Shows
The StoryBrand PodcastHow Creatives Can Scale Without Losing Their SoulGet free marketing videos from Donald Miller every week at: WeeklySoundbite.com You're great at your craft, whether it's designing, photography, or running a small creative agency, but turning your talent into consistent income feels like a mystery. You've tried word of mouth, posted on socials, and maybe even dabbled in funnels, but the results just don't scale. You want more clients, more impact, and more income without becoming a 24/7 marketing machine. And if you're honest, you're starting to wonder if making money while staying true to your creative values is even possible. Can you a...
2025-12-2924 minThe StoryBrand PodcastHow Creatives Can Scale Without Losing Their SoulGet free marketing videos from Donald Miller every week at: WeeklySoundbite.com You're great at your craft, whether it's designing, photography, or running a small creative agency, but turning your talent into consistent income feels like a mystery. You've tried word of mouth, posted on socials, and maybe even dabbled in funnels, but the results just don't scale. You want more clients, more impact, and more income without becoming a 24/7 marketing machine. And if you're honest, you're starting to wonder if making money while staying true to your creative values is even possible. Can you a...
2025-12-2924 min
The StoryBrand PodcastStoryBrand Christmas Special: The Radio Drama that Could Save Your Business in 2026Get free marketing videos from Donald Miller every week at: WeeklySoundbite.com As the holidays slow things down, many business owners take stock of what's ahead. You've got goals for growth, plans for product launches, and maybe even a rebrand on the horizon. But before you do anything else, take a hard look at your message. Because unclear messaging is the silent killer of great businesses. No matter how good your product is, if your message isn't clear, sales will stall. So before the new year ramps up, ask yourself: is your message clear enough to cut through all the noi...
2025-12-221h 07The StoryBrand PodcastStoryBrand Christmas Special: The Radio Drama that Could Save Your Business in 2026Get free marketing videos from Donald Miller every week at: WeeklySoundbite.com As the holidays slow things down, many business owners take stock of what's ahead. You've got goals for growth, plans for product launches, and maybe even a rebrand on the horizon. But before you do anything else, take a hard look at your message. Because unclear messaging is the silent killer of great businesses. No matter how good your product is, if your message isn't clear, sales will stall. So before the new year ramps up, ask yourself: is your message clear enough to cut through all the noi...
2025-12-221h 07
The StoryBrand PodcastYou Don't Have to Be the Hero to Change the WorldGet free marketing videos from Don every week at WeeklySoundbite.com Every brand has a story, but not every brand knows how to tell it well. We often skip over the hard parts, thinking they make us look weak. But those moments are what make us human and help people connect. The truth is, your most powerful message isn't the perfect version of your story. It's the honest one. When you reframe your story to show what you've been through and how it changed you, you build trust. You help people see themselves in your j...
2025-12-1515 minThe StoryBrand PodcastYou Don't Have to Be the Hero to Change the WorldGet free marketing videos from Don every week at WeeklySoundbite.com Every brand has a story, but not every brand knows how to tell it well. We often skip over the hard parts, thinking they make us look weak. But those moments are what make us human and help people connect. The truth is, your most powerful message isn't the perfect version of your story. It's the honest one. When you reframe your story to show what you've been through and how it changed you, you build trust. You help people see themselves in your j...
2025-12-1515 min
The StoryBrand PodcastWhy Your Team Isn't Rallying Around Your MessageGet free marketing videos from Don every week at WeeklySoundbite.com A confused team can't sell a clear product. Period. If your executive team can't clearly articulate your mission, you're already losing ground. You think you've cast a vision, but no one's catching it. Instead, you're running a business with a fractured identity where every department is chasing a different goal, and your customers are left scratching their heads. Misalignment is more than just a leadership issue. It's a revenue problem. So before you fix your marketing, fix your mission. But how do you align your p...
2025-12-0827 minThe StoryBrand PodcastWhy Your Team Isn't Rallying Around Your MessageGet free marketing videos from Don every week at WeeklySoundbite.com A confused team can't sell a clear product. Period. If your executive team can't clearly articulate your mission, you're already losing ground. You think you've cast a vision, but no one's catching it. Instead, you're running a business with a fractured identity where every department is chasing a different goal, and your customers are left scratching their heads. Misalignment is more than just a leadership issue. It's a revenue problem. So before you fix your marketing, fix your mission. But how do you align your p...
2025-12-0827 min
The StoryBrand PodcastHow to Grow a Consulting Business in Uncertain TimesGet free marketing videos from Don every week at WeeklySoundbite.com Running a marketing consulting business is never simple. In uncertain times, it's even harder. Clients are cautious, timelines stretch, and budgets shrink. You know your services create real results, but closing new business feels tougher than ever. If you're not clear and confident in your message, potential clients will hesitate or move on. And the longer you stay vague or unfocused, the more you're stuck in survival mode instead of scaling. So how do you position yourself as the obvious choice, especially wh...
2025-12-0129 minThe StoryBrand PodcastHow to Grow a Consulting Business in Uncertain TimesGet free marketing videos from Don every week at WeeklySoundbite.com Running a marketing consulting business is never simple. In uncertain times, it's even harder. Clients are cautious, timelines stretch, and budgets shrink. You know your services create real results, but closing new business feels tougher than ever. If you're not clear and confident in your message, potential clients will hesitate or move on. And the longer you stay vague or unfocused, the more you're stuck in survival mode instead of scaling. So how do you position yourself as the obvious choice, especially wh...
2025-12-0129 min
The StoryBrand PodcastWhy Narcissists Rise to Power and What Self-Aware Leaders Do DifferentlyGet free marketing videos from Don every week at WeeklySoundbite.com Leadership success often hinges on a trait many people misunderstand: self-awareness. In today's fast-paced world, leaders are surrounded by noise: social media flattery, AI-generated validation, and constant feedback loops that create more confusion than clarity. And while confidence is essential, when it crosses into narcissism, the fallout can be devastating. Think Enron, Lehman Brothers, or any organization led by someone blind to their own flaws. Narcissistic leaders may get results, but the cost is often burnout, chaos, and shattered trust. So how do you k...
2025-11-2433 minThe StoryBrand PodcastWhy Narcissists Rise to Power and What Self-Aware Leaders Do DifferentlyGet free marketing videos from Don every week at WeeklySoundbite.com Leadership success often hinges on a trait many people misunderstand: self-awareness. In today's fast-paced world, leaders are surrounded by noise: social media flattery, AI-generated validation, and constant feedback loops that create more confusion than clarity. And while confidence is essential, when it crosses into narcissism, the fallout can be devastating. Think Enron, Lehman Brothers, or any organization led by someone blind to their own flaws. Narcissistic leaders may get results, but the cost is often burnout, chaos, and shattered trust. So how do you k...
2025-11-2433 min
The StoryBrand PodcastAmy Porterfield — How to Pivot Your Business Without Losing Your AudienceGet free marketing videos from Don every week at WeeklySoundbite.com Most entrepreneurs eventually feel the pull to pivot, but that shift can come with real risk. You've worked hard to build trust, grow your audience, and establish your expertise in one lane. So when it's time to evolve, how do you shift your messaging without confusing your audience or breaking what's already working? This is the tension: stay in your lane too long and you stagnate. Jump too fast and you lose everything. So how do you navigate that transition with clarity and confidence?
2025-11-1723 minThe StoryBrand PodcastAmy Porterfield — How to Pivot Your Business Without Losing Your AudienceGet free marketing videos from Don every week at WeeklySoundbite.com Most entrepreneurs eventually feel the pull to pivot, but that shift can come with real risk. You've worked hard to build trust, grow your audience, and establish your expertise in one lane. So when it's time to evolve, how do you shift your messaging without confusing your audience or breaking what's already working? This is the tension: stay in your lane too long and you stagnate. Jump too fast and you lose everything. So how do you navigate that transition with clarity and confidence?
2025-11-1723 min
The StoryBrand PodcastThe 5 Soundbites that Will Grow Your BusinessGet free marketing videos from Don every week at WeeklySoundbite.com Most businesses struggle to explain what they do in a way that actually gets people interested. You tweak your website copy, add more content, and keep pitching your product, but the reaction is lukewarm at best. Why? Because you're missing the most critical part of a messaging strategy, what Donald Miller calls the "5 front steps." Think of your brand as a house. Without these front steps, you're essentially asking customers to leap onto your front porch with no ladder in sight. It's a recipe f...
2025-11-1038 minThe StoryBrand PodcastThe 5 Soundbites that Will Grow Your BusinessGet free marketing videos from Don every week at WeeklySoundbite.com Most businesses struggle to explain what they do in a way that actually gets people interested. You tweak your website copy, add more content, and keep pitching your product, but the reaction is lukewarm at best. Why? Because you're missing the most critical part of a messaging strategy, what Donald Miller calls the "5 front steps." Think of your brand as a house. Without these front steps, you're essentially asking customers to leap onto your front porch with no ladder in sight. It's a recipe f...
2025-11-1038 min
The StoryBrand PodcastCould Niching Down Be the Fastest Way to Scale?Get free marketing videos from Don every week at WeeklySoundbite.com If you're offering your services to everyone, chances are nobody's listening. Most businesses, especially coaches and consultants, waste valuable resources trying to speak to a crowd instead of their community. The result is confused messaging, unqualified leads, and no growth. If your marketing feels scattered or your offer is getting lost in the noise, it might be time to stop casting a wide net and start speaking directly to the people who truly need what you provide. What would happen if you focused your m...
2025-11-0336 minThe StoryBrand PodcastCould Niching Down Be the Fastest Way to Scale?Get free marketing videos from Don every week at WeeklySoundbite.com If you're offering your services to everyone, chances are nobody's listening. Most businesses, especially coaches and consultants, waste valuable resources trying to speak to a crowd instead of their community. The result is confused messaging, unqualified leads, and no growth. If your marketing feels scattered or your offer is getting lost in the noise, it might be time to stop casting a wide net and start speaking directly to the people who truly need what you provide. What would happen if you focused your m...
2025-11-0336 min
The StoryBrand PodcastThe Simple Tagline Formula That Sells More Every TimeGet free marketing videos from Don every week at WeeklySoundbite.com Most taglines don't work. They sound clever, but when customers see them, nothing happens. No interest, no sales, just crickets. That's because most taglines are vague, confusing, or forgettable. And when people have to burn mental calories trying to figure out what your business actually does, they'll just move on to the next option. If your tagline isn't clearly offering something your customer wants, it's not helping you. It's costing you. So how do you make sure your tagline actually drives results? ...
2025-10-2735 minThe StoryBrand PodcastThe Simple Tagline Formula That Sells More Every TimeGet free marketing videos from Don every week at WeeklySoundbite.com Most taglines don't work. They sound clever, but when customers see them, nothing happens. No interest, no sales, just crickets. That's because most taglines are vague, confusing, or forgettable. And when people have to burn mental calories trying to figure out what your business actually does, they'll just move on to the next option. If your tagline isn't clearly offering something your customer wants, it's not helping you. It's costing you. So how do you make sure your tagline actually drives results? ...
2025-10-2735 min
The StoryBrand PodcastHow to Create Facebook Ads That Beat the Competition Without a Big BudgetGet free marketing videos from Don every week at WeeklySoundbite.com Businesses are burning cash on Facebook ads that just don't work, and it's not because of the algorithm. The real problem? Most companies are leading with clever headlines and flashy visuals instead of clear, curiosity-driven messaging. When your potential customer sees your ad, they're not thinking about your brand, they're thinking about their own survival. If your ad doesn't speak to that in the first two seconds, you've already lost them. With ad costs going up and results going down, the stakes have never been higher. So what do yo...
2025-10-2044 minThe StoryBrand PodcastHow to Create Facebook Ads That Beat the Competition Without a Big BudgetGet free marketing videos from Don every week at WeeklySoundbite.com Businesses are burning cash on Facebook ads that just don't work, and it's not because of the algorithm. The real problem? Most companies are leading with clever headlines and flashy visuals instead of clear, curiosity-driven messaging. When your potential customer sees your ad, they're not thinking about your brand, they're thinking about their own survival. If your ad doesn't speak to that in the first two seconds, you've already lost them. With ad costs going up and results going down, the stakes have never been higher. So what do yo...
2025-10-2044 min
The StoryBrand PodcastCodie Sanchez—The Messaging Playbook Behind Building a Thought Leader BrandGet free marketing videos from Don every week at WeeklySoundbite.com So many entrepreneurs struggle to stand out because they sound like everyone else. They bury their message in jargon, chase every shiny object, or spread themselves too thin across platforms. The result? People tune out, engagement stalls, and the business that should be thriving ends up stuck. Attention is the currency of today's economy. And without a sharp, repeatable message, you won't earn it. So how do you cut through the noise and become the go-to voice your audience can't ignore? ...
2025-10-1343 minThe StoryBrand PodcastCodie Sanchez—The Messaging Playbook Behind Building a Thought Leader BrandGet free marketing videos from Don every week at WeeklySoundbite.com So many entrepreneurs struggle to stand out because they sound like everyone else. They bury their message in jargon, chase every shiny object, or spread themselves too thin across platforms. The result? People tune out, engagement stalls, and the business that should be thriving ends up stuck. Attention is the currency of today's economy. And without a sharp, repeatable message, you won't earn it. So how do you cut through the noise and become the go-to voice your audience can't ignore? ...
2025-10-1343 min
The StoryBrand PodcastThe One Sentence Every Business Owner Needs (And How to Write It)Get free marketing videos from Don every week at WeeklySoundbite.com Most business owners dread being asked, "So, what do you do?" Not because they don't know, but because they don't know how to explain it without rambling. When you stumble through your business model or every service you offer, people glaze over. That moment is your shot to spark curiosity and build value, but if you blow it, you lose potential opportunities. Whether you're networking at a conference, pitching a client, or updating your website, you need one sentence that makes people lean in a...
2025-10-0627 minThe StoryBrand PodcastThe One Sentence Every Business Owner Needs (And How to Write It)Get free marketing videos from Don every week at WeeklySoundbite.com Most business owners dread being asked, "So, what do you do?" Not because they don't know, but because they don't know how to explain it without rambling. When you stumble through your business model or every service you offer, people glaze over. That moment is your shot to spark curiosity and build value, but if you blow it, you lose potential opportunities. Whether you're networking at a conference, pitching a client, or updating your website, you need one sentence that makes people lean in a...
2025-10-0627 min
The StoryBrand PodcastThe 3-Phase Marketing Formula That Works Every TimeGet free marketing videos from Don every week at WeeklySoundbite.com Too many brands skip straight to "content" and wonder why nobody bites. In this episode, Donald Miller unveils the StoryBrand Messaging Campaign, a simple system that turns words into revenue. You'll learn the 3 key campaign phases, how to craft "survival" sound bites that stop the right people in their tracks, and the exact formula to confidently ask for the sale. Don breaks down the "House" metaphor, then walks through a real case study he did for YNAB (You Need A Bu...
2025-09-2939 minThe StoryBrand PodcastThe 3-Phase Marketing Formula That Works Every TimeGet free marketing videos from Don every week at WeeklySoundbite.com Too many brands skip straight to "content" and wonder why nobody bites. In this episode, Donald Miller unveils the StoryBrand Messaging Campaign, a simple system that turns words into revenue. You'll learn the 3 key campaign phases, how to craft "survival" sound bites that stop the right people in their tracks, and the exact formula to confidently ask for the sale. Don breaks down the "House" metaphor, then walks through a real case study he did for YNAB (You Need A Bu...
2025-09-2939 min
Marketing Made SimpleStoryBrand Podcast #38: BIG NEWS—Introducing The StoryBrand PodcastWelcome to the first episode of The StoryBrand Podcast (formerly Why That Worked), where we're doubling down on what actually grows businesses: clear messaging. Most business owners are too close to their own work to explain it clearly. They tweak and refine, but your customers still don't "get it." That's why we're hitting reset on this podcast and going back to the foundation of great messaging. In this premier episode, Kyle Reed and Donald Miller kick things off with a full masterclass on the StoryBrand framework so you can stop confusing customers and start winning mo...
2025-09-241h 12
The StoryBrand PodcastBIG NEWS—Introducing The StoryBrand PodcastGet free marketing videos from Don every week at WeeklySoundbite.com Welcome to the first episode of The StoryBrand Podcast (formerly Why That Worked), where we're doubling down on what actually grows businesses: clear messaging. Most business owners are too close to their own work to explain it clearly. They tweak and refine, but your customers still don't "get it." That's why we're hitting reset on this podcast and going back to the foundation of great messaging. In this premier episode, Kyle Reed and Donald Miller kick things off with a ful...
2025-09-221h 12The StoryBrand PodcastBIG NEWS—Introducing The StoryBrand PodcastGet free marketing videos from Don every week at WeeklySoundbite.com Welcome to the first episode of The StoryBrand Podcast (formerly Why That Worked), where we're doubling down on what actually grows businesses: clear messaging. Most business owners are too close to their own work to explain it clearly. They tweak and refine, but your customers still don't "get it." That's why we're hitting reset on this podcast and going back to the foundation of great messaging. In this premier episode, Kyle Reed and Donald Miller kick things off with a ful...
2025-09-221h 12
The StoryBrand PodcastSlate—Why This $20K Truck Is Getting All the Attention (RE-RELEASE)Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's why (for just a couple more weeks) we're rereleasing several of our high-impact episodes— designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most! -- In crowded markets, being different isn't enough. You have to communicate how you're different. Too many bu...
2025-09-1536 min
The StoryBrand PodcastAnnoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions (RE-RELEASE) Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's why (for just a couple more weeks) we're rereleasing several of our high-impact episodes— designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most! -- Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every t...
2025-09-0830 minThe StoryBrand PodcastAnnoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions (RE-RELEASE) Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's why (for just a couple more weeks) we're rereleasing several of our high-impact episodes— designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most! -- Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every t...
2025-09-0830 min
The StoryBrand PodcastAnnie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE)Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most! -- What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal brandin...
2025-09-0140 minThe StoryBrand PodcastAnnie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE)Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most! -- What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal brandin...
2025-09-0140 min
The StoryBrand PodcastMagic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE) Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most! -- It's not enough to have a great product. You have to position it so customers instantly understand the value. That's what separates the brands tha...
2025-08-2523 minThe StoryBrand PodcastMagic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE) Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most! -- It's not enough to have a great product. You have to position it so customers instantly understand the value. That's what separates the brands tha...
2025-08-2523 min
The StoryBrand PodcastSnipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE)Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most! -- Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on...
2025-08-1825 minThe StoryBrand PodcastSnipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE)Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most! -- Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on...
2025-08-1825 min
The StoryBrand PodcastSouthwest—The Genius of 'Bags Fly Free' and What Happened When It Changed (RE-RELEASE)Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most! -- Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that mad...
2025-08-1137 minThe StoryBrand PodcastSouthwest—The Genius of 'Bags Fly Free' and What Happened When It Changed (RE-RELEASE)Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most! -- Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that mad...
2025-08-1137 min
The StoryBrand PodcastAirbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE)Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most! -- If your marketing isn't working, it's probably because you're not talking about the right problem. Most businesses struggle to identify the most compelling issue th...
2025-08-0440 minThe StoryBrand PodcastAirbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE)Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most! -- If your marketing isn't working, it's probably because you're not talking about the right problem. Most businesses struggle to identify the most compelling issue th...
2025-08-0440 min
The StoryBrand PodcastAI with Jay Owen—How Smart Businesses Use It Without Losing the Human TouchAI is everywhere and it's moving faster than most of us can keep up. For business owners and marketers, the challenge isn't just understanding the tools. It's figuring out how to use them without losing your voice, your brand, or your job. Should you be afraid of AI, or should you be doubling down? How do you stay relevant in a world where machines can write, code, and even strategize? The questions are big, but if you ignore them, you'll get left behind. In this episode, Don and Kyle sit down with entrepreneur Jay Owen t...
2025-07-2833 minThe StoryBrand PodcastAI with Jay Owen—How Smart Businesses Use It Without Losing the Human TouchAI is everywhere and it's moving faster than most of us can keep up. For business owners and marketers, the challenge isn't just understanding the tools. It's figuring out how to use them without losing your voice, your brand, or your job. Should you be afraid of AI, or should you be doubling down? How do you stay relevant in a world where machines can write, code, and even strategize? The questions are big, but if you ignore them, you'll get left behind. In this episode, Don and Kyle sit down with entrepreneur Jay Owen t...
2025-07-2833 min
The StoryBrand PodcastInfomercials—What OxiClean & Shamwow Can Teach Us About Messaging That SellsInfomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they're chatting over coffee, not realizing they're competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle doesn't sell. That's why the repetitive, over-the-top style of these high-energy TV sellers still works. So what makes those pitches so effective, and how can you apply the same tactics to grow your brand? This week, hosts Don and Kyle are unpacking t...
2025-07-2129 minThe StoryBrand PodcastInfomercials—What OxiClean & Shamwow Can Teach Us About Messaging That SellsInfomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they're chatting over coffee, not realizing they're competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle doesn't sell. That's why the repetitive, over-the-top style of these high-energy TV sellers still works. So what makes those pitches so effective, and how can you apply the same tactics to grow your brand? This week, hosts Don and Kyle are unpacking t...
2025-07-2129 min
The StoryBrand PodcastJohn Mark McMillan—How to Make Promotion a Part of the Creative ProcessThe biggest challenge creative people face isn't making something meaningful, it's figuring out how to share it without feeling like a sellout. Whether you're an artist, entrepreneur, or thought leader, there comes a point when the art alone isn't enough. You realize that if your work is going to make an impact, you have to learn how to promote it. But how do you do that without compromising your voice or turning into a walking ad? In this episode, musician and songwriter John Mark McMillan joins hosts Donald Miller and Kyle Reed to unpack that ex...
2025-07-1443 minThe StoryBrand PodcastJohn Mark McMillan—How to Make Promotion a Part of the Creative ProcessThe biggest challenge creative people face isn't making something meaningful, it's figuring out how to share it without feeling like a sellout. Whether you're an artist, entrepreneur, or thought leader, there comes a point when the art alone isn't enough. You realize that if your work is going to make an impact, you have to learn how to promote it. But how do you do that without compromising your voice or turning into a walking ad? In this episode, musician and songwriter John Mark McMillan joins hosts Donald Miller and Kyle Reed to unpack that ex...
2025-07-1443 min
The StoryBrand PodcastBombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It)When you're pitching a product, every word matters. That's why some Shark Tank entrepreneurs walk away with millions while others walk out empty-handed. The Bombas sock pitch not only got a deal, it sparked a billion-dollar brand. But what made it work? From "cardboard feel" to "seven substantial improvements," the Bombas team used sticky soundbites, clear contrasts, and emotional resonance to win over the Sharks and their customers. So what messaging lessons can your business learn from one of Shark Tank's biggest success stories? In today's episode, Don and Kyle break down the Bombas pitch l...
2025-07-0721 minThe StoryBrand PodcastBombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It)When you're pitching a product, every word matters. That's why some Shark Tank entrepreneurs walk away with millions while others walk out empty-handed. The Bombas sock pitch not only got a deal, it sparked a billion-dollar brand. But what made it work? From "cardboard feel" to "seven substantial improvements," the Bombas team used sticky soundbites, clear contrasts, and emotional resonance to win over the Sharks and their customers. So what messaging lessons can your business learn from one of Shark Tank's biggest success stories? In today's episode, Don and Kyle break down the Bombas pitch l...
2025-07-0721 min
The StoryBrand PodcastValentine's Day—The Surprising Economics and Evolution of Love's Biggest DayEvery February 14th, millions of people rush out to buy heart-shaped chocolates, overpriced roses, and mass-produced cards, turning Valentine's Day into a global cash grab. But how did a once obscure tradition become a billion-dollar industry? Whether you adore the holiday or roll your eyes at its commercialism, one thing is certain—it works. So, what makes this day so powerful, and why do we keep celebrating it year after year? In this week's episode, hosts Donald Miller and Kyle Reed explore the unexpected history of Valentine's Day, from its ancient pagan roots to its mode...
2025-02-1033 minThe StoryBrand PodcastValentine's Day—The Surprising Economics and Evolution of Love's Biggest DayEvery February 14th, millions of people rush out to buy heart-shaped chocolates, overpriced roses, and mass-produced cards, turning Valentine's Day into a global cash grab. But how did a once obscure tradition become a billion-dollar industry? Whether you adore the holiday or roll your eyes at its commercialism, one thing is certain—it works. So, what makes this day so powerful, and why do we keep celebrating it year after year? In this week's episode, hosts Donald Miller and Kyle Reed explore the unexpected history of Valentine's Day, from its ancient pagan roots to its mode...
2025-02-1033 min
The StoryBrand PodcastStories—The Survival Tool Hardwired into Every HumanEvery day, we're surrounded by stories—on social media, in conversations, and even in our own heads. But have you ever stopped to wonder why stories are so powerful? They connect us, help us make sense of the world, and have been humanity's most effective tool for survival. But how do they work their magic, and what happens when they're used to manipulate rather than inspire? In this episode, hosts Donald Miller and Kyle Reed break down why stories are more than just entertainment—they're a survival mechanism hardwired into our brains. You'll learn how story...
2025-02-0338 minThe StoryBrand PodcastStories—The Survival Tool Hardwired into Every HumanEvery day, we're surrounded by stories—on social media, in conversations, and even in our own heads. But have you ever stopped to wonder why stories are so powerful? They connect us, help us make sense of the world, and have been humanity's most effective tool for survival. But how do they work their magic, and what happens when they're used to manipulate rather than inspire? In this episode, hosts Donald Miller and Kyle Reed break down why stories are more than just entertainment—they're a survival mechanism hardwired into our brains. You'll learn how story...
2025-02-0338 min
The StoryBrand PodcastFootball—Why It Became America's Favorite RitualFootball has a powerful grip on its fans, but have you ever stopped to think about why it works so well? Football has a remarkable history of uniting friends and families across generations. From the build-up to game day and the epic rivalries to the emotional highs-and-lows of every play, football delivers both the thrill of competition and the comfort of community. But what actually makes it so captivating? In this week's episode, hosts Donald Miller and Kyle Reed are joined by Will Guidara, bestselling author of Unreasonable Hospitality and devoted Bills fan, to unpack t...
2025-01-2734 minThe StoryBrand PodcastFootball—Why It Became America's Favorite RitualFootball has a powerful grip on its fans, but have you ever stopped to think about why it works so well? Football has a remarkable history of uniting friends and families across generations. From the build-up to game day and the epic rivalries to the emotional highs-and-lows of every play, football delivers both the thrill of competition and the comfort of community. But what actually makes it so captivating? In this week's episode, hosts Donald Miller and Kyle Reed are joined by Will Guidara, bestselling author of Unreasonable Hospitality and devoted Bills fan, to unpack t...
2025-01-2734 min
The StoryBrand PodcastThought Leaders—How Innovative Thinkers Build a Following and Shape Modern CultureThought leaders influence the way we see the world, solve problems, and make decisions. But what makes someone a true thought leader? Are they original thinkers with unique worldviews, or can they be curators sharing their opinions and amplifying others' ideas? With the rise of social media, it's harder than ever to tell the difference. So how can we separate the trailblazers from those simply echoing the ideas of others? In this week's episode, hosts Donald Miller and Kyle Reed unpack the art of thought leadership. They break down what sets true thought leaders apart, w...
2025-01-2024 minThe StoryBrand PodcastThought Leaders—How Innovative Thinkers Build a Following and Shape Modern CultureThought leaders influence the way we see the world, solve problems, and make decisions. But what makes someone a true thought leader? Are they original thinkers with unique worldviews, or can they be curators sharing their opinions and amplifying others' ideas? With the rise of social media, it's harder than ever to tell the difference. So how can we separate the trailblazers from those simply echoing the ideas of others? In this week's episode, hosts Donald Miller and Kyle Reed unpack the art of thought leadership. They break down what sets true thought leaders apart, w...
2025-01-2024 min
The StoryBrand PodcastTop Gun Maverick—The Strategy Behind Its Billion-Dollar SuccessSome movies capture lightning in a bottle, but few soar as high as Top Gun: Maverick. With $1.4 billion in global earnings and record-breaking attendance post-pandemic, this film didn't just work—it dominated. But why? Was it the nostalgia, the perfectly executed hero's journey, or the relentless determination of its star, Tom Cruise? At a time when theaters struggled, Maverick reminded us why blockbuster films exist. It delivered spectacle, heart, and a story that resonated across generations. In this episode of Why That Worked, Donald Miller and Kyle Reed dissect the secrets behind Top Gun: Maverick's exp...
2025-01-1330 minThe StoryBrand PodcastTop Gun Maverick—The Strategy Behind Its Billion-Dollar SuccessSome movies capture lightning in a bottle, but few soar as high as Top Gun: Maverick. With $1.4 billion in global earnings and record-breaking attendance post-pandemic, this film didn't just work—it dominated. But why? Was it the nostalgia, the perfectly executed hero's journey, or the relentless determination of its star, Tom Cruise? At a time when theaters struggled, Maverick reminded us why blockbuster films exist. It delivered spectacle, heart, and a story that resonated across generations. In this episode of Why That Worked, Donald Miller and Kyle Reed dissect the secrets behind Top Gun: Maverick's exp...
2025-01-1330 min
The StoryBrand Podcast#1: Frameworks—The Invisible Structure Behind Every Great IdeaWhether you realize it or not, frameworks structure the world around us. They help us make decisions faster, simplify complex processes, and are the reason so many bestselling books and billion-dollar businesses succeed. Without clear frameworks, progress can feel chaotic and goals seem unattainable. So, why are frameworks so effective, and how can you create one to make life and business simpler? In this debut episode of Why That Worked, hosts Donald Miller and Kyle Reed dive into the art and science of frameworks. They break down why frameworks are the driving force behind countless w...
2025-01-0624 minThe StoryBrand Podcast#1: Frameworks—The Invisible Structure Behind Every Great IdeaWhether you realize it or not, frameworks structure the world around us. They help us make decisions faster, simplify complex processes, and are the reason so many bestselling books and billion-dollar businesses succeed. Without clear frameworks, progress can feel chaotic and goals seem unattainable. So, why are frameworks so effective, and how can you create one to make life and business simpler? In this debut episode of Why That Worked, hosts Donald Miller and Kyle Reed dive into the art and science of frameworks. They break down why frameworks are the driving force behind countless w...
2025-01-0624 min
The StoryBrand PodcastWhy That Worked PREVIEW—A New Podcast You Can't MissStarting January 6, 2025, the Business Made Simple Podcast feed will become home to an exciting new show: Why That Worked – Presented by StoryBrand.ai, hosted by Donald Miller, creator of the StoryBrand framework. Have you ever wondered why some brands, trends, or products become massive successes while others fade into obscurity? That's exactly what this podcast will explore. Each week, Donald Miller, creator of the StoryBrand framework, and co-host Kyle Reed uncover the strategies behind the world's biggest wins, breaking them down into clear, actionable insights you can use to create your own success.
2024-12-3006 minThe StoryBrand PodcastWhy That Worked PREVIEW—A New Podcast You Can't MissStarting January 6, 2025, the Business Made Simple Podcast feed will become home to an exciting new show: Why That Worked – Presented by StoryBrand.ai, hosted by Donald Miller, creator of the StoryBrand framework. Have you ever wondered why some brands, trends, or products become massive successes while others fade into obscurity? That's exactly what this podcast will explore. Each week, Donald Miller, creator of the StoryBrand framework, and co-host Kyle Reed uncover the strategies behind the world's biggest wins, breaking them down into clear, actionable insights you can use to create your own success.
2024-12-3006 min
The StoryBrand PodcastIntroducing Why That Worked – Presented by StoryBrand.AI | Coming January 6thGet ready for an all-new podcast experience! Why That Worked – Presented by StoryBrand.AI launches January 6th. Have you ever wondered why some brands, trends, and campaigns succeed while others fall flat? Host Donald Miller dives deep into the strategies behind today's biggest successes, breaking them down into actionable insights you can use. Whether you're a business owner, marketer, or just someone fascinated by the "why" behind success, this show is for you. The first episode drops Monday, January 6th, right here. Don't miss it—subscribe now wherever you listen to podcast...
2024-12-0302 minThe StoryBrand PodcastIntroducing Why That Worked – Presented by StoryBrand.AI | Coming January 6thGet ready for an all-new podcast experience! Why That Worked – Presented by StoryBrand.AI launches January 6th. Have you ever wondered why some brands, trends, and campaigns succeed while others fall flat? Host Donald Miller dives deep into the strategies behind today's biggest successes, breaking them down into actionable insights you can use. Whether you're a business owner, marketer, or just someone fascinated by the "why" behind success, this show is for you. The first episode drops Monday, January 6th, right here. Don't miss it—subscribe now wherever you listen to podcast...
2024-12-0302 min
The StoryBrand PodcastThis Genius Hack Ensures You Never Run Out of Content Ideas AgainFrustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at 5MinuteMarketingMakeover.com. -- Does marketing yourself or your business on social media make you want to pull your hair out? We've all been there! Constantly coming up with original content can be both daunting and exhausting. It's easy to...
2024-06-2435 minThe StoryBrand PodcastThis Genius Hack Ensures You Never Run Out of Content Ideas AgainFrustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at 5MinuteMarketingMakeover.com. -- Does marketing yourself or your business on social media make you want to pull your hair out? We've all been there! Constantly coming up with original content can be both daunting and exhausting. It's easy to...
2024-06-2435 min
Marketing Made SimpleHow to Handle Objections the StoryBrand WayIf you've done any kind of sales or marketing, you know that handling customer objections is a huge part of the job. Unfortunately, most companies have a hard time overcoming objections and helping customers see the value they have to offer. The result? They become sales-ey and lose sight of the goal: serving their customers. In today's episode, J.J. and April sit down with StoryBrand Certified Guide, Angie Schultz, as she shares her experience using the StoryBrand framework in her own business and in the businesses of her clients. You'll learn how to handle o...
2024-06-1932 minMarketing Made SimpleStoryBrand for Artists—How to Sell Your Art Without Selling OutArtists often find it hard to sell and market their work. They face a big challenge. Art is deeply personal and subjective by nature, so traditional marketing and business strategies don't always apply. That's why artists often end up at a crossroads. They're seeking a path that honors their artistic integrity while also allowing them to bring in a decent income. So how can artists create a profitable art practice without compromising their creativity? In this week's episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins discuss how artists can use the StoryBrand framework to...
2024-03-1329 minMarketing Made SimpleBehind the Scenes: How to Transform a Website Using StoryBrandOvercome the marketing and messaging obstacles holding you back from hitting (and even exceeding) your revenue goals with our FREE 5 Minute Marketing Makeover video series. Get immediate access at StoryBrand.com/Marketing. -- One of the biggest requests we get at Marketing Made Simple is for us to review our listener's websites. Even when you use the StoryBrand framework, you want feedback from an expert so you know you've got it right! That's exactly why we have StoryBrand Certified Guides. In today's episode, you get a behind-the-scenes loo...
2023-08-0228 minMarketing Made SimpleEavesdrop on a Marketing Consultation from a StoryBrand GuideOne of the biggest requests we get at Marketing Made Simple is for us to review our listener's messaging. Even when you use the StoryBrand messaging framework, you want feedback from an expert so you know you've got it right! That's exactly why we have StoryBrand Certified Guides. In today's episode, you get to eavesdrop on a marketing consultation with StoryBrand Certified Guide, Kris Jones, and business owner Kia Nystrom. Kia owns Nystrom Orchard (NystromOrchard.com) in Minnesota that hosts events and creates specialty pies for corporate gifting. Kia wants to clarify her message to r...
2023-07-1936 min
The StoryBrand PodcastBONUS: Marketing Made Simple Podcast—The Best Takeaways From This Year's Top Episodes (Part 2)Continue to position your marketing and messaging for success heading in the new year with Part 2 of our Marketing Mixtape. In this bonus episode, J.J. and April continue calling out the best marketing takeaways from this year to help you get even more clarity and inspiration going into 2023! Help the Marketing Made Simple Podcast deliver even more value by completing our Hero Maker survey at StoryBrand.com/Survey. Let us know what you're loving and what you're wanting more of in future episodes! Just go to StoryBrand.com/Survey. Re-listen t...
2022-12-2830 minThe StoryBrand PodcastBONUS: Marketing Made Simple Podcast—The Best Takeaways From This Year's Top Episodes (Part 2)Continue to position your marketing and messaging for success heading in the new year with Part 2 of our Marketing Mixtape. In this bonus episode, J.J. and April continue calling out the best marketing takeaways from this year to help you get even more clarity and inspiration going into 2023! Help the Marketing Made Simple Podcast deliver even more value by completing our Hero Maker survey at StoryBrand.com/Survey. Let us know what you're loving and what you're wanting more of in future episodes! Just go to StoryBrand.com/Survey. Re-listen t...
2022-12-2830 minMarketing Made SimpleHow to Fundraise Using the StoryBrand FrameworkWhat was your favorite episode or actionable step of 2022? Call 615-649-0705 before Friday November, 11 and let us know! Your favorites could be included in the upcoming Marketing Mix Tape greatest hits episode closing out the year. Asking people for money can feel awkward and intimidating, even if you're fundraising for an amazing cause! Not only is it hard to find the right words, there's often enormous pressure when you know how much every gift matters for your organization. But fundraising doesn't have to feel like a heavy burden. When you use the StoryBrand framework, yo...
2022-11-0227 minMarketing Made SimpleDoes StoryBrand Work for Faith-Based Organizations?Have you experienced success after implementing the StoryBrand Framework to clarify your messaging and marketing? We want to hear about it! Call 615-649-0705 and share your story of success in a voicemail before Friday October, 14 for a chance to have it featured on an upcoming episode. Just call 615-649-0705 to share your story of success. We can't wait to hear from you! Many people are uncomfortable putting the words "church" and "marketing" in the same sentence. Does "marketing" have a place in faith-based organizations? At StoryBrand, we believe the answer is YES. Good m...
2022-10-1232 minMarketing Made SimpleHow You Can Be the Next StoryBrand Success StoryAre you finally ready to get your marketing strategy DONE? Listen in to hear 3 success stories of businesses who attended the StoryBrand Marketing Livestream and got their marketing strategy nailed down in just 2 days. Every business needs to figure out its marketing MESSAGING and marketing PLAN, and this workshop will help you create yours. In today's episode, JJ and April talk with Josh Brammer, StoryBrand Certified Guide and Livestream Coach, about 3 clients he took through the StoryBrand Live Workshop. After listening to the keynotes, working directly with a coach, and getting feedback from peers, each b...
2022-08-3128 minMarketing Made SimpleStories of Success Using the StoryBrand FrameworkEvery episode of the Marketing Made Simple Podcast is all about you, helping to make your marketing easy and make it work. And to celebrate our one year anniversary of the podcast, we are truly celebrating you by featuring your stories of success using the StoryBrand framework to clarify their marketing and messaging. Today J.J. and April are sharing five amazing success stories from Hero Makers like you who are using StoryBrand within their businesses to win! -- WHICH PART OF YOUR MARKETING WOULD YOU LIKE US...
2022-06-2224 minMarketing Made SimpleUsing the StoryBrand Framework in Every Part of Your BusinessYou've probably heard how the StoryBrand framework can transform your marketing and messaging by inviting your customers into a compelling story where they become the hero with you as their guide. But did you know you can implement the framework into every part of your business? In today's episode, J.J. and April talk with Brannon Bourland, Director of Marketing at Facility Solutions Group, all about how the StoryBrand framework has not only changed how his company talks about their products externally, but also its effectiveness when used internally. If you are wanting to strengthen y...
2022-03-2331 minMarketing Made SimpleUse the StoryBrand Framework to Level Up Your DesignIf you thought StoryBrand was only for messaging and copywriting, we're here to change your mind. Did you know you can also use the StoryBrand framework for building and strengthening your design projects? No matter if you're working on messaging or design, to be successful, you need to make the customer the hero of the story, while you play the guide. In today's episode, J.J. and April are joined by StoryBrand Certified Guide Justin Ahrens. Justin talks about how you can implement the StoryBrand framework into every part of the process when it comes t...
2022-03-0928 minMarketing Made SimpleWill StoryBrand Work for Your Personal Brand?In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or personal brand - the StoryBrand framework will work for you! Whether you're a speaker, realtor, business coach, or any other service where you're really selling yourself, you might be feeling like it's a bit of a paradox t...
2021-12-1524 minMarketing Made SimpleWill StoryBrand Work for Your Family Owned Business?In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or personal brand - the StoryBrand framework will work for you! Family-owned businesses tend to all sound the same when it comes to their messaging: their grandfather started the business from nothing 50 years ago! Unfortunately, leading with a m...
2021-12-0824 minMarketing Made SimpleWill StoryBrand Work if You're an Artist?"I know the StoryBrand framework is great, but will it work if I'm an artist?" In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or personal brand - the StoryBrand framework will work for you! We often hear from artists and businesses who se...
2021-12-0129 minMarketing Made Simple"How StoryBrand Worked for Me!" Celebrating Your Success Nothing brings us more joy than when we see a business inviting their customers into a beautiful story. And we've got to say, our listeners have been killing it out there! We are seeing customers (and therefore businesses) winning left and right, and we couldn't be more proud. We want to take time to celebrate you—our Hero Makers—and the success you've experienced! In today's episode, J.J. and April are highlighting six stories of success from Hero Makers who've implemented the StoryBrand framework to clarify their message and how it's helping them win.
2021-11-2423 minMarketing Made SimpleWill StoryBrand Work for Your Premium Products? "I know the StoryBrand framework is great, but will it work for my premium products or luxury brand?" In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and Ap...
2021-11-1729 minMarketing Made SimpleWill StoryBrand Work for Your Non-Profit? - Part II"I know the StoryBrand framework is fantastic in the for-profit world but will it work for my non-profit?" In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April continue t...
2021-11-1030 minMarketing Made SimpleWill StoryBrand Work for Your Non-Profit? - Part One"I know the StoryBrand framework is fantastic in the for-profit world but will it work for my non-profit? " In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April dive d...
2021-11-0329 minMarketing Made SimpleWill StoryBrand Work If Your Business has Multiple Audiences?"I sell direct to businesses AND direct to customers. Will the StoryBrand framework actually work for me?" In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April dive deep t...
2021-10-2714 minMarketing Made SimpleWill StoryBrand Work for Your B2B Business?Call 615-649-0705 and share your story of success after using the StoryBrand Framework before Friday October, 22 for a chance to be featured on a future episode! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success on the show. Call 615-649-0705 before Friday, October 22 and leave a voicemail telling us about your small victory or huge win after using the StoryBrand Framework or building your sales funnel and you could be featured in an upcoming episode!
2021-10-2026 minMarketing Made SimpleHow to Take Action with the StoryBrand FrameworkYou've done it, Hero Makers! You've reached the final episode in our StoryBrand framework series. Over the last nine episodes you crafted your Brandscript using each part of the framework to clarify your message by inviting customers into a beautiful story. Now you are ready to implement and put it into action! You might be wondering how this actually plays out. Can it work for both small businesses and large brands? This week, you'll learn how Brandon Hufstetler, Director of Sales and Business Development at Tempur-Sealy, and Brethany Robertson, VP at Debt Recovery Solutions of Ohio, used th...
2021-08-2525 min
The StoryBrand PodcastMarketing Made Simple #9: Give Your Customers a "Happily Ever After"Never assume people will understand how your brand can change their lives. You need to clearly tell your customer how buying your product will end in their success. This is best way to offer them what they want most: a happy ending to their story where they become the hero! This week, J.J. and April work the final section of the StoryBrand framework: Success. They'll also show you: How to cast a vision of a climactic scene for your customers How to frame success against failure Examples of success langu...
2021-08-1806 minThe StoryBrand PodcastMarketing Made Simple #9: Give Your Customers a "Happily Ever After"Never assume people will understand how your brand can change their lives. You need to clearly tell your customer how buying your product will end in their success. This is best way to offer them what they want most: a happy ending to their story where they become the hero! This week, J.J. and April work the final section of the StoryBrand framework: Success. They'll also show you: How to cast a vision of a climactic scene for your customers How to frame success against failure Examples of success langu...
2021-08-1806 min
The StoryBrand PodcastMarketing Made Simple #8: Save Your Customers from FailureA story lives and dies based on one question: Will the hero succeed or will they fail? This is also true for your marketing. You need to tell your customer what's at stake if they don't buy your product. Without clearly showing that failure, your customer has no motivation to make a purchase. This week, J.J. and April work through the Failure section of the StoryBrand framework and show you: Exactly how to talk about failure without overwhelming your customer How to breakdown and show the consequences related to not...
2021-08-1105 minThe StoryBrand PodcastMarketing Made Simple #8: Save Your Customers from FailureA story lives and dies based on one question: Will the hero succeed or will they fail? This is also true for your marketing. You need to tell your customer what's at stake if they don't buy your product. Without clearly showing that failure, your customer has no motivation to make a purchase. This week, J.J. and April work through the Failure section of the StoryBrand framework and show you: Exactly how to talk about failure without overwhelming your customer How to breakdown and show the consequences related to not...
2021-08-1105 min
The StoryBrand PodcastMarketing Made Simple #7: Challenge Your Customers to Take ActionIn a story, a character never takes action on their own. They need to be challenged. The same is true for your customer! As the guide in your customer's story, you must let them know what's at stake if they don't buy your product then clearly call them to action by asking for a commitment to buy. This week, J.J. and April unpack the Call To Action, or CTA, section of the StoryBrand framework and show you: How to create a strong Call To Action or CTA for your customer ...
2021-08-0404 minThe StoryBrand PodcastMarketing Made Simple #7: Challenge Your Customers to Take ActionIn a story, a character never takes action on their own. They need to be challenged. The same is true for your customer! As the guide in your customer's story, you must let them know what's at stake if they don't buy your product then clearly call them to action by asking for a commitment to buy. This week, J.J. and April unpack the Call To Action, or CTA, section of the StoryBrand framework and show you: How to create a strong Call To Action or CTA for your customer ...
2021-08-0404 min
The StoryBrand PodcastMarketing Made Simple #4: What Specific Problem Do You Solve For Customers?Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story you invite them in and shows you truly understand them. It's the "hook" of your story, but without it, your customers have no reason to engage with your brand causing your story to fall flat. This week, J.J. and April guide you through the Problem section of the StoryBrand framework and how you can: -Clearly identify the problem you solve -Breakdown that problem into Thre...
2021-07-1423 minThe StoryBrand PodcastMarketing Made Simple #4: What Specific Problem Do You Solve For Customers?Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story you invite them in and shows you truly understand them. It's the "hook" of your story, but without it, your customers have no reason to engage with your brand causing your story to fall flat. This week, J.J. and April guide you through the Problem section of the StoryBrand framework and how you can: -Clearly identify the problem you solve -Breakdown that problem into Thre...
2021-07-1423 min