Shows
The StoryBrand PodcastWant More Sales? Lower the Cognitive Load in Your Marketing (SUMMER REPLAY)This summer, we're replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message so your marketing can actually drive sales. Today's replay is about cognitive load. The idea is simple: It basically means if your marketing makes people think too hard, they don't buy. This episode dives into the science behind why that is. You'll learn how high cognitive load messaging is hurting your business, and how to make your message easier to understand, remember, and act on. Donald Miller breaks down the...
2026-06-2223 minThe StoryBrand PodcastWant More Sales? Lower the Cognitive Load in Your Marketing (SUMMER REPLAY)This summer, we're replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message so your marketing can actually drive sales. Today's replay is about cognitive load. The idea is simple: It basically means if your marketing makes people think too hard, they don't buy. This episode dives into the science behind why that is. You'll learn how high cognitive load messaging is hurting your business, and how to make your message easier to understand, remember, and act on. Donald Miller breaks down the...
2026-06-2223 min
The StoryBrand PodcastWhy Telling Your Story Will Not Grow Your Business (SUMMER REPLAY)This summer, we're bringing back a few of our most valuable StoryBrand Podcast episodes, the ones we believe are worth hearing more than once. Today's replay is all about one of the biggest mistakes businesses make with their messaging, which is trying to tell their own story instead of inviting the customer into a story. If your marketing feels clear to you but still isn't converting, this episode will help you diagnose why. You'll learn how to stop making your company the hero and start positioning your customer as the hero in...
2026-06-1524 minThe StoryBrand PodcastWhy Telling Your Story Will Not Grow Your Business (SUMMER REPLAY)This summer, we're bringing back a few of our most valuable StoryBrand Podcast episodes, the ones we believe are worth hearing more than once. Today's replay is all about one of the biggest mistakes businesses make with their messaging, which is trying to tell their own story instead of inviting the customer into a story. If your marketing feels clear to you but still isn't converting, this episode will help you diagnose why. You'll learn how to stop making your company the hero and start positioning your customer as the hero in...
2026-06-1524 min
The StoryBrand PodcastHow to Negotiate When Nice Stops WorkingMost people walk into a negotiation hoping reason will win. Then the other side throws a punch, and suddenly your "win-win" mindset starts costing you money, leverage, and sleep. Whether you're dealing with a tough client, a legal threat, or a conflict that got personal fast, you need to know what kind of negotiation you're actually in. So how do you protect the relationship without getting steamrolled? In this episode, host Donald Miller sits down with John Lowry, negotiation expert and author of Negotiation Made Simple, to talk about what to do when nice stops w...
2026-06-0837 minThe StoryBrand PodcastHow to Negotiate When Nice Stops WorkingMost people walk into a negotiation hoping reason will win. Then the other side throws a punch, and suddenly your "win-win" mindset starts costing you money, leverage, and sleep. Whether you're dealing with a tough client, a legal threat, or a conflict that got personal fast, you need to know what kind of negotiation you're actually in. So how do you protect the relationship without getting steamrolled? In this episode, host Donald Miller sits down with John Lowry, negotiation expert and author of Negotiation Made Simple, to talk about what to do when nice stops w...
2026-06-0837 min
The StoryBrand PodcastHow to Ask for the Sale Without Sounding PushyBelieving in what you sell is one thing. Asking someone to pay for it is another. When it's time to talk price, follow up, or close the deal, everything starts to feel awkward. So you wing it, avoid the hard questions, and hope the customer decides on their own. But hope is not a sales strategy. What if selling could feel less like pressure and more like helping someone cross the finish line? In this week's episode, Donald Miller talks with Jonny Holsten, CEO of Bridge Selling and author of Fix Your Broken Sales Calls. Jonny explains why s...
2026-06-0142 minThe StoryBrand PodcastHow to Ask for the Sale Without Sounding PushyBelieving in what you sell is one thing. Asking someone to pay for it is another. When it's time to talk price, follow up, or close the deal, everything starts to feel awkward. So you wing it, avoid the hard questions, and hope the customer decides on their own. But hope is not a sales strategy. What if selling could feel less like pressure and more like helping someone cross the finish line? In this week's episode, Donald Miller talks with Jonny Holsten, CEO of Bridge Selling and author of Fix Your Broken Sales Calls. Jonny explains why s...
2026-06-0142 min
The StoryBrand PodcastHow One CEO Used Clear Messaging to Scale Past $100MBusiness owners often think growth comes from doing more, offering more, and saying more. But the more you add, the easier it is to confuse customers, muddy your message, and slow down sales. When people don't understand exactly what you do or why it matters, they move on. So how do you keep your message clear while your business keeps growing? In this episode of the StoryBrand Podcast, Donald Miller talks with Tricia Sciortino, CEO of BELAY, about how the company used clear messaging to grow past $100 million in annual revenue. Tricia shares how BELAY r...
2026-05-2543 minThe StoryBrand PodcastHow One CEO Used Clear Messaging to Scale Past $100MBusiness owners often think growth comes from doing more, offering more, and saying more. But the more you add, the easier it is to confuse customers, muddy your message, and slow down sales. When people don't understand exactly what you do or why it matters, they move on. So how do you keep your message clear while your business keeps growing? In this episode of the StoryBrand Podcast, Donald Miller talks with Tricia Sciortino, CEO of BELAY, about how the company used clear messaging to grow past $100 million in annual revenue. Tricia shares how BELAY r...
2026-05-2543 min
From Click to Client: Brand Messaging, Website Marketing and StoryBrand StrategyEp. 76 | What a StoryBrand Website Actually Looks Like - Real Examples👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesIf you have a website and you're not getting clients from it, the problem is almost never the design. It's the message.In this episode, I walk you through a real before-and-after website transformation with my client Heidi Allsop of Heidi Allsop Coaching. You'll see exactly what wasn't working on her original site and what we changed to make it a high-converting website.Here's what thi...
2026-05-1925 min
The StoryBrand PodcastHow to Lead When the Future Feels UnpredictableMost leaders are making decisions in a world that keeps changing faster than their plans can keep up. Tactics expire. Trends fizzle. Teams get confused. And when pressure rises, it's easy to chase quick wins instead of building on something solid. But what if the best way to grow through uncertainty isn't to find a better tactic, but to lead from better principles? In this episode, Donald Miller talks with Chase Koch, executive vice president at Koch Industries and co-author of Becoming a Principle-Driven Leader, about what it takes to lead when the stakes are h...
2026-05-181h 03The StoryBrand PodcastHow to Lead When the Future Feels UnpredictableMost leaders are making decisions in a world that keeps changing faster than their plans can keep up. Tactics expire. Trends fizzle. Teams get confused. And when pressure rises, it's easy to chase quick wins instead of building on something solid. But what if the best way to grow through uncertainty isn't to find a better tactic, but to lead from better principles? In this episode, Donald Miller talks with Chase Koch, executive vice president at Koch Industries and co-author of Becoming a Principle-Driven Leader, about what it takes to lead when the stakes are h...
2026-05-181h 03
The StoryBrand PodcastBrian Hooks—How to Build a Team Around People's StrengthsIt's easy to give up on people when they disappoint us, miss expectations, or don't seem to fit the role they're in. But great leaders know people are rarely just "good" or "bad" at work. More often, they're either understood or misunderstood, positioned well or placed poorly. What would change if you started looking for people's potential before writing them off? In this episode, host Donald Miller talks with Brian Hooks, CEO of Stand Together and co-author of Believe in People, about how leaders can unlock more value by helping people discover and use their g...
2026-05-1128 minThe StoryBrand PodcastBrian Hooks—How to Build a Team Around People's StrengthsIt's easy to give up on people when they disappoint us, miss expectations, or don't seem to fit the role they're in. But great leaders know people are rarely just "good" or "bad" at work. More often, they're either understood or misunderstood, positioned well or placed poorly. What would change if you started looking for people's potential before writing them off? In this episode, host Donald Miller talks with Brian Hooks, CEO of Stand Together and co-author of Believe in People, about how leaders can unlock more value by helping people discover and use their g...
2026-05-1128 min
The StoryBrand PodcastDr. Henry Cloud—The 5 Essential Components of SuccessAnything that works has the same 5 elements behind it. Anything that fails is missing one of those. That is true for businesses, relationships, and personal goals. Most people never stop to ask which piece is broken. They stay busy, execute harder, and measure the wrong things. But success is not random. It follows a pattern. What if achieving your goals comes down to understanding that pattern and making sure every piece is in place? In this episode, Donald Miller sits down with Dr. Henry Cloud to unpack the 5 components behind every successful outcome. They explore why belief...
2026-05-0442 minThe StoryBrand PodcastDr. Henry Cloud—The 5 Essential Components of SuccessAnything that works has the same 5 elements behind it. Anything that fails is missing one of those. That is true for businesses, relationships, and personal goals. Most people never stop to ask which piece is broken. They stay busy, execute harder, and measure the wrong things. But success is not random. It follows a pattern. What if achieving your goals comes down to understanding that pattern and making sure every piece is in place? In this episode, Donald Miller sits down with Dr. Henry Cloud to unpack the 5 components behind every successful outcome. They explore why belief...
2026-05-0442 min
From Click to Client: Brand Messaging, Website Marketing and StoryBrand StrategyEp. 74 | Donald Miller Called This “One of the Best StoryBrand Websites”—Here’s Why👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesMost business owners don't realize their website is telling the wrong story. Not because the website copy is bad, but because it's about them instead of their client.Why did StoryBrand founder Donald Miller single out this website as exceptional? In this episode, we break down the exact brand story and website copy framework that caught his attention—and show you how to apply these message development principles to convert more dream clients. If yo...
2026-04-2118 min
The StoryBrand PodcastThe 3 Tactical Moves That Build Customer LoyaltyIf you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Customer loyalty is often won or lost in the small moments. People come back because of how you make them fe...
2026-04-0615 minThe StoryBrand PodcastThe 3 Tactical Moves That Build Customer LoyaltyIf you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Customer loyalty is often won or lost in the small moments. People come back because of how you make them fe...
2026-04-0615 min
The StoryBrand PodcastHow to Be More Magnetic in ConversationsIf you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Every conversation is shaping your future. The way you show up affects whether people trust you, remember you, recommend you, or...
2026-03-3022 minThe StoryBrand PodcastHow to Be More Magnetic in ConversationsIf you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Every conversation is shaping your future. The way you show up affects whether people trust you, remember you, recommend you, or...
2026-03-3022 min
From Click to Client: Brand Messaging, Website Marketing and StoryBrand StrategyEp. 70 | 5 Real StoryBrand Website Examples That Get Clients (2026)👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesMost visitors decide whether to stay on your website in about five seconds. If your hero section doesn't immediately tell them they're in the right place, they're gone before they ever read what you actually offer.In this episode, I walk through five real client wireframes live, pointing out what's working, what's not, and the specific mistakes I see coaches make over and over again. This is part one of a t...
2026-03-2426 min
The StoryBrand PodcastCan a Clear Message Win a War?If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Most leaders make the same mistake: they use too many words. They explain too much, soften the truth, and leave pe...
2026-03-2324 minThe StoryBrand PodcastCan a Clear Message Win a War?If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Most leaders make the same mistake: they use too many words. They explain too much, soften the truth, and leave pe...
2026-03-2324 min
From Click to Client: Brand Messaging, Website Marketing and StoryBrand StrategyEp. 69 | StoryBrand Your Coaching Business: Getting Started as a New Coach with Mindy Shotwell👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesWhat if the real reason your coaching business feels hard is because your message still feels fuzzy? In this episode, I sit down with Mindy Shotwell as she works through the early stages of building her coaching business using the StoryBrand framework. If you’ve ever struggled to explain what you do, who you help, or why your work matters, this conversation will feel very familiar.Why clarity is often the m...
2026-03-1750 min
The StoryBrand PodcastThe Secret to Building a Cult-Like Following for Your BrandIf you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Every business wants raving fans. But most end up with something weaker: people who bu...
2026-03-1619 minThe StoryBrand PodcastThe Secret to Building a Cult-Like Following for Your BrandIf you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Every business wants raving fans. But most end up with something weaker: people who bu...
2026-03-1619 min
The StoryBrand PodcastThe Exact AI Prompt Donald Miller Uses to Rewrite Flat CopyIf you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at http://storybrand.com/live Chances are, you already know that story is everything when it comes to growing your bus...
2026-03-0921 minThe StoryBrand PodcastThe Exact AI Prompt Donald Miller Uses to Rewrite Flat CopyIf you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at http://storybrand.com/live Chances are, you already know that story is everything when it comes to growing your bus...
2026-03-0921 min
The StoryBrand PodcastHow to Build a $400k Marketing Business (Without Hiring a Team) If you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at http://storybrand.com/live What does it actually take to build a $400,000 independent marketing business without an agency, without a t...
2026-03-0224 minThe StoryBrand PodcastHow to Build a $400k Marketing Business (Without Hiring a Team) If you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at http://storybrand.com/live What does it actually take to build a $400,000 independent marketing business without an agency, without a t...
2026-03-0224 min
From Click to Client: Brand Messaging, Website Marketing and StoryBrand StrategyEp. 66 | How To Sell Anything Using the StoryBrand Soundbite Strategy in 2026👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesEver freeze up when someone asks, "What do you do?" You're not alone. 82% of coaches fail in their first year, not because they lack talent, but because nobody understands their message. In this episode, I'm breaking down the StoryBrand Soundbite Strategy that transformed my business and hundreds of my clients' businesses.Why your current messaging is creating invisible rejection that's silently costing you clientsTh...
2026-02-2421 min
The StoryBrand PodcastThe 3-Phase Messaging Campaign That Fuels SalesIf you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at http://storybrand.com/live You can have a great product and a smart marketing plan and still lose sales be...
2026-02-2318 minThe StoryBrand PodcastThe 3-Phase Messaging Campaign That Fuels SalesIf you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at http://storybrand.com/live You can have a great product and a smart marketing plan and still lose sales be...
2026-02-2318 min
The StoryBrand PodcastStoryBrand Christmas Special: The Radio Drama that Could Save Your Business in 2026Get free marketing videos from Donald Miller every week at: WeeklySoundbite.com As the holidays slow things down, many business owners take stock of what's ahead. You've got goals for growth, plans for product launches, and maybe even a rebrand on the horizon. But before you do anything else, take a hard look at your message. Because unclear messaging is the silent killer of great businesses. No matter how good your product is, if your message isn't clear, sales will stall. So before the new year ramps up, ask yourself: is your message clear enough to cut through all the noi...
2025-12-221h 07The StoryBrand PodcastStoryBrand Christmas Special: The Radio Drama that Could Save Your Business in 2026Get free marketing videos from Donald Miller every week at: WeeklySoundbite.com As the holidays slow things down, many business owners take stock of what's ahead. You've got goals for growth, plans for product launches, and maybe even a rebrand on the horizon. But before you do anything else, take a hard look at your message. Because unclear messaging is the silent killer of great businesses. No matter how good your product is, if your message isn't clear, sales will stall. So before the new year ramps up, ask yourself: is your message clear enough to cut through all the noi...
2025-12-221h 07
The StoryBrand PodcastWhy Your Team Isn't Rallying Around Your MessageGet free marketing videos from Don every week at WeeklySoundbite.com A confused team can't sell a clear product. Period. If your executive team can't clearly articulate your mission, you're already losing ground. You think you've cast a vision, but no one's catching it. Instead, you're running a business with a fractured identity where every department is chasing a different goal, and your customers are left scratching their heads. Misalignment is more than just a leadership issue. It's a revenue problem. So before you fix your marketing, fix your mission. But how do you align your p...
2025-12-0827 minThe StoryBrand PodcastWhy Your Team Isn't Rallying Around Your MessageGet free marketing videos from Don every week at WeeklySoundbite.com A confused team can't sell a clear product. Period. If your executive team can't clearly articulate your mission, you're already losing ground. You think you've cast a vision, but no one's catching it. Instead, you're running a business with a fractured identity where every department is chasing a different goal, and your customers are left scratching their heads. Misalignment is more than just a leadership issue. It's a revenue problem. So before you fix your marketing, fix your mission. But how do you align your p...
2025-12-0827 min
From Click to Client: Brand Messaging, Website Marketing and StoryBrand StrategyEp. 54 | StoryBrand Soundbite Strategy: The Magic Words That Sell Your Coaching on Repeat👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesEver feel like you're over-explaining your coaching but still confusing people? You don't need more content. You need five magic soundbites that make your message unforgettable. Most coaches ramble through frameworks and methodologies, but billion-dollar brands like Nike use just three words. In this episode, I'm breaking down the StoryBrand PEACE Framework: five short, powerful phrases that capture attention and make people say, "Tell me more."What...
2025-12-0209 min
The StoryBrand PodcastHow to Grow a Consulting Business in Uncertain TimesGet free marketing videos from Don every week at WeeklySoundbite.com Running a marketing consulting business is never simple. In uncertain times, it's even harder. Clients are cautious, timelines stretch, and budgets shrink. You know your services create real results, but closing new business feels tougher than ever. If you're not clear and confident in your message, potential clients will hesitate or move on. And the longer you stay vague or unfocused, the more you're stuck in survival mode instead of scaling. So how do you position yourself as the obvious choice, especially wh...
2025-12-0129 minThe StoryBrand PodcastHow to Grow a Consulting Business in Uncertain TimesGet free marketing videos from Don every week at WeeklySoundbite.com Running a marketing consulting business is never simple. In uncertain times, it's even harder. Clients are cautious, timelines stretch, and budgets shrink. You know your services create real results, but closing new business feels tougher than ever. If you're not clear and confident in your message, potential clients will hesitate or move on. And the longer you stay vague or unfocused, the more you're stuck in survival mode instead of scaling. So how do you position yourself as the obvious choice, especially wh...
2025-12-0129 min
The StoryBrand PodcastWhy Narcissists Rise to Power and What Self-Aware Leaders Do DifferentlyGet free marketing videos from Don every week at WeeklySoundbite.com Leadership success often hinges on a trait many people misunderstand: self-awareness. In today's fast-paced world, leaders are surrounded by noise: social media flattery, AI-generated validation, and constant feedback loops that create more confusion than clarity. And while confidence is essential, when it crosses into narcissism, the fallout can be devastating. Think Enron, Lehman Brothers, or any organization led by someone blind to their own flaws. Narcissistic leaders may get results, but the cost is often burnout, chaos, and shattered trust. So how do you k...
2025-11-2433 minThe StoryBrand PodcastWhy Narcissists Rise to Power and What Self-Aware Leaders Do DifferentlyGet free marketing videos from Don every week at WeeklySoundbite.com Leadership success often hinges on a trait many people misunderstand: self-awareness. In today's fast-paced world, leaders are surrounded by noise: social media flattery, AI-generated validation, and constant feedback loops that create more confusion than clarity. And while confidence is essential, when it crosses into narcissism, the fallout can be devastating. Think Enron, Lehman Brothers, or any organization led by someone blind to their own flaws. Narcissistic leaders may get results, but the cost is often burnout, chaos, and shattered trust. So how do you k...
2025-11-2433 min
The StoryBrand PodcastCould Niching Down Be the Fastest Way to Scale?Get free marketing videos from Don every week at WeeklySoundbite.com If you're offering your services to everyone, chances are nobody's listening. Most businesses, especially coaches and consultants, waste valuable resources trying to speak to a crowd instead of their community. The result is confused messaging, unqualified leads, and no growth. If your marketing feels scattered or your offer is getting lost in the noise, it might be time to stop casting a wide net and start speaking directly to the people who truly need what you provide. What would happen if you focused your m...
2025-11-0336 minThe StoryBrand PodcastCould Niching Down Be the Fastest Way to Scale?Get free marketing videos from Don every week at WeeklySoundbite.com If you're offering your services to everyone, chances are nobody's listening. Most businesses, especially coaches and consultants, waste valuable resources trying to speak to a crowd instead of their community. The result is confused messaging, unqualified leads, and no growth. If your marketing feels scattered or your offer is getting lost in the noise, it might be time to stop casting a wide net and start speaking directly to the people who truly need what you provide. What would happen if you focused your m...
2025-11-0336 min
The StoryBrand PodcastHow to Create Facebook Ads That Beat the Competition Without a Big BudgetGet free marketing videos from Don every week at WeeklySoundbite.com Businesses are burning cash on Facebook ads that just don't work, and it's not because of the algorithm. The real problem? Most companies are leading with clever headlines and flashy visuals instead of clear, curiosity-driven messaging. When your potential customer sees your ad, they're not thinking about your brand, they're thinking about their own survival. If your ad doesn't speak to that in the first two seconds, you've already lost them. With ad costs going up and results going down, the stakes have never been higher. So what do yo...
2025-10-2044 minThe StoryBrand PodcastHow to Create Facebook Ads That Beat the Competition Without a Big BudgetGet free marketing videos from Don every week at WeeklySoundbite.com Businesses are burning cash on Facebook ads that just don't work, and it's not because of the algorithm. The real problem? Most companies are leading with clever headlines and flashy visuals instead of clear, curiosity-driven messaging. When your potential customer sees your ad, they're not thinking about your brand, they're thinking about their own survival. If your ad doesn't speak to that in the first two seconds, you've already lost them. With ad costs going up and results going down, the stakes have never been higher. So what do yo...
2025-10-2044 min
The StoryBrand PodcastThe One Sentence Every Business Owner Needs (And How to Write It)Get free marketing videos from Don every week at WeeklySoundbite.com Most business owners dread being asked, "So, what do you do?" Not because they don't know, but because they don't know how to explain it without rambling. When you stumble through your business model or every service you offer, people glaze over. That moment is your shot to spark curiosity and build value, but if you blow it, you lose potential opportunities. Whether you're networking at a conference, pitching a client, or updating your website, you need one sentence that makes people lean in a...
2025-10-0627 min
The StoryBrand PodcastThe 3-Phase Marketing Formula That Works Every TimeGet free marketing videos from Don every week at WeeklySoundbite.com Too many brands skip straight to "content" and wonder why nobody bites. In this episode, Donald Miller unveils the StoryBrand Messaging Campaign, a simple system that turns words into revenue. You'll learn the 3 key campaign phases, how to craft "survival" sound bites that stop the right people in their tracks, and the exact formula to confidently ask for the sale. Don breaks down the "House" metaphor, then walks through a real case study he did for YNAB (You Need A Bu...
2025-09-2939 minThe StoryBrand PodcastThe 3-Phase Marketing Formula That Works Every TimeGet free marketing videos from Don every week at WeeklySoundbite.com Too many brands skip straight to "content" and wonder why nobody bites. In this episode, Donald Miller unveils the StoryBrand Messaging Campaign, a simple system that turns words into revenue. You'll learn the 3 key campaign phases, how to craft "survival" sound bites that stop the right people in their tracks, and the exact formula to confidently ask for the sale. Don breaks down the "House" metaphor, then walks through a real case study he did for YNAB (You Need A Bu...
2025-09-2939 min
Marketing Made SimpleStoryBrand Podcast #38: BIG NEWS—Introducing The StoryBrand PodcastWelcome to the first episode of The StoryBrand Podcast (formerly Why That Worked), where we're doubling down on what actually grows businesses: clear messaging. Most business owners are too close to their own work to explain it clearly. They tweak and refine, but your customers still don't "get it." That's why we're hitting reset on this podcast and going back to the foundation of great messaging. In this premier episode, Kyle Reed and Donald Miller kick things off with a full masterclass on the StoryBrand framework so you can stop confusing customers and start winning mo...
2025-09-241h 12
The StoryBrand PodcastBIG NEWS—Introducing The StoryBrand PodcastGet free marketing videos from Don every week at WeeklySoundbite.com Welcome to the first episode of The StoryBrand Podcast (formerly Why That Worked), where we're doubling down on what actually grows businesses: clear messaging. Most business owners are too close to their own work to explain it clearly. They tweak and refine, but your customers still don't "get it." That's why we're hitting reset on this podcast and going back to the foundation of great messaging. In this premier episode, Kyle Reed and Donald Miller kick things off with a ful...
2025-09-221h 12The StoryBrand PodcastBIG NEWS—Introducing The StoryBrand PodcastGet free marketing videos from Don every week at WeeklySoundbite.com Welcome to the first episode of The StoryBrand Podcast (formerly Why That Worked), where we're doubling down on what actually grows businesses: clear messaging. Most business owners are too close to their own work to explain it clearly. They tweak and refine, but your customers still don't "get it." That's why we're hitting reset on this podcast and going back to the foundation of great messaging. In this premier episode, Kyle Reed and Donald Miller kick things off with a ful...
2025-09-221h 12
From Click to Client: Brand Messaging, Website Marketing and StoryBrand StrategyEp. 38 | Turn Your Website Into a Client-Converting Machine Using StoryBrand👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesHere’s how to turn your confusing site into a money-making machine, with StoryBrand.Why does your gorgeous website feel like it's working against you instead of for you?You've invested time, energy, and maybe even thousands of dollars into making your website look professional. The colors are perfect, the photos are stunning, and the layout is clean. Yet somehow, you're still not getting the clients you deserve. The truth is, a beautiful websit...
2025-08-1220 min
From Click to Client: Brand Messaging, Website Marketing and StoryBrand StrategyEp. 23 | What is StoryBrand Messaging?Most businesses get their message wrong…Are you one of them?👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resourcesEver wonder why your beautifully designed website isn't bringing in clients? I discovered that most businesses make a critical mistake in their marketing—positioning themselves as the hero instead of the guide. In today's episode, I break down the StoryBrand messaging framework that has revolutionized how my clients communicate with their audiences.With just seven seconds to capture someone's attention online, your message needs to be c...
2025-04-2905 min
From Click to Client: Brand Messaging, Website Marketing and StoryBrand StrategyEp. 14 | The Power of StoryBrand in Business: Kris Jones on The Shades of Entrepreneurship👉 Grab my Free Guide: How toWrite Compelling #StoryBrand Copy:https://www.reddoordesigns.com/free-resourcesYou know that feeling when you're trying to write about your own business and the words just won't come? In my heartfelt chat with Gabriel Flores on The Shades of Entrepreneurship, I open up about my own path from frustrated Nike designer to helping entrepreneurs find their voice. After seeing countless brilliant business owners struggle to tell their story, I'm sharing the gentle truth about why writing your own copy feels so hard (spoiler: it's not because you're bad at wri...
2025-02-2543 min
The StoryBrand PodcastValentine's Day—The Surprising Economics and Evolution of Love's Biggest DayEvery February 14th, millions of people rush out to buy heart-shaped chocolates, overpriced roses, and mass-produced cards, turning Valentine's Day into a global cash grab. But how did a once obscure tradition become a billion-dollar industry? Whether you adore the holiday or roll your eyes at its commercialism, one thing is certain—it works. So, what makes this day so powerful, and why do we keep celebrating it year after year? In this week's episode, hosts Donald Miller and Kyle Reed explore the unexpected history of Valentine's Day, from its ancient pagan roots to its mode...
2025-02-1033 minThe StoryBrand PodcastValentine's Day—The Surprising Economics and Evolution of Love's Biggest DayEvery February 14th, millions of people rush out to buy heart-shaped chocolates, overpriced roses, and mass-produced cards, turning Valentine's Day into a global cash grab. But how did a once obscure tradition become a billion-dollar industry? Whether you adore the holiday or roll your eyes at its commercialism, one thing is certain—it works. So, what makes this day so powerful, and why do we keep celebrating it year after year? In this week's episode, hosts Donald Miller and Kyle Reed explore the unexpected history of Valentine's Day, from its ancient pagan roots to its mode...
2025-02-1033 min
From Click to Client: Brand Messaging, Website Marketing and StoryBrand StrategyEp. 11 | How Geoffrey Has More Free Time With a StoryBrand Website and AI Automation Strategy👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources
Looking to work smarter, not harder, in your service business? Join me as I chat with Geoffrey Halsey, owner of East Portland Sash, who built his construction business into a streamlined operation through strategic automation, StoryBrand strategy, and AI implementation.
WHAT YOU’LL LEARN
✅ How automating client communication got him more clients
✅ The unexpected way AI helped Geoffrey process difficult client interactions
✅ Simple tech tools that gave Geoffrey 5 hours back...
2025-02-0433 min
The StoryBrand PodcastStories—The Survival Tool Hardwired into Every HumanEvery day, we're surrounded by stories—on social media, in conversations, and even in our own heads. But have you ever stopped to wonder why stories are so powerful? They connect us, help us make sense of the world, and have been humanity's most effective tool for survival. But how do they work their magic, and what happens when they're used to manipulate rather than inspire? In this episode, hosts Donald Miller and Kyle Reed break down why stories are more than just entertainment—they're a survival mechanism hardwired into our brains. You'll learn how story...
2025-02-0338 minThe StoryBrand PodcastStories—The Survival Tool Hardwired into Every HumanEvery day, we're surrounded by stories—on social media, in conversations, and even in our own heads. But have you ever stopped to wonder why stories are so powerful? They connect us, help us make sense of the world, and have been humanity's most effective tool for survival. But how do they work their magic, and what happens when they're used to manipulate rather than inspire? In this episode, hosts Donald Miller and Kyle Reed break down why stories are more than just entertainment—they're a survival mechanism hardwired into our brains. You'll learn how story...
2025-02-0338 min
The StoryBrand PodcastFootball—Why It Became America's Favorite RitualFootball has a powerful grip on its fans, but have you ever stopped to think about why it works so well? Football has a remarkable history of uniting friends and families across generations. From the build-up to game day and the epic rivalries to the emotional highs-and-lows of every play, football delivers both the thrill of competition and the comfort of community. But what actually makes it so captivating? In this week's episode, hosts Donald Miller and Kyle Reed are joined by Will Guidara, bestselling author of Unreasonable Hospitality and devoted Bills fan, to unpack t...
2025-01-2734 minThe StoryBrand PodcastFootball—Why It Became America's Favorite RitualFootball has a powerful grip on its fans, but have you ever stopped to think about why it works so well? Football has a remarkable history of uniting friends and families across generations. From the build-up to game day and the epic rivalries to the emotional highs-and-lows of every play, football delivers both the thrill of competition and the comfort of community. But what actually makes it so captivating? In this week's episode, hosts Donald Miller and Kyle Reed are joined by Will Guidara, bestselling author of Unreasonable Hospitality and devoted Bills fan, to unpack t...
2025-01-2734 min
The StoryBrand PodcastThought Leaders—How Innovative Thinkers Build a Following and Shape Modern CultureThought leaders influence the way we see the world, solve problems, and make decisions. But what makes someone a true thought leader? Are they original thinkers with unique worldviews, or can they be curators sharing their opinions and amplifying others' ideas? With the rise of social media, it's harder than ever to tell the difference. So how can we separate the trailblazers from those simply echoing the ideas of others? In this week's episode, hosts Donald Miller and Kyle Reed unpack the art of thought leadership. They break down what sets true thought leaders apart, w...
2025-01-2024 minThe StoryBrand PodcastThought Leaders—How Innovative Thinkers Build a Following and Shape Modern CultureThought leaders influence the way we see the world, solve problems, and make decisions. But what makes someone a true thought leader? Are they original thinkers with unique worldviews, or can they be curators sharing their opinions and amplifying others' ideas? With the rise of social media, it's harder than ever to tell the difference. So how can we separate the trailblazers from those simply echoing the ideas of others? In this week's episode, hosts Donald Miller and Kyle Reed unpack the art of thought leadership. They break down what sets true thought leaders apart, w...
2025-01-2024 min
From Click to Client: Brand Messaging, Website Marketing and StoryBrand StrategyEp. 3 | Secrets Behind a StoryBrand Message That Connects with Robyn GrahamAfter 20 years in the industry, I've discovered that beautiful design means little without a clear message that tells a compelling story. Robyn Graham and I break down how to write a story that sells without the struggle.Why this matters to you: Discover why making your customer the hero (not yourself) is the key to writing words that connect. Learn the simple three-part framework that makes writing your story feel effortless. Understand how to position yourself as the guide who helps your ideal clients achieve success.
2025-01-1928 min
From Click to Client: Brand Messaging, Website Marketing and StoryBrand StrategyEp. 4 | StoryBrand Secrets for Better Website Copy with Janice PorterIn this episode, I chat with Janice Porter about why writing about your own business feels so impossible and how to make it simpler. Drawing from my 20 years of experience in website design and storytelling, I share why beautiful design isn't enough anymore — you need strategic copy that tells a compelling story.What you’ll learn: Discover why writing about yourself feels like torture and how to overcome it Learn the simple three-part story framework that makes writing website copy feel effortless Understand why making your customer the hero...
2025-01-1937 min
The StoryBrand PodcastTop Gun Maverick—The Strategy Behind Its Billion-Dollar SuccessSome movies capture lightning in a bottle, but few soar as high as Top Gun: Maverick. With $1.4 billion in global earnings and record-breaking attendance post-pandemic, this film didn't just work—it dominated. But why? Was it the nostalgia, the perfectly executed hero's journey, or the relentless determination of its star, Tom Cruise? At a time when theaters struggled, Maverick reminded us why blockbuster films exist. It delivered spectacle, heart, and a story that resonated across generations. In this episode of Why That Worked, Donald Miller and Kyle Reed dissect the secrets behind Top Gun: Maverick's exp...
2025-01-1330 minThe StoryBrand PodcastTop Gun Maverick—The Strategy Behind Its Billion-Dollar SuccessSome movies capture lightning in a bottle, but few soar as high as Top Gun: Maverick. With $1.4 billion in global earnings and record-breaking attendance post-pandemic, this film didn't just work—it dominated. But why? Was it the nostalgia, the perfectly executed hero's journey, or the relentless determination of its star, Tom Cruise? At a time when theaters struggled, Maverick reminded us why blockbuster films exist. It delivered spectacle, heart, and a story that resonated across generations. In this episode of Why That Worked, Donald Miller and Kyle Reed dissect the secrets behind Top Gun: Maverick's exp...
2025-01-1330 min
The StoryBrand Podcast#1: Frameworks—The Invisible Structure Behind Every Great IdeaWhether you realize it or not, frameworks structure the world around us. They help us make decisions faster, simplify complex processes, and are the reason so many bestselling books and billion-dollar businesses succeed. Without clear frameworks, progress can feel chaotic and goals seem unattainable. So, why are frameworks so effective, and how can you create one to make life and business simpler? In this debut episode of Why That Worked, hosts Donald Miller and Kyle Reed dive into the art and science of frameworks. They break down why frameworks are the driving force behind countless w...
2025-01-0624 minThe StoryBrand Podcast#1: Frameworks—The Invisible Structure Behind Every Great IdeaWhether you realize it or not, frameworks structure the world around us. They help us make decisions faster, simplify complex processes, and are the reason so many bestselling books and billion-dollar businesses succeed. Without clear frameworks, progress can feel chaotic and goals seem unattainable. So, why are frameworks so effective, and how can you create one to make life and business simpler? In this debut episode of Why That Worked, hosts Donald Miller and Kyle Reed dive into the art and science of frameworks. They break down why frameworks are the driving force behind countless w...
2025-01-0624 min
The StoryBrand PodcastWhy That Worked PREVIEW—A New Podcast You Can't MissStarting January 6, 2025, the Business Made Simple Podcast feed will become home to an exciting new show: Why That Worked – Presented by StoryBrand.ai, hosted by Donald Miller, creator of the StoryBrand framework. Have you ever wondered why some brands, trends, or products become massive successes while others fade into obscurity? That's exactly what this podcast will explore. Each week, Donald Miller, creator of the StoryBrand framework, and co-host Kyle Reed uncover the strategies behind the world's biggest wins, breaking them down into clear, actionable insights you can use to create your own success.
2024-12-3006 minThe StoryBrand PodcastWhy That Worked PREVIEW—A New Podcast You Can't MissStarting January 6, 2025, the Business Made Simple Podcast feed will become home to an exciting new show: Why That Worked – Presented by StoryBrand.ai, hosted by Donald Miller, creator of the StoryBrand framework. Have you ever wondered why some brands, trends, or products become massive successes while others fade into obscurity? That's exactly what this podcast will explore. Each week, Donald Miller, creator of the StoryBrand framework, and co-host Kyle Reed uncover the strategies behind the world's biggest wins, breaking them down into clear, actionable insights you can use to create your own success.
2024-12-3006 min
The StoryBrand PodcastIntroducing Why That Worked – Presented by StoryBrand.AI | Coming January 6thGet ready for an all-new podcast experience! Why That Worked – Presented by StoryBrand.AI launches January 6th. Have you ever wondered why some brands, trends, and campaigns succeed while others fall flat? Host Donald Miller dives deep into the strategies behind today's biggest successes, breaking them down into actionable insights you can use. Whether you're a business owner, marketer, or just someone fascinated by the "why" behind success, this show is for you. The first episode drops Monday, January 6th, right here. Don't miss it—subscribe now wherever you listen to podcast...
2024-12-0302 minThe StoryBrand PodcastIntroducing Why That Worked – Presented by StoryBrand.AI | Coming January 6thGet ready for an all-new podcast experience! Why That Worked – Presented by StoryBrand.AI launches January 6th. Have you ever wondered why some brands, trends, and campaigns succeed while others fall flat? Host Donald Miller dives deep into the strategies behind today's biggest successes, breaking them down into actionable insights you can use. Whether you're a business owner, marketer, or just someone fascinated by the "why" behind success, this show is for you. The first episode drops Monday, January 6th, right here. Don't miss it—subscribe now wherever you listen to podcast...
2024-12-0302 min
Marketing Made SimpleHow to Handle Objections the StoryBrand WayIf you've done any kind of sales or marketing, you know that handling customer objections is a huge part of the job. Unfortunately, most companies have a hard time overcoming objections and helping customers see the value they have to offer. The result? They become sales-ey and lose sight of the goal: serving their customers. In today's episode, J.J. and April sit down with StoryBrand Certified Guide, Angie Schultz, as she shares her experience using the StoryBrand framework in her own business and in the businesses of her clients. You'll learn how to handle o...
2024-06-1932 minMarketing Made SimpleStoryBrand for Artists—How to Sell Your Art Without Selling OutArtists often find it hard to sell and market their work. They face a big challenge. Art is deeply personal and subjective by nature, so traditional marketing and business strategies don't always apply. That's why artists often end up at a crossroads. They're seeking a path that honors their artistic integrity while also allowing them to bring in a decent income. So how can artists create a profitable art practice without compromising their creativity? In this week's episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins discuss how artists can use the StoryBrand framework to...
2024-03-1329 minMarketing Made SimpleBehind the Scenes: How to Transform a Website Using StoryBrandOvercome the marketing and messaging obstacles holding you back from hitting (and even exceeding) your revenue goals with our FREE 5 Minute Marketing Makeover video series. Get immediate access at StoryBrand.com/Marketing. -- One of the biggest requests we get at Marketing Made Simple is for us to review our listener's websites. Even when you use the StoryBrand framework, you want feedback from an expert so you know you've got it right! That's exactly why we have StoryBrand Certified Guides. In today's episode, you get a behind-the-scenes loo...
2023-08-0228 minMarketing Made SimpleEavesdrop on a Marketing Consultation from a StoryBrand GuideOne of the biggest requests we get at Marketing Made Simple is for us to review our listener's messaging. Even when you use the StoryBrand messaging framework, you want feedback from an expert so you know you've got it right! That's exactly why we have StoryBrand Certified Guides. In today's episode, you get to eavesdrop on a marketing consultation with StoryBrand Certified Guide, Kris Jones, and business owner Kia Nystrom. Kia owns Nystrom Orchard (NystromOrchard.com) in Minnesota that hosts events and creates specialty pies for corporate gifting. Kia wants to clarify her message to r...
2023-07-1936 min
The StoryBrand PodcastBONUS: Marketing Made Simple Podcast—The Best Takeaways From This Year's Top Episodes (Part 2)Continue to position your marketing and messaging for success heading in the new year with Part 2 of our Marketing Mixtape. In this bonus episode, J.J. and April continue calling out the best marketing takeaways from this year to help you get even more clarity and inspiration going into 2023! Help the Marketing Made Simple Podcast deliver even more value by completing our Hero Maker survey at StoryBrand.com/Survey. Let us know what you're loving and what you're wanting more of in future episodes! Just go to StoryBrand.com/Survey. Re-listen t...
2022-12-2830 minThe StoryBrand PodcastBONUS: Marketing Made Simple Podcast—The Best Takeaways From This Year's Top Episodes (Part 2)Continue to position your marketing and messaging for success heading in the new year with Part 2 of our Marketing Mixtape. In this bonus episode, J.J. and April continue calling out the best marketing takeaways from this year to help you get even more clarity and inspiration going into 2023! Help the Marketing Made Simple Podcast deliver even more value by completing our Hero Maker survey at StoryBrand.com/Survey. Let us know what you're loving and what you're wanting more of in future episodes! Just go to StoryBrand.com/Survey. Re-listen t...
2022-12-2830 minMarketing Made SimpleHow to Fundraise Using the StoryBrand FrameworkWhat was your favorite episode or actionable step of 2022? Call 615-649-0705 before Friday November, 11 and let us know! Your favorites could be included in the upcoming Marketing Mix Tape greatest hits episode closing out the year. Asking people for money can feel awkward and intimidating, even if you're fundraising for an amazing cause! Not only is it hard to find the right words, there's often enormous pressure when you know how much every gift matters for your organization. But fundraising doesn't have to feel like a heavy burden. When you use the StoryBrand framework, yo...
2022-11-0227 minMarketing Made SimpleDoes StoryBrand Work for Faith-Based Organizations?Have you experienced success after implementing the StoryBrand Framework to clarify your messaging and marketing? We want to hear about it! Call 615-649-0705 and share your story of success in a voicemail before Friday October, 14 for a chance to have it featured on an upcoming episode. Just call 615-649-0705 to share your story of success. We can't wait to hear from you! Many people are uncomfortable putting the words "church" and "marketing" in the same sentence. Does "marketing" have a place in faith-based organizations? At StoryBrand, we believe the answer is YES. Good m...
2022-10-1232 minMarketing Made SimpleHow You Can Be the Next StoryBrand Success StoryAre you finally ready to get your marketing strategy DONE? Listen in to hear 3 success stories of businesses who attended the StoryBrand Marketing Livestream and got their marketing strategy nailed down in just 2 days. Every business needs to figure out its marketing MESSAGING and marketing PLAN, and this workshop will help you create yours. In today's episode, JJ and April talk with Josh Brammer, StoryBrand Certified Guide and Livestream Coach, about 3 clients he took through the StoryBrand Live Workshop. After listening to the keynotes, working directly with a coach, and getting feedback from peers, each b...
2022-08-3128 minMarketing Made SimpleStories of Success Using the StoryBrand FrameworkEvery episode of the Marketing Made Simple Podcast is all about you, helping to make your marketing easy and make it work. And to celebrate our one year anniversary of the podcast, we are truly celebrating you by featuring your stories of success using the StoryBrand framework to clarify their marketing and messaging. Today J.J. and April are sharing five amazing success stories from Hero Makers like you who are using StoryBrand within their businesses to win! -- WHICH PART OF YOUR MARKETING WOULD YOU LIKE US...
2022-06-2224 minMarketing Made SimpleUsing the StoryBrand Framework in Every Part of Your BusinessYou've probably heard how the StoryBrand framework can transform your marketing and messaging by inviting your customers into a compelling story where they become the hero with you as their guide. But did you know you can implement the framework into every part of your business? In today's episode, J.J. and April talk with Brannon Bourland, Director of Marketing at Facility Solutions Group, all about how the StoryBrand framework has not only changed how his company talks about their products externally, but also its effectiveness when used internally. If you are wanting to strengthen y...
2022-03-2331 minMarketing Made SimpleUse the StoryBrand Framework to Level Up Your DesignIf you thought StoryBrand was only for messaging and copywriting, we're here to change your mind. Did you know you can also use the StoryBrand framework for building and strengthening your design projects? No matter if you're working on messaging or design, to be successful, you need to make the customer the hero of the story, while you play the guide. In today's episode, J.J. and April are joined by StoryBrand Certified Guide Justin Ahrens. Justin talks about how you can implement the StoryBrand framework into every part of the process when it comes t...
2022-03-0928 minMarketing Made SimpleWill StoryBrand Work for Your Personal Brand?In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or personal brand - the StoryBrand framework will work for you! Whether you're a speaker, realtor, business coach, or any other service where you're really selling yourself, you might be feeling like it's a bit of a paradox t...
2021-12-1524 minMarketing Made SimpleWill StoryBrand Work for Your Family Owned Business?In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or personal brand - the StoryBrand framework will work for you! Family-owned businesses tend to all sound the same when it comes to their messaging: their grandfather started the business from nothing 50 years ago! Unfortunately, leading with a m...
2021-12-0824 minMarketing Made SimpleWill StoryBrand Work if You're an Artist?"I know the StoryBrand framework is great, but will it work if I'm an artist?" In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or personal brand - the StoryBrand framework will work for you! We often hear from artists and businesses who se...
2021-12-0129 minMarketing Made Simple"How StoryBrand Worked for Me!" Celebrating Your Success Nothing brings us more joy than when we see a business inviting their customers into a beautiful story. And we've got to say, our listeners have been killing it out there! We are seeing customers (and therefore businesses) winning left and right, and we couldn't be more proud. We want to take time to celebrate you—our Hero Makers—and the success you've experienced! In today's episode, J.J. and April are highlighting six stories of success from Hero Makers who've implemented the StoryBrand framework to clarify their message and how it's helping them win.
2021-11-2423 minMarketing Made SimpleWill StoryBrand Work for Your Premium Products? "I know the StoryBrand framework is great, but will it work for my premium products or luxury brand?" In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and Ap...
2021-11-1729 minMarketing Made SimpleWill StoryBrand Work for Your Non-Profit? - Part II"I know the StoryBrand framework is fantastic in the for-profit world but will it work for my non-profit?" In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April continue t...
2021-11-1030 minMarketing Made SimpleWill StoryBrand Work for Your Non-Profit? - Part One"I know the StoryBrand framework is fantastic in the for-profit world but will it work for my non-profit? " In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April dive d...
2021-11-0329 minMarketing Made SimpleWill StoryBrand Work If Your Business has Multiple Audiences?"I sell direct to businesses AND direct to customers. Will the StoryBrand framework actually work for me?" In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April dive deep t...
2021-10-2714 minMarketing Made SimpleWill StoryBrand Work for Your B2B Business?Call 615-649-0705 and share your story of success after using the StoryBrand Framework before Friday October, 22 for a chance to be featured on a future episode! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success on the show. Call 615-649-0705 before Friday, October 22 and leave a voicemail telling us about your small victory or huge win after using the StoryBrand Framework or building your sales funnel and you could be featured in an upcoming episode!
2021-10-2026 minMarketing Made SimpleHow to Take Action with the StoryBrand FrameworkYou've done it, Hero Makers! You've reached the final episode in our StoryBrand framework series. Over the last nine episodes you crafted your Brandscript using each part of the framework to clarify your message by inviting customers into a beautiful story. Now you are ready to implement and put it into action! You might be wondering how this actually plays out. Can it work for both small businesses and large brands? This week, you'll learn how Brandon Hufstetler, Director of Sales and Business Development at Tempur-Sealy, and Brethany Robertson, VP at Debt Recovery Solutions of Ohio, used th...
2021-08-2525 min
The StoryBrand PodcastMarketing Made Simple #4: What Specific Problem Do You Solve For Customers?Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story you invite them in and shows you truly understand them. It's the "hook" of your story, but without it, your customers have no reason to engage with your brand causing your story to fall flat. This week, J.J. and April guide you through the Problem section of the StoryBrand framework and how you can: -Clearly identify the problem you solve -Breakdown that problem into Thre...
2021-07-1423 minThe StoryBrand PodcastMarketing Made Simple #4: What Specific Problem Do You Solve For Customers?Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story you invite them in and shows you truly understand them. It's the "hook" of your story, but without it, your customers have no reason to engage with your brand causing your story to fall flat. This week, J.J. and April guide you through the Problem section of the StoryBrand framework and how you can: -Clearly identify the problem you solve -Breakdown that problem into Thre...
2021-07-1423 min