Shows
Sangría – und sonst? Der Spanien-PodcastWarum tut sich Spanien mit seiner Sprachenvielfalt so schwer?1:31 Español? En català, si us plau! Welche Erfahrungen Antonia in Katalonien gemacht hat…2:38 …und wie es Julia bei ihren ersten Gehversuchen auf Katalanisch erging5:21 Die Basics: Wie viele Sprachen werden in Spanien eigentlich gesprochen?9:12 Unterdrückung der Sprachenvielfalt unter Franco und die Folgen bis heute11:36 Sprachpolitik über Bildungssystem: Wo wie was unterrichtet wird12:36: Das katalanische „Sprachbad“: Erfolgsmodell oder Indoktrination?16:42 Warum in der Politik so viel über Sprachpolitik gestritten wird20:00 Wäre es nicht viel einfacher, wenn alle einfach Spanisch sprächen?26:51 Unser Gast heute: Belu v...2025-05-0936 min
Leadership ExploredIs Character FateIs Character Fate: Hiring for Character – Does It Predict Success?Hosts: Ed Schaefer and Andy SiegmundEpisode: 04Runtime: Approximately 45 minutesRelease Date: May 6, 2025Website: leadershipexploredpod.comEpisode Description:In this episode of Leadership Explored, Ed Schaefer and Andy Siegmund dive into the nuanced and sometimes controversial topic of hiring for character. Organizations increasingly emphasize values-based hiring, but does it actually predict success? How do we assess character effectively without falling into the trap of unconscious bias, personality test overreliance, or hiring for culture fit at the expense of diversity?Our hosts di...2025-05-0655 min
Leadership ExploredLeadership EthicsLeadership Ethics – Why Integrity Matters in LeadershipHosts: Ed Schaefer and Andy SiegmundEpisode: 03Runtime: Approximately 42 minutesRelease Date: April 22, 2025Website: leadershipexploredpod.comEpisode Description:In this episode of Leadership Explored, Ed Schaefer and Andy Siegmund take a deep dive into the critical role of ethics in leadership. In an age where the speed of information makes lapses in judgment highly visible, maintaining ethical standards is both more essential and more challenging than ever.Our hosts discuss:* Why ethics matter for sustainable success and organizational trust.* The long-term consequences of...2025-04-2244 minSangría – und sonst? Der Spanien-PodcastWie nett ist Spanien als Einwanderungsland wirklich?1:24 Ist Spanien einwanderungsfreundlich - oder tut es nur so?3:03 Warum Migrant nicht gleich Migrant ist: von Latinos…6:01 …und Einwanderern aus Afrika10:01 Im cayuco auf die Kanaren: die gefährliche Atlantikroute15:16 Wenn Touristen auf Migranten treffen16:28 Golden Visa, die deutsche Community und andere rich kids19:48 Unser Kulturkompass: El arraigo20:38 Spaniens Sonderweg in Sachen Migration27:52 Wie anders ist die Stimmung in Deutschland und was lernt Vox von der AfD?31:32 Reizwort MENA: Die Geschichten hinter dem Akronym38:48 Und über was sprechen wir beim n...2025-04-0939 min
Leadership ExploredPros and Cons of RTOPros and Cons of RTOHosts: Ed Schaefer and Andy SiegmundEpisode: 02Runtime: Approximately 40 minutesRelease Date: April 8, 2025 Website: leadershipexploredpod.comEpisode Description:In this episode of Leadership Explored, Ed Schaefer and Andy Siegmund dive into the hot topic of Return-to-Office (RTO) policies. With many organizations navigating the post-pandemic shift, the pros and cons of RTO remain contentious among leaders and employees alike.Our hosts discuss:* The leadership challenges of implementing RTO.* Employee perspectives and balancing flexibility with productivity.* How RTO impacts organizational culture, innovation, and collaboration.2025-04-0840 min
Leadership ExploredWelcome to Leadership ExploredWelcome to Leadership ExploredHosts: Ed Schaefer and Andy SiegmundEpisode: 01Runtime: Approximately 20 minutesRelease Date: April 8, 2025Website: leadershipexploredpod.comEpisode Description:Welcome to the very first episode of Leadership Explored — a podcast for curious, thoughtful, and intentional leaders. In this inaugural episode, co-hosts Ed Schaefer and Andy Siegmund introduce themselves, share what inspired the creation of the show, and reflect on what they hope it brings to listeners.You’ll get a behind-the-scenes look at their leadership journeys, the kinds of conversations you...2025-04-0819 min
The Marketing CompanionBig marketing ideas for 2025Mark Schaefer and Mathew Sweezey pluck out a few big trends that have them excited for the new year. From the executive implications of AI to a focus on premium experiences, this is a fascinating exploration of what's coming next. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Mathew Sweezey is the Co-Founder of Salesforces W...2025-01-1331 minThe Marketing CompanionThe key to success isn't having the best answers. It's having the best questionsIn this fun and thought-provoking show, Mark Schaefer and Jay Acunzo challenge each other with the best questions they could ask each other — and then dissect the beauty of the question. Amp up you content game by listening to this extraordinary debate! Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Jay Acunzo consults experts and entrepreneu...2024-12-3041 min
Positioned for Purpose Conversations with Colette MariePositioned for Purpose:God Is In The Story with Guest Amanda SchaeferSend us a textOn today’s episode with special guest Amanda Schaefer, our conversation was focused on seeing God through the fabric of our story. As this year comes to a close, our focus can sometimes be on the pain we endured and maybe wondering where is God. Amanda reminded us that there is purpose in the pain and God will use our story for His glory. Ultimately we are serving God in servin others and as He heals you, He will use your difficult broken things and connect us to each oth...2024-12-1932 min
The Wise & The WanderingMeet Dr. Don! - Episode 37Meet Dr. Don : A Spiritual JourneyWhen did Dr. Don Schaefer meet the Lord? This is Part One of our hosts Justin Olbrantz and Dr. Don Schaefer sharing their personal testimonies. They discuss their faith journeys, the transformative power of God's unconditional love, and the importance of acting on one's faith in the moment. From Don's early experiences with the Holy Spirit to their joint efforts in leading Bible studies and marriage courses, the episode offers a rich narrative of growth, belief, and dedication. Listeners are invited to learn more about the hosts' backgrounds and...2024-12-0439 minThe Marketing CompanionThree questions that will change your careerKeith Jennings talks about how Mark Schaefer's new book became a catalyst for his career reinvention. Mark and Keith discuss their history of personal reinvention and the three questions they use to judge whether they are stagnating on the job. This is Keith's final episode on the show and Mark announces two new co-hosts for the podcast's 14th season. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award...2024-12-0233 minThe Marketing CompanionAn inside view of LinkedIn successMark Schaefer brings LinkedIn expert Richard Bliss onto the show. Richard covers basic LinkedIn strategy, the role of AI and bots, collaborative content, emerging role of video and more. This episode contains bonus Q&A content about LinkedIn newsletters, streaming video, and LinkedIn for newbies. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.2024-11-0447 minThe Marketing CompanionThe Making of a Signature StoryEvery keynote speaker and content creator knows the value of that signature story – a tale that drives home a point with passion, insight, and a little drama. But how do you come up with these stories, and how do you craft them to serve you well in your marketing? Mark Schaefer and Jay Acunzo explore this topic in this new episode. You'll learn how each identifies, nurtures, and delivers their best stories. And you'll get to hear two of their favorite tales. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the B...2024-10-0733 minThe Marketing CompanionInfluencer product launchesEd Sheeran launched a new hot sauce in cooperation with Heinz. It makes so much sense. Ed doesn't have to harvest the tomatoes and make anything! Why aren't more bands launching products with influencers? While celebrity endorsements have been around for ages, giving stars a stake in an actual product has been rarer. Meanwhile, influencers are launching their own products – with or without the brands. Why don't brands get ahead of this? Mark Schaefer and Amanda Russell discuss this trend on the new episode of The Marketing Companion. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the autho...2024-09-2330 minThe Marketing CompanionThe mystery of social objectsMark Schaefer and Keith Jennings explore the role of social objects in marketing. They are everywhere; they drive word-of-mouth marketing, and this is one of the least-explored ideas in the arsenal. Learn how to use social objects for your own business and why this idea is indispensable in the AI Era. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal bra...2024-09-0932 min
Tangents by Out of ArchitectureNavigating Career Transitions and Identity in Architecture with OOA's Jacki SchaeferIn this episode, Jacki Schaefer shares her journey in architecture, highlighting the challenges faced during her career, the importance of job security, and the impact of curiosity on personal and professional growth. She discusses the value of architecture education in developing critical thinking skills and self-awareness. Jacki emphasizes the need for individuals to align their career choices with their values and passions for long-term fulfilment.Key insights include reflections on the architecture industry, the significance of finding one's identity beyond a profession, and the transformational power of self-exploration and authenticity in career decisions....2024-08-1351 minThe Marketing CompanionBrand Communities: State of the NationMark Schaefer and Sara Wilson dive into the red-hot world of brand communities. Who is doing it well and why? What are the challenges? What is the role of influencers and what's next? We'll explore that and more in this new episode. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. 2024-08-1236 minThe Marketing CompanionA search for personal peaceOn this episode, Mark Schaefer and Mathew Sweezey talk about their search for personal peace within the corporate world and beyond. Both have been on a journey to live a life with less stress and more satisfaction, in sometimes divergent paths. They discuss financial freedom, impact of social media expectations, anxiety and depression, staying "centered," meditation, experimenting with psychedelics, and more. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to...2024-07-2933 minThe Marketing CompanionBeyond imposter syndromeIt seems like imposter syndrome is referenced everywhere these days. It's such a common obstacle to success but there doesn't seem to be any end in sight. Mark Schaefer and Amanda Russell explore this provocative topic from their own life experiences. Amanda has had extensive "brain training" as an elite athlete while Mark explored a family of origin narrative to discover personal roadblocks. It's a new take on a very old and ubiquitous problem. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual market...2024-07-0133 minThe Marketing CompanionWhat business are you in? Really?Mark Schaefer and Keith Jennings dive into one of the most complicated questions in the business world ... What business are you in? Deceptively simple, Devilishly complicated, this question has been an obsession for the greatest minds in marketing for decades. And this is a question that is more relevant than ever. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal bran...2024-06-1739 minThe Marketing CompanionPhilosophical Quandaries About AIMark Schaefer and Paule Roetzer of the Marketing AI Institute get out of the trenches for a moment and look at big questions facing marketers as AI barrels forward. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.2024-06-0333 minThe Marketing CompanionThe Human side of AIMark Schaefer and Mathew Sweezy look at the foundational and enduring role of humans to create impact, loyalty, and relationships even as they are preoccupied with AI. Mark and Mathew explore the importance of events, communities, networking and loyalty. They also talk about the next big AI "unlock" for humans, the last human competitive advantage against AI, outcome-based content marketing, and Web3 farming. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week...2024-05-0634 minThe Marketing CompanionWhen to stop and start your content projectsMark Schaefer reveals his content anxiety – is he missing something by sticking with the same content formats for more than a decade? Jay Acunzo describes his strategy of starting and stopping shows and why it makes sense ... or not. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Jay Acunzo is...2024-04-2234 minThe Marketing CompanionA backlash against "purpose" in marketingToo many companies are claiming to be beacons of social good and then not delivering. The result is a backlash against purpose-filled marketing, especially with young people. Mark Schaefer and Keith Jennings explore the current state of marketing and its role in our businesses and lives. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal b...2024-03-2537 minThe Marketing CompanionThe next generation of consumers is hereMarketing to Gen Z requires drops, collabs and customization as table stakes, nostalgic IP as a ticket to ubiquity, participatory game mechanics driving virality, content and commerce finally tying the knot, and billionaire influencers, to name a few. Mark Schaefer and Sara Wilson explore how the most successful brands navigate major shifts reshaping Gen Z lives, such as the rise of AI, digital campfire platforms and the collapse of traditional media channels. These brands all know how to garner the most valuable commodity in the world: attention. Mark Schaefer is a strategy consultant, college educator, keynote speaker, a...2024-02-2631 minThe Marketing CompanionA new look at loyaltyBrand loyalty has been in decline for years. But Mathew Sweezy is heading up new technological innovations to build loyalty through experiences and games native to the digital lifestyle. Catch a glimpse of the future of innovation with Mat and Mark Schaefer. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.2024-02-1234 minThe Marketing CompanionMy biggest business mistakesWe all make mistakes but rarely talk about them. That changes today as Jay Acunzo and Mark Schaefer reveal their biggest flops, miscues, and embarrassments. A lot of lessons, a lot of fun ... you won't want to miss it! Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Jay Acunzo is an auth...2024-01-2932 minThe Marketing CompanionBreaking all the rules of eCommerceIf it seems like Shein and Temu have taken over the world overnight, you would not be wrong. These leading retail brands came out of nowhere by seemingly breaking all the rules of marketing. Mark Schaefer and Amanda Russell break down the biggest revolution in retail since Amazon! Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in...2024-01-1549 minThe Marketing CompanionFrom Paycheck to Purpose: Why I Stopped Growing My BusinessMark Schaefer explains a process that started 25 years ago to begin moving his business decisions from money to activities that brought joy. Keith Jennings compares this to a five-step career journey that starts with "don't mess up" to "meaningful work that brings joy." Where are you in the process? Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers cl...2023-12-2737 minThe Marketing CompanionThe creator-based commercial strategyCreators are building brands, businesses, and loyal communities faster than the largest brands in the world. This is undoubtedly one of the most important trends of our lifetime, with vast implications for the future of marketing. Mark Schaefer and Sara Wilson team up to dissect this development and dissect research with vast implications for our commercial strategies. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his aw...2023-12-0434 minThe Marketing CompanionThe beauty of messy marketingMark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird burger commercial, to cookies and Mark Zuckerberg's hoodie. Mistakes in marketing can work, but only within a certain context. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe...2023-10-2337 min
La musicaleGrand Corps MaladeEn plusieurs épisodes, le Pasteur Marc Schaefer nous propose d'aborder le thème du handicap au travers de plusieurs chansons. Pour cet épisode partage de quelques titres de Grand Corps Malade mais également d'une belle histoire dont Marc SCHAEFER a été le témoin avec Grand Corps Malade...2023-10-0905 minThe Marketing CompanionScaling human-powered marketingAs marketers sort through the new bag of AI magic tricks, it's important to stay centered on real value and the human connection at the center of marketing. In this episode, Mark Schaefer and Dennis Yu take a fresh look at the Human-Centered Marketing Manifesto and debate its relevance in the new digital landscape Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog....2023-09-2537 minThe Marketing CompanionGen Z ExposedSara Wilson and Mark Schaefer attended Z Con, the first conference fully dedicated to Gen Z -- up on by Gen Z leaders. It provided a fascinating glimpse into the minds and memes of a generation that punched above its weight when it comes to cultural influence. In this show you'll get an eye-popping look at what it takes to achieve business and brand success when it comes to this new generation of consumers. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual...2023-09-1135 minThe Marketing CompanionThe personal impact of AIMark Schaefer and Mathew Sweezey discuss how the AI revolution is impacting them as business leaders, entrepreneurs, and simply individuals trying to make their way in the world. Mark and Mathew discuss their current AI priorities, hacks, and the aspects of this development keeping them up at night. Where do they see the pitfalls and opportunities? Find out in this fascinating episode! Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insight...2023-08-2841 min
The Bitcoin MuseALEX SCHAEFER | An educational romp across painting, artistic philosophies, AI and the broken financial system"So many of America's problems, addiction, depression, racism, xenophobia...this is all rooted in the money." —Alex SchaeferAlex Schaefer, best known for his paintings of burning banks, bookends our longer conversation about creating art and technological advances with eloquent and passionate disdain for the Federal Reserve and its downstream malignancies. As the kids say, it's fire! Alex brought a wonderful animated energy to our discussion that must have made him a favorite among his students at California's ArtCenter College of Design. And he has lots of share about his...2023-08-201h 05The Marketing CompanionThe unified theory of content successThere are plenty of frameworks for successful content creation, but can ANYBODY breakthrough with a successful blog, podcast, or video series these days ... or does it take some "special sauce?" Mark Schaefer and Jay Acunzo debate the issue and don't always agree in this fascinating episode. Mark and Jay cover what it takes to create a defensible content property, the importance of being pissed off, why marketers create the worst content, and the importance of "awe" in the content world. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the...2023-08-1433 min
Chief InfluencerGina Schaefer on Building Communities & Instilling Culture - Chief Influencer - Episode # 010Gina Schaefer is the Co-Owner of A Few Cool Hardware Stores, Board Member at CCA Global Partners, and the Author of Recovery Hardware, a book about Schaefer's path to building a business that revitalized her neglected urban community and provided opportunities for everyone to thrive, no matter their past. While expanding to 13 hardware stores in the Washington, D.C. Gina established a culture of acceptance, respect, and community. Gina shares why no question is a dumb question, how to develop greater buy-in from employees, and what happens when you treat everyone around you with the same respect without judging...2023-08-0348 minThe Marketing CompanionThe AI hierarchy of contentAI is moving quickly into every crevice of the marketing world but the impact on content has been immediate and profound. Where does AI matter, and where will humans persist and thrive? Mark Schaefer and Amanda Russell discuss a hierarchy of content in the AI world and the impact on the personal brand. Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. Amanda Russell is the founder of the Global Center for Influence (C4In), launchin...2023-07-3139 minThe Marketing CompanionPublic speaking in the marketing mixDennis Yu and Mark Schaefer explore why public speaking is becoming a more important in the marketing mix. Speaking builds authority and trust and can cut through the disinformation of our world. Mark and Dennis also reveal some of their public speaking highs and lows and reveal their secrets to battle onstage nerves. This episode is a fascinating and fun collection of tips and stories! Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. Dennis Yu is...2023-07-0343 minThe Marketing CompanionThe greatest content marketing experiment in historyThis episode provides a behind-the-scenes look at the production of a singularly unique content marketing project. Mark Schaefer pulled together 35 subject matter experts from ten countries to create one of the most unique content experiments in history. Jump into this show to discover Mark Schaefer's biggest personal business risk. There was no going back when these experts decided to move forward with a project that would change their lives. Featuring Daniel Nestle, Frank Prendergast and Anna Bravington.2023-06-191h 03The Marketing CompanionThe future of loyalty"Open Loyalty" is an exciting new idea that transforms traditional notions of loyalty with cutting edge technology. Some of the biggest brands are experimenting with the idea. Let's learn about the future of loyalty with Mathew Sweezey and Mark Schaefer. Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. Mathew Sweezey is the Co-Founder of Salesforces Web3 Studio where he helped Salesforce and their top customers transition into Web3. Mathew an independent consultant, a best selling author...2023-06-0528 minThe Marketing CompanionWhat is the gist of YOU? Relevance in the AI worldIn this era where AI is nipping at the heels of our marketing careers, there is no more important idea than defining how you fit into this new eco-system, or, ad Jay Acunzo puts it, "What is the gist of you?" Jay and Mark Schaefer take a deep dive into the meaning of brand and personal relevance in a world exploding with new creative output. Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. Jay Acunzo...2023-05-2236 minThe Marketing CompanionThe luxury brand enigmaIn this unique episode. Amanda Russell and Mark Schaefer offer an exclusive look at the extraordinary marketing challenges in the field of marketing. In a world where taste, scarcity, and exclusivity rule, the foundations of mass marketing are meaningless. How do luxury brands connect in a personal way that builds community? There are important lessons here for any marketer! Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN" and "Marketing Rebellion." His annual marketing retreat is The Uprising. Amanda Russell is the founder of the Global Center for Influence (C4In...2023-05-0839 min
The Real TeaEpisode 20: New to the Market - Cell 14 Special Guest: Louis SchaeferJosh and Sarah and guest Lou Schaefer discuss nepotism, nature vs nurture for Karen'ing, sharpening vs honing, leaving reviews for businesses, social media (like always), and the Secret Service!2023-04-251h 02The Marketing CompanionWhat the “Whole Self” Movement Means to MarketersShould we bring our "whole self" to the marketing profession? A powerful sociological trend is changing norms and expectations of our customers and employees. What are the advantages and disadvantages of vulnerability and self-disclosure? Mark Schaefer and Keith Jennings weigh in! Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "Belonging to the Brand" and "Marketing Rebellion." His annual marketing retreat is The Uprising. Keith Jennings is an executive and writer who equips professionals to serve with values, generosity, and social impact.He serves as vice president of community impact wi...2023-04-2438 minThe Marketing CompanionThe new and now of social media marketingMark Schaefer and social media marketing expert Denis Yu dive into the most important trends including the true value of the blue check mark, the most powerful platforms right now, the future of TikTok, and the truth behind Facebook's foray into the metaverse. You'll also hear some hair-raising stories about information and privacy! Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "Marketing Rebellion" and "Belonging to the Brand." His annual marketing retreat is The Uprising. Dennis Yu is on a mission to create a million jobs by training up int...2023-04-1035 minThe Marketing CompanionCracking the Gen Z CodeSara Wilson has been studying Gen Z with a detective-like intensity and her new research report gives us a guide for connecting with them. We talk about their hideouts, their curious aesthetic, the role of "faux-stalgia," the importance of the absurd, and much more. Your head will spin with new insights and ideas in this conversation with Mark Schaefer. Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN" and "Marketing Rebellion," and “Belonging to the Brand.” His annual marketing retreat is The Uprising. Sara Wilson is a journalist-turned-social-marketer (former Facebook...2023-03-1334 minThe Marketing CompanionCreativity and the true threat of AIMark Schaefer and Jay Acunzo take a deep dive into the utility and threat of AI platforms like ChatGPT. They explore the very nature of creativity and Jay explains the three foundational ideas and why AI falls short on two of them. Mark presents a dystopian future view of creativity, a scenario he says is probable in five to 10 years. Ultimately Mark and Jay agree that personal connection through content will determine success or failure. Mark describes three different types of content and why AI will dominate at least one of those categories. Mark Schaefer is a strategy consultant, co...2023-02-2734 min
Her Mindful Sales014: If you desire MORE MOMENTUM, You have to Let Go of thisIn this episode, Charity talks about how hesitation is killing the momentum in your business. She shares with you steps that will put you on track for creating a life this year that will blow your mind in hindsight.
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2023-01-3116 min
Les podcasts à ne pas manquerLes podcasts à ne pas manquer 18 saison 2 : Art et SpiritualitéNous vous proposons cette semaine de prendre le temps d’écouter quelques émissions autour de l’art et de la spiritualité. Vous n’entendrez dans ce podcast qu’en très courts extraits cette sélection de podcasts mais vous pourrez les retrouver dans notre sélection de la semaine en version intégrale sur Spotify.
© Fréquence Protestante, Midi Magazine, Jérome Clément, ancien président d’Arte ; © RCF, Effervescence, Pierre Soulages, le noir est entré dans la lumière ; © Marine Sorato, Lecture, Dieu – Christian Bobin ; © RTBF, Et Dieu dans tout ça ? Hommage à Christian Bobin ; © France Culture, Chrétiens d’Orient, Pr...2023-01-1629 minThe Marketing CompanionMarketing that heals!In this unique episode, Mark Schaefer talks about how viewing "community" through the lens of brand marketing is not a strategy that works, it is marketing that heals. In fact, community might be the greatest overlooked marketing opportunity in the history of marketing opportunities. The legendary Douglas Burdette serves as a special co-host for this episode. This episode includes a free chapter of Mark's new book "Belonging to the Brand." Douglas Burdette is the founder of Artillery Marketing and the host of the well-known Marketing Book podcast. Mark Schaefer is a strategy consultant, college educator, key...2023-01-1654 minHer Mindful Sales013: Not Feeling the New Year? This will Help!Charity discusses- As the page has turned to 2023, a common conversation that she has heard lately is “I”m just not feeling the new year, yet.”
No fret, apparently, there is something to that. And she shares the deets in this episode.
Charity dives into the question of, “How do people that do not always feel motivated stil manage to follow through on their marks to meet?”
She shares some tips to start your year off right and to get yourself into aligned action to create and share your momentum for the 2023 so that 2023...2023-01-1124 min
Entrepreneur Fellowship PodcastThe EntrePNWer PodcastSend us a textWelcome to a brand new podcast from Isaac Schaefer and Drew West who will be interviewing local entrepreneurs and business owners here in the Pacific Northwest. Episodes will drop weekly on Fridays. In this episode get to know your hosts as they dive into some interesting questions they will be asking their guests.Hosts: Isaac Schaefer and Drew WestProduced by: Max Fosberg2023-01-0510 minThe Marketing CompanionBig marketing ideas of the yearMark Schaefer and Mathew Sweezey talk about some of the landmark marketing events of 2022 and project what might be important in the coming year. Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN" and "Marketing Rebellion." His annual marketing retreat is The Uprising. Mathew Sweezey is the Co-Founder of Salesforces Web3 Studio where he helps Salesforce and their top customers transition into Web3. Mathew is also a best selling author, and avid adventurer. 2022-12-1929 minThe Marketing CompanionReimagining content marketingMark Schaefer and Jay Acunzo re-think content marketing from the ground up, contending that that the personal brand and their trusted audiences may drive strategy more than "helpful content." Instead of a content department, Mark and Jay think through what a "content culture" would look like that nurtures in-house creators, establishes a space for outside industry thought leaders, and assigns full-time creative duties at an executive level. This is a model that is already happening at media companies. Why not transfer these best practices to the corporate and agency world? Mark Schaefer is a s...2022-12-0538 min
For The W.I.N. with Karen S. SchaeferEpisode #7: "We Might Take Punches But We Aren’t Taking Bullets." With Karen S. SchaeferHello and welcome to the next Episode of ‘For the WIN’—I’m your host, Karen S Schaefer and I am in it to WIN it!
Recently, my husband Pete and I were on vacation in Maui. It was so lovely. The weather was perfect, our resort had the most amazing setting and we were able to walk right out onto the beach, into the ocean and snorkle every day over a beautiful reef. Our room was upgraded with a full kitchen, living room, soaking tub, laundry….the whole nine yards. An the sunsets, they just took your breath aw...2022-11-1016 min
Les podcasts à ne pas manquerLes podcasts à ne pas manquer 9 saison 2 : La foi, parlons-en...Nous vous proposons cette semaine de prendre le temps d’écouter notamment différents témoignages de foi : oui, la foi, parlons-en ! Vous ne les entendrez qu’en très courts extraits dans ce podcast mais vous pourrez les retrouver dans notre sélection de la semaine en version intégrale sur Spotify.
© France Inter, Le Grand Atelier, Christian Bobin : « Nous existons si peu. C’est un miracle que cette larme dans les yeux. » ; © RTBF, Et Dieu dans tout ça ?, Polluer les identités avec Delphine Horvilleur ; © Guillaume, Zeteo, Isabelle D’Ornano : j’ai tout remis entre tes mains, car tout est bien entr...2022-10-3124 minFor The W.I.N. with Karen S. SchaeferEpisode #5: "Whose Approval are You Waiting for Now?" With Karen S. SchaeferIn life it seems like we have been conditioned early on to get approval from someone regarding everything we do. The problem is, once we become a woman, then we still think we need approval. Don’t you think you are enough of a grown up now, to grant self-approval? Trust me, you will deal be dealing with a much more agreeable ‘Board of Directors’ if you are the CEO of your life!
Why do we seek others approvals?
1) It’s what we are taught as children--- and then rewarded for our success. Speaking. Walking. Leaning. A...2022-10-2708 minHer Mindful Sales012: Navigating Duality in Your BusinessIn Today’s episode Charity talks all about navigating duality in your business. So often you see business owners being SO LIT UP about their business and soon after the flame is burnt out just like that.
Charity explains that the hard times, the challenges, and the obstacles are meant to help you, and form you as a person and a business. You can try to side step it, but in most cases, you have to embrace it. Dig deep and find out what it is teaching you.
Duality can be your fr...2022-10-1213 min
Les podcasts à ne pas manquerLes podcasts à ne pas manquer 3 saison 2Nous vous proposons cette semaine de passer un petit temps culturel, un dialogue entre différents arts, parfois la bible ainsi que la théologie.
Dans cette émission vous entendrez quelques courts extraits de podcasts donc autour de la culture afin de mieux vous donner envie d'aller à votre tour les mettre pourquoi pas en intégralité entre vos oreilles...
© EJR Radio, les directs d’EJR RADIO, Le Grand Témoin du jour – After Work du 6 juillet 2022 ; © RTBF, Et Dieu dans tout ça, Rock, philo et Cantique des cantiques avec Rodolphe Burger ; © Eglise protestante unie de France / Pasteur M...2022-09-1917 min
La musicaleLa musicale 1 SAISON 2Numéro 1 de la musicale saison 2 où vous pourrez trouver bien des nouveautés pour démarrer une nouvelle année scolaire…
Nous vous rappelons que vous pouvez retrouver l’intégralité de ces titres qui se répondent en playlist 100% musical sur deezer avec la playlist de l’Eglise protestante unie de France : la musicale 1 saison 2. Retrouvez cette même sélection musicale en dialogue avec des podcasts sur Spotify dans la playlist de la semaine de ce lundi 5 septembre au dimanche 11 septembre, puis disponible au moins 1 mois dans la playlist du mois de l’Église protestante unie de F...2022-09-0523 min
Fly it Forward with Karen S SchaeferEpisode #6 – Ageless Fashioness with Karen S. SchaeferEpisode #6 – Ageless Fashioness with Karen S. Schaefer
What do you think of when you hear the phrase “ageless women”? Do you think merely of beautiful women who are confident and age gracefully? It’s common to think of outer beauty first, but let’s ponder inner beauty, our knowledge, and our truths. As women, we have so much to offer the future generations—our messages and our missions. Let’s use our voices at any stage of our agelessness! Get ready to fly!
Don’t forget to join my FREE 5-Day “It’s Your Turn Challenge” coming up...2022-06-1307 min
Her Mindful SalesStep Into Your OverflowAre you someone that has duplicated all the steps, memorized every template or sales tract, and applied every tactic/ strategy from all of the NUMEROUS sales trainings you have attended? You’ve found success…YET you still feel like you are hitting a glass ceiling, you still feel like you are not unlocking all that is meant for you? You are not alone…. Charity found herself having similar thoughts. How do others have the same step by step duplicatable sales process and same comp plan… yet yield different results? Join Charity as she explains three common factors that are cutting yo...2022-06-0721 minHer Mindful Sales010: Your Desires are God GivenHave you ever gotten an inkling that something was what you were called to do? You are not sure how or why, but you get a nudge in a certain direction, or continue to get desires that lead you to a certain thing? You are not alone. The latin translation of “desire” is “of the sire” or “of the father” your desires are not meaningless. They are God's way of leading you towards your calling. Your desires are God Given, they are your road map. All too often we stifle or suppress our own natural desires. We doubt them, or use excus...2022-05-2023 minHer Mindful Sales009: She Who Leads HerselfHow does the woman who is impactful lead? How does she show up? How does she serve? How does she manage her brand? If these are questions you have recently noticed yourself asking you are probably experiencing what Charity likes to call a divine invitation. These invitations or small nudges are aligned with God's intent for your life and your success, and all they are suggesting is that it is time you begin to lead yourself at a higher level. In this episode Charity addresses how you can become a better leader to attract an amazing supportive team and...2022-04-2917 minHer Mindful Sales008: Reason, Season, and Lifetime PeopleAre you entering into a new season and feeling challenged by the boundaries God is wanting you to set with certain people and relationships in your life? Or maybe it’s that you are hanging on to relationships in your life that are no longer serving you? This might be just the thing that's keeping you small. In this Podcast Charity acknowledges your deep care for others and knows it can be hard when you are embarking on new territory and have to leave others behind. Your change may not sit well with them and that is OK! Charity inv...2022-03-2518 minHer Mindful Sales008: Reason, Season, and Lifetime PeopleAre you entering into a new season and feeling challenged by the boundaries God is wanting you to set with certain people and relationships in your life? Or maybe it’s that you are hanging on to relationships in your life that are no longer serving you? This might be just the thing that's keeping you small. In this Podcast Charity acknowledges your deep care for others and knows it can be hard when you are embarking on new territory and have to leave others behind. Your change may not sit well with them and that is OK! Charity inv...2022-03-2518 minHer Mindful Sales007: How Surrendering is Your Untapped SuperpowerDo you hold a death-grip on how things need to play out in your life? If so, you could be stifling out God's plans for your life. Planning and strategizing are essential skills, but sometimes the best thing you can do is let go (even when it's uncomfortable) and listen to the still small voice inside you… That’s where God is. Let God have his way and stop blocking your blessings. Discover how to find peace in surrendering to God's plan.
Are you ready to level up your sales skills, mindset, and income?
Well, I kno...2022-03-1114 min
The Cooper VortexDB Cooper as a Podcast - Kyle Kesterson Interviews Darren SchaeferKyle Kesterson is a musician, restauranter, and a fan of The Cooper Vortex. He reached out to us and said he wanted Darren to be interviewed on the show and he also said he wanted to be the one to do it. We said yes. So in this episode you'll hear Kyle Kesterson interview Darren Schaefer.
You can find Kyle on the DB Cooper Mystery Group on Facebook.
If you have questions, comments, or if you know who DB Cooper was, you can reach us on Facebook, Twitter, Instagram or email us...2022-03-082h 26Her Mindful Sales006: How to Rewire Your Brain For Success006: How to Rewire Your Brain for Success
Have you ever heard the saying, “New Levels- New Devils?” Well, it’s true at every new level your thinking and belief system must get into alignment with where you are going. If you have a burning desire to align and live your God potential or you have found yourself feeling stuck after many attempts at the same goal- this podcast episode is for you! 2022-02-1620 minHer Mindful Sales005: How to Navigate prospects in Witness ProtectionHave you ever had a prospect disappear, just stop responding, and they go into witness protection mode? Resist your desire to go all FBI agent and listen as Charity shares with you how to navigate the Witness Protection process without feeling the need to be an agent ;)
Are you ready to uplevel your sales skills, mindset, and income?
Well, I know you are. You can receive and get coached by Charity in her monthly Monetize All Access Membership for the current Founder’s pricing of $47 a month, and there are no contracts!
Invest in y...2022-01-2518 min
Happer & Schaefer – 93.7 The Ticket KNTKNovember 10th: SEG 3 - Schaefer doesn't know about Olivia RodrigoSchaefer doesn't know that Olivia Rodrigo was/is a big dealSam McKewon of the Omaha World Herald joins the show to talk football and basketballAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy2021-11-1026 minHapper & Schaefer – 93.7 The Ticket KNTKNovember 10th: SEG 3 - Schaefer doesn't know about Olivia RodrigoSchaefer doesn't know that Olivia Rodrigo was/is a big dealSam McKewon of the Omaha World Herald joins the show to talk football and basketballAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy2021-11-1026 min
The Padeller - Padel by Diogo SchaeferCompromisso importante - não podem defender apenas as bolas fáceis. #5Bem-vindos novamente ao The Padeller - Padel by Diogo Schaefer.
Esta semana temos um tema muito importante para discutirem com os vossos parceiros e treinadores. De forma a melhorar o compromisso entre a dupla, falamos sobre a forma como lidam com as más opções e a capacidade de combate.
Partilhem, comentem e enviem as vossas dúvidas. Fico a aguardar o vosso Feedback.
Espero que gostem e até breve.
Diogo Schaefer
#padel #padelportugal #pádel #padelmania #desporto #thepadeller2021-02-0605 min
SWMedia Presents: Ron Schaefer's PodcastLovecraft's, Fungi From YuggothFungi From Yuggoth, a narrative suite of poems about the nightmarish visions and strange happenings in and around the town of Aylesbury, by H.P. Lovecraft as read by Ron Schaefer, music by Ron Schaefer2020-11-201h 07
The Marketing CompanionAn inside marketing view from AdidasIn this special episode, Mark Schaefer talks with Adidas global brand communications director Fabio Tambosi. We explore how the pandemic is re-defining sports, the consumer behaviors that are changing forever, the eCommerce surge, how Adidas pulled off the world's biggest social media hack, and business lessons from LeBron James.2020-08-1741 min
The Marketing CompanionSliding into DMsMark and Brooke go toe-to-toe in an episode that covers Instagram fetishes, LinkedIn spam, Facebook boycotts, influencers united, and the reason everyone loves Mark Schaefer's feet.2020-07-2034 min
HOMESICK LONEWOLF PODCASTTRAUMA-PTSD-ALCOHOL ADDICTION-TOXIC FRIENDSTRAUMA-PTSD-ALCOHOL ADDICTION-TOXIC FRIENDS by JOHN SCHAEFER2020-06-2800 min
The Marketing CompanionThe return of MarkMark Schaefer returns to the show after recovering from COVID-19 and relates three lessons of his experience, including an unexpected insight with long-term implications for the world. Mark and Brooke reflect on the impact on their own businesses and how they are being inspired during this crisis.2020-05-1139 min
Fly it Forward with Karen S. Schaefer"What's Your Next Move?" - Real Estate News with Karen Schaefer Episode 1 Volume 2Welcome back to another episode of Real Estate News with Karen Schaefer. When it comes to deciding to either Buy or Sell a Southern Colorado Property in Teller or El Paso County - -What is your next move? 1. Pivot or Giant Leap to the Left or Right? 2. Is it time to sell or hold steady and weather the storm? 3. The effects of an election, an already long run in a strong economy and COVID 19 may cause you to think seriously about selling 4. Are we really protected by the mountains or are we vulnerable like the rest of the nation? You...2020-05-0705 min
Digital Quarantime - Redefining Business as Usual#3 - Communicating On Social Media During COVID-19Sidnee Schaefer talks with Laura Hobbs, Owner of Darling Creative, about how companies should approach communicating to customers on their social channels. Find out why you shouldn't use social media to sell, but connect with customers. Other topics discussed include:Changes to social strategy because of COVID-19Social media recommendations for small and large businessesMissed opportunities in social media communication2020-05-0600 minDigital Quarantime - Redefining Business as Usual#2 - Adopting New Marketing Strategies During COVIDSidnee Schaefer talks with Joey Montano, Digital Consultant and Founder of Spark9 Digital, about how companies should adapt their marketing based on changing consumer wants and needs. Topics discussed include:How to change your marketing strategy for COVIDCompanies creatively navigating the pandemicThe future of marketing and businessRecommendations for companies2020-04-2700 minDigital Quarantime - Redefining Business as Usual#1: A New Normal? How Business Has Changed Due To COVID-19Sidnee Schaefer talks with Armin Ausejo, Global Marketing Manager at Fluke Corporation, about navigating the changing business landscape and working from home during the pandemic. 2020-04-2100 min
The Marketing CompanionEmbracing the chaosMark Schaefer shares his view of personal and business priorities in this time of extreme disruption and loss.2020-03-2322 minFly it Forward with Karen S. SchaeferOpen Houses for Charity - "On the Treadmill with Karen" Property Marketing and Home Selling Secrets Episode 12 Vol 1Open Houses for Charity
Hey everyone! Welcome back to another episode of On the Treadmill with Karen Property Marketing and Home Selling Secrets. I’m Karen Schaefer with RE/Max Properties and Peak Price Colorado and I’m glad you are here!
One of my goals in Real Estate is to continually find fun and unique ways to contribute to the local community while serving my clients. A few years back, I started incorporating Open House Events with a local Charity or cause that my clients support. I simply married the theme of the Open Houses with a Ch...2020-02-2704 minFly it Forward with Karen S. SchaeferHow many Homes are on the Market ? - Property Marketing and Home Selling Secrets Episode 13 Volume 1How many homes are actually on the market right now in Teller and El Paso Counties?
Hi Everyone! Welcome to another episode of ‘On the Treadmill with Karen.’ I’m Karen Schaefer with Peak Price Colorado at RE/MAX Properties, Inc.
This weekend, I had a friend, who is thinking of selling her home, ask me exactly how many homes are on the market right now. It’s a loaded question as you can divide this in so many ways such as price, location, type of structure and so on. But to answer her question, I did a...2020-02-2509 min
HOMESICK LONEWOLF PODCASTBACKSTORY-JAIL-BROKEN FAMILY-ADDICTIONBACKSTORY-JAIL-BROKEN FAMILY-ADDICTION by JOHN SCHAEFER2020-02-2300 min
Tech Law Podcast3 Things Every Influencer, Brand and Agency Need to Understand Before Doing An Influencer DealLicensing attorney Enrico Schaefer is here to tell you about the three things most overlooked by brands, influencers and agencies. Failure to fully appreciate these three things cause the most problems down the line, result in a loss of value and create risk of getting sued.
1. You are all in the licensing business. Licensing two things publicity rights and copyright.
2. What you must and must not do should be spelled out in detail. What the brand can and can not do should be defined by license.
3. Copyright law is not Switzerland. It is either...2020-01-0920 min
The Marketing CompanionTen years of social media with Jay BaerMark Schaefer and guest Jay Baer reminisce about their decade in social media. What were the hits, the misses, the things they love, the trends they regret? Lots of wisdom and insight jam-packed into this unmissable episode!2020-01-0645 minThe Cooper VortexIntroduction to DB Cooper - Darren Schaefer's 2019 CooperCon SpeechThis episode is Darren's speech from the 2019 DB CooperCon in Vancouver, Washington. It also serves as an introduction to the case and some of the main suspects for the uninitiated.
If you have questions, comments, or if you know who DB Cooper was, you can reach us on Facebook, Twitter, or email us at dbcooperpodcast@gmail.com. We are on Instagram now too @thecoopervortex! If you enjoyed the show please leave us a review.
https://www.facebook.com/TheCooperVortex
https://twitter.com/DBCooperPodcast
Thank you for checking out o...2019-12-1931 min
The Marketing CompanionWhy are marketing jobs disappearing?Forrester reports on a 20-year trend to eliminate top marketing positions. If marketing is central to the success of your company, what is going on and what can we do about it? Hosts Mark Schaefer and Brooke Sellas explore this vital topic and also explain why "anxiety" is the hottest social media trend.2019-11-2536 minTech Law PodcastWondering how to issue a subpoena to Facebook, Google, iTunes or Amazon?In this episode, Enrico Schaefer interviews attorney Mallory King about third party subpoenas in federal court. If you have ever come up against a Stored Communications Act objection, or tried to get information from big platform providers, you need to listen to these tips. Mallory shares the nuances of getting the information you are looking for to support your federal claims and defenses. It is about perseverance and expertise if you have any hope for success.
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Send in a voice message: https://podcasters.spotify.com/pod/show/techlaw/message2019-07-1132 minTech Law PodcastHow the Prince Estate is Winning IP: Positioning for long-term brand equity.Prince left his estate a literal and virtual VAULT containing unseen video and audio creative works, other works and yet to be created works. In this weekly installment of Tech Law Podcast, Prince super-fan Enrico Schaefer talks about what is shaping up to be one of the great brand stories of 2019. It has been a slow (thoughtful?) to get off the dock, but we continue to see roll-out of what appears to be a thoughtful and cutting edge branding strategy. The Prince Estate has either carefully and brilliantly built a foundation for a fitting purple posthumous legacy. Or, Prince's IP est...2019-06-0115 minTech Law PodcastDrafting Social Media Influencer Agreements. What You Need to Know.If you are a social media influencer or online celebrity, you need to make sure that your social media influencer agreement protects you and your reputation. Licensing someone's name and likeness Is serious business. If you are a brand looking to hire a social media influencer, you need to set expectations. In this podcast, attorney Enrico Schaefer discusses key contract terms that your Social Media Influencer Agreement needs to include. Companies need to obtain the license rights they need to run their marketing campaign. Social media influencers need to make sure they are controlling how and where their name and likene...2019-05-2020 min
Simply Slim with Stu Schaefer: Weight Loss Made Simple002: About Quest for the Best & Stu SchaeferVisit stuschaefer.com for complete show notes of every podcast episode: Leave us a rating and review! Stu has spent the last 10 years working with thousands of individuals and corporations to create transformations and help others go from ordinary to extraordinary. His work has been so successful, he has appeared on FOX, NBC, and the CW Network, and has been on radio programs across the country.2018-10-1009 min
Martech Zone InterviewsMark Schaefer: On Modern Marketing and Becoming KnownMark W. Schaefer is a globally-recognized educator, speaker, business consultant, and author. His well-known blog {grow} (https://www.businessesgrow.com/), is one of the most acclaimed marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.
Mark has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford...2018-07-1641 min
The Marketing CompanionThe brand stand: Mixing politics, social good and salesIn this episode, hosts Mark Schaefer and Tom Webster talk about a new Schaefer book in the works, AI, hacking, and how companies are being forced to take a social, and even political, stand in the world today. This trend is undeniable, but flies in the face of classical economics. how does a marketer sort it out?2018-04-3033 min
Tech Done RightEpisode 003: Remote Work with Allison McMillan and Bradley SchaeferSummary
Allison McMillan (@allie_p) and Bradley Schaefer (@soulcutter) talk about remote work in the age of Slack. What makes a good remote worker, or a good remote working team? How can you support more junior team members who want to work remotely? How do you email cake to remote workers on launch celebration day? How can you improve code review for remote workers?
Guests
Allison McMillan: Software Developer at Collective Idea and Rails Girls
Bradley Schaefer: Senior Developer at Table XI and the RSpec Core Team
Show Notes2017-02-0837 min
The Marketing CompanionFacebook chases down SnapchatSo much going on today! So many changes to consider. Facebook and Snapchat and content wars. OH MY! In this new episode of The Marketing Companion Tom Webster and I consider some EPIZOODIC new ideas that will be affecting your marketing programs now and in the future. Listen in for some TREMENDIFIED new insights on: Snapchat rejected Facebook's takeover bid last year. Mark Zuckerberg is taking revenge like a jilted lover. Watch out for this ZUCKERFICATION of Facebook Messenger. Facebook and Snapchat ... AT WAR? The surprising new study that shows how people consume content in their cars. GOLLY G...2016-04-1438 min