Shows
Best of the Best in FranchisingInterview with Steve Buors, CEO and Co-Founder of Reshift MediaIn this episode, I talk with Steve Buors about how he and his partner got into franchising and started providing digital marketing services with Reshift Media to franchisors and franchisees. Steve shares lessons he has learned in his business about marketing and promotion, the impact AI is already having on marketing for franchising today, and what he and his team are most excited about in the future of digital media. 2025-07-2929 min
Social GeekEpisode 1192: Marketing & Innovation: Steve Buors and Generative Engine OptimizationIt’s the Marketing & Innovation Update for July.
Generative Search or AI Search is shifting the SEO game from getting from a list of results to a single answer to a question.
Steve Buors, CEO and co-founder of ReShift Media is here to answer franchisors’ questions like:
Is your website traffic declining already due to AI?
How strong is your brand’s authority?
How will all of this change your content marketing strategy?
Listen now on Spotify, Apple, Amazon, and more.
Thanks to Citrin Cooperman, Franzy...2025-07-0128 min
The LFG PodcastE24: AI, Influencers, & 2025 Marketing Trends! With Reshift MediaTune in this week for a great conversation with Steve Buors, CEO & Co-founder of Reshift Media to learn all about the Marketing Trends of 2025.We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: linkedin.com/in/lianecarusoConnect with Michael: linkedin.com/in/michaelhyamfranchiseshowConnect with Steve: https://www.linkedin.com/in/sbuors/Download the report: https://www.reshiftmedia.com/downloads/top-franchise-digital-marketing-trends-for-2025/Franchise Assembly Info: franchiseassembly.com| Music by Andrey Rossi | Podcast Produced by Belle White Creative2025-03-2555 min
The Voice of RetailDigital Marketing Mavens and ReShift Media Founders Kirk Allen and Steve BuorsWelcome to The Voice of Retail podcast. My name is Michael LeBlanc, and I am your host, I believe in the power of storytelling to bring the retail industry to life. I'll bring insights, perspectives and experiences from some of the retail industry's most innovative and influential voices each week. This podcast is produced in conjunction with Retail Council of Canada.Award-winning digital marketing mavens and ReShift Media Founders Kirk Allen and Steve Buors join me on the podcast with the latest strategies and tactics in digital and social marketing for retailers. We delve in deep and u...2023-03-1036 min
One On OneReshift Media's Anniversary Series featuring Steve Collette of East BrandsLaunching an agency is easy, but navigating through client pitches, and deliverables and hiring staff that work in different countries, takes a lot of dedication and work.We are excited to bring you this exclusive series featuring Reshift Media.A Toronto-based digital agency founded by Steve Buors and Kirk Allen who took a simple idea and turned it into a global business with a roster of Fortune 1000 companies as their clients - brands you know, products/ services you use on a daily basis.Dave Forde - The Connected One sits down with Steve...2022-12-1411 min
One On OneReshift Media's Anniversary Series featuring David Druker of The UPS Store CanadaLaunching an agency is easy, but navigating through client pitches, and deliverables and hiring staff that work in different countries, takes a lot of dedication and work.We are excited to bring you this exclusive series featuring Reshift Media.A Toronto-based digital agency founded by Steve Buors and Kirk Allen who took a simple idea and turned it into a global business with a roster of Fortune 1000 companies as their clients - brands you know, products/ services you use on a daily basis.Dave Forde - The Connected One sits down with David...2022-12-1414 min
One On OneReshift Media's Anniversary Series featuring Sherry McNeil of CFALaunching an agency is easy, but navigating through client pitches, and deliverables and hiring staff that work in different countries, takes a lot of dedication and work.We are excited to bring you this exclusive series featuring Reshift Media.A Toronto-based digital agency founded by Steve Buors and Kirk Allen who took a simple idea and turned it into a global business with a roster of Fortune 1000 companies as their clients - brands you know, products/ services you use on a daily basis.Dave Forde - The Connected One sits down with Sherry...2022-12-1413 min
One On OneReshift Media's Anniversary Series, todays' guest Derek Weidl of ParklandLaunching an agency is easy, but navigating through client pitches, and deliverables and hiring staff that work in different countries, takes a lot of dedication and work.We are excited to bring you this exclusive series featuring Reshift Media.A Toronto-based digital agency founded by Steve Buors and Kirk Allen who took a simple idea and turned it into a global business with a roster of Fortune 1000 companies as their clients - brands you know, products/ services you use on a daily basis.Dave Forde - The Connected One sits down with Derek...2022-12-1417 min
Franchise Canada ChatsSponsored Episode: Season 4 Episode 12 | Reshift Media - Steve BuorsIn this episode, we talk to Steve Buors, CEO of Reshift Media, a Toronto-based digital marketing company.
The Canadian Franchise Association and Reshift Media have designed a three-part webinar series, Creating a Post-Pandemic Digital Growth Plan. The webinar explores how franchise systems have been impacted by the pandemic, what they’ve done to adapt, and what they can do to emerge with a strong plan for growth.
Each part of the webinar series highlights a unique and crucial part of the COVID-19 pandemic:
Day 1: How the Pandemic Changed Consumer Buying
Day 2: How to Create a Winning Post-Pandemic Growth Plan
Day 3: Ho...2021-06-0428 min
Franchise Canada ChatsSponsored Episode: Season 4 Episode 12 | Reshift Media - Steve BuorsIn this episode, we talk to Steve Buors, CEO of Reshift Media, a Toronto-based digital marketing company.The Canadian Franchise Association and Reshift Media have designed a three-part webinar series, Creating a Post-Pandemic Digital Growth Plan. The webinar explores how franchise systems have been impacted by the pandemic, what they’ve done to adapt, and what they can do to emerge with a strong plan for growth.Each part of the webinar series highlights a unique and crucial part of the COVID-19 pandemic:Day 1: How the Pandemic Changed Consumer BuyingDay 2: How to Cr...2021-06-0428 min
The Voice of RetailLive from New York Lockie Andrews, CIO and CDO for retailer UNTUCKit on moving fast and operating during the COVID-19 crisis, and Steve Buors, CEO of Reshift Media on COVID consumer social media trends and opportunitiesWelcome to the The Voice of Retail, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.Live from New York at the epicentre of technology and the COVID crisis, Lockie Andrews, CIO and Chief Digital Officer for retailer UNTUCKit is my special guest. We talk about the history of this fast growing apparel retailer, starting online then with a single store in Soho with now 85 locations in the U.S, Canada and the U.K. Lockie describes operating during the COVID crisis and how as a ventu...2020-04-1749 min