Shows
The Rising TidecastBuilding A Custom Sportfish and Chasing Marlin w/ Rod FindlaySummary In this episode, Roddy Findlay shares his lifelong passion for fishing and boating, starting from building their family boat Murrifin and childhood fishing trips. He discusses the challenges and successes of boat building, memorable fishing adventures, and the transition to a professional fishing career, including experiences on the Great Barrier Reef. Rod emphasizes the importance of perseverance, learning from experiences, and the joy of fishing as a family legacy. This conversation explores the journey of a passionate fisherman who transitioned from a novice to a skilled captain and vessel manager. It highlights the importance of saying yes...
2025-04-131h 10
The Rising TidecastBehind Edencraft: Building a Legacy Boat Brand w/ Josie Eastman Summary Josie Eastman, GM of Edencraft, shares insights into the company's journey since the Maher family purchased the legacy boat brand, the importance of community and family in their business model, and the innovative approaches they take in boat building. She discusses the significance of customer experiences, the challenges of being a woman in a male-dominated industry, and the impact of their events on customer relationships. Josie also reflects on her leadership style, the influence of her parents, and the balance between tradition and innovation in maintaining Edencraft's legacy. We also focus on the balance between luxury and functionality in b...
2025-03-301h 09
The Rising TidecastLessons from a Lifetime on the Water w/ Peter Jenyns of Professional Boat CareIn Episode 18 of the Rising Tidecast, Peter Jenyns takes us on a journey through his lifelong love of boating. From growing up in a family deeply rooted in sailing and fishing to forging a career in boat care, Peter shares how his passion for the water has shaped his life. He reflects on the evolution of fishing, the strong sense of community among boaters, and the lessons learned from years spent at sea. He also shares some wild stories, including a dramatic tale of a stolen family boat—and the camaraderie that defines the boating lifestyle. The conversation touches on key...
2025-03-161h 08
The Rising TidecastThe Superyacht Industry's Hidden Challenges (And How to Overcome Them) w/ Adam Hickey of d'Albora MarineIn this episode, Adam Hickey shares his journey from the fast-paced world of motorsport racing to a career on the water. He reflects on the challenges of transitioning to the yachting industry, the skills required to thrive at sea, and the invaluable lessons learned along the way. He also dives into the emotional highs and lows of competitive sailing, including his experience in the Sydney to Hobart race. Beyond sailing, Adam explores the world of yacht brokerage, sharing his perspective on building relationships, navigating industry challenges, and the emotional aspects of brokering high-value boats. From life-changing mentorships to unforgettable adventures, t...
2025-02-161h 16
The Rising Tidecast016 - They Stole His Store and Gear… But He Kept Going w/ Alex Qasabian of Fishing StationSummary Alex Qasabian shares his journey from a passionate fisherman, to an accomplished guitarist, to the owner of Fishing Station, a staple in Sydney's fishing community. He discusses the importance of building a supportive community, the influence of his family on his love for fishing, and the challenges he faced transitioning from a music career to entrepreneurship. Alex highlights the significance of customer service in his business and the resilience required to overcome obstacles, including government challenges and theft. His story is one of passion, perseverance, and the deep connections formed through fishing. Alex shares his the...
2025-02-021h 16
The Rising TidecastInsights Every Marine Brand Needs To Know with Stephanie Vatalaro from RBFFSummary Stephanie Vatalaro, Senior VP of Strategy and Operations at the Recreational Boating and Fishing Foundation (RBFF), discusses her journey from a water-loving family in Ohio to her impactful career in the marine industry. We talk about the importance of networking, the challenges of engaging new audiences in fishing, and the innovative campaigns RBFF has launched to promote fishing and boating. Stephanie shares insights on the significance of data-driven strategies and emotional storytelling in connecting with diverse audiences and retaining participants in the fishing community. We discuss strategies for engaging local communities in fishing and boating, emphasizing...
2024-12-2951 min
The Rising TidecastThe Formula For Yacht Broker Success with Jack WarwickSummary It's not all champagne and caviar. Jack Warwick shares his journey from corporate to becoming a successful yacht broker in Sydney. Jack discusses the allure of the marine industry, the hard work behind the scenes, and the innovative marketing strategies he employs to stand out in a competitive market. He emphasizes the importance of building long-term relationships with clients and creating valuable content to engage potential buyers. The conversation also touches on the realities of the job, the skills required for success, and Jack's aspirations for the future. In this episode, we discuss the inception of...
2024-12-1557 min
The Rising TidecastHow Billfish Gear Redefined Fishing Apparel - A Category of One With Founder Leo ChapmanSummary Leo Chapman, founder of Billfish Gear, shares the story of how his brand started and grew in the fishing apparel industry. The journey began with an Instagram page and the idea to provide a news source for fishing enthusiasts. Leo built a following and eventually added products to the mix, starting with stickers and then expanding to hats and apparel. Along the way, he relied on the help of individuals who believed in the brand and were willing to ship products for him. The company's culture of creativity and high performance continues to attract passionate individuals...
2024-12-011h 02
The Rising TidecastCommunication And Marketing Essentials In Yachting From Top PR Expert Rebecca Whitlocke Summary Rebecca Whitlocke, founder of Antibes Yachting, discusses her journey in the yachting and luxury industry and the importance of effective marketing and storytelling. She emphasizes the need for authentic and relatable content that resonates with the target audience. Rebecca also highlights the significance of local content and understanding cultural nuances when marketing to a global audience. She advises businesses to focus on the entire content strategy, including distribution and promotion, rather than just creating content. Additionally, she emphasizes the importance of simplifying processes and trusting the expertise of professionals in the industry. In this conversation, Becks and Steve...
2024-11-171h 02
The Rising TidecastLeveraging Technology And Creating A Unique Offering : Aaron O'Donoghue's Journey to Create Boatbuy Summary In this conversation, Stephen Govel interviews Aaron O'Donoghue, founder of Boatbuy, who shares his journey from leaving school at 15 to becoming a marine mechanic and eventually a marine surveyor. The discussion covers the importance of community in the marine industry, the role of technology in improving boat inspections, and the significance of customer feedback and content marketing in building a successful business. Aaron emphasizes the need for comprehensive reporting systems and the impact of creating valuable content for customer engagement. In this conversation, Stephen Govel shares insights into the marine industry, emphasizing the importance of thorough surveys in boat p...
2024-11-0348 min
The Rising TidecastBuilding A Personal Brand In The Marine Industry with Ben TaylorSummary Ben Taylor is a journalist and reporter in the marine industry who focuses on B2B content. He started his own media production company, Ben Taylor Media, to provide authentic and entertaining content for businesses in the industry. His consistent tagline, 'What's Going On?', has become synonymous with his brand and helps to engage his audience. Ben emphasizes the importance of being authentic and entertaining in social media content, and advises small businesses to focus on the most interesting aspects of their company. He also shares his workflow for creating content, including the use of...
2024-10-2057 min
The Rising TidecastBeing Intentional: Growing A High End Marine Carpentry Business with Jason and Crystal LucasSummary Jason and Crystal Lucas are the husband and wife team behind Southern Craftsman Marine, specializing in fine marine carpentry. They have a big following on Instagram and are known for their excellence in craftsmanship. Jason's love for the ocean started from growing up on the water and working on headboats, which eventually led him to marine carpentry. Crystal, on the other hand, had a background in biology and education but learned about marketing during her political campaign. She applied her marketing knowledge to their business and started using Instagram to showcase their high-quality work. Their intention...
2024-10-061h 08
The Rising TidecastNurturing Cacti and Marine Businesses with Nona Pedersen Summary Nona Pedersen, the founder of Yessss to Growth, shares her expertise in helping marine businesses thrive through fast and effective growth. She emphasizes the importance of understanding the needs and goals of clients and working backwards to create a marketing strategy that delivers results. Nona also discusses her passion for the marine industry and the satisfaction she gets from helping businesses rediscover their passion and achieve success. She highlights the significance of storytelling in marketing and the importance of finding the purpose behind every marketing activity. In this part of the conversation, Nona Pedersen and Steve...
2024-09-221h 17
The Rising TidecastPranks, Passion and Powerboats | Marine Engineering w/ Andrew Stubbs of Onboard EngineeringSummary Andrew Stubbs, one of the directors at Onboard Engineering, shares his journey in the marine industry and the challenges of starting and growing a business. He emphasizes the importance of customer service, trust, and building relationships. Stubbs also discusses the brands they work with, such as Mercury, MAN, Yanmar, Volvo, Seakeeper, and Caterpillar, and the exciting new technologies in the industry, including stabilization systems and electronic management systems. Andrew talks about his experiences in the industry and the importance of enjoying your work, about the changes in technology and electronics in the field and shares some of...
2024-09-081h 07
The Rising TidecastHull Design Mastery : Eric Sorensen’s Journey To Becoming A Boating Industry IconSummary Eric Sorensen, a renowned naval architect and author, shares his journey in the boating industry and his expertise in boat design and performance. He discusses the importance of seaworthiness and hull design and emphasizes many key points for boats to have a smooth and comfortable ride. Eric's experience in boat reviews and competitive analysis has given him a deep understanding of what makes a boat perform well and be desirable. Eric discusses the value of data-driven insights in improving boat design and the impact it has on both customers and dealers. Eric also emphasizes the significance...
2024-08-251h 11
The Rising TidecastPersonal Tragedy To Triumph : Sam Short’s Insights On Building A World Class Boating Business Summary Short Marine is a boat dealership that aims to make boating easy and enjoyable for customers. The founders, Sam and Ryan Short, were inspired by their father's legacy and the impact that boating can have on creating memories and living better lives. They started the business with a focus on service and have since expanded to offer a full end-to-end solution for boat owners. Their unique offering, which includes in-house mechanics, electricians, shipwrights, detailers, and antifouling services, sets them apart from other dealerships. They prioritize customer experience and constantly listen to their customers' needs to improve their offerings. Short...
2024-08-111h 05
The Rising TidecastThe Pursuit of Giant Black Marlin : Becoming A Renowned Gamefish Captain w/ Capt. Daniel KleinSummary Captain Daniel Klein shares his passion for fishing and his journey in the marine industry. He discusses his early memories of fishing with his grandfather and how it evolved into a lifelong passion. Kleiny talks about the thrill of catching marlin and the challenges of being a captain. He also highlights the importance of building trust with boat owners and the value of saying yes to opportunities. Kleiny shares his excitement for new technologies in the industry, such as searchlight sonar and gyro stabilizers. He emphasizes the significance of providing a great food and dining experience...
2024-07-2754 min
The Rising TidecastHow To Make Your Marine Brand Unforgettable : Expert Digital Marketing Advice from Art HillSummary The conversation explores the importance of storytelling and differentiation in marketing for marine businesses. It highlights the need to captivate an audience emotionally and deliver on unique selling points. The guest, Captain Art Hill, shares his journey from working in advertising to becoming a captain and starting his own marine business. The conversation touches on the similarities and differences between the advertising industry and the marine industry, emphasizing the importance of understanding the target audience and their pain points. Art also shares a thrilling fishing story and discusses the challenges of the digital marketing landscape, including...
2024-07-181h 01
The Rising TidecastHeart Failure To Thriving Family Business : Journey of Todd McLennan of MAC MarineEpisode Summary Todd shares his journey in the marine industry, from growing up on the water to starting his own business, Mac Marine Group. He emphasizes the importance of finding opportunities, building a network, and being passionate about the work. Todd also discusses the challenges and lessons he has learned along the way, including the need to slow down, have procedures in place, and seek mentorship. He highlights the diverse services offered by Mac Marine Group, including vessel management, paint jobs, and brokerage. Todd shares memorable experiences on the water, including sailing trips with his family and...
2024-07-1244 min
The Rising TidecastWhy I Started Rising Tide Film w/ Steve GovelEpisode Summary The first episode of the Rising Tidecast introduces the podcast and its purpose of sharing the stories of people in the boating industry. The host, Steve Govel, emphasizes the importance of storytelling in marine business marketing and the power of connecting with people through stories. The podcast will feature interviews with industry experts, discussions on marketing strategy, and practical tips for growing a business. Steve shares his personal background and how his love for fishing and the water led him to start Rising Tide Film, a company that helps marine businesses use video storytelling to...
2024-07-0806 min
Grow Your Video Business with Ryan Koral369. Learn How to Pivot Careers and Thrive in a New Industry with Steve GovelJoin us in an exciting episode where Steve Govel shares his remarkable journey from New Jersey to Sydney, and how he founded Rising Tide Film. Discover the challenges and triumphs of changing careers, finding a niche, and turning a passion for the ocean into a successful business. Steve's story is a testament to the power of adaptability, vision, and passion in entrepreneurship. Key Takeaways Learn how to pivot careers and thrive in a new industry. Discover the power of niche specialization in video production. Gain insights into leveraging personal passions for professional success. About Steve...
2024-01-2243 min