Shows
Up ArrowUp Arrow Podcast | Process Wins: Why the Companies That Scale Don’t Feel Chaotic With Mikel LindsaarMikel Lindsaar is the Founder and CEO of StoreConnect, a customer commerce platform that helps businesses unify e-commerce sales, services, and systems. As a seasoned technology entrepreneur, he founded multiple software companies, including Exec IO and reinteractive, and exited several SaaS ventures.
In this episode…
Growth doesn’t just stall when the business is underwater; it stalls when everything appears to be working, yet decisions slow, complexity piles up, and momentum fades. Leaders often feel the weight before they can recognize the cause, sensing friction in meetings, handoffs, and execution. What causes companies to break, and...
2026-01-271h 24
Up Arrow PodcastProcess Wins: Why the Companies That Scale Don't Feel Chaotic With Mikel LindsaarMikel Lindsaar is the Founder and CEO of StoreConnect, a customer commerce platform that helps businesses unify e-commerce sales, services, and systems. As a seasoned technology entrepreneur, he founded multiple software companies, including Exec IO and reinteractive, and exited several SaaS ventures. In this episode… Growth doesn't just stall when the business is underwater; it stalls when everything appears to be working, yet decisions slow, complexity piles up, and momentum fades. Leaders often feel the weight before they can recognize the cause, sensing friction in meetings, handoffs, and execution. What causes companies to break, and how...
2026-01-271h 24
eCommerce PodcastIs Your E-Commerce Platform Wagging the Dog?What if your e-commerce platform is actually holding you back? Mikel Lindsaar, founder of StoreConnect and author of the forthcoming book Customer Commerce, explains why most platforms end up controlling your business rather than serving it. We explore how unified data systems enable smarter automation, faster page loads, and the kind of personalised customer experiences that build lifetime value.Mikel shares practical examples including a museum using AI to identify VIP visitors, automated refunds that create customer delight, and how one company consolidated 76 websites across 26 brands onto a single platform. We also discuss why his strongest advice...
2026-01-1543 min
The Customer Commerce PodcastWhy you have to be insane to run a businessIn this episode, Jess and Mikel discuss the realities of entrepreneurship, the importance of customer experience, and the disconnect often found in the hospitality industry. They explore the value of human interaction in a world increasingly dominated by AI and technology, and how businesses can build loyalty through genuine connections rather than just monetary incentives. Mikel shares insights on the challenges and responsibilities of running a business, emphasizing the need for a strong belief in one's vision to succeed.TakeawaysEntrepreneurship requires a level of insanity and belief.W...
2025-08-2526 minThe Customer Commerce PodcastHow simplifying your data can lead to better decision-making with James KingIn this episode of the Customer Commerce Podcast, co-hosts Jess & Mikel join guest, James King, to discuss the critical role of data in driving business success, particularly in the e-commerce and beauty industries. They explore the challenges businesses face in understanding and utilizing data effectively, the importance of simplifying metrics for better decision-making, and the unique dynamics of the beauty market. The conversation also touches on the impact of AI on data analysis and the necessity of connecting teams to enhance data utilization.Takeaways...
2025-07-2429 minThe Customer Commerce PodcastHow to empower your team on customer loyaltySummaryIn this episode of the Customer Commerce Podcast, Jess and Mikel engage with Adam Posner, founder of The Point of Loyalty, to explore the intricate dynamics of customer loyalty. They discuss the concept of 'Joyalty Moments ‘of Magic and how brands can create meaningful connections with customers through unexpected moments of joy. Adam emphasizes that loyalty is not merely a program but an outcome defined by behavior, belief, and belonging. The conversation delves into the importance of empowering teams to foster loyalty and the future of loyalty in an increasingly AI-driven lan...
2025-07-1530 minThe Customer Commerce PodcastCracking Your eCommerce Conversion Code with Martin BeesonIn this episode of the Customer Commerce podcast, Martin Beeson, founder of Growth Affect CRO, discusses the importance of understanding customer journeys in eCommerce and how to optimize conversion rates. He emphasizes the need for businesses to identify revenue leaks and the role of data-driven insights in improving customer experiences. The conversation also explores the differences between B2B and B2C strategies, the challenges of SaaS marketing, and the impact of privacy laws on data capture. Additionally, Martin shares insights on common mistakes businesses make in website optimization and the evolving role of AI in...
2025-07-0729 min
Rise with Katie Marie11: Shifting From Survival Mode Into Feminine Energy (With Rebecca Pilger)In this heartfelt and transformative episode, Katie sits down with empowerment coach Rebecca Pilger to explore the shift from survival mode into a life of feminine flow, self-love, and inner healing. Together, they unpack what survival mode looks like—emotionally, physically, and energetically—and how women can begin to reconnect with their bodies, reclaim their power, and step into their divine feminine energy.Rebecca shares her powerful story of overcoming adversity, rediscovering her truth, and now helping women do the same through embodiment, mindfulness, and retreats. This episode is packed with grounded wisdom, healing insights, and empowering reminders that you...
2025-06-271h 04The Customer Commerce PodcastThe Biggest Conversion Rate Lie with Iain CalvertIn this episode of The Customer Commerce Podcast, hosts Jess and Mikel engage with Ian Calvert, an expert in eCommerce, to discuss the practical realities of running an online business. They explore the importance of customer service, the dynamics of marketplaces, and the significance of building genuine relationships with customers. Ian shares insights from his experiences at Retail Fest, emphasizing the need for businesses to focus on their customers rather than competitors. The conversation also touches on the misconceptions surrounding conversion rates and the value of learning through action.TakeawaysUnderstanding...
2025-06-2440 min
The Dynamic PodcastEP42 | Mikel Lindsaar - What Is A Serial Entrepreneur?In this episode of The Evolv Podcast, we sit down with Mikel Lindsaar — a seasoned software engineer, product builder, and the original founder of Campaign Monitor. But this conversation goes way beyond code.From bootstrapping a global tech platform to navigating burnout, rebuilding purpose, and starting fresh, Mikel opens up about the truth behind success, the cost of ignoring your health, and what it actually takes to sustain performance over time.Now a client of DynamicRecov since July 2024, he shares how training with his partner became a catalyst for deeper self-awareness, discipline, and li...
2025-06-131h 10The Customer Commerce PodcastThe upsell that customers actually love (and makes you more money) with Saul KropmanIn this episode of the Customer Commerce Podcast, host Jess and Mikel engage with Saul Kropman, founder of Alchemy Consultants, who specializes in helping e-commerce brands achieve profitable growth. The conversation covers various aspects of e-commerce, including the importance of direct communication with customers, understanding their needs, and leveraging AI for efficiency. Saul emphasizes the shift in customer expectations and the necessity for brands to solve real problems rather than just selling products. The discussion also touches on the role of upselling, low-code solutions for e-commerce improvements, and practical tips for small businesses to...
2025-05-2828 minThe Customer Commerce PodcastCringe campaigns, live shopping, and the future of CXIn this episode of the Customer Commerce Podcast, Mikel, David, and Jess dive into the chaotic world of branding and marketing, focusing on Jaguar's recent branding blunder and its implications for the automotive industry. They discuss the importance of understanding target markets, the shift towards personalization in customer experiences, and the future of online shopping, particularly the rise of live shopping. The conversation emphasizes the need for companies to prioritize genuine customer service and build loyalty through meaningful interactions.Takeaways:Jaguar's recent ad campaign was a branding disaster.Understanding y...
2025-05-2031 minThe Customer Commerce PodcastWhy most loyalty programs fail (and what to do instead) with Anna SamkovaThis week, Jess and Mikel sit down with Anna Samkova, founder of Albany Advisory and a sharp voice in customer strategy. Together, they unpack why most loyalty programs miss the mark, how to put the customer back at the center, and the power of asking the right questions before building anything.Anna also shares how showing up consistently on LinkedIn transformed her reach, and why the best loyalty comes from real human connection, not discount codes.Takeaways:Loyalty starts with listening, not assumptions‘Surprise and Delight’ strategies can drive real...
2025-05-1340 minThe Customer Commerce PodcastThe lie that business owners tell themselvesIn this episode, Jess and Mikel discuss various topics related to e-commerce, marketing strategies, and entrepreneurship. They delve into the recent Shopify outage, its implications for businesses, and how to manage crises effectively. The conversation also highlights Duolingo's innovative marketing tactics and the evolving landscape of modern marketing. Mikel shares valuable insights on confronting challenges in business and the importance of maintaining customer focus.TakeawaysCrisis management is crucial for e-commerce businesses during outages.Having a secondary communication channel can help maintain customer trust.Modern marketing requires brands to differentiate themselves in a crowded s...
2025-05-0628 minThe Customer Commerce PodcastWhat llamas and AI can teach you about business growthIn this episode of The Customer Commerce Podcast, Scott Stafford, a Salesforce certified architect, discusses the evolution of digital transformation into AI transformation, emphasizing the importance of AI for small to medium businesses. He explains the concept of agentic solutions in AI, the impact of AI on jobs, and the necessity of human skills and curiosity in leveraging technology. Scott also shares insights on Salesforce's future, advice for small businesses, and how to find joy in mundane tasks through AI.TakeawaysAI transformation is the next level of digital transformation.Salesforce i...
2025-04-3033 minThe Customer Commerce PodcastImplementation red flags (and how to spot them) with Tad ReevesIn this episode of the Customer Commerce Podcast, Tad Reeves, a principal architect at Arbory Digital, discusses the complexities of content management systems and customer commerce. He emphasizes the importance of understanding the unique needs of large brands and the challenges they face in managing their online presence. The conversation also touches on the significance of redundancy in website management, especially for larger companies, and offers valuable advice for small to medium businesses on how to approach their online strategies. Additionally, Tad shares insights on...
2025-04-2231 minThe Customer Commerce PodcastKeeping Business Exciting: How to Avoid Boredom While GrowingIn this engaging conversation, the hosts explore various themes surrounding business longevity, the nature of entrepreneurship, and the ethical implications of sales practices. They discuss the importance of intent in business, the challenges of maintaining excitement in long-term projects, and the deceptive tactics often employed in marketing. The dialogue emphasizes the need for businesses to provide genuine value to their customers while navigating the complexities of perceived value versus actual cost.Takeaways:Companies should exist as long as they provide value to clients.Longevity in business can lead to boredom for founders.Sales...
2025-04-0135 minThe Customer Commerce PodcasteCommerce fake apologies, smart trolleys & copycatsIn this episode of the Customer Commerce podcast, hosts Jess, Mikel, and David discuss various topics ranging from travel experiences to email marketing strategies, innovations in retail, and the impact of copycats in business. They share the importance of effective and truthful email marketing, the introduction of smart trolleys in Australian supermarkets, and the challenges of originality in business. The conversation emphasizes the need for authenticity and trust in customer relationships, as well as the significance of innovation in entrepreneurship.Takeaways:The hosts debate the ethics of using mistakes or...
2025-03-2732 minThe Customer Commerce PodcastBusiness shortcuts today vs. lasting success tomorrowIn this ‘unhinged’ conversation, Jess, Mikel, and David explore the evolving landscape of entrepreneurship, emphasizing the importance of customer experience, the role of technology, and the human element in business. They discuss how starting a business today is easier than ever, yet requires a focus on genuine customer relationships and the long game of success. The discussion also touches on the significance of personalization in customer loyalty and the future of e-commerce.Takeaways:68% increased repeat purchases result from superior customer experiences.The human component cannot be underestimated in its v...
2025-03-2028 minThe Customer Commerce PodcastScaling a Business While Keeping Family First: The Secret Behind This Businesses 300% GrowthIn this episode, Australian business owner Rick Ogge, co-founder of Beyond Plumbing Supplies Australia, shares his journey of launching a plumbing supply business with three friends during the pandemic. He opens up about the challenges, surprises, and lessons of entrepreneurship, from targeting a niche market to engaging customers and building strong partnerships.Rick also reflects on the balance between business and family life, emphasizing why relationships matter more than profits. Whether you're a business owner or just starting out, this episode is packed with insights on customer service, marketing, and navigating the unexpected in...
2025-03-1125 minThe Customer Commerce PodcastThe New Consumer Fear in this Digital AgeIn this episode of the Customer Commerce Podcast, Jess and Mikel discuss the importance of authenticity in social media, particularly on platforms like LinkedIn. They explore the challenges of self-promotion, the emergence of new consumer fears like FOMO (fear of missing out) and a new one, FOBO (fear of a better option), and the significance of social proof in decision-making. Mikel shares his personal experience on how to create engaging content that resonates with audiences, emphasizing the need for genuine communication in business growth.Takeaways: Authenticity is key i...
2025-02-2732 minThe Customer Commerce PodcastHow Business Owners Can Stay on Top of EverythingIn this episode, Jess and Mikel discuss the challenges of managing a busy schedule as a business owner, the importance of staying focused and present, and strategies for overcoming overwhelm. Mikel shares insights on problem-solving, leadership, and the significance of building a strong team to achieve success in business.TakeawaysWalking and observing can help clear your mind.Writing down tasks for the next day aids in better sleep.Most problems are simpler than they seem.Encourage your team to solve problems rather than doing it for them.A good leader validates and...
2025-02-1122 minThe Customer Commerce PodcastCreating ‘Wow’ Moments in Customer CommerceIn this episode of the Customer Commerce Podcast, hosts David and Jess discuss the significance of branding and customer experience, focusing on innovative marketing strategies from brands like Cadbury and Jellycat.
They explore how these brands create engaging experiences that resonate with consumers, emphasizing the importance of differentiation and the 'wow factor' in both B2B and B2C contexts.
Takeaways:
Innovative branding can humanize products and create relatability.
Indifference from consumers is the worst outcome for a brand.
Brands should aim to surprise and delight their customers.
B2B brands must also focus...
2025-01-3021 minThe Customer Commerce PodcastThe Truth About EntrepreneurshipSummaryIn this episode, Mikel, Jess & David discuss the recent TikTok controversy and delve into the implications for small businesses that rely on TikTok for revenue and emphasize the importance of building customer relationships. The conversation shifts to the realities of entrepreneurship, highlighting the challenges and misconceptions surrounding running a business. Finally, they discuss the significance of partnerships in business growth, sharing insights on how to navigate the complexities of collaboration.Takeaways TikTok's recent issues have shaken confidence among small businesses. Building a customer relationship is crucial for long-term s...
2025-01-2727 minThe Customer Commerce PodcastCould This Be the $103 Billion Fix for Fraudulent Returns?In this episode, Mikel, Jess and David discuss the impact of the LA fires on the community, highlighting the resilience and support from small businesses.
They delve into the issue of fraudulent returns in retail, particularly in the clothing industry, and explore innovative strategies for customer engagement.
The conversation emphasizes the importance of authenticity in business communication and how small businesses can leverage their unique voices to connect with customers.
Takeaways
The community's response to crises showcases resilience and support.
Small businesses play a crucial role in community recovery...
2025-01-1628 minThe Customer Commerce PodcastThe 2025 Commerce Prediction That Left Mikel Speechless!In this episode of The Customer Commerce Podcast, hosts Mikel, David and Jess discuss key predictions for the retail and e-commerce landscape in 2025. They explore the importance of integrating human connection into business, the rise of gamification in customer loyalty programs, the impact of social commerce, and the growing subscription economy. The conversation also delves into the transformative potential of AR and VR in shopping experiences, the necessity of sustainable practices in commerce, and the anticipated economic growth driven by AI advancements.
Takeaways:
Retailers need to focus on in-store media to capture sales.
Gamification can...
2025-01-0933 minThe Customer Commerce PodcastThe guy who paid $6.2M for a banana...In this FIRST episode of The Customer Commerce Podcast for 2025, the hosts discuss various topics including the controversial reveal of Jaguar's new model, the implications of Shopify's payday loans for small businesses, and the absurdity of a $6 million banana art piece.
They also explore the collaboration between PlayStation and Pizza Hut, the chilling effects of new social media regulations in Australia, and share their hopes for 2025 in the realm of customer commerce.
Takeaways:
Time is precious in business and affects customer loyalty.
Jaguar's marketing strategy may have backfired with its recent reveal.
Shopify's payday...
2025-01-0639 minThe Customer Commerce PodcastThe No.1 Hidden Cost of Cheap eCommerce Solutions Feat. Jo SwadlingIn this episode of The Customer Commerce Podcast, hosts Jess and Mikel welcome Jo Swadling, Managing Director of Swan Technology Solutions.
They discuss the importance of simplicity in eCommerce, the challenges businesses face with complex systems like Salesforce, and share real-life success stories of clients who have streamlined their processes.
The conversation also highlights the risks of opting for cheaper solutions and offers advice on navigating digital transformation while maximizing ROI. Jo emphasizes the significance of keeping the customer experience at the forefront of business strategies.
Takeaways:
Businesses often overcomplicate their processes.
...
2025-01-0627 minThe Customer Commerce Podcast80% of eCommerce Businesses Get This Marketing Step WrongIn this episode of the Customer Commerce Podcast, Hunter Leonard shares his insights on marketing strategies for business owners. He discusses common mistakes made by businesses, the importance of understanding your ideal customer, and the benefits of niche marketing.
Hunter introduces his R.A.P.I.D marketing model, which emphasizes research, analysis, planning, implementation, and detection to create effective marketing strategies.
He concludes with actionable advice for e-commerce brands, highlighting the significance of customer service and communication.
Takeaways
Marketing is often misunderstood as just ads and social media po...
2024-12-1930 minThe Customer Commerce PodcastThe Secret About Online Reviews Feat Scott BrandleyIn this episode of The Customer Commerce Podcast, Scott Brandley, CEO of Shopper Approved, shares his journey as an entrepreneur and the importance of verified online reviews for building customer trust.
He discusses the challenges of bootstrapping his company, the significance of partnerships with platforms like Google, and the differences between open and verified review systems.
Scott emphasizes the need for businesses to actively manage their online reputation and leverage customer feedback to foster trust and drive growth.
Takeaways
Building trust online is challenging but essential for customer relationships.
St...
2024-12-1228 minThe Customer Commerce PodcastThe Rivalry Behind Adidas and PumaIn this episode, Jess and David explore the fascinating rivalry between Adidas and Puma, delving into the history of the Dassler brothers who founded both brands. They discuss the significance of Adidas' logos, the evolution of branding, and the cultural differences in pronunciation and advertising strategies between Australia and the United States. The conversation highlights the impact of branding on consumer perception and the importance of understanding brand heritage.
Takeaways
Adidas and Puma originated from a family feud between the Dassler brothers.
Adidas has three logos, each representing different aspects of the brand.
...
2024-12-0522 minThe Customer Commerce PodcastJaguar’s Rebrand Gone Wrong?!Hosts Mikel, Jess & David discuss various topics related to eCommerce, marketing strategies, and branding.
They start by discussing about the impact of discounting on profit margins and perceived value.
The conversation then shifts to a unique marketing campaign by Cards Against Humanity, which successfully sold nothing for Black Friday, and concludes with a critique of Jaguar's recent rebranding efforts, emphasizing the importance of knowing one's customer.
Takeaways
Moderate discounts can lead to higher profit margins in retail.
Heavy discounting can diminish the perceived value of products.
Cards Against Humanity's ca...
2024-11-2829 minThe Customer Commerce PodcastHow This eComm Brand Went Viral by Offending Their Audience (And It Worked)In this episode of The Customer Commerce Podcast, Mikel, Jess, and David dive into the wild world of unorthodox marketing, asking the big question: “How bold is too bold?” They explore J.Crew’s struggles with creating online magic, Duolingo’s unapologetically chaotic marketing (did you know threatening users is on brand for them?), and why sometimes offending your audience might just skyrocket your sales.
You’ll laugh, you’ll cringe, and you’ll rethink how your brand shows up online. The trio also chats about balancing boldness with authenticity, embracing your brand’s quirks, and why cookie-cutter me...
2024-11-2139 minThe Customer Commerce PodcastHow Brands Are Clapping Back at Dupes in eCommerceIn this episode of the Customer Commerce Podcast, the hosts discuss various trends in eCommerce, focusing on Warby Parker's innovative virtual try-on feature, the changing behaviors of consumers, the implications of return policies, and the rise of ‘dupe’ culture in the beauty industry. They explore how brands can adapt to these changes and the importance of maintaining brand differentiation in a competitive market.
Takeaways
Warby Parker's virtual try-on feature enhances customer experience.
Consumers are becoming more conscious of their purchases.
Return policies significantly impact e-commerce success.
Dupe culture reflects changing consumer values in beau...
2024-11-1430 minThe Customer Commerce PodcastWas the Crumbl Scam in Sydney a Genius Move?In this episode, Jess, Mikel & David discuss various topics related to branding and marketing, focusing on the recent controversy surrounding Crumble cookies and the entrepreneurial spirit behind a pop-up shop in Sydney.
They also explore the success of Pipcorn, a company that produces heirloom corn snacks, and the importance of staying connected to community roots while expanding a brand. The conversation highlights innovative marketing strategies and the significance of brand representation in today's market. In this engaging conversation, the speakers explore the intersection of flavor and health in food marketing, emphasizing the importance of perception in consumer c...
2024-11-0837 minThe Customer Commerce PodcastCustomer Experience 2024: Trends and Insights Featuring Michael DiamondIn this episode of the Customer Commerce Podcast, hosts Mikel Lindsaar and Jessica engage with Michael Diamond, CEO of Arcurious, to explore the evolving landscape of customer engagement, particularly in the context of AI and CRM systems.
They discuss insights from this years Dreamforce, the importance of personal connections in business, and how companies can leverage data to enhance customer experiences.
The conversation emphasizes the need for businesses to build strong foundations in CRM and data management to foster meaningful relationships with customers.
Takeaways:
Time is precious in business and affects customer...
2024-11-0144 minThe Customer Commerce PodcastThe Essence of ‘Customer Commerce’ and why Uber got it RIGHTIn this episode of the Customer Commerce podcast, hosts Jessica, Mikel, and David delve into the concept of customer commerce, emphasizing the importance of building relationships with customers over mere transactional efficiency. They discuss the significance of setting clear expectations in customer communication, the philosophy behind customer commerce, and the role of reciprocity in customer relationships. The conversation highlights the need for businesses to foster a customer-centric culture to enhance customer experiences and loyalty.
Takeaways
Customer commerce focuses on building relationships with customers.
Setting clear expectations can improve customer satisfaction.
Reciprocity plays a...
2024-10-2525 minThe Customer Commerce PodcastMaking Every Click Count: Prepping Your eCommerce for Holiday ConversionsIn this engaging conversation, Jess, Mikel & David discuss various aspects of eCommerce, particularly focusing on the upcoming holiday season.
They explore the importance of branding, effective communication strategies, and the necessity of data measurement for business success. The discussion also delves into creative email marketing ideas and how to navigate challenges faced by eCommerce businesses during peak shopping times.
Takeaways
Consumers are more receptive to brand emails during the holidays.
Businesses should learn from past challenges to improve future sales.
Effective communication is key to engaging customers during p...
2024-10-1839 min
Rhyzone PodcastAutomating the Customer Experience without Losing the Relationship – Episode 25Looking to strengthen your relationships with your customers?
Need to run your garden center and horticulture business more efficiently?
Struggling to find strategies to keep up with today’s competitive market?
You’ll find answers here!
This episode features an in-depth conversation with Mikel Lindsaar, CEO and Founder of StoreConnect, a software company based in Sydney, Australia.
Mikel helps small businesses grow big. He is an expert in software, and the mastermind behind many of the software used today. To date, his software has received more than a billion down...
2024-10-1700 minThe Customer Commerce PodcastHow to Zig When Others Zag in eCommerceIn this episode of The Customer Commerce Podcast, host Jess engages with branding expert David Brier to discuss effective marketing strategies for small businesses during the holiday season.
They explore the importance of branding, consumer behavior, and innovative marketing approaches that can help businesses stand out in a crowded marketplace.
The conversation emphasizes the need for businesses to understand their target audience and to create unique, memorable marketing campaigns that resonate with consumers.
Takeaways:
Time is precious in business and affects customer loyalty.
Understanding your target audience is crucial for effective marketing.
...
2024-10-1120 minThe Customer Commerce PodcastBusting Myths in eCommerce: What Actually Works (Part 2)In this episode of The Customer Commerce Podcast, host Jess teams up with branding expert David Brier and StoreConnect CEO Mikel Lindsaar to tackle more common myths in the world of eCommerce. The trio dives into misconceptions surrounding the "ease" of running an online store, the myths about personalization, and the real-life challenges of entrepreneurship. With humor and insight, they break down what it really takes to succeed in eCommerce, emphasizing strategy, branding, and customer experience.
Key Takeaways:
Building a successful eCommerce business takes more than just launching a website.
Personalization can be...
2024-10-0431 minThe Customer Commerce PodcastKey Takeaways from Dreamforce 2024In this episode of The Customer Commerce Podcast, Mikel and David discuss their experiences at Dreamforce this year, highlighting the significance of AI in customer service, the importance of data management for businesses, and the strategic advantages of building on the Salesforce platform.
They emphasize the need for business owners to prioritize their data organization to stay competitive in the evolving market.
Takeaways:
Time is precious in business and affects customer loyalty.
Dreamforce 2024 showcased the future of AI in customer service.
Agent Force is a revolutionary tool for customer support.
The quality of leads...
2024-09-2733 minThe Customer Commerce PodcastIs your eCommerce losing customers? Here’s how.In this episode, Jess and David discuss the concept of “Customer Commerce”, emphasizing the importance of relationships in business transactions.
They explore how technology can either enhance or hinder customer experiences and the unique value proposition of StoreConnect in fostering these relationships. The conversation highlights the need for businesses to prioritize customer interactions over mere efficiency and profit metrics, advocating for a more human-centered approach to commerce.
Takeaways
Customer commerce is about strengthening human relationships.
Technology should facilitate, not hinder, customer interactions.
Efficiency in business should not come at th...
2024-09-2314 minThe Customer Commerce PodcastCommon eCommerce Myths BUSTED (Part 1)In this episode of The Customer Commerce Podcast, Mikel, Jess, and David debunk some of the most common myths in eCommerce.
They dive into misconceptions around product range, negative reviews, and website traffic, and how these can impact business growth.
The episode also features a Real CUSStomer story, showcasing the importance of customer feedback in improving practices.
Key Takeaways:
A large product range isn’t always better—focus on delivering what customers truly want.
Negative reviews are an opportunity to build trust if addressed properly.
More website traffic doesn’t guara...
2024-09-1341 minThe Customer Commerce PodcasteCommerce Expert Talks Why B2B Brands Must Adapt or FailThe conversation explores the impact of eCommerce on B2B and D2C brands, particularly during the lockdowns.
Our featured guest, Jason Greenwood, discuss the challenges faced by B2B brands in adapting to the digital world and the importance of data management and organization.
Both Mikel and Jason emphasize the need for education and training in eCommerce and highlight the shift in buyer behavior towards online channels.
The conversation also touches on the significance of self-service eCommerce, EDI, and PunchOut as essential sales channels in the B2B...
2024-09-0655 minThe Customer Commerce PodcastThe 72% eCommerce Gap: Why Your Customers Feel DisconnectedIn this 'espresso' episode, David Brier delves into the surprising disconnect between CEOs and customers when it comes to delivering a superior customer experience.
While 80% of CEOs believe they provide top-notch service, only 8% of customers agree.
David discusses the importance of making customers feel valued and empowered, highlighting the dangers of over-relying on automation and efficiency, which can strip away the human connection and leave a business feeling soulless.
Learn how to create joyful interactions that truly bond customers to your brand.
Sponsored by StoreConnect
Share your Real CUSStomer experience HERE
2024-09-0209 minThe Customer Commerce PodcastHow to Prepare for Peak Season in eCommerceIn this episode of "The Customer Commerce Podcast," we dive deep into the strategies that will help your eCommerce business thrive during peak seasons.
Discover actionable tips on stress testing your systems, addressing previous challenges, and enhancing customer communication to ensure a seamless and positive shopping experience.
Learn how to turn peak season challenges into opportunities for building lasting brand loyalty. Tune in for practical advice and data-driven insights to make the most of the busiest times of the year.
Sponsored by StoreConnect
Share your Real CUSStomer experience here
2024-08-2230 min
THE ECOMMERCE EDGE Podcast with Jason GreenwoodE410:📦DOES SALESFORCE REALLY NEED ANOTHER B2B ECOMMERCE PLATFORM? | MIKEL LINDSAAR - STORECONNECT | B2B COMMERCE CORNER #65 | THE ECOMMERCE EDGE Podcast📦Mikel (https://www.linkedin.com/in/mikellindsaar) is the Founder & CEO of StoreConnect - https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FMkeKUAT
📦StoreConnect is a dedicated B2B eCommerce platform and front end technology designed as a native app built on the Force.com platform
📦The StoreConnect App includes a platform native, prebuilt, configurable integration with Salesforce
📦StoreConnect is a lighter weight and significantly less expensive B2B eCommerce option for Salesforce vs the native eCommerce options provided by Salesforce directly
📦In this episode Jason & Mikel discuss the evolution of the eCommerce capabilities that Salesforce offers out of t...
2024-08-2155 minThe Customer Commerce PodcastThe True Cost of Ignoring Customer ExperienceIn this episode, we delve into the essential role of human connection in customer interactions and why businesses should focus on building genuine relationships rather than just processing transactions.
We examine the downsides of relying too much on automation and self-service, highlighting a real CUSStomer's frustrating experience with Officeworks' self-service options.
Join us as we explore how fostering personal connections and delivering outstanding customer service can set your business apart in a crowded market, leading to customer loyalty and long-term success.
Key Takeaways:
Prioritize authentic relationships with your customers.
Efficiency should complement...
2024-08-1533 min
Talent Hub TalkStreamlining e-commerce through the use of Salesforce integration with Mikel LindsaarIn today's episode, we’re joined by Mikel Lindsaar, CEO and founder of StoreConnect. Mickel talks us through his background and how he came to work in the software space, and we look at where the idea for StoreConnect came from, as Mikel explains the journey from idea to product to customer.
Mikel talks through the decision to stop doing implementations themselves and to go with a partner-led implementation model as well as the challenges of standing that up alongside their certification program. Mikel gives insight into what the product is, who it is for, and how co...
2024-08-1342 minThe Customer Commerce PodcastAvoiding Common Branding Pitfalls for Small BusinessesIn Episode 7 of The Customer Commerce Podcast, Jess explores the basics of branding with branding expert David Brier, known for his work with prominent figures like Grant Cardone and Daymond John.
David shares essential insights on avoiding common branding mistakes, immediate steps to enhance branding, and the importance of a cohesive brand identity.
This episode is packed with actionable advice and practical tips, making it a must-listen for small business owners aiming to refine their branding strategies and create a lasting impact in the eCommerce space.
2024-08-0132 minThe Customer Commerce PodcastStoreConnect’s Chief Growth Officer on Making Business Growth SustainableIn this episode of The Customer Commerce Podcast, we are joined by Nick Terrenzi, the Chief Growth Officer of StoreConnect, and our branding extraordinaire, David Brier. Nick, who has traveled over 4 million miles for business and has extensive experience across various industries, shares invaluable insights on ensuring sustainable business growth.
Tune in to hear Nick discuss:
Key advice for new business owners on building operations for longevity.
Common misconceptions when transitioning from analogue to eCommerce sales.
The No. 1 thing that businesses can implement TODAY to set themselves up for long-term success.
2024-07-2423 minThe Customer Commerce PodcastOptimizing Your Customer's JourneyJoin Jess, Mikel Lindsaar (Founder & CEO of StoreConnect), and branding expert David Brier as they dive into optimizing the Direct-to-Consumer (D2C) customer journey.
Discover the common time-wasting tools, tips for simplifying customer purchases, and how to measure the effectiveness of your customer journey improvements.
Packed with practical advice and engaging stories, this episode is a must-listen for any business owner looking to enhance their commerce experience.
Tune in for valuable takeaways and a few laughs! 🎧
If you've had an online nightmare experience that you've been dying to sha...
2024-07-1840 minThe Customer Commerce PodcastKnowing What Your Customers (actually) WantIn this episode of The Customer Commerce Podcast, we explore a clever new product a supermarket has introduced to make shopping easier and more enjoyable—especially for coffee lovers.
We also dive deep into StoreConnect's latest survey of 2,000 people, revealing fascinating insights into consumer spending, saving, and splurging habits.
Join us for a fun and informative discussion on how to truly understand and cater to your customers' needs!
If you've had an online nightmare experience that you've been dying to share with someone, please send it through to us at Real...
2024-07-1240 minThe Customer Commerce PodcastLet's Get Personal: How to Boost Customer LoyaltyIn Episode 3 of The Customer Commerce Podcast, we dive into the power of customer personalization and its impact on business success. We'll explore practical examples of how personalized shopping experiences can turn casual shoppers into loyal customers and why investing in these strategies is more beneficial than constantly seeking new customers.
Join us as we discuss real-life examples of businesses that go the extra mile to delight their customers, earning not just loyalty but also invaluable word-of-mouth and free PR. From tailored recommendations to personalized communications, we uncover the strategies that make customers feel valued and appreciated.
2024-07-0531 minThe Customer Commerce PodcastD2C Explained: Direct-to-Consumer Business BenefitsIn this episode of The Customer Commerce Podcast, we break down the fundamental differences between B2B (Business-to-Business), B2C (Business-to-Consumer), and D2C (Direct-to-Consumer) business models. We dive deep into why D2C holds the most significant advantage when it comes to customer loyalty and business expansion.
Our host, Jess, alongside branding expert David Brier and CEO and Founder of StoreConnect, Mikel Lindsaar, explains how D2C businesses can forge stronger relationships with their customers by cutting out intermediaries. Mikel shares three actionable steps that businesses can implement right now to focus more...
2024-06-2733 min
The Customer Commerce PodcastThe First One: Jumping Straight Into It!Now more than ever, businesses need to grow — rapidly and in the most streamlined way possible. Customers need to be serviced simply and swiftly. And technological hurdles need to be replaced with more robust and integrated solutions.
It’s the reason "Customer Commerce" is replacing the old, outdated modes of business and commerce, both online and offline.
Join Jess, Mikel and David weekly, as they share the latest trends, breakthroughs and opportunities, plus our exclusive segment "Real CUSStomers" where real customers share it and bare it all!
Sponsored by StoreConnect.
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2024-06-2129 min
SHE-TALKS with Lisa JonesHow to use CONNECTION to achieve an 89% Customer Return Rate with Natalie May from Natalie May ScrapbookingImagine building a brand that your customers love SO much that they order from you multiple times a WEEK!! Incredible right … Now, Imagine doing that with almost ZERO paid marketing spend 😱That’s exactly what Natalie May from Natalie May Scrapbooking has done in an unbelievably short amount of time, building her papercraft business from her spare bedroom to now having her own studio, team, product line and HUGE events that people travel from all around the world for and sell out within 24 hours. If you’re reading this and thinking Scrapbooking is such a niche industry, there’s NO WAY I can rep...
2023-06-2752 min
CustomerlandManaging SMB Ecommerce Just Became ... ManageableIn this interview, Mikel Lindsaar, the founder of StoreConnect, talks about how the idea of StoreConnect came to his mind and how it operates as a digital transformation solution. He identifies the difficulties small business owners encounter when it comes to digital transformation and how StoreConnect's integration with Salesforce can serve as a solution. The interview highlights the importance of saving time for small business owners, which is a critical aspect of StoreConnect.Also a big shout out to Allant Group for sponsoring this episode of Customerland!
2023-04-0416 min
Like a boss with Elizabeth LaurenzanaFearlessDaughter business launch W/ special guest Priscilla FelicianoFearlessdaughter website: www.Fearlessdaughter.storeConnect on IG @fearlessdaughterstore Email for collaborations sheovercame@fearlessdaughter.store If you enjoyed today's episode make sure to Subscribe, like, leave a review and connect with me on other platforms! & JOIN THE COMMUNITY ⭐️ LIKE A BOSS - Click here to join Get support and accountability in goal-setting, time management strategies, and personal development so that you can start designing a healthy balanced life and become a woman of high performance in your business! ⭐️...
2022-06-101h 06
Savvy BroadcastingHow StoreConnect's CRM Software is Giving Entrepreneurs the Edge to Succeed, with Mikel LindsaarMikel Lindsaar, CEO and Founder of StoreConnect, is an experienced technology entrepreneur who wants to infuse small and medium sized businesses with the power to be successful in eCommerce and grow to the Nth degree. Small businesses can’t waste time setting up their business on a platform only to repeat the process by changing platforms when they want to scale, nor do they want to waste time figuring out how to integrate multiple platforms. StoreConnect (built on the World's Number 1 CRM, Salesforce), gives clients a complete, powerful, configurable eCommerce and CRM solution where they can ma...
2022-06-0725 min