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Clicks to Customers
Clicks to CustomersCustom Segments for Display in Personalized AdvertisingDo you advertise in a sensitive vertical? Good news: Google just opened up a POWERFUL new targeting option for you.  They now allow the use of custom segments in display campaigns governed by the Personalized Advertising policy. StubGroup CEO John Horn explains what this update means and how it impacts your ability to reach the right audiences in a compliant way.  You'll learn: -What Google considers personalized advertising -How custom segments work for display and demand gen -Why custom segments were previously restricted in sensitive categories -W...
2025-12-1702 minClicks to Customers
Clicks to CustomersIncentivize Product Reviews? Do THIS Before Google Suspends YouIf you incentivize product reviews and send those reviews to Google Merchant Center, you MUST label them correctly.  Or Google might suspend your account. StubGroup CEO John Horn explains Google’s November 2025 policy update that affects e-commerce businesses using Google Shopping.  You'll learn: -When incentivized product reviews are allowed -The new is_incentivized_review field and how it works -When you must send “true” vs “false” in your review feed -How to check whether your store is sending product reviews to Google -Why transparency matters for Merchant Center compl...
2025-12-1302 minClicks to Customers
Clicks to CustomersYour Phone Number Could Suspend Your Google Ads Account (Unacceptable Phone Number Update)Google has updated its Unacceptable Phone Number policy. And using the wrong number in your ads could now cause disapprovals or even a full account suspension. StubGroup CEO John Horn explains Google’s December 2025 update and what it means for call assets, call only ads, and location assets.  You’ll learn: -What Google’s new unacceptable phone number policy includes -How spam reports and fraudulent history tied to a number can trigger disapprovals -Why call tracking numbers are especially risky -How to check if your phone numbers are flagged...
2025-12-1104 minClicks to Customers
Clicks to CustomersGoogle Ads Suspensions Are ChangingGoogle has released new information about how they're handling Google Ads account suspensions and appeals.  As a team that works on suspensions every day, StubGroup sees firsthand what's changing. In this video, StubGroup CEO John Horn responds to Google’s recent blog post and walks through what these updates ACTUALLY mean for advertisers.  You'll learn: -What Google says has improved in the suspension and appeal process -Where Google claims AI is increasing precision -Why many legitimate advertisers are still suspended incorrectly -What metrics Google published on appeal speed and inco...
2025-12-0506 minClicks to Customers
Clicks to CustomersUpdate to Google Ads Advertiser Verification Circumventing Systems Policy (November 2025)If you're required to complete advertiser verification or business operations verification, this update is CRITICAL. Google has released new guidance (November 2025) about how incorrect verification submissions are now treated under the Circumventing Systems policy.  This includes new examples, stricter interpretation, and increased suspension risk for anything Google views as false, edited, or misleading. StubGroup CEO John Horn explains exactly what Google changed and how to avoid accidental violations during the verification process.  You will learn: -Why Google added a new subsection to the Circumventing Systems policy -How photo ID...
2025-11-3003 minClicks to Customers
Clicks to CustomersWill My Disapproved Google Ad Suspend My Account?Will your Google Ads account get suspended if you have disapproved ads?  The short answer is no, not automatically.  But depending on the type of disapproval and how many of them you let accumulate, you could be at risk. StubGroup CEO John Horn explains the difference between a simple ad disapproval and an account-level suspension.  You will learn: -When a disapproved ad is harmless and when it is a warning sign -Which policy violations typically lead to suspensions -Why certain industries experience constant disapprovals -How automated systems fla...
2025-11-2903 minClicks to Customers
Clicks to Customers9 Ways A Google Ads Consultation Should Make You MoneyA great Google Ads consultation should not only review your campaigns.  It should help you make more money. StubGroup CEO John Horn explains the nine core areas EVERY consultation must cover to improve results.  These are the questions and strategy points that separate weak audits from revenue-driving ones. You will learn: -Why your goals, numbers, and business model MUST guide your ad strategy -How to choose the right services, audiences, and offers to advertise -Why proper tracking is essential and why most accounts track incorrectly -How bi...
2025-11-2713 minClicks to Customers
Clicks to CustomersGoogle Ads Three Strike Policy: A Step By Step GuideGoogle’s Three Strike Policy can make or break your ad account.  StubGroup CEO John Horn walks through EXACTLY how the three-strike process works, what each strike means, and what you can do to recover your account.  BEFORE it’s too late. You’ll learn: -How Google’s warning, first, second, and third strikes work -Real examples (like a retailer mistakenly flagged for selling “weapons”) -How to appeal or acknowledge a strike the right way -What to do if you’ve already reached a third strike -Why it’s critical to...
2025-11-2006 minClicks to Customers
Clicks to CustomersTop 35 Google Ads Disapprovals (And How to Fix Them)Google Ads disapprovals stop your campaigns fast. In this video, StubGroup CEO John Horn walks through the 35 most common reasons ads get rejected and how to fix each one so your ads can serve again. You’ll learn: -The most frequent “destination” issues and quick fixes -How to solve phone number and verification problems -What triggers malware, compromised site, and unwanted software flags -How Google views trademarks, resellers, and double serving -Personalized ads rules for housing, employment, and credit Stay current on what triggers a Google Ads Disapproval by visiti...
2025-11-1413 minClicks to Customers
Clicks to CustomersHow to Use Prescription Drugs Names in Your Google Ads (Policy Updated October 2025)Can you use prescription drug names like Botox in your Google Ads? The rules have changed . . . and the October 2025 update makes an important distinction. StubGroup CEO John Horn explains exactly what’s allowed when referencing prescription drugs in your: -Ad copy -Landing pages -Keyword targeting You’ll learn: -Why certification still matters for keyword targeting -When educational and legal advertisers can now include prescription terms -Which industries benefit from this rare policy relaxation -How Google’s AI may still flag legitimate advertisers Stay c...
2025-11-1203 minClicks to Customers
Clicks to CustomersDoes Google Ads Allow Tech Support Ads? (Policy Updated October 2025)Google’s tech support policy has changed. And the October 2025 update adds important nuance for advertisers. In this video, StubGroup CEO John Horn explains when you can (and can't) advertise tech support through Google Ads. You’ll learn: -Why third-party consumer tech support ads are prohibited -The difference between B2C and B2B tech support advertising -What the October 2025 policy update means for selling consumer technology online -How to prevent false policy flags on legitimate business-to-business campaigns Stay compliant, protect your ad account, and understand what...
2025-11-0702 minClicks to Customers
Clicks to CustomersDoes Google Shopping Allow Subscriptions? Policy Updated (October 2025)Can you advertise subscriptions through Google Shopping?  The short answer: Yes for some, and no for others. StubGroup CEO John Horn breaks down Google’s October 2025 policy update, explaining which product categories are now allowed to advertise subscriptions and what compliance steps you need to take. You’ll learn: -Which categories now qualify for subscription listings (e.g., apparel, coffee, pet supplies) -The exceptions that existed before October 2025 -How to set up your Merchant Center feed correctly -What transparency and disclosure requirements Google expects If you sell...
2025-11-0504 minClicks to Customers
Clicks to CustomersHow to Verify Message Assets for Google Ads (2025 Policy Update)Google has rolled out a new policy update for message assets in Google Ads, effective October 30, 2025. John Horn, CEO of StubGroup, explains what’s changing, how to verify your assets, and what steps you need to take to stay compliant before enforcement begins. In this video, you’ll learn: -What “message assets” are and how they work in Google Ads -The two approved methods for verifying message assets -How to link your domain or add tracking tags for verification -Why Google is enforcing this new policy -What happens if you don’...
2025-10-3104 minClicks to Customers
Clicks to Customers6 Ways to Get Higher Quality Leads from Google AdsTired of getting spam or low-quality leads from your Google Ads campaigns? In this video, John Horn, CEO of StubGroup, shares proven strategies for improving your lead quality, cutting out bad traffic, and helping Google focus on the customers you actually want. You’ll learn how to: -Identify where low-quality leads come from -Fix issues caused by Display, Search Partners, or Performance Max -Use better ad copy and landing pages to qualify visitors -Set up call tracking and offline conversion imports -Train Google to target the right kinds of co...
2025-10-2910 minClicks to Customers
Clicks to CustomersHow to Fix Google Ads Malicious Software Suspension (2025 Update)If your Google Ads account has been suspended for malicious software, this video walks you through exactly what that means and how to fix it. StubGroup’s CEO, John Horn, explains what Google is flagging, how to identify real threats or false positives on your site, and how to successfully appeal a suspension. In this video, you’ll learn: -What triggers a malicious software suspension -How to scan your site for hidden malware or links -What to include in your appeal to Google -Why Google’s system sometimes stays “stuck” even after...
2025-10-2403 minClicks to Customers
Clicks to CustomersHow Do I Rank on ChatGPT? (Generative Engine Optimization)If people are using ChatGPT, Gemini, Grok, Claude, etc. to find products and services, will your business show up? John Horn, CEO of StubGroup, explains how Generative Engine Optimization (GEO) works, and why it’s the next evolution of search visibility. Just like SEO helped businesses rank on Google, GEO helps you get featured in AI-generated answers from ChatGPT and other models. In this video, you’ll learn: -What Generative Engine Optimization (GEO) means -How AI search differs from Google SEO -Why showing up in ChatGPT results matters for your business ...
2025-10-2301 minClicks to Customers
Clicks to CustomersVideo Verification for Google Merchant CenterIf your Google Merchant Center account is suspended and you’ve been asked to complete video verification, here’s everything you need to know. John Horn, CEO of StubGroup, explains what this new beta program means, who it applies to, and what to expect during the verification process.  This includes how to avoid mistakes that could slow down your reinstatement. In this video, you’ll learn: -What Google’s new video verification process is -How to correctly answer Google’s business-type questions -What to include in your continuous video submission
2025-10-2204 minClicks to Customers
Clicks to CustomersWhy Google Trusts StubGroup to Make Advertisers SuccessfulBeing a Google Premier Partner helps StubGroup generate better returns for our clients.In this quick video, Yuki Yuan (Strategic Agency Manager at Google) sits down with John Horn (CEO at StubGroup) to discuss how hard it is to get into Google's Premier Partner program and the benefits that come from being in the program.Would you like a top Google Premier Partner managing your Google advertising? Start here: https://stubgroup.com/free-google-ads-evaluation/
2025-10-1501 minClicks to Customers
Clicks to CustomersHow We Helped An Agency Fix Their Client’s Google Ads SuspensionIn this case study, John shares how StubGroup helped an agency fix their client's Google Merchant Center and Google Ads account suspensions.You’ll learn:-Why agencies often turn to StubGroup for suspension recovery.-How Google Merchant Center suspensions can trigger Google Ads account suspensions.-What key website credibility fixes (policy pages, About Us, FAQs, contact info) made a difference.-How a hidden functionality error nearly cost this client their ad account.-The step-by-step process we used to appeal and reinstate both accounts.Get our free guides to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/Hire the experts to fix...
2025-10-1005 minClicks to Customers
Clicks to CustomersWhat Happens When My Client’s Google Ads Account Is Suspended?If you manage Google Ads for clients, few things are scarier than seeing the red suspension bar.In this video, StubGroup CEO John Horn explains:-How to talk to your client when their account is suspended-Why suspensions aren’t always your fault-A 3-step process to fix suspensions: Audit the ad account, audit the website, audit the online footprint-How agencies can partner with StubGroup to resolve suspensions (including white label support)Read the full 2025 Suspensions Report → https://stubgroup.com/blog/the-state-of-google-ads-suspensions-2025/Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspensionChapters0:00 Intro: Agencies facing client suspensions0:31 Be transp...
2025-10-0902 minClicks to Customers
Clicks to CustomersWhat Is a Comparison Shopping Service (CSS)?What is a Comparison Shopping Service (CSS), and why does it matter for advertisers in Europe?In this video, John Horn (CEO of StubGroup) breaks down:-What CSS platforms are and how they work-Why Google Shopping itself is considered a CSS-How EU laws require Google to allow competing CSSs-The fees and performance differences between Google Shopping and third-party CSSs-How advertisers can choose the best CSS for their strategyWant help with your Google advertising? Get a FREE audit: https://stubgroup.com/free-google-ads-evaluation/Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebo...
2025-10-0502 minClicks to Customers
Clicks to CustomersFree Guide to Fix Google Ads Circumventing Systems SuspensionsStruggling with a Google Ads Circumventing Systems suspension?We’ve released a free guide to help you understand and resolve this issue. In the guide, you’ll learn:-What the circumventing systems policy is-The most common reasons accounts trigger this suspension-Real case studies of how StubGroup has fixed this problem for clients-Resources to audit your own ad account and website👉 Download your free guide by visiting our Google Policy Center: https://stubgroup.com/stubgroup-google-policy-center/Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on Linke...
2025-10-0300 minClicks to Customers
Clicks to CustomersContent API for Shopping Is Changing to Merchant APIGoogle is phasing out the Content API for Shopping and replacing it with the Merchant API.And EVERY e-commerce advertiser will be impacted.In this video, John Horn (CEO of StubGroup) explains:-What the Merchant API is and how it works-The deadline for switching (August 18, 2026)-What Shopify, WooCommerce, and other platforms are doing for advertisers-What to do if you rely on a custom API connection-Why you should act early to avoid issues with Google Merchant CenterWant help with your Google advertising? Get a FREE audit: https://stubgroup.com/free-google-ads-evaluation/Chapters:0:00: Intro: Google’s update for e-commerce advertisers0:09: From Content AP...
2025-10-0203 minClicks to Customers
Clicks to CustomersDishonest Pricing Practices | October 2025 Google Ads Policy UpdateGoogle announced changes to its dishonest pricing practices policy (a subcategory of Misrepresentation) on September 23, 2025, with enforcement beginning October 28, 2025.In this video, StubGroup CEO John Horn explains:-What the updated dishonest pricing policy means-Key examples Google flagged (bait-and-switch tactics, price exploitation, misleading free trials)-How this impacts subscriptions, SaaS, locksmiths, apps, and more-What actions you should take now to stay compliant and avoid suspensionsRead Google's announcement: https://support.google.com/adspolicy/answer/16502634?hl=enRead StubGroup's full 2025 Suspensions Report → https://stubgroup.com/blog/the-state-of-google-ads-suspensions-2025/Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspensionChapters0:00 Intro: Dishonest Pricing Prac...
2025-10-0107 minClicks to Customers
Clicks to CustomersThe State of Google Ads Suspensions in 2025 (New Data)Google cracked down harder than ever in 2024, suspending over 39 million advertiser accounts. And early data from 2025 shows the trend isn’t slowing down.In this video, StubGroup CEO John Horn walks through our latest suspension study and shares insights you won’t find anywhere else:-The most common Google Ads suspension types in 2025-How many advertisers and ads were suspended last year-Estimates for Google Merchant Center suspensions and Business Profile takedowns-The industries most likely to be hit (affiliates, healthcare, finance, and more)-How long it takes to fix suspensions, and why appeals are harder now- Google’s new AI-driven review...
2025-09-2811 minClicks to Customers
Clicks to CustomersFix Low Quality or Deceptive Landing Pages with Google AdsLow-quality or deceptive landing pages are a common reason for Google Ads disapprovals or even account suspensions.In this video, StubGroup CEO John Horn explains:-What Google considers a low-quality or deceptive landing page-Common mistakes (thin content, copied text, image-only pages, fake reviews, broken URLs)-Best practices for compliance (original content, privacy policy, working homepage, clear navigation)-How to improve user experience and avoid red flagsGet Our Free Website Audit Guide → https://stubgroup.com/stubgroup-google-policy-center/Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspensionChapters0:00 Intro – Why landing page quality matters0:19 Lacking original content0:56 How affiliates can st...
2025-09-2604 minClicks to Customers
Clicks to CustomersConfirm Whether or Not Your Campaigns Have European Union Political AdsGoogle now requires advertisers to confirm whether their campaigns include political ads in the European Union.In this video, StubGroup CEO John Horn explains:-Why Google is asking this question in 2025-How to confirm at the campaign level-Why setting it at the account level is faster and safer-Where to find the option in your account settingsIt’s not a complicated update, but you need to take action to keep your ads running smoothly.Want help with your Google advertising? Get a FREE audit: https://stubgroup.com/free-google-ads-evaluation/Chapters0:00 Intro: Why Google is asking about EU political ads0:18 Where to fi...
2025-09-2401 minClicks to Customers
Clicks to CustomersAgentic AI & Pricing in the AI Era with Sani Abdul-Jabbar | Clicks to Customers PodcastIn this Clicks to Customers episode, John Horn interviews Sani Abdul-Jabbar: Entrepreneur, technologist, and author of Makers: A Slender Knowledge. They dive into why tools alone aren’t a competitive advantage, how agentic AI changes org charts, and why your data and creativity are the real moat. Sani also shares practical frameworks for turning scattered SOPs, ads, and historical results into collaborating AI agents, plus how to price AI products in a fast-moving market and the ethics we must build into AI.What you’ll learn:-How to use agentic AI to preserve organizational memory and compound learning-Turning internal data...
2025-09-2340 minClicks to Customers
Clicks to CustomersThe Complete Google Ads Website Compliance Audit GuideIf your Google Ads account is suspended, there’s a strong chance that the issue is with your website. In this video, we explain why auditing your site is such a critical part of fixing suspensions and what Google looks for when reviewing appeals.To make this easier, we’ve created a comprehensive Guide that covers everything you should check, from essential policy pages (refunds, privacy, disclaimers) to contact information, malware scans, and crawlability issues.Get our free Google Ads Website Audit Guide → https://stubgroup.com/stubgroup-google-policy-center/Hire the experts to fix your Google suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/Chapters...
2025-09-2001 minClicks to Customers
Clicks to CustomersGoogle Would Suspend Tim Ferriss for This TodayTim Ferriss used Google Ads to test book titles before launching The 4-Hour Workweek. It was brilliant. But if he tried the same tactic today, Google would likely suspend him.In this video, we break down:- How Tim used ad click-through rates to pick his title- Why sending traffic to an under construction page would trigger Google's Circumventing Systems policy- What Unacceptable Business Practices means in 2025- How ad policies have evolved and what advertisers need to avoid nowThis isn’t about calling out Tim . . . it’s about showing how fast platforms change, and how smart strategies from yest...
2025-09-1901 minClicks to Customers
Clicks to CustomersWhat Is AI Max for Search?Google just introduced a brand new campaign type (AI Max for Search) and it could change how advertisers manage search ads moving forward. In this video, John explores what AI Max is, how it borrows from Dynamic Search Ads, what’s new (like ad group-level location targeting and asset automation), and what we still don’t know.We also unpack Google’s push toward full AI-powered campaign creation and the early beta rollout starting this month.
2025-09-1806 minClicks to Customers
Clicks to CustomersShould You Use One Google Ads Account for Multiple Websites?Businesses often wonder about using single or multiple accounts; this video clarifies that. We address key reasons for each approach, focusing on **Google Policy** and practical considerations. Don't miss these crucial tips for your Google Ads account management.
2025-09-1609 minClicks to Customers
Clicks to CustomersWhat Is Google’s Third Party Policy? (June 2025 Update)This is a public service announcement for anyone running Google Ads: be VERY careful who you link your ad account to. ⚠️In June 2025, Google updated its Third-Party Policy—a set of rules for agencies and other businesses managing Google Ads on behalf of clients. One major change? If your Google Ads account is linked to a Manager Account (MCC) that violates this policy, your account could also be paused. 😬In this video, we explain:- What the Google Third-Party Policy is - What’s new in the June 2025 update - Why your account might get flagged or paused - How to fix...
2025-09-1501 minClicks to Customers
Clicks to CustomersRule of 26 for B2B Growth with Michael “Buzz” Buzinski | Clicks to Customers PodcastIn this Clicks to Customers episode, John Horn interviews Michael Buzinski, President of Buzzworthy Integrated Marketing and author of The Rule of 26.They discuss how B2B service businesses can simplify their marketing, avoid “random acts of marketing,” and use frameworks like the Rule of 26, Focus to Fit, and P3P to grow more profitably.They also dig into pricing strategies, client qualification, productized services, and how to create a single point of entry that accelerates sales.Links mentioned:Michael Buzinski: https://buzzworthy.biz/Rule of 26: https://ruleof26.com/Buzzworthy Marketing Podcast: https://buzzworthy.biz/podcast/Learn more about Stub...
2025-09-1234 minClicks to Customers
Clicks to CustomersWhat Products Are Prohibited on Google Ads?Some products are simply off-limits on Google Ads . . . but the rules aren’t always as clear as you’d think.In this video, John from StubGroup walks you through the main product categories Google prohibits, plus the nuances and exceptions that could keep your ads compliant.You’ll learn:- The top prohibited categories (explosives, firearms, certain supplements, recreational drugs, etc.)- Surprising items that still get flagged (even if they’re allowed)- How “keywords” on your site can trigger violations- Steps to navigate policy inconsistencies and exceptions
2025-09-0804 minClicks to Customers
Clicks to CustomersHow to Cancel a Google Ads AccountIn this video, we show you exactly how to cancel a Google Ads account and explain what canceling actually means.Canceling a Google Ads account is simple. Log in, go to Admin - Preferences, and under Account Status, choose "Cancel my account." You can reactivate it later with just a click, so this isn't permanent deletion—it's just pausing the account and signaling to Google that you're not planning to use it for now.We also explain why canceling an account might be helpful, especially if you're dealing with a Google Ads suspension or policy violation. Having multiple accounts wi...
2025-09-0602 minClicks to Customers
Clicks to CustomersHow Many Times Can You Appeal a Google Ads Suspension?How many times can you appeal a Google Ads or Merchant Center suspension? In this episode, John from StubGroup explains how the appeal process really works . . . what’s true, what’s myth, and how to approach appeals strategically. You’ll learn: The truth behind the “three strikes” myth Key differences between Ads and Merchant Center appeals Tips to improve your chances of reinstatement How to avoid wasting valuable appeal opportunities 👉 Free guide to fixing Google suspensions: stubgroup.com/stubgroup-google-policy-center 👉 Learn how to reactivate a suspended account: stubgroup.com/ho...
2025-09-0403 minClicks to Customers
Clicks to CustomersHow Total Turf Scales with Reviews & Google Local Services with Tom Roche | Clicks to CustomersIn this Clicks to Customers episode, John interviews Tom Roche, Owner of Total Turf. They discuss buying a home-services business, rebranding, overcoming Google/Yelp hurdles, and building a reviews-and-referrals flywheel. They also dig into job costing, crew retention, customer comms, and using Google Local Services to grow.Links mentioned:Tom Roche: https://www.tom-roche.com/Free resources in our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspensionChapters:0:00 Intro0:51 Meet Tom Roche & Total Turf1:34 From experiential marketing to ADUs to turf2:49 Why acquire vs. start from scratch4:21 Deal criteria and...
2025-09-0330 minClicks to Customers
Clicks to CustomersHow to Fix a Google Merchant Center Misrepresentation SuspensionHas your Google Merchant Center account been suspended for “misrepresentation”? You’re not alone — and in this episode, we’ll explain exactly what that means and how to fix it. The misrepresentation policy can flag your business for things like: Weak or missing contact info Unrealistic pricing or out-of-stock products No clear return or shipping policies Few reviews or trust signals A weak digital footprint John from StubGroup, a Premier Google Partner, breaks down the most common reasons businesses get suspended, what Google looks for, and how to...
2025-09-0105 minClicks to Customers
Clicks to CustomersAnswers to Your Top Google Ads Account Suspension QuestionsGot your Google Ads account suspended? You’re not alone — and we’re here to help. In this Q&A episode, the StubGroup Suspension Team answers the most common questions we hear from businesses facing suspensions, including: Why Google suspends accounts (and what they don’t tell you) How long reinstatement really takes What to do if your appeal gets denied How to stay compliant moving forward Pro tips from our expert Suspension Team StubGroup has helped hundreds of businesses get back on Google, and in this...
2025-08-2935 minClicks to Customers
Clicks to CustomersWhy Most Agencies Aren’t Profitable (And How to Fix It) with Marcel Petitpas of ParakeetoWhy do so many marketing agencies stay busy but barely turn a profit? In this episode of the Clicks to Customers podcast, StubGroup CEO John Horn sits down with Marcel Petitpas, Co-Founder of Parakeeto, to unpack the hidden dysfunctions that kill agency margins—from unclear pricing models to disconnected operations and financial blind spots. Marcel explains the profit management framework Parakeeto uses to help agencies get aligned across sales, ops, and finance, and how even small process shifts can lead to massive improvements in profitability. If you run, work for, or partner with an agency, th...
2025-08-0144 minClicks to Customers
Clicks to CustomersHow B2B Brands Can Win with E-Commerce with Jason GreenwoodJason Greenwood has been in e-commerce for 25 years . . . and he’s still obsessed. In this episode, he breaks down how legacy B2B companies can thrive online, why sales teams don’t need to fear e-commerce, and the biggest mistakes companies make when trying to modernize. From importing memory cards in the 90s to leading enterprise transformations today, Jason’s journey is full of insight (and some fire anecdotes too).Timestamps: 00:00 – Intro to Jason Greenwood 01:09 – How he stumbled into e-commerce in 1999 03:27 – Why he doubled down on B2B instead of B2C 07:03 – The biggest pain points B2B com...
2025-07-1139 minClicks to Customers
Clicks to CustomersThe Science of People: How Physics-Based Hiring Transforms Teams | With Brandon GanoIn this episode of the Clicks to Customers podcast, StubGroup CEO John Horn sits down with Brandon Gano, COO & Steward of Operations at HumanOp Technologies. They dive deep into HumanOp’s groundbreaking physics-based personality assessment—the only patented one of its kind—and explore how it’s revolutionizing hiring, team building, and leadership. Brandon explains how understanding physical traits can reveal authentic human behavior, why most assessments fail, and how companies are using this unique tool to build high-performing, harmonious teams. From roofing companies to leadership transformations, the stories and results are incredible.🔍 Learn how t...
2025-06-2433 minBring Your Product Idea to Life
Bring Your Product Idea to LifeGoogle Ads 101: Expert Tips for Small Business Owners - with John Horn, StubGroupThinking about trying Google Ads to get your product in front of more customers—but not sure where to start, how much it’ll cost, or if it’s even worth it?This week, I sits down with digital marketing expert John Horn, Managing Partner of StubGroup, to give you a clear, honest, and practical look at Google Ads for product-based businesses.Whether you’ve never run an ad before, or you’ve dabbled but felt a bit lost, this is a must-listen.USEFUL RESOURCESStubGroup WebsitedrpboLET’S CONN...
2025-06-1344 minClicks to Customers
Clicks to Customers”Marketers Get Analytics WRONG” — And How to Fix It | Matt Bailey on Clicks to CustomersIn this episode of the Clicks to Customers Podcast, StubGroup CEO John Horn sits down with Matt Bailey — marketing educator, author, podcaster, and founder of SiteLogic — to talk about what marketers often get wrong about analytics and how to fix it.They cover:-Why most marketers aren't trained in analytics-How to align marketing with business goals-Tactical tools Matt recommends (including Piwik PRO)-How AI is changing SEO and content strategy-Why YouTube is Matt’s favorite long-term organic play-What marketers should know about TikTok in 2025📌 Whether you're a marketing pro, team leader, or just getting started, you'll walk away with clear, ac...
2025-06-0632 minClicks to Customers
Clicks to CustomersHow to Actually Scale E-Commerce Profitably with Duane Brown (Take Some Risk)"If you're selling socks with great ROAS but no margin—you're doing it wrong."In this episode of Clicks to Customers, StubGroup CEO John Horn is joined by Duane Brown, founder of Take Some Risk, for an eye-opening chat on what actually drives profitability in modern e-commerce.From the real-world impact of tariffs to why mobile UX is make-or-break, Duane brings sharp, honest insights from managing paid media for DTC brands across the U.S., Canada, and Europe.🔍 What You’ll Learn:Why ROAS is a vanity metric if you don’t understand marginHow brands are adapting to rising tariffsSm...
2025-05-3027 minClicks to Customers
Clicks to CustomersWhy ”Pretty” Websites FAIL: Conversion Rate Myths with Brian MasseyWhy don’t beautiful websites convert? What’s the ROI of ugly design? 🤔 In this episode of Clicks to Customers, StubGroup CEO John Horn chats with Brian Massey, founder of Conversion Sciences, to explore the science (and psychology) behind conversion rate optimization (CRO).Brian breaks down:-Why "conversion rate optimization" is a misleading term-How to analyze your website like a digital store-What AB testing really requires (and why small businesses should rethink it)-The heartbreaking truth about why ugly websites often perform better-How AI is revolutionizing CRO—but not how you thinkWhether you're an eCommerce manager, lead gen marketer, or founde...
2025-05-2831 minClicks to Customers
Clicks to CustomersGoogle Ads Autocomplete Q&A: What People Really Want to KnowEver wonder what people are really Googling about Google Ads? In this candid and fast-paced Q&A session, we run through the most searched autocomplete questions on Google Ads—from "Is Google Ads worth it?" to "Can you fix a suspended account?"Whether you're just getting started or trying to figure out why your account was suspended, we’ve got you covered with real answers (and no corporate fluff). As a Premier Google Partner, StubGroup has helped over 2,000 businesses navigate the wild world of Google Ads—and in this video, we’re pulling back the curtain.What you’ll learn:🎯Wha...
2025-05-2308 minClicks to Customers
Clicks to CustomersWhy Most A/B Tests FAIL (and How to Fix Them) | Glib Hodorovskyi on CRO That WorksIn this episode of Clicks to Customers, John sits down with Glib Hodorovskyi, co-founder of ConversionRate.Store, to dig deep into conversion rate optimization (CRO). Glib shares insights from running over 4,000 experiments, outlines a proven CRO process, and reveals why A/B testing is often done wrong—especially by small businesses. From statistical pitfalls to scaling upsells, this episode is packed with practical tactics for making the most of your website traffic. 🌐 ConversionRate.Store – Learn more about Glib’s CRO agency, explore case studies, and get in touch.
2025-05-1932 minClicks to Customers
Clicks to CustomersGoogle Ad’s Newest Campaign Type—AI Max for SearchGoogle just introduced a brand new campaign type—AI Max for Search—and it could change how advertisers manage search ads moving forward. In this video, John explores what AI Max is, how it borrows from Dynamic Search Ads, what’s new (like ad group-level location targeting and asset automation), and what we still don’t know.We also unpack Google’s push toward full AI-powered campaign creation and the early beta rollout starting this month.🚀 Dominate Google Ads and grow your business: https://stubgroup.com/🎬 Chapters00:08 – What is AI Max for Search?01:10 – Keyword Matching + Dynamic Ad Similarities02:15 – Google Renames Automatically...
2025-05-1606 minClicks to Customers
Clicks to CustomersGoogle’s New Ad Policy Takes Effect May 31 – Are You Ready?On May 1st, 2025, Google announced new ad transparency requirements—and they’re rolling out fast. In this episode, John Horn breaks down exactly what’s changing with Google Ads, including the new rule requiring payment profile names to be displayed starting May 31, and what’s coming in Phase 2 on June 30. You’ll also hear exclusive details not included in Google’s official announcement, based on direct communication with Google’s team. If you manage Google Ads for yourself or clients, this update could impact how your brand appears across Google platforms. Stay ahead of the changes—th...
2025-05-0903 minClicks to Customers
Clicks to CustomersThe SECRET to Dominating the SaaS Space with Besnik VeralakuIn this episode of the Clicks to Customers Podcast, host John Horn (CEO of StubGroup) sits down with Besnik Vrellaku, the founder of Salesflow.io, to unpack how he scaled a bootstrapped SaaS from zero to over 1,000 customers. Besnik shares his journey launching 8+ MVPs before finding product-market fit, how his team used cold outreach and Facebook communities to drive early growth, and what he's learned about scaling without compromising product quality. They also explore how AI is transforming outbound sales and why personal branding is the new competitive edge in crowded markets.If you're building...
2025-05-0638 minClicks to Customers
Clicks to CustomersMastering Link Building & SEO Strategies with Milosz Krasinski 🔗 | ChiliFruitIn this episode of the Clicks to Customers podcast, John Horn sits down with Milosz Krasinski, the founder of Chili Fruit, to discuss the secrets to effective SEO and link building. Milosz dives deep into the importance of backlinks, the challenges of link building, and the strategies that have helped his team thrive in the SEO world. He also shares valuable insights on the evolution of digital PR and the role of content in building a strong SEO foundation.Milosz talks about the misconceptions surrounding high-authority links and how to evaluate them for true SEO...
2025-05-0552 minClicks to Customers
Clicks to CustomersGoogle Ads Account Suspended? | StubGroup Suspension Team Answers Your Top Questions!Got your Google Ads account suspended? You're not alone — and we're here to help.In this special Q&A session, the StubGroup Suspension Team sits down to answer your most asked questions about Google Ads suspensions, reinstatement strategies, compliance tips, and how to avoid getting suspended again.🔎 In this video, you’ll learn:-Why Google suspends accounts (and what they aren’t telling you)-How long it really takes to get reinstated-What to do if your appeal gets denied-Secrets to staying compliant moving forward-Pro tips from our expert Suspension Team!✅ StubGroup has helped hundreds of businesses get back on Google — an...
2025-05-0135 minBraving Business: Tales of Entrepreneurial Resilience and Courage in the Face of Adversity
Braving Business: Tales of Entrepreneurial Resilience and Courage in the Face of AdversityStubGroup CEO John Horn on Leadership, Google Ads, and Learning to “Count It All Joy”In this episode of Braving Business, we sit down with John Horn, CEO of StubGroup, a top-tier Google Premier Partner agency that manages digital ad campaigns for clients around the globe. But John isn’t your typical tech CEO—he didn’t start in Silicon Valley, and he didn’t have a blueprint. He built his leadership style in real time, often the hard way, with a deep belief in values-first decision-making, transparency, and good old-fashioned grit.John was StubGroup’s first employee, eventually becoming its CEO just months before the pandemic hit. What followed? A massive drop in cl...
2025-04-2145 minClicks to Customers
Clicks to CustomersFitting vs. Selling: The Secret to Closing More Sales without Manipulation! 💡In this episode of the Clicks to Customers Podcast, John Horn talks with Aleasha Bahr, host of the podcast Sales is Not a Dirty Word and creator of the Black Sheep Sales Method. Aleasha explains her unique approach to sales, which is all about "fitting" instead of traditional selling tactics. She shares her journey into sales, how to avoid nightmare clients, and offers practical tips to help small business owners build a sustainable sales process.If you're tired of the high-pressure sales tactics and are looking for a more authentic way to close deals, this...
2025-04-1135 minClicks to Customers
Clicks to CustomersHow to Pass Google Advertiser & Business Operations VerificationStruggling with Google Ads verification? In this video, we break down what you need to know about Google’s advertiser and business operations verification processes. Learn how to stay compliant, avoid ad suspensions, and pass verification smoothly.As a Premier Google Partner, StubGroup has helped thousands of businesses navigate Google’s policies. If you’re facing verification challenges, watch this video and get expert insights!🔍 Key Topics Covered:- What is Google Advertiser Verification?- What is Business Operations Verification?- Step-by-step process to complete verification- How to avoid common mistakes- Advanced verification for high-risk industries👉 Need help with Google Ads v...
2025-04-0407 minClicks to Customers
Clicks to CustomersHow I Fixed a Google Merchant Center Misrepresentation Suspension 2025Has your Google Merchant Center account been suspended for misrepresentation? You're not alone! Misrepresentation is the #1 reason for Merchant Center suspensions, but Google doesn’t tell you exactly what’s wrong.In this episode, we share a real-life case study of how we helped a new eCommerce business fix its Google Merchant Center suspension and get back online. We’ll break down the common causes of misrepresentation, the step-by-step recovery process, and how to prevent future suspensions.💡 Need professional help? Contact www.stubgroup.com – We specialize in fixing Google Ads & Merchant Center suspensions!🎬 Chapters00:00 Introduction – Why Google Suspends Merchant Centers01:15 Mis...
2025-04-0204 minClicks to Customers
Clicks to CustomersAI, SEO & The Future of Search with Kaleb SteeleIn this episode of the Clicks to Customers, John chats with Kaleb Steele, founder of Steele Solutions, about the latest SEO strategies and how AI is transforming content marketing. 💡 What You’ll Learn: ✅ How Google’s AI Overviews are changing SEO ✅ Why quality backlinks now matter more than quantity ✅ How AI-driven content modules save time & improve rankings ✅ The truth about local vs. national SEO ✅ Why Google Business Profiles & social signals are crucial Connect with Kyle: -------------------------------------------------- 🔗 Learn More: https://steelesolutions.ai...
2025-02-0418 minClicks to Customers
Clicks to CustomersThe Future of Google Ads: Key Insights for 2025John shares his insights and predictions about Google Ads in 2025. From the growing impact of ChatGPT on search behavior to Google’s integration of AI overviews and changes in tracking, John breaks down what businesses and advertisers need to prepare for in the year ahead. Key topics include: • The rise of ChatGPT as a search engine and its effect on Google. • How AI overviews are reshaping Google’s search engine results page (SERP). • Challenges in tracking conversions and the impact of privacy regulations. 🚀 Dominate Google Ads and grow your business: https://stubgroup.com/
2025-02-0318 minClicks to Customers
Clicks to CustomersHow AI is Transforming Sales with Paul KleenIn this episode of the Clicks to Customers, John chats with Paul Kleen, Founder and CEO of PitchIt.ai. Discover how PitchIt is transforming the sales funnel by using AI-powered voice and text agents to qualify leads faster and more efficiently than ever before. Paul shares insights into how PitchIt integrates with tools like Meta (Facebook & Instagram), handles multi-channel outreach, and delivers customized AI solutions for businesses of all sizes. They discuss the challenges of manual lead qualification, the future of AI in sales, compliance with new TCPA regulations, and how AI is addressing common misconceptions about hallucinations and...
2025-01-2029 minClicks to Customers
Clicks to CustomersWhat You Need to Know About Ads in 2025In this episode, John digs into Google Ads updates, Meta (Facebook & Instagram) ad tips, TikTok advertising insights, and the future of platforms like Amazon, Pinterest, Snapchat, and X (formerly Twitter). He covers everything you need to know about AI-powered ad tools, tracking and attribution challenges, and how economic changes and new ad laws like TCPA and TikTok regulations will affect your campaigns. Plus, he explores the consolidation of PPC platforms and provides remarketing best practices for 2025. 🚀 Dominate Google Ads and grow your business: https://stubgroup.com/ 🎬 What's Inside: 🔍 Google Ads Predictions 2025 📱 Meta Ads Trends (Facebook & Instagram) 🎯 TikTok Ads Growth + New Laws 🛒 Amaz...
2025-01-0835 minClicks to Customers
Clicks to CustomersWhat Are AI Agents? Shanif Dhanani on Generative AI in SaaSOn this episode of Clicks to Customers, John Horn chats with Shanif Dhanani, founder of Locusive, about how SaaS providers and e-commerce businesses can use AI agents to transform customer experiences and drive conversions. Shanif shares: •What AI agents are and how they differ from ChatGPT •Examples of AI agents in action: From onboarding to smarter searches •How to integrate AI into platforms like Slack, HubSpot, and Shopify •Pay-per-use pricing models and experimenting with revenue sharing •The future of AI agents: Opportunities and challenges ...
2025-01-0624 minClicks to Customers
Clicks to CustomersGoogle Ads Suspensions Update: Navigating Appeals & Faster Response TimesJoin John and Lucian from the Stub Group team as they share the latest updates on the state of Google Ads suspensions as of November 2024. Discover how Google is streamlining (and sometimes complicating) their appeal processes, what it means for your suspended ad accounts, and how to prepare and respond effectively. Learn why Google’s quicker response times might be a double-edged sword and how to ensure your website and campaigns are fully compliant before submitting appeals. StubGroup is the #1 resource for fixing Google suspensions and policy violations, and we're also one of the top Google advertising agencies in th...
2024-12-1705 minClicks to Customers
Clicks to CustomersMonetize Your SaaS Product Effectively with Dan BalcauskiIn this episode of Clicks to Customers, John sits down with Dan Balcauski, founder and Chief Pricing Officer at Product Tranquility, to demystify B2B SaaS pricing. Whether you’re a B2B SaaS CEO, marketer, or product manager, this episode is packed with actionable insights to help you price smarter and grow your business. Dan shares: •How value and pricing are connected •The 3 C’s of pricing: Cost, Competition, Customer Value •Frameworks for choosing between per-seat and usage-based pricing •The biggest mistakes SaaS companies make with pricing...
2024-12-0942 minClicks to Customers
Clicks to CustomersGoogle Call Ads Are Going Away – What You Need to KnowGoogle is saying goodbye to Call Ads! 🚨 This ad type, designed for direct phone call conversions, is being “upgraded” to Responsive Search Ads (RSAs). In this episode, John covers: 🔹 What Call Ads are and why they’re being phased out 🔹 How this change impacts businesses relying on phone calls 🔹 Steps you can take to prepare, including using Call Extensions and optimizing landing pages If you’ve been running Call Ads, this update is important. Watch to learn how to adapt your strategy and keep driving phone call leads! 🚀 Dominate Google Ads and grow your business: https://stubgroup.com/
2024-12-0504 minClicks to Customers
Clicks to CustomersGoogle Performance Max vs. Shopping Campaigns: What’s Changed?Google recently updated how Performance Max (PMAX) and Shopping campaigns interact, significantly impacting e-commerce advertisers. In this video, John explains these changes, including: - How PMAX and Shopping campaigns differ - Why ad rank and bidding now determine which campaign takes priority - Tips for testing and optimizing both campaign types to drive better results Whether you’re a seasoned advertiser or new to Google Ads, this breakdown will help you make smarter decisions for your e-commerce strategy. 🚀 Dominate Google Ads and grow your business: https://stubgroup.com/ 🎬 Chapters 0:00 - Introduction: Google Ads changes explained 0:49 - What are PMAX and Shop...
2024-12-0404 minClicks to Customers
Clicks to CustomersThe Real Secret to High-Quality Content with Trae HalkitisWelcome to another episode of Clicks to Customers! In this episode, John chats with Trae Halkitis, CEO and co-founder of Penmo, a content writing platform that connects businesses with vetted human writers. Trae shares insights into how Penmo streamlines content creation, why human writers still reign supreme over AI-generated content, and his journey as a startup CEO. This episode is packed with actionable advice on content strategy, the future of AI in writing, and how to manage your time effectively. What You’ll Learn: How Penmo vets human writers to deliver tailored content fo...
2024-11-2534 minMarketer of the Day with Robert Plank
Marketer of the Day with Robert Plank1190: StubGroup: Simplify Your Ads, Maximize Your ROI with CEO John HornIt can be a real challenge to balance staying on top of shifting ad policies and actually seeing results. On one hand, you’ve got to keep your ads in line with the rules, which seem to change all the time. On the other hand, you want to make sure those ads are driving real sales, […] The post 1190: StubGroup: Simplify Your Ads, Maximize Your ROI with CEO John Horn first appeared on Marketer of the Day with Robert Plank.
2024-11-2327 minMarketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World1190: StubGroup: Simplify Your Ads, Maximize Your ROI with CEO John HornIt can be a real challenge to balance staying on top of shifting ad policies and actually seeing results. On one hand, you’ve got to keep your ads in line with the rules, which seem to change all the time. On the other hand, you want to make sure those ads are driving real sales, not just checking boxes. It’s all about refining your approach, tweaking things as needed, and keeping a close eye on what works to make sure you're meeting both the compliance standards and your financial goals. John Horn is the CEO of StubGroup, a prem...
2024-11-2327 minClicks to Customers
Clicks to CustomersEnhanced CPC Bidding is Going AwayGoogle is phasing out Enhanced CPC (eCPC) bidding starting October 2024, with full removal by March 2025. Is this change something to worry about? Enhanced CPC allowed Google to adjust bids slightly above or below your set max CPC based on conversion likelihood. Still, with newer smart bidding options like Target CPA and Target ROAS, Enhanced CPC has become redundant. Learn what options are best for maintaining control or leveraging Google’s automation. 🚀 Dominate Google Ads and grow your business: https://stubgroup.com/ Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://twitter.com/stubgroup 📱 Like us on Facebook: h...
2024-11-1801 minClicks to Customers
Clicks to CustomersMaximizing Lead Generation with Local Service Ads with Corey ZeimanIn this episode, discover why LSAs outperform traditional PPC campaigns, offering higher quality leads and better closing rates. Join Corey Zeiman, from GuarenteedPPC, as he explains how Local Service Ads (LSA) can revolutionize your lead generation strategy on this special live episode of our Clicks to Customers Podcast. Tune in for actionable insights that can elevate your approach to local advertising and set your business apart. 🚀 Dominate Google Ads and grow your business: https://stubgroup.com/ 📕 Chapters • 01:40 - Understanding Local Services Ads • 03:57 - Pros and Cons of LSAs • 05:24 - Dealing with Fraud in LSAs • 10:09 - Optimizing LSA Performance • 13:31 - Improving Messag...
2024-11-1119 minClicks to Customers
Clicks to CustomersThe New Era of Data Tracking and Compliance with Matt BentleyIn this episode, John sits down with Matt Bentley, Head of Data Architecture and Analytics at Loop Horizon, to dig into the evolving world of cookies, compliance, and digital advertising. With third-party cookies on the way out, businesses of all sizes need to adapt quickly to avoid losing crucial insights and ad performance. Matt explains the difference between first-party and third-party cookies, the challenges of consent management, and practical solutions like Google’s consent mode and enhanced conversions. If you’re looking to future-proof your marketing strategy, this episode is a must-listen! 🎬 Chapters 02:30 - What Are Cookies? 06:00 - The Impact...
2024-10-2847 minClicks to Customers
Clicks to CustomersIs Google Showing Local Ads Without Your Permission?Have you ever noticed a weird local ad showing up on Google for your business, even though you didn't create it? Well, you're not alone—we were puzzled by this too! We recently discovered that Google can automatically generate local ads from your search campaigns without you knowing. In this quick tip episode, John will explain what happened to StubGroup, why Google does this, and how you can prevent it from happening to you. Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://twitter.com/stubgroup 📱 Like us...
2024-10-2502 minClicks to Customers
Clicks to CustomersHow to Scale Your LinkedIn Marketing and Land More Leads with Aman GhatauraIn this episode, John sits down with Aman Ghataura, co-founder of The Media Engine, to explore how LinkedIn can be a game-changer for B2B lead generation and business growth. Aman dives deep into both organic and paid LinkedIn strategies, sharing actionable insights on how to connect with decision-makers and craft content that resonates with B2B audiences. From best practices and common mistakes to avoid, to scaling your LinkedIn marketing efforts effectively, this episode is packed with practical tips. If you're looking to grow your business through LinkedIn, this conversation will help...
2024-10-1431 minClicks to Customers
Clicks to CustomersConfused People Don’t Buy—The Power of Clarity and FocusIn this episode of Clicks to Customers, John Horn, CEO of StubGroup, sits down with Dr. Robyn Graham, a business growth strategist, podcast host, and author. Dr. Robyn shares her inspiring journey from a career in pharmacy to becoming a business coach for purpose-driven women. She offers expert advice on overcoming imposter syndrome, avoiding comparison on social media, and how to focus on long-term financial stability. Key Takeaways: Transitioning to entrepreneurship with purpose Overcoming anxiety and imposter syndrome Building a sustainable business foundation How to effectively use social media for business Client retention and trust-building strategies
2024-09-3026 minClicks to Customers
Clicks to CustomersHow Brian Elam Turned Passion into SuccessIn this episode, John chats with Brian Elam, a seasoned entrepreneur, podcast host, and financial consultant. Brian opens up about his unique journey from an aspiring rock drummer to a financial expert helping entrepreneurs manage wealth and plan for the future. He shares key entrepreneurial lessons on building a strong network, overcoming challenges, and avoiding distractions like the shiny object syndrome. Brian also breaks down complex financial topics such as life insurance, safe money products, and the value of modern insurance policies with living benefits. Whether you're looking to...
2024-09-2436 minClicks to Customers
Clicks to CustomersThe Truth behind Manual CPC vs. Target CPAIn this episode, John reveals surprising results from testing Manual CPC bidding against Target CPA bidding in Google Ads. Discover how these bidding strategies impact cost per click, lead volume, and conversion rates. If you're wondering whether Manual CPC or Google's smart bidding is right for your business, watch to see the data-backed conclusions! 🚀 Dominate Google Ads and grow your business: https://stubgroup.com/ 🎬 Chapters 0:07 - What Is Target CPA Bidding? 1:24 - Difference Between Manual CPC and Target CPA 2:24 - Why We Tested Manual Bidding 3:25 - Test Results Overview 4:41 - CPC Decreases and Conversion Impact 6:00 - Cost per Lead Breakd...
2024-09-1709 minGoogle Ads Podcast by Guided PPC
Google Ads Podcast by Guided PPCEp72- Why Most PPC Campaigns Fail with John Horn, CEO of StubGroup - Live Google Ads Podcast by Guided PPCGet ready for an exclusive live episode of the Google Ads Podcast by Guided PPC, featuring John Horn, CEO of StubGroup! 🎧 In this session, we’ll explore "Why Most PPC Campaigns Fail and How to Ensure Yours Doesn’t." John will share his expert strategies to help you avoid common pitfalls and achieve better results with your PPC campaigns. Tune in on September 16, 2024, to catch all the insights live, and don’t forget to bring your questions—John will be answering them in real-time! ----------------------------- 🚀 Ready to Boost Your Google Ads Performance? Claim...
2024-09-171h 00Clicks to Customers
Clicks to CustomersUsing the ”Products” Analytics Report in Google Merchant Center NextThe "Products" tab in Google Merchant Center is your secret weapon – if you know how to use it. In this video episode, John takes you through the Product Analytics Report in Google Merchant Center Next. If you're trying to navigate the new platform and maximize your Google Ads performance, this video is for you! John walks through the five key reports available under the Product Analytics section, including: - Traffic Reports: Understanding traffic from paid ads and free listings. - Competitor Insights: See how your products stack up against competitors and identify key opportunities. - Popular Products & Brands: Find ou...
2024-09-1307 minClicks to Customers
Clicks to CustomersGoogle Broad Match is the New DefaultWhen creating new Google Ads campaigns, Google might automatically opt your keywords into broad match without your knowledge. If you're using smart bidding strategies like maximize conversions or maximize conversion value, broad match is now the default which can lead to wasted ad spend. Stay informed and avoid costly mistakes with this essential Google Ads tip!
2024-09-1100 minClicks to Customers
Clicks to CustomersNavigating the Google Merchant Center Next 2024 UpdateWelcome to our step-by-step update of Google Merchant Center Next! 🚀 In this episode, John Horn, takes you through the latest updates and features of Google Merchant Center Next—your essential tool for leveraging Google Shopping and boosting your e-commerce performance. Whether you're new to Google Merchant Center or transitioning from the classic interface, this walkthrough will help you easily navigate the revamped platform. John covers everything from setting up your business information and verifying your website to managing shipping and return policies. Plus, get insights into product management, analytics, and the new Product Studio feature. 👉 Watch our YouTube...
2024-08-2919 minClicks to Customers
Clicks to CustomersAnswering Reddit’s Questions about Google Ads - What You Need to SucceedDo Google Ads have you scratching your head? You're not alone. In this episode, John and Becky dive into the top Google Ads questions buzzing on Reddit, and their answers might just change how you approach your ads. Whether you’re new to Google Ads or looking to refine your strategy, these tips could significantly impact your ROI. If you’re tired of running ads that don’t convert or want to ensure you get the most out of your Google Ads budget, this episode is for you. 🔍 What’s Covered in This Episode: - How and when to use segmente...
2024-08-2711 minClicks to Customers
Clicks to CustomersMake Your Inventory Work Smarter with Ciara StockelandTune in for an insightful chat with financial strategy expert Ciara Stockeland. In this episode, Ciara shares her expertise on how to get your inventory to work harder: - Common Pricing Mistakes: Learn about frequent errors businesses make when setting product prices and discover practical strategies to avoid these pitfalls. - Understanding Your Financials: Explore why a solid grasp of your financials is essential for business success and get tips on improving your financial literacy. - Inventory Planning Across Industries: Delve into the nuances of inventory planning for different sectors. Ciara offers insights and tips to optimize inventory management...
2024-08-0626 minClicks to Customers
Clicks to CustomersAll About Google Ads Brand Inclusion and Exclusion ListsEver wondered how to make your product stand out alongside competitors in Google searches? Or how to ensure your brand maintains its premium image? 🤔 Discover the magic of brand inclusion and exclusion: 🔍 Brand Inclusion: Perfect for getting your product noticed alongside popular brands. Imagine your new rug popping up when someone searches for a top-selling rug! 🛡️ Brand Exclusion: Essential for maintaining brand integrity. Keep your luxury items from appearing next to budget options, ensuring they stay exclusive. 💡 Ty explains how Google's automated lists make this easier than ever. From well-known to new brands, you can tailor your campaigns for maximum impact...
2024-08-0208 minClicks to Customers
Clicks to CustomersGoogle Ads 101: How the Google Ads Auction WorksIn this episode, John explains the intricacies of the Google Ads auction. Discover why some competitors' ads rank higher than yours, or why your ads might not show up at all. John digs into the essentials of search and shopping ads, the basics of bidding, the factors that influence ad rank, and how to improve your quality score. Gain valuable insights into optimizing your ad campaigns for better visibility and higher click-through rates. If you're looking to master Google Ads and maximize your online advertising efforts, this podcast is essential listening!
2024-07-1811 minClicks to Customers
Clicks to CustomersWhy you need more than an audit to fix your Google suspensionIn this episode, John Horn explains the complexities of resolving Google Ads account suspensions. As the leading experts in the field, Stub Group goes beyond the basic audit to offer comprehensive solutions for policy violations. This episode is a must-listen for anyone dealing with a suspended Google Ads account, offering insights and strategies to get back online and optimize ad spend effectively. Key Points: Understanding that an audit is just the first step in resolving a Google Ads suspension. The importance of gathering context and identifying patterns before conducting audits. Detailed audits...
2024-07-1005 minClicks to Customers
Clicks to CustomersSecrets to 539% Revenue Growth with Google AdsDiscover how we helped a Dallas Fort Worth-based dental supply company boost their revenue by an astounding 539% year-over-year using Google Ads! Join John as he shares the strategies and tactics that made this success story possible. Learn about overcoming Google Merchant Center suspensions, optimizing product feeds, enhancing ad performance, and more. Key Takeaways: Overcoming Google Merchant Center suspensions Optimizing product feeds for better ad performance Improving return on ad spend (ROAS) while scaling revenue Tips for Performance Max and Google Shopping campaigns Handling product-level disapprovals efficiently If...
2024-06-2406 minClicks to Customers
Clicks to CustomersGoogle Ads Suspension Changes: What You Need to Know for 2024Google is changing its policies on what you can do after your Google Ads account is suspended, effective June 2024. In this episode, John breaks down these changes and what they mean for suspended advertisers. Learn about the new restrictions, what actions are still allowed, and the importance of dealing with account suspensions effectively. Get expert insights on navigating these updates and ensuring your ads are back online swiftly. What You'll Learn: Overview of the new Google Ads suspension policy Actions allowed under the new rules The importance of proper advertiser...
2024-06-2205 minClicks to Customers
Clicks to CustomersGoogle’s New AI Search has Changed EverythingGoogle has made a groundbreaking update with the introduction of their AI-powered search feature, Gemini. In this video, John Horn, CEO of Stub Group, dives deep into what this means for small business owners, advertisers, and SEO specialists. What you’ll learn: - How Google’s new AI overview works - The impact on SEO and organic traffic - Changes in ad placements and monetization strategies - Tips on how to adapt and keep your business visible Stay ahead of the curve and learn how to adjust your digital strategy to these significant changes. 🚀 Dominate Google Ads and grow your bu...
2024-06-0605 minFinancial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD
Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhDSponsored Podcast (Equity Multiple): Mastering Google Ads: Expert Strategies with John Horn (StubGroup)-- 💯💯 Invest smarter with EquityMultiple, your gateway to passive income through commercial real estate. Skip the hassle of managing properties yourself—our platform offers vetted, professionally managed opportunities, ensuring only the top 5% of investments make the cut. Start your journey today. Learn more at https://www.EquityMultiple.com/drchrisloo. -- 💯💯 Join us for an insightful episode featuring John Horn, CEO of StubGroup and a top-ranked Premier Google Partner. John shares his expertise on maximizing the potential of Google Ads to drive business growth. Learn how to craft compelling ad copy, employ advanced targeting techniques, an...
2024-05-2123 minFinancial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD
Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD#857 - Google Ads Goldmine: Unlocking Sales Secrets with John Horn (StubGroup)Tune in to this dynamic episode as we sit down with John Horn, CEO of StubGroup and a distinguished Premier Google Partner. With a track record of driving significant revenue for a diverse range of clients through Google Ads, John shares his invaluable insights on creating high-performing ad campaigns. Learn how to write eye-catching ad copy, employ precise targeting strategies, and optimize your campaigns for maximum impact. Whether you’re new to digital advertising or looking to refine your approach, this episode is packed with expert advice to help you stand out in a crowded market and turn clicks in...
2024-05-1120 minClicks to Customers
Clicks to CustomersGoogle Ads 101: Poor Ad Strength, Quality Score and MoreJoin Becky, John, and Will from StubGroup in this episode as they dive into the complexities of Google Ads, focusing on ad strength and quality score. Ideal for marketers at all levels, this episode will help you understand and improve your advertising strategies with Google. Key takeaways include: Understanding Google's Ratings: Learn the meanings behind Google's ad ratings from 'poor' to 'excellent' and how they actually affect your ads. Decoding Ad Strength vs. Ad Rank: Discover the differences between ad strength, ad rank, and how these metrics influence your ad's performance in auctions. Optimizing...
2024-05-0308 minInbound Back Office
Inbound Back OfficeE351 - How to Avoid and Fix a Google Ads Suspension (John Horn, StubGroup)SUSPENDED!Your Google Ads account has been suspended.Now what??On this episode, we have John Horn, CEO of StubGroup who is going to explain how to avoid and fix Google Ads suspensions!StubGroup has generated over half a billion dollars in revenue for their clients across many different verticals including ecommerce, lead generation, B2B, B2C, local services, and more. John has taught digital advertising to over 100,000 students via online courses and the videos he produces through StubGroup's YouTube channel have received millions of views.In this episode...
2024-04-2923 minClicks to Customers
Clicks to CustomersThe Power of Google Ads with Performance Max SegmentationDive into the dynamic world of Performance Max (PMax) with the StubGroup Team, your guide to mastering Google's most powerful advertising tool. This episode focuses on how effective segmentation can significantly enhance your digital advertising efforts. Whether you're a newcomer or looking to optimize your existing campaigns, you'll discover actionable strategies that can lead to better results and higher profitability. In This Episode: Learn the essentials of Performance Max and its impact on digital advertising. Explore various segmentation options tailored to suit different business needs. Understand the nuances of...
2024-04-1806 minClicks to Customers
Clicks to CustomersDecoding Digital Ads: Should Your Business Bet on Google or Meta?Navigating the different online advertising options can be daunting, especially when faced with choosing between giants like Google Ads and Meta Ads. Both platforms boast a plethora of features and benefits, making it a tough decision for businesses aiming to maximize their online presence. The challenge often lies in the risk of choosing an unsuitable platform, potentially leading to substantial financial losses. So, is Google, Meta, or a combination of both the right choice for your advertising endeavors? In this episode, we dive deep into the specific use cases for each platform, complemented...
2024-04-1207 minClicks to Customers
Clicks to CustomersDriving Retention for Shopify Brands: An Interview with Gina Perrelli from Stay.aiThis episode is a treasure trove for Shopify brand owners and marketers looking to elevate their subscription models and drive customer loyalty to new heights. Join Gina, a seasoned retention marketer and co-founder of Stay AI, alongside John Horn, the visionary CEO of StubGroup, as they unpack the dynamics of successful subscription programs for e-commerce brands. From the evolution of subscription models to leveraging AI-powered analytics for actionable insights, this episode covers the essential strategies that are shaping the future of e-commerce subscriptions. Listeners will gain invaluable insights into: The current state...
2024-04-1030 minClicks to Customers
Clicks to CustomersMaximizing Every Click: Mastering Conversion Tracking in Google AdsDive into the world of conversion tracking with John in this episode. Discover the essentials for understanding what actions visitors take on your website after clicking on your ads. Whether they're making purchases, filling out forms, or calling your business, John demystifies the process of conversion tracking in Google Ads, covering the spectrum from the foundational basics to various methods including website actions, phone calls, app engagements, and even tracking offline conversions. Unlock the power of Google Ads and Google Analytics to harvest genuine insights and steer your digital...
2024-04-0518 min