Shows
Event Marketing: RedefinedEP 159 | Design Smarter Experiences That Actually Move PeopleYou can have the biggest booth, flashiest tech, and sleekest design. But if your audience doesn’t feel something, you’ve missed the mark.And right now, too many brands are still playing it safe, checking boxes, or overdesigning without purpose.That’s why we’re zooming in on experiential creative direction: how it’s evolving, what matters more than ever, and why storytelling, empathy, and smart constraints lead to better outcomes.In this conversation, we’re joined again by Stuart Fingerhut, an experiential creative director with 20+ years of experience across tech, automotive, gaming, and...
2025-09-1748 min
Event Marketing: RedefinedEP 140 | Booth Ideation in 2025: Where AI, Storytelling, and Strategy CollideEveryone wants a booth that turns heads, but pulling it off takes more than just flashy lights and bold graphics.Matt teams up with Stuart Fingerhut, Creative Director – Events & Experiences at Production Club, an award-winning creative with two decades of experience designing immersive brand experiences for companies like Google, AWS, and Hyundai.They’ll break down what it really takes to design a booth that connects and converts:✅ Common design mistakes that dilute your brand presence✅ How to use AI as a creative partner—not just a shortcut✅ How to translate...
2025-05-0755 min