham, whilst Nick is packing his bags for a well earned vacation. Marcus Ahmad Website https://www.marcusahmad.com/ Shoot to the Top Podcast https://shoottothetop.com/Support the show...
2025-09-1351 minBrand StoryBuilding Brand Loyalty ft. Phyllis RothschildHow do you stand out in a crowded market where products all look the same? By building a brand that’s authentic, consistent, and audience-first.In episode 95 of Brand Story, we speak with Phyllis Rothschild, CMO of Pete & Gerry's Organics, to explore how she helped turn a commodity into a mission-driven brand that people trust and stay loyal to. From redefining what loyalty really means to balancing creativity with consistency, this conversation highlights the marketing principles that make any brand stronger.This is Brand Story, a podcast celebrating the stories of real people who are ma...
2025-09-0438 min
Anatomy of a Brand Podcast With Chris CruzRanger Station: Why Fragrance Brands Understand Customer Experience| Steve Soderholm Ep. 7In this episode, we sit down with Steve Soderholm, founder of Ranger Station — the Nashville-born fragrance and lifestyle brand redefining how scent, storytelling, and hospitality collide.From touring drummer to self-taught perfumer, Steve shares how his passion for hospitality, fragrance, and craftsmanship led to the creation of one of the most distinct fragrance brands in the country. We talk about how a single candle became a fragrance company, the story behind their new New York store, why “Leave Your Trace” matters, and how Ranger Station’s unique approach to product, perfume, and retail is shaking up the industry.If you care...
2025-08-0649 minBrand StoryExperience is Brand ft. John McNeilIn episode 93 of Brand Story, we sit down with John McNeil, Founder & CEO of John McNeil Studio, for a candid conversation about what it really means to build a brand. From his early days in traditional agencies to pioneering the studio model, John shares how his team helps brands move beyond deliverables to a system where everything from strategy to media to brand experience works together.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety...
2025-07-311h 02
BE THAT LAWYERSue Kirchner: Making Your Brand the Promise Clients Trust and RememberIn this episode, Steve Fretzin and Sue Kirchner discuss:The role of personal and firm branding in professional servicesDifferentiation strategies in a competitive legal marketplaceThe evolving dynamics between name-based and value-based brandingBranding’s impact on mergers, acquisitions, and business longevity Key Takeaways:Law firms that remove individual names from their brand and adopt a more strategic, memorable identity are better positioned for scalability, talent acquisition, and potential future sale or merger.Before spending on marketing, professional service firms must first define their brand strategy by clarifying their core values, audience, messaging, and differentiators to ens...
2025-06-3034 min
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer SuccessREPLAY: Thriving amidst transformation, with Steve Blum, AutodeskWe aired this episode a little while ago, but thought it had some amazing insights we thought were worth sharing again. Today we're going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To help me discuss this topic, I'd like to welcome Steve Blum, Chief Operating Officer of Autodesk. About Steve Blum As Autodesk's Chief Operating Officer, Steve oversees the teams responsible for sales, marketing, customer success, digital platforms, and customer experience. Together, these...
2025-05-2729 min
The Rising TidecastBehind Edencraft: Building a Legacy Boat Brand w/ Josie Eastman Summary Josie Eastman, GM of Edencraft, shares insights into the company's journey since the Maher family purchased the legacy boat brand, the importance of community and family in their business model, and the innovative approaches they take in boat building. She discusses the significance of customer experiences, the challenges of being a woman in a male-dominated industry, and the impact of their events on customer relationships. Josie also reflects on her leadership style, the influence of her parents, and the balance between tradition and innovation in maintaining Edencraft's legacy. We also focus on the balance between luxury and functionality in b...
2025-03-301h 09
The PromoMinds PodcastMeet Your Contractor | Ep 57: Employee to Owner & Building a Brand w/ Chris Rowan of Element PoolsSend us a text In this episode of the PromoMinds Podcast, host Steve Leslie sits down with Chris Rowan from Winnipeg, Manitoba, to dive deep into the transition from being an employee to becoming a successful business owner. Chris shares his inspiring story of starting out in pool maintenance, moving into the building side of the industry, and eventually taking the leap to build his own brand in a highly competitive market. ✅ Key Highlights: Chris’s transition from employee to business ownerThe challenges he faced w...
2025-03-2851 minBrand StorySeason 4 Favorite Moments | Brand Story Ep. 84From content marketing and branding to creative strategy and AI, this season of Brand Story featured insights from professionals at the forefront of their industries. In this episode of Brand Story, we revisit some of our favorite moments, showcasing advice on innovation, leadership, creativity, and staying ahead in an ever-evolving landscape.Whether you’re a new listener or a longtime fan, this episode is packed with actionable tips and inspiring stories to help you elevate your work and sharpen your skills—no matter your field.Featuring guests Dana Herra, Maya Guice, Ross Martin, Alison McCauley, and Ta...
2025-01-3027 min
The Brand Called YouUnlocking Leadership with Neuropsychology | Dr Steve Swavely, CEO and Founder, Evolution Leadership CoachingIn this insightful episode of The Brand Called You, Steve Swavely, founder of Evolution Leadership Coaching shares about his journey from clinical psychology to leadership coaching. Steve discusses the profound impact of neuropsychology on leadership, offering valuable lessons on self-awareness, building relationships, and optimizing team performance. He shares real-world examples, including the struggles and growth of executives, and explains how understanding the human system can transform leadership effectiveness.
00:41- About Dr Steve Swavely
Steve is the chief executive officer.
He is the founder of Evolution Leadership Coaching.
He is the author...
2025-01-1824 min
GrowthReady PodcastEpisode 247: Building Loyalty, Brand Identity, and Dominance with Ken SchmidtAbout the Guest:Ken Schmidt, former director of communications for Harley-Davidson, is a renowned business strategist and speaker who helped transform the brand into a global icon. Known for his bold and entertaining style, Ken specializes in competition, brand positioning, and customer loyalty. His book, Make Some Noise: The Unconventional Road to Dominance, shares his unique insights on standing out and thriving in business. A lifelong motorcycle enthusiast, Ken blends his passions for riding and storytelling to inspire leaders worldwide.Learn more about Ken through his website at www.kenspeaks.com
2024-12-181h 03
Management Blueprint | Steve Preda264: Fuse Your Personal Brand into Your Business with Brandon Jones
https://youtu.be/dfZXjxBb98c
Brandon Jones, CEO of Delbert Adams Construction Group, is driven by a mission to close the knowledge gap in the construction industry, fusing his personal brand into a values-driven, sustainable business.
We learn about Brandon’s journey to create a thriving construction business that leverages technology and data to enhance project management. He explains the Financial Forecasting Framework, a strategic methodology to project revenue, align it with individual and company capacities, and identify future resource gaps or overloads. This framework enables businesses to overlay opportunity volume projections and engineer strategies to close op...
2024-12-0325 min
The Interrupted PodcastEp 66: Behind the Controls: Steve Petrotto on Revolutionizing the RC Hobby with Horizon HobbyIn this episode, Stephen Hallman interviews Steve Petrotto, Director of Brand Experience at Horizon Hobby—the world’s largest RC (radio-controlled) product developer and distributor, covering airplanes, cars, boats, and more.Steve shares his journey into the RC hobby, starting from high school at a Hobby Town store. He highlights Horizon Hobby’s mission to make RC more accessible through user-friendly innovations like stabilization systems.Steve Petrotto Bio: Steve Petrotto has spent 13 years at Horizon Hobby, transforming the RC industry with innovative projects and products. As the Director of Brand Experience, Steve has launch...
2024-11-141h 26
The CollectiveS2 #037 - How To Rank Your Brand in ChatGPT & LLMsWe covered a lot from macro trends in the economy to how brands can appear in LLM results:
In this conversation, Trev & Steve discuss various topics including consumer spending trends, the impact of elections on financial decisions, and the evolving landscape of SEO in relation to AI and brand mentions.
They also explore how economic conditions and political climates influence consumer behavior, the importance of brand visibility in the age of AI, and the future of technology in everyday life.
The discussion highlights the...
2024-10-3154 min
BE THAT LAWYERSteve Mehr: Differentiation, CRM, and SOPs for a Sweet Law Firm GrowthIn this episode, Steve Fretzin and Steve Mehr discuss:Importance of CRM and data-driven approaches in law practice managementStrategies for scaling a law firm efficientlyThe role of marketing and brand differentiation in legal industry successBalancing multiple roles and responsibilities within a growing practice Key Takeaways:A customized CRM system is essential for tracking key metrics, enabling predictive analytics, improving budgeting, and preventing lawyers from running practices without measurable results.Scaling a law firm effectively requires standard operating procedures (SOPs) to ensure consistent case outcomes, allowing firms to handle more cases successfully as they grow.A...
2024-10-2432 min
Fastlane SoundbitesWhy Community Is Key To DTC Brand Success In 2025 [Updated]In this episode of Fastlane Soundbites, we explore the world of building thriving brand communities for direct-to-consumer (DTC) businesses. We draw insights from a compelling article on Ecommerce Fastlane and explore why community is key to DTC brand success in 2025 and beyond.Key Points Discussed:- The importance of community in DTC brand success- How community building differs from traditional marketing approaches- Strategies for turning community members into customers- Leveraging user-generated content (UGC) and social proof- Maintaining engagement and fostering long-term customer relationships- Scaling community...
2024-10-1708 minThe PromoMinds PodcastEp 52: Building Your Brand: What Is YOUR Story? | The PromoMinds PodcastSend us a textIn this episode of The PromoMinds Podcast, host Steve Leslie discusses the importance of building a personal brand and crafting one's unique story. He shares his journey in the swimming pool industry and how he leveraged his interests, such as running and real estate, to create a distinctive brand identity. Steve mentions influential figures like Andy Andrews, Jesse Itzler, David Goggins, and Terry Fox, drawing inspiration from their stories and mindsets. He emphasizes the value of self-reflection, identifying personal strengths, and consistently sharing one's passions to establish a memorable brand presence.
2024-08-2224 minBrand StoryImmersive Brand Experiences featuring Maya GuiceDefine your audience. Be genuine. Tell your story. As the Director of Strategy at BRC Imagination Arts, Maya Guice helps translate brand and cultural stories into transformative human experiences. In this episode, we hear from Maya about how she uses authentic storytelling techniques to bring stories to life, and the importance of including diverse perspectives at the table.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives...
2024-07-3139 minBrand StoryBrand Story Breakroom: Going the Extra MileThink customer service only applies to your frontline employees? Think again. In this episode of Brand Story, Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, take a deep dive into what makes up good (and bad) customer service and how it impacts brand experience.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by...
2024-07-1127 min
10PlusBrandSteve Jobs' Secret Sauce for Turning a Startup into Apple: 3 Elements of a Unicorn_Joanne Z. Tan_Episode 22, Season 2Vision, Brand Focus, Experience Design are Steve Jobs’ secret sauce for growing a garage startup into Apple, and they are the 3 Elements of an AI Unicorn no matter what products or services.
Steve Jobs did it right by STARTING with user journey and user experience at the very beginning, from day one, BEFORE making any products, BEFORE engineering, even BEFORE ideation of a product. “Design over engineering” was not just a design decision but a guiding philosophy for Apple’s brand focus. It was Steve Jobs’ initial conviction. What led Apple to where it is today, is Steve Jobs’ design princi...
2024-05-2210 min
Remote Empire AcademyUsing Psychology-Driven Copywriting to Build an Authentic Brand Voice with Jill Pavlov VazquezStruggling to stand out in a crowded market? Discover how to craft compelling copy that converts prospects into raving fans, even if you're not a natural-born writer.In this episode, Steve Class chats with Jill Pavlov Vazquez, owner of Your Creative Concierge and rising star in the comedy world. Jill shares her journey from an unfulfilling corporate job to building a thriving copywriting agency that helps clients find their authentic brand voice.As an expert in psychology-driven copywriting, Jill breaks down the key elements of crafting messages that move...
2024-05-0641 minMaster Connector ShowFind Your True Inner Brand with Steve Spiro and Rob G | Master Connector Show #160🔍 Excited to announce Episode 160 of the Master Connector Show with Steve Spiro, the Master Connector, and Rob Genovesi, Brand Builder, airing live on Wednesday, April 24!
🎉 Today, we're diving into the topic "Find Your True, Inner Brand."
🤝Join us as we explore the essence of personal and company brands, delving deep into what sets them apart and how to authentically align with your true self.
💡 Through introspective questions, we'll navigate the journey of identifying the unique qualities and values we wish our personal brand to embody, aligning it authentically with our beliefs and personality.
🕵️There’s also going to be a special guest app...
2024-04-2431 min
The Steve Stine PodcastThe Journey to Authenticity and Brand Security in the Virtual WorldSend Steve a Text MessageEmbark on a journey through the treacherous yet rewarding landscape of brand protection in the digital realm, as I recount my personal saga from the naivety of picking a business name to the enlightenment of keyword prowess. Through tales of missed opportunities and hard-won victories, I'll arm you with the knowledge to shield your online persona from the hazards that lurk behind every click and post. Witness the evolution of strategic visibility and grasp the dire consequences of letting your domain name slip through your fingers.Let's unravel the tapestry...
2024-04-1814 min
Building Margin45: Is It Time to Change Your Brand with Jackie BebenrothWant to grow your business? Download your free roadmap today: coltivar.com/growth In this thought-provoking episode, host Steve Coughran sits down with Jackie Bebenroth, the visionary founder of Muse, to explore the timely question: "Is It Time to Change Your Brand?" Together, they delve into the essence of what a brand truly represents beyond logos and taglines, unraveling its significance in connecting with audiences on a deeper level. The conversation navigates the crucial moments leaders face when deciding to evolve their brand, addressing the challenge of justifying investments in brand building that may not immediately translate t...
2024-03-1416 minBrand StoryBrand Story with Steve Gilman TrailerThis is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Podcast Here: gravitygroup.com/podcastContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https...
2024-02-2100 minBrand StoryBrand Story Breakroom: Magic Candy and Buzzword BingoWhat exactly is the difference between a marketing strategy, plan, and tactic? What’s one thing marketers should start (and stop) doing? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from their favorite brands in this Q&A breakroom episode.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is c...
2024-02-1513 min
Embracing Brokenness103. Scott Wozniak | Make Your Brand Legendary | Live Like JesusGod's given each of us gifting and a purpose. Scott Wozniak joins Steve on the podcast to share his heart for people, business, and ministry straight from his latest book, Make Your Brand Legendary. Jesus certainly made his brand legendary as the Savior of the world. He also empowered us to live like He did. We simply need to invite Him into our journey. How? Listen in as Scott shares his story.
Get his latest book here: https://www.amazon.com/Make-Your-Brand-Legendary-Experience/dp/B0CBHH58SY/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1701372010&sr=8-1
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2023-12-0447 minBrand StoryBrand Story Breakroom: Listener Q&A - Social Media, Small Businesses, and MoreHow do you decide which social media platforms to use? What can small businesses to do jump-start their brand and marketing efforts? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from the world of brand and marketing in this Q&A breakroom episode.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation....
2023-11-2819 minBrand StoryAssembling a Brand with Dr. Emmanuel ProbstHow can we build better brands? Dr. Emmanuel Probst has a few ideas. As the Global Lead of Brand Thought-Leadership at Ipsos, Emmanuel has spent his career learning what it takes to create successful brands – and it may not be as unique of a concept as you think. In this episode of Brand Story, we discuss how to repurpose ideas for today’s consumer and unpack what it takes to assemble a brand featuring insights from Emmanuel’s new book, Assemblage: The Art and Science of Brand Transformation.This is Brand Story, a podcast celebrating the stories of rea...
2023-11-0740 minManagement Blueprint | Steve Preda180: Manufacture a Brand with Ed Delia
https://youtu.be/IF3mxafBzOU
Ed Delia is the President of Delia Associates, a branding, marketing, and PR agency focused on B2B businesses in manufacturing, technology, engineering, pharmaceutical, and industrial services. We discuss the importance of an authentic brand-audience connection, how to uncover your ideal target market, and the easiest way to manufacture your brand from scratch.
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Manufacture a Brand with Ed Delia
Our guest is Ed Delia, the president of Delia Associates, which is a branding, marketing and PR agency focused on the specialty manufacturing, industrials and financial services ver...
2023-11-0323 minBrand StoryBuilding Brand with Unreasonable Hospitality featuring Will GuidaraWhen Will Guidara took over Eleven Madison Park, it didn’t have a Michelin star to its name. But through a mix of genuine care, creativity, and a bit of unreasonable hospitality, the restaurant has held three Michelin stars since 2012 and was ranked number one on the list of the World’s 50 Best Restaurants. In this episode, Will shares his career journey and the valuable lessons he’s learned in both leadership and brand experience, and how industries of all kinds can embrace unreasonable hospitality in their operations.This is Brand Story, a podcast celebrating the stories of rea...
2023-10-1244 minBrand StoryBrand Story Breakroom: Brands that Live their 'Why'Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss how The Shop Forward and Life is Beautiful each embody their brand purpose and lives their ‘why’. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Bran...
2023-09-2818 minBrand StoryBrand Purpose Before Profit featuring Miyoko SchinnerMiyoko Schinner knows a thing or two about fighting for what she believes in. As the founder of the successful CPG brand, Miyoko’s Creamery, she’s dedicated her life to affecting social change and sustainability through veganism and activism. In this episode of Brand Story, you’ll hear from Miyoko about the battles she’s fought, the importance of standing strong in your core beliefs, and why she believes that placing purpose before profit is integral for success in business.This is Brand Story, a podcast celebrating the stories of real people who are making an impact o...
2023-09-1439 minThe PromoMinds PodcastEp 003: How To Build A Personal Brand - The PromoMinds PodcastSend us a textIn this episode, Steve dives into why building a personal brand as a solopreneur or sales professional is important for attraction marketing, including steps on how to build a personal brand through social media and being intentional about the whole process. Personal branding is a matter of understanding who you are, and speaking on your own experiences, interests, and beliefs in order to attract your tribe who resonate with your message. As Alex Hormonzi says, if you want more things to speak on, do more cool shit.Join the conversation and...
2023-09-1415 min
Interesting B2B MarketersEpisode 49: Brand Transformation, Growth & Marketing Paradigms: A Deep Dive | Van DiamandakisIn the latest episode of the Interesting B2B Marketers podcast, Steve Goldhaber sits down with Vyond's Chief Commercial Officer, Van Diamandakis, to delve into a rich tapestry of experiences spanning his multifaceted career.Their conversation covers intriguing case studies including a large telecommunications company's $1.6 billion venture into the computer business, the challenges and triumphs of brand congruence, and a smaller company's impressive growth from $25 million to $400 million in the LAN optimization field. They also examine the complex transformation within a global $3 billion company, exploring the process of aligning various business units, overhauling disparate products, and unifying...
2023-08-3146 min
BE THAT LAWYERAlexandra Watkins: Take Control of Your Name and BrandIn this episode, Steve Fretzin and Alexandra Watkins discuss:The profession of naming. Brand, personal, and business naming. Identifying what makes you unique and your brand personality. Creating a consistent message across your brand, social media, and all aspects of your business. Key Takeaways:People fall in love with brands, but it doesn’t happen overnight. The name is the soul of your brand. If you name it correctly, you can attract the business you want to work with off of the name alone. Brainstorm by using all of your online resources. Using colors on a whit...
2023-08-0333 minBrand StoryBrand Story Breakroom: Listener Q&A — Leadership, Threads, and MoreGravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they answer quick-fire questions from listeners about leadership, Threads, and myths about brand and marketing.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created...
2023-07-2514 min
BE THAT LAWYERMerry Neitlich: Building a Strong and Effective BrandIn this episode, Steve Fretzin and Merry Neitlich discuss:The evolution of branding over the last 20 years. Finding your brand essence statement and recognizing how you stand out from others in your space. Keeping your branding consistent throughout your entire online presence. The difference between brand, marketing, and business development (and how they all interact). Key Takeaways:Keep your website current (no more than 3 years old) so it is relevant and Google will see it. Have your tagline - make it relevant and tell clients how you are different. You first want to find out wh...
2023-07-1737 minBrand StoryBrand Story Breakroom: Lifestyle Branding with YETI and DisneyGravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss lifestyle branding with YETI and the story of Disney California Adventure Park’s brand withdrawal.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is...
2023-07-0615 min
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX#380: Culture that benefits employees, customers, and the business with Steve Robinson, former CMO at Chick-fil-AToday we’re going to talk about building the kind of corporate culture that benefits employees, customers, and the business itself with a leader that helped build a brand that is known far and wide for its commitment to employee and customer experience.To help me discuss this topic, I’d like to welcome Steve Robinson, Author, Speaker, and Consultant at S. Robinson Consulting, and the former EVP and Chief Marketing Officer at Chick-fil-A.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsl...
2023-06-1440 minThe Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX#380: Culture that benefits employees, customers, and the business with Steve Robinson, former CMO at Chick-fil-AToday we’re going to talk about building the kind of corporate culture that benefits employees, customers, and the business itself with a leader that helped build a brand that is known far and wide for its commitment to employee and customer experience.To help me discuss this topic, I’d like to welcome Steve Robinson, Author, Speaker, and Consultant at S. Robinson Consulting, and the former EVP and Chief Marketing Officer at Chick-fil-A.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsl...
2023-06-1440 min
Interesting B2B MarketersEpisode 31: Creating a Strong B2B Brand Identity and Executing Effective Media Campaigns | Bill MacaitisIn this episode, Steve chats with Bill Macaitis, a seasoned marketing advisor with expertise in capital-efficient growth models. With extensive experience in advising B2B and B2C companies, Bill offers a unique perspective on scaling businesses with limited resources. Their conversation revolves around two key topics: establishing a robust brand identity in B2B marketing and executing impactful media campaigns.Bill stresses the importance of creating a memorable brand identity that differentiates companies, going beyond lead generation. He shares a real-life example of assisting a startup in developing a distinct visual identity and editorial tone, resulting...
2023-05-3034 minBrand StoryBrand Story Breakroom: Coke and PepsiGravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss some of Coke’s standout marketing campaigns and the recent Pepsi visual identity rebrand.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is cr...
2023-05-2415 min
Interesting B2B MarketersEpisode 29: Aligning Brand & Business Strategy: Navigating Change & Biases | Rissa ReddanIn this episode of Interesting B2B Marketers Podcast, Steve sits down with Rissa Reddan, Partner and Chief Marketing Officer at West Monroe, to discuss the challenges of rebuilding and dismantling a brand after an acquisition. Rissa shares her personal experience of reviving a company's brand only to see it disappear after a few months, highlighting the emotional attachment that marketers can have with their work. Steve also shares his own story of working on a rebrand and the lasting connection he had with the brand book he created.The conversation then turns to the importance of...
2023-05-2336 minBrand StoryBuilding Brand Value featuring Carolyn WalkerWhat makes a brand? Carolyn Walker would say it all boils down to the customer experience. As the CEO and managing partner of Response, an independent marketing agency, Carolyn develops creative solutions to help build brands and focus on long-term loyalty. In this episode of Brand Story, we hear from Carolyn about balancing brand building with performance marketing, and the impact your customer’s brand experience has on your brand’s reputation.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Epis...
2023-05-1834 min
Chad and Steve Have a PodcastThe absurdity of brand loyalty and brand boycotts (Ep 97)Check out this video by Sabine Hossenfelder for a really good overview on where we are right now with AI and where it is likely to head in the near future. Do we really need to learn anything if AI can do things for us? Chad and Steve also discusses Steve's 15th YouTube anniversary, the ridiculousness of brand loyalty and brand boycotts. And Fuck Cupcakes!
2023-05-161h 08Brand StoryBrand Story Breakroom: Consistency and Knowing Your AudienceGravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss the importance of knowing and connecting with your audience and having consistency in both your internal and external messaging.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
2023-05-0216 minBrand StoryBrand Story Breakroom: Chewy and Liquid DeathGravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share positive stories from the brand and marketing world, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, hear why Chewy succeeded when Pets.com failed, and how Liquid Death's brand position speaks to their audienceThis is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand...
2023-04-0415 minBrand StoryThe Art of Social Selling featuring Steve WattAs an accomplished marketer, sales leader, and subject matter expert in social selling, Steve Watt knows the ins and outs of LinkedIn. Gone are the days of aggressive sales pitches and company voices, now it’s all about individuality and connection. Steve’s work as the Director of Market Insights at Seismic is focused on these new tactics, both on and off LinkedIn, as he encourages others to lean into their human voice. If you’ve been wondering how to get started on LinkedIn, this episode is full of advice from Steve on the different ways to utilize the platfo...
2022-11-3040 min
Systemize Your Success PodcastSYS 096: Building a Better Brand to Connect with Your Ideal Clients – with Jane Bayler, The Smart Connector🎙 Jane Bayler is a brand and business growth expert. Her Company empowers consultants and experts to stand out for their difference and create relevant, exciting offers. With a 20-year global brand marketing and media history, she grew London's brand identity business from £1m to £6m, quadrupling profits and selling to a US communications group. Jane is a breast cancer survivor. She is passionate about connection - transforming purpose into passion, creating relevant, engaging offers and attracting a high calibre following who make her clients their #1 choice - whilst repelling tyre kickers, time wasters and those who are the wr...
2022-11-241h 04Brand StoryThe Value of Brand featuring Michael SmithMichael Smith compares brand to a person walking into a room. What signals are they sending? How do they come across? As an accomplished brand and creative director and the current Director of Brand & Creative Content at Fountain, Michael’s extensive work with brand strategy has helped businesses find the value of their brand and build it for the better. In this episode of Brand Story, we hear from Michael about the impact a brand’s purpose has on its value, and what it takes to build a strong brand.This is Brand Story, a podcast celebrating the...
2022-10-1849 min
GrowthReady PodcastGetting your Brand to SOAR - Donna SerdulaToday, everything from the person you are, the roles you play, the teams you are part of, and the people you associate with influence your brand. The question is, are you aware of what you need to know in order to optimize your brand? Fortunately, our guest today can help you in this area as we welcome founder & president of Vision Board Media, Donna Serdula to the show. Best known for her work on LinkedIn and as the critically acclaimed author for books such as LinkedIn Profile Optimization for Dummies, Donna has been enabling brand optimization for e...
2022-09-0940 min
Master Connector ShowLive Your Brand | Master Connector Episode 78What do people associate with your name?
When you see a known brand you will automatically associate a level of trust (or lack of) and many other attributes.
You will do this in seconds!!!
Do you control what people associate with your name and your business brand?
Living in a world of social media the bright lights of scrutiny seem to be on 24/7.
Are you a different person away from your proverbial office?
2022-09-0244 min
Master Connector ShowMaximizing Your LinkedIn Profile & Brand | Master Connector Episode 26How do you maximize your LinkedIn Profile & Brand?
Join the Master Connector Steve Spiro and the Host of Biz Dev Live, Cameron Toth along with our distinguished guests Dr. Ricky A Gallaway and Gregory Austin.
We will help you think through maximizing your LinkedIn Profile and Brand. We will be taking questions from viewers for a very engaging 60 minutes of fun and learning.
HOST: Steve Spiro - https://lnkd.in/gDwQy7P
CO-HOST: Cameron Toth - https://lnkd.in/gCUVcgk
EXPERT GUESTS:
Gregory Austin https://lnkd.i...
2022-09-011h 14
The Hospitality MentorPhillipe Roederer - Brand Consultant
In this episode, Steve is joined by Phillipe Roederer. Phillipe's career focus has primarily been luxury wine, spirits, and bottled water. He has recently pivoted and is now building success as a brand consultant. Phillipe's former roles include CEO of VOSS Water, Eastern Division Manager of Clicquot Inc, VP Sales and Marketing Americas of Mumm - Perrier Jouet Champagne, just to name a few. Since starting his work as a brand consultant, Phillipe has worked with top brands such as SoulCycle, Brand House Wine & Spirits, and Della Vite Prosecco. Throughout this conversation, Phillipe talks about his experience working with...
2022-07-2647 minThe Steve Stine PodcastProtecting Your Name and Your Brand with Steve StineSend Steve a Text MessageIn the business world, branding is everything, however, you also need to protect it in the best way possible.In today's episode, Steve talks about how you can protect your name, and your brand and he will share some tips to get organized as it is the first step towards developing your business. Tune in to this episode and learn some great tips from the one and only, Steve Stine!Highlights:(00:21)How to Choose Your Brand Name (03:47)Creating your own websites(05:25)The ‘NAME’ mistak...
2022-07-0712 min
Podcasters Live!!!What is your brand story? with Heather RomaDo you have a brand story? Do people know what you stand for? Do they know the problem you solve for them?Your brand, your content, is all about your story. It's about who you are and why you're here.I am joined by Heather Roma. She is a screenwriter, branding strategist, and graphic designer who helps small business pioneers write their stories and create brands that truly connect. In this episode, Heather and I discuss everything branding and the importance of knowing the story of your brand, in the context of podcasting a...
2022-07-0531 min
BE THAT LAWYERRobert Hanna: Building Your Brand Through StorytellingIn this episode, Steve Fretzin and Robert Hanna discuss:Why firms are struggling to retain talent. Firm and personal branding for lawyers. How to start a story (hint, it’s not your name). Reflecting on your why. Key Takeaways:Give trust to your employees - they do not need to be (or want to be) micromanaged. If you build a personal brand, more revenue-generating opportunities will come your way. Everyone who has a very successful personal brand is excellent at storytelling. We, as humans, are drowning in information, but what we are craving is wisdom. Co...
2022-07-0436 min
Building Better BusinessesCultivating Communities With Your BrandAndrea Pereira started Rocket Science Branding in 2019 to help organizations cultivate their communities through branded merchandise. Having observed many organizations purchasing swag because that's what their competitors did, selecting the wrong items because it's what was trending, or simply struggling to communicate their ethos to their community, Andrea decided it was time to step in and step up. Her team takes a true marketing approach to understand an organization's goals, people, and purpose and then translates this into the tangible touchpoints to develop their community and brand love. A team of marketers for marketers, the R...
2022-06-0717 min
BE THAT LAWYERBarbara Kaplan: Your Brand is Your BFFIn this episode, Steve Fretzin and Barbara Kaplan discuss:Relationships as the key to success. Why lawyers may struggle with branding. Defining your own brand and narrative. Understanding how to define your brand and what you do. Key Takeaways:Your why lives at the intersection of what you love, what you're great at, what you want to be known for, what sets you apart, and what your ideal client needs.Your brand will be tweaked as you go through your life, but it should always resonate with your clients. If you do not choose what y...
2022-05-3035 min
BE THAT LAWYERBarbara Kaplan: Your Brand is Your BFFIn this episode, Steve Fretzin and Barbara Kaplan discuss:Relationships as the key to success. Why lawyers may struggle with branding. Defining your own brand and narrative. Understanding how to define your brand and what you do. Key Takeaways:Your why lives at the intersection of what you love, what you're great at, what you want to be known for, what sets you apart, and what your ideal client needs.Your brand will be tweaked as you go through your life, but it should always resonate with your clients. If you do not choose what y...
2022-05-3035 min
Brand StoryArt of Brand Experience featuring Sarah MooreWhen you think of intimate and intentional brand experiences, what comes to mind? Often, we equate those experiences with smaller, mom-and-pop shops or perhaps a local boutique hotel. In fact, for those outside the hospitality sector, rarely would a city like Las Vegas come to mind. However, MGM Resorts International’s SVP of Marketing, Sarah Moore, has made it her personal mission during and post-COVID-era to create the kind of personal experiences that resonate with their resorts' customers, ultimately turning them not only into raving fans — but avid returners.This is Brand Story, a podcast celebrating the stor...
2022-02-0150 min
Brand StoryA Brand's Purpose featuring Patricia CorsiPurposeful and courageous marketing is more important than ever. Yet, it’s more than simply creating buzzworthy campaigns. In fact, Bayer Global CMO/CDO Patricia Corsi sees it as giving authenticity to both your brand’s positioning and messaging in the market to create an audience-first experience. And that experience should ultimately resonate on the deepest of levels — and on the most human of levels, too.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Each episode features guests from a variet...
2022-01-0448 min
BE THAT LAWYERBrian LaBovick: Serving Your Community and Building Your BrandIn this episode, Steve Fretzin and Brian LaBovick discuss:Creating focus for success. Understanding who you are and who you want to be, personally and professionally. Leveraging challenges to rise to new heights. Serving your community with the intent of serving, while still maintaining your brand. Key Takeaways:Whatever you need in your life, give first and the world will bring it back to you tenfold. Pick a direction and lean into it. Find the gifts as you move forward. When you get the right people in the right spots things will leap forward. Start wi...
2021-12-2331 min
Brand StoryBrand Commitment vs. Conviction with Kelly O'Keefe and Matt WilliamsIt all comes back to Brand. That's how Kelly O’Keefe and Matt Williams from the Brand Federation see it. In this episode, we talk about how Brand is culture and culture is your competitive advantage, as long as what’s stated externally is genuinely embraced internally. We also discuss that the brands with strong, authentic convictions are the ones that aren’t just going to win more business, but are going to win more A+ talent, too.Brands can be a positive catalyst for change and a redemptive force in society. But, it’s going to take mor...
2021-11-0151 min
Building Better BusinessesDeveloping a Brand That Is Honest And RelevantDenise Blasevick is CEO and co-founder of The S3 Agency, a creative agency specializing in Brand Elevation for clients like BMW of North America, Eight O’Clock Coffee, and the National Kitchen & Bath Association. Brand Elevation is the proprietary process that sets her company apart from other marketing agencies – by helping clients uncover the power and profitability of a truly differentiated brand. An inductee in the Advertising Hall of Fame of New Jersey, Denise has won hundreds of awards for her creativity and business acumen. She is a nationally cited marketing expert who shared her e...
2021-10-2725 min
The Steve Pixler PodcastIntroducing The Steve Pixler Podcast!Here it is, people! The brand new show from Steve Pixler, The Steve Pixler Podcast. (So cleverly named.) After a year with Charisma Podcast Network, we are launching a brand new podcast with a broader focus. Still centered around the kingdom of God and how the world is changed through love, but more features. Such as: interviews with fascinating guests, Q&A segments, a bit of Steve Pixler music now and then with the stories behind the music, politics, business, speaking, writing, coaching–whatever stuff floats through Steve Pixler's overwrought brain. It's gonna be crazy fun!SUBSCRIBE & SH...
2021-09-0711 min
Sheffield's Hidden Gems PodcastEpisode 10 of the Sheffield's Hidden Gems podcast features interview with Steve Murfitt, First time author of book on walks in Sheffield and the Peak DistrictEpisode 10 is a milestone for the Sheffield's Hidden Gems podcast since its launch in February this year. This 10th episode of the podcast features an interview with Steve Murfitt, author of the recently published book 'Sheffield and Peak District Walks (Volume 1). As the title indicates, it's all about walks in Sheffield and the Peak District.
In this episode, you will hear:
-What motivated a Walk Leader in Sheffield to write a book during Lockdown 3 in the UK.
-How social media became a powerful tool in driving sales for Steve's book 'Sheffield and Peak D...
2021-06-1531 min
The ROI Online Podcast[FF] Strategist Chip Walker on Why Your Brand Needs a Purpose: The ROI Online Podcast Ep.126Today more than ever consumers, investors, and even business owners find themselves asking how their company can make the world a better place. In this Feature Friday episode of the ROI Online Podcast, Steve talks with Chip Walker, brand strategist and author about why it’s so important for brands to have a purpose and use movement thinking to create powerful business operations.Chip is a brand, business and cultural strategist, keynote speaker, and author of Activating Brand Purpose: How to Harness the Power of Movements to Transform Your Company. He has designed and developed gr...
2021-05-2843 min
Tech Leader TalkHow to Create an Authentic Brand that Attracts Customers – Kate DiLeoOn this episode, I have a valuable conversation with Kate DiLeo about her Brand Strategy Process for technology companies. Kate believes that a brand is the path of least resistance to revenue and she's passionate about helping organizations create common ground with their customers. She has worked with over 200 companies across 20 sectors, helping them create authentic brands that attract more customers. "Your brand is the path of least resistance to revenue." – Kate DiLeo Today on the Tech Leader Talk podcast: - How Kate's Brand...
2021-05-2733 min
Brand StoryYour Culture is Your Brand with Carrie WillettsSteve talks with Carrie Willetts, Market President (East Region) of WellSpan Health, about leadership, the effect of culture on brand, and what all brands can learn from the healthcare industry.This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.You’ll find stories you can relate to, be inspired by, and learn...
2021-05-2542 min
10PlusBrandEpisode 17: Joanne Z. Tan Interviews Steve Hoffman on What causes 90% startups to fail? - Interview of the notables and influencersWhat are the top 3 causes for startup failures? Why product market fit is vital? What's in Steve Hoffman's new book "Surviving a Startup"?
If you would like to stay in the loop, subscribe to our Newsletter
To read its edited script
To watch it as a video
A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Does a NDA protect a startup's ideas?
Iphone was not Steve Jobs idea, so what was so ingenious of him about Iphone?
What...
2021-03-099h 00
The Unified Brand - Branding PodcastHow to Focus Your Digital Marketing Efforts to Gain More Leads and Conversions with Steve MillsWith 2020 being the year that it was are you struggling to improve your digital marketing to gain more leads? Well, In today's episode we are joined by Steve Mills, an author, professional speaker, founder of the RPM business system and business and marketing consultant helping businesses to make millions working with over 10,000 clients worldwide. He explains how to focus your digital marketing efforts to cut through the noise, get more leads and grow your brand.If you are interested in finding out more and connecting with Steve check out the links below.Website: h...
2021-02-2256 min
The Leadership Hacker PodcastWhat is your what? with Steve OlsherSteve Olsher has been an entrepreneur for over 30 years; he's a speaker, coach, Founder and Editor in Chief of Podcast Magazine. Steve is also the original founder of liquor.com. To boot he hosts the top-rated podcast, Reinvention Radio. In this episode you can learn:
How to distinguish your what from your why.
The four paths to “What”
How and why you should re-invent yourself
The importance of growing and expanding the vision of the team
Join our Tribe at https://leadership-hacker.com
Music: " Upbeat Party " by Scott Holmes courtesy of the Free Music...
2021-02-0839 minThe ROI Online PodcastAuthor Allen Adamson on Creating an Impactful Brand Story - The ROI Online Podcast Ep. 57What kind of story does your branding tell? Does your story connect with customers and persuade them to buy, or is it just noise in an already noisy world? On this episode of the ROI Online Podcast, author Allen Adamson shares the key ingredients to a powerful brand story—and to tell it right so you get better results.Allen Adamson is an author of four books, as well as the co-founder and managing partner of Metaforce. He wanted to be a filmmaker, but after he didn’t have luck in Hollywood, he went into advertising so he c...
2020-11-1850 min
The Binkz and Doodle EffectTua Time! | The BDE Podcast EP. 12Episode twelve. It is TUA TIME! Recap all the match ups of week 9. Steelers remain undefeated. Dolphins beat the Cardinals in an exciting game. Jets ALMOST get their first win. We also touch upon Dak and his impact on the Cowboys. Steve Cohen releases his first statement as the owner of the New York Mets.
2020-11-1238 min
Be Your Best With Gilman HansonEpisode 13: Steve Jackson Join me as I talk with Steve Jackson, Founder of Jackson Cor, a Philadelphia based media and software company established in 2017 that provides stories and steps to healing. Their mission is to help ignite people's lives by highlighting their capacity for transformation.Steve's brand style is positive, bold, and empathetic. His promise is to help you develop your skillset and by doing so, be aligned with your best self. I've had the great pleasure of knowing Steve for a long time as a good friend and as an inspiration.Download Podcast Transcript: Steven Jackson Episode 13
2020-10-1429 minThe Binkz and Doodle EffectFernando Tatis Jr & Playoff Hockey | The Binkz and Doodle Effect Ep. 1Welcome to a brand new sports podcast, presented by Binkz and DrewskiDoodles from Lividity Gaming. With everything going on with Covid, we are all so happy to finally have live sports back again! Join us, as we recap the week of Major League Baseball with Fernando Tatis Jr and the Texas Rangers, the Padres going yard, Trevor Bauer vs the MLB, and the New York Mets false positive case. We also dip into the NHL with some Playoff Hockey. Who is hot and who is not, with our Stanley Cup predictions.
2020-08-2630 min
The Leadership Hacker PodcastLeadership Brand Hacks with George McGehrinGeorge McGehrin is the President of the McGehrin Group, one of the U.S. top executive placement and recruitment firms of C-Suite executives and he’s also a professional executive branding coach. In this episode you can learn from George:
Why you need a broad number of clients to survive a crisis
Top exec’s need support just like everyone else
Use your brand to find more opportunities
How your Network leads to your Net Worth
Follow us and explore our social media tribe from our Website: https://leadership-hacker.com
Music...
2020-08-0339 min
The Greater Everyday PodcastEp. 5 Discussing grief w/ Steve Brand Episode 5 show notesIn this episode, we discuss grief and how we as parents and friends can support each other during this COVID-19 crisis. To help us, we connected with Steve Brand, a disciple of Christ and Psychotherapist based out of Roswell, GA about all things grief, as well as helpful techniques to reduce stress and help with the Cabin Fever that we all suffering from. Here are the scriptures and resources that were discussed during the podcast. 2 Cor. 1:31 Cor. 10:11Heb. 2:14-15Steven D. Brand | LCSW, ACSW, MSW/MPH, PC
2020-04-0647 min
Being FreelancePutting in the non-billable hours - Brand Strategist and Educator Melinda LivseyWhat if you could find a mentor who’d teach you everything they know for free?That’s exactly what happened for Melinda when she connected with Chris Do, founder of online education platform, The Futur.After talking one on one and realising they could learn from each other, Chris invited Melinda to co-host a series on his YouTube channel, where they’d talk about the real-life issues she was having as she tried to build her freelance graphic design business.Melinda realised that she needed a brand just like the clients she was de...
2020-03-0149 min
Inside Executive SearchHow Your Company’s Brand Boost Employee RetentionA company’s brand is critical when increasing its ability to attract and retain employee top employees.When a company brands itself in an authentic way where their brand is the same on the inside as it is on the outside, employees are going to be more loyal. In this episode, we heard from Collette Litzinger, Jamf Talent Brand Manager, who built the Jamf brand from the ground up and learn how Jamf has been so successful in retaining employees through their company’s brand. Jamf, the standard for Apple in the enterprise, extends the legendary Apple exper...
2020-01-0919 min
Living On Mission | Steve WeatherfordMaster the Art of Storytelling to Build a Personal BrandA personal brand is one of the most powerful tools you can have in your arsenal. But how do you build a tribe of dedicated people who believe in you and your mission? It all comes down to telling a good story. Today, Steve shares the five pillars of storytelling and brand-building and how they helped him build a company without any business experience. You'll hear how he went on two public journeys that turned into two seven-figure products and led him to fulfill a lifelong dream -- all because he is connected with his audience. If you're ready...
2019-07-1543 min
Outside Sales TalkWhy Sales People Must Create Their OWN Brand - Outside Sales Talk with John Crowley
John Crowley is the Co-founder and creator of the Knuckle Dragging Sales System. John started in pharmaceutical sales and rose through the ranks to VP of Sales for a Fortune 15 company. He now speaks to sales organizations helping other knuckle draggers as a sales coach and mentor. He is the author of ‘Knuckle Dragging Sales: Primitive process to make more money’. In this episode, John explains how to build a personal brand to take control of your career and make more money.
Here are some of the topics covered in this episode:
How to crea...
2019-04-2432 min
Being FreelanceBrand first, business second - Storyteller/Illustrator Jae Kutin (The INKtrovert)Jae never imagined she’d pursue a freelance career - or even a creative one, for that matter.
After graduating and then missing out on a job she’d set her heart on, Jae began exploring her creative interests and started work on a couple of personal projects.
Before long, she’d developed an eye-catching and memorable brand - The INKtrovert, and was winning gigs on the back of putting her work out there online.
Despite this early success, Jae admits that she was reluctant to embrace the business side of being freelance, hangin...
2019-03-2437 min