Shows
Brand StoryMarketing's Measurement Reset ft. Laura GroverData is everywhere. But making sense of it? That’s where the real work begins. In episode 99 of Brand Story, Laura Grover, Senior Vice President and Head of Client Solutions at EDO, Inc., shares why traditional metrics like reach and clicks don’t always tell the full story. She also discusses how AI is reshaping search and measurement, what marketers can learn from sports audiences, and why curiosity is still the most valuable skill in a data-driven world.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, busi...
2025-10-3037 minBrand StoryKeeping Creativity Alive ft. Brian ThibodeauWhen creativity hits a wall, what keeps you moving? For creative director and educator Brian Thibodeau, it’s curiosity, empathy, and a relentless drive to connect. In episode 98 of Brand Story, he and host Steve Gilman explore how art, teaching, and storytelling fuel a creative life and how empathy helps drive good design.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Br...
2025-10-1840 minBrand StoryTransforming Brands ft. Simon HillHere’s the truth about brand. It isn’t one-dimensional. The strongest brands create experiences across every sense, building memories that last long after a purchase. In episode 97 of Brand Story, Simon Hill, President, FutureBrand North America, shares how the best brands stand out in markets where products often look the same. We explore the frameworks FutureBrand uses to align leaders and global teams, how emotion tips decisions, and why consistency across every sense matters more than ever.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, busi...
2025-10-0240 minBrand StoryThe Devil Emails at Midnight ft. Mita MallickBad bosses are everywhere. We’ve all worked with them, and if we’re honest, we’ve all had moments where we’ve been them. In episode 96 of Brand Story, Mita Mallick, Wall Street Journal & USA Today Best Selling Author, returns to the podcast to talk about her new book, The Devil Emails at Midnight. We explore why toxic behaviors are so persistent in the workplace, how leaders can recognize when they’re slipping into bad habits, and what it takes to build cultures that people actually want to be part of.This is Brand Story, a podcast ce...
2025-09-1837 minBrand StoryBuilding Brand Loyalty ft. Phyllis RothschildHow do you stand out in a crowded market where products all look the same? By building a brand that’s authentic, consistent, and audience-first.In episode 95 of Brand Story, we speak with Phyllis Rothschild, CMO of Pete & Gerry's Organics, to explore how she helped turn a commodity into a mission-driven brand that people trust and stay loyal to. From redefining what loyalty really means to balancing creativity with consistency, this conversation highlights the marketing principles that make any brand stronger.This is Brand Story, a podcast celebrating the stories of real people who are ma...
2025-09-0438 minBrand StoryAuthentic Storytelling ft. Toby MylesToby Myles, Strategic Copywriter, knows the power of a good story, and she’s built her business on helping others tell theirs. In episode 94 of Brand Story, she talks about why storytelling is the most human (and effective) marketing tool we have and how to spot stories hiding in plain sight. From her Spoonful of Comfort email marketing story to her Core 8 Story Hub framework, Toby offers insight on building genuine connections, creating empathetic campaigns, and making space for the moments that matter most.This is Brand Story, a podcast celebrating the stories of real people who ar...
2025-08-2134 minBrand StoryExperience is Brand ft. John McNeilIn episode 93 of Brand Story, we sit down with John McNeil, Founder & CEO of John McNeil Studio, for a candid conversation about what it really means to build a brand. From his early days in traditional agencies to pioneering the studio model, John shares how his team helps brands move beyond deliverables to a system where everything from strategy to media to brand experience works together.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety...
2025-07-311h 02Brand StoryBranding Beyond Algorithms ft. Rand FishkinIn episode 92 of Brand Story, we welcome back Rand Fishkin, Cofounder & CEO of SparkToro, to talk about brand vs. algorithm, the value of real audience research, and the dangers of chasing attention without purpose. He shares the story behind SparkToro, why so many marketers don’t actually know their audience, and how optimizing for vanity metrics can lead you astray.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own un...
2025-07-1754 minBrand StoryMarketing in a Zero-Click World ft. Rand FishkinIn today’s digital landscape, marketers are being asked to do more with less—less clarity, less control, and often, less trust in what’s actually working. To explore this shift, we sat down with Rand Fishkin, Cofounder & CEO of SparkToro, to unpack what’s changing, what’s still true, and what marketers need to relearn to build brands that actually resonate. From zero-click search to the surprising power of so-called “vanity metrics,” this episode challenges the way we think about digital success and makes the case for more thoughtful, audience-first marketing.This is Brand Story, a podcast celebr...
2025-06-2624 minBrand StoryThe Happiness Advantage ft. Mark LesterWhat if happiness is the most powerful brand strategy no one’s paying attention to? Mark Lester, Co-Founder and CSO at Squint, joins us to talk about how brands can drive massive impact, not by leaning harder into industry claims or trend forecasts, but by reconnecting with something far more fundamental: joy. From reimagining Ollipop as a “happiness drink” to rebuilding brand trust one hike at a time, Mark shares how deep listening, emotional resonance, and strategic empathy can transform the way brands show up in the world.This is Brand Story, a podcast celebrating the stories of rea...
2025-05-1544 minBrand StoryThe Evolution of Branding ft. Troy HitchCreative leadership, brand strategy, and the future of the industry—Troy Hitch, Global Chief Creative Officer at RAPP, shares how he approaches it all. From empowering teams to rethinking the role of brand in an AI-driven world, episode 89 explores what it means to lead well and build work that resonates.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is cr...
2025-04-2447 minBrand StoryCommunity in Advertising ft. Gina GrilloGina Grillo, President and CEO of The ADVERTISING Club of New York, joins us on episode 88 of Brand Story to talk about building community in advertising, staying relevant through change, and why it’s time to rethink who gets a seat at the table. From championing diversity to shaking up the ANDY Awards, Gina shares what it takes to lead with intention—and why bravery still matters in creative work.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature gues...
2025-04-1028 minBrand StoryFearless Design ft. Aya BaesheanWhat does it look like to lead with both intuition and intention? As Partner and Global Head of Design at Known, Aya Baeshean brings a fresh, fearless perspective to the world of branding. In episode 87 of Brand Story, Aya shares how her early experiences as a multicultural, multilingual child shaped her creative voice and ultimately her approach to leadership. She opens up about the power of immersive travel and volunteer work, the importance of emotional safety in creative teams, and how breaking down traditional structures can lead to better, faster, more human work.This is Brand Story...
2025-04-0142 minBrand StoryDesigning Iconic Products ft. Robert BrunnerIndustrial design impacts our daily lives more than we realize. But what separates good design from great design? In episode 86 of Brand Story, we hear from Robert Brunner, Founder/Partner at Ammunition, about the philosophy behind creating industry-defining products. From game-changing innovations like Beats by Dre and Square to the balance of risk, creativity, and business strategy, we dive into the impact design has on shaping culture and brand perception.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature...
2025-03-1338 minBrand StorySay It Well ft. Terry SzuplatIn episode 85 of Brand Story, host Steve Gillman welcomes back Terry Szuplat, former speechwriter for President Obama and author of the award-winning book "Say It Well: Find Your Voice, Speak Your Mind, and Inspire Any Audience." Terry shares insights on the power of storytelling in leadership and communication, emphasizing how compelling narratives can drive connection and inspire action. He discusses the core beliefs that motivate individuals to engage with organizations and the importance of effective communication.Listen to Terry's previous episode: Episode 30 - Writing for President Obama, featuring Terry SzuplatThis is Brand Story, a...
2025-02-2744 minBrand StorySeason 4 Favorite Moments | Brand Story Ep. 84From content marketing and branding to creative strategy and AI, this season of Brand Story featured insights from professionals at the forefront of their industries. In this episode of Brand Story, we revisit some of our favorite moments, showcasing advice on innovation, leadership, creativity, and staying ahead in an ever-evolving landscape.Whether you’re a new listener or a longtime fan, this episode is packed with actionable tips and inspiring stories to help you elevate your work and sharpen your skills—no matter your field.Featuring guests Dana Herra, Maya Guice, Ross Martin, Alison McCauley, and Ta...
2025-01-3027 minBrand StoryCustomer-Centric Innovation ft. Alicia KnightThe best brands don’t become successful by standing still — they change and evolve alongside their customers. As a Senior Product Business Consultant at Southwest Airlines, Alicia has seen her fair share of change — in fact, she’s leading it. In episode 83 of Brand Story, Alicia shares insights from the airline industry and the changes she’s seen over the years. We also discuss the importance of understanding what you’re trying to accomplish as a brand and the opportunities we all have to make the customer experience better.This is Brand Story, a podcast celebrating the stories of r...
2024-11-1434 minBrand StoryThe Creative Leader ft. Tara LawallBeing a successful creative leader takes three things — strong communication, a willingness to collaborate, and the ability to challenge yourself. In episode 82 of Brand Story, Chief Creative Officer at Rethink, Tara Lawall, talks about the transition from being a senior creative to a creative director and how having a supportive culture plays a role in the successful creative campaigns at Rethink. You’ll hear about the “crafts” that help lead new ideas, how to embrace different forms of creativity, and why being a teacher can be a huge benefit for new leaders.This is Brand Story, a podcast...
2024-10-2442 minBrand StoryMaking Marketing Better ft. Ross MartinAre you building brand love or animosity? Whether it’s targeting the wrong people, publishing bad creative, or even oversaturating the market, there are many different ways marketing efforts can harm rather than help your brand. In episode 81 of Brand Story, Ross Martin, President and Co-Founder of Known, shares the different ways companies are wasting money and opportunity on misguided marketing practices, and how we can avoid it.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a...
2024-10-0355 minBrand StoryRedefining the News ft. Tim HuelskampHuman first, transparency, accountability, and relentless curiosity. These are the standards that define 1440 — the daily newsletter that keeps millions of Americans informed about the latest headlines, without motives. In episode 80 of Brand Story, Co-Founder & CEO of 1440, Tim Huelskamp, shares the story of how 1440 came to be, the impact taking care of your team has on your customers, and how his company is helping redefine the news landscape.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a va...
2024-09-1943 minBrand StoryCreative Optimism ft. Lauren SmithWhen you hear the phrase “72 and sunny” you’re probably picturing blue skies, sunshine, and comfortable temperatures. That’s the feeling the ad agency, 72andSunny, grabs hold of every day. In episode 79 of Brand Story, Lauren shares stories from her time as Executive Creative Director of 72andSunny, including how her team tackled the United Airlines rebrand of 2020. She unpacks the work behind building a multichannel campaign, and how important it is to look ahead to build brands for the long term.This is Brand Story, a podcast celebrating the stories of real people who are making an impact o...
2024-09-0536 minBrand StoryA Culture of Learning featuring Joseph McBeeContinuous learning is a crucial aspect of organizational improvement. Just ask Senior Instructional Designer and e-Learning Specialist at Canon, Joseph McBee. When organizations encourage employees to engage in ongoing learning and development opportunities, they can stay ahead of industry trends, adapt to changing conditions, and drive innovation. In episode 78 of Brand Story, we speak with Joseph about the similarities between learning and development and marketing, ways to make learning easier, and how to create a culture of learning in the workplace.This is Brand Story, a podcast celebrating the stories of real people who are making an...
2024-08-2241 minBrand StoryImmersive Brand Experiences featuring Maya GuiceDefine your audience. Be genuine. Tell your story. As the Director of Strategy at BRC Imagination Arts, Maya Guice helps translate brand and cultural stories into transformative human experiences. In this episode, we hear from Maya about how she uses authentic storytelling techniques to bring stories to life, and the importance of including diverse perspectives at the table.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives...
2024-07-3139 minBrand StoryBrand Story Breakroom: Going the Extra MileThink customer service only applies to your frontline employees? Think again. In this episode of Brand Story, Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, take a deep dive into what makes up good (and bad) customer service and how it impacts brand experience.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by...
2024-07-1127 minBrand StorySelf-Doubt to Self-Acceptance featuring Lan PhanEveryone experiences moments of self-doubt, and Lan Phan is no exception. As the founder & CEO of community of SEVEN, Lan moved to the U.S. at a young age with her family and worked in a nail salon before climbing the corporate ladder. In this episode, Lan shares the lessons she learned and the daily habits she implemented to help create a more meaningful life for herself. The episode touches on the importance of prioritizing our mental and physical well-being, and how to cultivate a positive mindset through consistent, daily habits.This is Brand Story, a podcast...
2024-06-2751 minBrand StoryA Food Influencer's Life featuring Philip TzengLas Vegas has no shortage of food choices, and Philip Tzeng has them all at his fingertips. As a content creator and food marketer based in Las Vegas, Philip has gained a huge following by sharing positive restaurant reviews and building relationships within the Vegas food scene. In this episode, he’s pulling back the curtain to talk about what goes into content creation, working with restaurant brands, and the constantly changing social media landscape.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the wo...
2024-06-0634 minBrand StoryLeveraging Your Humanity featuring David J.P. FisherHuman beings are wired for connections. So how do we leverage our humanity to build those connections when technology seems to be pushing us in the other direction? In this episode, Steve speaks with David J.P. Fisher, Author of "Networking in the 21st Century" and President of RockStar Consulting, about the importance of storytelling, building trust, and the impact of technology on sales. The conversation touches on the psychology of human connection, the fear of rejection, and what it means to leverage your humanity.This is Brand Story, a podcast celebrating the stories of real people...
2024-05-2346 minBrand StoryHarnessing the Potential of AI featuring Alison McCauleyIn this episode, Alison McCauley, Best-Selling Author and AI Strategist, and our president, Steve Gilman, revisit the world of AI and the importance of developing a relationship with AI tools. They discuss the acceleration of AI adoption over the past two years and how organizations and individuals can respond to make sure they aren’t left behind.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to th...
2024-05-0950 minBrand StoryCrafting the Right Marketing Mix featuring Gina MichnowiczBeing creative means having the courage to take risks. It means rolling with the punches, pivoting when needed, and evolving your ideas to create an end result that resonates with your audience. In this episode, Gina Michnowicz, CEO and Chief Creative Officer of The Craftsman Agency, offers her insights into creating integrated marketing campaigns for top brands such as Disney and Cisco. She shares what it’s like to be creative in the fast-paced world of marketing and how every touchpoint impacts the customer experience.This is Brand Story, a podcast celebrating the stories of real people wh...
2024-04-2542 minBrand StoryCreating a Video Content Strategy featuring Tom LanganEver wonder how a two-time Emmy nominee approaches storytelling? Tom Langan has spent his 20-year career in television keeping one thing consistent: appealing to the human side of storytelling. In this episode, Tom addresses the need for a strategic approach to content creation and putting your audience first. We hear snippets from his book, Legendeering, a guide for a video communication strategy, and the role reciprocity plays in communication strategies. His episode is full of examples of how to talk to people like people to build connections and add value to your stories.This is Brand Story...
2024-04-1149 minBrand StoryPersonal Branding on LinkedIn featuring Liam DarmodyFor brand strategist, Liam Darmody, LinkedIn is the go-to place to help build a strong personal brand. Like other social media platforms, LinkedIn has evolved over time, growing from a place to look for jobs to a place of cultivating connections. It’s a place to attract unknown opportunities – if you use it right. In this episode, Liam shares his tips for using the platform to its full potential so you can build your personal brand, and make a few friends along the way.This is Brand Story, a podcast celebrating the stories of real people who are...
2024-03-2839 minBrand StoryThe AI Mindset featuring Conor GrennanAI is software that behaves like a human, and it’s that mindset that Conor Grennan, Dean of Students and Head of Generative AI at NYU Stern, helps people understand. In this episode, we dive into what the future of AI holds and its impact across various fields and industries. Conor highlights the critical role of communication skills in an era increasingly dominated by generative AI and introduces us to his HTG format for interacting with AI.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, an...
2024-03-1440 minBrand StoryContent Marketing Simplified featuring Dana HerraHow do you develop a strong content marketing strategy? Dana Herra, Content Marketer, Copywriter, and Editor, would break it up into five chapters: foundation, audience, messaging, distribution, and measurement. In this episode, Dana shares her tips for creating a successful content marketing strategy, how repetition and consistency help build trust, and why your brand voice matters more than you think.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own...
2024-02-2943 minBrand StoryBrand Story with Steve Gilman TrailerThis is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Podcast Here: gravitygroup.com/podcastContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https...
2024-02-2100 minBrand StoryBrand Story Breakroom: Magic Candy and Buzzword BingoWhat exactly is the difference between a marketing strategy, plan, and tactic? What’s one thing marketers should start (and stop) doing? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from their favorite brands in this Q&A breakroom episode.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is c...
2024-02-1513 minBrand StoryEmpathy and Design featuring Jim Pietruszynski70% of our decision-making is made unconsciously with our emotions, and when you lean into that power, you can create brands that truly resonate with consumers. For Jim Pietruszynski, CEO of Soulsight, that passion for weaving empathy and design together started when he was just a kid and continues to be the driving force behind his practices today. In this episode, we talk with Jim about the emotional core of branding and the importance of crafting designs that truly embody a brand's story and purpose.This is Brand Story, a podcast celebrating the stories of real people who...
2024-02-0126 minBrand StoryMission-Driven Branding featuring Kathryn TuttleBuilding a brand always comes back to being human, something Kathryn Tuttle reinforces with every brand she works with. As an Executive Advisor for CPG brands, Kathryn’s approach has always been people-first – finding ways to build those relationships to help create success. In this episode, we talk to Kathryn about her experience in building brands and scaling businesses. The conversation highlights the importance of understanding the consumer's perspective and the power of branding to make a positive impact on the world. This is Brand Story, a podcast celebrating the stories of real people who are making an i...
2024-01-1846 minBrand StorySeason 3 Favorite MomentsFrom higher education and marketing to hospitality and communication, this past season of Brand Story has brought together professionals from various industries to share what they’ve learned during their career journeys. In this episode, we take a look back at some of the standout moments from season three, featuring advice on company culture and operations, marketing, leadership, and brand.Featuring guests Mita Mallick, Miyoko Schinner, Dr. Marcus Collins, Wade Forbes, Vanessa Patrick, and Will Guidara with host, Steve Gilman.This is Brand Story, a podcast celebrating the stories of real people who are making an...
2023-12-1423 minBrand StoryBrand Story Breakroom: Listener Q&A - Social Media, Small Businesses, and MoreHow do you decide which social media platforms to use? What can small businesses to do jump-start their brand and marketing efforts? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from the world of brand and marketing in this Q&A breakroom episode.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation....
2023-11-2819 minBrand StoryAssembling a Brand with Dr. Emmanuel ProbstHow can we build better brands? Dr. Emmanuel Probst has a few ideas. As the Global Lead of Brand Thought-Leadership at Ipsos, Emmanuel has spent his career learning what it takes to create successful brands – and it may not be as unique of a concept as you think. In this episode of Brand Story, we discuss how to repurpose ideas for today’s consumer and unpack what it takes to assemble a brand featuring insights from Emmanuel’s new book, Assemblage: The Art and Science of Brand Transformation.This is Brand Story, a podcast celebrating the stories of rea...
2023-11-0740 minBrand StoryBuilding Brand with Unreasonable Hospitality featuring Will GuidaraWhen Will Guidara took over Eleven Madison Park, it didn’t have a Michelin star to its name. But through a mix of genuine care, creativity, and a bit of unreasonable hospitality, the restaurant has held three Michelin stars since 2012 and was ranked number one on the list of the World’s 50 Best Restaurants. In this episode, Will shares his career journey and the valuable lessons he’s learned in both leadership and brand experience, and how industries of all kinds can embrace unreasonable hospitality in their operations.This is Brand Story, a podcast celebrating the stories of rea...
2023-10-1244 minBrand StoryBrand Story Breakroom: Brands that Live their 'Why'Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss how The Shop Forward and Life is Beautiful each embody their brand purpose and lives their ‘why’. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Bran...
2023-09-2818 minBrand StoryBrand Purpose Before Profit featuring Miyoko SchinnerMiyoko Schinner knows a thing or two about fighting for what she believes in. As the founder of the successful CPG brand, Miyoko’s Creamery, she’s dedicated her life to affecting social change and sustainability through veganism and activism. In this episode of Brand Story, you’ll hear from Miyoko about the battles she’s fought, the importance of standing strong in your core beliefs, and why she believes that placing purpose before profit is integral for success in business.This is Brand Story, a podcast celebrating the stories of real people who are making an impact o...
2023-09-1439 minBrand StoryThe Art of Visual Storytelling featuring Wade ForbesWade Forbes is no stranger to the art of visual storytelling. As the Chief Illustration Officer of RedTale Communications, Wade helps others tell their stories through engaging visuals, finding new ways to effectively convey messages and capture attention. In this episode, Wade shares his unique perspective on the art form and how you can better use visuals to help convey your message. We discuss the impact visuals can have on communication and connection, and how to leave a lasting impression.This is Brand Story, a podcast celebrating the stories of real people who are making an impact...
2023-08-2439 minBrand StoryThe Impact of Culture featuring Dr. Marcus CollinsCulture influences more than we may realize. From what we wear, who we marry, and what we support, culture is one of the most influential forces on human behavior. Yet for as often as the word is used, it’s seldom fully understood. In this episode of Brand Story, we unpack what culture is with Dr. Marcus Collins, Marketing Professor at the University of Michigan and Best-Selling Author of the book, For the Culture, and explore the relationship it has with human behavior.This is Brand Story, a podcast celebrating the stories of real people who are ma...
2023-08-1044 minBrand StoryBrand Story Breakroom: Listener Q&A — Leadership, Threads, and MoreGravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they answer quick-fire questions from listeners about leadership, Threads, and myths about brand and marketing.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created...
2023-07-2514 minBrand StoryBrand Story Breakroom: Lifestyle Branding with YETI and DisneyGravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss lifestyle branding with YETI and the story of Disney California Adventure Park’s brand withdrawal.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is...
2023-07-0615 minBrand StoryThe Empowered No featuring Vanessa PatrickHave you ever said yes to something you wanted to say no to? Vanessa Patrick hears it all the time, which is why her new book, The Power of Saying No, is here to help reshape that mindset. In this episode of Brand Story, we talk with Vanessa about the art of empowered refusal, and how saying no isn’t a rejection. She shares personal anecdotes and tips for how you can reshape your thinking and better prioritize what’s important. Because while saying no can be difficult, it doesn’t have to be.This is Brand Story...
2023-06-1333 minBrand StoryReimagining Inclusion featuring Mita MallickReimagine Inclusion – a message Mita Mallick hopes we all take to heart, and also the title of her new book. As a returning guest on our podcast, Mita breaks down what inclusivity really looks like both in the workplace and our professional lives. She shares examples of real struggles she’s experienced, and provides tips to help you on your own personal journey as an ally. Because whether you were ever picked last for a sports team or left off an event list, it’s a very human thing to feel excluded, so how do we help prevent it for ot...
2023-06-0139 minBrand StoryBrand Story Breakroom: Coke and PepsiGravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss some of Coke’s standout marketing campaigns and the recent Pepsi visual identity rebrand.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is cr...
2023-05-2415 minBrand StoryBuilding Brand Value featuring Carolyn WalkerWhat makes a brand? Carolyn Walker would say it all boils down to the customer experience. As the CEO and managing partner of Response, an independent marketing agency, Carolyn develops creative solutions to help build brands and focus on long-term loyalty. In this episode of Brand Story, we hear from Carolyn about balancing brand building with performance marketing, and the impact your customer’s brand experience has on your brand’s reputation.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Epis...
2023-05-1834 minBrand StoryBrand Story Breakroom: Consistency and Knowing Your AudienceGravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss the importance of knowing and connecting with your audience and having consistency in both your internal and external messaging.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
2023-05-0216 minBrand StoryOvercoming Fear and Burnout featuring Jahmaal MarshallWondering how to become a more successful leader? Jahmaal Marshall would say the key lies in self-awareness. As a certified counselor, consultant, and CEO of Listen Then Speak, Jahmaal coaches leaders on identifying their behaviors and how to lean on both their strengths and weaknesses. In this episode of Brand Story, we hear from Jahmaal about the importance of setting boundaries, the role of vulnerability in leadership, and how to find a balance with your team.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and...
2023-04-1831 minBrand StoryBrand Story Breakroom: Chewy and Liquid DeathGravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share positive stories from the brand and marketing world, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, hear why Chewy succeeded when Pets.com failed, and how Liquid Death's brand position speaks to their audienceThis is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand...
2023-04-0415 minBrand StoryEmbracing Effective Communication featuring Karen NicholasDo you talk to people, or do you just talk at them? Karen Nicholas discusses the important difference in this episode of Brand Story. As a strategic communications professional and freelance writer, she helps others improve their communication skills to better engage with employees and ensure messaging connects. In this episode, you’ll hear from Karen about the three B’s of messaging, why stories can help your message resonate better, and how the illusion of communication can impact how we react.This is Brand Story, a podcast celebrating the stories of real people who are making an i...
2023-03-1544 minBrand StoryDeveloping Creative Leaders featuring Vann GravesVann Graves was told early on in his advertising career — don’t fall in love with your work, respect your work. As creators, we always need to balance our visions with what the client actually needs, so being fearless and open to new ideas is paramount to finding success in the business world. As the Executive Director of the VCU Brandcenter, Vann is helping develop the next generation of critical thinkers, problem solvers, and creative leaders, and in this episode of Brand Story, he’s sharing his advice with our listeners.This is Brand Story, a podcast celebr...
2023-02-2845 minBrand StoryBuilding Relationships on LinkedIn featuring Tara HorstmeyerTara Horstmeyer has three tips for interacting on LinkedIn. Be real. Be relatable. Be relational. As a LinkedIn professional and the owner of Happy Worlds, Tara knows the value in building relationships, and encourages others to stop lurking and create from the heart. In this episode, you’ll hear from Tara about the opportunities for connections on LinkedIn and how to get more out of the platform through authentic conversations.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature gu...
2023-02-0741 minBrand StoryPurpose-Based Branding featuring Laura HutflessFor Laura Hutfless, starting FlyteVu was about more than just selling products. It was about inspiring change, and connecting people to a purpose. This mindset has led the company successfully even today, where they continue to build impactful partnerships and give back to the community. In this episode of Brand Story, you’ll hear from Laura about her career journey, as she shares what it means to embrace your brand’s purpose and lead with responsibility.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the...
2023-01-2440 minBrand StoryThe Entrepreneur's Journey featuring Suzanne BergmeisterSuzanne Bergmeister’s path to entrepreneurship wasn’t a straight line. After leaving the Air Force and the corporate finance world to be a venture capitalist, she took what she learned from the investing side of the table and started teaching others about the entrepreneurial world. Now as the Executive Director of the Gilliam Center for Entrepreneurship at James Madison University, she’s planting the seeds for future entrepreneurs, sharing her experience in the field, and helping others develop their big ideas. In this episode of Brand Story, Suzanne shares her insights on developing ideas and what it takes to fin...
2023-01-1241 minBrand StoryPlaying the Long Game featuring Dorie ClarkIt’s no surprise that Dorie Clark’s latest book focuses on long-term strategies for your personal goals. As we all live busier and busier lives, we tend to get stuck in the now and stop thinking about where we want to be in the future. As a top communication coach and business thinker, Dorie coaches others on how to break down the busy, optimize their lives, and be more successful both personally and professionally. This episode of Brand Story shines a light on those challenges and encourages you to reevaluate your own busy life to prioritize what matters most...
2022-12-2037 minBrand StoryThe Art of Social Selling featuring Steve WattAs an accomplished marketer, sales leader, and subject matter expert in social selling, Steve Watt knows the ins and outs of LinkedIn. Gone are the days of aggressive sales pitches and company voices, now it’s all about individuality and connection. Steve’s work as the Director of Market Insights at Seismic is focused on these new tactics, both on and off LinkedIn, as he encourages others to lean into their human voice. If you’ve been wondering how to get started on LinkedIn, this episode is full of advice from Steve on the different ways to utilize the platfo...
2022-11-3040 minBrand StoryAdding Value with Podcasting Featuring Rich CardonaRich Cardona knows what it takes to create a successful podcast. As a global top 50 podcaster and the producer of The Leadership Locker, Brown Table Talk, and Emotional Optimism among others, Rich has built his career around helping others scale their business with podcasts. In this episode of Brand Story, he’s sharing his insights around building and growing podcasts by adding value and meeting your listener’s promise.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from...
2022-11-1554 min
Practical Tax with Steve Moskowitz#50 | Integrating Startups and Technology & When to Invest in Real Estate Feat. Steve Gilman & Gp TheriotHow do startups navigate the integration of technology with old world business models, and how do you know when it's a good time to invest in real estate.
Episode Transcript
Intro:
Welcome to the Practical Tax podcast, with tax attorney Steve Moskowitz. The Practical Tax podcast is brought to you by Moskowitz, LLP, a tax law firm.
Disclaimer:
The information contained in this podcast is based upon information available as of date of recording and will not be updated for changes in law regulation. Any information is not to be considered tax advice or legal advice and does not form...
2022-11-0131 minBrand StoryThe Value of Brand featuring Michael SmithMichael Smith compares brand to a person walking into a room. What signals are they sending? How do they come across? As an accomplished brand and creative director and the current Director of Brand & Creative Content at Fountain, Michael’s extensive work with brand strategy has helped businesses find the value of their brand and build it for the better. In this episode of Brand Story, we hear from Michael about the impact a brand’s purpose has on its value, and what it takes to build a strong brand.This is Brand Story, a podcast celebrating the...
2022-10-1849 minBrand StoryMarketing Your Company Values featuring Kelsey DeanKelsey Dean’s approach to marketing is simple: be authentic, be transparent, be real. As the Assistant Vice President & Marketing Director at Pendleton Community Bank, she leads the marketing efforts in the company’s three regions across Virginia and West Virginia, focusing on true stories and messaging based on their company values. In this episode, you’ll hear from Kelsey about how to connect with customers on a personal level, the importance of staying true to your brand through actions as well as words, and the different marketing strategies you can embrace to stay ahead of the competition.This...
2022-10-0432 minBrand StoryCultivating Emotional Optimism featuring Claude SilverClaude Silver could write a book on emotional optimism, but not a lot of people are familiar with the term itself. As the first-ever Chief Heart Officer for Vaynermedia, Claude teaches others how to integrate heart into their professional lives, and in this episode of Brand Story, she’s breaking down the process and discussing the importance of leading with kindness.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their ow...
2022-09-1335 min
Brand StoryLead Like a Girl featuring Dalia FeldheimDalia Feldheim found her purpose around people empowerment early on. As the Founder of Flow Leadership Consultancy and Author of Dare to Lead Like a Girl, Dalia first spent 17 years working for Procter and Gamble leading campaigns around women empowerment. Now she’s focusing on helping businesses empower their own people to promote a more authentic, happier, and psychologically-safe working culture. In this episode, Dalia shares insights from her new book, Dare to Lead Like a Girl, how to evolve your passion into your purpose, and the impacts of working with a positive mindset.This is Brand St...
2022-08-3044 min
Brand StoryRepresentation Matters featuring Mita MallickMita Mallick’s career as a marketer, storyteller, and D.E.I. champion has spanned across some of the most iconic brands including AVON, Suave, and Dove. Her focus? Diversity education and representation. Whether it’s embracing different leadership styles, creating products that work for all populations, or introducing relatable representation in mass media, she believes diversity of thought doesn’t happen without diversity of representation. In this episode, you’ll hear from Mita about what it means to lead with kindness, why diverse representation is important, and how to be a supportive ally.This is Brand Story, a...
2022-08-1653 min
Brand StoryA Social Media Lighthouse featuring Maayan GordonMaayan Gordon’s career journey has been anything but ordinary. After surviving a gas explosion and living in an RV, she found massive success utilizing social media to grow her small businesses, and is now helping others across the U.S. do the same. With over two million TikTok followers and a growing audience on both LinkedIn and Instagram, Maayan talks with us about content creation strategies and why it’s important to market for the long-term.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and...
2022-08-0238 min
Brand StoryMindful Community Development featuring Jay LangstonJay Langston has spent his career working with businesses and local communities to help improve their economic well-being. Now the Executive Director of Shenandoah Valley Partnership, he is leading efforts to expand and relocate business to the region while staying true to the Valley’s roots. In this episode, Jay talks about what it’s like working in economic development and the new priorities companies have when they’re considering a location for their business.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world...
2022-07-1952 min
Brand StoryNetworking in the Digital Age featuring David J.P. FisherDavid J.P. Fisher, Author of Networking in the 21st Century and President of RockStar Consulting, knows how to play the sales game. As a Keynote Speaker, Author, and Coach, he’s framed his methods around building connections that utilize the tools of the digital age. Armed with more knowledge than they know what to do with, buyers are now turning to those they trust to help them make an informed decision, which means networking is more influential than ever. In this episode, David talks about how the different opportunities of the digital age can help form relationships, the im...
2022-07-0756 min
Brand StoryWriting for President Obama featuring Terence SzuplatTerence Szuplat had the opportunity of a lifetime at just 20 years old - a speechwriting internship in the White House. It’s what led to his passion for presentation writing, and after freelancing for many years, he returned to the White House to become one of former President Obama’s longest-serving speechwriters. In this episode of Brand Story, Terry talks about the importance of telling a story in everything you write and what it takes to connect with an audience. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on b...
2022-06-2154 min
Brand StoryDialogue and Deliberation featuring Lori BrittThere’s a difference between communicating with someone and having an intentional conversation. As a Professor of Communication and Co-Director of ICAD at James Madison University, Lori Britt has spent her career teaching others how to identify their own personal schema and the walls that may be preventing them from effectively engaging with others. Whether you’re speaking to an individual or working as a group, her insights will prove valuable in helping shape your next conversation.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and...
2022-06-0748 min
Brand StorySeason 1 Favorite MomentsWe’ve had many insightful conversations over the past year with a variety of guests, each one with a unique story to tell. Their experiences shine a light on the different aspects that make for successful brands, and in this episode of Brand Story, we’re revisiting some of our favorite moments. You’ll hear from expert marketers, brand strategists, and content creators as we recap key moments from past episodes that will inspire your next business move.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, busine...
2022-05-1752 min
Brand StoryDemystifying Web3 featuring Alison McCauleyAs blockchain technology continues to grow, it’s become clear that this new technology is not just a passing phase. People are still experimenting with its uses and how it can impact consumers’ lives. But for a lot of us, the concept still seems like a foreign language. Alison McCauley has been working to change that. She’s spent the past five years working to demystify the space, and in this episode she breaks down the basics of what Web3 means for consumers.This is Brand Story, a podcast celebrating the stories of real people who are making...
2022-04-1451 min
Brand StoryRunning Toward Challenges featuring Kristen CavalloWhat do you do once you’ve been named Adweek’s Ad Agency of the Year? You set the next goal. As the two-time winner, The Martin Agency understands how important it is to keep that momentum going. And as the CEO, Kristen Cavallo is always running toward the next challenge. Her mission? Fight Invisibility.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
2022-03-2958 min
Brand StoryPlatform of Generosity featuring Callie SchweitzerKeep at it. It’s a simple phrase that has stuck with Callie Schweitzer since the third grade. It’s an important reminder to keep learning and growing, to embrace feedback and constructive criticism. As the Head of Creator Programs at LinkedIn, Callie passes this advice and more to aspiring content creators. Tackling common mistakes and insider tips, Callie shares with us how to take advantage of the opportunities on LinkedIn and why finding yourself outside of work is a powerful influencer.This is Brand Story, a podcast celebrating the stories of real people who are making an i...
2022-03-1746 min
Brand StoryCreating Content with Purpose featuring Andy CrestodinaBeing able to answer “what’s in it for the visitor” is one of the most overlooked aspects of website and content creation. It’s what Andy Crestodina, Chief Marketing Officer and Co-Founder of Orbit Media Studios, Inc., has spent his career teaching others to do better, and in the latest episode of Brand Story, he’s sharing his tips for content creation with listeners.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of background...
2022-03-0851 min
Brand StoryTurning Innovation into Strategy featuring Lindsey LaughlinSustaining innovation, low-end disruption, new-market disruption. Three main types of innovation discussed by Gravity’s own Vice President, Lindsey Laughlin. How and when you use each type is based on your place in the market. In this episode, Lindsey guides us through innovation opportunities and disruptive strategy, providing thought-provoking examples and advice on how to better frame your product or service for the masses.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds wh...
2022-02-2237 min
Brand StoryCultivating Emotional Intelligence featuring Connie HessWhen you’re looking at hiring employees, are you considering intellectual intelligence or emotional intelligence? While it shouldn’t be one or the other, emotional intelligence can often be seen as not as important. But when you’re working to build company culture, it can sometimes mean the difference between thriving and surviving. For Connie Hess, Partner and General Manager at Valley Engineering, understanding and adapting to employee needs is one of the most important things a company should do to create an environment for employees to be proud of.This is Brand Story, a podcast celebrating the st...
2022-02-1547 min
Brand StoryArt of Brand Experience featuring Sarah MooreWhen you think of intimate and intentional brand experiences, what comes to mind? Often, we equate those experiences with smaller, mom-and-pop shops or perhaps a local boutique hotel. In fact, for those outside the hospitality sector, rarely would a city like Las Vegas come to mind. However, MGM Resorts International’s SVP of Marketing, Sarah Moore, has made it her personal mission during and post-COVID-era to create the kind of personal experiences that resonate with their resorts' customers, ultimately turning them not only into raving fans — but avid returners.This is Brand Story, a podcast celebrating the stor...
2022-02-0150 min
Brand StoryNFTs and Community featuring Zain GazianiIn this episode, we hear from Zain about his journey from working for Gary Vaynerchuck on the VeeFriends launch and moderating their NFT Discord to becoming an NFT creator himself. We help break down some misconceptions of NFTs and hear more about the community aspect that makes up the digital space.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story...
2022-01-2450 min
Brand StoryPodcasts' Compounding Interest featuring Adam ConnerEverywhere you look, it seems another podcast has popped up. While the market may feel saturated with too many podcasts to count, there’s an increasing gap between the good, the bad, and the indifferent. In fact, there’s actually an explosion of opportunity when done well. Adam Conner thinks so, too. As the founder of Authentic Avenue, Adam believes there are few media as powerful as podcasts for sharing your brand story, building genuine relationships, and connecting with your audience in a truly unique — and often vulnerable — way.This is Brand Story, a podcast celebrating the stories...
2022-01-1753 min
Brand StoryA Brand's Purpose featuring Patricia CorsiPurposeful and courageous marketing is more important than ever. Yet, it’s more than simply creating buzzworthy campaigns. In fact, Bayer Global CMO/CDO Patricia Corsi sees it as giving authenticity to both your brand’s positioning and messaging in the market to create an audience-first experience. And that experience should ultimately resonate on the deepest of levels — and on the most human of levels, too.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Each episode features guests from a variet...
2022-01-0448 min
Brand StoryEmpowering Introverts with Daisy SimonisWhen you hear “introvert” do you immediately think, “shy, quiet, likes to be alone”? If you do, you’re not alone. But there’s so much more to the story. In fact, there are a lot of misconceptions around introverted personalities and how they uniquely engage with the world and with others. Daisy Simonis, Founder of Empowered Introverts, is on a mission to help introverts tap into their superpowers on their way to impacting the workforce — and the world — in ways they are uniquely wired to. But, this impact can only come as introverts confidently step into being their unique version o...
2021-12-1340 min
Brand StoryThe Power of Intuition with Bryn KenneyAsk anyone who plays and they will tell you poker isn’t for the faint of heart or the unfocused. It’s one of the most mentally-difficult, strategic games there is. Most people play purely for fun or perhaps even for a small payout and don’t have their sights set on becoming one of the most prolific players of all time. While Bryn Kenney didn’t set out to become that either, he certainly achieved it as he amassed more than $55 million in poker earnings while also holding the record for the largest single payout in a live tourname...
2021-11-2941 min
Brand StoryWork-Life Integration with Kedren CrosbyCreating a sustainable, successful and emotionally healthy workplace isn’t a byproduct of words on a wall. In fact, it’s much deeper than that. Kedren Crosby, President of Work Wisdom, LLC, has devoted her 25-year career to making workplaces better. In order to do better and be better, brands are realizing that successful workers also want to live better, rethinking the traditional notion of what a successful workplace looks like.Related links for this episode:Slowly: A Recipe for a Modern Lifestylehttps://www.amazon.com/Slowly-Recipe-Lifestyle-Kedren-Crosby/dp/1008948942/ref=sr_1_2?dchild=1&keywords=slow...
2021-11-1549 min
Brand StoryBrand Commitment vs. Conviction with Kelly O'Keefe and Matt WilliamsIt all comes back to Brand. That's how Kelly O’Keefe and Matt Williams from the Brand Federation see it. In this episode, we talk about how Brand is culture and culture is your competitive advantage, as long as what’s stated externally is genuinely embraced internally. We also discuss that the brands with strong, authentic convictions are the ones that aren’t just going to win more business, but are going to win more A+ talent, too.Brands can be a positive catalyst for change and a redemptive force in society. But, it’s going to take mor...
2021-11-0151 min
Brand StoryWriting is a Craft with Kate KellyIn this episode, we talk with Kate Kelly, a talented writer, speaker, and historian, who shares how curiosity drives good storytelling, why it's important to respond to your audience, and how to get started writing people's stories.Kate is the writer and publisher of America Comes Alive!, a website that features little-known stories of regular people who have made a difference and changed the course of history.This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.Host Steve Gilman talks with...
2021-09-2854 min
Brand StoryLeading from the Ground Up with Daniel BlosserIn this episode, we talk with Daniel Blosser, President of Riddleberger Brothers, Inc., the premier mechanical systems contractor in Central Virginia. For over 30 years, Daniel has worked at RBI in several different positions and uses that experience to lead the company successfully through growth and expansion while staying true to their values. Steve and Daniel discuss how leaders use storytelling to engage with their employees, brand culture and the importance of investing in your team, and maintaining personal connections as your brand grows.This is Brand Story, a branding podcast that brings you hard-fought lessons l...
2021-09-1444 min
Brand StoryWhen Your Mission is Your Brand with Pat CraigIn this episode, we talk with Pat Craig, Founder and Executive Director of The Wild Animal Sanctuary. Pat shares his incredible journey from becoming the youngest person licensed in the industry to leading the largest carnivore sanctuary in the world.He talks about the importance of telling your story authentically, how connecting with the right audience can advance your mission, and how taking a different perspective can solve your problem.To learn more about The Wild Animal Sanctuary and to donate, visit https://www.wildanimalsanctuary.org.This is Brand Story, a branding podcast th...
2021-08-2454 min
Brand StoryFostering Community Through Storytelling with Andrea DonoFor Andrea Dono, it’s all about connecting with the community. When you lead a successful downtown revitalization organization, it takes teamwork to lead efforts, create events, and promote the area.Andrea shares insights learned from her time at the National Trust for Historic Preservation’s Main Street Center and how that experience shapes how she approaches her role as Executive Director of Harrisonburg Downtown Renaissance. She talks with us about showing off your brand’s personality, staying true to your mission, and how storytelling builds community.This is Brand Story, a branding podcast that brings...
2021-08-1046 min
Brand StoryScripts Are the Starting Line with Ken MarcusHow do you make a memorable spot?Today we're talking with Ken Marcus, Senior Writer at The Martin Agency, who has played a major role in campaigns for brands like GEICO and Sling. Ken takes us through the creative process, from building strong relationships with clients, collaboration, writing for comedy, and being single-minded in your messaging. This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are...
2021-07-2751 min
Brand StoryBe First Second with Khalil GarriottHow do you tell a story that makes an impact? Today we're talking with content creator Khalil Garriott, Director of Branded Content and Executive Editor at James Madison University, about storytelling, thinking like a journalist, and why your content should celebrate -- not sell.This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.We release new episodes twice a month, be sure...
2021-07-131h 00
Brand StoryCultivating Social Community with Zain GazianiHow often do you follow your gut instincts? Today we're talking with Zain Gaziani, Head of Community & Social Media for VeeFriends, about risk versus reward, the positive impact of social media, and meeting challenges with enthusiasm.This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.We release new episodes twice a month, be sure to subscribe so you’ll never miss one.
2021-06-2955 min
Brand StoryAdopting an Abundance Mindset with Jay HarringtonIs it possible to build successful relationships online? Today we're talking with thought leader Jay Harrington, president of Harrington Communications, about building relationships through LinkedIn, storytelling, and the importance of adopting an abundance mindset.This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.We release new episodes twice a month, be sure to subscribe so you’ll never miss one.Cont...
2021-06-2248 min
Brand StoryBuilding Authentic Connections with Judith TrumboToday we’re talking with Judith Trumbo, CEO of Virginia Mennonite Retirement Community, about how to build community, knowing your brand’s differentiators, and the importance of authenticity.This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.You’ll find stories you can relate to, be inspired by, and learn from. We release...
2021-06-0842 min
Brand StoryLeadership Through Listening with George PaceSteve talks with George Pace, former CEO of Rocco and founder of Shenandoah Valley Angel Investors, on why you should listen more than talk, hire people smarter than you, and realize that when you’re a leader, it’s not about you.This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.You’ll f...
2021-05-2551 min
Brand StoryYour Culture is Your Brand with Carrie WillettsSteve talks with Carrie Willetts, Market President (East Region) of WellSpan Health, about leadership, the effect of culture on brand, and what all brands can learn from the healthcare industry.This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.You’ll find stories you can relate to, be inspired by, and learn...
2021-05-2542 min
Brand StoryThe Healthy Skeptic with Scott WitthausSteve talks with Scott Witthaus, partner at Low Country Creative and professor of visual storytelling at VCU’s Brandcenter about how technology has changed storytelling, the importance of shooting to edit, and why every brand needs a healthy skeptic in the room.This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.You’ll...
2021-05-251h 03