Steve Young - Podcast Details

Shows

App Marketing by App MastersApple Just Reformed Its Payment Policy for App Developers – Here’s What You Can Do NowApple’s payment policy just took a major turn—and it could unlock huge revenue potential for app developers. A federal judge has ruled that Apple must now allow developers to offer alternative payment methods outside the App Store.In this session, Steve P. Young joins Andrew Davies, CMO at Paddle, to break down what this means for your app business, including:✅ New monetization opportunities are now available✅ How Paddle manages payments, refunds, taxes, and fraud compliance✅ Key considerations before moving away from Apple’s in-app purchase system✅ How this shift cou...2025-05-0708 min

App Marketing by App MastersData-Driven App Monetization Strategies for 2025In this Podcast, Steve P. Young will break down the latest app monetization trends and what they mean for your growth in 2025.Steve will dive into three of the most talked-about reports in mobile: RevenueCat’s State of Subscription Apps, AppsFlyer’s Creative Optimization Report, and the App Valuation Benchmark Report. You’ll get the must-know data points, actionable strategies, and real-world takeaways to help you increase revenue and stay ahead of the curve.Whether you’re running subscriptions, in-app purchases, or ad monetization, this episode will help you optimize every part of your funnel.You...2025-05-031h 14

App Marketing by App MastersSustainable App Growth and AMA with Steve P. YoungIn celebration of Earth Day, we’re going green—and by that, we mean growing your app in sustainable, scalable ways. 🌱Join Steve P. Young LIVE as he shares his best user acquisition, growth, retention, and engagement strategies—built to last, not just burn.Whether you’re looking to boost downloads or keep users coming back, you’ll walk away with practical tactics that make an impact without wasting your budget.💬 PLUS: It’s an AMA, so drop your questions in the chat and Steve will answer them live!You’ll learn:✅ Susta...2025-04-261h 22

App Marketing by App MastersHow to Make Your New App Viral with No BudgetMost people think you need a huge budget, press coverage, or a massive following to launch an app successfully. But what if I told you this young entrepreneur tested his product’s potential with just one tweet—and it worked?👉🏻 Here’s what you’ll learn:✅ The biggest challenges young entrepreneurs face & how to overcome them✅ How to validate your app idea with minimal effort✅ The key to balancing innovation and practicality when launching a product✅ The exact strategy to make your app go viral—without spending a dimeIf you’re building...2025-03-2510 min

Ignite & Scale - The Cambria Private Capital Podcast with Mike AllenIgnite & Scale - Industry Insights and Strategy with Steve YoungGuest: Steve Young, Managing Director at ICDP and IndeGo ConsultingHost: Mike Allen, Cambria Private CapitalSummary: Mike Allen speaks with Steve Young about the latest trends and strategic developments in the automotive industry. They discuss the evolving market landscape, the impact of new technologies, and key challenges facing the sector. Steve offers expert perspectives on leadership, innovation, and future growth opportunities.Key Topics:• Automotive industry trends and shifts• Innovation and leadership strategies• Market challenges and future outlook©...2024-10-1619 min

App Marketing by App MastersAsk Me Anything With Steve P. YoungWe’ve got another round of the popular ‘Ask Me Anything’ session with me - STEVE P. YOUNG! This is your chance to have your questions answered — whether it’s about monetization, paid ads, or scaling your app business. No topic is off-limits! App Audits: https://apps.apple.com/bg/app/espresso-quotes-sayings/id6449391056 https://play.google.com/store/apps/details?id=com.thunderpunchgames.zombiemare You can also watch the video: https://youtube.com/live/xok3ST-VzoY Work with us to grow your apps faster & cheaper: http://www.appmasters...2024-08-261h 15

App Marketing by App MastersAsk Me Anything With Steve P. YoungFrom ASO to monetization to paid ads, Steve will answer all your questions about helping you scale your app business. Topics covered: Best app marketing strategies for bootstrapped app entrepreneurs What A/B testing platforms to use Monetization strategies for AI apps Let’s talk business and have some fun at the same time. App Audits: https://giftadvisor-app.com/ https://apps.apple.com/us/app/judgeus-decision-helper/id6450930454 You can also watch the video: https://youtube.com/live/4YYrbUxFQqg Work wi...2024-06-101h 27

App Marketing by App MastersAsk Me Anything With Steve P. YoungFrom ASO to monetization to paid ads, Steve will answer all your questions related to helping you scale your app business. Feel free to ask any personal questions as well. Let’s talk business and have some fun at the same time. App Audits: https://play.google.com/store/apps/details?id=com.helpcity&hl=de&gl=US https://apps.apple.com/app/id1584479383 You can also watch the video: https://youtube.com/live/AboMBYjbaWs Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com...2024-04-291h 27

App Marketing by App MastersASO & ASA Tricks to Help You Grow DownloadsIn this video, Steve is joined by Yash Gupta who is the Lead App Growth expert at App Masters. You will discover: - The ASO tricks working today - How to make low traffic keywords work on ASA - And Steve will answer all your app marketing questions live Learn More: https://www.linkedin.com/in/yash04/ App Audits: https://gratitudeplus.app.link/download https://apps.apple.com/us/app/nce-exam-ez-prep-2023/id1664527804 You can also watch the video: https...2024-03-111h 13

App Marketing by App MastersHow the Gaming Ecosystem is Approaching Growth in 2023Gaming has always been on the bleeding edge of acquisition innovation for the mobile app ecosystem. In this panel discussion (moderated by Steve P. Young), growth experts from leading gaming companies will share how they've navigated ATT, SKAN, and more, and what they are doing to future-proof their growth efforts from the next round of industry changes. Thank you to MAU Vegas for letting us post this video. Learn more: https://mauvegas.com/ Panelists: https://www.linkedin.com/in/margarita-vasilevski-79a5575a/ https://www.linkedin...2023-06-2032 min

App Marketing by App MastersApp Monetization & Growth MasterclassImproving your app monetization has 4X the impact on growth compared to acquisition. In this masterclass, Steve will break down the latest and greatest when it comes to app monetization. You will discover the tiny A/B tests and it's impact on conversions along with all the features that you should care about when trying to grow your app business. App Audits: https://play.google.com/store/apps/details?id=com.codium.hydrocoach https://believeaffirmations.com/ You can also watch the video: https://youtube.com/live/COw4azJMAk4 2023-04-241h 08

App Marketing by App Masters7 Simple Strategies to Increase App MonetizationIn this video, we will discuss simple strategies that can be used to increase your subscription revenue. Featured in the video is Jake Mor, who is the Co-Founder & CEO at Superwall. Having built and scaled a paywall from scratch, Jake has studied several paywalls and is an expert in his field. In this video, he shares 7 critical insights on the best practice and usage of paywalls related to: 1. Showing a paywall on all APP installs 2. Nailing your messaging 3. Product features 4. Showing paywall during onboarding 5. His...2023-04-1807 min

App Marketing by App MastersHow to Sell Your Subscription AppToday's guest is Eric Crowley who is a Partner at GP Bullhound where they support entrepreneurs of consumer subscription software companies as they look to raise capital or undergo M&A or an exit. You will discover: - The Entrepreneurial Clock Framework - what to focus on depending on what stage the company is in - The Upside Triangle and why the riches are in the niches - Is there really subscription fatigue? - And are upfront paid apps coming back? App Audits: https://apps...2023-04-171h 13

App Marketing by App MastersMaintaining a Mobile App in 2023: Key Strategies for SuccessIf you're looking to make a splash in the app market, it's important to understand the latest strategies and trends. In this video, we'll be sharing three key tips to help you take your app to the next level. Firstly, prioritizing user feedback is essential in creating an app that meets the needs of your target audience. By actively seeking out and listening to user feedback, you can gain valuable insights into what users love about your app and what needs improvement. This feedback can help you make informed decisions about app development and prioritize features that...2023-04-101h 07

App Marketing by App Masters4 Features You Need Before Your App LaunchDo NOT launch your app without building these features in it. From having your paywall during the onboarding process to asking for an App Store review right after the paywall, you will discover the key features you need in your app before you launch. Learn more about B7Dev: http://b7dev.com/ https://www.linkedin.com/in/chaim-sajnovsky-5003494/ You can watch this video: https://youtu.be/AYBYgfDzYhA Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing...2023-04-0613 min

App Marketing by App MastersApple Search Ads 2023 WorkshopJoin this workshop as Steve dives into the world of Apple Search Ads and everything you need to know to run successful campaigns. You will discover how to set up campaigns, how to manage bids, and the best way to go after your competitors' keywords. Lastly, you will see Steve create a sample campaign for an app from the audience. Thank you to App Promotion Summit! https://apppromotionsummit.com/ https://www.youtube.com/@apppromotionsummit You can watch this video: https://youtu.be/vWpuH1kJREc Work...2023-04-0429 min

App Marketing by App MastersLessons Learned Growing Nude from 0 to 300,000 Users in 2022Today's guest has directly managed £30,000,000+ figures in marketing budget in the last 7 years. He is currently the Chief Marketing Officer at Nude - the fintech app that helps you start building your first home deposit 🏡 You will discover: - The simplest go-to market strategy - Why chat apps are the best referral networks - How to find and use nano-influencers on TikTok to drive insane downloads - Creative way to use email marketing to grow and build your brand Yoann Pavy is the CMO at Nude...2023-04-031h 05

App Marketing by App MastersUncover the Secret to STOPPING Scope Creep!In this video, we'll discuss the concept of scope creep and how to avoid it while developing a mobile app. Scope creep refers to the gradual expansion of a project's requirements beyond its original scope, which can result in missed deadlines, increased costs, and decreased quality. We'll explore some practical tips and best practices to keep your project on track and prevent scope creep from derailing your mobile app development efforts. These include setting clear goals and objectives from the outset, defining a comprehensive project scope, establishing a solid project management plan, and effectively communicating with stakeholders...2023-03-3013 min

App Marketing by App MastersEfficient Project Management for Mobile App DevelopmentIn this video, we will provide you with a comprehensive guide on how to efficiently manage a mobile app development project. Whether you are a project manager or a developer, this video will give you practical tips and techniques that you can apply to your app development projects. We will cover various topics including project planning, team management, communication strategies, task delegation, and project tracking. You will learn how to effectively plan your project, set achievable goals, and manage your team's workload. We will also share communication strategies that will help you keep everyone on the same...2023-03-2816 min

App Marketing by App MastersASO + App Growth for 2023Today's guest is the Head of App Growth at App Masters. She will break down the ASO strategies working today along with new case studies that will blow your mind. You will discover all the key elements for ASO - the ones to pay attention to and the ones to ignore. Also, she will share the most impactful strategies to help indies grow downloads and revenue. Learn more: https://www.linkedin.com/in/rafath-hajira/ App Audits: https://play.google.com/store/apps/details?id=com.sendfaxonline&hl=en_US...2023-03-2752 min

App Marketing by App MastersProven Strategies Backed by Data: Increase Your App's Subscriptions TodayThis presentation was given at MGS Vegas in Feb 2023. Looking to increase your app's subscriptions? Look no further! In this video, we outline proven strategies that are backed by data to help you increase your app's subscription rate. Whether you're a seasoned app developer or just starting out, these strategies will help you attract more subscribers and grow your revenue. Our team of experts has spent countless hours researching and analyzing data to come up with the most effective strategies to boost your subscription rate. From pricing and promotional tactics to user engagement and retention...2023-03-2319 min

App Marketing by App MastersEarly Stage Strategies to Drive App SubscriptionsThis presentation was given at MGS Vegas 2023. In this video, we'll explore some of the most effective early-stage strategies for generating revenue. You'll discover how to effectively create email campaigns that drive sales, how partnerships led to 1,000 activations, how online quizzes can be more effective than app paywalls, and how to turn Instagram followers into app subscribers. We'll start by discussing the power of email marketing and how it can be used to build a loyal customer base. You'll learn how to create effective email campaigns that grab attention and drive sales. Next...2023-03-2135 min

App Marketing by App MastersConversion Rate Optimization for Mobile AppsToday's guest was among the first 500 developers on iOS and has never stopped building apps ever since. In this workshop, we're going to discuss all about mobile subscription growth and funnel optimization. You will discover how to maximize your mobile subscriptions, why adding video improves your conversions, and how incorporating "micro-interaction" is a great way to increase users' time spent on the paywall. Jeff Grang is the Co-Founder / CPO at Purchasely. App Audits: https://vidcap.app/ https://apps.apple.com/fr/app/cryptomarket-portfolio/id1494691514 You...2023-03-201h 19

App Marketing by App MastersPre-Launch Strategies That Generated 1M DownloadsToday's guest generated over 1M downloads with a minimum viable product (MVP). You will learn her pre-launch strategies, how she's talking to her users to build a product that they'll love and how she's building her tech team. Mila Banerjee is the CEO and Founder of Pronti. Mila has been an entrepreneur for the last 11 years, creating and selling businesses in 5 countries – including an online retail company in Europe. She has a love for technology and business that started with programming in the late 1990s. Her passion for understanding visual data and experience wi...2023-03-131h 06

App Marketing by App MastersAcquiring Users for FREE: From 0 to 100K DownloadsIn this workshop, you will learn how today's guest grew his mobile app from zero to 100K downloads using a social media tactic that is completely free. You will discover insights on how storytelling can be the basis for a strong user acquisition strategy. You will learn how to craft compelling stories that connect with your target audience, how to use social media platforms to share those stories, and how to measure the success of your storytelling based on user acquisition efforts. Born and raised in Cuenca, Ecuador, Francisco is a husband, father...2023-03-061h 04

App Marketing by App MastersMobile Paywall Optimization: How to Increase In-App SubscriptionAre you tired of losing potential customers because of your mobile paywall? In this video, we'll go over some tips and tricks for optimizing your paywall for a better user experience and increasing your in-app subscriptions. We'll cover topics such as placement, design, and overall usability to help you increase conversions and boost your revenue. By following these strategies, you can make the most of your mobile paywall and keep your customers coming back for more. Jake Mor is Co-Founder & CEO at Superwall. Previously he built and grew FitnessAI to 5M in revenue over 4 years. W...2023-02-271h 21

App Marketing by App MastersThis Viral TikTok Strategy Led to Becoming The #1 AppIn this must-watch video, we show you step-by-step instructions on how to study TikTok viral trends and create content that will get your app to the #1 spot in a specific category. With over a billion users worldwide, TikTok is one of the most popular social media platforms, and in this video, we explore why it is so popular and how you can use it to your advantage. We delve into the importance of finding viral trends on TikTok, which can help you create content that resonates with your audience and increases engagement. We also explore h...2023-02-2306 min

App Marketing by App Masters$250 to $1,000 a Month with Just 15 DownloadsIn this exciting case study, we explore how an app developer was able to 4x his revenue from $250 to $1,000 a month with just 15 downloads a day. We dive into the nitty-gritty details of how he achieved this feat by implementing a few strategic changes. In the video, we discuss the importance of tracking Firebase events and how it helped the developer gain valuable insights into how users were interacting with the app. By understanding which features were being used the most, the developer was able to optimize the app and improve the user experience, which ultimately led...2023-02-2114 min

App Marketing by App MastersBecome A Money MagnetAttract wealth & become a magnet to money! In this video, we'll show you the secrets to marketing like a rock star and how to break free from the 9 to 5 mentality. With our proven techniques, you'll learn how to become a money magnet, grow your income streams, and live life on your own terms. Michele Blood is a successful, multi-talented lady. Michele was a successful songwriter and rock singer in Australia and after a near-fatal car accident, while in the hospital with many serious injuries, she created positive Affirmation Songs which not only healed her...2023-02-201h 00

App Marketing by App MastersDouble Your Sales In Just Days!In this case study, we share how we were able to double sales for our client by optimizing their onboarding and paywall screens. This is a great example of how tiny optimizations can breathe life into your app. By the end of our optimization efforts, our client saw a 2x increase in sales and a 4X increase in ad revenue, as well as higher engagement and satisfaction from their users. This case study highlights the importance of continuous improvement and data-driven decision-making when it comes to improving conversion rates and driving business growth....2023-02-1614 min

App Marketing by App MastersThe Complete Guide to TikTok AdsNew to TikTok Ads? In this video, we'll cover everything you need to know to get started with advertising on TikTok. And how today's guest grew to 300,000 downloads in less than 12 months all with TikTok ads. We'll discuss what a recommended starting budget is, how to use Spark Ads, and most importantly, how to create the right creatives that drive low-cost downloads. If you're looking to increase your reach and drive more downloads, then this video is for you! Watch now to learn all about TikTok Ads and how to make the...2023-02-131h 07

App Marketing by App MastersUnbelievable! This Pricing Strategy Generated 38X More Sales - Here's How...In this video, I'm going to show you an unbelievable pricing strategy that generated 38X more sales – and it's easy to implement! This strategy is based on psychology and app marketing, and it can work for any app. If you're looking for a growth hacking strategy that can work quickly and easily, then this is the video for you! You can watch this video: https://youtu.be/2LLokZQyCL8 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a ce...2023-02-0907 min

App Marketing by App MastersCOPY THIS $5M APP FLOW TO SKYROCKET YOUR REVENUEIn this video, we're taking apart a $5 million per month app to uncover its revenue generating strategies. Discover why it's more effective to request a sign-up after payment and how gated content is the future of app monetization. Join us as we explore the business side of the app world and learn how to increase your app's earnings. You can watch this video: https://youtu.be/Mq-bhaq7Fhs Featured app: https://www.calm.com/ Work with us to grow your apps faster & cheaper: http://www.appmasters.com/...2023-02-0713 min

App Marketing by App MastersThe Secret to Exploding Your Subscription Revenue: Here's How!Learn how to effectively use subscription promotions, create multiple streams of income, and understand the psychology behind why users subscribe. Get actionable tips and strategies to drive subscriber growth and increase your revenue. Don't miss out on maximizing your app's potential - watch now! Alexander Guerra is the Head of Monetization at baz superapp. He is also a consultant on Platform and Pricing Strategy for start-ups and big corporations. Before joining baz, Alexander was a Lead Manager at Uber Technologies where he was responsible for building the SuperApp strategy globally and rolling out multiple revenue m...2023-02-061h 11

App Marketing by App MastersWhat is Marketing Mix Modeling (MMM)Welcome to this video on Marketing Mix Modeling (MMM)! In this tutorial, we'll be diving into the world of marketing analytics and discussing how you can use Marketing Mix Modeling (MMM) to optimize your marketing spend and improve your ROI. MMM is a statistical approach that helps companies understand the impact of different marketing tactics on sales and how to allocate their marketing budget most effectively. Whether you're a marketer, data analyst, or just interested in learning more about marketing analytics, this video is for you. So sit back, relax, and let's dive int...2023-02-0217 min

App Marketing by App MastersUncovering the Secrets of Your Competitor's App Store Optimization Strategy!In this video, we'll be diving deep into the world of app store optimization (ASO) and uncovering the secrets of your competitor's strategy. We'll show you how to analyze their keywords, app title, and descriptions to understand what's working for them, and how you can use that information to improve your own ASO. We'll also discuss the importance of keeping an eye on your competitors' ratings and reviews, and how they can impact your own app's visibility in the app store. Whether you're just getting started with ASO or looking to take your opt...2023-01-3113 min

App Marketing by App MastersThe $7,500 App Store Optimization FrameworkToday's guest charges $7,500 for the app store optimization framework that you are about to discover. Sharon Torten, CEO and Founder of The ASO Academy, is an independent ASO consultant and was previously the VP of Organic Growth at Moburst. She's worked on apps including: Bumble, Dropbox, iFit, Fetch Rewards, Raid Shadow Legends, Games2win, and more. Here's what we will cover - The $7,500 ASO Framework - ASO Factors That Actually Matter - How ChatGPT is Impacting App Store Optimization - ""The Spike Method"" to increase...2023-01-301h 21

App Marketing by App MastersDo This to Increase Your AdMob Show RateIn this video, you'll learn how to increase your AdMob show rate and avoid common mistakes that app developers make. Additionally, you will also discover a good show rate to aim for and how you can track and measure your progress. By understanding what a good show rate looks like, you'll be able to set realistic goals for yourself and make data-driven decisions to optimize your AdMob ads. Whether you're a new or experienced app developer, this video will give you the knowledge and tools you need to boost your AdMob show rate and increase yo...2023-01-2614 min

App Marketing by App MastersThis ChatGPT App Makes $200K a MonthIn this video, we take a deep dive into the inner workings of a successful ChatGPT app that makes $200K a month to uncover the secrets to its success. From understanding the technology behind the app, to analyzing its business model and marketing strategies, we cover it all. You'll learn how the app leverages the power of AI to provide valuable services and how it monetizes those services to generate revenue. Whether you're a developer, entrepreneur, or simply interested in the future of AI, this video is a must-watch. Get a glimpse into the potential...2023-01-2413 min

App Marketing by App MastersThe ULTIMATE Mobile App Sales FunnelIn this video, we'll be discussing the app marketing sales funnel and how to effectively use it to grow your app and increase revenue. This growth strategy focuses on activating and engaging users at each stage of the funnel, from awareness to purchase. First, we'll cover how to attract potential users and build awareness of your app through targeted advertising and organic downloads. Next, you will discover discuss strategies for converting those users into active and engaged users. Finally, we will cover how to retain and monetize those users through tactics such as sub...2023-01-231h 29

App Marketing by App MastersWhy This Method of Stimulating Subscribers Works SO WellWe show you how to increase trial activations into paying customers using paywall optimization and email marketing. Discover the strategies and techniques you can use to optimize your paywall to convert more visitors into trial users, and how to use email marketing to nurture those trial users and turn them into paying customers. You'll also learn some best practices for email marketing, such as segmentation, personalization, and testing, to help you get the most out of your campaigns. If you're looking to increase your trial activations and grow your app business, be sure to...2023-01-191h 10

App Marketing by App MastersEarly Stage Growth StrategiesIn this video, we'll be discussing growth strategies for a new app. First, we'll go over the importance of targeting niche keywords in order to reach your specific audience. By using targeted keywords, you'll be able to increase your visibility in search results and attract users who are more likely to be interested in your app. Next, we'll discuss the benefits of landing an Apple feature. Being featured on the App Store can greatly increase visibility and downloads, giving your app a boost in growth. Follow these strategies to help your new app grow and become successful.2023-01-1736 min

App Marketing by App MastersUnlock Multiple Revenue Streams with One AppAre you looking to increase revenue for your app? One of the best ways to do that is by creating multiple revenue streams. In this video, we'll show you how one app generates revenue from various sources. We'll walk you through the different types of revenue streams you can create, including subscriptions, corporate workshops, and more. You'll also learn how to optimize each revenue stream for maximum profit. Suze Yalof Schwartz is the Founder and CEO of the Unplug Meditation App, and the world's first drop-in secular meditation studio, Unplug in Los...2023-01-161h 03

App Marketing by App Masters3X Your App Valuation With These Tiny OptimizationsDo you want to maximize your app valuation and create a more efficient app subscription funnel? From improving app subscription funnels to applying the power of tiny optimizations, we'll provide insight into how you can best maximize profits from your app. The key is understanding exactly what metrics app evaluators need to see in order to properly assess your app's value. With this knowledge, you can establish a resilient app subscription funnel that ensures you make the most of every user who downloads it. Additionally, by understanding the science of small wins and imp...2023-01-1245 min

App Marketing by App MastersThe TikTok Organic Strategy That Led to 320K App DownloadsMeet Steven Cravotta who created the Wordle app and what happened with the NY Times Wordle app took off. In this video, we'll be showing you how to use TikTok organic videos to drive app downloads. You will discover the EXACT strategy to find content that you can create that has the highest potential to go "viral". Discover: - How to use hashtags to find the most "viral" content - How to use trending music to set up your TikTok for maximum exposure - Why creating series...2023-01-1038 min

App Marketing by App MastersMobile User Acquisition: How to Get Started and What You NeedIn this upcoming masterclass, you will discover the marketing infrastructure you need before you begin any paid marketing or user acquisition campaign. You will discover: 1) What is an MMP? 2) SKAdNetwork Disruption 3) Where to start with user acquisition (UA) 4) UA best practices From the best ROI ad platforms available to crafting compelling ad copy and targeting the right audience, we will cover it all. We will also be sharing case studies and real-world examples to help you see the concepts in action. Whether you're a beginner...2023-01-0534 min

App Marketing by App MastersHow to Maximize App Store Optimization SeasonalityHow do you maximize ASO seasonality? Did you know that different keywords may gain popularity based on the season? You will discover how to leverage seasonality with unique creatives, in-app experiences, and in-app event cards to boost conversion rates. Also, you'll discover how to improve the retention rate of your current users. In addition, you will learn how to optimize your keywords, creative and your entire app store presence. Pelin Culha is the UA Advisor & Apple Search Ads Client Partner at Mobile Action. App Audited: https://apps.apple.com...2023-01-0341 min

App Marketing by App MastersIndie Success Stories of 2022Discover how 2 indie developers made small changes that had a huge impact on their app business. I am so grateful to the YouTube audience that for our last live stream of 2022, I wanted to highlight success stories from the audience. You will discover: - The impact of transitioning from one time in-app purchases to subscriptions - How to get featured by Apple as an indie developer - How to use behavioral science to increase sales - The strategies to get to your first $1K MRR ...2022-12-261h 24

App Marketing by App MastersApp Builder for CoachesLooking for a no-code app builder for your coaching or course business? Breakthough powers apps for some of the biggest coaches in the fitness, meditation, and lifestyle industry. Sunny Dulay is the Founder and CEO of Breakthrough. Prior to Breakthrough, he independently built and launched several mobile apps that were shut down by large companies that only integrated his features several years later. Headspace - the meditation app that changed Sunny's life. So he decided to chase his passion of building apps and self improvement with Breakthrough! App Audits ht...2022-12-191h 07

App Marketing by App MastersMastering Retention: How to Design Surprising User ExperiencesRetention is such a critical part of any business, but one of the toughest to get right. Tom Hammond, Co-Founder & CEO at UserWise, shares how to create liveops and design surprising experiences that draw users back each day. You will also discover, how to integrate user acquisition (UA) and marketing into the product exerience to create the ideal user journey. Tom Hammond is a serial entrepreneur currently focused on building out UserWise, the first liveops platform designed to help apps and games deliver personalized experiences to users to boost engagement and revenue. 2022-12-1257 min

App Marketing by App MastersEarly Stage Growth Strategies That Led to 2M+ UsersAnia is the Founder and Creator of Rootd, a mobile app for panic attacks and anxiety relief. She has grown to help over 2 million users in over 150 countries and has been featured on the App Store 100+ times. Discover how she created a mission-led business, how she overcame the early "no's" before finally breaking through, and why she decided to bootstrap her business instead of seeking investment capital. More About Ania: Ania has been selected for a Developer Spotlight by Apple, as a “30 Under 30” winner by BC Business, a "Canadian Woman in Tech You Should...2022-12-051h 08

App Marketing by App Masters5 Key Metrics to a Consumer Subscription ServiceDiscover the 5 key metrics that you MUST pay attention to when growing your subscription app. App Audits: https://apps.apple.com/us/app/mi-nu-ti-ae/id1192323032 https://apps.apple.com/rs/app/i-am-positive-affirmations/id1591901241 SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. 2022-11-211h 02

App Marketing by App MastersMarket Research for Top Charting Apps & GamesDiscover how to evaluate game and app ideas from marketing perspective. Get a step-by-step guide on what trends you should be looking for, what features to build, and common mistakes to avoid. Stan is VP of Product at AppMagic with over 10 years of experience in the IT industry and a special love for games and education. App Audits: https://apps.apple.com/in/app/kivi-vpn-fast-secure-proxy/id1613664487 https://play.google.com/store/apps/details?id=com.Husar901.DwarvesAdventure&hl=en&gl=US SPONSORS Got an app idea that you...2022-11-141h 01

App Marketing by App MastersThe Mobile Growth StackThe Mobile Growth Stack is a framework that helps marketers, founders and growth practitioners develop and evolve a strategy for growing the user base of a mobile product or product portfolio. The stack can be applied at any stage during a product’s lifecycle and to many different business and financing models, although some layers and elements of the stack will be more relevant at different stages of the business. Andy Carvel is the Partner at Phiture. Learn more: https://phiture.com/mobilegrowthstack/ https://twitter.com/andy_carvell A...2022-11-071h 11

App Marketing by App MastersUsing User Research to Increase RevenueUncover the secrets to providing real value to your users. Discover the power of letting your users guide the product roadmap and monetization strategy. We'll cover how to use quantitative and qualitative research to better understand what will compel users to hand you their money month over month. Jenny Kay Pollock is the Lead Subscription Monetization Manager at TogetherLabs. Learn More: Portfolio Site with Resources: https://www.jennykaypollock.com/ LinkedIn: https://www.linkedin.com/in/jennykaypollock/ Company Site: https://togetherlabs.com/ Twitter: https://twitter.com/Jennykaypollock Ap...2022-10-311h 02

App Marketing by App MastersHow to Launch an App in 2023Want to know how to launch a new app in 2022 and beyond? Today's video is a live coaching call with a successful indie app developer. You will discover what metrics you should be focusing on, how much budget you should set aside, and what marketing channels are best for a new app. Connect with Rich: https://www.linkedin.com/in/richard-wagstaff-406306199/ Check out Rich's apps: https://apps.apple.com/us/app/crossword/id1330947092 https://apps.apple.com/us/app/3-minute-mindfulness/id982502810 SPONSORS Got an app...2022-10-241h 08

App Marketing by App Masters7 Proven Ways to Increase App RevenueDiscover 7 surefire ways to increase your app revenue. From adding your paywall to the onboarding process to long paywalls to using promotions, you will learn all the strategies you need to make more money from your apps. This presentation was given at App Promotion Summit in San Francisco in October 2022. Learn more: https://apppromotionsummit.com/ SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help...2022-10-1812 min

App Marketing by App MastersHow to Increase Organic DownloadsSolo episode all about app store optimization and conversion rate optimization. I’ll break down all the strategies working on ASO today including some interesting monetization hacks. App Audits: https://play.google.com/store/apps/details?id=nikhil.memely https://apps.apple.com/gb/app/undarated-football-player-app/id1583971449 https://apps.apple.com/us/app/case-future/id1505086578 SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7de...2022-10-171h 13

App Marketing by App MastersThis Book Summary App Makes $500K a MonthThis #blinkist alternative app launched in 2020 and is already generating $500K a month! Learn visually! Lucid is your visual guide to the world's most important knowledge. Revenue data according to Sensor Tower: https://app.sensortower.com/overview/1482780647?country=us&tab=about Learn more: https://lucid.fyi/ You can watch this Video : https://youtu.be/-Ny-jwenZJw SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7...2022-10-1110 min

App Marketing by App MastersHow To Build A Marketing Infrastructure That Scales Your Business RapidlyRapidly growing your marketing infrastructure gets you a constant flow of leads and prospects when all others struggle. You will discover: - What do you need to be aware of when you're ready to scale - Where to start your UA campaigns - No Bull$h!t Guide to Mobile Attribution - How to deal with economic downturns In his role at Singular, Neils Beenen serves as the company's Partnerships Lead. App Audits: https://apps.apple.com/us/app/ziga-business-partner-search/id1522828211 http...2022-10-1059 min

App Marketing by App MastersHow to Fund Your App GrowthLearn the best and smart ways to fund your app growth and UA campaigns. You can watch this Video : https://youtu.be/48vSGdRHJLg SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and a...2022-10-0410 min

App Marketing by App MastersAvoid These Mistakes When Making Your AppDon’t waste thousands of dollars and hundreds of hours on building an app that NO ONE will use. You will discover: - The #1 pitfall you have to avoid when planning your app development - The most important strategies to follow when developing your MVP - The right trade-offs to make when developing your app Chaim Sajnovsky is the Founder of B7Dev. App Audits: https://apps.apple.com/us/app/musicians-notebook/id1523098465 https://play.google.com/store/apps/details?id=nikhil.sleepy ...2022-10-031h 13

App Marketing by App MastersMake Your App a Success With These Two ToolsDiscover the two simple tools that EVERY app needs to make sure your app is set up for success. 1. Knowledge Base Well-thought-out knowledge articles are the key to self-service. In fact, up to 98% of your users' questions can be answered through a knowledge base. In the early stages of your app, FAQs can be very useful for helping your users navigate through your app and understand how to use it. 2. User Feedback Tool The more feedback you are able to collect, the more you can get an idea of w...2022-09-2810 min

App Marketing by App MastersThe Product Strategy That Led to $1.2M in RevenueOver the last 7 years, I have been the co-founder and CMO of a consumer mobile app company, Flipd, where I’ve led the product and marketing strategy to reach a global audience of over 2.6 million users and $1.2 in revenue. Flipd has been featured on the App Store hundreds of times and was App of the Day in 2021. You will discover - What product changes led to dramatic growth - When she thought about monetization - 3 Non-traditional Growth Marketing Strategies You Should Try Learn More: https://www.getbraavo.co...2022-09-2652 min

App Marketing by App MastersThe Intersection of Mobile, Meta & BlockchainExplore new ways to make money with Inter-Reality! With Inter-Reality, you can create new worlds and games that allow people to have fun and make money at the click of a finger, Rene Reyes, Founder of Alquimi Innovations, discusses how you can create a new and exciting future for Internet Gaming that will create a new way for people to make money playing games on the internet. Learn More: https://youtu.be/iZWiw-mkRMU https://www.karmathegame.guru https://twitter.com/PlayKarma App Audits: ht...2022-09-1958 min

Talking VolleyballDavid Cordes on the role of volleyball in a young athlete's lifeDavid Cordes joined us in November of 2021 to talk about a number of topics. We were pretty new at this and took a little while to get things sorted out…and you’ll hear some of that. Most of the conversation focused on the role volleyball can play in the life of our young athletes. They come to the team as individuals and we help them become good teammates while respecting their individuality. David is a wonderful guy, so listen to his perspective.2022-08-0754 min

Talking VolleyballCraig Friedrichsen - Young (10 yo) Players - How to teach them to compete and have funCoach Craig Friedrichsen joins BJ and me to talk about competition with and among our least experienced players. Craig is coaching a 10’s team this year and we cover a broad range of coaching ideas to help young players grow and have fun. We share ideas and stories of things that work and some that don’t. Maybe we will spark some new thinking for you. Have a listen.2022-07-241h 03

App Marketing by App MastersKeyword Installs & Buying ReviewsIn part 2 of our live stream, Steve shares the “word of the street” related to buying keyword installs and App Store reviews. Do they make a difference and what’s the backlash? Also, we audit a voodoo like hyper-casual game around baseball and a jigsaw puzzle where you can win real money. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a...2022-07-0436 min

App Marketing by App MastersHow to Grow an App to 7-FiguresSteve's been kidnapped! And his ransom is $1M! So Steve contacted his friend, Alon Waller, from Bluethrone and asked him to host an EMERGENCY App Masters show in which you guys and he will grow an app valuation to $1M Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad netwo...2022-06-201h 11

App Marketing by App MastersHow to Come Up With Strong Brand NamesIn part 2 of our live stream with Rich Wagstaff, you look at two apps with whacky app names and how you can come up with a name that is app store optimized! Also, can Rich defeat Steve in our dad jokes rounds and can you guess how much Steve weighs? App Audits: https://apps.apple.com/cz/app/rsltn-resolutions-planner/id1575230351 https://apps.apple.com/au/app/10w2s/id1535607096 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your a...2022-03-0838 min

Dez Nuts#8 - Eliza WellsSteve sits down with Eliza Wells, Ph.D. in Philosophy (someone tell her that the "Ph" in Ph.D. stands for philosophy...) Candidate at MIT. We spoke about her work in in the field of the Ethics of Care, as well as her work on LDS General Conference: https://www.the-exponent.com/quotation-and-gender-in-general-conference/.We also discussed the book "The Myth of Matriarchal Prehistory: Why an Invented Past Won't Give Women a Future." https://www.cynthiaeller.com/the-myth-of-matriarchal-prehistory.html Get bonus content on PatreonSupport this show http://supporter.acast.com/dez-nuts.2022-02-0853 min

Dez NutsEpisode 7 - Economic Brake Lights, ElderA classic messaround with Jace and Steve discussing an idiotic Deseret News Opinion about the economy. We also do a few Mormon Mashups with pop culture, and reminisce about various pop culture icons and decide upon their goodness. #HallandOats Get bonus content on PatreonSupport this show http://supporter.acast.com/dez-nuts. See acast.com/privacy for privacy and opt-out information.2022-02-0249 min

Dez NutsDez Nuts #6 Dave Q. BatemanJace, Steve, and Dixon discuss the ludicrous anti-semitic theories that seem to find purchase in Utah, and why that is. Get bonus content on PatreonSupport this show http://supporter.acast.com/dez-nuts. See acast.com/privacy for privacy and opt-out information.2022-01-2841 min

Dez NutsDez Nuts #5 Our Little FactoriesJanuary 24, 2022. Steve, Jace, and Ben are joined by Sparky Abraham, an actual good human lawyer despite his having attended the second most evil institution of "learning" in the hemisphere. He asks a few outside baseball questions and we try to give inside baseball answers. Oh, lots of talk about the "self-harm" of masturbation.https://twitter.com/sparkyabrahamhttps://twitter.com/jacehirschihttps://twitter.com/steventhebold Get bonus content on PatreonSupport this show http://supporter.acast.com/dez-nuts. See acast.com/privacy for privacy and opt-out information.2022-01-261h 14

App Marketing by App MastersStop Undervaluing Your App & Increase Your PriceIn this episode, you will be pushed to increased your app's price. Mike and Steve discuss why you need to stop undervaluing your app (and yourself) and why a higher price point actually increased conversions for Mike's app. Apps Audited: https://apps.apple.com/us/app/video-compressor-shrink-vids/id1560984586 https://apps.apple.com/us/app/spontaneous-random-quotes/id1538265374 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling you...2022-01-2532 min

Dez NutsEp 3 - Mormonism and the MoviesSteve sits down with film academic Chris Wei to discuss his new book "Mormonism and the Movies" out from By Common Consent Press. Get bonus content on PatreonSupport this show http://supporter.acast.com/dez-nuts. See acast.com/privacy for privacy and opt-out information.2022-01-171h 18

Dez NutsDez Nuts #1On the first episode of Dez Nuts, Steve Young is joined by his law school classmate, Jace, and his church-pal, Ben. They discuss the weirdos in their families, the weirdos at church, and THE WAR ON CHRISTMAS! Get bonus content on PatreonSupport this show http://supporter.acast.com/dez-nuts. See acast.com/privacy for privacy and opt-out information.2022-01-0444 min

App Marketing by App MastersGoogle Play ASO + Emotional Triggers to Increase ConversionsIn part 2, Alon and Steve talk about how to manage bad reviews on the app stores and Google Play ASO including the importance of H2 tags for a QR Scanner app. Then they look at a mood tracker app called Bearable and talk about how the app can improve its iOS ASO, use emotion triggers to improve conversions, and how they are losing money by NOT having a subscription button on their main screen. App Audits: https://play.google.com/store/apps/details?id=qrcode.reader.qrscanner.barcodescanner https://bearable.app/2021-12-2133 min

App Marketing by App MastersDecoy Pricing to Increase RevenueIn part 2, Mark and Steve talk about how to increase retention rates and user engagement for an anonymous Q&A app. Then, they look at a music video app and what it can do to increase revenues by using decoy pricing. App Audits: https://apps.apple.com/app/qwicktake/id1562402087 https://apps.apple.com/app/beazzt-video-maker/id1530927338 Mark Johnson is the Co-Founder at Focused Apps Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: h...2021-12-1429 min

App Marketing by App MastersApp Development Pitfalls - How to NOT Waste Your MoneyAll the tips and strategies you need to know so you don't waste money developing app features that NEVER get used. Joining me is Austin Betzer who is the founder of Strides - an amazing team of developers and designers that bring real products to life. Their main focus is designing & developing full-scale mobile applications, for iOS, Android, and Web. Topics covered: 03:45 - How to build an app fast 05:38 - How to build the right features in the beginning 06:47 - Using Typeform for customer research 07:30 - How to find your early customers for feedback 10:01 - Ho...2021-10-111h 01

App Marketing by App MastersApp Store Optimization Live with Steve P. YoungEvery question you wanted to know about ASO answered live with yours truly. You will discover how to spy on your competitors' Spanish Mexico localization, how keyword density affects keyword rankings, and how to utilize and amplify a giveaway campaign to drive downloads and reviews. *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Check...2020-08-0656 min

App Marketing by App MastersKPI for Mobile Apps LIVE with Steve P. Young & Chuka IkokwuJoin us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Wish you had a data scientist on your team? Well, this is the next best thing! We will be breaking down the KPIs that you should be focused on while building and growing your mobile app. This week our special guest is Chuka Ikokwu, Founder at DIVERCITY. Topics c...2020-07-0258 min

App Marketing by App MastersChad Mureta on Selling Multiple Million Dollar App Businesses | App Masters LiveOn this episode of App Masters Live, Chad Mureta joins us to share how he's been able to sell multiple million-dollar app businesses. Chad is the author and founder of App Empire, which has enabled tens of thousands of people to exit the rat race and live life on their terms. Join us live every Friday on YouTube at 9am PST! *** SPONSORS App Radar will save you time with its unified ASO workflow and save you money with its Apple Search Ads team who will optimize your campaigns and i...2020-05-1552 min

App Marketing by App Masters778: All About Mobile App Acquisitions with Steve WadeComing up, we are going to talk all about acquisitions. You are going to discover, what acquirers look for in gaming acquisitions, how to prepare your company for the buyer and what factors cause a deal to get derailed. Steve Wade is the Managing Director, Media & Entertainment at Atlas Technology Group LLC.2020-04-0736 min

App Marketing by App Masters754: How to Calculate ROAS & Manage Cashflow with Steve HovagimyanToday's guest is a seasoned CFO with experience in both private and public companies. You will discover how to calculate ROAS and what a CFO wants to see, how to finance an effective UA campaign and finally what metrics you should hit before hiring a CFO. Steve Hovagimyan is the former CFO at Penn Interactive and Jump Ramp Games and now advising Armory Square Ventures.2019-10-2228 min