Shows
Admatic.ie The Story of Advertising and my part in its downfall.McConnells and Me.Separate podcast that is about McConnells Advertising and its ultimately demise and my role in it, as the buyer/owner. McConnells was the largest Advertising Agency in Irish history started in 1916 and ended in 2009. This is what happened. Produced not with pleasure, but because I was asked repeatedly (!) and so be it.Any discussion or arguments happy to, at StuartFogarty@gmail.com.Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fell...2025-01-0123 min
Admatic.ie The Story of Advertising and my part in its downfall.Episode 15. Finale. The Media Price Wars, Media Kickbacks, Jon Mandel and where we go from here. Lessons.The last Episode in our Story brings us to today.What I set out to understand The Story of Advertising and the reason for a current downfall or, a collapse in advertising standards.We started with the brands from the Egyptians BC, the development of brands through the 1800-1900s with Pears Soap, Wrigleys, Coca Cola and The Industrial Revolution. The development of media, notably Marconi’s Radio and Baird’s TV. The Sony transistor radio. The delay in a developed advertising ecosystem through World War one, The Great Depression, World War Two and t...2024-10-2927 minAdmatic.ie The Story of Advertising and my part in its downfall.Episode 13. 1980's & 90's. "Greed is Good!" The holding company emerges and starts the downfall.The 1980’s signified too, a change in the general financial business attitude too, just as the advertising power base was shifting from Madison Avenue New York, to London’s Soho as we said in the last episode. And of course, the Saatchis showing that Ad Agencies could be financial business too for the first time.This is the significant moment in the downfall of advertising standards because money now overtook creative advertising. It was no longer about the Ads, but rather the money in it.. Stuart Fogarty is a graduate of St. Columba’s College and UCD...2024-10-1837 minAdmatic.ie The Story of Advertising and my part in its downfall.Episode 14 1990's The Madmen sell, Agencies are split – The Media Bucket Shop and Creative Agencies, ending the full service, one stop shop.The “expensive” Mad Men skilled Advertising types were consequently, cast out in the cost cutting or, they simply left because they had been bought out in the 1980s. They didn’t want to stay anyway and as I explained, most of those owners were the true advertising creative people. So, through buyouts, it was the creatives that were missing first.These the people who probably drank too much, who turned into work at various times (but worked long hours), who wanted to have fun on expense accounts, who got into tricky relationships. Who slept with the wrong people...2024-10-1817 minAdmatic.ie The Story of Advertising and my part in its downfall.Episode 10. The Television breakthrough. I love Lucy.Television became the driving force of Advertising and consequently by their Advertising Agencies. It was all new and it needed expertise and cannot be underestimated. Television is the key to this new advertising age and perhaps, still largely is. Television became the driving force of Advertising and consequently by their Advertising Agencies. It was all new and it needed expertise and cannot be underestimated. Television is the key to this new advertising age and perhaps, still largely is.Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a...2024-10-1012 minAdmatic.ie The Story of Advertising and my part in its downfall.Episode 11. Madmen The 1950s Glory Days‘Madmen’ as if often thought, did not mean they were just ‘crazy’ or ‘mad’, although they were, but rather to explain that they were the men of New York’s Madison Avenue, the heart of American Advertising. Men from Madison Avenue, Madmen. A place where I started too. The madmen had seen the power of the new TV and scrambled to understand this new medium as a new Advertising option. In fact, Television created such a revolution in homes and lifestyles, that Advertising and the Agencies, surged on the back of it as ‘experts’ in this new...2024-10-1018 minAdmatic.ie The Story of Advertising and my part in its downfall.Episode 12 The Saatchi Brothers and John Hegarty steal the US crown.The ‘swinging sixties’ developed a culture of smoke-filled rooms, ashtrays on board room tables and extensive drink cabinets in offices. A culture of free-flowing sex and Chivas Regal. Fun. Women too, entering the workforce – a sexual revolution of short miniskirts and Playboy. The three-martini lunch. Carnaby Street, Mary Quant, Twiggy and The Rolling Stones. Radio Caroline, The King’s Road, The 1966 World Cup, The Kray Twins and The Jaguar E Type. Beatlemania in full swing in 1964. London was suddenly cool. A creative social movement that was now becoming more centred on London, than on New York...2024-10-1023 minAdmatic.ie The Story of Advertising and my part in its downfall.Episode 9. The Cold War adds to Advertising's delay. And yet, here comes The Madmen! Huge GDP growth across the world, Japan notably, coupled with low interest rates and that new massive military spending in the face of a Cold War, all fuelled a boom. The emerging ‘hippy’ generation through the 1960’s. The swinging sixties, Mary Quant, Carnaby Street, Acid and the Mamas and Papas. Peace. Make love not war. A raft of new housing (some newly ‘prefabricated’ as a concept) in new ‘suburbs’ brought conspicuous consumption on housing, clothing, furniture, automobiles and cosmetics. The new ‘white picket fenced’ houses, complete with Bendix automatic washing machines first seen in 1937, and fitted ki...2024-09-2016 minAdmatic.ie The Story of Advertising and my part in its downfall.Episode 7 World War One, Marconi the Wireless….WW1 and The Great Depression.The story of advertising continues with Marconi's 'Wireless', Bose, Hertz, Edison, Tesla, Morse and The Titanic. But here come WW1 in 1914 and stymies it all. The on-going establishment of Newspaper advertising, albeit with their new weekly sophistication, meant advertising was still really a one-horse pony as the 20th century began. The first radio news transmission was in 1920 in Detroit by station 8MK. Sports broadcasting followed in 1921 and then, regular broadcasts from Marconi in 1922. Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an A...2024-09-2019 minAdmatic.ie The Story of Advertising and my part in its downfall.Episode 8 WW2 and Advertising get put on hold...again....but Radio develops further.The ‘Voice of America’, Tokyo Rose, Axis Sally (an American employed by the Nazis) and William Joyce ‘Lord Haw Haw’ (American born although often wrongly referred to as being Irish, because he lived there as a child and developed an accent) with his show “Germany calling”. As Goebbels, the chief Nazi propagandist noted;“It would not have been possible for us to take power or to use it in the ways we have without the radio...It is no exaggeration to say that the German revolution, at least in the form it took, would have been impossible...2024-09-2010 min
The Story of Advertising (and my part in its downfall)Episode 6 Advertising Agencies really emergeThe story goes on as Ad agencies develop properly and James Walter Thompson starts creative 'teams' and new marketing rules 1900. The father of Advertising, the one I'd love to have met.Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board memb...2024-09-1718 min
The Story of Advertising (and my part in its downfall)Episode 4 Bring on the Brands!Here we talk about Brands coming into being. Pears soap in 1807, Tate & Lyle 1921, Bass Ale 1876, Quaker Oats 1901, Coke 1886. Brands meant the need for Advertising Business and the need for new Media to advertise in.Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of...2024-09-1710 minAdmatic.ie The Story of Advertising and my part in its downfall.Episode 5 New Media - Newspapers! And the first Ad Agencies.The Story continues with new media advertising opportunities (actually Newspapers and Outdoor Posters only at this stage and the first Ad Agencies. Everything was coming together......Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club...2024-09-1709 minAdmatic.ie The Story of Advertising and my part in its downfall.Episode 6 Advertising Agencies really emerge and the father of Advertising, James Walter Thompson.The story goes on as Ad agencies develop properly and James Walter Thompson starts creative 'teams' and new marketing rules 1900. The father of Advertising, the one I'd love to have met.Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of T...2024-09-1718 minAdmatic.ie The Story of Advertising and my part in its downfall.Episode 4 Bring on the Brands! Robber Barons, Pears Soap, Coca-Cola, Bass and the emergence of brands.Here we talk about Brands coming into being. Pears soap in 1807, Tate & Lyle 1921, Bass Ale 1876, Quaker Oats 1901, Coke 1886. Brands meant the need for Advertising Business and the need for new Media to advertise in.Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Pre...2024-09-1710 minAdmatic.ie The Story of Advertising and my part in its downfall.Episode 3 The Industrial Revolution and Products. Stuart Fogarty Admatic.ieThe Story of Advertising continues with a mass innovation and manufacturing surge between 1800 and 1900 brings Products into being, which then require, marketing and Advertising. Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO...2024-09-1026 minAdmatic.ie The Story of Advertising and my part in its downfall.Episode 2 Brands & the Egyptians. Stuart Fogarty Admatic.ieWhat is the definition of a brand? How did they start? We look at the development of branding and why it's important because once we had brands, we had advertising. Once we had advertising, we had advertising Agencies. Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA...2024-09-1019 min
Admatic.ie The Story of Advertising and my part in its downfall.Episode 1. Sell the Sizzle and not the sausage. Stuart Fogarty Admatic.ieFirst in the story of Advertising. 11 episodes by a second generation Adman and industry insider. Stuart Fogarty. Stuart is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and Owner of Ireland’s largest Ad Agency...2024-09-0614 min
Inside Business with Ciaran HancockAd Man Stuart Fogarty on disrupting the Irish marketWith his new company Admatic, chief executive Stuart Fogarty is seeking to disrupt the traditional advertising market in Ireland. It allows clients to buy advertising directly online with the big media companies, cutting out the middleman. Fogarty explains the concept to Ciarán and the traction it has gained in its first five months. He also sounds a warning on the Irish economy, based on the spending levels he’s seeing coming through at Admatic, and they look back at Fogarty’s own storied career in advertising, which involved running two of the biggest ad businesses in Ireland and a brush...2022-05-0441 minIrish Times Inside BusinessAd Man Stuart Fogarty on disrupting the Irish marketWith his new company Admatic, chief executive Stuart Fogarty is seeking to disrupt the traditional advertising market in Ireland. It allows clients to buy advertising directly online with the big media companies, cutting out the middleman. Fogarty explains the concept to Ciarán and the traction it has gained in its first five months. He also sounds a warning on the Irish economy, based on the spending levels he’s seeing coming through at Admatic, and they look back at Fogarty’s own storied career in advertising, which involved running two of the biggest ad businesses in Ireland and a brush...2022-05-0441 min