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Stuart Brauer

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The Coaches Corner University Podcast
The Coaches Corner University PodcastThe Simple Fixes to Complex Coaching Business Problems - Stuart BrauerToday I sat down with Stuart Brauer, founder of WTF Gym Talk and The Gym Real Estate Company. Stuart has 18+ years of experience in the fitness industry, where he owned his own gyms for a decade in Charlotte, NC and started a media and business consulting handle, WTF GYM TALK. Stu used the cash flow from his gym to purchase commercial real estate, which allowed him to "retire" from gym ownership at age 35. In 2021, he founded The Gym Real Estate Company to assist gym owners in leasing and purchasing buildings across the US.We discussed:00:01 – Stu’s ba...
2025-10-141h 08The Coaches Corner University Podcast
The Coaches Corner University PodcastThe Simple Fixes to Complex Coaching Business Problems - Stuart BrauerToday I sat down with Stuart Brauer, founder of WTF Gym Talk and The Gym Real Estate Company. Stuart has 18+ years of experience in the fitness industry, where he owned his own gyms for a decade in Charlotte, NC and started a media and business consulting handle, WTF GYM TALK. Stu used the cash flow from his gym to purchase commercial real estate, which allowed him to "retire" from gym ownership at age 35. In 2021, he founded The Gym Real Estate Company to assist gym owners in leasing and purchasing buildings across the US.We discussed:00:01 – Stu’s ba...
2025-10-141h 08Live Life in Motion
Live Life in Motion171. Stuart Brauer : Owner & Founder of WTF Gym Talk and The Gym Real Estate CompanyThis week I am joined by Stuart Brauer! Stuart is an entrepreneur, and he has founded several businesses in the fitness industry. He is the host and founder of WTF Gym Talk, an online podcast and resource for gym owners to help them grow and build their business. Stuart’s experience makes him a great resource and consultant within the industry. He also runs The Gym Real Estate Company where he helps gym owners lease and buy buildings.   Stuart Brauer: https://www.instagram.com/wtfgymtalk/   Pelham Medical Center ht...
2024-02-2849 minWTF Gym Talk
WTF Gym TalkActive Life Professionals Make More Money + Impact w/ Sean PastuchToday's guest has been on the podcast several times, but this time I asked Sean Pastuch, founder of Active Life, to come on and clarify a few misconceptions I had about his ALP (Active Life Professional) credential and where these uniquely qualified indivudals will go in the fitness industry. ***THERE'S A SURPRISE ELEMENT TO THE PODCAST AT THE VERY END*** https://activelifeprofessional.com/stu-brauer-al-p-scholarship-giveaway-2/ ----------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  Fo...
2023-11-031h 04Hardbat Athletics: Inside and Out
Hardbat Athletics: Inside and OutEp. 16 | The Benefits of Tempo Training w/ Stuart BrauerStuart Brauer owned Urban Mvmnt, a microgym in Charlotte, North Carolina. He is the founder of WTF gym talk, a gym mentorship business focused on helping microgyms find success in the fitness industry. Stuart has created Microgym University, an affordable platform and community for gym owners to learn the basics in all aspects of business, sales, and marketing. Stuart has also launched The Gym Real Estate Company designed to help gym owners buy land and property for their spaces. Stu and I talk about his unique beliefs in fitness, how he incorperates tempo training into his own training, along...
2022-12-1957 minWTF Gym Talk
WTF Gym TalkClass Registration and Cancellation PoliciesCOVID has done some positive things for the microgym industry IMO - one of them being the integration of class reservation policies, cancellation fees and increased operational capacity. If you're looking to have a smooth integration with these new operations, def. give this episode a listen. 
2020-09-0711 minWTF Gym Talk
WTF Gym TalkI've Got A New Show In The WorksCurrently working on a brand new show for you fuckers and would love to get some feedback! 
2020-09-0414 minWTF Gym Talk
WTF Gym TalkBranding With Boris - Ep. 04 - Case Study: Ragin' Fitness Co.On this lengthy episode of Branding With Boris, we take a comprehensive look at the complete rebranding process one of his recent clients just undertook - Ragin' Fitness Co. While the audio to this episode is great, it will certainly help to see the visuals of the brand assets that were created for this rebrand. There is a full video version available on my YouTube Channel for those who want to see the new branding assets.  If you're in need of digital rebranding, contact my man Boris at Metcon Creative.  
2020-09-031h 14WTF Gym Talk
WTF Gym TalkLife Beyond Owning A Microgym With Ryan WebberRyan Webber is a former microgym owner and opted to leave the industry after 5 years.  He then took a deep dive into creative content, videography and marketing tactics.  Fast forward to today, where thousands of owners are closing down their business and asking themselves "What's next for me?" - I thought this conversation was the perfect segway. If you'd like to get in contact with Ryan, check out www.ryanwebbermarketing.com or Instagram @ryanwebbermarketing 
2020-09-021h 04WTF Gym Talk
WTF Gym TalkRachele Brenke Talks Lawyer Talk Regarding Your Affiliate/License Agreements vs. FranchisingRachele is a badass.  I think that's how I exactly described her in her first appearance on my podcast.  Cancer survivor, Ironwoman, lawyer to the fitness industry, loves to swear....she's my kind of people. On this episode we jam on COVID related topics and then deep dive into the license vs. franchise discussion, how CrossFit gyms might fare in their new license scenario and what to consider if you'd like to expand your brand with OPM (other people's money). Need a lawyer for your fitness brand?  Contact Rachele here - www.fitlegally.com...
2020-08-2649 minWTF Gym Talk
WTF Gym TalkReflex Radio Is Here To Save Your Shitty Music ExperienceNick and Colleen Sheehan brought together their respective experiences as a DJ & consumer of boutique fitness to create something that literally doesn't exist - an AI DJ app that allows you to create custom mixes to perfect match any workout.  We sat down to discuss the certain issues with music experiences in the fitness industry and talked about the ambitious goals that Reflex Radio has to disrupt the playlist-status-quo solution inside of your gym.  Interested in learning more about Reflex Radio?   Get registered to learn more about their pre-launch here.  Follow alon...
2020-08-2455 minWTF Gym Talk
WTF Gym TalkDon’t Split Your AvatarsAn early morning rant on low barrier to entry classes and the consequence of splitting your avatar.
2020-08-1812 minWTF Gym Talk
WTF Gym TalkSticky Branding with Jeremy MillerSticky Branding is the name of Jeremy's company & his first book.  I was introduced to him by our mutual friend, Alex Cibiri (a successful microgym owner in Canada) whom Jeremy was one of his OG members.  Since them, Jeremy has gone on to write another book - Brand New Name.  A step-by-step guide to come up with a name for your new business. We touch on Brand New Name, but mainly stick around the topic of COVID and the need to attach yourself to a established brand or establish your own. www...
2020-08-0755 minWTF Gym Talk
WTF Gym TalkCopywriting For MicrogymsWTF Gym Talk is now offering copywriting services for microgyms.   I breakdown the entire service offering + also give a complete "do it yourself" to those who prefer a DIY method.  Interested in us creating 30 pieces of unique copy for your social media?   Shoot me a DM on Instagram @wtfgymtalk 
2020-08-0715 minWTF Gym Talk
WTF Gym TalkFucking Up + OvercorrectingI recently had a rookie level fuckup at Urban MVMNT and I want to share my perspective on when your business fucks up and you have to overcorrect to remedy your relationship with the customer. 
2020-08-0613 minWTF Gym Talk
WTF Gym TalkWhat Would You Do If You Went Out Of Business?An honest discussion about a possible outcome...
2020-08-0412 minWTF Gym Talk
WTF Gym TalkJammin' With Joe - Ep. 205Joe and I kick up a bunch of different topics that revolve around the new world order of fitness during the coronavirus pandemic. 
2020-07-311h 05WTF Gym Talk
WTF Gym TalkWest Kept Secret Shares The Secret To Staying NicheMarissa West create a new workout concept out of her garage that combined pilates, HIIT, boxing, cardio, etc... A few years later, she met Heidi. Together, these two women have taken the boutique fitness scene in Charlotte, NC by storm and created a cult-like following. Their high-end, high-cost boutique workout experience has braved the pandemic of 2020 and they are currently moving into a larger, new facility. The girls stopped by Urban MVMNT (my microgym in Charlotte, NC) and I got to know their background and how their brand has maintained such...
2020-07-271h 07WTF Gym Talk
WTF Gym TalkWhat's Your Brand's Belief In Fitness?So for everyone in the CrossFit realm, you fell in love with the belief in fitness that GG created. Perfect. You found a match. You affiliated. The rest is history. For those of you who went down the de-affiliating/rebranding route - my question to you is this.. What is your belief in fitness? If your belief in fitness is an exact replica of your previous model, that's fine...as long as your 'rebrand' was meant to simply change the naming convention away from CrossFit. But for those who...
2020-07-2314 minWTF Gym Talk
WTF Gym TalkJohn Briggs and I Discuss Money In A COVID WorldJohn Briggs owns Incite Tax, a CPA firm that handles the bookkeeping and annual taxes for variety of businesses, specifically - microgyms. They utilize an accounting strategy called Profit First. In fact, John recently wrote a book called Profit First For Microgyms that I highly recommend you grab. In this episode we discuss some of the more pertinent topics surrounding money and microgyms during the pandemic. 
2020-07-2244 minWTF Gym Talk
WTF Gym TalkMike Jones Gives A Deep Dive On The Torpedo & How Alchemy 365 Is Handling COVIDMike Jones is no stranger to my audience.   He's a colleague and friend whom I have the upmost respect for as an industry leader and it was great to chop with up with him again regarding the specifics around the Torpedo - a truly unique device in the fitness industry that was created to alleviate his operational capacity issues with Alchemy 365. We also catch up with how his microgym brand is handling the current 2020 pandemic.  www.alchemy365.com @alchemy365 
2020-07-1555 minWTF Gym Talk
WTF Gym TalkDan Vinson, Founder of Monkii, Is Disrupting The At-Home Workout Equipment MarketDan Vinson is a wild man - a former wilderness ranger and wildland firefighter, Division 1 lacrosse athlete and CrossFit trainer.  All of these unique experiences brought Dan and his co-founder to the realization that the current market of suspension trainers (think TRX) were missing something and that something was going to be basis for creating Monkii.co  Check them out at @monkii.co
2020-07-1037 minWTF Gym Talk
WTF Gym TalkMy Current Take on Facebook MarketingA simple yet informational rant on how I'm looking at Facebook advertising within the microgym industry and specifically for my own microgym - Urban MVMNT. 
2020-07-0912 minWTF Gym Talk
WTF Gym TalkI Haven't Met Many Kool-Aid Drinking CrossFitters That I Like, But Chuck Bennington Is Definitely One Of Them.Chuck Bennington has an impressive story that takes him from DUI's, substance abuse and hitting rock bottom - to finding salvation within fitness - and now is one of the key figureheads for The Gymnastics Course that has historically been one of CrossFit HQ's premiere training arms. While I typically can't stand Kool-Aid drinkers of any variety, Chuck is a guy that I could get stuck in a car ride with for hours and be grateful. His perspective on CrossFit's current conundrum, the microgym industry and life in general is practical and refreshing. ...
2020-07-0658 minWTF Gym Talk
WTF Gym TalkIf You Care About The Quality of Your Coaching, Then You're A Fucking Loser.Hear me out...
2020-07-0315 minWTF Gym Talk
WTF Gym TalkFuck Your Community, Show Me Your Culture.This has been one of my main mantras for years now.... You can't control your community.  You can only control your culture. So many microgym brands want to jerk themselves off about how amazing their community is...and I'm not doubting their claim.  But when they realize that community and culture are two different things and that community is actually the item you want to spend the least amount of effort on (as it should just be a direct consequence of your culture that requires little to no work)...that's when the light bulb starts cl...
2020-07-0115 minWTF Gym Talk
WTF Gym TalkBack to Business - Catching UpIt's been 10 days since I dropped a podcast and a lot of shit has gone down since then.  Time to catch up.
2020-06-3018 minWTF Gym Talk
WTF Gym TalkJammin' With Joe - Ep. 499Joe Tebaldi and I kick off another episode by addressing the current CrossFit HQ meltdown that has transpired over the past few weeks and then we get deep into Joe's effort at creating a startup incubator for online fitness companies.  Check out all the awesome shit that Joe and his companies are doing within the microgym community: www.flexx.co @studiobyflexx www.joetebaldi.com @joetebaldi
2020-06-191h 05WTF Gym Talk
WTF Gym TalkBranding With Boris - Ep. 03So we are deep within the COVID pandemic and gyms are starting to come back online...but what does that messaging look like?   Boris and I jam on a plethora of topics that are all very relevant for any microgym that is close to opening or early on in their re-opening as it relates to brand storytelling.  If you think Boris sounds like a smart motherfucker and you'd like to talk to him about re-designing your brand assets?  Check out Metcon Creative.
2020-06-161h 03WTF Gym Talk
WTF Gym TalkConsidering Re-Branding?If you're one of the many CrossFit affiliates that are considering re-branding in light of the recent CFHQ shitstorm, I have a few things you should consider...
2020-06-1216 minWTF Gym Talk
WTF Gym Talk2020 Is Savage - Monday Thoughts After The CF ImplosionSo the big news...in addition to COVID, space shuttles, George Floyd, riots, etc - the PR meltdown that occurred with the CEO of CrossFit, Greg Glassman. Here are my initial thoughts.  
2020-06-0916 minWTF Gym Talk
WTF Gym TalkA COVID Conversation with Jason FernandezJason Fernandez is the owner of CrossFit Rife, a senior member of CFHQ seminar staff and the co-host of The Best Hour of Their Day Podcast....he's also a dude a respect tremendously. Mainly, because we don't always agree on every topic, but we are both able to hold our position and respect our counterparts opinion and engage in some seriously valuable conversation. While Jason and myself are fucking tired of talking about COVID, our conversation hangs around the topic and some of the areas that we don't see getting enough discussion...
2020-06-0555 minWTF Gym Talk
WTF Gym TalkRunning Outdoor Workouts During COVIDMany of you are still under a state mandated phased plan where you are having to operate outdoors to scale your service offering, myself included. So for now, let's talk a bit about how I'm thinking about conducting these outdoor workout sessions. 
2020-06-0310 minWTF Gym Talk
WTF Gym TalkThe New COVID Floor Layout For Microgyms12 months ago I announced that I was going to be making a 'Pick Your Spot' model at Urban MVMNT (my microgym) and placing numbered, vinyl squares on the floor to create a new type of floor layout + higher operational capacity. I was fucking ridiculed.   "You're insane.  That's never going to work!" "Why would you do that?  It makes no sense." Fast forward to COVID.... How ya like me now, fuckers?
2020-06-0110 minWTF Gym Talk
WTF Gym TalkLead Acquisition When You Re-OpenI think it's about time we start discussing the macro-level strategy that I believe is going to be crucial in acquiring new leads once your microgym is re-open after mandatory COVID shutdown.    
2020-05-2111 minWTF Gym Talk
WTF Gym TalkBack to Business - What I'm Up To With The Future of Urban MVMNTAn insight into what's been going on in my mind regarding the future of Urban MVMNT, creating more rent roll income in my building, how we are going to franchise/license and just some other things that I'm working on now.
2020-05-1914 minWTF Gym Talk
WTF Gym TalkTalking To Myself - Ep 08 - COVID ObservationsComing up on the closing of the 2nd quarter in 2020 has me thinking about the overall timeline that microgym owners have experienced in COVID and wanted to share some of my observations and thoughts leading into the future.
2020-05-1448 minWTF Gym Talk
WTF Gym TalkBeing a 1st Phorm Athlete & Developing Your Own BrandAn impromptu jam sesh with a good friend of mine, Dave Hurt.  Dave is a former franchise owner in the bar industry, work a full 9-5 job, a father, husband and sponsored 1st Phorm athlete. His micro-influencer popularity surrounding bodybuilding, nutrition, goofing off, family and business has grown over the years and now he's ready to step out on his own and finally turn his personal brand into a business.  @imdavehurt 
2020-05-1343 minWTF Gym Talk
WTF Gym TalkBack To Business - The New Review You Need On GoogleSeriously, don't under-think this and gloss over it.   This is going to be a crucial play for you when it comes to new client acquisition in a post-COVID world. 
2020-05-1306 minWTF Gym Talk
WTF Gym TalkBack to Businesses - Copywriting For Microgym OwnersEnough COVID talk for a minute, let's get back to businesses and discuss copywriting for your microgym. 
2020-05-1108 minWTF Gym Talk
WTF Gym TalkI'm No COVID Expert, But You Need These 3 Things Before You Re-OpenFor the microgyms that are opening up without having these 3 items in alignment, please go fist yourself. 
2020-05-0814 minWTF Gym Talk
WTF Gym TalkMike Arce x COVID CatchupMy man Mike Arce, founder of Loud Rumor, and myself jam on the microgym scene as we slowly start to transition into this new phase of COVID where states are slowly starting to release restrictions and open up fitness facilitates. 
2020-05-061h 06WTF Gym Talk
WTF Gym TalkExcited to Re-Open? Think About This Shit First.I know microgym owners are all foaming at the mouth to get open, but make sure you're considering these three items before you do so.
2020-05-0512 minWTF Gym Talk
WTF Gym TalkCrisis Creates CreativityNot gonna lie, this whole COVID thing isn't all that bad from where I'm standing. Yes, the deaths and sickness and economy taking a shit and the hardship and all those other things are horrible. But from my view of the world - that exists primarily in the microgym industry - I'm seeing some positives come out of this whole thing.
2020-05-0112 minThe Fitness Founders Podcast
The Fitness Founders PodcastStuart Brauer on Why Your Brand Needs to Engage Your Members Stuart Brauer always brings a lot of energy to every conversation about running a fitness business and we were happy to have him back on the show to talk about the current state of play in the fitness world.  He is the owner of WTF Gym Talk, an all-round resource for those looking to grow a real fitness business. He is also the owner of Urban MVMNT, a fitness studio in Charlotte, North Carolina.  Stuart talks to us about providing value for members when they go online, ways to keep your customers loyal and how to...
2020-04-3024 minTribe Method: A Podcast For Gym Owners
Tribe Method: A Podcast For Gym OwnersEp #17 - Jason Khalipa & Stuart Brauer - COVID-19 Business Response: Securing & Building Your GymJason Khalipa, owner of NCFIT, and Stuart Brauer, Owner of Urban MVMNT & WTF Gym Talk, join Triib to talk about the state of the boutique fitness world. You'll learn what you can do today to protect your business while gaining clarity on 'what's next' with insights into cost-cutting, content, and community.
2020-04-2758 minWTF Gym Talk
WTF Gym TalkJeff Binek x Adding A Low Barrier Offer To Your CrossFit GymJeff Binek owns two successful CrossFit affiliates in Columbus, OH and has also made the move to purchase one of the buildings his gyms are located within.  Sounds like a smart guy, right? He is.  I've had the pleasure of working with Jeff when he was wanting to develop and establish a LBE model inside of his CrossFit business and on today's interview we dive deep into how that looks, why it happened and what Jeff learned along the way. 
2020-04-2258 minWTF Gym Talk
WTF Gym TalkPhase 1 Re-Opening...Don’t Cream Your Jeans Just YetSo the president has laid out a rough plan for how gyms can open back up during coronavirus-mania. I am as excited as anybody to get life back to out was, but I think we need to be thinking of a few things first
2020-04-2009 minWTF Gym Talk
WTF Gym TalkJammin With Joe - Ep. 392Studio is now live.  Not sure what Studio is?  It's a free platform that is going to change the way you deliver your remote /digital services.  Interested in Studio.  Check it out here.
2020-04-1750 minWTF Gym Talk
WTF Gym TalkWe Are All SMEs NowDuring the midst of the COVID-19 pandemic, a ton of fuckfaces are coming out of the woodwork claiming to know exactly how to handle this situation and through their tried-and-true methods, they can navigate these scary times for microgym owners. Fuck that.  Here's why...
2020-04-1213 minWTF Gym Talk
WTF Gym TalkBranding With Boris - Ep. 02Amid the COVID-19 crisis, Boris and I jam on what it looks like when you can't lead with the material elements that made your brick+mortar fitness facility sellable. What do microgyms do when sales are significantly halted and retention becomes the biggest play? We look at other global brands and analyze how they are handling their messaging during this pandemic. Also, how to start thinking about your brand's messaging during this - knowing that it has to evolve beyond fitness.  Interested in brand work with Boris?  Contact hi...
2020-04-0352 minWTF Gym Talk
WTF Gym TalkThe Future of the Microgym Industry x Fittest Of The Coast KeynoteA recent keynote I did for the Fittest of the Coast competition in Charleston, SC in early March, 2020.    Big thanks to the Fittest of the Coast and Iron Bridge CrossFit  for having me down! *note: this keynote was delivered pre-COVID-19-palooza, but damn what a timely occurrence to deliver a "Future of the Microgym Industry" presentation. 
2020-03-301h 29WTF Gym Talk
WTF Gym TalkCreating COVID ContentAs of 3/25/20 - these are my thoughts on what a microgym should be doing from a content perspective to continue to provide a high-end service to it's members. 
2020-03-2614 minWTF Gym Talk
WTF Gym TalkUpdated Thoughts/Ideas On COVID-19Here's where I sit on COVID-19 currently as of March 16th, 2020 and why I don't recommend only using live broadcasts for remote fitness services. 
2020-03-1711 minWTF Gym Talk
WTF Gym TalkHow Your Gym Needs to Handle Social Distancing Due to COVID-19As of March 14th, 2020, the COVID-19 shit show has many microgym owners scared and confused as to what the future holds.  I truly believe we are going to see many small businesses suffer during this time and I think people practicing social distancing will be the dagger.  Here's what I recommend we do to offset cancellations during this time.
2020-03-1408 minWTF Gym Talk
WTF Gym TalkHe Thought He Could Steal From Me And Get Away With It!Recently was tipped off that a microgym had downloaded and stolen marketing videos from Urban MVMNT and Alchemy 365, put their own logos and bumpers on them and were running them as their own. Well, I just so happened to have my camera nearby and a few cocktails in me which turned what would have been a boring evening into a fun filled conversation with the lazy fucker resposible for the theivery.  Enjoy. 
2020-03-1118 minWTF Gym Talk
WTF Gym TalkBe More Than The Status Quo MicrogymSome of my recent content caused some owners to disagree with me (weird, right?). And one of those individuals took the time to actually reach out and we had a consructive conversation around the topic of breaking through the status quo that most microgym are bending to...it lead to this podcast.
2020-03-0412 minWTF Gym Talk
WTF Gym TalkSo 27 Gyms Repositioned (Not Rebranded) Away From CrossFit Yesterday...If you haven't heard, a chain of 27 CrossFit affiliates decided to reposition their brand, remove the CrossFit name and go down their own path. Interesting.   Here's my take on it. 
2020-03-0310 minWTF Gym Talk
WTF Gym TalkYour Focus Needs To Be NOT ON YOUR FITNESS, But On Your Business.How many microgym owners are still stealing time from the business and their clients to perfect their own fitness pursuit? Too many. Too many of us are still spending HOURS per day to increase our own fitness, purse some pipedream of being a competitive athlete, etc. Guess what?  You own a business now.  That is your new sport and passion.  Continue to enjoy fitness and stay fitness, it's good for the mind and body...but it's time you really analyze if you're acting selfishly and outside your lane now that you own a bus...
2020-03-0210 minWTF Gym Talk
WTF Gym TalkYou Are NOT Providing The 'Best Hour of Your Day'...It's Complete BullshitSome strong reflection on this notion that microgyms need to be responsible for providing the coveted and widely overused title of 'Best Hour of the Day'. I'm even guilty of this marketing tactic myself - trust me.  But what's important is that we continue to evolve our message and when it hits critical mass (every god damn microgym claiming this), we need to re-eval. 
2020-02-2811 minWTF Gym Talk
WTF Gym TalkI May Be Wrong But I Doubt It with Matt BaitieriOn the inter-webs recently, another content creator in the microgym biz coaching scene and I had a disagreement. That individuals name is Matt Baitieri and he's the owner of Box 2 Business in Australia.   We went back and forth on the quality of content that I see these other biz coaches putting out and why I think they are going to need to step up their game overtime if they want to stay relevant.   Matt shared how he ended up as a "biz coach" and the price you pay when you buy Instagram followers to...
2020-02-271h 04WTF Gym Talk
WTF Gym TalkThe 3 Assets You MUST HAVE for Creative MarketingIf you aren't fucking with these three amazing creative assets in a 2020 world, then you're just asking to lose.   DM me if you want the affiliate link discount for Design Pickle! 
2020-02-2706 minWTF Gym Talk
WTF Gym TalkTalking To Myself - Ep 07 - WHY YOUR NEW CLASS OR BRAND ISN'T WORKINGBig thanks to my man Ben Isabella, owner of Isabella Fitness in NJ, who inspired this segment.   Many of you have created something new recently in regards to a new style of class or a different fitness brand and it's not exactly catching with your current customers....so I decided to drink and rant about it. Full video version on YouTube!  https://www.youtube.com/watch?v=yi_hmMONixU&t=29s
2020-02-2540 minWTF Gym Talk
WTF Gym TalkSean Pastuch x Active Life Rx and Why He Bought Into Brick & MortarSean's a buddy of mine, a smart dude and a respected colleague.   He's also grown an amazingly successful online business - free from all the bullshit overhead of having a brick + mortar. So then why the fuck did he decide to lease a building for his online business? We get into this and tons of other microgym biz nuggets on this episode. Enjoy!  @activeliferx 
2020-02-2148 minWTF Gym Talk
WTF Gym TalkStealing Great Ideas Won't Fix Your Broken BusinessI'll accept credit for leading the charge of microgym owners who want to reposition or rebrand their business - I'm proud of the work I've done in creating content to help you guys see that there are other ways to run brick and mortar fitness. But what I want to make sure you're not doing - is thinking that you can steal a model, or style or brand element - and that it is going to be the cure for your current broken business.
2020-02-2013 minWTF Gym Talk
WTF Gym TalkWhy I Think Creating "The Best Hour Of The Day" Is A Bullshit GoalI used to go after this mantra.  Hell, I even had it painted on wall for my new location. We deliver the "best hour of the day" is a bullshit phrase in my opinion when we really break it down. 
2020-02-2013 minWTF Gym Talk
WTF Gym TalkThe Evolution of Your HR Dept. (Staff!)The most important investment you make in your microgym is your staff - make no mistake about it. So take the time to invest in your business by investing in others.   On this episode on jam on all things HR and the reallocation of payroll to support full-time players in your business. 
2020-02-1918 minWTF Gym Talk
WTF Gym TalkIf You Own A Microgym In 3000 SQFT Or Less, You're In Big TroubleThe title is soaked in clickbait but the topic is completely legit. Barbell intensive, group fitness models need to really consider the micro-level numbers of their business to realize that their love affair with a certain training program may not fit into their 2,500sqft facility from a P&L standpoint. 
2020-02-1715 minWTF Gym Talk
WTF Gym TalkAlfred Wilson (OPEX Concord) & I Jam On The Barbell Being GREAT for Fitness, BAD for BusinessAlfred and I run two completely different fitness business models. He is focusing on the client:coach relationship with a lasting, tailored, specific fitness program... ...And I am not. With that in mind, we have differences of opinions when it comes to the utilization of the barbell.  Check out Alfred's operation at @opex.concord 
2020-02-1454 minWTF Gym Talk
WTF Gym TalkThese Exercises Are Useless For GPP + Operational CapacityThe Snatch, Kipping Handstand Pushup and Back Squat are OVERRATED AS FUCK for a fitness program focused on GPP + Operational Capacity.   Please try to change my mind.
2020-02-1314 minWTF Gym Talk
WTF Gym TalkThis Is Why You Need To Be An Extrovert To Win At This GameYou or someone you hire MUST BE AN EXTROVERT. Must be willing to talk to strangers. To market and sell, direct to the consumer. If you think that your failing microgym is going to resurrect itself while you take the weekends off because you won't participate in off-site marketing plays, you're in for a rude awakening. The New Marketing Funnel that I'm breaking down in it's entirety at my One Day Biz Seminar in Boston, MA on Feb 22nd is re-writing what it means to acquire warm, brand aware leads.
2020-02-1114 minWTF Gym Talk
WTF Gym TalkYour Marketing Goals Are FuckedSo many microgym owners have these visions of 30,40,50 member signups. 100 leads per month at the push of a button. But the fundamental flaw here is too obvious for me not to spit on it. 
2020-02-1015 minWTF Gym Talk
WTF Gym TalkWhy Do You Make Your Fitness Program So Damn ComplicatedKISS. Keep It Simple Stupid. I think the average microgym owner is far too wrapped up in their purist route of a performance enhancing program vs what they avatar client they seek actually wants. Kinda like the butcher who is telling you how his Kobe beef, cured, grain fed, pasture raised hamburger is absolutely the best....but you have to cook it this special way that takes 2 hours....and if you don't pair it with this kind of wine, you'll fuck it all up. See the comparison?
2020-02-0710 minWTF Gym Talk
WTF Gym TalkYour Sales Process on PT First vs Straight To ClassJust some ramblings on how I'm now thinking of the sales process when it comes to PT First vs. Straight to Class... If you want the entire breakdown of this, come to the One Day Biz Seminar in Boston, MA on Feb 22nd. Tickets are still available I think.
2020-02-0616 minWTF Gym Talk
WTF Gym TalkJammin' With Joe - Ep. 3275Not going to lie, we make sure to offend several different groups on this podcast....so yeah, that's a pretty good reason to listen right there. But beyond that we get into how the actual members of your gym dictate your brand, so make sure to develop the right kind of culture to attract the right kind of clientele....
2020-02-051h 03WTF Gym Talk
WTF Gym TalkPutting Branding Before MarketingTowards the end of 2019, I put on a 2 day re-branding summit for microgyms called the SELF MADE SUMMIT.    You might have heard of it.  It was an incredible event and we are considering doing it again next year. A lot of the guts of what was discussed there had to do with the idea of REBRANDING vs REPOSITIONING. This is something I'm going to get deep into at my One Day Biz Seminar in Boston, MA on Feb 22nd - but I think the thing we need to establish first is the difference bet...
2020-02-0313 minWTF Gym Talk
WTF Gym TalkCreating Profit Via Fitness Events with Kyle OlandKyle Oland is a digital marketer by trade, but he has ventured into another entrepreneurial venture that many microgym owners do annually - he is putting on a large scale fitness competition. Now that in and of itself is nothing special.   And he knew that - so he decided to add a unique element. By bringing yours truly to host a business seminar for microgym owners, there is now added value to and more of a reason to attend for his avatar client. Kyle and I jam on the business of e...
2020-01-3139 minWTF Gym Talk
WTF Gym TalkAdam Ludlow and Repositioning His BrandAdam Ludlow is the owner of Rewired Fitness Co.  Formerly known as CrossFit Rewired. He's gone through a journey many of you are considering or are currently on yourself and I wanted to share his story.
2020-01-3048 minWTF Gym Talk
WTF Gym TalkPT First vs. Straight To Class Sales TrainingOne of the main topics I'll be presenting on during my One Day Biz Seminar in Boston, MA on Feb 22nd will be the sales workflow...but this time with a twist. I'll be presenting on the differences between PT First Sales vs. Straight to Class Sales Which model should you be deploying and why.  What to say, do and create in order to manufacture the best first day client experience. How should you execute it,  price it and  get your staff on board. Sales tactics breakdown and training... ...
2020-01-3014 minWTF Gym Talk
WTF Gym TalkGet Leaner With Your BusinessSo many microgyms are bloated, slow and too fat. I'm referring to their business operations, operational capacity, equipment choices and programming methods. 
2020-01-2915 minWTF Gym Talk
WTF Gym TalkA Deep Dive Into The NEW Marketing Funnel For MicrogymsIf you're not able to attend my One Day Biz Seminar in Boston, MA on Feb 22nd - you're missing out.   But I wanted to at least give you a sneakpeek as to what I think you guys need to know about this new (not really new...just updated and better than what you're currently using) marketing funnel that we've used at Urban MVMNT to have the best sales quarter of our existence... And no, this is not limited to my gym's success.   I work with anywhere from 40-60 microgyms per month and have installed the same styl...
2020-01-2813 minWTF Gym Talk
WTF Gym TalkSuck Less At Sales - Part 3The UX (user experience) that leads up to you asking for the prospects money is make or break. In this podcast episode, I break down the best way to create an ideal UX in both a PT First model + group only model. 
2020-01-2708 minWTF Gym Talk
WTF Gym TalkCreate Better ContentI like to think that my work has given enthusiasm, inspiration or dare I say, permission to others who wanted to help microgym owners but just didn't have the balls to hit record and talk into their camera. From my first video back in 2015 to where I am today with WTF Gym Talk, I feel confident in my ability to give content creation advice to others - regardless of who they are trying to reach with their material. Recently, there has been quite the increase in guys talking first person, into their phone, telling gym...
2020-01-2414 minWTF Gym Talk
WTF Gym TalkWhy Your Client Pay For Extra Coaching, NOT FROM YOU!So you're telling me that you have clients who are paying for coaching from someone else other than you?   Well that's embarrassing. 
2020-01-2210 minWTF Gym Talk
WTF Gym TalkProtecting Your IP + TrademarksSo you have something super special that you want to protect huh???
2020-01-2115 minWTF Gym Talk
WTF Gym TalkFireball + Fitness Celebs + WOD on the Waves with Zak LeightonZak Leighton is the co-owner of CrossFit Distinction in Cleveland, OH and a helluva good dude. He's also decided to get into the vacation cruise ship industry by renting milltion dollar yachts and sending thousands of fitness fans out to sea to workout, party and hang out with some of their favorite fitness celebs.  WOD on the Waves was originally a concept I used as comedic relief in my content, but after getting to know Zak and hearing more about what he's created - I got a much better understanding as to what he's selling a...
2020-01-1742 minWTF Gym Talk
WTF Gym TalkSuck Less At Sales - Part 2Are you still waiting till the very end of a prospect's first class or initial consult to show them pricing information? Do you still covet the pricing options like it's some secret relic you can't show them or you'll magically lose the sale cause you won't be able to add value or some other lame fucking bullshit reason? If so...this is for you.  
2020-01-1314 minWTF Gym Talk
WTF Gym TalkBranding With Boris - Ep. 01A new monthly segment that I'll be co-hosting with Boris Kezic, founder of Metcon Creative (the branding firm I've used to help add extensive branding assets to Urban MVMNT as we continue our re-branding journey). On this first episode we get balls deep into some of the common issues we see with microgym owners as they start the rebranding process and talk about some of our favorite sources of inspiration for branding.
2020-01-081h 03WTF Gym Talk
WTF Gym TalkThe New Marketing Funnel For 2020I recently did a vlog on this concept of The New Marketing Funnel For Microgyms and it stirred up quite a response so I wanted to increase the awareness on what I think you guys need to strongly consider if you're looking to drive more traffic into your building without running bullshit gimmicky challenge ads.
2020-01-0716 minWTF Gym Talk
WTF Gym TalkLean Out Your Microgym + Custom TimersDan Uyemura is the CEO of Push Press and one hell of a guy to jam on business with. We go into a plethora of details from the broken business model that most CF Affiliates are running with to leaning out your microgym from a cost perspective and operational capacity.  To learn more about Push Press and the cool shit they're doing - www.pushpress.com 
2019-12-3044 minWTF Gym Talk
WTF Gym TalkOwning a Microgym For 10 Years Is Easier When You Look Like Drew BreesJeremy Hohle is more famous than you. His gym has probably also been around longer than yours. And even though this guy is also a complete bad ass who still attends biz seminars hours after having his appendix removed, he's probably one of the most down to earth, awesome and good dudes I've ever met. Jeremy is the owner of Ragin CrossFit in Lafayette, LA and is the famous Drew Brees doppelgänger you may have seen on the internet or news.  We met at a biz summit earlier in 2019 and th...
2019-12-2754 minWTF Gym Talk
WTF Gym TalkJammin' With Joe - Ep. 12Joe bought a Peleton and we get into what a huge pile of boogey douche he's become because of it....the end. Just kidding. Kinda.    We more or less breakdown the attraction behind Peleton, their recent marketing misfire that caught them some serious negative PR and the brilliance of Elon Musk's Cyber Truck debut.  
2019-12-231h 02WTF Gym Talk
WTF Gym TalkSucks Less At Sales - Part 1Part 1 of a sales specific series that I'm going to cover more on in 2020.   Big picture topics are great, but my fav content to create is specific action items and I think you guys are going to get a lot out of this one. 
2019-12-2008 minWTF Gym Talk
WTF Gym TalkAn Interview With A Coach That Quit My Gym When I RebrandedShannon Kennedy is a badass female, amazing gymnastics coach, a good friend and FORMER employee of CrossFit SouthEnd. The title of this podcast is def. riding the clickbait wave but not really.  Shannon ran the gymnastics program at CFSE and when we made our move to rebrand to Urban MVMNT, specialty classes like Olympic Weightlifting, gymnastics, endurance, etc were not a part of that vision.   So all the SME coaches went buh-bye. In most cases, this becomes a dramatic exit and dissolution of friendships and certainly business relationships.   But not...
2019-12-181h 06WTF Gym Talk
WTF Gym TalkYou're Expecting Too Much From Your B2B Vendors"So Stu, I started working with a new website guy" "Awesome!  How's it going?" "Well, it's OK I guess...but his website isn't getting me any leads" "You realize websites aren't designed to get you leads, right???" "I just figured he'd be able to also help me with some ads and offers and stuff, ya know" "What I know is that you're fucking retarded...sit down, we need to talk"
2019-12-1612 minJason Khalipa Podcast
Jason Khalipa PodcastEpisode 63 | Stuart Brauer | Everything You Need To Know About Creating ContentToday Jason sits down with Stuart Brauer (Stu) to lay out tangible tools gym owners and business owners alike can use to boost their engagement. Having similar backgrounds and much exposure to the fitness industry, Jason and Stuart, provide helpful insight into areas of marketing, community development, and how to stay relevant in the ever-evolving fitness space.
2019-09-2635 minThe Fitness Founders Podcast
The Fitness Founders PodcastStuart Brauer Talks Outside of the Box Organic Lead Generation
2019-07-3117 minChansLogic Culture of Care
ChansLogic Culture of CareBe Bold. Be Disruptive. Be Different. with Stuart Brauer | People Project 010In this episode, of the People Project, I talk with Stuart Brauer about his adventures in the fitness industry and what he's done to go from selling fake report cards in high school to college to the Globo gym industry to park Bootcamp operator and finally to creating his own dynamic! We discuss: -What hold you back from your goals -The cold calculated sales driven Globo gym  From CrossFit to Urban MVMT  -Being disruptive Find out more about Stu: www.wtfgymtalk.com www.urbanmvmnt.com
2018-09-2754 minUnderground Playground Podcast - Listen UP!
Underground Playground Podcast - Listen UP!Listen UP! #16 - Stuart BrauerSteve and Mike are back! Our new season opener is a replay of our Stuart Brauer of WTF Gym Talk podcast from October 11, 2017. Enjoy! Stuart Brauer and WTF Gym Talk is a resource for CrossFit gym owners to find the answers to those "What the F**k!?!" moments that come with owning a gym. He provides an array of services: like, business development Skype calls - consultations (both remote and on-site) - marketing campaigns - coaching development
2018-07-261h 31The Active Life Podcast
The Active Life Podcast049 - Dr. Stuart Brauer - You Need to be More RationalBuckle up for this episode, Stuart Brauer moves fast and he moves intentionally. This episode is absolute must listen for anyone in the fitness business because I have never heard anyone tell it like it is and tell it like it should be like Stuart. His company, WTF Gym Talk is educating fitness professionals on the bottom line, the top line, and every line in between. One line to sum this podcast up; “I love my dog too, but I don’t bring him to the fucking gym and neither should you.”   Stuart can be found a...
2017-10-161h 14