Shows
30 Minutes to President's Club | No-Nonsense Sales#488 - How to Close Bigger Deals by Doing LESS in the First Call | Steven Bryerton📧 Cold Email Course: http://bit.ly/44K6jy3
☎️ Cold Call Course: https://bit.ly/4jqQ4w2
🔮 Discovery Course: https://bit.ly/4cQYaM8
🛠️ Free Toolkits: http://bit.ly/4nZwvO5
Steven Breyerton, SVP of Sales at ZoomInfo, reveals how he took his team from transactional closes to enterprise-level deals by rethinking win rates, redefining SDR comp plans, and operationalizing deeper discovery. This episode is a tactical roadmap for sales leaders ready to level up their pipeline and close bigger, higher-quality deals.
🎙️ ACTIONABLE TAKEAWAYS
Track win rates by time cohort...
2025-08-0537 min
30 Minutes to President's Club | No-Nonsense SalesThe Top 15 Tactics from 2024The top 15 sales tips shared on the podcast in 2024 (full episodes linked below)Prospecting Best Practices:
"That's Exactly Why I Called" Response: Use objections as a reason to keep the conversation going (Sara Uy)
Presuppose the Problem: Start with, "You've probably looked into X before, huh?" to reduce sales pressure and uncover nuance (Josh Braun)
Call Yourself First: Test new phone numbers for spam labeling before dialing prospects (Ken Amar)
Effective Email Structure: Combine business initiatives, industry trends, and triggers for personalized, resonant cold emails (Kyle Coleman)
Heard the Name...
2024-12-3125 min
30 Minutes to President's Club | No-Nonsense Sales#390 - Hall of Fame: Steven BryertonFOUR ACTIONABLE TAKEAWAYS
Gauge your prospect’s enthusiasm by asking where they fall on a scale from one to ten, providing more insight than a simple yes/no question.
Ask your prospect what they discuss in internal meetings to tailor your pitch to resonate with their executive team.
Avoid showing too much software to prevent prospects from associating the product with unnecessary features and higher costs.
Recap previous conversations and then ask the executive what you might have missed, ensuring you address their specific needs while demonstrating your product.
STEVEN'S PATH TO PRESIDENT’S CLUB...
2024-11-2535 min
30 Minutes to President's Club | No-Nonsense Sales#332 - Get Ahead of Deal Killers by Asking Buyers the Hard Questions Upfront (Steven Bryerton, ZoomInfo)FOUR ACTIONABLE TAKEAWAYS
Gauge your prospect’s enthusiasm by asking where they fall on a scale from one to ten, providing more insight than a simple yes/no question.
Ask your prospect what they discuss in internal meetings to tailor your pitch to resonate with their executive team.
Avoid showing too much software to prevent prospects from associating the product with unnecessary features and higher costs.
Recap previous conversations and then ask the executive what you might have missed, ensuring you address their specific needs while demonstrating your product.
STEVEN'S PATH TO PRESIDENT’S CLUB...
2024-07-3035 min
Captivate + Convert with Christy CegelskiBeing An Entrepreneurial Couple With Steven Cegelski“These days, there’s no loyalty at a job. They use you as long as they need you, and then you’re gone. If you have your own customer base… they’re not all going to fire you at once.”— Steven CegelskiQuitting your 9-to-5 and launching your own biz can feel pretty scary. Doing it when your partner is ALSO running their own business? Even scarier!But when it works, being part of a power couple is fabulously fulfilling!My guest for this episod...
2022-01-1026 min
The Predictable Revenue Podcast182: Actions Sales Leaders Need to Take in a RecessionSteven Benson, Founder and CEO of Badger Maps, joins Sarah Hicks on the Predictable Revenue podcast to talk about what sales leaders should be doing to empower their reps and their business during a down economy. Highlights include: The challenges sales leaders need to overcome in a bad economy that they probably aren't thinking about already (5:55), protecting your margins (8:23), to discount or not to discount (11:14), necessary changes to sales leader behavior (12:34), changes to KPIs (15:56), coaching your reps (20:37), changing your messaging and the way you position your value (25:20), and how to leverage your existing customer relationships (41:59). ...
2021-01-2147 minThe Predictable Revenue Podcast182: Actions Sales Leaders Need to Take in a RecessionSteven Benson, Founder and CEO of Badger Maps, joins Sarah Hicks on the Predictable Revenue podcast to talk about what sales leaders should be doing to empower their reps and their business during a down economy. Highlights include: The challenges sales leaders need to overcome in a bad economy that they probably aren’t thinking about already (5:55), protecting your margins (8:23), to discount or not to discount (11:14), necessary changes to sales leader behavior (12:34), changes to KPIs (15:56), coaching your reps (20:37), changing your messaging and the way you position your value (25:20), and how to leverage your existing customer relationships (41:59). ...
2021-01-2147 min