Shows
Marvel Reread Club107 Marvel Reread Club April 1967 (part 1) With Heidi MacDonaldTo discuss the first half of April 1967, MRC welcomes legendary comics journalist Heidi MacDonald (who actually knew Marie Severin and tells us about her!) She chose her favorites, so we’re out of order, doing X-Men 31, Amazing Spider-Man 47, Tales to Astonish 90 featuring Namor and Hulk, and Strange Tales 155 featuring SHIELD and Dr Strange! Check it out!2025-03-281h 14
C-Suite Sales & Marketing PerspectivesBreaking Through the Uphill Trust Battle of Today's Go-to-Market Strategy💡Jaume Ayerbe, Chief Revenue Officer at Nalanda Global, shares insights about the critical role of trust in B2B sales. Jaume sheds light on the importance of cultivating trust with prospects and customers across different cultural landscapes. He also delves into the complexities of trust, its decline in B2B sales, and how organizations can navigate these challenges to build lasting relationships.💡" Trust is something that needs to be led from the senior management down to the organization. Trust is with customers, but trust is within the company as well. I cannot be building credibility, building trust with my pr...2025-03-1433 min
Leaders Of Tomorrow Podcast367 | Steve MacDonald | Building DreamsIn today's episode of the Leaders of Tomorrow podcast, Chris talks to Steve MacDonald, one of our alumni and the owner of Patty Mac, a thriving business specializing in high-end custom home builds and property maintenance in the Muskoka area of Ontario. Steve, who started his business about 15 years ago, began Patty Mac as a small venture servicing clients in the affluent cottage region of Muskoka. Over the years, it has evolved into a $30 million business with over 85 staff members, catering to some of the most successful individuals in the Greater Toronto a...2024-04-3048 min
The Tom Storey Show, 🇨🇦 Real Estate🇨🇦 Canada To Build 3.9 Million Homes By 2031 with Steve Saretsky***Start Your Realty Ninja Real Estate Website***
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In the recent federal budget put forth by the Canadian Government, Justin Trudeau claims the Liberal Party of Canada will build 3.9 Million new homes in the next 7 years. That is more than DOUBLE the highest annual building of homes the country has ever done and sustained for 7 years straight.
In this episode of The Tom Storey Show, Steve Karrasch and Tom Storey catch up with the co-host of The Loonie Hour, Steve Saretsky of Oakwyn Realty to...2024-04-281h 08
The Yardage Book PodcastThe Art of Caddying with Steve MacDonaldWelcome back! Really excited to share my recent conversation with Steve MacDonald. Steve has had a fascinating career in golf so far. He has been the Caddy Master at Tara Iti Golf club, as well as holding a long term caddying role at National Golf Links of America. Steve had many fantastic stories about his career in golf, and gave some amazing insight into what makes a good caddy, and the challenge of setting up the biggest caddying programme in NZ. Enjoy!2024-04-1438 min
The CRO Spotlight PodcastThe Power of establishing thought Leadership with Steve MacDonaldWelcome back to the CRO Spotlight Podcast! In today's episode, we delve into the world of content marketing and thought leadership strategies with a special focus on chief revenue officers and B2B businesses. Our guest, Steve MacDonald, founder of Content Strategies, shares valuable insights on the importance of creating content based on input from prospects and sales teams, rather than solely relying on marketing-generated material. We explore the significance of thought leadership content in differentiating businesses in crowded markets and the challenges faced by companies, especially in the B2B space. Join us as we discuss the impact...2024-01-2255 min
The Marketing Starter PodcastHow Marketers Can Build Trust with Content with Steve MacDonaldFormer CMO at an international social media university and CMO of a Hollywood startup, Steve MacDonald shares why believes that content is at the core of building trust with your audience.Connect with Steve at contentstrategies.io or on LinkedInGet Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices2024-01-1635 min
Armchair AnalystsEp 162 - Super League Back, Steve gets the Sack & Arsenal’s Legal HackWill things be any different for the Super League this time around? Has Steve Cooper been hard done by in his dismissal by Nottingham Forest, and will Nuno Espirito Santo help the club reach the owner's lofty ambitions? What happens when you pocket the stake of your dad's accumulator?2023-12-221h 08
Skin in the Game VC PodcastSteve MacDonald: International Tech Trails & TalesThis episode focuses on Steve MacDonald’s unique experience of spending a year in Florence, Italy, while exploring the cultural and historical aspects, as well as insights into the local tech scene.Steve shares that the decision to move to Florence was driven by a long-standing desire to experience life abroad with his family. He reflects on the cultural differences, the historical richness of Florence, and the challenges of adapting to a different lifestyle. Steve also highlights his travels within Europe during this period.The podcast delves into the tech scene in Italy as well a...2023-11-1632 minSkin in the Game VC PodcastSteve MacDonald: International Tech Trails & TalesThis episode focuses on Steve MacDonald’s unique experience of spending a year in Florence, Italy, while exploring the cultural and historical aspects, as well as insights into the local tech scene.Steve shares that the decision to move to Florence was driven by a long-standing desire to experience life abroad with his family. He reflects on the cultural differences, the historical richness of Florence, and the challenges of adapting to a different lifestyle. Steve also highlights his travels within Europe during this period.The podcast delves into the tech scene in Italy as well a...2023-11-1632 min
C-Suite Sales & Marketing PerspectivesCMOs: How to Re-Shape the Problem as a PriorityMeet Steve Arentzoff, the SVP of Marketing for FlexPay with over 20+ years of experience. Steve introduces the concept of reshaping the buyer's core problem as a bigger opportunity with profound implications for marketing and sales. By redefining the playing field and the true cost of not addressing the problems, as stated in terms of impacting the buyer's company at a strategic growth level, marketers can position their companies as trusted advisors and partners versus vendors. "The narrative that you can create, the strategy you apply to how to build alignment between the problem that you solve and t...2023-09-2433 min
C-Suite Sales & Marketing PerspectivesCMOs: How to Steal Time From Your BuyersJessica Zall is the Chief Marketing Officer of Percent, a company that has created a private credit marketplace. With over 20 years of experience in the financial services and financial technology industry, Jessica has worked with big names such as JP Morgan, Thomson Reuters, and Refinitiv. She brings a mix of corporate organization and entrepreneurial spirit to her role, focusing on client acquisition, nurture, retention, and overall company growth."Marketing is sales. It's a different type of sales that people can self-select into." - Jessica ZallLearn more about how marketing will continue to evolve and...2023-09-1730 min
C-Suite Sales & Marketing PerspectivesPart 2: What B2B CEOs Want From Their CMOsMeet Randy Wootton, Maxio's CEO, a seasoned tech leader (Microsoft, Salesforce) turned 3x CEO. He explores the evolving CMO role, stressing value creation, C-suite collaboration, tech-savviness, data-driven creativity, and thought leadership proficiency. Randy advocates storytelling, a strong POV, and aligning with CEOs for success."You've got to have this real North Star around what you want your experience to be for the people interacting with your company." - Randy WoottonRandy advocates that CMOs must adapt to these changes by developing data-driven strategies, crafting compelling narratives, and aligning their efforts to help shape the company's...2023-09-1734 min
C-Suite Sales & Marketing PerspectivesCMOs, What Makes Your Message 22x More Memorable?Karyn Scott emphasizes the importance of storytelling in B2B marketing. As an experienced journalist, CMO, and marketer with Salesforce and Cisco, she believes storytelling is the key to putting the customer at the forefront and creating an emotional connection. She highlights the neuroscience behind storytelling, explaining how our brains are wired to remember and process stories more effectively than facts and data."The number one job of a CMO is to be a great storyteller. And stories are 22 times more memorable than facts and data." - Karyn ScottKaryn also emphasizes the need for...2023-09-1729 min
C-Suite Sales & Marketing PerspectivesA 2x CMO & Ex-CRO's POV on SuccessIn this interview, 2x CMO and former CRO Dayna Rothman discusses her insights from her time as CMO at OneLogin, where she learned from the failure of three previous CMOs due to their inability to benchmark and track the business impact of marketing and report it all the way up through the board. Dayna states, "Making those connections and ensuring that the organization understands marketing's impact on the business is crucial."Dayna also believes that data-driven content is key to thought leadership and advisory roles in sales. She highlights the importance of leveraging internal research a...2023-09-1726 min
C-Suite Sales & Marketing PerspectivesPart 5: Why B2B CMOs Fail So QuicklyJamie Gier, a three-time B2B CMO, discusses the challenges faced by B2B CMOs and why they often fail quickly. She emphasizes the difficulty of creating a brand and generating high-quality content in a B2B environment with elongated sales cycles and multiple decision-makers. "Today's brand is tomorrow's demand, and CMOs must balance immediate results with a strategic focus on brand building and content creation. Content plays a key role in building trust and influencing purchasing decisions." - Jamie GierJamie also explains the need for a content strategy to remove friction points in t...2023-09-1630 min
C-Suite Sales & Marketing PerspectivesCMOs: Embracing B2C Strategies for More B2B SuccessBrandon Rhoten, the current CMO of GroundTruth, leverages his rich B2C experience acquired during his time at Wendy's and as the CMO at Papa Johns and Potbelly Sandwiches. In this exclusive interview, discover his unique method of merging B2C and B2B marketing that includes but goes much deeper than grabbing more attention and connecting with the emotional needs of B2B buyers. Explore Brandon's unique fusion of B2C and B2B tactics to fuel innovation at GroundTruth.After listening for years to the likes of Forbes, Gartner, and Oracle about making B2B...2023-09-0931 min
C-Suite Sales & Marketing PerspectivesCMOs, Stop Relying on Marketing AttributionIn this interview, Jon Ewing, a three-time B2B CMO, discusses the role of marketing attribution in B2B marketing. While acknowledging the importance of data-driven marketing, he cautions against overreliance on attribution models, particularly in the complex B2B sales process. Ewing emphasizes the need for experimentation and proxy measures to gauge the effectiveness of marketing efforts, especially in areas that are difficult to measure, such as events. Jon discusses the concept of the McNamara fallacy, which highlights the dangers of focusing exclusively on measurable data and ignoring the unmeasurable aspects of marketing. He warns against p...2023-09-0531 min
C-Suite Sales & Marketing Perspectives5 B2B Go-To-Market Best PracticesCMO Fran Wilson has a wealth of experience in B2B software and was involved in the growth of Red Hat from its early stages to its acquisition by IBM for over $4 billion. Fran highlights the importance of focusing on a limited number of growth bets when developing a go-to-market strategy. She advises against spreading resources too thin by simultaneously chasing too many growth opportunities. Fran suggests focusing on three to five growth priorities that align with the organization's goals and capabilities. This approach ensures alignment across the organization and enables effective resource allocation."If you try...2023-09-0528 min
C-Suite Sales & Marketing PerspectivesNurturing Ongoing Thought Leadership: Fueling Content InnovationVincent Guérin, VP and Head of Marketing at Trolley, joins Steve MacDonald on the B2B Marketing Perspectives podcast to discuss the importance of content and thought leadership in B2B marketing. Vincent highlights the challenge of creating content for industries where marketers are not the persona or ideal customer profile (ICP). It's important to create content that addresses the pain points and challenges of the target audience, even if you don't personally experience them.Vincent stresses the need to build trust with potential clients through thought leadership content that showcases expertise and positions th...2023-09-0530 min
C-Suite Sales & Marketing PerspectivesCMO Secrets for Content Strategy & CreationIntroducing Elizabeth Irvine, VP of Marketing and Customer Success at MarketMuse. Elizabeth has a wealth of experience in the marketing industry, having worked at Gartner and led BDR teams. In this interview, we will delve into the importance of content planning and uncover the untapped resources that CMOs can leverage to create thought-provoking and engaging content.Elizabeth highlights the need for marketers to think beyond traditional content planning processes. By prioritizing customer conversations and leveraging customer data, marketers can create content that truly resonates with their audience. This approach not only enhances the effectiveness of content marketing...2023-09-0519 min
C-Suite Sales & Marketing PerspectivesCMO Insights from the Founder of a Revenue Attribution PlatformSteffen Hedebrandt, founder and CMO of Dream Data, discusses the importance of revenue attribution in B2B marketing. He emphasizes the need for marketers to think long-term and connect their activities to revenue outcomes. Steffen shares insights from a benchmark study of 400 customer journeys. Steffen discusses the average length of a B2B customer journey (192 days), the number of touches required (31 sessions), and the implications to B2B marketers for driving revenue. "You need to constantly be curious about how your company wins revenue. So, every time you win a deal, start thinking about what ac...2023-09-0528 min
The Hope Initiative#149 - Stranger in the Streets - SteveStranger in the Streets: V. 003
Guest: Steve
Location: Edinburgh Gardens, Fitzroy North, Victoria.
Follow and connect with The Hope Initiative on Instagram
Music by Jess Fairlie
Made by RUKKUS2023-09-0506 min
C-Suite Sales & Marketing PerspectivesThe Importance of Hyper-Personalization in B2B MarketingIn this interview, Anil Rege, CMO of Plastic Financial Rewards, discusses the importance of hyper-personalization in B2B marketing. Drawing from his experience in the CPG industry, Anil explains how B2B marketers can learn from B2C strategies to understand better how to engage their customers. He emphasizes the need to consider B2B prospects as consumers and create personalized content that addresses their needs and pain points. Anil also highlights the role of data in personalization and the importance of building credibility through thought leadership content.In the B2B world, every sale represents a...2023-09-0228 min
C-Suite Sales & Marketing PerspectivesCMOs: Abandon What You Once Held DearIn this interview with Aaron Ballew, CMO of Split, he introduces the concept of forced learning and abandoning traditional marketing practices. Aaron shares his journey from engineering to marketing and discusses the challenges faced by high-growth tech companies in today's economy.He emphasizes the need for companies to shift towards efficiency and lower costs, which requires reevaluating and experimenting with marketing strategies. Aaron provides examples of how he applied forced learning to cut funding for certain marketing activities and the key learning that had never happened before. By going back to first principles and understanding the target...2023-09-0227 min
C-Suite Sales & Marketing PerspectivesCMOs, Are You Using Discriminative or Generative AI?In this interview, Neil Morrison, Global Head of Measurement at Signal AI, discusses key advancements in AI as discriminative AI, which allows for the identification of specific concepts within unstructured data. Morrison explains that discriminative AI enables companies to track their brand mentions, identify relevant topics, and measure their performance against competitors. Companies can gain insights into their brand expertise and trust score by analyzing media coverage. Morrison emphasizes the importance of understanding the full scope of AI capabilities and distinguishing between discriminative AI and generative AI.Neil also talks about the importance of tracking brand reputation...2023-09-0131 min
C-Suite Sales & Marketing PerspectivesEmbracing Marketing and B2B Strategies: A Necessity for Higher EducationMonica Cooper, CMO of the Robinson College of Business, discusses the challenges facing higher education in today's market. The insights shared by Monica Cooper shed light on the changing landscape of higher education marketing. As colleges and universities face declining enrollment challenges and skepticism about a degree's value, they must adapt their marketing strategies to remain competitive.The integration of B2B marketing principles, collaboration with employers, and alumni involvement in the curriculum are crucial elements in positioning higher education institutions as valuable partners to students and businesses. Institutions can attract the right students and forge meaningful...2023-09-0123 min
C-Suite Sales & Marketing PerspectivesThe Modern CMO's Role as Strategic Business PartnerMeet Vinay Nair, a former CMO with experience at companies like IBM and Microsoft, who shares his insights on being a successful CMO and building strong relationships with the C-suite. Vinay has a phenomenal background as an analyst, consulting, the planning side, owning the P&L, and doubling SaaS companies from 25 to 50 million in ARR.He emphasizes the importance of understanding P&L and revenue planning and the need for marketers to be business leaders, not just marketing leaders. Vinay also highlights the value of content in driving growth and success for companies, stressing that it is...2023-09-0125 min
C-Suite Sales & Marketing PerspectivesCracking the Code: Unified Sales & Marketing Revenue StrategiesIntroducing Morgan DiGiorgio, the Senior Vice President of Sales and Marketing at DirectMail 2.0. Morgan is directly responsible for capitalizing on the potential of aligning the sales & marketing functions. Her results? An impressive 152% growth over three years. Despite a challenging market environment for her Ideal Customer Profiles (ICPs), her strategies have helped lead the company to secure a spot on the Inc. 5000 list for the past three consecutive years. Learn from her successes during this in-depth interview.“My sales team heavily relies upon us to put out that content marketing so that they can take advantage of it on...2023-08-3126 min
C-Suite Sales & Marketing PerspectivesBuilding the Foundation for Marketing Success in StartupsIntroducing Anne Gherini, CMO at Sierra Ventures, as she shares her insights on building marketing foundations for startups and the importance of customer obsession. With a background in B2C and B2B marketing and deep experience in the startup and venture capital space, Anne has a wealth of knowledge to share. As the CMO at Sierra Ventures, she works closely with early-stage founders, helping them build a strong foundation for marketing and go-to-market strategies."The best founders we see are obsessed with those customers. They're obsessed with the customer problem. It's really about what are the...2023-08-2734 min
C-Suite Sales & Marketing PerspectivesCMOs: How to Craft Your Dream Sales PartnershipMeet Bill Glenn, a veteran in the world of marketing and CMO at Blueboard, an experiential recognition reward company. With over 25 years of experience in B2B marketing, Bill has held multiple CMO positions at Series B and Series C companies.Bill contends that marketing should provide value in the company's reputation and offerings, as well as an investment in individual salespeople. By helping salespeople establish trust, credibility, and industry expertise, marketing sets them up for success in building long-term relationships with customers. Bill has ideas for creating salespeople’s industry expertise that fall outside of conventional no...2023-08-2728 min
C-Suite Sales & Marketing PerspectivesThe CMO's Cross-Department Success StrategyRyan George, the Chief Marketing Officer of DocuPace Technologies, boasts more than two decades of experience in the realm of marketing communications. His expertise lies in cultivating an all-encompassing and unified marketing strategy. He achieves this by initially deriving value from and integrating insights across all company departments into his blueprint for success. "Don't be fooled into thinking that your job description or your specific role is where you add the most value to the organization. CMOs should be the glue that connects different departments and helps them understand their role in the company's success." - Ryan G...2023-08-2725 min
C-Suite Sales & Marketing PerspectivesCMOs, What's Not Driving 28% of Your Revenue?Introducing Cristy Garcia, the CMO of impact.com and a Chief and Forbes Communication Council member. With almost 20 years of experience in B2B tech marketing, she leads a team of 60 marketers at Impact.com and is a strong advocate for the power of partnerships and influencer marketing.In this episode, Cristy talks about the rising importance of influencer and partner marketing. She discusses how mature partnership programs drive up to 28% of revenue (23% on average), as found in a joint study between Impact.com and Forrester. Â This is the main reason why this channel is becoming increasingly c...2023-08-2628 min
C-Suite Sales & Marketing PerspectivesNavigating the Challenges of a Marketing Department of OneIn this interview, we dive into the challenges and strategies of being a one-person marketing department. Our guest, Ken Lempit from the Austin Lawrence group, shares his wealth of knowledge from serving over 100 B2B SaaS clients.Ken emphasizes the importance of setting expectations, negotiating resources with the CEO, and benchmarking budget allocations. He also highlights the value of thought leadership and credible content in reaching the 97% of potential customers who are not actively searching for a solution."All of us are going after the 3%, and you're only going to get your share. The place...2023-08-2026 min
C-Suite Sales & Marketing PerspectivesCMOs, Stop Trying to Create Thought Leadership ContentIntroducing Tim Hines, the CMO of AmTrav. Tim is a marketing expert, global keynote speaker, and author of the book "The Marketing Starter: How an Entrepreneurial Spirit Will Make You a More Savvy Marketer." In this episode, we discuss the importance of thought leadership and why CMOs should stop trying to create it and simply start implementing it today!Tim recommends that one of the core pillars of a brand’s thought leadership strategy is radical honesty, building tremendous authority and authenticity at the same time.“We try to say, hey, this is what's going on i...2023-08-2023 min
C-Suite Sales & Marketing PerspectivesKey Data Officer Insights for Empowering B2B CMOsHeidi Lanford is a Chief Data Officer with extensive experience in leveraging data and analytics to solve complex business problems. In this interview, she discusses the importance of data in the growth and success of B2B companies. She emphasizes that data is everywhere and that leveraging it effectively is crucial for making informed decisions, building new products, and engaging with customers. Lanford highlights the role of data in digital transformation and explains how it is the driving force behind business processes and decision-making. She also explores the benefits of data internally, with partners, and in marketing and sales.2023-08-2026 min
C-Suite Sales & Marketing PerspectivesData-Driven CMOs: Powering Internal Collaboration & Revenue GrowthIn this interview with Lisa Hayashi, the CMO of Safeguard Cyber, she brings a unique perspective to the table, having started her career in angel investments and business development for startups. She has witnessed the growth and exits of various companies, and she shares her insights on how CMOs can drive internal collaboration and revenue growth."We serve sales. When you serve a team, it means you help them be successful all the time. So we walk in the shoes of our salespeople and bring them along the journey by constantly displaying empathy and using data to...2023-08-2029 min
C-Suite Sales & Marketing PerspectivesHow to Enhance Product Value Through Thought LeadershipAllie Collins is the Head of Marketing at Centime, a cash management company that provides solutions for CFOs and small to midsize businesses. With over a decade of experience in B2B SaaS marketing, Allie has a strong background in RevOps and data-driven marketing strategies. Allie joins Steve MacDonald on the B2B Marketing Perspectives podcast to discuss the significance of thought leadership, its direct correlation with products and their perceived value, methods to infuse absolute authenticity into thought leadership communication, and the influence of data-driven insights on performance enhancement. Allie boasts extensive expertise in B2B S...2023-08-1335 min
C-Suite Sales & Marketing PerspectivesBreaking the Norms of Marketing and Sales AlignmentIntroducing Adam Figueira, a marketing leader with over 15 years of experience in running marketing teams across various industries such as EdTech, MarTech, and FinTech. He has a unique perspective on developing creativity from his teams and working closely with sales—even participating in sales calls.“I tell my marketing teams to think of themselves as air traffic controllers. So the job of an air traffic controller is at any given time to know where the planes are at the airport, who's on the runway, who's on the ramps, who's getting ready to be pushed back from the gate...2023-08-1329 min
C-Suite Sales & Marketing PerspectivesCMOs: From PowerPoint to Profits - Bridging the GapIntroducing Daniel Christian, the Senior Vice President of Marketing at Tradesmen International. Daniel is a proficient bridge builder between marketing strategy and profitability. His distinctive perspective stems from his leadership experience in marketing, running customer support, and the incorporation of insights from all internal departments. This collection of experiences forms his unique approach, termed "internal thought leadership.” By bringing together external perspectives with internal teams and anchoring them to the company's vision and mission, marketers can become thought leaders, propelling growth. Daniel aligns the company's internal focus with customer needs through the concept of a common unit of measure, ef...2023-08-1228 min
C-Suite Sales & Marketing PerspectivesThe Nonlinear Buyer's Journey: Leveraging Content for B2B SuccessMonique de Maio is the founder and CMO of OnDemandCMO, a marketing agency specializing in B2B companies in the tech, professional, and financial services industries. With over 25 years of experience, Monique has helped numerous clients navigate the complex world of B2B marketing and leverage content to drive success.​In this interview, Monique discusses the importance of understanding the non-linear nature of the buyer's journey in B2B marketing. She emphasizes the need for B2B companies to create content that meets the needs of buyers at every stage of their journey rather than relying on a...2023-08-0523 min
C-Suite Sales & Marketing PerspectivesPart 4: Why Do B2B CMOs Fail So Quickly?Introducing Melissa Sargeant, a four-time CMO with 25+ years of experience in tech marketing. Melissa understands that content is the key to the company's success, rating it a 25 on a scale of 1-10. Across all marketing channels, Melissa leverages data to measure content attribution, revealing true pipeline velocity drivers. This data is shared weekly with her team, the C-suite, and sales, fostering trust, respect, and collaborative relationships across teams and the organization. Skillfully using content and marketing attribution data is key to her success, which is why she isn’t a CMO failing quickly—but thriving.How do you...2023-08-0426 min
C-Suite Sales & Marketing PerspectivesWhat CEOs Want From CMOs: Challenging the Typical PerspectiveMeet Denys Dubner, the visionary CEO at the helm of two prominent international companies. Boasting a rich marketing background, Denys has consistently delivered impressive growth in his previous roles as a CMO. His distinct approach to what he expects from his CMOs sets Denys apart.In this interview, Denys strongly emphasizes generating customer value, particularly at the top of the funnel, targeting the 97% of potential customers who are not yet familiar with your brand. For Denys, it's crucial that CMOs prioritize brand awareness, trust, and likability in advance of direct contact. Being a faceless company approaching customers...2023-07-3126 min
C-Suite Sales & Marketing PerspectivesThe Sales Enablement Content Magic FormulaIn this podcast, join Marc McNamara, Founder and CEO of The Enablement Group, and Brian Cleary, a former CMO and Chief Strategy Officer, as they delve into the crucial topic of sales enablement and the significant role of content in this process. The discussion centers around the vital importance of providing salespeople with well-curated and organized content that is readily available to them.Throughout the conversation, they shed light on the challenges that arise in content management and stress the significance of measuring content utilization, attribution, and engagement and how these indicators help sellers easily serve and...2023-07-2837 min
C-Suite Sales & Marketing PerspectivesSubject Matter Experts and Marketing SuccessIn this interview with host Steve MacDonald, meet Monique de Maio, the founder and CMO of ondemandCMO, a 25-year-old marketing company that serves some of the biggest names in B2B marketing, such as IBM, Intel, Cox Communications, and Iron Mountain. Monique discusses the importance of content in B2B marketing and how it can be leveraged across the buyer's journey. She emphasizes the need for companies to have a unique point of view and message bolstered by subject matter expertise that sets them apart from their competitors. Monique explains that thought leadership and highly valuable educational industry content...2023-07-2223 min
C-Suite Sales & Marketing PerspectivesA Modern Approach to the CMO's Strategy & Budgeting FrameworkIn this interview with host Steve MacDonald, meet Stephanie Shreve, a MarTech CMO with over 25 years of marketing experience, as she shares a modern approach to the CMO's strategy and budgeting framework. In a time when marketing budgets are shrinking but expectations are not, Stephanie introduces the CORE-MORE-EXPLORE framework. This framework involves allocating 70% of the budget to known tactics that have proven to work (CORE), 20% to slightly outside-the-box strategies (MORE), and 10% to completely new and experimental tactics (EXPLORE). Stephanie emphasizes the importance of data and collaboration in gaining buy-in from the CFO and CEO. She also highlights the significance...2023-07-2124 min
C-Suite Sales & Marketing Perspectives3x CMO Shares Pennies-to-Profit Email Marketing InsightsAre you getting results from your email marketing for just pennies on the dollar? Join host Steve MacDonald as he delves into the world of email marketing with renowned expert Chip House. As a three-time B2B SaaS CMO and the CMO of Insightly, a leading marketing automation CRM tool, Chip brings a wealth of knowledge and experience to the table. In this episode, they explore successful email marketing strategies, the importance of measuring ROI, and the role of engagement metrics in campaign evaluation. Discover how to create quality content, build trust with your audience, an...2023-07-1523 min
C-Suite Sales & Marketing PerspectivesTransforming Pipeline Development, 1% at a TimeIn this interview with host Steve MacDonald, Amy Kohl, CEO and Founder of AK Operations, shares the revenue-driving activities that, when improved by just 1%, can have a profound impact on team focus and revenue creation from the top to the bottom of the funnel. Amy emphasizes the importance of the quality of the company’s content and assets. When the leadership team grasps the relationship between content and the ability to drive greater pipeline penetration and revenue impact through the power of 1% changes, they are seeing the results much faster than anyone else.The interview's main takeaway is...2023-07-1429 min
C-Suite Sales & Marketing PerspectivesPart 3: Why B2B CMOs Fail So QuicklyJoin host Steve MacDonald in this engaging episode of B2B Marketing Perspectives as he sits down with Darryl Praill, an accomplished four-time CMO and two-time CRO with an impressive track record. Darryl, a renowned content creator and respected figure on LinkedIn, delves into the captivating topic of why B2B CMOs face rapid failure and presents an array of thought-provoking strategies to tackle this issue head-on.Drawing from his extensive experience, Darryl emphasizes the critical importance of cultivating a deep understanding of external audiences and their needs. However, he also sheds light on a less-discussed aspect...2023-06-2844 min
C-Suite Sales & Marketing PerspectivesA B2B CMO’s Most Overlooked AssetIn this interview, Mariana Just, Vice President of Global Revenue Marketing for Acrolinx, discusses the critical importance of content marketing and how it impacts the overall success of a business in driving revenue. Mariana compares content to oxygen for organizations. She stresses that content is an asset with real, measurable value. Mariana has repeatedly proven that content is essential for demand generation and should not be considered an afterthought. She asserts that content impacts all stages of the buying cycle, serving to educate, sell, and provide a positive customer experience.Mariana further stresses the importance of developing...2023-06-2009 min
C-Suite Sales & Marketing PerspectivesPart 2: Why B2B CMOs Fail So QuicklyAre you looking to increase the conversion rate of your leads? Having a hard time getting your marketing team to work well with sales? Want to have a fully integrated go-to-market effort from initial lead generation all the way through customer retention?In this interview, Steve MacDonald interviews Nancy Maluso, a seasoned B2B marketing expert with a background as a leading CMO, a Chief Strategy Officer, a Forrester Analyst specializing in B2B GTM consulting, and former Vice President of Sales. Nancy shares her insider insights from consulting with B2B companies while at Forrester to...2023-06-2037 min
C-Suite Sales & Marketing PerspectivesGuide: 10 Award-Winning GTM & Rev Ops StrategiesAre you struggling with producing demand-generation campaigns that create meaningful sales conversations? Having a hard time expanding and scaling efficiently? Need a new perspective to get back on track or go to the next level?In this podcast interview, Amy Kohl, CEO and Founder of AK Operations, shares 10 unbeatable go-to-market and conversion strategies that have yielded award-winning results. AK Operations, a fractional sales and marketing powerhouse specializing in scalable go-to-market and revenue operations programs, has mastered these strategies.A key focus for Amy is the significance of understanding prospects on a profound level. AK Operations...2023-06-2029 min
C-Suite Sales & Marketing PerspectivesConquering the Top 10 Challenges for Content Marketing SuccessAre you struggling to create content marketing that impacts revenue? Having a hard time justifying growing your content budgets? Want to know how to overcome the biggest content marketing fail?In this podcast interview, Mary Keough, the Head of Marketing at Map My Customers, sheds light on the Top 10 challenges faced in content marketing in the B2B sector. According to Mary, content holds the utmost significance and should be the focal point of any marketing strategy.During the discussion with Steve MacDonald, Mary Keough delves into the major internal and skillset obstacles encountered in...2023-06-0625 min
C-Suite Sales & Marketing PerspectivesRedefining the MQL: Unveiling New Strategies for Marketing and Sales AlignmentThis episode covers lead scoring, aligning with sales, utilizing different content forms, sparking conversations, and Chip's unique approach. The central focus of the discussion revolves around the evolving definition of the marketing qualified lead (MQL). Chip shares his belief that the definition of the MQL needs to evolve and offers valuable insights into the viability of this metric and its relevance to B2B companies.In the past, the concept of the MQL has been frequently misused and manipulated by marketers, often fixating solely on the initial stages of the marketing funnel. However, Chip emphasizes the importance...2023-05-2235 min
C-Suite Sales & Marketing Perspectives"Oxygen for B2B Brands: Unleashing the Power of Content Marketing"In this episode, fractional CMO Michael Baer argues that a strong brand and a comprehensive understanding of the customer are prerequisites for sustainable growth. Companies can create content that fosters meaningful interactions with their brand only when they truly comprehend their customers and their needs. By leveraging this understanding, businesses can develop a compelling and attractive differentiating factor that resonates with their target audience.Michael goes on to emphasize that content acts as the lifeblood or 'oxygen' for any B2B brand. It catalyzes customers to engage with the company and begin envisioning it as a potential...2023-05-2137 min
C-Suite Sales & Marketing Perspectives7 Marketing Tips From a 3x B2B SaaS CMODawn Crew, a three-time B2B SaaS CMO, emphasizes the significance of content to marketing and sales success. The conversation delves into a range of six additional must-have tips on.How important is content to the role of marketing?How to use content to spark new conversations?How to qualify lead conversations in preparation for sales?How do you address the buyers that aren’t in the market today?How to create highly valuable, non-superficial content?Final words of wisdom from DawnThis episode contains Dawn's invaluable marketing insights accumulated from numerous experiences throughout the years, co...2023-05-2031 min
Inside QVCSteve MacdonaldWill Gowing catches up with the brand ambassador for Dyson, Steve Macdonald. Steve and Will talk all things technology and innovation, what makes Dyson such an exciting brand and a big offer coming very soon to QVC! 2023-05-1526 min
The Tom Storey Show, 🇨🇦 Real EstateCanadian Real Estate Buyers Waited TOO LONG! with Steve SaretskySteve Saretsky is one of Canada’s leading macroeconomic voices on both main stream and social media. He is also an active real estate agent in Vancouver BC.
In this episode of The Tom Storey Show, Steve sits down with Tom Storey and Steve (Number 2) Karrasch to discuss:
00:01:43 Intro
00:04:25 Lock Boxes
00:10:41 Economic Outlook 2023
00:15:29 New BC Real Estate Rules
00:30:59 Foreign Buyer Ban
00:36:03 Opportunities in 2023
00:38:15 Mortgage Rates
00:43:09 Macroeconomics Is A Chess Game
00:47:49 Follow The Herd
00:51:55 Listing Inventory Levels
...2023-01-081h 15
Real PEI Podcast w/ REALTOR® David Cyrus MacDonald of RE/MAX Charlottetown RealtyAvoiding Bad Deals | Crazy Bar Stories w/Steve Barber!In this episode, Steven Barber talks about protecting his clients from bad deals and we dive into some hilarious stories from his time as a restaurant and bar owner on PEI. Barber and I used to work together a bit in the music business, but it was so nice to get to go deeper in conversation with him and I’m really looking forward to you hearing this one. It gets pretty spicy. Let’s just leave it at that.Contact Steve Barber: https://www.homelifepeirealty.com/Steve-BarberContact David Cyrus MacDonald:ww...2022-11-0647 min
Comedy PinataEp. 39 | Rickles, MacDonald and GoldthwaitSteve and Reno are back to break down stand up from Don Rickles, Norm MacDonald and Bobcat Goldthwait.  Live Dates - www.stevebyrnelive.com IG - instagram.com/stevebyrnelive Twitter - twitter.com/stevebyrnelive Facebook - Facebook.com/stevebyrnelive2022-10-0350 min
Outlaw BlitzInterview 35- Steve Erby & the fight for Monolith solarSend us a textThe Outlaws sit down with Monolith solar founder Steve Erby and discuss his ongoing fight in federal court for control of the very company he founded. Support the show#outlawblitz @outlawblitz 2022-08-141h 32