Shows
Strata Studios#109: Clinics Grow Faster When PTAs Grow Too (Feat: Katie Sutton)On today’s episode, Paul Singh, CEO of StrataPT, talks with Katie Sutton, PTA and host of "the PTA+ Podcast”, to explore how PTAs can play a bigger role in shaping the future of rehab.Katie and Paul Talk about:1. Unlocking the untapped potential of PTAs in your clinic2. Low-cost ways to invest in your PTA team3. Why nursing’s “multi-entry pathway” could be a blueprint for rehab4. Expanding roles and leadership opportunities beyond job titlesStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We...
2025-08-1933 min
Strata Studios#107: The Marketing Blind Spots Holding Your Clinic Back (Feat: Neil Trickett)On today’s episode of Strata Stories, Paul Singh, CEO of StrataPT, sits down with Neil Trickett, PT and CEO of Practice Promotions, to unpack what real marketing looks like for therapy practice owners — and why most clinics get it wrong.They dive into:1. Why “just having a website” isn’t enough — and how to actually convert visitors into new patients2. How Neil would market a brand-new clinic in 2025 with no shortcuts — just the essentials3. The simple exercise that reveals whether your practice is attracting the right audience4. Why your Google Busines...
2025-07-2233 min
Strata Studios#095: Conquer The Three Common Problems Every Clinic Owner FacesThis week on Strata Stories, we sit down with Adam Robin—Practice Owner and Business Coach—to dive into the real reasons many private practices get stuck.We unpack the 3 most common problems clinic owners face:1. Overscheduling and ineffective patient care delegation2. A weak sales process (and even weaker sales training)3. Lack of clean, organized, and objective data to make smart decisionsConnect with him on Instagram here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and...
2025-04-2230 min
Strata Studios#094: How To Strengthen Your Clinic's Finances FastThis week on Strata Stories, Amit Gaglani, PT and Founder of AG Management Consulting, shares his insights on how clinic owners can navigate financial challenges and stay safe in the face of uncertainty.They break down: 1. How to help clinic owners act, not react, with their finances 2. Strategies to manage cash flow throughout the year, from deductibles to patient payments 3. Mindset shifts for long-term financial stability and growth 4. The power of strategic coaching to help clinics thrive, even in tough timesConnect with him on LinkedIn here!Strata Stor...
2025-04-1533 min
Strata Studios#093: Best Practices To Grow 50% Annually (Feat. Lance Gross)On this episode of Strata Stories, Paul Singh, CEO of StrataPT, sits down with Lance Gross, Owner of GTS Physical Therapy to discuss best billing practices for clinic growth. They explore:1) Strategies to get clinicians fully invested in accurate billing training2) Ethical and legal approaches to correcting underbilling3) Adapting to local market trends for sustained growth4) Boosting revenue by enhancing patient engagementStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a...
2025-04-0830 min
Strata Studios#092: Why Primary Care and PT Need To Partner ASAP (Ft. Dana Strauss)On this episode of Strata Stories, Paul talks with Dana Strauss, DPT, a Health Policy and Government Affairs Professional.They dive into:1. Why PCPs and PTs need shared incentives for better patient outcomes2. The ongoing confusion around Direct Access and why referrals still dominate3. How PTs can stay ahead of policy shifts and healthcare trendsConnect with her on LinkedIn here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to...
2025-04-0138 min
Strata Studios#091: How Innovative PT Solves Chronic Disease & Low MarginsOn this episode of Strata Stories, Paul sits down with Frank Benedetto, Founder of The Honey Badger Project, to discuss key strategies for physical therapists and practice owners.They dive into:1) The role of physical therapists in addressing the chronic disease epidemic in the U.S.2) How new grads and business owners can innovate and implement time-leveraged strategies for growth3) Applying Y Combinator principles to build a practice that truly meets patient needs4) Strategies to maximize the lifetime value of each patientStrata Stories are conversations between Strata's CEO, Paul Singh...
2025-03-2544 min
Strata Studios#090: Diversify Revenue To Withstand Any Policy ChangeOn this episode of Strata Stories, Paul sits down with Zack Pevnick, President of California Therapy Services, to break down the real opportunities (and challenges) in Home Health Physical Therapy.Zach and Paul Discuss:1) Diversify Revenue and Staffing To Withstand Policy Changes2) Acquire More Patients and Increase Their Value3) How to Market Correctly to Home Health Agencies Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
2025-03-1845 min
Strata Studios#089: Craft A Patient Experience That Drives RevenueOn this episode of Strata Stories, Paul talks with Michael Silva, a PT Business Coach & Consultant Michael and Paul Discuss:1) How to create truly personalized, patient-centered care2) Building stronger psychological connections to drive motivation3) Standing out through exceptional patient experiences4) Achieving business success by focusing on customersStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata E...
2025-03-1143 min
Strata Studios#088: How To Turn Phone Calls Into Arrivals (Feat. Jerry Durham)On this episode of Strata Stories, Paul talks with Jerry Durham, a PT and the CEO of the Client Experience Company. Jerry and Paul Discuss:1) Leveraging patient engagement to enhance retention and outcomes2) Tracking and reducing patient drop-off rates3) Evaluating "Current State Metrics" to measure clinic success4) Driving growth through data-driven decision-makingStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like...
2025-03-0435 min
Strata Studios#087: PTs Can Make Money AND Improve Patient Outcomes (Ft. The PhysioGrowth Guys)On this episode of Strata Stories, Paul talks with Brian Wolfe & Owen Campbell, founders of PhysioGrowth Consulting LLC. Together they break down: 1. How to compete for attention in an overcrowded market2. The urgency behind smarter healthcare marketing3. Why entrepreneurial thinking is the key to long-term success4. Tech-driven strategies transforming healthcare deliveryStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to...
2025-02-2551 min
Strata Studios#086: The Ultimate Guide to Building Referral Partnerships (Feat. Justin Stiver)On this episode of Strata Stories, we talk with Justin Stiver, the Owner of Total Therapy Florida.We explore how to:1. Manage referral quality for financial sustainability.2. Build proactive relationships with decision-makers.3. Leverage targeted marketing for account growth.4. Position private practices for ACO partnerships.Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing...
2025-02-1840 min
Strata Studios#085: Leverage Psychology to Elevate Physical Therapy (Ft. Ari Ginsberg)On this episode of Strata Stories, we talk with Ari Ginsberg, The Founder of Communicatient We discuss how to use behavioral psychology to:1. Improve the patient experience2. Enhance trust and communication with providers3. Reframe healthcare practices Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic h...
2025-02-1142 min
Strata Studios#084: How Social Media Builds a Bridge to Better Care (Feat. Lindsay @ EquipMeOT)On this episode of Strata Stories, we talk with Lindsay DeLong, The Founder of EquipMeOT.We explore how to:1. Create highly engaging and authentic healthcare content 2. Educate and entertain all generations about health and rehabilitation3. Bridge the gap between patients and providers with contentStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement r...
2025-02-0442 min
Strata Studios#083: A.I Alone Can't Replace Skilled DocumentationOn this episode of Strata Stories, we talk with Nicole Poppert and Stephanie Mayer, Founders of The Note Ninjas.We dive into: 1. How to write proficient, skilled, and audit-proof clinical notes. 2. Potential red-flags when using AI tools on documentation.3. How to reduce documentation time and increase work-life balance. 4. The potential of note gamification to increase engagement and efficiency.Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!...
2025-01-2845 min
Strata Studios#082: Shifting Public Perception of PT with Data (Feat. Dana Strauss)On this episode of Strata Stories, we talk with Dana Strauss, DPT, a Health Policy and Government Affairs Professional.Paul and Dana dive into:1. The real reason prior authorizations exist and how to adapt2. Lessons from optometrists and podiatrists to change public perspective3. How to get doctors to think “therapy first”4. Using data to prove therapy’s value and win over payersConnect with her on LinkedIn here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners...
2025-01-2144 min
Strata Studios#081: The Key To Balancing Work & Life as a Clinic OwnerOn this episode of Strata Stories, we talk with Cindy Weinberger the owner of Mobile Therapy Group, LLCIn this episode, we discuss:1. Overcoming personal challenges while running a business2. Strategic delegation and team building3. Reducing dependency on the business owner4. Adapting to change and embracing technologyConnect with Cindy on LinkedIn here! Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!I...
2025-01-1444 min
Strata Studios#080: How Small Practices Can Thrive in a Big Therapy WorldOn this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness We dive into:1. The role of private equity in healthcare and why it's such a key player2. How small practices can succeed amidst larger healthcare systems3. Shifting your mindset from survival mode to building a sustainable, enjoyable businessConnect with Rafi on LinkedIn here! Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting he...
2025-01-0747 min
Strata Studios#079: In-House PT Clinics: How Surgeons Are Reimagining PT PartnershipsOn this episode of Strata Stories, we talk with Eric Fiedler, the Physical Therapy Clinic Director at Bone and Joint Surgery.We dive into: 1. Building in-house referral clinics with partnered surgeons 2. Strengthening physician relationships while staying compliant with Stark Laws3. Creating sport-specific rehab programs for professional athletesStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and ac...
2024-12-3131 min
Strata Studios#078: The Perfect Content Strategy For Physical Therapy Clinics (Feat. Justin Stiver)On this episode of Strata Stories, we talk with Justin Stiver, the owner of Total Therapy Florida. We dive into: 1. Justin's exact content strategy for his PT clinics2. And how to re-engage past patients (COPY THIS TACTIC!) Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head ove...
2024-12-2343 min
Strata Studios#077: How The Best Clinics Are Making Money Through Value-Based CareOn this episode of Strata Stories, we talk with Dana Strauss, a Health Policy and Government Affairs Professional.Paul and Dana dive into:1. Leveraging Data to Identify Cost-Saving Opportunities2. Collaborating with Primary Care Providers in Value-Based Contracts3. Piloting Small-Scale Programs to Test Value-Based Care ModelsConnect with her on LinkedIn here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to...
2024-12-1727 min
Strata Studios#076: Medicare 2025 Final Rule - What You Need to KnowOn this episode of Strata Stories, we talk with Daniel Hirsch, the CEO of the Client Experience CompanyIn this episode, Paul and Daniel discuss:1. How the Medicare 2025 Final Rule's reimbursement cuts challenge clinics to stay profitable while maintaining high-quality care.2. Why stricter compliance standards make efficiency and accuracy crucial to avoid denials and audits.3. The shift to value-based care and its focus on improving patient outcomes over service volume.4. The role of AI in streamlining compliance and workflows while navigating new regulations.Connect with...
2024-12-1034 min
Strata Studios#075: How To Hire & Train a 100k Front-Desk PersonOn this episode of Strata Stories, we talk with Jerry Durham, the CEO of the Client Experience CompanyIn this episode they discuss:The challenges of hiring and onboarding a front-desk teamThe crucial nature of the first phone call to a referralWhat are the essentials skills the front desk must have to be successfulThe increase in revenue from an improved front-desk experienceConnect with Jerry on LinkedIn here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches...
2024-12-0325 min
Strata Studios#074: The Key to Negotiating with Third-Party PayersOn this episode of Strata Stories, we talk with Daniel Vapne, Director of Clinical Operations and Growth at Advantage Physical Therapy.Today Paul and Daniel discuss:How to Negotiate with Third-Party PayersThe Asymmetry of Information in HealthcareThe Power of DataConnect with Daniel on LinkedIn here! Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & RCM and achieving a...
2024-11-2636 min
Strata Studios#073: How to build revenue-generating services that compliment your PT OfferingOn this episode of Strata Stories, we talk with Okon Anita, Founder of Campus Motion Corporate & Sports HealthIn this episode they discuss:The three parts of Okon’s PT Clinic - Rehab, Recovery and PerformanceHow to mesh cash based and billable services to increase profitabilityThe benefits of using ala carte services for athletes to focus on achieving maximize performanceThe nuances of operating a business that uses both physical therapy and physical training methods to achieve best patient outcomesConnect with Okon on LinkedIn here!Strata Stories are conversations between Strata's CEO, Pa...
2024-11-1945 min
Strata Studios#072: The Secret to Boosting Revenue and Patient Health with RTMOn this episode of Strata Stories, we talk with Justin Stiver, CEO of Total Therapy Florida.Today Paul and Justin discuss:Understanding RTM Basics and CodesThe Complexities of RTM with Non-Tech Savvy PatientsHow RTM Increases ProfitabilityHow Therapy Continued Remotely During Recent HurricanesConnect with Justin on LinkedIn here! Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & RCM a...
2024-11-1229 min
Strata Studios#071: Beyond the Books: Digital Learning for the Modern OT (Feat: Sarah Lyon)On this episode of Strata Stories, we talk with Sarah Lyon the Founder of OT Potential!We explore her perspectives on: 1) Building a Healthcare Media Company 2) Transitioning from Clinical Practice to Community Building 3) The Future of Continuing Education in Occupational Therapy 4) The Integration of AI and Technology in HealthcareConnect with Sarah on LinkedIn here! Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd...
2024-11-0538 min
Strata Studios#070: Navigating ACOs: Strategies for Integrating PT into Mainstream Medicine (Feat. Dana Strauss)On this episode of Strata Stories, we talk with Dana Strauss Senior Director of Government Affairs at CVS HealthWe dive into:- Physical Therapists as the Front Door to Healthcare- Building Relationships with Primary Care Providers- The Role of PT’s in Population Health- Value-Based Care and Financial IncentivesConnect with Dana on LinkedIn here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a...
2024-10-2928 min
Strata Studios#069: Starting a PT Clinic with Zero Dollars (Feat. Rafi Salazar)On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness We dive into:1. The importance of developing entrepreneurial thinking as a clinic owner2. Building healthcare accelerator programs3. Why healthcare needs to increase it’s sense of speed and urgencyConnect with Rafi on LinkedIn here! Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you...
2024-10-2236 min
Strata Studios#068: The Future of Physical Therapy Education (Feat. Colin Rigney)On this episode of Strata Stories, we talk with Colin Rigney, Business Partner @ Modern Physical Therapy And Sports Medicine in ArizonaWe dive into: 1. Teaching business skills in healthcare curriculums2. The Need for a Comprehensive and Forward-Thinking Healthcare Education3. The Importance of Documenting Processes in Scaling a Business4. Clear Communication and Standardized Protocols for Effective OperationsConnect with Colin on LinkedIn here.Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to...
2024-10-1537 min
Strata Studios#067: StrataPT Raises $25 Million in Funding (Feat. Tony Maritato)On this episode of Strata Stories, we talk with Tony Maritato PT, the founder of Total Therapy SolutionsWe dive into:1. The fundraising journey2. Transparency in billing and data sharing3. The Role of Media and Marketing in Growth4. The Future of PT, OT, and Speech TherapyConnect with Tony on LinkedIn here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd...
2024-10-0849 min
Strata Studios#066: The Secret to Maximizing Billable Units (Feat. Justin Stiver)On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida.We dive into:1. Maximizing billable units2. Why you shouldn’t always take the least risky approach when billing3. Understanding the audit process4. The Need for Transparency in billing practicesConnect with Justin on LinkedIn here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd li...
2024-09-3023 min
Strata Studios#065: How PT Clinics Partner with Major Sports Teams (Feat. Brian Wolfe)On this episode of Strata Stories, we talk with Brian Wolfe, President of East Coast Operations at Evolution Physical TherapyWe dive into:1. Partnering with Major League Sports Teams2. How to diversify revenue streams3. Building high performance teams4. The importance of reinvesting in your clinicConnect with Brian on LinkedIn here!Check out his podcast, PhysioGrowth here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
2024-09-2452 min
Strata Studios#064: The hidden elements of running a PT clinic (feat. Daniel Hirsch)On this episode of Strata Stories, we talk with Daniel Hirsch, CEO Risk & Compliance AnalyticsWe dive into:1. Understanding and balancing your tolerance risk as a clinic owner2. The importance of spending a few extra dollars to protect your clinic3. The consequences of not having adequate insuranceConnect with Daniel on LinkedIn here! Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to...
2024-09-1728 min
Strata Studios#063: The ultimate guide to building courses at your clinic (feat. Michael Silva)On this episode of Strata Stories, we talk with Michael Silva who is a PT and Business Coach/Consultant1. Step-by-step guide on how Michael built Run Strong, his running course that’s helped everyone from Olympic runners to the weekend warrior2. How courses can help you diversify and stabilize your revenue3. And how Michael marketed and distributed his courseConnect with Michael on LinkedIn here!Check out Run Strong here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview pr...
2024-09-1021 min
Strata Studios#062: The most powerful tool for building a PT clinic (Feat. Rafi Salazar)On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness We dive into:1. The power of mindset2. The importance of working on the right projects3. Challenging invisible scripts4. And lastly why taking time off is key to successConnect with Rafi on LinkedIn here! Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If yo...
2024-09-0335 min
Strata Studios#061: Policy changes that will affect every PT clinic (Feat. Dana Strauss)On this episode of Strata Stories, we talk with Dana Strauss Senior Director of Government Affairs at CVS HealthWe dive into:- How to position your clinic to capitalize on the policy changes taking place over the next few years- Advocating for the PT profession and staying informed- Missed opportunities for physical therapists in policy advocacy- Quantifying the value of physical therapists in healthcare spending- And lastly how to get involved in policy advocacyConnect with Dana on LinkedIn here!Strata...
2024-08-2743 min
Strata Studios#060: Why the best PT clinics are building this revenue stream (Feat. Justin Stiver)On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida.We dive into:1. How to make money outside of one-on-one patient care2. The Power of creating on YouTube3. The best strategy for attending PT conferencesConnect with Justin on LinkedIn here!Check out The Active Adult here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!...
2024-08-2030 min
Strata Studios#059: Strata Stories- Don't build your PT clinic this way (Feat. Colin Rigney)On this episode of Strata Stories, we talk with Colin Rigney, Business Partner @ Modern Physical Therapy And Sports Medicine in ArizonaWe dive into:1. Why you shouldn’t build your clinic solely around Medicare2. Knowing your practice's strengths and how to market them3. The importance of standardization and systems4. How to connect with patients at an emotional level5. And learning to diversify revenue streamsConnect with Colin on LinkedIn here. Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We in...
2024-08-1344 min
Strata Studios#058: Strata Stories -The Science Behind Patient No-Shows (Feat. Michael Silva)On this episode of Strata Stories, we talk with Michael Silva who is a PT and Business Coach/ConsultantWe dive into:1. The Science Behind Patient No-Shows2. Hospitality vs Customer service3. The importance of differentiating through patient experience4. How devices like the Apple Watch, Whoop, and Oura Ring can help deliver better patient careConnect with Michael on LinkedIn here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make...
2024-08-0634 min
Strata Studios#057: Strata Stories - How Artificial Intelligence will Change the PT Industry (Feat. Tony Maritato)On this episode of Strata Stories, we talk with Tony Maritato PT, the founder of Total Therapy SolutionsWe dive into: 1. How AI can positively impact the PT Industry2. Understanding the liabilities that come with AI3. And how healthcare & technology can build a more efficient partnership togetherConnect with Tony on LinkedIn here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like...
2024-07-3029 min
Strata Studios#056: Strata Stories - The Secret to Hiring & Retaining Great Therapists (Feat. Justin Stiver)On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida.We dive into:1. How to Hire and Retain Great Therapists at your Clinic2. The importance of building a Continuing Education Program at your Clinic3. Lastly, the effects of the FTC banning non-competes and what it means for the PT industryConnect with Justin on LinkedIn here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare...
2024-07-2336 min
Strata Studios#055: Strata Stories - Why PT Clinics Fail (Feat. Rafi Salazar)On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness We dive into:1. Identifying & mitigating choke points within your clinic’s cash flow2. The importance of cash reserves3. And why you MUST be thinking about diversifying revenue streamsConnect with Rafi on LinkedIn here! Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to l...
2024-07-1633 min
Strata Studios#054: Strata Stories - The Next Generation of PT Clinic Models (Feat. Jake Irwin)On this episode of Strata Stories, we talk with Jake Irwin, the owner of Pro Performance PT. We dive into:1. The advantages of paying clinicians on a per visit basis2. Shifting the risk and reward from owners to therapists3. Why every therapist is a sales person4. Tactical advice on how therapists can generate clients for themselves5. And lastly, the importance of being a part of the community in order to generate referralsConnect with Jake on LinkedIn here!Strata Stories are conversations between Strata's CEO, Paul Singh, and...
2024-07-0941 min
Strata Studios#053: Strata Stories - How to Reduce No-Shows & Cancels in PT Clinics (Feat. Jerry Durham)On this episode of Strata Stories, we talk with Jerry Durham, the CEO of the Client Experience Company. We dive into: 1. How to reduce no-shows and cancels FAST2. Mastering the front-end sales process3. How to make sure your PT’s don’t burn out and quit4. And the importance of retention systemsConnect with Jerry on LinkedIn here! Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
2024-07-0229 min
Strata Studios#053: Strata Stories - The Most Important Part of Starting a PT Clinic (Feat. Michael Silva)On this episode of Strata Stories, we talk with Michael Silva who is a PT and Business Coach/Consultant We dive into: 1. Why Niching Down is A Golden Ticket to Growing a Practice2. How to partner with CrossFit gyms, running clubs, and other parts of your local community3. And How Michael motivated his staff by developing programs around their passionsConnect with Michael on LinkedIn here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches...
2024-06-2556 min
Strata Studios#052: Strata Stories - Accounts Receivable Mistakes to AVOID (Feat. Kaitlin Herzog)On this episode of Strata Stories, we talk with Kaitlin Herzog PT and Account Executive at Red Rock DiagnosticsWe dive into:1. Accounts Receivable Mistakes to AVOID2. When to outsource AR vs bring in-house3. Diversifying revenue streams4. The importance of knowing your financial numbers as a clinic ownerKaitlin starts the show off by explaining how RedRock helps PT clinics!Connect with Kaitlin on LinkedIn here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists...
2024-06-1829 min
Strata Studios#051: Strata Stories - Key Tips on Preparing to Sell Your Clinic (Feat. Amit Gaglani)On this episode of Strata Stories, we talk with Amit Gaglani founder of AG Management Consulting We dive into:1. Creating an exit strategy for your PT clinic2. Understanding the microeconomics of your market3. Crafting the perfect buyer avatar4. The importance of marketing yourself to buyersAmit brings over two decades of healthcare expertise, combining clinical practice as a licensed physical therapist and orthopedic specialist with a flair for entrepreneurship and investment. Launching Arrow Physical Therapy in 2004, he expanded it into a major player in northern New Jersey, stepping up as i...
2024-06-1135 min
Strata Studios#050: Strata Stories - All Clinic Owners Should Track These Metrics (feat. Justin Stiver)On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida.We dive into:1. The key metrics Justin tracks throughout his 7 clinics (Check out his trailing 12-months template - download a copy for yourself HERE!) 2. How to track financial and clinical data3. How frequently to review various metrics4. Why sharing data and being transparent with your team is so importantStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches d...
2024-06-0428 min
Strata Studios#049: Strata Stories - The Best Way To Monetize Your Expertise as a Therapist (Feat. Rafael Salazar)On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness We dive into:1. The various ways to monetize your expertise as a therapist2. How to motivate staff to create content3. The importance of establishing a culture of consistency when it comes to creating content4. When to fire a therapist and how to do so5. And why you must make sure you’re supporting employees during performance improvement periodsStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT...
2024-05-2831 min
Strata Studios#048: Strata Stories - How to Build Your First SLP Clinic - Lessons Learned & Mistakes to Avoid (Feat. Lauren Meffen)On this episode of Strata Stories, we talk with Lauren Meffen Owner of Wildflower Therapy and Head Neck Rehab. We dive into: 1. Lessons learned from building Lauren’s first clinic2. Balancing personal life and work life3. The benefits of being transparent with your staff4. Why you should be careful not to grow TOO fast5. And how to create a cancellation policyStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a...
2024-05-2147 min
Digital Thoughts PodcastEntrepreneurship is a journey | Paul Singh (CEO at StrataPT)Sponsors:StrataPT: https://www.stratapt.com/Alpha Sophia: https://share-eu1.hsforms.com/1Q7Uc54g8SsiAE3Yu7vVmlQfm7x4Sponsor digital thoughts: https://forms.gle/2Hny8VWrjGJtxAYW7Paul Singh is CEO at StrataPT. Strata is a single EMR platform and revenue Cycle Management Service for Physical, Occupational, and Speech Therapy practices that helps you achieve a 99.99% reimbursement rate. They’re the most comprehensive EMR paired with world-class customer service to help you increase revenue, simplify workflows, and enhance patient experience all in one platform.In this episode, Paul talks ab...
2024-05-201h 21
Strata Studios#047: Strata Stories - Eliminate Cancellations at Your Clinic (Feat. Jerry Durham)On this episode of Strata Stories, we talk with Jerry Durham, the CEO of the Client Experience Company. We dive into: 1. Jerry shares his takeaways from The Graham Sessions2. Why PT assistants are the most undervalued resource3. Evaluations vs Treatments - Why we need to rethink the physical therapy model4. How to handle cancellations and cancellation fees at your clinicStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
2024-05-1438 min
Strata Studios#046: Strata Stories - How to Renegotiate Payer Contracts for PT Clinics (feat. Justin Stiver)On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida.We dive into:1. How to renegotiate payer contracts for PT clinics2. The best ways to get in contact with insurance companies3. And why you must have data in order to renegotiateStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & RCM...
2024-05-0645 min
Strata Studios#045: Strata Stories - How to Create a Hiring Process at Your Clinic (feat. Megan Donaldson)On this episode of Strata Stories, we talk with Megan Donaldson, PT and Department Chair of Rehab Sciences at MUSC We dive into:1. How to create a hiring process at your clinic2. Why you need a hiring rubric3. What types of questions to ask during an interview4. And the importance of investing in employee growthStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd...
2024-04-3038 min
Strata Studios#044: Strata Stories - The Most Overlooked Part of Running a PT Practice (feat. Daniel Hirsch)On this episode of Strata Stories, we talk with Daniel Hirsch, CEO Risk & Compliance AnalyticsWe dive into:1. The importance of having the correct risk and compliance documents in place2. Why you must invest in OSHA manuals, HIPA manuals, and other documents that are specific to your clinic3. And finally the risks of social media. Daniel starts off the show by explaining how social media can get therapists & clinics into hot waterStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice...
2024-04-2338 min
Strata Studios#043: Strata Stories - Unlock Additional Revenue Streams with Cash-Based Services (feat. Dave Kittle)On this episode of Strata Stories, we talk with Dave Kittle the CEO of The Fieldmaker Group. We dive into: 1. Offering cash-based services at your clinic2. What acquisitions are looking like in 20243. The benefits of owning multiple practices4. The future of compensation in the PT & OT world5. The importance of shifting toward consumer-facing approachesStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd...
2024-04-1645 min
Strata Studios#042: Strata Stories - The Future of Marketing for PT Clinics (feat. Rafael Salazar)On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness We dive into:1. Why Rafi pays his therapists to create content each week2. What it means to be in the expertise business3. How to craft a positioning statement for your clinic4. And the importance of leveraging digital media in your practiceStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive c...
2024-04-0940 min
The Better Outcomes Show120: 3 Rules for Healthcare Business Success with Paul Singh from StrataPT
Want to achieve Healthcare Business Success, but trying to figure out this market?
I talk a lot with founders, practice owners, and healthcare executives who see the changing landscape of the healthcare industry. They want to capitalize on the change they know is coming, but they struggle to figure out how to do that. Some have developed tech tools, devices, or software and want to build successful businesses providing those services to providers and provider organizations. Others own or operate clinics and provider organizations and want to integrate technology into their care models...
2024-04-031h 06
Strata Studios#041: Strata Stories - Building a Million Dollar PT Clinic in 2024 (feat. Justin Stiver)On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into:1. How to build a million-dollar clinic with healthy margins2. Determining employee compensation and incentives3. How to upsell additional services4. The key to physical therapy businesses succeeding outside of local neighborhoods5. And lastly, Justin provides an update on his content strategy and explains exactly how they’ve been creating content in the clinicStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview pr...
2024-04-0226 min
Strata Studios#040: Strata Stories - The Most Important Operations Metrics For PT Clinics (feat. Roger Karsten)On this episode of Strata Stories, we talk with Roger Karsten DPT who is currently the owner of OnePT. We dive into:1. What operational metrics should you be tracking monthly, weekly, and daily2. How to track patient balances and follow up properly3. Recruiting and interviewing tips4. The advantages of sending billing out every single day5. How scheduling patients every 15 minutes can make your clinic more efficientStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and...
2024-03-2626 min
Strata Studios#039: Strata Stories - A Guide to Risk and Disaster Planning for OT & PT Clinics (Feat. Ben Galin)On this episode of Strata Stories, we talk with Ben Galin PT and the owner of Evolution Rehab Group.We dive into: 1. A deep dive into the Change Healthcare cyber attack2. How StrataPT decided to move clinics to different clearing houses FAST3. How you as a clinic owner need to think about risk moving forward including tactical steps to mitigating risk4. The importance of having cash reservesStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches...
2024-03-1952 min
Strata Studios#038: Strata Stories -The Biggest Mistakes to Avoid when Building your Clinic (Feat. Tony Maritato)On this episode of Strata Stories, we talk with Tony Maritato PT, the founder of Total Therapy SolutionsWe dive into: 1. The biggest mistakes Paul & Tony see clinic owners make2. How to develop the right skills to make your practice grow3. Advice on how to build the right culture and team4. And understanding what it takes to sell a businessStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive c...
2024-03-1250 min
Strata Studios#037: Strata Stories - Proven Tactics for Attracting and Retaining Exceptional Employees (Feat. Jamey Schrier)On this episode of Strata Stories, we talk with Jamey Schrier, the founder of Practice Freedom U. We dive into: 1. How to recruit and retain great employees2. How to shift from reaction mode to intentional decision-making3. And the impact of high-stress decision-makingStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for yo...
2024-03-0535 min
Strata Studios#036: Strata Stories - Mastering Cashflow: The Lifeline of Your Clinic (feat. Ben Galin)On this episode of Strata Stories, we talk with Ben Galin PT and the owner of Evolution Rehab Group.We dive into:1. The difference between profit and cash flow2. The impact of accounts receivable on cash flow3. Why you must fix your cancel and no-show rate4. And How payment delays have huge effects on your businessStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If...
2024-02-2740 min
Strata Studios#035: Strata Stories - How to control costs in your clinic (Feat. Ashley Mak)On this episode of Strata Stories, we talk with Ashley Mak PT, the owner of Dragon Digital HealthWe dive into: 1. How to control costs in your clinic2. Why there’s a huge opportunity at the intersection between cash and insurance-based practices3. How to find and serve your niche4. And the importance of clarity in marketingStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you...
2024-02-2037 min
Strata Studios#034: Strata Stories - The 7 most important metrics all clinics should track (Feat. Sturdy McKee)On this episode of Strata Stories, we talk with Sturdy McKee, PT and owner of Sturdy CoachingWe dive into:1. The 7 most important metrics all clinics should track2. How to use metrics as leading indicators and feedback loops3. How many hours a week you should spend in the captain's seat4. Why you should look at your business like SOAP note5. And the importance of managing people and processes instead of managing metricsStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We...
2024-02-1243 min
Strata Studios#033: Strata Stories - The easiest ways to market your PT/OT clinic (Feat. Jimmy McKay)On this episode of Strata Stories, we talk with Jimmy McKay DPT, and Founder of PT Pintcast.We dive into:1. How to create short-form content2. Low-cost options for creating that content3. Why consistency is the answer to 99% of your marketing problems4. Understanding attention5. And lastly, the power of user-generated contentStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more...
2024-02-0644 min
Strata Studios#032: Strata Stories - How to build a physician referral program at your clinic (feat. Justin Stiver)On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into:1. A step-by-step guide on how to pitch physicians2. How to hire a business development person to build relationships with physicians3. And how to make sure your clinic is set up to handle lots of referrals Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to...
2024-01-3044 min
Strata Studios#031: Strata Stories - The biggest threat to the Physical Therapy Industry (feat. Tony Maritato)On this episode of Strata Stories, we talk with Tony Maritato PT, the founder of Total Therapy SolutionsWe dive into: 1. The biggest existential threat to the Physical Therapy industry according to Tony2. Advice for therapists wanting to make more money and increase their value3. How to pitch your practice to referring physicians and patients4. Building a community through Facebook Groups5. How to recruit therapists and create an incredible culture6. And finally, how to increase the margins at your clinicStrata Stories are conversations between Strata's CEO, Paul S...
2024-01-2348 min
Strata Studios#030: Strata Stories - How to optimize your front desk for more sales (feat. Jerry Durham)On this episode of Strata Stories, we talk with Jerry Durham, the CEO of the Client Experience Company.We dive into:1. What the first 45 seconds of a new patient call should sound like at your clinic2. Understanding who the end user is vs who the decision maker is when selling your PT or OT services3. Why the insurance company is NOT your customer and the importance of disconnecting from the payer sourceStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice...
2024-01-1851 min
Strata Studios#029: Strata Stories - How to find the best referral sources for your clinic (feat. Roger Karsten)On this episode of Strata Stories, we talk with Roger Karsten DPT who is currently the owner of OnePT. We dive into:1. How to find referral sources outside of doctors2. Why Physical Therapists must be better at promoting the industry as a whole3. Making sure you don’t become too reliant on one particular referral source4. And how to start building your network in the PT spaceStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches di...
2024-01-0938 min
Strata Studios#028: Strata Stories - The future of physical therapy, value-based care and hybrid care (feat. Ben Galin)On this episode of Strata Stories, we talk with Ben Galin PT and the owner of Evolution Rehab Group.We dive into:1. Why cash-based practices aren’t the end-all-be-all.2. The future of PT, Value-Based Care and Hybrid care3. And why most clinics must better understand cash flowStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & RCM and ac...
2024-01-0248 min
Strata Studios#027: Strata Stories - How to train your front desk staff - a step-by-step guide (feat. Jerry Durham)On this episode of Strata Stories, we talk with Jerry Durham, the CEO of the Client Experience Company.We dive into:1. Why sitting, yes sitting, is the most valuable exercise any clinic owner can do to improve their business2. The importance of recording EVERY phone call your front desk takes and what tool to use3. The question EVERY clinic owner should ask their front desk staff after talking to a new patient4. How to measure the success of your front desk person5. The 3 questions every practice owner should ask themselves6. The...
2023-12-1944 min
Strata Studios#026: Strata Stories - The biggest marketing mistakes 99% of PT clinics make (Feat. Jimmy McKay)On this episode of Strata Stories, we talk with Jimmy McKay DPT and Founder of PT Pintcast.We dive into: 1. Why most practice owners skip to HOW instead of asking WHY2. How to find and communicate with your target audience3. And why you must understand the game of attention when it comes to marketing your clinicStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like...
2023-12-1228 min
Strata Studios#025: Strata Stories - The most important metrics your PT practice must track (Feat. Tony Maritato)On this episode of Strata Stories, we talk with Tony Maritato PT, the founder of Total Therapy SolutionsWe dive into: 1. The advantages of niching down and how to pick your niche.2. How to develop the cash-based part of your business.3. Why Medicare is the best lead generation tool ever.4. What metrics Tony is always tracking in his clinic.Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
2023-12-0547 min
Strata Studios#024: Strata Stories- How to know if your clinic’s business model is BROKEN! (feat. Jamey Schrier)On this episode of Strata Stories, we talk with Jamey Schrier Founder of Practice Freedom U. We dive into: 1. How to know if your clinic's model is fundamentally broken from a financial standpoint2. The metrics you must know in order to grow your business3. And why you must spend time outside of patient care in order to grow your businessStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!...
2023-11-2943 min
Strata Studios#023: Strata Stories - Lessons from building 9 Physical Therapy Clinics (Feat. Roger Karsten)On this episode of Strata Stories, we talk with Roger Karsten DPT who is currently the owner of OnePT. We dive into: 1. Lessons from Roger's 31 years as a PT and building 9 practices across the US2. How to craft a patient experience that’s as consistent as Chic-Fil-A's3. How Roger acquires new patients with one simple tactic (try this at your clinic) Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
2023-11-2141 min
Strata Studios#022: Strata Shorts - In-House vs Managed Billing - What's the best route?On this episode of Strata Shorts, we dive into In-house vs Managed Billing, the pros and cons of each, and when to transition to managed billing. Strata Shorts are quick conversations between Strata's CEO, Paul Singh, and Director of Marketing, Thomas Schreiber. Episodes cover a wide variety of topics such as Healthcare billing, Growing a PT/OT Clinic, Entrepreneurship, and more!If you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a call with our team!
2023-11-1417 min
Strata Studios#021: Strata Stories - The perfect content strategy for Physical Therapy Clinics (Feat. Justin Stiver)On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. Justin's exact content strategy for his PT clinics2. And how to re-engage past patients (COPY THIS TACTIC!) Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head ov...
2023-11-0743 min
Strata Studios#020: Strata Stories - The secret to a great patient experience (Feat. Jerry Durham)On this episode of Strata Stories, we talk with Jerry Durham, the CEO of the Client Experience Company. We dive into: 1. Finding your target demographic (and why you must niche down) 2. How to build an amazing patient experience 3. And Jerry’s favorite books all clinic owners must readStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata and achieving a 99.99% reimb...
2023-10-3140 min
Strata Studios#019: Strata Shorts - Build your clinic's marketing plan for 2024On this episode of Strata Shorts, we dive into how to build your clinic's marketing plan for 2024 and beyond!Strata Shorts are quick conversations between Strata's CEO, Paul Singh, and Director of Marketing, Thomas Schreiber. Episodes cover a wide variety of topics such as Healthcare billing, Growing a PT/OT Clinic, Entrepreneurship, and more!If you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a call with our team! If you have any questions, send...
2023-10-2625 min
Strata Studios#018: Strata Stories- How to apply consumer marketing tactics to your clinic (Feat. Zain Syed)On this episode of Strata Stories, we talk with Zain Syed the founder of Digital Thoughts. We dive into: 1. Artificial Intelligence and machine learning in healthcare2. Should healthcare adopt coupons? 3. How to apply consumer marketing tactics to your clinicStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! If you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic he...
2023-10-2640 min
Strata Studios#017: Strata Stories- How to build a health-tech start-up (feat. Shreya Jagarlamudi)Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! On this episode of Strata Stories, we talk with Shreya Jagarlamudi, Co-Founder & CEO at Pledge Health - a company that helps practices grow their revenue by automating patient billing and payment collection. We dive into: 1. Investing in Healthcare start-ups2. Shreya's biggest learnings from building a health tech start-up 3. The challenges of bridging the gap between healthcare and technology If you...
2023-10-1840 min
Strata Studios#016: Strata Shorts - PT Benchmarks: How does your clinic rank?Strata Shorts are quick conversations between Strata's CEO, Paul Singh, and Director of Marketing, Thomas Schreiber. Episodes cover a wide variety of topics such as Healthcare billing, Growing a PT/OT Clinic, Entrepreneurship, and more!On this episode of Strata Shorts, we dive into1. NEW Physical Therapy Benchmarks 2. How Benchmarks can help your clinic grow 3. The biggest challenges owners face as they scaleIf you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a c...
2023-10-1826 min
Strata Studios#015: Strata Stories- Increasing revenue with RTM (feat. Steven Coen)Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! On this episode of Strata Stories, we talk with Steven Coen, the CEO of Sara Health, a company that helps you increase your practice's revenue with RTM. We dive into: 1. How RTM allows you to pay your therapists more2. What clinic owners misunderstand about RTM3. How much money you can make with RTMIf you'd like to learn more ab...
2023-10-1145 min
Strata Studios#014: Strata Stories- How to build a media company at your clinic (feat. Justin Stiver)Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into how Justin should build the media company part of his clinic! If you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a call with our team! ...
2023-10-1155 min
Strata Studios#013: Strata Stories- Biggest mistakes high-growth clinics make (feat. Jamey Schrier)Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! On this episode of Strata Stories, we talk with Jamey Schrier, the founder of Practice Freedom U. We dive into: 1. What to look for in a coach/mentor who can truly help you2. Why fake work is killing your productivity 3. The biggest mistakes mature clinics makeIf you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for...
2023-10-0445 min
Strata Studios#012: Strata Stories- The future of PT & OT marketing (Feat. Tony Maritato)Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! On this episode of Strata Stories, we talk with Tony Maritato PT, the founder of Total Therapy Solutions. We dive into: 1. Why your PT practice must think of itself as a media company2. How to start creating content at your clinic3. And the importance of building an incredible brand for your clinicIf you'd like to learn more about St...
2023-09-2755 min
Strata Studios#011: Strata Stories- The benefits of Remote Therapeutic Monitoring (Feat. Matt Jurek)Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! On this episode of Strata Stories, we talk with Matt Jurek the founder of Osprey RTM Solutions. We dive into: 1. How to incentive therapists to bill RTM codes2. The benefits of RTM for your clinic3. Tactics for a successful implementationIf you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Cl...
2023-09-2042 min
Strata Studios#010: Strata Stories- Bridging the gap between healthcare and technology (Feat. Zain Syed)Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! On this episode of Strata Stories, we talk with Zain Syed the founder of Digital Thoughts. We dive into: 1. How technology can play a bigger role in healthcare2. Why bridging the gap between clinicians and technologists is so crucial3. Why the healthcare industry must be very careful when it comes to artificial intelligenceIf you'd like to learn more ab...
2023-08-3041 min
Strata Studios#009: State of Strata - How to build a great culture at your clinicThe State of Strata is a behind-the-scenes look at how we’re building this awesome company. We talk product updates, company goals, challenges we’re facing, industry updates and lots more!On this episode of the State of Strata, Paul Singh (CEO @ Strata) and Thomas Schreiber (Director of Marketing @ Strata) dive into: 1. How to build a great culture at your clinic2. Making sure everyone on your staff is completely aligned with your mission3. And how to implement a sense of urgency into your clinic If you'd like to learn more about...
2023-08-3026 min
Strata Studios#008: Strata Stories - Avoid these mistakes if you ever want to sell your clinic (feat. Dave Kittle)Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! On this episode of Strata Stories, we talk with Dave Kittle the CEO of The Fieldmaker Group. We dive into: 1. Biggest mistakes to avoid when selling your practice2. Understanding what your practice is truly worth3. How to negotiate with a buyer4. And the number one thing that kills a dealIf you'd like to learn more about Strata an...
2023-08-3043 min
Strata Studios#007: Strata Stories - Growing a PT practice from 1 to 7 clinics with Justin Stiver from Total Therapy FloridaStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. How to market your clinic to future generations.2. Tactics for developing incredible patient experiences.3. Why you must get out of the trenches if you’re a clinic owner and ever want to sell your business.If you'd like to lear...
2023-08-2349 min
Strata Studios#006: Strata Stories - The keys to implementing RTM with Vikram Sethuraman from PT WiredStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! On this episode of Strata Stories, we talk with Vikram Sethuraman, the CEO of PT Wired We dive into: 1. How much money you can make with RTM.2. Strategies for a succesful RTM implementation.3. And the biggest mistakes to avoid when implementing RTM.If you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT, or...
2023-08-1536 min
Strata Studios#005: Strata Stories - Jamey Schrier on growing your clinic with the right mindset.Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! On this episode of Strata Stories, we talk with Jamey Schrier, the founder of Practice Freedom U. We dive into: 1. How to grow your clinic with the right mindset2. Why you shouldn’t be afraid to talk about money3. How to stay ahead of technology and make sure it doesn’t put you out of businessIf you'd like to lea...
2023-08-0752 min
Strata Studios#004: Strata Shorts - The Biggest Marketing Mistakes Clinics MakeStrata Shorts are quick conversations between Strata's CEO, Paul Singh, and Director of Marketing, Thomas Schreiber. Episodes cover a wide variety of topics such as Healthcare billing, Growing a PT/OT Clinic, Entrepreneurship, and more!On this episode of Strata Shorts, we dive into1. Insurance companies wrongfully denying claims2. The biggest marketing mistakes clinics make3. Why you should be wary of consultants in this industryIf you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com...
2023-07-2529 min
Strata Studios#003: State of Strata - How to Execute Quarterly Planning for Your ClinicThe State of Strata is a behind-the-scenes look at how we’re building this awesome company. We talk product updates, company goals, challenges we’re facing, industry updates and lots more!On this episode of the State of Strata, Paul Singh (CEO @ Strata) and Thomas Schreiber (Director of Marketing @ Strata) dive into: 1. A high-level overview of what happened at Strata in May 2. How to execute Quarterly Planning 3. Strata's Q3 Goals for each department If you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT or SLP C...
2023-07-1837 min
Strata Studios#002: Strata Shorts - Why most PT & OT Clinics don't know their TRUE reimbursement rateStrata Shorts are quick conversations between Strata's CEO, Paul Singh, and Director of Marketing, Thomas Schreiber. Episodes cover a wide variety of topics such as Healthcare billing, Growing a PT/OT Clinic, Entrepreneurship and more!On this episode of Strata Shorts, we dive into1. How Clinics achieve a 99.99% Reimbursement Rate2. Understanding your TRUE reimbursement rate3. The Dark Underbelly of RCMIf you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT or SLP Clinic head over to stratapt.com and book a call with our...
2023-07-1029 min
Strata Studios#001: State of Strata - Fighting Inflation as a PT/OT Clinic OwnerThe State of Strata is a behind-the-scenes look at how we’re building this awesome company. We talk product updates, company goals, challenges we’re facing, industry updates and lots more!On this episode of the State of Strata, Paul Singh (CEO @ Strata) and Thomas Schreiber (Director of Marketing @ Strata) dive into: 1. The state of healthcare billing2. What Strata has been up to the last 12 months and 3. Paul's top 3 priorities heading into the next quarter 4. What percentage of your money should stay unpaid for more than 90 days If you'd like to l...
2023-06-3044 min