Shows
Lifestyle Business SchoolLife Update: Seasons, Adjusting to Life as Primary Parent, Domino Habits and Getting My Spark BackI haven't launched anything for nine months. I have been dark on social media, and I have only sporadically appeared on this podcast. So you might be wondering - Stevie, where have you been? What have you been doing and what is coming next? And if you have, you're gonna love today's podcast episode.And if you haven't, then this is the episode that you didn't even know that you wanted!Episode Shownotes:00:00 Introduction and where I've been00:52 The concept of seasons in business05:16 Rediscovering myself: music and reading
2025-04-2827 minLifestyle Business SchoolPay Me Attention: How to Grow, Fast.Ahhhh, attention (aka traffic, aka your ‘top of funnel’ in marketing speak). The darling of the Internet!Understandably so, it’s the tip of the proverbial Internet iceberg and the ONLY thing that’s visible when we’re scrolling online. And for that reason, we’re obsessed with it and start to think that the ultimate success of our online businesses lives and dies by it. And whilst it’s true that it matters, it’s just one piece of the marketing funnel pie. Let’s talk all things top of funnel – aka traffic...
2025-02-2444 minLifestyle Business SchoolAre Funnels Dead? No, But Things Are MESSY Right Now (Here's What to Do About It)Recently, Google embarked on a mission to answer one question: ‘How do consumers decide what they want to buy and who they want to buy it from?’The answer was.. squiggly, the say the least. To stand out and sell in 2025, you’re not just ‘one funnel away’ anymore. Instead, it’s essential to build an ecosystem of touchpoints to satisfy the savvy, skeptical buyers that you’re the real deal. The 'middle of funnel' is more important (and squiggly) than ever, and to stand out and sell? Yours needs to be robus...
2025-02-1741 minLifestyle Business SchoolMarketing Has Changed. Here’s What You MUST Know to Sell Scalable Offers Right Now.Marketing has changed. If you want to drive the volume and quality of traffic you need to sell your scalable offers in 2025, this is for you. Side note — this is absolutely NOT for the full-time content creators, and the people who spend their days marketing online for a living. It’s for the people who NEED to understand how this stuff works to build the thing they ACTUALLY DO (without it taking 18,273 hours a week). Episode Show Notes:00:45 Understanding the marketing funnel02:09 The Importance of messaging in marketing07:10 Building an effect...
2025-02-1038 minLifestyle Business SchoolMy 2025 Online Business Game Plan (Real Numbers)[🎉 New!] Subscribe to Stevie's Substack for weekly articles and behind the scenes: https://lifestylebusinessschool.substack.com/If you love behind the scenes episodes, this is for you. After spending a year building out my new business model, it's time to take everything I've created and grow it.To "stay the course", as my friend Odette said to me at brunch last week.So today, I want to share with you my 2025 game plan, real numbers and all! Episode Shownotes:00:00 Introduction: Transparency and Real N...
2025-02-0442 minLifestyle Business School[Podcast Best Of] Personal Brand v Business Brand — How My Thoughts (And Social Handles!) Are ChangingI am taking a short break of one to two weeks from new podcast episodes. Here’s a ‘best of’ episode from the vault until I’m back!Last year, I spent in excess of about $35,000 on a huge rebrand. The thought process was this —> I want to build a company. I have a team and I don’t want it to feel like it’s just about me. Stevie Says Social no longer aligned. And, at the time, all of those things were true. Still are, really.
2024-04-2219 minLifestyle Business School🌈 How to Make Instagram FUN Again With Britt Worthington, The Social BritifyFeeling like you need a five year bachelor degree in Marketing just to show up on Instagram?In today's podcast episode, Britt Worthington from The Social Britify (@thesocialbritify) is back to help you escape Instagram post-paralysis and get the visibility, attention and leads your business needs with a simple formula for reverse-engineering your content strategy (and finally stop overthinking it).She's on a mission to make Instagram fun again, and those vibes are CONTAGIOUS. I have personally taken some of her approach into my Instagram strategy recently, and my engagement has never been higher.
2023-10-3036 minLifestyle Business SchoolPersonal Brand v Business Brand — How My Thoughts (And Social Handles!) Are ChangingLast year, I spent in excess of about $35,000 on a huge rebrand. The thought process was this —> I want to build a company. I have a team and I don’t want it to feel like it’s just about me. Stevie Says Social no longer aligned. And, at the time, all of those things were true. Still are, really. But over the subsequent months, my thoughts on how I want to position my business and personal brand shifted slightly AGAIN, and so in today’s podcast episo...
2023-06-2618 minLifestyle Business SchoolRIP Stevie Says Social - It's the End of an Era!Well, this is (really) it. After today, Stevie Says Social as a brand is officially no more. It's been five years, a million cheers... and if I'm honest, a few tears. Anyone that has started a little business from a seed of an idea in their mind and a knowing feeling that they were made for more will resonate with me when I say that it's a mighty effort. At the beginning, it's exciting and exhilarating. You grow. You learn. You change. In many ways, it's the biggest lesson in personal...
2022-11-0719 minLifestyle Business SchoolWhy We’re Rebranding — and Five Signs It Might Be Time for You to Consider a Business Rebrand, TooWhat do you do when you start to feel that your brand no longer reflects the evolution and growth of your business?When you start to feel, dare I say it, self-conscious when you’re asked about your business at a party, sure that the name “Stevie Says Social” will diminish your authority or how seriously you’re taken at networking events?When friends and family still ask you to try and help them get into their Instagram account, because your name still has “social” in it despite NOT teaching social media at all — “Don’t you have a littl...
2022-08-1522 minLifestyle Business SchoolWhy a $400k Sales Month Broke My Business, My Brain and My Bank AccountOh hey. It's me. Stevie.I’ve only been dark on social media, podcasts, and inside of your email inbox for the past four and a bit months.. but, HEY!I’m baaaaack.Pops up like nothing ever happenedI was going to slide back into your eardrums with a tactical podcast on all things pricing strategy for online course, but, of course, that wouldn’t quite be addressing the BIG, FAT question clogging up my DM inbox of late – namely, “Where the %$#^ have you been, Steeeeevie?” – so let’s kick off that, eh?
2021-05-0939 minLifestyle Business SchoolThree Years in Business [+ FREE PRIVATE TRAINING INVITE]Happy birthday to me!Happy birthday to me!Happy birthday to Stevie Says Social!Happy birthday to me!A big three years old today.Out of the toddler years. Standing on my own two feet. And finding my way in the (big, bad, amazing) online marketing world. And, what a wild ride it's been.This year in particular brought a unique set of challenges as I juggled motherhood and business for the first time, and navigated a change of direction as my business, expertise and goals matured.
2020-11-1631 minLifestyle Business SchoolInstagram Sales SecretsSooo.. how many sales did you make with Instagram last week? Awkward silence Crickets Clears throat and shifts awkwardly in seatLet me guess: Zero? Aaaaand... how much time did you spend on the platform scrolling, posting, all of the things? Maaaaybe more than you'd care to admit? If so, this episode is for YOU.We're covering my NEW four step process for making sales from Instagram, without spending all of your time posting.Things on the platform have changed in the last while, and I wa...
2020-08-1019 minLifestyle Business SchoolHow to Build Your Audience From Scratch"You need to build an audience of people to sell to!" - says every marketer, ever."BUT HOW?!", I hear you cry.Building your audience - especially when you are just starting out - can feel overwhelming, frustratingly slow, and plain difficult to do.Whether you're just starting out or you're looking to build a larger audience, it's useful to remember that EVERYONE starts from scratch.You. Me. Gary Vee. Joe Rogan.EVERYONE.We all started with zero followers, zero email list, and zero customers and clients.
2020-08-0323 minLifestyle Business SchoolSteal This Instagram Stories Highlights Strategy (It's Epic)Instagram Stories Highlights are one of the most overlooked, but super valuable, features of the Instagram platform. Your highlights feature front-and-centre on your profile when potential followers check you out, and so they are a valuable piece of Instagram real estate.Are you giving them the time and attention they deserve?In today's podcast episode, we are covering seven ways you can leverage Instagram Highlights in your business to extend the shelf life of your Instagram Stories, give new followers a stand out first impression of your brand and your business, build the know-like-trust factor...
2020-07-2724 minLifestyle Business SchoolStop Listening to Podcasts! Do This Instead.Put your hands up if you're a podcast junkie!I know I am.In fact, I can credit a hell of the lot of the knowledge I've gained over the past few years to my obsessive consumption of podcasts.As a way to grow your knowledge and expertise for free (without needing to spend four years completing a university degree), podcast is up there with the best.But!Your podcast consumption has a downside.It's called... drum roll, please... shiny object syndrome, and if left unchecked it...
2020-07-0121 minLifestyle Business SchoolInstagram DM Sales Strategy (It All Goes Down in the DM!)It ALL goes down in the DM.The Instagram DM, that is!If you haven't given too much attention to your Instagram DM Sales Strategy in the past, you are missing out on leads and sales.Why?Because your DM is a sales channel.It is one of the most powerful places to connect with your potential customers and clients.It is a space to serve, to overcome objections, to get to know your followers more.. and ultimately, if the time is right for them, to turn...
2020-06-2224 minLifestyle Business SchoolFive KILLER Instagram Strategies Working Right NOW.Want to sell stuff on Instagram? Of course, you do.Here’s the thing, though.Blindly following crappy advice from so-called ‘social media experts’ won’t help you do it.Especially when it seems like every second person on the Internet these days is dishing out dodgy, outdated, and untested ‘expert advice’ on how to hack the algorithm. The volume of silly myths and old information out there is truly mind-boggling, and honestly? It makes me mad. So, I’ve decided to dedicate this podcast episode to sharing five killer Instagram...
2020-06-0920 minLifestyle Business SchoolWhy I'm Retiring My Signature Social Media Course (And, What's Next!)It's no secret that my Signature Social Media Program, Hashtags Aren’t the Answer, is my best selling course.Hundreds of students have graduated from it.It’s had hundreds of testimonials.There's been multiple six-figure launches.And, in full transparency, it brings thousands of dollars into my business every single week.But this week, I’m retiring it.. forever!In this week's episode of the Stevie Says Social podcast, I break down why that is.. and what is coming next!Full show notes...
2020-05-2520 minLifestyle Business SchoolWant to Scale to a Million Dollars? This is *Exactly* How I Plan to Do It.Want to add $10,000 to your revenue? $100,000? Or, maybe even a MILLION?Good! You should!Often in business, we’re wary of talking about our big revenue goals.We. Shouldn’t. Be.Money is the oxygen of any business, and your revenue is a reflection of your progress.In today’s podcast episode, I’m sharing how I intend to scale my business to a million dollars.. And how you can too.Full show notes for all episodes can be found at https://thecourse...
2020-05-1924 minLifestyle Business SchoolFrom 0 to 300,000 Podcast Downloads in Two YearsTwo years.Launching at #2 in the Charts.300,000 podcast downloads. 250 five star reviews. 5 one star reviews (gotta be honest, right!). 92 episodes. One extended break. Three seasons.And #6 in the all time best selling Marketing podcasts list. In this episode, I break down how I built my podcast from scratch - and, if you’re thinking about starting a podcast, how you can do it too!Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/
2020-05-1222 minLifestyle Business SchoolBehind the Scenes of a $50,000USD Online Course LaunchEver thought about launching an online course, and want a sneaky peek behind the curtain of a successful online course launch to see how it’s done? In the latest Stevie Says Social podcast episode, I break down the recent launch of my signature podcasting course, Launch Your Wildly Successful Podcast.In it, I reveal my strategy, the exact breakdown of my numbers and debrief the launch live so you can see what worked, what didn’t and what I’ll do differently next time!Full show notes for all episodes can be f...
2020-05-0526 minLifestyle Business SchoolLet’s Talk About Negative Feedback, One Star Podcast Reviews & Burn Out, Shall We?Business can be a big ‘ol bitch sometimes.Like when you spend all day grinding out 14 hours of work, only to check your phone and see a scathing one star review on your podcast.Or when you check your emails on a Saturday morning to find a brutal email saying nasty things.Or when you’re so busy and burnt out that you don’t have time to see your friends, but people you’ve never spoken to are personally offended that you didn’t reply to their DM asking for free advice. To...
2020-04-2720 min
Lifestyle Business School[Bonus] What Is Success Anyway: Chatting Success with Kate Toon on the Kate Toon PodcastIn this bonus episode, I am chatting to Kate Toon on her podcast, The Kate Toon Podcast, all about success. Want to launch a wildly successful podcast? Join my podcasting course here.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack...
2020-04-1537 min
Lifestyle Business SchoolNot Being a Stereotypical Entrepreneur, The Anatomy of a Personal Brand Business, Launching Tips and Podcast SEO with Kate ToonWant to build a personal brand? Want to know the secrets to selling out and launching, even when people aren't 'supposed' to be buying? Want to know how to launch a podcast? Curious about how to nail podcast SEO?In this episode, I speak to Kate Toon all about her business, her launches, her personal brand, how to get your podcast to the top of the charts and more.We cover:How Kate manages three podcasts, including a daily podcast;Tips and tricks for selling out a launch (even in 'these times');The anatomy...
2020-04-1551 min
Lifestyle Business School[BONUS] Girl Interrupted: Chatting Business, Babies and Podcasting with Rachelle and Gina from the Girl Interrupted PodcastIn this bonus episode, I am sharing my recent podcast interview with Gina and Rachelle from the Girl Interrupted Podcast. Check them out on Instagram here.Want to Launch Your Wildly Successful Podcast? Doors open now for my signature podcasting course, join here.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — http...
2020-04-1259 min
Lifestyle Business SchoolPodcast KickStart: How to Start a Podcast in 2020I am currently running a free four day training series designed to give you all of the tools you need to start a podcast. This podcast episode is a recording of the first training. You'll learn why you need to start a podcast in 2020. Want to join us in the free training? Head to Podcast Kickstart now.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more? Here’s how we can help you: Enjoy this con...
2020-04-0648 min
Lifestyle Business SchoolFive Productive Things to Do for Your Business During Self-IsolationGoogling things to do at home during self isolation? Seems you’re not the only one: ‘things to do at home during self isolation’ is one of the most Googled terms right now.In this episode, I give you five productive tips for spending your time in self isolation to get started with. Want to kickstart your podcast? Join the free training and learn how to start your own podcast over at www.thecoursecartel.com/podcastkickstartFull show notes for all episodes can be found at https://thecoursecartel.com/podcast...
2020-03-3030 min
Lifestyle Business SchoolSeason Three Trailer: Online Business StrategyHow do I create and sell online courses? How do I build an online business? What’s the best way to create passive income? How do I build a personal brand online? And how do I leverage things like podcasting, social media and online marketing to grow an online audience?Answering THOSE questions is the new focus of this podcast. In this episode, I dive into my business and podcast pivot and the reasons behind it.Get the ultimate course creation checklist at www.steviesayssocial.com/checklist Full show notes for all...
2020-03-2514 min
Lifestyle Business SchoolLaunching a Podcast at #1 with Kayla HoulihanDreaming of starting a podcast and rocketing to the top of the podcast charts?Well, stop dreaming – because it’s totally possible!In today’s episode, I interview Kayla Houlihan, the owner of Tribe Skincare. She recently completed my podcast blueprint and launched her podcast, The Bite-Size Biz Room at #1 on the Apple Podcasts Business Charts and #9 overall.To download my free Podcasting Equipment Cheatsheet, click here.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want m...
2019-12-1636 min
Lifestyle Business SchoolBlending Business and Babies with Lorraine MurphyIn today’s episode, Lorraine and I have a mum-to-mum conversation about why trying to juggle motherhood and business is a recipe for disaster, and why a blend is a far better option. This is an honest conversation that will resonate with anyone that has ever contemplated having kids and wondered how they would manage it with their biz baby, anyone with a new baby (putting my hand up here!) or anyone that has been through it all and come out the other side. Life with business and a baby ain’t easy, but kn...
2019-12-0256 min
Lifestyle Business SchoolBehind The Scenes | 2019 Year in Review It’s my birthday!Today marks two years since my business officially opened its doors.NOT coincidentally, it also happens to be my ACTUALLY birthday, too.Two years ago, I decided to take the plunge, quit my 9-5 and give this whole business thing a red hot crack. And, intentionally, I gave my notice and selected the 19th of November, 2017 to be my very first day as a free agent. So, this time of year is always cause for extra celebration.It’s also a time for reflect...
2019-11-1824 min
Lifestyle Business SchoolSteal this Instagram Post and Stories Formula (It WORKS)Truthbomb: If you feel like you’re hearing crickets when you post on Instagram, it probably hasn't got a single thing to do with the algorithm.It might just be that your content sucks.If that's the case, you NEED my Instagram post and stories content formula. Steal my three part recipe in this episode. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more? Here’s how we can help you: Enjoy this conte...
2019-11-1124 min
Lifestyle Business SchoolSeven Ways Podcasting Has Transformed My BusinessWondering if you should start a podcast?In this episode of the Stevie Says Social podcast, I break down all of the different ways in which starting a podcast has transformed my business!Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscrib...
2019-10-2825 min
Lifestyle Business SchoolLessons and Insights From Three Years of Podcasting with Clarissa Rayward, The Happy Family LawyerWhen I found out that my friend, Clarissa Rayward aka "The Happy Family Lawyer", was coming up to her third anniversary of podcasting, I knew I needed to have her on the poddy to talk about the impact that picking up a microphone has had on her business and her life.As a super busy family lawyer, wife, mum, author, blogger, speaker, membership site owner, course creator and more (phew!), I knew that podcasting would be a time-consuming addition to a very busy schedule.Her answer, though, didn't surprise me. Simply? It was Y...
2019-10-2142 min
Lifestyle Business SchoolShould I Start a Podcast?If you’ve ever wondered “Should I start a podcast?”, you’re not alone.Podcasting is so hot right now and is enjoying a HUGE renaissance. Why?Simple. People these days are time-poor. They don’t have the bandwidth to sit down and watch a gazillion videos, let alone read in-depth blog posts. They’re seeking out options that allow them to multitask, learn on the run and to be entertained, educated and/or informed whilst doing other things. Full show notes for all episodes can be found at ht...
2019-10-1421 min
Lifestyle Business SchoolHow to Plan for Maternity Leave (or Time Off) in Your BusinessWhen you’re a busy business owner or entrepreneur, the idea of leaving your business baby for any reason can be an overwhelming thought. When it’s for maternity leave, a holiday, stepping back for school holidays or to tend to other priorities in life, an extended break forces you to think about what you’re going to do to prepare and ensure that the business runs without you.At least, it certainly did for me. In the weeks and months leading up to the birth of my first REAL baby, I’ve needed to put addit...
2019-10-0722 minLifestyle Business SchoolHow to Scale, Automate and Simplify Your Business with Haley BurkheadWant to learn how to scale, simplify and automate your business like a BOSS?Of course, you do. Learning how to simplify and automate allows you to build a business that doesn’t require you working crazy hours. And, in a small business world where far too many of us are doing exactly that, anything that can ease the burden without sacrificing profit is a very good thing, am I right?In today’s episode of the Stevie Says Social podcast, I chat to systems and automation queen Haley Burkhead. She is the...
2019-09-3031 min
Lifestyle Business SchoolHow to Set Marketing Goals in Your Business (and Avoid Shiny Object Syndrome)Wondering how to set marketing goals in your business, so that you can actually achieve all of those things on your business wish list? No? Well, you bloody should be. What’s that saying? Oh yeah. Fail to plan, and you plan to fail. Here’s what NOT to do when it comes to your marketing. Listen to a podcastHear latest social media guru (yes, that includes me) tell you that X is the latest and best thingImmediately drop everything else you are doing and haphazardly try to implement said thing...
2019-09-2319 min
Lifestyle Business SchoolRetargeting: The Secret to Facebook Ads SuccessLet me give it to you straight: Retargeting is the secret to Facebook Ads success. Wondering what on earth I’m talking about? Let me clarify for you. Ever jumped online and ogled a pair of shoes on a fave brand’s website, only to be tracked around Facebook and Instagram for days with images of them - until you bought the damn things? Yeah? Well, my friend, that is retargeting in action. And, it’s incredibly powerful. Full show notes for all episodes can be found at https...
2019-09-1621 min
Lifestyle Business SchoolTips and Tricks for Facebook Ads Success with Cat Skreiner, Seeking DigitalWant some tips and tricks for Facebook Ads success from someone in the trenches running them every day? Yeah? Well, you’re in luck because that is exactly what I’m going to give you!Cat Skreiner is a self-confessed tech nerd who - after 20 years in the marketing space working for some of the biggest brands around - now focuses on Facebook Ads strategy and digital analytics.In other words, she knows her shiz when it comes to running killer Facebook ads. So, I decided to get the DL on F...
2019-09-0935 min
Lifestyle Business SchoolHow to DIY Your Facebook Ads (And Why It Just Got A Whole Lot Easier)Want to DIY your Facebook Ads but have NFI where on earth to start? If so, you’re not alone. Facebook Ads have always been a powerful way for small businesses and solopreneurs to get in front of their dream clients, but - for many - they have always been a little bit of a dark art. When you are trying to run a business, it’s often always just one ‘to do’ at the end of a very long business to do list. The thought of going beyond the boost button and d...
2019-09-0223 min
Lifestyle Business SchoolHow to Build a Client Winning Website with Louise Henry, Solopreneur SidekickHave you ever thought about what happens after you’ve got your organic social strategy, Facebook ads and all of the things down pat?That’s what we cover in today’s episode of the Stevie Says Social website.In this episode, Louise Henry of Solopreneur Sidekick gives us a simple sales funnel that all service providers can set up and use to start generating those leads and sales on autopilot. Sounds pretty good to me!Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/
2019-08-2632 min
Lifestyle Business SchoolPlease Stop Making These LinkedIn mistakesPlease, for the love of all things good and holy, STOP making these LinkedIn mistakes. Some of them are affecting your visibility. Some of them are affecting your reach.And I hate to say it, but some of them are really hurting your online reputation and personal brand. If you’re gonna invest time and energy into doing LinkedIn, you really want to do it right - right?So, I’ll make it easy for you: Here’s the mistakes you NEED to stop making, STAT. F...
2019-08-1923 min
Lifestyle Business SchoolFive Things You NEED to know about LinkedInConsidering using LinkedIn as a platform to grow your personal brand, presence, and profile, but unsure where to start? If so, this is the podcast episode for you!Judging by the feedback received on my recent podcast episode with Ruby Lee - which covered how she generated 1.5 million views on a single post - many of you are inspired by the huge potential that this particular social media platform presents for your business. And, for good reason. Full show notes for all episodes can be found at https://the...
2019-08-1225 min
Lifestyle Business SchoolThe Seven Profit Pillars Needed in Order to Have a Sustainable and Profitable Business,with Angela HendersonWant to know the seven essential profit pillars required to have a successful business? OF COURSE YOU DO!With so many small business owners chasing sparkly squirrel, obsessing over their Instagram follower count and forgetting the important foundational elements of good business, it’s no wonder why 90% of them fail in the first five years. If you’ve ever wondered what steps to take first (or next), how to set solid business foundations, what the essential elements of a killer website are, how (and why) building an email list is important.. and much, much more, this...
2019-07-221h 08
Lifestyle Business SchoolSurprise! I’m Having a BabySURPRISE! I’m having a baby!This is not a drill. There’s a mini Stevie and Jules on the way in t minus 7 weeks. Whhhhhat?! Kept that one on the DL, didn’t I ;) Those who have seen me or spoken to me in the last 7 months would know (the growing basketball on my stomach is kind of hard to miss). But those who haven’t? Well, this would be NEW news. I must say, I’ve never really been one for a big baby announcemen...
2019-07-1527 min
Lifestyle Business SchoolKnowing Your Numbers, and the Instagram Engagement Experiment - A Case Study With Clare WoodGuys! We’re in a fresh, shiny new financial year. That means that it is the perfect time to start revisiting our goals - business goals, financial goals, social media goals.. you name it.If you’re all like yeah, yeah, yeah.. but where the hell do I start - this is the podcast episode for you.Clare Wood is a business coach specialising in service-based businesses. In this episode, we dive deep into two areas that are very relevant to all business owners - numbers and goal setting at the beginn...
2019-07-091h 09
Lifestyle Business SchoolThe Ultimate List: Digital Marketing Tools That Have Changed My Business LifeWhen you work in digital marketing as long as I have, you start to play favourites. Favourite tools, I mean.There are certain digital apps and tools that give me love heart eyes. They just make my life so much easier, and some? Well, I quite literally couldn’t do business without them.In this episode of the Stevie Says Social podcast, I break down the digital marketing tools that have changed my business life for the better. Who doesn’t love a good list of new tools to...
2019-07-0230 min
Lifestyle Business SchoolWhich Instagram Profile Should I Choose? Instagram Business, Personal and Creator Accounts: A Case StudyWondering which Instagram profile you should choose? Perhaps you’re wondering what the advantages and disadvantages are of a business account v a personal profile? Or, whether you should switch to an Instagram Creator account? With all of Instagram’s new features (not to mention an ever changing Instagram algorithm), it can be difficult to know which Instagram profile is best suited to your needs. In this episode, I tell you about all three. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want...
2019-06-2531 min
Lifestyle Business SchoolLinkedIn | The LinkedIn Video Strategy that Got Ruby Lee 1.5 million Views on ONE PostAhhhhh, LinkedIn.Let’s face it - it’s one of those platforms that you know there could probably be potential on, but so far?It’s been all spammy connection request and stale, ‘professional’ posts with zero personality.YAWN, right?Well, today’s Stevie Says Social podcast guest and all around girl boss Ruby Lee is proof that it doesn’t have to be that way. In fact, LinkedIn is SO hot right now, and if you AREN’T taking advantage of it? Well, you’re missing out BIG time.Join the free...
2019-06-1950 min
Lifestyle Business SchoolFive Launch Lessons From My Most Successful Online Course Launch To DateWondering what goes on behind the scenes of a successful launch?The good, the bad and, well - to be honest - the ugly, too?Of course you do.Why? Because too often, we see just the highlights reel when it comes to the launch of another persons ‘thing’. Usually, though, here’s so much going on behind the oh-so-perfect scenes.The latest launch of my Hashtags Aren’t The Answer membership program was no different.In...
2019-06-1133 min
Lifestyle Business SchoolHow to Hack Your Own PR with Odette Barry, Odette and CoWant to learn how to hack your own PR?You should.There are huge opportunities for small businesses willing to put in the work to hack their own PR and gain media coverage for their business.Whether you're seeking to lift your authority, showcase your expertise, build your brand awareness or generate solid leads and/or business, there are PR opportunities ready and waiting for you.In today's Stevie Says Social podcast episode, I chat to Odette Barry from Odette and Co all about how to Hack Your Own PR.
2019-06-0352 min
Lifestyle Business SchoolHow to Spring Clean Your Business, Marie Kondo Style.You can call me Marie Kondo if you like, because I have just spent the better part of the weekend completely spring cleaning my business.⠀⠀⠀⠀Last week, I got busy.And it stressed me out.But more than that, it stressed me out that I wasn't making life easy for myself. Messy folders, messy inbox, random documents all over my desktop. Just BIZ CLUTTER.In this episode, I am going to walk you through all of the things I did to spring clean my business.And, maybe, to inspire you to d...
2019-05-2832 min
Lifestyle Business SchoolBuilding Your Personal Brand Online with Youtube and Live Video with Erin HenryEver thought about building a personal brand online? That's exactly what Erin Henry has done, and in this episode she gives away her top tips for doing the same.Erin is a Personal Branding Strategist who has built a successful coaching business as a result of her focus on creating regular consistent content on a number of different platforms. She has a Youtube Channel with over 100,000 subscribers, a podcast, and is very active on live video on Instagram.In this episode, we uncover all of the secrets involved for those wanting to do the same:
2019-05-1448 min
Lifestyle Business SchoolGrow Your Social Media Following with Competitions - A Simple Strategy for Doing it the Right WayWant to learn how to grow your social media following with Competitions?Well, there's a right way to do it, and a wrong way to do it.In this episode, I give you a simple strategy for rolling out a competition on social media that not only grows your social media following but also gets you real results in your business, too - leads, sales and money in the bank!I also provide three circumstances in which running such a competition to grow your social media following is smart, including:When building...
2019-05-0822 min
Lifestyle Business SchoolWhat's Working with Facebook Ads Right Now - 11 Top Tips For SuccessJust so you know?There's a LOT of change going down in the world of Facebook ads.What worked even six months ago doesn't work anymore.Competition on the platform is increasing, and ad costs are rising.Case in point?Two years it would cost me $100 to acquire 300 leads.Now, it's $300 to acquire 100 (on a very good day).With the changing landscape, it's no longer enough to know simply how the Facebook ads manager works.Instead, you need to know the strategies
2019-04-2937 min
Lifestyle Business SchoolA Simple Social Media Sales Funnel That Sells - A Case Study with Tegan StudsorWant to know how to build a simple social media sales funnel that sells, but unsure where to start?If so, you're not alone.In this podcast episode, I speak to Tegan Studsor from Traffic Force and AusQ Training. Tegan is a recent student in the Hashtags Aren't The Answer program, and through the program has gone through the process of lifting her social media game within her businesses.Anyone who is struggling with their socials will benefit a lot from this episode. In it, we discuss Tegan's challenges with being an 'unsexy...
2019-04-2244 min
Lifestyle Business SchoolWhy Hashtags Aren't The Answer (And What to Focus on Instead)Are hashtags the answer when it comes to your social media strategy?That is the question we tackle in today's episode.We cover:The difference between strategies and tactics;Why focusing on random tactics like hashtags without having a social media strategy isn't smart;What hashtags are and how to use them, with a focus on Instagram;The right way and the wrong way to use hashtags on your posts and stories;The importance of using hashtags that attract your ideal client and which hashtags will help with this;When people are searching hashtags...
2019-04-1524 min
Lifestyle Business SchoolHow to Write Social Media Copy with Personality, with Ami Williamson, Damn WriteOne of the most important elements of branding? Killer copy!This episode is ALL about how to write social media copy with LOADS of personality to make your brand stand out.Ami is a writer of personality-driven copy, lover of a good laugh and slightly evil genius. She helps brands get clear on their personality, so that they can show up consistently, stand out in a noisy marketplace and attract their dream clients.In this episode, we chat about:Where copywriting sits in the branding mix; The importance of understanding your brand p...
2019-04-0854 min
Lifestyle Business SchoolThe Four Essential Elements of Social Media SuccessIn this episode, we cover the four essential elements of social media success.So many small businesses are stuck in the social media vortex; posting over and over and over, hoping to gain traction but just not getting the results they want.Usually, it's because they don't have one or more of these four essential elements sorted. Here's a summary of what they are:BrandingSocial Media and ContentA Selling SystemTrafficPin this!Full show notes for all episodes can be found at https://thecoursecartel.com...
2019-04-0119 min
Lifestyle Business SchoolGet Inspired to Start and Grow the Business of Your Dreams with Kaylene Langford, StartUp CreativeWant to start and grow the business of your dreams?If so, this is the episode for you.Whether you’re still in corporate and you’re dreaming of more freedom, or you’re a business owner wanting to take your biz baby to the next level, there is some gold in here for you.Kaylene Langford is the founder and co-director of StartUp Creative. She is a business coach that works with people to help them realise their potential and exceed their own expectations.In this episode, we chat about how to...
2019-03-2647 min
Lifestyle Business SchoolHow to Get Your First 10,000 Followers on InstagramWondering how to get your first - or your next - 10,000 followers on Instagram?If so, you’re not alone.‘How to get your first 10,000 followers on Instagram’ is one of the most Googled social media search queries out there.We ALL want the answer.In this episode, let’s go through how to get your first 10,000 Instagram followers – or at least, how I did it and some tips and tricks to help you get there too.Full show notes for all episodes can be fou...
2019-03-1936 min
Lifestyle Business SchoolHow to Personalise Your Offline Marketing with Jo Eleanor, Calligraphy En VogueJo Eleanor is the creative behind Calligraphy En Vogue, a modern calligraphy service specialising in brand experiences and personalised business stationery who has worked with a number of big brands including Givenchy and Chanel.In this episode, we discuss ways that she and other small businesses can amplify their business by stepping away from digital marketing and personalising their marketing efforts offline.We chat about:Jo's business, her clients and what modern calligraphy is;Jo’s work with fashion brands and their emphasis on personalisation and brand experiences as a wa...
2019-03-1151 min
Lifestyle Business SchoolTips for Event Planning for Small Businesses with Jess Selwood, The Commune SpaceEver considered running an event for your small business but haven't been sure where to start? If so, you're in luck because in this episode we are chatting all about tips for small business event planning with Jess Selwood, one half of event planning business The Commune Space.With most marketing efforts focused online these day, we forgot that there is still so much opportunity in 'offline' initiatives. Jess and I discuss how to use events in your business as both a marketing and customer experience channel - and why you should be considering hosting one in...
2019-02-2640 min
Lifestyle Business SchoolHow to Create and Sell An Online Course (With Zero Tech Overwhelm) | Part ITruthbomb: Creating and selling an online course is hands down the very best thing I have EVER done in my business.Like, ever.My only regret?That I didn’t do it sooner.There’s one thing that I know for DAMN sure, though: having knowledge around the right tools, launch strategies, course creation and tech to use when I was FIRST starting out would have saved me a bucketload of time, sleep and late nights.Why? Because I went in BLIND.When it came to c...
2019-02-1955 min
Lifestyle Business SchoolHow to Become a Digital Nomad and Live in Bali with Alarice Stuart, Brand Babes StudioEver wanted to become a digital nomad and travel the world, living in exotic locations like Bali? Well, what's stopping you?That's the theme of today's podcast episode with Alarice Stuart, serial digital nomad and founder + Creative Director of remote branding studio Brand Babes Studio.Both she and I have spent time living the digital nomad life in Bali, and today's episode we have a chat about exactly how we did it - and why you should consider it, too!We only live once, right?In this episode, we cover everything...
2019-02-0549 min
Lifestyle Business SchoolSeven Ways to Increase Your Instagram Engagement in 2019Wondering how you can increase your Instagram engagement in 2019?If you’re not, you should be.In fact, if Instagram is a key marketing channel for you then increasing your Instagram engagement should be your TOP priority this year.Why?Well, because the days of obsessing over followers are over.In this episode, I'll be giving you my tips for increasing your Instagram engagement in 2019.------Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------...
2019-01-2919 min
Lifestyle Business SchoolSimple, Sexy Social Media Analytics | Five Steps to Track and Measure Your Social Media SuccessAllergic to social media analytics?I feel you - numbers are NOT my jam either.I hate ‘em.BUT, here’s the thing.When it comes to success on social media, they are critical.Why? Because if you don’t know where you’re going, how on earth are you ever going to get there?In this episode, I am going to show you how to track your social media analytics the SMART way, and to enjoy the process too.Now, to...
2019-01-2230 min
Lifestyle Business SchoolHow to Get your Business Mindset Ready for 2019 with Anna Jonak from Business School for MumsStruggling to get into the right mindset to kick some serious business goals as we start in the new business year? I feel you.After a huge end to 2018 followed by two weeks of blissful rest, recovery and beach time, it’s a little tougher than usual to get back into the swing of things, right?That’s why I decided to bring Anna Jonak on as the very first Talk Social to Me podcast guest for 2019.Anna is one half of Business School for Mums, an education hub for Mums in Business. BSFM...
2019-01-0835 min
Lifestyle Business SchoolHow to Write Killer Social Media CaptionsWant to know how to write killer social media captions? This is the episode for you!If you want it done for you though, I'd highly recommend checking out my done for you social media caption templates in the Social Shop.On this episode, I will talk about what are the essential elements of a killer social media caption, and how can you start nailing them for your own socials.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want...
2018-12-1124 min
Lifestyle Business SchoolTalk Social to me LIVE Q+A PodcastA recorded Facebook live version of the Talk Social to Me Podcast.Episode SummaryIn this episode, I answer your burning social media questions. We cover:What is your website platform? Did you design it yourself? And how do you funnel to it? - Asked by Heidi Begg, Spot Rural.The best strategies and things to do to drum up interest for a launch? - Andy and Cath, Just Rapt HampersShould a business always have a Facebook and Instagram presence? - Martine - Buzzed InkShould you start your social media accounts again i...
2018-12-0436 min
Lifestyle Business SchoolThe Seven Deadly Social Media SinsThere are Seven Deadly Social Media Sins that so many small businesses make.It’s IMPORTANT to learn what these are.Why? Because you don’t know what you don’t know - right?If you’re DOING social media but you aren’t doing it right, you’re not going to get traction. You’ll be spinning your wheels.In this episode, I'll go through the Seven Deadly Social Media Sins, and then you can see if you're guilty in any of them.Full show notes for all episodes c...
2018-11-2723 min
Lifestyle Business SchoolReflection | Life, Mindset and Marketing Lessons from a Year in BusinessToday marks my birthday, and also my first business birthday - so it’s a big day for celebration!It also marks the first day of a new direction for the Stevie Says Social brand, one that I have been slowly steering toward for a little while now and which marks a bigger focus on education and training for small business.This episode is a mix of life, mindset and marketing lessons.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------...
2018-11-1941 minLifestyle Business SchoolWorking with a Photographer to Get Awesome Visual Content for Your Socials with Grace Elizabeth ImagesProfessional photography is the first investment that I recommend that businesses make when it comes to their socials. It’s an integral but so often overlooked element of a strong visual identity.In today’s episode, I am chatting to one of my favourite photographers, Grace Smith - she’s actually the photographer that I am using for my OWN images - all about the power of professional photography and how you can go about working with a photographer and getting photos that you really love to amplify your socials and your business.Grace is a Bris...
2018-11-1235 min
Lifestyle Business SchoolContent Marketing | Why No-One Cares About Your Business (and What to Do About It)Content Marketing done well makes your business to be an attraction business, with a steady pipeline of customers and clients clamouring to work with you.In this episode, we go through what good content marketing is, why it rocks and how to incorporate it regardless of the type of business you have. Today's SponsorThis podcast is proudly supported by ConvertKit. ConvertKit is the email marketing software that I use and love within my own business and to support the podcast, the folks over at ConvertKit are offering a 30 day free t...
2018-11-0528 min
Lifestyle Business SchoolBranding | How to Create a Stand Out Brand for Your Small Business with Tara Ladd, Your One and OnlyBranding is really important. In today's episode, we'll talk about how a small business can create a mighty brand.I had a chat with Tara Ladd, the creative director and the founder of Your One and Only. She helps brand and rebrand small businesses to have a purpose through visual identity and creative strategies. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more? Here’s how we can help you: Enjoy this content? Follow and sub...
2018-10-2953 min
Lifestyle Business SchoolSocial Media Strategy | Posting on Facebook Isn't A Marketing Strategy (+ An Announcement)There are two fatal mistakes that small businesses make when it comes to their social media marketing efforts. We discuss both in todays episode.1. They lack a strong, killer brand that differentiates them in a crowded, competitive marketplace; and2. They lack a full marketing strategy, and focus solely on social media.We also discuss the re-launch of the podcast, the reasons for the absence and some very exciting new things just over the horizon. To join the waitlist to find out what they are, visit www.steviesayssocial.com/waitlist.Today's...
2018-10-2219 min
Lifestyle Business SchoolWhy Social Media Likes Don't Pay the Bills (And What to Focus on Instead)Social media is one of the most powerful and cost effective marketing platforms currently available to small business.In the past few years, we’ve personally witnessed countless businesses completely transformed with good socials and a strong content marketing strategy. Brand awareness, leads, sales — it’s all possible.And yet, there are still so many businesses struggling to make it work for them.Why?It comes down to this.Likes don’t pay the bills.In today's episode, we'll cover why social media likes don't pay the...
2018-09-1127 min
Lifestyle Business SchoolHow to Use Facebook Live and Instagram Stories for Business with Emily Spicer-StuartIn this podcast episode, we cover how to use both Facebook Live and Instagram Stories for Business with Business Marketing Coach Emily Spicer Stuart.As a business coach working so closely with her clients, it’s super important that her potential clients feel like she is someone that they can connect with.This is something that is true for most service-based businesses; the biggest barriers to someone working with you are showing that you are someone that knows what they are doing, and also that you are someone that they like and can relate to....
2018-09-0438 min
Lifestyle Business SchoolFive Ridiculously Awesome Social Media Ideas From BaliIf you’ve been following along on my Instagram, you’ll know that I’ve just spent two months in paradise aka Bali. In between sunset drinks, margaritas every day and spending weekends at beach clubs - yes, that’s the truth, and yes, I REALLY REALLY now need to stop drinking cocktails, get healthy and get back into a routine - I had quite a lot of time to think.After having far too much time to think and spending far too much time eating my breakfasts, lunches and dinners in full - and empty - restaura...
2018-08-2718 min
Lifestyle Business SchoolDIY Video Marketing Tips for Facebook and Instagram with Nicky Felton, Play CreativeIn this episode, we dive into DIY video marketing tips for Facebook and Instagram.Nicky Felton is the co-founder of Play Creative, a storytelling focused video production company. In this episode, we get her insights into EVERYTHING video.ShownotesAn in-depth rundown of different types of video across Facebook and Instagram; including the Facebook Newsfeed, Facebook Live, Instagram Stories and IGTV;Our predictions on the future of IGTV;Some awesome content ideas for producing your own video content;The power of a short 'About Us' video for social media;Ways to use...
2018-08-2148 min
Lifestyle Business SchoolFacebook Ads | Facebook Ad Targeting ChangesAs one of the most targeted forms of advertising available anywhere, Facebook ads is at the very top of my list when it comes to paid marketing options - both on and off Facebook.If you aren’t familiar with Facebook ads, or you would like a bit of a 101 overview, please head back to the Facebook 101 episode, which is a fabulous overview of the Facebook ads platform.In this episode, we are going to dive specifically into Facebook targeting, and in particular, some Facebook ad targeting changes that have come into effect over the pas...
2018-08-1419 min
Lifestyle Business SchoolHow to Start a Successful Youtube Channel for Your Business with Louise Henry, Solopreneur SidesickEver wanted to start a successful Youtube channel for your business, but you’ve been unsure where on earth to start?Or perhaps you haven’t even considered Youtube, but when I tell you that it’s the second BIGGEST search engine after Google [aka a huge opportunity for getting your business searched by new eyeballs] you start paying a little more attention?Either way, this episode is for you!In episode 31 of the Stevie Says Social podcast, I interview Louise Henry of Solopreneur Sidekick. Louise has committed to producing two episodes a week o...
2018-07-3031 min
Lifestyle Business SchoolSocial Media and Content Collaborations with Jess Ruhfus, CollabosaurusThere are a few strategies that I think have the ability to completely supercharge your social media, marketing and entire business. One of those is, without a doubt, social media and content marketing collaborations.Within 6 months of starting to do this, I was able to quit my full-time job and start my business with a fully booked roster of clients.I have never 'pitched' for work in the traditional sense since.So yeah, collaborations work and I'm pretty damn passionate about them.Chatting about all things collaboration marketing on the podcast...
2018-07-2423 min
Lifestyle Business SchoolSEO Basics for Small Business with Karlie Plowman, TechnobirdIn this episode, we are diving into the basics of SEO for small businesses with special guest Karlie Plowman from Technobird.If you're a small business that's guilty of sticking your head in the sand when it comes to all things SEO and putting it in the too hard basket, I feel ya. I used to be there myself.It was, quite frankly, all a little bit overwhelming and so I stuck to posting on social and, when it came to digital marketing, leaving it at that.Now?It's a different...
2018-07-1644 min
Lifestyle Business SchoolFacebook Ads 101 | Beyond the BoostFacebook advertising is so hot right now.EVERYONE is banging on about it.But WHY? What’s all the fuss about?Before getting into the nitty-gritty technical stuff, let's break it down and find out how it is that Facebook ads came to be the new holy grail of online marketing.There’s three contributing factors.In this episode, we'll be talking about Facebook advertising, what it is, why it's so amazing and a bit of a Facebook Ads for dummies 101.Full show notes for all...
2018-07-0331 min
Lifestyle Business SchoolSix Common Social Media Mistakes and How to Avoid Making ThemSocial media can be TOUGH.There’s so much to learn and get right. It can be tough to feel like you’ve really got a handle on things and you’re not making mistakes.But, don’t worry guys - I've got your back.In this episode, we cover a few common social media mistakes you need to avoid making plus a few home truths to know too, and I’m here to tell you exactly what they are.Full show notes for all episodes can be found at htt...
2018-06-2512 min
Lifestyle Business SchoolStarting with Why and Launching an Online Program (and Business) You're Proud Of with Alex Richardson, Duo PilatesIn today’s episode, I interview Alex Richardson. Alex is the owner of Duo Pilates and creator of the soon to be (re)launched 12 week online pilates program, ‘The Duo Pilates Method’.In this episode, we discuss:Alex’s story, and her journey from being a nurse to starting her own Pilates studio;The law of attraction and the impact it had on Alex’s decision to start a business;The importance of mindset in the early stages of business ownership;How setting up systems and processes has given Alex the freedom to leave the business;Alex’s dec...
2018-06-2148 min
Lifestyle Business SchoolBranding and Social Media for Small Business | How to Think Like a Lifestyle Brand with Girl Friday IPIf you're a small business looking to build your business, let me give you a hot tip - nailing your branding first and then your social media efforts will get you most of the way there.Fi from Girl Friday IP is someone who has leveraged both of these things to build a kick-ass business.As a service provider in a typically unsexy industry, Fi's 'think like a lifestyle' brand philosophy has provided her year old business with traction - referrals, business, exposure and recognition - that would never have been possible had she just...
2018-06-1442 min
Lifestyle Business SchoolHow to Achieve Anything You WantEver sat at home on a Friday night, content with your life and your 9 – 5 but with a niggling feeling in the back of your mind wondering - is this all there is?Or wondered where all of the hopes and goals you *used* to have have gone, buried under bills and debts and obligations? Or maybe dreamed of doing more, but flopped on the couch at the end of a long work day exhausted and unsure of where to even start?I have, and it sucks.When you're in that place, looking forward to...
2018-06-1114 min
Lifestyle Business SchoolHow to Run a Successful Social Media CompetitionIn this episode, we cover how to run a social media competition for your business with social media competition expert, Sukina Harrison of Origami Globe.We will cover the following:The three best ways to supercharge your social media efforts;The reasons for running a social media competition;A step-by-step overview to running a social media competition;The importance of planning your social media competition in advance;How long a high-value social media competition should ideally run for;How to prepare for a competition;What to do during a competition;What to do after a competition...
2018-06-0630 min
Lifestyle Business SchoolHow to Build Your Personal Brand Online With Social MediaWhether you’ve heard of ‘personal brand’ or not, the truth is that you already have one.Personal brand simply means your reputation.How you are perceived in the eyes of others.What people think and say about you when you’re not around.And in 2018 it’s not just what people are saying about you when you’re not in the room that matters. It’s what people are saying about you online. Or in some cases, what they’re NOT saying.Full show notes for all episodes can...
2018-06-0319 min
Lifestyle Business SchoolHow to Acquire and Retain Customers for your eCommerce Business with Social Media (with Lucy Bloomfield)Do you want to know how to grow your eCommerce business using social media?More specifically, do you want to know how to acquire new customers plus nurture and retain your existing ones from someone who has done it all before?If so, you're in luck.In this episode, I interview Lucy Bloomfield. Lucy built her own eCommerce business, Trefiel, from 0 to 10,000 customers, with 40% customer retention, in just 18 months.We discuss how she successfully leveraged social media and other digital marketing activities to build her business.Full...
2018-05-3133 min
Lifestyle Business SchoolWhy Creating Connection is the Key to Social Media SuccessBuckle in guys, because in this episode we're going deep.Sure, I know you’ve got a biz and you’re bloody busy and time is ticking and you’re all like JUST TELL ME HOW TO MAKE SOME GODDAMN MONEY THROUGH SOCIAL MEDIA DAMMIT.I get it.We’re ALL spinning our wheels, and when it it comes to social we just want to crack the damn code - and quickly, because we have a million other things to do.The thing is though, that all of the lazy, so-called ‘quick win’...
2018-05-2015 min
Lifestyle Business SchoolThree Ways to Be More Social on Social MediaMedia and traditional advertising has always given businesses the opportunity to distribute a message to an audience. Social media ain’t traditional media, though. And treating it as such by *just* pushing out content, ads and talking about yourself is one of the BIGGEST mistakes a business can make.Why?Well, it’s called SOCIAL media for a reason.Its real power lies in the opportunity it gives your business to connect DIRECTLY with your potential clients. Once you know who your ideal client is, social media allows you to find where they’re han...
2018-05-2014 min
Lifestyle Business SchoolGood Karma Business | There's Enough 'Yoga' to Go AroundOne thing I’m really super passionate about is that we are all, as small business owners, in this together.Whether we’re all working in digital marketing, or copywriting, or real estate, or whatever, I truly believe that it’s by supporting each other that we succeed.NOT by competing.Not by looking over the fence and comparing.And certainly not by tearing others down.I call it good karma business, that's what we'll be chatting about in this episode.Full show notes for all episod...
2018-05-2009 min
Lifestyle Business SchoolEmail Marketing Tips for Beginners with Two Girls and a LaptopThis episode is all about email marketing tips for beginners, with the lovely Helen and Jacqui from Two Girls and a Laptop.In this episode, we chat all about:The importance of NOT putting all of your eggs in the social media basket;How social media and email marketing can work beautifully together;Practical email marketing tips for beginners;The one thing that you need to be doing to supercharge your subscribers;The biggest mistake Helen and Jacqui made when they first got into email marketing;A cool little email tool for growing email subscriber numbers...
2018-05-1927 min
Lifestyle Business SchoolHow to Create a Killer Social Media Strategy (A Case Study)Let's get one thing straight.Crossing your fingers and hoping for the best isn't a social media strategy.I see TOO many businesses dive in, set up their socials, start posting like crazy and then STRUGGLE. Struggle to gain followers. Struggle with the follow/unfollow rubbish currently going on on Instagram. Struggle to get their posts seen. Struggle with what to post.So, rather than talking all social media strategy theory and watching your eyes glaze over, I thought I’d use the journey to launch Stevie Says Social (my own company) as a...
2018-02-0828 min
Lifestyle Business SchoolThe Stevie Says Social podcast is here!Very exciting times, guys.The Stevie Says Social podcast is here!If you're a business owner, marketer or social media marketer looking to learn how to sell more and attract more clients using social media marketing, this is the podcast for you!Episode one is a quick introduction, and a bit of insight into what you can expect from the podcast.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more? Here’s ho...
2018-02-0804 min