Stu Swineford - Podcast Details

Shows

Quick Business TipsFrom Oops to Ahs: Win Hearts Now!That stomach-dropping moment when you realize you've made a mistake with a client... we all dread it. But what if that moment of failure was actually your single biggest opportunity to create an unshakably loyal fan?In this episode of Quick Business Tips, Jennifer Swineford reframes how we look at business failures. Inspired by the principles of "Unreasonable Hospitality," this episode provides a powerful framework for turning your mistakes into moments of profound connection and trust.In this episode, you will learn:Why our natural, self-focused reaction to mistakes often makes things worse.How...2025-07-0915 min

Quick Business TipsLET IT GO to unlock less stress & more success!Are you holding onto your goals with a "white-knuckle" grip?That intense focus might have gotten you where you are, but what if it's now secretly costing you opportunities, causing undue stress, and skewing your perception of success?This episode of Quick Business Tips is for leaders who are ready to embrace a more powerful, sustainable way to achieve their goals: by learning to trust the process.In this episode, Jennifer Swineford unpacks:The 3 Hidden Costs of "White-Knuckling" Your Results (and how it can make you miss out on bigger wins).The 3...2025-06-2521 min

Quick Business TipsWhy Saying No to Good Opportunities Leads to GreatnessSaying "no" to a bad idea is easy. But what about saying "no" to a genuinely good opportunity? That can be one of the hardest—and most important—decisions you'll ever make.In this episode of Quick Business Tips, Jennifer Swineford dives deep into the psychology of the "Strategic No" and why it's a critical skill for scaling your business with integrity and focus. Learn to identify the hidden fears that keep you saying "yes" too often and discover the powerful mindset shifts that will help you reclaim your time, energy, and vision.2025-06-1818 min

Quick Business TipsMaster Pricing & Selling Today!That pivotal moment on a sales call when you have to talk about money... does it make you feel a little 😬? For business leaders selling high-value services, presenting a premium price without feeling apologetic or "slimy" is a huge hurdle. This episode is your complete guide to navigating the "money talk" with confidence, integrity, and authenticity.In this episode, Jennifer Swineford teaches you how to:Make the Critical Mindset Shift: Why owning your value and understanding your "service imperative" is the non-negotiable first step.Anchor Value Before You Reveal the Price: Learn two powerful que...2025-06-1120 min

Quick Business TipsAchieve Success Now: The Power Of Strategic Rest"Rest" can feel like a four-letter word. But what if the "hustle harder" mantra is actually limiting your growth? This episode of Quick Business Tips challenges the burnout-badge-of-honor and reframes strategic rest as a powerful tool for creativity, clarity, and sustainable profit.If you feel like you're the only one who can do things right in your business, or that you're constantly "behind," this conversation is for you.In this episode, Jennifer Swineford reveals:The 4 'Excuses' that keep high-achievers chained to the hustle.The Unexpected 'ROI of the Pause' A Practical System for integrating daily "micro-rests" and meaningful vacations...2025-06-0419 min

Quick Business TipsBeyond the Script: Transforming Discovery Calls into 'Aha!' Moments (for High-Value Clients)Is your discovery call just a Q&A, or is it a truly transformative experience for potential high-value clients? 🤔If you're a business leader, you know that standard sales pitches fall flat.This episode of Quick Business Tips is all about turning those first conversations into genuine "aha!" moments that build trust and make ideal clients eager to work with you (without the salesy pressure!).In this episode, Jennifer Swineford dives into:The Dreaded Discovery CallWhy Standard Discovery Calls Fall Short for "Integrators"The Mindset Shift: From "Qualifying" to "Illuminating"Uncovering the "Hea...2025-06-0423 min

Quick Business TipsUnlock Explosive Growth NOW with Less EffortFeeling that entrepreneurial itch for something NEW and shiny?Before you chase the next big thing, what if the secret to EXPLOSIVE growth and a business you love lies in... being a little bit "boring"?It sounds counterintuitive, but if you're aiming for that next $500k+, constantly adding new offers can dilute your message, confuse your audience, and lead to burnout.In this episode of Quick Business Tips, Jennifer Swineford with Limitless Impact Agency shares why embracing strategic "boredom" – by mastering and refining your CORE offering – is often the most powerful path to sign...2025-05-2826 min

Quick Business TipsAI: Your Super-Smart (But Entry-Level) Marketing InternAI in marketing: Miracle tool or recipe for robotic, off-brand content? It can be BOTH if you're not careful!So many business owners are making a HUGE mistake with AI (hint: it involves a lot of copying, pasting, and praying it sounds okay) – and it's killing their authenticity and potentially damaging their brand.In this episode of Quick Business Tips, Jennifer Swineford is pulling back the curtain on how to use AI effectively. Forget the hype and the fear. Think of AI as your super-smart (but definitely entry-level!) marketing intern.Learn how to:"Train" your AI intern: Give it th...2025-05-2128 min

Quick Business TipsFrom Stranger to Superfan - The Trust TrickGot followers, but craving a real community? There's a HUGE difference!Collecting views feels empty, but building a genuine community where people feel seen, heard, and connected? That's where the real magic (and unshakable loyalty!) happens.In this episode of Quick Business Tips, Jennifer Swineford breaks down the crucial mindset shift from viewing people as a passive "Audience" to cultivating valued "Membership." Learn how to stop just broadcasting and start truly connecting.Discover practical, authentic ways to:Engage where they already hang out...2025-05-1315 min

Quick Business TipsEmbrace Your Flaws & Win Online Today!Feeling crushed by the pressure to be PERFECT online? Flawless feeds, expert-only everything... it's exhausting (and let's be honest, kinda fake, right?).What if striving for that polished image is actually blocking real connection with your audience?In this episode of Quick Business Tips, Jennifer Swineford is officially giving you Permission to Be Imperfect! ✨ Discover why valuing messy, authentic participation over sterile perfection is the real secret to building a loyal community and deep trust online.Learn how to:...2025-05-0720 min

Quick Business TipsBoost Loyalty NOW: Unshakable Hospitality TacticsGood service gets you paid. Unreasonable Hospitality gets you remembered (and raved about!). ✨Ever wonder how some businesses create those unshakably loyal clients who feel practically like family? It’s not luck – it's a strategy.In this episode of Quick Business Tips, Jennifer Swineford unpacks the game-changing concept of "Unreasonable Hospitality." Inspired by world-class service but 100% doable for YOUR service business (yes, really!), it's about going beyond the expected transaction to make clients feel truly SEEN, heard, and valued.Learn how this "servant's heart" approa...2025-04-2317 min

Quick Business TipsAre You Secretly Sabotaging Your Own Success?Many entrepreneurs struggle with hidden mindset blocks that hold them back from achieving their full potential. In this episode of Quick Business Tips, Jennifer Swineford uncovers two of the most common culprits: fear of success and imposter syndrome.Learn how these seemingly contradictory fears are often deeply intertwined, creating a vicious cycle of procrastination, perfectionism, and self-doubt. Jennifer shares personal anecdotes from her own entrepreneurial journey, revealing how she learned to recognize and overcome these challenges.Discover practical, actionable techniques for:Reframing fear as excitement: Turning anxiety into fuel for action.Combating imposter syndrome: Building a "wins file" and...2025-03-2625 min

Quick Business Tips"Personalized" Email FAILS: Are You Making These Mistakes?STOP sending cringeworthy "personalized" emails! In this episode of Quick Business Tips, Jennifer Swineford exposes the common mistakes that make personalized email marketing go horribly wrong. You'll hear a hilarious (and horrifying) example of an email blast that completely missed the mark, and learn how to avoid making the same blunders. Discover the real secrets to effective email personalization:Segmentation: Why sending the same email to everyone is a recipe for disaster.Data Hygiene: The importance of accurate and up-to-date information.Relevance: How to ensure your emails actually resonate with recipients.Writing Like a Human: Ditching the robotic tone...2025-03-1918 min

Quick Business TipsThe 'Overwhelm Antidote': How to Choose the Right Marketing Tactics for Your BusinessDrowning in marketing options? Feeling overwhelmed by all the "must-do" tactics? You're not alone! In this episode of Quick Business Tips, Jennifer Swineford of Limitless Impact Agency provides an "Overwhelm Antidote" – a simple, powerful framework for choosing the right marketing tactics for your business. Learn how to:Identify your core marketing goals, ideal client, and unique value proposition.Choose 2-3 key marketing channels where your audience actually hangs out (and ditch the rest!).Avoid the "Shiny Object Syndrome" and the trap of chasing every new trend.Understand why paid ads often fail without a solid strategic foundation.Put it in...2025-03-1204 min

Quick Business TipsThe Whisper That RoarsTired of shouting into the marketing void? In this episode of Quick Business Tips, Jennifer Swineford reveals the power of "subtle messaging" – a counterintuitive approach that's transforming how businesses connect with customers and drive sales. Learn how to distill your message to its purest form, tap into your audience's unspoken needs, and craft a "million-dollar sentence" that resonates deeply. Discover real-world case studies, psychological triggers, and practical testing strategies to help you make your marketing whisper and your sales roar.__________________________________________Love the content we...2025-02-1918 min

Quick Business TipsRed Flags & Unicorns: Hiring Marketing Help That Doesn't SuckAre you about to make a costly marketing mistake? Hiring the wrong marketing help – whether it's a freelancer, agency, or employee – can drain your budget, damage your brand, and set you back months. In this episode of Quick Business Tips, Jennifer Swineford exposes the 6 red flags to watch out for when hiring marketing support.Learn how to spot:The "Yes-Man" (or Woman): Why agreeing with everything is a danger sign.The Jargon Overloader: How to tell if they're hiding behind buzzwords.The Vanity Metric Obsession: Why likes and followers don't always equal dollars.The "One-Size-Fits-All" Approach: The problem with cook...2025-02-1018 min

Quick Business TipsMarketing in 2025: Trust, Cynicism & The New Rules of the GameRemember the "easy" marketing days of 2021? Those days are gone.Today's consumers are "once bitten, twice shy," and AI has thrown a wrench into the trust equation. In this episode, Jennifer Swineford of Limitless Impact Agency breaks down the current marketing challenges and unveils a winning strategy for 2025.Learn how to combine message clarification and relationship building to overcome skepticism, connect with your audience on a deeper level, and drive meaningful results. This is a must-listen for any business owner who wants to thrive in the new era...2025-01-2916 min

Quick Business Tips90 days to an additional $100,000: How Message Clarification Transformed This BusinessIn this week's episode of Quick Business Tips, Jennifer Swineford shares a jaw-dropping client success story that will make you rethink your marketing strategy. Meet "Confusion Company" – a business that was stuck in traditional marketing methods, relying on yard signs and driving trucks around neighborhoods. They were spending thousands every month with a marketing agency for four years but seeing ZERO results from their digital marketing efforts. No leads from Google search, no Google Business leads, nothing!Jennifer dives deep into how she helped "Confusion Company" achieve a...2025-01-2213 min

Quick Business Tips5-Minute Message Makeover: Skyrocket Your Sales with Crystal-Clear CommunicationAre you leaving money on the table? Studies show that businesses with clear messaging can increase sales by up to 80%! In this rapid-fire episode of Quick Business Tips, Jennifer Swineford challenges you to a "5-Minute Message Makeover" that will transform your business communication in the time it takes to brew a coffee.In just five minutes, you'll learn how to: Identify your Unique Value Proposition (UVP): What makes you stand out from the competition? Craft a concise, benefit-driven statement: Boil down your UVP into one powerful...2025-01-1515 min

Quick Business TipsThe Million-Dollar Message: One Sentence to Double Your Sales (Seriously!)Ever feel like your marketing message is getting lost in the noise? You're pouring your heart and soul into your business, but the sales just aren't reflecting it? In this week's episode of Quick Business Tips, Jennifer Swineford is spilling the tea ☕️ on a game-changer: crafting a Million-Dollar Message that cuts through the clutter and connects with your ideal clients. We're talking about ONE powerful sentence that can double your sales (no joke!). Jennifer shares a real-life client story about Sarah, who went from struggling to thriving with a 200% sales increase in just 3 months – all thanks to a simple, clear...2025-01-0814 min

Quick Business TipsBuilding Your Personal Brand: The Secret Weapon for Realtors in 2025 A strong personal brand is no longer optional – it's essential. In this episode of Quick Business Tips, Jennifer Swineford dives deep into the power of personal branding and highlights tips specifically for Realtors. Discover why authenticity matters more than ever, learn how to craft a compelling brand message that resonates with your ideal clients, and unlock the secrets to building a thriving business based on genuine connection and trust. Plus, Jennifer reveals exciting details about her new online program, The Authentic Realtor, designed to help you level up your social media game in 2025. The Authentic Realtor Program ---------------------------------------- Love th...2024-12-0418 min

Unapologetically Unstoppable: Conversations with Kingdom Business Owners#165 Marketing Basics with Jennifer SwinefordThis week Jeanette and marketing expert, Jennifer Swineford, sit down to discuss the importance of personal branding and bespoke marketing strategies.Tailored for Christian women in business, this episode dives deep into personalized marketing strategies, the importance of personal branding, and integrating faith into your business practices. Discover practical tips, inspirational stories, and actionable insights to grow your business while staying true to your God-centered values. Jennifer Swineford's approach as a FractionalCMO (Chief Marketing Officer) lies in understanding the uniqueness of each business and weaving her strategies effortlessly into their story. This customization is at t...2024-10-0136 min

Relish THIS: The Nonprofit Marketing PodcastEpisode 69: Get Your Podcast Up And Running: Successful Podcast Launching Tips With Tony Lupo And Ryan Fairfield Of The Warrior Next DoorLaunching a podcast can be difficult especially if you don't find your niche. According to recent research, there are currently over 2 million individual podcasts out there. And around 45 million episodes. That sounds like a pretty crowded market. But when you dig into the stats a bit more, some real gold gets unearthed. According to Amplifi Media, of that 2 million, roughly 25% have only published 1 episode. When you dig deeper, the stats get even more interesting... Only 770,000 shows made it to the 10 episode mark. 2022-01-1157 min

Relish THIS: The Nonprofit Marketing PodcastEP 68: The Market Of Building Business Relationships On Amazon With Keith HartnettMarketing is all about relationship-building. The most valuable relationships are measured by their quality vs. their quantity, but almost every relationship begins with an exchange of value often marked by some series of back-and-forth interactions. My guest today, Keith Hartnett, the Founder and CEO of Better World Products, knows all about the power of relationship-building. Keith is here to talk about his vision to shift to shift the retail landscape and bring new life and wealth into our shared communities. Learn more from Keith about how to bring your products to the market, build relationships, and create p...2022-01-0439 min

Relish THIS: The Nonprofit Marketing PodcastEP 67: How You Be Influences What You Do With Townsend WardlawHave you ever considered how you "be" directly influences all that you "do"?It's an interesting concept – one that requires some serious brain yoga to wrap your head around.See, if you follow today's guest's approach, you have the capacity to create every moment in your life. How you show up in life (how you "be") influences everything.In this episode, Stu is joined by Life Transformation Architect, Townsend Wardlaw, to share how the book, The Ultimate Coach, inspired him.Extending that to others, Townsend shares his experiences undergoing some of th...2021-12-281h 12

Relish THIS: The Nonprofit Marketing PodcastEP 66: Systems Optimizations - The Key To Scaling Your Business With Alyson CaffreyWhen you start a business, systems optimization isn’t usually top of mind when it comes to priorities. However, if you want to scale and grow, you need to have processes in place for your team to follow. Today’s guest is Alyson Caffrey, the Founder and CEO of Operations Agency. Her goal is to help organizations create powerful, reliable systems that support their vision. In this episode, Alyson shares how you can develop your operations so you can run and grow your business at the same time. There is SO much great info in this...2021-12-2149 min

Relish THIS: The Nonprofit Marketing PodcastEP 65: Mindset Shifts For Leaders - How To Stop Suffering With Jeff KinseyNietzsche is quoted as saying, "To live is to suffer. To survive is to find some meaning in the suffering." But what if the suffering itself was optional? What if you can shift your mindset to look forward instead of back? This concept is what today's guest, Jeff Kinsey, and your host, Stu Swineford, have in store for you. Jeff is the Founder of The Logos Group, an organization specializing in strategic planning and executive coaching to help anyone live their best lives. He also volunteers with Breakthrough that works with incarcerated individuals...2021-12-1457 min

Relish THIS: The Nonprofit Marketing PodcastEP 64: Hone your message to reinforce the work you do with Stephanie and David from SJMAAs you’re probably aware, I’m a big fan of protecting Colorado’s open spaces. You may know Relish is involved with 1% for the Planet, but I think it’s also of interest that I’ve chosen to live deep in the forest of Colorado’s Front Range. It’s fair to say environmental stewardship is engrained in what I do.That’s why this episode of Relish This was so much fun.I got to chat with two people—Stephanie Weber and David Taft—who work with the San Juan Mountains A...2021-12-071h 03

Relish THIS: The Nonprofit Marketing PodcastEp 63: Telling your story at the intersection of marketing, branding, and sales with Suzi Bahnsen from Apple and Arrow Sales.In the for-profit world, Sales and Marketing are two sides of the same coin. They work hand-in-hand to build an organization. In the nonprofit world, however, these two components of brand building and stakeholder engagement get a bad wrap. But do nonprofits actually sell? Of course they do. Whether some component of your organization drives revenue through selling, or your ED is simply out drumming up donations during the giving season, at some level every non-profit depends on sales and marketing.My guest on this episode o...2021-11-301h 03

Relish THIS: The Nonprofit Marketing PodcastEp 62: How To Successfully Launch A Product On Amazon With Luke Tierney of Eco D2cI don’t think it’s news that Amazon dominates the online selling game, both here in the United States and around the world. You don’t get to be a $1.75T—yes, that’s trillions of dollars—by slacking.In any case, if you’re launching a consumer product, a little knowledge about how to market it on Amazon can go a long way.On this week’s episode, I talked with Luke Tierney, the Founder and Director of Eco D2C a firm that helps eco-brands bring their products to mark...2021-11-2350 min

Everyone Has A Story - with Roger SargentJennifer Swineford, Founder of Hoosier Web Chic & Certified Marketing ConsultantRoger and guest Jennifer Swineford will be discussing how to execute a strategy to recognize and perpetuate the necessary marketing campaign to compete at HIGHER levels to ensure your business becomes financially viable & sustainable.Connect with Jennifer Swineford through her website at https://hoosierwebchic.com/2021-11-1721 min

Relish THIS: The Nonprofit Marketing PodcastEp 61: Rethink your nonprofit’s revenue streams with Regeanie Corona from Advancing the SeedWhen you’re trying to scale and grow, it can be daunting to think about all the moving parts that need to fall into place for your organization to reach the next level. Fundraising, messaging, outreach, hiring, infrastructure—all of these compound to create a lot of stress. That is, if you haven’t mapped out a plan. On this week’s episode of Relish This, I spoke with Regeanie Corona, the Founder and CEO of Advancing the Seed. Regeanie excels at helping organizations supercharge their revenue str...2021-11-161h 05

Relish THIS: The Nonprofit Marketing PodcastEp 60: Reframe and Remaster Your Messaging To Thrive with Douglas Spencer of Spencer BrennanWhat message are you trying to share with your stakeholders? On this week's Relish This, I chatted with Spencer Brennan, the founder and CEO of Boston agency Douglas Spencer. He and I met on an online group called Nonprofit.ist that enables those working in the nonprofit sector to connect with other nonprofit and purpose-focused experts.Spencer helps mission-driven clients reframe their focus and remaster their messaging so they can thrive in any environment.As you might imagine, he knows all the ins and outs of m...2021-11-0952 min

Relish THIS: The Nonprofit Marketing PodcastEp 59: Manage and fuel your organization’s growth with Goodworld co-founder Richie KendallMy guest today is Richie Kendall, the co-founder of Goodworld, an AMAZING tech stack that helps organizations (both nonprofit and for-profit) manage and fuel their growth.Richie’s platform combines many great features in one platform, making it easier to coordinate your outreach for maximum effect.In my opinion, nonprofit organizations could especially benefit from using Goodworld to have all of their events, social giving, and rounding up campaigns all in one easy-to-view place. This would help to reduce costs and cut down on time wasted learning multiple platforms. 2021-11-0248 min

Relish THIS: The Nonprofit Marketing PodcastEp 58: Sharing your Passion With A Wider Audience: PR and nonprofit outreach with Maya Brook From Slow Food DenverAre you crafting a conversation with all of your audiences? On this episode of Relish This, I talked with Maya Brook, the Executive Director of Slow Food Denver, an organization that helps educate people about their food sources and encourages them to seek out food that is produced using sustainable practices and is available to everyone. Their motto is “We believe in food that is good, clean, and fair for all.” During our conversation, we discussed the different avenues that Slow Food has created to support and prom...2021-10-2653 min

Relish THIS: The Nonprofit Marketing PodcastEp 57: How to build partnerships and expand your mission with Mike Reichert from Wild Bear Nature CenterOn this week's episode, I talked with Mike Reichert, the Director of Operations at Wild Bear Nature Center in Nederland, CO. Wild Bear Nature Center has an ambitious plan to educate people about nature by building a new facility down the street from where I live. (They’re currently running a big capital campaign to raise the necessary funds.) They’ve been active in Nederland for over 27 years, making avid supporters out of the local community and businesses. Drawing on this history to engage partners in the area and expand their...2021-10-1957 min

Relish THIS: The Nonprofit Marketing PodcastEp 56: Remain relevant by running online events with Dave Jensen from Encompass Event GroupAre you hosting an event this year? If not, you should consider doing so. (Within the bounds of safety, of course.)On this week’s episode I talked with Dave Jensen, the CEO of Encompass Events Group. Their company helps nonprofit organizations put on live hybrid and remote events. They offer support and production services to help organizations knock their events out of the park. And listen—if you don’t know how to run an online or hybrid event, but want to, then this is the show...2021-10-121h 00

Relish THIS: The Nonprofit Marketing PodcastEp 55: Keeping your foot on the gas even through the hard times with Angela Forster from Tiny Studio.Are you keeping your foot on the gas? This week I talked with Angela Forster, the co-founder of Tiny Studio. Angela and her business partner, Nancy Rice, have a women-owned business that does lots of work in the nonprofit sector. Since both of us are in the design world, our conversation naturally touched on design trends. We also talked about remote working challenges—and even our mutual love of opera! The biggest takeaway from our conversation was remembering—even in hard times—how important it is to stay c...2021-10-0558 min

Relish THIS: The Nonprofit Marketing PodcastEpisode 54: Running a sweepstake to engage donors with Annie Tukman from TapKatHave you ever thought about generating donations by hosting a sweepstake? (Yes, “sweepstakes” means more than one. 😁)This week we are talking to Annie Tukman, the Sales Director at Tapkat, a platform that runs online sweepstakes for nonprofit organizations. Sweepstakes are great for an organization because they help gamify the donation process. This can make donating more enjoyable for your donors, increase donation amounts, help with list-building, and increase overall engagement with your stakeholders. Our conversation was a comprehensive how-to for running successful sweepstakes—everything from how to acqu...2021-09-2957 min

Relish THIS: The Nonprofit Marketing PodcastEpisode 53: Commit to sharing your story and why it matters with Rhiannon Hendrickson from Orapin Marketing.Have you committed to getting your story out to your stakeholders? Today’s episode of Relish This, we talk to Rhiannon Hendrickson, Founder and CEO of Orapin Marketing, a fantastic PR firm that does a LOT of work in the nonprofit sector. Her firm focuses on helping nonprofits get their stories out to their stakeholders. Orapin’s approach focuses on first getting you to commit to your story, and then helping identify why people should care about what you are up to. Our conversation reminded me that no...2021-09-2258 min

Relish THIS: The Nonprofit Marketing PodcastEpisode 52: Build Trusting Relationships With Core Donors To Get The Job Done Right With Greg Hodgin from Peacebuilding Solutions.Are you cultivating trust with your core stakeholders? On this week's episode we talk to Greg Hodgin, Founder and Executive Director of Peacebuilding Solutions. Peacebuilding Solutions builds success from a platform rooted in solid research. Their teams embed in areas affected by war and crisis, and spend time learning and understanding—not assuming—their stakeholders' needs. Their proactive model has led to them helping to build more sustainable solutions to the real-world problems their beneficiaries face. Their research-focused approach has helped their organization learn how to really...2021-09-1558 min

Relish THIS: The Nonprofit Marketing Podcast51: Tackling Diversity and Inclusion In Your Nonprofit with Mitsu Iwasaki from The American Alpine ClubOn this week's episode we talk to Mitsu Iwasaki, the Executive Director of the American Alpine Club. This organization spent more than 100 years promoting and celebrating mountain climbing and alpine adventure communities and their achievements. Mitsu and I share a passion for the outdoors—for climbing, skilling, and the thrill of reaching any pinnacle. So as you might imagine I had a great time chatting with him about some of our favorite outdoor experiences. We also explored the benefits of marketing in the nonprofit space, and dove...2021-09-0756 min

Relish THIS: The Nonprofit Marketing PodcastEpisode 50: Creating Success At The Intersection Between Marketing And Communications With Ashley Desrosiers And John Russo From Seaside SustainabilityIf you’re a long-time listener, you may remember when we talked with Eric Magers, the Executive Director of Seaside Sustainability a few months ago. At the time we had a great discussion about Seaside’s unique perspective around stakeholder engagement to drive their mission. There was SO much good information in that episode, but we barely scratched the surface! That’s why this week we decided to return to Seaside Sustainability and chat with Ashley Desrosiers and John Russo, two of their mar...2021-09-011h 03

Relish THIS: The Nonprofit Marketing PodcastEp 49: How to Live Your Best Life with David Shurna From No BarriersHere’s a question that most of us don’t take time to ask: Are you living your best life? On this week's episode I talked with David Shurna, one of the Co-Founders of NoBarriers, a nonprofit organization that helps people of all types do exactly that — live their best lives. They have an incredible process that discusses how to have resilience and hope in the face of adversity. David is a great podcaster in his own right and just recently finished his 100th podcast episode, so it was...2021-08-2459 min

Relish THIS: The Nonprofit Marketing PodcastEp 48 How to Run Your Organization Like a For-Profit with Sherry Manning from Global Seed SaversProfits or revenue… What's your organization’s focus? If you can’t answer that question, perhaps you’ll enjoy this week’s episode of Relish This. I had a great, all-encompassing conversation with Sherry Manning, the US Executive Director of Global Seed Savers. They are a really cool organization that helps farmers stockpile and diversify their seed stock to ensure farming can continue year after year. Most of their work is based in the Philippines and Sherry manages their US branch – focused on engagement and building awareness of th...2021-08-171h 02

Relish THIS: The Nonprofit Marketing PodcastEp 47: How Franchise Ownership Can Fund Aspirational and Philanthropic Dreams with David Weaver from Franchoice.Here’s an episode that is a little off the beaten track. Today I talked with David Weaver, a representative of Franchoice, a for-profit company that helps people buy franchises. I wanted to have David on because he provides a unique perspective on the opportunities that business or franchise ownership can provide. He's been around the block and sees how franchise ownership can create the flexibility and freedom you need to fund bigger things—building a legacy, funding a Foundation, or supplying a steady income stream to fuel your no...2021-08-101h 14

Relish THIS: The Nonprofit Marketing PodcastEp 46: Maintain Momentum, Build Your Audience, and Prevent Burnout Through Small Wins with Setsuko Hata Executive Director of We Are From The EarthOn this week's episode I had a great conversation with Setsuko Hata, the Executive Director of We Are From the Earth. WAFTE is building a social media platform that helps people cultivate compassion and live a socially conscious lifestyle. Yes, you can connect with like-minded people there, but the platform is focused primarily on educational resources and content that encourages idea-sharing and community-building. This is a really ambitious idea—but, admittedly, Setsuko is facing challenges around developing an app and platform with which people will interact. A lot...2021-08-0347 min

Relish THIS: The Nonprofit Marketing PodcastEp 45: Learning How To Identify And Nurture your Ideal Audience With Julia Keller From Mindful YouthThis week’s episode I talk to Julia Keller, one of the founders of the Mindful Youth Institute. They are teeing up a lot of great opportunities to address bullying behavior—and to help potential bullies find a different path. Their organization is fairly new so we had a great conversation discussing every facet of the audience engagement cycle. In particular we spoke about how their organization can tell their story, build their mailing list, and create engagement and support by Bonding with stakeholders. This episode is jam packed with inform...2021-07-271h 03

Relish THIS: The Nonprofit Marketing PodcastEp 44: Creating a compelling story through marketing and communication with Mark Eller from Leave No Trace.Here at Relish we try hard to adopt sustainable practices, recycle, and reuse as best we can. Generally speaking, we do our best to minimize the impact we have on the planet.I bring it up because I had a fun conversation today with Mark Eller, the Memberships, Major Gifts, and Foundations Director at Leave No Trace Center for Outdoor Ethics. Leave No Trace is easily one of my favorite organizations, because they teach people about interacting with our natural spaces with more care and consideration. Mark brings a ton o...2021-07-201h 03

Relish THIS: The Nonprofit Marketing PodcastEp 43 Leverage Your Most Powerful Asset, Your Mailing List, With Sarah Murray from Women’s Wilderness.Your email list is a powerful asset. But if you’re like many organizations, you’re not making the most of it. After all—what’s better than an engaged audience, all of whom have raised their hands to be part of your program?Today's guest is Sarah Murray, Executive Director of Women's Wilderness. WW is an amazing organization that helps women and girls become their strongest, best selves by teaching and immersing them in the great outdoors.Sarah and I talked a lot about the opportunities in their list, and how...2021-07-1355 min

Relish THIS: The Nonprofit Marketing PodcastEp 42: Creating Multiple Avenues of Engagement For Stakeholders With Mike Fye From Big Brothers Big SistersBig Brothers Big Sisters has been around for over 100 years, and my guest today had a LOT of great history to share. Mike Fye is the Director of Corporate Sponsorships at BBBS Colorado. They are doing some fantastic things to mentor kids and help them navigate the world.Not only that, Mike understands how to craft content to help fill in the whole picture of what BBBS does, and explain how they need more support than just volunteering as a Big Brother or Big Sister. Many nonprofits miss this kind o...2021-07-061h 00

Relish THIS: The Nonprofit Marketing PodcastEp 41: Finding Common Connections To Build Stronger Relationships With Tim Kugler from Gunnison Valley Trails AssociationFabulous episode today with Tim Kugler, the Executive Director of Gunnison Valley Trails Association.This show made me think about relationships and how quickly they develop when you look for common ground. You see, Tim and I have quite a bit of overlap. I grew up in Gunnison, where Tim’s organization is based, and I’m as passionate about the outdoors as he is. I also get up to a lot of the same shenanigans as he does, and coincidentally I serve on the Board of the Nederland Area Trails Organization (nedtrails.org...2021-06-2956 min

Relish THIS: The Nonprofit Marketing PodcastEp 40: Keeping Your Stakeholders Engaged Year Round With Gillian Winbourn from Together We CountHow can you keep your stakeholders engaged?On today's episode I speak with Gillian Winbourn, the Executive Director of Together We Count, a unique organization that creates and motivates coalitions to help with the Census every 10 years. The cyclical nature of the Census means long periods of almost no interest from the public—punctuated relatively short bursts of interest and action. So Together We Count has some really interesting challenges around inspiring stakeholders and keeping them interested throughout the years.These challenges present a really good opp...2021-06-221h 01

Relish THIS: The Nonprofit Marketing PodcastSpecial Ep: Get Control Of Your ROI To Improve Your Organization's Performance With Tim Sarrantonio from NeonOneMy guest today is Tim Sarrantonio, Head of Partnerships and Business at NeonOne.Tim is a veritable font of knowledge about the nonprofit space and NeonOne is a really amazing resource for nonprofits looking to supercharge their ability to reach, connect with, and engage their stakeholders. (Just like I wrote about in my book, Mission Uncomfortable, available at missionuncomfortablebook.com.)We’re releasing this episode a bit early because there’s some great stuff included which I think can benefit every nonprofit. You’ll learn how to hel...2021-06-1847 min

Relish THIS: The Nonprofit Marketing PodcastEp 39: Develop Your Organization’s Culture To Further Your Mission With The Apollo FoundationCulture is an important ingredient in every business—and it’s an area that sometimes gets overlooked in the nonprofit space. After all, nonprofits are steeped in the culture of philanthropy and altruism, right?There's more to creating a great culture than just assuming all of your stakeholders will be aligned because you give back.Today's show features a team of young go-getters from the Apollo Foundation. This group of high schoolers saw an opportunity to help bring education to those in need around the world. So they founded their organization to improve access to STEM...2021-06-151h 12

Relish THIS: The Nonprofit Marketing PodcastEp 38: Bring Stakeholders In Early And Engage Them Ongoing with Bill Woolf From The Space Force AssociationI had a super-fun conversation on Relish This today with Bill Woolf, Founder and President of Space Force Association.The SFA is helping to build awareness around the importance of having a strong, protective presence as more and more starts to happen outside of earth's atmosphere.Bill and I talked about ways to engage people early in their exploration into the realm of space, and how each phase of the audience engagement cycle is important if you want to take people from interested to fully engaged with your organization.2021-06-0858 min

Relish THIS: The Nonprofit Marketing PodcastEp 37: Stand Out And Improve Engagement By Having A Real Conversation With Emily Taylor of Teeny BigHow do you stand out in a sea of communication? On this week’s episode of Relish This, I had a fun conversation with Emily Taylor. She’s the Principal of Teeny Big, an organization that focuses on turning lackluster partners into passionate supporters. Emily works a lot with the Audience Engagement Cycle—or what they call a Pathway—to connect with stakeholders and create deeper, more meaningful connections and stakeholder engagement. Our conversation centered around escalating engagement. We discussed how to create intentional messaging to attract and connect with specific stakeholders. The goal, of co...2021-06-011h 00

Relish THIS: The Nonprofit Marketing PodcastEp 36: Creating Experiences To Drive Donor Engagement With Keegan Guizard From College SkateboardsHow are you enriching your stakeholders’ experience? On this week’s episode of Relish This, we talk to Keegan Guizard. Keenan is on the Board of the College Skateboarding Educational Foundation, an organization that helps get skaters college scholarships. You’d be forgiven for thinking there was no real-world application for pushing your boundaries in competitive and adventure sports. But when you look at what you can learn when you test the limits of your abilities, it’s easy to see how it’s not much different from the process of getting a...2021-05-251h 00

Relish THIS: The Nonprofit Marketing PodcastEp 35: Engaging Stakeholders by Addressing ALL Their Motivations with Eric Magers from Seaside Sustainability and STEM Honor SocietyMy guest today is Eric Magers, the Executive Director of Seaside Sustainability and the Founder and CEO of the National STEM Honor Society. (I think it's fair to say that he has A LOT going on.) Eric focuses on creating multiple ways for people to “get into” these organizations and give. By tapping into multiple motivations—like training, accreditation, and philanthropic behavior— and weaving them together, you can make it easier for people to get excited and become more directly engaged. This will enhance your ability to bring people in and stay financially healthy. Eric and I had...2021-05-1857 min

Relish THIS: The Nonprofit Marketing PodcastEp 34: Creating meaningful relationships with Elaine Brewer from the Humble WarriorGood marketing is all about relationship-building, isn’t it?On today’s episode, I had the opportunity to talk to Elaine Brewer, one of the founders of Humble Warrior Wellness Center, who reminded me that’s exactly what marketing is about. The Wellness Center helps veterans and first responders with their mental and physical health, by offering resources, services, and classes. Interestingly, Elaine’s organization just launched—so they’re addressing some daunting challenges. In a nutshell, they’re trying to raise money, navigate the pandemic, and build relationships and connections all at once. That’s bee...2021-05-111h 04

Relish THIS: The Nonprofit Marketing PodcastEp 33: Getting Creative with Ryan O’Donoghue from 1st Descents and Stoke brokerToday’s guest today is Ryan O'Donoghue, CEO of both the nonprofit First Descents and the for-profit company Stoke Broker. First Descents provides life-changing outdoor adventures for young adults impacted by cancer and other serious health conditions. Stoke Broker takes the wealth of expertise First Descents has developed over the past 20 years and applies it outside of the nonprofit space. Profits from Stokebroker, an adventure travel company, are then funneled back into FD to further fuel their mission.It’s an interesting model that recognizes how work in the nonprofit space can be applied to creat...2021-05-041h 02

Relish THIS: The Nonprofit Marketing PodcastEp 32: Creating Opportunities To Always Give A Little More With Peter Downing From Suffer BetterIs there a way that you can give a little extra today? My guest on today’s episode is Peter Downing, the Founder of Suffer Better. Suffer Better inspires athletes to give their all (plus a bit more through charitable contributions and volunteer time).On the call we discussed a simple idea that can pay big benefits for nonprofits—giving stakeholders multiple ways to participate. Suffer Better does this by putting on races, selling merchandise, providing volunteer opportunities, encouraging special engagement and outrea...2021-04-271h 04

Relish THIS: The Nonprofit Marketing PodcastEp 31: Want To Share Your Mission? Just Ask Your Stakeholders With Dave Elmore From Paradox SportsAre you missing opportunities to build relationships with your stakeholders?On today's episode, I spoke with Dave Elmore, the Executive Director of Paradox Sports.Paradox exists to increase climbing access for those with disabilities, expanding access to adaptive climbing programs and national climbing trips nationwide.Paradox already does a great job with relationship-building and nurturing its stakeholders into the Inspire Phase of their Audience Engagement Cycle. In the episode, we discussed the ways organizations can leverage their stakeholders’ empathy and encourage them to spread the Paradox Sports mission to others. Here’s the...2021-04-201h 01

Relish THIS: The Nonprofit Marketing PodcastEp 30: Mission Uncomfortable: The New Book By Relish StudioThis week on a special episode of Relish This, Relish Studio’s marketing expert, James Lopez takes the reins…To chat with Stu about his new book! Mission Uncomfortable: How nonprofits can embrace purpose-driven marketing to survive and thrive has been in the works for a while—And Stu is beyond proud that it’s finally here and ready to share with you. Mission Uncomfortable is packed full of useful information and tools that nonprofits like yours (and purpose-dr...2021-04-1328 min

Relish THIS: The Nonprofit Marketing PodcastEp 29: Leverage and Utilize Your Team’s Collective Knowledge For Better Connections and Growth with Danielle Graczyk of Canine Inspired ChangeI find myself falling into the “easy” trap all the time.If I can do something easily, the thinking goes, it couldn’t possibly be worth anything, right?But what seems simple to me may actually be incredibly valuable to someone else who hasn’t been steeped in marketing for the past 30 years. On today’s show, my guest is Danielle Graczyk, the Founder of Canine Inspired Change. Her organization uses the healing power of dogs to help vulnerable youth create better connections with their communities....2021-04-061h 05

Relish THIS: The Nonprofit Marketing PodcastEP 28: Building Trusting Relationships With David Facunle of Womb Work ProductionsAt Relish Studio, we like to think of marketing as a relationship-building activity.And when you’re building a relationship, there’s no better way to slam the breaks on creating a bond than to ask too much too soon.Today’s guest is David Fakunle, the Executive Director of Womb Work Productions. His organization is doing some great performing arts work in Baltimore (and the rest of Maryland) to heal and empower youth, families, and communities.David’s team fosters social change th...2021-03-301h 05

Relish THIS: The Nonprofit Marketing PodcastEp 27: Overcoming Your Nonprofit’s Legal Hurdles with Christian LeFer from Instant NonProfitAs you surely know, starting a nonprofit can be challenging. Nonprofit leaders usually find themselves with way too much to do—and too little time and expertise to tackle every detail. That would be frustrating at the best of times, but even more so when you just want to get your organization up and running so you can start doing good for the world.That’s why my guest today, Christian LeFer, created Instant Nonprofit. His business helps those creating and working within...2021-03-2557 min

Relish THIS: The Nonprofit Marketing PodcastEp 26: Leveraging and Repurposing to Get The Most Out of Your Assets. A conversation with Francie Saunders of Ubiquitous EmpowermentAre you getting everything you can out of the materials you produce?On today's show I had a fun conversation with Francie Saunders, one of the founders of Ubiquitous Empowerment. They’re an up-and-coming organization focused on helping under-served youth communities live happier, healthier lives through increased access to sexual health education and services.The bulk of our conversation centered around all of the momentum Ubiquitous Empowerment built on social during their research phase—and how to leverage and repurpose the materials they create to get the most out of ever...2021-03-231h 04