Shows
The Insighter's Club Podcast2025 Year in Review with Thor Olof PhilogèneYour biggest AI risk in 2026 isn’t model collapse. It’s insight teams still acting like report factories in a market that now runs on intelligence infrastructure.In this episode, Ross sits down with Stravito Founder & CEO Thor Olof Philogène to map where the insight function really stands after a year of AI acceleration, failed pilots, and rising expectations. They unpack why AI is no longer “the strategy” but the infrastructure enabling it and why the true competitive edge now lives in the 3 U’s of data: uniqueness, usability, and utilization.Together, they explore how leading org...
2025-12-1139 min
The Insighter's Club PodcastStay Safe or Scale Impact: The Moment of Truth for Modern Insight Teams part 2Insight teams are facing a dangerous illusion: believing technology alone will elevate their influence while culture quietly erodes it. This is the unfiltered, hard-hitting conversation every insights leader needs to hear right now.In Part 2 of this special live episode of The Insiders Club Podcast, recorded at the Stravito Insights Summit 2025 in Paris, three powerhouse leaders dig into one of the most misunderstood and most business-critical drivers of insight transformation: building a knowledge culture that outperforms any software, platform, or AI tool on the market.Featuring Seema Hope (VP of Insight, The Economist), Leo Moore (Senior D...
2025-11-2717 min
The Insighter's Club PodcastStay Safe or Scale Impact: The Moment of Truth for Modern Insight TeamsInsight teams are at a crossroads: stay safe and stay small or claim a seat at the growth table. This is the operating playbook to move from “report factory” to strategic co-pilot.In this special live episode of The Insiders Club Podcast, recorded at Stravito Insights Summit 2025 in Paris, three trailblazing leaders unpack what it really takes to dismantle silos and hard-wire insights into decision-making: Seema Hope (VP of Insight, The Economist), Leo Moore (Senior Director, Category Strategic Insights & Analytics, Europe at Kellanova) and Christopher Rastin (Head of Global Customer Research, E.ON). Together, they reveal tried and test...
2025-11-1327 min
The Insighter's Club PodcastHow to Make Insights Go Viral with Candice Walton, Insights Leader at Lloyd’s Banking GroupYour best insight isn’t getting ignored because it’s wrong; most likely, it’s invisible. If your work keeps dying in inboxes, the problem isn’t the data; it’s the delivery.In this episode, we sit down with Candice Walton from Lloyd’s Banking Group to unpack a non-’buzz’, career-defining topic for senior insights leaders: how to engineer impact. Candice breaks down how her team moved from “answer factory” to insight as a reusable asset, built an Insight Newsroom to craft headlines and actions, and used storytelling, format experimentation (newsletters, webinars, video, infographics) and engagement analytics to make in...
2025-10-3038 min
The Insighter's Club PodcastThe Art of Rediscovery in Consumer Insights with Jake Burghardt, Consultant at Integration ResearchYou probably don’t need another study. You need to use the ones you already paid for. Every year, good insights get lost in slide decks, folders, and “we’ll come back to this later.”In this episode, Jake Burghardt, former Amazon research leader, now at IntegratingResearch.com shows how to rescue the gold that’s already in your archive. We talk about why teams keep re-asking the same questions, how to turn a 30-page report into a one-page keeper, and simple habits that bring insights into the room when decisions are made. If you lead consumer insights, this is a...
2025-10-1656 min
The Insighter's Club PodcastHow to Make Data People Trust with Stephanie Clapham, Director of Research of LatanaConsumer data is losing its credibility and it’s not just because of bots. For years, incentivized surveys and outdated methods have been quietly warping the truth, leaving brands guessing about what customers really think.In this episode, Stephanie Clapham, Director of Research at Latana, tells us why the old ways aren’t working and what’s replacing them. She shares how her team is ditching tired panel systems for fresh, ad-based sampling that finds real people in their real environments, no incentives, no professional survey takers. Steph lays out how brands can earn back trust and uncover insigh...
2025-10-0244 minThe Insighter's Club PodcastLeaders Panel: The Path to Insight Excellence with Kristi Brown, Michelle Sullivan, & Kristen OeljtenbrunsInsight teams are at a crossroads: stay safe and stay small, or take bold steps to become strategic growth drivers.In this special live episode of The Insighter’s Club Podcast, we bring together three trailblazing leaders who are shaping the future of consumer insights. Recorded at The Stravito Insight Summit in Austin, Texas, Kristi Brown (Chick-fil-A), Michelle Sullivan (Target, General Mills) and Kristen Oeltjenbruns (Cargill) sit down to explore the path to insight excellence.In this candid conversation, we tackle some pressing industry issues:Why are insights teams still stuck in silos, an...
2025-09-1855 min
The Insighter's Club PodcastBuilding Trust Through Insight with Jane Frost CBE, CEO of the Market Research SocietyToo often, insight teams are asked to deliver fast answers, neglecting the time, tools, or trust to get them right. The cost of that remains usually invisible – until it’s not.In this episode, Jane Frost CBE, CEO of the Market Research Society, digs into why the true job of insight professionals is synthesis, not exclusively analysis, and what it takes to move from being data providers to trusted strategic advisors in today’s organizations. We also discuss:Why great insight is built on connection.The importance of stakeholder relationshipsHow treating insights as reusable assets strengthens long-term decisionsJoin The In...
2025-09-0434 min
The Insighter's Club Podcast2025 Mid-year Review with Thor Olof PhilogèneIn this special episode, Thor Olof Philogène, Founder & CEO of Stravito, returns to the show to explore the biggest shifts reshaping the insights function in 2025. He and Ross take stock of a turbulent and transformative first half of the year, digging into what it really takes to move from one-off reports to insight systems that inform, influence, and endure.They discuss:The difference between insight that explains and insight that transforms.How AI can either flatten or enhance insight, depending on how it's used.How to turn one-off findings into long-term strategic assets.The 3 skills insight leaders n...
2025-07-0334 min
The Insighter's Club PodcastThe Strategic Value of Simple Insight Communication with Evan Williams, Founder at Perennial MindEven the smartest insight is useless if it can’t cut through, move people, or drive action. In this episode, Evan Williams, Founder at Perennial Mind and former insights leader at Uber, Mondelēz, and General Mills, breaks down what most insight teams get wrong when trying to make their work stick. Ross and Evan talk about why simplifying insights doesn’t mean watering them down, how AI can help but not replace human thinking, and why great storytelling is often more powerful than another dashboard. We also cover:How simplification plays a crucial role in cutting through...
2025-06-1944 min
The Insighter's Club PodcastHuman-Led Insight in the Age of AI with Febronia Ruocco, Global Strategic Insights & Analytics DirectorAs AI becomes more embedded in decision-making, insight teams face the quiet but urgent challenge of keeping up with tech while proving their strategic value across the business.In this episode, Febronia Ruocco, Global Strategic Insights & Analytics Director, returns to the show to share how the role of insight is evolving in the current AI era. She makes the case for decoupling insight from its traditional marketing home and positioning it as an independent, commercially focused function that partners across the organization. We also cover:How to balance AI-enabled speed with strategic depthWhy tailoring your m...
2025-06-0534 min
The Insighter's Club PodcastBecoming a Co-Pilot to the Business with Nick Graham, Founder of VertemisWhat if the voice of the customer mindset is holding you back?In this episode, Nick Graham, Founder of Vertemis, and former senior insights leader at companies like PepsiCo and Mondelēz, draws on his 20+ years of experience turning insights into business impact. He breaks down why research often fails to land and what shifts you can make to more effectively drive influence.We also discuss:Why great research doesn’t always equal impactful researchThe importance of starting with the business problemThe value of storytelling and meaningful stakeholder relationshipsHow AI is reshaping insights workJoin The Insi...
2025-05-2249 min
The Insighter's Club PodcastSeeing the Faces Behind the Figures with Lisa Payne, Global Director of UX Research at Condé NastThe most valuable research doesn’t always come from large sample sizes, but from the ability to surface patterns, stories, and moments of clarity.In this episode, Lisa Payne, Global Director of UX Research at Condé Nast, explores how qualitative insights, often overlooked or undervalued, can serve as a critical driver of strategic clarity. She shares how human stories, when surfaced and scaled effectively, can move beyond anecdote to influence decisions at the highest levels.We also discuss:How to scale human stories using video and verbatim.Strategies for connecting insight teams and...
2025-05-0834 min
The Insighter's Club PodcastThe Business Case for Sonic Branding with George Holliday & Luke Moseley, Founders of Hear Me OutSound hits the brain faster than sight. Yet most brands focus almost exclusively on their visual identity, neglecting their sonic identity and all its growth potential.In this episode, we are joined by George Holliday and Luke Moseley, founders of Hear Me Out. Together, they explore why sound is one of the most overlooked (and powerful) tools in brand strategy despite being one of the fastest ways to create emotional connections and boost ROI. We also discuss:How brands boost their ROI by 24% using just two seconds of sound.Why your audience hears your brand be...
2025-04-2443 min
The Insighter's Club PodcastWhy the Real Work Begins After the Research Ends with Matt Roberts, VP Business Intelligence at Formula EHow much of your time goes into doing the research, and how much into communicating it? If driving impact is the goal, the communication side might deserve more of the spotlight.In this episode, Matt Roberts, VP of Business Intelligence at Formula E, shares lessons from 25 years of leading insights at organizations like Formula 1, Sky Sports, and ESPN. He explores why the real work begins after the research itself has ended, and why communication, not complexity, is the key to lasting influence in the insights industry. We also discuss:The importance of tailoring communication for d...
2025-04-1034 min
Builders by ProxifyJonas Martinsson on How Stravito is Revolutionizing Enterprise Knowledge Management with AIIn this episode of Builders, Lee Haynes sits down with Jonas Martinsson, CTO of Stravito, to explore how AI is transforming enterprise knowledge management. Jonas shares his unconventional career path, the mission behind Stravito, and how their platform helps global enterprises like Heineken turn research into actionable insights that inform business decisions.Chapters:(00:00) Introduction to Stravito and Jonas Martinsson(06:25) Understanding Stravito's Mission and Impact(09:45) The Importance of Knowledge Management(12:00) The Cost of Poor Data Management(13:40) Success Stories: Heineken's Transformation(14:32) Generative AI: The Future of Stravito
2025-04-0253 min
The Insighter's Club PodcastQ1 Special: The Newsroom Mindset with Grant Feller, Founder at EveryRungPeople remember stories. They share stories. They act on stories. But no one remembers 120 slides of data.In this special unscripted episode, journalist-turned-consultant and Founder at EveryRung, Grant Feller joins Ross to explore how insights teams can adopt a newsroom mindset, build narratives that stick, and make their work not just memorable, but actionable.We also cover:The #1 reason insights fail to influence decisions (hint: it’s not the quality of the data).Why shrinking attention spans demand new formats for insight delivery.Practical strategies to make insights consumable, shareable, and impossible to ignore.Join Th...
2025-03-2740 min
The Insighter's Club PodcastHow AI-Powered Research is Changing Consumer Insights with Alfred Wahlforss, CEO & Co-founder at Listen LabsAI is transforming how insights are gathered and applied, allowing researchers to scale qualitative research, detect fraud, and deliver high-impact findings faster than ever. But what does this mean for the future of insight professionals?In this episode, Alfred Wahlforss, CEO & Co-founder at Listen Labs, explores how AI-powered qualitative research enhances traditional methods by improving scale, reducing fraudulent responses, and delivering more actionable insights without sacrificing depth.We explore:The biggest challenges in traditional research and how AI addresses them.How AI can screen participants, detect fraud, and improve qualitative depth.The shift from large...
2025-03-1327 min
The Insighter's Club PodcastWhy Context Matters More Than Data with Will Osborn, Service and Org Design Director & Head of Service Design at frogInsights are only as powerful as the action they inspire. In this episode, we are joined by Will Osborn, Service and Org Design Director & Head of Service Design at frog, part of Capgemini Invent, as he discusses why insights fail and what the industry needs to do differently. Will shares candid takes on blind spots in insights, why context is more critical than data, and why waiting for the perfect tech solution is a mistake.We also discuss:The evergreen challenge of silo syndrome. How great storytelling makes data impossible to ignore.Why research on it...
2025-02-2729 min
The Insighter's Club PodcastWhy Triple-Win Thinking Will Define the Future of Insights with Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at MondelēzInsights are no longer just about analyzing data and observations in isolation; they need to be framed within a broader narrative that aligns sales, marketing, and other stakeholders with a truly shared strategic agenda.In this episode, Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz International, explains why it’s essential to take a more holistic approach to insights in today’s market. She advocates for a unified, category-first strategy that drives the triple win: benefiting brands, retailers, and shoppers alike.We also explore:The risks of siloed insights and how to creat...
2025-02-1330 min
The Insighter's Club PodcastTurning Uncertainty into Strategy with Jennifer Brace, Chief Futurist at Ford Motor CompanyThe future may be uncertain, but your business strategy doesn’t have to be. The secret? Stop predicting and start preparing. In this episode, Jennifer Brace, Chief Futurist at Ford Motor Company, challenges the way insight professionals think about data, foresights, and the future. She explains the importance of broadening the scope of long-term planning to include external signals, consumer reactions, and macro factors like climate change.We also discuss:Why consumers struggle to predict their own behavior.The STEEP framework.How AI adoption hinges more on public acceptance than tech capabilities.Join The Insi...
2025-01-3028 min
The Insighter's Club PodcastIntroducing the Insighter’s Club PodcastWelcome to the Insighter’s Club.In this new chapter of the Consumer Insights Podcast, we’ll be digging even deeper into the big questions on the minds of insights leaders today. Join host Ross Dempsey as he speaks with a wide range of leaders, innovators and disruptors from across the insights space.Tune in for a sneak peek of what’s ahead, and be sure to subscribe to the Insighter’s Club newsletter for exclusive content you won’t want to miss.
2025-01-1601 min
The Insighter's Club Podcast2024 Year in ReviewIn this special episode, Thor is joined by Ross Dempsey, Director of Insight Engagement Services at Stravito and former head of Burberry’s award-winning insights engagement program. They explore the year’s standout themes, tapping into the lessons that shaped 2024, as well as the priorities insights professionals need to focus on for the year to come.Listen to the end for an exciting announcement about what the podcast has in-store for 2025.
2024-12-1944 min
The Insighter's Club PodcastMulti-Dimensional Insights with Maryellen Mantyla, Consumer Insights Manager at EastmanIt’s well-known that insights can offer companies competitive advantage – but what about collaborative advantage?In this episode, Maryellen Mantyla, Consumer Insights Manager at Eastman, explores the business potential of sharing insights externally. She offers strategies for presenting them effectively to partners, customers, and stakeholders across the value chain, demonstrating how open, well-communicated insights can elevate a company’s impact and relevance in the industry.We also discuss: Maryellen’s approach to insights, based on a multi-layered analysis.The importance of clear and attractive visualization of insights to compel diverse audiences.Why insights professionals need to resist th...
2024-12-0533 min
The Insighter's Club PodcastChanging Minds and Winning Hearts with Patrick Alcantara, Strategic Customer Insight Lead (UK & Ireland) at AXAInsights are nuggets of truth about the world or ourselves.But truth alone doesn’t drive change. The real challenge is communicating how and why things can improve based on those findings.In this episode, we’re joined by Patrick Alcantara, Strategic Customer Insights Lead (UK & Ireland) at AXA, one of the world’s largest insurers. Patrick talks about the importance of communicating insights effectively to influence minds at all levels of business and inspire meaningful change.We also cover:Why the best insights come from combining technical expertise with emotional intelligence.How to tailor...
2024-11-2127 min
The Insighter's Club PodcastThe Additive Value of Data with Dan Foreman, Insights Entrepreneur and Former President of ESOMARIs data the new oil?In this episode, we welcome Dan Foreman, insights entrepreneur and former president of ESOMAR, who shares his thoughts on what makes data, and by extension insights professionals, so important in today’s world.We also discuss: How the insights industry would look if it were built todayWhy data is so valuableThe importance of spending time outside the insights space How to use a data curation approach to build customer affinity
2024-11-0729 min
The Insighter's Club PodcastUsing AI to Unlock the Business Potential of Insights with Febronia Ruocco, Global Strategic Insights & Analytics Director & Executive CoachAs AI advances, critical questions around ethics, limitations, and capabilities emerge. Can it ever truly replicate human insight? How is it reshaping business cost structures? Who really owns the data?To tackle these pressing issues—and raise even more—we’re joined by Febronia Ruocco, Global Strategic Insights & Analytics Director and Executive Coach. Febronia discusses AI’s potential, dispels common myths, and reveals how insights professionals can leverage AI to become strategic commercial partners for businesses.We also discuss: Why effective stakeholder management and communication are more essential than everBroader implications of AI in the insights industryT...
2024-10-2423 min
The Insighter's Club PodcastCutting Through the AI Noise with Aaron Cannon, CEO & Co-Founder at OutsetThe secret to leveraging real value from AI in qualitative research is thinking like a user, not an investor—and discerning the data. In this episode, we’re joined by Aaron Cannon, CEO & Co-Founder at Outset, as he explores how AI can eliminate the trade-offs between depth and speed in qualitative research to gather richer, more actionable insights at scale—without the traditional time and cost limitations.We also discuss: How to avoid common pitfalls in AI adoption by focusing on user needs and real-life applications.The importance of thinking iteratively and adapting as research progresses.How to b...
2024-10-1025 min
The Insighter's Club PodcastTranslating Unstructured Data into Actionable Insights with Victoria Gnatoka, Customer Experience Product Manager at Expedia GroupBy next year, 70 to 80% of all the data we receive will be unstructured. Is your organization prepared?In this episode, we are joined by Victoria Gnatoka, Customer Experience Product Manager at Expedia. Drawing on over 10 years of experience, she digs into how adopting an omnichannel approach can help obtain unstructured data that can be turned into quality, actionable insights through AI, data engineering and other technologies.We also discuss:Strategies to unlock the full potential of unstructured data.How to focus on actionable, high-impact insights rather than getting overwhelmed by data overload.Why integrating data...
2024-09-2630 min
The Insighter's Club PodcastEmbracing the Future of Insights with Bipul Markan, Head of Research and Insights MENA at Assembly GlobalThe world of insights is continuously expanding. But what does that mean for insights professionals? And what skills do you need to stay ahead as the industry evolves?In this episode, we dive deep into these topics with Bipul Markan, Head of Research and Insights MENA at Assembly Global. He encourages insights leaders to broaden their capabilities, embrace new tools, and foster a culture of learning within their teams to navigate the shifts in consumer behavior and the world of insights.We also discuss: How synthetic data offers valuable opportunities in market research, especially for e...
2024-09-1228 min
The Insighter's Club PodcastA Masterclass in Curiosity with Sean McCullough, Sr. Brand Insights Manager at Molson CoorsWant to elevate your career in insights? Start thinking like a toddler.In this episode, we're joined by Sean McCullough, Sr. Brand Insights Manager for Coors Family of Brands, Imports, Economy, Non-Alc, & Whiskey at Molson Coors. Sean discusses how he takes inspiration from the world of insights and beyond to continuously cultivate his sense of curiosity.We also cover:The critical role of understanding human behavior in extracting meaningful insights from data for smarter business decisions.Why new research isn’t always the answer + how to maximize the use of existing resourcesThe power of understanding all co...
2024-08-2940 min
The Insighter's Club PodcastGoing Beyond the Obvious with Tara Kenneway, Senior Brand Strategist and Insights Manager at T-MobileInsights isn’t a standalone discipline.The more you work in concert with other areas of the business, the more likely you are to deliver on consumers wants and needs. In this episode, we’re joined by Tara Kenneway, Senior Brand Strategist and Insights Manager at T-Mobile, as she explores how to build insightful brands through an interdisciplinary approach. She discusses the intersection of insights, brand strategy, and product development, leading to a comprehensive understanding of consumers that goes beyond the obvious.We also discuss:Why it’s essential to talk to consumers early a...
2024-08-1529 minThe Insighter's Club PodcastQuarterly Review, Q2 2024Join us for this Quarterly Review episode as host Thor Olof Philogène revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this quarter.Stay tuned for the next season of the Consumer Insights Podcast coming in August.
2024-07-0429 min
The Insighter's Club PodcastThe Power of Asking the Right Questions with Jascina Simeon, Global Head of Consumer Insights and Customer Experience“Are we asking the right questions? Are we asking the right people? Are we asking in the right context and at the right time?”In this episode, we are joined by Global Head of Consumer Insights and Customer Experience Jascina Simeon who firmly believes that consumers do know what they want, as long as insights professionals are asking the right questions and using the precise methodologies. We also discuss: How context and external factors are crucial to understanding changes in consumer behaviorWhy insights professionals need to go beyond demographics and have a grasp of generational differences and the...
2024-06-2031 min
The Insighter's Club PodcastReal-World Insights with Bonnie Chiurazzi, Director of Market Insights at GlassdoorHow can you maximize the impact of your insights while working in an imperfect world?Bonnie Chiurazzi, Director of Market Insights at Glassdoor, joins us to share how her transition from CPG to tech has shaped her rigorous approach to market research. She also explores the best practices for leveraging research methodologies in real-world contexts and how this yields deeper insights.We also discuss:The risks of democratizing the research processThe pros and cons of pairing Category Entry Points (CEP) analysis with journey maps and leveraging them to drive engagement...
2024-06-0625 min
The Insighter's Club PodcastBecoming a Business Intelligence Expert with Nick Rich, Group VP Insights & Analytics, ex-InterContinental Hotels Group/Carlsberg“Insights aren’t just for marketing. They’re for the whole business”. And that’s precisely why it’s essential to be a business intelligence expert.In this episode, Nick Rich, Group VP Insights & Analytics, ex-InterContinental Hotels Group/Carlsberg, shares the importance of building capabilities and competencies around problem-solving, developing business talent, and achieving growth. We also discuss: Why it’s essential to tailor innovation to brands and portfoliosThe importance of leveraging existing knowledge to drive commission better researchWhy business performance analytics should be priority #1 for insights teams
2024-05-2333 min
The Insighter's Club PodcastAn Optimistic Outlook for Insights with Stephanie Hutchison, Principal Divisional Strategy Consultant at Health Care Service CorporationUncertainty or opportunity? It’s only a matter of perspective.Drawing upon a wealth of experience in leveraging secondary research foresights, Stephanie Hutchison, Principal Divisional Strategy Consultant at Health Care Service Corporation, joins us to explore the opportunities in the future of the insights industry and share how insights professionals can prepare today to exploit these opportunities and reach their full potential within their businesses.We also discuss:Stephanie’s step-by-step approach for businesses to build a Future Trends Program How AI can help insights professionals become thought leaders in their organizationsThe importance of continuous educat...
2024-05-0926 min
The Insighter's Club PodcastAnticipating The Next Normal with Michael Nevski, Director, Global Insights at VisaIn a world where change is the only constant, adapting to a new normal falls short. Companies must anticipate the next normal to thrive, and insights are essential to achieve this. In this episode, Michael Nevski, Director, Global Insights at Visa, offers tangible strategies for insights leaders to help consumers navigate through economic stressors stemming from our dynamic world. He emphasizes the importance of communication, trust, community, and adaptation in facing next-normal scenarios from both the consumer and company perspectives.We also discuss: How to stop the insights function from being seen as a cost ce...
2024-04-2531 min
The Insighter's Club PodcastEmpathy, Humility, Action: Driving Change with Deepa Iyer, Sr. Director of Market Research and Data Science at Fossil GroupTo work with insights is to drive change. And while driving change is always easier said than done, it’s far from impossible.In this episode, Deepa Iyer, Sr. Director of Market Research and Data Science at Fossil Group, shares how her rich career working both agency-side and brand-side has taught her how to drive insightful action through empathy, humility, and technical expertise. Join us as we also discuss: How brand-side insights leaders can adopt a consultant mindsetBest practices + what to watch out for when working with insights from a strategic perspective The potential impacts of gener...
2024-04-1132 minThe Insighter's Club PodcastQuarterly Review, Q1 2024Join us for this Quarterly Review episode as host Thor Olof Philogène revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this quarter.
2024-03-2828 min
The Insighter's Club PodcastElevating Insights Through Continuous Learning with Victoria Ng, Director, Consumer Insights at SodexoA commitment to learning—whether through formal education or experience—opens doors to diverse opportunities and fresh perspectives. It fills gaps in understanding, fosters adaptability to emerging technologies, and is fundamental to uncovering transformative insights.In this episode, Victoria Ng, Director, Consumer Insights at Sodexo, shares how her journey of continuous learning has shaped her ability to conduct thorough research and derive meaningful insights. We also discuss: How combining qualitative and quantitative data helps bring insights to lifeThe importance of being a storyteller rather than just a “data-teller"Methods for leveraging emerging technologies like AI in insights
2024-03-1427 min
The Insighter's Club PodcastFrom Fun Facts to Actionable Insights with Matt Thell, Global Strategy and Innovation Leader at General Mills“Insights without actions are just fun facts.” But how do you ensure your insights translate into real-world impact?Generating insights without a practical application often limits their ability to leverage tangible results and meet business objectives. In this episode, Matt Thell, Global Strategy and Innovation Leader at General Mills, shares the key steps to turn insights into action through a structured process that involves analysis, communal knowledge, hierarchization and empathy. We also discuss:The i3 process to achieve innovationHow to differentiate problems from opportunities—and how it drastically changes the approach you should takeTh...
2024-02-2931 min
The Insighter's Club PodcastTransforming the Insights Function into a Must-Have with Deborah Walker, Director — Consumer Insights at The Michaels Companies, Inc.Who exactly is your customer? More importantly, how do you know? A solid insights strategy powers better decisions, sharpens targeting, fuels innovation, and sets your organization up for success. But too often, insights are sidelined as a 'nice-to-have' function, stripping organizations of their competitive edge.Leveraging her extensive experience in building insights functions from the ground up, Deborah Walker, Director — Consumer Insights at The Michaels Companies, Inc., helps move the insights function to where it truly belongs — the ‘must-have’ category. She joins us to delve into her successful five-step program for establishing and enhancing this critical function...
2024-02-1527 min
The Insighter's Club PodcastExploring a New Era of Insights with Lorin Drake, Consumer Insights Strategist at Publix Super Markets“There’s never been a better time to be an insights professional.”The variety of innovations in the insights world, from tech to methodologies, are creating unique opportunities for insights professionals – but also new challenges.In this episode, Lorin Drake, Consumer Insights Strategist at Publix Super Markets, shares wisdom and learnings from his tenured career to illustrate how insights professionals can make the most of this new era.We also discuss:Key considerations when approaching GenAIWhy the trend of feedback overload should be on your radar + how to prevent itHow the emerging area of emograph...
2024-02-0135 min
The Insighter's Club PodcastDemocratizing Insights to Drive Innovation with Shivani Shah, National Category and Shopper Insights Senior Manager at Church & DwightInnovation can stem from any member of your organization, and accessible insights can expedite your team's journey toward it.The democratization of insights leads to the integration of customer needs into all decision-making levels, paving the way for groundbreaking innovation. In today’s episode, Shivani Shah, National Category and Shopper Insights Senior Manager at Church & Dwight Co., Inc. discusses overcoming the obstacles of insights democratization and how it can contribute to elevating the insights function.Join us as we discuss:The importance of scalability in the democratization of insights process How to agnostically approach consumer research to...
2024-01-1829 min
The Insighter's Club Podcast2023 Year in Review, Part 2In Part 2 of our 2023 Year in Review, host Thor Olof Philogène delves into more captivating moments and insights from this year's guests.Join us for our last 2023 episode as we wrap up an incredible year on The Consumer Insights Podcast.
2023-12-2819 min
The Insighter's Club Podcast2023 Year in Review, Part 12023 has been another year filled with valuable, thought-provoking, and insightful conversations on The Consumer Insights Podcast. Each guest brought their own unique perspective, sharing some of their best stories, advice, and experiences. In this special edition Year in Review episode, host Thor Olof Philogène, revisits some of the brightest gems from the podcast this year. Join us as we recall some of the invaluable insights shared on the podcast this year, and stay tuned for Part 2!
2023-12-1427 min
The Insighter's Club PodcastMeasuring, Capturing and Paying Attention with Dr. Jonathan Stringfield, VP, Global Business Research and Marketing at Activision BlizzardA successful advertising campaign is determined by its impact on consumer behavior. But how can you best measure that impact? Dr. Jonathan Stringfield, VP, Global Business Research and Marketing at Activision Blizzard, explores this question through innovations in attention measurement. With deep insights experience from the worlds of tech, media, and entertainment, he also highlights how the gaming ecosystem —with over 3.5 billion users— is a key space for insights professionals to learn from.We discuss:The importance of integrating messy human factors into decision-makingThe need to understand the underlying principles of AI and other technologies to avoi...
2023-11-3035 min
The Insighter's Club PodcastEngineering Brand Loyalty with Uzma Rauf, Founder and CEO at KhatanalyticsBuilding brand loyalty is a team effort. But how do you get the whole team on board? And how do you make sure that everyone is rowing in the right direction?To achieve this, it’s necessary to ask the right questions, dig deeper into the true meaning of loyalty, and pay attention to the post-purchase experience. In this episode, Uzma Rauf, Founder and CEO at Khatanalytics shares her expertise on how to engineer brand loyalty for long-term success.Join us as we discuss: Why customer retention should be a priority for organizationsUnderstanding lo...
2023-11-1635 min
The Insighter's Club PodcastWhere Psychology Meets Commerce: Data-Informed Decisions with Dr. Daron Sharps, Researcher at PinterestQuantitative data alone is not sufficient for informing successful business decisions. Dr. Daron Sharps, Researcher at Pinterest, says the best research she’s seen involves the rigorous integration of multiple methodologies and that great qualitative research can be the catalyst that takes quantitative data to its highest, most useful form. Pulling from her expertise in psychology and human behavior, Daron shares how embracing multi-methodology can be what separates a short-lived insight from an enduring one. Join us as we discuss:How understanding psychology empowers better decision-makingThree vital research principles to optimize your insights strategyCritical components fo...
2023-11-0231 min
The Insighter's Club PodcastInsights in Action: Driving Impact with Rachel Pruitt, Director of Enterprise Insights Capabilities at TargetIf insights don’t translate to action and impact, do they really matter?On this episode, we speak with Rachel Pruitt, Director of Enterprise Insights Capabilities at Target about her passion for transforming data in a way that empowers people and business alike. You probably already have a lot of the skills you need to drive more impact; it’s just about applying them in new ways. Join us as we discuss:Why you should stop sharing everything and what to do insteadThe benefits of applying your research skills to your relationships with internal business part...
2023-10-1926 min
The Insighter's Club PodcastOne-Size-Fits-All Fails: Jennie Lewis, Senior Manager of Customer Insights at Airship, on Mobile PersonalizationPersonalization is the key to business success in digital and physical realms across B2B and B2C. But not all types of personalization are useful. Jennie Lewis, Senior Manager, Customer Insights at Airship specializes in mobile experience and personalization. She shares why insights need to be translatable to stakeholders, actionable, and in the marketing realm, personalized and segmented. Jennie also illustrates how to take the sea of data available and put it to work for your company and customers.Join us as we discuss:Importance of personalization and tapping into direct customer insights to...
2023-10-0532 min
The Insighter's Club PodcastLights, Camera, Actionable Insights with Steve Mushkin, Founder of LatitudeWhat could you do with live, actionable insights directly from your audience at the very moment they see your content?Technology today makes it possible to gather, analyze and implement viewer feedback in real time, and these methodologies have the potential to bring greater depth and granularity to audience insights.We spoke with Steve Mushkin, Founder of Latitude about his decades of experience in audience and content research to learn more about how brands can use cutting-edge technology to deepen customer understanding and increase business impact.Join us as we discuss:The difference...
2023-09-2133 min
The Insighter's Club PodcastHow Insights Fuel Growth with Humayun Rashid, Director of Consumer Insights at MicrosoftWe’re surrounded by insights, both in and outside of work — it’s just a matter of knowing where to look for them. But once identified, how do you turn those insights into concrete action? And how can you ensure that those actions fuel growth?In this episode of the Consumer Insights Podcast, Thor is joined by Humayun Rashid, Consumer Insights Director at Microsoft. They cover: Why the ability to fuel growth is what defines insights in a commercial contextThe importance of a holistic understanding of consumer sentimentWhy market researchers need t...
2023-09-0741 min
The Insighter's Club PodcastStriking a Chord: How to Harmonize Consumer Needs and Business Impact with Märta Eriksson, Senior Manager, Consumer Insights & Analytics, atOrganizations exist because they solve problems for people. And solving those problems requires a deep understanding of the underlying needs, as well as the ability to translate them into business impact. Achieving this outcome requires a multitude of factors working together in harmony – and insights are the bridge that connects everything together. In this episode of The Consumer Insights Podcast, Thor is joined by Märta Eriksson, Senior Manager of Consumer Insights and Analytics at Marshall Group.
2023-08-2425 min
The Insighter's Club PodcastGrounding Insights in Reality with Simone Ballarini, Head of Consumer Insight & Business Development at LavazzaTrue consumer insights are rare. To uncover them, you need a combination of logic, intuition, and expertise, as well as the determination to separate bias from truth. Leveraging multiple techniques and new technologies can help you triangulate to true insights that will lead to better decisions and propel the business forward.
2023-08-1029 min
The Insighter's Club PodcastThe Creative Nature of Insights Work with Miranda Patton, Director of Strategic Insights at AT&T (LIVE)Research is a creative art, but inefficiency can prevent that creativity from blossoming. In order to make time for the brainpower that leads to business impact, it’s essential to prioritize efficiency in your approach to insights work. In this first-ever live episode of The Consumer Insights Podcast recorded at IIeX North America 2023, Thor is joined by Miranda Patton, Director of Strategic Insights at AT&T.
2023-06-2933 min
The Insighter's Club PodcastAchieving 3-Way-Win Outcomes with Emilia Simonin, Head of Global Market Intelligence at Moët HennessyYou’re probably familiar with the idea of a “win-win” outcome, but what about a “win-win-win” outcome? Market and consumer insights play a central role in ensuring that consumers, retailers, and brands all win. In this episode of the Consumer Insights Podcast, Thor is joined by Emilia Simonin, Head of Global Market Intelligence at Moët Hennessy.
2023-06-1530 min
B2B SaaS CEOs51. Thor Olof Philogène (Stravito) - How to sell to enterprisesHow to sell to enterprises - get concrete details of building a setup for winning Fortune 500 companies as a customer.Thor Olof Philogène, the CEO & Co-founder of Stravito, is joining B2B SaaS CEOs.We're talking about How to sell to enterprises, the importance of positioning, essential KPIs, powerful go-to-market strategies, big mistakes, and much more.-Timeline:1:25 - Stravito's elevator pitch.2:20 - Who is Thor Olof Philogène?4:15 - The story of Stravito.7:00 - 5 quick ones....
2023-06-0538 min
The Insighter's Club PodcastLessons in B2B Customer Insights with Tzachi Ben-Sasson, Head of Global Voice of the Customer at AmdocsWhat are the differences between B2B and B2C insights? And what can these two areas learn from each other? While group dynamics can add layers of complexity to B2B insights work, it all comes down to people at the end of the day. In this episode of The Consumer Insights Podcast, Thor is joined by Tzachi Ben-Sasson, Head of Global Voice of the Customer at Amdocs.
2023-06-0143 min
The Insighter's Club PodcastBuilding Iconic Brands Through Predictive Social Intelligence with Andi Govindia, CEO & Co-Founder of RiviterStrong brands build communities around their products; iconic brands build products for communities. But how do you identify and understand those communities? Social intelligence is a powerful tool to gain an understanding of your consumers that’s otherwise difficult to achieve through traditional research methods, and AI can help you make sense of it efficiently. In this episode of The Consumer Insights Podcast, Thor is joined by Andi Govindia, CEO & Co-Founder of Riviter.
2023-05-1826 min
The Insighter's Club PodcastBuilding a Brighter, More Insightful Future with Kerry-Ellen Schwartz, Director of Consumer Insights - Predictive Intelligence & Platform InWho will your consumers be 10 years from now? How will they change? How will they stay the same? Answering these questions isn’t easy, but combining insight, foresight, and empathy can take you a long way – no crystal ball needed. In this episode of The Consumer Insights Podcast, Thor is joined by Kerry-Ellen Schwartz, Director of Consumer Insights - Predictive Intelligence & Platform Innovation at PepsiCo Foods North America.
2023-05-0430 min
The Insighter's Club PodcastBridging the Gap Between Businesses and Consumers with Hemant Mehta, Author, Advisor, and Former Managing Director at KantarAre you actually solving your consumers’ problems? Or are you just solving the problems you think you should be solving? Impactful insights need context, and in order to create that context, you need to stay close to your consumers. In this episode of The Consumer Insights Podcast, Thor is joined by Hemant Mehta, an author, advisor, mentor, farmer, entrepreneur, and former Managing Director of the Insights division, as well as Chief Strategy Officer for South Asia, at Kantar.
2023-04-2025 min
The Insighter's Club PodcastCombining Human Expertise and Artificial Intelligence with Bhaskar Roy, Client Partner APAC at FractalThe interfaces between insights teams and businesses are ever-evolving. But what role should artificial intelligence play in those dynamics? As an insights professional, you need to continue on a path of learning, relearning, and unlearning in order to stay relevant and to stay ahead. In this episode of The Consumer Insights Podcast, Thor is joined by Bhaskar Roy, Client Partner, APAC at Fractal.
2023-04-0627 min
The Insighter's Club PodcastHow to Ask Power Questions with Joanna Dumont, VP of Strategy, Insights, and Innovation at DanoneChange is a constant in the world of insights. Advances in technology have transformed and continue to transform methodologies, data collection, analysis, and application of insights. But one thing that hasn’t changed are the fundamental questions you need to answer. To set yourself, your team, and your organization up for success, you need to ensure that you’re asking the right questions to connect with consumers and move the business forward. In this episode of The Consumer Insights Podcast, Thor is joined by Joanna Dumont, VP of Strategy, Insights, and Innovation at Danone.
2023-03-2234 min
The Insighter's Club PodcastHow Uncovering Values Unlocks Insights with David Allison, Founder of ValuegraphicsAre you paying attention to who your customers are? Or are you only paying attention to what they are? While demographics have a purpose, they can’t give you a deep understanding of what really drives people. And that’s where the role of values comes in. In this episode of The Consumer Insights Podcast, Thor is joined by human values expert David Allison, Founder of Valuegraphics and author of The Death of Demographics and We Are All the Same Age Now.
2023-03-0935 min
The Insighter's Club PodcastThe Value of “insights” and “Insights” with Greg Ambrose, VP of Consumer Marketing at CineplexInsights come in all shapes and sizes. Whether they’re big, small, or somewhere in between, there’s one thing that doesn’t change: the fundamental value they bring to businesses. What matters most are the outcomes they lead to and how they help to align organizations to move together in the right direction. In this episode of The Consumer Insights Podcast, Thor is joined by Greg Ambrose, Vice President of Consumer Marketing at Cineplex.
2023-02-2331 min
The Insighter's Club PodcastGoing Beyond Interesting for More Impactful Insights with Elizabeth Oates, Senior Director of Consumer Insights at Ulta BeautyData can point you to an opportunity, but it can’t tell you how to approach it. That’s where insight comes in. Uncovering that deeper “why” is what enables you to uncover a problem, identify an opportunity for growth, or drive category disruption. However, to drive business impact, interesting isn’t enough. In this episode of The Consumer Insights Podcast, Thor is joined by Elizabeth Oates, Senior Director of Consumer Insights at Ulta Beauty, who shares how to transform interesting insights into impactful ones.
2023-02-0934 min
The Insighter's Club PodcastA Masterclass on Holistic Insights with Kristof De Wulf, Co-Founder & CEO of InSites ConsultingA single insight can serve as a springboard to a wealth of ideas. However, not all insights are created equal. To generate impactful insights, you need to take a holistic approach. In this episode of The Consumer Insights Podcast, Thor is joined by Kristof De Wulf, Co-Founder & CEO of InSites Consulting.
2023-01-2641 min
The Insighter's Club PodcastCreating a Consumer-Centric Culture with Jorge Calvachi, Director of Insights at La-Z-BoyKnowledge is power – that’s never changed. But the way to use that power has. Gone are the days where insights should be locked in a vault. Today, it’s essential to democratize insights for stronger relationships with your stakeholders and consumers. In this episode of the Consumer Insights Podcast, Thor is joined by Jorge Calvachi, Director of Insights at La-Z-Boy Incorporated, who shares how insights leaders today can create more consumer-centric cultures.
2023-01-1231 min
The Insighter's Club PodcastA Bird’s Eye View of the Insights Space with Priscilla McKinney, CEO at Little Bird MarketingWhat’s the difference between an insights professional and a consumer? Context. Sometimes a fresh perspective and a reminder of our common humanity are all we need. In this episode of the Consumer Insights Podcast, Thor is joined by Priscilla McKinney, CEO at Little Bird Marketing.
2022-12-1531 min
The Insighter's Club PodcastAn Assemblage of Brand Insights with Dr. Emmanuel Probst, Global Lead: Brand Thought-Leadership at IpsosIn order to succeed, brands need to transform us, as well as the world we live in. And insights are essential to doing that in a meaningful way. In this episode of The Consumer Insights Podcast, Thor is joined by Dr. Emmanuel Probst, Global Lead: Brand Thought-Leadership at Ipsos and Wall Street Journal best-selling author.
2022-12-1535 min
The Insighter's Club PodcastThe Art, Science, and Magic of Insights with Laura Eddy, VP of Research and Insights at Realtor.comWorking with consumer insights is both an art and a science, no matter what vertical you’re in. But the most skilled insights professionals take it a step further; they make it look like magic. In this episode of The Consumer Insights Podcast, Thor is joined by Laura Eddy, VP, of Research and Insights at Realtor.com.
2022-12-1543 min
The Insighter's Club PodcastInsight as Competitive Advantage with Dr. Graham Kenny, Managing Director at Strategic FactorsIf yIf you’re looking at a problem from your customers’ point-of-view and your competitors are looking at those problems from their own point-of-view, then you’ve got a breakthrough. And if you’ve got a breakthrough, you’ve got an advantage. And that’s just one of the reasons why insights are so important. In this episode of the Consumer Insights Podcast, Thor is joined by Dr. Graham Kenny, Managing Director at Strategic Factors, renowned author, and regular Harvard Business Review contributor.
2022-12-0140 min
The Insighter's Club PodcastAgile Insights in a World of Probabilities with Anup Pradhan, VP - Head, User Research, Insights, and Behavior Science at SwiggyHow do you balance agility and precision when making insights-led decisions? And how can you walk that line while learning to do more with less? There are no easy answers. But living in today’s world of probabilities, it’s essential for insights leaders to stay close to their consumers, their stakeholders, and most importantly, to not be afraid of taking calculated risks. In this episode of the Consumer Insights Podcast, Thor is joined by Anup Pradhan, VP - Head, User Research, Insights, and Behavior Science at Swiggy.
2022-11-1735 min
The Insighter's Club PodcastThe Moments that Matter with Dennis Wakabayashi, Chief Collaboration Officer at Team WakabayashiYou’re not just competing with other brands for consumers’ attention anymore. And the windows of opportunity to capture their attention are shorter than ever. In this episode of the Consumer Insights Podcast, Thor is joined by Dennis Wakabayashi, Chief Collaboration Officer at Team Wakabayashi.
2022-11-0331 min
Conversations for Research RockstarsInsights Democratization with Guest Thor Olof PhilogèneAs a Market Research & Insights professional, you have likely heard the term "insights democratization." The phrase invokes a vision of organizations that have numerous data sources, and data-based findings, that are seamlessly shared within and between various functional areas in a friction-free manner. Everyone with appropriate permissions has access to all the customer data they need--whether from behavioral data, transactional data, syndicated data, or primary market research data. In this episode, Research Rockstar President Kathryn Korostoff interviews Thor Olof Philogene on this important topic, and they also discuss some of the innovative things his company, Stravito, is doing...
2022-11-0226 minConversations for Research RockstarsInsights Democratization with Guest Thor Olof PhilogèneAs a Market Research & Insights professional, you have likely heard the term "insights democratization." The phrase invokes a vision of organizations that have numerous data sources, and data-based findings, that are seamlessly shared within and between various functional areas in a friction-free manner. Everyone with appropriate permissions has access to all the customer data they need--whether from behavioral data, transactional data, syndicated data, or primary market research data. In this episode, Research Rockstar President Kathryn Korostoff interviews Thor Olof Philogene on this important topic, and they also discuss some of the innovative things his company, Stravito, is doing...
2022-11-0226 min
The Insighter's Club PodcastNuggets of Truth: Making More Human-Centric Decisions with Nikki Lavoie, EVP Global Experience Strategy at SavantaNot all data leads to insights, and not all insights make an impact. The deciding factor is the human touch. Uncovering the nuggets of truth that lead to deeper understanding and better decisions requires human expertise, empathy, thoughtful questions, and a willingness to listen. In this episode of the Consumer Insights Podcast, Thor is joined by Nikki Lavoie, EVP of Global Experience Strategy at Savanta.
2022-10-2034 min
The Insighter's Club PodcastKnocking Down the Ivory Tower with Dan Kellett, Chief Data Officer at Capital OneThe only thing certain is change – even more so in today’s current macro climate. And that’s why there’s never been a greater need for data and insights professionals to help business leaders understand how to prepare and react. But to achieve this, it’s essential to build meaningful connections and to truly dig deep into what matters to stakeholders and customers. In this episode of the Consumer Insights Podcast, Thor is joined by Dan Kellett, Chief Data Officer at Capital One.
2022-10-0631 min
The Insighter's Club PodcastFrom Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedInAs organizations grow, so does the importance of well-researched decisions. But how can you ensure that insights continue to make an impact, as the stakes and complexity increase? Digging deeper into the problem space, honing your sense of intuition, and maintaining conviction are all key for continuously turning insights into action. In this episode of the Consumer Insights Podcast, Thor is joined by Rogier Verhulst, Head of Market Research at LinkedIn and author of The Business of Marketing Research.
2022-09-2244 min
The Insighter's Club PodcastScaling Consumer Centricity for Business Impact with Ashley Hopkins, Head of Brand Strategy and Product Marketing at WayfairHow do you turn consumer-centric vision into impact? And more importantly, how do you build a consumer-centric culture for the whole organization, especially when you’re working with limited resources? The right priorities, an open mind, a clear road map, and an appreciation for nuance can go a long way. In this episode of The Consumer Insights Podcast, Thor is joined by Ashley Hopkins, Head of Brand Strategy and Product Marketing at Wayfair.
2022-09-0827 min
The Insighter's Club PodcastPeople, Data, and Insights: Connecting the Dots with Gilad Barash, VP of Analytics at Dstillery“When you’re telling data stories, you’re affecting people’s lives.” Data is generated constantly in today’s digital world. But to truly get value from that data, it needs to be turned into actionable insights that foster meaningful engagements with both stakeholders and consumers. In this episode of the Consumer Insights Podcast, Thor is joined by Gilad Barash, VP of Analytics at Dstillery.
2022-08-2525 min
The Insighter's Club PodcastThe Insight of Empathy with Rob Volpe, CEO of Ignite 360How easily can you see the point of view of other people? Empathy is critical to both society and business, and it often requires us to dig deeper — to not just ask “why”, but to truly understand “why”. It’s a tall order, and luckily Rob Volpe, CEO of Ignite 360 and author of “Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time”, is here to help. In this episode of the Consumer Insights Podcast, Rob joins Thor to discuss how empathy can unlock deeper insights and help to create more meaningful stories.
2022-08-1133 min
The StartUp to ScaleUp Game PlanStravito: building a winning enterprise Saas businessThor Olof Philogène is the Co-Founder & CEO at Stravito who've sold their AI-driven saas research & insights platform directly to blue chips like Mcdonalds, Electrolux & Pepsi Lipton.
We explored:
Applying the Eric Ries concept of “validated learnings” when launching a SaaS business
How a small European venture can sell enterprise SaaS directly to blue chips like McDonalds
Why focus is your best friend - and how to retain that focus as your business grows
The advantages of front-load your hiring
How to build an effective autonomous culture
For more Stravito insights check out https://www.stravito...
2022-08-0322 min
The Insighter's Club PodcastAll About Eye Tracking with Mike Bartels, Senior Director of Enterprise Research at TobiiIn this episode of The Consumer Insights Podcast, Thor is joined by Mike Bartels, Senior Director of Enterprise Research at Tobii. They discuss how eye tracking can play a powerful role in generating real-world insights that fuel innovation and competitive advantage.
2022-07-2830 min
The Insighter's Club PodcastIntegrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S ConsultingBig players in market research today seem to be losing control of the space as new businesses emerge with innovative solutions. But it's no longer about being bigger, faster, and less expensive. Artificial intelligence, machine learning, new data sources, and analytics tools all have the potential to open up unique insights and opportunities for development. In this episode of The Consumer Insights Podcast, Thor is joined by Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting.
2022-07-0936 min
The Insighter's Club PodcastLeveraging insights to challenge the status quo and unlock opportunity with Kyle Papanikolas, Global Insights Senior Director at McDonald’sUnderstanding the exact wants, needs, and desires of consumers is one of the hardest tasks in business. By mixing quantitative and qualitative data with human understanding, organizations can identify meaningful insights that present big opportunities to accelerate business growth. In this episode of The Consumer Insights Podcast, Thor is joined by Kyle Papanikolas, Global Insights Sr Director at McDonald’s.
2022-06-3027 min
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship320: Stravito: Lessons in Enterprise Sales for Early Stage SaaS Founders - with Thor Olof PhilogèneThor Olof Philogène is the co-founder and CEO of Stravito, a knowledge management platform that gives organizations a secure and central hub for all their marketing knowledge and insights. Show Notes: • https://saasclub.io/320 Join Our Email List • Get weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: https://saasclub.io/email/ Join Our Community for Free • SaaS Club is the community for early-stage SaaS founders and entrepreneurs: https://saasclub.co/join
2022-06-1643 min
The SaaS Podcast: Build, Launch & Scale Your SaaS320: Stravito: Lessons in Enterprise Sales for Early Stage SaaS Founders - with Thor Olof PhilogèneThor Olof Philogène is the co-founder and CEO of Stravito, a knowledge management platform that gives organizations a secure and central hub for all their marketing knowledge and insights.Show Notes:• https://saasclub.io/320Join Our Email List• Get weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: https://saasclub.io/email/Join Our Community for Free• SaaS Club is the community for early-stage SaaS founders and entrepreneurs: https://saasclub.co/join
2022-06-1646 min
The Insighter's Club PodcastHow to Conduct Meaningful Market Research with Annie Pettit, Chief Research Officer, North America, at E2E Research ServicesThe only thing certain is change. From evolving trends to market landscapes, everything is dynamic. The ability to adapt to changing circumstances is a major factor in determining a company's long-term success. And that’s why market research is essential in order to keep up with trends and make more informed decisions. In this episode of The Consumer Insights Podcast, Thor is joined by Annie Pettit, Chief Research Officer, NA, at E2E Research Services.
2022-06-1633 min
The Insighter's Club PodcastThe Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at ElectroluxNielsen research estimates 85% of new CPG product launches fail within a year of launch. To avoid this, businesses need to ensure every innovation is grounded in insights. By doing so, and positioning insights as a strategic function rather than a service function, organizations can achieve long-term and sustainable growth. In this episode of The Consumer Insights Podcast, Thor is joined by Edwin Taborda, Global Head of Insights at Electrolux.
2022-06-1638 min
The Insighter's Club PodcastTrailerWelcome to The Consumer Insights Podcast. Every episode, we speak with an insights leader from one of the world’s leading brands to hear how they’re integrating consumer insights into strategy to move the business forward.
2022-06-1201 min
Greenbook Podcast16 - Designing A Human-Centric Future with StravitoIn this week's episode: Lenny Murphy, is joined by Thor Olof Philogene, CEO and co-founder of Stravito. Listen in as Lenny and Thor discuss the individual journeys of Stravito's co-founders, what brought them together, what's attributed to their success to date, and what they're doing with their funding to keep their momentum growing.In this episode, we’ll explore:- The rise of purpose-built insight technology for the enterprise- The importance of user experience to drive adoption and insight engagement- How famous brands like Burberry are building an...
2022-06-0937 min
Happy Market Research PodcastEp. 546 – IIEX 2022 North America Conference Series: Brandon Beeken, Managing Director, U.S. Market at StravitoIIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america
Find Brandon Online:
Brandon Beeken, Managing Director, U.S. Market at Stravito LinkedIn: https://www.linkedin.com/in/brandonbeeken/ Company: https://www.stravito.com/ Email: brandon@stravito.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionaut...
2022-05-0404 min
Happy Market Research PodcastEp. 546 – IIEX 2022 North America Conference Series: Brandon Beeken, Managing Director, U.S. Market at StravitoIIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america
Find Brandon Online:
Brandon Beeken, Managing Director, U.S. Market at Stravito LinkedIn: https://www.linkedin.com/in/brandonbeeken/ Company: https://www.stravito.com/ Email: brandon@stravito.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com
This Episode is Sponsored by:
The Michigan State University’s Master of Science in Marketing Research P...
2022-05-0404 min
Happy Market Research PodcastEp. 531 – IIEX 2022 North America Conference Series IntroductionGuest episodes will be released starting Monday, May 2 to Thursday, May 5.
IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america
Guest Episodes Released Thursday, May 5:
Belinda Brown, Director Of Marketing And Business Development at Gazelle GlobalLinkedIn: https://www.linkedin.com/in/belinda-s-brown/ Company: https://www.gazelleglobal.com/ Email: bbrown@gazelleglobal.com Happy MR Episode: https://happymr.com/2022-iiex-belinda-brownHarrigan Davenport, Marketing Manager at Conjoint.lyLinkedIn: https://www.linkedin.com/in/harrigan-davenport/ Company: https://conjointly.com/ Email: harrigan.davenport@conjointly.com Happy MR Episode: https://happymr.com/2022-iiex-harrigan-davenport Jess Gaedeke, CRO at GutCheckLinkedIn: https://www.linkedin.com/in/jgaedeke/Company: https://www.gutcheckit...
2022-05-0205 min
Happy Market Research PodcastEp. 528 – IA Annual 2022 Conference Series: Thor Olof Philogène, Founder & CEO at StravitoFind Thor Online:
LinkedIn: https://www.linkedin.com/in/thorolof/ Email: thor@stravito.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE
2022-04-1806 min
Happy Market Research PodcastEp. 528 – IA Annual 2022 Conference Series: Thor Olof Philogène, Founder & CEO at StravitoFind Thor Online:
LinkedIn: https://www.linkedin.com/in/thorolof/ Email: thor@stravito.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE
This Episode is Sponsored by:
The Michigan State University’s Master of Science in Marketing Re...
2022-04-1806 min
AugmentSkit, Corelight, Humane Inc and Stravito raise funds | Constant Contact completed the acquisition of SharpSpring | Google Cloud and C3 AI enter partnership | Crownpeak has formed a strategic agreement with WebscaleSkit raised $23M in Series B funding from WestBridge Capital and others to expand in markets like the US and enhance its voice technology. The company provides a suite of speech and language solutions that enable enterprises to automate their call center operations.Constant Contact completed the acquisition of SharpSpring, initially announced in June this year and met yesterday with the shareholders’ approval. It provides a SaaS solution for marketing automation to help SMBs.Google Cloud and C3 AI enter partnership to help organizations spanning industries such as financial, healthcare, manufacturing, supply chain and telecommunications, so...
2021-09-0302 min