Shows
The Animalz Content Marketing PodcastStewart Hillhouse on the AI Playbook for Tomorrow’s Content TeamsIn this episode, Stewart Hillhouse shares a refreshingly practical perspective on how content teams can thrive in an AI-accelerated environment. Fresh from a three-year run as Head of Content at Mutiny and now heading to StoryArb as VP of Content, Stewart offers concrete workflows, AI prompting techniques, and a clear vision for how content teams should restructure for maximum impact.His approach emphasizes both speed and creativity—advocating for shorter planning horizons, integrated quarterly campaigns, and transparent marketing that acknowledges the audience's sophistication. Most importantly, he provides a framework for the "content team of the future" that le...2025-03-1343 min
Best Story WinsEp. 66 Stewart Hillhouse of storyarbThe marketers who know how to wield AI as a force multiplier are already outpacing everyone else. Are you evolving fast enough to stay relevant?In this episode, we sit down with Stewart Hillhouse, VP of Content at storyarb, to explore the evolving B2B marketing flywheel—where AI, creativity, and strategy must work together to keep brands growing. Stewart explains why the old approach to content marketing is dying and how today’s marketers need to think and work differently in this new AI-powered future.We also discuss:The three high-value roles marketers should be f...2025-03-0648 min
Marketing PowerupsStewart Hillhouse's Conference Content PlaybookStewart Hillhouse, Head of Content at Mutiny, shares his conference content playbook. Download free powerups cheatsheet: https://marketingpowerups.com/044/🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strategic partner that’s helped B2B SaaS companies...2023-11-1050 min
Content, BrieflyMutiny: Stewart Hillhouse's "owned audience" frameworkOn episode #24, Jimmy speaks with Stewart Hillhouse from Mutiny. They discuss:- Mutiny's long-term approach to building trust- Why Stewart eschews SEO in favor of an owned audience approach- Why he doesn't milk content or community for metrics👉 You can follow Stewart Hillhouse on LinkedIn here: https://www.linkedin.com/in/stewarthillhouse/👉 You can learn more about Mutiny here: https://www.mutinyhq.com/2023-09-1837 min
Content LogisticsHow to scale your B2B company newsletter to 25K with Stewart HillhouseIn this episode of Content Logistics, host Camille Trent engages in a deep dive with Stewart Hillhouse, Head of Content at Mutiny. They explore the personal nature of email as a medium, contrasting it with the more public domain of blog posts. Stewart shares his journey into content marketing, which began with launching his podcast and reaching out to marketers for insightful conversations.The discussion pivots to the power of newsletters and the strategies for audience growth. Stewart shares his insights on creating sections within newsletters, making them more digestible and engaging for the readers. He also...2023-06-0755 min
The Revenue Cafe#54 - The Counter-Intuitive Way to Create Content That Converts (Part 2) - with Stewart HillhouseOn this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Stewart Hillhouse, Head of Content at Mutiny. Stewart shares his key takeaways on content that converts: get comfortable with zero-click content, stop producing random acts of content, and build future pipelines by leveraging super fans.HIGHLIGHT QUOTESZero-click content leads to more clicks - Stewart: "Giving away 80% of the content without a click actually gets your message across, makes you seem more interesting, and counterintuitively, actually leads to more clicks."You can find out more about Stewart in the...2023-03-2909 min
The Revenue Cafe#53 - The Counter-Intuitive Way to Create Content That Converts (Part 1) - with Stewart HillhouseOn this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Stewart Hillhouse, Head of Content at Mutiny. His hot take is that over-indexing on conversion focused content actually decreases your conversion rates and makes it harder to prove the pipeline for content marketing. He shares his 3-step process in creating content: get insight from the audience, choose a repeatable and practical format, and string it together into a larger narrative.HIGHLIGHT QUOTESContent that’s focused LESS on conversion actually converts more - Stewart: "Content that isn't focused on driving a ne...2023-03-2808 min
The Great Unfamous(#4) Stewart Hillhouse: How 'Jedi' Ty Smith Taught Me to Be WoodsyCanadian Ty Smith, is a river expert. He earned a BScH and MSc in Environmental Science, teaches white water rescue and has guided on rivers from Ottawa to Chile. But when Stewart Hillhouse met him at the age of 7, Ty was just a camp counselor at Camp Hurontario. His impact on Stewart sparked his passion for green spaces, the wilderness and a commitment to something Ty refers to as "being woodsy". Stewart would cross paths with Ty again at age 14, and once more in his 20s, each time revealing new learnings that he carries with him today.
The...2022-04-0134 min
B2B Podcasting | A show about the ultimate B2B sales & marketing strategyHow to use a B2B podcast to become a subject matter expert - with Stewart Hillhouse | B2B PodcastingDo you leverage your podcast to grow your thought leadership? 👀
Business leaders should jump at the opportunity to have their own video podcast—it’s a perfect chance to share their niche expertise and provide value to their audience, all in one go.
The latest episode of B2B Podcasting is full of insight and clarifies how you can maximize your content creation strategy for ALL your social media platforms.
We sat down with Stewart Hillhouse, head of content at Mutiny and host of “Top of Mind” podcast. His experience as a content creator and podcast hos...2022-03-0249 min
Top Of Mind with Stewart HillhouseHow To Achieve Course-Market Fit with Wes KaoCreating a course can be a daunting task. From content to pricing, there are a lot of unknowns when getting started. Wes Kao joins Stewart Hillhouse to discuss the 12 levers she uses to simplify course design to ensure course-market fit.
On this episode of Top Of Mind, Wes and Stewart discuss:
• How to transform your students through your course
• How to design a course that you enjoy teaching
• How to get students to sign up for your course
• And So Much More
Wes Kao is the Co-Founder of Maven and previously co-founded the altMBA with Seth Godin.
Twitter: https://twitter.com/wes...2021-10-0640 minTop Of Mind with Stewart HillhouseBest Of: Why All Marketers Must Have A Point of View with Mayur GuptaConsumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just topline revenue.
On this episode, Mayur and Stewart discuss:
• How At A Systematic Level, Marketing Is All About Behaviour Change
• Why Marketers Must Now Have A Blend of Analytical and Creative Skills
• How He Balances Profitability with Purpose
• And So Much More
Mayur is CMO at Gannet (USA Today) who's previously run teams at Freshly, Spotify, and Kimberly-Clark
LinkedIn: https://www.linkedin.com/in/inspiremartech/
Connect with Stewart...2021-08-0437 minTop Of Mind with Stewart HillhouseBest Of: The Secret to Choosing a Terrific Name with Louise KarchHow do you know if you company has a bad name? When your accountant tells you you're not making enough money. Louise Karch (a.k.a. The Name Whisperer) joins Stewart Hillhouse to give a Masterclass on company naming.
On this episode of Top Of Mind, Louise and Stewart discuss:
• The two most important questions you need to ask when testing a new name
• How the sounds we hear influence our emotions
• How to take advantage of our brains wiring to stand out in a crowd
•And so much more
Louise Karch is the author of the award winning book: Word Glu...2021-07-3036 min
A New Wave of EntrepreneurshipFake it till ya make it | It’s all about practice with Stewart HillhouseIn Episode 03 of Season 02, we sit down with Stewart Hillhouse, 2017 Fellow, a content marketer and podcast-showrunner with a passion for storytelling and who can run a 5km race under 4:15 per kilometer.
A Senior Content Lead at Demand Curve by day and host of Top of Mind podcast by night. How does a Bachelor of Science in Forestry grad with a master of Engineering and Entrepreneurship end up as a content-writing expert? Stewart shares his journey to building writing hacks, content creation into tech, and effectively using social media platforms like LinkedIn to practice communication.
If y...2021-07-2843 minTop Of Mind with Stewart HillhouseBest Of: A Masterclass in Content Distribution with Ross SimmondsContent can be a powerful growth channel, but only if people see your work. Ross Simmonds joins Stewart Hillhouse to share his process for getting your work in front of the right people. In this episode of Top Of Mind, Ross and Stewart discuss:
- His Playbook To Distributing A Podcast Episode
- How B2B Marketers Can Take Inspiration From B2C (And Win With It)
- Why You Need To Take Control of Your Distribution (Because Google and Facebook Don't Care About You)
- And So Much More
Ross Simmonds is the author of Standout (https://rosssimmonds.com...2021-07-2345 minTop Of Mind with Stewart HillhouseBest Of: How To Accelerate Your Marketing Career Using LinkedIn with Katie MitchellConsistently sharing your ideas publicly is one of the most predictable ways to grow a network and accelerate your career opportunities. But where exactly should you start (and more importantly, how to keep going)? Katie Mitchell joins Stewart Hillhouse to share how she uses LinkedIn to practice her craft and grow as a marketer.
On this episode of Top of Mind, Katie and Stewart share:
• The Exact Steps To Getting Started Writing on LinkedIn
• The Formula For A Great Post
• Why Building A Personal Brand Is A Sought After Skill
• And So Much More
Katie Mitchell is Head of Marketing at UserL...2021-07-1438 minTop Of Mind with Stewart HillhouseBest Of: Your Content Is Boring – Here's How To Fix It with Devin ReedWhat do the best businesses know about content marketing that others miss? In this episode, we learn that it really only comes down to three things. Devin Reed joins Stewart Hillhouse to go deep on what makes for good content and a good content strategy.
On this episode of Top Of Mind, Devin and Stewart chat about:
• Devin's Three-Part Content Formula
• Why He Doesn't Mind Sending Apology Emails To His Customers
• The Biggest Mistake He Sees Other Content Teams Making
• And So Much More
Devin Reed is Head of Content Strategy at Gong, and the host of Reveal: The Revenue Intellig...2021-07-0835 minTop Of Mind with Stewart HillhouseHow Brand and Performance Marketing Can Work Together with Charlie GrinnellThe best brands in the world require brand and performance marketers who are both data-savvy while still being creative. Charlie Grinnell joins Stewart Hillhouse to share how he uses data to inform his creative and strategic decisions.
On this episode of Top of Mind, Stewart and Charlie discuss:
• How brands like RedBull and Lululemon make marketing strategy
• Why he believes marketing is a combination of art and commerce
• How a video idea generated over 100M views
• And so much more
Charlie Grinnell is the CEO of RightMetric
LinkedIn: https://www.linkedin.com/in/charliegrinnell/
Twitter: https://twitter.com/CharlieGrinnell
RightMetric: http://r...2021-06-3041 minTop Of Mind with Stewart HillhouseA Step-By-Step Content Strategy (And How To Execute It) with Melanie DezielTactics without a strategy lead to wasted efforts. But a strategy without doing the work won't get you anywhere. It's important to strike a balance between strategy and execution. Melanie Deziel joins Stewart Hillhouse to share a step-by-step content strategy and how to execute it successfully.
On this episode of Top Of Mind, Melanie and Stewart discuss:
• How to design a strategy that gets you to your ideal goals (fast)
• 4 key questions every content marketer should ask themselves
• How to come up with unlimited content ideas
• And so much more
Melanie Deziel is the author of The Content Fuel Framework and the...2021-06-2342 minTop Of Mind with Stewart HillhouseHow To Tell Stories That Change The World with Robbie CrabtreeStories have the power to influence people and inspire massive change. But without compelling communication, important causes and businesses get ignored. Robbie Crabtree joins Stewart Hillhouse to share his frameworks for crafting stories that can change the world.
On this episode of Top of Mind, Stewart and Robbie discuss:
• How to identify and refine your "go-to" story that's guaranteed to land
• Questions you need to ask yourself before designing a piece of communication
• How to live a life of maximizing reward instead of minimizing risk
• And so much more
Robbie Crabtree is the founder of Performative Speaking and a mostly retired tr...2021-06-1642 minTop Of Mind with Stewart HillhouseHow To Make Content Work For You (And Your Company) with Amanda NatividadThe best B2B content marketers know that there's a fine line between getting results now, and setting yourself up for success in the future. Amanda Natividad joins Stewart Hillhouse to explain how this concept works for both businesses and your career.
On this episode of Top Of Mind, Amanda and Stewart discuss:
• What the best SEO businesses understand about content that others miss
• How to use content as a service to reach growth goals
• Why video content is a big bet
• And so much more
Amanda Natividad is Head of Content at ShipBob
Twitter: https://twitter.com/amandanat
LinkedIn: https://www...2021-06-0935 minTop Of Mind with Stewart HillhouseHow To Design An Intentional Marketing Career with Andrew CaplandA career in marketing is often not linear. Without guidance and intent you might waste time or be unaware of opportunities to advance your career and your skillset. Andrew Capland joins Stewart Hillhouse to share frameworks for an intentional career in marketing.
On this episode of Top Of Mind, Andrew and Stewart discuss:
• How to find a mentor that will accelerate your career
• What you need to do in your first 30 days in a new role
• How to identify the right company for your skillset
• And so much more
Andrew Capland is a growth marketer and teacher at Delivering Value
Twitter...2021-06-0234 minTop Of Mind with Stewart HillhouseHow To Make Ads That Feel Like A TV Show with Danielle Hope DiamondThe most effective video ads don't try to be ads – they try to be the TV show. Danielle Hope Diamond joins Stewart Hillhouse to share how you can create video content that your audience will actually want to watch.
On this episode of Top Of Mind, Danielle and Stewart discuss:
• A storytelling framework that B2B audiences love
• The video content strategy she used at Drift and Privy
• How to create high quality branded content with just an iPhone
• And so much more
Danielle Hope Diamond is the Founder of Epiq Media
Twitter: https://twitter.com/dhopediamond
LinkedIn: https://www.linkedin.co...2021-05-2640 minTop Of Mind with Stewart HillhouseYour Audience Hates Funnels – Use This Framework Instead with Ashley FausCustomers hate getting forced down a content funnel, and yet marketers continue to do it. Ashley Faus joins Stewart Hillhouse to share why adopting a Playground Strategy for your content will lead to more qualified customers.
On this episode of Top Of Mind, Ashley and Stewart discuss:
• How to create a Content Playground strategy
• Why your audience is not the same as your leads
• How to map your content to the depth of understanding of your audience
• And so much more
Ashley Faus is the Content Strategy Lead for Software Teams at Atlassian
LinkedIn: https://www.linkedin.com/in/ashley-faus-2904547/
Twitter...2021-05-1940 minTop Of Mind with Stewart HillhouseWhat Poker Can Teach You About Growth Marketing with Jon OberlanderGrowth marketers have a difficult problem to solve: how to get the most return on investment on an ever-changing playing field. Jon Oberlander joins Stewart Hillhouse to share how he uses experiences from being a professional poker player to grow the world's best DTC brands.
On this episode of Top Of Mind, Jon and Stewart discuss:
• How stock trading, law, and poker playing lead Jon to growth marketing
• The strategies he uses to give his clients hockeystick growth
• What's next for digital advertising
• And so much more
Jon Oberlander is the CEO of Ampush
LinkedIn: https://www.linkedin.com/in/jonoberl...2021-05-1237 minTop Of Mind with Stewart HillhouseHow To Eliminate Your Riskiest Assumptions with Sara Sodine ParrIncorporating customer research into your business isn't as difficult as you might think. And the insights you'll collect will be worth their weight in gold. Sara Sodine Parr joins Stewart Hillhouse to share how customer research can help you create a competitive advantage.
On this episode of Top Of Mind, Sara and Stewart discuss:
• Sara's top research tips that you can steal today
• Why the wording of your questions makes all the difference
• Why NPS surveys are broken (and how to fix them)
• And so much more
Sara Sodine Parr is the Lead Experience Researcher at Airbnb
Twitter: https://twitter.com/SaraS...2021-05-0533 minTop Of Mind with Stewart HillhouseHow To Have More Damn Good Conversations with Joe FerraroWe have conversations every day but are never taught how to do them well. But those who have a mastery of asking questions have a huge leg up professionally and personally. Joe Ferraro joins Stewart Hillhouse to share the anatomy of what makes for a damn good conversation.
On this episode of Top Of Mind, Joe and Stewart discuss:
• How to ask better questions (and get more interesting answers)
• Why asking High-velocity questions will make you a better conversationalist
• Frameworks to improve your conversations today
• And so much more
Joe Ferraro is the creator of Damn Good Conversations and the host of...2021-04-2854 min
Travis Makes Money586: Stewart Hillhouse | How to Engineer LuckSamuel Goldwyn once said, “The harder I work, the luckier I get.” Today, Stewart Hillhouse is with us to share how his decisions and hard work put him in the position to be ready for luck to strike. Stewart is the host of the Top of Mind Podcast where he interviews world-class people in creativity, and some of the smartest minds in marketing. He is the Head of Audience Growth at Customer Camp as a masterful content marketer with experience in organic growth, and an expert at attention economy. I’m so excited to tap int...2021-04-2634 min
Travis Makes Money586: Stewart Hillhouse | How to Engineer LuckSamuel Goldwyn once said, “The harder I work, the luckier I get.” Today, Stewart Hillhouse is with us to share how his decisions and hard work put him in the position to be ready for luck to strike. Stewart is the host of the Top of Mind Podcast where he interviews world-class people in creativity, and some of the smartest minds in marketing. He is the Head of Audience Growth at Customer Camp as a masterful content marketer with experience in organic growth, and an expert at attention economy. I’m so excited to tap int...2021-04-2629 minTop Of Mind with Stewart HillhouseHow To Experiment With New Marketing Channels with Tina DonatiMarketing moves quickly. And if you're not trying new channels and content types, you may fall behind. Tina Donati joins Stewart Hillhouse to share what she's learned from being on the cutting edge of content marketing.
On this episode of Top Of Mind, Stewart and Tina discuss:
• How to interview your customers to get the best stories
• The opportunity that holds back DTC brands from growth
• Tina's biggest tips from hosting 50+ hours on Clubhouse
• And so much more
Tina Donati is a content marketer and host of The GenZ DTC Club on Clubhouse
Twitter: https://twitter.com/Tina_Donati
LinkedIn: https...2021-04-2138 minTop Of Mind with Stewart HillhouseHow To Grow Your YouTube Channel +100K in 12 Months with Mitchell CohenBehind any full-time content creator is a small team making all the magic happen. But quality content alone won't grow your audience. Mitchell Cohen joins Stewart Hillhouse to share his lessons learned in growing Noah Kagan's audience by over 100K people in less than a year.
On this episode of Top Of Mind, Mitchell and Stewart discuss:
• Why you should only focus on one growth goal at a time
• How he's going to get the YouTube to 250,000 by next year
• The biggest lessons learned about growing an audience
• And so much more
Mitchell Cohen is the Executive Producer of Noah Kagan's...2021-04-1434 minTop Of Mind with Stewart HillhouseThe Playbook For Creating A Media Company with Brad WolvertonBefore The Hustle was acquired by Hubspot, it started as an event business. But the real value came from growing that audience into a newsletter with over 1.7MM readers. Brad Wolverton joins Stewart Hillhouse to discuss what the true value of a media business is and what others can learn from The Hustle.
On this episode of Top Of Mind, Brad and Stewart discuss:
• The difference between traditional media and new media businesses
• Advice for those interested in self-publishing
• Why Hubspot decided to acquire The Hustle (and why they agreed)
• And so much more
Brad Wolverton is the Head of Content...2021-04-0731 min
Top Of Mind with Stewart HillhouseConversational Design: Everything Marketers Need To Know with Emily LonettoSmart speakers have over a 30% adoption rate, with the number of voice-enabled devices growing every single day. Emily Lonetto joins Stewart Hillhouse on Top Of Mind to share where the opportunities are for marketers when it comes to conversational design & voice apps.
On this episode of Top Of Mind, Emily and Stewart discuss:
• The two most important design considerations for voice apps
• How to distribute your voice app (and get people using it)
• A simple framework to identify conversational design opportunities
• And so much more
Emily Lonetto is Head of Growth, Partnerships & Community at Voiceflow
Twitter: https://twitter.com/EmilyLonetto
LinkedIn...2021-03-3134 min
Top Of Mind with Stewart HillhouseBehind-the-Scenes of a 2M+ Person Email List with Phoebe BainIf you're going to put in the effort to build an audience, it's a smart move to actually own that relationship. Email newsletters is one of the most tried and true method to do so. Phoebe Bain joins Stewart Hillhouse to share behind the scenes of writing for hundreds of thousands of readers each week.
On this episode of Top Of Mind, Phoebe and Stewart discuss:
• Copywriting tips every marketer should know
• Her process to create top-tier 3x per week newsletter
• Morning Brew's multi-million dollar newsletter formula
• And so much more
Phoebe Bain is the marketing writer for Marketing Brew
Twitter...2021-03-2429 min
Top Of Mind with Stewart HillhouseWriting In Public: Why, How & What's Next with Stew FortierThere has never been a better time to share your ideas publicly as a writer. But at the same time, it has never been harder to stand out from the crowd. Stew Fortier joins Stewart Hillhouse on this episode of Top Of Mind to explain the ins and outs of writing in public.
On this episode of Top Of Mind, Stew and Stew discuss:
• The best advice for anyone just getting started writing in public
• What Stew needed to validate before starting his writing community, Compound Writing
• Trends that Stew is betting on for the future of writing
• And so much mor...2021-03-1749 min
Top Of Mind with Stewart HillhouseHow To Attract More Of Your Favourite Customers with Adrienne BarnesBeing clear on who your ideal customer will mean the difference between hearing thunderous applause and crickets. Adrienne Barnes joins Stewart Hillhouse on Top Of Mind to explain how to create your best buyer persona and attract more of your best customers.
On this episode of Top Of Mind, you'll hear:
• Why customer personas aren't supposed to be a one-and-done exercise
• The best ways to get insights from your customers
• Adrienne's favourite customer interview question
• And so much more
Adrienne Barnes is a content strategist and the founder of Best Buyer Persona.
LinkedIn: https://www.linkedin.com/in/adrienne-barnes-2001/
Twitter: https...2021-03-1030 min
Top Of Mind with Stewart HillhouseFrom Creator To CMO: Why Content Matters with Blake EmalWe might not know where the Creator Economy will end up, but one thing is for sure: those who create content will have more opportunities than those who don't. Blake Emal joins Stewart Hillhouse to share how creating content allowed him to fast-track his career towards being a CMO.
On this episode of Top Of Mind with Stewart Hillhouse, Blake and Stewart discuss:
• How Blake launched his first digital product
• Why testing new ideas and connecting with others is more important than followers
• What the absolute best content creators have in common
• And so much more
Blake Emal is the CMO of C...2021-03-0341 min
Top Of Mind with Stewart HillhouseContent Creators: The New Marketing Agency with Roger FigueiredoProfessional content creators are amazing at creating engaging content that their audiences love. So for a partnership between a brand and a creator to work, there need to be some ground rules. Roger Figueiredo joins Stewart Hillhouse to explain how the best partnerships are formed.
On this episode of Top Of Mind, Roger and Stewart discuss:
• The (very important) difference between an influencer and a creator
• How brands can use creators for content and distribution
• The business models of the most successful content creators
• And so much more
Roger Figueiredo is the VP of Marketing at #Paid.
Twitter: https://twitter.com/roge...2021-02-2428 min
Top Of Mind with Stewart HillhouseA Peek At The Future Of Marketing Roles with Tracey WallaceWith more channels than ever and more noise to overcome, marketing teams are seeing a drastic evolution in what they can look like. Tracey Wallace joins Stewart Hillhouse on Top Of Mind to explain what the future of marketing roles looks like.
On this episode of Top Of Mind, Tracey and Stewart discuss:
• How To Become A Great Writer (Hint: Learn How To Edit)
• Why Hiring An Agency Isn't The Only Project-Based Hiring Option
• How She's Building Her Remote Marketing Team
• And So Much More
Tracey Wallace is Head of Marketing at MarketerHire.
LinkedIn: https://www.linkedin.com/in/traceyrwallace/
Twitter...2021-02-1742 min
Growth Marketing TodayHow to Build a Personal Brand Through Podcasting with Stewart Hillhouse (GMT128)Podcasting isn’t new. It’s been around for over a decade now. However, it’s experienced a massive rise in popularity rise. It’s not surprising at all—after all, the low cost of creation and the ease of consumption has made podcasting the consummate way to reach niche audiences. Those qualities have also made the medium the perfect vehicle for those who would like to build a powerful personal brand.
In this episode, Stewart Hillhouse shares how he used podcasting as a way to build his personal brand.
In episode 128, you’ll learn:
How he measures the success of his podca...2021-02-1152 min
Top Of Mind with Stewart HillhouseHow To Build Momentum (And Get Buy-in) with Benyamin EliasThe best content marketers understand two things: how their work affects the business and how to get someone's attention. Benyamin Elias joins Stewart Hillhouse on Top Of Mind to explore how you can use momentum to make a dramatic effect on your business and to get the attention of the right people.
On this episode of Top Of Mind, Benyamin and Stewart discuss:
• What People Really Mean When They Say ROI (Return On Investment)
• The Best Way To Get Buy-In For Your Big Idea
• How The Content Marketing Landscape Will Look In The Future
• And So Much More
Benyamin Elias is the D...2021-02-1036 min
Top Of Mind with Stewart HillhouseHow Top Online Communities Get Built with Andrew GuttormsenSome of the most successful digital entrepreneurs use online communities to talk directly with their best customers. But until now there hasn't been a tool dedicated to online communities. Andrew Guttormsen joins Stewart Hillhouse to share how the best online communities are built.
On this episode of Top Of Mind, Stewart and Andrew discuss:
• What The Best Creators Understand About Creating Online Communities
• The Difference Between an Audience and A Community
• How Andrew's Company Circle Was Born (And The Problem They Solve)
• And So Much More
Andrew Guttormsen is the co-founder of Circle. Previously he was was VP of Growth & Marketin...2021-02-0338 min
Top Of Mind with Stewart HillhouseThe Good, Bad & Profitable of Influencer Marketing with Angelic VendetteAs social media continues to mature, so too will the role of influencer marketing on our feeds. Angelic Vendette joins Stewart Hillhouse on this episode of Top Of Mind to share what happens behind the scenes of highly effective influencer marketing campaigns.
In this episode, Angelic and Stewart talk about:
• What Questions To Ask Before Choosing An Influencer
• How Angelic Would Spend $1000 On An Influencer Marketing Campaign
• What Angelic Has Learned Managing Massive Influencer Campaings
• And So Much More
Angelic Vendette is the Head of Social Media & Influencer Marketing at Stitch Fix. She's also the founder of the sustainable faux fur bran...2021-01-2747 min
Top Of Mind with Stewart HillhouseA Playbook For Growing A DTC Brand with Sandro RocoStarting a Direct-To-Consumer (DTC) brand is really tough. But introducing a new category into an already busy industry? Only the smart survive. Sandro Roco joins Stewart Hillhouse to share how he's growing his beverage company Sanzo.
On this episode of Top Of Mind, Sandro and Stewart discuss:
• The Three Most Important Aspects of Any Physical DTC Product
• What Sandro Looks For In Any New Marketing Hire
• How To Create A Brand Story People Will Care About
• And So Much More
Sandro Roco is the founder of the beverage brand Sanzo.
Sanzo website: https://www.drinksanzo.com/
Twitter: https://twitter.com/alessand...2021-01-2036 min
Top Of Mind with Stewart HillhouseHow To Accelerate Your Marketing Career Using LinkedIn with Katie MitchellConsistently sharing your ideas publicly is one of the most predictable ways to grow a network and accelerate your career opportunities. But where exactly should you start (and more importantly, how to keep going)? Katie Mitchell joins Stewart Hillhouse to share how she uses LinkedIn to practice her craft and grow as a marketer.
On this episode of Top of Mind, Katie and Stewart share:
• The Exact Steps To Getting Started Writing on LinkedIn
• The Formula For A Great Post
• Why Building A Personal Brand Is A Sought After Skill
• And So Much More
Katie Mitchell is Head of Marketing at UserL...2021-01-1338 min
Top Of Mind with Stewart HillhouseGet Endless Content Ideas Using This Simple Framework with John BoniniOne of the most frustrating parts of creating content can be coming up with the ideas. Well, using this simple framework, you'll never again run out of content ideas for your blog, social, or video channels. John Bonini joins Stewart Hillhouse to talk all things content.
On this episode of Top Of Mind, John and Stewart discuss:
• The Importance Of A Repeatable Content Process
• The Three Things People Look For On Google
• Why You Should Think Like A Journalist When Writing Content
• And So Much More
John Bonini is the Director Of Marketing at Databox, and the founder of the Some Goo...2021-01-0640 min
Top Of Mind with Stewart HillhouseHow To Appear Like Your Brand Is Everywhere with Stephanie CoxPerception rules everything around us. But before going all-in on an idea, it's wise to first know what you want to be known for. Stephanie Cox joins Stewart Hillhouse to share how she manages to be seen everywhere her ideal customers are.
On this episode of Top Of Mind, Stephanie and Stewart discuss:
• How Perception Plays A Massive Role In Branding
• Why It's Better To Show Than To Tell
• Why She Thinks Marketing Qualified Leads Are Outdated
• And So Much More
Stephanie Cox is the Vice President of Sales and Marketing at Lumavate and the host of Real Marketers Podcast.
LinkedIn...2020-12-2330 min
Top Of Mind with Stewart HillhouseThe Path To Making $100K+ As A Content Marketer with Jimmy DalyThe job of a content marketer is not to write blog posts. Your job is to support the business. Jimmy Daly joins Stewart Hillhouse to share what he's learned from building a community of 1,900+ content marketers
On this episode of Top Of Mind, Jimmy and Stewart chat about:
• How Jimmy Is Getting His New Blog Off The Ground (As A Team of 1)
• What Content Marketers Who Make Over $100k Know That Others Don't
• How To Match Your Content Strategy With Your Business Strategy
• And So Much More
Jimmy Daly is the Founder of Superpath, a career resource for content marketers.
LinkedIn...2020-12-1642 min
Top Of Mind with Stewart HillhouseKeep Customers For Life Using These Onboarding Tips with Ramli JohnGetting a new customer is cool. But you know what's really cool? Keeping a customer for life. Ramli John joins Stewart Hillhouse to discuss why investing in user onboarding could save your business.
On this episode of Top Of Mind, Ramli and Stewart chat about:
• Why More SaaS Businesses Should Think Like Costco
• The 3 Things That Build High Converting User Onboarding
• Ramli's Favourite Examples of Quality Onboarding
• And So Much More
Ramli John is the Program Lead at the Product-Led Institute and the host of Growth Marketing Today.
LinkedIn: https://www.linkedin.com/in/ramlijohn
Twitter: https://twitter.com/ramlijohn
Podcast...2020-12-0944 min
Top Of Mind with Stewart HillhouseYour Content Is Boring - Here's How To Fix It with Devin ReedWhat do the best businesses know about content marketing that others miss? In this episode, we learn that it really only comes down to three things. Devin Reed joins Stewart Hillhouse to go deep on what makes for good content and a good content strategy.
On this episode of Top Of Mind, Devin and Stewart chat about:
• Devin's Three-Part Content Formula
• Why He Doesn't Mind Sending Apology Emails To His Customers
• The Biggest Mistake He Sees Other Content Teams Making
• And So Much More
Devin Reed is Head of Content Strategy at Gong, and the host of Reveal: The Revenue Intellig...2020-12-0235 min
Top Of Mind with Stewart HillhouseWhy All Marketers Should (Sometimes) Be Wrong with Alex MontasPerformance marketing is the science of turning attention into predictable revenue. But is that all? Alex Montas joins Stewart Hillhouse to explore the nuances of performance marketing.
On this episode of Top Of Mind, Alex and Stewart discuss:
• What Is A Traffic Arbitrage (And How You Can Find Your Own)
• How To Design A Campaign Hypothesis
• Whether Alex Thinks Brand and Performance Marketing Can Get Along
• What Makes a Great Performance Marketer
• And So Much More
Alex Montas is Global Head of Performance Marketing and Strategic Partnerships at Bloomberg.
Twitter:
LinkedIn: https://www.linkedin.com/in/almontas/
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Join Top Of Mind We...2020-11-2540 min
Top Of Mind with Stewart HillhouseIs Podcasting Right For You with Craig HewittPodcasting is having a moment in 2020, but what does the future hold for this unique channel? Craig Hewitt joins Stewart Hillhouse to explore what the future could look like for podcasting and whether it's the right channel for you.
On this episode of Top Of Mind, Craig and Stewart discuss:
• Why Craig Thinks Podcasting Is A Unique Type Of Content
• The Biggest Mistakes Podcasters Make
• Questions To Ask Before Starting A Podcast
• What All The Best Podcasts Have In Common
• And Much More
Craig Hewitt is the founder of Castos, Podcast Motor, and the host of Rogue Startups
Twitter: https://twitter.co...2020-11-1840 min
Top Of Mind with Stewart HillhouseHow To Host A Killer Virtual Event with Yaw AningOn this episode of Top of Mind Yaw and Stewart discuss:• The Equation To Going From Unknown To Well-Loved In The Industry• What DTC Marketing and Dating Have In Common• The By-Products Of Hosting A Great Event• How To Attract A-List Speakers• And So Much MoreYaw Aning is the CEO and Co-Founder of Malomo, a revenue and loyalty platform for e-commerce DTC companies.Malomo: https://gomalomo.com/Twitter: https://twitter.com/yawaLinkedIn: https://www.linkedin.com/in/yawaning/2020-11-1134 min
Top Of Mind with Stewart HillhouseThe Reality Of Marketing A Startup with Lucy HeskinsWorking at a startup is very different than any other working experience out there. In many cases, you have to market something that isn't necessarily built yet. Lucy Heskins joins Stewart Hillhouse to share her experience of using marketing content as a way to validate product-market fit early on.
In this episode, Lucy and Stewart discuss:
• Questions Every Marketer Should Ask Before Joining A Startup
• How To Use Content To Validate An Idea Quickly and For Cheap
• The Number 1 Marketing Skill Employers Are Looking For
• How She Learns From Her Customers
• And So Much More!
Lucy Heskins is an Early-Stage Startup Ma...2020-11-0433 min
Top Of Mind with Stewart HillhouseMastering The Attention Economy with Ari LewisAttention is now one of the most valuable assets going. Without knowing how to get it, your ideas will struggle to get off the ground. Ari Lewis joins Stewart Hillhouse to teach him all he's learned about the Attention Economy.
In this episode, Stewart and Ari discuss:
• Ari’s Biggest Lesson For Content Creators
• The Biggest Threats To Established Brands
• The Rise of the Personality-Driven Business
• And So Much More
Ari Lewis is the host of Mastering The Attention Economy and a communication specialist.
Twitter: https://twitter.com/amlewis4
Newsletter: https://www.arilewis.com/subscribe2020-10-2829 min
Top Of Mind with Stewart HillhouseHow To Create Branded Content Without Sounding Phoney with David BatesThere are a thousand ways for your brand to get the attention of your audience. David Bates joins Stewart Hillhouse to explain how to ensure your story doesn't get jumbled when sharing across platforms.
In this episode, David and Stewart discuss:
• How To Content Create Paths For Your Customer To Navigate Safely
• Why It's Crucial to Create Opportunities To Interact With Your Brand
• Unique Strategies to Create Content (Without Spending A Lot)
• How To Maximize The Value of Your Media Assets
• And So Much More!
David Bates is the CEO and Creative Director at Bokeh Agency. They produce content for brands lik...2020-10-2129 min
Top Of Mind with Stewart HillhouseHow To Get (And Keep) A Subscription Customer with Chase AldertonSubscription business models require a different set of marketing skills to keep customers happy. Chase Alderton joins Stewart Hillhouse to share the common trends he's seen across 10,000+ subscription businesses.
In this episode, Chase and Stewart discuss:
• Business Models That Work Well With Reoccurring Charges
• How To Avoid Customer Churn
• The Three Steps To A Profitable Subscription Business
• The Biggest Hurdle Marketers Need To Get Customers Over
• And So Much More
Chase Alderton is the Growth Marketing Manager at Recharge Payments
LinkedIn: https://www.linkedin.com/in/chasealderton/
Recharge: https://rechargepayments.com/2020-10-1439 min
Top Of Mind with Stewart HillhouseWhy Decision Makers Are Scared Of You (And What To Do About It) with Michael HaynesWhen it comes to B2B marketing, your biggest competitor is status quo. Michael Haynes joins Stewart Hillhouse to discuss how to impress your B2B buyer and not scare them off.
In this episode, Michael and Stewart discuss:
• The 4 Things That B2B Buyers Are Looking For Right Now
• How To Position Yourself As A Trusted Advisor To Your Customer
• Why You Need To Listen On Three Levels To Understand Your Customer
• How To Get Clarity On Your Customer's Buying Process
• And So Much More
Michael Haynes is a B2B customer specialist and the author of Listen, Innovate, Grow.
Lis...2020-10-0737 min
Top Of Mind with Stewart HillhouseStop Guessing What Your Customer Wants To Hear with Katelyn BourgoinWhoever gets closer to the customer, wins. Katelyn Bourgoin joins Stewart Hillhouse to explain how to get inside the mind of your customer to really understand what they need.
In this episode, Katelyn and Stewart discuss:
• Why You Should Be Talking with Your Buyers (And Not Your Prospects)
• The Most Common Barriers Keeping People From Doing Customer Research
• Her Exact Gameplan If You Only Have 30 Minutes With A Buyer
• And So Much More
Katelyn Bourgoin is a customer-obsessed marketer and the founder of Customer Camp.
Twitter: https://twitter.com/KateBour
LinkedIn: https://www.linkedin.com/in/kallenro/
Customer Camp: https://customer2020-09-3038 min
Top Of Mind with Stewart HillhouseLevel-Up Your Content Repurposing Game with Amber KhanBeing consistent at creating content can become an annoying chore if you don't have the right systems in place. Amber Khan joins Stewart Hillhouse to share her system for creating thumb-stopping content.
On this episode, Amber and Stewart discuss:
• Why You Should Always Lead with Value
• Where She Find Inspiration For Content Ideas
• How To Unlock Content That's Trapped In Your Book
• And So Much More
Amber Khan is the founder and CEO of Repurpose Den, a content creation agency.
Repurpose Den: http://repurposeden.com/test-drive-us/
LinkedIn: https://www.linkedin.com/in/meetamberkhan/2020-09-2338 min
Top Of Mind with Stewart HillhouseHow To (Actually) Learn From Your Customers with Khalid SalehGetting traffic to your website is pointless unless you're able to convert. Khalid Saleh joins Stewart Hillhouse to discuss why conversion rate optimization is a marketer's best secret weapon.
On this episode, Khalid and Stewart discuss:
• Lessons in Bad Usability (And How It's Cost Taxpayers Over $1.3B So Far)
• People's Two Most Precious Commodities
• The 3 Factors Khalid's Found to Drive Most Buying Decisions
• How He Steals Words Right From His Customer's Mouth For His Copy
• And So Much More
Khalid Saleh is an expert in conversion rate optimization and user research.
He’s the CEO of Envesp, and the co-founder of FigPii.
...2020-09-1644 min
Top Of Mind with Stewart HillhouseWhy All Marketers Must Have A Point of View with Mayur GuptaConsumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just topline revenue.
On this episode, Mayur and Stewart discuss:
• How At A Systematic Level, Marketing Is All About Behaviour Change
• Why Marketers Must Now Have A Blend of Analytical and Creative Skills
• How He Balances Profitability with Purpose
• And So Much More
Mayur is CMO who's previously run teams at Freshly, Spotify, and Kimberly-Clark
LinkedIn: https://www.linkedin.com/in/inspiremartech/2020-09-0937 min
Top Of Mind with Stewart HillhouseStop Making Boring B2B Content with Chantelle MarcelleThe best marketers learn from their mistakes faster than their competitors. Chantelle Marcelle joins Stewart Hillhouse to share how she leads by example by practicing with her own personal brand.
On this episode, Michelle and Stewart discuss:
• The Key Difference Between How B2B and B2C Do Social Media
• How Fast Growing Companies Use LinkedIn To Dominate The Conversation
• Advice On How To Get Started Making Your Own Content
• How To Steal Like An Artist
• And So Much More
Chantelle Marcelle is a B2B marketing strategist, content writer, and highly aught after speaker.
LinkedIn: https://www.linkedin.com/in/chantel...2020-09-0231 min
Top Of Mind with Stewart HillhouseCreate Content For People, Not Algorithms with Michael TumlinBeing a professional creative has unique challenges that most other professions don't. Michael Tumlin joins Stewart Hillhouse to share his learnings as a creative entrepreneur.
On this episode, Michael and Stewart discuss:
• Why You Should Design For People, Not Algorithms
• How To Design a Content Strategy For Different Platforms
• The Biggest Mistake Creatives Make When It Comes To Social Media
• And So Much More
Michael Tumlin is a designer, podcaster, and founder of Michael Tumlin Designs
Instagram: https://www.instagram.com/michaeltumlindesigns/?hl=en
Podcast: https://podcasts.apple.com/us/podcast/creatively-brief/id1492818082
Website: https://www.michaeltumlindesigns.com/2020-08-2632 min
Top Of Mind with Stewart HillhouseHow To Make Your Brand Stand Out with Rick BuieTo stand out online, being creative and knowing your audience will set you apart. Rick Buie joins Stewart Hillhouse to share his thoughts on advertising, creativity, and how to work well with an agency.
On this episode, Rick and Stewart discuss:
• Why Pointless Advertising Is Does More Harm Than Good
• His Advice For Marketers at the Beginning of Their Career
• The Two Streams of Thought In Advertising
• And So Much More
Rick Buie is Head of Brand Advertising at Amazon Business and an Adweek Executive Mentee.
LinkedIn: https://www.linkedin.com/in/rickbuie/2020-08-1935 min
Top Of Mind with Stewart HillhouseReach New Audiences Using Marketing Partnerships with Katrina McCarterMarketing partnerships are all around us: collaborations, features, cross-promotions. Katrina McCarter explains how to pitch, partner, and promote a marketing partnership in the right way. Katrina McCarter joins Stewart Hillhouse to talk about how marketing partnerships are one of the best ways to grow.
On this episode, Katrina and Stewart discuss:
• How To Find the Right Partner
• The 4 Principles of a Successful Partnership
• Why It's Possible For A Small Brand to Partner with a Big Brand
• The Steps to Getting A Marketing Asset Created For Free
• And So Much More
Katrina McCarter is an award-winning author of two books and the founde...2020-08-1239 min
Top Of Mind with Stewart HillhouseCase Study: Designing A Profitable Content Engine with James CarbaryCreating a meaningful professional network has never been more important. James Carbary would know - he's built a seven-figure business off speaking with his ideal customers and creating hundreds of relationships along the way. James Carbary joins Stewart Hillhouse to talk about Content-Based Networking and why it's the future of business development.
On this episode, James and Stewart discuss:
• Why Content-Based Networking Is Like A Cheat Code
• How To Add Legitimate Value (Especially When You've Got A Small Audience)
• The Biggest Mistakes He Sees Others Making
• What Kind of Content James Would Make If He Lost his 21,000 Followers)
• And So Much More
...2020-08-0542 min
Top Of Mind with Stewart HillhouseUncover 30 Extra Hours a Month with Kate ChristieWhat would you do with 30 extra hours a month? If we want to excel in our career and personal life, we're going to need to take control of our time. Time Management specialist Kate Christie joins Stewart Hillhouse to talk about the common mistakes high achievers make when it comes to budgeting their time.
In this episode, Kate and Stewart discuss:
- Why Having a "Don't Do" List Is More Important Than A "To Do"
- How To Conduct A Personal Time Audit (For Free)
- How To Figure Out If You're A Natural Multi-Tasker (Hint: You're Not)
- The...2020-07-2938 min
Top Of Mind with Stewart HillhouseHow To Instantly Connect with New Customers with Brian MillerIn this episode, Brian and Stewart discuss:How To See The World From Someone Else's Point Of View (And Why It Matters)The Truth Behind Asking Better QuestionsBrian's Daily Human Connection Practice How To Identify What The True Value You Bring To Your CustomersAnd So Much MoreBrian Miller is a Human Connection specialist, a globetrotting magician turned speaker, and an author. You can watch his TEDx talk that's been seen by over 3M people, appropriately titled: How to Magically Connect with Anyone.Check out more about Brian at https://brianmillerspeaks.com/2020-07-2242 min
Top Of Mind with Stewart HillhouseThe Truth About Getting A Marketing Job with Sophie SoeteIn this episode, Sophie and Stewart discuss:Why PhD Research Is Almost Like A Marketing JobHow To Position Your Previous Experience in a Marketing InterviewHer 5 Steps To Getting A Job Using LinkedInWhy It's Crucial for Marketers To Be Good At Marketing ThemselvesAnd So Much MoreSophie Soete is the Senior Marketer at Teamleader CRM who's gone from Economics PhD to content marketer without any formal training. You can connect with her on LinkedIn to see her unique perspectives on content marketing and go-to-market strategies: https://www.linkedin.com/in/sophie-soete/2020-07-1530 min
Top Of Mind with Stewart HillhouseHow To Kickstart A New Brand with Matt KerbelIn this episode, Matt and Stewart discuss:What Matt Learned from Working with Household Brands Like Lyft, MeUndies, and Call of DutyWhy Paying Attention to Consumer Behaviour Is The Best Way To Predict The FutureHow He Gamified His Waitlist (And Got Tens of Thousands of Eager Signups)Finding The Right Early AdoptersAnd So Much MoreMatt Kerbel is a Senior Marketing and Brand Strategist who's made a name for himself working for Challenger brands. He's currently In Charge of Marketing and Brand Strategy at Canoo (https://www.canoo.com/). You can connect with him on LinkedIn here: https://www...2020-07-0742 min
Top Of Mind with Stewart HillhouseSteal Customers From Your SaaS Competitor with Yasmine de ArandaIn this episode, Yasmine and Stewart discuss:How To Position Your SaaS Brand To Survive Budget CutsWhy Competition Pages Are A Must HaveWhere To Look For Your Competitors Dissatisfied CustomersAnd So Much MoreYasmine de Aranda is a purpose-driven SaaS marketer and a growth marketer. You can connect with her on LinkedIn here: https://www.linkedin.com/in/yasminedearanda/2020-07-0135 min
Top Of Mind with Stewart HillhouseFollow This Roadmap to Marketing ROI with Michelle TresemerIn this episode, Michelle and Stewart discuss: Why Your Website Needs To Be Treated Like A Storefront The Mental Shift All Content Creators Need To Make How To Say No To A Bad Marketing Request (Without Hurting Anyone's Feelings) And So Much More Michelle Tresemer is a digital marketing strategist and the founder of Tresemer Group (https://www.tgroupmethod.com/). You can connect with her on LinkedIn here: (https://www.linkedin.com/in/mtresemer/)2020-06-2435 min
Top Of Mind with Stewart HillhouseA Masterclass in Content Distribution with Ross SimmondsIn this episode, Ross and I talk about:- His Playbook To Distributing A Podcast Episode- How B2B Marketers Can Take Inspiration From B2C (And Win With It)- Why You Need To Take Control of Your Distribution (Because Google and Facebook Don't Care About You)- And So Much MoreRoss Simmonds is the author of Standout (https://rosssimmonds.com/), as well as the founder of foundation marketing, a B2B content marketing agency (https://foundationinc.co/)2020-06-1645 min
Top Of Mind with Stewart HillhouseGrab Attention Through Brand Messaging with Emma O'Brien1818You've only got one chance and a few seconds to get the attention of those you wish to serve. Brand messaging helps brands big and small to refine their audience, and target the right people with the right language. Emma O'Brien breaks down:- How To Uncover Your True Value Proposition- Why Interviewing Customers Is The First Step In Writing Good Copy- How To Give Your B2B Customers the Tools To Sell For You- And So Much MoreEmma O'Brien is a Messaging & Positioning Strategist and Founder of Punchy.LinkedIn...2020-06-1041 min
Top Of Mind with Stewart HillhouseTakeaways From Hosting A Top Marketing Podcast with John WallJohn Wall is the co-host of Marketing Over Coffee, a top marketing podcast that's been running for over a decade with hundreds of episodes. On this episode, we chat about:
- The Idea Of What's Old Is New Again in Marketing
- How A Taco Shop Pivoted In Covid Lockdown (And Why Every Marketer Should Take Notes)
- The Only 5 Goals You Need When It Comes To Marketing Analytics
- The Role AI Is Playing In Content Creation
- And So Much More
Podcast: https://www.marketingovercoffee.com
LinkedIn: https://www.linkedin.com/in/johnjwall/
Trust Insights: https://www.trustinsights...2020-06-0348 min
Top Of Mind with Stewart HillhouseWhy Attention Gets Overlooked with Adam LambertI speak with Adam Lambert, the Senior Content and Digital Marketing Manager for Calendly. We touch on:How To Spot Inherent ViralityWhy He's Using Copywriting Foundations For His Video Content StrategyHis Advice For If You're On The Look For a New GigAnd So Much MoreIf you enjoy what you're hearing, you'll love the emails I send: stewarthillhouse.com/topofmind Get on the email list at topofmind.substack.com2020-05-2729 min
Top Of Mind with Stewart HillhouseMarketing To Mums: The Biggest Opportunity Most Are Getting Wrong with Katrina McCarterGlobally, mothers are responsible for 80% of consumer spending. Yet, according to Katrina McCarter’s research, over half of mums don’t feel like brands understand them. In this episode, Marketing To Mums expert Katrina McCarter explains how to market your products to the most under-appreciated buying segment out there. We discuss:Why Mum Is The CFO of the HouseHow Mothers Influence Each Other’s Buying DecisionsHer Top Methods For Positioning Your Brand (Without Accidentally Repelling Mums)And so much moreKatrina McCarter is a sought after award-winning international speaker and author of two books; Marketing To Mums, and The Mother of All Op...2020-05-2039 min
Top Of Mind with Stewart HillhouseThat's Showbiz! A Peek Behind The Curtain of the Music Industry with Cormac McGeeThe music industry has had to deal with serious shifts in the way people pay for music. The result, artists needing to get more creative than ever to give their fans an experience. Cormac McGee (aka. DJ Deadweight) joins me to discuss the ins and the outs of getting your music heard. Even if you don’t have a musical bone in your body, this episode has tons of tactics you can model in your work. We pull back the curtain of the music industry and chat about:Playlist Brokers (Or The Reason You Hear Certain Artists on Spotify)How to...2020-05-1351 min
Top Of Mind with Stewart HillhouseHow To Write About What You Do For A Living with Terry SchillingFor how much time we spend working in our lives, we sure are terrible at talking about it with others. Terry Schilling breaks down the exact framework he uses before any copywriting project to get his clients speaking clearly about their value. We talk about:Why you need to be very specific when writing on the internetHow to discover who your ideal customer isWhat you need to consider when creating a brand voiceAnd so much more!Check out Terry’s three step guide we talk about in this episode here: https://www.terryschillingwrites.com/howtowritewhatyoudo Get on the email list at...2020-05-0638 min
Top Of Mind with Stewart HillhouseThe Secret to Choosing a Terrific Name with Louise KarchHow do you know if you company has a bad name? When your accountant tells you you're not making enough money. Louise Karch (a.k.a. The Name Whisperer) joins me to give a Masterclass on naming. We cover:The two most important questions you need to ask when testing a new nameHow the sounds we hear influence our emotionsHow to take advantage of our brains wiring to stand out in a crowd And so much more!Her award winning book: Word Glue - How To Find Your Million Dollar Brand Name (https://www.wordglue.co/) will help to guide...2020-04-2936 min
Top Of Mind with Stewart HillhouseLessons Learned From Seth Godin's Digital Communities with Taylor HarringtonMy guest today, Taylor Harrington, makes sure that we get our daily dose of Seth Godin marketing insights as the Director of Digital Marketing at Seth Godin’s Akimbo Workshops. She believes that we're on the brink of something truly magical when it comes to digital communities and connections. We discuss:What makes a healthy online community?Does Imposter Sydrome ever go away?The future of social networks.How Seth Godin's teams thinks about content creation.And so much more.You can say hi to Taylor on LinkedIn (https://www.linkedin.com/in/taylor-harrington/) be sure to mention this episode. Get on...2020-04-2246 min
Top Of Mind with Stewart HillhouseWhat Is Account-Based Marketing with Daniel EnglebretsonDaniel Englebretson talks us through the tactics and techniques of how to pull off an effective account-based marketing strategy. We jump into:How to identify your ideal customers (and build a list for free)What kind of marketing content you should be creating to get the right kind of attentionWhere you should be spending your energy and effortsAnd so much more!Daniel Englebretson (https://www.linkedin.com/in/danielenglebretson/) is an accomplished B2B marketing expert with an impressive track record. His marketing agency Khronos (https://khronos.agency/) works with businesses to generate return on their marketing investments. Get on...2020-04-1644 min
Top Of Mind with Stewart HillhouseA Masterclass on Category Creation with Kevin Maney and Mike DamphousseWhat brands come to mind for these product categories: electric vehicle, tissue, ketchup. I’d be willing to bet you said Tesla, Kleenex, and Heinz. That's because those three brands all own the categories in which they compete. And what better way to dominate your category than by creating it yourself!In this episode, I’m joined by category designers Kevin Maney (https://www.linkedin.com/in/kevinmaney/) and Mike Damphousse (https://www.linkedin.com/in/damphoux/).Kevin co-authored the Category Creator handbook, Play Bigger, and has written extensively on the topic for Fortune, Fast Company, and The Atlantic. Mike is a...2020-04-0745 min
Top Of Mind with Stewart HillhouseYour B2B Marketing Is Broken - Here's How To Fix It with Jay BaronOver the last few years, thousands of business to business (B2B) software platforms and tools have emerged. Each promise huge returns in exchange for their large price tags. Jay Baron (https://www.linkedin.com/in/jaysbaron/) joins me today to re-think how much we should be replying on these tools to get our marketing done. He goes deep into: Why you need to simplify your marketing tech stack (and get rid of some tools)How to fix the bottom of your funnel to get conversionsHis thoughts on how to use webinars as a live sales callAnd so much more...2020-04-0228 min
Top Of Mind with Stewart HillhouseHow To Use Podcasting To Grow Your Business with Erik JacobsonIf you’re reading this right now, I’m going to assume that you’re pretty bought into the whole podcasting thing. But not everyone has caught on yet, which makes it an opportune time to get started growing your business with a podcast. Erik Jacobson is the founder of Lemonpie (https://lemonpie.fm/), a full service podcast company. Previously, he assembled one of the best collections of business podcasts ever called Startup Mixtape (https://www.startupmixtape.fm/). In this discussion we cover:Why every business should consider starting a podcast (for internal and external reasons). What are some new busine...2020-03-2547 min
Top Of Mind with Stewart HillhouseDebunking The 5 Misconceptions Around PR with Liz DuffPublic relations often spark images of Spin Doctors, advertisers (think Mad Men), or Olivia Pope rushing in to save the President from a media frenzy. Liz Duff joins me to explain why that's just not true by debunking The 5 Misconceptions around PR. She also lays out the strategy that she's using at SalesRight (https://salesright.co/) to get the founder tons of earned media through being a podcast guest. PR and marketing are not the same thing - but if you can learn to do both, you’ll be able to earn more traffic than you’ll know what to do w...2020-03-1956 min
Top Of Mind with Stewart HillhouseInside The Mind Of A Chief Audience Officer with Jim ThompsonWhen you’re tasked with understanding the needs of over 40M monthly unique visitors, you develop a skill for figuring out what kind of content people want to see. Previously, Jim Thompson was the Chief Audience Officer at Billboard Media Group, managing the audience across properties like Billboard Top 100, The Hollywood Reporter, Spin, Vibe, and Stereogum (https://www.billboard.com/). He is now the Analytics Advisor to Team Gary Vaynerchuck (https://www.garyvaynerchuk.com/). We chat about: How to ask better questionsWhat exactly is Small Data?Where he sees media moving in 3 yearsEnjoy! Get on the email list at topofmind.su...2020-03-1743 min
Top Of Mind with Stewart HillhouseHow To Become A Future Thinker with QuHarrison TerryQuHarrison Terry doesn’t only speculate about the future - he creates it. As Growth Marketer for Mark Cuban companies and founder of Inevitable / Human, he knows a thing or two about how to think about what makes a future thinker. Find him online at https://twitter.com/QuHarrison and https://www.linkedin.com/in/quharrison-terry-728b3a89/We discuss how he would build a growth marketing strategy for a company seeking users, where he sees opportunity, and just how close we are to a hardware agnostic world. He also generously is offering listeners of this podcast a super-discounted rate to...2020-03-1045 min
Frontliners11. "Plant the tree" with Stewart HillhousePodcast host, digital marketer, and blogger Stewart Hillhouse joins John to kickoff a new season of Frontliners. The two discuss levelling up, skills development, systems improvements, consistency, and changes in media and technology.2020-02-1740 min
Top Of Mind with Stewart HillhouseThe 3 Videos Every Business Should Have with Gabe RoyIt shouldn’t matter if you’re a B2B or a B2C brand - video is a trend that isn’t going away anytime soon. And what better time to get started - my iPhone now takes better videos than my super nice DSLR from a few years ago. In this episode, founder of Zest Media Productions Gabe Roy breaks down what videos are a MUST have for all businesses. If you like what you’re hearing, then you’ll love what else I’ve got cooking. I’m going to be releasing exclusive behind-the-scenes audio, video, and written conten...2020-02-1326 min
Business of Circularity with Stewart Hillhouse#9: Giving Old Computers A New Life with Steve HaskewOver the course of a 40 year career, it will be typical for a single employee to go through over 14 personal computers. That doesn't even include smartphones, monitors, mice, keyboards, or any other accessory that's required in a modern workspace.
Enter Stephen Haskew from Circular Computing. For the last 25 years Circular Computing has been remanufacturing hardware, allowing perfectly good laptops a second life.
In this interview, we cover the standardization of electronic disposal, the challenges of building a new brand, and how he sees supply chains differently than most.
If you...2019-12-0440 minBusiness of Circularity with Stewart Hillhouse#8: How To Find Ethical and Sustainable Denim with Ani WellsI speak with Ani Wells, the founder of Simply Suzette. Simply Suzette is an online boutique curating the best ethically and sustainably sourced denim. She touches on some very important topics being discussed in the denim industry including use of water, end-of-life, and what to do with all the wasted materials.
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Send in a voice message: https://anchor.fm/topofmind/message2019-10-1641 minBusiness of Circularity with Stewart Hillhouse#7: Building Circular Systems That Eliminate eCommerce Waste - Mike NewmanReturnity Innovations is the pioneer in the elimination of single use shipping packaging. Returnity builds out solutions and empowers the systems necessary for companies to shift to the new circular economy.
I speak with Mike Newman, the CEO of Returnity. They work with leading eCommerce brands like ThredUp, Rent The Runway, and Trunk Club.
Reach out to me on Twitter to let me know what guests you'd like in the future.
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Send in a voice message: https://anchor.fm/topofmind/message2019-10-0544 minBusiness of Circularity with Stewart Hillhouse#6: Juliette Barre - Do You Know Where Your Shoes Come From?On this weeks episode, I speak with Juliette Barre, the Director of Business Development & Marketing at Sourcemap. Sourcemap’s vision is to make supply chains 100% traceable and transparent by offering brand the ability to track the source of every material used in their products.
We discuss how the global supply chain keeps the world's economy chugging, where the areas that need improvement are, and how technology like blockchain is allowing for supply chain mapping like never before.
https://www.linkedin.com/in/juliettebarre/
https://www.sourcemap.com/
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Send in a...2019-10-0138 minBusiness of Circularity with Stewart Hillhouse#5: Stephanie Benedetto - Profiting On The $120B Textile Waste MarketStephanie Benedetto is the co-founder and CEO of Queen of Raw, an online marketplace where textile manufacturers can sell what otherwise would have been considered waste. 15% of the $800B textile and fabric market is burned or buried each year. Stephanie founded Queen of Raw in order to reduce the amount of water wasted in this over-production and to allow producers to turn a cost into a new revenue source.
https://www.queenofraw.com/
https://www.instagram.com/queenofraw/
https://twitter.com/queenofraw
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Send in a voice message: https://anchor.fm...2019-09-2332 minBusiness of Circularity with Stewart Hillhouse#4: Tom Leenders - Building The Spotify of HeadphonesTom Leenders is the co-founder of Gerrard Street, a modular subscription based headphone company. His passion for music encouraged him to build a headphone company that is able to deliver professional audio, all while eliminating waste and ownership along the way.
We discuss how they've been able to combine two business models, how to identify new markets when scaling, and why businesses like his are changing how people use physical products.
Instagram - https://www.instagram.com/gerrard_street/
Twitter - https://twitter.com/Gerrard_Street
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Send in a...2019-09-0830 minBusiness of Circularity with Stewart Hillhouse#3: Marco Pesce - How China Is Building Their Circular EconomyMarco Pesce is a postdoctoral researcher and consultant at Ca’ Foscari University of Venice. He’s spent the last 4 years focusing on creating and implementing new tools to facilitate the adoption of circular economy and sustainability principles by Chinese organizations.
We discuss how research and academia plays into the circular economy, what indicators you should be paying attention to when quantifying your impact, and what business models Chinese businesses are implementing to kick-start the sharing economy.
Twitter: @AskMarcoPesce – www.twitter.com/askmarcopesce
Linkedin: marcopesceve – www.linkedin.com/in/marcopesceve
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Send in a voice...2019-09-0141 minBusiness of Circularity with Stewart Hillhouse#2: Tabitha Osler - How To Source Materials, Design for Longevity, and MoreTabitha Osler is a designer, mother, and founder of Faire Child, an eco-innovative outerwear company for kids. Faire Child produces stylish minimalistic outerwear by using sustainable materials made from recycled water-bottles, and also offer a give-back program once your child grows out of it.
We discuss how her inspiration lead her to start her outerwear business, how she was able to source the proper material for her need, and how she plans to scale her business across the world.
Faire Child ships internationally, available to purchase at https://www.fairechild.com/
...2019-09-0132 minBusiness of Circularity with Stewart HillhouseStewart Hillhouse - Introducing Business of CircularityThanks for tuning in! In this episode Business of Circularity Host Stewart Hillhouse introduces himself and the purpose of this podcast. He discusses the importance of the Circular Economy, how he got involved, and a little story about squirrels.
Important things mentioned:
Ellen MacArthur Foundation
Stewart's Twitter
Please be sure to rate this podcast and share it with friends. It's the best way to spread the word about the Circular Economy and get one step closer to closing the loop.
Let's make circular the only way.
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Send in a...2019-08-2307 min
AscenderzMindset Alignment, Strategies for Success in Business Partnership & Doing More Good For All Using Data with Stewart HillhouseHow do you go from measuring trees in the forest to an entrepreneur co-owner of a data design company? As it turns out, measuring trees in rural Canada can lead to more than just one realization about data. Today I talk with another fellow altMBA alum Stewart Hillhouse who shares some great tips and strategies he and his business partner have used to grow their company and stay on a sustainable successful track through their first critical year. We talk mindset alignment and oh so much more including a vision for where we need to go ne...2019-01-241h 03