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Steve Young
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App Marketing by App Masters
Fastest Way to Increase Engagement & Revenues
Want to instantly increase your app's retention and revenue in just 30 minutes? đ„In this video, Steve P. Young reveals a simple retention hack used by top apps (even finance ones!): adding games inside your app with Gamezop.Why this works:â Just a 5% boost in retention = up to 95% more profitâ 26% of users churn after day one â letâs fix thatâ Gamification keeps users coming back dailyâ It works for any app category: fitness, finance, utility, entertainmentđ„ Featured Tool: GamezopPlug-and-play games, quizzes, horoscopes, even cricket news â all...
2025-07-29
13 min
App Marketing by App Masters
Fastest Way to Increase Engagement & Revenues
Want to instantly increase your app's retention and revenue in just 30 minutes? đ„In this video, Steve P. Young reveals a simple retention hack used by top apps (even finance ones!): adding games inside your app with Gamezop.Why this works:â Just a 5% boost in retention = up to 95% more profitâ 26% of users churn after day one â letâs fix thatâ Gamification keeps users coming back dailyâ It works for any app category: fitness, finance, utility, entertainmentđ„ Featured Tool: GamezopPlug-and-play games, quizzes, horoscopes, even cricket news â all...
2025-07-29
11 min
App Marketing by App Masters
The Anatomy of a High-Converting Paywall
Want higher conversions from your web-to-app campaigns?In this episode, we break down the exact structure of high-converting web paywalls that are crushing it with high conversion rates.Join Steve P. Young and Igor Lyubimov, CEO of web2wave, as they dissect the anatomy of winning paywallsâwhat works on web vs. mobile, how to build psychological trust, and why personalized, long-form paywalls outperform app-native ones.Youâll learn:â Why web paywalls convert up to 3x more than mobile onesâ The 14-block structure of a perfect web-to-app paywallâ How...
2025-07-15
30 min
App Marketing by App Masters
Niche AI App Teardown & Growth Coaching
This weekâs episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds.Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. Heâs grown the app with zero paid ads, leveraging influencer marketing, ASO, and scrappy growth tactics, but now heâs ready to take it to the next level.Max is one of Steveâs youngest (and longest-time) followers and in this...
2025-07-12
1h 09
App Marketing by App Masters
Niche AI App Teardown & Growth Coaching
This weekâs episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds.Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. Heâs grown the app with zero paid ads, leveraging influencer marketing, ASO, and scrappy growth tactics, but now heâs ready to take it to the next level.Max is one of Steveâs youngest (and longest-time) followers and in this...
2025-07-12
1h 07
App Marketing by App Masters
7 Counterintuitive App Growth Strategies That Actually Work | Steve P. Young at MAU 2025
Discover the 7 counterintuitive app growth strategies that are helping indie developers and top apps scale in 2025 â straight from Steve P. Youngâs live session at MAU Vegas 2025.In this session, youâll learn:đ Unexpected growth tactics that drive real installsđž How to scale without burning ad budgetsđČ The power of paywall experiments & pricing hacksđ€ The role of AI in modern creative testingđ Whatâs working right now across top-performing appsThese arenât your typical growth tips â theyâre battle-tested strategies with real results.Work with us: https://www.a...
2025-07-01
19 min
App Marketing by App Masters
The Greatest App Growth Hacks in the World
In this episode, Ben from Adapty.io interviews Steve Young to share practical strategies for growing mobile apps without relying on massive marketing budgets.Learn how indie developers and small teams can boost downloads and revenue using smart tactics like review prompts, lifetime offers, optimized paywalls, and ASO-driven strategies.They also discuss how to maintain momentum after launch, the value of niche vs. broad targeting, and why keyword research is key for App Store Optimization.You'll discover:â Steveâs go-to growth hack for taking apps from 0 to thousands of downloadsâ ...
2025-06-24
25 min
App Marketing by App Masters
MAU Vegas 2025 Debrief: Growth, AI & Lessons Learned
We just got back from MAU Vegas â slightly jet-lagged, seriously inspired, and armed with spicy takes on app growth, monetization, and what not to do with your onboarding.In this impromptu, caffeine-fueled debrief episode, Steve P. Young unpacks his favorite learnings and wildest strategies from the conference.Didnât make it to MAU? Donât worry â weâve got you covered. Letâs laugh, learn, and spill a little post-MAU tea together. đžđ±You will discover:â The best app growth tips we brought back from MAUâ How to turn post-conference inspiration into Monda...
2025-05-24
46 min
App Marketing by App Masters
MAU Vegas 2025 Debrief: Growth, AI & Lessons Learned
We just got back from MAU Vegas â slightly jet-lagged, seriously inspired, and armed with spicy takes on app growth, monetization, and what not to do with your onboarding.In this impromptu, caffeine-fueled debrief episode, Steve P. Young unpacks his favorite learnings and wildest strategies from the conference.Didnât make it to MAU? Donât worry â weâve got you covered. Letâs laugh, learn, and spill a little post-MAU tea together. đžđ±You will discover:â The best app growth tips we brought back from MAUâ How to turn post-conference inspiration into Monda...
2025-05-24
46 min
App Marketing by App Masters
Apple Just Reformed Its Payment Policy for App Developers â Hereâs What You Can Do Now
Appleâs payment policy just took a major turnâand it could unlock huge revenue potential for app developers. A federal judge has ruled that Apple must now allow developers to offer alternative payment methods outside the App Store.In this session, Steve P. Young joins Andrew Davies, CMO at Paddle, to break down what this means for your app business, including:â New monetization opportunities are now availableâ How Paddle manages payments, refunds, taxes, and fraud complianceâ Key considerations before moving away from Appleâs in-app purchase systemâ How this shift cou...
2025-05-07
08 min
App Marketing by App Masters
Data-Driven App Monetization Strategies for 2025
In this Podcast, Steve P. Young will break down the latest app monetization trends and what they mean for your growth in 2025.Steve will dive into three of the most talked-about reports in mobile: RevenueCatâs State of Subscription Apps, AppsFlyerâs Creative Optimization Report, and the App Valuation Benchmark Report. Youâll get the must-know data points, actionable strategies, and real-world takeaways to help you increase revenue and stay ahead of the curve.Whether youâre running subscriptions, in-app purchases, or ad monetization, this episode will help you optimize every part of your funnel.You...
2025-05-03
1h 12
App Marketing by App Masters
Data-Driven App Monetization Strategies for 2025
In this Podcast, Steve P. Young will break down the latest app monetization trends and what they mean for your growth in 2025.Steve will dive into three of the most talked-about reports in mobile: RevenueCatâs State of Subscription Apps, AppsFlyerâs Creative Optimization Report, and the App Valuation Benchmark Report. Youâll get the must-know data points, actionable strategies, and real-world takeaways to help you increase revenue and stay ahead of the curve.Whether youâre running subscriptions, in-app purchases, or ad monetization, this episode will help you optimize every part of your funnel.You...
2025-05-03
1h 14
App Marketing by App Masters
Sustainable App Growth and AMA with Steve P. Young
In celebration of Earth Day, weâre going greenâand by that, we mean growing your app in sustainable, scalable ways. đ±Join Steve P. Young LIVE as he shares his best user acquisition, growth, retention, and engagement strategiesâbuilt to last, not just burn.Whether youâre looking to boost downloads or keep users coming back, youâll walk away with practical tactics that make an impact without wasting your budget.đŹ PLUS: Itâs an AMA, so drop your questions in the chat and Steve will answer them live!Youâll learn:â Susta...
2025-04-26
1h 22
App Marketing by App Masters
Sustainable App Growth and AMA with Steve P. Young
In celebration of Earth Day, weâre going greenâand by that, we mean growing your app in sustainable, scalable ways. đ±Join Steve P. Young LIVE as he shares his best user acquisition, growth, retention, and engagement strategiesâbuilt to last, not just burn.Whether youâre looking to boost downloads or keep users coming back, youâll walk away with practical tactics that make an impact without wasting your budget.đŹ PLUS: Itâs an AMA, so drop your questions in the chat and Steve will answer them live!Youâll learn:â Susta...
2025-04-26
1h 21
App Marketing by App Masters
How to Make Your New App Viral with No Budget
Most people think you need a huge budget, press coverage, or a massive following to launch an app successfully. But what if I told you this young entrepreneur tested his productâs potential with just one tweetâand it worked?đđ» Hereâs what youâll learn:â The biggest challenges young entrepreneurs face & how to overcome themâ How to validate your app idea with minimal effortâ The key to balancing innovation and practicality when launching a productâ The exact strategy to make your app go viralâwithout spending a dimeIf youâre building...
2025-03-25
10 min
Ignite & Scale - The Cambria Private Capital Podcast with Mike Allen
Ignite & Scale - Industry Insights and Strategy with Steve Young
Guest: Steve Young, Managing Director at ICDP and IndeGo ConsultingHost: Mike Allen, Cambria Private CapitalSummary: Mike Allen speaks with Steve Young about the latest trends and strategic developments in the automotive industry. They discuss the evolving market landscape, the impact of new technologies, and key challenges facing the sector. Steve offers expert perspectives on leadership, innovation, and future growth opportunities.Key Topics:⹠Automotive industry trends and shifts⹠Innovation and leadership strategies⹠Market challenges and future outlook©...
2024-10-16
19 min
App Marketing by App Masters
Ask Me Anything With Steve P. Young
Weâve got another round of the popular âAsk Me Anythingâ session with me - STEVE P. YOUNG! This is your chance to have your questions answered â whether itâs about monetization, paid ads, or scaling your app business. No topic is off-limits! App Audits: https://apps.apple.com/bg/app/espresso-quotes-sayings/id6449391056 https://play.google.com/store/apps/details?id=com.thunderpunchgames.zombiemare You can also watch the video: https://youtube.com/live/xok3ST-VzoY Work with us to grow your apps faster & cheaper: http://www.appmasters...
2024-08-26
1h 15
App Marketing by App Masters
Ask Me Anything With Steve P. Young
From ASO to monetization to paid ads, Steve will answer all your questions about helping you scale your app business. Topics covered: Best app marketing strategies for bootstrapped app entrepreneurs What A/B testing platforms to use Monetization strategies for AI apps Letâs talk business and have some fun at the same time. App Audits: https://giftadvisor-app.com/ https://apps.apple.com/us/app/judgeus-decision-helper/id6450930454 You can also watch the video: https://youtube.com/live/4YYrbUxFQqg Work wi...
2024-06-10
1h 27
App Marketing by App Masters
Ask Me Anything With Steve P. Young
From ASO to monetization to paid ads, Steve will answer all your questions related to helping you scale your app business. Feel free to ask any personal questions as well. Letâs talk business and have some fun at the same time. App Audits: https://play.google.com/store/apps/details?id=com.helpcity&hl=de&gl=US https://apps.apple.com/app/id1584479383 You can also watch the video: https://youtube.com/live/AboMBYjbaWs Work with us to grow your apps faster & cheaper: â http://www.appmasters.com...
2024-04-29
1h 27
App Marketing by App Masters
ASO & ASA Tricks to Help You Grow Downloads
In this video, Steve is joined by Yash Gupta who is the Lead App Growth expert at App Masters. You will discover: - The ASO tricks working today - How to make low traffic keywords work on ASA - And Steve will answer all your app marketing questions live Learn More: https://www.linkedin.com/in/yash04/ App Audits: https://gratitudeplus.app.link/download https://apps.apple.com/us/app/nce-exam-ez-prep-2023/id1664527804 You can also watch the video: https...
2024-03-11
1h 13
App Marketing by App Masters
How the Gaming Ecosystem is Approaching Growth in 2023
Gaming has always been on the bleeding edge of acquisition innovation for the mobile app ecosystem. In this panel discussion (moderated by Steve P. Young), growth experts from leading gaming companies will share how they've navigated ATT, SKAN, and more, and what they are doing to future-proof their growth efforts from the next round of industry changes. Thank you to MAU Vegas for letting us post this video. Learn more: https://mauvegas.com/ Panelists: https://www.linkedin.com/in/margarita-vasilevski-79a5575a/ https://www.linkedin...
2023-06-20
32 min
App Marketing by App Masters
App Monetization & Growth Masterclass
Improving your app monetization has 4X the impact on growth compared to acquisition. In this masterclass, Steve will break down the latest and greatest when it comes to app monetization. You will discover the tiny A/B tests and it's impact on conversions along with all the features that you should care about when trying to grow your app business. App Audits: https://play.google.com/store/apps/details?id=com.codium.hydrocoach https://believeaffirmations.com/ You can also watch the video: https://youtube.com/live/COw4azJMAk4
2023-04-24
1h 08
App Marketing by App Masters
Apple Search Ads 2023 Workshop
Join this workshop as Steve dives into the world of Apple Search Ads and everything you need to know to run successful campaigns. You will discover how to set up campaigns, how to manage bids, and the best way to go after your competitors' keywords. Lastly, you will see Steve create a sample campaign for an app from the audience. Thank you to App Promotion Summit! https://apppromotionsummit.com/ https://www.youtube.com/@apppromotionsummit You can watch this video: https://youtu.be/vWpuH1kJREc Work...
2023-04-04
29 min
App Marketing by App Masters
Conversion Rate Optimization for Mobile Apps
Today's guest was among the first 500 developers on iOS and has never stopped building apps ever since. In this workshop, we're going to discuss all about mobile subscription growth and funnel optimization. You will discover how to maximize your mobile subscriptions, why adding video improves your conversions, and how incorporating "micro-interaction" is a great way to increase users' time spent on the paywall. Jeff Grang is the Co-Founder / CPO at Purchasely. App Audits: https://vidcap.app/ https://apps.apple.com/fr/app/cryptomarket-portfolio/id1494691514 You...
2023-03-20
1h 19
App Marketing by App Masters
Pre-Launch Strategies That Generated 1M Downloads
Today's guest generated over 1M downloads with a minimum viable product (MVP). You will learn her pre-launch strategies, how she's talking to her users to build a product that they'll love and how she's building her tech team. Mila Banerjee is the CEO and Founder of Pronti. Mila has been an entrepreneur for the last 11 years, creating and selling businesses in 5 countries â including an online retail company in Europe. She has a love for technology and business that started with programming in the late 1990s. Her passion for understanding visual data and experience wi...
2023-03-13
1h 06
App Marketing by App Masters
Acquiring Users for FREE: From 0 to 100K Downloads
In this workshop, you will learn how today's guest grew his mobile app from zero to 100K downloads using a social media tactic that is completely free. You will discover insights on how storytelling can be the basis for a strong user acquisition strategy. You will learn how to craft compelling stories that connect with your target audience, how to use social media platforms to share those stories, and how to measure the success of your storytelling based on user acquisition efforts. Born and raised in Cuenca, Ecuador, Francisco is a husband, father...
2023-03-06
1h 04
App Marketing by App Masters
Mobile Paywall Optimization: How to Increase In-App Subscription
Are you tired of losing potential customers because of your mobile paywall? In this video, we'll go over some tips and tricks for optimizing your paywall for a better user experience and increasing your in-app subscriptions. We'll cover topics such as placement, design, and overall usability to help you increase conversions and boost your revenue. By following these strategies, you can make the most of your mobile paywall and keep your customers coming back for more. Jake Mor is Co-Founder & CEO at Superwall. Previously he built and grew FitnessAI to 5M in revenue over 4 years. W...
2023-02-27
1h 21
App Marketing by App Masters
This Viral TikTok Strategy Led to Becoming The #1 App
In this must-watch video, we show you step-by-step instructions on how to study TikTok viral trends and create content that will get your app to the #1 spot in a specific category. With over a billion users worldwide, TikTok is one of the most popular social media platforms, and in this video, we explore why it is so popular and how you can use it to your advantage. We delve into the importance of finding viral trends on TikTok, which can help you create content that resonates with your audience and increases engagement. We also explore h...
2023-02-23
06 min
App Marketing by App Masters
$250 to $1,000 a Month with Just 15 Downloads
In this exciting case study, we explore how an app developer was able to 4x his revenue from $250 to $1,000 a month with just 15 downloads a day. We dive into the nitty-gritty details of how he achieved this feat by implementing a few strategic changes. In the video, we discuss the importance of tracking Firebase events and how it helped the developer gain valuable insights into how users were interacting with the app. By understanding which features were being used the most, the developer was able to optimize the app and improve the user experience, which ultimately led...
2023-02-21
14 min
App Marketing by App Masters
Become A Money Magnet
Attract wealth & become a magnet to money! In this video, we'll show you the secrets to marketing like a rock star and how to break free from the 9 to 5 mentality. With our proven techniques, you'll learn how to become a money magnet, grow your income streams, and live life on your own terms. Michele Blood is a successful, multi-talented lady. Michele was a successful songwriter and rock singer in Australia and after a near-fatal car accident, while in the hospital with many serious injuries, she created positive Affirmation Songs which not only healed her...
2023-02-20
1h 00
App Marketing by App Masters
Double Your Sales In Just Days!
In this case study, we share how we were able to double sales for our client by optimizing their onboarding and paywall screens. This is a great example of how tiny optimizations can breathe life into your app. By the end of our optimization efforts, our client saw a 2x increase in sales and a 4X increase in ad revenue, as well as higher engagement and satisfaction from their users. This case study highlights the importance of continuous improvement and data-driven decision-making when it comes to improving conversion rates and driving business growth....
2023-02-16
14 min
App Marketing by App Masters
The Complete Guide to TikTok Ads
New to TikTok Ads? In this video, we'll cover everything you need to know to get started with advertising on TikTok. And how today's guest grew to 300,000 downloads in less than 12 months all with TikTok ads. We'll discuss what a recommended starting budget is, how to use Spark Ads, and most importantly, how to create the right creatives that drive low-cost downloads. If you're looking to increase your reach and drive more downloads, then this video is for you! Watch now to learn all about TikTok Ads and how to make the...
2023-02-13
1h 07
App Marketing by App Masters
Unbelievable! This Pricing Strategy Generated 38X More Sales - Here's How...
In this video, I'm going to show you an unbelievable pricing strategy that generated 38X more sales â and it's easy to implement! This strategy is based on psychology and app marketing, and it can work for any app. If you're looking for a growth hacking strategy that can work quickly and easily, then this is the video for you! You can watch this video: https://youtu.be/2LLokZQyCL8 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a ce...
2023-02-09
07 min
App Marketing by App Masters
COPY THIS $5M APP FLOW TO SKYROCKET YOUR REVENUE
In this video, we're taking apart a $5 million per month app to uncover its revenue generating strategies. Discover why it's more effective to request a sign-up after payment and how gated content is the future of app monetization. Join us as we explore the business side of the app world and learn how to increase your app's earnings. You can watch this video: https://youtu.be/Mq-bhaq7Fhs Featured app: https://www.calm.com/ Work with us to grow your apps faster & cheaper: http://www.appmasters.com/...
2023-02-07
13 min
App Marketing by App Masters
The Secret to Exploding Your Subscription Revenue: Here's How!
Learn how to effectively use subscription promotions, create multiple streams of income, and understand the psychology behind why users subscribe. Get actionable tips and strategies to drive subscriber growth and increase your revenue. Don't miss out on maximizing your app's potential - watch now! Alexander Guerra is the Head of Monetization at baz superapp. He is also a consultant on Platform and Pricing Strategy for start-ups and big corporations. Before joining baz, Alexander was a Lead Manager at Uber Technologies where he was responsible for building the SuperApp strategy globally and rolling out multiple revenue m...
2023-02-06
1h 11
App Marketing by App Masters
What is Marketing Mix Modeling (MMM)
Welcome to this video on Marketing Mix Modeling (MMM)! In this tutorial, we'll be diving into the world of marketing analytics and discussing how you can use Marketing Mix Modeling (MMM) to optimize your marketing spend and improve your ROI. MMM is a statistical approach that helps companies understand the impact of different marketing tactics on sales and how to allocate their marketing budget most effectively. Whether you're a marketer, data analyst, or just interested in learning more about marketing analytics, this video is for you. So sit back, relax, and let's dive int...
2023-02-02
17 min
App Marketing by App Masters
Uncovering the Secrets of Your Competitor's App Store Optimization Strategy!
In this video, we'll be diving deep into the world of app store optimization (ASO) and uncovering the secrets of your competitor's strategy. We'll show you how to analyze their keywords, app title, and descriptions to understand what's working for them, and how you can use that information to improve your own ASO. We'll also discuss the importance of keeping an eye on your competitors' ratings and reviews, and how they can impact your own app's visibility in the app store. Whether you're just getting started with ASO or looking to take your opt...
2023-01-31
13 min
App Marketing by App Masters
The $7,500 App Store Optimization Framework
Today's guest charges $7,500 for the app store optimization framework that you are about to discover. Sharon Torten, CEO and Founder of The ASO Academy, is an independent ASO consultant and was previously the VP of Organic Growth at Moburst. She's worked on apps including: Bumble, Dropbox, iFit, Fetch Rewards, Raid Shadow Legends, Games2win, and more. Here's what we will cover - The $7,500 ASO Framework - ASO Factors That Actually Matter - How ChatGPT is Impacting App Store Optimization - ""The Spike Method"" to increase...
2023-01-30
1h 21
App Marketing by App Masters
Do This to Increase Your AdMob Show Rate
In this video, you'll learn how to increase your AdMob show rate and avoid common mistakes that app developers make. Additionally, you will also discover a good show rate to aim for and how you can track and measure your progress. By understanding what a good show rate looks like, you'll be able to set realistic goals for yourself and make data-driven decisions to optimize your AdMob ads. Whether you're a new or experienced app developer, this video will give you the knowledge and tools you need to boost your AdMob show rate and increase yo...
2023-01-26
14 min
App Marketing by App Masters
This ChatGPT App Makes $200K a Month
In this video, we take a deep dive into the inner workings of a successful ChatGPT app that makes $200K a month to uncover the secrets to its success. From understanding the technology behind the app, to analyzing its business model and marketing strategies, we cover it all. You'll learn how the app leverages the power of AI to provide valuable services and how it monetizes those services to generate revenue. Whether you're a developer, entrepreneur, or simply interested in the future of AI, this video is a must-watch. Get a glimpse into the potential...
2023-01-24
13 min
App Marketing by App Masters
The ULTIMATE Mobile App Sales Funnel
In this video, we'll be discussing the app marketing sales funnel and how to effectively use it to grow your app and increase revenue. This growth strategy focuses on activating and engaging users at each stage of the funnel, from awareness to purchase. First, we'll cover how to attract potential users and build awareness of your app through targeted advertising and organic downloads. Next, you will discover discuss strategies for converting those users into active and engaged users. Finally, we will cover how to retain and monetize those users through tactics such as sub...
2023-01-23
1h 29
App Marketing by App Masters
Why This Method of Stimulating Subscribers Works SO Well
We show you how to increase trial activations into paying customers using paywall optimization and email marketing. Discover the strategies and techniques you can use to optimize your paywall to convert more visitors into trial users, and how to use email marketing to nurture those trial users and turn them into paying customers. You'll also learn some best practices for email marketing, such as segmentation, personalization, and testing, to help you get the most out of your campaigns. If you're looking to increase your trial activations and grow your app business, be sure to...
2023-01-19
1h 10
App Marketing by App Masters
Early Stage Growth Strategies
In this video, we'll be discussing growth strategies for a new app. First, we'll go over the importance of targeting niche keywords in order to reach your specific audience. By using targeted keywords, you'll be able to increase your visibility in search results and attract users who are more likely to be interested in your app. Next, we'll discuss the benefits of landing an Apple feature. Being featured on the App Store can greatly increase visibility and downloads, giving your app a boost in growth. Follow these strategies to help your new app grow and become successful.
2023-01-17
36 min
App Marketing by App Masters
Unlock Multiple Revenue Streams with One App
Are you looking to increase revenue for your app? One of the best ways to do that is by creating multiple revenue streams. In this video, we'll show you how one app generates revenue from various sources. We'll walk you through the different types of revenue streams you can create, including subscriptions, corporate workshops, and more. You'll also learn how to optimize each revenue stream for maximum profit. Suze Yalof Schwartz is the Founder and CEO of the Unplug Meditation App, and the world's first drop-in secular meditation studio, Unplug in Los...
2023-01-16
1h 03
App Marketing by App Masters
3X Your App Valuation With These Tiny Optimizations
Do you want to maximize your app valuation and create a more efficient app subscription funnel? From improving app subscription funnels to applying the power of tiny optimizations, we'll provide insight into how you can best maximize profits from your app. The key is understanding exactly what metrics app evaluators need to see in order to properly assess your app's value. With this knowledge, you can establish a resilient app subscription funnel that ensures you make the most of every user who downloads it. Additionally, by understanding the science of small wins and imp...
2023-01-12
45 min
App Marketing by App Masters
The TikTok Organic Strategy That Led to 320K App Downloads
Meet Steven Cravotta who created the Wordle app and what happened with the NY Times Wordle app took off. In this video, we'll be showing you how to use TikTok organic videos to drive app downloads. You will discover the EXACT strategy to find content that you can create that has the highest potential to go "viral". Discover: - How to use hashtags to find the most "viral" content - How to use trending music to set up your TikTok for maximum exposure - Why creating series...
2023-01-10
38 min
App Marketing by App Masters
Mobile User Acquisition: How to Get Started and What You Need
In this upcoming masterclass, you will discover the marketing infrastructure you need before you begin any paid marketing or user acquisition campaign. You will discover: 1) What is an MMP? 2) SKAdNetwork Disruption 3) Where to start with user acquisition (UA) 4) UA best practices From the best ROI ad platforms available to crafting compelling ad copy and targeting the right audience, we will cover it all. We will also be sharing case studies and real-world examples to help you see the concepts in action. Whether you're a beginner...
2023-01-05
34 min
App Marketing by App Masters
How to Maximize App Store Optimization Seasonality
How do you maximize ASO seasonality? Did you know that different keywords may gain popularity based on the season? You will discover how to leverage seasonality with unique creatives, in-app experiences, and in-app event cards to boost conversion rates. Also, you'll discover how to improve the retention rate of your current users. In addition, you will learn how to optimize your keywords, creative and your entire app store presence. Pelin Culha is the UA Advisor & Apple Search Ads Client Partner at Mobile Action. App Audited: https://apps.apple.com...
2023-01-03
41 min
App Marketing by App Masters
Indie Success Stories of 2022
Discover how 2 indie developers made small changes that had a huge impact on their app business. I am so grateful to the YouTube audience that for our last live stream of 2022, I wanted to highlight success stories from the audience. You will discover: - The impact of transitioning from one time in-app purchases to subscriptions - How to get featured by Apple as an indie developer - How to use behavioral science to increase sales - The strategies to get to your first $1K MRR ...
2022-12-26
1h 24
App Marketing by App Masters
App Builder for Coaches
Looking for a no-code app builder for your coaching or course business? Breakthough powers apps for some of the biggest coaches in the fitness, meditation, and lifestyle industry. Sunny Dulay is the Founder and CEO of Breakthrough. Prior to Breakthrough, he independently built and launched several mobile apps that were shut down by large companies that only integrated his features several years later. Headspace - the meditation app that changed Sunny's life. So he decided to chase his passion of building apps and self improvement with Breakthrough!  App Audits ht...
2022-12-19
1h 07
App Marketing by App Masters
Mastering Retention: How to Design Surprising User Experiences
Retention is such a critical part of any business, but one of the toughest to get right. Tom Hammond, Co-Founder & CEO at UserWise, shares how to create liveops and design surprising experiences that draw users back each day. You will also discover, how to integrate user acquisition (UA) and marketing into the product exerience to create the ideal user journey. Tom Hammond is a serial entrepreneur currently focused on building out UserWise, the first liveops platform designed to help apps and games deliver personalized experiences to users to boost engagement and revenue.
2022-12-12
57 min
App Marketing by App Masters
Early Stage Growth Strategies That Led to 2M+ Users
Ania is the Founder and Creator of Rootd, a mobile app for panic attacks and anxiety relief.  She has grown to help over 2 million users in over 150 countries and has been featured on the App Store 100+ times. Discover how she created a mission-led business, how she overcame the early "no's" before finally breaking through, and why she decided to bootstrap her business instead of seeking investment capital. More About Ania: Ania has been selected for a Developer Spotlight by Apple, as a â30 Under 30â winner by BC Business, a "Canadian Woman in Tech You Should...
2022-12-05
1h 08
App Marketing by App Masters
5 Key Metrics to a Consumer Subscription Service
Discover the 5 key metrics that you MUST pay attention to when growing your subscription app. App Audits: https://apps.apple.com/us/app/mi-nu-ti-ae/id1192323032 https://apps.apple.com/rs/app/i-am-positive-affirmations/id1591901241 SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.Â
2022-11-21
1h 02
App Marketing by App Masters
Market Research for Top Charting Apps & Games
Discover how to evaluate game and app ideas from marketing perspective. Get a step-by-step guide on what trends you should be looking for, what features to build, and common mistakes to avoid. Stan is VP of Product at AppMagic with over 10 years of experience in the IT industry and a special love for games and education. App Audits: https://apps.apple.com/in/app/kivi-vpn-fast-secure-proxy/id1613664487 https://play.google.com/store/apps/details?id=com.Husar901.DwarvesAdventure&hl=en&gl=US SPONSORS Got an app idea that you...
2022-11-14
1h 01
App Marketing by App Masters
The Mobile Growth Stack
The Mobile Growth Stack is a framework that helps marketers, founders and growth practitioners develop and evolve a strategy for growing the user base of a mobile product or product portfolio. The stack can be applied at any stage during a productâs lifecycle and to many different business and financing models, although some layers and elements of the stack will be more relevant at different stages of the business. Andy Carvel is the Partner at Phiture. Learn more: https://phiture.com/mobilegrowthstack/ https://twitter.com/andy_carvell A...
2022-11-07
1h 11
App Marketing by App Masters
Using User Research to Increase Revenue
Uncover the secrets to providing real value to your users. Discover the power of letting your users guide the product roadmap and monetization strategy. We'll cover how to use quantitative and qualitative research to better understand what will compel users to hand you their money month over month. Jenny Kay Pollock is the Lead Subscription Monetization Manager at TogetherLabs. Learn More: Portfolio Site with Resources: https://www.jennykaypollock.com/ LinkedIn: https://www.linkedin.com/in/jennykaypollock/  Company Site: https://togetherlabs.com/ Twitter: https://twitter.com/Jennykaypollock Ap...
2022-10-31
1h 02
App Marketing by App Masters
How to Launch an App in 2023
Want to know how to launch a new app in 2022 and beyond? Today's video is a live coaching call with a successful indie app developer. You will discover what metrics you should be focusing on, how much budget you should set aside, and what marketing channels are best for a new app. Connect with Rich: https://www.linkedin.com/in/richard-wagstaff-406306199/ Check out Rich's apps: https://apps.apple.com/us/app/crossword/id1330947092 https://apps.apple.com/us/app/3-minute-mindfulness/id982502810 SPONSORS Got an app...
2022-10-24
1h 08
App Marketing by App Masters
7 Proven Ways to Increase App Revenue
Discover 7 surefire ways to increase your app revenue. From adding your paywall to the onboarding process to long paywalls to using promotions, you will learn all the strategies you need to make more money from your apps. This presentation was given at App Promotion Summit in San Francisco in October 2022. Learn more: https://apppromotionsummit.com/ SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help...
2022-10-18
12 min
App Marketing by App Masters
How to Increase Organic Downloads
Solo episode all about app store optimization and conversion rate optimization. Iâll break down all the strategies working on ASO today including some interesting monetization hacks. App Audits: https://play.google.com/store/apps/details?id=nikhil.memely https://apps.apple.com/gb/app/undarated-football-player-app/id1583971449 https://apps.apple.com/us/app/case-future/id1505086578 SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7de...
2022-10-17
1h 13
App Marketing by App Masters
This Book Summary App Makes $500K a Month
This #blinkist alternative app launched in 2020 and is already generating $500K a month! Learn visually! Lucid is your visual guide to the world's most important knowledge. Revenue data according to Sensor Tower: https://app.sensortower.com/overview/1482780647?country=us&tab=about Learn more: https://lucid.fyi/ You can watch this Video : https://youtu.be/-Ny-jwenZJw SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7...
2022-10-11
10 min
App Marketing by App Masters
How To Build A Marketing Infrastructure That Scales Your Business Rapidly
Rapidly growing your marketing infrastructure gets you a constant flow of leads and prospects when all others struggle. You will discover: - What do you need to be aware of when you're ready to scale - Where to start your UA campaigns - No Bull$h!t Guide to Mobile Attribution - How to deal with economic downturns In his role at Singular, Neils Beenen serves as the company's Partnerships Lead. App Audits: https://apps.apple.com/us/app/ziga-business-partner-search/id1522828211 http...
2022-10-10
59 min
App Marketing by App Masters
How to Fund Your App Growth
Learn the best and smart ways to fund your app growth and UA campaigns. You can watch this Video : https://youtu.be/48vSGdRHJLg SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and a...
2022-10-04
10 min
App Marketing by App Masters
Avoid These Mistakes When Making Your App
Donât waste thousands of dollars and hundreds of hours on building an app that NO ONE will use. You will discover: - The #1 pitfall you have to avoid when planning your app development - The most important strategies to follow when developing your MVP - The right trade-offs to make when developing your app  Chaim Sajnovsky is the Founder of B7Dev. App Audits: https://apps.apple.com/us/app/musicians-notebook/id1523098465 https://play.google.com/store/apps/details?id=nikhil.sleepy ...
2022-10-03
1h 13
App Marketing by App Masters
Make Your App a Success With These Two Tools
Discover the two simple tools that EVERY app needs to make sure your app is set up for success. 1. Knowledge Base Well-thought-out knowledge articles are the key to self-service. In fact, up to 98% of your users' questions can be answered through a knowledge base. In the early stages of your app, FAQs can be very useful for helping your users navigate through your app and understand how to use it. 2. User Feedback Tool The more feedback you are able to collect, the more you can get an idea of w...
2022-09-28
10 min
App Marketing by App Masters
The Product Strategy That Led to $1.2M in Revenue
Over the last 7 years, I have been the co-founder and CMO of a consumer mobile app company, Flipd, where Iâve led the product and marketing strategy to reach a global audience of over 2.6 million users and $1.2 in revenue. Flipd has been featured on the App Store hundreds of times and was App of the Day in 2021. You will discover - What product changes led to dramatic growth - When she thought about monetization - 3 Non-traditional Growth Marketing Strategies You Should Try Learn More: https://www.getbraavo.co...
2022-09-26
52 min
App Marketing by App Masters
The Intersection of Mobile, Meta & Blockchain
Explore new ways to make money with Inter-Reality! With Inter-Reality, you can create new worlds and games that allow people to have fun and make money at the click of a finger, Rene Reyes, Founder of Alquimi Innovations, discusses how you can create a new and exciting future for Internet Gaming that will create a new way for people to make money playing games on the internet. Learn More: https://youtu.be/iZWiw-mkRMU https://www.karmathegame.guru https://twitter.com/PlayKarma App Audits: ht...
2022-09-19
58 min
Talking Volleyball
David Cordes on the role of volleyball in a young athlete's life
David Cordes joined us in November of 2021 to talk about a number of topics. We were pretty new at this and took a little while to get things sorted outâŠand youâll hear some of that. Most of the conversation focused on the role volleyball can play in the life of our young athletes. They come to the team as individuals and we help them become good teammates while respecting their individuality. David is a wonderful guy, so listen to his perspective.
2022-08-07
54 min
Talking Volleyball
Craig Friedrichsen - Young (10 yo) Players - How to teach them to compete and have fun
Coach Craig Friedrichsen joins BJ and me to talk about competition with and among our least experienced players. Craig is coaching a 10âs team this year and we cover a broad range of coaching ideas to help young players grow and have fun. We share ideas and stories of things that work and some that donât. Maybe we will spark some new thinking for you. Have a listen.
2022-07-24
1h 03
App Marketing by App Masters
Keyword Installs & Buying Reviews
In part 2 of our live stream, Steve shares the âword of the streetâ related to buying keyword installs and App Store reviews. Do they make a difference and whatâs the backlash? Also, we audit a voodoo like hyper-casual game around baseball and a jigsaw puzzle where you can win real money. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a...
2022-07-04
36 min
App Marketing by App Masters
How to Grow an App to 7-Figures
Steve's been kidnapped!  And his ransom is $1M! So Steve contacted his friend, Alon Waller, from Bluethrone and asked him to host an EMERGENCY App Masters show in which you guys and he will grow an app valuation to $1M Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the worldâs leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad netwo...
2022-06-20
1h 11
App Marketing by App Masters
How to Come Up With Strong Brand Names
In part 2 of our live stream with Rich Wagstaff, you look at two apps with whacky app names and how you can come up with a name that is app store optimized! Also, can Rich defeat Steve in our dad jokes rounds and can you guess how much Steve weighs? App Audits: https://apps.apple.com/cz/app/rsltn-resolutions-planner/id1575230351 https://apps.apple.com/au/app/10w2s/id1535607096 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Â Get your a...
2022-03-08
38 min
Dez Nuts
#8 - Eliza Wells
Steve sits down with Eliza Wells, Ph.D. in Philosophy (someone tell her that the "Ph" in Ph.D. stands for philosophy...) Candidate at MIT. We spoke about her work in in the field of the Ethics of Care, as well as her work on LDS General Conference: https://www.the-exponent.com/quotation-and-gender-in-general-conference/.We also discussed the book "The Myth of Matriarchal Prehistory: Why an Invented Past Won't Give Women a Future." https://www.cynthiaeller.com/the-myth-of-matriarchal-prehistory.html Get bonus content on PatreonSupport this show http://supporter.acast.com/dez-nuts.
2022-02-08
53 min
Dez Nuts
Episode 7 - Economic Brake Lights, Elder
A classic messaround with Jace and Steve discussing an idiotic Deseret News Opinion about the economy. We also do a few Mormon Mashups with pop culture, and reminisce about various pop culture icons and decide upon their goodness. #HallandOats Get bonus content on PatreonSupport this show http://supporter.acast.com/dez-nuts. See acast.com/privacy for privacy and opt-out information.
2022-02-02
49 min
Dez Nuts
Dez Nuts #6 Dave Q. Bateman
Jace, Steve, and Dixon discuss the ludicrous anti-semitic theories that seem to find purchase in Utah, and why that is. Get bonus content on PatreonSupport this show http://supporter.acast.com/dez-nuts. See acast.com/privacy for privacy and opt-out information.
2022-01-28
41 min
Dez Nuts
Dez Nuts #5 Our Little Factories
January 24, 2022. Steve, Jace, and Ben are joined by Sparky Abraham, an actual good human lawyer despite his having attended the second most evil institution of "learning" in the hemisphere. He asks a few outside baseball questions and we try to give inside baseball answers. Oh, lots of talk about the "self-harm" of masturbation.https://twitter.com/sparkyabrahamhttps://twitter.com/jacehirschihttps://twitter.com/steventhebold Get bonus content on PatreonSupport this show http://supporter.acast.com/dez-nuts. See acast.com/privacy for privacy and opt-out information.
2022-01-26
1h 14
App Marketing by App Masters
Stop Undervaluing Your App & Increase Your Price
In this episode, you will be pushed to increased your app's price. Mike and Steve discuss why you need to stop undervaluing your app (and yourself) and why a higher price point actually increased conversions for Mike's app. Apps Audited: https://apps.apple.com/us/app/video-compressor-shrink-vids/id1560984586Â https://apps.apple.com/us/app/spontaneous-random-quotes/id1538265374 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Â Get your app audited: http://www.appmasters.com/audit *************** Â SPONSORS Scaling you...
2022-01-25
32 min
Dez Nuts
Ep 3 - Mormonism and the Movies
Steve sits down with film academic Chris Wei to discuss his new book "Mormonism and the Movies" out from By Common Consent Press. Get bonus content on PatreonSupport this show http://supporter.acast.com/dez-nuts. See acast.com/privacy for privacy and opt-out information.
2022-01-17
1h 18
Dez Nuts
Dez Nuts #1
On the first episode of Dez Nuts, Steve Young is joined by his law school classmate, Jace, and his church-pal, Ben. They discuss the weirdos in their families, the weirdos at church, and THE WAR ON CHRISTMAS! Get bonus content on PatreonSupport this show http://supporter.acast.com/dez-nuts. See acast.com/privacy for privacy and opt-out information.
2022-01-04
44 min
App Marketing by App Masters
Google Play ASO + Emotional Triggers to Increase Conversions
In part 2, Alon and Steve talk about how to manage bad reviews on the app stores and Google Play ASO including the importance of H2 tags for a QR Scanner app. Then they look at a mood tracker app called Bearable and talk about how the app can improve its iOS ASO, use emotion triggers to improve conversions, and how they are losing money by NOT having a subscription button on their main screen. App Audits: https://play.google.com/store/apps/details?id=qrcode.reader.qrscanner.barcodescanner https://bearable.app/
2021-12-21
33 min
App Marketing by App Masters
Decoy Pricing to Increase Revenue
In part 2, Mark and Steve talk about how to increase retention rates and user engagement for an anonymous Q&A app. Then, they look at a music video app and what it can do to increase revenues by using decoy pricing. App Audits: https://apps.apple.com/app/qwicktake/id1562402087 https://apps.apple.com/app/beazzt-video-maker/id1530927338 Mark Johnson is the Co-Founder at Focused Apps Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Â Get your app audited: h...
2021-12-14
29 min
App Marketing by App Masters
App Development Pitfalls - How to NOT Waste Your Money
All the tips and strategies you need to know so you don't waste money developing app features that NEVER get used. Joining me is Austin Betzer who is the founder of Strides - an amazing team of developers and designers that bring real products to life. Their main focus is designing & developing full-scale mobile applications, for iOS, Android, and Web. Topics covered: 03:45 - How to build an app fast  05:38 - How to build the right features in the beginning 06:47 - Using Typeform for customer research 07:30 - How to find your early customers for feedback 10:01 - Ho...
2021-10-11
1h 01
App Marketing by App Masters
How to Double Your App Revenue
This week is a solo episode with me - Steve P. Young. I'm going to share real case studies of apps that have doubled their revenue and the simple ways you can do the same. You can watch this video: https://youtu.be/SwIA9Tr25_U Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Â Get your app audited: http://www.appmasters.com/audit *************** Â SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can he...
2021-07-26
1h 06
App Marketing by App Masters
842: Effective Word of Mouth Marketing with Emily Hochman
Emily Hochman is the Founder and CEO of Wellory, the anti-diet nutrition app on a mission to make personalized nutrition accessible for all. Wellory is a venture-backed startup based in NYC with a network of over 750+ health coaches, nutritionists, and dietitians all over the country. She is a certified health coach, founder of the Movemeant Young Professional Board and native New Yorker. You will discover - What came first the supply or the demand of Wellory - How Wellory uses word of mouth marketing to increase supply and demand - How she...
2021-06-30
40 min
Stevesellsdfw's Blog
Ideas to Increase ValueâŠ
This episode is also available as a blog post: http://stevesellsdfw.blog/2021/04/20/ideas-to-increase-value/ --- Send in a voice message: https://anchor.fm/steve-young53/message
2021-04-20
00 min
Stevesellsdfw's Blog
Leasing Right Now Might Be a Good IdeaâŠ
This episode is also available as a blog post: http://stevesellsdfw.blog/2021/04/08/leasing-right-now-might-be-a-good-idea/ --- Send in a voice message: https://anchor.fm/steve-young53/message
2021-04-08
01 min
Stevesellsdfw's Blog
Get a Higher Return on Your Investment!
This episode is also available as a blog post: http://stevesellsdfw.blog/2021/03/24/get-a-higher-return-on-your-investment/ --- Send in a voice message: https://anchor.fm/steve-young53/message
2021-03-24
00 min
Stevesellsdfw's Blog
Need a Great Investment???
This episode is also available as a blog post: http://stevesellsdfw.blog/2021/03/23/need-a-great-investment/ --- Send in a voice message: https://anchor.fm/steve-young53/message
2021-03-23
01 min
Stevesellsdfw's Blog
Investment Opportunities
Let's discuss whether to keep your property as a lease opportunity instead of selling it would be a good fit for you. --- Send in a voice message: https://anchor.fm/steve-young53/message
2021-03-19
02 min
Stevesellsdfw's Blog
Thinking about Leasing Your Property?
This episode is also available as a blog post: http://stevesellsdfw.blog/2021/03/19/thinking-about-leasing-your-property/ --- Send in a voice message: https://anchor.fm/steve-young53/message
2021-03-19
00 min
Stevesellsdfw's Blog
Appraisal Info Regarding Selling/BuyingâŠ
This episode is also available as a blog post: http://stevesellsdfw.blog/2021/03/10/appraisal-info-regarding-selling-buying/ --- Send in a voice message: https://anchor.fm/steve-young53/message
2021-03-12
01 min
Stevesellsdfw's Blog
Donât Put Off Until TomorrowâŠ
This episode is also available as a blog post: http://stevesellsdfw.blog/2021/03/09/dont-put-off-until-tomorrow/ --- Send in a voice message: https://anchor.fm/steve-young53/message
2021-03-12
00 min
Stevesellsdfw's Blog
Getting StartedâŠ
This episode is also available as a blog post: http://stevesellsdfw.blog/2021/03/04/getting-started/ --- Send in a voice message: https://anchor.fm/steve-young53/message
2021-03-12
00 min
Stevesellsdfw's Blog
Winter storm disaster aidâŠ
This episode is also available as a blog post: http://stevesellsdfw.blog/2021/02/26/winter-storm-disaster-aid/ --- Send in a voice message: https://anchor.fm/steve-young53/message
2021-02-26
01 min
Stevesellsdfw's Blog
Selling or Leasing Your Home?
This episode is also available as a blog post: http://stevesellsdfw.blog/2021/02/16/selling-or-leasing-your-home/ --- Send in a voice message: https://anchor.fm/steve-young53/message
2021-02-23
00 min
Stevesellsdfw's Blog
Thank you for following Steve Young with REâŠ
This episode is also available as a blog post: http://stevesellsdfw.blog/2021/01/17/thank-you-for-following-steve-young-with-re/ --- Send in a voice message: https://anchor.fm/steve-young53/message
2021-02-23
01 min
App Marketing by App Masters
App Store Optimization Live with Steve P. Young
Every question you wanted to know about ASO answered live with yours truly. You will discover how to spy on your competitors' Spanish Mexico localization, how keyword density affects keyword rankings, and how to utilize and amplify a giveaway campaign to drive downloads and reviews. *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Check...
2020-08-06
56 min
App Marketing by App Masters
KPI for Mobile Apps LIVE with Steve P. Young & Chuka Ikokwu
Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Wish you had a data scientist on your team? Well, this is the next best thing! We will be breaking down the KPIs that you should be focused on while building and growing your mobile app. Â This week our special guest is Chuka Ikokwu, Founder at DIVERCITY. Topics c...
2020-07-02
58 min
App Marketing by App Masters
Chad Mureta on Selling Multiple Million Dollar App Businesses | App Masters Live
On this episode of App Masters Live, Chad Mureta joins us to share how he's been able to sell multiple million-dollar app businesses. Chad is the author and founder of App Empire, which has enabled tens of thousands of people to exit the rat race and live life on their terms. Join us live every Friday on YouTube at 9am PST! *** SPONSORS App Radar will save you time with its unified ASO workflow and save you money with its Apple Search Ads team who will optimize your campaigns and i...
2020-05-15
52 min
App Marketing by App Masters
778: All About Mobile App Acquisitions with Steve Wade
Coming up, we are going to talk all about acquisitions. You are going to discover, what acquirers look for in gaming acquisitions, how to prepare your company for the buyer and what factors cause a deal to get derailed. Steve Wade is the Managing Director, Media & Entertainment at Atlas Technology Group LLC.
2020-04-07
36 min
App Marketing by App Masters
754: How to Calculate ROAS & Manage Cashflow with Steve Hovagimyan
Today's guest is a seasoned CFO with experience in both private and public companies. You will discover how to calculate ROAS and what a CFO wants to see, how to finance an effective UA campaign and finally what metrics you should hit before hiring a CFO. Steve Hovagimyan is the former CFO at Penn Interactive and Jump Ramp Games and now advising Armory Square Ventures.
2019-10-22
28 min