Shows
BE THAT LAWYERSue Kirchner: Making Your Brand the Promise Clients Trust and RememberIn this episode, Steve Fretzin and Sue Kirchner discuss:The role of personal and firm branding in professional servicesDifferentiation strategies in a competitive legal marketplaceThe evolving dynamics between name-based and value-based brandingBranding’s impact on mergers, acquisitions, and business longevity Key Takeaways:Law firms that remove individual names from their brand and adopt a more strategic, memorable identity are better positioned for scalability, talent acquisition, and potential future sale or merger.Before spending on marketing, professional service firms must first define their brand strategy by clarifying their core values, audience, messaging, and differentiators to ens...2025-06-3034 min
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer SuccessREPLAY: Thriving amidst transformation, with Steve Blum, AutodeskWe aired this episode a little while ago, but thought it had some amazing insights we thought were worth sharing again. Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operating Officer of Autodesk. About Steve Blum As Autodesk’s Chief Operating Officer, Steve oversees the teams responsible for sales, marketing, customer success, digital platforms, and customer experi...2025-05-2729 min
The Rising TidecastBehind Edencraft: Building a Legacy Boat Brand w/ Josie Eastman Summary Josie Eastman, GM of Edencraft, shares insights into the company's journey since the Maher family purchased the legacy boat brand, the importance of community and family in their business model, and the innovative approaches they take in boat building. She discusses the significance of customer experiences, the challenges of being a woman in a male-dominated industry, and the impact of their events on customer relationships. Josie also reflects on her leadership style, the influence of her parents, and the balance between tradition and innovation in maintaining Edencraft's legacy. We also focus on the balance between luxury and functionality in b...2025-03-301h 09
The PromoMinds PodcastEp 040: From Employee to Business Owner & Building a Brand w/ Chris Rowan of Element Pools | The PromoMinds PodcastSend us a text In this episode of the PromoMinds Podcast, host Steve Leslie sits down with Chris Rowan from Winnipeg, Manitoba, to dive deep into the transition from being an employee to becoming a successful business owner. Chris shares his inspiring story of starting out in pool maintenance, moving into the building side of the industry, and eventually taking the leap to build his own brand in a highly competitive market. ✅ Key Highlights: Chris’s transition from employee to business ownerThe challenges he faced w...2025-03-2851 min
Brand StorySeason 4 Favorite Moments | Brand Story Ep. 84From content marketing and branding to creative strategy and AI, this season of Brand Story featured insights from professionals at the forefront of their industries. In this episode of Brand Story, we revisit some of our favorite moments, showcasing advice on innovation, leadership, creativity, and staying ahead in an ever-evolving landscape.Whether you’re a new listener or a longtime fan, this episode is packed with actionable tips and inspiring stories to help you elevate your work and sharpen your skills—no matter your field.Featuring guests Dana Herra, Maya Guice, Ross Martin, Alison McCauley, and Ta...2025-01-3027 min
The Brand Called YouUnlocking Leadership with Neuropsychology | Dr Steve Swavely, CEO and Founder, Evolution Leadership CoachingIn this insightful episode of The Brand Called You, Steve Swavely, founder of Evolution Leadership Coaching shares about his journey from clinical psychology to leadership coaching. Steve discusses the profound impact of neuropsychology on leadership, offering valuable lessons on self-awareness, building relationships, and optimizing team performance. He shares real-world examples, including the struggles and growth of executives, and explains how understanding the human system can transform leadership effectiveness.
00:41- About Dr Steve Swavely
Steve is the chief executive officer.
He is the founder of Evolution Leadership Coaching.
He is the author...2025-01-1824 min
GrowthReady PodcastEpisode 247: Building Loyalty, Brand Identity, and Dominance with Ken SchmidtAbout the Guest:Ken Schmidt, former director of communications for Harley-Davidson, is a renowned business strategist and speaker who helped transform the brand into a global icon. Known for his bold and entertaining style, Ken specializes in competition, brand positioning, and customer loyalty. His book, Make Some Noise: The Unconventional Road to Dominance, shares his unique insights on standing out and thriving in business. A lifelong motorcycle enthusiast, Ken blends his passions for riding and storytelling to inspire leaders worldwide.Learn more about Ken through his website at www.kenspeaks.com2024-12-181h 03
Management Blueprint | Steve Preda264: Fuse Your Personal Brand into Your Business with Brandon Jones
https://youtu.be/dfZXjxBb98c
Brandon Jones, CEO of Delbert Adams Construction Group, is driven by a mission to close the knowledge gap in the construction industry, fusing his personal brand into a values-driven, sustainable business.
We learn about Brandon’s journey to create a thriving construction business that leverages technology and data to enhance project management. He explains the Financial Forecasting Framework, a strategic methodology to project revenue, align it with individual and company capacities, and identify future resource gaps or overloads. This framework enables businesses to overlay opportunity volume projections and engineer strategies to close op...2024-12-0325 min
The Interrupted PodcastEp 66: Behind the Controls: Steve Petrotto on Revolutionizing the RC Hobby with Horizon HobbyIn this episode, Stephen Hallman interviews Steve Petrotto, Director of Brand Experience at Horizon Hobby—the world’s largest RC (radio-controlled) product developer and distributor, covering airplanes, cars, boats, and more.Steve shares his journey into the RC hobby, starting from high school at a Hobby Town store. He highlights Horizon Hobby’s mission to make RC more accessible through user-friendly innovations like stabilization systems.Steve Petrotto Bio: Steve Petrotto has spent 13 years at Horizon Hobby, transforming the RC industry with innovative projects and products. As the Director of Brand Experience, Steve has launch...2024-11-141h 26
The CollectiveS2 #037 - How To Rank Your Brand in ChatGPT & LLMsWe covered a lot from macro trends in the economy to how brands can appear in LLM results:
In this conversation, Trev & Steve discuss various topics including consumer spending trends, the impact of elections on financial decisions, and the evolving landscape of SEO in relation to AI and brand mentions.
They also explore how economic conditions and political climates influence consumer behavior, the importance of brand visibility in the age of AI, and the future of technology in everyday life.
The discussion highlights the...2024-10-3154 min
BE THAT LAWYERSteve Mehr: Differentiation, CRM, and SOPs for a Sweet Law Firm GrowthIn this episode, Steve Fretzin and Steve Mehr discuss:Importance of CRM and data-driven approaches in law practice managementStrategies for scaling a law firm efficientlyThe role of marketing and brand differentiation in legal industry successBalancing multiple roles and responsibilities within a growing practice Key Takeaways:A customized CRM system is essential for tracking key metrics, enabling predictive analytics, improving budgeting, and preventing lawyers from running practices without measurable results.Scaling a law firm effectively requires standard operating procedures (SOPs) to ensure consistent case outcomes, allowing firms to handle more cases successfully as they grow.A...2024-10-2432 min
Fastlane SoundbitesWhy Community Is Key To DTC Brand Success In 2025 [Updated]In this episode of Fastlane Soundbites, we explore the world of building thriving brand communities for direct-to-consumer (DTC) businesses. We draw insights from a compelling article on Ecommerce Fastlane and explore why community is key to DTC brand success in 2025 and beyond.Key Points Discussed:- The importance of community in DTC brand success- How community building differs from traditional marketing approaches- Strategies for turning community members into customers- Leveraging user-generated content (UGC) and social proof- Maintaining engagement and fostering long-term customer relationships- Scaling community...2024-10-1708 minThe PromoMinds PodcastEp 035: Building Your Brand: What Is YOUR Story? | The PromoMinds PodcastSend us a textIn this episode of The PromoMinds Podcast, host Steve Leslie discusses the importance of building a personal brand and crafting one's unique story. He shares his journey in the swimming pool industry and how he leveraged his interests, such as running and real estate, to create a distinctive brand identity. Steve mentions influential figures like Andy Andrews, Jesse Itzler, David Goggins, and Terry Fox, drawing inspiration from their stories and mindsets. He emphasizes the value of self-reflection, identifying personal strengths, and consistently sharing one's passions to establish a memorable brand presence.2024-08-2224 minBrand StoryImmersive Brand Experiences featuring Maya GuiceDefine your audience. Be genuine. Tell your story. As the Director of Strategy at BRC Imagination Arts, Maya Guice helps translate brand and cultural stories into transformative human experiences. In this episode, we hear from Maya about how she uses authentic storytelling techniques to bring stories to life, and the importance of including diverse perspectives at the table.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives...2024-07-3139 minBrand StoryBrand Story Breakroom: Going the Extra MileThink customer service only applies to your frontline employees? Think again. In this episode of Brand Story, Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, take a deep dive into what makes up good (and bad) customer service and how it impacts brand experience.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by...2024-07-1127 min
10PlusBrandSteve Jobs' Secret Sauce for Turning a Startup into Apple: 3 Elements of a Unicorn_Joanne Z. Tan_Episode 22, Season 2Vision, Brand Focus, Experience Design are Steve Jobs’ secret sauce for growing a garage startup into Apple, and they are the 3 Elements of an AI Unicorn no matter what products or services.
Steve Jobs did it right by STARTING with user journey and user experience at the very beginning, from day one, BEFORE making any products, BEFORE engineering, even BEFORE ideation of a product. “Design over engineering” was not just a design decision but a guiding philosophy for Apple’s brand focus. It was Steve Jobs’ initial conviction. What led Apple to where it is today, is Steve Jobs’ design princi...2024-05-2210 min
Remote Empire AcademyUsing Psychology-Driven Copywriting to Build an Authentic Brand Voice with Jill Pavlov VazquezStruggling to stand out in a crowded market? Discover how to craft compelling copy that converts prospects into raving fans, even if you're not a natural-born writer.In this episode, Steve Class chats with Jill Pavlov Vazquez, owner of Your Creative Concierge and rising star in the comedy world. Jill shares her journey from an unfulfilling corporate job to building a thriving copywriting agency that helps clients find their authentic brand voice.As an expert in psychology-driven copywriting, Jill breaks down the key elements of crafting messages that move...2024-05-0641 min
The Steve Stine PodcastThe Journey to Authenticity and Brand Security in the Virtual WorldSend Steve a Text MessageEmbark on a journey through the treacherous yet rewarding landscape of brand protection in the digital realm, as I recount my personal saga from the naivety of picking a business name to the enlightenment of keyword prowess. Through tales of missed opportunities and hard-won victories, I'll arm you with the knowledge to shield your online persona from the hazards that lurk behind every click and post. Witness the evolution of strategic visibility and grasp the dire consequences of letting your domain name slip through your fingers.Let's unravel the tapestry...2024-04-1814 min